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Turn your ideas into a website you love with Wix →   What is Wix and why do so many people use it to create a website? If you’re researching a free website builder  or learning how to make a website  without technical skills, Wix is one of the first platforms you’ll come across, and for good reason. Wix is a flexible, all-in-one solution that helps individuals, creators and businesses design, publish and grow online, all from one place. Wix is a drag-and-drop website builder that combines built-in business features and AI-powered guidance, making it easy to go from idea to live site faster. You can start building with Wix's free plan, then scale with advanced tools for eCommerce, marketing and SEO features as your needs grow. In this guide, we’ll break down what Wix is, how it works and who it’s best for so you can decide whether it’s the right website builder for your goals. Start building your online presence today by creating a website with Wix . Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can design, customize and launch a professional website in minutes. Everything about Wix is built to simplify the process so you can focus on what really matters: bringing your ideas to life. Ready to make it happen? Start creating the website you’ve always envisioned today. TL;DR: what is Wix? Wix is a flexible, all-in-one website builder that helps you create, manage and grow a website, whether you’re just starting out or scaling a business. It combines design freedom, built-in business tools and AI-powered features, making it suitable for beginners, professionals and agencies alike. Key takeaways at a glance: Wix is a free website builder with scalable paid plans. You can design sites using Wix AI , website templates or full drag-and-drop customization. Wix supports your eCommerce website , online scheduling , blogging, marketing and apps via the Wix App Marketplace . It’s built for performance, website security , accessibility and reliability. Wix works for creators, small businesses, developers and agencies. What Wix offers by use case Goal How Wix Helps Build a website AI website creation, templates, Wix Editor Make money online Ecommerce, POS, bookings, subscriptions Market your brand SEO tools, blogging, email, ads, social media Scale or customize Velo by Wix, App Market, Wix Studio Track performance Built-in analytics and reporting tools If you’re researching what Wix is, how it works and whether it’s right for your goals, this guide walks through everything, from design and monetization to marketing and performance. What is Wix? Wix is a powerful, no code website builder that comes equipped with business tools that can help you build something as simple as a personal blog to something as complex as an enterprise-grade hub for your online business. Wix has built-in features for eCommerce, marketing, scheduling, branding and more. An incumbent in the website space, Wix has long been a leader in web design and an early adopter of new technologies, like AI website creation. Wix’s web design options Whatever your experience level with web design , Wix makes it easy to learn how to make a professional website  and build the functional, professional site you want. Today, Wix users can pick from a variety of web design options, including the ones listed below. Jump to the section you want: AI Templates Wix Editor Wixel Video Maker Wix Photo Studio Wix Studio Wix Marketplace 01. AI Using an AI website builder is all the rage these days, but few come with the customizability and range of tools that Wix does. Once you answer several questions about the site you want to create, Wix will generate it in seconds, filling it with text and imagery that fits your answers. You can play with themes, layouts, colors, tone of voice, images and more until you get a result you’re happy with. Wix has been incorporating AI solutions into its products since 2016. "Our models are based on decades of deep knowledge and experimentation, which makes them a lot more reliable and a lot smarter,” says Yarden Geffen, product marketing manager at Wix. Here are just a few of the AI-powered solutions that Wix offers to its users: Website creation Text creation Logo design Trailer generation Auto background removal Chatbot Section generation Layout switcher 02. Templates If you don’t have a clear vision for what you want your site to look like, starting with a template might be a better option for you. Wix has hundreds of website templates to choose from. You can browse templates by industry (such as health, restaurants or beauty) or by purpose (such as building a community or showcasing a portfolio). After you’ve selected the perfect template for your website, use the Wix Editor to make it your own. 03. Wix Editor Customize your website however you’d like with Wix Editor . Write content and upload images, videos and other elements and put them in the perfect spot with drag-and-drop technology. Then, rotate, resize and recolor your content however you see fit. 04. Wixel Video Maker Wixel Video Maker , powered by Vimeo, is a free online video editor designed to assist you in crafting videos for embedding on your website and incorporating into promotional materials. Simply input your business details and upload your intended content, then seamlessly integrate text and music to create a cohesive presentation. In just a matter of minutes, you'll have a polished, professional video at your disposal. With Video Maker, you can produce content for a variety of purposes, such as crafting social media posts, demonstrating products, recapping events, announcing sales and commemorating milestones. The versatility extends to where you can share your creations, whether on your Wix website, across your social media platforms, on YouTube or anywhere else you prefer. 05. Wix Photo Studio With Wix Photo Studio , you can edit your images without leaving the platform. Think of it as built-in Photoshop. You can crop and resize photos, adjust brightness and contrast, apply filters, remove backgrounds, add text and more with this versatile tool. 06. Wix Studio If you run a marketing or design agency, Wix Studio is for you. Wix Studio is a powerful Wix product designed to help agencies build powerful websites for their clients at scale. You can add custom CSS and code-free animations for bespoke projects. Multi-project management tools help you track all of your agency’s projects on desktop or on mobile. Internal and Studio-wide design libraries let you share templates and reusable assets with teammates. Collaboration capabilities and custom roles make it easy to work on the same website at the same time, while restricting who can do what. 07. Wix Marketplace Looking to outsource the task of building or developing your website? Wix Marketplace can connect you with a freelancer or agency with the expertise you’re looking for. Beyond design, these professionals can help you improve your site’s SEO, write blog content, optimize your eCommerce shop, design your logo, set up integrations and much more. Want help building your website? Hire a pro  on the Wix Marketplace and get matched with verified experts who can bring your ideas to life. Making money with Wix So, what is Wix besides a website design tool? It’s also a hub for your business. There are lots of ways to make money with Wix . Here’s how. Online store With Wix eCommerce, you can build an online store and sell your own creations or curate products from vendors. Customize the design of your store, upload products, add photos and descriptions, set prices and you’re off to the races. Accept all kinds of payments online with Wix Payments, including buy now, pay later solutions and online credit card processing . You can set up one-time payments for product purchases, or recurring payments for subscriptions and memberships. If you also sell in person in the U.S. or Canada, Wix Payments also seamlessly connects to Wix's point of sale (POS) system to help you better manage inventory and transaction data. Manage everything from order logistics to your social media campaigns all through your Wix dashboard. You can additionally launch your store on various third-party marketplaces, like Amazon, eBay and Google Shopping, directly through Wix. Wix POS Unify your online and in-person presence with Wix POS . This point-of-sale system lets you accept payments in-store and on-the-go with stationary and mobile hardware. By integrating Wix POS with Wix eCommerce, you can share in-store and online data. Furthermore, this integration helps you manage your catalog, transactions, analytics and payments with ease. Scheduling software Wix's scheduling software is a versatile and user-friendly tool that simplifies appointment booking and management for businesses and service providers. This powerful feature is an integral part of the Wix ecosystem, designed to enhance the functionality of your website and streamline your operations. With Wix scheduling, you can effortlessly create a custom booking system tailored to your specific needs. Whether you're running a small business, offering services, or organizing events, Wix allows you to set up and customize your availability, services offered, and pricing. This flexibility ensures that you can adapt the scheduling tool to match your unique requirements. The booking process is equally straightforward for your clients or customers. They can easily view your availability, select their preferred date and time and make reservations directly through your website. What sets Wix scheduling apart is its seamless integration with your website. You can embed booking forms, calendars, and even payment options directly into your web pages, creating a cohesive and professional online presence. Plus, the software offers synchronization with popular calendar apps, ensuring you stay organized and never miss an appointment. Staff members can even sync their personal calendars with the business one to help with meeting scheduling and keeping you in the loop. Wix's scheduling software empowers businesses of all sizes to manage their bookings efficiently, save time, and deliver a convenient and user-friendly experience to their clients. Whether you're a fitness trainer, therapist, consultant, or run any other appointment-based business, this tool can be a valuable addition to your Wix website. Dropshipping Looking for a passive income stream? With Wix’s dropshipping tool, you can sell products without ever handling your merchandise. To get started with dropshipping, connect your Wix eCommerce shop to the Modalyst marketplace and select from millions of products to sell online. When you make a sale, your suppliers receive your orders and ship products directly to your customers. You’ll earn a margin from each sale. Print on demand Like dropshipping, print on demand frees you from dealing with logistics and investing in inventory you can’t sell. Wix’s print-on-demand integration lets you design printed and embroidered products that Wix’s partners print and ship on your behalf. You can add your original designs or business branding to shoes, mugs, phone cases, food packaging and more. Marketing with Wix Beyond its website-building and money-making capabilities, Wix is also a full suite of online solutions designed to help you grow a business . “The great thing about the Wix marketing tools is that they help business owners with the short and long game,” said Josh Brentan, Content Lead at Wix. “Not only do we offer all the tools to run promotions and ads for short term benefit, but we also provide content tools for SEO, blogs, email marketing and even an app that lets entrepreneurs engage with their target audience at every stage of the customer journey.” Check out these marketing tools from Wix. Landing page builder Want to gauge interest for a new product or spread the word about your ebook? A landing page is the perfect place to do those things. Wix’s landing page builder helps you build a powerful, objectives-driven page that converts without code. Use the drag-and-drop editor to achieve the look you want. Add eCommerce options like discount codes and payments, signup forms and more. You can even create dynamic pages that change depending on who lands on your website. SEO Digital marketing lore claims that the best place to hide a dead body is the second page of Google search results. While this saying is sensational, research backs up that people only pay attention to the first few search results. In fact, data shows that the first three search results get 55% of clicks. Wix’s built-in search engine optimization (SEO) tools can help your website land at the top of search engine results pages. Jumpstart your success with an SEO setup checklist that’s personalized for your website. Customizable metadata, URLs and tags empower you to optimize each page, product and blog post. Then, let Wix’s optimized infrastructure and Google Search Console integration help you make the most of each keyword. What truly sets Wix apart is its AI-powered infrastructure, combined with seamless integration with Google Search Console. This dynamic duo empowers you to not only optimize your content but also leverage AI-driven insights to monitor your website's performance. By making data-driven decisions with AI at your side, you can continuously enhance your search engine rankings. Blogging Maximize your SEO efforts by creating a blog for free on your Wix site. By writing about content that’s relevant to your target keywords, you can attract new audiences and become a thought leader in your industry. New blog content also gives visitors a reason to keep coming back to your website. Wix lets you add a blog to your website and scale content creation with templates and an intuitive content management system (CMS). You can schedule blog post publication, collaborate on posts with multiple writers and manage content on the go with the Wix app. Email marketing Spread the word about your blog posts or business with email marketing from Wix. You can use templates or start from scratch with Wix’s user-friendly editor. Personalize emails with subscribers’ names to boost open rates and engagement. You’ll save time with automations that send email campaigns when you want them. A/B testing content helps you optimize performance, while real-time analytics help you create an even better campaign next time. App builder If you thought only enterprise businesses could build their own apps, think again. The app builder by Wix lets you create an app without coding. Use your app as an extension of your business and let visitors shop, book services, engage in forums and more. The app is completely white labeled, so you won’t see Wix’s name or logo in the app, App Store or Google Play. You have full creative freedom to design your app icon and layout however you’d like. The best part is, all app activity syncs to your Wix dashboard for a seamless backend experience. Social media Did you know you can handle your social media marketing without leaving Wix? The native social media manager tool allows you to design social media imagery and videos, and schedule posts to publish simultaneously on multiple platforms. Ads You can create and manage Facebook and Instagram ads without leaving Wix. Simply open Facebook Ads in your Wix dashboard to get started. Then, create your ad by uploading media and writing a caption. Set your target audience by choosing their demographics. Finally, determine your campaign budget and timeline, then publish your campaign. You’ll be able to track ad performance and see how they affect your sales and business goals. How does Wix compare to other website builders? Beyond its massive library of templates and apps, Wix is leading the way in performance, reliability, security, accessibility and analytics. Read more: Wix vs. Squarespace Wix vs. Shopify Website building lessons Performance Performance is at the forefront of every Wix element, feature and component. That’s why Wix is always working to improve its Core Web Vitals (loading time, interactivity and visual stability) for its merchants. These efforts have paid off: as of September 2023, Google found that 70.4% of websites created with Wix had good Core Web Vitals . One of the major changes that have contributed to this improvement is the addition of the Site Speed Dashboard to the platform, which users can access to see how quickly their sites load and get personalized recommendations for optimizing speed. The dashboard uses actual user data as opposed to lab data, which only estimates potential visitor performance by simulating slow networks. "Wix always makes performance their priority and it definitely shows, both in monitoring tools and in their user's experience." —Yoav Weiss, Senior Software Engineer and Developer Advocate at Google Site reliability Due to Wix's exceptional site reliability , Wix websites consistently achieve an impressive 99.99% uptime. Wix employs a multi-cloud free website hosting approach, meaning it utilizes data centers worldwide to distribute workloads, enhance performance and serve as safeguards in case of localized disruptions. As a result, Wix sites load swiftly and efficiently, unaffected by potential regional outages. Wix monitors its infrastructure around the clock to anticipate issues before they occur, minimizing disruptions. Wix also monitors your website for unusual activity to keep your content, data and customers safe. Security Wix monitors website security 24/7 and constantly upgrades its practices to keep your site, data and customers safe. In addition to our multi-layered defense system for threat prevention, detection and response, we also have a team of people who actively monitor the system around the clock. Here are a few other ways Wix helps keep your website secure: Content management security: When you have multiple people contributing content to your website, you need a way to make sure that contributors only have access to the features that are relevant to them. Roles and permission settings let you determine who can manage what on your website’s backend. Payment security: A data breach can be the end of your business, which is why Wix pulls out all the stops to ensure sensitive information doesn’t fall into the wrong hands. Wix follows the highest payment data security standards to help you keep your customer data safe. It also uses machine learning and data analysis to monitor websites for malware and vulnerabilities. Wix account security: To help secure your account, Wix offers two-step verification via SMS, email or an authentication app. Accessibility Website accessibility is paramount for ensuring that everyone, regardless of their abilities or disabilities, can access and use online content effectively. In this context, Wix shines by adhering to the highest global standards for accessibility across all its features (including templates and Wix apps ). “What we offer is the ability to make accessible websites easily without taking creative freedom from the users,” says Nir Horesh, Wix’s Head of Accessibility. Moreover, Wix equips users with a range of website accessibility tools to make the process of making a website accessible as easy as possible. Here are a few examples of the tools you’ll have at your disposal: Accessibility Wizard: The Wix Accessibility Wizard searches your website for accessibility obstacles and offers personalized solutions for resolving them. Alt text: Alt text is a description of an image that is built into its code to ensure that site visitors who use screen readers won't miss important context. Wix Editor users can find an alt text form in their image settings that automatically inputs the description into the site code. Document Object Model (DOM): The DOM represents the hierarchical structure of a web page’s elements (headings, paragraphs, links, etc.), which is crucial for users that rely on assistive tech to navigate them. Wix automates the DOM to ensure that it is structured in an accessible and logical manner for all users. Keyboard functionality: For some people with motor control disabilities, navigating a website with a keyboard can be easier than using a mouse. Wix ensures that people who use keyboard inputs alone can navigate your site with ease. Accessible templates: Wix offers a number of templates that are designed to be accessible. These templates are built with accessibility in mind and include features like clear and concise language, high contrast colors and keyboard navigation. Check out Wix’s accessible website templates today. Analytics Wix Analytics is a powerful tool that can help you track the performance of your website and make informed decisions about your marketing efforts. It provides access to key data, including: Sales over time: See how your sales are performing now compared to previous time periods. Sales by order type: Identify which Wix apps (Bookings, Events, eCommerce, etc.) are generating the most revenue on your site. Average order value over time: Track how much the average customer spends on your site over time. New vs. returning visitors: Determine whether the bulk of your traffic is coming from new or returning visitors to guide your marketing focus toward acquisition or retention efforts. Page visits: Learn how each page of your site is performing. Button clicks over time: Find out what buttons or clickable images on your site are performing best and how it changes over time. Traffic sources: Discover where your traffic is coming from, such as search engines, social media, referrals, ads or direct traffic. Versatility Whether you're launching a blog, opening an online store, or building a portfolio, Wix flexes to fit your vision. It's packed with features and design options that cater to a broad spectrum of industries. (That's one of the many reasons Wix can simultaneously be the best website builder for photographers and the best restaurant website builder .) From the plethora of customizable templates to the drag-and-drop interface, Wix empowers you to craft a unique online presence without getting bogged down by code. And if you're ever aiming to expand your site's functionality, Wix's App Market steps in with a wide selection of apps and services that integrate seamlessly. See Wix up close True to its mission, Wix makes it easy for you to create your own professional website—exactly the way you want. From its user-friendly drag-and-drop editor to its diverse array of features, Wix offers the tools and flexibility needed to bring your vision to life. Still on the fence? Try the free plan to start, then switch to a premium plan to get access to all its features. Sign up for Wix today. What is Wix? FAQ Is Wix really free? Yes, Wix offers a free website builder that lets you create and publish a website at no cost. The free plan includes Wix free website hosting and access to core design tools, but your site will display Wix branding and use a Wix subdomain. To connect a custom domain name and unlock advanced business features, you can upgrade to a Premium plan. What types of websites can you build with Wix? Wix supports a wide range of website types, including business websites, online stores, portfolios, blogs, booking-based service sites and enterprise-level projects. Whether you’re learning how to make a website for the first time or managing multiple client sites, Wix provides templates, AI tools and advanced customization options to match your needs. Is Wix good for small businesses and entrepreneurs? Yes, Wix is a popular website builder for small businesses because it combines design tools with built-in business features. Users can sell products, accept bookings, run marketing campaigns, manage payments and track performance—all from one dashboard. As your business grows, Wix scales with you through apps, integrations and premium features.

Build your website in minutes, try Wix for free today  You have a great idea, a passion project, or a new business and you know you need to understand how to build a website to make it real. The only problem is that you’ve never built one before and the thought of writing code sounds like a nightmare. The good news is that the best website builders for beginners are designed exactly for people like you. They handle the messy technical stuff so you can focus on the fun part, creating a website that looks professional and works perfectly. Choosing the right website builder is the first step toward launching your website . You want a platform that is easy to pick up but powerful enough to grow with you. This guide breaks down the top options available today, helping you cut through the noise and find the perfect builder for you. TL;DR: Best website builders for beginners If you want to skip the reading and get straight to building, here's a quick snapshot of the top contenders. These website builders for beginners are ranked based on how easy they are to use and the value they offer to someone starting from scratch. Builder name Best for Price Wix Complete creative freedom and growth Free plan available; Premium starts at $17/mo Squarespace Design-savvy creatives Starts at $16/mo GoDaddy Speed and simplicity Starts at $9.99/mo Weebly Simple, functional sites Free plan available; Personal starts at $10/mo Shopify Selling products online Starts at $29/mo Carrd One-page websites Free plan available; Pro starts at $19/year What is a website builder? What is a website builder? A website builder is an online tool that lets you construct a website without needing to know HTML, CSS or any other programming language. You choose a starting layout, often from a website template , then use a drag and drop editor to work on the different elements—like images, text boxes, and buttons—until the page looks exactly how you want it. For beginners to website creation, website builders are a game changer. They usually come with web hosting included, meaning your site lives on their servers, so you don't have to worry about security updates or backend maintenance. You just sign up, design and publish. You can also use an AI website builder which makes it even easy to build as a beginner. You simply chat with the AI and it builds a site for you in minutes. The 6 best website builders for beginners Here are six of the best website builders for beginners to help you get your site up and running. Wix Squarespace GoDaddy Weebly Shopify Carrd 01. Wix Wix is the top choice for beginners because it gives you total control without overwhelming you. If you can move a mouse, you can build a stunning website on Wix . You have three main ways to build: Use the standard editor to drag and drop elements anywhere you want. Choose from a wide range of free website templates Let the AI website builder create a site for you. You just answer a few questions about your business and the AI generates a custom site with text and images ready to go. Beyond just building website pages, Wix offers a huge suite of business and marketing tools to help you manage your business. You can add a booking system , create a blog or open an online store with just a few clicks. Best for: Anyone who wants a be able to build a professional site with the freedom to customize every detail. Pricing: Wix has a free plan that lets you build and publish. Paid plans start at approximately $17 per month. Learn more: How to build a website easily How to build a website in a day 02. Squarespace Squarespace if you're photographer, artist, or restaurant owner who relies on high-quality visuals, this can be a good option. While it might take a little longer to learn the interface, the results are consistently polished. It’s a great choice if you want your site to look like it was made by a pro designer right out of the box. Best for: Creatives who want a sleek, modern look with less fuss. Pricing: Plans start around $16 per month. 03. GoDaddy GoDaddy is known for domain names but they also have a website builder. If you need to get a site live by this afternoon, this is the tool for you. It uses a simple editor where you swipe through different styles and layouts. You can't change every little pixel but that restriction speeds up the process significantly. It comes with built-in marketing tools for email and social media, which is handy for small business owners wearing many hats. Best for: Small business owners who need a simple info site ASAP. Pricing: Starts around $9.99 per month. 04. Weebly Weebly is know for being straightforward to use. It uses a block-based editor that's very intuitive. You want a contact form? Drag the form block to the page. You want a map? Drag the map block. Everything snaps into place, keeping your layout tidy. While it hasn't released as many new design features as some competitors, its reliability and ease of use keep it on this list. Best for: Users who want a no-frills, reliable builder with a gentle learning curve. Pricing: Free plan available. Personal plans start at $10 per month. 05. Shopify If your main goal is to sell things, Shopify is a well-known choice. While you can build regular website pages on it, it's built specifically for e-commerce. It makes managing inventory, shipping and taxes easy. The editor allows you to customize your storefront, though it's potentially more rigid than a general website builder. However, if you plan on moving a lot of product, the trade-off is worth it for the powerful backend tools. Best for: Aspiring entrepreneurs focused on starting an online store. Pricing: Basic plans start at $29 per month. 07. Carrd Sometimes you don't need a whole website. Sometimes you just need a single page to introduce yourself, capture emails or link to your social profiles. Carrd is a potential choice for one-page websites. You can't necessarily build a massive store or a complex blog here but for a personal profile or a landing page, it works. The editor is simple and the templates look good on mobile. Best for: Personal profiles, landing pages, and simple portfolios. Pricing: Free plan available. Pro starts at just $19 per year. What to look for when choosing a website builder With so many options, how do you pick the right website builder ? Keep these three factors in mind to ensure you make the right choice for your website and business. Ease of use: As a beginner, the interface needs to make sense to you immediately. Sign up for the free trials and spend ten minutes in the editor. Does it feel intuitive? Can you find the Publish button? If you find yourself frustrated in the first ten minutes, try a different tool. Growth potential: You might start small, but what if your hobby turns into a business? You don't want to have to rebuild your site on a new platform in six months. Look for a builder that lets you add features—like a store, booking calendar, or member area—later on. Platforms with large app markets are usually safer bets for long-term growth. Support and community: You'll have questions. When you do, you need answers fast. Check if the website builder you want to use offers 24/7 support via chat or phone. Not sure which website builder is right for you? Hire a pro  through the Wix Marketplace and get matched with verified experts who can guide you, set up your site, and make sure it’s built for long-term growth. Find a more specific website builder: Best website builders for service businesses Best restaurant website builders Best website builders for photographers Best free website builders Best cheapest website builders Best website builders for freelancers Best website builders for beginners FAQ Do I need to pay for web hosting separately? No, not with these builders. One of the main benefits of using a website builder, like Wix, is that they're all-in-one platforms. Your monthly subscription covers the builder tool, the hosting (where your site lives) and usually security features like an SSL certificate.

Get started by: Creating a website →  | Getting a domain → Thanks to the evolution of website builders , you can no easily design a website and build an impressive online presence of your own. So, what is web design and how do you get started? From choosing your website builder and domain name, to understanding how to design each element of your site from your design concept, this complete guide will walk you through designing a website. TL;DR: How to design a website Designing a website is about more than just making it look good—it’s about creating an experience that engages your audience and supports your business goals. This guide walks you through each step, from defining your site’s purpose and structure to choosing a design, adding content and optimizing for performance. You’ll also learn how to make your website functional, mobile-friendly and ready to scale as your business grows. What you need to design a website Item Why it matters A domain name Your domain is your website’s address online (e.g., example.com) and helps people easily find your business. Web hosting Hosting stores your website’s files and makes sure your site is always accessible to visitors. A website builder or CMS Tools like Wix give you everything you need to design and manage your site, from customizable templates to built-in features. Design assets High-quality images, videos and fonts make your website look professional and engaging. How to design a website Set your goal Choose a website builder Define your layout Create wireframes Claim your domain name Gather your content Add the right pages Design your website elements Pick the professional tools you need Make it accessible to everyone Optimize for mobile Strengthen your SEO Engage with visitors Ask for feedback Publish and update Monitor and adjust 01. Set your goal Before you design a website, be crystal-clear about what you want to achieve. With so many types of websites out there, you should start by deciding which kind will help you meet your goals and meet your target audience and market where they are: An AI store builder or eCommerce website to sell your products Use a portfolio maker to showcase your art A business website to manage and grow your business A resume website to grab the attention of potential employers A blog to share your knowledge with the world An event website for weddings, parties and company events A photography portfolio website to display and sell prints A fitness website to book new clients A restaurant website to help with online orders, delivery and payment As part of this step you'll want to make sure you do plenty of research into how your site should be structured and designed, both for the type of site it is and your brand. eCommerce sites are designed differently to blog websites, for example — and mainly because of the user experience (UX) and user intent (UI) and how they differ on each unique site. Look first to your competitors to see how they've designed their sites, maybe there are must have pages, content or layout you should have. Once you decide which type you need, it’s time to start the exciting part - designing your site. As you set off on this journey, keep your overarching purpose in mind and think about how the design will help achieve your objectives. Get started with a web design checklist. As you move forward with designing a website, you’ll find that your choice of elements to include will vary depending on what you want to accomplish. For example, if you want to sell your photos online, try displaying your work in a portfolio format and including an online store where you can sell prints. Or, if you’re creating a website with the goal of landing a job, a simple and professional resume website sans embellishment might suit your needs perfectly. Be inspired: Design thinking If you need help envisioning a design that meets your goal, browse through these Wix website examples for inspiration. You should also tap in web design trends and galleries for further inspiration. Consider also creating a mood board, just to brainstorm colors, styles and anything else relevant to the early stages of designing your website. Starting a design business? Use this design name generator to name it. 02. Choose your website builder Now that you’ve identified your goal, your next step is to choose the right website builder to accomplish it. A website builder (also known as a CMS) is a platform on which you can design, personalize and publish a website without any knowledge of coding. There are dozens of platforms available on the market. Not sure which one to use? Wix.com is an HTML website builder that was ranked # 1 out of the best website builders in the world, and for good reason. Learn more about the advantages of Wix: Wix vs Squarespace Here are a few Wix advantages: Diverse pricing models : Creating, publishing and hosting your website is totally free , for as long as you wish. If you want to upgrade your online presence with some tailored features, Premium packages are also available. They include everything you need to succeed online, from professional templates and web design features, to a custom domain name . Learn more: How to vibe code a website Design customization: Whether you’re a seasoned web designer or are still learning how to design a website, you’ll find that Wix offers different creative routes for everyone. One option is the Wix Editor, whose drag-and-drop technology and WYSIWYG software gives you complete design freedom. Each element of your website’s design can be customized for the look you want, while plenty of tools and built-in features will heighten its professional presence. You don't need to know or understand markup languages ( HTML , CSS , Javascript ) to build a Wix website. Beginners might also enjoy using Wix’s AI website builder , a first-of-its-kind chat-based experience that taps into Wix's ADI (Artificial Design Intelligence) to help you design a website in record time. Simply chat with AI about the vision for your site, and you’ll get a complete website that you can customize as you wish. Learn more about some of the best AI website builders and how to find the right balance between AI vs. human creativity . At the same time, experienced creators can look into Velo by Wix , which lets you dive into your site’s engine and interface to build sophisticated apps, APIs and databases . You get to own your website development. This way, you’re sure to have a one-of-kind result that suits your brand perfectly, and looks like no other website in the world. Also look at Wix Studio , an advanced web creation platform build for agencies, who need more from their web creation platform. Professional solutions: Because your website is the hub of your online life, Wix puts all of the professional solutions you need in one place. Tools like email marketing, invoices, bookings, social media accounts and more can be integrated into your website’s design for the best experience of managing your site and business. On top of this, you’ll also be able to optimize your site with Wix SEO to increase your chances of getting found on Google. "As a creator or entrepreneur, you're often wearing multiple hats. You're designing the website, you're optimizing for SEO. This means you need a website builder that makes it easy and very learnable for you to do all of those things, on the same platform and still deliver as if working with experts in those fields." - Esin D. Habif, product marketing lead for outbound at Wix.com Unique design features: Wix’s design features are completely customizable, which means you can design your website exactly the way you want. From a suite of imagery and backgrounds to innovative features like transparent videos and scrolling effects, you’ll have plenty of options to start with, and you can always upload files of your own. Learn more about some of the best website builders for designers. Customer service: You’re not alone in your journey of learning how to design a website. If you need assistance, you’ll always have someone to talk to thanks to Wix’s 24/7 support team and social media pages. If you want to read up on web design tips , find web design tutorials , and get inspiration, you’ll find plenty of helpful material available online, too. To grow your knowledge in web design, online marketing, SEO and more— take a look at the Wix Blog (sincerely yours) and Help Center . Ready to design a website with the Wix Editor? Here’s how to get started: Go to Wix.com from your desktop or mobile. Enter your email address, pick a password—and voilà. You now have your account, from which you can create as many websites as you wish. Explore the vast collection of website templates, pick the one that’s most relevant for your needs, and start customizing it with the tools and features of your choice. If you’d rather build your website from scratch, you can start with a blank canvas and take it from there. 03. Define your layout Once you’re logged into your platform of choice, it’s time to conceptualize your website layout. If you want to start from scratch, you may want to plan map out your website’s design (and structure) on paper before you start to use the drag and drop website builder . However, another option is to use a template, which is a pre-designed layout created by a professional designer. Wix offers an extensive library of free website templates . You’ll find designs for every kind of website, whether you’re looking to create a business website, a blog or a personal website.Start by browsing through the hundreds of options until you find a layout that you love. Then, you can make it your own by fully customizing all its elements and removing, adding or changing details like text, images and color. Of these designs, you can pick between a multi-page template and a single-page one. If your website includes a hefty amount of content, you’ll probably opt for a multi-page site. However, with less content to display, you may want to look into one page website templates . This trendy option is a popular choice for landing pages, event websites and other short-form content sites. Pro tip: There’s no better way to get your web design juices flowing than by seeking creative inspiration. A good way to start is to look at website examples that got it right. Grab a pen and paper, and jot down ideas you like as you browse through some of the best website designs. There are plenty of social media platforms dedicated to design inspiration, such as Pinterest and Dribbble , so make sure to check those out too. You can also expand your design knowledge by exploring concepts such as the golden ratio and how it applies to effective website design, specifically the layout. "The most important thing before building a website is good research. Know what you want to do and collect good inspirations that will contribute to your design." - Anna Suntsov, blog and social design team lead at Wix.com 04. Create wireframes Wireframes are simple black-and-white sketches of your website that outline the basic structure of each page. Think of them as the blueprint for your site’s design, helping you map out where elements like text, images, buttons and menus will be placed. Creating wireframes gives you a clear vision of your layout and allows you to make adjustments before jumping into the actual design process. You can create wireframes using freehand sketches on paper or online drag-and-drop platforms. Start by sketching your homepage to decide what visitors will see first and how they’ll navigate through your site. Then, move on to other essential pages like your About, Blog or Contact sections, outlining how all the pieces will connect. Pro tip: Wireframes don’t need to be detailed or perfect. Keep them simple, focusing on functionality and layout rather than aesthetics. Once you're happy with the structure, you can move on to customize and fine-tune the design for a polished final look. 05. Claim your domain name To put it in simple terms, your domain name is your address on the internet. It’s what your visitors will see in the bar of their browser, right after the “www.” Registering your domain name is critical for online success. Websites with a customized domain are automatically perceived by internet users as more professional and trustworthy. When chosen wisely, a domain name also helps search engines (like Google and Bing) understand what your website is about. This is important because it helps bring in more traffic to your website. Now, how do you choose a domain name for your brand? To make it memorable, keep it: Short: The longer it is, the higher the chances of visitors misspelling it. Simple: Avoid symbols, special characters and numbers. Professional: Your domain name should incorporate your own name or your business name, to avoid confusion. Evocative: Hint about what you do into your domain name by incorporating words that are related to your business. You can find out if your dream domain name is available by using this domain registration tool . If your top choice is still up for grabs, don’t hesitate to acquire your piece of virtual property. If it’s not, don’t panic. Try out different variations of your original choice by playing around with the word order, or adding “the” at the start. Pro tip : Picking a domain name also means using the right domain extension. From .org to .com and .net , you can choose from 45 top-level domain extensions. It’s best practice to use one that suits your business type and geographic location. Choosing a domain also means selecting the right web hosting provider . With Wix, reliable and secure web hosting is standard with every site designed. 06. Gather your content Now that you’ve set the foundations for your digital design , it’s time to get practical and prepare the content that will be featured on your website. This includes all of your web content —images, text, logo, videos and more. Use your own material as much as possible to ensure you’re offering unique and branded content. If you’re not using original content, just make sure to acquire your resources legally. Wix comes with a wide selection of media features, including a library of over one million free photos from our partners at Unsplash, Vector illustrations and interactive videos that are exclusive to Wix. There’s also endless stock photo and image reservoirs you can check out. Or, Wix's AI image tool. Read also: 7 things you can do in 30 seconds using Wix’s AI image tools While having plenty of material on your website is great, remember to always put quality over quantity. In an era of decreasing attention spans, the best way to catch your visitors’ attention is to showcase only your best content. Finally, make sure your content is fully branded. Think of your website as an online persona—everything from the written content to the colors and fonts you use should reflect who you are or what your brand identity is. Pro tip: New to the marketing game, or feel like you could sharpen up your brand language? From creating a logo to defining your tone of voice, this guide explains everything you need to know about building a solid brand identity. 07. Add the right pages Every business is unique, and so is every website. Nevertheless, there are some traditional sections that your site visitors will expect to see. If you’re going for a multi-page website design, here are some must-have web pages: Homepage : You have one chance to make a good first impression, and your homepage is it. Since it’s likely to be the first thing visitors will see, aim for a homepage that’s clean, organized and eye-catching. It should clarify who you are and what you do and serve as a starting point for visitors to navigate through your site. Make sure it contains the most crucial information: your logo, the name of your business and a navigation menu inviting visitors to browse further. Once you’ve got these basics down, consider what sort of website background, imagery, written content and calls-to-action you can add here to engage with visitors. About Us page: Tell your story and share your values, methods and any other information that defines your brand with an About Us page. Welcome new visitors by using the first person (“I” or “We”), since it adds a friendly touch of friendliness and warmth. Also, don’t forget to include a picture of yourself or your team members, since clients always like to see the face behind a business. Contact page: When visitors want to reach out, they should be able to get hold of you easily. That’s where a contact page comes in. Make sure to include your phone number, postal address, business email address and social media accounts. You can also consider adding a live chat widget that gives visitors the chance to reach out and get an immediate response, or a contact form where they can write their message directly through your site. Extras (but highly recommended): Your product or service page : The product page (or service page, depending on your industry) is where your visitors discover what you have to offer, and if they’re convinced, take out their credit card and make a purchase. When you design a website with a product or service page in mind, here are some key recommendations: Add high quality product photography, write precise and engaging product or service descriptions, and be transparent about your conditions (such as shipping, return, or cancellation policies). A blog: Starting a blog with a blog creator boosts your reputation as an expert, helps you foster a loyal community, and is an effective way to drive traffic to your website. If you’re not a natural-born writer, don’t fret - you have much more to say than you think. You can write about your clients (success stories, case studies, interviews) or yourself (events you attend, new employees and more). But the most valuable blog ideas will come from your own expertise. Your readers will love to discover the tips, methods and hacks you use to solve the problems you meet and will definitely appreciate the added value. Testimonials: An honest testimonials page is a wonderfully effective addition to your website design. Studies show that 77% of satisfied customers will recommend your business or service to a friend after having a positive experience. If the purpose of your website is to bring in new customers, leverage the power of word-of-mouth and let your satisfied clients do the selling for you. You can also consider using social proof examples as part of this page as well. This can help lend credibility to both your site and business. Splash page: A splash page acts as a preview to your site, greeting visitors before they reach your homepage. This is a great way to engage with visitors using high quality visuals or interesting text, or to promote a special offer or event. FAQ page: An FAQ page is a dedicated page on your website that provides visitors with quick and simple answers to common questions in an organized and structured manner. It can save time by providing automated answers and provide a great experience for users. Privacy page: This may be necessary for legal compliance, so be sure to check in your own country. A privacy policy helps you establish yourself as a transparent brand, whom customers can trust. Also often using third-party services, such as web analytics platforms, or monetizing your website through ads, can mean you need a privacy policy page to work with these partners. Once you've decided which pages you need, your next priority should be to plan and structure them within your website. Establishing a hierarchy of pages is important for your site's navigation and to make sure people can move throughout the site with ease. This will also help you decided which pages and links to prioritize on your header and footer. 08. Design your website elements You’ve got your content ready, claimed your domain name and set up your website’s pages. It’s officially time to design the elements of your website. In this section, we’ll talk about all the details that will bring your website together and how to arrange them to form one cohesive design - whether that's inspired by minimalist, modernism, brutalism or something else completely. Ultimately, these decisions should be guided by your brand identity - the distinct appearance and voice you use to communicate your message to audiences. On top of this, keep usability in mind: your website should always facilitate easy navigation and strive to give visitors an engaging user experience. Here are some elements to work on when learning how to design a website: Website architecture : In order to provide the best website navigation experience for visitors, your pages need to be properly connected to one another. Make sure visitors can easily find the pages they need by adding a navigation menu and implementing internal links. Ultimately, follow the “two-click rule.” Your visitors shouldn’t have to click more than once to access any page of your site, wherever they are. "When it comes to making a website it's worth considering building a plan for all your website pages from the start of the process. This means creating a clear website plan that includes your planned and potential future pages. This allows you to then build a url structure for your site that is clean and consistent. This in turn can also mean you avoid having to make fixes to your url structure later, with redirects and manually having to update our change your internal linking." - Nitsan Eiges, team lead of technical SEO at Wix.com Menu: This central element of your design will display the different items featured on your website, ensuring that visitors can easily find and navigate from one page to another. Website menus range from the standard horizontal header menu, to the condensed hamburger menu. Whichever style you choose, it’s recommended to make it accessible on every page of your site and to keep the number of items to a minimum to avoid clustering the screen. Colors: Color psychology proves that different hues have different impacts on human behavior, which is what makes it such an important aspect of website design. The colors you choose may involve different emotions in your users and can impact your site's bounce rate . When choosing your website color scheme, a general rule is to limit yourself to three shades: one primary color (60% of the mix), one secondary color (30%) and one accent color (10%). Of course, if you’ve already solidified brand colors for yourself or your business, these should be included. Don't forget to think about your color palette and your use of the concepts of web colors and color space . Fonts: When you choose fonts for your website, pick typefaces that are legible (both on desktop and mobile) and consistent with your brand identity. While the world of web typography is vast, opt for a maximum of three fonts in order to avoid visual chaos and to ensure readability. Header and footer: Your website’s header and footer are found at the very top and bottom of your website, respectively. Both of these elements can be used in your website’s design to enhance usability and engagement. Both your header and footer contribute to the visual hierarchy of your site, which is important for users and search engines to understand what your site is about and who it's for. A website header is a great place to include features that you want visitors to discover immediately, such as your own logo or navigation menu. While a website footer won’t be seen right away, it can still be used to help your visitors in a number of ways. For example, it’s a great place for you to add your contact information, social media buttons, or an email sign up form. Motion: This refers to all of the non-static, multimedia elements of your website, which can be very handy when you’re trying to catch the eye of visitors. Motion can come in many shapes, sizes and locations across your website design: implementing hover effects to encourage interaction, using VideoBox to add stunning effects or even uploading a full video background. While website animations will definitely spruce up your site, use them in moderation. This guide explains all the dos and don’ts of adding animation to your website design. Scroll effects: As the name suggests, scroll effects appear when the visitors scroll up or down your site. Their sophistication has the potential to draw attention, but most importantly, they help create a smooth transition between the different layers of a website page. One such effect is parallax scrolling. This professional 3D effect can add a sense of depth to your page, resulting in a lively browsing experience. This, along with other scroll effects (such as reveal or zoom-in), can be achieved using the Wix Editor. Favicon: A favicon is a small icon that will be used in a website browser to “represent” your website. Take a second to look up at this tab in your browser, and you’ll see a tiny Wix logo in the left-hand corner—that’s a favicon. Despite its small size, a favicon is a great tool for helping users locate your website in those moments when one too many tabs are open. It will also contribute to your website’s branding by presenting your logo in an extra location, and its sharp appearance adds a measure of professionalism to your website design. Responsive design: Responsive design enables your visitors to have a seamless browsing experience, regardless of whether they are using a desktop computer, tablet or mobile device. With Wix Columns, your website automatically adjusts and stacks content vertically based on the screen size or device being used to view it. This ensures that your website maintains its functionality and visual appeal across various platforms. Whitespace: This is the area of your website that doesn’t include anything. Frightened by all this empty space? Don’t be. First of all, despite the name white space doesn't mean the absence of color, but rather negative space. Also, white space gives your visitors room to “breathe” between images or pieces of content, contributing to a much better user experience. It also supports Hick's law , that the more choices people are given, the harder it can be for them to make a decision. You want to avoid this on your site where the goal is to get users to interact and move around it. Visual hierarchy: Visual hierarchy is the strategic arrangement of elements on a webpage to guide users' attention to what matters most. By using techniques like larger fonts for headings, bold colors for call-to-action buttons and contrasting sections, you can create a clear and structured path for viewers. Spacing helps prevent clutter and maintains a balanced, inviting layout. A strong visual hierarchy enhances user experience while ensuring your key messages are noticeable and effectively communicated. Pro tip: What would artists like Leonardo da Vinci have to say about how to design a website? A lot, we imagine. Some of the same rules that governed art and design for centuries are also applicable to the internet. From balance to symmetry, discover how the principles of design can be applied to websites. Don't forget you can also test how your website looks with a mockup or website wireframe , that will help show you your design and structure before you press publish. Ready to put your website design skills to action? Start designing your site now. 09. Pick the professional tools you need The internet is becoming one of the most important marketplaces in the world. It’s estimated that in 2022, over 2.14 billion people worldwide will purchase goods and services online. For the creative and professionally minded alike, adding some of the following tools to your website can help facilitate efficient and secure transactions. It can also help ensure the scalability of your business through your website. To further help you design your site, Wix encompasses several bespoke solutions to help businesses across all sizes and industries interact with clients. Incorporating these features will elevate your website so that it not only looks good, but operates seamlessly and functions how you need it to: Scheduling software: If you run a service business, your website needs to be able to receive online reservations and payments, 24/7. Wix’s scheduling software does just that. It includes the most sophisticated options on the market, from letting clients book appointments online to the ability to manage your staff’s calendars. Online store: Want to sell your goods online and generate a continuous stream of revenue? An online store is the way to go. From tracking your orders to accepting payments online , to getting paid easily, you’ll be able to manage everything from one dedicated place. Social posts: Raise brand awareness and drive traffic to your site by creating eye-catching social media graphics and sharing your posts directly to Facebook and Instagram. Music: Wix Music is a cutting-edge platform for musicians who want to expand their audience while maintaining total creative freedom. It enables you to sell your music directly on your website and keep 100% of the profits. Simultaneously, it distributes your tunes to over 120 digital stores. Video Maker: Did you know videos can boost organic search traffic to your website by 157% ? With the Wixel Video maker you can enhance your website design with customized videos in order to engage with your audience and improve traffic. These can be used to promote your products or services, share exciting updates and more. Wix app: The Wix app conveniently allows you to run your site from anywhere, whether this means live chatting with visitors, or designing your website on-the-go. You’ll even have a mobile space where your regular followers and clients can join. Expert tip: The Wix App Market includes a large selection of apps to boost your website’s business potential. From chat to payment, pop-ups and advertising on Google, there’s a tool for every aspect of your business. 10. Make it accessible to everyone These days, a truly great website design should be accessible to everyone. Web accessibility ensures that all people, regardless of their abilities, can comfortably experience and interact with your website. This includes people with vision impairment, temporary injuries, hearing loss and more. With over one billion people living with some form of disability, catering to everyone’s needs is crucial. It also shows that you and your business value inclusivity and diversity. There are a number of ways to improve user experience on your website for everyone. Make sure to build your website layout hierarchically, using clear headers to define the different levels of information. In addition, ensure that your site is fully operable with a keypad, write alt text for your images, use heading tags and more. "An accessible website benefits not only people with disabilities, but all people. Websites with good contrast for example are not only more welcoming and usable for people with low vision ,but also Improves the experience of a user using the smartphone while walking outside on a sunny day." - Nir Horesh, head of Wix SEO & accessibility 11. Optimize for mobile Smaller screens do not equal smaller impact. With an increase in smartphone and tablet usage, it’s crucial that you ensure a seamless browsing experience across all devices by optimizing your mobile website design. When creating a site with Wix, a mobile version of your site is automatically generated with the Mobile Editor. This means that you won’t have to worry about building a new structure from scratch. However, it’s still up to you to make sure you’re optimizing your content to fit this smaller piece of real estate. Firstly, on your mobile website design, try to keep only the most important elements on the page, removing whatever isn’t absolutely necessary. Secondly, optimize the space above the fold by placing the most vital bits of information there, such as your menu or name. This is what your visitors will see first on a mobile browser, so keep it engaging and informative. 12. Strengthen your SEO After you design a website, nothing is more satisfying than watching the number of visitors grow. One way to increase traffic to your website is to build a website design with SEO best practices. SEO (search engine optimization) is the practice of optimizing your website’s content so that it ranks well in search results. SEO requires time, patience and persistence in order to get results, but you can start setting up your SEO as you design your website. Here are some SEO tips that you can apply to your content to improve your chances of ranking in the top results: Conduct keyword research : Keyword research will help you find the keywords that are most relevant for your site. Once you have them, pick one main keyword and a couple of secondary ones—but no more than that. Place your keywords in strategic locations across your site (SEO title and description, homepage, etc.), but don’t overdo it. Search engines penalize websites that “stuff” keywords unnaturally into their content. Include on-page SEO: This is about telling search engines what your pages include. On each page, your website builder will ask you to fill in the meta-data. This includes the URL, the SEO title (the blue link you see on Google’s results page) and the description. Although visitors may not notice these elements, they’re important when it comes to ranking. Add alt text: Alt text refers to the descriptions that you give to your pictures. These won’t be visible to your visitors, but they give a strong indication to Google as to what the media is about. Google may have a lot of knowledge, but it can’t “see” photos or GIFs (yet!). Alt text will help your visual content appear in Google results pages. Plus, writing SEO friendly alt text for your images is also an important practice in improving your website’s accessibility. Boost internal linking: This will ultimately make it easier for Google’s bots to navigate through and recognize your website. Adding links throughout your website design will also encourage visitors to discover more pages. Create a sitemap: This will make it easier for Google and other search engines to crawl your site and understand what it's about. This can be done automatically with a Wix premium plan. 13. Engage with visitors These days, visitors expect to engage with you on your site and beyond. Including some of the following features when you design a website will keep your audience connected and informed. Connecting with your followers across multiple channels is a powerful way to build relationships with them—and will ultimately bring more eyes to your site. Live chat: Adding a live chat widget to your site makes a big difference in your visitors’ ability to interact with you. Whether it’s to provide fast customer support or to help undecided visitors make their way to the cart, this small window at the bottom of your users’ screen is a friendly addition. Social media: Similar to your website, your social media channels are an important aspect of your online presence. As you design your website, add links to your social accounts to build your social following and provide another outlet for visitors to connect with you. These should be located somewhere visible, such as under the menu, on the right or left side of your page, or in the footer. Newsletter: Email marketing is a great way to maintain a connection with your audience. You can use email newsletters to update visitors about the latest sales on your online store, promote new blog articles, or celebrate your achievements with subscribers. Invite visitors to subscribe to your newsletter by placing a lightbox on your website. Forms: One powerful way to build long-lasting relationships with your customers is to ask for their feedback. Creating an online form for your website makes sure that visitors have a safe place to share their thoughts about your products, services, website or customer support. Pro tip: Learn how to engage your visitors effectively with techniques like website gamification . 14. Ask for feedback, test and edit At this point, you may know how to design a website successfully, but there’s still room for growth. Being impartial is especially difficult when it comes to your own creation, which is why designing a website involves asking for honest feedback from individuals you trust. Be receptive to their critique and remember that you may not always like what you hear. To ensure a flawless final result, ask a friend or colleague to double check the following elements: Is the text correct? Spelling mistakes can ruin the professional reputation that you’ve worked so hard to build. Are the pages easy to navigate? If it takes too long to find a strategic page of your site, it means that you may need to rethink your site architecture or improve the visibility of your menu. Is your web design optimized for mobile? Over 50% of internet users browse websites using a mobile device. You certainly don’t want to leave half of the world’s population frustrated. Are all the links working? Click on every link to make sure none of them return a 404 page (this indicates that the page doesn’t exist anymore). Check to make sure your call-to-actions (CTA's) are working with the correct links too. Are the SEO elements filled out correctly? From alt text to title tags, there are some items to verify so you can rank higher and grow your search engine visibility. Run manual, automated and user experience tests to ensure everything works as expected. UX testing helps identify design issues before launch, ensuring the website meets user needs. Usability testing with real users highlights pain points, while A/B testing compares design variations to determine what performs best. Heatmaps reveal how visitors interact with your site, guiding improvements. These insights allow you to fine-tune your design for a smoother and more engaging user experience. Test your website on different browsers and devices to make sure it works perfectly for everyone. Something that runs smoothly on one browser might not on another, and the same goes for desktops, tablets or smartphones. This step ensures a consistent experience for every visitor, no matter their setup. Fix any errors or usability issues before launch. Check for broken links, speed up page load times and smooth out navigation or design hiccups. A fully functional, user-friendly site helps you make a great first impression right from the start. 15. Publish and update Having a website is a necessity. But having a website that is up-to-date is what really makes the difference. A site that looks like it’s been lying dormant for too long is uninviting and unreliable. Make sure to be alert, stay in-the-know and update or redesign your website's content as often as you can. As you learn how to design a website that constantly grows and evolves, you’ll need to know how to update your site. There’s always room for improvement, and you want to make sure that you keep your website design fresh. Stay savvy by keeping up with web design trends and UX design trends —use that knowledge to update your site’s design overtime. Don’t forget to keep your content up-to-date, too. Make sure it’s always relevant and proves to visitors that you’re on top of the latest developments in your industry. 16. Monitor and adjust your website Once your website is live, consistently track its performance. This will help you gain insights into user behavior, page traffic and engagement metrics. Regularly check these analytics to understand what's working and what may need improvement. Pay attention to high bounce rates, exit pages and user flow to identify any areas where visitors might be having trouble. User feedback can also be invaluable—consider implementing surveys or feedback forms to glean insights directly from your audience. Track your website’s performance by monitoring traffic and user behavior with tools like Google Analytics. These tools help you understand key metrics such as visitor demographics, session length and page views. Connect your site to analytics to make smart, data-driven decisions effortlessly. Use these insights to improve your content and make necessary updates. For example, if you notice high bounce rates on certain pages, try simplifying navigation or enhancing the content to keep visitors engaged. Armed with this data, be prepared to make necessary adjustments to your content, design or functionality to enhance user experience and achieve your website goals. Remember, a website that evolves with user needs and technological advancements will remain relevant and successful. Pro tip:  You can regularly track the growth of your web traffic  and performance of your site by utilizing Wix’s marketing integrations and connecting your website to tracking tools, like Google Analytics  or Google Search Console . What you need to design a website To design a website, you'll need the following: A domain name: This is the address of your website on the internet, such as example.com. You can register a domain name through a domain registrar. Web hosting: This is the service that stores your website's files and makes them accessible to visitors. You can purchase web hosting from a web hosting provider. A website builder or content management system (CMS): This is a software tool that helps you to create and manage your website's content. Using Wix as a CMS for web design offers you a wide range of templates, ease of use and affordability. Design assets: This includes images, videos and fonts that you will use to design your website. You can find design assets for free or purchase them from stock photo websites and other online resources. What to keep in mind when you design a website When it comes to designing a website, it's worth keeping the following in mind: Who are you designing the website for? What are their needs and interests? What kind of information are they looking for? This is all part of setting your goals for your website. What do you want visitors to do on your website? Do you want them to learn about your company, buy your products or contact you? Learn more: Why is web design important? Decide what your brand values are and what kind of image you want to project when you are designing your website. What colors, fonts and images will represent your brand? This is what your audience will come to associate with you, so choose carefully. Deciding how your website will be structured involves answering important questions, from figuring out how many pages it will have to how visitors will navigate from one page to another. Your website should be mobile-friendly, meaning that it looks good and functions properly on all devices, including desktops, laptops, tablets and smartphones. Make sure your website is accessible to people with disabilities, too. This means using high-contrast colors, large fonts and clear navigation. UX (user experience) is the overall experience of using a website. A good UX makes it easy for visitors to find what they're looking for and complete their desired tasks. On top of that, it's important that the design of your website be eye-catching and easy to use. Use colors, fonts and images that complement your brand and make the website easy to navigate. Make sure that your website is secure from hackers and malware. This means using secure passwords, encrypting sensitive data and keeping your software up to date. Pro tip:  Explore old-school types of layouts in nostalgic web design  and Y2K website design . When to design a website yourself or hire a web designer Whether you should design a website yourself or hire a web designer depends on a number of factors, including the following. Budget Hiring a web designer can be expensive, so it's important to consider your budget before making a decision. If you're on a tight budget, you may want to consider designing your own website using a website builder or CMS platform. Time commitment Designing a website can be a time-consuming process, especially if you're not familiar with web design. If you don't have the time to commit to designing your own website, then hiring a web designer may be the best option. Skills and experience If you have no experience with web design, then it may be difficult to create a website that is both visually appealing and functional. If you're not confident in your ability to design a website, hiring a web designer could be the best option. However, website builders like Wix offers easy-to-use templates for beginners, so it's not a necessity. Considering hiring a professional? Hire a pro  through the Wix Marketplace to connect with verified designers who can create a polished, ready-to-launch website tailored to your needs. What does a web designer do? A web designer brings a website to life by focusing on how it looks and feels. They choose colors, fonts, images and layouts that reflect your brand and create a visually appealing experience. But design isn’t just about aesthetics—a good web designer also thinks about usability, making sure your site is easy to navigate and guides visitors toward the actions you want them to take. Web designers plan for every device, creating layouts that look great on desktops, tablets and smartphones. They add visual content like icons, images and videos to support your message and collaborate with developers to make sure your site functions exactly as intended. The goal is a website that’s both beautiful and practical, giving visitors a smooth, intuitive experience from start to finish. Beyond design and functionality, web designers help maintain consistency across your brand. They ensure your website aligns with your company’s style, messaging and values while also optimizing usability and accessibility so everyone can enjoy a seamless experience. How to design a website with AI When it comes to designing a website, AI can enhance various aspects of the design process, from user experience (UX) to visual design and even content creation. The simplest way to get started is by firing up a platform like Wix's AI maker. A solution like this can connect you with advanced AI tools that take care of the back-end and front-end development of your site, so you can focus on the vision for your brand and business. Meanwhile, AI will suggest the best layout and design for your site based on business goals. Platforms like Wix will go a step further and set you up with the right pages and business applications. For example, if you run a gym that hosts events and also sells its own apparel, Wix will automatically connect your site with its Bookings and Stores apps. This ensures that you not only have a professional-looking website, but also a fully functional workspace for managing all aspects of your business online. Sign up for Wix and test drive its AI website maker for free today. How to design a website FAQ How much does it cost to design a website? The cost of designing a website varies. You can start designing a website for free, with a website builder like Wix or choose from a premium plan. Using a designer or expert to design your website could cost from several hundred to thousands of dollars. Can I design a website by myself? Yes. With an easy to use website builder like Wix, you can create a website by yourself for your business or brand. Do businesses really need a website? In today's digital age, businesses need a website more than ever. A website is a great way to reach new customers, promote your products or services, and build your brand. If you don't have a website, you are missing out on a lot of potential opportunities. How do you design a website from scratch? Here are some tips for designing a website from scratch: Start with a clear plan: Before you start designing your website, it's important to have a clear plan of what you want your website to achieve. What do you want your website to do? Who is your target audience? What are your goals for your website? Do your research: Once you have a clear plan, it's important to do your research. This includes researching different website design trends, as well as researching your target audience. Choose the right tools: You can design a website for free using a website builder like Wix. If you want a more powerful website, you will need to upgrade to a paid plan. Start designing: Once you have chosen the right tools, you can start designing your website. This is where you will put all of your ideas together and create the look and feel of your website. Test and refine: Once you have designed your website, it's important to test it and make sure it works properly. You should also refine the design based on your feedback. What are the best platforms for designing a website without coding knowledge? Wix is a popular platform for users with no coding experience. They offer drag-and-drop interfaces, customizable templates and built-in features What are some common mistakes to avoid when designing a website? Common website design blunders include neglecting user experience, focusing solely on aesthetics over functionality, ignoring mobile friendly techniques, overusing visuals and animations, neglecting clear navigation and choosing a slow loading website. How to design a mobile friendly website? Wix's mobile editor, for example, allows you to preview and edit your site's mobile view. Ensure your content is easily readable and accessible on small screens. Use large buttons and clear navigation for easy interaction.

Turn your ideas into sales and start selling with Wix eCommerce →   Looking for the perfect AI eCommerce builder? The right tool can make all the difference when it comes to creating an online store that’s fast, intuitive and conversion-ready. Whether you’re starting a small boutique or scaling a full-fledged eCommerce platform , understanding which features matter most will save time, boost sales and future-proof your online business. Ready to launch your eCommerce business? With Wix eCommerce, you can build a professional online store that attracts customers, drives sales and grows your brand. Enjoy full customization, built-in SEO and powerful marketing tools, all in one platform. Start today and turn your vision into success. TL;DR: AI eCommerce builder With today’s AI website generator  technology, you can design a professional site in minutes and leverage advanced AI features for website  without needing coding experience. Here’s a quick snapshot of what makes a top AI eCommerce builder: AI-powered design suggestions : Automatically create website layouts , color schemes and typography tailored to your brand. Product management : Upload, organize and manage your inventory with AI-assisted tools. Marketing automation : AI marketing automation -driven email campaigns, social media integrations and personalized offers. AI chatbots & customer support : Provide real-time assistance to boost conversions and reduce abandoned carts. Analytics & insights : Smart reporting that helps you understand traffic, sales trends and customer behavior. Feature Why it matters Example benefit AI design generator Easy and fast website creation Professional layouts in minutes Product & inventory management Keeps your eCommerce platform organized Quick uploads and automated categorization Marketing automation Drives sales through personalized AI recommendations Automated email campaigns & promotions AI customer support Enhances user experience with instant responses Reduced abandoned carts, better conversion Analytics & insights Provides actionable insights for growth Understand your audience & optimize strategies Wondering  how does an AI website builder work  behind the scenes? The best tools combine user input, industry data and machine learning to continuously improve layouts and recommendations as your site evolves. What features to look for in an AI eCommerce builder When choosing from the best AI website builders , the right features will save you time and help your store stand out. Here’s a breakdown of the most important capabilities to prioritize: AI-powered design and customization Product management and inventory automation Marketing and sales optimization Customer support and AI chatbots Analytics and insights 01. AI-powered design and customization Your online store’s first impression can make or break a sale, which is why AI-powered web design is one of the most important features to look for in an AI eCommerce builder. Instead of starting from a blank canvas, AI can generate layouts, color palettes, fonts and section structures based on your industry, goals and brand personality. This dramatically shortens the time it takes to go from idea to live store, especially if you’re still figuring out how to start an online store . Advanced builders also let you refine the results by answering questions or tweaking inputs, using AI prompts for website building  to shape everything from homepage layout to product page structure. The best AI eCommerce builder balances automation with flexibility, so you can adjust designs manually without losing the benefits of AI assistance. This is especially useful when creating conversion-focused eCommerce website design  that works across desktop and mobile. "When it comes to website building, one of the biggest challenges for business owners is the amount of time needed to create one. With AI, everything is much faster and easier. Business owners can now build their own websites, update their content and create or enhance images with minimal effort. AI is revolutionizing the world, and the technology is expanding into everything we do." - Marine Levy Belder, product marketing manager at Wix 02. Product management and inventory automation Managing products efficiently is at the core of any successful eCommerce site. A strong AI eCommerce builder simplifies this by offering bulk product uploads, smart categorization and inventory tracking that updates automatically as orders come in. AI can also help optimize product pages by suggesting titles, descriptions and pricing strategies based on performance data. Look for platforms that seamlessly connect product management with your online shopping cart , ensuring a smooth experience from browsing to checkout. AI-driven automation reduces manual work, minimizes errors and helps you scale faster, especially as your catalog grows. This becomes even more valuable when paired with reliable eCommerce hosting  that keeps your store fast and secure during traffic spikes. AI can also recommend prompts to use with AI website builder  tools to improve product descriptions, highlight benefits and align copy with buyer intent. 03. Marketing and sales optimization AI eCommerce builders don’t just help you build a store, they help you sell. Built-in marketing tools and SEO features powered by AI can automate email marketing campaigns, personalize product recommendations and trigger discounts based on customer behavior. These AI eCommerce builder features are essential if you’re learning how to start an eCommerce business and want early traction without a large marketing team. Some platforms also borrow capabilities from the best AI landing page builders , using AI to test layouts, headlines and CTAs to maximize conversions. When paired with smart SEO and social media integrations, AI-driven marketing tools help turn casual visitors into repeat buyers with less guesswork. "I believe AI will have the biggest impact on marketing through personalization. This could include things like personalizing language or even tailoring thumbnails to individual preferences. Low-level assets, such as banners or Facebook ads, will become highly dynamic. You won’t need someone to manually create the same ad in 50 different languages. Instead, you can design a single ad as a placeholder, and AI will handle the rest, including generating the text." - Shachaf Rodberg, Wix marketing trend analyst For new sellers, AI marketing automation can be a shortcut to understanding traditional vs AI website builder  workflows, showing just how much time and optimization AI can save. 04. Customer support and AI chatbots Fast, helpful support plays a major role in eCommerce conversions. AI-powered chatbots can answer common questions, recommend products and guide shoppers through checkout, all in real time. This reduces friction and keeps customers from leaving your site when they need quick answers. More advanced AI chatbots learn from previous interactions, improving responses over time and offering insights into customer pain points. This level of support is especially helpful during peak sales periods or when you’re managing a store solo. Many platforms also pair chatbots with smart tools like a domain name generator , helping new business owners move from idea to live site faster. 05. Analytics and insights AI-powered website analytics turn raw data into clear, actionable insights. Instead of digging through dashboards, AI highlights trends like best-selling products, drop-off points in checkout and customer lifetime value. This makes it easier to refine your strategy as you grow. The best AI eCommerce builders use these insights to recommend next steps, such as updating layouts, adjusting pricing or launching new campaigns, so you’re not just tracking performance, but actively improving it. If you’re exploring Wix specifically, understanding what is the Wix AI website builder  can help clarify how AI-driven insights connect design, marketing and performance in one platform. Additional features to consider for your AI eCommerce builder When you’re choosing an AI eCommerce builder, it’s not just about flashy design tools and automation, you also need a foundation that supports real business growth. Today’s top builders combine intelligent AI capabilities with seamless backend infrastructure so you can manage orders, online payments , shipping and expansion without bottlenecks. And the numbers back this up: as of 2025, around 89% of retailers are already using AI technologies , from chatbots to product recommendations, and companies using AI strategies report measurable gains in customer satisfaction and revenue. Here’s what to consider: Seamless payment, shipping and store operations The best AI eCommerce solutions connect effortlessly with major payment gateways and delivery services, so your customers get a frictionless checkout and you can process orders with fewer errors. This kind of integration matters because modern shoppers expect fast, simple transactions, and it can directly impact conversions and customer loyalty. Built-in scalability and growth tools Even if you’re building your first store, think ahead. A scalable platform helps you expand product offerings, manage spikes in traffic and implement upselling or cross-selling strategies without custom coding. AI features can automate product recommendations, inventory suggestions and even forecast demand, meaning your store can grow while you stay focused on your customers. Ready to put AI to work?  Turn these features into a real, high-performing online store by learning how to make a website  with an AI eCommerce builder that does the heavy lifting for you. Wix AI eCommerce builder: build, launch and grow your online store Wix offers a powerful AI eCommerce builder designed to support every stage of building and running an online store, from setup to scale. Instead of juggling multiple tools, Wix brings AI-driven site creation, eCommerce management and marketing features together in one platform, making it easier to move from idea to live store faster. This includes: A tailored site structure A homepage layout designed for selling Product-ready pages you can customize right away From there, you stay in full control. You can fine-tune everything using a visual editor, while AI continues to offer suggestions that improve layout, content flow, and overall usability. If you need expert help beyond AI, you can also tap into the Wix Marketplace  to work with vetted professionals for design, development or eCommerce website optimization . Learn more about how to build a marketplace website . On the eCommerce side, Wix brings all your selling tools into one place. Instead of switching between platforms, you can manage your store from a single dashboard, whether you’re launching a dropshipping website , selling physical products or expanding into new revenue streams. You can manage: Products and inventory Payments and checkout Shipping and order fulfillment Wix also makes it easy to grow beyond standard products. You can use the same platform to sell custom merch , offer digital products or sell subscriptions , all without rebuilding your site or adding complex integrations. AI also supports your marketing efforts by helping you: Create optimized product descriptions Identify layouts that drive conversions Understand customer behavior through actionable insights What makes Wix especially valuable is how accessible it is. It’s built for users of all levels, whether you’re launching your first online store or scaling an established business. You get flexibility, control and AI assistance without needing technical expertise or relying on multiple third-party tools. “Partnering with Wix is a natural fit for us, as we’re both dedicated to supporting eCommerce business owners and brand builders who are crafting exceptional shopping experiences.” - Chris Victory, head of partnerships at Printful Try Wix  to build your AI-powered eCommerce store and see how quickly you can go from concept to checkout-ready. AI eCommerce builder FAQ What is an AI eCommerce builder and how does it differ from a regular website builder? An AI eCommerce builder is a platform that combines traditional website creation tools with artificial intelligence to automate design, product management, marketing and analytics. Unlike standard builders, it offers AI features for website personalization, predictive insights and automated workflows, making how to make a website for an online store faster and smarter. Can I use an AI eCommerce builder without coding experience? Absolutely. Most AI eCommerce builders are designed for users of all levels. Wix combines a drag-and-drop website builder with AI website generator functionality and guided setup flows, making it easy to launch a fully functional eCommerce site without writing a single line of code. From site structure to product pages and checkout, AI helps simplify each step of the process. Which AI features are essential for boosting sales? Key features include AI-driven product recommendations, automated marketing campaigns, predictive inventory management and AI chatbots. These tools not only enhance the customer experience but also increase conversions and customer loyalty.

Turn your ideas into a website you love with Wix →   In today's world where digital technology like AI is in the spotlight, church remains a significant tradition. With 20% of Americans attending weekly church services , a church website serves as a vital tool for attracting potential worshipers and spreading your community’s message online. It can also help your church thrive by encouraging attendance, engagement and online giving.   In this article, we’ll show you how to make a website  for your church that will reflect your church’s values, resonate with visitors and embolden them to connect. With the right free website builder , our step-by-step guide, and a little bit of faith—you’ll learn how to make a church website on your own in no time.   Create a welcoming online space for your congregation with our church website builder . Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. What is a church website?  A church website is a platform that inspires its community and facilitates engagement with current members. It also serves as a means to attract prospective members interested in learning more about the church's services.  With a church website, your members can access information such as worship schedules, special events and donation options, while prospective members can explore the church's mission and find details on how to join. This type of website  often operates as a website for non profit  or community, highlighting the organization's mission and providing pages for service details and events, as well as serving as a platform for collecting donations. Making a church website is a valuable opportunity to connect more people and spread your church's message effectively. It establishes an online presence for your religious community, keeping members excited and encouraging growth and activity.  Learn more: What is a church website? How to make a church website in 8 steps    Establish goals for your church website Select a domain name and website host Choose the right website builder and template Customize your church website design Add pages and content Optimize for mobile and SEO Review and publish Promote your church website 01. Establish goals for your church website    Before you start building your site, think about its purpose. Some common goals of having a church website include:  Bringing in new members Inspiring existing members Collecting donations  Keeping church goers up-to-date Increasing attendance at events With a clear list of goals at hand, you can decide which pages you and features you want to include on your website. This will help you pick a website template and will continuously guide how you craft your website content.  It's also beneficial to create a plan with time-oriented goals and deadlines. Building a website can take anywhere from one day to several months, so setting expectations upfront is crucial.  Consider how long it will take to build a website  for your church and plan accordingly.   02. Select a domain name and website host A domain name is the web address people will use to get to your site. To keep it relevant and professional, should include your church’s name and a relevant top-level domain. A top-level domain (TLD) is the final part of your website’s address (e.g. the “.com” in “ Wix.com ”). Popular TLDs for church websites include .com , .org, .net , .church , and .faith.    When using a website builder like Wix, a domain name is included in your paid package. It takes only a matter of minutes to search for and register the name. Then, once your website is ready, you’ll connect it without involving a separate domain host, ensuring a streamlined and hassle-free experience.   After securing a domain name, you will need a website host—a service that stores all the files and data for your website and makes it accessible to visitors. When picking your hosting website , keep in mind factors such as website speed, uptime , storage space and customer support.  Learn more: Web hosting cost 03. Choose the right website builder and template If you don’t have someone in your church with a web design, or the budget to hire a professional designer, a website builder like Wix is a great choice to get started. A website builder is a software that will streamline the website creation process, giving you the tools to make a church website on your own.  Learn more about some of the best AI website builders . Website builders offer a range of professional features, including drag-and-drop technology and AI website builder  assistance. This empowers you to manage your website design and content independently, saving time and money. When selecting a website builder, be sure to prioritize user experience and performance. Look for a platform with the following key qualities: Dependable infrastructure: Website infrastructure  is the foundation of a site’s performance, security and functionality. It comprises several parts, including web hosting , content management systems  and distribution networks, that work together seamlessly. To ensure a smooth user interface , it's essential to choose a platform recognized for its ability to deliver content rapidly and efficiently to visitors. Cost efficient: How much it costs to build a website  depends on what platform you choose and the features you require. It’s important to evaluate the best website platforms and select a plan that aligns with your church’s needs and budget. If it’s in your church’s best interest, you can also make a church website for free. Many website builders like Wix  offer free and paid plans which include everything necessary to create and publish a church website ( Is Wix really free ?).  Learn more about website builders in this comparison of Wix vs Squarespace . High performance: Choose a website builder that optimizes Core Web Vitals for quality performance . This ensures efficient content delivery, enhanced media and ongoing backend optimization. With a website building tool like this, you can focus on enjoying the benefits of creating your website instead of worrying about performance issues.  Professional templates: Website templates  will be a valuable tool, providing a pre-designed website layout and integrations that makes it easier to create a website. Religion website templates offer a great starting point for your church website and are fully customizable, allowing for a personalized and unique web presence. Choose a professional church website template  that aligns with the goals you outlined in step one. Look for a design that incorporates a user-friendly menu, effortless website navigation and an intuitive user journey. You’ll also want to start with a religion website template  that has features and pages you want, such as photo galleries, an event calendar and a donations page . If you can’t find all of these elements in a single template, you can always customize it later by adding new pages or plugins.   Learn more: Wix vs Squarespace , Best church website builders 04. Customize your church website’s visuals Your church website should be inspiring, uplifting and represent your community. Much of this can be achieved on your website by customizing your site’s visual elements.  At this stage, you should consider adding the following details to your website:  Use your church colors:  Use colors that already represent your church, so that members of the church community will recognize it and your design will look cohesive.   Choose an inspiring background: Whether it's a solid background, an image of your church,   or an inspiring video of nature, your background is an opportunity to captivate visitors and set the visual tone for your church website.  Add photo galleries:  Your church likely hosts many activities outside of Sunday and holiday services. It’s a great idea to capture these moments and add them to your church website to encourage future participation.  Create your own church logo with a church logo maker : If you don’t already have one, a church logo  is a great addition to your website. The small symbol can emphasize the values of your church, while adding an official tone that will resonate with community members.  Take inspiration from The Supernatural Life , which chose a stark, high-contrast palette of black, white and gold with strong typography and high-quality photos and video from their revival meetings. Learn more: What is web design? 05. Add pages and content  Once you have a template ready, it’s time to start adding relevant pages and content. This is the most time-consuming part of making a website for a church.  Here are some common pages found on church websites that you’ll want to include:  Homepage  The homepage of your church website is the first thing worshippers will see when visitors arrive. Ensure it contains fundamental details about your parish, such as its name, captivating images, a concise introduction, a user-friendly navigation menu, and prominent links to crucial pages.  Making a homepage  that is both welcoming and informative is a key objective . It should resonate with visitors, pique their interest to explore further, and provide essential details they might seek, whether that’s upcoming events or the donation page. About Us page An About Page is an opportunity to provide more comprehensive information about your church to potential members. While the homepage primarily focuses on attracting visitors, the About page dives deeper into the essence of your church.    This will often include a history of your church and its mission statement. Additionally, the About page may include visual elements such as images, profiles of key parish members, and relevant contact details for those interested in attending services.   Services and events page Adding a web page that lists your services and events is a great way to keep the community together and updated. Some elements you should consider adding include:  Services and workshop times: List the various church services offered, along with their respective times. Calendar of events: Maintain a calendar showcasing upcoming church events, keeping the community informed and allowing members to plan their schedules accordingly. Google Calendar integration: Offer a convenient integration with Google Calendar, enabling easy synchronization and reminders for upcoming events. Showcase of activities: Highlight the diverse activities and programs offered within the church community, attracting interested churchgoers. Sign-up Forms: Include online sign-up forms for events, allowing individuals to directly register from the church's website.   Online donation page  A dedicated donations page is a perfect way to encourage support for your church. This will make it easier for church members to learn about and support your cause, while offering a secure and efficient donation process. With Wix, apps like Stripe and PayPal allow contributors to donate directly online into your church’s bank account.   Learn more: How to make a donation website Contact page  This simple addition will make it easier for potential members to get in touch with you. Be sure your church’s contact page includes the following: A well-designed contact form for visitors who want to get in touch quickly.  Your church’s email address  A current phone number Links to your relevant social media accounts A church blog  Incorporating a blog  into your church website is a great way to connect with your community and inspire potential new members.  Whether with transcripts of your latest sermons or unique articles about religion, spirituality and prayer—or both—this can provide an additional avenue for your community to engage with your church. With an blog SEO strategy in place it may also increase your site’s traffic and increase donations, too.  Learn more: How to start a nonprofit blog 06. Optimize your church website for mobile devices and SEO    Believe it or not, more people will view your website on their mobile device rather than on a desktop or laptop screen. so it’s incredibly important to make sure your mobile website looks and functions just as good. With Wix, you'll benefit from an automated mobile-friendly version and an adaptive gallery for your images. While this simplifies the process, regularly checking the mobile editor is crucial to ensure the mobile site generated accurately reflects your design vision.   Additionally, optimize your website for search engines (SEO) to reach potential members and grow your church community. Include relevant keywords like “church websites” or “best church websites” in your content and meta tags. Create unique and engaging page titles, and regularly update your site with fresh content. Optimizing your website with SEO features can help improve your chances of appearing higher in search engine results. 07. Review and publish your church website  Before you publish, run through our website launch checklist  and make sure your church site has all of the essentials covered. Put your site in “preview mode,” looking out for a smooth user experience, clean written copy and a cohesive design. We recommend passing your website to other church stakeholders to review the site’s design and functionality, too. Be sure to fix any errors, glitches and bugs you discover. Now’s also the time to do a basic SEO  check, making sure your content includes details like meta descriptions, alt text and optimized headings where it matters. With strong SEO foundations, your site will perform better in local search results.  Last but not least, run a web accessibility  audit to make sure people with disabilities can interact with your site. Making your site accessible supports inclusion and diversity on the web, and can enhance performance while minimizing legal risks.  Once you’re satisfied with the overall quality of your church website, it’s time to press “publish.”    08. Promote your church website   Now that your site is live, you can start promoting it to gain new visitors from your church community and beyond. There are a few ways you can do this. First, start with good old word-of-mouth at your next Sunday service and encourage church-goers to share it.   If your church already has active social media accounts, that’s a great strategy for spreading the word. You dedicated posts or ads that lead to your new site, and include the link in your profile details, too.   Another great idea is to set up an email marketing campaign announcing your new website. On Wix, an integrated email marketing tool  makes it easy to build your mailing list with member details, create optimized emails, automate campaigns and track your results on your website.  Church website design In church website design, visuals do a lot of the work. They set the tone before anyone reads a word. Use warm, natural images of real moments—like worship, community meals, baptisms or volunteers in action—to make your church feel approachable and authentic. Skip sterile stock photos or overly staged shots. Go for large hero images on your homepage that capture the heart of your community. Stick to a cohesive color palette that matches your church’s vibe—soft neutrals for a peaceful feel or bold tones for more energy. Fonts should be easy to read and pair well, like a clean sans-serif for body text and a friendly serif for headings. Layout matters too. Keep sections clean and breathable with plenty of white space—avoid overcrowding the page. Group content visually by using image cards for ministries or upcoming events and pull-out sections with soft backgrounds for testimonials or quotes. Style and space buttons so it’s easy to take action, like watching a sermon or planning a visit. Make sure the design adapts well on mobile where the layout may stack vertically. The goal is to guide the eye naturally, creating a calm, welcoming flow that reflects the hospitality of your church. How to build a church website: tips to inspire and connect If you're building a church website, you’re probably balancing limited time, tech skills and a big heart to serve your community. Here’s a simple, practical guide to help you create a site that’s welcoming, functional and easy to manage: Pick a website builder with church-friendly templates : Skip coding and choose a builder with ready-made templates for churches. Look for options with sections for sermons, events and giving. Make your homepage welcoming : Put your church name, mission and service times front and center. Add a warm welcome message and a photo that represents your community. Keep navigation simple : Stick to basics like About, Visit, Events, Sermons, Give and Contact. Clear menus help people find what they need fast. Add a giving option : Use a platform with secure donation tools. Make it easy to give one-time or recurring gifts and include a quick note about how donations are used. Use an easy-to-update events calendar : Feature Bible studies, youth groups, holiday services and more. Choose a builder that lets you make changes quickly without extra tools. Feature sermons and media : Upload audio or video of past sermons and organize them by date or series. Use embedded players like YouTube or Vimeo to keep the site running smoothly. Make it mobile-friendly : Many people will check your site on their phones for service times or directions. Use a responsive design that adjusts automatically for smaller screens. Tell your story : Share your mission, history, leadership and photos on an About page. Personal details help visitors feel connected before they even step through the door. Add a “Plan Your Visit” page : Help guests feel prepared with details about parking, kids’ ministry, dress code and service flow. It makes visiting for the first time less intimidating. Keep contact info easy to find : Include your address, phone number, email and a map in the footer or on a contact page. Make it easy for people to reach out. Use basic SEO techniques : Add your church name and location to your homepage title and headings. This helps people searching “churches near me” find you more easily. Keep content fresh : Update sermons, events or blog posts often. A regularly updated site shows your church is active and welcoming. How do I maintain my church website after publishing? To improve user experience and make the best impression on visitors, we recommend monitoring your church website on a monthly or bi-monthly basis. Good website maintenance  is achievable by continuous assessment of your site’s performance, user interface and content quality. This process includes:  Tracking website performance  to ensure high speed and functionality. This may involve checking your website’s speed  and making necessary changes for optimization.  Security updates  to make sure your site is protected from any threats. Wix websites are managed by website security  experts who monitor threat prevention, detection and rapid response.    Content updates to keep your site fresh and relevant, including your latest events, current services hours and new announcements or images. The frequency of these updates will depend on the nature of your church’s activities.  Backups  to prevent loss of data, depending on how often you update your church website’s content.   What are the benefits of a church website?  As a place for members to connect online, your website will provide many benefits for your community. Its accessible format means you can provide meaningful interactions beyond the church walls.  By following the steps of how to make a website listed above, you can provide the following benefits to your church:  Engage members by uploading past sermons or inspirational blog posts.  Encourage sign-ups for events and volunteering  Keep members up-to-date  Provide service details, such as church location and times    Practically speaking, a church website can help your organization grow. 97% of consumers  search for local organizations online, and over time your parish may be discovered by spiritual seekers who want to join your community.  Church website examples  We’ve rounded up some inspiring church website examples  for you to get a visual picture of what this process can achieve. As you go through these examples, take note of what features will be beneficial to your own church community.    Strengthening the Church  Strengthening the Church  offers a user-friendly website that serves multiple purposes. The website features a captivating video background of the ocean, a design choice that serves as an inspirational element, immersing visitors in imagery and enhancing the overall user experience design .  Bibleway Baptist Church  Members of Bibleway Baptist Church  can access information about services on the church's website. The site’s homepage prominently displays the church’s mission statement, and includes a schedule of weekly events with contact details. For an official stamp, the church also created a custom logo that appears in the website header—this further enhances church’s identity making the website recognizable to visitors.  Spring Valley Baptist Church    Spring Valley Baptist Church ’s website homepage is a treasure trove of useful information. From service hours and uplifting quotes to strategic calls to action for Sunday School registration and donations, the homepage has it all. To further educate and engage members, the church has its own podcast, which can be easily accessed from the website. On Wix, podcasts are easily integrated by setting up the Wix Podcast Player .   Beckley Church of God  Beckley Church of God  has a cohesive and visually appealing church website, using a carefully chosen website color palette and font pairings . The site’s navigation menu is seamlessly integrated into the website header, and ensures a user-friendly experience. Additionally, a prominent call-to-action button labeled "Give Now" effectively draws attention and encourages visitors to support the church. How to make a church website FAQ  How do I make a free church website? Many website builders like Wix  offer plans which include everything necessary to create and publish a free website. All you have to do is sign up with an email address, choose a free package and start customizing a template. You can always upgrade your package and add new features when it becomes necessary for your church website.  How much does it cost to make a church website? The cost of making a church website depends on what platform you choose and the features you require. It’s important to evaluate the best website platforms and select a plan that aligns with your church’s needs and budget. A simple website can be free, paid plans cost as little as $16 per month if you’re creating it yourself but more complex sites or sites involving the help of an expert (designers, copywriters, photographers, etc.) can cost more than $10,000 in total.  What does a church website need? The pages and features your website needs depend on your church’s goals. Some of the most essential elements to include are: a homepage, a services page, contact details, events pages, a donation page and an About Us page. Your church website should include the essential elements needed to create a valuable resource for your community while connecting members and encouraging engagement.  Do I need a church website if my organization has a Facebook page?  A church website and a Facebook page serve different purposes. A church website is a central location where visitors can find all the information they need about your organization. It also serves as a platform for members to connect and engage with the community online. On the other hand, a Facebook page allows churches to share updates and events with followers, but it may not provide all the necessary details or be easily accessible to non-Facebook users. Both platforms are valuable tools for promoting your church, but a website provides more comprehensive and customizable features for showcasing your organization. How can we make sure our website is welcoming for all congregants? Make your website welcoming by using warm, inviting language and inclusive imagery. Create a New Here section with easy-to-find details like service times, location and what to expect. Include a friendly welcome message, a virtual tour, and contact options. Highlight community activities to showcase the church’s openness and supportive atmosphere. What platform is best for building a church website? Wix is best for building a church website due to its user-friendly interface, customizable templates and features like event scheduling, donation integration and mobile optimization. Other types of websites to create How to make an art portfolio How to make an auto repair website How to make a bakery website How to make a booking website How to make a car dealership website How to make a car rental website How to make a car wash website How to make a carpenter website How to make a coaching website How to make a construction website How to make a consulting website How to make a dog breeder website How to make a donation website How to make an electrician website How to make a fashion website How to make a finance website How to make a florist website How to make a furniture website How to make a gaming website How to make a handyman website How to make an interior design website How to make a landscaping website How to make a laundromat website How to make a locksmith website How to make a medical website How to make a pet business website How to make a plumbing website How to make a real estate website How to make a sports website How to make a subscription website How to make a taxi service website How to make a toy website How to make a trucking website How to make a vacation rental website How to make a veterinary website How to make a website for bookkeeping How to make a dance studio website How to build a marketplace website

In the U.S., more than one in three people  use Facebook Marketplace to buy and sell things every month. The prominent social media platform offers a plethora of opportunities for entrepreneurs and small business owners looking to add an additional eCommerce avenue to their repertoire. Wix users can take even further advantage of Facebook with Wix multichannel campaigns . Simply connect your eCommerce store to your Facebook business page or Facebook Shop (where you can add Marketplace as a sales channel), and manage everything seamlessly from one place—including ads. To help you succeed, we’ll guide you through everything you need to know about how to sell on Facebook Marketplace for beginners. From choosing what to sell to creating listings and offering tips for successful selling, we've got you covered. Learn more:  eCommerce vs marketplaces , eCommerce vs social commerce Looking to get started with selling on Facebook fast? If your aim is to get yourself setup and selling as fast as possible you can go straight to these steps: Login to your Facebook account Choose the Marketplace button, you'll find it in the left side menu Click Create New Listing  Select Item for Sale  Fill out all of the required listing information:  A high-quality photo A description  Price  Condition Additional details, such as SKU numbers or product tags (if any) Click Next  Preview the listing and join groups you think might be relevant Click Publish to post the listing  How does Facebook Marketplace work? Facebook Marketplace is quite easy to use, even for those who are brand new to starting a business . Just like posting a status or photo, you can post an item that you want to sell on the marketplace as either a private Facebook user or business account. You just need to provide details like what the item is, its price and your location. When you're done, Facebook will show your listing to consumers in your area. People can browse your items and send you a direct message for more information. Once you agree on terms, you can arrange for pick-up or delivery. Is Facebook Marketplace right for you? For many beginner entrepreneurs, selling on Facebook Marketplace is an attractive, simple way to start multichannel selling . Before you invest time and resources into the platform, consider these factors to see if, as an online selling site , it’s also a good fit for your eCommerce business growth strategy: Audience:  If you're looking to target local customers, Facebook Marketplace is an excellent choice. However, you’ll want to make sure your target audience is actually active on Facebook. Facebook is the preferred social media platform  for people ages 35 to 44, with waning popularity among Gen-Z users. If your customer base is largely comprised of young people, Facebook may not be the best option. Product category: Facebook Marketplace caters to a wide range of physical items, including clothing, electronics, furniture and more. Some categories may perform better than others. If you're selling unique or vintage items, or niche products that don't fit into other online marketplaces , then Facebook Marketplace might be a good choice. Seller requirements:  To sell on Facebook Marketplace, you just need a personal Facebook account, though U.S.-based business accounts with a Facebook Shop can also manage Marketplace listings through their Commerce Manager dashboard. To avoid having your account suspended while selling on Facebook Marketplace, it's essential to adhere to Facebook’s commerce policies  to maintain a positive selling experience. Costs:  Meta recently changed its fee structure on Facebook Marketplace. Local sales used to have zero charges, while shipped orders incurred a 5% fee of the sale price. Now, all orders will only be subject to payment processing fees  ranging from 2.9% to 3.49%. If Facebook Marketplace sounds like the right fit for you, let’s dive into how to list and sell items on the platform. How to sell items on Facebook Marketplace Set up a Facebook Marketplace account   Create a compelling listing Set your delivery method Promote your listings   Communicate with buyers and finalize the sale   01. Set up a Facebook Marketplace account To set up your Facebook Marketplace account, simply log into your personal Facebook account and click on the Marketplace  icon. If you don't see it immediately, try clicking on the “See More” option from the menu bar to find it. From there, you’re ready to create a listing. Alternatively, if you feel you need a more comprehensive eCommerce experience, create a Facebook Shop. You’ll need a business Facebook page to create a Shop account, which provides a dedicated online storefront that you can customize to your liking. Facebook Shops can also utilize Facebook Marketplace as a sales channel through the platform’s Commerce Manager tool. This gives your customers the option to purchase from your business in three different ways: through Facebook Marketplace, your Facebook Shop or your online store. If you’re a Wix user, you can create and manage a Facebook Shop  directly from your Wix dashboard. Wix simplifies the process by letting you build listings and manage orders simultaneously across multiple eCommerce platforms. This is an easy way to organize and streamline your overall strategy, as managing multiple sales channels individually can be a huge time sink. 02. Create a compelling listing When you sell on Facebook Marketplace, it’s crucial that you capture the attention of your potential buyers with a compelling listing. To get started, first click on “Marketplace” from the left-hand sidebar. Then, click “Create new listing.” You’ll need to select from one of three types of listings: Item for Sale Vehicle for Sale Property for Sale or Rent From here, you’ll be prompted to fill in the details of your Marketplace listing. Your listing should include a clear, concise title and description. You should also use relevant keywords in your copy to improve your chances of getting seen. To gather intel here, put yourself in the buyer’s shoes and mimic their search behaviors. Take note of the listings that appear first in relevant search results, including the keywords used in the titles and descriptions. In addition, post high-quality photos and/or videos of the item for sale. Potential buyers are more likely to click on listings with clear, detailed images. 03. Set your delivery method Before you can publish your listing, you’ll need to choose from one of several delivery methods: Shipping only: You, the seller, will be responsible for shipping items directly to your buyers within 10 business names of receiving the order. Note that many purchases that are completed with checkout on Facebook are covered by Purchase Protection . Local pick-up only: You will need to arrange an in-person pick-up with your buyer, though you can use an existing store location as a drop-off/pick-up location. Shipping and local pick-up:  Buyers can choose between pick-up or shipping; whichever is most convenient for them. 04. Promote your listings Posting something on Facebook Marketplace does not guarantee that it will be seen by potential customers. Therefore, you’ll want to invest some energy (and potentially some money) into promoting your listings. There are several ways to reach more potential buyers on Facebook Marketplace. Tap the locals:  Join local buying and selling groups by using the groups feature on Facebook. You’ll find many customers looking for a good deal or other sellers wanting to make money through arbitrage, so it’s worth joining a few groups related to your niche. Cross-promote your listings: Post your listings on your other social media channels, like Instagram. Learn how to sell on Instagram  to explore further. Leverage Facebook Ads:  Create ads that put your listings front and center when people are scrolling through Marketplace or other Meta-owned channels (like Instagram, Messenger and the Meta Audience network). Wix users can take advantage of fully integrated Facebook and Instagram ads  directly from their site dashboard. 05. Communicate with buyers and finalize the sale Effective communication with potential buyers is key to ensuring a smooth transaction and finalizing the sale. The Facebook Messenger tool is an easy way to do this right from the Facebook app; use it to answer any questions customers may have about your listing, negotiate prices and arrange pick-up or delivery details. Payment methods vary on Facebook Marketplace. You can arrange for local transactions for in-person deliveries, or enable online checkout to accept credit cards, debit cards, PayPal or Meta Pay. Tips for selling on Facebook Marketplace For any eCommerce endeavor, building your online presence and consumer trust is crucial. There are a few key things you can do to ensure a successful experience selling on Facebook Marketplace. Build consumer trust To gain the trust of potential buyers on Facebook Marketplace, it's important to treat your listings like a storefront. Here are three things you can do to build consumer trust: Complete your profile: Fill out the details in your personal profile, like having a bio, profile picture and cover photo. A fleshed out profile will help you seem like an actual human user on the platform. If you’re selling in a more professional capacity, you’ll want to make sure your profile, business page or Shop looks the part and is in good standing. Be responsive and communicative: Respond promptly to questions from potential buyers, be honest about any flaws or issues with your items and keep buyers updated throughout the sales process. If you can’t answer questions immediately, let buyers know what the expected turnaround time is with automated messaging or in your bio. Be honest in the item’s description:  It’s important to accurately describe your products’ features and attributes. This prevents disputes and an overall negative customer experience. As you continue to sell products on Facebook Marketplace, remember that building consumer trust is an ongoing process. Treat every transaction with the same level of care and dedication to excellent customer support. This will help you build a strong reputation on the platform. Choose the right time to post your listing Timing is key if you want to increase your chances of selling your items on Facebook Marketplace. While it may be difficult to pinpoint exactly when your audience is most active, a recent survey showed that the best time to post on Facebook  is between 11 a.m. and 1 p.m. on Wednesdays. Use that as a starting point, and adjust as you see fit. Encourage positive reviews and ratings Research has shown that potential customers spend more time reading negative reviews  compared to positive reviews. That’s why you should spend time managing your reputation as a seller. One way to do that is by reaching out to previous customers and asking them to leave a review. While it might seem like there’s a low chance of success, surveys by BrightLocal indicate that 65% of customers would leave a review  if prompted by a business. You can increase your chances of earning positive ratings by providing excellent customer service and responding quickly to inquiries—bonus points if you manage to turn negative experiences into positive ones. BrightLocal also found that 79% of customers were more likely to leave a positive review when a business resolved an issue. Research your competitors Researching your competitors when selling on Facebook Marketplace is helpful for a few reasons. Gain insider insight:  Researching your competition’s pricing and product offerings helps you identify gaps in the market and differentiate your own offerings. Gauge customer preferences: Taking note of customer experiences and expectations will help you to tailor your products and services accordingly. Inspire your marketing efforts:  Looking at competitor marketing tactics and promotional campaigns can provide ideas for improving your own sales approach. Understand Facebook Marketplace algorithms To increase your visibility and reach potential buyers on Facebook Marketplace, you'll need to understand how the platform's algorithms work. The algorithm considers various factors when determining which listings to display, including relevance, engagement and seller reputation. Relevance: This is determined by the information included in the listing, such as product details and keywords. Engagement : This refers to how many users interact with the listing through likes, comments and shares. Seller reputation: This takes into account feedback from previous transactions and overall activity on Marketplace. Boost your listings with Facebook Ads Finally, one of the most effective ways to increase your online visibility is to use Facebook Ads to drive website traffic, or traffic to your Marketplace listing. If you know who your target audience is, you can target those potential customers with ads based on their interest. You’ll need to set specific ad parameters to increase the chances of your listings appearing in front of the right people, such as location, interests and demographics. Facebook Ads are a highly cost-effective advertising method and yield the highest ROI compared to other social media platforms. They’re also easily managed with online commerce platforms, such as those offered within Facebook Ads by Wix . That being said, poorly optimized ads could lead to a lower conversion rate and fewer sales. Understanding the best practices of Facebook Ads  could turn Facebook Marketplace into a significant sales channel. Here are some effective ways to increase the chances of customers clicking on your ads: Include a call-to-action (CTA): Let customers know what you want them to do after seeing the ad. CTAs  create a sense of urgency and direct customers where to go to learn more about your product. Share what you’re selling: The description must provide enough information on what you’re selling and why it’s better than similar products on the marketplace. Ensure it’s error-free: To encourage potential customers to engage with your ads, the copy should have no typos and proper grammar. Consider using a free grammar checker like Grammarly to double check your copy before launching your ad. The benefits of selling on Facebook Marketplace Facebook Marketplace offers numerous benefits for sellers, making it a popular platform for decluttering, earning extra income and reaching a wide audience. Here are some key advantages of selling on Facebook Marketplace: Vast audience:  With over 2.91 billion monthly active users, Facebook provides an extensive potential customer base for your items. Local reach:  Marketplace prioritizes listings based on proximity, allowing you to target buyers within your local community. Free listings:  Posting items for sale on Marketplace is free, eliminating upfront costs and maximizing your profit margin. Direct communication:  Connect directly with potential buyers through Facebook Messenger, facilitating negotiations and arrangements. Simplified transactions:  Marketplace streamlines the selling process, allowing you to arrange meetups and handle payments directly with buyers. Variety of products:  Sell a wide range of items, from furniture and electronics to clothing and vehicles, catering to diverse interests. Explore the vast possibilities, from selling a video game console, desktop computer or camera to vintage clothing flipping, to build a thriving customer base. Brand recognition:  Facebook's brand recognition and reputation add a layer of trust and familiarity for buyers. Mobile accessibility:  Manage your listings and communicate with buyers on the go using the Facebook mobile app. Community engagement:  Connect with buyers in your local community, fostering a sense of connection and trust. Sustainable practices:  Contribute to a circular economy by giving new life to pre-owned items and reducing waste. Rules for selling on Facebook marketplace Facebook Marketplace has established guidelines to ensure a safe and compliant experience for both buyers and sellers. Here are some key rules to follow when selling on Facebook Marketplace: Prohibited items:  Avoid listing items that are illegal, dangerous or violate Facebook's Community Standards. This includes items like drugs, weapons, counterfeit goods and regulated products. Accurate representation:  Provide accurate and truthful descriptions of your items, including their condition, features and any flaws. Use clear and high-quality photos that accurately represent the items. Responsible pricing:  Set fair and competitive prices for your items. Avoid misleading pricing tactics or price gouging. Respectful communication:  Communicate politely and professionally with potential buyers. Avoid discriminatory or offensive language. Safe transactions:  Arrange meetups in public places with good lighting and visibility. Consider bringing a friend or family member along for added safety. Payment methods:  Decide on acceptable payment methods, such as cash or electronic transfers. While conducting transactions, be cautious of payment methods like cashier's checks or money orders to maintain a secure and transparent process. Protect personal information:  Avoid sharing personal information like your home address or phone number with strangers. Use Facebook Messenger for communication. Report suspicious activity:  If you encounter suspicious behavior or potential scams, report them to Facebook and avoid engaging with those individuals. Stay vigilant:  Be aware of potential scams and avoid unrealistic offers or requests for personal information. Trust your instincts and don't hesitate to walk away from a deal if it feels unsafe. Community guidelines:  Adhere to Facebook's Community Guidelines and avoid engaging in prohibited activities, such as harassment, bullying or hate speech. Privacy policies: Facebook Marketplace operates within a framework that demands adherence to privacy policies, ensuring transparency in user profiles and behavior. Be attentive to compliance requirements, especially in areas related to surveillance, online advertising, and internet privacy. It's crucial to understand the importance of regulatory compliance and compliance requirements. By following these rules you can minimize risks and ensure a positive selling experience on Facebook Marketplace. Learn more: Amazon alternatives Can I sell products on Wix? How to build a marketplace website How to sell on Facebook Marketplace FAQ Is it worth selling on Facebook marketplace? Whether or not it's worth selling on Facebook Marketplace depends on various factors, including the type of products you are selling, your target audience and your overall business goals. Selling on Facebook can be a good choice if your target audience is active on Facebook as using Facebook Marketplace can be a valuable way to reach potential customers directly. It is also particularly beneficial for selling to a local audience, as it prioritizes nearby buyers. Unlike some other online marketplaces, Facebook Marketplace generally does not charge listing fees, making it cost-effective for sellers. At the same time listing products on Facebook Marketplace is relatively straightforward, making it accessible for sellers without extensive e-commerce experience. What are the disadvantages of selling on Facebook? Facebook Marketplace offers several benefits for sellers, but there are also some disadvantages to consider. Unlike dedicated e-Commerce platforms, Facebook Marketplace has limited targeting capabilities. Sellers may find it challenging to reach specific or niche audiences. At the same time due to the vast number of users and sellers on Facebook Marketplace, competition can be high, making it challenging to stand out and gain visibility for your products. Facebook Marketplace does not provide structured buyer protection or dispute resolution processes. This can lead to potential issues with fraudulent buyers or disputes over transactions. The user experience on Facebook Marketplace can vary significantly based on individual users' preferences and interactions. Some buyers may be less comfortable purchasing through this platform, affecting conversion rates and brand trust. How much does it cost to sell on Facebook? Selling on Facebook is generally free. The platform allows users to create personal profiles, business pages, and groups where they can list and sell items without incurring listing fees. However, if you choose to boost your posts or create targeted ads to reach a broader audience, Facebook offers paid advertising options. The cost of advertising on Facebook varies based on factors such as audience targeting, ad format, and ad duration. How do you get paid for selling items on Facebook? Payment for items sold on Facebook is typically arranged directly between the buyer and the seller. Facebook itself does not handle financial transactions for most person-to-person sales. Sellers often specify accepted payment methods in their listings, such as cash, bank transfers, or popular payment apps. For businesses using Facebook Shops, there may be integrated payment options where customers can make secure payments through credit cards or other payment methods. Facebook may facilitate transactions, and businesses may receive payments directly through their chosen payment gateway. How to sell things quickly on Facebook Marketplace? For those aiming to sell items quickly on Facebook Marketplace, several effective strategies can be employed. First, setting a competitive and reasonable price is essential, with research into similar listings aiding in determining market value. High-quality and detailed photos, showcasing items from various angles, enhance the appeal to potential buyers. Urgency can be promoted through language indicating limited availability or time-sensitive offers. Being responsive to messages and inquiries, regularly updating listings, and offering flexible meeting options, such as contactless pickup or convenient public locations, contribute to a faster selling process. Utilizing social proof, such as positive customer reviews from satisfied buyers, can also build trust and attract a broader customer base. How do I sell on Facebook Marketplace locally? Selling on Facebook Marketplace locally is a user-friendly process that begins by accessing the "Marketplace" tab on your Facebook account. To create a listing, click on "Create New Listing" and provide essential details about the item, including a title, description, price, and category. Indicate your preference for local transactions and set your location and delivery preferences. Once the listing is complete, review it for accuracy and post it to make it visible to potential buyers. What are some best practices for creating compelling listings on Facebook Marketplace? Prioritize high-quality images and videos that catch attention first of. Craft concise and engaging descriptions that highlight key benefits. Use strong calls to action that encourage engagement. Target your audience with relevant keywords and demographics and schedule your posts strategically for optimal reach - at the weekends when more people are on social media, for example. What's the best way to price items on Facebook Marketplace? You should research comparable items already listed on Facebook Marketplace to understand market value. Consider your item's condition, age, and brand before setting a price. Be realistic with your pricing and offer competitive pricing while factoring in your desired profit margin. How to handle low ball offers on Facebook Marketplace? Respond politely and professionally, acknowledging the offer but explaining your reasoning for the current price. Highlight the item's condition, unique features or market value. If the offer is significantly low, decline gracefully and offer a counteroffer if you're willing to negotiate. If you're not willing to budge, politely decline and move on.

Online advertising and marketing bring more business to your online store but they get expensive fast. What if you could spread the word about your brand while selling more online in the process? Online marketplaces offer the opportunity to do just that—showcasing your brand and merchandise on platforms that connect you with new and increasingly global audiences. What are online marketplaces? Regardless of their format or revenue model, online marketplaces typically offer: A single platform used by multiple sellers. Web hosting , transaction processing, and maintenance of the overall website interface. Depending on the platform, fulfillment services may also be on offer for additional fees. While this definition covers the basics, these days the lines are blurring. Search engine shopping destinations, like Google Shopping , display products from multiple sellers like a marketplace—but traditionally shoppers linked back to retailer sites to learn more and buy. For a more in-depth look at multichannel retailing , check out our guide. Now Google is offering its own payment functiona lity, edging closer to a true marketplace. Similarly, social networks have long featured product listings linked to eCommerce websites  in paid advertising—but Facebook, Instagram, Pinterest, Youtube and even TikTok now support transactions within their environments, blending with marketplaces to create new social commerce platforms and experiences (see our guides on how to sell on Facebook Marketplace  and how to sell on Youtube ). Learn more: Amazon alternatives Why sell on an online marketplace? Marketplaces are potentially beneficial for your business because: People use online marketplaces . The convenience of conducting a single transaction for a wide selection of items from multiple sellers is appealing. Of the top eight most-visited online retail  sites in 2020 by online monthly traffic, six were online marketplaces , generating 62% of eCommerce transactions  worldwide. The marketplace maintains the infrastructure. You get the use of an eCommerce site that has been developed and honed by someone else, enabling you to focus on your core business. Online marketplaces have international exposure. Many of the world’s most popular marketplaces serve audiences abroad, giving you a headache-free way to gain exposure across borders. While Amazon is strong in multiple regions, there are also regional players such as Mercado Libre in Latin America and Rakuten in Japan. Niche marketplaces attract targeted audiences. The explosion in online marketplaces means there are destinations for practically every type of niche interest, from high fashion to pet items to sustainable goods. If you find the right niche market, you can expose your products to many customers who are looking for what you have to sell. Leading online marketplaces While some of the best-known online selling sites  are run by the biggest names in retail, others are unaffiliated with established brands. Among the top marketplace destinations. Amazon The majority of goods sold on Amazon are from marketplace sellers in a wide array of categories, from beauty to electronics. Amazon is both a seller and a platform—that is, items from third-party retailers are featured alongside products Amazon sells itself. Those who are interested in learning how to sell on Amazon  can use Wix eCommerce’s native functionally to set up an Amazon shop . Walmart Marketplace Launched in 2009 (partially to compete with Amazon), Walmart’s marketplace now claims more than 100,000 sellers , helping fuel double-digit eCommerce  growth for the retail giant since the pandemic. After their application is approved, marketplace sellers can offer goods alongside products that are sold in Walmart stores. eBay Originally known as an online auction site for individuals to sell their used goods, eBay is now a popular platform for brands, with the majority of items selling for a fixed price using the “Buy It Now” option. eBay boasts more than 152 million buyers , with roughly half based in the United States. Selling on eBay  is included as a native sales channel  within Wix eCommerce. Niche online marketplaces While the biggest online marketplaces offer robust platforms and mass audiences, it can be easy to get lost in the crowd—making more focused niche sites an attractive alternative. These destinations are popular with consumers, with 42% of them having bought from a niche marketplace in 2021 . Among the top destinations: Etsy While Etsy sells a wide variety of merchandise—from 3D-printed knickknacks to colorful cloth face masks—the universal emphasis is on handcrafted items from small sellers. This gives it a niche appeal, despite having generated more than $330 million in quarterly sales at a scorching annual growth rate of 19%. Learn how to sell on Etsy . Wayfair Specializing in “home wares” from kitchen tools to bedding, Wayfair boasts more than 20 million customers and 12,000 suppliers . A careful seller selection process and thoughtful curation make Wayfair the top online destination for furniture in the United States. Newegg Since its launch in 2011, this tech-focused marketplace has grown to more than 40 million customers , who use the site to find electronics, entertainment media, games, and more. ASOS The British apparel retailer has expanded its offerings through a curated global marketplace featuring more than 800 independent designers  and sellers of vintage items. It’s among the top fashion marketplaces in a crowded field. Online marketplace trends Marketplaces aren’t just beneficial because they introduce your brand to new audiences. They’re also important to retailers who want to stay agile in a constantly-shifting eCommerce environment. Here are some leading trends that dovetail with marketplace initiatives: More variety, more agility The top 100 marketplaces generated  more than $2 trillion in sales in 2020 —a number likely to get more marketplace operators to enter the fray. Sellers are already bullish, with 53% of brands  saying that online marketplaces offer their best opportunity for growth. Marketplaces give merchants the ability to quickly realign with customers’ changing priorities, without significant overhead—a must-have heading into another year of uncertainty and changing conditions. Cryptocurrency and new payment methods soar In addition to credit cards and digital wallets, you should expect an increasing number of online marketplaces to allow payment in cryptocurrency, which is rising steeply in popularity. Paypal and other platforms already accept cryptocurrency , so if it’s a priority for your audience, partnering with a marketplace that enables payment in coins can help attract potential customers. Similarly, marketplaces may offer “buy now, pay later”  and other payment options that might be cumbersome for you to offer individually. When it comes to resale, consumers want authentication Interest in buying resale goods is at an all-time high, with second-hand site thredUP estimating that purchases of second-hand goods will double by 2025.  Marketplaces can help capitalize on this trend by providing an outlet for offering refurbished or returned merchandise at a discount, without eroding core brand pricing. At the same time, shoppers want their resale finds to be in good condition and authentic, requiring certification prior to resale. Online marketplaces have long grappled with issues surrounding counterfeiting, and newly minted standards can help bolster credibility. Selecting the right online marketplace strategy The options for selling on online marketplaces are nearly endless. But to maximize the benefits—both now and in the future—a sound marketplace strategy is a must. Here's a quick checklist to get you started. 01. Decide where you are going to sell Existing and potential customers can help focus your marketplace selections. You can also scout competitor marketplace listings to get an idea of popular destinations in your product category. 02. Understand the tradeoffs for each marketplace While marketplaces have much to offer, they bring their own challenges. Before formulating your product selection and pricing, be sure you understand: Popularity vs. competition. The biggest online marketplaces attract many shoppers, but they also have many sellers on the platform. This means you may not automatically achieve more visibility, and may even need to undertake added expenses like paid listings to win new business. Marketplace operator as ally vs. rival. Some online marketplaces not only stock items for sale, but they manufacture their own private-label goods, creating a potential conflict of interest with third-party sellers. Amazon has drawn criticism for copying marketplace best-sellers  and offering the new products via private label. This makes owning and retaining your own eCommerce real estate, like a Wix online store , incredibly important. New revenue vs. new customers.  Marketplace operators typically “own” the data of customers buying through their platforms—so while you may gain visibility and income, you may not have the opportunity to establish customer relationships. Base costs vs. add-ons. Marketplace fees vary for using the platform to list products: Amazon offers a monthly subscription option or a per-item fee charged up front, while Walmart charges a percentage of each sale. Other costs may accrue. Amazon’s algorithm prioritizes merchants using its fulfillment service, for example—meaning merchants must weigh those additional costs against the benefits of better visibility.   03. Pick products and set pricing With your true costs in hand, you can select which products you’ll sell and at what cost. Established best-sellers (products that align with popular categories) and unique gifts or sets are among the items to consider; the goal is to present offerings that are unique, without being so unusual as to be rarely searched and seen. 04. Create a rich product feed Each marketplace has its own parameters for how product images and text will be displayed. Carefully create your own product feed to take advantage of all the marketplace platform’s features. 05. Set and test your fulfillment process Larger marketplace platforms offer fulfillment services at an additional cost, which can be especially beneficial if your customers expect swifter delivery than you can manage independently. Fulfillment speed is often one of the criteria marketplace algorithms use to determine which listings earn more visibility, so be sure to test thoroughly whichever process you establish. 06. Ramp up customer service Most platforms monitor marketplace sellers’ response times to customer service questions and complaints, so give them prompt attention. 07. Execute, monitor and adjust Once you’ve launched your marketplace offerings, keep a close eye on sales, ad spending, and customer service, and use built-in reporting tools to track performance. Tweak product assortments, prices, or shipping options as needed—and always conduct a comprehensive review prior to big events, such as the peak holiday season. Read also: How to build a marketplace website

S tart selling with Wix eCommerce →   Get started with Dropshipping  today → If you're looking to get started with online selling , it's crucial to understand the eCommerce landscape you're getting into. Two major players dominate the online spelling space – eCommerce platforms and online marketplaces. But what are they and why is choosing the right one so important for your eCommerce business ? Get inspired by eCommerce web design  ideas. Ready to start your eCommerce journey? Now’s the perfect time to bring your vision to life. With Wix eCommerce, you have the tools to build a professional online store and create a website that captivates your audience, drives traffic and boosts sales. Take the first step and explore Wix eCommerce today. Make your mark online and turn your ideas into success. What is eCommerce? Ecommerce, short for electronic commerce, is a business model that lets you buy and sell goods or services using the internet. When you use an eCommerce platform , you're essentially running your own online store . This means you have an eCommerce website where customers can visit directly to browse and purchase your products. Learn more: How to start an online business What is a marketplace? Conversely, an online marketplace is like a large virtual mall. It's a platform where multiple sellers come together to offer their products. Think of giants like Amazon, eBay or Facebook Marketplace —these are places where you can find a vast array of items from different brands and businesses all in one spot. Learn more: Ecommerce vs. retail Ecommerce vs. marketplace: why choosing the right platform matters The choice between an eCommerce platform and a marketplace can significantly impact how you sell online . Each option comes with its own set of features, benefits and challenges that can align differently with your business goals. Learn more: eCommerce advantages and disadvantages Whether it's about having control over your brand, reaching more customers without significant marketing investments or scaling up your operations efficiently – picking the right path is important for your eCommerce business success. Understanding eCommerce platforms Ecommerce platforms are the backbone for many businesses that sell online. They provide the infrastructure needed to carry out sales transactions over the internet. But what exactly is an ecommerce platform and what are the pros and cons of using one? What is an eCommerce platform? An eCommerce website builder , like Wix, is a software solution that helps you start an online store . It's a comprehensive solution that manages everything from your website's design and product listings to payment processing and order fulfillment. With an eCommerce platform, you have a dedicated space on the web that represents your brand and allows customers to shop with you directly. Learn more: eCommerce vs brick and mortar Pros and cons of an eCommerce platform Choosing to create your own eCommerce site comes with several advantages and disadvantages. Here's what you need to consider: Pros Brand control : You have full control over how your brand is presented—from the website design to customer service. Customer data : Access to customer data, via in-built web analytics , allows for personalized marketing and better customer relationships. Customization : The ability to customize every aspect of your store, including features and integrations, to fit your business needs. No competition on the page : Unlike marketplaces, there are no competitors listed next to your products on your own site. Cons Initial setup : Setting up an eCommerce platform can be time-consuming and may require technical expertise. However, if you opt for a platform like Wix, this isn't necessarily the case. You can set up an online store quickly and easily. Upfront costs : There are upfront costs involved in the process of how to build a website , purchasing a domain name and other associated fees. These can also be mitigated depending on which platform you choose. With Wix, eCommerce paid plans start from $24 a month. Marketing efforts : You're responsible for driving traffic to your site through marketing efforts which can be costly and time-intensive. Maintenance : Ongoing maintenance of the website is necessary to ensure it runs smoothly and stays secure. This also varies between eCommerce platforms, with Wix for example, most of this maintenance is taken out of your hands by its robust web infrastructure, automatic backups and updates and advanced security features. Learn more about ecommerce management. Understanding online marketplaces While eCommerce platforms are similar to owning a standalone shop, online marketplaces offer a different approach to selling online. They're online sales environments where multiple sellers converge to offer their goods. Let's break down what an online marketplace is and the pros and cons of selling on one. What is an online marketplace? An online marketplace is a platform where third-party sellers can list their products or services for sale. It's a shared space that attracts a large number of customers looking for a variety of items. Marketplaces like Amazon, eBay and Facebook Marketplace are popular examples where you can find everything from books and electronics to handmade crafts. Learn more: How to sell on Amazon How to sell on eBay How to sell on Etsy How to build a marketplace website Pros and cons of an online marketplace Selling on an online marketplace comes with its own set of benefits and challenges that you should weigh before deciding if it's the right choice for your business. Pros Built-in customer base : Marketplaces have a ready-made audience, which means immediate exposure for your products. It's estimated that over 1 billion people use Facebook marketplace daily, that's a huge potential audience. Ease of use : They often provide simple tools for listing and managing products, making it easy to start selling quickly. Lower upfront costs : Typically, there's no need to pay for website development or hosting fees. Shared marketing efforts : Marketplaces invest in marketing and bring traffic to the platform for you. Cons Competition : Your products are listed alongside those of your competitors, which can drive down prices and margins. Limited branding : There's less opportunity to build your brand since the marketplace's branding is more prominent. Fees : Marketplaces charge fees for transactions, listings or subscriptions which can add up over time. Less control : You have less control over customer service, shipping, and returns as these may be governed by the marketplace's policies. Ecommerce vs. marketplace: differences and similarities When it comes to selling online, the choice between an eCommerce platform and a marketplace can be important to your selling success. Each has distinct features that can either enhance or limit your business's potential. Ownership and control With and eCommerce platform you own your website and have complete control over the customer experience, from browsing to checkout. But with a marketplace, they own the customer journey, which means you must adhere to their rules and processes. Traffic and audience engagement With an ecommerce platform, attracting traffic requires your own marketing efforts but you can engage with customers on a deeper level through personalized experiences. While marketplaces draw in a large audience without much effort on your part, engaging with those customers directly can be challenging due to platform restrictions. Marketing and brand recognition If you choose to build your store on an eCommerce platform, you have the freedom to implement any marketing strategy that aligns with your brand, helping you stand out in the market. On a marketplace, your marketing capabilities are limited by the marketplace's framework, which can make it harder for your brand to be recognized independently. eCommerce vs marketplace and which is right for your business Here are some factors to consider when selecting the right platform for your products and services, as well as tips on transitioning from a marketplace to your own eCommerce site. Product type : Certain products may perform better on marketplaces while others benefit from the branding of an ecommerce site. Business size : Smaller businesses might start on marketplaces due to lower upfront costs, whereas larger businesses might prefer the control of an eCommerce platform. Business goals : Consider long-term goals such as brand building, customer loyalty and scalability when choosing your platform. How to move from a marketplace to an eCommerce website For whatever reason, if you're looking to transition from selling via a marketplace to an online store of your own it's important to: Plan your move : Outline the steps needed for transition, including setting up your website and migrating product listings. Maintain customer relationships : Use customer data (where permissible) to inform your customers about the move and offer incentives for them to shop at your new site. Optimize your website : Ensure that your website is user-friendly, mobile-friendly and optimized for search engines. Leverage effective marketing strategies : Implement marketing campaigns to drive traffic to your new site and build brand awareness. Explore these eCommerce website examples for inspiration. The future of online selling Selling online is constantly evolving, with new technologies and consumer behaviors shaping the way businesses operate. Staying ahead of the curve is essential for success. Here are some predictions and trends that are likely to influence the future of eCommerce and marketplaces moving forward. Personalization : Tailoring the shopping experience to individual customer preferences will become increasingly important. Mobile commerce : With more consumers shopping on mobile devices, optimizing for mobile will be crucial. Social commerce : Platforms like Instagram and Facebook are making it easier to shop directly through social media. Sustainability : Eco-friendly practices and products are becoming a significant factor in consumer decision-making. Global growth : Ecommerce platforms will continue to break down geographical barriers, allowing for global sales opportunities. Subscription models : Subscription services are expected to increase, offering consumers convenience and businesses predictable revenue. Ecommerce vs. marketplaces FAQ Is Amazon an eCommerce platform or marketplace? Primarily known as an online marketplace, Amazon allows multiple sellers to offer their products. However, it also acts as an eCommerce business by selling products directly to consumers. Is eBay an eCommerce platform or marketplace? eBay is a true marketplace that facilitates consumer-to-consumer and business-to-consumer sales through its auction-style and direct purchase options. Is Facebook Marketplace an eCommerce platform or marketplace? It's a community-driven marketplace that enables users to buy and sell items locally. While it doesn't function as a traditional eCommerce site, it's part of the broader eCommerce ecosystem.

Turn your ideas into a website you love with Wix → Learning how to build a website is one of the most effective ways to attract more customers to your electrical business. Today’s customers search online before they hire, so your electrician website should quickly show what you offer, why you’re qualified and how to contact you. If you’re not sure where to start, this guide will walk you through how to make an electrician website that builds trust and helps you book more jobs. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. TL;DR: How to make an electrician website In this article, we'll guide you through the steps to creating a powerful electrician website, from choosing the right design to highlighting your unique skills, ensuring you reach new clients and enhance your business's visibility. Whether you're  starting a business  or are already established in the industry, these strategies will help boost your online presence. Top features of an electrician website Feature Why it matters Online booking Makes it easy for customers to schedule electrical services without calling, helping you secure more jobs. Service list Clearly explains the electrical services you offer so customers know you can handle their specific needs. Licensing and credentials Builds trust by showing you’re qualified to perform electrical work safely and professionally. Customer reviews Highlights real feedback from past clients, helping new customers feel confident choosing you. Contact info Keeps your phone number, email, address and contact form easy to find so people can reach you quickly. What is an electrician website? An electrician website is your online platform to showcase your services, whether it's residential, commercial or emergency, along with your qualifications and expertise, helping potential clients learn about your business and reach out. Share safety tips and educational resources to establish yourself as a trusted authority. This  type of website  inspires confidence and positions you as the go-to expert in the field. Ready to reach new heights with your electrician business? Discover the steps to success by learning  how to make a business website . How to make an electrician website in 10 steps Select a domain name and web host Pick a website builder and template  Add key pages and design List your service offerings Display your previous work and testimonials Highlight your contact information Set up an appointment scheduler Start a blog (optional) Optimize for local SEO Maintain your electrician website 01. Select a domain name and web host Your electrician website  domain name  is your online address. Choose a name that clearly conveys your services and location to your clients. For example, consider names like " CityElectricians.com " or " BestElectricsNY.com ." It should be memorable and relevant to your business. Avoid numbers and hyphens, as they can complicate searches. Incorporating local SEO strategies by including your city or region in the domain name can enhance your searchability to potential clients in your area. If you're struggling to select a domain name, try using a domain name generator . A  hosting website  is essential for storing and accessing your electrician website files. Ensuring  site reliability  is crucial. Choose a  hosting provider  with excellent  uptime  records, reliable customer support and  scalability  options. With the right domain and hosting, you can create an electrician website that is both accessible and reliable for your clients. Learn more about  what is a domain name  and get started with Wix’s  free web hosting . 02. Pick a website builder and template  Building a professional electrician website is now more accessible than ever, thanks to various  website builders . These platforms provide drag-and-drop interfaces, pre-designed templates and customizable options to simplify the website creation process. When selecting a platform, consider aspects such as cost and the features that best suit your needs as an electrician. Create an electrician website today with the  AI website builder . When selecting a  website template , choose one that matches your  branding  and the image you aim to project. Opt for clean designs with straightforward  site navigation  and mobile friendliness ( With Wix Studio you can create a responsive website  if it fits your needs.) A suitable template should be a foundation that you can personalize to showcase your service business and unique brand identity. Keep in mind, first impressions matter, so select a design that's both appealing and functional. Explore the customizable Wix  services and maintenance templates  today to get started. 03. Add key pages and design The  web design  of your electrician website plays a critical role in attracting and retaining visitors. Use a consistent  website color scheme  that aligns with your branding, such as blue and yellow, which conveys trust and energy without overwhelming visitors. Incorporate effective  typography  to enhance readability and visual appeal. Prioritize clean lines and an uncluttered  website layout  to ensure that visitors can easily navigate the site. Every  business website  should have several essential pages to provide visitors with a comprehensive understanding of your business and services. These include: Homepage  - Your homepage  is the first thing potential clients see when they visit your electrician website. It should be visually appealing, informative and capture their attention. About Us  - This page allows you to introduce yourself and your team, share your mission and values and establish trust with potential clients. Services  - Use this page to list the electrical services you offer and briefly describe each one's benefits. Testimonials  - Showcasing positive reviews from satisfied customers can build credibility for your business. Contact Us  - Make it easy for visitors to get in touch with you by including your contact information, such as phone number, email address and location. FAQs  - Consider including a page with frequently asked questions to provide answers to common inquiries and save time for both you and potential clients. Learn more: What is web design? 04. List your service offerings Your electrician website should have a dedicated page to showcase your services in detail. It's an opportunity to highlight your specific areas of expertise and how you can help potential clients with their electrical needs. Use this page to explain each service you provide, such as residential wiring, commercial electrical maintenance, lighting installation and emergency repair services. For transparency, consider adding price ranges for each service and include a call to action encouraging visitors to contact you for more details or a customized quote. Don't forget to highlight any specializations that differentiate you from other electricians. Do you provide cutting-edge solutions, historic building electrical repairs or are you available 24/7? Ensure these unique selling points are prominently featured. By clearly detailing your services, you help customers quickly grasp what you offer, making it easier for them to choose you for their electrical needs. 05. Display your previous work and client testimonials Adding a portfolio or gallery page to your electrician website can help potential clients visualize your work and the level of quality you provide. Showcase images of past projects, before-and-after comparisons or even videos to give visitors an in-depth look at what you can offer. This also allows them to determine if your style and capabilities align with their needs. Tip : Use a  photo resizer  to compress images without sacrificing quality and ensure they are optimized for the web. Additionally, consider displaying any positive reviews or testimonials from satisfied customers. Positive feedback from previous clients acts as social proof and can persuade potential clients to choose your services over competitors. Build a dedicated  web page  or strategically place customer quotes on relevant service pages. Create a dedicated page or strategically place customer quotes on relevant service pages. When choosing testimonials, include a variety of projects and clients to attract a wider audience. If possible, feature a mix of written and video testimonials for a more engaging user experience design . Tip : Use an  online video maker to create professional-looking videos without the need for expensive software or technical skills. 06. Highlight your contact information Your electrician website should make it easy for potential clients to contact you. Ensure your contact information, including phone number, business email address  and location, is prominently displayed on every page of your website. Clients often need electricians in urgent situations, so easy access to this information can be a deciding factor in choosing your services. Create a dedicated contact page with  online forms  that visitors can fill out to reach you directly. This also allows you to collect their information for future  marketing strategies . Additionally, consider adding a live chat option or a  business phone number  that customers can click-to-call from their mobile devices for quick support. 07. Set up an appointment scheduler Streamline your business by setting up an  appointment scheduler  on your electrician website. This allows clients to book appointments with you directly, saving time and effort for both parties. By automating this process, you can focus on providing excellent service to existing clients while new ones book appointments in real-time. No more playing phone or email tag means more time spent working for your clients and building relationships. Choose a scheduling tool that integrates with your website builder, is user-friendly and allows for customization. Offer multiple time slots, send confirmation emails or text reminders to clients. All these features add value to improve website user experience . 08. Start a blog (optional) Starting a blog  is a great way to share your expertise and establish yourself as an authority in the electrician industry. By consistently creating valuable content, you can attract more visitors to your site and potentially convert them into customers. Consider writing blog posts about common electrical issues, energy-saving tips or updates on industry advancements. You can also use this platform to promote any special offers or new services you may be offering. Just make sure to regularly update your  online blog  with fresh content and optimize it for search engines (SEO) to increase its reach. 09. Optimize for local SEO As an electrician, focus on reaching customers in your area. Optimize your electrician website for local SEO to boost visibility among potential clients nearby. Clearly outline your service area, whether it's a city, region or broader location. Including a service area map helps visitors quickly see if you can meet their needs, avoiding confusion or unnecessary inquiries from outside your range. Make sure to include location-specific keywords in your website content, such as the city or region you serve. Additionally, claim and update your business listing on Google My Business and other online directories. This will help improve your search engine ranking and make it easier for potential clients to find you when searching for electricians in their area. Tip : Leverage insights from the  Wix SEO Learning Hub  to deepen your understanding of search engine optimization strategies to take advantage of the built-in  SEO features  on your Wix site. 10. Maintain your electrician website Once your electrician website is live, it's important to regularly update and maintain it. Ensure all information, including services offered, contact information and pricing, is accurate and up-to-date. Keep up to date with your booking tool and be sure to get back to customers immediately after they contact you. If you add new services or make changes to existing ones, reflect these on your site to avoid confusion for potential clients. It's also a good idea to periodically check for any broken links or technical issues and resolve them promptly. Regularly updating your blog with fresh content can also help improve your search engine ranking and attract more visitors to your site. Tip : Your Wix site comes with  Wix analytics  to help you track visitors, their behaviors and your site's overall impact. Electrician website examples Remember that your electrician website should showcase your unique brand and services. Embrace creativity to make it truly yours. For inspiration and  website ideas , explore these  electrician websites created with Wix. Electrical Plus Electrical Plus  has been providing trusted electrician services in Chester, Delaware, and Montgomery Counties since 2006. . The website is a testament to their excellence, featuring a stunning photo gallery that showcases a diverse range of completed projects, highlighting their craftsmanship and attention to detail. Visitors can also benefit from a comprehensive FAQ page, reflecting the company's dedication to transparency and customer support. Additionally, their community involvement page underscores their commitment to giving back, fostering  strong community connections, making them a trusted name in the community. I&R Electrical Services I&R Electrical Services LLC , based in Tampa,  has a website thoughtfully designed with a comprehensive landing page that ensures easy navigation, making it simple for visitors to find the services they need. A dedicated testimonial page highlights the exceptional customer satisfaction that sets I&R Electrical Services apart, while the project page showcases the diverse array of successful projects completed over the years. Electrician Near Me Experts Electrician Near Me Experts LLC  is a trusted electrical service provider for Richardson, Plano, McKinney, and surrounding areas, offering a broad spectrum of expertise. The company's website is designed for user convenience, clearly differentiating between residential and commercial services to cater to diverse client needs. The homepage showcases testimonials that reflect their commitment to customer satisfaction, alongside a section dedicated to news and tips for informed decision-making. A service area map provides clarity on their extensive coverage, while contact information is prominently displayed for easy access. Problem Solved Electric Problem Solved Electric  website enhances customer convenience by offering online booking options and live chat, making it easy for clients to schedule services and get immediate assistance. This user-friendly feature allows customers to select their preferred service times without the hassle of phone calls. The clear and descriptive services page showcases their wide range of offerings, from electrical panel upgrades to generator installation and repair. Why you need an electrician website for your business A professional and informative electrician website can greatly enhance your business. Building an online presence is crucial to fully take advantage of the following opportunities: Establishes credibility:  A well-designed and informative website can boost your credibility and demonstrate your professionalism to potential customers. Increases visibility:  A website allows you to reach a wider audience and attract new clients through online searches. Saves time and money:  Having a website can reduce the need for traditional forms of advertising, saving both time and money. Showcases services:  Your website is an excellent platform to showcase your services and highlight what sets you apart from other electricians. Provides customer support:  You can use your website to provide valuable information and resources to customers, such as safety tips or FAQs, improving their overall experience with your business. How to make an electrician website FAQ Are there any legal considerations to keep in mind when creating an electrical company website? Yes, there are a few legal considerations to keep in mind when creating an electrician website. These may include obtaining the necessary permits and licenses for your business, complying with any local or state regulations regarding advertising and marketing  for electricians and ensuring that all content on your website is accurate and not misleading. Do I need technical skills to create an electrician website? No, you do not need technical skills to create an electrician website. With the help of a  drag and drop website builder  like Wix, you can easily create a professional-looking site without any coding or website design  experience. How much does it cost to create an electrician website? The cost of creating an electrician website varies depending on the website builder or  web designer  you choose, as well as the features and design elements you include. Using an  html website builder  like Wix can cost anywhere from $14 to $35 per month, while hiring a professional web designer can range from a few hundred to several thousand dollars. How can social media integration enhance the effectiveness of an electrician website? Social media integration can enhance the effectiveness of an electrician website in several ways. Firstly, it allows you to reach a wider audience by promoting your services and content on social media platforms like Facebook, Instagram and Twitter.  Create images for social media  and integrate social media feeds or share buttons on your site to help increase engagement and allows visitors to easily follow or share your business with others. How can I accept payments on my electrician website? To  accept payments  on your electrician website, consider integrating a secure online payment gateway that allows customers to pay for services directly through the site. Platforms like Wix offer tools for adding payment options, including credit card transactions, digital wallets like PayPal or Stripe and even bank transfers. Ensure that the checkout process is user-friendly and secure, using SSL certificates to protect sensitive information. Additionally, providing multiple payment methods can increase conversion rates by offering customers flexibility and convenience in choosing their preferred way to pay. Other types of websites to create How to make an art portfolio How to make a winery website How to make an auto repair website How to make a bakery website How to make a booking website How to make a car dealership website How to make a car rental website How to make a car wash website How to make a carpenter website How to make a church website How to make a coaching website How to make a construction website How to make a consulting website How to make a dance studio website How to make a dog breeder website How to make a donation website How to make a fashion website How to make a finance website How to make a florist website How to make a furniture website How to make a gaming website How to make a handyman website How to make an interior design website How to make a landscaping website How to make a laundromat website How to make a locksmith website How to make a medical website How to make a pet business website How to make a plumbing website How to make a real estate website How to make a sports website How to make a subscription website How to make a taxi service website How to make a toy website How to make a trucking website How to make a vacation rental website How to make a veterinary website How to make a website for bookkeeping How to make a therapist website

Turning your idea into a business? Start with a domain name→ How often has your guidance helped people achieve specific goals? If frequently, starting your own coaching business could be the perfect decision. The coaching industry is full of opportunities for financial growth. Wondering how to start a business in this space? Building a successful business requires a well-thought-out and practical plan. In this guide, we’ll explore how profitable coaching is, highlight different types of coaching and lay out a step-by-step strategy on how to start a coaching business. Launch your coaching business online with a life coach website builder designed for you. Thinking about starting a business? Lock down your brand’s domain before someone else does. Wix makes it easy to get your domain, email, hosting and SSL all in one place. Plus you'll get 24/7 support every step of the way. What is a coaching business? A coaching business is a service-based business  where an expert provides guidance to individuals seeking to develop a skill, improve their lives or reach certain milestones.  You can provide coaching services in several fields, including sports, business, etiquette and even parenting. Regardless of the niche, a coaching business aims to help individuals reach their full potential. Why start a coaching business? The coaching industry is growing at a fast pace, with millions of people—from students to business owners—seeking specialized guidance. The U.S. life coaching market is expected to hit $2.1 billion by 2030  with a steady growth rate of 4.85%. Starting a coaching business can be one of the most fulfilling ways to make a living, both financially and personally. It’s a flexible setup with plenty of ways to earn—one-on-one sessions, group programs, courses or even selling ebooks and templates. Make money as a coach  on your terms—work from anywhere, set your own schedule, and build your business in a way that works for your lifestyle. As more people look for guidance in areas like health, career, mindset and business, the demand keeps rising, along with your potential income. You should also consider coaching if you love sharing knowledge or you’ve always wanted to start a service business .  How to start a coaching business in 13 steps 1. Establish your target audience and niche 2. Create a business plan 3. Set up your business structure or model 4. Create a website and brand your business 5. Obtain financing or capital 6. Set up accounting and bookkeeping systems 7. Outline pricing and service packages 8. Choose an appropriate location 9. Source equipment and costs 10. Get proper registration and licenses 11. Create a marketing strategy for your business 12. Expand your network to acquire clients 13. Invest in personal growth and business development 01. Establish your target audience and niche Establishing your niche early on helps you gain credibility in the coaching industry. To narrow down your niche selection, choose a subject area that you like and also have experience in. Think about researching your ideal clients when choosing your ideal services and field. Once you’ve chosen your niche, define your target audience . Consider the age, income and other demographic characteristics of the people you want to target. Say you run a career coaching business. Your target market can be individuals aged eighteen to 25 who’ve just graduated from high school or college and need help with career planning. Similarly, Phase 20 helps women in their 20s and 30s to claim their senior titles and earn six-figure salaries (for more, check out ' How this career coach quit the corporate world for solopreneur success .'). Ultimately, your target customers are people who need guidance in your area of expertise and are willing to pay for it. 02. Create a business plan A business plan is a living document that outlines your goals, niche and ideal client profile. It should also include your marketing strategies and financial projections, as well as data from market research and competitive analysis. Creating a business plan  helps you to set a definite course for your coaching business and also identifies any potential hiccups early on. 03. Set up your business structure or model There are several business structure options to choose from when starting your coaching business. These include a limited liability company (LLC) , corporation , partnership  and sole proprietorship .  Learn more: How to start an LLC in Massachusetts Each business structure has its perks in terms of legalities and taxes. Carefully study each option and choose the one that’s most suitable for your business operations. 04. Create a website and brand your business A coaching business website serves as a single-point information center for all your clients. Use a website builder like Wix to create a coaching website . Remember to include the business name, details of the services you provide, messaging channels and pricing plans. Check out these coaching websites for inspiration. Choose from one of the several coaching templates  by Wix for quick and easy website design. 05. Obtain financing or capital Before starting your coaching business, you need to decide how to secure funds for all business operations. Financing options include applying for loans, reaching out to investors and involving more partners. Calculate the business costs before looking for financing sources. Include marketing, website creation, business registration and equipment costs when estimating the budget. You can also bootstrap the business  by investing personal savings or funds from family and friends. Learn more: How to get a business loan 10 business startup costs 06. Set up accounting and bookkeeping systems Keep track of all business expenditures, revenue and profits, as this helps you evaluate your profitability. While you can streamline financial tracking with reliable bookkeeping systems and accounting software, you can hire accountants to ease the load. 07. Outline pricing and service packages While you want to set competitive prices, you also want to charge enough to cover the cost of running your business. The price of coaching services varies based on your niche, audience, experience and the number of sessions you offer. You might need to build first your coaching framework in order to understand the full range of services you plan to offer. It should also detail your processes and coaching philosophy. For instance, a business coach in the U.S. charges $40 per hour  on average. However, a life coach charges less than half of that, at an average of $18 per hour . You can charge per session, per course or per month depending on your business goals and customer needs. Research your coaching niche to understand how much your prospects are willing to pay for your services. 08. Choose an appropriate location You can conduct coaching programs both in person and online. For in-person coaching, choose a location that’s easily accessible to you and your clients. Make sure the location has a peaceful and positive ambience that’s suitable for coaching sessions. If you’re starting an online coaching business, you can choose to host recorded sessions, webinars and podcasts on your business website. Use tools like Zoom and Google Meet to provide one-on-one coaching to clients.  Even with an online coaching business, opt for locations where you can peacefully record the classes or conduct live sessions with clients. 09. Source equipment and costs Sourcing high-quality equipment within your budget is a crucial part of starting a small business. For online sessions, you’ll need cameras, microphones, computers and editing software. In-person coaching requires comfortable chairs, tables and other office supplies. You’ll also need to invest in the right coaching software and high-speed internet. Consider these expenses and research multiple vendors to get the best equipment at affordable prices. 10. Get proper registration and licenses Business registration laws and regulations vary based on location. Check with the local authorities to understand how to start a coaching business in your city.  Register your business name and obtain the necessary licenses  from the right departments to make your coaching business a legal entity. Also, make sure your venture is compliant with relevant laws. Learn more: How to register a business in the U.S. 11. Create a marketing strategy for your business You’ll need to create awareness about your coaching business before its official launch. Email marketing and paid advertising are some of the most effective strategies to consider. You can also invest in content marketing, using search engine optimization (SEO) to boost your organic reach.  Social media marketing is another strategy that can help you improve your reach. This involves promoting your brand on Instagram, LinkedIn and other social media platforms to attract new clients. 12. Expand your network to acquire clients for sales Word of mouth is a strong source of new clients in every industry. Many coaches gain new clients through recommendations from previous clients or other coaches in the industry, which requires a strong professional network. You can expand your network by connecting with other coaches on social media, attending networking events and creating a referral program. Starting a successful coaching business means you'll need also to commit to growing and learning as a stronger coach and business owner. Development of both roles will need to grow together. 13. Invest in personal growth and business development Even as a coach, you need to invest in personal growth to fully meet customers’ needs. The best way to do this is by enrolling in professional courses and attending industry events, where you learn from successful coaches. In addition to this, you can also offer trial coaching sessions. Request feedback from attendees after each session—this lets you measure your performance. Once you know what you’re doing right and where you need to improve, you can further refine your coaching skills, setting up your business for long-term success. Types of coaching businesses Almost every activity provides an opportunity to start a coaching business. Here are some popular options to choose from: Life coaching: Helping individuals find fulfillment in their careers, relationships, physical and emotional well-being and other life aspects. Business coaching: Guiding entrepreneurs to develop better strategies, achieve business goals and enhance productivity. Sales coaching: Making sales reps more skilled in customer acquisition and retention and improving their overall performance. Relationship coaching:  Fostering healthy relationships by helping couples build trust and improve communication. Parenting coaching: Helping clients navigate the various stages of parenthood and build healthy relationships with their children. Transformational coaching: Guiding individuals to make major life changes related to behaviors, beliefs, habits and personal growth. Health coaching:  Guiding clients to manage health challenges and make lifestyle changes that improve their overall wellness. Mindfulness coaching:  Teaching techniques for emotional regulation to relieve stress and improve emotional well-being. Grief coaching: Guiding individuals to cope with tragic events, such as a job loss, a terminal illness or the death of a loved one. Legacy coaching:  Helping clients explore their life purposes, values and goals to leave a lasting positive influence on future generations. Regardless of your niche, you can choose between in-person, online and hybrid coaching. Consider hosting one-on-one sessions if your clients need more privacy. Group coaching sessions are ideal for people who are working towards the same goal. Tips for operating a coaching business The above strategies are helpful for learning how to start a coaching business. However, managing the venture requires some time-tested best practices. Offer diverse options: Create multiple coaching packages to meet the needs of different clients. For example, you can provide a 20-session package for high-end clients and a three-session trial package for people who are looking for cost-effective services. Provide exceptional customer experiences: Each client has their own goals and might define success differently. Find out what they hope to achieve, then tailor the program to their needs. Tips for promoting your coaching business Besides implementing the most effective marketing strategies, there are other things you’ll need to do to acquire new clients. Ask for testimonials: Collect testimonials from satisfied clients. Display these reviews on your website and promote them on social networks to attract new clients.  Keep your branding consistent: Use Wix’s logo maker  and business name generator  to create branding elements for your coaching business. Always use the same logo, brand colors and fonts across all sales and marketing channels. Attend industry events: Attending industry events helps you connect with experts, meet potential clients and expand your clientele through referrals. Successful coaching businesses on Wix Denise Murray Denise Murray is a health and wellness coach based in Texas. Her website displays a detailed description of her services, a contact form, location details and links to her social media accounts. Courageous Careers Courageous Careers is a New York-based product marketing career coaching business owned by Yi Lin Pei. The website offers transformative programs, showcases client testimonials and provides a subscription link to a free career growth newsletter. Check out more service business examples  to get inspiration for your coaching business website. Benefits of starting a coaching business Starting a coaching business can be a rewarding experience if you love guiding others or have always wanted to be your own boss. A coaching business offers these benefits: Flexibility: You have the freedom to set your own hours and work at your preferred location. With online coaching, you can even work from home. Self-fulfillment:  By coaching others, you’re essentially using your knowledge and experience to make a difference in their lives. When you witness the success of your clients, it creates a fulfilling experience. Personal development:  A coaching business also allows you to unlock new levels of personal development as you teach clients and learn from industry experts. Supplemental income:  Even if you have a full-time job, you can start a coaching business as a side hustle to earn additional income. Challenges of operating a coaching business Like any other startup, running a successful coaching business also involves certain challenges. Major roadblocks include finding clients and building a reputation in the already competitive industry. You’ll also need to secure initial funding, which requires convincing third parties to invest in your new business. In addition to these, you’ll need to acknowledge your work capacity. While you adjust to your new business, it’s best to set realistic working hours and take up a fixed number of clients, based on your capacity. You can raise your limits as you get used to running a coaching business. How profitable is a coaching business? The profitability of a coaching business depends on its location, niche and target market. For example, a business coach in the U.S. makes around $184,000 per year , while a parenting coach earns an average of $105,000 yearly . Before starting a coaching business, conduct thorough market research to know which niche is profitable in your location. How to start a coaching business FAQ How much does it cost to start a coaching business? The cost of starting a life coaching business can vary depending on the location and niche. You can estimate the average startup cost by summing up the expenses that apply to you: Office rent and utilities Software subscription fees and licenses Tables, chairs and other furniture Computers, microphones, cameras and other recording equipment Website creation and marketing Salaries of staff members Is a coaching business profitable? Yes, a coaching business can be profitable with the right strategy and niche selection. Make sure to research the market, choose an audience that’s interested in your services and keep tabs on industry trends. Is starting a coaching business worth it? If you’re experienced in a particular field and love to guide others, starting a coaching business can be worth it. You get to earn money while doing something you enjoy. Plus, you’ll be your own boss and work at your own pace, even from home. How do you get paid for coaching? You can get paid for coaching in multiple ways—through card payments, cash and mobile wallets. You also get to decide your payment frequency. You can charge clients per session, set up monthly recurring payments or create customized packages depending on client needs. Is it easy to get coaching clients? Getting coaching clients depends on your niche, expertise and years of experience. It also depends on the effectiveness of your marketing tactics. For example, a seasoned coach with fifteen years of experience may get clients from referrals alone. However, if you’re just starting out, you’ll need to attract new clients through digital marketing, including both free and paid strategies. What type of coaching makes the most money? All coaching types can bring in substantial profits. Your earnings depend on the demand for your services and the kind of audience you choose. If you target high-income individuals or focus on one-on-one coaching, there’s greater potential to earn more profits. What are some popular coaching niches? Popular coaching business niches include: Life coaching Business coaching Parenting coaching Student coaching Executive coaching Career coaching Health and wellness coaching Financial coaching How to start a coaching business in a specific state The basics of starting a coaching business are the same everywhere. However, the legalities may differ from state to state. Here are a few handy resources that’ll guide you on how to start a coaching business in specific states: How to start a business in South Carolina How to start a business in Georgia How to start a business in Connecticut How to start a business in Virginia How to start a business in Pennsylvania How to start a business in Maryland

Improving your social media presence comes with plenty of benefits. If you’re going to make a website for your business, you’ll want to optimize your social media channels to drive traffic to your site. Not only that, but an increased social presence helps create brand awareness and reach new clients. Instead of posting randomly on your social channels, look for specific ways to improve your social media presence. Here, we’ll introduce you to 13 different methods that any business can use to start increasing its presence. What is social media presence? Social media presence refers to how present your brand is on social media platforms. Beyond just how visible your brand is on social media channels, it also refers to how a company portrays itself through social media. This type of presence is important to the growth of your brand since it helps you establish your company’s identity and makes your brand appear more trustworthy and credible. It's an integral part of your social networking efforts . With more trust, you can better develop a lasting relationship with your audience as a social media influencer or business owner. Why is social media presence important? Social media presence is crucial for businesses, organizations, and individuals in today's digital landscape. It offers a powerful platform for connecting with audiences, building brand awareness, and achieving marketing goals. Here are some key reasons why social media presence matters: Brand awareness: Social media provides a direct channel to reach a wide audience, increasing brand visibility and recognition. Consistent engagement helps establish a strong brand identity and keeps your brand top-of-mind among potential customers. Customer engagement: Social media allows for direct interaction with customers, fostering relationships, addressing concerns and gathering valuable feedback. It creates a two-way communication channel that strengthens customer loyalty and builds a sense of community. Targeted marketing: Social media platforms offer sophisticated targeting options, enabling businesses to reach specific demographics, interests and behaviors. This allows for personalized messaging and effective ad campaigns that drive conversions. Content marketing: Social media provides a platform for sharing engaging content, including blog posts, videos, images and infographics. It's an opportunity to tell your brand's story, showcase expertise and attract a wider audience. Reputation management: Social media plays a significant role in reputation management. It allows for proactive communication, addressing issues promptly and responding to feedback. Positive interactions enhance brand reputation and build trust. Competitor analysis: Social media provides a wealth of information about competitors, industry trends and consumer preferences. Monitoring social conversations offers valuable insights for strategic decision-making and product development. Lead generation: Social media can be a powerful tool for generating leads and driving sales. Targeted campaigns, engaging content and strategic partnerships can convert followers into customers. Customer service: Social media offers an additional channel for providing customer service and support. Addressing inquiries, resolving issues and offering assistance can enhance customer satisfaction and loyalty. Community building: Social media fosters a sense of community among customers and brand advocates. Building relationships with influencers can amplify brand messaging and reach new audiences. Real-time communication: Social media allows for real-time communication, responding to trends and engaging with current events. It's an opportunity to demonstrate brand relevance and connect with audiences on a timely basis. Social media presence is essential for businesses and individuals to thrive in today's connected world. By leveraging social media effectively, you can build a strong brand, engage with customers, achieve marketing goals and gain a competitive edge. 13 ways to build your social media presence Identify your social media goals Get to know your audience Learn how to engage your audience Stay on brand Be authentic Create a social media posting calendar Branch out to new platforms Stay relevant with current events Make sure not all posts are promotional Strive for relationships, not followers Highlight user-generated content Take advantage of new features Post consistently 01. Identify your social media goals Before you begin putting any of your social media marketing plans into action, it’s important that you establish your goals. A good way to do this is to set SMART goals for specific milestones you’d like to accomplish. Let’s take a look at how you might apply SMART goals to increasing your social media presence. As an example of a goal you might have, you might say you want to drive 20% more traffic to your website through your social channels. Setting your goal will look something like this: Specific: Increase traffic to our website with targeted ads on Instagram. Measurable: We’ll monitor metrics on Google Analytics to see the sources of traffic coming to our website. Achievable: Our goal of 20% is realistic based on our budget and timeline. Relevant: This goal will not only bring more traffic to our site but make our brand more visible on social media. Time-bound: We’re setting ourselves a deadline to reach this goal by the end of the next quarter. Setting your goals early on in your social media strategy will help guide you moving forward and gives purpose to each post that you upload. 02. Get to know your audience As a brand, one of your objectives should be getting to know your audience well since this will allow you to create tailored content that’s more likely to grab their attention and gain their trust. You want to know your end user’s interests, what social platforms they use most regularly and what problems they’re facing that your brand can help solve. An excellent way to start getting to know your clients is to create a buyer persona, which is a profile of your ideal target customer that encompasses all of these elements. To help you get audience insights, pay attention to the metrics provided by social media channels as well as social media analytics dashboards, such as Google Analytics. Look at demographics, age, interests, and the platforms they use to see if there are any trends you can pick up on to fine-tune your target audience. You can also deploy social listening , buzz monitoring and online reputation management , which will help you understand how users are talking about and engaging with your brand on social media. 03. Learn how to engage your audience Pay attention to your audience’s reactions, or lack thereof, anytime you post something on social media. Regardless of the platform it’s on, every post should have a goal of engaging your audience by having them take action. Whether that’s liking an image, watching a video, leaving a comment, or clicking on a link, you want your audience to be as engaged as possible. Pay attention to the type of content your audience finds most engaging and the content that elicits less of a response so that you learn where to focus your efforts. A good way to increase social media engagement is to provide your audience with an easy action to complete. That could be responding to a poll in an Instagram story or leaving their questions for a Q&A session. Here’s how home design brand, Modsy, gets its audience to comment on its Instagram posts by asking them to leave a comment on which design they like best. This engagement method is easy to recreate and it’s a great way to get your audience used to commenting on your social media posts. As a bonus, by analyzing their responses to a question like “Which do you like best,” you’re learning more about your audience’s tastes and preferences, which helps you create social media content and products they’ll love in the future. Learn more: What is Brat? 04. Stay on brand We’ve talked a lot about catering to your audience’s preferences on social media, but the key is finding a way to do this while still being true to your brand. Your brand’s voice and aesthetic are very important on social media, so you want to ensure that each piece of content you release is in line with your branding. Make sure that your social media branding , such as your writing voice, aesthetic, image, and messaging, is uniform across all of your channels. Learn more about social media image sizes to get started. 05. Be authentic Your followers want to interact with a brand that’s human and authentic. There are a lot of ways you can come across as authentic on social media. You can speak to your clients like they’re friends, you can present your employees on your social pages to give a face to your brand, talk about your brand’s beginnings and history, and admit when your company did something wrong or apologize for mistakes. A mix of these things will allow your customers to see you as human instead of just a brand, allowing them to deepen their connection with your company. Skylar Grace, a clothing brand built on Wix, exemplifies this on its Instagram profile. The opening line, “Hey bestie! So glad ur here,” is anything but dry and stuffy and makes customers feel like they’re friends with the brand. The company’s owner, Skylar, also appears in a lot of the company’s posts in the clothes, which helps customers put a face to the brand. 06. Create a social media posting calendar Create a social media calendar that encompasses posts across all the social platforms that you’re using. This will help you stay consistent with your posts, pre-plan any content in advance that’s seasonal or holiday-themed, and it will help you avoid posting repetitive or last-minute content. Having a posting schedule is also a good way to map out your strategy and create and schedule content that’s aligned with your goals. Especially if you’re posting to multiple social channels, you want to make sure your content is coordinated on each platform and that you don’t have any large posting gaps. 07. Branch out to new platforms You might start with the usual suspects like Facebook and Instagram marketing because they’re the most popular social media platforms, but once you get going, you should consider branching out to other social networks. Once you know your audience better, you might find out they prefer long-form video content over images, so it would be in your best interest to start creating content on YouTube. Or, maybe your audience is made up of more business professionals that aren’t on apps like Tik Tok or Instagram, so you want to reach them on LinkedIn. There are a number of social media networks you might consider using, like: Twitter Pinterest LinkedIn (learn more about LinkedIn marketing ) Snapchat Tik Tok YouTube Instagram Facebook Depending on your industry, the type of content you create and your audience’s preferences, try and choose a few new platforms to test out engagement. Pro tip: You can use a link in bio tool like Hopp by Wix to generate engagement towards all of your social media channels by linking to them from one designated URL. 08. Stay relevant with current events Audiences want to know that brands are aware of the world around them. In a study, 66% of respondents said that they want brands to take a public stand on social issues. Many brands are hesitant to take a stance when it comes to controversial political and social issues as they don’t want to alienate any portion of their customers. Sometimes, staying relevant with current events has nothing to do with promoting your own brand but rather showing solidarity with a movement. Nike’s “For Once, Just Don’t Do It” anti-racism video is a good example of this and shows how a brand can still stay authentic to its voice, engage its audience, and partake in a social conversation. You can also post on social media about any commitments you’ve made to external organizations or within your own company when it comes to things like becoming more sustainable, hiring more diverse employees, or donating to a cause that’s important to your company. 09. Make sure not all posts are promotional To help you come across more authentic, mix your promotional posts with other types of content. You want to intersperse more “salesy” posts with other social media ideas such as user-generated content or light-hearted videos or photos that don’t have a promotional angle. Additionally, you want to create posts or engage with customers on social media in a way that focuses on helping them, not necessarily selling to them. This can look like answering their comments on social media, showing how to use your product or service in a specific way, or encouraging your audience to reach out on social media with their questions. Learn more: How to design social media graphics . 10. Strive for relationships, not followers Having a lot of followers might get you access to extra features on platforms like clickable links on Instagram Stories, but getting more Instagram followers shouldn’t be your only goal. Instead, double down on fostering relationships with the followers you have and creating new ones. Social media is your venue to communicate with your customers. This is where you’ll convert followers into brand ambassadors, connect with your audience in a way that instills trust, and talk to them directly. It’s better to have a smaller following with highly engaged followers than to have a larger number of followers that don’t interact with you. So, by focusing on growing your relationship with your audience, you’ll be able to increase your brand’s engagement on social media. 11. Highlight user-generated content Whether it’s through influencers or just clients who were happy with their purchase and shared it online, these are the types of posts you should be highlighting to the rest of your audience. As we saw earlier, user-generated content helps you change the pace from self promotional content, but aside from that, it also makes your brand look more trustworthy and authentic. When other clients see positive experiences from your customers on social media, they’ll be more likely to trust your brand. Since this is also very engaging for your followers and helps you make connections with clients who have posted about your brand online, they’ll also become more loyal. Wix user Timber & Jack , regularly reposts photos on its Instagram feed that were posted or taken by customers or influencers. These photos are still aesthetically fitting to the brand’s page. They also showcase how real customers wear the brand’s products in a way that fits with the company’s image. 12. Take advantage of new features Social media platforms are always evolving in order to stay fresh and exciting. A best practice is to embrace new features on each platform and stay ahead of the curb. Sometimes, the new features may be tricky to get comfortable with, but you can make your brand stand out online if you find creative ways to use them. Instagram is a great example of a channel that constantly releases new features. To most, this platform is viewed as a photo-sharing app, but recently, the app has added many new tools, like Instagram Reels and Shopping, that make it more of a video-sharing app. When it comes to new features, social channels algorithms often favor accounts using them over older ones, so it’s in your best interest to get on board with the trends as early as possible. Dogs of Charm City , a community for pet owners, has embraced many of Instagram’s newer features on its profile. By using a mix of post types like images, carousels, Reels, IGTV videos, and even shoppable items, the company is staying relevant to both the platform and its audience. More than that, it also breaks up the monotony of posting the same type of content all the time. 13. Post consistently Finally, for any of these social media marketing tips to work and help you improve your social media presence, you need to be posting consistently on any platform your brand is active on. Find a posting frequency that you and your audience are both happy with and make sure you release new content according to that schedule. That might mean posting every day around the same time or even having specialized posts for different days of the week, such as posting user-generated content on Fridays or new product launches on Mondays. Reaching your goals for increasing your social media presence won’t happen overnight, but if you’re consistent with your posting and remain active on all your channels, you’ll find that you’ll steadily inch closer to your objectives. Companies with the best social media presence Numerous companies have established a remarkable social media presence, captivating audiences and achieving impressive results. Here are a few examples of brands excelling in the social media realm: Nike: Nike has mastered the art of storytelling and emotional connection through social media. Their campaigns celebrate athletes, promote inclusivity and inspire people to push their limits. Their consistent engagement and powerful messaging have earned them a massive following and brand loyalty. Spotify: Spotify has revolutionized music streaming and leveraged social media to connect with music lovers worldwide. Their personalized playlists, curated content and interactive campaigns have made them a cultural phenomenon. They effectively engage with fans, artists and influencers, fostering a vibrant community. National Geographic: National Geographic has harnessed social media to showcase breathtaking photography, captivating stories and thought-provoking content about our planet. Their stunning visuals and educational posts have captivated millions of followers, inspiring curiosity and environmental awareness. Wendy's: Wendy's has become a social media sensation with its witty humor, sassy comebacks and playful interactions with customers. Their unconventional approach has garnered them a loyal fan base and earned them a reputation for being a fun and relatable brand. Airbnb: Airbnb has embraced social media to promote unique travel experiences and foster a sense of community among hosts and travelers. Their inspiring stories, stunning visuals and user-generated content have positioned them as a leader in the travel industry. These examples demonstrate the power of social media when used strategically and creatively. By understanding their audience, producing engaging content and building meaningful connections, companies can elevate their brand and achieve remarkable success in the digital landscape.

TikTok is a full-on platform for turning creativity into cash. From small businesses to solo creators, the app opens doors to multiple ways to earn while connecting with a global audience. With the right strategy and a simple eCommerce website or landing page to back you up, your TikTok content can do more than entertain—it can sell, promote and pay. Here’s how to turn your videos into real income. TL;DR: How to make money on TikTok TikTok offers many ways to earn, from linking to your website, promoting products as a TikTok Shop Creator or selling your own merchandise, to partnering with brands, offering coaching or creating premium content. You can also earn through TikTok’s Creator Rewards Program, live or video gifts, running ads or offering personalized shoutouts. Success depends on consistent content, engaging your audience and using multiple income streams to diversify revenue. Monetization isn’t instant. Viral videos don’t guarantee income and programs like Creator Rewards or live gifts pay modestly per view or interaction. Brand deals take time and a solid following and selling products or using affiliate links requires trust and strategy. Growth relies on mastering TikTok’s algorithm, posting high-quality content, balancing trends with evergreen posts and treating your channel like a business. Staying adaptable, batch-creating videos and tracking performance helps maximize earnings while reducing burnout. Method Requirements Potential earnings/benefits Link to your website Bio link, engaging videos Earnings depend on traffic and clicks; works well for affiliate products, digital downloads or your eCommerce store Brand partnerships Solid following, niche focus, media kit $150–$3,500+ per post for mid-tier creators; top influencers can make tens of thousands; builds credibility with brands Creator Rewards Program 10k followers, 100k views in 30 days, original content Small per 1,000 views; good for steady extra income while you grow your audience TikTok Shop Creator 5k followers, 18+ eCommerce eligibility Earn commissions on product sales, usually 5–20%; works best with trending or niche products Sell your own products TikTok Shop setup, products ready Earnings depend on price, demand and promotion; other creators can boost your sales with affiliate links Coaching/consulting Expertise, credibility, audience trust $50–$500+ per session; builds authority and can become recurring income Gifts & Diamonds 10k followers (video) LIVE eligibility 1,000 diamonds ≈ $5; top creators can earn hundreds per live session; great for engaging fans Premium content 10k followers, original content, account active Subscription income from exclusive content ($5–$50+/month per subscriber); perfect for tutorials or behind-the-scenes TikTok ads Ads Manager setup, budget Revenue depends on clicks, conversions and ROI; drives traffic to products, services or events Personalized shoutouts Followers, engaging persona $10–$200+ per shoutout depending on audience size; builds loyalty and personal connections How to make money on TikTok in 10 ways Link to your website Promote partnerships Join TikTok's Creator Rewards Program Earn money as a TikTok Shop Creator Sell your own products Offer coaching or consulting Collect Gifts on TikTok Offer premium paid content Run TikTok ads Offer personalized shoutouts 01. Link to your website or other platform The classic way to monetize your TikTok account is to create a website and direct traffic to it via a link in your bio (note: tools like Hopp provide a space where you can promote multiple links at once). You can use this type of TikTok marketing to direct followers to eCommerce stores , portfolio, a monetized YouTube channel or affiliate site. No matter what you choose, be sure to highlight something valuable from your site in your videos and bio to entice people to click. Instead of just saying, "Check out my website," make it more engaging with a playful hook like "Warning: Addictive content inside ⬇️" or a hard-to-refuse offer like "Join my 7-day challenge—free access here!" Related reading: What is TikTok? Best marketing strategies 40 effective types of marketing 02. Partner with brands It's no secret that many brands are foaming at the mouth for a good influencer marketing campaign. If you'd like to catch their eye, focus on a building a distinct collection of unsponsored content. Establish your niche and a consistent content style—just like sound effects artist Josh Harmon did before partnering with Wix. Having a clearly defined style can help you attract the right brand partnerships and produce sponsored content that feels natural rather than forced. Remember to engage with your followers regularly, jump on trends and occasionally tag brands in your videos—sometimes, that’s all it takes to get on their radar. Once you’ve built a solid following, put together a media kit showcasing your stats and audience demographics. Start pitching yourself to brands you genuinely love and show them why you’re a good match. Check out our guide for more ways to use TikTok for business. 03. Join TikTok's Creator Rewards Program The Creator Rewards Program is TikTok's way of helping you make money while promoting creativity. Here's the gist of how it works: You make videos that meet certain requirements The more people who watch and engage with your videos, the more rewards you can earn TikTok calculates your earnings based on qualified views and RPM (or rewards per 1,000 qualified views) To join the program, you must: Be in a country where the program is available Have a good record on TikTok, following all the rules Have a personal account (business and political or government accounts are not eligible for this program) Be at least 18 years old (19 in South Korea) Have at least 10,000 followers Have at least 100,000 video views in the last 30 days Post videos that are original, high quality and at least one minute long You can apply for the Creator Rewards Program directly from your account following these steps . Note that the program only rewards original content, not duets, Stitch videos or videos involving another creator's content. 04. Earn money as a TikTok Shop Creator Promote your favorite products on TikTok—and get paid for doing so. By joining as an official TikTok Shop Creator (a.k.a. "affiliate"), you can earn commissions by featuring and selling products directly in your videos. You'll want to read through TikTok Shop's content policies  carefully and ensure you meet the eligibility requirements . Basic requirements include: You must be at least 18 years old Have a minimum of 5,000 followers Not be a Government, Politician or Political Party Account (GPPPA) Have no prior record of having eCommerce permissions revoked by TikTok Shop or share similar login information with such accounts You can submit an application through your TikTok profile page. Once accepted into the program, you'll be able to add product links to your videos. You'll additionally gain access to other perks, such as the Shoppable Video Hub and the Creator Product Marketplace. 05. Sell your own products If you're looking to start your own brand, you can sell your products directly through TikTok by opening up a TikTok Shop in the Seller Center . TikTok Shop puts your products in front of an already engaged audience. Meanwhile, shoppers can purchase your products without ever leaving the platform. Plus, with TikTok’s affiliate program, other creators can tag your products and promote them in their videos, making sales feel more natural and engaging. Once you create a TikTop Shop, you can promote your products via LIVE shopping, shoppable videos, a Shop page (which is accessible from your profile) and the Shop Tab (TikTok's marketplace). You can also link your products from a TikTok's ads campaign, which lets you run native ads on users' feeds. Before choosing this option, do some research into your target market to understand the types of products they'll be open to finding on TikTok. If you're new to selling, you can try your hand at dropshipping or entertain print-on-demand services like Printful . Creating and selling custom products has never been easier. With Wix’s on demand printing , powered by Printful, you can design and launch personalized apparel, accessories, home goods and more—made to suit any style, niche or need. No extra tools, no complex setup. Just pick a product, upload your design and start selling—all from your Wix dashboard. With seamless Printful integration, you get a streamlined way to build, brand and sell—without ever leaving Wix. 06. Offer coaching or consulting If you're already savvy with social media, consider opening up your social media marketing services to other users. Take a page from Elise Darma, a marketing consultant who shares useful social media marketing tips for businesses on TikTok. The reality is that many brands struggle to navigate TikTok and don't know where to start. In other cases, some highly creative users go viral overnight but struggle to turn their newfound success into sustainable income. If you know how to create content strategies, liaise with other creators and optimize content, then use your channel to demonstrate your knowledge. Work as a TikTok account manager for someone else or invite followers to participate in workshop and/or personalized coaching sessions. You could even offer a low-cost digital product, like an eBook, templates or subscription-based content. Discover the latest trends in video marketing with these video marketings statistics . 07. Collect Gifts on TikTok Just like in real life, your followers can choose to send you gifts to express their appreciation. To send a Gift, viewers must buy Coins and then gift them on For You or LIVE videos. These Gifts allow you, the creator, to accumulate Diamonds, which can translate to real income. To turn on video gifts, you must meet certain requirements: Be in a location where Video Gifts or LIVE Gifts are available Be 18 years of age or older (or 19 in South Korea) Have an account in good standing that adheres to the Community Guidelines and Terms of Service Have a personal account (business accounts and public interest accounts are not eligible for this program) For LIVE Gifts, be eligible to go LIVE For Video Gifts, have at least 10,000 followers and an account that is at least 30 days old For Video Gifts, have published a public video in the last 30 days It's estimated that 1,000 diamonds are worth $5. Generally the more followers you have, the more likely it is that you'll receive diamonds. That being said, you'll want to offer something in return—like a special collaboration with another creator or real-time interaction with your viewers. 08. Offer premium paid content Many creators use platforms like Patreon to offer exclusive content to their most dedicated fans. This could include things like behind-the-scenes footage, early access to new content or even personalized messages. You get to set your own prices for this type of premium content, and fans can subscribe for a monthly fee. TikTok offers a similar, native solution called Series , which allows you to post premium content behind a paywall. Series can include a collection of up to 80 videos that are each 30 seconds to 20 minutes long—and just like with other premium content, you can set your own price. Offering premium content is a great way to generate additional revenue from your longer form videos and get closer with your followers. To take advantage of Series, you must: Be at least 18 years old (or 19 in South Korea) Have an account that's been active for at least 30 days Use a public personal or business Account (political and private accounts aren’t eligible) Have posted 3 or more public videos in the past 30 days Have at least 10,000 followers (though there are exceptions to this if you meet the other requirements) Have gained 1,000 or more views in the last 30 days Post original content Have an account in good standing that adheres to the Community Guidelines 09. Run TikTok ads Running TikTok ads is an effective way to expand your reach and connect with your target audience. With TikTok’s Ads Manager, you can easily create engaging campaigns to promote your products, services or grow your brand. Choose from a variety of options like in-feed ads, branded hashtag challenges or TopView ads, which instantly capture attention when users open the app. These adaptable formats let you align your strategy with your goals and budget. TikTok ads are designed to feel natural on the platform, blending seamlessly with organic content. Start by creating short, captivating videos that grab attention in the first few seconds. Track your campaign metrics like click-through rates and conversions to understand what works and optimize your strategy. Even small businesses and first-time marketers can achieve measurable results with TikTok ads. Sync your product catalog on Wix with your TikTok ad campaigns—simply download the TikTok Ads app from the Wix App Market . 10. Offer personalized shoutouts Personalized shoutouts are another great way to connect with your audience while generating income. Whether it’s celebrating a milestone, giving advice or simply thanking fans, shoutouts create meaningful, one-on-one interactions. TikTok’s built-in features make it easy to offer shoutouts and handle requests. To get started, decide on the type of shoutouts you want to offer and set a price that’s fair for you and your fans. Promote this service in your bio and videos so your audience knows it’s available. Each shoutout should reflect your unique personality, keeping fans excited and engaged. For creators who actively connect with their followers, this can be an organic way to grow your revenue while strengthening your community. It’s a simple, authentic step toward building deeper relationships with your audience. How much does TikTok pay? Before growing a TikTok account, you might want to know how much you can expect to earn on the platform. Here are some of today’s highest earners on TikTok: Addison Rae reportedly earned $8.5 million from TikTok in 2021 alone. You might remember the early days, when Addison was best known for her dancing videos. Now, she flaunts a fat contract with Netflix, her own skincare line, brand deals, music and more. Charli D'Amelio can add Broadway and Dancing with the Stars to her resume. She ended 2024 with $23.5 million across all of her ventures, according to Forbes —with an estimated 30-50% of those total earnings coming from TikTok. Zach King is known for his YouTube and Vine videos, but the internet personality capitalized on TikTok’s video format and now earns around $53,000 from TikTok . His most popular TikTok, which earned 2 billion views, is estimated to have totaled $14,000 . Zach's slick video editing skills have landed him deals with companies like PlayStation and Credit Karma, plus television appearances. Plenty of other creators earn a living from TikTok, but don’t expect to pocket millions right away. Your financial success on the platform depends on your monetization strategy, as well as your posts and following (check out our guide to learn the best time to post on TikTok ). Before being replaced by the Creator Rewards Program (which allegedly pays a higher rate), the Creator Fund paid between $0.02 and $0.04 for every 1,000 views, according to Exploding Topics . The same report found that influencers with 500,000-1,000,000 followers earned between $150-$3,500 for sponsored posts. How many followers do you need on TikTok to get paid? There isn’t a specific number of followers you need to get paid. If your audience actively watches, comments on and even recreates your videos, it’s likely you can capitalize on this using the above strategies. But as mentioned above, if you're interested in participating in programs like the Creator Rewards Program, then 10,000 followers is your magic number. However, if you’re aiming for a more lucrative partnership or influencer marketing opportunity, you’ll want to have at least 100,000 followers. The Influencer Marketing Hub has a TikTok calculator that estimates how much you can earn based on the number of likes you receive on your videos and your follower count. Naturally, the more followers you have viewing your content, the more you can earn. How hard is it to make money on TikTok? Viral videos might get millions of views, but they won’t make you rich. TikTok’s Creator Fund? It pays pennies per thousand views. Brand deals? They take time, a huge following and serious effort. Other income sources like live gifts or affiliate marketing require trust, consistent work and constant grinding. It’s no surprise many creators deal with burnout, algorithm changes and unstable payouts. Making money on TikTok takes more than just trends and dancing. You need a solid strategy—selling products, creating standout content and building partnerships. But TikTok’s unpredictable nature, strict guidelines and risks like shadowbans or demonetization make it a tricky platform to rely on long-term. To stay ahead, diversifying your income stream is essential for building something sustainable. Why TikTok monetization isn’t as easy as it seems Low creator fund earnings : TikTok pays very little per view, making it tough to earn a decent income. Unpredictable algorithm : Going viral isn’t guaranteed and engagement can drop without warning. High competition for brand deals : Only creators with solid engagement levels land sponsorships. Live gifting requires constant streaming : You need to stream often to maintain a steady income. Strict content moderation : Videos can get demonetized, removed or accounts shadowbanned. Short content lifespan : TikTok pushes new content, so older videos stop earning quickly. Monetization rules keep changing : TikTok’s policies shift often, making it tricky to plan for consistent income. Building trust for sales takes time : Selling products or using affiliate links relies on audience loyalty. Engagement burnout : The pressure to post regularly can be exhausting. TikTok shop takes a cut of sales : The platform charges fees when you sell products, which reduces profits. TikTok money moves: insider tips Post consistently but be strategic: Posting regularly helps TikTok see you as an active creator but quality beats quantity. Focus on engaging content that resonates. In beauty? Skip random makeup looks—track what gets views and lean into tutorials, transformations or product hacks that perform. Check TikTok Analytics to spot trends and adjust. Batch-create videos to stay ahead—film a few at once so you’re not scrambling to post daily. Hook viewers in the first three seconds : TikTok’s algorithm loves watch time, so if people scroll past your video right away, it won’t do well. Grab attention with a strong hook. Skip “Hey guys, today I’m going to talk about...” and start with something bold, like “This $5 product clears acne overnight—here’s how!” Use quick cuts, text overlays and eye-catching visuals to keep viewers watching. Connect and captivate: TikTok rewards engagement—more comments, likes and shares mean wider promotion. Focus on connecting with your audience. Reply to comments with video responses, ask questions in captions to spark conversations and encourage stitches or duets to reach new viewers. Building an interactive community makes TikTok more likely to push your content, helping you grow and monetize faster. Transform your bio into a sales-driving machine : Your TikTok bio is a powerful way to drive traffic and sales, so keep it clear and compelling. Let followers know what you offer (e.g. “Helping creators grow on TikTok”), add a call to action (e.g. “Shop my top picks below!”) and use a link-in-bio tool like Linktree, Beacons or TikTok’s built-in link to direct followers to your products, services or affiliate links. Make it easy for followers to click and buy. Balance trends with evergreen content : Trends can get you quick exposure but fade fast. Evergreen content helps you build a loyal, lasting audience. To grow, mix in content that stays relevant over time. In fitness, skip just trendy challenges and focus on tips like "Best core exercises for beginners" or "3 mistakes ruining your squats"—topics people will keep searching for. In fashion, balance outfit trends with timeless style advice. Treat TikTok like a business : To start making money on TikTok, treat it like a brand not a hobby. Use TikTok Analytics to track what works, test content like tutorials, challenges or storytelling and diversify your income streams. Master TikTok’s algorithm to stay visible : TikTok’s algorithm is constantly evolving but some things remain important. High watch time helps boost your reach while comments, shares and duets improve visibility. Posting regularly keeps you on the algorithm’s radar. The more engaging your content, the more TikTok will share it with new users. Balance virality with building a legacy:  Going viral can give you a quick boost in views but it doesn’t lead to lasting success. To make consistent income, focus on building a recognizable brand. Stick to a niche and consistent content style, use the same fonts, colors and editing style to boost brand recognition and share a clear message—funny, educational or inspirational. Work smarter and thrive longer: Creating daily TikTok content can be tiring but you don’t have to wear yourself out. Save time by batch-creating videos in one session, repurposing old content with fresh edits and using TikTok scheduling tools to plan ahead. Stick to TikTok’s rules and stay ban-free : Many creators lose accounts by unknowingly breaking TikTok guidelines. To stay safe, avoid misleading claims (especially for product promos), violating community guidelines like explicit content, or spammy tactics like “comment 10 times to win.” If flagged, your account could get shadowbanned, lowering views, or even permanently banned. Monetize across multiple income streams : To make the most money on TikTok, don’t stick to just one approach—mix it up with multiple revenue streams. Earn through brand deals, affiliate marketing, live gifts, selling your own products and TikTok Creator Rewards. Diversifying your income helps you stay secure if one method slows down. Stay adaptable as TikTok evolves:  TikTok is always rolling out new features, giving early adopters a big advantage. Recent updates include TikTok Shop, a tool for selling products, TikTok Series which lets creators sell premium content and algorithm updates that can impact content performance. Creators who adapt to these changes can stay ahead and boost their monetization efforts. How to make money on TikTok FAQ Can I make money on TikTok? Yes, you can make money on TikTok. However, it's important to note that you won't get rich overnight. It takes time, effort, and a lot of hard work to build a successful TikTok account that can generate significant income. How do I get paid on my TikTok account? The way you get paid on TikTok will depend on the method you choose to monetize your content. When you work with sponsors, you're typically paid through PayPal or direct deposit. If you're using affiliate marketing, you earn commissions through the affiliate network you're working with. And if you use the Creator Rewards Program, you're paid through TikTok's internal payment system. You can also make money with all of these methods simultaneously. How much money can I make on TikTok? The amount of money you can make on TikTok will vary depending on a number of factors, including your audience size, engagement rate, and the method you choose to monetize your content. However, it's possible to make a significant amount of money on TikTok if you build a large and engaged following. How much does TikTok pay per view? TikTok does not directly pay users based on the number of views their videos receive. Until recently, TikTok's monetization program primarily involved the TikTok Creator Fund , where eligible creators received payments between $0.02 and $0.04 for every 1,000 views . But this program was sunsetted in 2023—they've since launched a Creator Rewards Program that allegedly pays better for high-quality content. How long does it take to make money on TikTok? Making money on TikTok can take anywhere from a few months to a year, depending on your content, consistency and audience growth. Success hinges on building a sizable and engaged following. Once you reach 10,000 followers and 100,000 video views in 30 days, you can join the TikTok Creator Rewards Program. Additionally, partnering with brands and selling merchandise can start generating income as your influence grows. Can I make money on TikTok with limited followers? Yes, you can make money on TikTok with limited followers, especially if your audience is highly engaged. You can partner with niche brands for sponsored content, use affiliate marketing to promote products with unique referral links or sell your own products and services directly to your followers. Even with a smaller audience, authenticity and engagement are key to monetizing your TikTok presence. Can I make money on TikTok without showing my face? You can and here are a few ways to consider: Affiliate marketing via bio links Educational content using text/voiceovers Picture-based video content Product demonstrations without showing your face—just your hands How do seasonal trends affect my TikTok earning potential? Holiday seasons (November-December) typically see higher engagement and ad spending on TikTok, which aligns with general consumer and retail trends. You might see a spike in earnings during holiday periods, or just before them—and then a drop during and just after. If your income is dependent on holiday highs and lows, you should plan accordingly. What are the implications of using AI-generated content for TikTok monetization? If using AI generated content on TikTok, you must consider: Mandatory disclosure: Content must be labeled as AI-generated through hashtags or descriptions Automated detection : TikTok uses metadata to identify and flag AI content automatically Monetization restrictions : Pure AI content is considered ow effort and may be removed from monetization programs Higher scrutiny: Platform monitors AI content more closely for misinformation