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The perfect domain is just a click away: claim your domain →   Domain name  security is a crucial aspect of maintaining a secure presence for your business online. It’s what protects your domain from unauthorized access and cyber threats, which in turn is what keeps your website, users and brand safe. When it comes to making a website , domain security should always be top of mind. Some of the most common threats to the security of your domain include cyber attacks, chief among them phishing . Malicious attacks like these can lead to data breaches, financial loss and damage to your business or personal brand.  Your domain is more than just a web address; it’s the first impression of your online brand. With Wix, finding the perfect domain name is easy. Wix helps you secure the name for your business, blog, portfolio or any online presence, so you can focus on bringing your project to life. Ready to claim yours? 6 steps to securing your domain name Choose a reliable domain registrar Enable two-factor authentication Regularly update and maintain your registrar contact information Use SSL certificates Enable auto-renewal Use domain privacy protection 01. Choose a reliable domain registrar Selecting a trustworthy domain registrar is the first and most important step in securing your domain name. A reputable registrar not only provides the necessary tools for managing your domain but also plays a vital role in maintaining its security from day to day.  Learn more about the best domain registrars  out there.  Registrars are ultimately the ones responsible for registering and managing your domain name. They ensure that your domain is protected against unauthorized transfers and other security threats. Registrars like Wix, are well-known for their reliability and comprehensive security features. These should include SSL/TSSL certificates, privacy protection services and a registrar lock. Learn more: What is a domain? How to register a domain name What is domain authority? ccTLD meaning Domain name and website hosting Why do I need a domain name? The worst domain name advice you should definitely avoid When it comes to registering a domain, choosing a reliable, reputable and trusted domain registrar is absolutely essential.   Ready to get started? Learn how to build a website  with this easy guide. 02. Enable two-factor authentication Two-factor authentication adds an extra layer of security for both your domain and website by requiring a second form of verification, such as a code sent to your mobile device. This makes it significantly harder for attackers to gain access to your domain account. With Wix you can enable two-factor authentication by adding an authenticator app to your website. Learn more about Wix’s enterprise grade enterprise website security .  03. Regularly update and maintain your registrar contact information Your registrar uses your contact info to send important alerts about your domain. This includes renewal reminders, security warnings or notifications if someone tries to transfer your domain without permission. If your email or phone number is outdated, you could miss these alerts and risk losing control of your domain. Keeping your information current also makes it easier to prove ownership if a dispute ever arises. Registrars can quickly verify you are the rightful owner and block unauthorized changes. Up-to-date contact details also help protect against identity theft. Attackers often target domains with old or public info to impersonate the owner. Regularly reviewing and updating your contact info keeps you in control and your domain secure. 04. Use SSL certificates SSL certificates protect the information visitors send to your website like passwords, forms and payment details. This data is scrambled so hackers can’t read it. When SSL is active, your site uses https and shows a padlock in the browser. Visitors instantly see that your website is secure which builds trust. SSL also stops attackers from altering your website data or redirecting visitors to fake sites. Without it, sensitive information can be stolen, emails intercepted or transactions hijacked. Using SSL is a simple but essential step to keep your website and your visitors safe. If you make a website with Wix, an SSL certificate is included (look for the https at the start of your domain name, before the www.) They also implement data encryption using HTTPS, TLS 1.2 and above, and SSL. According to Prof. Dr. Dennis-Kenji Kipker, scientific director of the cyberintelligence.institute in Frankfurt am Main:  “SSL stands for 'Secure Sockets Layer.' It sounds complicated at first, but basically, it just means that a secure connection is established between your browser and a website.” While SSL secures your website data, domain security protects ownership and access to your domain account. Both are essential for complete protection. Learn more: Best SSL providers How to get an SSL certificate What is domain privacy protection? 05. Enable auto-renewal Auto-renewing your domain means your registration automatically extends before it expires. This stops accidental lapses in ownership, which could let someone else claim your domain and potentially hurt your brand or business. Auto-renewal also prevents website downtime. When a domain expires your site can go offline, emails might stop working and visitors could see error messages instead of your content. Most domain registrars including Wix let you enable auto-renewal with a few clicks. You can link it to a payment method for seamless processing. Regularly checking your auto-renewal settings ensures your billing info is current and helps avoid failed renewals that could jeopardize your domain. 06. Use domain privacy protection Domain privacy protection, also known as WHOIS privacy , hides your personal contact info from the public. Without it, anyone can see your name, email address, phone number and mailing address. This makes you an easy target for spammers, scammers or cybercriminals. Enabling privacy protection reduces the risk of unsolicited emails, phone calls and targeted attacks aimed at taking control of your domain. It also protects your identity and keeps your personal information separate from your online business presence. Most registrars including Wix offer privacy protection as part of their domain services. Activating it is simple and works in the background, giving you an added layer of security without affecting your website’s performance or accessibility. Securing a domain - advanced protection strategies If you’re looking to really bolster your domain security, advanced protection strategies offer additional layers of defense against sophisticated cyber threats. PremiumDNS and DNSSEC PremiumDNS services provide enhanced performance and security features, such as faster response times and increased resilience against DDoS attacks . DNSSEC (Domain Name System Security Extensions) adds a layer of authentication to DNS queries, preventing attackers from redirecting traffic to malicious sites. Monitor name servers Regularly monitoring your name servers ensures they are configured correctly and securely. Misconfigured name servers can lead to vulnerabilities that attackers might exploit. Register look-alike domains By registering domain names that are similar to your primary domain, you can prevent cybercriminals from creating look-alike sites designed to deceive your customers. This strategy helps protect your brand's reputation and reduces the risk of phishing attacks. Learn more about choosing the right domain name  with our guide.   Implementing these advanced strategies will provide comprehensive protection for your domain, safeguarding your business from potential threats and ensuring a secure online environment for you to operate within.  Learn more about smart domain name management  strategies to keep your online presence strong. How to respond to security threats against your domain Being able to respond to threats against your domain is crucial. Here are some key strategies to address potential issues effectively. If you suspect your domain has been hijacked, contact your registrar immediately. They can assist in regaining control and securing your domain. Gather all necessary documentation that proves your ownership of the domain, this usually includes your registration details and payment records. Once control is restored, review and update all security measures, such as passwords and 2FA settings, to prevent future incidents. Conducting regular security audits helps identify potential vulnerabilities in your domain setup. This proactive approach allows you to address issues before they can be exploited by attackers. You should also check with your domain registrar to make sure this is part of their processes too. Firsthand domain insights from a travel entrepreneur When Erica and Shanticleer launched Paper, Planes and Passports  they knew securing their domain name early was essential. While Erica already had a large following on social media she knew they needed a website to promote their trips and be their “home base.” “Having a website has been non-negotiable for us,” she says. “It’s where we promote our trips, take payments and communicate. It’s also where we get a chance to understand our people and know what trips we should drop next.” Registering their domain was one of the first steps they took to protect their business, establish credibility with clients and create a trusted home for their brand. Naturally the couple needed a travel business name. They’d already been tagging their personal travel photos with #paperplanesandpassports , so when they found that domain available the name was decided. Expert tip from Ofir Gvili, domains PMM at Wix:  “A domain is often the first impression people get of your brand, and Wix makes sure that impression is strong. From setup to security, everything is handled for you, so you can focus on growing your business.” Why trust Wix’s experts? This article was created by Wix’s in-house domain experts, with years of experience helping people choose, register and secure the perfect domains for their businesses and online projects. The guidance, tips and best practices shared here come directly from real Wix projects, so you can be confident they’ll help you find a domain that represents your brand, stays secure and supports your long-term goals. At Wix, we’ve guided millions of entrepreneurs, creators and small business owners in establishing a strong online presence. Our team keeps up with the latest in domain management, security and branding, making sure the advice you get is practical and backed by proven results. Think of this article as your trusted resource for every stage of domain ownership, from finding your first custom domain to protecting and growing your online identity. How to secure a domain FAQ How to secure a domain for free? You can get a free domain when you create a website with certain website builders or hosting plans. For example, Wix includes a free domain for the first year with select Premium plans. Free domains often come as subdomains (like yourname.wixsite.com ) which is a simple way to get online quickly without paying for a custom name. Why does it say my domain is not secure? If you see a “not secure” warning next to your domain it usually means your site doesn’t have an SSL certificate. SSL encrypts data between your site and its visitors, keeping information private and building trust. On Wix, SSL protection is automatically included with every site, no setup needed. What does it mean to secure a domain? Securing a domain means protecting both your ownership and your visitors. It includes registering your domain with a trusted registrar, enabling SSL, using strong privacy settings and renewing it on time. Together these steps help you keep your domain safe, verified and trusted by search engines and users alike.

Build your website in minutes, try Wix for free today → When I work with entrepreneurs, one question comes up over and over: how can I keep my website safe? As someone who has helped startups, small businesses, freelancers and local organizations protect their sites, I’ve seen firsthand how website security  can make or break a business. Building your first site is exciting, from learning how to make a website , designing your layout or setting up your online store  with a free website builder . But security is often overlooked. Without the right precautions, even a small oversight can open the door to attacks. In this guide, I’ll share 10 fundamentals that I recommend to every entrepreneur I work with, based on my years of experience helping businesses avoid preventable disasters. Start your journey with free website hosting  today and make sure your website is built on a secure foundation from the very start. Need ideas for your next website? With Wix, you can build a professional website that looks exactly how you imagined. Choose from thousands of customizable website templates and use Wix’s drag-and-drop website builder  to make it your own. Creating a unique, professional website has never been easier. TL;DR: how to secure a website Keeping your site safe doesn’t have to be complicated, but understanding the essentials is critical. By focusing on the right cybersecurity basics , following practical website security tips , and knowing how to host a website  properly, you can protect your data, your visitors, and your business from common online threats. Strong website security  is not just technical, it’s about building habits and using the right tools to prevent breaches. Good computer security  practices extend from passwords to backups, covering everything a site needs to stay secure. Quick guide to the essentials Key action Its impact Choose a reliable hosting provider with SSL, backups and 24/7 monitoring Protects your site from downtime, data loss and attacks at the foundational level Keep your CMS, plugins and themes up to date Prevents hackers from exploiting known vulnerabilities Use strong, unique passwords and enable two-factor authentication Secures access to your site and sensitive information Secure forms and inputs against injections or spam Stops malicious code, spam and data theft before it reaches your system Perform regular backups following the 3-2-1 rule Ensures you can quickly recover from attacks, errors or server failures Monitor your site for unusual activity or potential intrusions Detects threats early to prevent major damage Limit access and permissions to only what’s necessary Reduces risk from internal or external user errors Train your team to avoid human error, the leading cause of breaches Ensures employees follow safe practices and protect your business Get your website professionally audited for hidden vulnerabilities Identifies weak spots you may not notice, allowing proactive fixes How to secure a website in 10 steps Choose a reliable hosting provider Enable SSL (non-negotiable for trust and Google ranking) Keep everything updated (CMS, themes, plugins, apps) Strong passwords only (no exceptions) Secure your forms Perform regular backups (and follow the 3-2-1 rule) Install a monitoring or intrusion detection system Limit access: fewer accounts=lower risk Train your team: human error causes 80% of breaches Get your website professionally audited 01. Choose a reliable hosting provider I can’t stress this enough: your hosting provider is the first line of defense. I once had a client entrust me with their site after several unexplained incidents. When we investigated, we discovered that the hosting provider, chosen solely for its price, offered no firewall, no automatic website backups and no  DDoS protection. The result was a website frequently offline, lost data and a damaged reputation. A good web host should provide: A free SSL certificate. Automated and off-site backups. 24/7 server monitoring. Responsive technical support. Website infrastructure resilient to traffic spikes and attacks. This is the foundation for everything else. Never underestimate the importance of choosing the right host. Make sure you choose from the best website hosting providers  to keep your website secure and reliable from day one. 02. Enable SSL (non-negotiable for trust and Google ranking) SSL isn’t just a green padlock in the browser bar, it’s what encrypts all the data exchanged between your visitors and your website. Whether you have a simple contact form or a full sales funnel, lacking encryption can expose your users to malicious interception. Beyond security, SSL is also a ranking factor: Google considers it in its algorithm and it reassures your customers that your site is trustworthy. Today, a website without SSL is like a door without a lock: it simply doesn’t inspire confidence. Learn what is an SSL certificate and why it's important for keeping your web privacy and data secure. 03. Keep everything updated (CMS, plugins, themes, apps) Every month, new security vulnerabilities are discovered in commonly used web tools. And every month, thousands of websites get hacked simply because these website updates weren’t applied. I once had a web agency reach out to me about a hack affecting around ten client websites. The common factor? An outdated plugin that hadn’t been updated in two years. Mistakes like this are costly in time, reputation and sometimes even legal responsibility. If you’re using a platform like Wix, you benefit from a more closed and protected ecosystem , which helps keep your site secure. That said, vigilance is still necessary, especially if you use third-party apps or external scripts. Pro tip:  Check out Wix’s premium plans  to learn more about web hosting cost and the ecosystem that helps protect your website. 04. Strong passwords only (no exceptions) I can’t overstate this: weak passwords are still the most common way hackers get in. I often find entrepreneurs using “admin123” or reusing passwords across multiple tools. Here’s what I recommend: Use a password manager (Bitwarden, Dashlane) Create unique passwords for each platform Enable two-factor authentication Never share login credentials over email or chat Strong authentication is your first barrier against intrusions. Learn more: What is phishing? What is ransomware? What is malware? What is cache? 05. Secure your forms In my experience, even a simple contact field can become a gateway for hackers if it isn’t properly secured. On an educational website, I once saw a malicious script inserted through a poorly protected search field (it redirected visitors to a fraudulent site) causing serious reputational damage. Forms, whether for contact, registration or search, are frequently targeted by attacks like SQL injection, XSS (cross-site scripting) or CSRF (cross-site request forgery). The worst part? These attacks often go unnoticed until the consequences appear: redirects to malicious sites, data deletion or stolen credentials. This isn’t limited to large or complex sites, both showcase websites and eCommerce platforms are vulnerable. In one training example, a municipal website’s poorly secured contact form allowed a hacker to send hundreds of spam emails from the site’s server. The result: the site was blacklisted by email providers, and the municipality’s reputation was severely affected. Protecting your forms is a crucial part of a defense-in-depth strategy for a secure website. It’s not enough to rely solely on client-side protections; every piece of data must be verified and filtered on the server side. This is also where a web application firewall (WAF) can detect and block abnormal behavior before it causes harm. Key form protection measures I recommend: Implement client-side and server-side validations. Use filtered fields to block malicious input. Add a CAPTCHA to prevent automated bot submissions. Configure application firewall rules where available. Learn more: What is domain privacy protection? 06. Perform regular backups (and follow the 3-2-1 rule) The worst time to think about backups is after an attack.  I know this from experience. I once worked with an eCommerce site that had neglected this step and ended up losing all its product listings, six months of work gone in an instant. By contrast, a school I supported was able to restore its site in just 20 minutes after a critical bug, simply because backups were scheduled every night. Think back to the OVH data center fire in Strasbourg in 2021: thousands of websites were lost because off-site backups were missing. Even the most robust infrastructure isn’t infallible. One method I always recommend, whether for businesses or the students I train, is the 3-2-1 rule . It’s simple but highly effective: 3 copies of your data : The original plus two backups. 2 different storage media : For example, your server plus an external drive. 1 off-site copy : Secure cloud storage or remote hosting. Following this approach helps you handle nearly any scenario: hardware failure, hacking, human error or natural disaster. It’s a fundamental principle I cover in all my cybersecurity awareness modules, and it’s also a key step toward having a truly secure website. Stay informed and make smarter decisions. Check out the latest web hosting statistics  to understand trends and risks that could affect your website’s security. 07. Install a monitoring or intrusion detections system A good monitoring system alerts you in real time if anything unusual happens: suspicious connection attempt, file modification or an unusual traffic spike. This is what allowed me to stop an attack on a showcase site before it compromised the server. You can use logging tools, intrusion detection tools or even specialized plugins depending on your CMS. Learn more: Best online storage solutions Website speed optimization Best website hosting for small businesses Web hosting for freelancers 08. Limit access: fewer accounts=lower risk The more administrator accounts there are, the greater the risk. Limit access to the bare minimum. And above all: delete old accounts, those of freelancers who have completed their assignments, interns, etc. I also recommend tracing connections (IP addresses, times, location) to quickly identify abnormal behavior. This principle aligns with what is known in cybersecurity as the principle of least privilege. Each user or collaborator should only have access to the resources strictly necessary to perform their tasks. This significantly reduces the potential impact in the event of an account compromise. An external service provider does not need full access to your site, a writer does not need to modify technical settings and so on. I often emphasize this point because it is one of the simplest reflexes to implement, yet one of the most neglected. In certain more sensitive contexts, it is also relevant to adopt a Zero Trust approach, a security model that considers that any access attempt, even internal, must be verified, validated and monitored. This model is based on the idea that the threat can come from both outside and inside, intentionally or unintentionally. It encourages practices such as strong authentication, access segmentation and continuous monitoring. Adopting such a stance, even on a small scale, makes it possible to anticipate human errors, abuses of rights or silent intrusions. Understanding what is web hosting helps you manage access and keep your website secure. 09. Train your team: human error causes 80% breaches In my experience, human error is behind 8 out of 10 security breaches. It’s rarely a highly sophisticated virus or a hacker hiding in the shadows. More often, it’s an accidental click on a fraudulent link, a password shared via an unsecured messaging app or a sensitive document stored on a public cloud without protection. These small, everyday mistakes open the door to serious incidents. That’s exactly why training and awareness are the most effective defenses against cyber threats. Over the years, I’ve worked with a wide variety of organizations: Startups and small businesses Local authorities and municipalities Schools and universities Associations and social centers Child protection services My goal is always the same: to make cybersecurity understandable, practical and actionable, no matter the technical level of the audience. Here’s how I bring this to life: Tailored workshops : Designed for each team’s professional realities: marketing, HR, accounting, management, etc. Interactive sessions for students : Middle schools, high schools or higher education, using real cases, demonstrations of simulated attacks and discussions about safe digital habits. Inclusive modules for vulnerable audiences : Designed to be accessible, supportive and easy to follow. Post-incident support : Helping organizations recover after a hack or data breach and turning incidents into learning opportunities. I rely on a simple, effective teaching principle: demystify without minimizing . Cybersecurity shouldn’t be scary, it should become second nature. I firmly believe that even the best technology is useless without trained, confident and empowered users. That’s why every website, every organization, should integrate cybersecurity training into its action plan from day one, not only after a breach occurs. Explore these website building tips  to make your site shine. 10. Get your website professional audited Finally, a thorough website audit  provides a clear understanding of your weaknesses. It’s not just a simple checkbox. We analyze the technical configuration, internal practices, user behavior and external dependencies. I then provide a prioritized, accessible action plan tailored to your company’s profile. It is often at this stage that decision-makers truly become aware of the issues and begin to implement a real cybersecurity strategy. How to secure a website: protect your reputation, customers and business Having a s ecure website isn’t just a technical requirement, it’s a proactive approach, a sign of professionalism and a guarantee of trust for your audience. Digitalization is accelerating, and neglecting cybersecurity is like leaving your storefront unattended right in the heart of the city. If you’re an entrepreneur, project leader, freelancer or manager of a small business, don’t wait until tomorrow to secure your site. The risks are real, but the solutions are accessible. And if you need guidance, a clear assessment or help taking concrete action, I’m here to support you every step of the way. If you’re curious about: What is Wix hosting Does Wix host websites Is my Wix site secure Rest assured that Wix provides robust security features and reliable hosting to keep your website safe. Understanding these tools is a key step in protecting your reputation, your customers and your business online. Meet the expert Allan Kinic is a cybersecurity specialist and the founder of Prevention-Internet.fr . With years of experience helping businesses, nonprofits and public organizations protect their websites, Allan brings practical, hands-on guidance to entrepreneurs looking to strengthen their website security. LinkedIn  | Youtube  | Instagram How to secure a website FAQ What is website security and why is it important? Website security involves protecting your site from cyberattacks, malware and data breaches. As an entrepreneur, having a secure website safeguards your customers, reputation and business operations. It also builds trust and ensures compliance with best practices. How can I secure my business as a small business owner? Start by choosing a reliable host, keeping your CMS, plugins and themes updated, using strong passwords, enabling SSL and implementing regular backups. Even small actions can prevent most common attacks. Does Wix host websites securely? Yes. Wix provides a secure hosting environment with SSL certificates, automatic updates, server monitoring and built-in protection measures. This makes it easier for entrepreneurs to maintain strong website security without needing advanced technical skills. How often should I backup my website? I recommend following the 3-2-1 rule: keep 3 copies of your data, on 2 different storage types, with 1 copy off-site. Regular backups ensure you can quickly recover from cyberattacks, human error or technical failures.

The perfect domain is just a click away:   claim your domain →  Domain protection  is a security service that keeps your website address safe from unauthorized transfers while hiding your personal contact details from public databases. When you build a website , one of the first steps is domain registration , which typically adds your name, email, and phone number to the public WHOIS directory by default. Domain protection prevents this exposure by masking sensitive information and adding extra verification layers, helping stop bad actors from hijacking or misusing your domain. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: what is domain protection? If you’re short on time, here is the main breakdown. Domain protection safeguards your personal data and ensures no one can move or change your domain without your permission. Feature What it does Why it matters WHOIS privacy Replaces your personal contact info with generic registrar details in the public directory. Stops spammers, scammers and telemarketers from finding your email and phone number. Domain lock Prevents the unauthorized transfer of your domain to another registrar. Stops "domain hijacking," ensuring you don't lose ownership of your site. Theft protection Adds extra verification steps for sensitive changes. Acts as 2-factor authentication for your website's ownership. What is domain protection? At its core, domain protection is a set of security measures designed to keep your website address in your hands and your personal life private. To understand why it’s necessary, we first have to look at how the internet is organized. When you buy a domain, the Internet Corporation for Assigned Names and Numbers (ICANN) requires domain registrars to collect your contact details. This includes your full name, physical address, email and phone number. Without protection, this information is published in the WHOIS database, which is essentially a phonebook for the internet that anyone can search. With over 455,000 phishing domains reported in 2025 , domain hijacking and impersonation remain a growing threat for website owners, reinforcing why domain protection is essential for keeping websites secure. To address this, domain protection does two main things. First, it anonymizes that public listing. Instead of seeing your home address, a searcher sees the contact info of your domain registrar or a proxy service. Second, it places a "registry lock" on the domain. This means that even if someone guesses your password, they cannot transfer your domain to a different company without passing additional security protocols. You may also be interested in: Best domain registrars How to choose a domain registrar Benefits of domain protection You might be asking, "Do I need domain protection if I’m just running a small blog or portfolio?" The answer is almost always yes. The internet is automated, and scrapers don't care how big or small your business is—they just want your data. Here are the primary reasons why this service is a smart investment: Stops spam and unwanted solicitation Since the WHOIS database is public, marketing bots scrape it constantly. Without protection, you open the floodgates to spam emails, robo-calls and physical junk mail. Keeping your details private cuts this noise off at the source. Learn more: How to secure your domain What is domain privacy protection? Prevents domain hijacking Domain hijacking protection is the heavy lifting feature here. Hijacking happens when attackers gain access to your domain registration account and transfer your domain to themselves. Once they have it, getting it back is a long, expensive and often unsuccessful legal battle. Domain protection prevents this by requiring extra authentication before a transfer can occur. Learn more: What is domain hijacking? Domain spoofing Domain squatting Protects your professional reputation If a hacker steals your domain, they can replace your website with malicious content or use your URL to launch phishing attacks. This destroys the trust you’ve built with your visitors. Locking your domain ensures your audience always lands on the site you built, not a copycat. “Certain domain registrars offer packages with added security (like WHOIS privacy protection), premium DNS services, SSL certificates or website-building tools. While these extras can increase the annual cost, they offer value in terms of convenience, security and performance. For businesses handling sensitive data or relying heavily on online transactions, these features are crucial." - Kumar Abhinav, Senior Link Building Analyst at Mavlers Explore more: Is Wix a domain registrar? How to buy a domain from Wix Common challenges of domain protection While the answer to "is domain protection worth it?" is a resounding yes, there are a few hurdles you might encounter. Being aware of them helps you manage your site more effectively. Verification emails When you have privacy protection turned on, legitimate inquiries (like a business offer to buy your domain) might get filtered out or sent to a proxy email address you don't check often. You need to ensure you know how your registrar forwards these messages. Learn more: How to create an email with your domain Transferring your domain If you decide to sell your domain or move to a different host, the security protocols you put in place will do exactly what they are supposed to do: stop the move. You will need to manually unlock the domain and disable privacy settings before a transfer can go through. This adds a few extra steps to the process. Learn more: How to transfer your domain Cost confusion Some registrars bundle protection for free, while others charge a premium for it. It’s important to read the fine print when you are buying your domain so you aren't surprised by renewal fees later. You may also be interested in: Cheapest domain extensions How to get a free domain name How to get domain protection with Wix Protecting your domain name is a crucial step in safeguarding your website, brand and online identity. Domain protection helps prevent unauthorized transfers, domain hijacking and misuse of your personal contact information. With Wix, securing your domain is straightforward and built into the domain management process. Wix simplifies domain registration, making it quick and easy for your business to secure the perfect web address. With SSL certification and built-in domain protection, Wix ensures your domain stays safe from unauthorized transfers and potential hijacking, while keeping your personal contact information private. Whether you’re starting a blog, portfolio or online store, Wix offers a fast, secure and worry-free domain registration process so you can focus on growing your online presence. Register your domain with Wix Enable domain privacy protection Activate domain lock Use secure account access Keep your domain renewed and monitored Manage everything from one dashboard 01. Register your domain with Wix Start by registering your domain directly through Wix. When you purchase a domain from Wix, it’s managed within a secure, centralized dashboard, reducing the risk of misconfiguration or third-party vulnerabilities. This all-in-one approach makes it easier to monitor, renew and protect your domain from day one. 02. Enable domain privacy protection Wix automatically offers domain privacy (also known as WHOIS privacy) for eligible domains. This hides your personal contact details—such as your email address, phone number and physical address—from public WHOIS databases. Domain privacy helps reduce spam, phishing attempts and targeted social-engineering attacks that often lead to domain hijacking. Learn more: What is domain privacy? 03. Activate domain lock Domain lock is one of the most effective ways to prevent unauthorized domain transfers. When domain lock is enabled in your Wix account, your domain cannot be transferred to another registrar without your explicit approval. This added layer of security protects your domain even if login credentials are compromised elsewhere. 04. Use secure account access Your domain’s security is directly tied to your Wix account. Strengthen protection by using a strong, unique password and enabling two-step verification. This ensures that only authorized users can make changes to your domain settings, DNS records or transfer permissions. 05. Keep your domain renewed and monitored Expired domains are a common target for hijacking. Wix offers automatic renewal options and sends reminders before your domain expires, helping you maintain continuous ownership. Regularly reviewing your domain settings also allows you to spot suspicious changes early and act quickly. You may also be interested in: dropped domains and parked domains 06. Manage everything from one dashboard Wix gives you full visibility into your domain status, DNS records, privacy settings and renewal dates from a single dashboard. This centralized control makes it easier to manage security without needing advanced technical knowledge. Wix combines domain registration, privacy protection, domain lock and secure account management, making domain protection straightforward and accessible—so you can focus on building and growing your website with confidence. Read more: How to register a domain How to choose a domain name How to redirect a domain What is domain protection FAQ Is domain protection necessary for SEO? Directly, no. Google has stated that WHOIS privacy settings do not directly impact your search ranking. However, domain protection indirectly helps by preventing spam and hijacking, which can destroy your SEO efforts overnight if your site is taken down or replaced with spammy content. Can I add domain protection after I buy a domain? Yes, in most cases you can add privacy and protection features to an existing domain. You will need to log into your registrar's dashboard and purchase the add-on. However, keep in mind that if your info was already public, it might have been scraped by third-party sites already, and it can take time for that data to disappear from the web. Learn more: I have a domain name, now what? What is the difference between SSL and domain protection? SSL (Secure Sockets Layer) protects the connection between your website and your visitor's browser, encrypting data like credit card numbers. You know you have it when you see the padlock icon in the URL bar. Domain protection, on the other hand, protects the ownership of the web address itself. You need both to have a fully secure online presence. Explore more: How to get an SSL certificate

Get  free website hosting  from Wix today → Cybersecurity is about protecting your website and business from hackers, malware and other online threats. Understanding cybersecurity basics helps small business owners keep their data safe when building a website , choosing website hosting and managing day-to-day operations. As cyber attacks become more advanced, every website is at risk of security and privacy breaches. When learning how to start a website , making security a top priority is essential. Wix hosting keeps your website running smoothly and securely from day one. With reliable performance, strong security and built-in tools for SEO, analytics and marketing, your site is ready to grow without limits. Plus 24/7 support means help is always just a click away. TL;DR: cybersecurity basics Cybersecurity basics help small businesses protect their websites, data and customers from common threats like malware, ransomware and phishing. By understanding core principles like the CIA Triad, following the NIST Cybersecurity Framework and choosing secure website hosting with built-in protections, businesses can reduce risk, respond faster to attacks and keep their operations running safely as they build and grow online. Key domains of cybersecurity Cybersecurity domain What it covers Network security Protects infrastructure like routers and Wi-Fi networks from intruders using tools such as firewalls and VPNs Endpoint security Secures individual devices like laptops and smartphones with antivirus software and device protections Cloud security Safeguards data and applications hosted on cloud platforms like AWS, Azure or Google Cloud Identity and access management (IAM) Controls who can access systems and data to prevent unauthorized entry What is cybersecurity? Cybersecurity is the safeguarding of protected information and critical data online. Organizations and small businesses implement cybersecurity measures to defend sensitive data from both internal and external threats and to best prepare for an attack. To improve defense systems and unify federal agencies, US President Joe Biden signed the Strengthening American Cybersecurity Act into law on March 1, 2022. The legislation now requires all critical infrastructure entities to report attacks to the Cybersecurity and Infrastructure Security Agency (CISA) , the government organization aimed to manage and reduce risk. That being said, as national web infrastructure improves, so do hackers’ methods. While it is nearly impossible to eliminate all threats, you can greatly reduce your business’ exposure to hackers by establishing a strong cybersecurity posture , an industry term that refers to a system’s effectiveness. According to Allan Kinic, cybersecurity expert and founder of Prevention-internet.fr: "Cybersecurity is not just a technical matter: it is above all a posture, a way of thinking about the management of one's site, one's tools, one's teams." The most common cybersecurity threats to small businesses According to a Small Business Administration survey , 88% of small business owners feel vulnerable to cyber attacks. And they are—hackers target smaller enterprises for two primary reasons: One, because they know that small companies are often vulnerable without the resources of an IT team, and two, small businesses may also have partnerships with larger companies, providing a direct pathway for hackers to breach through their computer security and reach their sensitive data. To effectively protect your company and customer information, you need to understand three primary cybersecurity threats to small businesses: Malware attacks Malware includes a variety of cyber threats such as trojans and viruses. In these attacks, hackers use code to break into private networks with the intention of stealing or destroying data. Malware attacks usually originate from fraudulent downloads, spam emails or from connecting to other infected devices, potentially costing businesses an excessive amount of money to repair. Ransomware According to CISA , ransomware threats significantly increased in 2021. Hackers usually inflict computers through email, and can result in significant damage and expenses. As the name suggests, ransomware attacks hold a victim’s sensitive data, such as passwords, files, or databases, for ransom. Hackers require the money to be paid within 24-48 hours or they will destroy or leak the data. Phishing Phishing is when a hacker sends a fraudulent email or direct message to company employees with a malicious link. In fact, members of an organization and work emails are a leading cause of small business data breaches because they provide a direct pathway into business networks. Phishing attacks can result in data leaks, system freezes or virus installations. According to the FBI’s 2020 Internet Crime Report , a rise in these attacks caused adjusted losses of $54 million in that year alone. How can small businesses protect themselves? As mentioned earlier, small businesses arguably suffer from cyber attacks more than larger enterprises because they lack the resources needed to recover. In fact, 60% of small businesses close within six months of an attack. Before describing how small businesses can defend themselves, we’ll first discuss the CIA Triad, a widely-accepted model that serves as the basis for modern cybersecurity standards. What is the CIA Triad? The CIA Triad defines three vital components: confidentiality, integrity and availability. Every cyber attack attempts to breach at least one of these attributes, and the relationship between them provides guidance and security standards for how information systems should operate. Confidentiality: All sensitive business data should be kept confidential and accessible by authorized users only. Integrity: Proper measures should be taken to ensure that system data is reliable and trustworthy. Availability: All authorized personnel must be able to access the network and its data at any given time. This means that businesses need to continuously monitor network security and system functionality. To better understand the relationship between these terms, here’s an example of the CIA Triad in play for someone running a successful eCommerce website : Confidentiality: To log into the account, the business owner needs to enter their username and password. If they forget their credentials, they can take advantage of two-factor authentication, which sends users a code to reset their password. Integrity: Once logged in, they have access to accurate, unaltered personal and customer data. Availability: Lastly, the business owner and their customers can access the store at any time because of its 24/7 online availability. Is my Wix website secure? Yes and we explain how. The NIST Cybersecurity Framework The NIST, or the National Institute of Standards and Technology, is a department within the US Department of Commerce that helps businesses increase their cybersecurity posture. Using the CIA Triad as a guide, the department established the NIST Cybersecurity Framework , a five-step system for small businesses to defend their information security systems: Identify Protect Detect Respond Recover 01. Identify The first step of creating a cybersecurity plan is to identify all devices, accounts, and data that need monitoring and protection. This includes: Equipment. Computers, laptop POS systems, smartphones, routers Network. Your Wi-Fi network and VPN Account credentials. Login information for email accounts, company software and tools, computer and laptops Cloud Storage . Any files or information utilizing cloud storage Your website. Including client information, inventory and your payment processor 02. Protect Your business needs a multifaceted approach to defend against cyber threats. Here are the primary steps: Appoint an employee to direct all cybersecurity initiatives (If you’re the only employee, you’ll have to manage it yourself or hire a reputable contractor). Install antivirus software, full-disk encryption and host-based firewalls. Set up all software to install updates automatically. Only allow authorized staff to login to your systems and your network. Require strong passwords for all devices and accounts and update them every six months. Strong passwords have: At least 8 characters One or more uppercase letters One special character One number Implement email spam filters. Provide staff training on the most common threats. Perform regular security audits to ensure there are no holes in your system. Backup all critical assets. Use multi-factor authentication. Use a secure payment processor to protect your client data. 03. Detect Your first line of defense against cyberattacks? Consistently monitoring your network systems. Any unusual or suspicious activity, such as unknown login attempts, strange file transfers or movement of data should be reported to your security point person and investigated immediately. 04. Respond Identify which systems or data have been compromised. Confirm the type of attack. Inform all users on your network. If the source of the breach was an email, inform all employees to immediately delete it. Take the source computer, system or application offline to isolate the attack. Have your point person or an IT professional check for any backdoors hackers may have set up to regain access in the future. Identify the damage. 05. Recover Recovering from a cyberattack can feel overwhelming. Like any unfortunate incident, take it as a learning experience and iterate on your security so it doesn’t happen again. After an attack, remain patient and allow your systems and employees to prioritize recovery before resuming business as usual or pursuing new initiatives. Meanwhile: Inform law enforcement and regulatory agencies. Remain transparent and inform clients or customers about the breach to regain their trust. While a cybersecurity attack can hurt your reputation, not sharing the information with your stakeholders can cause more damage than good. Choosing a secure website builder Your website may contain private data like payment process information, customer credit card data, email addresses, login credentials and inventory. This is why website security is one of the most important aspects of protecting your business. Therefore, select a website builder that guarantees the highest level of defense. Self-hosted platforms vs. managed platforms Unlike self-hosted platforms which leave users responsible for their own website security, managed platforms, like Wix, have dedicated 24/7 security teams to take care of this. To ensure the highest level security for all users, Wix develops review processes, investigates suspicious activity, works with outside security consultants, runs a bug bounty program and provides reliable web hosting and HTTPS and SSL certificate protection. Business owners can feel confident that their websites are protected, leaving more time to manage company activities. You can learn more about how Wix handles security , how to host a website and the different web hosting costs here. Managed website builders are also committed to the highest international privacy and security standards. This applies to all business tools and apps it develops, too, like scheduling software , email marketing services and online payment processing . As cybersecurity threats evolve, arm yourself with a provider that has the necessary resources to respond to these threats so you can focus on your business. Make sure your you choose a website platform aligned with: The Payment Card Industry Data Security Standard (PCI DSS) Level 1: This ecommerce compliance standard protects the security of credit card and cardholder data. SOC 2 Type 2 : Developed by the American Institute of CPAs, SOC 2 Type 2 is an auditing procedure that ensures service providers securely manage user data. International Organization for Standardization (ISO) standards 27017, 27001, 27018, 27701: These are ISO’s four primary security standards, the organization that oversees companies that manage services, data, and intellectual property entrusted. General Data Protection Regulation (GDPR) : An EU-governed law ensuring strict privacy practices and data protection. Companies outside the EU adhere to the GDPR to telegraph to customers that they’ve willingly implemented the highest security standards. Brazilian General Data Protection Law (GDPR) : Brazil’s version of GDPR. This law unifies the many Brazilian’s policies that govern personal data, both online and offline. California Consumer Privacy Act (CCPA) : A California law that allows consumers to see all personal information a company has tracked as well as which third parties that information was shared. Learn more: What is web hosting? How to host a website What is domain privacy protection? Additional resources Knowing that a managed website builder oversees your site's security gives users the peace of mind they need to efficiently operate their small businesses. However, you’ll still need to secure other password-protected systems or databases like your internet network and email accounts. Without an IT department, smaller enterprises may find it difficult and overwhelming to establish a complete security system. Take advantage of these existing resources to help create a comprehensive plan: Federal Communications Commission’s (FCC) cybersecurity planning too l : The FCC regulates communication across all fifty states and created this tool to help businesses develop a complete response plan. Cybersecurity and Infrastructure Security Agency (CISA): CISA provides helpful materials for SMBs to create a strong cybersecurity posture, including their Cybersecurity Resources Roadmap and Cyber Essentials. National Cyber Security Alliance (NCSA) case studies : Created in collaboration with NIST, these simulated scenarios help business owners understand how to better respond to attacks and improve their own cybersecurity.

The perfect domain is just a click away: claim your domain →  Safe domains are web addresses that are secure, free from malware and show clear signs of legitimacy , ensuring users can browse without risking their personal data or device safety. If you are looking to buy a domain name,  identifying and using safe domains is critical for building trust with your audience and protecting your own digital assets from cyber threats. Online security is non-negotiable for anyone browsing the web, creating a website  or maintaining a website. Understanding what makes a domain safe helps you spot potential scams, avoid phishing attacks and ensure your own site remains a trustworthy destination for visitors. TL;DR: what are safe domains? Websites on safe domains typically use website security protocols like HTTPS ( SSL certificate /TLS)  to encrypt data and are typically registered with reputable providers. They are free from malicious code and have a clean history. Feature Safe domain Unsafe domain Encryption Uses HTTPS (SSL/TLS) Often uses HTTP (no encryption) Verification Clear ownership or business transparency signals Hidden or suspicious ownership Content Clean, legitimate content Malware, phishing links or spam Reputation Clean history, no blacklisting History of spam or fraud Trust indicators Trust seals, contact info Excessively pop-ups, no contact info Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. Safe domains explained A safe domain acts as a secure and trustworthy location on the internet . It is a digital address where visitors can land without fear of having their information stolen or their devices infected.  Technically, this involves the implementation of HTTPS, which stands for Hypertext Transfer Protocol Secure. This protocol ensures that any data transferred between the user's browser and the website's server is encrypted and cannot be easily intercepted by hackers. Beyond the technical protocols, a safe domain also refers to the reputation of the URL itself. Search engines like Google actively penalize sites that host malware or engage in deceptive practices. Therefore, a "safe" domain is one that has maintained a good standing with search engines and security databases, ensuring it hasn't been flagged for suspicious activity. You may also be interested in: URI vs URL Domain vs URL Benefits of having a safe domain Operating on a safe domain is foundational to your website's success. The most immediate benefit is trust; when visitors see the padlock icon in their browser bar, they feel comfortable browsing your content and sharing information. This is especially vital for eCommerce sites  where users input sensitive credit card details. Search engines prioritize user safety, and using HTTPS is a lightweight ranking signal. Sites without it may be treated as less trustworthy, while browsers can show warning messages if a site is flagged as unsafe. These warnings often discourage visitors from continuing, which can lead to higher bounce rates and lost traffic. Discover more website security tips . Common challenges of keeping a domain safe Keeping your domain safe isn’t just about choosing the right name. It also means protecting it over time from misuse, hijacking and impersonation. As websites grow, attackers increasingly look for weak points in domain registrations and DNS settings they can exploit. The risk is real. In 2023, there were an estimated 1.2 million domain hijackings worldwide, with DNS hijacking incidents rising by nearly 19%   compared to the previous year. Small businesses were among the most common targets, often because security settings weren’t fully in place. One common challenge is staying on top of SSL certificate management. If a n SSL certificate expires, even briefly, browsers may label the site as “Not Secure.” This warning can discourage visitors instantly and undermine trust. Another challenge is defending against unauthorized access. Cybercriminals regularly scan for vulnerabilities such as weak passwords, outdated plugins or unsecured configurations. If a domain is compromised, resolving the issue and restoring trust with visitors and search engines can take time. It’s also important to be aware of the wider threat landscape. Every day, thousands of new malicious domains are created  for phishing, spam and malware. This makes ongoing monitoring and proactive protection essential for keeping your own domain safe and your brand credible online. Learn more about domain spoofing . Are all domains safe? Not every domain extension or website you encounter is safe. While extensions in the top-level domain (TLD) list  like .com  or .org  are widely recognized and generally trusted, the safety of a domain depends more on the specific website owner and their security practices than the extension itself. Any domain can be compromised if not properly secured. Cybercriminals often register domains that look very similar to popular websites (typosquatting) to trick users into visiting them. They might also use cheaper, less common domain extensions to spin up spam sites quickly.  It is always necessary to look beyond the extension and check for security indicators like HTTPS and valid contact information. Learn more with this guide to domain extensions . Is .xyz domain safe? The .xyz  domain extension is a legitimate, generic top-level domain (gTLD) . It was created to offer a flexible and affordable alternative to .com. Many reputable businesses and individuals use .xyz for their web addresses, including Alphabet (Google’s parent company). However, because .xyz domains can be very cheap to register, they have occasionally been favored by spammers or scammers looking for disposable web addresses. This doesn't mean the extension itself is unsafe, but it does mean users should exercise the same caution they would with any other site.  In summation, if a .xyz site has SSL encryption and legitimate content, it is just as safe as a .com. Learn more about cheapest domain extensions. Are .me domains safe? Yes, .me  domains are safe and legitimate. Originally the country code TLD for Montenegro, it has become incredibly popular globally for personal brands, blogs and portfolios because of its catchy, personal appeal (e.g., about.me ). Similar to .xyz, the safety of a .me website depends on the site owner. The registry that manages .me domains has strict policies against abuse, actively suspending domains involved in malware or phishing. This proactive management helps maintain a generally positive reputation for the extension. Learn more: what is a ccTLD? Is .to domain safe? The .to domain is the country code TLD for the Kingdom of Tonga. It is widely used by legitimate businesses and tech startups, particularly because "to" is a common preposition in English, allowing for creative domain hacks (like go.to). In terms of safety, .to is a respectable extension. However, it functions with a bit more anonymity than some other TLDs, which can occasionally attract questionable actors. As always, the extension itself is not inherently dangerous, but you should verify the site's security certificate and content before trusting it. Discover more: What is .ai domain? Is .shop a good domain? Examples of safe domains Recognizing a safe domain usually involves looking at the full URL structure. A safe domain typically starts with https:// rather than http://. Here are examples of what safe domain structures look like: https://www.google.com  (Uses HTTPS, reputable TLD) https://www.wix.com  (Secure connection, verified business) https://example.store  (Newer TLD, but secure if using HTTPS) Conversely, an unsafe domain might look like: http://example-bank-login.com  (No encryption, suspicious keywords) http://192.168.1.1   (Direct IP access is uncommon for public websites and should be approached cautiously) How to check if a domain is legit Verifying a website’s legitimacy takes just a few seconds and can save you from serious headaches, from phishing scams to data theft. Use this quick checklist to separate safe domains from sketchy ones before you click, sign up or make a purchase. Look for the padlock Verify the full URL carefully Review the “About Us” and contact pages Use a domain transparency or safety tool Check for a privacy policy and legal pages Trust your instincts 01. Look for the padlock Check the browser’s address bar for the lock icon and the https:// prefix. This means the site uses SSL encryption to protect data sent between your browser and the website. Learn more: How to get an SSL certificate What is domain privacy protection? 02. Verify the full URL carefully Scammers often rely on small typos that are easy to miss, such as amaz0n.com  instead of amazon.com . Always read the domain name character by character, especially before entering login or payment details. Learn more: what is a URL? 03. Review the “About Us” and contact pages Legitimate businesses usually provide clear company information, such as a physical address, phone number or professional contact email. A lack of transparency is often a red flag. 04. Use a domain transparency or safety tool Paste the URL into tools like Google Safe Browsing to see whether the site has been flagged for malware, phishing or suspicious behavior. 05. Check for a privacy policy and legal pages Safe domains typically include a privacy policy, terms of service or cookie notice linked in the footer. These pages signal that the site follows basic legal and data protection standards. 06. Trust your instincts If a website pressures you to act quickly, offers deals that seem too good to be true or asks for sensitive information unexpectedly, it’s best to leave and verify before proceeding. Safe domains with Wix Choosing a safe domain starts with how and where you register it. Wix is designed to make domain registration simple, fast and secure, especially for businesses that want peace of mind from day one. “Certain domain registrars offer packages with added security (like WHOIS privacy protection), premium DNS services, SSL certificates or website-building tools. While these extras can increase the annual cost, they offer value in terms of convenience, security and performance. For businesses handling sensitive data or relying heavily on online transactions, these features are crucial." - Kumar Abhinav, Senior Link Building Analyst at Mavlers When it comes to domain registration, Wix simplifies domain registration for your business by letting you search, purchase and manage your domain from a single dashboard. There’s no need to juggle multiple providers or complex setup steps. Security and domain privacy protection  is built in from the start. Wix ensures secure domain registration with SSL certification, helping protect data exchanged between your website and its visitors. This encryption is a foundational signal of trust, both for users and for search engines. Speed also matters. Wix offers quick domain registration, so once you find an available domain, you can secure it immediately and reduce the risk of someone else claiming it. From there, you can manage renewals, DNS settings and security features in one place, making it easier to keep your domain safe as your site grows. Together, these features help ensure your domain isn’t just available—but reliable, protected and ready to support a trustworthy online presence. Learn more: How to choose a domain name How to buy a domain name How to register a domain name How to choose a domain registrar Can I buy a domain name permanently? What are safe domains FAQ How do I know if a website is safe to buy from? Check that the URL starts with https:// and shows a padlock icon, which means your connection is encrypted. Review the full domain name carefully to avoid look-alike sites and look for clear contact details, return policies and secure payment options. Reading recent customer reviews from independent sources can also help. If a deal feels unusually cheap or rushed, it’s best to double-check before purchasing. Can a safe domain become unsafe? Yes, a legitimate domain can become unsafe if it gets hacked or if the owner lets the security certificate expire. Hackers can inject malware into otherwise safe sites without the owner knowing. This is why browsers constantly re-evaluate the safety status of websites. What should I do if my browser says a site is not secure? If you see a "Not Secure" warning, do not enter any personal or financial information on that page. It means the connection isn’t encrypted, which means data could be intercepted . If it is a site you visit often, you can try contacting the owner to let them know their security certificate may have expired.

The perfect domain is just a click away: claim your domain →  If your domain shows public contact information today, enabling domain privacy protection  is one of the quickest improvements you can make. It limits unwanted contact, reduces data exposure and protects personal details tied to your domain. TL;DR: What is domain privacy protection? Domain privacy protection swaps your personal contact info for generic details in the public WHOIS database. Without it anyone can look up your name, email, phone number and address. With privacy protection on you still keep full control of your domain name  but your information stays safe. What you'll learn: What domain privacy protection is  What information becomes public without it  Why it matters for individuals and small businesses  When it may not apply  How to enable it including on Wix Secure your domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. What is domain privacy protection? Domain privacy protection is a service offered by domain registrars that shields the registrant’s contact information in public domain records. It’s an optional add-on or included feature that applies to the WHOIS listing tied to a domain. When you register a domain your registrar is required to collect your details and make them publicly searchable through the WHOIS database. This means anyone can see your registration information using domain lookup tools. When you turn on domain privacy protection your personal details are replaced with proxy information from your registrar. You still have full ownership and control of the domain but your real contact info is no longer visible in public records. Learn more: What is a domain name? How to register a domain name What is domain privacy What information is public without domain privacy? A public WHOIS record commonly includes: Legal name or business name Email address used for registration Phone number Physical mailing address Domain registrar and registration dates These records are constantly scraped by bots and third parties. Spammers and scammers use this data to build contact lists, monitor newly registered domains and send phishing emails that reference your domain to appear legitimate. Even unused domains or domains that redirect are exposed the same way. Learn more:  How to choose a domain registrar Best domain registrars How domain privacy protection works When domain privacy protection is on, the registrar replaces your contact details in the WHOIS record with its own proxy information. Your real name, email, phone number and address are still collected for compliance reasons but are kept private in the registrar’s system instead of being published.  Most registrars also create a unique email address connected to your domain. Messages sent to this address are checked and then forwarded to you. This way, important notices like trademark claims, abuse alerts or domain transfer requests can find you without your personal info being public. Learn more: How much does a domain name cost? What is TLD? How to buy a domain name Why domain privacy protection matters When your domain data is public, anyone can link your website to your real-world identity. For individuals and small businesses this can expose home addresses and personal phone numbers. Privacy protection reduces spam, lowers the risk of social engineering attacks and limits how much data brokers can collect about you. Who should use domain privacy protection? Whether you’re making a website , starting a blog  or launching a small project, you should use privacy protection any time you register a domain with your personal contact details. Freelancers : Their personal contact details linked to small business domains can be scraped for spam or phishing  Solo founders : Early-stage entrepreneurs often register domains personally exposing home or personal contact info  Bloggers : Personal emails and addresses connected to domains can be targeted by bots and unsolicited marketing  Creators : Artists, designers and writers may have public-facing sites that reveal private information  Side project owners : Hobby or experimental sites can still make personal details publicly accessible  Domain investors : Owning multiple domains increases the volume of personal data exposed in public records It’s also helpful to register domains defensively, like buying name variations or future project ideas. Even inactive domains expose your information unless privacy is enabled, so protecting all registered domains helps reduce long-term data exposure and cuts down on spam over time. When domain privacy protection may not apply Domain privacy protection doesn’t cover every domain. Some domain extensions, particularly certain country-code top-level domains (ccTLDs) like .us .ca or .au, have rules that require your ownership details to be public. Even if your registrar offers privacy services they can’t override these requirements. Legal and regulatory obligations can sometimes limit privacy. Verified requests from law enforcement, courts or trademark authorities may require registrars to share domain owner information. While rare, this highlights that privacy protection hides data from public view but doesn’t make ownership completely anonymous. Some domains registered through third-party platforms or bundled services may not include privacy protection by default or may only cover certain WHOIS fields. Be sure to check the registrar’s terms and the specific domain extension rules before assuming full privacy. Found the perfect name for your business?  Lock in your domain  before someone else does. How to enable domain privacy protection Most registrars offer privacy protection during checkout as a simple toggle. Turning it on at this stage ensures your details are never published. For existing domains, you can enable privacy in your domain management dashboard. Updates usually apply quickly though some registries may take a few hours to refresh public records. Domain privacy protection for your Wix domain Wix provides domain privacy protection through its domain name management  dashboard to keep your personal contact details hidden from public WHOIS records. Follow these steps to get it set up: Log into your Wix account : Head to the Domains section to see all your registered domains.  New domain registration : Choose the Private registration option at checkout to protect your contact details from the start.  Existing domain registration : Extend your domain for at least one year and add Private registration to your cart to enable privacy.  Complete the purchase : Privacy protection kicks in as soon as the transaction is complete.  Manage privacy settings : Click the Domain Actions icon next to your domain, select Edit contact info and toggle Privacy Protection on or off. Privacy protection replaces your personal information in the WHOIS database with Wix’s contact details. This keeps your name, email, phone number and address hidden from public view while reducing spam, phishing attempts and potential identity theft. Learn more: How to create a business email How to transfer a domain name Domain privacy protection FAQ Does domain privacy protection affect SEO? No. Search engines don’t use WHOIS registration data to rank websites so turning on privacy protection won’t hurt your SEO. Your site’s performance in search results depends on your content, technical setup and user experience—not on whether your registration details are public. Will domain privacy protection hide my website from the public? No. Your website will still be accessible to visitors, customers and search engines. Privacy protection only changes what appears in the public WHOIS record, not the content or visibility of your site. Does domain privacy protection hide my business name? No. If your business name appears on your website it will still be visible to anyone who visits. Privacy protection only shields the contact details submitted during domain registration. Does domain privacy protection make my domain anonymous? No, it hides your personal information from public lookup tools but your registrar still stores your real details for compliance purposes. In rare cases, verified legal or regulatory requests may require disclosure. Can people still contact me if I enable privacy protection? Yes, most registrars provide an anonymized or forwarded email address linked to your domain. This lets legitimate inquiries like legal notices or domain-related issues reach you without exposing your direct contact information. Is domain ID protection worth it? Yes, for most domain owners, it’s worth it. Domain ID protection keeps your name, email, phone number and address out of public WHOIS records. This reduces spam and lowers the risk of phishing or identity misuse. If you’re using your personal contact details, it’s a small price to pay for added privacy and control.

Turn your ideas into a website you love with Wix → Learning how to create a niche website means narrowing your focus, validating demand and building a site that’s optimized for search, conversions and sustainable growth from day one.  This article shows you how to identify a profitable market, choose the right website builder  and learn how to make a website  that serves a unique community.  A well-designed niche site resonates with a dedicated audience, delivers value that keeps visitors coming back and can generate revenue through targeted strategies and monetization opportunities. Let’s get started. Start building with Wix's AI website builder . Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can design, customize and launch a professional website in minutes. Everything about Wix is built to simplify the process so you can focus on what really matters: bringing your ideas to life. Ready to make it happen? Start creating the website you’ve always envisioned today. TL;DR: how to create a niche website A successful niche website solves specific problems for a clearly defined audience and attracts visitors who are likely to engage.  To bring it to life, use a flexible website builder that lets you launch and customize your site without technical headaches. From there, create in-depth guides, tutorials and product reviews optimized for SEO so the right people can find you. Share your content across social media and niche communities to steadily grow your traffic, then monetize naturally with affiliate marketing, digital products or services that fit your audience’s needs. Check out the table below to see the key features that make a niche website stand out. Feature Why it matters Clear target audience Ensures content and products resonate and convert Focused niche Specificity reduces competition and builds loyal followers High-quality content Engages readers, builds authority and encourages return visits SEO optimization Helps your site rank and attract the right traffic Relevant monetization Generates revenue in ways that enhance user experience How to create a niche website in 8 steps Building a site for a specific market is straightforward when you break it down into manageable actions. Follow these steps to go from an initial idea to a fully functioning platform. Identify your niche market Choose a professional website builder Select a domain name Pick a template and customize Create valuable content Optimize for SEO Promote your site Monetize your niche website 01. Identify your niche market The first step is narrowing down exactly who you want to serve. A common mistake is trying to appeal to everyone. Instead, look for the intersection of what you’re passionate about, what you’re knowledgeable in and what people are actively searching for. Research is vital here. Look at potential competitors and see where there might be gaps in the market. Maybe there's a lot of content about "gardening," but not enough about niche products  for "urban balcony gardening for beginners." That specificity is where you find your audience. From there, you can explore ways to make money from a website  tailored to their needs. 02. Choose a professional website builder You need a platform that simplifies the technical side so you can focus on content, web design  and website structure . Wix offers a fast and intuitive website builder to bring your vision to life in minutes. This allows you to get the structure of your site up and running without getting bogged down in complex setups. Speed is often a barrier for new creators. Wix speeds up website building with AI that generates full pages for you, meaning you can have a working draft of your niche site incredibly fast. This helps you move from the planning phase to the editing phase almost instantly. Learn more about Wix: What is Wix? Is Wix free? Expert tip from Sharon Hafuta, SEO blog editor at Wix “Choosing the right website builder isn’t just about comparing specs—it’s about understanding how it actually feels to use. We tested each platform the way a real user would: building pages, booking appointments, customizing templates and navigating setup tools. It’s the only way to truly see which builders deliver value beyond the sales pitch.” 03. Select a domain name Your domain name  is your address on the web. It needs to be memorable, easy to spell and relevant to your topic. Try to include words that hint at what your site is about. If your niche is "vegan baking," having those words in the URL helps visitors understand your purpose before they even click. Avoid using hyphens or numbers if possible, as these can be confusing when spoken aloud. Stick to .com if it is available, as it remains the most recognized extension, but don't forget about .com alternatives  if you need more options. If your first choice is taken, get creative with synonyms but keep it clear. Learn more about what is a .com domain . Once you're happy with your domain name, you'll also need somewhere to host your website. Hosting is what keeps your site online and makes sure visitors can access it anytime. With Wix, web hosting  is included right from the start so you don’t have to worry about technical setup or surprise costs down the line. This makes getting your site live easy, quick and stress-free. 04. Pick a template and customize Visitors form an opinion about your site within seconds of landing on it. Wix provides you with industry-specific website templates  for better branding. These pre-designed layouts give you a professional foundation that you can tweak to match your style. Customize the colors and fonts to align with the vibe of your niche. If you are writing about meditation, soft colors and clean lines work best. If it is about extreme sports, bold colors and dynamic layouts are more appropriate. Ensure the navigation is simple so users can find what they need without frustration. Explore niche website templates: Auto detailing website templates Chiropractor website templates Trucking website templates 05. Create valuable content Content is the engine of a niche website. You need to produce articles, videos or guides that solve specific problems for your audience. Start with pillar content, which consists of comprehensive guides that cover the main topics of your niche in depth and reflect the types of websites  you create. Consistency is just as important as quality, which means setting a schedule for publishing new material so your site stays fresh and keeps visitors coming back. Remember to write for your reader first, answering their questions and addressing their pain points directly. As you plan your content, aim for a mix of educational posts and action-driven pieces that support buying decisions. This balanced approach helps build trust while creating opportunities to monetize as your site grows. 06. Optimize for SEO Search engine optimization ( SEO ) helps your site get found by people looking for your specific topic. Start by researching the specific terms and phrases your audience uses, focusing on keywords with clear intent and achievable competition levels. Incorporate these naturally into your headlines, article text and image descriptions. Don't forget the technical side. Ensure your site loads quickly and looks good on mobile devices. Search engines favor sites that provide a good user experience. Organizing your content with clear headings and logical structures also helps search bots understand what your pages are about. 07. Promote your site Once your site is live, you need to drive traffic to it. To make sure you’re fully prepared, run through a website launch checklist  before going public, this helps catch any last-minute issues and ensures a smooth rollout. Then, share your content on social media platforms where your audience hangs out. If your niche is visual, like interior design, Pinterest and Instagram are powerful tools. For professional topics, LinkedIn might be better. Engage with other communities in your niche. Comment on relevant blogs or participate in forums. Building relationships with other creators can lead to guest posting opportunities, which exposes your brand to a wider audience. 08. Monetize your niche website Once you’ve built traffic and trust, it’s time to turn your niche website into a source of income. Start by choosing monetization methods that align with your audience’s needs, such as affiliate marketing , digital products , display ads or offering services. The key is relevance. When your monetization strategy naturally fits your content, it enhances the user experience rather than disrupting it. Over time, you can test and refine what works best to create sustainable, long-term revenue. Explore more website ideas: How to create a real estate website How to create a memorial website How to make a consulting website How to make a construction website How to make a church website How to create a niche website FAQ How much does it cost to start a niche website? The cost varies depending on the tools you choose. You can start with a very low budget by doing the work yourself and paying only for hosting and a domain name. As your site grows, you might invest in premium themes, advanced plugins or paid marketing. Learn more: How much does a website cost ? How much does a business website cost ? How much does Wix harmony cost Can I make money from a niche website? Yes, many creators monetize their sites effectively. Common methods include affiliate marketing, where you earn a commission for recommending products or display advertising. You can also sell your own digital products, like ebooks or courses, once you have established trust. How long does it take to see results? Building traffic and authority takes time. You might start seeing organic traffic from search engines within three to six months if you are consistent. However, significant growth usually happens after the first year of steady content creation and promotion. What niche is most profitable? Some of the most profitable niches are evergreen and meet ongoing needs or solve big problems for specific groups of people. Examples include personal finance, health and wellness, beauty and skincare, technology and online education. These niches succeed because people are always looking for advice, solutions and new products in these areas. If you choose a niche that offers clear value and matches your interests, you’ll be more likely to build a loyal audience and create consistent revenue streams.

The perfect domain is just a click away: claim your domain →   Choosing the right domain name sets the tone for your website. It’s your web address, your first impression and a key part of your brand. A good domain should be easy to remember, reflect your business and help people find you online. To make it simple, we’ve gathered tips from experts across industries on how they picked domains that work for their brands and grow with their business. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place—custom website, business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: How to choose a domain name This guide breaks down how to choose a domain name that’s clear, memorable and aligned with your business goals. You’ll learn what makes a name effective, which mistakes to avoid and how extensions like .com, .org or .ai can shape how your audience perceives you. The article also includes expert-backed tips to help you make a confident choice, whether you’re launching a new brand or rethinking an old one. Choosing a domain name starts with clarity and relevance. Focus on something short, easy to type and pronounce and aligned with your brand. Use keywords, avoid numbers or dashes and pick an extension that suits your site. Check availability, potential trademark conflicts and competitor domains, and make sure it works with your social handles for a consistent presence. Key takeaways: Keep it short and memorable : Choose a name that’s easy to type, say and remember. Short names strengthen brand recognition and help your business stick in people’s minds. Use tools and do your research : Start with a domain name generator to explore ideas, check availability and avoid trademark conflicts. Research helps you pick a name that’s safe, effective and aligned with your brand. Pick the right extension and keywords : Choose a domain extension that fits your audience and industry, like .com, .ai or .org. Including relevant keywords can improve SEO and help visitors immediately understand what your business offers. How to choose a domain name: 15 tips Use a domain name generator Keep it short and memorable Make it easy to type and pronounce Avoid numbers and dashes (usually) Consider clarity and accessibility Target your area Stay on brand Include keywords Be descriptive Pick the right domain extension Do your research Check for trademark issues Think long term Act fast Match your domain with social handles 01. Use a domain name generator   In order to make the brainstorming process much easier and productive, start your journey towards picking a domain name for your site with a list of options, rather than a blank page. By using one of the best domain name generators , you’ll be able to get a broad range of ideas based on keywords or phrases related to your brand.   Try Wix's domain name generator  today. 02. Keep it short and memorable   Domain names can be up to 63 characters, but long names are hard to type and remember. Aim for a short, memorable name, ideally three to 12 characters and no more than two to three words. If your name is longer, try trimming or simplifying it. As Sanks Nair, COO of Recall  shares: “Short and sweet was essential. [For Recall] the name needed to be easy to say, two syllables max, and roll off the tongue effortlessly. A short, memorable name strengthens brand recall and spreads faster through word of mouth.” Another hot tip from Sanks is to try out your domain name as a verb. She says, “From experience, a name that can turn into a verb creates a stronger brand. I was an early employee at Uber, originally 'UberCab.' Back then, no one would say, 'I UberCabbed here,' but today, 'I Ubered here' is natural. We wanted a name that could similarly evolve into common usage, like 'I'll recall that.'" 03. Make it easy to type and pronounce You don’t want potential visitors lingering over details such as spelling before hitting your page. For that reason, look for a domain name that will easily roll off the tongue - and fingers. It’s best to avoid frequently misspelled words, or anything that requires a double take before pronouncing. Run your chosen domain name by a few friends and see if they can get it right on their first attempt. If they struggle a little, go for a different name. As Ben Donovan, founder of Brand Builder University  notes, when he was selecting a domain name for his business, he focused on it being four things: meaningful, memorable, short and unique. With this in mind, Ben says: “A domain that's easy to remember sticks in people's minds and makes it simple for them to return or recommend it. Shorter domains are especially helpful, precisely because they're easier to type and share.” In case you’re planning on using your personal name as the domain, but your last name isn’t intuitive in its spelling, use a combination of your first and middle names instead. Alternatively, combine your first name with your specialty—such as “bakingwithsam.” Another good practice is to choose a domain name that is predictable, meaning your audience won’t have to second guess how to write it properly. With this in mind, refrain from shorthand and spell out your words. For example, go for “you” instead of “u” and be wary of words that can be spelled numerous ways (is it “ok” or “okay?”).   Already have an idea? Check the availability with a  domain name search  tool.   04. Avoid numbers and dashes (usually)   Unlike a password, your domain name shouldn’t be a string of characters that makes sense solely to you. Therefore, refrain from using special characters such as hyphens and numbers. So “gr8cakes-4all,” for example, would be an especially bad domain name. Numbers and hyphens are too often confusing and are harder to remember and type. Numbers leave people wondering whether to go for the numeral digit or to spell them out (is it a 10 or a ten?). Hyphens, on the other hand, are easy to overlook or misplace when typing in the web address and are not immediately within reach on most mobile keyboards. However, there may be specific use cases or situations where hyphens are relevant.  As Charles Hoffman, the owner of Guardian Pressure Washing  experienced, his first domain name choice, "guardianpressurewashing.com," was taken, so he used an alternative domain. His first option was to use a different Top-Level Domain (TLD) like ".org," ".net" or ".site." For example, he says he could have chosen "guardianpressurewashing.site."  According to Charles: “While the unprofessional stigma around using a TLD other than .com has largely fallen off over the years, I decided there was a benefit in taking a different approach. The URL that I went with was 'guardian-pressure-washing.com,' which I felt was easier to read because of the dashes. My work truck is wrapped with various branding, including my domain name. At a glance, people can easily discern the text in the URL.” Read also: 23 business owners share their worst domain naming mistakes Answering 12 web domain-related questions you’re probably too shy to ask The worst domain name advice you should definitely avoid   05. Consider clarity and accessibility When choosing a domain name, prioritize accessibility by keeping it simple, easy to read and free of ambiguous characters or confusing structures. This ensures it’s memorable, screen-reader-friendly and inclusive for a diverse audience while enhancing usability and SEO performance. Learn more about the parts of a domain name  to help you with this decision. When it came to selecting a domain for Carepatron , CEO Jamie Frew says the most important factors were clarity, accessibility and alignment with our mission.  “We wanted a name that clearly conveyed our focus on healthcare while being memorable and easy for users worldwide to understand. 'Care' captures our commitment to healthcare and well-being, while 'patron' reflects support and partnership, a core part of our mission to empower both healthcare practitioners and patients.” Carepatron also prioritized simplicity and ease of recall, as a straightforward domain name makes it easier for users to find and remember us. Jamie says that “after brainstorming and testing various options, Carepatron stood out because it encapsulated our values and the experience we aim to create. It was a name that felt natural, approachable and mission-driven, which is exactly the qualities we wanted our brand to convey.” 06. Target your area If your business serves a specific area, include your location in your domain. It helps local customers find you and can improve local search rankings—like SweetTreatsMiami.com for a bakery in Miami. You can also use a location-specific domain extension, such as .co.uk or other country code domains (ccTLDs). In fact, total ccTLD registrations reached 144.8 million by the end of the third quarter of 2025, showing how widely businesses use these extensions to signal local relevance. Keep future growth in mind if you plan to expand globally. 07. Stay on brand with your name   A great branding strategy is made up of many different elements that come together in telling one cohesive story. As Wix's head of brand maker, Yaya Aaronsohn, says: "At its core, branding hinges on trust. Think of it as a relationship between two individuals: the customer and the brand. Within this relationship, authenticity plays a critical role. It builds trust and creates emotional bonds. It fosters consistency, engagement and reduces reputation risks." Align your domain with your website, social media handles and overall brand voice to keep your online presence consistent. Your domain can match your business name, a variation or include a relevant keyword. If you’re still naming your business, brainstorm catchy options using a dictionary, thesaurus or business name generator . Make sure the final choice is brandable, unique and easy to remember, like “bakingwithsam.com” instead of “samteachesbaking.com.” Learn more: Why do I need a domain name? Most expensive domain names   Domain name trends Why paying for a premium domain is worth it, according to 17 business owners Can I buy a domain name permanently?   08. Include keywords for SEO   Including a relevant keyword in your domain can help both visitors and search engines understand your website, boosting your SEO and click-through rates. Use keywords naturally and in moderation, since overloading your domain can feel spammy. For example, a poke restaurant website  could use “alohapokeshop.com,” while a photography portfolio  might choose “jimsmithphotography.com” or “nycweddingphotos.com.” Domains that contain a relevant keyword have a slight but measurable correlation with higher click-through rates from search results .  As Tom Smith, marketing team member at University Frames, Inc.  found, SEO and discoverability were paramount when they chose their business domain name. Tom notes: “We considered keywords frequently searched by our target audience. By incorporating 'university' and 'frames,' we ensured our domain naturally aligned with popular search terms, boosting visibility." One of the best  SEO tips  to keep in mind is to consider the keywords your target customers or users search for to find a similar product or service, and consider using that within your domain name. Another option is to research what competitors use and if it's relevant to your business.     09. Be descriptive While this tip may not be the case for every business or brand, it certainly can make an impact depending on your target audience and offering. For Featured.com  this was a particularly important consideration for their brand.  As CEO Brett Farmiloe says, “Pulling the trigger on acquiring Featured.com wasn't an easy decision. It was pricey, especially for a young startup like ours.”  “What put me over the edge on the acquisition was the descriptiveness of the domain. We help people get featured in the media. Featured.com is the perfect, most descriptive word that accurately captures our customer value proposition. The simplicity is priceless and has dramatically impacted the growth of our business.” 10. Pick the right domain extension   A domain extension, also known as TLD  (top-level domain), is the suffix at the end of your domain name. This rightmost segment of your site’s address serves to identify some of its key elements, such as its purpose, location or owner.   The most common extensions are .com, .org and .net , which together remain the backbone of the internet. As of September 30, 2025, .com and .net alone accounted for 171.9 million domain registrations. This shows how trusted these extensions are for businesses and individuals alike. There are also many types of domains  that can serve different needs and offer alternatives in case your first domain name choice is already taken. When exploring less common TLDs, it’s important to research their reputation, as some newer extensions may have higher rates of abuse. Choosing a trustworthy TLD ensures your website remains credible and aligns with your brand. (Check out the best .com alternatives , according to 33 business owners.) Jeffrey Gabriel, the CEO of Saw.com  Incorporated , says, “Try to find a domain that is easy to spell and remember, in a domain extension your audience is comfortable with, and matches the brand of the business.” “If a company is B2B with a specific focus on selling to very tech-savvy individuals using a .AI or a .IO domain extension, it might make perfect sense, but if it focuses on consumers in the English market, then a co.uk might be the best option. Companies looking to have a presence in many different markets should always lean toward a short, easy-to-spell and memorable.COM domain that is easy to spell and remember in many languages.” Let’s take a look at what some of these domain extensions  are used for: .com : When it comes to what .com is , this widespread domain extension is almost synonymous with the web. Standing for “commercial,” it's the most trusted and well-known TLD, and when in doubt, it’s usually the best option. .com domains are generally considered more credible, as users tend to trust them more than less common extensions.  The “.com” extension is associated with for-profit businesses. For example: wix.com. Other business-related TLDs are .biz, .tech, .digital or .company. .net :  Referring to networks and what .net is , it's the second most common extension and is generally used by service providers such as website hosting , databases and collaboration tools. .org : Short for “organization,” this domain extension is most often used for non-profit and charitable organizations. For example: wikipedia.org. .info:  This extension is an abbreviation for “information” and is primarily reserved for informative or educational sites. .me : An extension that’s highly fitting for an online resume, blog, portfolio website  or personal brand. You can also consider .blog for a blog website specifically or .tv  for entertainment related sites. Alternatively, both .site  and .website are considered wide-ranging TLD. Other options to consider include: .email, .fun, .world, .solutions, .top, .ninja, .art, .pictures, .directory, .studio, .cloud, .live, .party  .co :  Originally the country code top-level domain (ccTLD) for Colombia, .co has evolved to become a popular choice on the global stage. Often associated with “company,” it’s widely used by startups and entrepreneurs looking for a short, memorable, and innovative domain extension. .ai : Originally the country-code domain for Anguilla, .ai domain has taken on a new life as a go-to for artificial intelligence companies, tech startups and digital products. Its rise reflects the booming AI sector—it now sees over 20,000 new registrations   monthly, a trend likely to accelerate as AI adoption grows. While still technically a ccTLD, .ai is widely treated as a generic extension in practice and signals forward-thinking innovation to users and investors alike. ccTLD:   Country code top-level domains  are domain extensions that show off your physical whereabouts and might give your local SEO a boost.   For example, “.de” for Germany, “.fr” for France, ".nl" for the Netherlands, ".mx" for Mexico, ".br" for Brazil, ".be" for Belgium, “ . co.uk” for the United Kingdom   are all ccTLDs that signal local relevance to search engines.   Learn more: New top-level domains  and most popular domain extensions   11. Do your research   Before buying a domain, make sure it doesn’t infringe on trademarks or copyright and isn’t already used by another brand. Check availability through domain registration sites. The domain name registration system, for example, maintains a database of all registered domain names and their IP addresses. All of this information is freely open to the public. It’s also smart to investigate domain history. If you’re buying a pre-owned domain, tools like the Wayback Machine or WHOIS history can show how the domain was previously used. This helps you avoid potential SEO penalties or reputational issues from past misuse. Learn more: Domain lifecycle How to find the owner of a domain 12. Check for trademark issues Before choosing your domain name, take a moment to check for trademark issues. This simple step can save you from legal complications down the road, like disputes, rebranding or even losing your domain. Start by searching for existing trademarks that might overlap with your chosen name. Use free tools like the USPTO trademark search database or resources available in your country. If your business operates internationally, the WIPO Global Brand Database is a helpful option for broader searches. Keep in mind that while many domain registrars check domain availability, they don’t screen for trademark conflicts. For added peace of mind, consider consulting a trademark attorney or legal professional—especially if your domain name is crucial to your brand. Found the perfect name for your business? Lock in your domain  before someone else does.   13. Think long term with your domain name If you plan to grow your brand, start thinking ahead. Consider securing a few variants of your domain—different extensions like “.com” and “.net,” or slight name variations—to protect your brand and keep your options flexible. You can even connect multiple domains to the same website  to maintain consistent branding while leaving room to expand. If your ideal domain is taken, look into premium or pre-owned domains. They often come with built-in authority, SEO value or a stronger brand presence, giving your business a head start. Choose a domain that won’t limit future growth. For example, a beauty parlor offering nail services today might later expand into hair or spa treatments, so pick a name broad enough to cover future offerings. A flexible domain also makes it easier to create email addresses that grow with your business. Remember, personal sites and business websites have different needs. Personal domains can be creative and interest-driven, while business domains should be professional and consider competitors. If you need ideas, a website name generator  can help you brainstorm names that stand out. Expert tip from Ofir Gvili, domains PMM at Wix: “Changing domains down the road can be costly and confusing, so it pays to choose thoughtfully from the start. A well-chosen name grows with you, making every step of your brand journey feel consistent.” Read also: Tips for future-proofing your domain  or 6 signs that it's time to change your domain 14. Act fast when securing your name   Once you have made up your mind, you should learn how to register your domain name  as soon as possible in order to ensure no one beats you to it. To do this, simply find an accredited domain registrar that will deal with the ICANN (Internet Corporation for Assigned Names and Numbers) on your behalf (looking through a list of the best domain registrars  can help you with this process). They’ll protect your domain name and ensure that it remains yours and only yours for the entire duration of your purchase.   If you’re curious as to  how much a domain name costs  and if you can get a free domain , note that prices vary based on different factors like the domain extension and the terms you select (such as securing a domain for a longer period of time). However, there are many website hosting  platforms that include the first year of domain registration for free.   By combining both a website host and a domain registration, these plans allow for an all-in-one business solution, where you can seamlessly build your website, purchase your domain, and enjoy professional online tools, all under one website infrastructure  roof. Learn more: How to create a business email Email name ideas   Can you buy a domain name forever? 15. Match your domain with social handles Your domain name is only one part of your online identity. To build a consistent brand, make sure the same (or very similar) name is available (you can learn more about how to check if a domain name is available with our guide) across major social platforms like Instagram, TikTok, YouTube and LinkedIn. This way, customers can easily find and recognize you no matter where they interact with your brand. Claim a premium domain to boost your brand authority and make marketing easier from day one. Before you commit to a domain, do a quick search to confirm that matching handles are free. If they’re already taken, consider slight variations that still feel on-brand and easy to remember. The goal is to keep your name uniform, simple and unmistakably yours across every channel. Tips for picking your domain name Domain name tip Why it works Use a domain name generator Kickstart ideas and explore available options quickly Keep it short and memorable Helps with brand recall and easier typing Make it easy to type and pronounce Minimizes confusion and user error Avoid numbers and dashes These often complicate clarity and credibility Consider clarity and accessibility Choose names that are inclusive and easy to understand Target your area Localize your name if you serve a specific region Stay on brand Align with your tone, values and visual identity Include keywords Improves SEO and shows what your business is about Be descriptive Helps users immediately understand what you offer Pick the right domain extension Choose one that suits your industry, like .com, .store or .ai Do your research Check for availability across platforms and domains Check for trademark issues Avoid legal trouble by verifying name ownership Think long term Pick a name that can grow with your business Act fast Good names go quickly—secure yours once you find the right fit How to choose a domain name for a blog For a blog, the domain name is part of your storytelling—it sets expectations for your content and shapes how readers perceive your authority. Instead of just picking a catchy name, think about how it communicates your niche, perspective and style. For example, a blog on productivity could lean into specificity: “TwoHourWorkWeek” signals a practical, results-driven approach while “FlowStateJournal” implies a reflective, process-focused angle. The subtle difference guides who clicks and who sticks. SEO-friendly blog domains Another practical angle is SEO and long-term traffic strategy. A blog domain doesn’t need to be keyword-stuffed but weaving in a core topic can improve discoverability and brand recall. For instance, “PlantParentLife” instantly signals a houseplant-focused blog while being unique enough to rank well. Using a made-up or compound word like this can also prevent clashes with existing brands while giving you a flexible identity that grows with your blog. Blog domain name that scales Consider future monetization and content expansion. If you want to launch digital products, courses or a newsletter, avoid a name tied too tightly to one post type or style. A name like “DigitalNomadDiary” works if you plan to cover travel, work and lifestyle content, while “BackpackingTipsNow” locks you into one format. Testing domain ideas with potential readers—through polls or small focus groups—can reveal whether the name resonates and feels trustworthy, which is often more valuable than cleverness or trendiness. When choosing a domain name for your blog , focus on clarity and memorability. Keep it short, easy to spell and reflective of your niche so readers know what your blog is about. Pick a name that's flexible enough to cover future topics or expansions like adding new series, products or newsletters. Make sure it aligns with your social handles and consider testing ideas with your audience. What to avoid when choosing a domain name Picking the right domain name sets the tone for your website, so it’s just as important to know what to avoid. Trademarks and legal issues:  Check that your name doesn’t step on any existing trademarks. It’s easier to avoid legal headaches from the start. Complicated or unconventional spelling:  Weird spellings or slang can make your domain tricky to remember or share. Keep it simple. Double letters:  Extra letters might trip people up when they’re typing your domain. Unintentional word merging:  Watch out for accidental phrases that could confuse visitors. For example, “bestgiftshop” might read as “best gifts hop.” Numbers and hyphens:  These can make your domain harder to type and remember. People often forget where to put them. Overly long names:  Shorter is sweeter. Easier to remember, share and fit on business cards or marketing materials. Too generic:  Names that are too general can get lost among competitors. Choose something memorable that reflects what you do. According to Lori Appleman, the Co-Founder of Redline Minds: "After 25 years working with online stores, I've seen countless businesses lose money because they picked domains that were too long or complex. The #1 rule I give clients is: if you can't say it clearly over the phone without spelling it out, pick something else. Think about your customer's shopping journey. When someone's rushing to find your site after seeing your product at a trade show, they need to type it quickly and accurately." Why is choosing the right domain name so important? But fully understanding what a domain name is , and what a subdomain is , you can understand just how much impact it has when planning how to make your website . Here's why choosing the right domain name is so important.   Be perceived as a professional: Acting as your brand’s address online, a well thought out and customized URL will contribute to your site’s professionalism and authoritativeness, making your company appear more professional from a first look. Make your website easy to find: By picking a good domain name for your website, you can make it more memorable and help potential visitors find it with ease. A domain that represents your business while being easy to remember means more eyes on your site. Expert tip from Ofir Gvili, domains PMM at Wix: “A good domain name does more than just get you online, it makes your brand memorable and credible. When people see a clean, professional domain, they’re more likely to click and more likely to come back.” How do you buy a domain name that’s not listed? Acquiring a domain name that is not listed for sale requires a more personalized approach, as the current owner has not yet expressed their intent to sell the domain publicly. You'll need to: Identify the domain name:  Clearly define the domain name you are interested in acquiring. Consider factors such as keyword relevance, brand alignment and memorability. Research the owner:  Use WHOIS lookup tools to gather information about the current domain owner, including their contact details. This information will be crucial for initiating communication. Direct contact:  Compose a personalized email or letter directly to the domain owner expressing your interest in purchasing the domain name. Be respectful, professional and clearly convey your reasons for wanting the domain. Offer negotiation:  Propose an initial offer for the domain name based on your research and understanding of its value. Be open to negotiation and willing to compromise to reach a mutually agreeable price. Persistence:  Understand that acquiring an unlisted domain name may take time and effort. Follow up with the owner politely and professionally, demonstrating genuine interest without being overly pushy. Alternative options:  Explore alternative options if the initial contact or negotiation proves unsuccessful. Consider using domain marketplaces, expired domain auctions or alternative domain names that align with your objectives. Why trust Wix’s experts? This article was created by Wix’s in-house domain experts, with years of experience helping people choose, register and secure the perfect domains for their businesses and online projects. The guidance, tips and best practices shared here come directly from real Wix projects, so you can be confident they’ll help you find a domain that represents your brand, stays secure and supports your long-term goals. At Wix, we’ve guided millions of entrepreneurs, creators and small business owners in establishing a strong online presence. Our team keeps up with the latest in domain management, security and branding, making sure the advice you get is practical and backed by proven results. Think of this article as your trusted resource for every stage of domain ownership, from finding your first custom domain to protecting and growing your online identity. Explore domain pricing and get yours today. How to choose a domain name FAQ What's considered a good domain name? A good domain name is one that's memorable, easy to spell and relevant to your brand, business or purpose. It should be concise, avoiding hyphens and numbers that may cause confusion. Additionally, a good domain name reflects your identity and is unique, helping you stand out in the online space. Consider choosing a name that aligns with your content, is easy to pronounce and has a positive connotation. What to look for when buying a domain name? When buying a domain name, consider the following factors: Relevance:  Ensure the domain name reflects your brand, business or content. Memorability:  Choose a name that is easy to remember for visitors. Simplicity:  Avoid complex spellings, hyphens or numbers to enhance clarity. Keywords:  Include relevant keywords to improve search engine visibility. Availability:  Check for domain availability and consider variations if your first choice is taken. Domain Extension:  Select an appropriate domain extension (e.g., .com, .net, .org) based on your goals. Legal Considerations:  Check for trademarks and ensure your chosen domain doesn't infringe on others' rights. Domain History:  Investigate the history of the domain to avoid any potential issues. How do I go about buying a domain name? Decide on your domain name Check its availability, with a domain search tool Choose a domain registrar, like Wix Register your domain name Pay and confirm the purchase Connect to your website Really stuck for a domain name, how can I find one? Brainstorm with business partners, or even friends and family Use a domain name generator to get access to hundreds of potential names Use a thesaurus to find ideas for names or to use to combine words together to make a name Be inspired by what you read, watch and experience around you How does website hosting impact my domain choice? Your domain name should align with your hosting needs. For example, if you plan to launch an online store, choosing a domain that supports eCommerce hosting adds convenience and scalability. How do I find the domain name I want? Start by brainstorming words related to your brand, business or niche. Use a domain name generator to spark ideas and test different combinations, synonyms or word pairings. Check domain availability through a registrar’s search tool and if your first choice is taken, explore alternate domain extensions or variations that still feel true to your brand. What if my preferred domain name is taken? If your ideal domain name isn’t available, you have a few options: add a relevant keyword, location or niche term to your name, try a different domain extension or consider a slight spelling variation. You can also look up the domain’s owner via a WHOIS lookup and inquire if it’s for sale or keep an eye out to see if it becomes available in the future. How does domain privacy affect my website? Domain privacy, also known as WHOIS protection, shields your personal contact details from being publicly visible in the WHOIS database. This helps protect you from spam, phishing attempts and identity theft. Many domain registrars, including Wix, offer free domain privacy for eligible domains — it’s a smart, no-cost way to keep your personal information private. Can I change my domain name later? Yes — you can register a new domain at any time and connect it to your existing website. Just be aware that changing your domain may affect your SEO, existing backlinks and user familiarity. To maintain traffic, it’s a good idea to set up proper redirects from your old domain to the new one and update your links across social media, email signatures and business listings.

The perfect domain is just a click away:  claim your domain→  Most people choose a domain name for business thinking it’s a one-and-done deal, but I’ve seen many outgrow their domain names or run into issues they didn’t see coming. Whether you’re ready to buy a domain  or start fresh with a free website builder , it’s better to address potential problems early than fix them later. In this blog, I’ll help you decide when it’s time to finally face the music and make a change. Here are the top reasons why you might want to consider switching your domain name for business, based on my experience. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: domain name for business Choosing the right domain name for business is more important than you might think. A confusing, hard-to-remember or outdated domain can hurt branding, SEO and credibility. And if you’re learning how to make a website , this guide will help you spot the warnings signs and show you what to do about it. Key signs your domain might need a change Customers can’t spell or remember it easily. Domain extensions that hurts credibility ( .shop vs .com / .net ). It doesn’t reflect your brand clearly. Poor search engine rankings or SEO penalties. Too similar to another brand’s domain. You’re rebranding or expanding. Issue What to look for Quick fixes Hard to remember Misspellings, long URLs Shorten, simplify, remove hyphens/numbers TLD hurting credibility Unfamiliar extensions Consider .com, .net or widely accepted alternatives Doesn’t match brand Extra words, outdated keywords Secure premium or exact-match domain Low SEO performance Poor rankings, old penalties Audit domain history, set up 301 redirects Too similar to another brand Confusing or trademark conflicts Choose a distinct name, check trademarks Rebranding/expanding Business growth or new focus Update domain, redirect old URLs, secure misspellings & social handles Pair your domain with a professional business email  to boost credibility and keep your brand consistent. 6 signs your domain name for business needs an update If you’re wondering whether your domain name for business is holding you back, here are the key issues to look out for. We’ve also included relevant domain name statistics  to help you understand trends and see how your site compares. Jump to the section most relevant to you: Customers can't spell or remember your domain Your domain extension hurts credibility Your domain doesn't reflect your brand Your site isn't ranking well in search engines Your domain is too similar to another brand's You're rebranding or expanding 01. Your customers can’t spell or remember your domain name The logic here is simple. If your customers struggle to spell or recall your domain, then they’re less likely to end up on your site. Understanding what is a domain  can help you see why this matters, it’s more than just an address; it’s a key part of your brand identity. One way to see if you’re experiencing this issue is by looking at search trends. Do you see people frequently misspelling your domain on Google or on social media?   Alternatively, ask your customers for direct feedback or look at referral traffic for an idea of how many people are finding your site organically. Adam Garcia, founder of TheStockDork.com , once told us, “Last year alone, our domain name helped drive over 100,000 organic visits, since people actually remember and type it directly, rather than having to search for us on Google.” As Adam points out, your domain is a marketing asset. Make sure it’s serving you well. Tips for fixing this issue: Keep your domain name short, and snip out words like “the” if they’re nonessential. According to Wix data, the average domain length is 20 characters, including the “.com”/TLD. Use common words as opposed to jargon or complicated phrases. Avoid numbers and hyphens if you can help it (they’re easy to forget or mix up).  When implementing marketing strategies , use title capitalization to make the URL  more readable (for example, “BestCoffeeShop.com” versus “bestcoffeeshop.com”). If your domain is the same name as your business but is hard for people to remember, try a shorter abbreviation (just like how American Eagle Outfitters use ae.com). Learn more: Guide to domain extensions Cheapest domain extensions Most popular domain extensions Best domain extension for personal website What is an example of a domain name Can you buy a domain name forever? How to check if a domain name is available 02. You have a domain extension that’s hurting credibility These days, there are a number of different top-level domains ( TLDs ) you can choose from. There’s .ai , .shop, even .xyz . But while some TLDs, like .shop, can act as helpful descriptors, others might look awkward or unprofessional to your customers. From my experience, a .com domain  and a .net domain  remain the most universally accepted TLDs. That said, if you’re creating a website for a nonprofit or other organization, .org extensions are great too.  At the end of the day, it comes down to your core audience and how they perceive a specific TLD. If you use an uncommon TLD and see lower-than-average click-through rates (CTR) on your online ads or posts, this might indicate that people don’t quite trust your domain. Or, if you notice that you’re the only one in your industry using a specific TLD, you might want to consider switching to a more familiar extension.  Tips for fixing this issue:  A/B test other TLDs by running the same campaigns with a different domain. Do you see any changes in user engagement? If possible, buy your domain with multiple extensions (e.g., einat.com and einat.net) to connect them all to your site and protect your brand.  View more domain name trends , explore .org vs .com  or see the best .com alternatives  (according to business owners).  03. Your domain doesn’t reflect your brand  When you’re starting a business website and learning how to register a domain for the first time, you might end up throwing in an extra word or punctuation mark to get a domain that matches your brand the closest.  For example, before Dropbox landed dropbox.com, it used getdropbox.com to avoid paying a load of money for the cleaner, more direct URL. However as the company grew, it found that more and more people were searching dropbox.com (without the “get”), and they were thereby losing valuable web traffic. Finally, in October 2009, TechCrunch reported , “Dropbox Acquires The Domain Everyone Thought It Had.”  In the same vein, if you find yourself stuck with a second-best domain, ask yourself if it’s time to make a change.  Tips for fixing this issue:  While .com remains king, using another widely accepted TLD like .co or .net could help you secure an exact-match domain name if the .com version is taken. Consider using a country-code TLD as another alternative to .com. Sometimes, premium domains are worth their price. As Cyrus Partow, CEO of ShipTheDeal.com notes, “I found that investing $250 a year in ShipTheDeal.com was worth every penny since it perfectly matches our brand…After trying cheaper alternatives with hyphens and longer names that confused customers, I realized a clean, memorable domain actually saves money in marketing and builds more trust with shoppers.”   Try a domain name generator  to spark ideas or do a domain name search  to see what’s available and secure your ideal URL today. 04. Your site isn’t ranking well in search engines In some cases, different types of domains can actively work against your SEO goals. For instance, if your domain includes irrelevant or outdated keywords that no longer reflect your offerings, search engines may misinterpret what your site is about. This can, in turn, lead to lower rankings and less qualified traffic.  In another instance, a domain might carry a history of spammy behavior or SEO penalties from a previous owner. This type of history can be difficult to fully recover from and may continue to suppress your visibility in search results. Even beyond technical SEO, a confusing or untrustworthy-looking domain can negatively impact your CTR, which search engines pay attention to. Switching to a cleaner, more relevant and brandable domain can help reset your SEO standing and bring in more qualified traffic.  Tips for fixing this issue:  Audit your domain history  using WHOIS Lookup  (to check for frequent ownership changes that could have left behind a negative footprint) and Google Search Console (to see if any penalties have been applied). Evaluate your current domain rankings and keyword relevance using a tool like Semrush. Consider switching to a fresh, brandable domain. Make sure to set up 301 redirects, update all internal links and follow other best practices for how to change a domain name . Learn more: Domain management Can I buy a domain name permanently? 05. Your domain is too similar to another brand’s  If your domain resembles a competitor’s or an existing brand’s too closely, you risk confusing visitors and facing legal issues.  As an example, let’s say you’re launching a wellness brand with the URL GlowNaturals.com, only to find out there’s a massively popular skincare company called Glow Natural. It’s likely that consumers will mistype your URL, assuming you’re affiliated with Glow Natural. Search engines might similarly struggle to differentiate your brand. Worse, you could end up with a trademark dispute on your hands. Even if things don’t escalate legally, the brand confusion could hurt your credibility and make it nearly impossible to build a strong identity.  If people constantly ask, “Wait, are you the same as…?,” that’s a pretty clear sign that it’s time for a more distinct domain name. Using domain privacy  when registering your new domain can also protect your personal information and keep your ownership secure during this process. Tips for fixing this issue:  Before making any changes, test your current domain with real people. Ask friends, colleagues or potential customers what they think of your name and if it reminds them of anything else. Do a thorough trademark search on your new name. Search national and international trademark databases to ensure you're not encroaching on someone else's brand. Claim matching social media handles and domains, staying consistent across platforms reinforces your brand and prevents confusion. Claim a premium domain  to boost your brand authority and make marketing easier from day one. 06. You’re rebranding or expanding If your business has outgrown its original name or focus, it’s time for your domain to catch up.  Maybe you started as a local business, and now you’re expanding to a global audience. Or, perhaps you’re heading in the same direction as Dunkin’, which dropped the “Donuts” from its original name (Dunkin’ Donuts) to reflect its expanding product line and its dreams of being known as a beverage company.  Your domain should ultimately appeal to the right audiences and reflect where your brand’s headed. Tips for fixing this issue:  Choose a domain that reflects your future, not just your past (read my tips for future-proofing your domain ). Try it out in conversation and consider a soft launch, where you slowly introduce your new domain to your customers or select focus groups.  Announce the change clearly. Let your audience know what’s changing and why.  When rebranding your website, update your email addresses, social profiles, marketing materials and anywhere else that uses your old domain. When moving to a new name, register (and redirect from) common misspellings and other extensions (like .net domain ) to avoid confusion and keep copycats at bay. Also, consider keeping your current domain if it closely matches your new one. This can help you avoid losing SEO equity and traffic from loyal visitors who may still type in your original URL. Sign up for Wix  today and get the perfect domain name in minutes  ➔ Domain name for business FAQ What is a domain name for business? A domain name for business is your website’s address on the internet (like YourBrand.com) that represents your brand online. It’s a key part of your identity and can affect branding, SEO features and customer trust. How do I know if my domain name for business isn't working? Signs your domain name for business may need an update include: Customers can’t spell or remember it It doesn’t reflect your brand Poor search engine rankings Confusion with other brands Outdated domain extensions Should I buy a domain for my business? Yes, buying a domain gives you full control over your online brand, protects your business from competitors and helps with credibility. You can purchase one directly or secure multiple extensions to protect your brand.

The perfect domain is just a click away:  claim your domain→ Choosing a domain name shouldn’t slow you down. The right process makes it easy to grab a name that fits your brand, avoid legal or technical headaches, and move from idea to live website in minutes. TL;DR: how to get a domain name fast and easy A strong domain is easy to remember, fits your business and is protected across different extensions. From picking a name to checking availability, choosing the right extension, registering securely and protecting your brand, the process can be quick and simple with the right tools. You’ll learn: How to choose a domain name that’s short, clear and brand-aligned How to check availability and explore extension options Steps to register your domain and set up essentials like SSL and email How to secure variations and related domains for long-term brand protection Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. Why getting your domain should be simple Grabbing your domain name right away is a smart move for your brand. Great names are popular and go fast so waiting might mean missing out on the one that fits your vision. Plus the sooner you get yours the sooner you can get your site live and start meeting new customers. Claiming your name should be as quick and fun as coming up with the idea itself. If the process feels tricky it’s easy to get overwhelmed or settle for a name that isn't quite right. We’re here to make the experience simple and friendly so you can pick the best domain and start building with confidence. Learn more: What is a domain name? Easiest way to get a domain: step by step guide Whether you're launching a blog, a business website an online portfolio or an online store choosing a domain name is one of the first and more important steps. Choose a domain name Easily check if your domain name is available Choose the right domain extension Register and buy your domain name 01. Choose a domain name The easiest way to learn how to choose a domain name is to use a domain name generator . Once you have a list of names, these tips can help make it easier to narrow down the right one. Keep it short and simple Use keywords if possible Avoid numbers and hyphens  Make it brandable  Check spelling and pronunciation  When it came to selecting a domain for Carepatron, CEO Jamie Frew says the most important factors were clarity, accessibility and alignment with our mission.  “We wanted a name that clearly conveyed our focus on healthcare while being memorable and easy for users worldwide to understand. 'Care' captures our commitment to healthcare and well-being, while 'patron' reflects support and partnership, a core part of our mission to empower both healthcare practitioners and patients.” A   good   example   of   a   domain   name   would   be   — petguru.com A less than idea example would be — my-pet-services-1234.biz Claim a premium domain  to boost your brand authority and make marketing easier from day one. 02. Easily check if your domain name is available You can do this with a domain name search tool, like Wix. If your name isn't available the search tool will let you know and give recommendations for other alternatives. They might suggest using an alternative domain extension with the same name. For example if, spablisssalon.com is unavailable but spablissalon.net is — they'll give you this alternative to use. Wix makes domain transfer  easy, with free SSL, reliable hosting, privacy options and 24/7 support. 03. Choose the right domain extension A domain extension is the .com , .net  or .org that comes at the end of a url. It’s also called a TLD (top-level domain). Some of the most common domain extensions are: .com: Most popular and trusted .net: Often used by tech companies .org: Typically used by nonprofits .co: Modern alternative to .com .shop, .tech, .studio: Niche-specific If your exact .com is taken you can: Use a different extension (like .co) Modify your name slightly (e.g., sunnybakeryonline.com) 04. Register and buy your domain A domain registrar, like Wix, is a company authorized to sell domain names. Learn more: What is a domain name registrar? How to register a domain name Best domain registrars Is Wix good for business email? Can you buy a domain name forever? If you're looking to easily get a domain name look for the following in your domain registrar: Free WHOIS privacy protection (included with Wix) Transparent renewal pricing Easy DNS management Good customer support Learn more: How to buy a domain name Once you're ready registering a domain is easy to do: Add the domain to your cart Choose registration length (1 year is standard, multi-year options are often available) Enable auto-renew if you don’t want it to expire Add privacy protection Complete your payment If you have a Wix paid plan , registering a customized domain is free. If you're learning how to make your own website , the easiest way to get a domain name is with a website maker  like Wix. Tips for easily choosing a domain name When you pick a domain, make sure the plan includes web hosting  so you’re not stuck sorting out tech pieces one by one. With a Wix website , hosting is already built in. This means your domain connects smoothly and your site loads fast without extra setup from you. Setting up your domain the smart way Think beyond just the domain itself. You’ll also want business email  options to create branded addresses, SSL to keep your site secure, privacy protection to hide your personal info, DNS controls for things like subdomains and solid uptime so your site stays available. Wix bundles all of this into one place so you can connect your domain, set up your email, manage security and start building without jumping between different providers. Secure multiple domains for your brand Protect your brand name by picking up extra versions of it so no one else can. Start with the obvious ones like com, .net, or .org then grab regional extensions if you serve specific countries. You should also think about common typos, plural vs singular versions and shorter versions people might type in a rush. Forward all these domains to your main site so every visitor lands in the right place. This way no competitor or scammer can use a close variation to confuse your audience. This also helps you hold onto your brand long term as you grow and expand into new products, niches or locations. How to get a good domain name A strong domain name makes your site easy to find and remember, so it’s worth spending a little time to get it right. Here’s how to choose one that’s clear, simple and matches your brand. Keep it short and clean : Go for a name that’s easy to type and say. Short words or pairs of short words stick in people’s minds and help reduce typos. Avoid hyphens, numbers or unusual spellings that might confuse visitors. Connect it to your craft: Add a word that gives a little hint about what you do. This helps visitors get a sense of your business right away. For example, you can add words like “studio” “design” “tutor” “bakery” “shop” or “media” to make your name more descriptive without making it too long. Say it aloud: If a name is hard to say, it’s probably not the one. Choose something that’s easy to say so you can share it in conversation, on social media, podcasts and marketing materials. Check extension options: While a .com is still the most familiar extension it’s not your only choice. Many businesses use alternatives like .co, .io, .store, .blog or .design. Choose one that fits your brand and feels trustworthy for your audience. Avoid trademark trouble: Before you commit run a quick search to make sure the name isn’t already tied to another brand in your industry. This saves you from legal issues forced rebrands or SEO setbacks later. Grab related domains: If you find a name you love register close variations or other extensions to protect the brand you’re building. You can forward them all to your main site so visitors always land in the right place. Check socials too: Consistency helps people find you faster. Look up username availability on the platforms you plan to use so your branding stays aligned across your site email and social channels. Choose it early: Domains move fast. Once you find something that fits register it quickly. Securing your name early gives you room to plan your site set up email and build your brand without surprises later. How fast a domain actually becomes active Most of the time your domain will be up and running within minutes. Other times it might take a few hours for everything to sync up. Once you register, your domain info needs a little time to spread across servers worldwide. This is called DNS propagation. You might notice your site loads on your phone but not your laptop or works in Safari but not Chrome. If it’s been less than 24 hours, patience is your best friend. Tweaking your settings over and over can actually reset the clock and slow things down. Once a full day has passed, you can jump back in to check your DNS settings and make sure your account is good to go. Setting up your email can take a bit longer than the website itself. Since any change to your DNS records can restart the clock, it’s best to get your settings right the first time and then let them settle. Learn more: I want to buy a domain name What is domain authority? ccTLD meaning Domain name and website hosting Why do I need a domain name? Can I buy a domain name permanently? What is SSL certificate? What's the easiest way to get a domain FAQ Can I get a domain easily for free? Yes but with limitations, some website builders (like Wix) offer a free subdomain (e.g., yourname.wixsite.com). Can I change my domain name later? Yes but your audience and SEO rankings might be affected so pick carefully the first time if possible. How long does it take to activate a domain? Usually within minutes, but DNS changes (e.g., pointing to a host) can take up to 48 hours to fully propagate. How can I permanently buy a domain name? You can’t buy a domain forever since domain registration is a lease. While you can’t own it permanently you can register it for up to 10 years at a time. To keep your domain indefinitely just make sure to renew it. Many registrars even offer an auto-renewal feature so you don’t have to worry about it expiring. Do I need an LLC for a domain? No, you don’t need an LLC to register a domain. Anyone can purchase and manage a domain as an individual. Having an LLC or other business structure provides legal protection, credibility and separation of personal and business assets. It’s more about your business setup than domain ownership. Do I have to pay for my domain name every year? Yes, you’ll need to pay an annual renewal fee for your domain. If you forget to renew, you could lose your domain to someone else. To make things easy, most registrars offer multi-year registrations and automatic renewals so you don’t have to worry about your domain expiring. How do I protect my domain from squatters? To protect your domain from squatters use domain privacy to hide your personal info. This makes it harder for them to target you. It's also smart to register variations of your domain like common misspellings and different extensions. Enable auto-renewal so your domain doesn’t accidentally expire and set up alerts to catch any suspicious activity early.

The perfect domain is just a click away:  claim your domain   → You do not strictly need to buy a domain name  to publish a website, because many website builders provide a free version of a URL to get you started. When you are ready to put your ideas online and make a website , the technical side of things can feel a bit overwhelming. You have likely heard terms like "IP address," "DNS," and "hosting" thrown around. But the most common question we hear is whether you actually need to open your wallet and buy a unique custom domain name just to get a site live. The answer is a little nuanced. While you can technically exist online without paying for a custom name (like yourbrand.com), sticking with a free address (like username.wixsite.com/site) sends a very different message to your visitors. It really comes down to what you are building and who you are building it for. This guide breaks down exactly when you can get away with a free address, when you should definitely upgrade and how to make that switch without a headache. TL;DR: do you need a domain for a website? If you are in a rush, this table breaks down the core differences between using a free URL provided by a platform and buying your own custom domain. Feature Free subdomain (e.g., user.wixsite.com/site) Custom domain (e.g., yoursite.com) Cost Free forever Yearly fee (usually $10-$20/year) Professionalism Low (best for personal projects) High (standard for businesses) Memorable No (long and complex) Yes (short and catchy) SEO potential Limited High (Google prefers custom domains) Ownership You rent space on the platform's domain You own the address completely Email address Generic (e.g., gmail.com ) Branded (e.g., info@yoursite.com) Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. The difference between a website and a domain A website is the collection of pages, images and text that you create, while a domain is the specific address people type into their browser to find it. Think of it like a house and a street address. Your website is the house: it holds all your furniture, your style and your content. The domain name is the address on the mailbox. You can build a beautiful house, but if the address is impossible to find or hard to remember, fewer people are going to stop by. Technically, every website has an IP address (a string of numbers like 192.158.1.38), but humans are terrible at remembering long random numbers. That is why we use domain names. They act as a user-friendly mask over those numbers. Discover more: How to buy a domain name What are custom domains? When you can skip the custom domain You can skip buying a custom domain if you are just testing an idea, building a school project or creating a site for personal use. If you aren't trying to sell a product or build a global brand right now, a free URL is perfectly fine. When you build a website on a platform like Wix, you are automatically assigned a web address. A Wix URL allows instant publishing without you needing to enter credit card details or configure complex settings. Here are a few scenarios where a free domain makes sense: Personal portfolios:  If you are sending a link directly to a hiring manager, they care more about your work than your URL. Event invitations:  For a one-time birthday party or family reunion, a free link to your  event website  works just fine. Beta testing:  If you are just seeing if anyone is interested in your new blog idea, start free and upgrade later. Class projects:  Students rarely need to purchase digital assets for homework. In these cases, Wix provides free web hosting  alongside that free URL, so your site is live and secure without any extra cost. Learn more about domain name and website hosting . Why you probably want a custom domain anyway You likely want a custom domain because it makes your brand look credible, protects your brand name and helps people find you on Google. While "need" is a strong word, "should have" is definitely applicable here. If you are running a business or trying to establish yourself as an expert, a custom domain is one of the cheapest investments you can make for your credibility. Builds immediate trust Imagine you are looking for a lawyer. Would you trust lawyer-steve.wixsite.com/legal-help  or stevelegal.com ? The custom domain signals that you are established and professional. Wix offers personalized addresses to help you make this jump from hobbyist to professional. Helps with SEO Search engines like Google look at your domain name to understand what your site is about. A clean, keyword-rich domain name (like chicagopizza.com ) gives you a slight edge. Plus, as you build authority on that domain, that value stays with you forever. Makes word-of-mouth easier Try telling someone your website address in a loud coffee shop: Option A:  "It's my name, then dot wixsite, then slash, then 'consulting'." Option B:  "It's SarahConsulting.com ." Option B wins every time. Learn more: what to do if domain name is taken . How to get a domain name for your website Whether you buy a new domain or connect an existing one, the goal is the same: creating a smooth, reliable connection between your domain name and your website.  Getting a domain name is usually much easier than people expect. In most cases, you have two simple options: either buy a new domain directly through your website platform or connect an existing domain you already own from another registrar. You don’t need coding skills or technical knowledge, as the setup process is mostly guided and can be completed in just a few steps. For most people, purchasing and managing everything in one place is the easiest route. However, connecting an existing domain works just as well if you already have one you love. Buying a new domain Connecting an existing domain 01. Buying a new domain This is the simplest and most beginner-friendly path. You can purchase a domain directly through Wix inside your dashboard during or after the website setup process. Wix offers a domain name search tool and domain name generator to help make selecting a domain name as simple as possible. The main advantage is convenience: your website, domain, billing and renewals are all managed in one account. That means fewer logins, fewer renewal reminders to track and less risk of your site going offline because of missed payments or expired settings. Buying through your website builder also helps streamline setup because the domain connects automatically and you don’t need to configure technical settings manually. Once purchased, your domain is ready to use immediately with your site. 02. Connecting an existing domain If you already bought a domain from a domain provider, you don’t need to abandon it. You can connect that domain to your new website by updating a few connection settings. There are two main ways to do this: Option 1: Name servers (recommended) This option allows Wix to host your DNS (Domain Name System). In practical terms, that means you manage your domain connection settings directly from your Wix dashboard. Why this is usually best: Easier to manage everything in one place More stable connection in the long term Simpler troubleshooting if something goes wrong Faster setup for most users For most website owners, this is the smoothest and most reliable option. Learn more about domain transfer . Option 2: Pointing Pointing keeps your DNS settings with your original registrar while directing website traffic to Wix. When this makes sense: You have existing email hosting you want to keep unchanged You use advanced DNS configurations with your current provider You prefer managing DNS externally While pointing works well in certain situations, it can be slightly more complex to manage since your website and domain settings live in separate accounts. The cost of upgrading Buying a domain usually costs money, but connecting it to your site often requires a premium plan on most website builders. It is important to distinguish between the cost of the name  and the cost of the connection . Domain price This is paid to the registrar (like a rental fee for the name). It’s usually $10-$20 a year. Learn more: how to choose a domain registrar . Hosting/Connection price Wix Premium plans include custom domains as a feature. On the free plan, you must use the free URL. To connect your own yoursite.com, you upgrade your site plan. Many annual plans actually come with a voucher for one year of a free domain, so Wix simplifies domain management   by bundling the costs for the first year. Learn more: how much does a domain name cost? Do you need a domain for a website: making the right call You need a domain if you want your website to function as a true business asset, but you can still start without one if you’re simply exploring or testing an idea. Don’t let the decision slow you down. The web is flexible, and you can begin with a free site today, build your content and grow your presence over time. When you’re ready to take the next step, Wix simplifies domain registration for your business, making it easy to move from a trial stage to a professional online presence without complicated setup. As your site grows, security becomes just as important as branding. That’s why Wix ensures secure domain registration with SSL certification, helping protect visitor data and reinforcing trust with both users and search engines. And when you decide it’s time to go all in, speed matters. Wix offers quick domain registration, so you can secure your name fast and keep moving forward without unnecessary delays. If you’re ready to look professional, grab that domain. If you’re still experimenting, enjoy the free version. The most important step is simply hitting “Publish.” You may also be interested in: how much does an SSL certificate cost? Do you need a domain for a website FAQ Can I change my domain name later? Yes, you can change your domain name later. If you start with a free URL, you can switch to a custom domain at any time. If you already have a custom domain, you can purchase a new one and connect it to the same site, though you should be careful about losing traffic from the old name. Learn more: How to buy expired domains Can I buy a domain name permanently? What is a parked domain? Dropped domains Does a domain name include email? No, a domain name does not automatically include email hosting. However, once you own a domain (like myshop.com), you can purchase a personalized mailbox (like info@myshop.com) through Google Workspace or similar providers and connect it to your domain. Learn more: does Wix provide email hosting? What is a top-level domain(TLD)? A TLD is the extension at the end of your domain name, such as .com, .org, or .net.  Wix provides a list of TLDs   to choose from, so if the .com  version of your name is taken, you might be able to find it with .net  or .studio . Is domain privacy protection worth it? Yes, domain privacy protection  is usually worth the small extra cost. When you register a domain, your contact info is added to a public directory called WHOIS. Privacy protection hides your personal details from spammers and telemarketers. Wix protects private information when you select this add-on during purchase. Learn more about domain security  with Wix.

Get started by:  Creating a website →  |  Getting a domain → When you’re creating a website , you’d assume choosing a domain name would be the easy part. But as many of us know, it’s harder than it looks—and oftentimes, hindsight is 20/20.  We recently asked business owners: What’s one mistake you regret making when choosing a domain name for your site? Turns out, there are many things that can go sideways when starting a business  with the wrong domain. Here are the top mistakes that business owners vow to never make again. Keep reading for their tips on how to avoid making them yourself. Learn how to buy a domain from Wix  or try our free domain name generator . Top domain naming mistakes, according to real business owners: Picking a name that’s too similar to a competitor’s Neglecting SEO research Choosing creativity over clarity Not considering geographic differences Picking a name that’s too long and fails the ‘phone test’ Ignoring potential trademark issues Ignoring domain reputation Ignoring semantic associations Using hyphens Boxing yourself in by only thinking about the short term Failing to check name availability across other platforms Picking the wrong domain extension 01. Picking a name that’s too similar to a competitor’s  "When I created my first site on Wix, I made the mistake of picking a domain without doing proper SEO research,” says Olivia Chiavegato , founder and CMO of The Vitalist . It wasn’t until her site went live that she found out a French winery had a similar name—and already dominated the first 12 pages of search results.  “No amount of SEO optimization was ever going to help me get that first result,” she adds. “Fortunately, I spent time carefully thinking and researching other names before finding a new domain name that had very little relative competition.”  Similarly, Edward White , head of growth at beehiiv  recalls how “a friend of mine launched a startup and originally chose a name that was different, but slightly similar to a well-funded industry leader's name. They stuck with it for a short time, but mix-ups were happening often, and every dollar they spent on brand-awareness ads had a spillover effect. Instead of 100% of their ad investment going to boost their visibility, they were also inadvertently boosting their competitor's recognition. “The biggest issue was the unwinnable SEO battle…He eventually pivoted, but it caused a lot of unnecessary pain. [So before you commit to your URL ,] audit the entire competitive landscape for names that are phonetically similar or close in spelling. If you find yourself having to explain, ‘No, we're the one without the S at the end,’ you've already lost.” Learn how to build a website from scratch . 02. Choosing creativity over clarity  There’s a fine balance between creativity and clarity. But almost everyone agrees that clarity always comes first.  “A name that's easy to say, spell and remember beats a ‘cool’ one every time,” says Borets Stamenov , co-founder and CEO of SeekFast . "We picked a clever, short domain that no one could spell right. It looked great on paper, but every time we said it out loud, we had to follow up with ‘That's with a K, not a C’ or ‘Two Ls, one Z.’ We lost traffic, emails bounced and worse—people Googled the wrong thing and found competitors.”  Stella Morrison , founder of The Stellastra Effect , also notes, "One big mistake I see clients make when selecting a URL is opting for abbreviations or shortened words that aren't easily identifiable. “For example, a company called All Things Fans might use their full name across all their branding, but choose the URL ATFFans.com [because it’s available and cheaper than AllThingsFans.com]... Naturally, people are going to try AllThingsFans.com first, and when there’s nothing there, customers will assume All Things Fans was out of business.” Stella recommends staying true to the name your business uses publicly. And only if needed, explore options like ShopAllThingsFans.com or an alternate TLD  like AllThingsFans.store.  03. Not considering geographic differences  Seven years ago, when Jake Bunston , owner of MAKE Fencing , was creating his domain, he almost went with MelbourneFencingContractorsSpecialists.com.  “Thank god I didn't pull the trigger on that monster,” he says today. “The real issue wasn't just length—it was industry confusion. In Australia, ‘fencing’ can mean sword fighting, which led to some awkward phone calls early on…What saved me was keeping it simple with MakeFencing.com.au. People remember ‘make’ and know exactly what we do.” Like Jake, insurance expert, Eamonn Turley , also reaped the benefits of localizing his domain name. “One mistake I made early on was choosing a domain that wasn't quite right for our audience and market,” he says. “We originally launched with a .com domain, thinking it would give us more credibility and international appeal. But over time, we realized that the majority of our customers were based in the UK and felt more comfortable engaging with a business that had a local identity.  “Eventually, we made the decision to switch from multiquotetime.com to multiquotetime.co.uk, and redirected all traffic accordingly. As soon as we did, we saw a noticeable increase in traffic and engagement from UK users.” It was a different story, however, for Joseph Lopez and his mobile IV therapy company, Arizona IV Medics LLC . “As our business grew, that domain became a ceiling rather than a foundation. The problem hit hard when we started getting calls from clients in neighboring states who wanted our services…We lost at least 40+ potential clients in our first year just from this perception barrier. “What really drove the lesson home was when a major hotel chain reached out about partnering across multiple southwestern states. During negotiations, they specifically mentioned that our ‘AZ’ branding made them question our ability to scale beyond Arizona borders. That conversation cost us a six-figure partnership opportunity. “If I could do it over, I'd choose something like IVMedicsUSA.com or create a completely brandable name that doesn't lock us into geographic limitations. Your domain should grow with your vision, not constrain it.” Check this out: Is your domain costing you business? 04. Picking a name that’s too long and fails the ‘phone test’ Simple is best. That’s what Courtney Epps , owner of OTB Tax , had to learn the hard way. “My biggest mistake was initially considering TaxStrategySouthCarolinaAccounting.com because I thought cramming my location and services would help people find me. The wake-up call came when a $2M client couldn't remember how to spell out my long domain during a phone referral to his business partner. I realized that 90% of my referrals happen through word-of-mouth conversations, and people need to instantly recall and share your web address. “Our current URL, OTBTax.com, works because it's short, memorable, and reflects our ‘Outside The Box’ approach without being literal.” Courtney recommends testing any domain by saying it out loud to someone when they're distracted, then asking them to repeat it back 10 minutes later. If they can't spell it perfectly, then it’s not worth it.  Founder and CEO of Scale Lite , Keaton Kay , is on the same page. “I've worked with hundreds of service businesses through my private equity background, and one domain mistake cost a client over $80,000 in lost revenue. A Denver water restoration company had ColoradoWaterDamageEmergencyServices.com—38 characters that nobody could remember during actual emergencies. When people had flooded basements at 2 a.m., they'd Google ‘water damage Denver’ instead of trying to recall that massive domain… “The killer was their truck wraps and business cards. The domain was so long it had to be printed in tiny font…After switching to a 12-character .com, their direct traffic jumped 40% within three months.” Related reading: What is a domain name? Is Wix good for business email?   Website infrastructure   05. Neglecting SEO research  It used to be said that the best domains are those that include relevant keywords. Today, exact-match keywords may play little-to-no role in your search rankings.  Take the name BestDigitalMarketingServices.com as an example. According to ZontSound ’s founder and chief technology officer, Nikolay Petrov , “I had a friend use a name like this for his startup, hoping it would help him rank more quickly in SERPs. And it did...initially. But his domain sounded very generic and forgettable, like a commodity rather than a brand. It didn't leave any room for him to expand past one small niche, and it wasn't the kind of credible, emotional connection you can forge with a good brand name.” He advises to focus on building your brand, even if it takes time. “A great website builder gives you enough control over layout and SEO that you don't necessarily need your domain name to rank (at all).” Favour Obasi-ike , project scheduler and host of We Don’t PLAY! podcast, knows the impact that this strategy can have.   "I chose a domain that didn't match how people actually search for my services. My company name ( Work & PLAY ) suggests entertainment and music, when I primarily offer digital marketing and SEO services…so people initially struggled to find my business website  because they'd search things like ‘SEO services’ instead of my actual company name. “What saved me was creating content that bridges this gap. I now optimize every blog post and podcast episode with the keywords my audience actually uses when searching for solutions.”  06. Ignoring potential trademark issues  When creativity strikes, it's easy to forget one important step: checking for trademarks. “I've seen business owners fall in love with a domain name, buy it, build the brand around it—and then get hit with a cease and desist,” says Scott Gabdullin , Learo ’s CEO and founder. “Not only is it a legal headache, but it can tank your SEO, confuse your audience and force an expensive rebrand.” "I once registered a premium domain for an online tool with high search volume,” chimes in Burak Özdemir , founder of Online Alarm Kur . “After experiencing the high of getting it, I wondered why I was able to get it so cheap. A few searches later, I found out a company had launched a big business on the same domain for the same purpose a few years earlier, but had since shut it down.  “My gut told me to check if the wordmark was registered at the USPTO and, sure enough, it was. A parallel filing was at the EUIPO too. Overnight, the perfect address became a sinkhole. Trademarks are no joke. Anyone registering a domain should first search the trademark databases, then register the domain, not the other way around as I did." Related reading: How to trademark a domain name  and how to register a domain   07. Ignoring domain reputation Before purchasing a domain, remember that it could’ve once belonged to someone else.  For example, in Emily Ruby ’s line of work, it’s common for businesses to use similar-sounding names. When her law firm, Greenberg and Ruby Injury Attorneys , was on the hunt for a URL, she recalls a situation in which a colleague found a seemingly perfect name and jumped to purchase it. “Unfortunately, he never investigated its past life before purchasing it,” she says. “The first sign that something was wrong was when his initial marketing emails had a shockingly high bounce rate. He later found out the domain was on several major spam blacklists because of bad behavior from the owners before him." Emily mentions that the site was also completely invisible on search engines. After running g a backlink analysis, the team found that the domain had thousands of low-quality, toxic backlinks pointing to it because the previous owner had opted for black-hat SEO tactics. Search engines had effectively blacklisted it, too. “The fix entailed a painful and time-consuming process of requesting removal from email blacklists and rejecting toxic backlinks, but the damage was already done," she recalls. "Always run a domain's history  through the Wayback Machine and backlink checkers before you buy it. A premium name with a toxic past is worse than a slightly less perfect name with a clean slate.” Read also: How to buy a domain name 08. Ignoring semantic associations How we understand a turn of phrase—or even simple statements—can sound different to someone else. That’s why it’s important to test your domain in front of real customers before committing, advises content creator Sonny Da Badger .   Sonny elaborates, “I've been running Support Bikers  for years and made the classic mistake of assuming bikers would automatically understand what we do from hearing the name supportbikers.com. It sounds clear to us, but I learned that many people assumed we were just another charity or advocacy group rather than a business directory. “The real wake-up call came when people would mention they’d admit they'd seen our site but clicked away thinking it was just about biker rights. We were losing potential users because our domain didn't immediately scream ‘find motorcycles here.’” Cary Byrd , founder of CinchLocal , also reminds us not to forget about how automated systems may interpret words. This is especially true for businesses in regulated industries like healthcare, finance or pharmaceuticals.  “I've been running digital marketing companies for over a decade, and the biggest domain mistake I made was with my first venture, eDrugSearch.com,” Cary notes. “It created massive problems with email deliverability and advertising platforms that automatically flagged anything with ‘drug’ in the URL. “We lost thousands in potential revenue because our business emails  went straight to spam folders, and Google Ads repeatedly suspended our account for policy violations, even though we were helping people find legitimate prescription medications from licensed pharmacies.” 09. Using hyphens Believe it or not, this little punctuation mark can cause a lot of trouble.  CEO of ServerMonkey , Bashar Hindi , recalls that “when we first launched ServerMonkey, we made a rookie mistake with our domain name. We thought being creative would set us apart, so we chose a quirky, stylized name that included a hyphen and a vague term. It felt fun and unique at the time, but looking back, it was a usability nightmare. “Customers struggled to remember the exact name and often mistyped the URL. Worse, sending out email addresses with a hyphen caused endless confusion. It wasn't until we shifted to servermonkey.com that things started flowing smoothly. The difference was night and day in terms of web traffic and overall brand recognition.” 10. Boxing yourself in by only thinking about the short term The best domains are scalable.  “After 25 years in eCommerce, I've seen countless store owners pick domains that sound like product catalogs instead of brands,” states co-founder of Redline Minds , Lori Appleman . “They choose domains that describe what they sell today instead of building a brand for tomorrow…and though a descriptive domain might seem logical initially, it becomes a liability as you grow.” “One mistake I made early on was choosing a domain that matched my LLC name exactly,” admits Lisa Martinez , who founded TX Cash Home Buyers . “At the time, it seemed like the right choice, but looking back, my LLC name just wasn't very catchy or brandable. I ended up creating a DBA (Doing Business As) and building my brand around that instead.” At the same time, as you’re future-proofing your domain , avoid some classic mistakes like securing multiple domain variations without considering the user experience.  “When I launched Rocket Alumni Solutions , I secured multiple domain variations, thinking I was being strategic [and preventing competitors from taking similar names]. We had walloffame.us, touchhalloffame.us and halloffamewall.com all pointing to the same product,” says founder and CEO, Chase McKee . “The reality was brutal during our early sales calls. Prospects would visit one domain, then later search for us using a different variation, creating massive confusion about whether they were looking at the same company. Our support team started getting tickets asking why our ‘different websites’ had conflicting information." The breaking point, he notes, came when a school district’s procurement team almost disqualified them because they couldn’t figure out which website was actually theirs during the vendor verification process. "We were literally competing against ourselves...After that, I learned to pick one primary domain and stick with it religiously across all marketing materials. Our close rate jumped from 30% to 40% partly because prospects weren't second-guessing whether they were on the right website.” 11. Failing to check name availability across other platforms  Your domain name doesn’t live in isolation. In fact, “choosing a domain is only step one,” says James Bowers II , chief security and compliance architect at Input Output .  He adds, “If that same name—or even a close variation—is already taken on social media platforms like Instagram, X, LinkedIn or YouTube, you've just created a branding nightmare. We've seen businesses invest in a domain only to realize too late that their handle on major platforms is taken or worse, associated with unrelated (or questionable) content.” 12. Picking the wrong domain extension Outside of the most popular .com  extension, there are many other types of domains  to choose from these days. You’ve got .co , .shop  and .online  (among others). While they each have their own strengths, picking the wrong one for your industry or for the wrong reasons can come with its consequences.  “Years ago, a client registered a .io domain because their preferred .com wasn't available. It felt like a modern alternative at that time, and they didn't think twice,” mentions Matt Bowman , founder of Thrive Local . “They had no idea .io was tied to a specific country. The business wasn't connected to that region at all but search engines assumed the site was meant for that location. That one decision ended up hurting their visibility in the markets they actually wanted to reach.” In a similar vein, Apoorva Govind , CEO and founder of AI ad generator Bestever , shares, “When AI was first introduced, we chose an .ai domain. It helped people understand what we offered and it was quite trendy—but it turned out to be a double-edged sword.  “Many corporate entities were completely against AI adoption and even blocked .ai domains on their networks, seeing them as a higher risk for spam. This made it difficult for us to reach them, our potential clients, and even caused issues with email deliverability. Having that .ai domain put us in the same category as hundreds of low-quality AI tools, making it a lot more difficult to prove our worth.” A word to the wise: avoid picking a unique TLD just because it’s trendy. Research the competitive landscape and understand both the risks and benefits before making a final decision. See also:  A guide to domain extensions   Best .com alternatives Why paying $100+ for a premium domain is worth it, according to 17 business owners What to avoid when picking a domain Example Picking a name that’s too similar to a competitor’s A startup calls itself Netflikz.com hoping to ride on Netflix’s popularity—confusing customers and inviting legal trouble. Neglecting SEO research A wellness blog uses the domain ZenVibesDaily.com, not realizing “zen vibes” has almost no search traffic, while “meditation tips” does. Choosing creativity over clarity A tech review site chooses Sproxxly.com—unique, but no one can spell or remember it, and it's not clear what the site is about. Not considering geographic differences A UK-based real estate agency uses FlatFinder.com, but U.S. audiences search for “apartment” instead of “flat.” Picking a name that’s too long and fails the ‘phone test’ A local bakery uses SweetTreatsandDeliciousDelights.com, which is great on paper, but is hard to relay over the phone without errors. Ignoring potential trademark issues A software company launches under SnapSoft.com, then gets a cease-and-desist from Snap Inc. over trademark infringement. Ignoring domain reputation A brand buys GreenEnergyPro.com without checking that it was previously used for spammy affiliate schemes, hurting email deliverability. Ignoring semantic associations A travel booking site calls itself CrashTrip.com, unintentionally evoking accidents and negative travel experiences. Using hyphens A clothing brand goes with Cool-Threads.com—but most people forget the hyphen and end up on CoolThreads.com, a competitor’s site. Boxing yourself in by only thinking about the short term A site named BuyElectricScootersNow.com does well initially, but struggles to pivot when it expands into e-bikes and other mobility products. Failing to check name availability across other platforms A podcast registers DeepDiveTalks.com, but can't get @DeepDiveTalks on Instagram, TikTok or Twitter, which are all already taken. Picking the wrong domain extension A U.S.-focused tech company uses TechWizard.io, but many users assume it’s .com, leading to misdirected traffic and lost credibility.