- Gabi Steiner
- Nov 19
- 7 min read
Search is evolving at warp speed, and the goal is shifting to being the answer, not just the search result.
This is where generative engine optimization (GEO) comes in. Some call it AI search optimization. Others call it answer engine optimization. But the goal is the same: to optimize a brand’s online presence so that AI models like Gemini, ChatGPT, and Perplexity reference and recommend it.
“GEO is redefining how people discover information,” says Einat Hoobian Seybold, Head of Product SEO and Accessibility at Wix. “Success won’t come from optimizing for search algorithms alone, but from optimizing for how AI understands and reasons. The future of visibility starts with being part of the answer.”
Now, this doesn’t mean that foundational SEO is no longer important, it’s still key to having a strong online presence—in large language models (LLMs), too. But to make the most of answer engines like ChatGPT, you’ll need tools that help you measure and improve your LLM visibility.
Wix features for generative engine optimization
Here are some Wix and Wix Studio tools and features that help you boost your GEO efforts.
Sign up for Wix Studio and strengthen your GEO strategy today
01. AI Visibility Overview
Wix’s AI Visibility Overview lets you see how your sites are performing across major AI platforms, like ChatGPT and Gemini, so you have a clear layout of where you stand in AI search. Let’s dive deeper into its key features:
AI Visibility Score
The tool works by generating questions your client’s potential customers might ask an LLM. Then, it checks to see if the site is mentioned in the answer and provides an "AI visibility score" to benchmark performance.
When you click into each question, you get a full breakdown: you can see if the site was mentioned directly or just "cited" as a source, where it ranked among other answers, and whether it appeared for a branded question or a non-branded one.
Competitors By Visibility Score
See how competitors surface for the same queries. You’ll see their visibility scores, plus “Top Sources" the LLM is referencing to generate its answers. This information provides a strategic roadmap for your outreach efforts. If an industry blog is constantly being cited as a source for your competitors, that’s your cue to start engaging with them and try to get media coverage.
Brand Perception
This section gives you a qualitative look at your client’s brand's reputation through the lens of AI. It asks the direct question of how the business is perceived online and then shows you the AI's candid response, including its take on your client’s strengths and weaknesses. It’s a great way to gut-check if the brand story you're telling is the one LLMs are hearing.
Traffic
The overview also displays both bot and visitor traffic coming from the AI platform you're analyzing. You'll see how many actual site visits are coming from each LLM, plus how often AI bots are crawling the site for information, a key indicator that you're on their radar. By looking at this data, you can see whether your strategy is driving traffic and decide where to focus your efforts next.
02. LLMs.txt
LLMs.txt is a markdown file that gives LLMs a simple summary of the site's key information, making it easier for LLMs to understand your content and deliver more accurate answers to user queries.
As Sviatoslav Pykhnivskyi, a machine learning engineer at Wix, explains, “it’s a proposed standard, not a formal one, designed to give websites a clear voice when interacting with LLMs.” Still, there are signs of wider LLMs.txt adoption, and there’s no downside in trying it.
Wix and Wix Studio sites automatically generate LLMs.txt files if you’re on a premium eCommerce plan, with the goal of rolling it out to all users soon. The file includes key site information, like a business summary and direct links to products. It's hosted at yourdomain.com/llms.txt, and you can also view its contents anytime from the SEO dashboard.
The content of your LLMs.txt is updated daily, and it’s trained on the content of your website. In order to improve the quality of your LLMs.txt, you can:
Remove or “no index” any inaccurate or out of date content from your site.
Ensure you add complete business information to your Wix website
Complete the Wix SEO Setup Checklist including keywords
You can see traffic to your LLMs.txt in your AI Bot Log Reports, which leads us to…
03. AI Bot Log Reports
While bot crawlers aren't new to the world of SEO, their role has become even more critical in the age of AI. If you want to improve your clients’ AI visibility, it helps to understand which AI bots are crawling their sites and what happens with the content they find. This is how you can help turn clients’ sites into a source LLMs will actually trust enough to cite and recommend.
Wix Studio’s SEO Reports have new dashboards that show you how AI bots are interacting with clients’ sites. These reports break down which bots are crawling the pages and how often, giving you practical insights into what's going on behind the scenes. This data helps you figure out what to do next. Check out these reports in particular.
The AI Bot Traffic over Time report
See how often different AI bots are crawling your site, and whether they’re AI training bots or “user-bots” triggered for a user's prompt. It's perfect for spotting which bots are visiting and seeing how that traffic changes over time.
The AI Bot Visits by Page report
This report displays the specific pages that are getting the most and least attention from bots. It helps you figure out what content AI is most interested in and lets you keep an eye on a site's overall crawl budget.
These reports provide the insights to guide your next steps. For instance, low bot traffic is a cue to improve core SEO, while visits without citations mean you should focus on site authority and content quality. “Like SEO, AI search isn’t a one-time achievement," Hoobian-Seybold says. "It’s an ongoing process of staying relevant and authoritative.”
04. SEO Setup Checklist
The core elements that search engines reward, like high-quality content, structured data, and a strong backlink profile, are the same signals AI models look for when they're deciding what to trust, says Hoobian Seybold. “The principles of strong SEO remain the core of being found."
Wix Studio’s SEO Setup Checklist provides a personalized, step-by-step plan for your client's foundational SEO. It's a great way to make sure you’ve covered all the on-page essentials, prompting you to write effective meta descriptions—which often double as a site's summary in AI responses.
While the checklist keeps you on track, you can use other built-in tools like the alt text generator to make sure the site’s images are pulling their weight. This process feeds directly into your GEO strategy. When AI models see that a site’s content is detailed and well-structured, it becomes a much stronger candidate to be cited in an answer.
05. Favicons and Site Name
When an LLM generates a list of recommended businesses, the site name and favicon are often the only brand assets a user will see. This makes them incredibly important for brand recognition and credibility in an AI-first search landscape. They’re no longer just browser decorations; they're your client’s digital identity.
Wix Studio makes it simple to manage this crucial first impression across all of your client projects. From Settings, you can easily set the site name and upload a custom favicon for each site. And if your client doesn’t have a favicon, you can use the integrated Wix Logo Maker to create a professional one quickly. It’s a small detail that has a massive impact on ensuring your client’s brand is instantly recognizable and trusted, even in the briefest of AI mentions.
06. Social Media Marketing Dashboard
A brand’s authority today extends far beyond its website, and AI models are taking notice. They look at a brand’s entire digital footprint, including its social media presence, to gauge its relevance and credibility. This is why breaking down silos is so important to success in AI search.
This is where Wix’s Social Media Marketing dashboard becomes a key player in your GEO toolkit.
It helps you effortlessly create and schedule a steady stream of on-brand social posts for your clients. This consistent activity sends powerful signals to AI models that your client's brand is active, engaged, and a legitimate authority in its field. Every share and discussion acts as a vote of confidence, reinforcing the brand’s credibility and making it more likely that an AI will trust and reference the website's content in its answers.
07. Bing Optimizations
ChatGPT’s web-integrated answers draw heavily from Bing’s index. If you rank well, are crawlable, and have strong entity signals in Bing, you increase your chances of being surfaced inside ChatGPT’s AI answers.
Wix and Wix Studio give you two key advantages here:
Connect to Bing: This is your first step. It plugs your client’s site directly into the Bing ecosystem, establishing a clear line of communication. You can also use Bing’s insights to track performance and find new SEO opportunities.
IndexNow: This is where you get a real competitive edge. The moment you publish an update on a client's site, IndexNow gives Bing an instant heads-up. In a world where AI models prioritize the most current information, this speed ensures your client’s latest content is indexed and ready to be served up as the answer.
08. AI Marketing Agent
The AI Marketing Agent helps you create and implement a personalized growth strategy for your clients, which can support your overall GEO strategy.
For example, the agent can help you create content for SEO and social media, which can give you more opportunities to be cited in AI search. Use it to...
Help with foundational SEO tasks like keyword research and homepage optimization
Plan and schedule content
Define the brand voice and speak to your target audience
The speed of search evolution can feel overwhelming, but you're in a great spot to navigate it with Wix Studio. Once you have the right tools, it comes down to experimentation and mindset: “The key to staying relevant is not to resist this shift, but to optimize for it,” Hoobian Seybold says.
Sign up for Wix Studio today to improve your clients' visibility across channels.
