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Turn your ideas into a website you love with Wix →   Finding the right tools is crucial when it comes to children and website building . It's important that these tools are not only age-appropriate in terms of ability to create but also safe for children to use. In this guide, we'll walk you through the process of understanding how to make a website with and tailored for your children. Whether you're a parent looking to introduce your child to the basics of web development, an educator seeking resources for classroom activities or a young aspiring developer ready to take on the challenge of building your first website, this article is for you. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. Why should kids learn to build websites? In today's tech-driven world, understanding the basics of web development is becoming as fundamental as reading and writing. You might wonder why children should get involved in website building at an early age, here are just some of them. To learn more about building websites for and with children, check out Wix Tomorrow . Fosters problem-solving skills Learning to build a website requires kids to think critically and solve problems as they arise. Even children can understand the fundamentals of website navigation and how to structure a website to make it easy to use. This example of decision-making, of which there are lots when creating a website, is an essential skill and can be applied to many other areas of life. Encourages creativity Website creation allows kids to express themselves through design, layout and content—all of which boosts their creative abilities. When designing a website , even if working with a website template there are plenty of options for easy customization. Choosing a color scheme and then determining the layout of pages within the site, all offer plenty of opportunity for creativity. Website building allows kids to see the results of their efforts in real time and share their creations with friends and family. Whether it's a personal blog, an online portfolio for school projects or a virtual lemonade stand, the possibilities are endless. Teaches technical skills Even when using a website builder, children can learn more about what makes it work. Just because a website can be built easily without any coding knowledge, doesn't exclude the possibility of using website creation as an opportunity to teach children about how they work. This goes hand in hand with teaching children digital literacy—encouraging them to understand how the web works and how they can use it more responsibly. Once a website is live, children can be taught how to track traffic to their site. In-built tools such as Wix Analytics make this intuitive to do. Older children and teenagers can be taught to understand key website metrics such as traffic sources, organic traffic and even some basic search engine optimization (SEO) practics. Many website builders also include SEO assistants , that can walk older children through the basics of this marketing field. Gives a competitive edge With digital literacy being so important, early exposure to web development can give children a head start in a world where technology plays a major role in almost every field and industry. By introducing children to website building, you're not just giving them a new hobby you're equipping them with skills that will serve them throughout their lives. And with platforms designed specifically for young users, getting started has never been easier or safer. Whether it empowers them to create an online student portfolio for college applications, or a powerful resume when they first start job hunting or whether they decide to go into web development or even digital marketing as a career, there are multiple examples of how early website building skills can benefit children for a long time. Website creation for kids: how to make a website If you're still thinking that creating a website is a complex task reserved for adults or tech-savvy teens we're here to change your mind. With the right guidance and tools, even children as young as 8 to 10 can design and publish their own websites. 01. Choose a child-friendly website builder Start by selecting a platform that will be easy for kids to use—look for features like easy-to-use interfaces, drag-and-drop functionality and pre-designed templates. It's also best to choose a website builder that includes web hosting and a domain name , as well as advanced security features to protect your child's site from malicious cyber attacks. Learn more: What is a .com domain? Looking to create a site in minutes? Opt for an AI website builder. This is a good option for busy educators or if your child has a very specific type of website in mind, that they want to build quickly. 02. Pick a template Website templates are the foundation of website building and they often come with pre-set designs and layouts which can be customized. Encourage your child to choose one that matches the theme or purpose of their website. For example: Pet and animal website templates Sports and fitness templates School and University website templates Online education templates 03. Customize the design Let your child's creativity shine through by allowing them to customize their templates. They can change the colors, fonts and images to make their site unique. While it might be tempting to give your input on what you think looks best, it's important to let children test and trial their own ideas. Choosing, then reviewing and editing their choices is an important learning process for children in any creative task. 04. Add content Content is key to any website. Help or teach your child how to add text, photos and videos that are relevant to their site's topic. Many website builders, like Wix, include a large bank of images of their own or from Shutterstock, for children to choose from to add to their website. If they're interested, you might also encourage your child to take their own photos or create their own videos for their site. 05. Confirm safety features Building a website can be a great way to teach your child about the importance of staying safe online—from choosing extra-safe passwords to multi-factor authentication, there are plenty of ways to show children how creating online can be fun and safe. Choose a website builder, like Wix, where all sites come with 24/7 security monitoring to protect against online attacks. 06. Publish the website Once your child is happy with their creation, it's time to publish it for the world to see. Make sure they understand that once online, anyone can view their site. You might also want to talk to them about indexing and how search engines, such as Google crawl and find websites to provide answers to searches. You can also use this as an example to show how even once published, websites can be changed and edited. It's a great way to teach children that sometimes we create something we're not completely happy with but after testing and reviewing it, we can go back and improve on it. 07. Share with friends and family Sharing their new website can be a proud moment for any child, so encourage them to share it with close friends and family members first. Remember, the goal is not just to create a website but also to enjoy the process of learning and creation. By making it fun and engaging, you'll help foster a love for technology that could last a lifetime and perhaps even influence their career path one day. How to choose the right template for a kid's website When it comes to building a website, starting with the right template can make all the difference, especially for young minds eager to bring their vision to life. Many website builders, including Wix, offer a variety of templates (in the hundreds) that are perfect for kids' projects, all designed to be both appealing and easy to use. Here's how you can help your child select the best template for their website. Consider their website's purpose Is your child creating a blog, a portfolio for their artwork or perhaps a one-page website for a school project? The content and goal of the website should guide the choice of template. Here are a few that might spark the interest of your child: Band website templates Performing artist website templates Look for fun and engaging designs Many kids are drawn to bright colors and dynamic elements, so choose templates with these features to keep them excited about their website. Remind them that they can also build on these fun designs with their own color and font choices. Prioritize editing flexibility Kids' ideas and likes change as they grow, sometimes quite quickly. With this in mind, pick a template that is easily adjustable so they can update it as their interests evolve. Then encourage your child to include multimedia elements like photos and videos to make their site more engaging. From social media feeds to contact forms, interactive widgets not only make the website more functional but also teach kids about different web components. Choose simplicity A simple layout will be easier for your child to understand and work with, it also helps visitors navigate the site more easily and is good for the site's user experience or UX. You can always add elements and functionality to the template as your child's website-building skills develop. Best practices for creating a child-friendly website Designing a website that is both appealing and suitable for children requires a careful approach. Here are some best practices to keep in mind when helping kids create their own websites, making sure that the end result is not only fun but also user-friendly and safe. Simple and clean design A clutter-free website is easier for kids to navigate. You can achieve this with clear headings and by not overcrowding the page with too many elements. For many children, this will be part of the learning process, as they understand that as with so many things, less is often more in web design too. Double-check that all content is age-appropriate All text, images and videos should be suitable for children. This includes avoiding complex language and confirming visuals are child-friendly. Intuitive navigation Large buttons, straightforward menus and clear calls to action help young users move around the site without getting lost or frustrated. They're also easier to move around and to adjust the sizing of. Optimize for different devices With kids accessing websites on various devices, you can opt for a mobile-friendly website or a responsive site . Include interactive learning tools Add quizzes, puzzles and games that are not only fun but also educational. These tools can help reinforce learning in subjects like math, science or language arts. Embed educational videos Select videos that are informative and entertaining—make sure to screen them to check they're age-appropriate and that you have permission to use them on your site. Create a blog Encourage kids to write blog posts about what they're learning—enabling them to build their literacy skills and allow them to share their knowledge with others. Learn more about how to start a blog. Offer downloadable resources Provide worksheets, eBooks or lesson plans that visitors can download from the site. By weaving educational content into the fabric of the website, you're turning it into a resource that can support a child's growth and development. It becomes more than just a platform for expression—it's a space for learning and discovery. How to use building a website to inspire a child's creativity A website can serve as a powerful platform for kids to showcase their creativity and achievements. It's a space where they can share their projects, ideas and learning milestones either with family, peers or your wider community. Here's how you can help children use their website to foster both creativity and learning: Create a portfolio Allow kids to post their artwork, writing samples or science projects. This not only celebrates their work but also encourages them to keep creating. It's also a great way to record your child's work over many years, acting as a keepsake too. Feature an About Me page Encourage kids to write about themselves, their interests and what they're learning. This helps them develop self-expression and storytelling skills. This is also a good opportunity to share with children how important it is to protect private information online and that they should never share personal information, such as their address or similar online. Website creation for kids FAQ Is it safe for children to create websites? It can be, if you use the right website builder. For example, Wix provides a safe environment for children to create websites with: Parental controls available Secure hosting and SSL certificates Privacy settings to limit public access No coding required, reducing exposure to potentially harmful scripts Kid-friendly templates and design elements Easy-to-use interface with guided creation Remember to always supervise your children's online activities and educate them about internet safety. What are some age-appropriate website builders for kids? Wix is an excellent age-appropriate website builder for kids, for the following reasons: Intuitive drag-and-drop interface No coding required Kid-friendly templates Easy-to-use design elements Secure and monitored environment Parental controls available Educational resources and tutorials Ability to create simple, visually appealing sites, or a site with AI Options to limit public access Free plan available for practice Are there educational benefits to kids creating websites? Creating websites offers numerous educational benefits for kids: Improves digital literacy, a crucial skill Develops problem-solving skills Encourages creativity and self-expression Teaches project management Boosts critical thinking abilities Fosters design skills Promotes online safety awareness Develops technical proficiency Encourages research skills Builds confidence in technology use Are there free website builders suitable for kids? Wix offers a free plan suitable for kids that gives access to its user-friendly interface, drag and drop editor, templates and hosting within a secure environment. Learn more: Is Wix free? What skills do children learn from website creation? Children learn valuable skills through website creation, some of these include: Visual design principles Content organization Digital storytelling Project management Problem-solving Creative thinking Writing and editing User experience design Digital literacy Time management Critical thinking Teamwork (for group projects) Online safety awareness Basic marketing concepts What are the best topics for kids' websites? Popular topics for kids' websites include: Hobbies and interests School projects Personal blogs Pet care and animals Sports and fitness Arts and crafts Book reviews Science experiments Environmental awareness Video game reviews Cooking and recipes Travel diaries Music and instrument learning Comic strips or storytelling Photography showcases Are there any legal considerations for kids' websites? Legal considerations for kids' websites could include: COPPA compliance (U.S.) Parental consent for under-13s Privacy policy requirements Data collection limitations Content restrictions Copyright issues (using others' content) Disclosure of affiliate links Age-appropriate advertising Terms of service agreements GDPR compliance (EU) Always consult local laws and consider professional legal advice when necessary. How can kids promote their websites safely? Kids can promote their websites safely by: Sharing with family and friends Using school networks (with permission) Joining kid-friendly online communities Creating content for social media (with parental supervision) Collaborating with classmates on projects Entering appropriate web design contests Sharing in local community groups

Local search directories are propelling small businesses online and seizing the opportunity to offer them more digital solutions. SMBs  are increasingly seeking business solutions like payment acceptance  and scheduling software  for bookings. In fact, during the pandemic, Yell (Yellow Pages UK) saw 76%  of their clients added such solutions, leading Yell to refocus their strategy altogether. I’ve worked in local search and digital media for nearly three decades, with 17 of those years spent managing the publication of Yellow Pages. I’ve seen how directories and other brands that service SMBs work day and night to provide their customers with the services and tools they really need to start a business  online. But with Google dominating the industry, especially when it comes to ads and SEO, local search directories want to explore more innovative avenues for growth while keeping their core offer intact. In this article, I will dive into an emerging trend amongst directories: offering DIY services via B2B  collaboration to support business growth. Offer a world-leading SMB website builder  to your clients. DIFM vs. DIY services Traditionally, directories have offered contact listings (name, address, phone number, website, business email ) as well as Do-It-For-Me (DIFM) services to establish such lines of communication ( web hosting , website building, etc.). DIFM is the standard in the industry, for example coordinating online advertising and digital marketing on behalf of the client. This channel, though often costly in terms of time and resources, also allows for direct upselling on products and services. But SMBs are becoming more self-reliant when it comes to marketing and tech. According to the 2024 Small Business Report  by VistaPrint and Wix, 71% of SMBs do all their marketing themselves, and 79% are confident in their marketing knowledge. And the 2024 State of the SMB Report  by Localogy finds that 90% of SMBs are using some form of SaaS, signifying a certain level of dexterity when it comes to leveraging tech platforms. Do-It-Yourself (DIY) marketing technology has emerged as a new sales channel for online directories, bringing with it the next evolution of the industry. DIY makes learning how to create a website  intuitive for SMBs, allowing them to seamlessly link their site to their business listing. The offering can be sold directly through existing marketing channels, without the need for additional overhead on sales and fulfillment. And with millions of business listings sitting in directory databases waiting to be monetized, even a 1-2% conversion rate can make a significant impact on a directory’s revenue. DIY doesn’t need to replace DIFM—it can serve as an additional sales channel. Plus, DIY users who need assistance can be redirected right back to the directory’s DIFM services, letting the two channels combine to form a cohesive loop for revenue growth. Read more: Rethinking the power of domains and B2B partnerships Offering DIY services as a directory To offer DIY services, a directory needs to form a B2B strategic partnership  with the right DIY platform. The platform must be intuitive and business-oriented, allowing any type of business to launch quickly online, accept payments and scale. The platform should be on the forefront of technology, offering AI tools, (like an AI website builder ) to make creating an online presence as smooth as possible. SMBs should also have 24/7 access to product support should they have any technical questions. It’s best if the product is already known in the industry, with a history of success with SMBs. The platform should empower SMBs to leverage all the business features they need. As Sherilynn King, Senior VP at Pages Jaunes (Yellow Pages Canada), puts it, “Our strategic partnership with [DIY web builder] Wix has strengthened our website offering, making it easy for SMBs to add on additional features including eCommerce and online booking.” Pathways from the online directory to the DIY partner product should be seamless and well-engineered as a co-branded offering . This can only be achieved by a product partner’s expert team that can develop the right APIs and integrations to create an optimal user experience. In addition to product, a DIY offer requires the right funnels, tools and tactics to grab the attention of a free SMB listing and properly convert them. The best strategic partnerships  allow you to learn from the business partner’s marketing strategies , data analysis and experienced success teams. Simply offering a functional DIY product is not enough. To nurture leads and drive revenue, a business requires best practices and dedicated support in order to identify and convert high-intent users. Read more: A proactive approach to B2B success management Many leading online directories have already chosen a partner to offer DIY website-building services as a core part of their business strategy. “We chose Wix as a partner because we believe in the Wix brand,” says King. “As Wix continues to evolve both their business and their products, we believe we can offer our customers the best website products on the market.” “I think that's the best way to future-proof your business,” she continues, “finding the right, trusted, credible partner to move forward with you.” Learn how a channel partnership  with Wix can drive growth for your business and your SMB customers.

Whether you're a seasoned company or just starting a business , effective trucking marketing strategies  can help you stand out in a crowded market. In this guide, we'll explore how marketing for trucking companies can transform the way you connect with clients. We'll look at the perfect marketing mix for a trucking company and provide insights on how trucking companies find clients.  The marketing mix for trucking companies When it comes to crafting a successful trucking marketing strategy, it's crucial to start with the basics. The marketing mix, often encapsulated by the 4 Ps —Product, Price, Place and Promotion—is a time-tested framework that can be tailored to fit the trucking industry's unique needs. Product:  In trucking, your product is the service you provide. It's essential to define what you offer clearly, whether it's long-haul freight, specialized transportation or regional deliveries. Starting a box truck business ? Your marketing strategies might well differ from someone starting a tow truck business . Knowing your services inside out helps in communicating value to your clients. Price : Competitive pricing is key in trucking. You must balance costs with profit margins while remaining attractive to customers. Consider flexible pricing strategies that can adapt to market changes and client demands. Place : This refers to how and where clients can book your services. Today, making a website is vital. Ensure that clients can find you through search engines and industry platforms or directories. Promotion : Effective promotion for trucking companies goes beyond traditional advertising. It includes digital marketing efforts  like SEO , content marketing , email campaigns  and social media strategies —all aimed at increasing visibility and attracting leads. Understanding your trucking audience and services Identifying and understanding your target audience  is a cornerstone of any effective marketing strategy, including in the trucking industry. By recognizing who needs your services and what specific problems you can solve for them, you can tailor your offerings to meet those needs precisely. Identifying the highest paying trucking niches : To maximize profitability, it's important to identify which niches are willing to pay a premium for your services. This could include specialized transport like hazardous materials, oversized loads or high-value freight. Research and understand the requirements and regulations of these niches to offer unparalleled service. Customizing services to meet client needs:  Once you've identified your target niches, customize your services to address their unique challenges. This might involve investing in specialized equipment, training staff for exceptional service delivery or offering flexible scheduling options. By aligning your services with client needs, you create a compelling value proposition  that sets you apart from competitors. 8 effective trucking marketing ideas for your business To drive growth and stay competitive here are 10 effective strategies designed to take your trucking business to the next stage. Create valuable content Use social media platforms  Implement referral programs Share positive testimonials Attend industry events Use email marketing Invest in targeted advertising Provide stellar customer service 01. Create valuable content Consider starting a blog in order to be able to share blog posts and articles that address common industry challenges and solutions. This content helps position your company as a thought leader and if optimized for Search Engine Optimization (SEO)  can also generate organic traffic to your trucking website .  Learn more about how to create a landing page.   02. Use social media platforms Engage with your current and targeted audience on social media by sharing industry news, company updates and behind-the-scenes content to build a community around your trucking brand. Your first step will be to choose to market your business on the social media platforms  where your target market can be found. This might be Facebook, which is often effective for local marketing and small business marketing strategies , Instagram or another platform.  Next, you’ll need to create content for that social media platform and audience. On Facebook this might be with clear posts about the services you offer, on Instagram it might be sharing short reels or videos of your trucking services in action.  03. Implement referral programs Encourage satisfied customers to refer new clients by offering incentives, which can be an effective way to generate new business through word-of-mouth marketing . This can work well especially for small town business ideas , like trucking, where positive referrals can generate consistent business for you.  Incentives can include money off your services if they refer someone who commits to use you, or a free gift of some sort.  04. Share positive testimonials Build on attracting repeat and new customers by showcasing positive customer reviews on your website and social media channels to build trust with potential clients. Make sure to ask for permission from customers before sharing their reviews.  05. Attend industry events Increase your visibility by participating in trucking expos, trade shows and conferences where you can network with potential clients and partners. This can be a great way to build relationships and partnerships with other trucking or related businesses who may need your services or who can help you connect with your audience.  06. Use email marketing Send out newsletters , promotions and personalized offers to keep your company top of mind with current and prospective clients.  Email marketing  can be an effective way to build a community and to sell to that network.  07. Invest in targeted advertising Use platforms like Google Ads to place targeted advertisements that reach individuals searching for trucking services. You pay to have your ad as close to the top of search results pages as possible. This can be an expensive strategy, especially long term but it can be a good way to get your trucking business out there at the start.  08. Provide stellar customer service Provide reliable service and responsive communication to create positive experiences that encourage repeat business. When it comes to trucking marketing, this is one of the most effective ways to build a profitable, stable business. It also reduces your marketing costs at the same time as you can avoid formal and paid marketing campaigns, by relying on repeat customers and their referrals too.  Strengthening your marketing with a trucking company website Today a strong online presence is non-negotiable for trucking companies aiming to attract and retain clients. A website is often the first point of contact between you and potential customers and it should be prioritized as such.  A well-designed website acts as a central hub for all your marketing activities. It's where prospects go to learn about your services, company value and industry expertise. It also plays a crucial role in lead generation and conversion. Key features of an effective trucking company website User-friendly design:  Ensure your site is easy to navigate with a clear menu structure and calls-to-action. Learn how to make a website  with a website builder  like Wix.  Mobile optimization:  With more people using mobile devices to access the web, your site must perform well on smartphones and tablets. High-quality content: Provide detailed descriptions of your services, company background and testimonials from satisfied clients. SEO features : Incorporate SEO best practices to help your site rank higher in search engine results pages. Contact information:  Make it easy for visitors to contact you with visible phone numbers, email addresses and a contact form. Use a trucking website template to build your website and get started.

As a small business owner , you have plenty to worry about. You might be doing everything from staffing to payroll to website building and so much more. Ultimately, no organization will be at their best with one person stretching themselves too thin. With so much to balance, it can be easy to lose focus on bringing in new customers and retaining existing clients. Fortunately, there’s a way to take some of that work off your plate. Enacting business automation is just one of the ways you can free up time and improve your company’s marketing effectiveness at the same time. Ready to get your business up and running online? Start making a website with Wix. Not sure where to start? Learn how to build a website  with this easy guide. What is business automation? Business automation is the use of software to perform marketing tasks and campaigns without human intervention. This can include sending out automatic email responses, moving leads through your sales funnel and creating marketing flows for specific use cases. By integrating automation into various aspects of a business, you can save time, reduce errors and focus on more strategic activities that drive business growth .  In fact, marketers report saving 25 hours per week with automation, according to a 2021 poll by Zapier . And customer service representatives, salespeople and accountants say they save up to 16 hours a week with automation. Why is small business automation important? Automation can solve several small business challenges , and ultimately save you time and money when running a business . Some benefits include: Efficiency : You can streamline repetitive tasks that don’t require critical thinking or an expert’s touch. Consistency : Ensure that tasks are performed consistently and remain on brand all the time, even across multiple locations or users. Scalability : Automation makes it easier to scale operations like follow-up emails or appointment confirmations without a proportional increase in workload. Cost-effectiveness : By reducing the need for manual labor, you can save on labor costs and reduce errors that could lead to costly mistakes. As Adam Tuttle, ActiveCampaign’s senior business activation director says: “Automations are a driving force behind creating a quality customer experience. From the moment a lead is captured, automations empowers small businesses to create consistent and engaging brand interactions with potential customers, customers and former customers.” 28 things your small business should automate  There are dozens of different types of business automation worth exploring. While you might not necessarily need to automate all of these things, implementing even just a few of these examples could save you precious time and money—whether you’ve owned a business for years or are just learning how to start a business . Abandoned cart emails User accounts Inventory management Order confirmation emails Customer feedback requests Sales pipelines Sales reporting Customer quotes Upselling and product recommendation emails Electronic signatures Follow-up emails Lead scoring Landing page creation Lead inquiries Social media scheduling Email marketing PPC campaigns A/B testing Analytics and reporting Project management Spreadsheet and databases Business operations Internal communication efforts Document management User segmentation Customer support Loyalty programs Customer data syncing Ecommerce automation 01. Abandoned cart emails Often, potential customers put items they’re looking at in their cart but don’t complete the purchase for one reason or another. An automatic abandoned cart email is a great way to personally target those customers with the specific product they’re interested in. 02. User accounts User accounts allow customers to securely store passwords and payment information, which allows for quicker transactions and makes it easier for repeat customers to return. Plus, accounts allow users to set up alerts for when a product is in stock or discounted, and more. 03. Inventory management Regardless of your scale, your customers must have the right information. That’s why implementing an inventory management system (IMS) is vital; an IMS automatically updates inventory  levels in real time, reducing the risk of overselling. 04. Order confirmation emails After each purchase, a confirmation email can be instantly sent to each buyer with specific information, like their order number, product details and a shipping code if necessary. 05. Customer feedback requests A great way to iterate on your products or improve the experience when making a website is to solicit feedback. You could send an automatic customer feedback request within a week of purchasing to invite your customers to share their honest thoughts. Example of an automated email flow (source: ActiveCampaign) Sales automation 06. Sales pipelines Manually tracking potential sales is a time-consuming process that’s prone to error. With customer relationship management (CMS) software, you can automatically track and manage leads and conversations through custom sales funnels that you created. 07. Sales reporting Another helpful CRM automation is the ability to generate sales reports automatically to monitor performance and make data-driven decisions. 08. Customer quotes If your small business deals in quotes, an equation system can automatically generate and send quotes to potential clients based on predefined criteria. 09. Upselling and product recommendation emails A personal touch is huge when it comes to sales. While email marketing might not seem personal, it can be with personalized emails suggesting related products or upgrades based on a customer’s past behaviors. Example of an automated sales email sequence (source: ActiveCampaign) Lead generation automation 10. Electronic signatures Use tools like DocuSign or DocHub to automate the process of collecting signatures on important documents. This helps you to stay organized and close deals quickly. 11. Follow-up emails Much like abandoned cart emails and order confirmation emails, you can create automated follow-up emails any time someone contacts you, confirming that their request was received. Follow-up emails can even be used as transactional emails after a customer expresses interest in a product. 12. Lead scoring If you have a lot of leads, it can be overwhelming to figure out where to start. A lead scoring system  will automatically score and prioritize leads based on custom parameters and their behavior and interactions with your business. This allows you to prioritize hot leads and close those sales fast. 13. Landing page creation One of the most popular ways to generate leads is to use a landing page. This can be for specific campaigns or long-term strategies like email collection. Automated tools can create and test various landing pages on your behalf. 14. Lead inquiries Chatbots and other tools that automate lead responses have been spurred on by the recent AI boom and will be a crucial asset going forward. This large-language model can give potential customers some of the key information they need, and generate leads for you at any time of the day or night. Example of a lead nurturing email sequence (source: ActiveCampaign) Marketing automation 15. Social media scheduling Schedule social media posts months in advance with social media software. This allows your company to plan out marketing initiatives and stay consistent with branding across social media channels. 16. Email marketing Use platforms like ActiveCampaign  to automate email campaigns and newsletters that consistently engage customers and allow your company to market your products at a lower cost than most marketing channels. You can also auto-segment users and leads into particular categories based on their interests or behaviors, and send them marketing communication that fits their needs. 17. PPC campaigns Take advantage of AI-powered tools offered by Google and other ad platforms to automate your PPC campaigns. Stay within your bidding and keyword parameters without having to check them daily. 18. A/B testing Automatically run and analyze tests to optimize your marketing strategies and website design. For example, you can send out an email with two different subject lines that run to 200 people each. After those 400 sends, the better-performing subject line will automatically become your only subject line. 19. Analytics and reporting An easy way to stay on top of your numbers is to set up automatic reports in whichever analytics program you use. This is ideal for weekly sales reports and reports on specific marketing campaigns. Task management automation 20. Project management Platforms like Asana or Monday centralize all tasks that need to be done for specific projects or on a daily basis. They can also perform automation, including task due date reminders, stuck task notifications and recurring task creation. 21. Spreadsheets and databases While business software  like CRM is great at collecting and organizing data, sometimes you need an old-fashioned spreadsheet to do the job. Fortunately, tools like Zapier can automate data entry updates to important sheets and other databases as sales are made or leads are generated. 22. Business operations Invoicing and payroll processing can be a huge headache. Sites like Wix, ADP and Workday make routine business much easier by automating payroll processing, storing past paychecks and automating invoices. Discover all of Wix's features , including its built-in automation tools and free invoice generator . 23. Internal communication efforts If you have several employees or locations, you can use Slack or other instant messaging services to auto-post major company announcements and other internal communication so all your employees are sure to see it. 24. Document management An asset management system is a great way to use automated systems to manage, store and retrieve business documents. Document management systems allow for automatic storage and filing so you always know where important documents are stored. CRM automation 25. User segmentation Auto-segment users and leads into particular categories based on their interests or behaviors, and send them marketing communication that fits their needs. 26. Customer support Software like Zendesk allows any customer support tickets to be automatically applied to people on your customer experience team. You can even set up rules for specific types of tasks to go to specific members of your team. 27. Loyalty programs If you have a customer loyalty system, it’s far easier to use automation to keep track of rewards as customers complete purchases—specifically because the alternative is manually keeping track of points as purchases are made. 28. Customer data syncing If you’re using several pieces of software, check to see if you can integrate your platforms with your primary CRM so that customer data is synced across all your platforms and tools. Get the Wix Loyalty Program app for free. Trends in small business automation Business automation has never been more popular, and that is not expected to change. Rather, the type of technology available to small businesses is apt to change.  We asked ActiveCampaign’s senior business activation director, Adam Tuttle, what he sees when it comes to small business automation trends to get an idea of what to expect in the future. AI and machine learning “AI and machine learning are fed by data. Marketing automation is an incredible resource for gathering data and using the data that is being collected. It is no longer only used to send emails, but rather used to gather and manage data collection in real-time. This technology is now available to small businesses and is not isolated to enterprise organizations.“ Advanced chatbots "Chatbots are incredible resources to collect information in real time and feed that data back into a marketing automation platform. This provides the marketer with more opportunities to create personalized experiences along the customer journey. “ Hyper-personalization “Personalization in 2024 goes far beyond inserting a name into an email. It looks at the culmination of actions, non-actions and first- and third-party data to build an individual profile. It also provides the opportunity to react to the data when determining the types of messaging, and when determining the content of those messages, including text, images and colors. Personalization today means creating a unique experience on every level of interaction.”

With more consumers searching and shopping on their smartphones than ever, businesses are always looking for new ways to connect with customers on-the-go. This leads to a key question—should you build an app or create a business website  with a mobile site builder? Whether you're a startup owner or manage an established business, understanding the differences between a website and mobile app is crucial in leveraging the right technology to enhance your operations and customer engagement. What is a mobile website? A mobile website is essentially a version of your regular website that is optimized for use on smartphones and tablets. It's accessible through a web browser like Chrome or Safari, meaning there's no need to download anything from an app store. Mobile websites are designed to provide a good user experience on smaller screens with touch-based navigation. Learn more about the benefits of a mobile app  for your business. What is a mobile app? In contrast, a mobile app is a software application that you download and install on your device from platforms like Apple's App Store or Google Play. Apps offer more in-depth interaction and can tap into the hardware features of the device, such as the camera or GPS. The key differences between mobile apps and websites When it comes to choosing between a mobile app and a website for your business, several key factors come into play. These differences can significantly impact user experience, accessibility and the cost associated with each platform. Functionality and user experience Mobile apps take the edge with their functionality and user experience. They're designed with the specific intent of enhancing user engagement through a more intuitive interface and smoother navigation. This is achieved by giving apps access to device hardware such as cameras, GPS and accelerometers, which can be used to create a more interactive and engaging experience. Generally, apps run faster than mobile websites as they store data locally on the device and retrieve resources from the server only when necessary. This makes them easier to interact with. However, you can design a mobile website that gives a smooth user experience. When it comes to an ecommerce website or online store , websites and apps share the same functionality when it comes to selling a product. Accessibility and offline use One of the most significant advantages of mobile apps over websites is their ability to function offline or with limited internet connectivity. Once downloaded, most apps can provide content and features without an internet connection. Websites require a stable internet connection for access, which can be a limitation in areas with poor connectivity. Cost, upgrades and maintenance The investment required for developing and maintaining a mobile app or website varies greatly depending on several factors including complexity, platform choice and functionality. Developing a mobile app typically requires a higher initial investment than creating a mobile website. Most website builders make it possible to create a website free and even paid plans are cost effective, starting from $17 a month. Both platforms require regular updates; however, updating an app can be more complex as it needs to be done across different operating systems and devices. When learning how to create a website with Wix, updates are done to your website automatically and include auto backup as well. Apps may also incur additional costs for users to download updates or new versions, whereas updates to websites are generally seamless and free for the end-user. Understanding these key differences will help you weigh the pros and cons of each option in relation to your business goals. How to choose between a website vs mobile app Choosing between a mobile website and a mobile app depends largely on your business objectives, target audience and budget. Here's how to evaluate which platform might be more beneficial for your business. When to choose a mobile website A mobile website might be the right choice if your primary goal is to reach a broad audience without the barriers of app stores and downloads. You'll need a business website in order to market and promote your business online via the mobile web and as a way to build your brand. Learn more: Small business website statistics There are other benefits too: SEO : Mobile websites are more discoverable by search engines, which can help in reaching new customers. Broad accessibility : Websites can be accessed on any device, including mobile devices and non - such as computers. Cost-effectiveness : They're generally less expensive to develop and maintain compared to mobile apps. Instant updates : Any changes you make can be instantly visible to website users without requiring them to update an app. When to choose a mobile app On the other hand, a mobile app could be advantageous if you're aiming for deeper engagement with users. Personalized experience : Apps can offer tailored content and remember user preferences for a more personalized interaction. Customer loyalty : Features like push notifications can help in retaining customers by keeping them informed and engaged. Functionality : If your service requires functionality that cannot be provided through a web browser, such as a certain type of game, an app will likely be necessary. Learn more about how to make a web app of your own . Website vs mobile app FAQ Is it better to use an app or a website? The answer depends on your business goals and customer behavior. If you need to offer complex interactions, an app might be better. However, if you aim to reach a wide audience a website is best. Do I need a mobile app if I already have a website? Not necessarily. Consider an app if it adds value beyond what your website provides. If your website meets all your customers' needs effectively, an app may not be necessary. Sometimes having both can cover all bases, with the website attracting new customers and the app increasing engagement. Decide whether an app would meet specific business needs that your website does not address. Which is more secure a mobile app or website? Both can be secure if proper security measures are in place and both can be similarly unsecured if not. How do I know if my consumers prefer an app or a website? You'll need to conduct market research or surveys to understand your customers' preferences and behaviors. Look also if your competitors use an app, website or both. Can I convert my website into an app? Yes, there are ways to adapt website content for an app. Learn h ow to turn a website into an app with this guide. Will I sell more on an app over a website? This depends on what you're selling and the behavior of your audience. In general consumers prefer to buy low ticket items on mobile and still use desktop for more expensive purchases.

Perhaps 80% of your content marketing sales come from 20% of your content, or one in five of your social media campaigns drastically outperformed the rest. This isn’t new, and there’s a name for the phenomenon: the Pareto Principle . The Pareto Principle states that for the majority of outcomes, roughly 80% of results derive from 20% of efforts. The term was coined by Italian economist Vilfredo Pareto in 1896 to describe an 80-20 split pattern occurring all around him. Specifically, he observed that 80% of wealth in Italy was owned by only 20% of the population, and merely 20% of his pea pods bore 80% of the peas. Thinking it to be a coincidence, he conducted surveys across other countries and was shocked to discover the same distribution. In 1930, Joseph Juran , the leading voice in operations management at the time, applied the Pareto Principle to demonstrate that 80% of product defects were caused by 20% of the problems in production methods. Moreover, 20% of factories caused 80% of total defects, and within those factories 80% of the issues stemmed from just 20% of the workstations. By pointing to what he called “the vital few and the useful many,” Juran used the 80-20 rule to isolate and address areas of inefficiency, and came to be known as the father of quality improvement. The Pareto Principle is surprisingly applicable to content marketing, too. It permeates business, web design , making a website , customer journeys and conversion rate optimization the same way it did for the plants in Pareto’s garden and the factories in the ‘30s. That’s all to say that the Pareto Principle can guide your content strategy. When small tweaks make large differences, the key is to identify those leverage points and forge a plan to put them to use. Learn more about how to create a website . How to use the Pareto Principle to improve your content KPIs Focus on what performs the best Optimize for website conversions Enrich your content and reach new audiences 01. Focus on what performs the best Aim to spend 80% of your content creation efforts on topics and formats you know work and 20% of your time experimenting. You’ll learn more about what works (and what doesn’t) without isolating your core audience. A general rule of thumb for social media is that 80% of your social media posts should be educational and only 20% should be self-promotional. In other words, four of every five posts should lead with insights, and only the fifth post should include content like coupons, sales, demos, team headshots and media coverage. This helps brands establish their thought leadership without being spammy. From there, determine which posts drive the top 20% of engagement you receive, and spend the majority of your marketing budget on those pieces specifically. This is where the Pareto Principle can maximize your return on investment in content marketing by allocating your funds to the posts that perform the best. 02. Optimize for website conversions Take a look at your web analytics , and you’ll likely find that roughly 20% of their pages attract 80% of their overall traffic. Optimize the way traffic flows through your website to increase conversions, facilitate better engagement and accelerate business growth as a whole. On homepages, one of the simplest ways to maximize conversions with minimal effort is to add a pop-up to your site. This is the essence of the Pareto Principle at work: 20% effort for 80% gain. Strong popup forms offer ‘quick-wins’ (such as a downloadable ebook or template) and seamless navigability so users know the total number of steps as well as what step they’re currently on. 03. Enrich your content and reach new audiences Take the same approach with your blog as you would your website and social media. Audit blog posts to identify the top 20% performing content. What do they have in common? You can do the same with your audience: who are the top 20% most engaged readers? Continue to create the type of content that performs well and that top fans want to see. If writing isn’t your speciality, you can work with a ghostwriter or freelance writers, but make sure you hit that sweet spot between business needs and reader expectations. On that note, blogs do little to move the needle for a business if no one reads them. If you’re putting in a ton of effort without seeing many results, you need to spend less time creating and more time promoting. Test out an 80% promoting, 20% creating split and see what happens. Looking to to start a blog ? Create a blog with the Wix blog maker.

Every great business starts with a plan. It’s your roadmap to success that helps turn ideas into action, secure funding and stay ahead of the competition. Writing one doesn’t have to be complicated—think of it as telling your business story in a way that excites investors and keeps you focused. A clear template makes it easier, guiding you through key sections like market research, financial projections and growth strategies. Pair it with a strong business website  to share your vision, attract clients and build trust. Ready to bring your business idea to life? Here’s how to break it down in seven simple steps. Ready to launch your business? Create a website today. What is a business plan? A business plan is used by small business owners and entrepreneurs when starting a new business venture. It’s a strategic document that outlines the goals, objectives and strategies of your new or expanding business, including the company's vision, target market, financial projections and operational plans. A business plan can attract potential partners, convince investors and banks to help you raise capital, and serve as a resource for future growth. Most importantly, you’ll be able to use your business plan as a roadmap for how to structure, operate and manage your new venture, whether it’s a sole proprietorship, a partnership or something larger. Who needs a business plan? Every business owner needs a business plan. They’re an essential tool for any person or entity interested in starting a business . There are many benefits, including: Defining your business idea Clarifying the market and competitive landscape Outlining your marketing strategy Stating your value proposition Identifying/anticipating potential risks Seeking investments from banks and other sources Setting benchmarks, goals and key performance indicators (KPIs) A business plan also gives you a way to assess the viability of a business before investing too much time or money into it. While all business involves risk, taking the time to create a plan can help mitigate fallout and avoid potentially costly mistakes. When creating a business plan, it's important to establish your business goals up front and be prepared to spend time researching the market, performing a competitor analysis and understanding your target market . How to write a business plan in 7 steps In terms of types of business plans , there are two main formats to choose from: traditional and lean. Here we'll rundown the most traditional plan first, while touching on how to write a more lean business plan for a startup. A traditional business plan includes every detail and component that defines a business and contributes to its success. It's typically a sizable document of about 30 to 50 pages. Here are the steps to creating one. Executive summary Company description Market analysis Organization and management Service or product line Marketing and sales strategies Financial projections and funding requests 01. Executive summary Your executive summary should contain a high-level overview of everything included in the plan. It generally provides a short explanation of your business and its goals (e.g., your elevator pitch ). Many authors like to write this section last after fleshing out the sections below. 02. Company description A company description should include essential details like your business name, the names of your founders, your locations and your company’s mission statement . Briefly describe your core services (or products if you’re writing an eCommerce business plan ), but don't go into too much detail since you’ll elaborate on this in the service/product section. Wix offers some helpful mission statement examples if you get stuck. It’s also a good idea to create a vision statement . While your mission statement clarifies your company’s purpose, a vision statement outlines what you want your company to achieve over time. 03. Market analysis One of the most extensive sections of the business plan, this section requires that you conduct market research and write your conclusions. Include findings for the following: industry background, a SWOT analysis , barriers/obstacles, target market and your business differentiators. 04. Organization and management This is where you outline how your business is structured and who's in charge, including founders, executive team members, board members, employees and key stakeholders. To this end, it can be helpful to create a visual layout (e.g., org chart) to illustrate your company structure. 05. Service or product line Create a detailed list of your current and future products and services. If you’re still working on your idea, create a concept statement to describe your idea or product. You should also include a proof of concept (POC), which demonstrates the feasibility of your idea. Wherever applicable, include diagrams, product images and other visual components to illustrate the product life cycle. 06. Marketing and sales strategies Detail how your business idea translates into selling and delivering your offerings to potential customers. You can start by outlining your brand identity, which includes the colors and fonts you plan to use, your marketing and advertising strategy, and details about planned consumer touchpoints (like your website, mobile app or physical storefront). 07. Financial projections and funding requests Include financial statements, such as a balance sheet, profit-and-loss statement (P&L), cash flow statement and break-even analysis. It's not uncommon for a business plan to include multiple pages of financial projections and information. You’ll also want to mention how much funding you seek and what you plan to do with it. If you’ve already secured funding, provide details about your investments. Lean startup business plan format A lean startup business plan—also referred to as a “lean canvas”—is presented as a problem/solution framework that provides a high-level description of your business idea. A lean plan is a single-page document that provides a basic overview of the most essential aspects of your business. It’s a good way to dip a toe into business planning since it doesn't require the same level of detail as a traditional plan. This includes: Problem: What problem does your product or service solve, or what need does it fulfill? Solution: How do you intend to solve it? Unique value proposition (UVP): Why should people use your product or service versus someone else’s? Unfair advantage: What do you have that other companies don’t? Customers: Who are your ideal customers? Channels: How will those customers find you? Key metrics: How do you define success? How will you track and measure it? Revenue streams: How will your business make money? Cost structure: What will you spend money on (fixed and variable costs)? Sample business plan for a small business Want to see what a business plan should look like? We've put together this sample plan, for a beauty business to show you. Executive summary Our beauty studio, aims to establish a luxury beauty salon in a prime location, offering a range of premium beauty services and products to cater to upscale clientele. With a focus on exceptional customer service, professional expertise and a relaxing atmosphere, ABC Beauty Studio seeks to become a top destination for people seeking high-quality treatments and personalized care. Company description Our beauty studio will be a full-service salon offering a variety of beauty services, including skincare treatments, hair styling, makeup services and nail care. Our team of experienced beauty professionals will provide customized solutions to meet each client's unique needs and preferences. The salon will feature a modern and elegant design to create a luxurious and tranquil environment for clients to relax and rejuvenate. Market analysis The beauty industry is a thriving market with a growing demand for quality beauty services and products. The target market for our beauty studio includes affluent individuals who value premium beauty experiences and are willing to invest in high-end treatments. The salon's strategic location in a busy shopping district with high foot traffic and visibility will help attract a steady flow of clientele. Organization and management ABC Beauty Studio will be led by a team of seasoned beauty professionals with expertise in various areas of the industry, including skincare, haircare, makeup, and business management. The management team will focus on delivering exceptional service, fostering a positive work culture, and implementing effective operational strategies to ensure the salon's success. Service or product line Our service line will include facial treatments, haircuts and styling, bridal makeup, manicures and pedicures, waxing services and retail products from top beauty brands. We will also offer personalized beauty consultations to help clients create customized beauty routines and achieve their desired look. Marketing and sales strategies Our beauty studio will implement a multi-faceted marketing approach, including social media campaigns, influencer partnerships, local advertising and promotional events to build brand awareness and attract new clients. We'll also focus on building customer loyalty through loyalty programs, referral incentives, and exclusive promotions. Financial projections and funding requests Initial funding of $200,000 is sought to cover start-up costs, including leasehold improvements, equipment purchases, inventory, marketing expenses, and working capital. Financial projections indicate a steady revenue growth over the first three years, with a focus on achieving profitability by the end of year 2. Sales are forecasted to increase through the expansion of services, repeat business, and targeted marketing initiatives. Continued funding may be required for future growth and expansion plans, including additional locations and service offerings. Download Wix’s free business plan template Creating a successful business plan is no easy feat. That’s why we’ve put together a simple, customizable, and free-to-download business plan template that takes the guesswork out of getting started. Use it to create a new business plan or to refresh an existing one. What are the main benefits of writing a business plan? Writing a business plan offers a range of benefits that can significantly impact the success and sustainability of a business. Here are the main advantages of creating a well-thought-out one: Clarity and focus: A business plan helps clarify your company's mission, vision, goals, and strategies, providing a clear roadmap for your business's direction and focus. This can be what takes your business idea from just an idea, to an actual business so it's important. Strategic planning : It enables the identification of strengths, weaknesses, opportunities and threats (SWOT analysis), allowing for informed decision-making, effective resource allocation and proactive risk management. When running a business, the more prepared you are for any eventuality, the more successful you're likely to be long term — a business plan helps you plot the potential risks or downturns. Goal setting: Writing a business plan helps set measurable objectives, timelines, and key performance indicators (KPIs) to track progress and evaluate the business's performance against targets. Communication and alignment: A business plan serves as a communication tool to share the company's vision, objectives, and strategies with stakeholders, employees, investors and partners, ensuring alignment and shared understanding. Attracting funding and investment : Investors, lenders and potential partners often require a detailed business plan to assess the viability, potential return on investment, and growth prospects of the business. Continuous improvement: Regularly reviewing and updating the business plan facilitates ongoing evaluation, adjustment and improvement of strategies, operations, and goals to adapt to changing market conditions and drive long-term success. Tips for filling out your business plan The hardest part of a journey is always the first step, or so the saying goes. Filling out your business plan can be daunting, using a template helps and we would always recommend doing that. Remember also, these are best practices—they’re not rules. Do what works for you. The main thing to remember is that these tips can help you move more easily through the planning process, so that you can advance onto the next (exciting) step, which is launching your business. Consider your goals What's the purpose of your business? Are you looking to expand, launch a new product line or fund a specific project? Identifying your goals helps you prioritize important information in your business plan. Fill out what you can You may already have a vague—or specific—idea of what you want your business to achieve. Go through each section of the template and fill out what you can. We suggest leaving the executive summary blank for now, since it'll be the last thing you write. At the same time be realistic, even though this document is meant to serve as a marketing tool for potential investors, don't exaggerate any numbers or make any false promises. Dig into the research Nothing's more motivating than getting some intel about your competitors and your market. If you're truly stuck, a little research can help motivate you and provide valuable insight about what direction to take your business. For example, if you plan to start a landscaping business, learn about the specific pricing offered in your area so that you can differentiate your services and potentially offer better options. Get help from others Bouncing your ideas off a friend, mentor or advisor is a great way to get feedback and discover approaches or products to incorporate into your plan. Your network can also give you valuable insight about the industry or even about potential customers. Plus, it's nice to be able to talk through the challenges with someone who understands you and your vision. Revise and review your business plan Once complete, step back from your plan and let it "cook." In a day or two, review your plan and make sure that everything is current. Have other people review it too, since having another set of eyes can help identify areas that may be lacking detail or need further explanation. Once you’ve completed your business plan template, it can become a meaningful resource for developing your mission statement, writing business proposals and planning how to move forward with the marketing, distribution and growth of your products and services. After launch, you can also analyze your value chain to identify key factors that create value for your customers and maximum profitability for you. This can help you develop a more effective business plan that considers the entire value chain, from research and development to sales and customer support. Pro tip:   If you're opening an online store, your free eCommerce hosting  on Wix  is automatically set up when you publish your site—no installation needed—and supports successful online stores of every size. Business plan template FAQ What is the easiest way to write a business plan? The easiest way to write a business plan is to utilize a template. Templates provide a structured format and guide you through each section, simplifying the process of creating a comprehensive plan. How long should a business plan be? A business plan should cover the essentials but stay concise to keep readers interested. For small businesses and startups, 10-15 pages usually do the trick, while more complex ventures might need 20-30 pages. Is there a template for how to write a business plan? Yes. Use Wix’s free business plan template and simply fill in the blanks to customize it to your unique needs. Wix’s business plan template includes seven essential sections, such as an executive summary, market analysis, financial projects and more. What are the 7 essential parts of a business plan? Executive summary Company description Market analysis Organization and management Service or product line Marketing and sales Financial projections and funding requests Who can help me write a business plan? Get help with your business plan from small business consultants, professional writers or groups like the SBA and SCORE mentors. Business coaches and accountants can also guide you, especially with financial planning. Prefer a DIY approach? Templates and AI tools make it easier to cover all the key sections.

The perfect domain is just a click away: claim your domain →   Your domain name might start out as a web address—however, for any recognizable or growing brand, it’s so much more. It’s what many customers notice first when they visit your site, and often plays a big role in helping people identify your brand. When your domain name starts feeling like the face of your brand, it might be time to apply for a federal trademark. Here’s everything you should know before you begin the application process. Ready to buy a website domain ? Do it with Wix.  What is a trademark? A trademark is a unique identifier  that distinguishes your business from others. For instance, a trademark can be your brand or domain name, slogan, logo or a combination of these elements that customers associate with your products or services. Regardless of what you trademark, the purpose is the same: to protect your brand from infringement, discourage imitation and minimize confusion among your customers. When you start using a unique identifier to conduct business, you automatically gain some trademark rights—known as common law rights. However, these rights are limited to your geographic area, whereas a trademark registered through the U.S. Patent and Trademark Office (USPTO) applies nationwide.  Why should you trademark a domain name? Federal trademarks registered through the USPTO offer several advantages, including the following.  Protection against brand infringement You reserve your web address  when you purchase it through an accredited domain name registrar like Wix, but trademark law takes this further by preventing the use of similar-sounding names or variations that could mislead the public. This protection is especially crucial online, where small changes like hyphens or misspellings can divert traffic from your website.  For example, if you register a trademark for your brand and domain name “KidCrafts.com,” a competitor wouldn’t be able to sell similar products on a domain that mimics yours—like “KidKrafts.com”—since it would likely confuse visitors looking for your brand. Under common law rights, you’d typically need to prove that your brand is strongly recognized in the market if you want to claim the domain name—something that may leave you and your business much more open to legal disputes. Need help picking a domain name? Use a domain name generator  to find something perfect for your business that is available. Already have an idea? Check the availability with a  domain name search  tool. Exclusive rights to your chosen name A trademark gives you the right to use your domain name across all mediums where it appears to the public (online or offline), such as:  Product packaging  Marketing materials Social media Business cards Physical locations Still, keep in mind that being a trademark owner doesn’t give you exclusive rights to a name or phrase—it means you can use it only in connection with the goods or services you offer.  Stronger legal recourse A federal trademark registration automatically expands your legal options  if someone infringes on your brand, including the following: The ability to pursue legal action in federal court Support from U.S. customs officials to block counterfeit imports Clear evidence of your rights nationwide An official registration typically makes it easier (and less expensive) to resolve disputes than relying on common rights alone. Plus, having a registered trademark allows you to use the “®” symbol next to your name, often preventing problems before they start.  Increased market value for your business Partners, investors and buyers may look at your online business more favorably if it has a trademark. It signals that you’ve taken steps to protect your domain’s long-term value and have exclusive rights to use the name in your market, which only becomes more valuable as your brand grows.  Should you decide to expand your business or eventually sell it, a registered trademark often shows that you’ve built something worth protecting (and investing in). When should you trademark your domain name? Not every domain name qualifies for a federal trademark—and not every website necessarily needs one. However, trademarking your domain name usually makes sense if it’s distinctive and susceptible to infringement, provided the name meets the USPTO’s criteria. Here are various events that might signal it’s time to register a trademark for your domain name.  When you first create your LLC Many websites trademark their brand names after they launch a limited liability company (LLC) or other formal business structure. At this stage, you’re committing to your company’s development and brand identity, which makes this an ideal time to secure trademark protection.  For instance, let’s say you just set up an online store  to sell handmade mugs and accessories. You already have a unique domain name that resonates with customers, and now you’re ready to build your presence online and in local markets. Trademarking the name ensures that as your business grows, no one else can use it to sell similar products.  Even if you’re not actively selling anything yet, you can file an “intent to use” application to reserve your trademark rights early. Once you receive your Notice of Allowance from the USPTO, you’ll have six months to either begin using the trademark in commerce or file for a six-month extension. Applicants are allowed to file up to five of these six-month extensions (for a total of 36 months) before they need to submit a new intent to use. In basic terms, this means you have up to three years to use your trademark in commerce or risk losing its protections. Related reading: Domain definition and how much does a domain name cost ? When you start your marketing efforts Once you start investing in marketing and awareness campaigns, your brand becomes more visible to the public—and potentially more vulnerable to copycats. Competitors might try to steal your customers by using similar names, slogans or branding tactics.  A trademark helps prevent this situation, since you secure the rights to the name (or other branding elements you specify) before you make major investments. That way, your marketing strategies  can strengthen your business instead of making it a target for imitators.  When you enter new markets While common law trademark rights may provide some level of protection within your local area, they don’t automatically extend to other states or regions.  As your business grows, you might encounter competitors with similar names already operating in your new market. Even worse, you may find out you can’t use your unregistered brand name because someone else has already claimed trademark rights there.  As a result, if you think there’s a chance you’ll expand in the future, you may benefit from applying for a registered trademark sooner to have nationwide protection when the time comes. When your brand recognition takes off The more your brand resonates with customers, the more valuable your domain name becomes as a business asset. In turn, successful domain names generally attract imitators looking to profit from your growing recognition.  Filing for trademark protection during significant growth phases helps protect your brand’s future—especially if you’ve become an overnight success and need to move quickly to protect your new market presence.  Related reading: Follow up on the most popular domains  or check out the most expensive domains . When you launch a new product or service If you start selling a new product or service, your domain name doesn’t just represent your business, but also your specific offering in the marketplace. As consumers begin to associate your new offering with your domain, you want to ensure that no one undermines your position as the source. This is especially true for established brands that decide to create a new website. Since your customers are likely already loyal to your business, having an un-trademarked domain name similar to other existing domains may confuse your customer base. Since a trademark gives you exclusive rights to the name, you can prevent competitors from using similar branding that makes knock-off products look like yours. When you begin licensing While licensing your brand opens up new revenue streams, it also creates complex intellectual property challenges. Without trademark protection, you’ll have limited legal authority to control how others use your domain name and brand assets.  If you have a trademark before entering licensing discussions, however, you automatically have a stronger position to negotiate terms without as much risk of infringement. This is because you can demonstrate that you alone have the rights to the product or service in question, whereas an unregistered trademark might be easier to challenge.  When you face imitators or infringement You should ideally have a trademark in place before someone else uses your domain name or intellectual property, but if these issues arise, it’s important to act right away. Keep in mind that even a pending trademark application may help establish your rights and prove how long you’ve been using the trademarked name or asset—proof that’s essential if a dispute ends up in court. It additionally signals to imitators that you’re serious about protecting your brand, which may deter further infringement while your application processes.  Read more: How to choose a domain name and How to register a domain name How to trademark your domain name in 5 steps If you decide to trademark your domain name, you can complete the application through the USPTO, work with an attorney or use a trademark registration service  like LegalZoom. Here’s how to get started:  Check if your domain name is eligible Conduct a trademark search Prepare and file your trademark application Wait for approval and next steps Monitor and maintain your trademark 01. Check if your domain name is eligible Typically, commercial domain names qualify for trademark protection if they serve as brand identifiers, not just web addresses. While trademarking the domain name that represents your brand (e.g., “Amazon.com”) is a good first step, it’s generally best to trademark whatever identifier(s) customers associate with your products or services too. With Nike, for example, trademarks protect not only the name itself, but also the iconic swoosh logo, slogans like “Just Do It” and other commonly-recognized identifiers. In another instance, if your brand name is “Susie’s Vivid Green Vases,” but you use an abbreviation for the web address, you might consider trademarking the full name since that’s a more accurate representation of your brand. However, if your domain is both a business name and an identical web address, then it usually shouldn't make a difference. Additionally, your trademark application must meet the USPTO’s criteria to receive approval. Here are some general requirements to keep in mind:  Source identifier: The trademark must clearly connect your goods or services to your business. Distinctiveness: Generic terms (e.g., “online shoe store”) can’t be trademarked, whereas unique marks (e.g., “Xerox”) typically receive stronger protection. This is different for seemingly basic terms, like “Apple,” that are not generic to the industry they represent; because “Apple” doesn’t relate to computers or software, it’s seen as a distinct name for the purpose of trademarks. Commercial use: You must actively use the trademark in commerce (either for products or services) or have a genuine intent to use it.  If you plan on applying for a trademark yourself, you can refer to the Trademark Manual of Examining Procedure  (TMEP) for a full list of requirements or check WHOIS . 02. Conduct a trademark search If your chosen name conflicts with trademarks already registered with the USPTO, your application will most likely get rejected. As a result, it’s strongly recommended to search for pending and existing trademarks before submitting your application.  The USPTO’s Trademark Search System  lets you check for similar names that might block your application. In addition to their official guide (click on “Help”), you can try out the following strategies to guide your search:  Look for different spellings, plurals and similar-sounding names. Say the results out loud, since similar pronunciations (e.g., “excel” vs. “X-cell”) can constitute infringement. Check design marks if your domain includes graphic elements (only applies for businesses who want to trademark multiple brand assets beyond a domain name, such as Apple’s signature apple icon). While TEAS is free to use, you’ll need to spend some time reviewing the parameters and business classifications to conduct an effective search. Then, it’s a good idea to perform a comprehensive trademark search  for state trademark registrations and other identifiers that may be protected under common law. 03. Prepare and file your trademark application In addition to the trademark search, LegalZoom can handle your entire trademark application with the USPTO. You’ll also get matched with a trademark attorney who will guide you through the process, and there’s no charge for a new application if your first one gets rejected.  If you decide to file your application by yourself, here’s an overview of what you’ll need to prepare:  Drawing format:  Choose between standard character (text only) or special form (includes design elements). Classification:  Select appropriate categories pertaining to your trademark from the USPTO’s Trademark ID Manual . Filing basis:  Specify either “use in commerce” or “intent to use” (unless you’re filing a foreign application). Application type:  Pick TEAS Plus ($250 per class, uses pre-approved descriptions) or TEAS Standard ($350 per class, allows custom descriptions). You’ll also need to gather evidence of how you’re using your domain as a trademark, such as screenshots showing it on your website, products or marketing materials. 04. Wait for approval and next steps After filing, expect to wait several months for the USPTO to review your application. You can check current processing timelines  on the USPTO website to get a better estimate for your application.  If the examining attorney finds any issues with your application, they might issue a notice via an “office action.” This outlines specific problems that you’ll need to address, and you have a limited time frame to respond and correct these issues.  Once your application clears review (or after successfully addressing any office actions), the USPTO will publish your trademark in the “ Official Gazette .” Then, other parties have 30 days to contest your trademark. If no one opposes your trademark (or you successfully defend against their oppositions), the USPTO will officially register your trademark.  At this point, you can start using the ® symbol with your trademarked domain name. However, if you filed based on intent to use, you’ll need to submit a Statement of Use and prove that you’ve started using the trademark in commerce to make it official.  05. Monitor and maintain your trademark A registered trademark can last indefinitely as long as you maintain and continue using it in commerce. This means filing all required maintenance documents, paying fees on time and actively monitoring for trademark infringement.  While you can track potential infringement yourself, LegalZoom’s trademark monitoring can automatically notify you of possible conflicts. That way, you can focus less on always staying alert and more on building your brand image for years to come.  Trademark a domain name FAQ Do trademarks work internationally? Trademarks registered with the USPTO only work within the U.S. However, you can typically extend protection to other countries through the Madrid Protocol , which allows you to file a single application for international trademark registration in several countries.  What can happen if you don’t have a trademark? Sometimes, nothing at all. However, without a registration, you’ll need to prove your rights if someone contests your domain name ownership or brand, which can be costly and time-consuming. You might also have limited options if someone starts using a similar name in different U.S. states (whether as a physical business or an internet corporation). How much does it cost to trademark a domain name? The cost of trademarking your domain name depends on your filing method. TEAS Plus costs $250 per class of goods or services, while TEAS Standard costs $350 per class. If your domain name represents multiple types, you’ll need to pay for each class. What is the difference between a trademark and a copyright? Trademarks protect brand identifiers like names or slogans that distinguish your business. Copyrights  protect creative and original works like writing, music and artwork. From another perspective, your domain name would need trademark protection, while your website’s content would fall under copyright law. What are top-level domains? Top-level  domain extensions  are one of the highest levels in the web’s hierarchical Domain Name System (DNS) . The most popular example of a TLD is .com , which is intended for commercial entities in the United States (hence .com). Other popular TLDs include .info , .org , . co , .net , .edu, .biz  .gov, .tv and country-specific extensions such as .mx , .ch,   .de , .be , .nl . or . co.uk . Can trademarking a domain name affect my business email? Yes, trademarking your domain name plays a crucial role in how to create a business email that reflects your brand identity. It ensures that the emails you generate (e.g., contact@yourdomain.com) are part of a legally protected and trustworthy brand. This safeguard prevents others from using a domain similar to yours, which helps maintain consistency and enhances credibility. By protecting your domain, you can confidently explore professional email name ideas to reinforce your brand in all communications.

As a small business owner, you might find it challenging to build deeper relationships with customers. This feeling is fairly common among entrepreneurs, and it becomes even more pervasive as your business grows. Once you create a website and develop your marketing strategy, you’ll find that an increasing number of people are interested in your products or services. Suddenly, you’re hit with such a wide range of customers that you can no longer keep track of them with a simple spreadsheet or email list, much less recognize their names. This is where CRM systems come into play. Specifically designed to help you manage and get to know your customers, these digital tools help you attract and retain clients while supporting your company’s growth. In this article, you’ll learn what a CRM is, what its benefits are, and which kind of CRM tool is best for your business. What is CRM software and how does it work? CRM stands for customer relationship management. Traditionally, this refers to an approach to managing relationships with customers that uses data analysis about customer preferences and behavior to provide deeper information about buyers and leads. However, as this approach has become more widespread, the acronym CRM has come to refer not just to the method, but also to the digital tools and software used to carry it out. A CRM is a critical small business marketing asset. It stores data about current and potential customers, analyzes past customer interactions, and facilitates communication between clients and company representatives. Using this digital tool is important for many reasons. For one, information about customers tends to be all over the place - scattered across social media platforms, buried in the inbox of a customer service rep, stored as a mental note by a marketing professional - the list goes on and on. When that information isn’t consolidated, it’s challenging to obtain a clear understanding of your customers and develop a marketing strategy that accurately reflects their needs. CRMs solve this problem by pulling data from various marketing assets - including a company’s website, social media platforms, and email marketing system - and putting it in a single place. They also help companies make use of this data by providing features such as chat tools, marketing automation and contact management. In doing so, CRMs make it easier for businesses to track their leads and prospects as they move through the marketing funnel, from the first touchpoint to the sale. Why do you need a CRM system? Customer relationship management is one of the most important marketing trends today. Whether you’ve just launched your own business or have been in the industry for a while, you’ll know it’s time to adopt a CRM if: You have difficulty visualizing the relationship between the customer analytics data on your various platforms. You find it tedious to navigate between different platforms and spreadsheets to get a big-picture view of your customers. Your marketing and sales teams aren’t aligned in their targeting strategy and get slowed down by redundant tasks. You have a hard time retaining customers, or too many leads fail to convert. While you may start out managing your clients with a simple spreadsheet or email marketing tool, it becomes challenging to keep this data organized and cohesive as you acquire new customers. By creating a systematic record of customer data that’s easy to work with using integrated digital tools, a CRM system helps brands resonate more strongly with their target market. What are the benefits of using a CRM system? You can think of a CRM system as an all-in-one customer management solution that helps you generate leads while engaging your existing customer base. The benefits of implementing a CRM include: Improved analytics The massive amounts of data that businesses accumulate about their potential and existing customers is simply too large for the human mind to process alone. CRM data analytics tools not only consolidate this information, but also sort it to make it more readable and digestible for employees. Deeper understanding of customers A customer relationship management system aggregates the information about your leads and customers, storing information from separate sources in one place. This helps you create a targeted marketing strategy that addresses your customers’ pain points and aligns with their desires. Improved customer service By consolidating and sorting data, CRM systems also enhance your interactions with customers, improving the online reputation of your business. When engaging with sales and service representatives, clients won’t need to repeat their story over and over again because employees will already be up-to-date about their status and purchasing history. As a result, you’ll be able to address any customer concerns right away, boosting customer satisfaction and loyalty. Increased sales In addition to organizing customer data, a CRM system syncs that information with digital tools such as email, chat and social media. As a result, marketing and sales teams will be better aligned and will be able to target customers’ needs depending on where they are in the sales pipeline. CRM tools boost conversions by streamlining the sales process to guide customers toward a purchase. Increased customer retention While customer acquisition is vital to company success, customer retention may be more so. In fact, studies have shown that increasing customer retention by 5% can lead to an increase in profits of between 25-95% . By improving customer communication and enabling service teams to more quickly and effectively address their needs, CRMs can help companies build a loyal customer base. Streamlined workflow Customer relationship management tools improve the efficiency of business operations by automating tasks like shopping cart abandonment emails and confirmation messages. This reduces repetitive work and frees up time for sales and marketing teams to focus on more strategic tasks. Better internal communication CRM systems facilitate collaboration between team members, reducing time-wasters like miscommunication and redundant tasks. In doing so, they improve time management, enhance productivity and allow for more frictionless project management. What are the types of CRM systems? Now that you know about the benefits of using a CRM, you’re probably curious to know which kind is best for your business. CRM tools can roughly be sorted into three main types: operational, analytical and collaborative. While each of them accomplishes similar tasks, they have their own unique features and advantages: Operational CRM An operational CRM uses marketing automation , sales automation and service automation to streamline business processes. Its primary purpose is to accomplish tasks that might otherwise take up large amounts of time. These include compiling important marketing analytics data, sending automated messages and keeping a record of sales and other customer behavior. Ascend by Wix is an effective solution for small businesses that incorporates these features into your website. The platform includes email marketing tools , live chat, marketing automation and more. Because Wix marketing tools can be integrated with your professional site (see Wix marketing integrations ), it’s helpful for managing clients, drawing in web traffic, and growing your customer base. Analytical CRM Analytical CRM systems prioritize data collection and analysis. They’re useful tools for analyzing data like customer preferences, contact information and more. Notably, they allow businesses to perform a complex analysis of multiple data sets - combining factors like customer location, and website behavior - in order to better identify buying patterns and trends. With a large database and data mining capabilities, this type of CRM is particularly useful for analysts who need a close-up view of customer characteristics and behavior. Collaborative CRM Like other types of customer relationship management systems, collaborative CRMs help companies gather and sort customer data for the purpose of improved customer management. Their structure, though, is specifically designed to improve synchronization between various teams. This type of CRM software shares customer information freely throughout the organization, increasing workplace transparency and productivity. It also helps teams identify which communication channels best suit the preferences of particular customer types, whether it’s email, live chat or social media marketing . Who is a CRM for? A Customer Relationship Management (CRM) system is designed to benefit a wide range of individuals and businesses across various industries. Here's a breakdown of who a CRM is for: Sales teams: Sales professionals are one of the primary beneficiaries of CRM systems. CRMs help sales teams manage leads, track interactions with prospects and customers, automate tasks and analyze sales performance. The centralized data allows sales reps to make informed decisions and improve their overall efficiency. Marketing teams: Marketing teams use CRMs to manage and analyze customer data, segment audiences and execute targeted marketing campaigns. By integrating CRM data, marketers can better understand customer behavior, personalize campaigns and optimize their strategies for lead generation and customer retention. Customer support: CRM systems provide customer support and service teams with a centralized platform to manage customer inquiries, track service requests and monitor customer interactions. This helps in providing more personalized and efficient customer service. Small and medium-sized businesses (SMBs): SMBs benefit from CRMs by streamlining their customer management processes. CRMs enable smaller businesses to organize customer data, automate routine tasks and improve communication with customers, leading to enhanced efficiency and customer satisfaction. Enterprise-level businesses: Larger enterprises use CRMs to manage vast amounts of customer data and streamline complex business processes. Enterprise-level CRMs often offer advanced features, scalability and customization options to meet the diverse needs of large organizations. Entrepreneurs and solopreneurs: Individuals running their own businesses, freelancers or solopreneurs can leverage CRMs to organize client information, track interactions and manage tasks more effectively. This helps in maintaining a professional and organized approach to customer relationships. Real estate professionals: Real estate agents use CRMs to manage client relationships, track property details and monitor the progress of deals. CRMs in this industry often include features specific to managing property listings, client preferences and transaction details. eCommerce businesses: eCommerce businesses utilize CRMs to track customer purchases, preferences and interactions. This information is valuable for targeted marketing, personalized recommendations and improving the overall customer shopping experience. Healthcare providers: In the healthcare industry, CRMs assist in managing patient relationships, appointments and communication. CRMs tailored for healthcare often include features for appointment scheduling, patient records and follow-up communications. Nonprofit organizations: Nonprofits use CRMs to manage donor relationships, track fundraising efforts and maintain communication with supporters. CRMs help nonprofit organizations streamline their operations and better understand their donor base.

It’s been over a month since we launched WixMobile (alpha) and we’re already back at the drawing board preparing the beta release. WixMobile beta will be launched in a matter of weeks and will include two main new features based on user feedback. These are: 1. change background and 2. change color – two features that will allow you to create your own unique mobile website designs! Meanwhile, while the new version is in development, we decided to add ten additional templates to the WixMobile collection. This is mainly because many of you asked for conservative visual templates that will easily match existing website designs. Well, your wish has been granted! Learn more about the importance of mobile-first design . Learn more about how to turn your website into an app . Explore other templates: Construction website templates Interior design website templates Lawyer website templates

In an era of polished social media feeds, a peculiar trend has emerged challenging everything we know to be "normal" and socially appropriate: cringe marketing. This counterintuitive approach to brand promotion is gaining speed, leaving many scratching their heads and others covering their eyes in secondhand embarrassment. But what exactly is “cringe,” and how has it become a powerful tool for marketers? “Cringe” might mean different things to different people, but according to my favorite crowd-source dictionary, Urban Dictionary , cringe is “when someone acts or is so embarrassing or awkward, it makes you feel extremely ashamed and/or embarrassed.” This phenomenon didn't come out of thin air. We can trace its roots back to the groundbreaking comedies of The Office  and Da Ali G Show , which pioneered the art of discomfort-as-entertainment. These shows paved the way for Tim Robinson and Nathan Fielder, who refined this cringe-inducing craft, elevating awkwardness to an art form. As society's appetite for cringe content has grown, savvy brands have noticed. They've recognized an opportunity to cut through the noise of traditional advertising and connect with audiences in a raw, authentic—and yes—sometimes painfully awkward way. Let's explore the psychology behind cringe, its effectiveness as a marketing strategy  and the potential perks and pitfalls of embracing the awkward. Looking to cut through the noise with an eye-catching business website ? Create a website with Wix. What is cringe marketing? Cringe marketing is a deliberate advertising strategy that uses discomfort to make products or services more memorable and relatable. Marketers use awkward, embarrassing scenarios that tap into common social anxieties to engage audiences in a unique way. This approach humanizes the brand and creates empathy with consumers. It's a way of saying, "We understand you," which can foster stronger emotional connections.  Using cringe-worthy content seeks to get strong responses from viewers, banking on the idea that any reaction is better than none; people are, in theory, more likely to remember experiences that evoke strong feelings, even negative ones. This can increase brand visibility, especially on social media where unhinged content spreads quickly (and yes, Nutter Butter , we’re looking at you). The difference between good and bad cringe While cringe marketing can be effective in creating buzz and memorability, it also carries risks. If not executed well, it can potentially damage your brand's reputation or alienate audiences. Let’s dive into when cringe might be welcomed versus unwanted. The good type of cringe  When done correctly, cringe marketing can be a powerful tool, especially when you consider the bombardment of content these days. There’s just too much of everything, and the way to stand out in today’s Attention Economy is to break through the noise.  One theory that can explain the popularity of cringe marketing is the “ Benign Violation Theory ” developed by Peter McGraw and Caleb Warren. Their research suggests that humor arises when something is simultaneously perceived as a violation (something wrong or inappropriate) but is also benign (not threatening). Cringe comedy often flirts with this boundary, as it places characters in situations that are socially "wrong," yet remain harmless to them or the audience. There’s not a ton of other research on cringe marketing, but since cringe comedy has been around for a while, we can lean on that.  Soren Krach, a psychiatry professor at the University of Lübeck in Germany co-authored a  paper about cringe comedy . In an  article in The Ringer  he writes, “You’re really suffering with the other person. You’re empathically sharing this awkward state, and it’s not really pleasant.” Meaning, we connect to the awkward situation of the characters in such a strong way that we feel the embarrassment along with them and participate in their discomfort. Melissa Dahl, author of Cringeworthy: A Theory of Awkwardness,  is quoted in the same article:  “It functions almost like a horror movie. You get to indulge in this fear, but then it’s OK. You aren’t actually experiencing it, but you have this simulation.” As strange as it sounds, the growing appeal of cringe comedies has to do with their unique ability to make us confront our shared human frailty and laugh at it in the process. Cringe comedy has also been seen as a reflection of a generational shift in humor, particularly appealing to millennials and Gen Z. The humor reflects an awareness of social expectations, an awkwardness in human interaction and sometimes an underlying critique of societal norms. Most of us spend a majority of our waking hours in front of a screen and have a pretty balanced and uninteresting life. This is probably the main reason why cringe works so well. We all just want to feel something; it doesn't matter if it’s joy, horror or complete discomfort. Other times, we may see a little piece of ourselves in—or at least feel the most empathy for—the awkward or socially inept anti-heroes we see on our screens.  Jason Levin, author of Memes Make Millions , says it nicely: “Is making money cringe? I don't think so. And on the internet, humor gets attention—and attention makes money. Wanna know what's cringe? Thinking of a funny, crazy idea that might help your brand go viral, but you're too scared of doing it because some anonymous troll on the internet might attack you and call you ‘cringe.’ Now that's cringe.” The bad type of cringe While cringe marketing can be an effective tool, it’s important to remember that there are situations where it's just simply not appropriate. One such scenario is when dealing with serious or sensitive topics.  For instance, using cringe tactics to market products related to health issues, social causes or financial services can backfire spectacularly. The discomfort created in these situations might overshadow the message, or worse, trivialize important matters.  Another situation where cringe marketing should be avoided is when your brand identity is built on professionalism, luxury or expertise. If you're a high-end fashion brand or a respected law firm, embracing awkwardness and discomfort in your marketing could seriously undermine your credibility. Your audience expects a certain level of sophistication and polish from your brand, and taking a turn into cringe territory might ruin your reputation.  At the end of the day, It's all about knowing your audience and staying true to your brand's essence. See examples of successful brand marketing in action. Four truths about cringe marketing As I’ve been mulling over the art of cringe marketing, I’ve come up with a few suggestions I’d like to share:  If you go cringe, you need to go all the way.   There's no point in trying cringe marketing without fully committing.  That way, even if your campaign tanks, you'll have earned your place in the Cringe Hall of Fame. Sometimes cringe happens by mistake.  Sometimes companies inadvertently create campaigns that come across as cringey. In these cases, it's often not worth dwelling on it too much. Everyone makes mistakes and it's often more embarrassing for the person who didn't mean to do it than for anyone else.   Cringe is not for every brand . Cringe marketing can be a risky strategy, and it's not the right type of marketing  for every brand. If a company is trying to appeal to a more sophisticated audience, then it's probably not the best idea to go for the cringey approach. Cringe is not for every channel . Just as cringe marketing is not for every brand, it's also not for every channel. Some channels are more serious in nature and don't lend themselves well to this type of content. Before deciding to produce cringey content, make sure it's appropriate for the channel you're planning to use. TikTok will be better than Instagram for example.   Related reading: Food marketing Jewelry marketing Gaming marketing 7 memorable examples of cringe marketing  After reading so many words about cringe marketing, you’re probably eager to experience it for yourself (or maybe you actually don’t). In any case, I curated a bunch of examples of campaigns from recent years. Although there’s a lot to say about them, we’ll skip that for today so you can just sit back, relax and cringe on. 01. Bodyform: “Never Just a Period” 02. Setapp: “Snake” 03. Snickers: “Unfiltered” 04. Reese’s Pieces: “Love Child” 05. Liquid Death: “Body By Bert” 06. Liquid Death: “Better than Back Sweat” Another Liquid Death example because the company has managed to take cringe to another level. 07. currys And here's one for the TikTok people out there.

Terrific news to all website owners – Wix is proud to introduce our brand new solution for Mobile! Starting today, a mobile version of your website will be automatically created, but the showstopper is our new Mobile customization features. From a smart new Mobile Editor, you will be able to change design, hide content, scale and move website features (including website under construction templates )– while leaving the full-size desktop version of your website unchanged. This is especially great when you consider how long it takes to build a website . What this means is that you can now have more creative freedom over your mobile design and give your users an enhanced mobile experience. So if you're looking to learn how to make a website or already have one that needs to go mobile, this is for you. Why You Should Optimize your Mobile Presence (and How to Do it) With nearly two-thirds of American cell phone owners browsing from smart devices, creating an optimized mobile presence is not a nice extra but an absolute necessity. The numbers don’t lie: mobile browsing has doubled itself since 2009, and the numbers just keep going up. Optimizing your HTML5 website to mobile devices guarantees that you will reach a much wider audience and provide prospects with easy access to your website, anytime, anywhere. Wix’ new mobile editor lets you adjust your site to mobile viewing with just a few clicks. Just follow these few simple steps when making your site : Go to your Wix account and open your website in the editor. On the top left corner, click on the mobile icon to go to the mobile editor. Customize and edit your site to optimize it for mobile formats. The changes you make will not affect your regular website! Go to the Mobile Settings tab and enable Optimized Mobile View. Click Preview to see how your site will look on a mobile device. Click Publish – and that’s it! You are mobile. Check out this nice video overview of the new mobile editor: For Those Who Already Have a Mobile Wix Site If you already had the opportunity to create a website with Wix that’s mobile, optimizing it is the best course of action for you to take. Why? Because when optimizing your old mobile website, both your mobile site and your desktop site come under a single URL , which means volumes in terms of SEO. Your website traffic will no longer be split between two sources but funneled into a strong, unified domain. This will help Google index and rank your site and will make sharing and linking to your content a lot easier. Having a single URL also takes a load off your shoulders – it turns maintenance of your mobile and desktop sites into a single easy task. When updating your Wix desktop website, your mobile site will be automatically updated. One less thing to worry about. In order to optimize your mobile website, log in to the Wix editor and click the mobile editor tab. There’s no need for you to recreate the site – the new mobile website is automatically created and is a reflection of your desktop site . All is left for you to do is to customize it according to your needs and hit Publish. Your mobile traffic will now be directed to this URL. This process is the same with a normal or vanity URL . For more info on the new Wix for Mobile, check out these FAQ’s . You can also turn your website into an app for even greater functionality.