Revitalize & Refresh Your SEO Career!

Mordy Oberstein:

It is the new wave of SEO podcasting. Welcome to SERPs Up. Aloha, Mahalo, Welcome to SERPs Up!. We're pushing out some groovy new insights around what's happening in SEO. I'm Mordy Oberstein, the head of SEO brand here at Wix. I'm joined by the amazing, the incredible, the fascinating, I don't think I've ever called you fascinating before, but you are fascinating, the head of SEO Communications here at Wix, Crystal Carter.

Crystal Carter:

Hello Internet people. I hope everybody's feeling good.

Mordy Oberstein:

And fascinating.

Crystal Carter:

And fascinating. I'm fascinated by how everyone's feeling.

Mordy Oberstein:

It's like Spock, "Fascinating."

Crystal Carter:

Anytime we can mention Star Trek, I'm here for it.

Mordy Oberstein:

Same.

Crystal Carter:

All day, every day.

Mordy Oberstein:

All day, every day we're trekking. We're trekking through SEO. As the SERP's Up podcast is brought to you by Wix Studio, where you can always subscribe to our SEO newsletter, Searchlight over at wix.com/seo/learn/newsletter, but where you can also refresh and revitalize your content with our content management system and content marketing tools for you in Wix Studio, as today we're talking about how to refresh and revitalize your SEO career.

Looking to grow and build upon what you've already accomplished? Should you go further down the SEO wormhole, broaden that to new areas of digital marketing, or dive into new and emerging tech. We'll explore the possibilities as Crystal Waddell shares her processes for keeping things fresh. Plus Annie-Mai Hodge of Girl Power Marketing talks how you can breathe new life into your social media efforts. And of course, we have your snappies of SEO News and who you should be following on social media for more SEO awesomeness. So pop a Mentos, Tic-Tac, Altoid, or pull an old Ace Ventura and spray some Binaca as episode number 107 of the SERPs Up podcast freshens up the SEO air. That's an old pull. Ace Ventura is super old now.

Crystal Carter:

Yeah, it is.

Mordy Oberstein:

Like I've completely ... But for me, it still feels like it came out yesterday.

Crystal Carter:

Right. I can see that.

Mordy Oberstein:

Laces out, Dan. Laces out.

Crystal Carter:

“I likee!” Doesn't he say that?

Mordy Oberstein:

Right, right, right. He's like, "If I'm not back in five minutes, wait a little longer." "Do not go in there." There's so many lines, and I haven't seen the movie in 25 years.

Crystal Carter:

Yeah, yeah, yeah. I haven't watched it in a little while. Yeah.

Mordy Oberstein:

It's had a lasting impression on my life.

Crystal Carter:

You know what? That tracks.

Mordy Oberstein:

It's all on-brand.

Crystal Carter:

Yeah. But there we go. I think that that's somebody who he had refreshed his career and became a bit of a painter.

Mordy Oberstein:

Yes. He really did refresh his career.

Crystal Carter:

Yes.

Mordy Oberstein:

Speaking of.

Crystal Carter:

Speaking of, one of the reasons why it's worth thinking about, and one of the reasons why we brought it up is that I think that SEO has so much to offer in terms of career trajectory and career viability because there are so many different facets of all of the different elements. So if I think about some of the SEOs that I know and their career journey, I'm thinking of Dana DiTomaso who now runs Kick Point, and she is an analytic person, but she started off doing SEO as her core discipline, but she steadily moved over to analytics, and that's something that's become really, really, really, really valuable to her. There's other people who start up in SEO and then they go into podcasting, for instance, There's some people that started off in SEO and then they move into project management. There's some people that start off in SEO and they move into growth. There's some people who start off in technical SEO and end up doing more content or who start off with more content and end up doing more technical.

Dale Bertrand, who's somebody who was involved with our webinars recently, we've got a great webinar with him that I reference a lot talking about AI content, and he started off as a developer and moved into SEO similarly, and I think Joe Hall and also Areej AbuAli also did this as well. So I think that there's a lot of scope, and one of the things that drives, in my experience, that drives the growth and change of your SEO career as far as I can tell, is emerging technologies and also emerging opportunities and probably also your clients. So if you're looking at your career, you're looking at things you can do, when you see new emerging technologies, that's an opportunity for you to become the go-to person for that, whether that's when you're in an agency or whether that's within the agency team, for instance, or whether that's you have a client offering or something. So when we think about GA4, for instance, when GA4 came in-

Mordy Oberstein:

I was just say that. I was just going to say GA4.

Crystal Carter:

Right? Lots of people didn't know how to use GA4. If you are the kind of person-

Mordy Oberstein:

People still don't know.

Crystal Carter:

I know.

Mordy Oberstein:

People still don't know how to use GA4.

Crystal Carter:

Right. If you're the kind of person who's happy to just get stuck in with it, then you can help guide people through the mire that is this emerging tech with AI. We've seen a lot of people who have really risen to the challenge of that. Aleyda Solis started sharing lots of stuff about AI.

Mordy Oberstein:

Maria Haynes totally dived from SEO into AI.

Crystal Carter:

And another person is Brittany Mueller. Brittany Mueller started off at Moz, and I remember watching the Whiteboard Friday when she was like, "I'm interested in machine learning. I'm interested in AI. I'm still learning this at the moment, and here's what I know." And I remember watching that Whiteboard Friday way back in the day, and now she's fully invested in all of that sort of AI machine learning, all of those sorts of elements. So new tech will drive you personally. I was sort of doing general SEO and I got way into technical SEO as I had a client who needed something that was tech driven. I literally today just finished coding up some stuff for somebody because that was something that we needed for a project. And sometimes I like to think of it in The Matrix, they have that scene where he says, "Oh, can you drive a helicopter?" And he goes, "I can now."

And I think that those skills, every time you add a new skill to your skill set that helps you grow and helps make you more bankable as either a consultant or as a member of your agency team, or as an in-house person, or whatever you're doing, but think about the skills that will differentiate you from other folks and allow you to cut through the fray. If you're looking at a lot of skills that are well established, don't get me wrong, it's really, really important to know how to do keyword research and to know how to do well-established things that will sort out your foundations. But if you're going into new territory, then there's going to be less competition, which makes you more indispensable, and it also gives you the ability to learn how to teach yourself, which means that you can literally do anything.

Mordy Oberstein:

I know Kung Fu.

Crystal Carter:

See, that's the movie that's burned into my brain.

Mordy Oberstein:

That's also not a very new movie, by the way.

Crystal Carter:

No, it's not. Yeah. I remember watching the DVD with the director's cut and director's information on it-

Mordy Oberstein:

my kids are not asking me about this, "What's this Matrix thing?" As if it's like this old movie that came out like an old Clint Eastwood movie, which is that, for me, is old. I'm just making myself feel old. I'm totally with you on this. I feel like SEO is almost like a gateway drug in a lot of ways. My best advice is follow where things speak to you naturally and go down that rabbit hole. So for me, I came from the content side of things, and when you're coming from SEO, from the content side of things, you naturally overlap with marketing stuff, wider marketing stuff, because that content is usually not just an SEO play, it's usually a broader play or other plays that come with that piece of content, whether it's via repurposing it, whether it comes promoting it in a social media.

It very easily becomes a facilitator to getting into a wider marketing strategy. And because of my various roles, that kind of developed very naturally for me, whereas now I kind of went down the brand marketing world because as my career developed, it kind of followed and it spoke to me. It's something that I really enjoy, and now I feel like have a unique perspective on it because you don't have a lot of people doing brand who also came from the performance side of marketing. So that's an interesting little intersect. So it speaks to me, it's differentiated, it's unique, it builds on my previous skillsets, it builds on my personality, yada, yada, yada. And it's not something a lot of people are doing. And there's a lot of different pathways like that that come out from SEO more like, I don't know, have your ear to the ground kind of thing and just be open to it as it comes.

Crystal Carter:

Yeah, absolutely. And I think that particularly if you're thinking of how can I pivot to make myself more marketable, like you were saying, not a lot of people are doing that. That's a really important thing to think about. Think about skills gaps. So if you're in a team at an agency or if you're in an in-house team, or if you're in a team on a project, then think about where is the gap and how can I close that gap with my skills with the things that I have? And that is something that can propel you forward. I think Helen Pollitt shares a skills gap matrix. There's other tools as well that you can do to assess your skills and your skills gaps. It's probably also something you could do with a ChatGPT sort of thing to help you what are some skills that a digital marketer should have, et cetera, et cetera. And then you could go through and you can say, "Oh no, I have this." "I have this." "I have this." "Oh, I don't have that." And that's worth looking at as well.

And I think that in terms of you were saying the follow the things that interest you. Absolutely, absolutely. Particularly because you're going to need to be a little bit self-taught, or you're at least going to need to guide your own learning journey. Even if you go and do a course, you're going to need to find that course and you're going to need to complete the course yourself. So if it's something that you're not interested in, if it's not something that you can go down a wormhole quite happily, fall down a rabbit hole or whatever quite happily, then it's not going to work for you. So you really, really have to find something that speaks to you and that connects with the core of who you are.

Mordy Oberstein:

Yeah. And what's cool is that you can either go broader or you can go more specifically. SEO is really kind of like, it's one of those things that's in the intersection of so many things that you can really decide where you want to go with it. I'll just say, because I've had this, don't be afraid to pivot. I think there's a fear like, "Oh, this is what I've always done." This is kind of my personal brand. Personal brands can change. Your career paths can change. It's all okay. It is scary, I get it. But if you feel like there's something that really speaks to you, don't let that fear hold you back.

Crystal Carter:

No, no, absolutely agree. Absolutely agree. And I think that don't worry if you don't see other people doing it. That's fine too.

Mordy Oberstein:

Be ahead of the curve. That's what you want anyway. You want to look at, okay, what's happening out there in the ecosystem? What's happening out there across the way? What's happening out there with other disciplines? What's happening out there with SEO? And try to get ahead of all that.

Crystal Carter:

And also, don't be afraid to challenge existing norms. I started speaking about ... In 2022, I spoke at MozCon about visual search. One of the reasons why I wanted to speak about that was because Google was talking about it at Google.io loads, all over the place, but I wasn't seeing very much writing about it. And the writing that I was seeing didn't seem to align with what Google's documentation was saying about what you needed to do to optimize for visual search. And so I started speaking about this and I got loads of people, I still get people asking me about this now because there weren't a lot of people talking about that. And then more people started talking about it afterwards. Even though if you're in a situation where you don't hear people talking about something, it doesn't necessarily mean that you shouldn't talk about it. Like you said, don't be afraid to stick your head out above the parapet.

Mordy Oberstein:

For sure. I think back, I don't know, back in the older days of SEO, like growth marketing was first becoming a thing. And now I look at a guy like Kevin Indig. In the beginning it was weird. Like, "Oh, what's growth marketing? What's growth marketing and SEO?" But now growth marketing and SEO, yeah, I really see the overlap. But that people who are now big in growth marketing, at least within the SEO space, when they first started talking about it was very new and it was very, I don't want to say weird, but it was out of the box terminology, but now it's not.

Crystal Carter:

No. And I think that the web is such an ever-evolving beast that it absolutely speaks to people that want to have a dynamic career. And I think the other thing is that just because you shift around in your discipline, just because you sort of focus on more growth marketing or maybe you're focusing more on analytics, it doesn't change the core of what you do, for instance. So I like to solve problems. I like to solve puzzles. I generally try to be fairly solutions led, and that's whether I'm doing technical SEO, whether I'm doing on-page SEO, whether I'm doing schema, Whatever I'm doing, that's what I apply it to.

That's the angle I'm coming at it from. And I think that you will be present in whatever you do, and you don't forget any of those skills if you pivot. And in fact, a lot of times it'll come with you as well and will very often come in handy. So I think if you are thinking that you're feeling bored or you're thinking that you're feeling a little bit stuck, look around at some potential things and have a go and try something new that is distinct and that might position you more competitively in the market.

Mordy Oberstein:

Dip that toe into the pond. And if you're looking about how do I go about doing this? And what's the process for changing your approach? Well, here's Crystal Waddell on her process for changing her approach to SEO and marketing and keeping things fresh.

Crystal Waddell:

Hey guys, Crystal Waddell here from the Simple and Smart SEO Show podcast. Thank you Crystal and Mordy for letting me weigh in on this conversation. I feel like I have a unique perspective because I like to consider my SEO practice a business-first approach, where I'm more concerned about business outcomes than I am the optimization practices themselves. Also, being willing to pivot and change is necessary because things are moving so quickly. The faster you can inject that shift into your business and into your workflows, the easier it is to just keep things moving forward. I would say the big things that help me change my approach to SEO and marketing are data-driven adjustments.

Mordy was actually the one that pointed out to me that the Google Search Console Insights come out every month at the same time. I was like, "Oh, that makes sense." So after that, I started doing an SEO day where I would specifically reflect on the Google Search Console data. I teach a small group and we compare what is going on in each of our search consoles. So it's really neat to be in a small group that has a bunch of different eyes on the same type of data.

The other thing I like to do, I like to interview people for the Simple and Smart SEO Show, but I started my podcast just so that I could learn how to do SEO better. My podcast has really given me the opportunity to talk to experts like the wonderful Crystal Carter. So it's been awesome to talk to people who've been doing SEO longer than I have, and that can also shed light on what advice that even though it's really loud, may not be the best advice to listen to. I've taken it very seriously to find a few people that I trust within the industry to test some of my theories in my small group. I will create gamified elements to see if these are SEO tasks that the average Joe can take on and be successful. That's my litmus test, because if I do something that's too complicated for the average business owner to implement, then I have to find a different way. I have to find a better way. Really trying to make SEO fun and engaging is the challenge for me.

The other thing I've realized about SEO is it really is so dependent on the client. If you've got a local lawn service, that's going to be completely different than a content creator that makes their money selling online memberships. So you really have to think about all of the opportunities that are available with marketing and with optimization strategies and create a plan that makes the most sense. The last thing that I've really found that I do well is leveraging different platforms. Searchers jump from platform to platform. And so as a brand, I think it's so important that when a person is searching for you on a platform like Pinterest, and then they jump over to Instagram or TikTok, they find the same you wherever they go. Those strategies help my customers be agile in their marketing while still maintaining this sense of cohesiveness, right? At the end of the day, what's most important are your business's core values. What you stand for, what you do, how you do it, and how your customer feels about it. Be the same you wherever people can find you. Thanks again guys.

Mordy Oberstein:

Thank you so much, Crystal. Make sure you check out the Simple and Smart SEO Podcast. She's has, forgot what I was going to say, she has an amazing radio voice.

Crystal Carter:

Yeah, she's great. She's great. She's really fantastic. She's also super nice.

Mordy Oberstein:

Make sure you follow Crystal, other Crystal, Crystal Waddell, and this Crystal, on social media. Has so many gems out there.

Crystal Carter:

Absolutely. And she shared some great insights. One of the things she was talking about was platforms. Oh my days. I think SEO sometimes, if you're somebody who's thinking about your SEO career and you're feeling stuck in a rut, guess what? Your search optimization skills can be applied to other platforms, not just Google, also YouTube, also Pinterest, Instagram, whatever, what have you, like TikTok, TikTok SEO is a huge thing as well. So that's a great one as well.

The other one she was talking about, the other thing she was saying was about how she started our podcast to learn from folks. That's really great as well. So learning from people, following people who are in a space that maybe you want to go into that maybe you're not an expert on just yet, but you're interested in, that's a great way to see if a new area of your career might be viable. And if a new topic or subject might be a viable skill set for you, that's really great as well. And I think also her general approach of actively learning. She was talking about testing and being in a group as well. That's a really, really great thing. So I think that if you are feeling stuck and you feel like you need to rejuvenate your career or you need to rejuvenate your skill set, then thinking about how you can learn and what's new skills you can learn is so, so valuable.

Mordy Oberstein:

Even if you don't want to start a podcast, it's a whole rigmarole of time and investment and resources and whatever. Find a group. Find a group of people you can talk to. You wanted to talk about your career, what you're thinking. I'll tell you personally, shout out to Andrew Optimisey, Nick Leroy, Kevin Indig. These are people. When I have ideas like what I want to do, I talk to them and I get feedback. And you can start to get not just feedback, but sometimes you'll start feeling more confident. Like, "You know what? Maybe I should do this now." But having that group, having that tight-knit group of people you can talk to and brainstorm with is a huge part of being able to effectively move your career or revitalize your career or pivot to something a little bit different. Find those people, they're out there, them probably already.

Crystal Carter:

Yeah, think trust network, group chat so that you can say, "Does this make sense? Is this okay? Is this a good idea?" And also they'll recommend you for things as well.

Mordy Oberstein:

Yes, yes, yes, absolutely.

Crystal Carter:

For things that you don't even think that you should be doing. They'll be like, "I saw this job and it's perfect for you." "I saw this opportunity and it's perfect for you." And you're like, "Really?" And they go, "Yeah, yeah, absolutely."

Mordy Oberstein:

Referral. This is the way.

Crystal Carter:

This is the way.

Mordy Oberstein:

Speaking of things that need to be refreshed outside of careers or bad breath, the only thing that really, actually, you know what the truth is, the only thing that needs to be refreshed more than bad breath right now is social media, which is basically worse than halitosis right now. As this shifting sands of social fall out from under you, don't fret as we'll hear how to freshen up your social presence from Girl Power Marketing's own Annie-Mai Hodge as we move into the great beyond. So in case you haven't noticed, social is not the same as it once was. Social is different. Social has gotten very different. And I think the way we need to approach social might need a little bit of a refresh, and it might be time to get some new perspective. At least for me, I'm speaking to myself new perspective on how to think about and approach social media. So that's why we're here. We're going to hear from Annie-Mai Hodge on her approach to refreshing her social media presence.

Annie-Mai Hodge:

So there's three main ways that I refresh my social media activities and content to give them a bit more life. And the first one is a content graveyard. And I'll be honest, I never heard about this until last year when I was really struggling with content ideation, and I wish I could remember who told me, but if you are somehow listening to this, thank you. And basically what it is that any ideas that don't make it to the light of day, you pop into your content graveyard because if you don't, you will naturally forget about them. And just because they shouldn't see the light of day now doesn't mean that they won't work in three months or six months time, or perhaps even next week. But I go one step further and I also add content that flopped and I'm using flopped with quote-marks there or didn't perform as well as I'd hoped so that I can rework it at a later day or perhaps when it's a bit more topical in a few months time.

And I also add content that performed really, really well. And I'll add some notes about why I think it worked particularly well and how I can potentially rework it in a few months time to really maximize getting the most out of that content. Because just because it's worked once really well doesn't mean that you can't keep getting good use out of it and reaching new people that haven't seen that content before. And that is one of the best and main ways that I refresh my content. But also, there's two other simple things that you can do. You can simply ask the audience, because sometimes I think it's really easy to guess what they want and we can get caught up in actually what we want to post or what we think is best, but that's not necessarily the right way to do it, and it's not necessarily the most accurate way to do it.

It can be a little bit biased, but if you don't particularly have an engaged audience yet, I'd really recommend using a tool called Also Asked, which gathers people also asked data so you can see the questions that are being asked by people on Google. And I made that sound really complicated, but you won't regret it. Also Asked, I absolutely butchered that explanation, but it's an excellent tool. You get free searches per day and it will just be a great tool to have in your arsenal.

And the final thing that I do is I have a really hard long look at the content that I've done over the last month to see what's working and what isn't. And it kind of goes back to the content graveyard there too, because if there's something that hasn't worked well at all, I'll pop it in there, and if something has worked, then I will analyze why it's worked as I do with the content that goes in my content graveyard, and I'll see how I can do that again with the content that I want to post the next month. But ultimately, I think as long as you are analyzing your content and using the data that's coming from social media and your audience, that is the best way to inform updating your social media content strategy.

Mordy Oberstein:

Thank you so much, Annie-Mai. Make sure you give Annie-Mai a big follow on social media. We'll link to our profiles in the show notes. By the way, content graveyard. I use that. I actually learned that from the Wix content writers because they use that when they write anything, basically. If you go, insider tip, should I share this? Hey, why not?

Crystal Carter:

I don't know.

Mordy Oberstein:

I don't know. When we work in a piece of content with a marketing team, the writing team rather at the bottom of the dock, there's always a graveyard of all the different ideas that they had, and that's where I learned that from, and I use it all the time. It's a great idea to keep your old ideas around because you want to save them for later. Graveyard is kind of a bad name for it, by the way. You don't want to actually kill them. You just want to have them there to see the progression of things and maybe to save them for a different time.

Crystal Carter:

Maybe it's the dugout.

Mordy Oberstein:

The dugout. Yeah. It's on the bench.

Crystal Carter:

Yeah, it's on the bench. And you can bring them back in maybe or maybe not.

Mordy Oberstein:

Or no, or if they stink, you leave them on the bench and that's fine. There's always those players.

Crystal Carter:

But sometimes you're like, "Oh, this is your time to shine, man. It's you. It's you.

Mordy Oberstein:

Yeah. You know what recently got revitalized and refreshed.

Crystal Carter:

What's that?

Mordy Oberstein:

Seoroundtable.com. And I miss the old version. I'll tell that old version was nostalgia sometimes. Not all refreshes are for the best, by the way. Well, well-designed and good, but from a nostalgia point of view, I miss the old seoroundtable.com's design.

Crystal Carter:

Right. Okay. Okay. I can see that.

Mordy Oberstein:

I'm not trying to bash the berry. I'm just trying to say I like the old one also.

Crystal Carter:

I'll tell you, the one that I'm hanging on to is SEM Rush.

Mordy Oberstein:

SEM Rush. I always called it SemRush.

Crystal Carter:

I always called it SEM Rush, because SEM is a thing.

Mordy Oberstein:

Right.

Crystal Carter:

SemRush is not.

Mordy Oberstein:

So I'm all about saving syllables. I'm like Kevin from the office, why speak more words when less words do? Why have more syllables than fewer will do? Okay, time now snappy news, go. Snappy news. Snappy news. Snappy news. A little bit of an SEO dramatic saga for you. First from Barry Schwartz on October 23rd, Google hit Fortune Recommends with a search penalty over site reputation abuse. So Fortune Recommends is a subfolder of fortune.com, and it actually says on that page, "Fortune Recommends is editorially independent. We may earn affiliate revenue." We may, we will. We do. "Earn affiliate from links in this content." It's your, I don't know, typical internet schlock, the 10 best CD rates for October, 2024, which are probably the 10 best CD rates for October, 2023 with a new title for 2024. Maybe not, maybe I'm just being a little bit spicy, but probably the same thing, whatever. Anyway, I digress. I digress.

So Glenn Gabe notice that there was a huge drop in his subfolder's visibility, which seems to align with something that we, I think report on this very podcast before about Forbes' own affiliate content getting what seemed like an actual manual action a few weeks ago. Is this the same thing? This looks like it got hit on October, around October 11th per Glenn Gabe. What makes this more dramatic is on social media, Glenn Gabe the next day, I believe, started seeing all other sorts of sites, and he wrote up a post for his own website, G-Squared Interactive, which we'll link to in the show notes here, A Nightmare on Affiliate Street. Love that, by the way. How Google is picking off sites one by one that are violating its site reputation abuse spam policy.

So Glenn saw this for all sorts of sites. For example, AP News, which is so odd to me, they have this has a subfolder for personal finance called AP Byline, where again, you have the same kind of things, like literally, I'm looking at an article, Why Are Groceries So Expensive? Are Medical Expenses Tax-Deductible? Shocked At The Pump: 11 Ways To Save Money On Gas, with number one being buy less gas. I'm making that up. That's not actually true. I mean, it is actually true. You would save money on gas players are spending less money on gas, but you need gas. Anyway, Glenn went through a whole list of sites like this and the sub folders that are getting picked off by Google, and he actually asked Google, "Hey, is this the algorithmic version of the site reputation abuse update?" And Google said, "No, it's not." It's not them testing the site reputation abuse algorithm.

Google then also, Danny then also told Glenn, "Our systems aim to understand of a section of a site is independent or starkly different from the main content of the site. This helps us surface the most useful information from a range of sites." So what it seems like, and this, I talked with Glenn  back channel about this, and I completely agree, seems to be like they're targeting subfolders or subdomains that they can clearly see, Google can clearly see, are not actually aligned with what the website actually does. I have a very spicy take on Google's previous statements about this on It's New, I don't know which episode. Hold on, hold on. I'll find it. If you right now, actually, bum, bum, bum, bum, bum, bum, bum. We can edit this part out or we can keep it in here. It is from the, wait for it, it is from three weeks ago. That doesn't help you very much. I'll link to it in the show notes. I'll link to the episode in the show notes where I have very spicy take on my thoughts on this and Google's previous statements about this.

What it basically looks like is that if you're blatantly creating a subfolder or a subdomain, that has nothing to do with your website, but it's all about affiliate content. It looks like Google seems to have gotten more aggressive about identifying that and demoting that content and their rankings. I have been on a soapbox. I'll end on this point, because I'm not being so snappy. I have been on a soapbox about this point. I literally spoke about this at SMX West in 2019, 2020. I don't remember something like that. Stay in your lane. From an SEO point of view, now more than ever, you can see what Google's doing.

Staying in your lane from a brand point of view. If you're doing these kind of things, if you're, again, I always go back, we had a whole episode about this. You're Rolling Stone and you're talking about best fridges of 2024 and not best folk albums of 1964, you have a brand problem, and I understand why sites are doing this for the revenue. I'm not critiquing necessarily. I understand at least why they're doing it. I do think it's not good for the internet. So that's my personal take, which is stay in your lane. Stay in your lane. Stay in your lane. And this week, that's this week's snappy news, right in your lane. That's what we do here.

You know what? And I think Barry should write like that. Write the news story. Barry, you're too wordy. Take out all of the gap words. Just, "John Mueller say, ranking this." Just go full on, go for it, Barry. As condensed as possible.

Crystal Carter:

Yeah.

Mordy Oberstein:

I don't want any filler words anymore.

Crystal Carter:

Who needs them? Who needs them?

Mordy Oberstein:

No one needs them. I understand. I understand good. All this, no words needed. I'm going off the rails on this. Oh, boy. Okay. If you're talking about revitalizing your career and you want to find someone on social media who has revitalized their career in multiple ways in shapes and forms, we recommend that you follow Petra Kis-Herczegh out there on social media, on X and on LinkedIn.

Crystal Carter:

Yeah. She has written a recent article about this very topic, and she thinks very critically about all of this and has gone on a journey. I think she started as a dev herself and then moved into technical SEO, and I think she's been moving into other parts of her career as well, so it's worth thinking about this. It's worth thinking about this, and she's a great follow for that.

Mordy Oberstein:

Make sure you follow her out there on social media.

Crystal Carter:

Are you feeling revitalized now?

Mordy Oberstein:

You stole my mojo. You stole my thought. I was going to say that. We should leave this whole thing in.

Crystal Carter:

Are you feeling refreshed?

Mordy Oberstein:

Yes. Super refreshed and revitalized. It's like Head and Shoulders for my soul.

Crystal Carter:

You can be a brand new you.

Mordy Oberstein:

Do you remember those, what was it called? I'm sure it's still a product. It's like the Head and Shoulders, but it's way more medicinal. It started with a D. Oh, man.

Crystal Carter:

I don't remember.

Mordy Oberstein:

Oh, Denorex, I think it was called. Something like that. They would have commercials where they would compare the person using the Head and Shoulders and their product. This product tingles. Head and Shoulders doesn't. As if the tingling effect showed you that it was getting the dandruff, but it always made me feel like my head, I used to use it because my grandfather had it, and when I would go to my grandfather's house, that's the shampoo. I'm getting way too into the rabbit hole of this, but it did make my head feel revitalized.

Crystal Carter:

Okay.

Mordy Oberstein:

That's the connection. I don't know if it helped with dandruff or not, but it tingled. It made my head feel revitalized.

Crystal Carter:

And electric.

Mordy Oberstein:

Yeah, this episode made me feel like that.

Crystal Carter:

Well, if you need to-

Mordy Oberstein:

TMI?

Mordy Oberstein:

Yeah, I think I need to go talk to somebody about this. Anyway, thanks for joining us on the SERPs Up Podcast. Are you going to miss us? Not to worry, we're back next week with a new episode as we dive into merging your on and offline marketing activities. Yes, there's an offline world. Look forward wherever you consume your podcast, or on the Wix Studio SEO Learning Hub over at wix.com/seo/learn. Looking to learn more about SEO? Check out all the great content and webinars on the Wix Studio SEO Learning Hub at, you guessed it, wix.com/seo/learn. Don't forget to give us a review on iTunes or a rating on Spotify. Until next time, peace, love, and SEO.