Wix Becomes Official Partner of the World’s Biggest Esports Organization
NEW YORK, JULY 11, 2019 — Wix.com Ltd (Nasdaq:WIX) and FaZe Clan, the largest, most followed esports and entertainment organization, announced today a global partnership, which sees Wix become FaZe Clan’s official website development and design partner for the esports juggernaut.
Together, Wix and FaZe Clan will create exciting opportunities for fans through integrated social and digital content. Wix branding will also be featured on the official FaZe Clan team shirt, and will serve as an official supporter of FaZe Clan’s Professional Fortnite team.
The partnership officially kicks off with the release of the official Fortnite Team website:
FaZe Clan Fortnite: https://www.fortnite.fazeclan.com/
“Esports is wildly popular, with a growing and enthusiastic audience, and we are always looking for the best places to connect with current and future customers,” said Omer Shai, CMO at Wix. “We have pursued sports marketing partnerships for many years as we feel that this is a great way to build our brand. The partnership with FaZe Clan marks our first esports sponsorship and we believe it is a perfect fit. Plus, the opportunity to create dynamic content for FaZe Clan’s brand and their millions of fans is exactly the kind of engagement we love.”
“We look for partners that understand our vibrant communities and the esport audience,” said Erik Anderson, Head of Esports at FaZe Clan, “Wix has all of the elements of energy, style and speed that our players embrace and are symbolic of the FaZe Clan brand. Together, with Wix, we’re committed to creating content we know our fans will love.”
With the FaZe Clan partnership, Wix adds esports to its global roster of sports branding and team partnerships.