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When it comes to capturing leads, the "one size fits all" landing page is long dead. Today, with the help of a landing page builder , any marketer and business owner can choose from varying types of landing pages to fit their campaign goals and sales funnel. There are many business cases where one type of landing page would be much more fitting than another. For example, you might be looking to get subscribers while others want to sell a product right away. By getting familiarized with the most commonly used types of landing pages, you will be equipped to make the best choices for your business needs. You'll also be able to make the best decisions when it comes to planning the design of your landing page . Ready to create a landing page? Get started with Wix today. What is a landing page and how does it work? First, what is a landing page? In simple terms, a landing page is a web page visitors reach after they've clicked a paid search engine result, banner ad, promotional email or link. The purpose of a landing page is to drive conversions which can be attained with clear CTA's such as "free trial," "contact us," and "subscribe." Compared to other web pages, the main benefit of a landing page is that it includes only relevant information about your offer. Because of this, they're much less averse to "leaks" than other web pages, as visitors are presented with a targeted CTA and don't have the option to navigate to different sections. Learn more: Website vs landing page Depending on your goals, you can build different landing pages. This will allow you to optimize conversion depending on the intent of each traffic source. Pro tip: Check out some of the best best landing page builders to help you get started. Most common types of landing pages Lead capture landing page Click-through landing page Splash page Squeeze landing page Thank you landing page Long-form sales page Unsubscribe landing page Coming soon landing page Product page Event landing page 01. Lead capture landing page Lead capture pages are one of the most common types of landing pages. On them, a marketing message is shown about your promotion and an email address is required to receive the offer. Ebooks, white papers, guides and webinars are popular assets used on lead capture landing pages. Pay-per-click (PPC) ads often use lead capture landing pages as their destination point, as they have no exit path other than submitting information - leading to higher conversion rates and better ROI. As you customize your lead capture landing page template , remember to include strong headlines that explain your offering's benefits. Try to be visual, add CTAs and ask for the exact user information you need (name, email, company name, job title, etc.) to qualify the lead. Alternatively, check out some of the best AI landing page builders to get started even faster. Company use: Capture leads and build lists for email marketing, newsletters, prospecting and inbound sales. You can also consider using squeeze pages for a similar purpose. 02. Click-through landing page A click-through landing page provides detailed information about an offer to persuade the visitor to "click-through" to a transaction or conversion page. These types of landing pages usually act as a bridge between an ad and the online store you built using an online store maker . They allow users to explore a service or features in detail without immediately prompting them to make a purchase. Instead, businesses offer free trials, coupons or add value that will make a visitor continue in their buyer's journey by clicking-through to the next stage. You can customize any of these landing page templates with your message and click-through button. Company use: Elaborate on an offer and get a user to click-through to a purchase page. 03. Splash page A splash page is there to grab a site visitor's attention as it appears on your screen before arriving at the expected end destination. After all, "to make a splash" means to attract a great deal of attention. Unlike most other types of landing pages, splash pages are not focused on conversion but rather to fulfill a specific goal. They’re commonly used as an intermediary page to make an announcement, such as to inform about a conference, event or promotion. Other times, a splash landing page is used to ask a visitor's age or language preference and then proceeds to let the visitor enter the site. These pages have little copy, use a background image, and often don’t ask for too much information. Company use: Set a language preference, enter an age, or make announcements before the visitor enters your site. 04. Squeeze landing page Sometimes it’s good to be straight to the point and “squeeze” the information you need right out of a visitor. Wait, isn’t that a lead capture landing page? Not exactly. Squeeze pages are typically shorter and smaller and don’t use images or a lot of text. While both types of landing pages have no exit and clear CTAs, squeeze pages are less about educating about an offer and are more about driving transactions. Also known as an “opt-in page,” they usually offer ebooks and other downloadables. Other common uses of the squeeze landing page format include appointment booking for services such as consultations or open house inspections. Furthermore, this page style is especially popular among those who are just learning how to create a landing page , as they allow for great results with minimal time investment. Company use: Collect users’ email addresses on a brief and short page in exchange for a free offer. 05. Thank you landing page We all know that saying "thank you" shows good manners, but when it comes to a thank you landing page, these two simple words can also benefit your lead nurturing efforts. Evidently, this is an interested customer, so don't waste an opportunity to get more engagement from this lead. Once a customer fills a form or makes a purchase, thank them and then suggest additional offers, products and services to your visitor. Other business ideas for using thank you landing pages include: Showing social proof Offering discount code Linking to your blog Asking the user to follow you on social media Company use: Nurture customers or leads with additional offers and strategic content. 6. The long-form sales page Have you ever watched an infomercial on TV and thought, “I would never buy such a product,” but the longer you listened and the more information you got, you suddenly started to consider making the purchase? Well, one could say long-form sales pages are the online version of an infomercial. This type of landing page is used in the lowest part of the funnel as you typically ask for payment instead of just an email. Your goal is to pitch your product with convincing testimonials, quotes, videos and CTAs to persuade the visitor to buy. It might require adding a discount code to your long-form sales landing page template to help them make the final commitment, but urgency and good copywriting can also do the trick. Just make sure to add as much important information as possible. Company use: Close the sale with convincing long-form content that will lead customers to check-out and pay. 07. Unsubscribe landing page An unsubscribe landing page is a lot like a break-up. And when you really love and cherish someone, you don’t let them go so easily. Similarly, in business, you don’t let a valuable subscriber leave without giving it one more chance for it to work. There is room to be witty on this type of landing page and provide them with a compelling reason to stay. If users are trying to unsubscribe from your email marketing campaigns , try to keep them by allowing them to customize their email preferences to stay up to date with your brand in a lower capacity or frequency. For unsubscribe landing pages aimed at users who are canceling a paid subscription, you can showcase your products or services one last time or find an incentive such as a discount to get them to engage with your business again. If they insist on cutting the tie, you can ask them to follow you on social media as a parting gesture. Company use: A last chance to keep a user interested in your business by adjusting your cadence or giving them an incentive to stay subscribed. 08. Coming soon page It's never too early to hype up your upcoming product or business launch, and a coming soon landing page is the perfect place to do so. Using a coming soon website template , you can give a sneak peek of the exciting things you're working on without providing a full reveal. Consider adding a launch date or countdown so that people know when to come back to experience your offering. Most importantly, add a "notify me" email form fill so that you can send them a message with a link back to the landing page once you've hit launch. Furthermore, having a relevant email list before your page is live will set you up for success for future marketing campaigns. If you’re not launching a new line but rather revamping your site, you can use a website under construction template instead. Company use: Tease an offer and collect warm leads for an upcoming launch or website update. 09. Product page Most website homepages allow visitors to navigate and explore several products and offerings. But what if you want a user to see a specific product when they land on your domain? For that, you have product landing pages. Common in retail and tech, this type of landing page will give a complete breakdown of what the product is, how it works, its features and the problems it solves. To help you decide which products to create product landing pages for, review your website analytics to see which of your products is researched the most and gets the majority of visits. As for the landing page design , we recommend adding many images and rich media to your product landing page template . You know what they say, a photo is worth a thousand words. Company use: Showcase a strategic product. 10. Event landing page In this day and age, we're always stretched for time and have a million places to be. Therefore when you're hosting an event, conference or meet-up, people want to know why it's beneficial for them to invest their time and attend. To do so, create an event landing page that includes all relevant details and information, as well as a registration form. You can do this with the help of online scheduling software . When using the event landing page template , consider adding a countdown to the event date and including videos or photos from past events you’ve hosted. By doing so, you can give people a taste of the event or even create a sense of FOMO (fear of missing out) if they don't sign-up. Additionally, in order to increase your submission rate, ask only for the most important registration information. Company use: Provide event information, drive more event registration and attendees. How to choose the best type of landing page and which is most effective To choose the right type of landing page for your business, you should consider a few factors. First, which goals do you want to achieve? Is it more newsletter subscribers, sales or event sign-ups? Then, ask yourself - who is your audience, and where are they in the buyer's journey? To find this out, think about what you want them to do after they fill a lead form. Many marketers and business owners use Wix Analytics to understand which previous page or channel the visitor came from. By paying attention to the visitor's source, you can better determine their motivation and intent on your destination page. Meaning, a passive click from an email newsletter vs. an active product Google search can indicate a different motive and hence needs another type of landing page. Furthermore, it's best practice to research your competitor's landing pages, run A/B tests and utilize a heatmap when making landing page decisions. Using the A/B testing method in conjunction with a heatmap, you can get data on your visitors' behavior on the site, make design changes and increase your overall conversion rate. If you'd like a little more help before getting started, take a look at our landing page examples and review these landing page best practices . You can also delve deeper into dynamic landing pages and when to use them. Then start counting your many leads.

After using a website builder to create a website for your business, consider starting a Facebook Business Page to grow your online presence. For starters, you’ll find many potential members of your target audience there: With nearly 2.93 billion monthly active users in 2022 , Facebook, whose parent company is now called Meta, is the most used social networking platform in the world. Facebook also offers social media marketing tools to create and distribute valuable content that forms strong online relationships with your existing customers. In this article, we’ll show you the ropes of setting up a Facebook Business Page to attract an online following. We’ll also give you tips on what to do after you get an uptick of “Likes” to keep followers engaged. What is a Facebook Business Page? Before we dive into what goes into your Facebook Business Page, let’s first go over some basic terminology. Unlike creating a personal Facebook page , a Business Page is meant to represent your company or organization, connect with your target market and strengthen your brand online. To help achieve your Facebook marketing goals, Business Pages are equipped with special features that are not available on regular personal accounts, such as: Creating ads and promoting paid posts Scheduling posts Targeting specific user groups for specific posts Allowing multiple admins and editors to manage the Page Collecting and displaying reviews from customers Analyzing of your page’s activity and tracking the success of your social posts But these capabilities are not the only thing differentiating Business Pages from personal profiles. The nature of your content and the tone you write in, need to distinguish themselves from the casual social media interactions that you might engage as a private individual. How to create a Facebook Business Page 1. Do the prep work 2. Create engaging visuals 3. Write an 'About' description 4. Coin the right username 5. Post right away 6. Use pinned posts 7. Customize your CTA 8. Set up Messenger 9. Send invites 10. Grow your followers base 11. Get verified 01. Do the prep work As you approach creating your Facebook Business Page, start with some research. Study your target audience to find out how to efficiently entice them: What captivates your intended demographic groups? How do they communicate on social media? What type of lingo and visual language do they prefer? You can answer these questions by reviewing Facebook pages of industry competitors that are similar to yours. With this information, you can start developing a posting and communicating strategy. Prepare a list of social media content ideas for future posts that have strong engagement potential and figure out what frequency of posting will be most effective for your audience. 02. Create engaging visuals When it comes to social media, you cannot underestimate the power of good did you find historically that blog rankings would increase in line with traffic jumps? In addition to a captivating cover photo and the business profile pic, prepare a handful of professionally shot products, workspace, and event photos. Use an image resizer to make sure social media image sizes are set to the right dimensions for Facebook. Depending on your type of business, you may want to prepare video marketing content. Great ideas for social videos include a demonstration of your product or service in action, tips and recommendations you can share as an expert, a testimonial interview with a client or a behind-the-scenes look into how you work. 03. Write an ‘About’ description When you visit any successful Facebook Business Page, you’ll notice the ‘About’ tab. Brands use this space to portray a brief description of what they offer and why they are the best in their field. Facebook will prompt you to enter this description as part of the process of creating your Business Page so have it ready to go beforehand. This short text needs to be both inspiring and to-the-point. Check out the ‘About’ sections of Wix for an example. You should use the ‘About’ section to include a link to your website, as well as your contact information and possibly a business address, if relevant. These details appear in your page’s main tab and are often used by visitors looking to get in touch. They also demonstrate your brand’s trustworthiness by showing that you run a real and approachable business. 04. Coin the right username The username you select for your Facebook Business Page is important for two reasons. For one, it will determine your Page’s URL, which according to best practices should be short and memorable. That’s because your username will show up when all of your current and potential fans search for your company on Facebook’s search engine. Thus your Facebook Business Page needs to be recognizable among the many other search results to show up. Second, fans use your page username when they want to tag you in a post or comment. If your name is not intuitive enough, they won’t be able to locate your page and you could miss out on the opportunity to increase your social media engagement . 05. Post right away Once your Facebook Business Page is ready to go live, it’s time to post. Publish several posts, at least three, that include engaging titles and images that represent your brand. You can begin with a Welcome post, introducing yourself to the Facebook community and inviting people to get in touch. Since these posts will be published before you gain a real following, it’s probably wise to reserve your strongest ideas for later posts. 06. Use pinned posts Past posts decrease visibility with time because they get pushed down your main timeline as new ones are published. If you have a particular message that you want to highlight to visitors, you can publish it as a post and then pin it to the top of the page. This way, the post stays in a prominent position on your Facebook Business Page and remains as the first thing that visitors see. You can always unpin the post when you want to, and even rotate between different posts that you want to emphasize. 07. Customize your CTA Calls-to-action are short phrases that prompt your online audience to take immediate action. When it comes to your Facebook Business Page, tailor your CTAs to the platform’s particular culture as well as your specific social media branding language. Whether you are asking followers to subscribe to your email newsletter, comment on or share your posts, visit your website or purchase products, you want to leverage Facebook’s strengths as a visual and social platform to make your CTAs more effective. Use captivating images and strong active verbs to motivate your followers to immediately act. Give them a clear incentive that shows that they have something to gain. Integrate trending topics, special occasions or holidays to make your CTA relevant to the here and now. 08. Set up Messenger Small businesses, entrepreneurs and self-creators can use Facebook’s Messenger to communicate with followers and customers privately and directly. This is an effective marketing tool for companies and brands to hold one-on-one conversations with their target audience and potential clients. With Messenger, you can answer questions on the spot, complete reservations and bookings and offer personalized social customer care. You don’t need to be online 24/7 to offer Messenger as a contact option. Facebook lets you set up your operating hours , so that the Messenger appears active only when you are available. You can even use the Facebook chatbot for basic questions and answers to satisfy your followers’ need for immediate support. 09. Send invites One of the most effective ways to launch a followers base is to send invitations to your Facebook Business Page from your personal profile. Especially at the early stages, when your page is still young and fresh, mobilizing your Facebook friends can give you a great boost to the page ‘Likes’ number. Ask colleagues and friends to help spread the word and invite their own friends to ‘Like’ your Facebook Business Page. 10. Grow your followers base As the owner of an emerging Facebook Business Page, you can’t expect people to just show up and engage. You need to be proactive about promoting your page and increasing your page ‘Likes.’ On your website, you can add a Like Box to help your visitors interact with your Facebook Business Page. Additionally, Facebook offers a variety of other ways for page admins to attract new followers: Regularly post engaging content: Design posts according to what will make your target audience want to see more of what you have to offer. Whether you move on to Facebook Live, or create interactive campaigns, excellent content will attract people to your page. Incentivize followers: Facebook’s greatest advantage for business owners is that it can convert followers into promoters, just by clicking ‘Share.’ Encourage this transformation by offering special promotions, gifts, and deals to those who share your post with their own networks. Give your fans a good reason to become your promoters. Create virtual community: Seek out other brands, artists or organizations that are relevant to your own work, and ‘Follow’ their pages. Joining a relevant network will help increase your social media presence. Consider paid promotions: Control how much you will spend to expand your reach. You can also define which groups get to see your promoted posts, giving you access to a highly-targeted audience. To learn more, check out this guide outlining the best practices for Facebook advertising , along with some of the best Facebook ad examples for inspiration. 11. Get verified Ever noticed the little checkmark you see next to the username of some Facebook Business Pages? That icon signals to followers that Facebook has verified the page as authentic and reliable. Getting your page verified will add to your trustworthiness. Read Facebook’s guidelines to get your Page verified . Pro-tips for your Facebook Business Page: Be an attentive admin: Treat your Facebook Business Page as a channel to communicate and engage with your audience. You should frequently respond to comments, visitors’ posts or private messages. Explore Facebook’s content options: Your Facebook Business Page offers you various ways to publish content, from Live video broadcasts and Polls to special Events and Offers . Take the time to learn how these features work, what new Facebook features are available, and how they can help to promote your Page or increase engagement. Analyze your page stats: A constant part of running a Business Page is measuring and tracking the performance of your content. Facebook’s analytics tool, Insights , lets you know what’s working and what’s not so great about your page activity. For example, monitor your page view number and your popular sections alongside your likes, shares, and comments on a post level to refine your content strategy and set new goals.

In our own lives, we all belong to a community, whether that’s family, a neighborhood or a workplace. These strong relationships thrive on being mutually beneficial. Today’s online communities are a way for businesses to be part of that equation and give consumers that same sense of connection. While every business needs to plan how to make a website and build a social media presence, they can also use those platforms as a meeting place for people interested in their brand. This article will focus on all the essential steps to creating an online community around your brand, from finding the right niche to creating a comfortable space for all group members. What is an online community? An online community is a group of people whose members, connected by a shared interest or purpose, interact with one other via an online platform. For many, being part of an online community may feel like a social occasion among friends, colleagues and even family. In fact, you’re probably already partaking in an online community like Instagram, Facebook, TikTok or Twitter. These public social networks are just one of several types of online communities, proving that there’s lots of variation in how we choose to associate with other like-minded people. A second form of online community is known as a branded community . This lets businesses bring people together under an overarching theme that’s related to their product or service, whether that’s vegan food, fitness or art. Customers get to reinforce a bond with their favorite brands. Take the example of Stakiwi Colours , an international company that sells handmade artisanal watercolors and that uses an online forum to engage its audience. Upon entering its forum, visitors will immediately find guidance for choosing the right pigment, ink and every tool needed to start watercolor painting. Stacey Dodd, creator of Stakiwi Colours, notes: “Wix Community Tools encapsulates everything I need from managing orders, listings, generating newsletters, establishing a safe, and interactive forum supported by a blogging platform . Community is an integral part of what I promote and it is a valuable resource to have a website where customers can purchase products, learn about their product and make new connections with fellow artisans. " Benefits of an online community As a business owner, starting an online community can bring plenty of advantages. Beyond helping you expand your reach beyond physical boundaries, it can serve as a direct line of communication with your customers. More specifically, here are some benefits that you can look forward to gaining: Builds trust and credibility: Think about the people you trust. They are family members, best friends and long-time colleagues. That’s because they listen to you, understand who you are, and are honest and transparent with you. These same characteristics make up an online community. With the right platform, a business can earn the highest levels of consumer trust, knowing their needs and delivering on that promise. Boosts engagement: In order to encourage engagement, a brand must be able to connect with their audience on an emotional level. That comes easily when businesses are able to identify and learn as much as possible about their target audience through conversational spaces like online communities. Real-time notifications and alerts: By utilizing a platform like Wix, you can effortlessly transform your online community into a mobile app. By offering a convenient and immersive experience, mobile apps empower community members to engage with their communities at any time and from anywhere. The instant accessibility of apps ensures that community members can stay connected and active, contributing to the overall vitality of the community. Free focus group: You can conduct market research via your online community and collect feedback from members. With this direct line of communication, you can pose specific questions to the group, and ask for their opinions, preferences or ideas on any given topic of interest. Using polls and discussion boards, you’ll be able to conduct qualitative research on multiple participants at once. Return on investment: Online communities can lead to higher ROI . A study conducted by the University Michigan shows that customers are more likely to spend more after they join a company’s online community. Let's take a look at a recent example: Wix analyzed websites and found that sites with an online community have 2x more traffic on average than those without one. Furthermore, websites with an online community can earn 3x more revenue. A company-sponsored online community is a great tool for driving revenue. Reduced support cost: Having an online community can help decrease support ticket volumes. In one case study , a software company saw a 28% drop in ticket volume after launching their community. That's because customers can find the information they’re looking for in an online community and get their questions answered faster than ever before. Brand awareness: Due to the nature of the closed-knit environment, your community members will be inclined to spread the word about a brand that they so wholeheartedly support and trust. Word-of-mouth marketing vis-a-vis personal recommendations by clients are extremely effective when it comes to improving sales. How to build an online community 01. Find a niche All successful online communities share one thing in common: they are able to serve a particular niche. This allows them to show expertise in their area and provide valuable content to their members. To find your niche, think about your audience and what topics are the most relevant, useful or engaging to them. For example, if you have a fitness business, you'll definitely need to cover a topic like gyms. Not only are gyms a major focus for fitness enthusiasts, but once you narrow down further to sub-niches, like how to plan and structure a workout, metabolism boosting exercises and hydration tips, you’ll be creating ample opportunities for all types of members to chime in. 02. Define your goal Without a clear purpose or vision, your community won’t be able to give members a real reason to join. People need to know what they are getting into and whether their participation will give them something in return. Your online community is built around your brand, but ask yourself, “What can I offer people that no one else can?” If you sell cosmetics, for instance, then your purpose could be helping members learn the best tips and tricks for doing makeup like a pro. That way, you’re not just providing a product, but also giving customers access to a valuable experience. This is the time to look back at your mission or vision statement and review your company’s core values. Whether the focus is on diversity, excellence, creativity or independence, you can use any of these fundamental principles to guide your community as it grows. 03. Choose a structure There are two different types of structures for an online community. You can choose between creating a forum or a group . Before you make a decision, you’ll want to know the advantages of each one. We’ve provided a breakdown of what to expect with a forum versus a group-based community: Forums are spaces that host content-driven discussions and are also more organized than those in a group. That’s because posts are divided into categories so that users can search by specific topic. By adding the Wix Groups to your business website , you’ll be able to create such categories, making it easier for members to search and find information that they need. It also gives them a way to connect with one another and compare ideas. Groups can be more personal than forums. Along with writing posts, members can upload their own photos and video, making the form of communication more media-heavy. At the same time, group content proves to be extremely relevant since the feed is organized by most recent posts. Members can also assign tags to their posts so others can easily find them. Additionally, they can create their own subgroups within the broader community, allowing them to narrow down on specific issues and increase overall engagement. Note: With Wix, group owners can also monetize their groups by requiring a subscription plan (or other pricing plan) to access an exclusive community. Bonus: You can screen people before they can become members with Wix Groups . Create questions for prospective members to answer when they request to join using your Wix website. You can also include the rules and norms as part of your screening process and admit only those who agree to abide by them. 04. Build a member profile Your members will further help you define your online community. That means you’ve got to know who you’re trying to reach. Creating a member profile will give you an idea of who your community needs to serve, so that you can provide an experience that will be valuable to them. Start building a profile by asking questions like, “Are your potential members female, male or both?” and “Where are they located geographically?” Remember that these types of demographics want different things. Most online communities are diverse. Once you have insight into your members, you might want to create inclusive engagement strategies. This will ensure everyone in your community is on the same page. For instance, set ground rules that enable participants to be respectful of one another. You’ll want to monitor the content so that it’s accurate, comprehensible and unbiased. 05. Create guidelines Your online community is part of your corporate image. Just like any branding asset, you’ve got to protect your online community using guidelines to uphold its quality and values. Members need to feel safe, respected and welcomed at all times. With this in mind, you’ll want to write a set of ground rules defining appropriate versus inappropriate language and behavior. You’ll also want to consider adding consequences to the list in the unfortunate case there are rule breakers among the audience. Afterwards, you can simply pin the rulebook to the top of your forum or group page. Alternatively, you can add the rules to the About section, where it will be readily accessible for members to find. 06. Set up management In order to run a vibrant online community, you’ll need to set up management behind the scenes. As you may already know, launching a community requires a lot of work and effort. But over time, your members will grow confident and engage more, creating their own posts and answering one another’s questions. First, you’ll want to define the roles of moderators and admins. These people will help you maintain the integrity of your community and encourage participation among members. They are also responsible for responding to comments and helping new members feel welcome so that your community continues to operate smoothly. In a forum, you can assign a moderator status to any of your forum members. Choose someone with excellent judgment and social intuition who you can trust with the keys to your office door. They will be able to delete and disable commenting on posts, move posts between forum categories, pin posts and help with answering questions. Furthermore, you can incentivize and even reward those members who are engaging and really contributing to the community’s success with customized member badges . For those who have a group, you can appoint a member to serve as Group Admin. This should also be someone possessing the right credentials and whom you trust. They will be able to moderate discussions, pin posts, approve new member requests and even revoke membership. Finally, stay connected with your online community wherever you are using the Wix app . With it, you can invite people to join your community space and give them an app of their own, Spaces by Wix. That will enable them to join in the conversations on mobile, too. 07. Add a members area You can further enhance the community spirit by adding a members area to your site and giving members an account of their own. This way, members can send private messages to each other and keep the conversations flowing one-on-one. With this feature, each community member gets their own profile page where they can keep track of all their interactions on the platform and check out which members are following them. Using a specialized members chat setting , you’ll help reinforce the bonds that form between members around your brand. 08. Select privacy settings At this point, you’ve got another major decision to make about the direction of your community. Will it be public, private or a mix? Either way, it’s got to maintain a high sense of integrity. People trust branded online communities that are secure spaces for meaningful conversations. With that in mind, you can create private categories with your Wix Groups that lets you give access to selected members. This provides them with a highly intimate space where they know the crowd and may even share exclusive content with each other. Group members can actually design their own secret group with invite-only membership. These subgroups are only visible to their members. 09. Write your first post When writing your first post and future posts, always keep in mind who your audience is. Think about their needs, interests, concerns and what makes them engage. All of this will help you develop topics that are not only relevant to them, but that is also original and ticks all the boxes. Let’s take a look at quick tips to create a great post in an online community: Have a descriptive title. A strong headline will capture the attention of your readers and get them to click. Use correct formatting. Break up longer posts into different sections, using either bulleted or numbered lists. Check your font size, colors and typography to make sure there’s consistency throughout. Also remember to proofread everything you write before publishing to avoid any spelling or grammatical mistakes. Add visuals. They can make your post look more interesting and eye-catching, plus people will be more likely to share it with others. Use tags. This is an effective tool for readers to find related content. Tags can also give admins a sense of what the most searched topics are. This is crucial when building a content strategy for your online community. Post in the right category. Organization is key to helping readers quickly find what they’re looking for. 10. Schedule events Aside from engaging community members in an online forum, look for ways to engage them in a more dynamic environment. Host events—either virtual or in person—that appeal to your members’ interest and encourage potential members to learn what your community is all about. With a platform like Wix, you can easily set and promote community events on your site. Offer an event schedule, event details and a signup form in one place. If applicable, accept admission fees and set recurring events from your site. By offering events, you can reap benefits like: Build connections and encourage networking : Just like trustworthy individuals in your life, events in online communities provide a platform for members to connect, interact and build relationships with like-minded individuals. Provide opportunities for knowledge sharing and learning : Events within online communities offer opportunities for members to learn from one another. Through workshops, webinars and panel discussions, community members can engage in a lively exchange of ideas. Showcase community achievements : Host an event, like an end-of-year party or awards ceremony, to recognize outstanding members and projects within the community. Finding time to celebrate achievements can inspire other members to take action, while helping others feel appreciated. It's all about shining a spotlight on those who deserve it, motivating and energizing the entire community. Generate excitement and momentum : Fuel active participation and maintain a dynamic community atmosphere. An online event is similar to throwing a big party that everyone looks forward to, creating a buzz that keeps the community vibrant and alive. Strengthen the community's reputation : Enhance your community’s visibility in key markets. Attract new members, partners and sponsors through your events while establishing your community’s reputation as a trusted and valuable resource. Monetize your online community Offer access to your community via subscription plans. Your most devoted fans will want to pay money to access more of your valuable content.By offering a pricing plan, you can monetize your group and create a VIP-like experience for your community members. Think of it as granting exclusive access to premium features and content that go beyond the standard offerings. Create a variety of priced packages, giving your members options to choose from and tailor their experience based on their preferences and needs. This approach not only allows you to generate revenue but also enhances the sense of exclusivity and value, making your online community even more enticing to your passionate and dedicated supporters. Sell merchandise to your community vi a your online store. You can design branded products, from t-shirts and totes and mugs, that will appeal to your members. Charge an admission fee for group events and meetups. Invite members to attend your meetups for a small fee. Make sure to justify this cost by giving your members a strong reason to attend. Will you have a guest speaker? Will your event include free food and entertainment? Make the offer enticing and appeal to your members’ expressed interests. Examples of online communities Airbnb With over one million members, Airbnb shares its infinite knowledge on hosting, from tips and tricks to more technical issues about the platform. Airbnb helps local hosts connect with one another, offers meetups and encourages them to share their stories. The online community also provides customer support and is a database of information and important questions concerning cancellation, payment and pricing. Trip Advisor As one of the web’s most popular travel communities, Trip Advisor’s forum offers relevant topics for its members based on destination. There’s a search bar at the top and a help center that features user guidelines, technical support and even a private area with exclusive benefits for paying members. HP The Hewlett-Packard Company’s online community stands out among the rest. On its first page, HP offers a warm welcome to new members in this memorable post titled, “First Time Here? Learn How To Post And More.” Non-members can also ask questions to this community, which is made up of over 3 million and growing. In the past, HP has hosted meetups with experts in attendance as promoted in its community posts. You can even browse the online community to view quality photos of their events. Visa Before you start browsing through Visa’s online community, there’s a popup cookie notice that lets you know the site is using cookies and trackers that process personal data. This is a best practice by most business websites. Once you click Accept, you can access an array of community topics, questions, answers and even webinars at no charge.

No matter if you are planning to create a free website or already have one, promoting it is probably a priority for you. Because of this, digital marketing should be at the forefront of your thinking. It’s a field that’s always changing, which is why it’s important that you stay in the know and up-to-date on the latest tools available to you. If you’re searching for the right mix to add to your website, look no further than this list. With Wix marketing integrations, you have everything you need to get your site out into the world, from measuring the results of your online campaigns to collecting information about your visitors’ behavior and so much more. 10 Wix marketing integrations Here are the best Wix marketing integrations to add to your website: HubSpot Omnisend Google Analytics Meta Pixel Mailchimp Google Ads Privy VWO Crazy Egg Hotjar 01. HubSpot HubSpot is an inbound marketing and sales tool that allows you to handle your digital marketing strategy , including social media marketing, content management, website analytics, SEO and so much more in one place. Now it’s easier than ever to implement the HubSpot tracking pixel on your website to start tracking visitor activities and receive an array of other useful customer-based insights. One perk of using Wix and HubSpot together is how easy it is to generate leads with HubSpot Popups and Livechat, as well as Wix Forms - all without a single line of code. Furthermore, your contacts are automatically synced to HubSpot’s CRM . This exposes you to in-depth knowledge about your current and prospective customers: what pages they viewed, which forms they submitted, and what products or services they looked at. To get started, create a HubSpot account if you don’t already have one. Then, install the app. Finally, with just the click of a button, add the HubSpot tracking code to your Wix website using the link provided below. Get started: Add HubSpot to your Wix website 02. Omnisend Omnisend equips your eCommerce business with powerful marketing tools designed to turn shoppers into lifelong fans. With features like customizable email and SMS automations, pre-built workflows, and smart segmentation, the platform makes it easy to create campaigns that speak directly to your audience. Its intuitive analytics deliver actionable insights, helping you optimize campaigns on the fly and drive real growth—all while keeping your marketing personalized and effective. Getting started with Omnisend on Wix is seamless . In just a few clicks, you can connect your store, sync customer data, and start building targeted campaigns without hassle. With Omnisend’s easy-to-use dashboard, you’ll have everything you need to engage customers across multiple channels — all from one integrated platform. 03. Google Analytics With Google Analytics , you can track everything related to website traffic with the expansive amount of useful visitor insights it provides to you. By specifically connecting it to your Wix website, you’ll be able to see the total number of site visitors and page views you’ve obtained, where they are coming from, how long they are sticking around, and what keywords they used to get to your site. Imagine the possibilities available to you after retrieving this data. Before you add it your website though, you’ll need to create a Google Analytics account and retrieve your tracking code. Afterwards, paste that code into the ‘Connect Google Analytics’ section under ‘Marketing Integrations’ in your Wix website manager. Get started: Add Google Analytics to your Wix website 04. Meta Pixel If you have an eCommerce website , one of the best ways to perfect your advertising efforts is through Meta Pixel . Even before you schedule an ad campaign, you should start using this marketing resource. Why? Because it begins collecting intelligent data about your website visitors immediately. This information will allow you to build your best possible custom audience and a smart remarketing audience, track general or specific conversion events, and perform ad retargeting. By connecting it your Wix website, you’ll also see when a site visitor has viewed a product page, added a product to their cart, and completed a purchase. In order to do so, first create a Facebook Pixel, then follow the guided instructions here . Get started: Add Meta Pixel to your Wix website 05. Mailchimp This marketing automation platform is one of the best tools out there for email marketing . Mailchimp easy-to-use, customizable, and provides top insights for you. One of its most remarkable features is the ability to turn an email campaign into a social post. Another one is the segmentation of your campaigns to target only specific people based on their behaviors. We have good news too: It works hand in hand with your website. This Wix and Mailchimp duo begins when you connect Mailchimp to your website’s contacts, as you’ll be able to start sending even better targeted emails. All you have to do is click ‘connect contacts’ within the Mailchimp Marketing Integration of your Wix site. This action will pull the first name, last name, and email address of each of your site’s contacts. Get started: Add Mailchimp to your Wix website 06. Google Ads This is a remarketing tool, meaning that it allows you to target an audience who has already visited your website in the past. With Google Ads , you’ll be able to start reaching that audience better through advertising to them based on their location and other requirements you set. You can also completely customize your ads starting from your message in the text and photo down to the budget you choose to spend. In summary, by connecting this marketing tool to your website, you can start reaching customers who are actually searching for what your business offers. Begin the process by retrieving your Google Ads tag ID, then simply integrate Wix and Google Ads by adding it to your site under ‘Connect Google Ads’ in the ‘Marketing Integrations’ section. Get started: Add Google Ads to your Wix website 07. Privy For online store and website owners, this marketing resource is a must to drive sales. Their promises include growing your mailing list, reducing cart abandonment rate, and driving repeat sales. This is achieved using highly targeted onsite popups, banners, bars and more, as well as triggered email marketing campaigns. To start turning your site visitors into customers, create a Privy account. Then, you’ll be able to retrieve your Privy code and add it to your Wix website under the ‘Marketing Integrations’ section. Get started: Add Privy to your Wix website 08. VWO VWO , or ‘Visual Web Optimizer,’ is a marketing resource used for improving your engagement, discovering insights about your customers, and testing out ideas. This is the result of many experimentation processes you can utilize such as A/B testing. For your website, A/B testing refers to comparing two versions of a webpage to see which one performs better. VWO specifically uses this information for tracking sales, conversions, and more. Add this feature to your website and start understanding your visitors’ decisions and behaviors. Begin by creating your VWO account, then add and verify your ID in the ‘Marketing Integrations’ section of your Wix site. Get started: Add VWO to your Wix website 09. Crazy Egg Here’s another website optimization tool that does an excellent job of diving deep into a user’s experience on your website. Through heatmaps, session recordings, and A/B testing, you’ll be able to make sure that your CTAs are actually working, reorganize and prioritize content, identify website glitches, and the list goes on. The process is the same as the other marketing tools listed above when it comes to combining Crazy Egg and Wix. Create your user account, than easily add your account ID to your Wix site under ‘Marketing Integrations.’ Get started: Add Crazy Egg to your Wix website 10. Hotjar Visualize the behavior of your site visitors with Hotjar . This is another marketing resource offering heatmaps, along with many other analytical components. For heatmaps, see deep insights such as how far along the average visitor scrolled on your site, split the records by device type, and even download them to share with others. Hotjar also has a conversion funnel allowing you to have access to which pages are causing visitors to leave or convert to customers. Also analyze your website forms and more. The list of extensive opportunities for analysis and improvement are available once you connect Hotjar to your website. Begin by creating a Hotjar account. Then, obtain and save your tracking code. Enter this code into the ‘Connect Hotjar’ area of the ‘Marketing Integrations’ section on your website. Get started: Add Hotjar to your Wix website

Get started by: Creating a website → | Getting a domain → If you're passionate about providing exceptional hospitality and managing a range of services, starting a hotel business could be a good fit for you. This guide will walk you through the steps of initiating and operating a successful hotel business, including the advantages and challenges involved in starting a business , how to go about creating a business website  to support your hotel business and how to generate revenue in the hotel industry. What is a hotel business? A hotel business is a service-oriented business  that offers a variety of accommodations, amenities and services to guests. Hotel businesses typically provide services such as: Lodging services, including room reservations and check-ins Dining options, such as restaurants and room service Event hosting and conference facilities Recreational facilities, like gyms, pools and spas that can be used both by hotel guests and visitors Why start a hotel business? The US hotel industry is on a steady climb, projected to grow by a healthy 5.5% per year through 2033 . That translates to big bucks for savvy hospitality entrepreneurs – travelers are spending billions annually on their stays, with the average US hotel room topping $212 per night, according to Hopper's Q1 2023 data . This market presents a ripe opportunity for anyone with a passion for guest experience and a knack for creative ideas.  How to start a hotel business in 7 steps Decide on your hotel business niche Create a business plan Select a business structure Obtain business financing or capital Set up accounting and bookkeeping services Source specific hotel equipment Register your hotel business 01. Decide on your hotel business niche Various types of hotels cater to distinct preferences and market segments. When starting a hotel business, think about the target audience you wish to attract and what amenities can best suit their needs. Some of the more popular hotel business niches include: Luxury hotel chains : Starting a luxury hotel chain or a resort hotel can provide guests with high-end experiences and upscale accommodations, emphasizing luxury amenities and personalized services.  Resort hotels : Resort hotels focus on providing guests with enjoyable and luxurious experiences, often situated in scenic locations with extensive amenities like spas, recreational activities and fine dining options. Boutique hotels : Boutique hotels are characterized by their intimate settings, unique themes and personalized services, appealing to travelers seeking distinctive hospitality experiences. Extended stay hotels : Targeting guests with longer accommodation needs, extended stay hotels like Residence Inn by Marriott or Homewood Suites offer spacious rooms and kitchen facilities that are designed for extended visits. Budget-friendly accommodations : Motels and economy hotels cater to cost-conscious travelers, providing amenities at affordable rates while maintaining a level of quality and cleanliness. Class A hotels : Class A hotels include well-known brands like Hampton Inn, Holiday Inn Express and Courtyard by Marriott that offer comfort at competitive rates, appealing to a broad range of travelers. 02. Create a business plan Develop a comprehensive business plan  that covers key aspects of your business planning such as your target market, executive summary, marketing strategy  and financial projections. This plan serves as a roadmap for your business and aids in conveying your vision to potential investors when seeking funding. It should also include other important business information such as the type of business  you plan to start and your choice of a business name .  Here’s a hotel business plan template to get you started: Hotel business plan template Executive Summary  Business Name:  [Your Hotel's Name]  Business Structure:  [Sole Proprietorship/Partnership/LLC/Corporation]  Location:  [City, State]  Founding Date:  [Month, Year]  Founders/Owners: [Names]  Mission Statement:  [Concise statement of the hotel's purpose] Business Description Overview:  Briefly describe your hotel, including its key features, amenities and services.  Unique Selling Proposition (USP): Clearly define what sets your hotel apart from competitors. Target Market:  Identify your primary customer demographic and market segment. Services and Amenities  List and describe the accommodations, services and amenities your hotel will offer.  Include room types, dining options, event spaces, recreational facilities, etc. Market Analysis  Industry Overview:  Provide an overview of the hotel industry, including trends and growth projections.  Competitor Analysis : Identify key competitors and analyze their strengths and weaknesses.  Target Audience:  Define your target customer profile and their preferences. Marketing and Sales Strategy Marketing Plan: Outline your strategies for promoting the hotel, including online and offline channels. Pricing Strategy:  Detail your pricing structure and any promotional pricing. Sales Tactics:  Describe how you will attract bookings and increase occupancy rates. Operational Plan Location and Facilities:  Describe the physical location and facilities of your hotel. Suppliers:  List and describe key suppliers for goods and services. Staffing:  Outline your staffing plan, including roles and responsibilities. Financial Plan Startup Costs:  Detail initial investment requirements and startup expenses. Revenue Projections:  Provide realistic revenue projections for the first 3-5 years. Operating Costs:  Outline ongoing operating expenses, including utilities, maintenance and staff salaries. Funding Requirements:  Specify any funding needed and potential sources (loans, investors). Funding Proposal Purpose of Funding: Clearly state how the funds will be utilized. Amount Needed: Specify the amount of funding required. Repayment Plan:  Outline the proposed repayment plan for loans or investments. Risk Analysis  Identify potential risks and challenges that may impact the success of your hotel.  Develop strategies to mitigate and manage these risks. Appendices Include any additional documents or information relevant to your business plan. Examples: Market research data, resumes of key team members, mock-ups of marketing materials. Conclusion  Summarize the key points of your business plan and highlight the potential success of your hotel.  Conclude with a call to action or next steps. Note: This template serves as a general guide. Adjust and expand sections based on your specific business model and goals. 03. Select a business structure Choose an appropriate business entity  or structure for your hotel, such as a sole proprietorship , partnership , limited liability company (LLC ) or corporation . Each structure has its own advantages and disadvantages, so select the that algins with your business goals. Learn more: How to start an LLC , How to start an LLC in New York 04. Obtain business financing or capital Starting a hotel business involves substantial start-up costs. You’ll need to secure considerable financing through methods like bank loans, grants or investments from stakeholders to launch and sustain your business. Costs that you’ll need to factor in when securing financing for your business include: Purchase or lease of land or existing property Renovation or construction costs for the hotel building Fees for obtaining necessary licenses and permits for operating a hotel Interior design services Furniture, fixture and equipment for guest rooms, common areas and facilities  Installation of reservation systems and hotel management software Purchase of computers, servers and other technology infrastructure Recruitment and training costs for hotel staff Initial salaries and benefits for employees Marketing and advertising campaigns to promote the hotel Making a website  and its maintenance — best hotel website builders Initial inventory of linens, towels, toiletries and other guest supplies Setup and stocking of restaurant, bar, or catering facilities Licensing and health inspection costs for F&B operations Property insurance to protect against fire, theft or natural disasters Payment of applicable taxes, including property taxes and business taxes Ready to get started? Learn how to make a website with this easy guide. 05. Set up accounting and bookkeeping systems Establish robust accounting and bookkeeping systems from the outset to track income, expenses and ensure financial viability. This includes managing corporate tax obligations if applicable. 06. Source specific hotel equipment Acquire the necessary equipment for your hotel, ranging from room furnishings to kitchen appliances, based on the services you plan to offer. Some more specific examples of this include: Front office systems:  Computers, POS systems for check-in/out, reservation management software, and key card systems. Payment and communication:  Cash registers, credit card processing terminals, and telephone systems. Guest room essentials:  Beds, mattresses, linens, towels, wardrobes, dressers, bedside tables, lamps, desks, chairs and room safes. Room comforts:  Air conditioning/heating units, mini-fridges, minibars, televisions, irons, ironing boards and hairdryers. Cleaning and maintenance:  Cleaning carts, vacuum cleaners, carpet cleaners, laundry equipment and basic maintenance tools. Kitchen and dining facilities: Commercial ovens, stoves, grills, refrigerators, freezers, dishwashers, utensils, dining tables, chairs, tableware, and flatware. Technology and entertainment:  Wi-Fi, internet connectivity, audiovisual equipment, gym equipment, pool/spa equipment and game room equipment. Security and safety:  Surveillance cameras, monitoring systems, access control, alarms, security lighting, fire detection and suppression systems. Operational supplies: Cleaning supplies, toiletries, guest amenities, staff uniforms and waste disposal systems. Meeting and event facilities: POS systems for restaurant transactions, conference tables, chairs and catering equipment. 07 . Register your hotel Choose a unique hotel name  that matches your business vibe and is easy to remember. For inspiration, try a hotel name generator  and make sure it’s available in trademark databases, domain registrars and local listings to avoid legal issues. Once you’ve picked the perfect name, trademark it to protect your brand. Next, make your hotel business official. Get the necessary business licenses, zoning permits and tax registrations in place. Don’t forget hospitality-specific requirements like health inspections, fire codes and liability insurance. Decide on a business structure like an LLC, corporation or sole proprietorship to protect your assets, simplify taxes and manage risks like property damage or guest liabilities. Learn more: How to register a business , How to get a business license How much does it cost to start a hotel business? Starting a hotel business requires a substantial financial investment to cover various expenses such as property acquisition or lease, renovations or construction, operational costs, furnishing costs, staffing, amenities, marketing and contingency funds. The amount of money needed to start a hotel business can vary significantly depending on factors like location, size, target market and level of luxury. Starting a small boutique hotel could require anywhere from hundreds of thousands to millions of dollars, while larger upscale hotels may require multi-million dollar investments. It's crucial to conduct thorough financial planning, including budgeting for both initial startup costs and ongoing operational expenses, to ensure the successful launch and sustainable growth of your hotel business. Tips for managing your hotel business for profitability Once you’ve got your hotel off the ground, you’ll need to understand how to properly run and manage it in order to make sure it’s profitable. Here are some general tips on how to achieve that:  Research your industry Gain a deep understanding of the hotel industry, including market competition, target demographics and financial requirements. If you lack experience in the hotel industry, consider working for an established hotel or volunteering at a local hospitality agency to acquire valuable insights and experience. You might also choose to partner with someone who has that experience and industry connections. Create a financial plan Create a financial plan that includes detailed projections for startup costs, operational expenses, revenue forecasts and a profitability analysis. It should also include a thorough market analysis to determine the feasibility of starting your hotel business, considering factors such as target market demand, competition, pricing strategies and potential ROI . Your financial plan should also outline capital sources, whether through personal investment, loans, partnerships or investors and establish a clear budget allocation for areas like property acquisition, renovations, staffing, technology implementation and contingency funds. Effectively managing resources and startup capital , you can proactively mitigate risks. Promote your hotel Develop a robust marketing strategy from the beginning to proactively promote your hotel. You’ll also need to make a hotel website , for hotel bookings  and promotions. Emphasize customer service Exceptional customer service is crucial for success in the hotel industry. Ensure a positive experience for guests from booking to check-out. Invest in well-trained staff and establish clear customer service protocols to handle any hotel issues that may arise. Hotel businesses to inspire (all built on Wix) Coda Hotels This boutique Williamsburg hotel offers unique rooms as well as a beach club, nightclub, dining and other great facilities for their guests.  Chateau de Fontlozier This alps based hotel offers luxury stays from its historic building. Their large lawns offer a number of popular activities for hotel guests, including a children's play area.  Casa Agave This Mexican holiday rental villa includes 5 bedrooms and a stunning pool, for the perfect getaway. And is proof that you can start a hotel business with a vacation rental and build from there.  Stay Gainesville This furnished local accommodation for all lengths of stays also proves that a hotel business can be started with all types of properties.  Benefits of starting a hotel business Operating a hotel allows you to be your own boss, set your own hours and make independent decisions. At the same time the demand for hotel services is consistently high, particularly in areas with a substantial tourist or business traveler presence. For business owners who enjoy interacting with people, a hotel business can be rewarding on many levels.  Challenges of running a hotel business Hotel management requires diverse skills in areas such as customer service, event planning and facility maintenance. You’ll either need to become an expert fast in all of these areas, or invest in people who can do them.  Coordinating bookings, managing client expectations and ensuring timely service delivery can be challenging. Working with an online booking system or scheduling software  is crucial for managing this effectively.  Hotel occupancy rates can vary, leading to fluctuations in workload and revenue. With these challenges comes also the fact that the hotel industry is competitive and standing out requires a unique value proposition and effective marketing. How profitable is a hotel business? The profitability of a hotel business depends on factors such as location, market demand, competition, pricing strategies and operational efficiency. For example, high population density and tourist-centric areas often offer more potential customers but may also mean increased competition from other hotels. This intense competition may be applying more competitive rates and diversified services in order to compete and make a profit. In general, regardless of the type of business, streamlining business processes can contribute to higher profitability by reducing costs and enhancing service delivery. How to start a hotel business FAQ How much does it cost to open a hotel? Hotel costs can really vary. Renovations might cost anywhere from $8,000 to $150,000+ per room depending on the hotel's class. New builds range from $160,000 for budget options to over $1 million for luxury. Things like location, materials and keeping up with regulations all impact the final price tag. How can I start a small hotel business? Secure a great location that meets zoning laws and get the permits you need. Create a solid business plan that covers financing, operations and marketing. Starting with a boutique hotel, bed and breakfast or themed lodging can help you stand out and attract a specific audience. What is the monthly income of a hotel owner? A hotel owner’s monthly income depends on factors like hotel size, occupancy rates and pricing strategy. Small hotel owners might earn between $5,000 and $50,000 per month, while large or luxury hotel owners can bring in six-figure profits each month. Of course, expenses like staffing, maintenance and loan payments will affect the final take-home earnings. Is a hotel a good investment? A hotel can be a great investment if managed properly, bringing steady income through room bookings, events and services like dining or spa treatments. Success often comes down to location, market demand and economic conditions. While startup costs can be high, a well-managed hotel in a high-tourism area has the potential to deliver solid ROI over time. Other business ideas you might be interested in How to start an eCommerce business How to start a dropshipping business How to start a box truck business How to start a construction business How to start a car detailing business How to start a DJ business How to start a dog walking business How to start a catering business How to start a real estate business How to start a lawn care business How to start a food truck business How to start a landscaping business How to start a pressure washing business How to start a cleaning business How to start a tutoring business How to start a coaching business How to start a pool cleaning business How to start a food business How to start a painting business How to start a handyman business   How to start a nail business   How to start a trucking business   How to start a farming business How to start a flower business How to start a medical supply business How to start a gaming business How to start a sports card business How to start a frozen food business How to start a courier business How to start a laundromat business How to start a wedding business How to start a dance studio

The debate between one-page vs. multi-page websites is ongoing, with each design offering distinct benefits and challenges. This is because when it comes to learning how to make a website for your business, its structure plays a central role. A single-page or one-page website is essentially a lone page that houses all of your content, whereas a multi-page website has multiple pages under its domain. As you consider which to build, it's important to understand how these structures can impact not just the user experience but also your site's SEO and conversion rates. In this article, we'll dive deeper into what each type of website entails, their advantages and disadvantages. Plus how a website builder can help you create a website that aligns perfectly with your business strategy. Whether you're looking to tell a compelling story through a seamless single-page design or aiming to build an extensive site with robust navigation options. What is a single-page website? A single-page website is a website that condenses all of its content into one long scrollable page. It's designed to provide a linear journey for the user, where everything from the about section to contact information is accessed by scrolling rather than clicking through to different pages. For example, a local bakery might use a single-page website to display their menu, location, opening hours and a contact form for special orders. This format can be particularly effective for storytelling or presenting information in a sequential order. Creating a single-page website can be straightforward and user-friendly. Use a website builder with a wide range of customizable website templates and drag-and-drop features that allow you to design your website without needing extensive technical knowledge. You can easily include images, videos and other media to create an engaging user experience all on one page. Advantages of single-page websites Single-page websites offer a range of benefits that can be particularly appealing for certain businesses and projects. Here are some of the key advantages: Enhanced user engagement : With all content presented on one page, users enjoy a continuous flow of information without the interruption of loading new pages. This can lead to a more engaging and immersive experience, especially when the website's design tells a story or guides the visitor through a narrative. Simplified storytelling : A single-page layout is ideal for storytelling, allowing you to control how visitors consume your content. You can guide them through your message in a predetermined order, which can be very effective for branding and marketing purposes. Ease of maintenance : Managing a single-page website is generally less complex than maintaining a multi-page site. With only one page to update, you can ensure consistency across your content and design elements with minimal effort. Get started with these one page website templates. Disadvantages of single-page websites While single-page websites have their perks, they also come with certain limitations that might affect your business's online strategy. Here are some disadvantages to consider: SEO drawbacks : Single-page websites can face challenges with search engine optimization (SEO). With only one page to index, you have fewer opportunities to target multiple keywords and may struggle to rank for a variety of search terms. Limited content scope : Due to their nature, single-page sites are best suited for simpler, more focused content. If your business requires extensive information or multiple sections, a single-page design might not be sufficient to cover all your needs. Potential user overwhelm : A single page crammed with too much information can be overwhelming for visitors. It's crucial to strike the right balance between content and whitespace to keep users engaged without overloading them. What is a multi-page website? In contrast to their single-page counterparts, multi-page websites consist of several pages under a single domain, each dedicated to a different aspect of the business or topic. This standard website structure allows for a more extensive and detailed presentation of content, with a clear hierarchy and navigation system. For instance, an e-commerce website will typically use a multi-page website to separate product categories, provide detailed product pages, offer an about us section and host a blog. This separation helps users find specific information quickly and efficiently. Learn more: Benefits of a website Advantages of multi-page websites Multi-page websites are the go-to structure for many businesses due to their ability to handle complex information and provide a detailed user experience. Here are some of the advantages they offer: Improved SEO opportunities : With multiple pages, you have more opportunities to target a variety of keywords, which can improve your site's visibility in search engine results. Scalability : As your business grows, so can your website. Adding new products, services, or content sections is straightforward with a multi-page design. Content organization : A multi-page layout allows for better organization of content into categories and subcategories, making it easier for website users to navigate and find what they're looking for. Learn more: Small business website statistics Disadvantages of multi-page websites compared to single page sites While multi-page websites are advantageous for various reasons, they also present some challenges that need to be carefully managed: Complex navigation : The more pages your website has, the more complex the navigation can become. It's crucial to have a clear and intuitive navigation structure to prevent users from getting lost or frustrated. Higher maintenance : With multiple pages to manage, updating content and ensuring consistency across your site requires more time and resources. Longer design and create time : Building a multi-page website typically takes longer than a single-page site due to the increased amount of content and design elements that need to be created and organized. However, using an AI website builder, a multi-page site can not be build in minutes. Single-page vs. multi-page: the SEO When it comes to SEO, the structure of your website can significantly influence your online visibility and search rankings. Here's how single-page and multi-page websites stack up in the realm of SEO. Single-page sites and SEO A single-page website consolidates all its authority onto one URL, which can be beneficial if that page earns backlinks and social shares. With fewer pages to load, single-page websites can offer faster loading times, which is a positive signal for search engines. However its difficult, if not impossible, to rank for a wide range of keywords when all content is on one page. Multi-page websites and SEO Having multiple pages allows you to target different keywords and topics, increasing your chances of ranking for a variety of terms. If you start a blog you can potentially create. andrank hundreds of pages, in order to generate organic traffic to your site. Search engines tend to favor comprehensive content that provides value to users, which is easier to achieve with more pages. A multi-page structure offers ample opportunities for internal linking, which helps distribute page authority throughout your site. This creates a better user experience and helps you rank better too. Choosing between a single-page or multi-page website for SEO purposes depends on your specific goals and the breadth of content you wish to present. If you aim to target a wide array of search terms and provide detailed information, a multi-page website might be more advantageous. However, if speed and a focused narrative are your priorities, a single-page design can be the better option. Single page site vs. multipage site: the user experience The user experience (UX) of a website is crucial in keeping visitors engaged and converting them into customers or followers. Both single-page and multi-page websites offer unique UX benefits and challenges. Single-page websites and UX With a one page website, users enjoy a seamless journey without the need to navigate through multiple pages, which can be particularly effective and a better experience on mobile devices. The linear format is conducive to storytelling, allowing you to guide visitors through your content in a specific order. Multi-page websites and UX With this type of website, users can easily understand the structure of the site with clearly defined sections and a familiar navigation system. Visitors can quickly find the specific information they're looking for by clicking through to the relevant page. The impact on UX will vary depending on your audience's preferences and your website's purpose. It's important to consider how your visitors will interact with your content and what kind of journey you want them to have when choosing between a single-page or multi-page website design. Learn more: How much does a website cost Best one-page website builders A designer's guide to selecting the right website template

Imagine going to a shopping mall and discovering that there’s no rhyme or reason to the building’s layout: only one way in and out, no shortcuts, plenty of dead ends, and no directory at the entrance to help visitors make sense of it all. Now imagine what would happen if you create a website that way: Your visitors’ initial curiosity will quickly give way to confusion and stress, and they’d likely leave the page—never to return again. This is why the principles of information architecture form such a critical part of website design. In this guide, we’ll break down what information architecture is and the steps and tools you’ll need to accomplish it. What is information architecture? Information architecture (IA) refers to the structure, organization, and labeling of information within a product or website. In UX design , designers conduct extensive research and testing to plan how to best organize information so users can easily complete their goals. Information architecture includes: The design, organization, and labeling of the sitemap The relationship of pages within the sitemap and the corresponding hierarchy The layout of content on each page The flow of users from page to page The users’ goals and the steps that take them there The way in which users search for information on the site IA design uses user research, psychology, and your business’s overarching goals as the foundation for your website design. Peter Morville and Louis Rosenfeld ’s simple tool can help anyone designing a website to strike this balance: Your information architecture strategy sits at the center of this Venn diagram. By accounting for your users, your content, as well as the context within which your website operates, you can craft a well-balanced website. What are the benefits of information architecture design? With a well-researched and user-centric strategy, you can architect a foundation for your site that benefits everyone involved. Users get a better website experience Consumers head to a website to find something they need or want, but all too often a site built without the foundations of information architecture can prevent them from accomplishing that goal. When you build a website with the foundations of IA in mind, you base decisions off of user research and testing instead of assumptions or biases. Because of this, the site is easier to understand and navigate, and consumers are less likely to bounce and more likely to engage or convert. The content will be more useful Information architecture design informs content strategy because it helps define the following details: Who copy is written for for Which pages will be on the site How the pages relate to one another What the ideal layout and hierarchy is for each page How and where users should move from one page to another Since every piece of website copy should serve a purpose—from the headline in your home page’s hero image to the smaller bits of microcopy scattered around the site—writing to this foundational research can ensure each word and sentence executes on its intended purpose. Your website will easier to manage Once you map out all your website’s information, you’ll have a crystal-clear game plan for implementing and maintaining your website. Websites always need updating down the road, whether it’s adding pages and blog posts or updating services and launching new products. With a solid, organized foundation for your site, changes can be made in a cost-efficient and timely manner, too. How to design your website with information architecture No matter your website size, taking the time to include principles of information architecture in your website design will ensure a better experience for all. Here are the basic steps to follow: 01. Define your website goals Visitors should be able to glance at the navigation and know within seconds what your brand does and what they can get from the website. Irrelevant and poorly organized content will only lead to confusion. For that reason, the first step in designing a website with information architecture principles is to define your goals to ensure your design delivers what you aim to accomplish. Take, for instance, a website for an accounting firm. Let’s say the owners would like their primary goal to be signing new clients, while their secondary goal is getting subscribers. If the navigation and homepage prioritize the blog over the accounting services, the information architecture will likely push more visitors towards the secondary goal instead of the primary goal. Completing a goal on your website should be as intuitive as possible for your users, from using the navigation, reading content, taking steps to convert, and so on. To do this, you need to base your site’s architecture off real data tied to your site’s unique goals rather than what other sites have done or on assumptions about your audience. 02. Conduct user research Your goal is to figure out who your users are, what sort of problems they experience, and what they need from your website. While market and competitive research will help you learn more about your target audience, you’ll need to go directly to the source for the rest. You can use a variety of methods to conduct user research: Online surveys : You don’t need anything fancy to create online surveys. An online survey tool will help you generate surveys to send to your target audience. User interviews : You can host one-on-one interviews in person or over videochat to get real-time input and feedback from target users. Focus groups : If you want to gather insights directly from your users, consider going the focus group route. This may give you a broader sense of what they need from your brand or website, and will allow you to more easily follow up on topics you want their input on. 03. Create user personas The first thing to do with your collected user research is to create a user persona from it. A user persona is a fictional user that represents the real users you’re building your website for. Why bother with this? After all, you already did the research to figure out who they are and what they want from your site. A user persona isn’t just a vague description of who they are. For instance, “moms-to-be shopping for baby clothes.” A user persona provides you with a complete description as well as a face and name to that fictional user. Your user persona (or personas if you have different users) will: Show you who your users are Provide a background for them Explain what they do for a living List their hobbies Describe their problems Explain what their goal is in engaging with a business like yours Offer quotes that lend insights into how they think and behave 04. List out your pages Now it’s time to figure out how many pages your website needs to help your visitors accomplish their goals. Anything more than what’s necessary might overwhelm visitors—anything less and they might not feel confident about staying on your website. To determine what pages you’ll include in your website, complete the following: Write down all the web pages you plan on building: If you’re creating a large eCommerce site, you don’t need to write down every product page (unless you have that list handy somewhere). Just the broad categories will do for now. Include a one-line description of each page: If you’re struggling to concisely describe a page’s purpose, then that is a sign you may need to break up the content into multiple pages. Classify the page based on its purpose: A page’s purpose dictates what content appears on it and what the users’ ultimate goal or action will be, whether its navigation, education, search, interaction, and so on. For instance, the homepage is a navigation page. While visitors might learn a lot about your brand from the homepage, it’s an important navigational tool that will guide them towards their next step. A blog post or services page, on the other hand, would be considered educational pages. There are also interaction pages, like contact and checkout. 05. Organize your pages through testing and analysis Now it’s time to establish relationships between your pages and determine the best way to organize them. The exercises included in this section will help you decide the best website structure as well as how best to categorize or group your content. To do this, you would ideally engage with your target users once more—however, you can always run through the exercises on your own or use a colleague or friend. Just make sure to review the user personas you’ve created before beginning any of these exercises and approach it from their point of view: Card sorting (open) In this exercise, you’ll give participants a stack of cards with topics on them. You can do this exercise in person with paper cards or an online card sorting tool. You’ll then ask the participants to organize the cards in a way that makes the most sense to them. They will also need to assign a label to each category. This is a useful technique if you’re designing a business website and are curious about how users would want to see the pages grouped together. For instance, would the FAQs page belong under About or Contact? Or should it be a top-level page? Card sorting (closed) Unlike an open card sort, all the participants do in this exercise is organize their cards of topics under already established labels. This exercise is helpful for large sites, like those in eCommerce or media. For example, you wouldn’t really need to know how to label eCommerce categories like “Womens” and “Home,” but you would be concerned how the individual product pages should be categorized and sub-categorized, for example where “Travel accessories” and “Handbags” belong. Tree testing Tree testing is a useful exercise to complete after card sorting. Again, you can do this in person or online. In this experiment, provide participants with a simplified version of your website structure, forming a map connecting all your pages in a tree-like structure. Ask them to complete certain tasks using this, and note if they struggle when trying to complete a task. If they do, this exercise will give you the opportunity to ask them where the issue is in real time. For example, they might say there are too many links in the website menu, or that some labels don’t make sense. This invaluable information will ensure that you design the most user-friendly website navigation . 06. Finalize the sitemap By this point, you’ve started to gather up all the pieces for your sitemap. And if you did tree testing, then you should already have a working sketch of it. Now, you’re going to create a formal sitemap that represents what your menu looks like. While you can draw it out by hand or create it within design software, it’s easier to use a digital visual sitemap tool. One thing to keep in mind when creating a sitemap is that consistency is key. Before you start laying down the pages and other navigational elements, create a legend for your sitemap. Use the same types of shapes, lines, arrows, and other symbols to signify certain types of content and relationships within your website. 07. Create wireframes and user flows With the navigation settled, focus on nailing down the architecture of your pages. You’ll do this by creating wireframes for them. Wireframes help create a consistent structure for your site—to establish the layouts, patterns, and visual hierarchy rules for your pages. You can sketch out your wireframes by hand if you’re building a smaller website. You also have the option of using digital wireframing software. In terms of how you create your web page structures, the data you’ve gathered throughout this process will come in handy. However, don’t forget to reference the principles of design , too. Deviate from them and you risk creating a website that feels unfamiliar, unpredictable, and unusable to your visitors. One other thing to consider at this stage is building user journeys based upon your wireframes. You can make these as simple or complex as you want. Regardless of what level of detail goes into the flow chart, this type of diagramming can help you identify dead ends, convoluted pathways, or confusing link systems on your website. Start by adding interaction points to show how certain pages connect to other pages within the IA.

The perfect domain is just a click away: claim your domain →   The terms URI and URL are often used interchangeably, but, when it comes to creating a website and choosing a domain name , they have distinct meanings and applications that can be important to understand.  What is a Uniform Resource Identifier (URI)? A URI is a string of characters that uniquely identifies a resource on the internet. It consists of several components, including the scheme, authority, path, query and fragment. Each part plays a role in identifying and interacting with online resources and assets. What is a Uniform Resource Locator (URL)? A URL is a specific type of URI that not only identifies a resource but also provides the means to locate it. It includes information such as the protocol (e.g., HTTP or HTTPS ) and the domain name, which directs users to the resource's location on the web. These are often referred to as the parts of a url. For businesses figuring out how to create a website , understanding these concepts is vital . It helps in creating effective web strategies and ensures that resources are easily accessible to users. Proper use of URIs and URLs can improve your site's user experience, navigation and branding. Learn more: Domain vs URL URI vs URL — what exactly are the differences The terms URI and URL are often confused and used interchangeably but they serve different purposes when it comes to website creation. While all URLs are URIs, not all URIs are URLs. A URI can be a name, a location or both. URLs specifically provide the means to access a resource by describing its primary access mechanism. A URN is another type of URI that serves as a unique identifier without providing the means to locate the resource. It focuses on the identity rather than the location, making it distinct from URLs. This can be a tricky comparison to understand so let's lay it out like this: URI (Uniform Resource Identifier): A generic term for all types of names and addresses that refer to objects on the web. URL (Uniform Resource Locator): A specific type of URI that provides a means to locate a resource by describing its primary access mechanism. URN (Uniform Resource Name): A type of URI that identifies a resource by name in a particular namespace, without implying its location. All URLs are URIs but not all URIs are URLs. Buy a domain name  today. What is a URL syntax with examples? URL (Uniform Resource Locator) syntax refers to the structure and components that make up a URL. A URL typically consists of several parts, each serving a specific purpose. Here’s a breakdown of the syntax and components of a URL, along with examples: Scheme: Indicates the protocol used to access the resource. Common schemes include `http`, `https`, `ftp`, etc. Username:Password (optional): Authentication credentials for accessing secure resources. But this isnot commonly used in modern URLs due to security concerns. Host: The domain name or IP address of the server where the resource is hosted, `www.example.com` Port (optional): Specifies the port number on the server. If omitted, default ports are used (e.g., 80 for HTTP, 443 for HTTPS). Path: The specific location of the resource on the server, `/path/to/resource` Query (optional): A string of key-value pairs that provide additional parameters to the resource. It begins with a `?`. Example: `?key1=value1&key2=value2` Fragment (optional): A reference to a specific section within the resource, starting with `#`. URL examples 1. HTTP URL - `http://www.example.com` 2. HTTPS URL - `https://secure.example.com` 3. FTP URL - `ftp://ftp.example.com/resource.txt` 4. URL with Path and Query - `https://www.example.com/search?q=URL+syntax` 5. URL with Fragment - `https://www.example.com/articles#section2` What is a URI syntax with examples? The syntax of a URI is defined by several components, which are similar to those in a URL but a URI's primary purpose is to identify a resource rather than to locate it. The basic structure of a URL looks like this: scheme:scheme-specific-part. Its components are: Scheme: Indicates the protocol or method of access (e.g., `http`, `https`, `ftp`, `mailto`, etc.). Scheme-specific part: This portion varies based on the scheme and can include authority, path, query and fragment components. Authority (optional): This includes the user information, host (domain) and port. Path: The specific location of the resource. Query: A string of key-value pairs providing additional parameters. Fragment (optional): A reference to a specific section within the resource. URI examples 1. HTTPS URI - `https://www.example.com` 2. URN - `urn:isbn:0451450523` (Identifies a book by its ISBN) 3. Data URI - `data:text/plain;base64,SGVsbG8sIFdvcmxkIQ==` (Encodes a string in base64) 4. Mailto URI - `mailto:info@example.com` (Used to initiate an email) File URI - `file:///C:/path/to/file.txt` (Identifies a file on the local filesystem) URI vs URL examples in action To grasp the practical applications of URI and URL, it's helpful to explore real-world examples of both. These examples illustrate how these concepts are used in different programming environments and platforms. Consider a web page with the URL https://www.example.com/index.html . This URL specifies the protocol (HTTPS), domain (example.com) and path (index.html) to locate the resource. In contrast, a URI might be urn:isbn:0451450523 , which identifies a book by its International Standard Book Number without specifying how to access it. Java: In Java, you can use the java.net.URI  class to create URIs. For example, URI uri = new URI("http://www.example.com");  allows you to manipulate and parse the components of a URI. Python: Python's urllib.parse  module provides tools for parsing URLs. You can use it to break down a URL into its components or construct URLs from individual parts. Android: In Android development, URIs are often used in intents to specify data or actions. For instance, Uri.parse("tel:123456789")  can be used to initiate a phone call. Get started with a domain name generator. Specific use cases for each URI: Used when you need a broad identifier that can be either a name or location. Useful in applications where flexibility is required. URL: Ideal for situations where the exact location of a resource is necessary, such as linking to web pages or resources. URN: Best suited for identifying resources by name within specific namespaces, like ISBNs for books or ISSNs for periodicals.

It feels like artificial intelligence (AI) is everywhere—cropping up in news stories, appearing in just about everyone’s business blog (guilty as charged) and sliding into conversations at family gatherings—and for good reason. AI is changing the way we move through the world. For small business owners and entrepreneurs, the benefits of AI are nearly limitless. You can use it to turbo-charge your marketing efforts, optimize operations and even learning how to build a website from beginning to end. But, how does AI work? Join us as we take a glimpse behind the proverbial curtain to demystify this fascinating technology. Want to use an AI website builder ? Get started with Wix's website builder today. What is AI? AI is a machine’s ability to mimic the way our brains process information. It harnesses algorithms and rules to analyze extensive datasets in order to identify patterns that serve as the foundation for its decision-making models. AI is not a single technology but rather a diverse collection of technologies and methodologies that collaborate to enhance the intelligence of machines. As you continue to integrate AI into your business processes and workflows, understanding these components can help you leverage AI more effectively. The different fields of AI, explained in plain English AI is a general concept, an umbrella term that encompasses a wide range of specialized fields and techniques. It's important to note that these fields are not entirely separate but often intersect and complement each other. Here is a sampling of the different fields of AI: Machine learning (ML) The heart and (not-quite) soul of AI, ML refers to machines being able to learn on their own and improve performance over time without the need for human intervention. ML uses data as the foundation for learning. ML is how your favorite streaming service learns what you like, suggesting Rage Against The Machine when you’ve been obsessively listening to Tool all week. Deep learning (DL) A subset of ML, deep learning uses multi-layered neural networks to analyze data and perform complex tasks. Where ML is broader and refers to the broad techniques that allow machines to learn on their own, DL is a specific approach within machine learning that makes use of neural networks to complete a human-like task (like seeing, writing or creating art). Neural network Neural networks , or “artificial neural networks (ANNs),” is a component of deep learning that mimics the human brain’s data processing functionality. A neural network is made up of multiple layers of artificial neurons (called “nodes”), which are used to process all that data we keep talking about. Neural networks are complex, so we’ll break them down further, below. Natural language processing (NLP) NLP is a branch of AI that empowers machines to understand, process and mimic human language. We see this most commonly in voice assistants like Amazon’s Alexa and Google’s Assistant, which respond appropriately when we bark orders at them (e.g., “Play ‘The Pot’ by Tool on Amazon Music”). NLP is what tells Alexa to play a song as opposed to purchasing a $400 Dutch oven. The point is this—NLP is how machines understand human commands and respond in a way that sounds natural. Computer vision (CV) Computers that can understand visual data like photos and videos are somewhat Terminatore sque but also kind of important when it comes to mimicking how humans process information. CV interprets visual data like photos and videos to make decisions. When your favorite social platform automatically tags you in your mother’s family Christmas photo, this is CV at work. Reasoning and problem solving AI systems simulate human reasoning to solve problems. The keyword here is “simulate.” As of now, computers can’t reason the way people do. Rather, they use data, algorithms and probability to make their decisions. This can manifest as a chess-playing computer strategizing its next move or ChatGPT answering a question based on how it has answered questions in the past. Perception Perception is a function of AI that’s all about interpretation. AI systems use sensors to perceive real-world scenarios and communicate insights and information to humans. It’s how your car knows to alert you when an object is too close. Autonomous cars take this to the next level, using sensors and perception to navigate and avoid obstacles. Cognitive computing Think of cognitive computing (CC) as the brainy cousin of AI. It mimics human thought processes by using algorithms and data, making decisions, predictions and providing insights. CC systems can’t replicate human thought perfectly (at least, not yet), but they’re trained to understand context in addition to content. For example, if you're chatting about "apple" in the context of tech, a cognitive system won't start rambling about fruit salad. Strong AI vs. weak AI vs. superintelligent AI Artificial Intelligence has evolved significantly since humans laid the groundwork for it in the early 1900s ( yes, it goes back that far ), but we still only have what is commonly known as Weak AI or Narrow AI. Weak AI refers to AI systems designed and trained for specific tasks or domains. These systems excel within their predefined context but lack the broad, general intelligence seen in humans. For instance, AI website builders is a form of Weak AI, as its only purpose is to help you launch a new website. ChatGPT is also a form of Weak AI because it’s only task is to generate text-based responses in natural language. On the other hand, the AI research and development community are still striving for Strong AI (a.k.a., General AI). Their expectation is that they will eventually be able to replicate human-like general intelligence with the ability to understand, learn and apply knowledge across a wide range of tasks and domains. Superintelligent AI is the vision of AI that tends to give people the heebie-jeebies. The term represents a hypothetical level of AI intelligence surpassing human capabilities across all domains. It is more advanced and capable than Strong AI, and its development is purely theoretical at this point. The different levels of AI Artificial Intelligence (AI) can be categorized into various levels based on its capabilities and characteristics. Here are the typical levels of AI: Reactive AI Operates solely on present data, focusing on specific tasks without the ability to learn from experience. Reactive AI excels in domains like recommendation engines and spam filters but has limited capabilities. It lacks foresight and can’t adjust for or predict unexpected events. Limited memory AI This type of AI can temporarily store data from past experiences, which allows it to learn and improve over time. An example of limited memory AI in action is AlphaStar by Google. Alphastar got good at playing the strategy game StarCraft 2 by playing against itself repeatedly. A 2019 study found that it was a better chess player than 99.8% of officially ranked players. As the name suggests, limited memory AI has some, well, limitations. It requires vast amounts of data to learn simple tasks, and any changes to its training environment necessitates complete retraining. Theory of Mind AI A novel type of AI which is currently under development, Theory of Mind AI refers to a machine's ability to understand human emotions, beliefs and ways of thinking. Theory of Mind AI may one day be able to recognize human emotions which will enable it to respond and adjust to them appropriately. Sound creepy? Wait until you read about self-aware AI. Self-aware AI Self-aware AI, or conscious machines, are aware of their own internal state and the internal state of others. This AI type would be on par with human intelligence, mimicking human emotions, desires or needs. At this point, self-aware AI is fully the domain of science fiction movies and dystopian timelines. How are businesses using AI? Today, businesses actively use AI to expand their existing capabilities and streamline everything from customer service to product development . Specifically, here are ways you can leverage AI: Generative AI This subset of AI focuses on creating or generating new content, data or information rather than simply analyzing or processing existing data. Generative AI models are designed to produce novel and contextually relevant outputs, often in the form of text, images, audio or other types of content. These models can be trained to generate content that mimics human creativity and can be used in various applications. Wix's artificial design intelligence , for example, is a form of generative AI that helps to streamline the website development process. Learn more about Wix’s AI website builder . Chatbots AI chatbots use natural language processing (NLP) to understand and respond to user queries. Remember how we mentioned voice assistants like Alexa? Chatbots work in a similar way by interpreting human language queries and providing relevant answers. You can integrate customer service chatbots into your professional website, social media accounts and activated via SMS to assist your customers in real-time. In a survey of 600 business owners , customer service was the most popular application for AI, with 56% saying they currently use or plan to use the tech. Product recommendations Primarily the domain of eCommerce and retail websites, AI-generated product recommendations are an easy way to personalize your customers’ online shopping experience. These ML tools analyze the shopper’s data including user behavior, preferences and purchase history—to provide them with relevant recommendations as they browse your website or app. Predictive analytics When you give an AI lots of data like weather patterns, shopping trends and purchase behavior to process, categorize and analyze, you have a recipe for predicting trends and making forecasts. Online store owners can use predictive AI to forecast which products will be hot next season and manufacturers can predict when machinery is likely to break down. Marketing automation Marketing automation tools can analyze customer behavior, segment audiences, then use this data to make recommendations or provide insights about how to allocate your marketing spend more effectively. For example, the Wix Analytics benchmarks report offers an in-depth analysis of your site, comparing it to similar sites and providing valuable insights for improvement. Operational automation Operational automation is a set of technologies you can use to streamline and optimize repetitive, manual and time-consuming tasks within an organization. Its primary goal is to improve efficiency, reduce errors, cut costs and free up human resources for more strategic and creative work. Accessibility enhancement Accessibility enhancement AI tools are designed to improve the usability of digital content for individuals with disabilities. For instance, Wix's Accessibility Wizard provides guidance for how to make a website accessible . Wix built the tool to ensure that its users could easily create websites that are inclusive and compliant with accessibility standards.

Turn your ideas into a website you love with Wix →   Finding the right tools is crucial when it comes to children and website building . It's important that these tools are not only age-appropriate in terms of ability to create but also safe for children to use. In this guide, we'll walk you through the process of understanding how to make a website with and tailored for your children. Whether you're a parent looking to introduce your child to the basics of web development, an educator seeking resources for classroom activities or a young aspiring developer ready to take on the challenge of building your first website, this article is for you. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. Why should kids learn to build websites? In today's tech-driven world, understanding the basics of web development is becoming as fundamental as reading and writing. You might wonder why children should get involved in website building at an early age, here are just some of them. To learn more about building websites for and with children, check out Wix Tomorrow . Fosters problem-solving skills Learning to build a website requires kids to think critically and solve problems as they arise. Even children can understand the fundamentals of website navigation and how to structure a website to make it easy to use. This example of decision-making, of which there are lots when creating a website, is an essential skill and can be applied to many other areas of life. Encourages creativity Website creation allows kids to express themselves through design, layout and content—all of which boosts their creative abilities. When designing a website , even if working with a website template there are plenty of options for easy customization. Choosing a color scheme and then determining the layout of pages within the site, all offer plenty of opportunity for creativity. Website building allows kids to see the results of their efforts in real time and share their creations with friends and family. Whether it's a personal blog, an online portfolio for school projects or a virtual lemonade stand, the possibilities are endless. Teaches technical skills Even when using a website builder, children can learn more about what makes it work. Just because a website can be built easily without any coding knowledge, doesn't exclude the possibility of using website creation as an opportunity to teach children about how they work. This goes hand in hand with teaching children digital literacy—encouraging them to understand how the web works and how they can use it more responsibly. Once a website is live, children can be taught how to track traffic to their site. In-built tools such as Wix Analytics make this intuitive to do. Older children and teenagers can be taught to understand key website metrics such as traffic sources, organic traffic and even some basic search engine optimization (SEO) practics. Many website builders also include SEO assistants , that can walk older children through the basics of this marketing field. Gives a competitive edge With digital literacy being so important, early exposure to web development can give children a head start in a world where technology plays a major role in almost every field and industry. By introducing children to website building, you're not just giving them a new hobby you're equipping them with skills that will serve them throughout their lives. And with platforms designed specifically for young users, getting started has never been easier or safer. Whether it empowers them to create an online student portfolio for college applications, or a powerful resume when they first start job hunting or whether they decide to go into web development or even digital marketing as a career, there are multiple examples of how early website building skills can benefit children for a long time. Website creation for kids: how to make a website If you're still thinking that creating a website is a complex task reserved for adults or tech-savvy teens we're here to change your mind. With the right guidance and tools, even children as young as 8 to 10 can design and publish their own websites. 01. Choose a child-friendly website builder Start by selecting a platform that will be easy for kids to use—look for features like easy-to-use interfaces, drag-and-drop functionality and pre-designed templates. It's also best to choose a website builder that includes web hosting and a domain name , as well as advanced security features to protect your child's site from malicious cyber attacks. Learn more: What is a .com domain? Looking to create a site in minutes? Opt for an AI website builder. This is a good option for busy educators or if your child has a very specific type of website in mind, that they want to build quickly. 02. Pick a template Website templates are the foundation of website building and they often come with pre-set designs and layouts which can be customized. Encourage your child to choose one that matches the theme or purpose of their website. For example: Pet and animal website templates Sports and fitness templates School and University website templates Online education templates 03. Customize the design Let your child's creativity shine through by allowing them to customize their templates. They can change the colors, fonts and images to make their site unique. While it might be tempting to give your input on what you think looks best, it's important to let children test and trial their own ideas. Choosing, then reviewing and editing their choices is an important learning process for children in any creative task. 04. Add content Content is key to any website. Help or teach your child how to add text, photos and videos that are relevant to their site's topic. Many website builders, like Wix, include a large bank of images of their own or from Shutterstock, for children to choose from to add to their website. If they're interested, you might also encourage your child to take their own photos or create their own videos for their site. 05. Confirm safety features Building a website can be a great way to teach your child about the importance of staying safe online—from choosing extra-safe passwords to multi-factor authentication, there are plenty of ways to show children how creating online can be fun and safe. Choose a website builder, like Wix, where all sites come with 24/7 security monitoring to protect against online attacks. 06. Publish the website Once your child is happy with their creation, it's time to publish it for the world to see. Make sure they understand that once online, anyone can view their site. You might also want to talk to them about indexing and how search engines, such as Google crawl and find websites to provide answers to searches. You can also use this as an example to show how even once published, websites can be changed and edited. It's a great way to teach children that sometimes we create something we're not completely happy with but after testing and reviewing it, we can go back and improve on it. 07. Share with friends and family Sharing their new website can be a proud moment for any child, so encourage them to share it with close friends and family members first. Remember, the goal is not just to create a website but also to enjoy the process of learning and creation. By making it fun and engaging, you'll help foster a love for technology that could last a lifetime and perhaps even influence their career path one day. How to choose the right template for a kid's website When it comes to building a website, starting with the right template can make all the difference, especially for young minds eager to bring their vision to life. Many website builders, including Wix, offer a variety of templates (in the hundreds) that are perfect for kids' projects, all designed to be both appealing and easy to use. Here's how you can help your child select the best template for their website. Consider their website's purpose Is your child creating a blog, a portfolio for their artwork or perhaps a one-page website for a school project? The content and goal of the website should guide the choice of template. Here are a few that might spark the interest of your child: Band website templates Performing artist website templates Look for fun and engaging designs Many kids are drawn to bright colors and dynamic elements, so choose templates with these features to keep them excited about their website. Remind them that they can also build on these fun designs with their own color and font choices. Prioritize editing flexibility Kids' ideas and likes change as they grow, sometimes quite quickly. With this in mind, pick a template that is easily adjustable so they can update it as their interests evolve. Then encourage your child to include multimedia elements like photos and videos to make their site more engaging. From social media feeds to contact forms, interactive widgets not only make the website more functional but also teach kids about different web components. Choose simplicity A simple layout will be easier for your child to understand and work with, it also helps visitors navigate the site more easily and is good for the site's user experience or UX. You can always add elements and functionality to the template as your child's website-building skills develop. Best practices for creating a child-friendly website Designing a website that is both appealing and suitable for children requires a careful approach. Here are some best practices to keep in mind when helping kids create their own websites, making sure that the end result is not only fun but also user-friendly and safe. Simple and clean design A clutter-free website is easier for kids to navigate. You can achieve this with clear headings and by not overcrowding the page with too many elements. For many children, this will be part of the learning process, as they understand that as with so many things, less is often more in web design too. Double-check that all content is age-appropriate All text, images and videos should be suitable for children. This includes avoiding complex language and confirming visuals are child-friendly. Intuitive navigation Large buttons, straightforward menus and clear calls to action help young users move around the site without getting lost or frustrated. They're also easier to move around and to adjust the sizing of. Optimize for different devices With kids accessing websites on various devices, you can opt for a mobile-friendly website or a responsive site . Include interactive learning tools Add quizzes, puzzles and games that are not only fun but also educational. These tools can help reinforce learning in subjects like math, science or language arts. Embed educational videos Select videos that are informative and entertaining—make sure to screen them to check they're age-appropriate and that you have permission to use them on your site. Create a blog Encourage kids to write blog posts about what they're learning—enabling them to build their literacy skills and allow them to share their knowledge with others. Learn more about how to start a blog. Offer downloadable resources Provide worksheets, eBooks or lesson plans that visitors can download from the site. By weaving educational content into the fabric of the website, you're turning it into a resource that can support a child's growth and development. It becomes more than just a platform for expression—it's a space for learning and discovery. How to use building a website to inspire a child's creativity A website can serve as a powerful platform for kids to showcase their creativity and achievements. It's a space where they can share their projects, ideas and learning milestones either with family, peers or your wider community. Here's how you can help children use their website to foster both creativity and learning: Create a portfolio Allow kids to post their artwork, writing samples or science projects. This not only celebrates their work but also encourages them to keep creating. It's also a great way to record your child's work over many years, acting as a keepsake too. Feature an About Me page Encourage kids to write about themselves, their interests and what they're learning. This helps them develop self-expression and storytelling skills. This is also a good opportunity to share with children how important it is to protect private information online and that they should never share personal information, such as their address or similar online. Website creation for kids FAQ Is it safe for children to create websites? It can be, if you use the right website builder. For example, Wix provides a safe environment for children to create websites with: Parental controls available Secure hosting and SSL certificates Privacy settings to limit public access No coding required, reducing exposure to potentially harmful scripts Kid-friendly templates and design elements Easy-to-use interface with guided creation Remember to always supervise your children's online activities and educate them about internet safety. What are some age-appropriate website builders for kids? Wix is an excellent age-appropriate website builder for kids, for the following reasons: Intuitive drag-and-drop interface No coding required Kid-friendly templates Easy-to-use design elements Secure and monitored environment Parental controls available Educational resources and tutorials Ability to create simple, visually appealing sites, or a site with AI Options to limit public access Free plan available for practice Are there educational benefits to kids creating websites? Creating websites offers numerous educational benefits for kids: Improves digital literacy, a crucial skill Develops problem-solving skills Encourages creativity and self-expression Teaches project management Boosts critical thinking abilities Fosters design skills Promotes online safety awareness Develops technical proficiency Encourages research skills Builds confidence in technology use Are there free website builders suitable for kids? Wix offers a free plan suitable for kids that gives access to its user-friendly interface, drag and drop editor, templates and hosting within a secure environment. Learn more: Is Wix free? What skills do children learn from website creation? Children learn valuable skills through website creation, some of these include: Visual design principles Content organization Digital storytelling Project management Problem-solving Creative thinking Writing and editing User experience design Digital literacy Time management Critical thinking Teamwork (for group projects) Online safety awareness Basic marketing concepts What are the best topics for kids' websites? Popular topics for kids' websites include: Hobbies and interests School projects Personal blogs Pet care and animals Sports and fitness Arts and crafts Book reviews Science experiments Environmental awareness Video game reviews Cooking and recipes Travel diaries Music and instrument learning Comic strips or storytelling Photography showcases Are there any legal considerations for kids' websites? Legal considerations for kids' websites could include: COPPA compliance (U.S.) Parental consent for under-13s Privacy policy requirements Data collection limitations Content restrictions Copyright issues (using others' content) Disclosure of affiliate links Age-appropriate advertising Terms of service agreements GDPR compliance (EU) Always consult local laws and consider professional legal advice when necessary. How can kids promote their websites safely? Kids can promote their websites safely by: Sharing with family and friends Using school networks (with permission) Joining kid-friendly online communities Creating content for social media (with parental supervision) Collaborating with classmates on projects Entering appropriate web design contests Sharing in local community groups

Local search directories are propelling small businesses online and seizing the opportunity to offer them more digital solutions. SMBs  are increasingly seeking business solutions like payment acceptance  and scheduling software  for bookings. In fact, during the pandemic, Yell (Yellow Pages UK) saw 76%  of their clients added such solutions, leading Yell to refocus their strategy altogether. I’ve worked in local search and digital media for nearly three decades, with 17 of those years spent managing the publication of Yellow Pages. I’ve seen how directories and other brands that service SMBs work day and night to provide their customers with the services and tools they really need to start a business  online. But with Google dominating the industry, especially when it comes to ads and SEO, local search directories want to explore more innovative avenues for growth while keeping their core offer intact. In this article, I will dive into an emerging trend amongst directories: offering DIY services via B2B  collaboration to support business growth. Offer a world-leading SMB website builder  to your clients. DIFM vs. DIY services Traditionally, directories have offered contact listings (name, address, phone number, website, business email ) as well as Do-It-For-Me (DIFM) services to establish such lines of communication ( web hosting , website building, etc.). DIFM is the standard in the industry, for example coordinating online advertising and digital marketing on behalf of the client. This channel, though often costly in terms of time and resources, also allows for direct upselling on products and services. But SMBs are becoming more self-reliant when it comes to marketing and tech. According to the 2024 Small Business Report  by VistaPrint and Wix, 71% of SMBs do all their marketing themselves, and 79% are confident in their marketing knowledge. And the 2024 State of the SMB Report  by Localogy finds that 90% of SMBs are using some form of SaaS, signifying a certain level of dexterity when it comes to leveraging tech platforms. Do-It-Yourself (DIY) marketing technology has emerged as a new sales channel for online directories, bringing with it the next evolution of the industry. DIY makes learning how to create a website  intuitive for SMBs, allowing them to seamlessly link their site to their business listing. The offering can be sold directly through existing marketing channels, without the need for additional overhead on sales and fulfillment. And with millions of business listings sitting in directory databases waiting to be monetized, even a 1-2% conversion rate can make a significant impact on a directory’s revenue. DIY doesn’t need to replace DIFM—it can serve as an additional sales channel. Plus, DIY users who need assistance can be redirected right back to the directory’s DIFM services, letting the two channels combine to form a cohesive loop for revenue growth. Read more: Rethinking the power of domains and B2B partnerships Offering DIY services as a directory To offer DIY services, a directory needs to form a B2B strategic partnership  with the right DIY platform. The platform must be intuitive and business-oriented, allowing any type of business to launch quickly online, accept payments and scale. The platform should be on the forefront of technology, offering AI tools, (like an AI website builder ) to make creating an online presence as smooth as possible. SMBs should also have 24/7 access to product support should they have any technical questions. It’s best if the product is already known in the industry, with a history of success with SMBs. The platform should empower SMBs to leverage all the business features they need. As Sherilynn King, Senior VP at Pages Jaunes (Yellow Pages Canada), puts it, “Our strategic partnership with [DIY web builder] Wix has strengthened our website offering, making it easy for SMBs to add on additional features including eCommerce and online booking.” Pathways from the online directory to the DIY partner product should be seamless and well-engineered as a co-branded offering . This can only be achieved by a product partner’s expert team that can develop the right APIs and integrations to create an optimal user experience. In addition to product, a DIY offer requires the right funnels, tools and tactics to grab the attention of a free SMB listing and properly convert them. The best strategic partnerships  allow you to learn from the business partner’s marketing strategies , data analysis and experienced success teams. Simply offering a functional DIY product is not enough. To nurture leads and drive revenue, a business requires best practices and dedicated support in order to identify and convert high-intent users. Read more: A proactive approach to B2B success management Many leading online directories have already chosen a partner to offer DIY website-building services as a core part of their business strategy. “We chose Wix as a partner because we believe in the Wix brand,” says King. “As Wix continues to evolve both their business and their products, we believe we can offer our customers the best website products on the market.” “I think that's the best way to future-proof your business,” she continues, “finding the right, trusted, credible partner to move forward with you.” Learn how a channel partnership  with Wix can drive growth for your business and your SMB customers.

Turn your ideas into a website you love with Wix website builder →   Jewelry marketing is the process of promoting and selling jewelry to consumers. It involves a range of marketing strategies  and activities from advertising campaigns, social media engagement to in-store displays that aim to attract potential buyers and convert them into loyal customers. In this article we’ll explore some of the most popular and effective ways to market your jewelry business .  Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. Wix is all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. What are the main benefits of effective jewelry marketing There are three main benefits to marketing your jewelry business and brand successfully. These include: Building brand awareness:  Introducing your brand to new audiences. Increasing sales:  Encouraging purchases either in store or online. Customer engagement :  Creating lasting relationships with customers through personalized experiences, great customer service and community building.  How jewelry marketing stands out from general marketing As a type of marketing , marketing jewelry requires a special focus with more emphasis needed on: Visual appeal:  High-quality images and presentations are crucial to showcase the jewelry and to reflect its beauty and worth.  Storytelling:  Sharing the craftsmanship and heritage behind each piece is important, as people often buy jewelry because of how it makes them feel and not because they need it.  Emotional connection:  Evoking feelings that resonate with buyers' personal stories  5 jewelry marketing strategies to explore To elevate your jewelry brand, it's vital to implement strategies that resonate with your audience and showcase your products' beauty and uniqueness. Here are five strategies to consider for an effective jewelry marketing approach. Building a website Leveraging social media Email marketing campaigns Search Engine Optimization (SEO) Influencer marketing and events 01. Building a jewelry website Your website is often the first impression potential customers have of your brand. This means you’ll want to make sure it reflects the quality and style of your jewelry by: Designing it well:  Choose a site layout and color scheme that complements your pieces and your branding. If your jewelry is fun and funky, your website colors and design should reflect this. The same goes for if you sell mainly high end items.  Optimizing for user experience : Make your website’s navigation intuitive and mobile-friendly. This makes it easy for customers to navigate and buy from your site. If they get frustrated they’re more likely to leave without buying. Focus on keeping them on your website and making it easy for them to move from interest to buying.  Highlighting your collections:  Use high-resolution images and detailed descriptions. This is your opportunity to really market your jewelry in the best light. It can be harder to do this online and virtually, compared to showcasing your goods in an actual store.  Add online store  capabilities:  Make sure to include ecommerce features  on your website, so that people can buy directly from your site.  Use a website builder  and learn how to make a website  for your business. Then choose from a variety of jewelry and accessories related website templates  to get started.  Learn more about how to create a landing page.   02. Leveraging social media Social media platforms  like Pinterest and Instagram are visual-centric, making them ideal for jewelry marketing as you can use them to really show off what you’re selling. To leverage these platforms for the best social media marketing  results you’ll want to: Curate stunning visual content:  Post high-quality photos and videos of your jewelry. Be sure to include shots of your jewelry on display but also include more natural photos of it being worn by someone in the real world.  Engage with your audience:  Respond to comments, messages that you receive. People may have a lot of questions before buying jewelry online and you should do what you can to build a relationship with them, also so as to build trust.  Run targeted ad campaigns:  Most social media platforms also allow you to run paid campaigns targeting specific groups of users. This can be a good, albeit expensive way, to get your name and jewelry out there in the beginning. 03. Crafting email marketing campaigns Email marketing allows you to directly communicate with interested customers. To build successful campaigns you’ll need to plan the following: Segment your audience:  Tailor messages based on customer preferences or purchase history. This is especially important if you have jewelry inventory appealing to a wide range of customers and price ranges.  Provide exclusive offers:  Give your newsletter and email marketing subscribers access to special deals or sneak peeks at new collections. Track performance metrics: Analyze open rates, click-through rates and conversions on your email marketing campaigns. These can then show you what works, what resonates, what encourages people to buy and what can be improved.  04. Search Engine Optimization (SEO) Search Engine Optimization  can improve your online visibility and attract more customers to your website by getting your website to the top of search engine result pages. While not an easy, or short process, focusing on some of the following can help improve your site’s SEO.  Local SEO:  Claim your Google My Business listing and gather local reviews. Keyword optimization : Research relevant keywords and incorporate them into your content.  Creating great content : Publish blog posts or guides related to jewelry trends or care tips. 05. Collaborating with influencers and hosting events Influencer marketing  can help your brand reach a broader audience by showcasing your jewelry to their large or engaged audiences. Often working with influencers will require you to pay them for social media posts featuring your jewelry, or they may promote your goods in exchange for free jewelry for themselves. Choose which influencers you work with carefully, make sure their audience aligns with yours.  Event marketing  works well for jewelry businesses, as nothing necessarily replaces potential customers falling in love with a piece of jewelry they can touch and try one. You can organize your own events, or attend craft fairs and other events. A good example might be partnering with a local fashion designer for their models to wear your creations at their show. Jewelry marketing best practices To ensure your jewelry marketing efforts are as dazzling as the gems you're selling, it's crucial to follow these best practices:. Consistent branding Your brand's image should be cohesive whether a customer is browsing your website, scrolling through social media or reading an email from you. Consistency includes: Logo and color scheme : Use the same logo and color palette everywhere. Tone of voice : Maintain a uniform tone that reflects your brand's personality. Messaging:  Align all marketing content with your brand's core values and message. High quality product photographs Photographs can make or break a customer's decision to buy your jewelry. To fully capture the quality and beauty of your jewelry: Use natural light:  Soft, natural light can highlight the sparkle without harsh shadows. Focus on the details : Close-up shots can showcase intricate designs and craftsmanship. Create a natural scenario : Place jewelry in lifestyle settings to help customers envision wearing it. Excellent customer service Outstanding customer service can turn a one-time buyer into a lifelong patron. To provide top-notch service make sure to:  Be responsive : Quickly reply to inquiries and resolve any issues promptly. Personalize interactions:  Address customers by name and remember their preferences. Go above and beyond:  Surprise customers with thoughtful gestures or unexpected perks. This could include gift wrapping, free gifts.  Why invest in marketing for your jewelry business? Investing in marketing is not just about spending money to win customers, it's about strategically allocating resources to grow your brand and increase your market share. Here's why it's a worthwhile endeavor even for a small business: Higher conversion rates : Targeted campaigns lead to more effective customer acquisition. Increased average order value : Effective marketing can encourage customers to purchase more. Long-term customer value:  Build lasting relationships that result in repeat sales. Establishing trust : Consistent and honest messaging builds credibility over time. This is especially important if you’re a high end jewelry seller.  Staying competitive:  by highlighting what makes your business unique, staying relevant with marketing and jewelry trends and by continuously improving your work and marketing you can stay competitive in a crowded marketplace.  Learn more: Small business marketing How to start your jewelry marketing Embarking on a jewelry marketing journey may seem challenging, especially for a new business but with the right steps, you can set the foundation for a successful campaign that resonates with your audience and boosts sales. First you’ll need to build and prepare a marketing plan . This will need to include your:  Market research:  Understand your target audience and competitors. Unique Selling Proposition (USP):  Determine what sets your jewelry apart. Business and marketing goals:  Set clear, measurable objectives for what you want to achieve. Key Performance Indicators (KPIs):  These will help you measure success. Budget allocation : Decide how much you can invest in different marketing channels. Marketing campaign plans : Schedule when and how you will execute each part of your strategy.