What is the “It’s New” Video Series
"It’s New" is a daily video series delivering the latest SEO news hosted by Barry Schwartz. The show keeps you up to stay up-to-date on the ever-changing landscape of SEO, covering topics such as Google algorithm updates, industry trends, and actionable tips for improving website search engine performance.
The web series includes each day’s search marketing updates, presented by a panel of four PPC and SEO experts:
Barry Schwartz: Founder of Search Engine Roundtable and news editor at Search Engine Land
Crystal Carter: Head of SEO Communications at Wix Studio
Mordy Oberstein: Head of SEO Branding at Wix Studio
Greg Finn: Partner and head of performance and innovation at Cypress North
What topics are featured on “It’s New”?
Viewers can expect to see a well rounded view of the latest happenings in new SERP features, Google SERP tests, SEO data studies and industry events on most episodes. But the individual topics are curated daily by the panelists based on their expertise, specialisms and value for the audience.
Barry Schwartz brings over 20 years of experience covering Google news to every session. Trusted by both Google and the SEO industry at large, he is often the first to report on announcements for Google Algorithm Updates and volatility in search results. Schwartz confesses, “I have a weird passion, the passion is for tracking how Google is changing across ranking and user interface. Google Search can make or break some companies and websites and being able to create content that helps these companies cope with these changes has been a true privilege in my career.”
With a keen interest in how SEOs can impact LLM searches, Crystal Carter often explores the latest updates from ChatGPT, Bing Copilot, Gemini and other AI-powered search engines. “I love covering a new product release or update in AI search,” she explains, “AI in search is a fast-evolving space so it’s important to stay abreast of the latest features releases, partnerships and use cases. News from Google is still extremely valuable for SEOs but offerings from Open AI will influence our activities in the very near future”.
As a long time champion of leveraging SEO tactics to manage brand equity, Mordy Oberstein often selects news items that illustrate industry trends and contribute to a pattern of how brands are best positioned online. "To me, it’s about tracking all of the things. It gives you a sense of where Google is headed and perhaps more importantly where the entire web ecosystem is heading. To an SEO and marketer that’s invaluable information.”
And while SEO is a strong focus for every episode, many editions of It’s New feature coverage of developments in search advertising as selected by PPC veteran, Greg Finn. From Google Ads to Microsoft Advertising, you’ll discover everything that’s new and how the platform changes may impact the SERPs. About the show, he says “I love that we can hit on all search engine news in a very bite-sized (~10 min) daily format that is light and fun. I love the feeling of having experts chatting about the news in a water-cooler format that brings listeners along for the ride!”
When are new episodes available?
Episodes are published Monday - Thursday around 10am ET. You can watch them here and also on the Rusty Brick YouTube channel. Past episodes are also available for free on the channel.
Who are the hosts of It’s New?
Barry Schwartz
CEO, RustyBrick
Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 20 years. He is also a news editor at Search Engine Land and is a speaker, moderator, and coordinator at many industry conferences, including SMX, PubCon, and many other marketing and technology events. Twitter | LinkedIn
Crystal Carter Head of SEO Communications, Wix
Crystal is an SEO and Digital Marketing professional with over 15 years of experience. Her global business clients have included Disney, McDonalds and Tomy. An avid SEO Communicator, her work has been featured at Google Search Central, brightonSEO, Moz, Lumar (DeepCrawl), Semrush and more.
Mordy Oberstein Head of SEO Branding, Wix
In addition to leading SEO Branding at Wix, Mordy also serves as a communications advisor for Semrush. Dedicated to SEO education, Mordy is an organizer of SEOchat and a popular industry author and speaker. Tune in to hear him on Wix’s SEO podcast SERP’s Up, as well as Edge of the Web.
Greg Finn
Partner, Cypress North
Greg is one of the founders of Cypress North and its head of performance and innovation. He co-manages the digital marketing department and works to ensure clients achieve the best results. He also co-hosts the Marketing O'Clock podcast, providing updates, insights, and hot takes on the latest SEO, PPC, and social media marketing news. Twitter | LinkedIn