Search results

There was a time when type on the web was “supposed” to use a sans serif. Then the awareness of web fonts emerged, to ensure your design loaded quickly and efficiently. But the rules of internet typography have changed since the early days. Now, website typefaces are anything but boring and there’s no reason to stick to a safe sans serif unless it serves your purpose. When it comes to making a website the new rules for website typography may not be what you think. Learn how to build a website  effortlessly with this step-by-step guide. 7 web typography rules Types of font to use Font size and scale Readability and accessibility Usability Space and contrast Line lengths matter Break up text 01. Types of fonts to use in web typography The first rule of modern internet typography is that there’s no right and wrong style of typeface. Yes, there was a time when it was recommended to use sans serif choices for web design and app design. There were a few reasons for this, mostly rooted in readability in relation to screen resolution. Early screens didn’t have the sharp, high-quality displays that are standard for pretty much every desktop, tablet, and mobile device. Because of the simplicity of sans serif fonts, they were more legible on low-resolution devices and easier to render accurately. That’s not really a concern for most designers anymore. So, play around with other typography styles. Mix and match serifs, sans serifs, and even handwritten fonts or experimental typefaces. There are a lot of myths as well about what kinds of fonts to use, regardless of style, when deciding how to design a website . The most common categories of fonts include: Web fonts : These types of fonts are automatically downloaded by the browser as soon as someone visits the web page. This means that any (and every) browser renders them in the exact same way. Web fonts are a CSS feature and have wide-ranging compatibility. The most common web font providers are Google Fonts and Adobe Fonts (formerly Typekit). Web fonts are important if you want things to look a specific way for all users all the time on any device or browser. System fonts: These typefaces use the fonts installed on your computer to render typography on websites. It’s still a fairly widespread practice, but unlike web fonts, the resulting design will end up looking different for different users and devices. Variable fonts: The newest method for website font delivery is through variable fonts, an OpenType font specification that enables many different variations of a typeface to be incorporated into a single file, rather than having a separate font file for every width, weight, or style. This makes it possible to animate fonts, making them move fluidly between the various widths, weights and styles. There’s no right or wrong type of font to use here. They each have pros and cons that you should align with your website design needs and goals. That being said, a lot of developers are incorporating variable fonts into redesigns and builds. It can really provide nice flexibility that allows you to use the typefaces you want in an efficient way. Learn more: What is web design? , The worst website font pairings 02. Font size and scale Traditionally, we measured typography in fixed-height measurements, such as points, x-height, and pixels. Throw that out the window! For internet fonts, you should use relative measurements to create a typography scale, so that everything maintains the same proportions regardless of size, browser, or device type. Measure in ems, or rems, and percents to compose a better scale for typography. Ems are your best bet if you think in pixels and have a hard time imagining any other way. Ems are based on the default font size in the viewer’s browser, and you can use proportions to scale font sizes up or down. Generally, 1 em is 16 pixels, based on a fixed measurement. Since that is a common body text size, that’s a good place to start with scaling type. If you want the body text to be roughly 18 px, do a little math: divide the size you want in pixels by the parent font size to find the measurement in ems (for example 18/16=1.125 em). Ems can be specified up to three decimal places for a fairly precise unit of measure. Designing for font size and scale using percentages is a lot like using ems. Start with a base font size. Typically, this is the body text since it is the most used across the design, making it a recommended starting point for a typographic scale. Then type sizes for different text elements are generated using a percent value based on the default font size (for example, if the default is 16, 150%=24). After you have established a unit of measure, then apply the math to create a visual scale for the project. Not only does this tool show a nice conversion between pixels and ems, but it also applies several different scales, allowing you to change the preview font selection and base font size or create a custom scale altogether. The good thing about using percentages or ems is that these units of measure can provide an accessibility advantage as well. Since text sizes are based on user preferences, users that use bigger text on screen (or smaller) will have the same user experience as someone who sticks to the default settings. Seeing as resizing works on mathematical calculations, not fixed sizes, it proportionally accounts for almost any user/browser setting in the same way. In other words, using a fixed measurement prevents the necessary adjustments from happening at the browser level. Plenty of users change their default setting or use zoom in-browser, and you definitely want your website to adapt accordingly. Good website typography is usable, readable and accessible. 03. Readability and accessibility Good website typography is usable, readable and accessible. To achieve this, employ visual hierarchy and CSS hierarchy. To ensure readability, connect your typographic scale to CSS custom properties. Each level of type should be assigned a job, such as body, header, subheader, quotes, and more. Use your scale of font sizes and assign them to the appropriate CSS functions. This might sound elementary, but ensuring the visual and technical aspects of typography match creates consistency for reading. This consistency, in turn, makes content easier to scan and digest because of visual patterns. So, by linking visual hierarchy and CSS hierarchy, you have better chances of creating content that humans (as well as search engines) can read with ease. Another important aspect to take into account in technical typography is choosing some of the best fonts for websites that are easy for readers of all abilities to understand. There are a few guidelines to consider for the primary font to ensure that you are designing accessible type elements: Use a base font that’s readable without assistance. This is usually 16 px or larger depending on the typeface. Select a typeface with a large, consistent x-height. Use headings and subheadings to establish hierarchy. Measure using a relative scale. Avoid images of text, because they can look grainy, can’t be read by search engines, and don't scale by device size. Check type styles against Web Content Accessibility Guidelines (WCAG 2.1). 04. Usability When it comes to typography, usability isn’t always the first thing that comes to mind. Usability is more commonly associated with design elements such as buttons, links, or images. But typography has to be usable, too. The number one thing you can do to ensure a usable type design is to pick–and stick to–a limited typography palette. A website should use one to three typeface families. For many websites, two typefaces is plenty. Select typefaces with distinct visual identities that are different from one another. While you want them to match–look for similar letter shapes or x-heights–the font differences should be easy to identify. You can choose fonts from different categories of typefaces (such as a serif and sans serif) or use weight, color, or size to create contrast. Dramatic font changes can make content easier to scan and digest. While you might think they are boring, popular and well-known typefaces can be the easiest for many people to read and absorb because their eyes are already comfortable with them. (It’s not a mistake to use Helvetica; there’s a reason it is so popular.) Colors also have an impact on usability. Some tend not to work for text. Avoid them, or use them sparingly: Light blue: People associate light blue text with a link. Red or green: These colors can present readability concerns for people with color blindness. Any color similar to the background: Gray on gray, for example, can be difficult to read. Multiple font colors: Too much decoration gets messy and hard to read in a hurry; if you are going to use a colored type element, stick to just one. The best web typographers also understand that using text elements as links can be a challenge on many devices. For users, tapping an inline text link can be a challenge on smaller screens and gets even more challenging with multiple links in the same section or paragraph. Whenever possible, avoid inline text links, opting for buttons instead. This provides a visual cue that a text element is a link and a usable function that helps eliminate user error. 05. Space and contrast If you weren’t already thinking about space and contrast, these are as much a part of good web typography as anything. Space and contract contribute to readability, accessibility, and visually stunning text. When it comes to space, the most important text spacing may be the amount of space between lines of text. Too much space and paragraphs or multi-deck headers don’t look like they go together, which can cause confusion and hinder reading. Too little space can cause strain on the eyes, making users turn away from blocks of copy because they are uncomfortable to read. Keep the following rules in mind: For most fonts, a good starting point for line height is 1.5 times the font size. For smaller, lighter, or narrow fonts, adding more space can increase readability. For oversized typefaces, think 80 px or higher, a little less space might be ideal. For fonts with long descenders, add line spacing. For all caps, text without descenders, or with short descenders, decrease line spacing. Increase the line height between different type hierarchies, such as between a header and body copy. Contrast is any text element that differentiates it from another design element. Good internet typography has plenty of contrast, so that the text is easy to see and read. This means that it: Is a different color than the background. Stands apart from other text elements. Has adequate space separating it from images, videos, or other design elements. Is appropriately sized to surrounding elements. 06. Line lengths matter Just as important as font selection and size, is creating text blocks that are designed for reading. The heftier the text elements, the more important this becomes. Consider these basic guidelines as a starting point to help determine sizing for the body text container elements: A comfortable line length on desktop devices is 45 to 80 characters wide (including spaces and punctuation). The ideal number is 66 characters per line for body text. Smaller screens should err on the side of shorter line lengths. One more line length consideration? Avoid hyphenation. It works in books and printed materials, but can make a mess online. If text block spacing is awkward without hyphenation, it is a sign that your lines are too long or too short for the font you have selected. 07. Break up text When it comes to reading on the web, text shouldn’t be designed to look like a novel. Good website typography incorporates font selection, style, and hierarchy, as well as how text blocks are broken up to facilitate reading. Use paragraphs, lists, block quotes, and varying elements to enable users to scan text. The easier it is for users to scan your web page and find information that is of interest to them, the more likely they are to stick around on your page. From an online marketing perspective, they’re also more likely to convert if they easily understand the page goal. Experiment with different text block variations and formats to determine what type of reading your audience prefers, and design more text elements in that format. Remember to create appropriate hierarchies for each different style, such as CSS specifications for bullet or numbered lists, quotes, FAQs, or other text elements.

As an essential element of website design , typography can be both beautiful and functional. When used correctly, it can enhance a site’s aesthetic and user experience. The fonts and styles you feature not only affect the branding and accessibility of your site, but they also determine how visitors engage with your content. This article explores outstanding website typography examples and offers tips for how to incorporate them into your own website creation process. What is web typography? 24 impressive web typography examples 5 expert tips for using typography on your website TL;DR:  website typography examples The right typography doesn’t just make your website look good—it shapes how people experience your brand. We highlight standout examples of website typography that get it right, from bold headline treatments to refined text pairings. Each one shows how font choices, hierarchy and spacing work together to boost readability and elevate design. These examples will help you think more strategically about how type can support your business goals. You’ll find practical takeaways on font selection, layout and branding, from clean and modern styles to more expressive, personality-driven choices. How we chose these website typography examples Criteria Why it matters Visual clarity Fonts are easy to read and enhance user experience across devices. Brand alignment Typography reflects the personality and purpose of the brand or business. Design consistency Font choices are used cohesively throughout the site to support strong design. Creative use of hierarchy Type sizes, weights and spacing guide users naturally through the content. Inspiration potential Each example offers a unique approach you can learn from or adapt. Read also: The worst website font pairings What is web typography? Typography is the art of strategically selecting, sizing, kerning, styling and arranging typefaces to make text easy and engaging to read (see easiest font to read ). Designers also use typography to convey emotions and strengthen the message of the words themselves. In web design, typography plays a crucial role in shaping the way we perceive and understand written language. And it’s a lot easier to get wrong than you might think. In 2021, Twitter pushed out a redesign of its app that included the use of an original font. While the makeover might have seemed minimal at first glance, many users—especially those with visual or processing impairments—said they found it uncomfortable to read. On top of being a critical aspect of your brand identity, typography can also affect important factors that affect your site’s speed, functionality and accessibility. Because of this, it’s always important to balance your web typography’s visual impact with readable, web-safe fonts. Learn more: What is web design? 24 awesome web typography examples To get an idea of what effective font design looks like, check out these typography examples. We’ll discuss the specific qualities that make each of these typography examples work on the web and how they elevate the website’s branding. As you explore, keep in mind that you can add fonts to Wix if you see any you think would be a good fit for your website. Joasia Fidler-Wieruszewska Ryan Haskins Andrada Has Laura Zarate Wendy Ju The Robin Collective Blink My Brain Pink Chili Dale Alegria Macarena 33 Letters for Ukraine Word Tonic Community Derek McKechnie Magic Johns Agence Digi Offf Barcelona Dana Barkay Shiny Individual Campfire Coffee Co. Mr. Itamar OK Drugs Vanessa McKeown Plantbased Dough Lisa Kuroiwa Tiffany Cruz 01. Joasia Fidler-Wieruszewska Joasia Fidler-Wieruszewska’s portfolio website has fresh and clean vibes, using strong visual hierarchy to strengthen the composition of its typography. Using a combination of an ornate serif font and a simple sans-serif font, the graphic designer allows the diversity of style to draw visitors’ attention onto her site’s content. Fidler-Wieruszewsk's skillfully applies white space to frame her texts, encouraging focus and readability. 02. Ryan Haskins Brutalist websites are all the rage—they’re even at the top of our 2023 web trends list. To hone in on the over-the-top design approach, Haskins uses a mix-match of font styles that creates a strong visual impact. Most importantly, he carefully integrates the plethora of styles to give his site a contemporary edge without overwhelming visitors. Although there are at least 10 different fonts used throughout his site, Haskins is sure to use a clean sans-serif font where readability matters. 03. Andrada Has If we could summarize Andrada Has’s use of typography in three words, we’d choose: elegant, eye-catching and dynamic. She employs plenty of white space and pops of color to ensure that her experimental mish-mash of font styles doesn’t confuse visitors. She even manages to use different font styles within individual words without introducing readability issues. 04. Laura Zarate Laura Zarate’s typography is quite minimalistic—but that doesn’t take away from the mesmerizing qualities inherent in her site’s modern composition. Instead, using clean fonts in different sizes and weights on her site creates a strong foundation that maximizes readability. Zarate further conveys the tone of her brand’s sophisticated personality by pairing her strong typography with a mesh gradient background. 05. Wendy Ju Combining easy-to-read fonts such as Avenir Next with animation, Wendy Ju creates a delicate typography design that makes a big impact. Certain words throughout her site are highlighted using bright hues and hover effects. This extra layer of visual interest facilitates a more interactive user experience that stands out. 06. The Robin Collective The Robin Collective website features a whimsical use of typography that reflects the creative nature of the brand. With the clean sans-serif copy balancing out the quirky script site title, they convey their light-hearted but professional approach. By paying careful attention to their font choices and implementing strong color contrasts, The Robin Collective successfully balances their playful brand personality with an enjoyable user experience. 07. Blink My Brain Although Blink My Brain’s site is currently under construction, the artist’s captivating use of typography leaves visitors wanting more. Using a pairing of futuristic metallic fonts with handwritten typography establishes a familiar tone. Although it’s minimal, Blink My Brain’s landing page already hints to visitors that this designer’s got a knack for trendy font styles. The sneak peek of his talents is one that visitors are sure to remember. 08. Pink Chili Pink Chili is a marketing agency with a special focus on helping businesses connect with Gen Z. True to its generation’s character, the site is full of trendy elements. Because the site is copy-heavy with little imagery, their clever use of typography is key. Above the fold, the brand name—cast in a chunky, cherry-red serif—takes center stage. By paying careful attention to details such as font size, kerning and color, the agency prioritizes user experience without sacrificing their branding. 09. Dale Alegria Macarena “Branding for Humans” is Macarena’s modus operandi. Indeed, his choice of typography has a humanizing, tangible effect. The style of the title font is reminiscent of poster design typography and is definitely suitable for conveying a strong message with a strong personality. Balancing this decorative text, Macarena uses a condensed sans-serif font to communicate important details. The boldness of these contrasting fonts gives the composition a fun and energetic feel. 10. 33 Letters for Ukraine 33 Letters for Ukraine is a project started by three Polish entrepreneurs in 2022, inviting 30 international designers to interpret the Cyrillic alphabet over the course of 33 days. The site’s designers have the extra challenge of showcasing typography as a work of art while using descriptive fonts that reflect the heart of the unique project. To do this, they’ve used a combination of Menorah Grotesk by Ivan Tsanko & Kyiv Type by Dmytro Rastvortsev . Both of these fonts have a decorative, cyrillic touch but remain readable. The entrepreneurs achieved a uniformity that perfectly matches the project’s character. 11. Word Tonic Community It’s no surprise this website’s typography is brimming with trendiness—Word Tonic is, after all, a brand marketing themselves as exclusively Gen Z. To attract audiences that are equally en vogue, Word Tonic uses website fonts which reflect on the group’s cheeky, trendy vibe. At the same time, the community site needs to establish its professional goals and ensure their text is readable. For this, they pair the playful decorative fonts of the site headers with a modern sans-serif font, outlining their goals and services for interested visitors. 12. Derek McKechnie We love that Derek McKechnie uses a “more is more” influence to re-think the layout of his own typography and create an exciting atmosphere for visitors. Especially noteworthy is the animated line work McKechnie uses to outline his section of “Projects.” The composition uses typography in a unique way that is both stylish and effective while the clean sans serif fonts allows visitors to easily identify each item on McKechnie’s site. 13. Magic Johns Magic John’s proves how much personality you can reflect in your website’s typography. The homepage title uses a colorful and retro typography design to set the tone for the brand. The site designer layered a cartoonish cursive font over a bold outline font. This, combined with the contrasting color scheme of royal blue, bright red and pink communicates to visitors that this isn’t your average pizza shop. 14. Agence Digi When we talk about great typography, there’s often a laser focus on unique font choices and pairings. What makes Agence Digi’s typography so effective—in ways that you don’t often see on other websites—is its color and animation. Movement draws in readers, creating quick movements on the homepage that are completely engaging. While playing around with these animated effects, along with textures, gradients and 3D lettering, Agence Digi ensures their content is readable by using capitalization and unembellished fonts. 15. OFFF Barcelona As a community of online and offline designers, OFFF Barcelona’s website needs to appeal to the high expectations of the professionals in their network. To do this, the site’s trendy typography composition plays a big role. Using a minimalist font stretched from corner-to-corner, the homepage succeeds is bold and highly stylized. In addition, horizontal scrolling effects are applied sparingly throughout the site, adding a sophisticated touch to the background of the text that keeps visitors on the page. 16. Dana Barkay Since font design and lettering are two of Dana Barkay’s specialties, it's no surprise that the visual designer uses her site to show off her talents (including the use of her very own font design, Gofont ). Barkay balances her unusual website typography with visual hierarchy by dividing sections of written content into a grid. Animated scroll effects bring the typography of Barkay’s site to life, creating a dynamic experience that draws visitors in and encourages them to explore. 17. Shiny Individual Shiny Individual’s use of typography is the perfect example of how the right fonts can set the tone for your brand. In the case of Shiny Individual, their site incorporates sophisticated typography to reflect the cool and refined qualities of the jewelry brand. The fonts vary in size, weight and style to help guide visitors navigate the page, and sticking to black text used throughout draws attention to important elements. 18. Camp Fire Coffee There are a couple of reasons why Campfire Coffee’s typography is so well done. For starters, each font has a minimalistic design, is well-spaced and easy to read. Secondly, the logo typography is a good example of how to choose a font that aligns with the brand’s product. The rugged, burned look of the text perfectly communicates the mission of the brand. 19. Mr. Itamar Mr. Itamar’s website typography was carefully chosen to create a playful, aesthetically pleasing experience that keeps visitors interested. Rather than having all text appear at once when a new section loads onto the page, this site uses smooth animation to stagger the timing of individual letters or words for an organic transition. 20. OK Drugs Ok Drugs’s typography is a great example of how to make two wildly different fonts look harmonious next to one another. The seventies-inspired header font is balanced out by a sans-serif font that has just enough flare to give the site some character without overwhelming the reader. OK Drugs takes font sizes into account, using large texts in headings or CTAs to attract attention and help visitors find what they’re looking for, while using smaller text for body copy that’s legible and uncluttered. 21. Vanessa McKeown Vanessa McKeown’s online portfolio is full of product photography that uses bright backgrounds with unique, even surreal contexts. It’s fitting that her website design reflects this eccentric style. Since McKeown’s work relies heavily on visual communication, her website makes the minimal typography count, infusing trendy pop vibes with bright bubble letters and a neon-inspired navigation menu. 22. Plant Based Dough PBDC’s typography is another perfect example of how to pair a readable, standard font with a handwritten display font. The chunky, fun lettering makes it easy for customers to scroll through each page and get a high-level overview of what it’s about. The simple sans-serif font then streamlines the reading experience for them. 23. Lisa Kuroiwa Classy, catchy and elegant, Lisa Kroiwa’s graphic design portfolio showcases her acute attention to detail. The typography itself is minimal, but the site’s design is amplified using an interesting and cohesive composition of the text. Kuroiwa carefully applies space to each page—sections are evenly spaced so that readers can easily follow along and find what they need quickly. 24. Tiffany Cruz Cruz’s portfolio website is professional—and her typography makes it a lot of fun to browse, too. While the serif font is clean and readable, it contains interesting bends and angles that make the text stand out. Cruz does a great job at pairing her typography with colorful backgrounds, vector graphics and animation. Additionally, the text used in her CTAs and buttons appear in bright colors, drawing attention to clickable elements. 5 expert tips for using typography in web design Now that we’ve gained inspiration from the web typography examples above, keep in mind the following tips when you design a site of your own. Align typography with your brand identity Use a minimum of three fonts site-wide Use standard, web safe fonts when possible Create harmonious font pairings Pay attention to color contrast and font size 01. Align typography with your brand identity A lot of time goes into developing your brand identity—crafting a logo design, color scheme, fonts and imagery that strengthen the message your brand wants to convey. That’s why, when choosing the best fonts for your website , you should pay attention to the associations fonts will create with your brand. Find fonts (and font designers) whose vibes match your brand. This will enable you to choose fonts that fit best with your overall branding. 2. Use a minimum of three fonts site-wide Visual balance is a key component of successful web design. When it comes to typography, this can also apply when choosing the number of fonts to use. In most of the best web typography examples we looked at above, they used no more than three fonts. To strike a balance between different font styles in a way that won’t overwhelm or distract visitors, design experts generally recommend sticking to three harmonious fonts: One font for display—such as your brand name, logo or hero image text. One primary font for headlines. One secondary font for paragraphs and other descriptive text. If you minimize the number of on your website, visitors’ eyes won’t constantly be adjusting to the new fonts they encounter. At the same time, variety can create a dynamic experience that keeps visitors engaged. 3. Use standard, web safe fonts when possible There are a couple of reasons why you might want to opt for a font included in your website builder, rather than one that you have to purchase and download from a third-party font foundry. For starters, there’s the compatibility issue to think about. If you use a font not supported by a particular browser or device, your site will show a segment of your audience default fonts like Roboto instead of the one you carefully chose for them. Secondly, system fonts tend to be better for website performance . That’s because the browser doesn’t have to spend time retrieving a custom font file from your server. Instead, it can quickly load system fonts onto the page and more quickly render your content for visitors to see. That being said, when you find a unique font that will amplify your brand’s message, you can always upload your font with Wix . When doing this, use web safe fonts that won’t impact your site’s performance, and be sure to use optimized formats and sizes. 4. Create harmonious font pairings Just as you want there to be balance and harmony within the entirety of your website, you also want there to be harmony in your font parings . However, that doesn’t mean you have to use matching fonts that give your design a homogenous look. As we learned from the examples above, harmonious fonts can come from totally different font families, styles and looks. Some of the best website typography examples use fun handwriting fonts paired with traditional serifs, and even transparent animated lettering with standard opaque fonts. There are many ways to choose and style different fonts and still make them go together nicely. You can use websites like Fontpair and Fontjoy for inspiration. Another trick is to find a font super family like Alegreya/Alegreya Sans/Alegreya Sans Small Caps. Between the three type systems, there are 42 font styles to choose from. These large font families tend to have dozens of different font types and styles within them. You could easily use a single font to design an entire website and still create a healthy contrast between the styles while doing so. 5. Pay attention to color contrast and font size The goal in choosing font colors is twofold: First, to use color themes that match with your brand's aesthetic identity; and second, to find ones that don’t interfere with readability, usability or website accessibility . To help ensure your website’s content can be read and accessed by all users, there are a couple of things to take into consideration when deciding on a color scheme for your text. The first is the color itself. There are certain colors that individuals with visual impairments like color blindness will have a hard time seeing. Especially when they are paired together without ample contrast. For example: Blue/grey Blue/purple Green/black Green/blue Green/brown Green/grey Green/red Green/yellow If you’re not sure how the typography or design colors you’ve chosen will look to visually impaired visuals, you can use a tool like Coblis or the Colorblind Web Page Filter to test your palette. Another thing to consider when it comes to color is contrast between the font and what’s behind it. The latest Web Content Accessibility Guidelines (WCAG) suggest using a color contrast of 4.5:1 for smaller text and 3:1 for larger text. WebAIM’s Contrast Checker will let you know if your typography contrast is acceptable and tools like Wix’s Accessibility Wizard can do a full scan of your site to check for these issues. Website typography examples FAQ What are some famous website typography examples? Medium: Known for its clean and readable typography, enhancing the reading experience. Vogue: Exemplifies elegance through custom fonts, reflecting its fashion-forward brand. Apple: Utilizes a simple, sans-serif font for clarity and consistency across its product pages. What's the best typography for a website? The best typography for a website depends on your brand, design and specific content. You can use a legible font like Arial or Open Sans for body text, ensuring readability. Then pair it with a complementary font for headers and titles to add visual interest. When planning your website typography maintain consistency in font sizes and styles across the site for a cohesive look. Consider the overall design theme and audience preferences to choose website typography that aligns with the brand identity and enhances the user experience. How to improve the readability of digital text? To improve the readability of digital text, use clean, easy-to-read fonts like sans-serif and choose a font size that's large enough to be legible on all devices. Ensure there’s enough contrast between the text and background, such as black text on a white background, to avoid eye strain. Keep your text well-spaced with enough line height and margins to make it visually clear. Break up long content with headings, bullet points and shorter paragraphs for easier scanning.

Web-safe fonts are fonts widely supported across various operating systems and browsers. Important for consistent and reliable display, they make sure a website appears as intended on different devices. Common examples include Arial, Helvetica and Times New Roman, minimizing the risk of font rendering issues, such as slower website load times and enhancing the site's accessibility and usability. Hear me out: selecting fonts is one of the most important decisions you make when designing a website . As a Wix Partner with a track record of building accessible websites, I’ve seen how the fonts you choose to display on your website not only affects your site’s aesthetic, but also its functionality. It has the power to impact the speed, stability and accessibility of your site. In this article, I’ll explain what fonts are considered web-safe, why these fonts and typography are important and how to add them to a website. What are web-safe fonts? What are the different types of web-safe fonts? 8 web-safe serif fonts 11 web-safe, sans-serif fonts 4 web-safe monospace fonts 5 web-safe fantasy fonts 2 web-safe cursive fonts What are font stacks? How to add web-safe fonts to a Wix website What are web-safe fonts? A web-safe font is one that is pre-installed on most browsers and operating systems. This increases the likelihood that the content will look the same for all users. Alternatively, when you feature a web font (a.k.a. a non-web-safe font) that hasn’t been installed on a user’s operating system, the system will either download the font or substitute it with one from the same generic font family. This difference makes web-safe fonts useful for several reasons: Consistency : Featuring web-safe fonts on a site ensures that its typography remains consistent and legible, regardless of the operating system that a visitor uses to access it. Accessibility : Because web-safe fonts are designed specifically for screen display and readability at smaller font sizes, they are a tenet of website accessibility . Faster page load times : When a website uses web-safe fonts, the user's device does not have to download any additional font files, which can result in faster page load times. This is particularly important for users with slower internet connections or older devices, but featuring a font that isn’t widely available can slow down even the fastest computers. One test revealed that a webpage took 155 times longer to load when it featured a web-safe font than when it didn’t. What are the different types of web-safe fonts? Like all other types of fonts, web-safe fonts are categorized according to their generic font families. A generic font family is a category or classification of fonts that share common characteristics or design elements. There are five generic font families: serif, sans-serif, monospace, cursive and fantasy. In most cases, I don’t feature more than two generic font families on a website. My font pairings tend to use sans-serif fonts for copy text, as they tend to be the easiest to read in smaller sizes (see easiest fonts to read ). Sometimes, I simplify the design even further by only using variations of the same font family. My website , for example, only features variations from the Ubuntu font family. Read also: The worst website font pairings 30 web-safe fonts Bodoni Poster Linotype Didot American Typewriter Georgia Times New Roman EB Garamond Rockwell Palatino Helvetica Arial Segoe Ui Trebuchet MS Verdana Century Gothic Tahoma DejaVu Sans Calibri Candara Lucida Sans Unicode Andalé Mono Monaco Lucida Console Courier New Luminari Trattatello Copperplate Playbill Papyrus Brush Script Bradley Hand 8 web-safe serif fonts With their respectable appearance, serif fonts are prevalent in print media. The serifs (or flourishes at the end of each letter) that give this font style its unique silhouette explain its popularity. These fonts are often described as traditional, reliable, elegant and sophisticated. Serif fonts can become difficult to read at smaller sizes, so they’re most effective when displayed in size 12 or larger. 01. Bodoni Poster Italian typographer Giambattista Bodoni designed the original Bodoni font in 1798, so the high-contrast font is timeless. When the Linotype studio released Bodoni Poster in 1929, it was often used in advertisements in posters. The font gained even more prevalence when Nirvana used the compressed style of the font for its band logo . Its weight makes Bodoni Poster a good choice for site titles and branding. A geometric sans-serif copy text would complement the chunky font nicely. Bodoni Poster is available in the Wix font library , but you must acquire a license for commercial usage. 02. Linotype Didot As a modern take on the historic Didot font, Linotype Didot maintains the neoclassical serifs while creating even greater disparity between the thin and thick strokes. With unique features like a dip at the top of the t and the bulbous terminals, this serif font emanates luxury and creativity. Indeed, Vogue has used a Didot style for its logo since the fifties. Because of the disproportionality of this font, it’s not a great choice for body text. Save it for headings, titles and branding. 03. American Typewriter Unlike most of the fonts that typewriters employ, the American Typewriter font has proportional kerning , meaning that the spacing is proportional to the character. Popularly used in the I♥NY logo , American Typewriter lends a retro vibe to text. Lighter styles of the slab-serif typeface are legible in small fonts, so it’s suitable for copy text. 04. Georgia Designed specifically for screen reading, the Georgia typeface is useful in both small and large sizes. As for its impact, the font exudes a friendly familiarity that will put your site visitors at ease. 05. Times New Roman Monotype studio designed Times New Roman in 1931 to make newspapers more legible. As the default font for many operating systems, it’s highly readable in all sizes and styles. 06. EB Garamond EB Garamond is a revived version of the original sixteenth-century typeface. It’s an open-source font, so you can incorporate it in commercial projects without purchasing a license. Highly readable, it’s suitable for a variety of applications, including dense blocks of text. Its spaciousness and lack of harsh angles give EB Garamond a refined appearance. Because of its age, the font could be a good fit for historical or traditional content. 07. Rockwell Rockwell is a geometric slab-serif font with a monolinear design, meaning that the stroke is the same thickness throughout. Its thickness and lack of curves give it a sense of strength that can be especially useful in industrial contexts. That said, those same qualities make it less readable in smaller sizes or in low-contrast environments. Save this font for circumstances that accommodate larger-sized fonts. 08. Palatino German typeface designer Hermann Zapf based the design of Palatino on the handwriting of Italian Renaissance masters. He drew the letters with a quill pen, which accounts for the peculiar shape of the letters. Palatino is an old, traditional font that is widely used for both main text and titles. 11 web-safe, sans-serif fonts Sans-serif fonts don’t have flourishes at the ends of each stroke, so they’re more modern and clear than serif fonts. Such fonts can be useful in digital contexts. Sans-serif fonts are more readable than serif fonts for everyone, including children and people with low-vision or dyslexia. They also evoke less of an emotional response than other fonts. Therefore, they’re useful for sites with lots of copy or those that discuss substantive topics. 01. Helvetica As one of the most commonly used fonts on the internet, Helvetica is a simple yet versatile typeface that comes in dozens of different styles. It’s a modern, undecorated sans-serif made of even strokes that give it a strict, solid appearance. Helvetica is the default font for Apple devices and it’s used in many corporate logos. Despite such ubiquity, it feels fresh in just about any context. 02. Arial Inspired by Helvetica, Arial is a similarly versatile font, though with a slightly more sober character. It’s more narrow—both in character width and spacing—than its predecessor, and it was designed to look better in small sizes. If your priority is efficiency and readability, you can’t go wrong with Arial. That said, Helvetica would be a better choice for more design-oriented pursuits. 03. Segoe Ui Segoe Ui is clean yet approachable. You might recognize it from Microsoft’s branding. The roomy kerning and clean lines make this humanist sans-serif font oddly refreshing. 04. Trebuchet MS Vincent Connare designed Trebuchet MS for Microsoft in 1996 with the intention of developing a font that would display well on screens. The designer took inspiration from U.S. highway signage as well as sans-serif fonts, such as Gill Sans and Frutiger. Thanks to the subtle curves at stroke intersections, the open counters (which means there’s more negative space between characters), the large x-height and the bold weight, the font manages to be both readable in dense paragraphs and notable in headings. 05. Verdana With its wide line spacing, large x-height and loosely set characters, Verdana is one of the most readable fonts available. British type designer Matthew Carter designed Verdana so that commonly confused characters, such as the uppercase i and lowercase l, are easy to distinguish. 06. Century Gothic Century Gothic is a geometric digital font released by Monotype Imaging in 1991. Century Gothic is a light, airy font with clean and sharp finishing strokes and very well–designed italics. It was designed for use with large fonts, mostly in the headlines. Therefore, it has a fairly pure geometric shape, closely related to the circle and the square. 07. Tahoma Microsoft released Tahoma (another Matthew Carter font) in 1994. It has narrowed characters, small intra-letter gaps and a full set of Unicode symbols. Tahoma is most often found in macOS and Windows, and is commonly used as an alternative to the Arial font. The main advantage of the Tahoma font is that it is easy to read in any kind of pin. 08. DejaVu Sans DejaVu Sans was created as part of the DejaVu font project, which aims to provide a set of fonts that cover as many languages, styles and weights as possible. The font is known for its excellent legibility on screen and in print. It is a popular choice for user interfaces, web pages and documents that require a clean and easy-to-read font. 09. Calibri Dutch designer Lucas de Groot designed the Calibri font family for Microsoft. It features roundish strokes and lots of circular elements that make it readable in small sizes. In 2004, de Groot won a typeface design award from the Type Directors Club for the font family. Three years later, Microsoft made Calibri its default font . 10. Candara Candara was designed by typeface designer Gary Munch in 2006. This typeface was licensed under the name of Microsoft. It is distinguished by unique end elements (in q letters for instance) as well as slightly uneven and curved vertical strokes. Due to the small curvature of the strokes, there is a significant reduction in readability in small pins. When used in headlines (larger than 12-point), this font can enliven the text quite well. In general, Candara is suitable for blogs or youth communities, but its quirky personality may make it inappropriate for business purposes. 11. Lucida Sans Unicode Lucida Sans Unicode has plump lines and rounded letterforms. It supports a wide range of scripts, making it useful for international applications. The Lucida font family is one of the most extensive, making it easy to pair Lucida Sans Unicode with others. 4 monospace web-safe fonts A monospace font, also known as a fixed-width font, is a type of font in which every character occupies the same amount of horizontal space, regardless of the character’s width or shape. These fonts are often used for computer programming, coding and technical documents. Because of that association, these fonts project a sense of order, precision and professionalism. Learn more: Professional fonts 01. Andalé Mono Andalé Mono's modern design, legibility, availability and character set make it a popular choice for technical and coding applications, as well as for tabular data and spreadsheets. It has a clean, modern look, and is designed to be highly legible even in small sizes. 02. Monaco Monaco is a monospaced sans-serif typeface created by American typeface designers Susan Kare and Kris Holmes. It was originally created for Apple's Macintosh operating system and has since become popular among developers and designers. The font features clear, legible characters with distinct punctuation marks, making it an excellent choice for digital publications and websites. It is often used in the design of logos and other graphics. 03. Lucida Console Lucida Console is a monospaced typeface that was designed by Kris Holmes and Charles Bigelow in 1985. It is a part of the larger Lucida font family, which was designed to be highly readable on both computer screens and in print. Lucida Console has a clean, modern appearance with a slightly condensed and upright letterform. The font is often used in situations where legibility is important, such as for captions and small blocks of text. 04. Courier New Courier New was designed by Howard "Bud" Kettler and released by IBM in 1955 for use on typewriters. It was later adapted for use as a computer font and has become a popular choice for coding and programming due to its fixed-width characters and clear, easy-to-read appearance. Courier New is often used in legal documents and other applications where a clear and legible typeface is necessary. 5 web-safe fantasy fonts Fantasy fonts are decorative and often whimsical, so designers often use them to draw in a user’s attention. They are the most dynamic of the font families and are therefore most suited for creative contexts. Fantasy fonts are capable of reflecting historical epochs, styles, design trends and cultural traditions. Because fantasy fonts rarely have much staying power, there aren’t many web-safe fantasy fonts. I don't recommend using fantasy fonts unless you are very confident in your design skills. 01. Luminari Luminari is characterized by its high contrast between thick and thin strokes, its elegant curves and serifs, and its overall sense of harmony and balance. The typeface has a classic, timeless quality that makes it well-suited for use in a wide range of contexts, from branding to book design. 02. Trattatello Trattatello is best suited for use in headlines, titles and other display applications that require a strong, attention-grabbing font. Trattatello is a popular choice among designers who want to add a touch of elegance and sophistication to their designs. 03. Copperplate Copperplate imitates a nineteenth-century engravings typeface. The font is characterized by its thin, uniform strokes, which contrast nicely against its thick downstrokes. It has a classic and elegant look, which makes it popular for use in projects that require a traditional and sophisticated appearance. The Copperplate font is often used in combination with other fonts for contrast or as a highlight, such as in headings, titles or logos. 04. Playbill The Playbill typeface is a distinctive font that is commonly used in theater-related design. It is a fantasy font with thick strokes and bold lines, giving it a strong and commanding presence. The Playbill font has a timeless quality that makes it a classic choice for theatrical design, and it continues to be widely used today. 05. Papyrus Inspired by ancient Egyptian hieroglyphics, Papyrus font exudes an old-world flair. Its uneven lines and irregular letterforms make it look organic. This typeface has a number of unique features, including uneven curves, high horizontal strokes in the capitals and rough edges. 2 cursive web-safe fonts Cursive fonts are creative in nature. They have a flowing, connected style that evokes individuality and creativity. Cursive fonts are difficult to read in smaller fonts, so they’re more useful in headings and decorative text than copy. 01. Brush Script Brush Script is a cursive font that mimics the appearance of calligraphy. Because of its elegant, flowing appearance, it’s popular for informal applications. 02. Bradley Hand Bradley Hand is a casual script typeface with an irregular baseline and varying stroke weights to simulate the look of natural handwriting, making it a great handwriting font in itself. The typeface has been widely used in print and digital media, particularly for personal communications and creative projects that aim to convey a sense of informality or playfulness. Bradley Hand is available in multiple weights and styles, including regular, bold, italic and condensed. What are font stacks? Although web-safe fonts are widely available, there aren’t any fonts that are guaranteed to work on all operating systems. That’s where font stacks come in handy. A font stack provides operating systems with fallback display options if the primary font isn’t available. By coding font stacks into websites, designers can provide a hierarchy of font choices that will display consistently and legibly across a wide range of devices and platforms. With font stacks, you can feature web fonts on your website, then code a web-safe alternative into every element’s font stack. This strategy allows you to be creative with your typography without sacrificing the integrity of your site. How to add web-safe fonts to a Wix website When creating a Wix website, I always start by selecting a text theme in the site design panel. This ensures that my font usage is consistent throughout my website. It also makes it much easier to choose different fonts down the line, because I can simply change the text theme and the entire website will automatically update to reflect the change. Wix’s font library comes with a wide variety of pre-installed fonts, several of which are web-safe fonts. Of the 30 web-safe fonts we’ve discussed, these are the ones that are pre-installed in the Wix Font Library. Bodoni Poster Linotype Didot American Typewriter Georgia Times New Roman Garamond Palatino Type Helvetica Arial Verdana Tahoma Lucida Sans Unicode Lucida Console Courier New You can also add fonts to Wix if the web-safe options you were looking for aren’t available. For example, if I wanted to feature Rockwell on a site, I would simply open the text theme in the site design panel, select the text style I wanted to change, then hit “Upload Fonts” in the right-hand corner of the font dropdown menu. There are a few things you need to consider before finalizing your website typography choices. In addition to considering the impact a font may have on site performance and accessibility , it’s also important to pay attention to its licensing restrictions. While some are free to use in all circumstances, you will have to purchase licenses that entitle commercial usage for others. Web safe fonts FAQ Web safe fonts and CSS With CSS, use web-safe fonts to ensure consistent display across platforms. Common choices include "Arial, Helvetica, sans-serif" for sans-serif styles and "Times New Roman, Times, serif" for serif styles. Implement a fallback list to maximize compatibility, like "font-family: Arial, Helvetica, sans-serif;". This minimizes the risk of font substitution, enhancing the website's readability and design integrity on various browsers and devices. Web safe fonts and HTML In HTML, ensure cross-platform compatibility by using web-safe fonts in the "font-family" property. Common choices include sans-serif styles like Arial, Helvetica and serif styles like Times New Roman. Include a fallback list for broader support, such as "font-family: 'Arial', 'Helvetica', sans-serif;". This practice ensures a consistent and reliable presentation of text across different browsers and devices, promoting a seamless user experience. What are font families? Font families in typography refer to a group of related fonts sharing a common design theme. They include variations like regular, bold, italic and others. Examples are Arial and Times New Roman. Using font families in web design ensures a cohesive visual style, providing flexibility in choosing different styles and weights to suit various elements within a document or webpage. What is the most web friendly font? Arial is one of the most web-friendly fonts, thanks to its wide availability across devices and browsers. It’s clean, easy to read and loads quickly without needing external files. Verdana and Georgia are also great options, especially for body text, offering readability and reliability across platforms.

Get started by: Creating a website →  | Getting a domain → When starting to build a website , you have to keep a lot in mind. Between writing content and choosing the perfect visuals, some fundamental elements may fall by the wayside. But make sure you don't overlook one important thing: your website fonts, also known as typography . Typography is defined as the visual representation of type. In other words, it's the fonts you use to communicate your content and brand voice. In some cases, it can communicate more about your brand than words alone. Your selected fonts should amplify your brand voice, your graphic design and web design (or web redesign ), while looking sharp on the screen and easily conveying information. In this guide, we’ll discuss twenty of the best website fonts, as well as tips for choosing the right ones for you when you're learning how to make a website . TL;DR: Best website fonts Your website’s font isn’t just a design detail—it’s a key part of your brand’s voice. The right typeface can guide how people feel about your business, help them navigate your site more easily and even influence whether they stick around. In this guide, we walk you through how to choose fonts that align with your brand and support a smooth reading experience. You’ll find high-performing web fonts (from classics to modern picks), plus expert-backed tips on font pairing, sizing and hierarchy. This article gives you the tools to make confident font decisions. Read also: The worst website font pairings What to look for in a website font Why it matters Readability Makes your content easy to scan across devices and screen sizes Brand alignment Reinforces your tone—whether it's playful, professional or bold Visual hierarchy Helps organize your content so users know where to focus Font pairing potential Supports consistency across headings, body text and CTAs Web-safe and fast-loading Ensures smooth performance without sacrificing style What's the difference between a font and a typeface? Let’s clear this up: a typeface and a font aren’t the same thing. A typeface is the overall design of a set of characters—like Arial or Times New Roman. It includes letters, numbers and symbols that share a consistent style. A font, on the other hand, is a specific version of that typeface, defined by details like size, weight or style—think Arial Bold 12pt. In short, a typeface is the creative concept, while a font is how that concept comes to life. Think of a typeface as a song and a font as a specific performance of that song. Be inspired: Typography trends The primary types of website fonts The art of typography is rich and complex—ranging from aesthetics to text alignment and spacing. Before we dive into our 20 favorites, it’s important to understand the three main types of fonts: serif, sans serif and script. This will help you better understand each and narrow down which best fonts will suit your overall website design. Here’s a quick summary: Serif fonts A serif is a small line at the end of a stroke in a letter or symbol. Many consider serif fonts as classical and elegant, and they are mostly associated with print publishing. Examples include Times New Roman, Georgia and Bodoni. Sans serif fonts These fonts don't contain serif lines at the end of their letters. Sans serifs are clean, modern and often neutral-looking, making them a great fit for web design. Examples include Wix's own Madefor font, Helvetica and the infamous Comic Sans . Script fonts Scripts, including cursive fonts, are modeled after handwriting styles. Keep this style limited to titles only, as visitors may find it hard to read body text in a script font. Examples include Lobster and Lucida Handwriting fonts . 28 of the best website fonts These fonts are ideal for website design since they are easy-to-read (see easiest to read fonts ) and can fit a variety of website types. Several of them come in font families, meaning each font has multiple versions that you can use throughout your website copy. CoFo Sans Lato Abolition Forum Sofia Pro Graphik BD Supper Palatino Barlow Publico FS Me Magnific Caos Diastema Caponi Caudex Eleven Twenty FS Ostro Ratio Modern Lil Grotesk Poppins Museo  Avenir  Lobster  DIN Neuzeit Grotesk Kepler  Snell Roundhand Oswald Raleway 01. CoFo Sans Designed by: Maria Doreuli This sans serif font appears sleek and modern with Cyrillic undertones. It’s simple and easy-to-read. Download CoFo Sans via Contrast Foundry. 02. Lato Designed by: Łukasz Dziedzic A sans serif font equally suited for both titles and body text, its rounded, classic proportions create a sense of harmony and warmth. Download Lato via Google Fonts. 03. Abolition Designed by: Mattox Shuler Abolition offers a strong, easy-to-read sans serif font. Composed of only capital letters, this attention-grabbing font makes a bold statement. Download Abolition via Adobe Fonts. 04. Forum Designed by: Denis Masharov This serif font works especially well for titles and headlines, making it a good choice for your website’s primary font. Its Roman proportions give it a vintage feel. Download Forum via Google Fonts. 05. Sofia Pro Designed by: Olivier Gourvat One of MyFonts’ best-selling fonts, Sofia Pro is a sans serif typeface with a modern look and geometric lines. Designed specifically to be readable even in very small sizes, it’s perfect for web accessibility, usability, business cards and mobile screens. Download Sofia Pro via MyFonts. 06. Graphik Designed by: Christian Schwartz With over 18 styles to choose from, Graphik boasts clean, elegant lines and a variety of letter widths. It suits not only for web design, but also marketing assets such as newsletters, logos and advertisements. Download Graphik via Commercial. 07. BD Supper Designed by: Lopetz Offering whimsical vibes, BD Supper has a modern, cartoonish and childlike feel, while still appearing clean and bold. Download BD Summer via Adobe Fonts. 08. Palatino Designed by: Hermann Zapf Palatino is an old-school serif font that is versatile and easy on the eyes. This typeface has structured, professional undertones and makes a strong, powerful statement, similar to these other professional fonts . Download Palatino via MyFonts. 09. Barlow Designed by: Jeremy Tribby The Barlow sans serif font is clean and low-contrast, making it effortlessly readable. The typeface designer looked to California license plates and highway signs for inspiration. Download Barlow via Google Fonts. 10. Publico Designed by: Christian Schwartz and Paul Barnes This serif font has an old-school newspaper look that still works well for modern design. With several text families to choose from, the font is sharp and expressive with contrast between thick and thinner lines. Download Publico via Commercial. 11. FS Me Designed by: Fontsmith This sans serif font was specifically designed to enhance readability for people with learning disabilities. Larger dots on the “i”s, extended ascenders and longer tails are just a few of the unique characteristics that make this font ideal for enhancing web accessibility. Download FS Me via Fontsmith. 12. Magnific Caos Designed by: Billy Argel This classic gothic serif font includes decorative ligatures on capital letters. It’s dark and bold, with hints of white in each letter to slightly brighten up the forefront and add depth. Download Magnific Caos via Fontspace. 13. Diastema Designed by: Issam Boufelja Diastema has a modern, whimsical design that uses long and sometimes joining ligatures. It has a fancy, classy feel that pairs well with clean, modern imagery. Download Diastema via MyFonts. 14. Caponi Designed by: Miguel Reyes, Christian Schwartz and Paul Barnes Caponi is a versatile serif font with three families offering slightly different, yet complementary, presentations: Caponi Display has a modern look ideal for titles and headers; Caponi Slab is bolder and perfect for large text and quotes meant to stand out; and Caponi Text is a mellow interpretation that can be used for any text. Download Caponi via Commercial. 15. Caudex Designed by: Nidud Caudex was originally designed for print in the late 90s, but it has since been adapted for the web. It puts a trendy and contemporary spin on letterforms seen in medieval manuscripts. Download Caudex via Google Fonts. 16. Eleven Twenty Designed by: Fenotype With a futuristic vibe evoking old-school video games, this font fits sites related to science fiction or other forward-thinking ideas. Download Eleven Twenty via Font Meme. 17. FS Ostro Designed by: Monotype This serif font provides grace and elegance. It’s mellow, charismatic design is easy to read and incredibly versatile. Download FS Ostro via Fontsmith. 18. Ratio Modern Designed by: Kevin King and Patrick Griffin This serif font uses a combination of thin and thick lines to make up each letter, adding elegant undertones to an otherwise classic design. Download Ratio Modern via Adobe Fonts. 19. Lil Grotesk Designed by: Bastien Sozeau Don’t let the name fool you—this sans serif font has a clean, block-like style with rounded edges outlining the letters. Indeed, Lil Grotesk has a pristine look that’s very easy to read. Download Lil Grotesk via Font Meme. 20. Poppins Designed by: the Indian Type Foundry Poppins is a sans serif type family whose clean, minimalist aesthetic is based on geometric forms and perfect circles. Download Poppins via Google Fonts. Other great-looking fonts to use on Wix sites In case you’re making a website on Wix , you can use all these beautiful fonts on the Editor, in addition to hundreds of other typefaces. If you have a different typeface in mind, you can upload your own font to the Editor. 21. Museo  Museo blends geometric shapes with a human touch, creating a typeface that’s both stylish and easy to read. Its smooth curves add character without compromising clarity, making it a great choice for headlines and body text alike. Perfect for brands aiming to look modern and friendly. 22. Avenir  This geometric sans-serif brings a timeless, elegant vibe with its balanced, clean lines. It's a great fit for minimal and professional web designs—ideal for portfolios, tech startups and modern business websites. 23. Lobster  Lobster is a bold script font with a vintage flair and a friendly personality. Perfect for headlines or logos, it works beautifully on handmade, creative or food-focused sites. Its unique design adds character but use it wisely—too much of its decorative style or small sizes can make it tricky to read. 24. DIN Neuzeit Grotesk DIN Neuzeit Grotesk is a sleek, industrial sans-serif font that adds a sharp, technical vibe to any site. Perfect for design-driven or corporate websites, it delivers a sense of precision and clarity. 25. Kepler  Kepler is a timeless serif font with a polished, editorial style. It’s easy to read and adds a touch of elegance, making it a great choice for content-rich websites, blogs or businesses looking for a more sophisticated vibe. 26. Snell Roundhand Snell Roundhand is a formal script font with elegant flowing strokes that bring a handwritten calligraphic feel. This makes it a great choice for wedding invitations, beauty brands or luxury services. Its ornate style works best in small accents or headings as it can be tricky to read in longer text. Use it sparingly to add a touch of sophistication and charm. 27. Oswald Oswald is a bold, gothic-style sans-serif with a tall, condensed structure that grabs attention. Perfect for headlines on modern or fashion-focused websites, it creates a striking visual impact. Its strong vertical rhythm works beautifully with clean body fonts like Open Sans or Roboto, making it a go-to choice for eye-catching layouts. 28. Raleway Raleway is a sleek sans-serif font with clean lines and a modern, polished feel. Perfect for headings and minimalist web designs, it adds a touch of sophistication to any project. With multiple weights to choose from, it’s versatile while keeping a unified look. Additional popular fonts for web design Looking for more inspiration? Check out this combination of popular and unique fonts for your website Roboto This popular Google font has been available since 2009, and has been used by Google since 2014 for its Android operating system Futura Futura is generally used as a headline and body font both on websites and in print in general. Open Sans This font, from the sans serif family was designed by Steve Matteson, Type Director of Ascender Corp. It's considered a very mobile friendly font in terms of readability and is often used in apps. Another mobile friendly font is the Droid font also from the Ascender Corp or the Avenir font designed by Adrian Frutige r and published by Linotype. Slab Serif This widely recognizable web font is often used to convey sophistication and elegance. Corbel This highly popular and widely used humanist font was developed in 2005 by Jeremy Tankard for Microsoft. It's known to work well on screens and displays, making it a good choice for a website. Lato This well-known Google font was originally designed for a private, corporate user. They actually chose not to use it, which meant the font was edited and became one of the most popular fonts used on websites today. It's used on the WebMD and Merriam-Webster sites, as just two examples. How to choose the best fonts for your website Now that you’re familiar with some of the best fonts for your website, here’s a guide for choosing the right ones: Fonts should match your brand voice and design theme Make sure fonts are readable Pair complementary fonts Consider website speed and performance Account for website accessibility Determine sizing and visual weight 01. Your fonts should match your brand voice and design theme Fonts are an indispensable component of branding. Ensure that your font scheme is cohesive with the rest of your visual brand assets, such as email and newsletter text, business cards, slogans and logo design . Whether it's sophisticated and trendy or rugged and adventurous, typography design should contribute to your website’s story. Consider your website's purpose and your overall design theme, as well as the niche that you want to attract. Then, choose fonts that align. According to Yaya Aaronsohn , Head of Brand Maker at Wix, "Each combination of design elements holds the potential to evoke specific emotions, convey subtle messages, and leave a lasting impression on viewers. From the choice of font to the selection of colors and the incorporation of graphic elements - every detail plays a crucial role in shaping the overall identity of a brand." Explore these fonts for more design inspiration: Calligraphy fonts  for elegant and artistic designs Cool fonts  to add personality to your creations Cursive fonts  for timeless designs Cute fonts  to bring charm to your designs Free fonts : a curated selection Fun fonts  for playful and lively projects Futuristic fonts  for cutting-edge and modern designs Graffiti fonts  to infuse urban energy into your designs Handwriting fonts  to add a personal, authentic touch Number fonts  for creative numerical typography Poster fonts  to make your designs bold and eye-catching Pretty fonts  to enhance delicate designs Professional fonts  for polished and formal designs Psychedelic fonts  to inspire striking and retro visuals Resume fonts  to help your skills stand out with style Retro fonts  for a nostalgic twist in your visuals Scary fonts  to give your designs a chilling edge Script fonts  for a touch of sophistication Tattoo fonts  to inspire edgy and unique designs 02. Make sure fonts are readable Some of the best website typography examples are the ones that understand readability is one of the most important aspects of a successful web design. Andika and sans-serif fonts are great examples of very readable font types. How well users can read the text on your site affects how well and how quickly they comprehend the presented information. Poor font choices, small letters due to reduced font size and multiple uncomplimentary fonts can discourage users from reading your content and even keep them from spending time on your site. 03. Pair complementary fonts Don't use more than three fonts on your website. Not only will this practice improve your site's design and make it easier to read, but limiting the number of fonts will make your website more accessible, too. If using multiple fonts, choose a primary font, a secondary font and an optional accent font. You can also opt for a font family in which each font varies slightly in design but complement each other throughout the same website. Primary fonts: Your primary font is the most visible one, and you should use it on the headers and titles throughout your website. Visitors will most associate this font with your brand, even if you don't use it the most throughout your site. As a result, the primary font can be more dominant and distinct than the rest of your fonts. Secondary fonts: You'll use your secondary font across the bulk of your website’s written content. This includes paragraphs, descriptions, blog articles and more. While your primary font can be eye-catching and unique, your secondary font should be, first and foremost, highly legible. Visitors will find it hard to read ornate fonts over long chunks of texts. Accent fonts: Finally, you'll only use your accent font for a very specific purpose. When it comes to websites, the accent font is usually reserved for calls-to-action, since they can draw attention to your most important buttons on the page. When deciding which fonts to combine, you can choose from many methods. Consider that opposites can work well together by creating contrast, so perhaps you want to try a simple, serif font with a more futuristic sans serif option. You can also stick to fonts that belong to the same family, too. Since they pair well, doing so can provide consistency throughout your site. Using website templates can help make this process seamless, too. To help you mix and match typefaces for your website, here are our designers’ favorite font pairings : 04. Consider website speed and performance Larger files and more intricate web design elements affect the speed and performance of your site . This applies to website fonts, too. If you’re using third-party fonts from Google, for example, you can assume that these fonts will affect loading speed more than web-safe fonts. Web-safe fonts refer to common fonts that exist by default on computers and don’t need to be downloaded (Arial, Times New Roman, Verdana, Tahoma, Palatino, Didot Serif and Garabond are some of the most common examples of web-safe fonts). Every font you use increases page load speed, so you’ll need to optimize your web fonts. Some of the best ways to do this include not using more than 3 fonts and using less text where possible. Another tip is to implement cookies on your site , which allows browsers to store website fonts so it doesn’t need to download them over and over. As a precaution, set a fallback, web-safe font in case your user's device can't display your chosen font. This can happen if there’s a glitch on your site, or if a user accesses your site from an older computer or has a slower connection. Web safe fonts originated in 2009 from the original font foundry, Typotheque , who are also best known for the Fedra font families, designed by Peter Biľak. 05. Account for website accessibility 75% of Americans with disabilities use the internet on a daily basis, 3.3% of which are visually impaired. Anyone designing a website should consider creating an online experience accessible to all. Certain fonts can be hard for anyone to read, even if they aren’t dealing with issues like vision impairment or dyslexia. To create an accessible website, use clear, straightforward typefaces that are free of excess ligatures. Not only can screen readers more easily comprehend these fonts, but visually impaired individuals can navigate your site more easily, too. Your typefaces should have distinct letters, not be cluttered and take kerning into account (amount of space between individual characters of a font). 06. Determine sizing and visual weight Once you’ve chosen your website fonts, you’ll need to decide on different letter sizes for large titles, subtitles and paragraph text. Apart from font size, additional factors that impact a font's visual weight include stylistic components like bold, italic or underlining, as well as lettering. However, excessive use of these styles may result in an overwhelming effect and could ultimately detract from your message, so use them in moderation. To get you started, we’ve put together these ranges as a general guideline for most websites as inspiration: Titles: 30-70px Subtitles: 22-30px Paragraph: 16-20px Tip: If you’re creating a website on Wix, you can customize and save text themes so that your titles, subtitles, and paragraph text will always maintain a consistent font, size and weight. Learn more: What is web design? Best fonts for websites FAQ What are some of the best fonts for a website? The best font for websites depends on the purpose of the website and the target audience. However, some popular and well-regarded fonts for websites include Helvetica, Arial, Georgia, Tahoma and Roboto. Helvetica is a sans-serif font known for its clean and simple design. Arial is another popular sans-serif font that is similar to Helvetica. It's a bit more informal while still being versatile and professional. Georgia is a serif font that is known for its classic and elegant appearance. It's a good choice for websites that want to create a more traditional or formal look. Tahoma is a sans-serif font that is similar to Arial, but it's a bit wider and has more space between the letters. This makes it a good choice for websites that want to make their text easy to read. Roboto is a sans-serif font that's designed to be used on screens. It's a modern and versatile font that is well-suited for websites. Which website font is most professional? There is no one "most professional" font, but some fonts that are generally considered to be professional include Helvetica, Arial, Georgia, Times New Roman and Calibri. What is the most popular website font? The most popular font in the world is Helvetica, a sans-serif font designed in 1957 by Max Miedinger and Eduard Hoffmann . Helvetica is a versatile font that can be used for a variety of purposes, including websites, logos and marketing materials. It's known for its clean and simple design, and is considered to be a classic and timeless font. What is one of the fonts to avoid on your website? There are many fonts that you should avoid using on your website, but one of the most notorious is Comic Sans. Comic Sans is a casual font often used in children's books and cartoons and isn't considered to be professional. What are the most trusted web fonts? Sans-serif fonts like Arial, Helvetica, and Open Sans are commonly considered the most trustworthy for websites becaue of their clean and modern appearance. These fonts are easy to read on screens, convey professionalism and maintain readability across different devices. Also, serif fonts like Times New Roman and Georgia can also convey trustworthiness and credibility, especially for more formal or traditional websites. It's important to choose a font that aligns with your brand's voice and enhances readability for your website visitors. What's a great eye catching website font? When it comes to eye-catching fonts for a website, bold and decorative fonts like Roboto Slab, Lato, Montserrat, and Raleway can make a strong visual impact. These fonts are modern, stylish and attention-grabbing. Making them suitable for headlines, banners, or call-to-action elements on a website. It's important to balance eye-catching fonts with readability to ensure that visitors can easily consume the content. Experiment with different fonts to find the right balance between making a visual statement and maintaining readability for an engaging and appealing website. What website fonts could be described as attractive? Fonts like Playfair Display, Baskerville, and Josefin Sans are often considered attractive due to their elegant and sophisticated appearance. These fonts are well-suited for conveying a sense of luxury and prestige on a website. Pairing attractive fonts with complementary typography and appropriate whitespace can enhance the overall design of your website. Ultimately, the most attractive font will depend on your website's style, branding and target audience, so it's important to choose a font that resonates with your design aesthetic and effectively communicates your style and vision. Which web fonts are easiest to read? These easy to read website fonts also make them a good fit when creating an accessible website: Sans-serif fonts: Arial, Helvetica, and Verdana are clean and simple, meaning readability. Serif fonts: Georgia and Times New Roman, with clear distinctions between letters. Modern fonts : Open Sans and Roboto, designed for web use, balancing aesthetics and readability. What's the difference between web fonts and web safe fonts? Web fonts are hosted on servers and downloaded by browsers, offering unique and visually appealing options but potentially slowing down website loading speeds. Web safe fonts are pre-installed on most devices, ensuring consistent display without impacting speed. Use web fonts for a distinct design and web safe fonts for faster performance and reliability across devices. What is the 3 font rule? The 3 font rule is a design principle that suggests using no more than three different fonts in a single project to maintain visual harmony and readability. By limiting the number of fonts, you create a cohesive and professional look while avoiding a cluttered or chaotic design. Typically, designers choose a combination of fonts for headings, body text and accents, ensuring they complement each other in style and tone. This rule helps balance creativity with clarity, making the content more visually appealing and easier to read.

Looking for the best way to build your website? Get started with Wix → When you’re creating a website , choosing a font can seem like a minor detail. As long as it’s legible, who cares, right?  But the reality is, the wrong typography  or combination of fonts can make your website look messy or unprofessional. They can distract people from what really matters on your site or cause them to leave before they’ve even given your brand a chance.  Over the years, our team has taken note of the font pairings that tend to trip people up. Here’s what makes them some of the worst website font pairings, and what our designers advise doing instead. Playfair Display + Libre Baskerville Raleway + Montserrat Exo + Rajdhani Merriweather Bold + Quicksand Archivo Black + Cardo Roboto + Playball Cormorant Garamond + Cardo Manrope + DM Sans Alfa Slab One + Lato PT Sans + Righteous 01. Playfair Display + Libre Baskerville At first glance, these two fonts may seem complementary, given that they’re both elegant and sophisticated—but their similarities are exactly the problem. “Both are serif fonts with similar contrast and elegance,” notes Wix graphic designer Ella Joel. “There’s not enough visual hierarchy between them, making the design feel monotonous and old-fashioned without intention.”  Instead: When you want to keep that refined serif look, select one (perhaps Playfair Display for striking headlines) and balance it with a sans-serif for the body. For example, Playfair Display paired with Source Sans Pro or Open Sans works well—this combination brings structure and readability. 02. Raleway + Montserrat “These two geometric sans-serifs are very similar in weight and character,” says Wix graphic designer Moanes Mahajna. “Designers sometimes try to use them for heading and body contrast, but it ends up looking like a mistake because there’s too little differentiation.”  On a website, this pairing can look like a formatting error instead of an intentional design choice. The body text can quickly overpower your header text and make your site hard to skim.  Instead: Use Montserrat for your headers if you love its clean lines, and pair it with something that offers clear contrast in style or shape, like Merriweather or Lora for body copy. The goal is to create visual interest by mixing a geometric sans-serif with a serif, instead of choosing two fonts that are only a little bit different. 03. Exo + Rajdhani Even though these two fonts may have the same vibe, their different proportions and styles create friction. “Both are futuristic sans-serifs, but Exo is wide and angular, while Rajdhani is narrow and technical. Instead of complementing each other, they feel like they belong in different sci-fi genres,” says Wix graphic designer Or Paritzky.   Instead: If you want a modern look, use one bold, unique font and pair it with something simple and understated. For example, use Exo with a neutral sans-serif like Open Sans to anchor its futuristic vibe, or pair Rajdhani with a font like Orbitron to reinforce a cohesive look. 04. Merriweather Bold + Quicksand “There is a mismatch in weight and density,” notes Moanes when evaluating this pairing. “Merriweather Bold is heavy and authoritative, while Quicksand Light is airy and soft. There’s no harmony or visual rhythm.”  These two fonts clash, almost like wearing flip-flops with a tuxedo. And on a website, they create visual dissonance, making it difficult for visitors to know where to look.  Instead:  If you want to play with bold headers, use Merriweather Bold at the top and a regular or light version of a sans-serif like Lato or Open Sans for body text. This pairing utilizes one of the easiest-to-read fonts  and feels more intentional. When combining weights, make sure the difference feels supportive, not conflicting. 05. Archivo Black + Cardo Fonts from different worlds can send mixed messages, as this pairing shows. “Archivo Black’s bold, modern tone clashes with Cardo’s classic, academic feel, creating a mismatch in style and purpose,” states Or.  While Archivo Black’s contemporary tone brings to mind innovation and forward-thinking values, Cardo’s academic style can imply that your brand values heritage and tradition. Combining these two fonts can lead to a bit of an identity crisis; viewers might have a hard time understanding what your brand’s all about.  Instead:  Try to choose fonts from similar families, or at least with similar tones. For example, match Archivo Black with a contemporary sans-serif like Roboto for consistency. Or, if you like Cardo’s scholarly edge, match it with another serif that’s understated. 06. Roboto + Playball Similar to the last example, these two fonts tell two very different stories. They compete for attention and may lead visitors to think that your brand is indecisive or disorganized.  “Roboto is modern, utilitarian and clean,” says Ella. “Playball is a romantic, swirly script.The clash in tone makes the design feel directionless.” Instead: Use Roboto alongside a font like Roboto Slab (a natural sibling). If you want to add more personality to your web design , use Playball or a similar script font selectively—maybe just for special accents like button text. For a more harmonious blend, you could pair Roboto with a softer sans-serif like Nunito.  07. Cormorant Garamond + Cardo “These classic serif fonts have very similar vibes (they’re elegant and academic) but have different serif styles and contrast levels,” points out Moanes. “They don’t contrast enough to justify a pairing, and the subtle mismatch can look like a formatting mistake.”  When using these on a site, especially a text-heavy site like a blog, visitors may struggle to focus on the words in front of them. Because the differences in these fonts are subtle, yet still noticeable, your site may end up looking amateurish.  Instead: If you want to stick to an elegant, timeless theme, use Cormorant Garamond or Cardo on their own for headings, and bring in a clean sans-serif like Manrope or DM Sans for your paragraphs or navigation. Learn more about how to start a blog . 08. Manrope + DM Sans Minimalist sans-serifs like Manrope and DM Sans can be striking, but not when they’re paired together.  “These are clean, modern sans-serifs, but too close in weight and proportion,” says Or. “Using both dilutes the effectiveness of each font. It’s better to pick one and pair it with a serif or a display font.” Instead: Choose either Manrope or DM Sans as your main font (they both shine on their own), then create contrast by introducing a different style. For example, pair Manrope with a classic, serif (and web-safe font ) like Times New Roman for a balanced blend of modern and traditional, or with a display font for emphasis in headers. If you stick with DM Sans, try it with a handwritten or decorative style for accent elements. This can add a touch of personality without sacrificing clarity.  09. Alfa Slab One + Lato When you look at this pairing, you get the feeling that one is yelling at you while the other is whispering. Massive style differences can work in some cases, but here it just feels abrupt. Ella breaks it down, saying, “Lato is clean and approachable, while Alfa Slab One is bold, heavy and attention-grabbing. Together they feel unbalanced.” Instead: If you want to use a bold display type, choose another font that can hold its own, or stick to one heavyweight font for accent. Try using Alfa Slab One for your headings and a sturdy sans-serif, like Open Sans, for the body. Alternatively, if you like Lato’s versatility, keep it as your main typeface and use a display font that feels just as open and friendly for accent text.  10. PT Sans + Righteous Some fonts, like Righteous, have a lot of personality. It can easily overshadow quieter fonts like PT Sans, making it a bad match. “PT Sans is neutral and clean, while Righteous is bold and stylized,” explains Moanes. “The contrast feels jarring and unbalanced.”  Instead: When thinking about pairing a strong, stylized font like Righteous, it helps to look for a supporting font that either shares some of its playfulness or quietly stays in the background without getting lost. For headings, Righteous can be a fun choice. But try combining it with a rounder sans-serif (like Nunito) or a simple geometric font (like Poppins) for body text. Alternatively, if you want to use PT Sans, keep it for both headings and body, or mix in a softer display font (like Pacifico) for smaller accents.  In summary: a few basic tips when it comes to font pairings Choosing the right font pairings is an art that even the most experienced graphic designers still struggle with. There aren’t any clear rules, and what’s “in vogue” now might be outdated tomorrow.  That said, there are some time-tested principles and guidelines can help you stay on track: Stick to two or three fonts. Less is more, when it comes to striking the balance between readability and style. You’ll generally want to choose one font for your headings and another for your body text—or stick to one main font family, while reserving a second for smaller accents. Think about contrast . Pair fonts with distinct differences in style, weight or proportion. Think serif plus sans-serif, or bold plus light. Never sacrifice readability: No matter which fonts you choose, make sure your text is still legible. Reserve fancy or fun fonts for short headlines, and avoid overusing them in body text. Match your brand’s vibe.  Choose fonts that align with your brand’s voice and personality. If you’re going for a more playful vibe, try rounded fonts. If you’re going for a professional vibe, try classic serif fonts. Read also: Best fonts for websites Typography examples How to add fonts to your Wix site

The perfect domain is just a click away: claim your domain →   In this guide, we’ll discuss domain name costs, explain the importance of owning a unique domain name and guide you through the purchasing process. Imagine this: a potential customer hears about your business, types your name into Google — and you don’t show up. Or worse, they land on a competitor’s site because they claimed the domain first. That’s why your domain name matters more than you might realize. In fact, there are over 368 million registered domain names worldwide, and the most valuable names are claimed fast. Thanks to the Internet, the world becomes a little smaller every day—and your business can tap into all different kinds of markets and audiences. Your professional website acts as your online headquarters, and people will find you by your web address, also known as your domain name. A custom domain name not only makes your website easier to find, but it also can show potential customers that you run a reputable business. Register your domain name today or learn how to make a website on a paid plan to get a free domain name voucher. TL;DR: How much does a domain name cost? A domain name is one of the first and most important investments you'll make when building your website. This guide breaks down how much a domain name costs in 2025—including standard pricing, premium domains and what affects the final price. You'll learn what to expect from registrars, what’s included with your purchase and how to budget for renewals and add-ons. Whether you're buying your first domain or comparing options for your next venture, this guide will help you make a smart, cost-effective choice. Domain name price ranges by TLD To help you budget for your domain, here’s a quick look at the typical yearly registration costs for some of the most popular Wix domain extensions: Domain extension (TLD) Description Starting price for 1 year 1st year free with Wix plan .com The original, most popular domain $19.35 ✓ .net A versatile, widely-used domain $14.95 ✓ .org Common for nonprofits and orgs $14.95 ✓ .xyz Creative and unique websites $15.95 ✓ .online For a variety of online projects $36.00 ✓ .co.uk United Kingdom business domain $14.95 ✓ .biz For businesses of all types $15.95 ✓ .info Ideal for informational sites $16.95 ✓ .de Germany’s country-code domain $14.95 ✓ .blog For blogs and personal sites $25.00 ✓ Note: Prices were updated as of June 22nd, 2025. How much does a domain name cost? Most domains  will cost between $10 and $45 per year—though some prices may be higher. Many factors can affect domain prices, so it’s important to understand your potential return on investment for each option. For instance, though a domain could be expensive, it could give you enough recognition, reputability and organic traffic that resulting sales would pay for the cost many times over. Some of the best domain name generators  tell you the cost of your preferred domain as well as the price of similar domains. Learn more: Most expensive domain names 8 factors that influence domain name cost Web hosting Domain extension Domain registrar Premium or popular domain names Privacy protection or other extras Length of domain registration Domain aftermarket Regional differences 01. Web hosting Many website builders bundle web hosting and domain registration fees into their pricing plans. For example, Wix offers free web hosting to all users (including those with a free plan) and a voucher for one free year of domain ownership to Premium users. 02. Domain extension A domain is made up of a top-level domain ( TLD ) and a second-level domain (SLD). The SLD is the first part of a domain and the website identity. The TLD, otherwise known as the domain name extension , is the second part of a domain. For example, the TLD for Wix.com is “.com” and the SLD is “Wix.” Often, if your original choice for a domain isn’t available, you might be able to buy the same SLD with a different TLD. Additionally, some TLDs are less expensive than others. You can choose from three main groups of TLDs: gTLD : A generic TLD is a domain name extension with three or more characters. The most common gTLDs are .com, .org and .net domains . Besides .com , .org and .net , while other gTLDs include .biz , .info , .tech , .me , . co , . digital , .store , .company , .xyz , .world , .website , .yoga , .studio , . ninja , . guru , . party, . company , .wiki , .tv , . directory , . me , . expert , . fit , .life , .live, . design , . today , . digital , . blog , . london , .tokyo , .top , . shop , , store , .photos , .rocks , .site , and .top are also available. ccTLD : Country code TLDs are typically less expensive than gTLDs, but some of them must meet the policies of the related countries and territories. For example, if a domain name has a .fr domain , the site must have a French presence. The same is not true of all ccTLD however. Other examples of ccTLD include: .de , .nl , .ch , .ca , .mx , .be , . co.uk , .fr, .br , .in . sTLD : Sponsored TLDs represent private organizations. Buyers must meet certain requirements to be eligible. Some of the most popular sTLDs are .edu, .gov and .museum. Every Uniform Resource Locator ( URL ) follows the same sequence: transfer protocol (HTTP or HTTPs ), machine name (www.), SLD, TLD, then the path (which forms the hierarchy of a site). Subdomains —which get sandwiched between machine names and SLDs—aren’t essential, but they can organize particularly complex or tangential sections of your website. Learn more about smart domain name management  strategies to keep your online presence strong. Or, discover the best .com alternatives (according to other business owners). 03. Domain registrar The cost of a domain name depends on the registrar you choose, as each one sets its own pricing. Different companies may charge varying prices for the same domain. Factors like market demand, included features and ongoing promotions can all influence the price. Learn more: Is Wix a domain registrar? Some registrars focus on affordable, basic plans, which is great if you’re looking for simplicity and low upfront costs. Others bundle extra services, which may cost more but provide added value for those seeking a more comprehensive solution. Many registrars offer first-year discounts but charge higher rates when it’s time to renew, so keep an eye out for hidden fees or price increases. Pro tip: When you get a Wix site plan, it comes with a free domain name for a year. 04. Premium or popular domain names Some domain types are more valuable than others. For example, ‘LasVegas.com’ sold for $90 million in 2005 , making it the most expensive domain ever purchased. When you consider that “Las Vegas” has an average search volume of 1.9 million per month, it doesn’t seem quite as outrageous. Premium domain names are short, catchy and easy to remember. They have a high search volume and a .com extension. These characteristics can give you a leg-up on SEO and attract people to your online business. Still, owning a premium domain name with a high search volume doesn’t guarantee traffic—you still need to optimize your website for search engines. Therefore, it’s important to weigh the costs of a premium domain name against the potential benefits. Read why some business owners are wiling to pay $100+ a year for a premium domain . 05. Privacy protection or other extras All domain owners must share their name and contact information with ICANN —the nonprofit corporation that assigns and maintains domains—but some domain registrars offer privacy protection for an additional cost. Tip : Wix domains come with privacy protections that prevent spam, but you can activate privacy protection for an added fee if you don’t want any of your information to be listed in the WHOIS directory. 06. Length of domain registration The amount of time you register a domain for can impact its cost. Under ICANN regulations, the longest a domain name can be registered for at one time is ten years. A domain name registered for ten years will likely be more expensive than annual domain registration but some registrars may offer discount pricing on longer registration signups. Domain names can not be bought permanently, instead they're registered on a lease basis. You can explore the precise cost of domain extensions on Wix with this top-level domains list . Read also: Tips for future-proofing your domain 07. Domain aftermarket If a domain is unavailable and you’re set on making it yours, you might be able to buy it through the domain aftermarket. Aftermarket domains can be quite expensive ($1,000-$30,000), so it’s important to set a budget beforehand. First, you’ll have to find the domain name owner’s contact information through ICANN. Then, you’ll send them an email asking if the domain is for sale. If it is, you can start the bidding process. Finally, you’ll send the payment through a secure third-party payment service. The domain aftermarket has become an industry in itself, with auction sites and domain brokers that save you the hassle of tracking down the current owner of the domain. Unfortunately, many scams exist, so be wary of offers that seem too good to be true. 08. Regional differences Domain name prices vary based on location, influenced by factors like local regulations, demand and economic conditions. For example, domains such as .de (Germany) or .uk (United Kingdom) are often more affordable due to competitive local registrars. On the other hand, extensions like .io (British Indian Ocean Territory) or .tv (Tuvalu) can be pricier because they’re popular in industries like tech and media. For example, .de (Germany) accounted for over 17 million registered domains in 2025, making it one of the most popular country-code TLDs globally. Some domains, like .ca (Canada) or .jp (Japan), may require proof of residency or business registration, which can add complexity and cost. Currency fluctuations and taxes can also impact pricing, so planning ahead is key. Why is owning a unique domain name so important? As Kerry Anderson, the Co-Founder of RankingCo says: After 15 years scaling businesses and helping companies go from $1M to $200M+ in revenue, I've seen domain choices make or break digital strategies. My biggest rule: Keep it brandable, not keyword-stuffed. Your website is often a customer’s first impression of your business. A quality domain name makes your website easy to find, establishes your brand and stabilizes your online presence. Together, these factors contribute to your online visibility, which translates into more business opportunities, and ultimately, more sales. Owning a domain name also simplifies tasks like how to create a business email , ensuring your brand’s professionalism in every interaction. Furthermore, having a unique domain inspires trust and gives you room to explore email name ideas that strengthen your branding efforts. This is why registering your own domain is a crucial step to take when you create a website and optimizing your site's infrastructure. How to buy a domain name? You can change just about everything about your business, but changing the domain name down the road can be a serious headache. Because your website will function as the central hub of your online business, changing its domain is like pulling the bottom block of a Jenga tower. For that reason, take care when buying a domain name. Here are instructions for how to buy a domain name : Choose a good domain name Check if your desired domain is available Find a reputable domain registrar Claim the domain name 01. Choose a good domain name Choose a domain name that's simple, short and informative to appeal to visitors and search engine crawlers. Simple : Your domain should be simple enough for people to pronounce and spell so people can easily remember it. Therefore, it’s also best to avoid peculiar spellings or arbitrary symbols. Short : The longer a domain name gets, the harder it is for visitors to remember. Whereas the average domain length is 13 characters long, the average domain amongst the world's 500 most popular websites is seven characters. On-brand : Your domain should incorporate your business name, or at least a variation of it. This will make your website immediately recognizable and consistent with your other branding elements. Don't have a business name? Create yours now with the help of the Business Name Generator . SEO-friendly : Your domain name is one of the first things Google assesses when ranking your site. Consider incorporating keywords that describe your business. Incorporating a location into the domain (e.g., jennalaska.com or jenn.us) is helpful for businesses that want to improve their local SEO. Characterize your business according to your industry (e.g., jennphotography.com or jennsphotos.biz). Easy to pronounce: People don't just have to type your domain, many times they will need to say it out loud. As Rafael Romis the CEO of Weberous Web Design says, the radio test is key. He notes, "You want a name that people can easily talk about. If your domain is hard to pronounce or you can't spell it, then you're making it harder for people to follow along. You want to make it as easy as possible." "Our domain name is Weberous.com. Try to say that out loud. Nine times out of ten people will ask, 'Did you say Webers?' or 'Is it Weberoos?' Almost nobody remembers it, and nobody gets it on the first try. You want people to get it on the first try." All that said, if you already have a domain name that doesn't have those characteristics, it is more SEO-friendly to maintain the same domain over your business’s entire lifetime than to redirect the domain to a shorter, simpler and more informative one. Subscribe to the Wix blog  for a weekly dose of fresh web design tips and trends. 02. Check if your desired domain is available Another business may have already taken your desired domain name, so the first step is to do a domain name search . If your first choice isn’t available, pop it into a domain name generator , which can help you find a similar domain name. You might be able to keep your SLD and just change the extension. For more ideas, check out the most popular domain extensions . 03. Find a reputable domain registrar In order to claim your desired domain, you need to go through an ICANN-accredited domain registrar . The registrar will manage your domain and keep track of renewals. Therefore, research a domain registrar’s reputation and its terms and conditions before signing up. Some registrars have hidden fees—such as for administration and renewal fees—that push the domain name cost higher than it should be. This list of best domain registrars can help you with this, too. Learn more: What's the easiest way to get a domain? 04. Claim the domain name Finally, it’s time to register a domain name . You’ll have the opportunity to claim it for one, two or three years. Once you’ve finished the registration process, just connect the domain to your site and publish. Learn more: I have a domain name, now what? 2025 domain pricing trends The domain name market is experiencing noticeable changes in both pricing and regulation in 2025. Staying informed about these trends can help you make smarter, more cost-effective decisions. Here's what you need to know: Continued growth in domain registrations: The overall domain name base across all TLDs reached 368.4 million by the first quarter of 2025, marking a 1.1% increase from the previous quarter . .com price increases and regulatory concerns: Since 2018, VeriSign, the company that exclusively operates the .com TLD, has increased prices by 30%. This has raised concerns among U.S. lawmakers, who are pushing for investigations into potential antitrust violations . They argue that VeriSign may be using its monopoly to overcharge customers without providing better services. If you're managing .com domains, keep an eye on these developments—they could impact your costs moving forward. The rise of alternative TLDs: While .com is still the top choice, with over 157 million registrations , other TLDs are becoming popular alternatives. For example: de (Germany) has approximately 17.6 million registrations, .net has 12.6 million and .org has 11.1 million.  Growing demand for .ai domains: The .ai extension , originally designated for Anguilla, is gaining momentum as startups and tech companies adopt it to signal innovation and alignment with artificial intelligence. As demand rises, so do prices: .ai domains now cost significantly more than standard options, often starting at $70–100 per year. Renewals can also be higher than average. With over 20,000 new registrations each month—a trend likely to accelerate—it’s worth considering whether the branding value justifies the long-term investment. Hidden fees when buying a domain When buying a domain, keep an eye out for hidden fees. Renewal costs are often higher than the initial price, so check long-term pricing upfront. Privacy protection, which keeps your personal details off public registries, may cost extra. Planning to transfer your domain later? Some registrars charge transfer fees. Additional services, like email hosting, can also increase your expenses. Read the terms carefully to avoid surprises and make the best choice for your needs. With Wix, domain pricing is transparent. Costs typically include: Annual registration fee Free SSL certificate Free domain privacy (WHOIS protection) No hidden setup fees Additional services like Premium DNS are optional. Renewal prices are clearly stated too. Always review all terms before purchasing a domain to avoid surprises. How to negotiate a lower price for your domain Securing the perfect domain name might seem challenging, but negotiating the price doesn’t have to be. Start by researching domain prices across registrars and resellers. Understanding the typical price range for your desired domain—or similar ones—gives you a solid foundation. Check if the domain is listed in auctions or with brokers to explore pricing flexibility. When it’s time to negotiate, approach the seller with confidence and professionalism. Share your interest and make a counteroffer based on your research. If the seller isn’t willing to budge, don’t hesitate to walk away—this can sometimes encourage a change in their stance. Ask about potential savings, like discounts for multiyear purchases, to get more value in the long term. Stay patient, focused and committed to finding a deal that works for your budget and goals. Domain name cost FAQ Why do some domain names cost more than others? Domain name costs vary depending on factors like the popularity of the extension (e.g., .com typically costs more), the length and simplicity of the name, keyword value for SEO and the brandability of the domain. Additional elements such as existing traffic, backlinks, the age of the domain and demand within specific industries can also influence pricing. Premium domains with higher market demand will usually cost more. Do I need more than one domain? Having more than one domain helps protect your brand by securing variations and preventing misuse. It’s great for targeting specific markets through region-based domains or audience-focused URLs. Strategically used, multiple domains can also support SEO by highlighting key areas of your site. How often do I need to pay for my domain? Domain payments are typically annual. Wix offers a minimum 1-year registration, with renewals occurring yearly. You can opt for auto-renewal or multi-year registrations (up to 5 years). Wix also sends renewal reminders and offers a grace period after expiration, usually 30 days. Wix Premium plans include a free domain for the first year. What's the difference in cost between different domain extensions? The cost of a domain extension on Wix varies depending on the extension itself. For example, a .com domain typically costs around $14.95 per year, while .org and .net extensions are priced similarly. Country-specific extensions like .co.uk are often more affordable, while newer extensions like .xyz or .site are typically cheaper. Premium domains can be significantly more expensive, depending on the demand and their commercial potential. Are there any additional costs for domain privacy? With Wix, domain privacy is included at no additional cost with free WHOIS protection, automatically applied to eligible domains. This helps shield any personal information from public view, in term preventing spam and identity theft. There no hidden fees involved and is available for most domain extensions. Does Wix offer competitive pricing for domain names? Yes, Wix offers competitive pricing compared to other major registrars. They provide first-year discounts, a free domain with annual premium plans and no hidden fees. Additional perks include a free SSL certificate, free domain privacy via WHOIS and transparent renewal costs. Wix also runs regular promotions and offers easy domain management within its platform. Can domain name prices vary over time? Yes, domain name prices can fluctuate. Factors like popularity, age and market demand influence pricing. Popular extensions like .com and .net are generally more expensive. What are the costs of an expired domain name? Expired domain names go through an auction process. The cost depends on factors like age, popularity and competition. Some can sell for significant amounts, especially if they have a strong online history. How do you buy a domain name that’s not listed? If a desired domain is unavailable, consider looking for similar options, contacting the owner, using a domain broker or waiting for it to expire. Is a good domain name worth the money? A good domain name can enhance brand recognition, improve SEO and make your website more memorable. While premium domains can be costly, a well-chosen and affordable one can be effective. Ultimately, the decision depends on your specific needs and budget.

Ready to let your work shine? Build your portfolio →   When it comes to starting a business  around your writing, visibility is everything. The more well-curated and attention-grabbing your writing is, the higher the chance that potential clients and publications will notice your talent. Making a website  that presents your writing portfolio can help introduce the industry to your talent and invite new work. You may be thinking, “I’m a writer, not a website designer”—that’s where Wix can help. Its free website themes  and beginner-friendly website builder make getting started as straightforward as it can get. To get the creative juices flowing, here are writing portfolio examples from Wix users. Later on, we’ll provide a more straightforward step-by-step guide to building your own. Showcasing your talent should be easy. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. TL;DR: best writing portfolio examples A great writing portfolio can help you land clients, apply for jobs or simply showcase your voice as a writer. In this guide, you’ll find standout writing portfolio examples—from journalists and copywriters to screenwriters and bloggers. Each one offers a different way to organize and present your work, so you can find a structure that fits your own writing goals. You’ll also get practical advice for building your portfolio, including how to choose pieces, write a compelling bio and design a site that puts your writing front and center. Learn more: What is a portfolio? What to include in a strong writing portfolio What to include Why it works Your best writing samples Showcases your voice, range and what you’re best at A clean, skimmable layout Makes it easy for people to explore your work quickly Clear sections or tags Helps organize your content by topic, style or format A short intro about yourself Adds context and makes your site feel more personal Recent and relevant pieces Keeps your portfolio fresh and aligned with your current work A thoughtful, simple design Highlights your writing without distractions Easy way to get in touch Makes it simple for editors or clients to reach out 11 best writing portfolio examples Jed Donahue Sam Carlson Creative Lauryn Higgins Jessica Van Devanter Madison Gray Jane-Ellen Robinet Christina Sterbenz Bryn Dippold Charlotte Kho Maddie Pfeiffer Rachel A.G. Gilman 01. Jed Donahue Jed Donahue’s website is a great example of how speaking to your client’s pain points can compel them to reach out. The homepage header copy, “When you need great content, I’m here to help,” focuses on the customer’s needs. Testimonials from previous clients provide proof that Jed can deliver results. Meanwhile, the “What I can do for you” section gives a practical breakdown of the workflow and services that clients can expect. Learn more: Why do I need a portfolio? 02. Sam Carlson Sam Carlson takes his writing portfolio a step further by putting his client work front and center. He highlights his creative flair and prowess as a copywriter by including engaging introductions for each case study. Every project page boasts a concise and clever summary, followed by the client's logo and key project assets. Additionally, his "Fun" page, which presents his personal projects, offers a glimpse of his hobbies and talents outside of writing. 03. Lauryn Higgins If you, like Lauryn Higgins , have an extensive writing portfolio that includes several bylines with well-known media companies, you can strategically add publication logos to your website and link them to your author pages to show off your credibility. On her “Awards and Publications” page, she features snapshots of some of her best clips, along with several awards. 04. Jessica Van Devanter  If you don’t have any visual content to display and don’t want to go through the process of finding a set of free-to-use visuals that match your branding and content, take a look at Jessica Van Devanter’s wri ting portfolio. By making the site’s design the focal point, she bypasses the need for external graphics or images that may not align with her branding.  Her logo, a shrewd-looking fox, serves as the background for the large header, which captures the viewer's attention upon arrival. Below it, a mountain graphic underlays the main content area, providing a sense of continuity without overpowering the text.  The structure of each page is reminiscent of a timeline, with her written works positioned as milestones, guiding visitors through her professional journey. The bright green and white font colors provide a deliberate contrast against the muted blue background, ensuring readability and drawing the eye to her written work. Use Wix’s logo maker  to start building out your personal brand. 05. Madison Gray As a writer and an artist, Madison Gray masterfully demonstrates both skill sets throughout her portfolio. Pairing her highlighted works with original images draws visitors in and creates a visually engaging narrative of her talents. Each project page indicates which skills she utilized to complete the project, offering a comprehensive understanding of her multifaceted abilities. 06. Jane-Ellen Robinet   Jane-Ellen Robinet li mits her writing portfolio to a page to help website visitors get the information they need quickly. The above-the-fold section summarizes her unique value proposition (“INSIGHT + PERSPECTIVE + EXPERIENCE”) and provides specific job titles for the services she provides (“Editor | Writer”). The header features anchor links to each section of the page to ensure easy navigation.  07. Christina Sterbenz Rather than categorizing work by publications, Christina Sterbenz structures her portfolio page around writing topics and pairs each section with a compelling image from one of the relevant clips. This strategy adds visual appeal and gives each topic a personal touch, making the stories more approachable and intriguing to visitors. The images, paired with informative captions, humanize the subjects, enticing readers to delve deeper into her work. In terms of website design, the portfolio benefits from a clean layout and a modern, minimalist font, which together enhance the site's readability and aesthetic appeal. Visitors can effortlessly scan the pages, finding what they are looking for without feeling overwhelmed. Additionally, the consistent use of design motifs—such as circles and lines throughout the site—contributes to a cohesive and memorable brand identity. Like this format? Use this creative CV website template  to get started. 08. Bryn Dippold   Bryn Dippold uses Wix’s blog maker  to showcase her work samples. This approach of republishing content directly on her portfolio, rather than merely linking out to external publications, serves as a strategic method for keeping visitors on her site for longer and providing a comprehensive view of her work. Many Wix website templates already come with an integrated blog. Alternatively, you can choose to add the blog feature to any template, tailoring it to fit your unique style. Wix allows you to customize the blog settings, enabling you to curate and present your best work in a manner that aligns with your professional image and goals.  09. Charlotte Kho  Charlotte Kho uses neutral colors, layered design elements and striking imagery to introduce herself as a digital and creative storyteller. The “Resume” page provides a lot of information, but its clean layout is easy on the eyes, and you have the option to download her CV. On the “Work” page, Charlotte offers a small selection of her best work, plus links to view more of her published pieces. Like this layout? Make it your own as Charlotte did by customizing this business CV website template . 10. Maddie Pfeifer Maddie Pfeifer effectively leads with her experience by featuring her resume on the homepage. It details her past work, highlights her skillset and lists the awards she has received in the course of her career. We appreciate that she prominently placed her contact information above the fold for easy accessibility. Her website is a model of organization, making excellent use of Wix’s advanced menu features . The dropdown functionality in her navigation bar allows for an expanded array of options, enhancing the user experience. Visitors, when exploring the “Portfolio” page link, are greeted with the option to select content categories like “Event coverage” or “Crime & courts,” tailoring their browsing to their interests. 11. Rachel A.G. Gilman  Rachel A.G. Gilman elevates her homepage's simplicity with a playful, animated headshot, contrasting colors and a classic font choice, creating a dynamic first impression. Under the “Writing” tab, her comprehensive archive is meticulously sorted into distinct categories, making it easy to sift through her published work and accomplishments. Start building your online portfolio  with Wix today. How to make a writing portfolio of your own After exploring some of the best portfolio website examples , you’re probably eager to get started on learning how to make a portfolio  of your own. Whether you're a seasoned writer or just getting started, these tips will help you present your work in a way that captivates and communicates your unique voice and skills.  01. Identify your target audience To properly tailor your site design to your audience, you need to identify who you’re looking to impress. For instance, if you’re using this type of website  to pitch to editors, you might consider spotlighting your best features or most impressive bylines. On the other hand, if you’re cultivating a professional portfolio  for freelance clients, you might want to put testimonials or a list of services front and center. 02. Establish your goals  Setting clear goals is crucial to track your progress and success. If your objective is to boost engagement with freelance clients, you might measure this by the number of inquiries or project offers you receive through your portfolio site. On the other hand, if increasing your visibility as a writer online is your goal, you could focus on monitoring website traffic, page views, or how long visitors stay on your site. Regularly assessing these aspects will help you understand what's effective and what needs improvement in your portfolio. 03. Choose the right platform When looking for a platform for your online presence, choose a portfolio website builder  that aligns with your technical ability and the amount of time you can dedicate to maintenance. Although creating a bespoke website might be impressive and a simple clippings curator (such as Muck Rack) would be convenient, it’s a better idea to go for a builder that combines the best of both worlds, offering both customizability and convenience.  With Wix, you’ll have hundreds of customizable templates to choose from and AI tools that make designing and filling it with images a breeze. Furthermore, Wix enriches your website with features like built-in forms, custom email addresses, and newsletter capabilities, ensuring you can easily connect with your audience and maintain those connections effortlessly. Check out this selection of Wix website templates for writers . 04. Decide how you want to structure your writing showcase When building the “Works” or “Clips” section of your online writing portfolio, your focus should be on showcasing your writing as well as highlighting the outlets you've collaborated with. Select pieces that represent your best work and reflect the type of work you aspire to continue doing. Remember, it's always about quality over quantity. A handful of outstanding pieces will have a greater impact than a multitude of average ones. If your portfolio includes creative writing samples, focus on capturing your unique voice and storytelling abilities. This could be anything from short stories and poetry to personal essays. Choose pieces that truly resonate with your style and demonstrate your range as a writer. You might also consider labeling these pieces under a dedicated section like “Creative Works” to make it easier for viewers to explore this side of your talents. If you're at the beginning of your career and lack professional bylines, don't hesitate to include your best work from college or independent projects. Additionally, consider starting a blog that reflects the kind of work you aim to do professionally.  05. Build an archive of your work Imagine losing your most valued work if a website goes down or a publisher removes your article. To prevent this, create an archive on your portfolio site. By uploading and publishing posts using the Wix content management system, you not only safeguard your work but also boost your site’s SEO and engage visitors more effectively. However, remember to check your contracts, as some publishers may restrict this. If time is limited, consider downloading your articles as PDFs and linking to them on a dedicated page. It's best to maintain this archive separately from your featured works, ensuring they continue to be the main attraction. 06. Flesh out the rest of your site, including key pages Your writing portfolio is more than just your work; it's a complete presentation of your professional persona. Each page on your site plays a critical role in telling your story. Here's how to make them count: Home: The homepage is your portfolio's front door, welcoming and guiding visitors. It's crucial that this page clearly communicates what you offer as a writer. Make sure visitors can instantly understand your area of expertise and writing style. About: On your “About” page, detail your professional journey, educational background and skill set. This page is an excellent place to infuse personality into your resume. Consider including a PDF version of your resume so hiring managers can add it to their databases. Contact:  The “Contact” page is your open invitation for communication. Offer multiple methods to reach you, such as a contact form and an email address. Consider using scheduling software  to make it easy for potential clients to set up consultation calls.  When writing the copy for these pages, make sure your tone is consistent, engaging and speaks to your desired audience. If incorporating imagery, make sure they’re high-quality, complement the text and reinforce your professional image. Each element should seamlessly blend to form a cohesive and inviting online presence. Learn more: How to make a website . 07. Test and publish Broken links, grammatical errors or faulty contact forms may lead visitors to doubt the quality of your work or discourage them from reaching out. Make sure to do a thorough assessment of your site, and consider sharing your writing portfolio with others to get their feedback. 08. Update your website Regularly update your portfolio with your latest work. This keeps your site fresh and shows potential clients your active involvement and range of skills. A current portfolio can also inspire new project ideas among visitors. How to come up with a great writing portfolio title A strong title for your writing portfolio grabs attention and sets the tone. Here’s how to create one that stands out: Make it relevant:  Focus on your niche or expertise. Are you a creative copywriter, an engaging storyteller or an SEO expert? Show your strengths with titles like “Words That Sell” or “Stories That Connect.” Keep it professional:  Your title should reflect your skills while staying polished. Pair your name with your focus like “Alex Green | Creative Content Writer” for a clear and professional impression. Show creativity:  Use this as an opportunity to showcase your writing style. Play with wordplay or a touch of personality. A title like “Pen, Paper & Profits” is fun and clear. Stand out:  Choose a title that’s unique and memorable. Avoid generic options like “My Writing Portfolio.” Instead, spark curiosity with something like “Crafting Words That Work.” Test and refine:  Try different ideas and gather feedback. Small tweaks can make a big impact. Types of writing portfolios A well-curated portfolio is crucial for showcasing your skills and attracting opportunities. Different portfolios cater to specific careers, helping you effectively demonstrate your strengths and stand out in your chosen field. Let's explore the portfolio options that can help you excel professionally: Freelance writing portfolio Freelance writing portfolios compile a range of writing samples from various projects and clients, demonstrating versatility and adaptability across different topics and formats. This type of portfolio often includes blog posts, articles, copywriting samples and any other relevant work. Freelance portfolios are essential for attracting new clients and establishing a robust freelance career. Multimedia journalist portfolio A multimedia journalist portfolio showcases your ability to tell stories across different platforms, including video, audio and digital media. This type of portfolio often includes samples of news articles, video reports, podcasts and interactive projects. Such portfolios are invaluable for journalists looking to highlight their skills, appealing to employers who prioritize cross-platform storytelling capabilities. Copywriter portfolio A copywriter portfolio is designed to display your skills in writing compelling marketing and advertising content. It typically features examples of ad copy, social media campaigns, email marketing and website content that highlight creativity and persuasion skills. This specialized portfolio helps copywriters attract clients or agencies that seek effective communication strategies to boost brand visibility and sales. Niche-specific portfolios Demonstrate your writing expertise in a particular genre or industry, such as travel writing, technical documentation or health and wellness content. By curating samples that highlight your specialized knowledge, you can appeal directly to niche markets or clients looking for an expert in your field. This targeted approach not only enhances your credibility but also increases your chances of attracting the right opportunities tailored to your strengths. Creative writing portfolios Highlight your ability to write engaging and imaginative stories, poetry or scripts. These portfolios often include a mix of published works, excerpts from larger projects and personal writing pieces that demonstrate a unique voice and style. They are particularly useful for writers pursuing careers in fiction, screenwriting or literary fields, where creativity and originality are key. Blogger portfolio A blogger portfolio illustrates your ability to engage an audience through personal storytelling and consistent content creation. It often includes a collection of blog posts, audience engagement metrics and collaborations with brands or guest posts on other platforms. This portfolio is ideal for bloggers looking to establish themselves as influencers or content creators, showcasing their unique voice and the ability to cultivate a dedicated readership. Student/aspiring writer portfolio For students or aspiring writers, a portfolio is a crucial tool for showcasing potential and growth. This type of portfolio might include academic papers, creative writing assignments and any published work from school publications. It serves as a platform to demonstrate writing skills and readiness for internships or entry-level positions in the writing field. Writing portfolio examples FAQ What to consider when curating a writing portfolio as a student? Diverse writing samples Best quality work Relevant pieces to your goals, whether its applying for a job or a new course Clear organization Brief context for each piece Proper formatting and proofreading Academic and extracurricular writing, to show diverse skills Personal statement or bio What to keep in mind when building a writing portfolio for job applications? When building a writing portfolio for job applications, keep in mind: Tailor content to target different jobs Showcase diverse writing styles Include relevant industry pieces to show experience Highlight your best work Keep it concise and well-organized Provide context for each sample Proofread and check for any errors Update regularly What makes a good writing portfolio? A good writing portfolio highlights your strongest work and is tailored to the specific niche or genre you want to pursue. It should include samples that showcase your expertise, versatility and the ability to meet client needs, along with testimonials to provide social proof of your skills. Easy navigation and a clean, professional layout make it simple for viewers to explore your work. Lastly, your portfolio should reflect your personal style and brand, leaving a memorable impression on potential clients or employers. What is included in a writing portfolio? A writing portfolio typically includes a selection of your strongest writing samples, client testimonials and a brief personal bio. The samples should represent your expertise and showcase your skills in a specific niche or genre. You can also include information about past projects, such as your approach and the results achieved, to provide context and depth. How many pages should a writing portfolio be? A writing portfolio should prioritize quality over quantity. Aim for a concise selection of around 5–10 pages or samples that effectively represent your skills and versatility. The goal is to present just enough work to impress your audience while keeping their attention focused on your strongest pieces. How do you start writing a portfolio? Begin by identifying the specific niche or industry you want your portfolio to focus on. Gather your strongest and most relevant writing samples, along with any testimonials or client feedback. Then, create a clean, easy-to-navigate layout that showcases your work, starting with your best pieces to make a strong impression. How do you write a portfolio example? To create a portfolio example, start by selecting one of your best writing pieces that aligns with your target niche. Briefly introduce the piece by explaining the project goals, your role and the outcomes. Present the actual sample clearly and professionally, ensuring it reflects your abilities and style effectively. What does a writing portfolio look like? A professional writing portfolio should be hosted on a personal website or blog. Include relevant writing samples tailored to the roles you’re targeting, a brief author bio and easy-to-find contact information. If you don't have published work, create sample pieces that showcase your skills for the specific jobs you’re applying for. Keep the portfolio visually appealing and well-organized to highlight both your talent and professionalism.

The perfect domain is just a click away: claim your domain →   What’s in a name? For some businesses, everything.  What if your domain name could bring you more traffic, build trust with visitors and increase your visibility—all before you even launch your website? A strong domain name does more than point people to your homepage. It shapes first impressions, reinforces your brand and can even become a long-term asset as your business grows. Paired with a reliable website builder , registering the right domain name is one of the most important steps in establishing your website. With domain registrations climbing by 6.1 million this year alone , it’s clear that more people and businesses recognize the value of claiming their spot online.  In this guide, we’ll walk you through how to register a domain name, so you can set yourself up for success from the very start.  Whether you’re learning  how to make a website from scratch or using an AI website builder  to speed things up, it all starts with choosing and registering the right domain name. Ready to get a website domain name ? Get started with Wix today. TL;DR: How to register a domain name for your website Your domain name is the foundation of your online presence—it’s how customers find you and remember your brand. This guide walks you through the full domain registration process, from choosing the right name to securing it through a trusted registrar. You’ll also learn how to connect your domain to your website, manage DNS settings and protect your ownership. This article gives you the tools and tips to make your domain work smarter for you. Along the way, you’ll find best practices to ensure your domain stays secure, aligned with your brand and optimized for long-term growth. Domain extension Typical use Starting price for 1 year at WIx Availability .com Commercial businesses, personal brands $19.35 Highly popular, often limited .org Nonprofits, charities, open communities $14.95 Moderately available .net Tech companies, networking services $14.95 More available than .com .co Startups, entrepreneurs, modern brands $30.95 Good availability .co.uk UK-based businesses or audiences $14.95 Widely used in the UK .de Germany-based businesses or audiences $14.95 Widely used in Germany .shop eCommerce stores, retail businesses $45.95 Generally good availability .online General online presence, portfolios, blogs $36.00 Generally good availability .biz Businesses and commercial use $15.95 Alternative to .com for businesses .info Informational sites, resources $16.95 Good for informational content .tech Technology startups, projects $40.00 Trending with tech-focused businesses The information presented in this table is true as of May 18th, 2025 unless mentioned otherwise. What is a domain name? What is a domain name , exactly? This term describes the address that you type into a browser to arrive at a website. It is essentially a website’s home, so every domain is unique. An example is www.wix.com. Domain names were created so people could more easily access a website’s Internet Protocol (IP ), a string of numbers representing individual websites. Every URL has an IP address, and unless you are a computer, a domain is much simpler to remember than a string of numbers. For example, take the IP address 185.230.63.164 : to most, this is just a complicated string of numbers. Its domain name, wix.com , is not only easy to remember, but it also conveys a distinct brand that numbers cannot. How to register a domain name in 6 steps Select a domain registrar Choose the best domain name Check the availability of your domain name Select your domain extension Enter your details Purchase your domain 01. Select a domain registrar Before you can start choosing a domain name, you need to first know where to buy a domain name . A domain registrar is a company that reserves and manages domain names. While the Internet Corporation for Assigned Names and Numbers (ICANN) manages all domains worldwide, a registrar deals with ICANN on your behalf. When choosing among the best domain registrars , keep in mind: Customer support: Check if the registrar offers 24/7 support, accessible via phone, live chat or email. Reliable customer support can be crucial if you encounter technical issues or need help managing your domain. Range of domain extensions: Consider the variety of domain extensions (TLDs) available, especially if you're interested in less common or niche extensions, such as .tech, .ai or country-specific domains. Additional offerings: Look for value-added services such as web hosting, email hosting, SSL certificates and website builders, which can simplify managing your online presence in one. Reputation: Research the registrar’s reputation by reading customer reviews and checking industry ratings. A trustworthy registrar with a good track record is less likely to experience outages or take unexpected actions like domain locking or price hikes. Security: Consider the infrastructure the registrar has in place to ensure your domain is secure. Attacks specifically targeting domains include domain hijacking, DNS spoofing , DDoS attacks , typosquatting, domain squatting  and malware distribution, so make sure you understand how to secure your domain. Privacy:  Look for a registrar that offers domain privacy protection to keep your personal information safe from public Whois searches. With Wix you can opt for domain privacy  for no extra fee, when you register your domain. ICANN accreditation:  Choose a registrar accredited by ICANN to ensure they follow industry standards and operate legitimately. Renewal fees: Pay attention to the renewal costs of your domain. While initial prices are often low, you’ll need to renew periodically, so understanding ongoing fees is important to avoid surprises. Tip: Wix.com is a registrar and also a web-hosting service (web hosting is a type of internet hosting service ), meaning you can not only purchase a unique domain, but also create your site on the same platform. With the purchase of a premium plan , you get a voucher for a free domain name for a year. Wix also applies SSL and TLS protocols to all of its sites. Learn more: Domain lifecycle , What is a domain registrar? 02. Choose the best domain name You must consider many factors when choosing a domain name for your site. First, select a name that reflects your brand’s tone and messaging. Stick to a name that is short and catchy, so that people can easily remember it, such as nbc.com. To improve your SEO efforts, you can incorporate an associated keyword into your brand’s domain name, too. When selecting a domain name, it’s important to follow these basic rules to ensure it’s functional, professional and compliant with domain standards: No spaces : Keep your domain as one continuous string of characters. Stick to letters, numbers and hyphens : Special characters like @ or % aren’t allowed. Use hyphens wisely : Avoid placing them at the beginning or end and don’t use multiple hyphens in a row. Stay within the character limit : Each section of your domain can be 3–63 characters with a total length of up to 253 characters. Case doesn’t matter : Your domain works the same in uppercase or lowercase. Beyond the rules, there are best practices to make your domain name stand out: Keep it short and simple : Choose a name under 20 characters so it’s easy to remember and type. The average length of the top 250 most popular websites is just 6.4 characters . Align it with your brand : Your domain should reflect your business name or purpose to strengthen your identity. Avoid tricky combinations : Watch how words flow together to prevent accidental or confusing meanings. Stick to standard spellings : Creative spellings can be fun but might make it harder for people to find you. Try not to overcomplicate things either, as Lindsay Sutula, founder and CEO of Top Fox Marketing , says as she prioritized three key factors: simplicity, memorability and alignment with their brand identity. According to Lindsay: "I wanted a name that was easy to spell and remember, especially in an age where a strong online presence is critical. The domain had to resonate with our audience and reflect the essence of what we do-helping businesses navigate the complexities of digital marketing with clarity and strategy." Tip : Try using a website name generator to brainstorm ideas to include in your domain name. Also, consider these tips for future-proofing your domain or the best .com alternatives (according to other business owners). 03. Check the availability of your domain name Existing companies may already own your preferred domain names which is why it's important to check for availability. Try out an unlimited number of options for free on a domain name search platform. If your desired name is unavailable, the tool will come up with additional ideas. You can also play around with alternatives with a domain name generator until you find the perfect one. Once you've chosen your name and completed the process of registering it, your details including your name, email and phone number, will be submitted to the WHOIS database. This is a global resource which is publicly accessible and can be queried through the WHOIS protocol (this just means sending a request to the WHOIS server to deliver all of the stored information for a specific domain name) or through an online tool which can send the query. This information can be useful when pursuing intellectual property rights, and cybersecurity threats arising from domain name abuse or hacking. In order to run a WHOIS search, simply use Wix's Whois Lookup tool. You can block access to your information being public accessible via the WHOIS privacy protocol. This involves paying an extra fee to replace your contact information as the domain owner with a third party service. This service will then handle any messages or requests made to you via WHOIS. However this is generally not recommended for public service websites or businesses required to provide contact information. 04. Select your domain extension According to Nick Drewe, the Founder & CEO of Wethrift, Consider the extension. While .com is the go-to, don't shy away from specific ones like .store or .tech if they fit your niche. Lastly, avoid numbers and hyphens. They often confuse people—"Is that 'five' or '5'?" Plus, they just don't look as clean or professional. Also known as top-level domains (TLD), domain extensions quickly identify certain website elements such as purpose, owner or geographic location. There are five official types of TLDs, with generic top-level domains (gTLD) accounting for the majority of the 366 million registered domains worldwide. The most popular gTLD choices are .org, .com and .net , making them the easiest to recall. Other specific and significant domain types besides the classic .com , .co , or .net are some of the most popular domain extensions. Other specific and significant domain types besides the classic .com, .co or .net are also gaining traction. For example, .ai , originally a country code TLD for Anguilla, is now widely adopted by artificial intelligence startups and tech-forward companies due to its relevance and memorability. With over 20,000 new registrations each month, this extension continues to grow in popularity as AI-driven businesses look for names that reflect their niche. Other options include .edu and .gov. Country domain extensions, also often known as country code top level domains (ccTLDs), are a popular choice as well, such as . co.uk (United Kingdom) or .de (Germany). You can check out ICANN’s complete list of domain extensions here , or check out these domain extensions: .co .biz .store .me .blog .digital .info .xyz .tv .company .tech .net .world .yoga .studio .ninja .nl (Netherlands) .mx (Mexico) .ch (Switzerland) .ca (Canada) .be (Belgium) .fr (France) . co.uk (UK) . com.br (Brazil) .in (India) .guru .party .fun .gifts .group .wiki .tv .directory .expert .fit .life .live .design .today .london .top .shop .email .coach Generally the name you place before your extension, is referred to as the second level domain. So for example, in www.wix.com the second-level domain is "wix." Our domain name "wix.com" is registered with the ".com" top-level domain extension, which is managed by the Internet Assigned Numbers Authority (IANA) and is one of the most commonly used top-level domain extensions for commercial websites. If your domain name is already taken, try it out with a different extension—you may find an available option. However, keep in mind that an extension like .org is better used for nonprofit organizations, while .com usually represents for-profit companies. Learn more with our guide to domain extensions , what .com is and what .net is . 05. Enter your details Once you’ve selected a domain name for your site, claim it before someone else does. Start by entering accurate contact details—your name, address, email and phone number. This information is essential for managing your domain and staying compliant with ICANN regulations. Double-check everything to avoid issues with renewals or updates later. Next, add your billing details to complete the registration. Make sure your payment info is current to avoid any delays. Many registrars offer an auto-renewal option, which is a great way to ensure your domain stays active without interruptions. With your details submitted, you’re ready to finalize your purchase and officially own your domain. 06. Purchase your domain Here’s how to register a domain name with Wix: Head over to the domain registrar. Type in your preferred domain name and click Search . If your name is available, click Get It to proceed. If not, browse the additional ideas or type another option into the search bar. Once you’ve found a domain name that suits your site’s needs, click Get It . Next, decide whether you’d like to register for one, two or three years. The longer your registration period, the more money you save each year. Once you’ve chosen, click Continue and continue to checkout. Connect the domain name to your site and share it with your desired audience, be it friends and family or an internet niche. Learn more about smart domain name management  strategies to keep your online presence strong. Types of domains Top-level domains (TLDs) are the highest level of the Domain Name System (DNS) hierarchy, and they are the last part of a domain name. TLDs are divided into two categories: generic top-level domains (gTLDs) and country-code top-level domains (ccTLDs). Generic top-level domains (gTLDs) gTLDs are non-geographic TLDs that are intended for general use. There are currently over 1,500 gTLDs, including some of the most common TLDs, such as .com, .net and .org. Here are some of the most common gTLDs: .com: Commercial organizations .net: Network organizations .org: Non-profit organizations .edu: Educational institutions .gov: Government agencies .mil: Military organizations .info: Informational websites .biz: Businesses .name: Personal websites Country-code top-level domains (ccTLDs) ccTLDs are geographic TLDs that are intended for use by countries or territories. There are currently over 300 ccTLDs, including .uk for the United Kingdom, .ca for Canada and .au for Australia. Here are some of the most common ccTLDs: .uk: United Kingdom .ca: Canada .au: Australia .us: United States .de: Germany .fr: France .jp: Japan .cn: China .in: India In addition to gTLDs and ccTLDs, there are also a few other types of TLDs, such as internationalized top-level domains (IDN TLDs) and test TLDs. IDN TLDs IDN TLDs are TLDs that can be registered in non-Latin scripts, such as Arabic, Chinese or Cyrillic. IDN TLDs were created to make the internet more accessible to people who do not speak Latin script languages. Test TLDs Test TLDs are used for testing new TLDs before they are released to the public. Test TLDs are not intended for general use. How to buy a domain name Free domain name registration Here are a couple of ways to get a free domain name: Register a free subdomain . A subdomain is a prefix on a domain name that connects independently functioning sites. Certain hosting platforms and site builders offer users a fully-functioning website for free with a customized subdomain. For example, when you learn how to make a website with Wix, you can publish it for free under the following URL structure: username.wixsite.com/siteaddress. Take advantage of free web hosting . Several hosting sites offer free customized domain registration with purchase, giving you a professional online presence without the cost. How much does a domain cost? While you can get a domain for free, you may want to purchase one instead. A free domain will contain a designated prefix of the registrar, which is best if you’re establishing an online presence or only temporarily need a website. If you want your website to professionally stand out and grow with your brand, however, then invest in a domain name. With Wix, the cost of a domain name depends on several factors, including: The plan you purchase Domain extension Local currency Local VAT laws However, all Wix premium plans come with a domain for one year, which otherwise cost between $14 and $39 a month. After a year, you can renew your domain for pricing plans anywhere between $13.95 and $15.95 a year. You can read more about domain name costs in detail, to understand what’s right for you and your business. In general, some other factors to consider that can impact the cost of a domain include auto-renew costs, privacy and protection costs and transferring domains. For example, you can also purchase a domain that already exists from another person or business. This is why having a desirable domain name can be good for your bottom line—if you ever want to sell it, you can make significant money. For example, in 2010, CarInsurance.com was sold for $49.7 million as one of the ten most expensive domain names in the world . Domain name and email hosting Registering a domain name and email hosting are two separate services, but they are often offered together by domain name registrars and web hosting providers. Email hosting involves setting up email accounts and an email address that are associated with your domain name, such as info@yourdomain.com or support@yourdomain.com. It may also offer other features and services such as webmail access, spam filtering, virus protection and email forwarding. Many domain name registrars and web hosting providers offer bundled services that include domain name registration and email hosting, which can simplify the process. With a website builder like Wix you can easily connect your domain and business email  for a professional business website and streamlined brand building experience. Learn more: Does Wix have email for my business? How to register a domain name FAQ Can I register a domain name for free? Some domain services provide free domain name registration. However you'll then have limited control over ownership of the name, and you may have to accept advertising and other conditions in exchange for a free name. How much does domain name registration cost? It varies between providers. Wix premium plans come with a domain for one year, which otherwise cost between $14 and $39 a month. After a year, you can renew your domain for pricing plans anywhere between $13.95 and $15.95 a year. How to register my domain name? Choose a domain registrar, the purchase and pricing plan you want, then choose your name. Can I register and own a domain name for forever? Generally, no. Registering a domain name does't constitute ownership of that name, it generally means you're renting it for an agreed period and it will need renewing every set number of years, according to the contract between you and your domain registrar or website builder. How to register a domain name for free? With Wix you can register a domain name for free with a paid plan, or use another free domain registrar. How to register a domain name online? To register a domain name online, you'll need to use an online domain registrar, like Wix and then follow the steps provided for registration. Can I permanently buy a domain name? No, it's not possible to permanently buy and own a domain name. They work on a leasing arrangement. They longest they can be registered for at a time is ten years and most are renewable every 1-2 years. ICANN sets the ten year limit to prevent individuals or businesses buying and hoarding domain names. It's common to ask can I buy a domain name permanently?  We explain why that isn't an option and how to use a domain long term. How long do you own a domain name for? No one ever owns a domain name. They can be registered, aka leased. The maximum they can be leased for at one time is ten years. What makes a domain name valid? To be valid a domain name must meet naming protocols and be unregistered. For example, it can contain letters (English) and numbers but not special characters. It should include a recognized domain extension. Should I register my domain with an eCommerce hosting solution? If you’re planning to start an online store, consider registering your domain with an eCommerce hosting solution . This can streamline the setup process, ensuring compatibility with tools like inventory management and payment processing, while also offering a unified solution for your business. What's the easiest way to register a domain? The easiest way to register a domain, is to do it while you're building your website. If you're creating a site with a website builder you can do a domain name search, pick your name and domain extension and register it in minutes.

The perfect domain is just a click away: claim your domain →   A website address is made up of two components. The first is the domain name , a unique element that connects your online address to your brand’s name and goals. The other one is the domain name extension, which reflects the type of website and its purpose. While many believe that understanding what is a domain name comes down to what's between the two dots of a URL, the few letters after the second dot play a much bigger role in determining the credibility, reputation and visibility of your site and how it aligns with your brand. Also known as top-level domains (TLDs), domain extensions are used to categorize websites by type, location or business model. They're also used to communicate with the Domain Name System to deliver web content to web page s through their IP address and a web server . Out of the thousands of domain extensions available on the web, the most common ones are .org, .com and .net. In order to choose which one is right for you, you’ll first need to learn what they stand for and understand their strengths, weaknesses and differences. TL;DR: .org vs .com vs .net Your domain extension says a lot about your brand. This guide breaks down the differences between .org, .com and .net—from what each one stands for to when it makes the most sense to use them. You’ll learn how each option affects your credibility, audience perception and SEO potential, so you can choose the right extension to support your business goals and online presence. Whether you're launching a nonprofit, building a service-based business or scaling a tech brand, this guide will help you make a strategic, informed decision. Feature .com .org .net Meaning Commercial Organization Network Intended use Businesses, personal blogs, general websites Non-profits, charities, open-source projects Tech services like ISPs and hosting Popularity Most popular globally Popular with non-profits and communities Recognized but less common Trust factor High — often seen as credible and trusted High — associated with transparency and community efforts Moderate — strong fit for tech industries Availability Highly competitive (many names taken) Easier to find than .com Easier to find than .com SEO impact No technical SEO advantage, but strong branding value No direct impact, trusted for non-profits and education No direct impact, solid for tech brands Cost on Wix Starts at $19.35 Starts at $14.95 Starts at $14.95 Best for Businesses, eCommerce, personal blogs Non-profits, advocacy groups, communities Tech companies, startups, hosting services What does .com mean? The .com top-level domain is, by far, the most popular extension, and thus the one with the highest value for professional websites. While it was originally conceived to host commercial websites, nowadays its use has extended to any type of site, despite the long list of alternatives devised for other purposes. Ever since the phrase “dot-com” was used to describe the rise and subsequent fall of online start-ups in the ‘90s, this domain extension has become synonymous with the internet. As of today, 48% of global websites use a .com TLD and consumers perceive it as the de facto default extension for web addresses. This means that not only is .com much easier for your audience to remember, but also that they might actually type in the wrong URL if you’re using a different extension. The sheer reputation of the .com TLD means that its availability is quite limited and can significantly complicate the process of choosing a domain name . With this in mind, it’s important to check your domain’s feasibility in the first stages of starting a business and, ideally, take it into account when coming up with your business name . That being said, not using .com is far from the end of the world and in some cases, you might even want to actively choose a different domain extension. What does .org mean? The .org top-level domain stands for “organization” and is primarily used for nonprofit websites such as NGOs, open source projects, charitable organizations and educational platforms. This extension was one of the original domains established in 1985, and is therefore perceived as stronger and more credible than newer alternatives. This domain extension was originally created for organizations that didn’t match the intent of any other domains available at the time: not commercial, not in networking, not a university, not government and not military. Over time, .org became exclusively for nonprofits, however, this restriction was removed in August 2019 after the domain name registry was sold to an investment firm. But while for-profit businesses are now legally allowed to purchase and use .org domains, the public opinion is still very much set on its old ways and experience. .Org signals a focus on social good. Any business using a .org domain is inherently perceived as a nonprofit organization or a fundraising website for a nonprofit, and the failure to clearly disclose the for-profit nature of your company could result in serious backlash. .org vs .com differences As you compare what .com is vs .org, you’ll notice that the distinction between the two appears to be fairly simple: one is for nonprofit uses while the other is used by commercial organizations. If you want to create a nonprofit website, use a .org domain. If your goal is to build an online business , go for .com instead. But, of course, nothing is ever black and white. As the availability of .com domains drops, businesses are opting for alternative TLDs in order to be able to use their intended domain names. With only around 10 million .org domains registered , accounting for less than 5% of the global total, the .org has risen as one of the preferred alternatives to the .com extension. From a user experience standpoint, .com holds a subtle but notable advantage: many mobile keyboards include a built-in “.com” shortcut for faster typing, while no such shortcut exists for .org. This may not be a deal-breaker, but it’s a small factor worth considering, especially for mobile-first audiences. When it comes to SEO, neither .com nor .org offers any inherent advantage. Search engines rank websites based on content quality, relevance, site performance and user experience—not domain extensions. So whether you choose .com or .org, your site’s SEO success will depend on how well it’s built and maintained. Historically, .org domains had capped pricing, making them a more affordable option for nonprofits and charities. However, those price controls were lifted in 2019 , and now domain costs can vary depending on the registry. In general, both .com and .org domains are widely available to the public and typically cost about the same at registration. Technically, any type of business or organization can use a .org domain as long as they back it with the right marketing strategy that will avoid potential misunderstandings among those who still connect this domain extension with nonprofits. However, the notion that .org domains belong to charities, NGOs and educational platforms is so ingrained in the collective mindset that you might want to keep this TLD as a last resource only. If you’re in need of a strong .com domain alternative for your business or online portfolio , you should take a look at what .net is instead. What does .net mean? The .net domain is the second most popular extension. It’s often presented as the recommended alternative to .com when you try to buy a domain name that is already in use. It’s estimated that around 4% of all global registered domains use this extension. The .net domain name extension stands for “network” and was originally meant to be used by umbrella websites acting as a portal for smaller sites. It's now particularly common in tech companies. You should use a .net extension for businesses that provides services like internet, website hosting , databases or collaboration tools. Another reason to use .net is when .com is not available. In this case, you’ll need to make sure that the business with your same domain name with a .com extension is not in the same industry, otherwise your audience might end up becoming their clients. Whatever the reason is for you to use a .net domain extension, you’ll need to ensure that potential visitors remember it and don’t end up on the wrong site. An effective way to achieve this is by integrating your site’s TLD within your branding efforts, as your audience will end up naturally connecting your business name with .net. For example, a marketing consultant firm called Upstream may refer to themselves as Upstream.net to get their audience familiar with their correct domain extension. .net vs .com differences The most obvious difference between a .net and a .com domain is their purpose, as they were created for “network” and “commercial” sites. If your goal is to provide internet-based services or networking platforms, such as creating a forum for your community , you should buy a .net domain. On the other hand, if your goal is to make money online, whether it's by starting a blog or an eCommerce website , you’ll want to purchase a .com domain name. However, with nearly half of all domain names registered with a .com extension, .net has risen as the go-to alternative for unavailable web addresses. Alternatively you can try and claim an expired .com domain that's been auctioned off. With time, the semantic differences have significantly diluted and the original purposes of these TLDs are no longer the main difference between the two. When it comes to comparing .net vs .com in 2022, the most significant distinction is the effect each of them has on mobile websites. Learn more about domain expiration and how to purchase an expired domain in this guide. .org vs .com vs .net differences When choosing between .org, .com and .net for your domain, it’s important to consider the purpose and audience of your site: .com  (short for "commercial") is the most widely recognized and trusted TLD, often associated with commercial businesses, eCommerce and general websites. Its familiarity can boost credibility and reach, but the popularity means many names may already be taken. .org  (short for "organization") is traditionally used by non-profits, charities and organizations focused on education or advocacy. It conveys trustworthiness and purpose, making it ideal for mission-driven websites, though it’s less common for businesses. .net  (short for "network") was originally intended for network-related businesses, like internet providers or tech companies, but it’s now used more broadly. While less recognized than .com, it can be a strong alternative if .com isn’t available. Ultimately, .com is often the first choice due to recognition, but .org and .net are valuable for specific industries or when aligning with your site’s mission. Domain choice and SEO While choosing a .net or .com extension doesn't impact your site's SEO capabilities or ability to show up in search engine results, mobile browsers’ UI design can negatively affect sites with a .net domain. Most smartphone keyboards have a button dedicated to domain extensions, but as you’ve probably noticed its default option is always .com. As a result, searching for .net domains is more time-consuming and less user-friendly. With mobile accounting for more than half of all online traffic , this small detail can have a significant impact on the success of your site. In order to maximize your online presence and web traffic , it’s recommended to purchase both .net and .com extensions. With a domain name cost ranging between $8-$20 per year, the purchase of a second TLD will most likely result in a high return on investment as it will allow you to ensure visitors don’t accidentally reach a competitor’s site. All you need to do is redirect the additional extension to your main domain name. Ultimately, the decision of which domain to choose shouldn’t be heavily influenced by what is perceived to be best for SEO. Google’s John Mueller has confirmed over and over again that domain choice has no real impact on a site’s SEO. In January 2022 , Mueller said, “The newer top-level domains (TLDs) are equivalent to other generic top-level domains like .com when it comes to SEO. Pick something you like, there are lots of options out there now.” So while there are many different reasons as to why you might opt for a specific type of domain, its impact on your SEO shouldn’t be a deciding factor. Choosing your domain The three letters at the end of your web address are as important as everything that comes before them. Not only will they affect your chances of being found online, but also have a significant impact on your audience’s perception of your brand. Once you've chosen your website builder and covered the essentials of how to create a website , it's important to prioritize your domain name and extension. With this in mind, the process of choosing between .com, .org or .net domain extensions should take place as soon as you start building your brand. Doing so will allow you to put together a cohesive online presence and strengthen your website's infrastructure from the beginning. Now that you know what each of these main top-level domains mean and what they’re commonly used for, you’ll be able to weigh the pros and cons of each option and make an educated decision that allows you to make the most of your online address. Check out this guide for more information on subdomains , as well as this list of best domain registrars . The future of domain extensions .org, .com and .net are still among the most popular types of domains used today. The top 5 domain extensions in 2024 were: 01. .com 02. .org 03. .de 04. .ru 05. .br Other popular domain extensions include: .net , .uk, .jp, .it , and .fr. These trends are not likely to change soon. However, as competition for domain names grows, businesses are exploring less common extensions. Country-specific domains like .ru, .uk, and .de have gained significant traction, ranking among the top ten global extensions in 2024. While .org, .com, and .net are still the most popular, this could change in the future. New domain extensions are also on the rise. In 2024 , .xyz was the most popular new top-level domain with 3.8 million registrations, followed by .online and .top, known for their flexibility and global appeal. Domain variety is expected to grow further, driven by increasing website creation and the upcoming ICANN second new gTLD program in 2026 . This initiative will introduce even more options, including non-Latin script TLDs, making the internet more inclusive. Technological trends are also reshaping the domain landscape. The .ai extension , originally for Anguilla, has surged in popularity due to the rise of artificial intelligence. Recognized by Google  as a generic top-level domain, .ai now sees over 20,000 new registrations  monthly, a trend likely to accelerate. The growth of websites has driven demand for diverse domains. Many brands use industry-specific extensions like .shop, .design, and .health to create memorable, purpose-driven identities. Startups and niche businesses stand out with extensions that highlight their expertise. Creators and influencers are also embracing extensions like .me, .bio, and .fans to build personal, approachable brands that connect with their audiences. Other domain extension options include: . studio .wiki .finance .nl (Netherlands) .yoga .center .space .top .fun .ch (Switzerland) .me .co .live .biz . blog What's going on with .org now? Over time, the management of .org has changed significantly. Initially managed by the Internet Assigned Numbers Authority (IANA), it moved to the Public Interest Registry (PIR) in 2003. The nonprofit PIR ensures .org stays a reliable space for public interest projects. However, in 2019, a proposed sale of PIR to a private equity firm sparked concern among stakeholders, worried about the potential commercialization of a space traditionally reserved for the public good. This controversy highlighted the need for vigilance in preserving the .org domain's core values. Key tips for choosing the right domain extension According to Michael Yerardi, Property Specialist, Turning Point Home Buyers: Consider purchasing different variations of your chosen domain name (such as .com, .net, .org) to protect your brand and prevent others from using similar names for their own websites. Here are some tips to help you decide which domain extension to choose: Build trust:  A ".com" domain is often seen as the most professional and reliable option. It’s the default choice for many and helps establish credibility with your audience. Match your purpose:  Choose an extension that fits your organization. For example, businesses often go with ".com" for its association with commercial activity while non-profits lean toward ".org" for its connection to community-driven initiatives. Explore alternatives:  If your ideal ".com" domain isn’t available, don’t worry—there are plenty of great options. Extensions like ".net" or ".org" can work well depending on your goals, while newer options like " .info " or " .co " offer creative ways to stand out. Think locally:  If your business operates in a specific country, consider using a country code domain like ".uk" or " .ca " to better connect with local audiences. Keep it simple:  Avoid overly long or complicated extensions. Short, memorable domains are easier for users to remember and type, enhancing your site’s accessibility. Plan for the future: If you’re thinking about growing your business or taking it in a more commercial direction down the road, choosing a .com could be a smarter long-term choice. .org, .com, .net domain extensions FAQ What does .org mean on a website? The .org domain extension in a website URL stands for "organization." Originally intended for non-profit organizations, .org has since been expanded to include various types of entities, including for-profit organizations, educational institutions, community groups, and individuals. What does .com mean on a website? The .com domain extension in a URL stands for "commercial." It's the most widely recognized and commonly used top-level domain (TLD). The .com domain is often used by companies, e-Commerce websites and businesses of various sizes and types. It is widely understood and trusted by online users. What does .net mean on a website? The .net domain extension in a URL stands for "network." It was originally intended for organizations involved in networking technologies and services. However, like other domain extensions, the use of .net has expanded beyond its initial scope. Now it's commonly used by a variety of entities, including businesses, individuals, non-profit organizations, internet service providers (ISPs), and technology-related websites. It's often associated with websites that provide networking services, technology solutions, software development, or online platforms. Do people trust .com or .org more? Generally, people tend to trust .com domains more because they are widely recognized as commercial websites. .org domains, on the other hand, are typically associated with non-profit organizations and may be perceived differently depending on the context. Should I use .org if .com is taken? If the .com domain for your desired name is already taken, using the .org domain can be a viable alternative, especially if your website serves a non-profit or organizational purpose. However, consider whether using a different domain extension could potentially confuse or mislead your audience, and ensure that the .org domain accurately represents your website's content and purpose. Can I use .org for my business? While .org domains are traditionally associated with non-profit organizations, there are no strict rules prohibiting businesses from using them. However, using a .org domain for a commercial business may create confusion among users who expect .org websites to be non-profit in nature. It's important to consider the perception and expectations of your target audience before choosing a domain extension for your business. If possible, securing both the .com and .org domains for your business name can help prevent confusion and ensure consistency in branding. Is .net only for network-related sites? No, .net is not exclusively for network-related sites. Originally intended for network providers, it's now open for general use. While still popular among tech companies, .net can be used by any business or individual. It's often chosen as an alternative when the desired .com domain is unavailable. Are there country-specific versions of these extensions? Yes, there are country-specific versions of these extensions, known as country code Top-Level Domains (ccTLDs). Examples include: .org.uk (United Kingdom) .com.au (Australia) .net.nz (New Zealand) These combine the generic extensions with country codes. They're often used to target specific geographic markets or comply with local regulations. Availability and registration rules vary by country. Can I own multiple extensions for the same domain name? Yes, you can own multiple extensions for the same domain name. This practice is common and has several benefits: Brand protection Preventing competitor acquisition Capturing typos Targeting different markets or purposes For example, you could own example.com, example.org and example.net. Each can be used separately or redirected to a primary domain. Do .org, .com and .net have different pricing? On Wix, .org, .com, and .net domains have the same pricing: 1. .com: $14.95/year 2. .org: $14.95/year 3. .net: $14.95/year While these three popular extensions are priced the same on Wix, it's worth noting that prices can vary on other platforms. Additionally, Wix often runs promotions that may affect these prices temporarily. Premium domains (highly desirable names) in these extensions may cost significantly more even on Wix. Always check the current pricing on Wix's domain registration page for the most up-to-date information. How to know if a domain name is available? Another business may have already taken your desired domain name, so the first step is to do a domain name search . If your first choice isn’t available, pop it into a domain name generator , which can help you find a similar domain name. You can also f ind the domain owner and registration details for a website with a Whois domain lookup .

The perfect domain is just a click away: claim your domain →   Domain names , also known as URLs, play a crucial role in your site’s branding and credibility, and can even affect its ranking on search results. Choosing a domain name for your website or business is an important step in establishing your online presence. A domain name is the address users type into their web browsers to reach a website, so it should reflect the nature of your business and be easy to remember. Of course, there are a myriad of factors to take into consideration as you pick a domain name for your business, so we’ve consulted several industry experts from a range of industries to weigh in on how they’ve selected theirs. TL;DR: How to choose a domain name Your domain name sets the tone for your brand online, so picking the right one matters. This guide breaks down how to choose a domain name that’s clear, memorable and aligned with your business goals. You’ll learn what makes a name effective, which mistakes to avoid and how extensions like .com, .org or .ai can shape how your audience perceives you. The article also includes expert-backed tips to help you make a confident choice, whether you’re launching a new brand or rethinking an old one. Here’s a quick look at the key tips to guide your decision: Tip Why it matters Use a domain name generator Kickstart ideas and explore available options quickly Keep it short and memorable Helps with brand recall and easier typing Make it easy to type and pronounce Minimizes confusion and user error Avoid numbers and dashes These often complicate clarity and credibility Consider clarity and accessibility Choose names that are inclusive and easy to understand Target your area Localize your name if you serve a specific region Stay on brand Align with your tone, values and visual identity Include keywords Improves SEO and shows what your business is about Be descriptive Helps users immediately understand what you offer Pick the right domain extension Choose one that suits your industry, like .com, .store or .ai Do your research Check for availability across platforms and domains Check for trademark issues Avoid legal trouble by verifying name ownership Think long term Pick a name that can grow with your business Act fast Good names go quickly—secure yours once you find the right fit How to choose a domain name: 15 tips Use a domain name generator Keep it short and memorable Make it easy to type and pronounce Avoid numbers and dashes (usually) Consider clarity and accessibility Target your area Stay on brand Include keywords Be descriptive Pick the right domain extension Do your research Check for trademark issues Think long term Act fast Match your domain with social handles 01. Use a domain name generator In order to make the brainstorming process much easier and productive, start your journey towards picking a domain name for your site with a list of options, rather than a blank page. By using one of the best domain name generators , you’ll be able to get a broad range of ideas based on keywords or phrases related to your brand. Try Wix's domain name generator today. 02. Keep it short and memorable Technically speaking, domain names can stretch over an astounding 63 characters. Yet, a domain this long would be ill-advised, making for a tedious name that’s hard to type and remember. Instead, be sure to keep your domain short. A shorter name is additionally less likely to be misspelled. A domain name should ideally be anywhere between three and 12 characters long, and as a basic rule it should not exceed two to three words. If the name you had in mind happens to be longer than that, consider cutting it down or changing it altogether. In fact, the average length of the top 250 most popular websites is just 6.4 characters . As Sanks Nair, COO of Recall  shares: “Short and sweet was essential. [For Recall] the name needed to be easy to say, two syllables max, and roll off the tongue effortlessly. A short, memorable name strengthens brand recall and spreads faster through word of mouth.” Another hot tip from Sanks is to try out your domain name as a verb. She says, “From experience, a name that can turn into a verb creates a stronger brand. I was an early employee at Uber, originally 'UberCab.' Back then, no one would say, 'I UberCabbed here,' but today, 'I Ubered here' is natural. We wanted a name that could similarly evolve into common usage, like 'I'll recall that.'" 03. Make it easy to type and pronounce You don’t want potential visitors lingering over details such as spelling before hitting your page. For that reason, look for a domain name that will easily roll off the tongue - and fingers. It’s best to avoid frequently misspelled words, or anything that requires a double take before pronouncing. Run your chosen domain name by a few friends and see if they can get it right on their first attempt. If they struggle a little, go for a different name. As Ben Donovan, founder of Brand Builder University  notes, when he was selecting a domain name for his business, he focused on it being four things: meaningful, memorable, short and unique. With this in mind, Ben says: “A domain that's easy to remember sticks in people's minds and makes it simple for them to return or recommend it. Shorter domains are especially helpful, precisely because they're easier to type and share.” In case you’re planning on using your personal name as the domain, but your last name isn’t intuitive in its spelling, use a combination of your first and middle names instead. Alternatively, combine your first name with your specialty—such as “bakingwithsam.” Another good practice is to choose a domain name that is predictable, meaning your audience won’t have to second guess how to write it properly. With this in mind, refrain from shorthand and spell out your words. For example, go for “you” instead of “u” and be wary of words that can be spelled numerous ways (is it “ok” or “okay?”). Already have an idea? Check the availability with a  domain name search  tool. 04. Avoid numbers and dashes (usually) Unlike a password, your domain name shouldn’t be a string of characters that makes sense solely to you. Therefore, refrain from using special characters such as hyphens and numbers. So “gr8cakes-4all,” for example, would be an especially bad domain name. Numbers and hyphens are too often confusing and are harder to remember and type. Numbers leave people wondering whether to go for the numeral digit or to spell them out (is it a 10 or a ten?). Hyphens, on the other hand, are easy to overlook or misplace when typing in the web address and are not immediately within reach on most mobile keyboards. However, there may be specific use cases or situations where hyphens are relevant.  As Charles Hoffman, the owner of Guardian Pressure Washing  experienced, his first domain name choice, "guardianpressurewashing.com," was taken, so he used an alternative domain. His first option was to use a different Top-Level Domain (TLD) like ".org," ".net" or ".site." For example, he says he could have chosen "guardianpressurewashing.site."  According to Charles: “While the unprofessional stigma around using a TLD other than .com has largely fallen off over the years, I decided there was a benefit in taking a different approach. The URL that I went with was 'guardian-pressure-washing.com,' which I felt was easier to read because of the dashes. My work truck is wrapped with various branding, including my domain name. At a glance, people can easily discern the text in the URL.” Read also: 23 business owners share their worst domain naming mistakes 05. Consider clarity and accessibility When choosing a domain name, prioritize accessibility by keeping it simple, easy to read and free of ambiguous characters or confusing structures. This ensures it’s memorable, screen-reader-friendly and inclusive for a diverse audience while enhancing usability and SEO performance. Learn more about the parts of a domain name to help you with this decision. When it came to selecting a domain for Carepatron , CEO Jamie Frew says the most important factors were clarity, accessibility and alignment with our mission.  “We wanted a name that clearly conveyed our focus on healthcare while being memorable and easy for users worldwide to understand. 'Care' captures our commitment to healthcare and well-being, while 'patron' reflects support and partnership, a core part of our mission to empower both healthcare practitioners and patients.” Carepatron also prioritized simplicity and ease of recall, as a straightforward domain name makes it easier for users to find and remember us. Jamie says that “after brainstorming and testing various options, Carepatron stood out because it encapsulated our values and the experience we aim to create. It was a name that felt natural, approachable and mission-driven, which is exactly the qualities we wanted our brand to convey.” 06. Target your area If your business serves a specific city, region or country, consider adding your location to your domain name. Not only does this make it easier for local customers to find you, but it can also help improve your search rankings for location-based searches. For example, if you run a bakery in Miami, a domain like SweetTreatsMiami.com instantly tells people (and search engines) where you’re based. It’s a simple way to boost visibility and attract the right audience. You can also pair this with a location-specific domain extension (like .co.uk) if it makes sense for your market. Just keep in mind that while local TLDs are great for regional businesses, they might limit your visibility if you plan to expand globally. Think about where your business is headed in the next few years and choose a domain strategy that supports both your current and future goals. 07. Stay on brand with your name A great branding strategy is made up of many different elements that come together in telling one cohesive story. As Wix's head of brand maker, Yaya Aaronsohn, says: "At its core, branding hinges on trust. Think of it as a relationship between two individuals: the customer and the brand. Within this relationship, authenticity plays a critical role. It builds trust and creates emotional bonds. It fosters consistency, engagement and reduces reputation risks." Make sure you align your domain name with the rest of your marketing efforts, such as your business website, social media handles and general tone and voice. Doing so will ensure that your online presence speaks the same language and gives off the right message cross-platform. Your domain name can be either the same as your business name, a variation of it or your business name with an added keyword (as described below). If you’ve yet to name your business, spend some time thinking of a name that’s catchy and encapsulates the spirit of your brand. You can invent new words that have a nice ring to them (such as Wix and Google), look up meaningful terms in the dictionary or thesaurus, or elicit the help of a business name generator to get your ideas flowing. Furthermore, regardless of how similar to your business or personal name you want your domain to be, you’ll need to make sure the end result is perceived as a brandable name. This will ensure that your online address is perceived as unique and is much easier to remember. For example, “bakingwithsam.com” makes a much stronger impression than “samteachesbaking.com,” in spite of following a very similar pattern and intent. Learn more: Most expensive domain names Domain name trends Why paying for a premium domain is worth it, according to 17 business owners 08. Include keywords for SEO Through the practice of SEO, you can improve your chances of showing up on Google when people search for businesses such as yours. One of the best  SEO tips  to keep in mind is to include a relevant keyword in your domain name. This can help both site visitors and search engine bots associate your website with your main field of expertise, hence helping it rank better for that topic. Domains that contain a relevant keyword have a slight but measurable correlation with higher click-through rates from search results .  While beneficial, it’s equally important to use keywords in moderation and only when they fit naturally into your domain name. If not, don’t force it, as an overly optimized domain name can come across as spammy. In other words, this strategy for SEO in domain names is valuable but not a must. When including a keyword does work out in a natural and memorable way, then go for it. If you own a poke place called Aloha, for example, the domain for your  restaurant website  could be “aloahpokeshop.com.” Whereas if you’re creating a  photography portfolio , adding the word “photography” or the location where you’re based to your name can be a plus—such as “jimsmithphotography.com” or “nycweddingphos.com.” As Tom Smith, marketing team member at University Frames, Inc.  found, SEO and discoverability were paramount when they chose their business domain name. Tom notes: “We considered keywords frequently searched by our target audience. By incorporating 'university' and 'frames,' we ensured our domain naturally aligned with popular search terms, boosting visibility." You might also want to consider the keywords your target customers or users search for to find a similar product or service, and consider using that within your domain name. Another option is to research what competitors use and if it's relevant to your business. 09. Be descriptive While this tip may not be the case for every business or brand, it certainly can make an impact depending on your target audience and offering. For Featured.com this was a particularly important consideration for their brand.  As CEO Brett Farmiloe says, “Pulling the trigger on acquiring Featured.com wasn't an easy decision. It was pricey, especially for a young startup like ours.”  “What put me over the edge on the acquisition was the descriptiveness of the domain. We help people get featured in the media. Featured.com is the perfect, most descriptive word that accurately captures our customer value proposition. The simplicity is priceless and has dramatically impacted the growth of our business.” 10. Pick the right domain extension A domain extension, also known as TLD (top-level domain), is the suffix at the end of your domain name. This rightmost segment of your site’s address serves to identify some of its key elements, such as its purpose, location, or owner. While the most common extensions are .com, .org and .net , there are many types of domains that can serve different needs and offer alternatives in case your first domain name choice is already taken. (Check out the best .com alternatives , according to 33 business owners.) Jeffrey Gabriel, the CEO of Saw.com Incorporated , says, “Try to find a domain that is easy to spell and remember, in a domain extension your audience is comfortable with, and matches the brand of the business.” “If a company is B2B with a specific focus on selling to very tech-savvy individuals using a .AI or a .IO domain extension, it might make perfect sense, but if it focuses on consumers in the English market, then a co.uk might be the best option. Companies looking to have a presence in many different markets should always lean toward a short, easy-to-spell and memorable.COM domain that is easy to spell and remember in many languages.” Let’s take a look at what some of these domain extensions are used for: .com : When it comes to what .com is , this widespread domain extension is almost synonymous with the web. Standing for “commercial,” it's the most trusted and well-known TLD, and when in doubt, it’s usually the best option. .com domains are generally considered more credible, as users tend to trust them more than less common extensions. According to Stanford University research, .com domains have 37% higher user trust compared to other extensions.  The “.com” extension is associated with for-profit businesses. For example: wix.com. Other business-related TLDs are .biz , .tech , .digital or . company . .net : Referring to networks and what .net is , it's the second most common extension and is generally used by service providers such as website hosting , databases and collaboration tools. .org : Short for “organization,” this domain extension is most often used for non-profit and charitable organizations. For example: wikipedia.org. .info: This extension is an abbreviation for “information” and is primarily reserved for informative or educational sites. .me : An extension that’s highly fitting for an online resume, blog, portfolio website or personal brand. You can also consider .blog for a blog website specifically or .tv for entertainment related sites. Alternatively, both .site and .website are considered wide-ranging TLD. Other options to consider include: .me , .email , .fun , .world , .solutions , .top , .ninja , .art , .pictures , .directory , .studio , .cloud , .live , .party .co : Originally the country code top-level domain (ccTLD) for Colombia, .co has evolved to become a popular choice on the global stage. Often associated with “company,” it’s widely used by startups and entrepreneurs looking for a short, memorable, and innovative domain extension. .ai : Originally the country-code domain for Anguilla, .ai has taken on a new life as a go-to for artificial intelligence companies, tech startups and digital products. Its rise reflects the booming AI sector—it now sees over 20,000 new registrations   monthly, a trend likely to accelerate as AI adoption grows. While still technically a ccTLD, .ai is widely treated as a generic extension in practice and signals forward-thinking innovation to users and investors alike. ccTLD: Country code top-level domains are domain extensions that show off your physical whereabouts and might give your local SEO a boost. 56% of Google’s top three positions are held by ccTLDs . For example, “ .de” for Germany, “ .fr ” for France, " .nl " for the Netherlands, " .mx " for Mexico, ". br " for Brazil, " .be " for Belgium, “ .co.uk ” for the United Kingdom are all ccTLDs that signal local relevance to search engines. Learn more: New top-level domains and most popular domain extensions 11. Do your research Prior to purchasing your domain name, ensure that you’re not infringing on the competition. Research trademark and copyright databases, as well as competitor brands. Going with a domain name that has been adopted by other brands even indirectly (meaning in uses other than a domain name), could result in customer confusion and possible legal issues. It’s therefore worth spending time making an informed and well-researched decision. Once you have chosen a domain name, it is important to make sure that the domain name is available. You can check for its availability on various web hosting or domain registration websites. The domain name registration system, for example, maintains a database of all registered domain names and their IP addresses. All of this information is freely open to the public. Learn more: Domain lifecycle , How to find the owner of a domain 12. Check for trademark issues Before choosing your domain name, take a moment to check for trademark issues. This simple step can save you from legal complications down the road, like disputes, rebranding or even losing your domain. Start by searching for existing trademarks that might overlap with your chosen name. Use free tools like the USPTO trademark search database or resources available in your country. If your business operates internationally, the WIPO Global Brand Database is a helpful option for broader searches. Keep in mind that while many domain registrars check domain availability, they don’t screen for trademark conflicts. For added peace of mind, consider consulting a trademark attorney or legal professional—especially if your domain name is crucial to your brand. 13. Think long term with your domain name If you envision growth in your brand’s future, you might want to plan accordingly starting from early on. Purchase a few variants of your domain name to protect them from competitors, ensuring they remain in your hands. These variants might mean different domain extensions (both the “.com” and the “.net”, for example), or similar options of the same name that can be confusing for users (such as with or without “the” at the beginning). This strategy is particularly helpful when considering how to create a business email that aligns with your domain and offers flexibility for future growth. It’s possible to connect multiple domains to the same website , ensuring consistency in your branding and communication. Additionally, make sure that the domain name you choose won’t limit your business from expanding further down the line. For example, if your beauty parlor currently provides nail services, but you dream of one day branching out into hairdressing and spa treatments—make sure that your domain name is broad enough to encompass your future endeavors as well. A flexible domain name also makes it easier to brainstorm email name ideas that can adapt with your evolving brand. It's important to distinguish between choosing a domain name for your personal website and your business website, too. When choosing for your personal site or brand you can align it closer to your own personal interests, and be creative. For your business brand you will potentially need to think more professionally and consider what your competitors are doing. If you need help finding inspiration on a name that will distinguish one from the other, use a website name generator to brainstorm ideas. Read also: Tips for future-proofing your domain or 6 signs that it's time to change your domain 14. Act fast when securing your name Once you have made up your mind, you should register your domain name as soon as possible in order to ensure no one beats you to it. To do this, simply find an accredited domain registrar that will deal with the ICANN (Internet Corporation for Assigned Names and Numbers) on your behalf (looking through a list of the best domain registrars can help you with this process). They’ll protect your domain name and ensure that it remains yours and only yours for the entire duration of your purchase. If you’re curious as to how much a domain name costs and if you can get a free domain , note that prices vary based on different factors like the domain extension and the terms you select (such as securing a domain for a longer period of time). However, there are many website hosting platforms that include the first year of domain registration for free. By combining both a website host and a domain registration, these plans allow for an all-in-one business solution, where you can seamlessly build your website, purchase your domain, and enjoy professional online tools, all under one website infrastructure roof. 15. Match your domain with social handles Your domain name is only one part of your online identity. To build a consistent brand, make sure the same (or very similar) name is available across major social platforms like Instagram, TikTok, YouTube and LinkedIn. This way, customers can easily find and recognize you no matter where they interact with your brand. Before you commit to a domain, do a quick search to confirm that matching handles are free. If they’re already taken, consider slight variations that still feel on-brand and easy to remember. The goal is to keep your name uniform, simple and unmistakably yours across every channel. Why is choosing the right domain name so important? But fully understanding what a domain name is , and what a subdomain is , you can understand just how much impact it has when planning how to make your website . Here's why choosing the right domain name is so important.   Be perceived as a professional: Acting as your brand’s address online, a well thought out and customized URL will contribute to your site’s professionalism and authoritativeness, making your company appear more professional from a first look. Make your website easy to find: By picking a good domain name for your website, you can make it more memorable and help potential visitors find it with ease. A domain that represents your business while being easy to remember means more eyes on your site. How do you buy a domain name that’s not listed? Acquiring a domain name that is not listed for sale requires a more personalized approach, as the current owner has not yet expressed their intent to sell the domain publicly. You'll need to: Identify the domain name:  Clearly define the domain name you are interested in acquiring. Consider factors such as keyword relevance, brand alignment and memorability. Research the owner:  Use WHOIS lookup tools to gather information about the current domain owner, including their contact details. This information will be crucial for initiating communication. Direct contact:  Compose a personalized email or letter directly to the domain owner expressing your interest in purchasing the domain name. Be respectful, professional and clearly convey your reasons for wanting the domain. Offer negotiation:  Propose an initial offer for the domain name based on your research and understanding of its value. Be open to negotiation and willing to compromise to reach a mutually agreeable price. Persistence:  Understand that acquiring an unlisted domain name may take time and effort. Follow up with the owner politely and professionally, demonstrating genuine interest without being overly pushy. Alternative options:  Explore alternative options if the initial contact or negotiation proves unsuccessful. Consider using domain marketplaces, expired domain auctions or alternative domain names that align with your objectives. How to choose a domain name FAQ What's considered a good domain name? A good domain name is one that's memorable, easy to spell and relevant to your brand, business or purpose. It should be concise, avoiding hyphens and numbers that may cause confusion. Additionally, a good domain name reflects your identity and is unique, helping you stand out in the online space. Consider choosing a name that aligns with your content, is easy to pronounce and has a positive connotation. What to look for when buying a domain name? When buying a domain name, consider the following factors: Relevance:  Ensure the domain name reflects your brand, business or content. Memorability:  Choose a name that is easy to remember for visitors. Simplicity:  Avoid complex spellings, hyphens or numbers to enhance clarity. Keywords:  Include relevant keywords to improve search engine visibility. Availability:  Check for domain availability and consider variations if your first choice is taken. Domain Extension:  Select an appropriate domain extension (e.g., .com, .net, .org) based on your goals. Legal Considerations:  Check for trademarks and ensure your chosen domain doesn't infringe on others' rights. Domain History:  Investigate the history of the domain to avoid any potential issues. How do I go about buying a domain name? Decide on your domain name Check its availability, with a domain search tool Choose a domain registrar, like Wix Register your domain name Pay and confirm the purchase Connect to your website Really stuck for a domain name, how can I find one? Brainstorm with business partners, or even friends and family Use a domain name generator to get access to hundreds of potential names Use a thesaurus to find ideas for names or to use to combine words together to make a name Be inspired by what you read, watch and experience around you How does website hosting impact my domain choice? Your domain name should align with your hosting needs. For example, if you plan to launch an online store, choosing a domain that supports eCommerce hosting adds convenience and scalability. How do I find the domain name I want? Start by brainstorming words related to your brand, business or niche. Use a domain name generator to spark ideas and test different combinations, synonyms or word pairings. Check domain availability through a registrar’s search tool and if your first choice is taken, explore alternate domain extensions or variations that still feel true to your brand. What if my preferred domain name is taken? If your ideal domain name isn’t available, you have a few options: add a relevant keyword, location or niche term to your name, try a different domain extension or consider a slight spelling variation. You can also look up the domain’s owner via a WHOIS lookup and inquire if it’s for sale or keep an eye out to see if it becomes available in the future. How does domain privacy affect my website? Domain privacy, also known as WHOIS protection, shields your personal contact details from being publicly visible in the WHOIS database. This helps protect you from spam, phishing attempts and identity theft. Many domain registrars, including Wix, offer free domain privacy for eligible domains — it’s a smart, no-cost way to keep your personal information private. Can I change my domain name later? Yes — you can register a new domain at any time and connect it to your existing website. Just be aware that changing your domain may affect your SEO, existing backlinks and user familiarity. To maintain traffic, it’s a good idea to set up proper redirects from your old domain to the new one and update your links across social media, email signatures and business listings.

The perfect domain is just a click away: claim your domain →   Your domain name is undoubtedly one of the most important elements of your entire online presence and your website infrastructure . Not only does it act as the link between your audience and site, it also plays a crucial role in your branding and marketing efforts. And while you might put a lot of effort into brainstorming the best name to use for it, finding the best domain registrar to purchase it from, however, might prove to be slightly more challenging. Not only are these platforms riddled with jargon and acronyms you’re most likely not familiar with, their offerings also appear incredibly similar on the surface. To help you succeed in this search, we’ve put together a curated list of the best domain registrar options to buy from in 2025, as well as a series of tips on how to find the perfect match for your unique needs. TL;DR: best domain registrars Choosing the right domain registrar sets the foundation for your online brand. This guide covers the top registrars, highlighting their best features, pricing and who they’re ideal for. Whether you want a bundled website builder, affordable pricing or advanced management tools, this overview will help you pick the right partner for your business. You’ll find a straightforward comparison table to quickly see which registrar fits your needs—making it easier to register, manage and protect your domain as your business grows. Compare top domain registrars Domain registrar Best for Key features Wix Bundling with free web hosting and SSL certificate Integrated WHOIS lookup and protection, 24/7 support, free domain with premium plan, supports over 75 domain extensions Name.com Small businesses and solopreneurs On-trend memorable domains, Google Workspace and Wix integrations, trusted customer support Domain.com Straightforward use, long-term registration Fast beginner-friendly registration, multi-year purchase, complete DNS control Namecheap Cheap domain name registration Low-cost domains, free WHOIS privacy, live chat support Bluehost Pairing with web hosting Domain locking, hosting bundle deals, intuitive management platform NameSilo Affordable pricing and free extras Free WHOIS privacy, transparent pricing, bulk discounts HostGator Old-school domain extensions Domain locking, hosting bundles, 24/7 live chat and phone support 7 best domain registrars Wix Name.com Domain.com Namecheap Bluehost NameSilo HostGator 01. Wix Best for : Bundling with free web hosting and SSL certificate If you need a free web hosting platform in addition to a domain name, then choosing Wix is a no-brainer. On top of a long list of templates and Wix features for building a professional online presence, you’ll get access to powerful domain management tools, such as privacy protection (WHOIS protection), easy transfer, subdomains and a business email address. Furthermore, Wix will also provide you with 24/7 security monitoring, HTTPS and SSL protection, which are essential when you're learning how to make a website . Learn more about how to secure a domain name with our guide. The platform’s robust domain search tool helps you choose a domain name based on the availability of your name idea within hundreds of domain types . Any of these options can be registered as a free domain name for the first year with the purchase of a premium plan for your website. The pricing for each domain without a free voucher appears next to each option and depends on the type of domain extension, local currency and local tax laws. Afterward, you can extend your domain subscription for up to three years, with significant discounts applied for each additional year. Key features: Integrated WHOIS lookup and protection 24/7 customer support Free domain name for a year with premium plan Wix supports over 75 domain name extensions , some of the most popular include: .com domain , .de domain , .xyz domain , .co domain , .ch domain , .be domain , .store domain , .info domain , .tv domain , .tech domain , .company domain , .digital domain , .ca domain , .fr domain , .nl domain , . email domain , .gifts domain , .group domain , .live domain , .me domain , .media domain , .net domain , .today domain , .top domain , .org domain Learn more: Web host vs domain registrar Domain name management What is a domain name registrar? Is Wix really a domain registrar? 02. Name.com Best for: Small businesses and solopreneurs Name.com helps you find domains that get you found. Launch your business online, all with tools that make every step simple. You can build a cohesive and memorable brand, drive qualified traffic to your site, and create a secure, stable foundation for your business. Name.com’s platform is designed with solopreneurs and small teams in mind. You can find a short, memorable name that catches eyes and wins customers, develop your brand with trusted products like Wix and Google Workspace, and enjoy peace of mind as your business grows. Key Features: On-trend, memorable domains Best-in-class add-on products and services like Google Workspace and Wix Great customer support–Trust Pilot 4.3 rating 03. Domain.com Best for: Straightforward use, long-term registration Domain.com is the best domain registrar choice for those looking to register a domain name for several years and who don’t require web hosting. The beginner-friendly platform offers the most popular top-level domain extensions as well as numerous country code top-level domains, all of which can be purchased for up to five years. This registrar provides a wide array of domain management tools, including bulk registration, transfers, live chat support and DNS management, among other additional services. Pricing for a .com extension starts at $9.99/year, but you’ll need to pay an additional $8.99/year if you want to add WHOIS protection. The registration process is noticeably fast, taking just a couple of minutes overall. Key features: Fast, beginner-friendly registration process Multi-year domain name purchase Complete DNS control 04. Namecheap Best for: Cheap domain name registration As you might have guessed by its name, Namecheap stands out as one of the best domain registrar choices in terms of domain name cost . The platform provides a streamlined process that allows searching for individual domains or batches of up to 50. Furthermore, you’ll be able to see the WHOIS record of unavailable domains and make a bid for them through the site via DomainAgents. In spite of this lower pricing, with .com domains starting at just $8.88/year, Namecheap’s service holds strong against other domain registrars. All registrations include WHOIS protection, a user-friendly management system and an account panel. Additionally, the platform offers a handful of upsells such as G Suite integration, customizable email and web hosting. Key features: Low-cost domain name registration Free WHOIS privacy Live chat support 05. Bluehost Best for: Pairing with web hosting As one of the leading web hosting platforms, Bluehost offers domain registrar services in order to allow website owners to manage all of their site’s elements within a single platform. This makes it an especially attractive choice for new site managers, as well as those who are not planning to buy additional domains over time. This domain registrar offers hundreds of domain extensions, with pricing for .com domains starting at $12.99/year, and WHOIS privacy protection costing an additional $11.88/year. All domains can be registered for free in the first year when registering for one of Bluehosts’ web hosting plans. The platform includes access to a complete DNS control panel, domain locking, auto-renewal options and 24/7 customer support. Key features: Domain locking High-value hosting pairing deal Intuitive domain management platform It's common to ask can I buy a domain name permanently?  We explain why that isn't an option and how to use a domain long term. 06. NameSilo Best for: Affordable pricing and free extras NameSilo offers a simple and straightforward platform, making it a great choice for those looking for affordable domain registration without hidden fees. This is a top option for anyone seeking budget-friendly pricing with valuable free perks. Every domain purchased through NameSilo includes free WHOIS privacy, domain management tools and email forwarding. NameSilo’s pricing is competitive, with .com domains starting at $17.29/year. You can also register multiple domains at once and take advantage of bulk discounts. Another benefit is that NameSilo supports customers worldwide, with no restrictions based on billing address. Key features: Free WHOIS privacy protection Transparent pricing Bulk discounts for multiple domains 07. HostGator Best for: Old-school domain extensions Primarily known for its web hosting services, HostGator also offers a substantial selection of domain extensions and management tools as part of its one-stop shop for website owners. This includes a powerful DNS management dashboard, web hosting bundles and optional WHOIS privacy protection for an additional fee. Unlike other domain registrars on this list, HostGator focuses on 15 of the most traditional TLDs, such as .org .com and .net . With this in mind, you’ll need to search elsewhere if you’re looking for more out-of-the-box domain extensions. In terms of pricing, the registrar offers significant discounts when pairing a new domain with a web hosting plan: a .com domain starts at $12.95/year without hosting and costs as little as $2.99/year with a web hosting plan. Key features: Domain locking One-stop shop for website owners 24/7 live chat and phone support What is a domain registrar? A domain registrar helps you register and manage the unique domain name your website needs, like www.wix.com. Think of it as your website’s online address. Domain registrars act as a bridge between you and domain registries (the organizations managing extensions like .com or .org). When you purchase a domain, the registrar takes care of reserving your chosen name and linking it to your site. Beyond registration, many domain registrars offer tools to make managing your domain simple. You can renew your registration, update contact details or connect your domain to your website and email hosting. Choosing a reliable registrar is key—they’ll ensure your domain stays active and securely in your control. How to choose the best domain name registrar As you come to understand what is a domain name and the nuances of choosing the perfect one for your site, you'll find yourself in front of an endless list of options to purchase. When it comes to choosing the best domain registrar, you need to understand the main differences that set them apart. Even though they might all seem the same at first, a closer look shows that not all domain registrars offer similar extensions, management tools or privacy features. Now that we looked at the best domain registrar options of 2025 and their offerings, let's take a look at the main features you should keep an eye on: Privacy: Some platforms include WHOIS privacy protection (meaning your private contact information is not publicly available) in their offering, while others require an additional purchase for this feature. With Wix you can opt for domain privacy  for no extra fee when you register your domain. Add-ons: Check what additional products and services the domain registrar offers and pay attention to whether they’re trying to upsell you without your knowledge. Bundling options: Purchasing a web hosting plan and a domain name from the same vendor will allow you to manage everything within a single platform, and likely result in a significantly lower cost. Security:  Consider the infrastructure the registrar has in place to ensure your domain is secure.  Look for security monitoring, HTTPS and SSL protection. Attacks specifically targeting domains include domain hijacking, DNS spoofing , DDoS attacks , typosquatting, domain squatting  and malware distribution, so make sure to protect your domain. Pricing: Each domain name registrar offers different prices depending on several factors, such as type of extension and registration duration. Hidden fees: Many domain registrars offer aggressive pricing for first-time registrations that result in a much more expensive option upon renewal. Customer support: For your peace of mind, aim for a platform that offers live customer support 24/7. Expiration grace periods : Renewing your domain within the grace period after expiration ensures you don’t lose it, protecting your traffic and brand authority while keeping your online presence secure. ICANN accreditation:  Domain registrars are accredited by the Internet Corporation for Assigned Names and Numbers (ICANN) , which is the nonprofit organization that oversees the global Domain Name System (DNS) . Choose an ICANN-accredited registrar to ensure they meet industry standards and operate reliably.   Management tools : You need simple, reliable tools for DNS and settings to keep your site running smoothly. Transfer policies : Check how easy it is to transfer your domain to another registrar if needed. Some registrars have restrictive or costly transfer policies. Domain locking : Look for registrars that offer domain locking to prevent unauthorized transfers or changes to your domain. Reputation and reviews : Research the registrar's reputation and read user reviews to ensure they have a history of reliability and good customer service. Or ask yourself these questions: What is your budget? Think beyond the first year. Renewal costs can add up, so make sure you understand the long-term pricing to avoid unexpected surprises. Do you need other services? If you’re also looking for web hosting or a website builder, consider whether it’s easier to manage everything in one place. Bundling services can streamline setup and ongoing management. How important is privacy? Protecting your personal information is key. Look for registrars that include WHOIS privacy protection at no extra cost so your contact details stay safe. How much support will you need? Beginners often benefit from around-the-clock support. If you want guidance at any hour, check that the registrar offers 24/7 assistance through channels you’re comfortable with. What is the registrar’s reputation? Reliability, security and customer service matter. Before making a decision, review feedback from other users to ensure the registrar has a strong track record. Key features to compare to choose the best place to buy a domain name Feature What to look for Privacy Make sure the registrar includes WHOIS privacy protection so your personal contact info stays private. Some, like Wix, include this at no extra cost. Add-ons See what extra services they offer and check if they’re upselling things you don’t really need. Bundling options Consider getting your domain and web hosting from the same place. It’s easier to manage everything in one spot and can save you money. Security Look for solid security features like domain locking, HTTPS and protection against domain attacks. Pricing Compare prices based on your domain extension and how long you’re registering it for. Hidden fees Watch out for cheap first-year deals that jump in price when it’s time to renew. Customer support Choose a platform with reliable 24/7 live support so help’s there when you need it. Expiration grace period See if they offer a grace period after your domain expires so you can renew it before losing it. ICANN accreditation Stick with ICANN-accredited registrars to be sure you’re working with a trusted, industry-approved service. Management tools Make sure you get simple, reliable tools for managing your DNS settings and keeping your site running smoothly. Transfer policies Check how easy it is to transfer your domain to another registrar if you ever need to. Domain locking Look for registrars that offer domain locking to help prevent unauthorized changes or transfers. Reputation and reviews Do a quick search to see what other customers say about them. A good track record makes a big difference. How much does a domain name cost? The cost of a domain name varies depending on a number of factors, including the domain extension (e.g., .com, .net, .org) the popularity of the domain name and the registrar you choose. In general, you can expect to pay between $10 and $20 per year for a new domain name with a popular extension, such as .com or .net. However, some domain names can be much more expensive, especially if they are short, memorable or relevant to a popular keyword. For example, the domain name cars.com sold for $872 million in 2014. And in 2021, the domain name insurance.com sold for $38.5 million. Once you have registered a domain name, you'll need to renew your registration. Renewal prices are typically higher than the initial registration price. If you're on a budget, there are a few ways to save money on domain names: Choose a less popular domain extension, such as .net or .org. Register your domain name for a longer period of time, such as two or three years. Look for discounts and promotions from domain registrars. There are also a few ways to get a free domain name. For example, some web hosting providers offer a free domain name when you purchase a web hosting plan. And some domain registrars offer free domain names to students and non-profit organizations. Sometimes, when looking for a premium domain name, it can be worth considering using a domain broker, although for most businesses a domain registrar is more than capable of helping you choose and register a domain name. How to choose a domain name Choosing a domain name is a crucial step in establishing your online presence. A well-chosen domain name can enhance brand recognition, improve search engine rankings and attract visitors to your website. While shorter domains can be easier to remember and type, it's not essential for your domain to be super short. What matters most is that your domain accurately represents your brand and is memorable. Einat Shafir, Product Manager Here are some guidelines for selecting an effective domain name: Keep it memorable: Aim for a domain name that is easy to remember and spell. Shorter domain names are generally more memorable and less prone to typos. Reflect your brand: Choose a domain name that aligns with your brand identity and conveys the essence of your business or website. It should be relevant to your target audience and the type of content you offer. Use relevant keywords: Consider incorporating relevant keywords into your domain name, but avoid keyword stuffing or forced phrases. Keywords can help improve search engine visibility and attract visitors who are searching for specific terms related to your website. Choose the right TLD: The top-level domain (TLD) is the extension at the end of your domain name, such as .com, .net or .org. If possible, opt for a .com TLD, as it is the most recognized and trusted extension. However, newer TLDs like .co can also be effective if they fit your brand and purpose. Check for availability: Use a domain name search tool to check if your desired domain name is available. If not, consider alternative spellings, variations or different TLDs, or explore other options with a domain name generator . Once you've chosen a domain name, register it with a reputable domain registrar and ensure it's properly configured for your website. Your domain name is your digital identity, so choose wisely and make it a memorable representation of your brand. Learn more: What is a parked domain? I have a domain name, now what? What is a .com domain? What is a .net domain? Best domain name registrars FAQ What is the Domain Name System (DNS)? The Domain Name System (DNS) is a system that translates domain names into IP addresses. IP addresses are the unique addresses that computers use to communicate with each other on the internet. When you type a domain name into your web browser, the DNS system looks up the IP address for that domain name and then directs your browser to the correct website. How long does domain registration take? Domain registration usually takes a few minutes to complete. However, it can take up to 24 hours for the domain name to be fully propagated and available to the public. Do I need a domain for a website? Yes, you need a domain for a website. A domain name is the address of your website on the internet. Without a domain name, your website will not be accessible to the public. Does it matter which domain registrar I use? In most cases, it doesn't matter which domain registrar you use. However, there are some factors that you may want to consider, such as the price, the features offered and the customer service. What is WHOIS privacy and do I need it? WHOIS privacy hides your personal info from public WHOIS database and prevents spam and identity theft. It's highly recommended and helps maintain domain ownership rights. Wix offers free WHOIS privacy. Do all registrars offer the same TLDs (Top-Level Domains)? No, TLD offerings vary although most offer the common TLDs (.com, .net, .org). Some specialize in country-specific TLDs or new ones. Wix supports 80+ TLDs. Do registrars offer additional services like SSL certificates? Yes, many registrars offer additional services such as : SSL certificates Website builders Email hosting Domain privacy DNS management How secure are domain registrars? Domain registrar security varies by provider. And might include two-factor authentication, domain locking and secure payments. Wix uses industry-standard security measures to protect its users domains.

Turn your ideas into a website you love with Wix →   If you’re wondering, “Do I really need a website?”—you’re not alone. With social media, marketplaces and AI tools, many people are left wondering if a website is still necessary. The short answer? Yes. “Social media is like speed dating—it gets you noticed, but your website is the real date where trust is built, connections deepen and relationships grow,” says Oz Golan, a product manager at Wix. “Unlike social media, where users scroll past in seconds, your website provides a dedicated environment for customers to learn about you, connect with your brand and make meaningful decisions.” “Furthermore, we've seen time and time again how even the mightiest platforms can quickly vanish, taking your hard-earned presence with them,” adds Judit Ruiz Ricart, Wix’s strategic project manager.  For freelancers, entrepreneurs and small business owners, a website offers a distraction-free space to stand out and grow. This guide will break down the reasons why having a website matters and how you can create one without technical skills.  Learn how to build a website from scratch  using a website builder  or an AI website builder . Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. Wix is all about simplifying the process so you can focus on what matters most—bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. What can you use a website for? A website is so much more than a place to share information. “It provides a stable, long-term foundation that gives you full control over your online presence, from search engine visibility and content presentation to lead generation,” sums up Judit. There are countless types of websites  and customizable website templates  you can use to meet your needs. Whether you’re building a brand, selling products or offering services, a website allows you to:  Share who you are: Introduce yourself, your mission and what makes your work unique in a way that feels authentic and true to you. Engage with your community:  Share updates, tell your story through blogs or share videos and images to connect directly with your audience. Turn traffic into customers: Make it easy for people to book your services, shop your products or send inquiries with features like contact forms or an eCommerce website . Show your expertise: Include testimonials, case studies or add an online portfolio  to build trust and demonstrate your skills. Provide valuable information: Include an FAQ page , outline your services or share resources that help your audience find the answers they need.  Learn more:  Best AI website builder  Free website builders  Cheap website builder  Personal website builders  Website builders for small businesses Why you need a website to grow, connect and succeed Credibility and professionalism Control over your brand and messaging  Marketing and growth opportunities More sales and lead generation  Competitive advantage  01. Credibility and professionalism Having a website is a key part of how others perceive you. “We live and breathe the stories of successful independent brands here at Wix,” says Wix’s head of marketing content, Maria Hayday. “And something that comes up all the time is the need for a recognizable, trusted ‘house’ that ties a brand together.  “A website proves you’re a serious, legitimate entity. I’m always a little suspicious when a brand I’m interested in doesn’t have their own website when I search for them online.” Without a website, you risk coming across as outdated or untrustworthy—or simply being forgotten. Meanwhile, a well-made website can help you make a strong first impression. It provides a space for you to tell your story and show off your vast experience, alongside your credentials.  “Real trust is built through sustained engagement. And unlike fleeting social media interactions, a website allows your business to showcase detailed content—testimonials, case studies and rich storytelling—which are all essential for building authority and trust,” notes Oz.  Pro tip: Personalize your website by securing a domain name  that reflects your brand identity or goals. Not sure about the process? Use a domain name search  or a domain name generator  to search available names.  02. Control over your brand and messaging Relying only on social m edia limits how you present your brand. Algorithms change, platforms disappear—but your website remains yours. A website gives you full creative control to express yourself or vision without restrictions. Whether it’s through web design , your website layout  or content, your site becomes a personalized space and “is really the best place to tell your full story,” according to Maria. Take Muted Luxe , as an example. The UK-based jewelry brand uses its site to demonstrate its devotion to handmade, sustainable products. “Muted Luxe is a quiet rebellion against the rush of fast-fashion and mass-produced homeware,” reads its About page, where visitors can learn about how the business was founded. Learn more: What is web design? Within the website, visitors can also find blogs imploring them to consider buying gold-plated jewelry. They can also shop for items or explore wholesale and white label opportunities. No matter how they spend their time on the site, it’s clear that Muted Luxe has a very specific mission and aesthetic.  As evidenced, when you fully own everything you create, you can influence the kinds of opportunities that come your way. Discover more about the differences between a website vs. social media . 03. Marketing and growth opportunities A website opens the door to endless opportunities for growth and visibility. “It’s a space where visitors can find your full offering, and you can manage all your ventures and revenue streams,” says Maria. “Today, entrepreneurs are branching out into all areas. For example, it’s rare for a hospitality brand to just need a booking solution. They’ll likely want a blog to share recipe ideas or a store to sell merch.” Your website acts as a hub, where you can launch events, promote special offers or explore other revenue streams without having to direct people to multiple platforms. And if you’re using Wix, these business solutions come built-in, so you don’t have to worry about managing multiple apps either.  From a marketing perspective, one of the most powerful tools at your disposal is search engine optimization (SEO). By incorporating strategies like adding relevant keywords and publishing valuable content, you can potentially get your site ranking higher on search engines like Google.  “A website enables your business to be referenced by AI-driven search platforms [e.g., LLMs, GenAI tools], too,” adds Oz. You can also manage all of your marketing strategies  from one place. Use tools like email marketing  to target, engage and retain your audience. Share updates, offer free resources or learn how to make a newsletter  to encourage visitors to return. Combined with features like call-to-action (CTA) buttons, your site turns casual visitors into loyal customers. Pro tip: Starting a blog  is one of the easiest ways to boost your SEO. Using a blog maker , you can easily publish fresh and engaging content that increases your site’s visibility and helps more people discover what you have to offer. When optimized with blog SEO , blogs can drive more organic traffic to your site.  "Don't be afraid to start small with your SEO content strategy. Start by focusing on basic on-page optimizations and best practices, such as including keywords in headings. Once you're confident your blog audience can be found through organic search, you can start planning a more advanced content strategy, which involves clustering and implementing advanced SEO techniques." - Rebecca Tomasis, blog SEO team lead at Wix 04. More sales and lead generation A good website is one of the best tools for driving sales and generating leads. It acts as a 24/7 storefront, always ready to engage potential customers and guide them toward taking action.  Oz points out that “a website isn’t just about making a sale; it’s a platform for lasting engagement. Features like newsletters, memberships and personalized experiences keep customers connected beyond their first visit.” With strategically placed CTA buttons, signup forms and offers like free trials or downloadable guides, you can collect valuable visitor information to nurture future relationships. Features like live chat, personalized pop-ups and integrated bookings systems make it easy for users to connect and move further along the sales funnel. Don’t underestimate the power of web analytics  either, notes Judit. “A website offers a wealth of data on your audience—from demographics and interests to granular behavioral insights—enabling data-driven decisions.” Use tools like Wix Analytics  to track visitor behavior and to identify which page drives the most engagement. This, in turn, can help you fine-tune your strategy for better results. For example, if you see that users frequently visit a specific product page but don’t convert, you can tweak the content or offer targeted discounts to encourage a purchase. For online sellers, understanding what is eCommerce  and how it works is the key to building a strategy that drives results. Your site can simplify the checkout process by offering a secure payment option like Wix Payments , and intuitive website navigation . You can upsell or cross-sell at checkout and stay in control of the entire shopping experience. By learning how to make an eCommerce website , you can create a smooth shopping experience that keeps customers happy. Learn more: Does my business need a website Business website templates 05. Competitive advantage There’s no doubt—a website sets you apart from the competition. Unlike social media or word-of-mouth marketing, your website serves as your own unique space, customized to reflect your personality, values and vision.  “Instead of competing for attention on a crowded feed, a website puts you in control of the customer journey—it provides a distraction-free environment where visitors can explore your brand,” says Oz. On a more practical note, he recommends creating dedicated landing pages for specific campaigns, promotions or audience segments. You can weave in customer testimonials or feature-by-feature comparisons, just like Green Heffa Farms  does right on its homepage. Visitors are greeted with a thought-provoking video, testimonials and copy boldly stating “why we are the better choice.”  Ultimately, you control the narrative on your site and can freely express what makes your brand so special. You can offer a fully branded experience that makes your business hard to forget.  Pro tip: Think of your website as your competitive edge. If you’re looking to take the next step, learn about Wix’s free website hosting  solution, or explore how to host a website  and what is web hosting . Ready to make your website? If you’re convinced that having a website is the way forward, the next step is deciding how to build it. Website builders, like Wix, make the process simple and accessible for anyone, regardless if you’re a beginner or a pro. With drag-and-drop editors and powerful built-in features, you can design a professional website with no experience. Website builders come packed with everything you need to create a site. They offer integrated SEO tools to boost your site’s visibility, mobile-friendly designs to make sure your site looks great on any device and customizable and simple website templates to match your unique style. You’ll have access to features to help get your site up and running in no time. Learn more: Squarespace alternatives  Wix vs. Squarespace Shopify alternatives Wix vs. Shopify WordPress alternatives Wix vs. GoDaddy Do I need a website? FAQ Do you really need a website anymore? Yes, a website remains essential for businesses and professionals. It acts as a reliable home base for your online presence—accessible anytime, anywhere—and provides a level of control and professionalism that social media alone cannot offer. Is it still worth it to have a website? Absolutely. A website builds credibility, expands your reach and gives you the freedom to tell your story your way. It’s also a long-term investment in your brand, offering tools to analyze and grow your audience.  Do you really need a professional website? A professional website makes a world of difference. It creates trust, offers seamless user experience and shows your audience that you take your brand seriously. Plus, it’s often the deciding factor for customers choosing between you and your competitors.  How necessary is a website? A website is more necessary than ever. It’s a powerful tool to connect with your audience, showcase your products or services and adapt to the changing landscape of online businesses. What are the benefits of a website? A website helps you stand out by establishing credibility, reaching a broader audience and providing 24/7 access to your brand. It’s a platform to showcase your unique value, track engagement through analytics and continuously optimize your growth.