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When it comes to starting a business  in the music industry, choosing the right business idea  is crucial. With this in mind, we’ve compiled 10 popular and profitable music business ideas to help you transition from musician to entrepreneur and start a business doing what you love. Combine that with the music industry’s increase in global recorded music revenue , and you’ve got yourself a business worth singing about. 10 music business ideas to start today If you're passionate about the music industry, there are tons of business opportunities to explore. From providing specialized services like music production and artist management to selling musical instruments or offering music lessons, these ten business ideas cater to different aspects of the music world, offering a range of paths for aspiring entrepreneurs. Music production studio Music blogging Instrument repair and customization Music school Music equipment reseller Artist management Music event planning  Music streaming platform Music merchandise store Music licensing agency 01. Music production studio     Music producers skillfully create and produce music for various purposes, such as albums, commercials or films. They work closely with artists to bring their musical visions to life, utilizing their technical and creative skills. Music production allows for artistic expression and the creation of diverse musical projects. Producers can choose to work independently, collaborate with artists or be employed by recording studios. Successful producers can expand their business by working on high-profile projects, collaborating with established artists or even starting their own record label. 02. Music blogging Blogging is ideal for passionate individuals with strong ideas and instincts about music. Music bloggers can explore different genres, styles and artists, connecting with a community of music enthusiasts. Through affiliate marketing, sponsored posts and product endorsements, music bloggers can monetize a blog  and other platforms they are featured in. Learn more: How to start a music blog 03. Instrument repair and customization Instrument technicians specialize in repairing, modifying and customizing musical instruments such as guitars, drums and keyboards. Since musicians regularly require instrument maintenance and customization services, this career offers consistency once you build up your roster of regular customers. Technicians also have the opportunity to showcase their creativity through customizing instruments and optimizing their sound. 04. Music school Running a music school involves offering music lessons and classes to aspiring musicians, covering various instruments and genres. Music schools contribute to the local community by fostering musical talent, catering to students of different ages, skill levels and musical preferences. 05. Music equipment reseller Music equipment resellers purchase instruments, audio gear and accessories from manufacturers or wholesalers and sell them to consumers or retailers. Compared to manufacturing or running a music venue, starting as a reseller requires a lower initial investment. Musicians regularly invest in new equipment and accessories. Running a reselling business provides insights into consumer preferences and industry trends. You can also sell niche products and music collectibles for enthusiasts looking for these types of treasures. Learn more about how to make money as a reseller  and reselling business ideas  to make you profit. 06. Artist management Artist managers work closely with musicians to oversee their career development, negotiate contracts and handle promotional activities. Building strong connections with artists can lead to long-term collaborations and success, as the music industry's continuous evolution offers opportunities for artist managers to navigate new trends and opportunities. Managers connect with industry professionals, fostering collaborations and opening doors for their clients. 07. Music event planning Event planners in the music industry specialize in organizing concerts, festivals and other musical events. A career in music event planning provides ample opportunities for creative expression through the curation and executing unique music events. You’ll call on your in-depth knowledge of the music industry to collaborate with artists, venues and sponsors. 08. Music streaming platform Creating a music streaming platform gives music fans a place to find music that inspires them and artists a digital platform to share and monetize their art. Subscription-based models provide a steady income stream for the platform. Music streaming platforms connect artists with a global audience. Platforms can support emerging artists by showcasing their music to a wider audience. 09. Music merchandise store Music merchandise stores sell branded products such as T-shirts, posters and accessories featuring the logos and artwork of musicians and bands. This can be a great scalable business idea , if you plan on working with big name artists and labels. Merchandise stores allow fans to connect with their favorite artists on a personal level. Selling merchandise can be a lucrative additional income stream for artists and the store. Catering to specific genres or fan bases creates a dedicated customer demographic. 10. Music licensing agency Music licensing agencies assist artists in licensing their music for use in films, TV shows, commercials and other media projects. Licensing fees provide a consistent income for artists. Placement in media projects enhances artists' visibility and popularity. Licensing agencies build relationships with filmmakers, producers and advertisers. How to get started with your music business idea Starting a music business idea takes careful planning, creativity and an understanding of the music industry. Whether you're interested in music production, artist management, or any other aspect of the industry, here's a general guide to help you get started: Identify your niche Define your passion and determine the specific area of the music industry that you care about the most. This could be music production, artist management, music education or any other niche. Conduct market research Do your research to understand the current trends, demands and challenges in your chosen niche. Identify your target audience and competitors. Then, identify opportunities by looking for gaps in the market where your skills or offerings can fulfill a need. Create a business plan Executive summary:  Summarize your business idea, mission and goals. Company description:  Provide details about your business, including your niche, services and unique selling points. Market analysis:  Detail your research findings, including target audience and competition. Organization and management:  Outline your business structure, team and roles. Services or products:  Clearly define the services or products you will offer. Marketing and sales : Develop a marketing strategy to promote your business. Funding:  determine how much capital you need and explore funding options. Financial projections:  Outline your revenue and expense projections. Tip: Try this business plan template , that will help you kickstart your new venture. Legal considerations Choose a legal structure for your business ( sole proprietorship ,  LLC  or corporation ) and register it accordingly. Check local regulations and obtain any necessary licenses or permits. Understand copyright laws and consider trademarking your business name  or logo. Build your brand Create a unique and memorable brand identity including a logo and business name. Establish an online presence by learning how to make a website that highlights your brand and resonates with your audience. Set up profiles on social media platforms relevant to your niche, attend industry events, connect with professionals and build a strong network in the music industry. Develop your skills and resources Continuously improve your skills through courses, workshops and networking events. Invest in the necessary equipment and tools for your specific niche, whether it's musical instruments, production software or other resources. Create a portfolio Create a portfolio  that highlights your skills and previous projects. This is especially important for music producers, artists and other creative professionals. Learn how to make a music portfolio to get your sound and story heard today. Set pricing and financial policies Determine your pricing strategy for your services or products. Dictate payment terms, invoicing procedures and any other financial policies for clearer relationships between you and your clients. Marketing and promotion Use social media, a professional business website  and digital marketing strategies to reach your target audience. Attend industry events, collaborate with other professionals and leverage your network for business opportunities. Consider offering promotions or discounts to attract initial clients or customers. Launch your business Start with a soft launch to test your services and gather feedback. As you gain traction, consider scaling your operations and expanding your offerings. Celebrate small successes, like new artists joining your roster, or a successfully-produced event.  Provide excellent customer service Focus on customer satisfaction by providing excellent customer service to build positive reviews and repeat business. Stay informed and adapt Stay Updated and keep up with industry trends, technology and changes in the market. Being flexible and willing to adapt your business strategies based on feedback and market shifts. Starting a music business requires dedication, creativity and a deep understanding of the industry. Tailor these steps to fit your specific music business idea and don't hesitate to seek advice from professionals in your chosen niche. Inspiring music business websites built on Wix Guitar in a Bar   This guitar school offers a cool way to learn guitar, while relaxing at the comfort of your local bar. Hologram Electronics  This Tennesee-based team is offering wild effect pedals for studios and music producers, using a retro website with an online store and product demos. Mid West Music Festival This festival in Minnesota, US is an inspiring example of a successful music business. Their stunning website showcases what they do by showcasing their talent, selling tickets and merch and hosting live sessions.  Build a website with Wix today Music business ideas frequently asked questions (FAQs) related to starting and running a music business: What are the legal requirements for starting a music business? Decide on the legal structure of your business. Register your business and obtain any required licenses and permits. Understand copyright laws and consider trademarking your business name or logo. Make sure to comply with local and national regulations related to the music industry. How much does it cost to start a music business idea? Do I need a degree to start a music business idea? How do I finance my music business idea? How do I market my music business idea? How do I protect my music and intellectual property? How do I stay competitive in the music industry? What challenges might I face in the music business? Other business ideas to consider Scalable business ideas Family business ideas Business ideas for teens Service business ideas Businesses to start with little money Unique business ideas Online business ideas Low-cost business ideas Side business ideas Outdoor business ideas Home-based businesses Mobile business ideas Consulting business ideas Freelance business ideas Reselling business ideas Business ideas for couples Rental business ideas Small town business ideas Travel business ideas Wedding business ideas Print on demand business ideas Finance business ideas Cleaning business ideas Marketing business ideas Art business ideas Tech business ideas Restaurant business ideas Fitness business ideas Dropshipping business ideas

Your name idea deserves a home. Secure your domain now → Naming your business can be frustrating, overwhelming and even paralyzing. Josh Brentan, a brand shaper behind many Wix product names, says the key is iteration. Start with a long list of ideas, brainstorm without judgment and don’t rush to cut. Here’s how to do it step by step so you can land a name that sticks, resonates and grows with your brand. Naming your business just got a whole lot easier . The Wix Business Name Generator gives you custom, on-brand ideas fast—along with the tools to bring your idea to life. TL;DR: how to name a business This guide walks you through practical ways to come up with strong ideas, test them in real-world situations and avoid common mistakes that can hold your brand back as it grows. You’ll learn: How to brainstorm name ideas using name generators, wordplay and mash-ups How to match your name to your audience, industry and brand vibe How to choose a name that can grow with your business What makes a name easy to say, spell and remember How to test names with real people before committing How to check domain, social and legal availability Which naming mistakes to avoid so you don’t box yourself in later Once you nail your name, create a business website How to name a business: 15 tips First study your industry and competitors to know which type of business name is most effective for your market, Then, use the following steps to brainstorm a list of potential business names. Use a business name generator Look at other industry business names Embrace wordplay Use your own name Create a mash-up business name Appeal to your audience’s interests Pick a scalable business name Consider acronyms Beware of trendy names Tell your story Use foreign or local words Make your name flow Picture your brand name Test your name with an audience Check name availability The Wix Business Name Generator   helps you find names that fit your brand vibe. Simply describe your business, pick a style and add some keywords to get name ideas that fit your brand. The tool also checks for domain availability, suggests logo options and provides branding tips. It's the perfect all-in-one solution for saving time and getting your new venture off the ground. 01. Use a business name generator A business name generator can help streamline your brainstorming. To start, write down three simple things: type of business, a catchy word to include in the name, and how you would describe your brand (and check out best AI business name generators ). As you come up with descriptive terms, ask yourself what your business name should communicate. Check for terms associated with your product or service. For example, if you launch an online store that sells natural products, consider words like “raw,” “green,” “fresh,” or “organic.” Explore store names to help you land on one. Once you type in the words, the tool produces many options. To further narrow down your choices, perform market research and draw inspiration from the best company names among your competitors. Found the perfect name for your business? Lock in your domain  before someone else does. 02. Look at other industry business names Researching your industry is like taking a peek behind the curtain at the competition. You’re not copying—you’re figuring out what works. By studying business name ideas in your field, you can spot trends and see what grabs your audience’s attention. It’s a smart way to understand what makes a name stand out and what’s been done to death. For example, tech companies often lean toward sleek, modern names while creative brands go for something more playful or abstract. Checking out these trends gives you a starting point without having to reinvent the wheel. Don’t just blend in—use what you find to spark ideas. The goal isn’t to copy but to take what works and add your twist. Look at standout names in your industry and figure out why they work. Are they short, catchy or packed with personality? Exploring enough examples will give you a better sense of what makes a business name stand out. And remember, just because something’s trending doesn’t mean you have to follow along. Learn more: How to start a business 03. Embrace wordplay Let’s face it: everyone loves a good pun or clever play on words. Having a bit of wordplay in your business name can make you stand out and stick in people’s minds. Puns and rhymes add personality to your brand, making it more fun and relatable. Think of a bakery called “Knead to Rise” or a marketing agency named “Adventures in Ads” — their names instantly tell you what they do while showing off a playful vibe. The trick is not to overdo it. Make sure the wordplay is clear and easy to understand so it doesn’t confuse potential customers. A clever name can still feel professional if it matches your brand’s style and the service you offer. Done right, wordplay grabs attention and leaves a positive impression, like a little wink to your customers that says, “We’re here to brighten your day.” 04. Use your own name Using your name for your business adds a personal touch that builds trust and shows you stand by your work. For consultants, coaches or anyone offering personal services, it creates a stronger connection with clients by making it clear you’re the face behind the business. A unique or catchy name can also make your brand more memorable and help you stand out. Plus, it’s often easier to secure domain names and social media handles with your name, so you can hit the ground running. Using your name for your business isn’t always the best choice. If you plan to grow big or sell the business someday, a name tied to you can make things more complicated. A design studio or law firm can do well with a personal name, but it might not work as smoothly for a global brand. Think about where your business is headed and decide if your name fits that vision. Naming your food business? Pick a name that makes people practically taste, smell or enjoy your food. Think about your niche—bakery, café, food truck or specialty product—and the feeling you want to create: comfort, excitement, indulgence or health. You can use descriptive words like “Fresh Bites,” clever wordplay like “Dough-Re-Mi” for a bakery or simple mash-ups like “Snacktopia.” More about food business names . 05. Create a mash-up business name Combining two existing words can result in a fun, distinct and captivating business name. Mash-ups (also called portmanteaus) work surprisingly well for a business name, since they can creatively communicate your company’s greater mission. For example, Groupon combines “group” and “coupons,” and “instant camera” and “telegram” for Instagram. To create your own, jot down words associated with your brand. If your business has two or more concepts, use a portmanteau to ensure your name reflects both ideas. Then remove the first word’s last syllables and the second word’s beginning syllables. Write your frankenword on paper and read it. Ask yourself, “Is your newly invented word unsightly, or does it have character?” Consider playing around with spelling for a more polished name, like Netflix (internet and flicks). 06. Appeal to your audience’s interests An effective name should create buzz around your business and its offerings. While your business’s name doesn’t have to convey an obvious meaning, it should evoke a particular interest, memory or feeling for your audience. Take Whole Foods, for example. Its name suggests health and wellness to its target market yet is broad enough to appeal to all food shoppers. Whole Foods rolled out its private label brand— 365 , signaling a clear message: customers can expect fresh food and a unique shopping experience every day of the year. Jeff Turnas, senior vice president of global culinary at Whole Foods, said: “For the past 37 years, we have built our company by leading with high quality standards and continuous innovation. We are now excited for the next evolution to extend our offerings to a broader audience in a way that complements our successful Whole Foods Market brand.” When naming your fitness business , pick a name that reflects the feeling you want clients to experience, whether it's action, energy, strength, balance or peace. Use words that fit your niche, play with simple word combinations or creative twists and consider including your location or specialty to help your brand stand out. More about Fitness business name ideas 07. Pick a scalable business name As a rising small business owner, you’ll need to plan for your future while getting your business off the ground. Although you can’t predict what your company will look like in the coming years, choose a business name that won’t limit your entrepreneurial growth. Imagine if the skateboarding shoe company Vans picked a name focusing on footwear alone, like “Sneaks.” It could have prevented the company from becoming a household name for much more, such as clothing, fashion accessories and backpacks. In turn, don’t choose a highly specific business name. For instance, the hypothetical Nonna’s Gnocchi small business could easily offer other pastas, thus the word Gnocchi in the name could inhibit business growth. Likewise, names based on a geography may not always work if you expand to other cities, countries and continents. Pro tip: Incorporating your business name into your email address is one of the most favorable email name ideas for creating a consistent brand presence that scales with your business . A good business name  sticks in people’s minds, is easy to say and spell and shows what your business is all about. It should connect with your audience, give the right vibe and leave room for your business to grow. The best names are unique, stand out from the crowd and feel natural when spoken. Bonus points if your domain and social handles are easy to grab. 08. Consider acronyms Along with keeping it short and simple, consider the acronym that will follow before you select a business name. An acronym is a term formed from the first letter of each word in a phrase. The public better recognizes the acronyms of several multi-billion dollar companies than their full name, including IBM (International Business Machines) and CVS (Consumer Value Stores). Though you might not want to abbreviate your business name, your customers or other companies might refer to its initials anyway. Properly investigate your acronym’s meaning before going to market to evade an embarrassing result. 09. Beware of trendy names Businesses that have successfully evolved over time share one thing: They’ve avoided trends. Take the case of the “drop the vowel” trend and which led to brand names like Flickr, Grindr and Scribd. While it might have seemed hip or cool to do at the time, the names now sound dated and aren’t easy to say, spell or recognize worldwide. You also want to consider how your business name will visually appear in your logo, which is key to your brand identity. Create your own logo using your business name. 10. Tell your story Great storytelling evokes certain emotions and creates personal connections. A good business name can do the same for its customers. Ben & Jerry’s global ice cream takeover exemplifies a perfect brand story. Today, the name celebrates the grassroots success of its founders, who never gave up on their dreams. “With a $5 correspondence course in ice cream-making from Penn State and a $12,000 investment ($4,000 of it borrowed), Ben and Jerry opened their first ice cream scoop shop in a renovated gas station in Burlington, Vermont,” says its website . While the company scaled to a larger corporation owned by Unilever, the name Ben & Jerry’s evokes the industrious story of the owners behind it. To come up with a blog name , start by getting clear on your topic, tone and who you’re writing for. Brainstorm words your audience would actually search for, mix them with descriptive or playful terms and say them out loud to see what sticks. Aim for something easy to spell, easy to remember and flexible enough to grow as your content evolves. 11. Use foreign or local words Give your business name a unique twist by adding a foreign or local word that reflects your brand’s vibe or story. A foreign word can bring a touch of mystery and sophistication, while a local word connects you to your roots and community. Think of a luxury spa using “Serene” (French for peaceful) or a local diner with a regional term that instantly resonates with customers. It helps your brand stand out in a crowded market where standard names are everywhere. Keep it simple though. The word should be easy to pronounce, spell and understand. You don’t want customers struggling to say or remember your name. Always double-check the meaning too, to make sure it aligns with your values. Foreign words can be fresh and intriguing, but they might not click if your market doesn’t connect with that language. Choose something meaningful that your audience will remember and relate to. It’s all about striking that balance between authenticity and standing out. 12. Make your name flow A name with good flow is easy to say remember and share. It doesn’t make people pause or stumble when they try to pronounce it. Instead it rolls off the tongue smoothly in conversation video or audio. When a name is pleasant to say people are more likely to repeat it to others. This is how word-of-mouth marketing starts—through natural conversations and recommendations. What helps a business name flow When testing for flow listen to how the sounds connect. A name with smooth transitions between letters and syllables is easier to say. Pay attention to its rhythm too—the natural beat when you speak it. Flow is also crucial in practical situations. Imagine saying the name over the phone in a loud café or on a podcast. Will people understand it? A complex or unclear name will get lost in the noise. The same goes for spelling. If someone hears it once can they type it into a search bar correctly? Voice assistants and customers will struggle with names that sound one way but are spelled another. Simple sound rules for catchy names These small details make a big difference in how a name sounds and feels. End with an open sound: Names ending with a vowel or soft sound ("Luma" "Vero") are often easier to say and remember. Avoid tongue-twisters: Hard letter combinations like "ptk" or "skr" make people stumble. Keep sounds clean and simple. Pay attention to stress: For short names, stressing the first syllable ("SOLera") sounds confident and solid. Stressing the second syllable ("soLINA") feels softer, more relaxed. Pick the pattern that matches your brand’s tone. Skip double consonants across words: "Sweets Studio" sounds clunky; "Sweet Studio" is much smoother. Don't overcomplicate spelling: If a name sounds like a common word but is spelled oddly, people will misspell it and struggle to find you online. Examples of names that don’t flow as well: Quickcart (double hard consonants make it clunky) Brightlinker (too long, awkward rhythm) Snaptrix (sounds forced, spelling might confuse people) Plantera (ends abruptly, feels heavy) Trendifyo (awkward ending, hard to say naturally) Picture your brand name To test a name, see how it lives in the world you'll use it in. Think in context : Drop your top name choices into different scenarios: website headers social media avatars packaging email signatures even invoice templates. A name that works only in one context is limiting. For example, a long quirky name might look fine in a playful Instagram bio but feel awkward on a printed product label. Check for mental imagery : Does the name evoke a visual in your mind? Names that create mental images are easier to remember and share. Think “Blue Apron”—you instantly get a kitchen or meal vibe. “InstaCart” suggests speed and convenience. Test adaptability : How does the name hold up if the brand pivots or expands? Could it carry new products or services without losing its meaning? Sketch a few scenarios like an app turning into an e-commerce platform to see if the name can scale. Micro-testing : Create mockup ads or social posts with the name. Does it feel natural in headlines hashtags or text overlays? A name that feels forced in these common spots can sabotage your marketing down the line. 14. Test your name with an audience Reach out to friends, family, partners and investors to get their insight and validate your business name. These conversations can further inspire you or cause you to rethink your name choice. During these conversations, ask questions like What feelings does the name give you? Do you find it easy or difficult to spell ? Guide their attention to these aspects to receive more constructive feedback. If you catch yourself explaining a long and complex story about your name, consider this a sign to go back to the drawing board. You want your business’s name to be on the tip of everyone’s tongue, so it should be snappy, memorable and stand on its own. To come up with a YouTube channel name , think about what your channel is about and how you want to come across. Jot down words tied to your niche, your personality or the result viewers get, then mix and match until it sounds natural and easy to remember. Keep it short, say it out loud and make sure it still works if your content expands later on. 15. Check name availability Make sure that you can own your chosen business name and that another company doesn’t already use it. This will come in handy when you register a business name . To do so, check out the following places: The domain availability: As a business owner, you must maintain an online presence. When you create a website, your domain name should be closely associated with your business name. Check that this domain hasn’t already been taken using a domain name search tool or any name search tool. Search engines: See what comes up when you search your name. If you do business internationally, check for cultural references across the countries. Social media platforms: Search social media to make sure that the name is available. Your Instagram handle, Facebook Business Page, and the other social media branding aspects can be just as important to your business as your domain name. Your local business registration service: Check that someone else didn’t already register a business name similar to yours. If you live in the U.S., you can check with uspto.gov . If you are located elsewhere, go to the host country’s government website and familiarize yourself with their business registration process. Register your business name: Lastly, if you choose to register your business name, you’ll need to first file legal paperwork for becoming a business entity. You may select to form an LLC , C-corp or partnership . Your entity name will be the legal name for your business and you’ll have to sign every official document under this name as required by state laws. Register your business name with the secretary of state’s office, local or county agencies. Also make sure that your business name is in line with any guidelines in your state related to naming a business. In all states, if you start an LLC you must include that in your name, as one example. Other official guidelines may prohibit or limit the use of certain words in your name. All states also insist that a business name doesn't mislead consumers by pretending to be something it's not. Let the idea marinate overnight or even for a few weeks. Can you see the name splashed across a billboard or in the news? This will allow you to truly see if it fits. You can always operate as a DBA (doing business as) before making it official. However, changing your official business name later on—in legal documents and branding assets—might be more complex than doing it right now, especially if you’ve built brand recognition. After all is said and done, no matter how you come up with a business name, make sure you’re personally happy with it. Naming your fashion or beauty brand starts with your niche—be it skincare, makeup or apparel. Think about the vibe you want to set like luxury, minimal or edgy. Use words that evoke texture and color, then say them out loud to see how they feel. Picture your favorite pick on labels and packaging. How to name a small business When naming a small business, it’s important to choose something that connects with your community or niche. A small business thrives on its personal touch and the relationships it builds with customers so your name should reflect what makes your business special while feeling familiar and welcoming. A good name can make customers feel like they’re supporting a trusted local spot. Take advantage of the flexibility small businesses have and get creative. You can draw inspiration from local landmarks, street names or something that reflects the culture and values of your area. This adds a personal, community-focused feel that big companies can’t easily replicate. Also think about how your name will grow with your business. If you’re planning to expand, make sure it works for larger markets or a wider audience down the road. Naming a business? Here’s what you should not do Choosing a name for your company is exciting, but avoid these missteps that can confuse your audience or slow your business down: Copy competitors  – Be different. A business name too close to others won’t help you stand out. Pick something hard to say  – If it’s tricky to pronounce, people won’t remember it. Keep it short and simple. Chase trends  – Trends fade. Pick a business name that sticks around. Skip checking availability  – Before settling on a company name, confirm it’s available as a domain and on social media. Go too vague  – Be clear about what your business does so people get it right away. Miss hidden meanings  – Double-check for cultural or unintended meanings that could cause trouble. Ignore trademarks  – Avoid legal issues by making sure your business name isn’t in use. Box yourself in  – Choose a company name that gives your business room to grow. Forget SEO  – A name that’s easy to search helps customers find you faster. Make it all about you  – Focus on what connects with your audience, not just what you prefer. Types of business names   There are many types of business names, each designed to have a specific impact on consumers. Choose yours according to your target audience and brand identity.   Descriptive business names Descriptive business names are utilitarian and specific to the offered product or service. These names leave little room for interpretation and may benefit a business entering a new market. They could also be harder to trademark or register since they contain generic words or phrases. Examples: Bank of America The Weather Channel Hotels.com   Abstract business names Non-descriptive names are interesting, inventive and instantly grab customer attention. They strike a specific tone, whether playful, formal, motivating, optimistic or humorous. Examples: Kodak Venmo Waze Acronymic business names   These short and sweet business names are easy to remember and spell. Science and technology-related companies commonly use acronymic business names. These names do not transfer emotions or creativity to their customers.   Examples: HP IBM NASA   Geographical business names Geographical names link the business to its location, making it easier for local customers to identify them or to provide context for those outside of the region. However, these straightforward names can often make it harder for companies to grow outside their locality.   Examples: California Pizza Kitchen Brooklyn Brewery American Vintage Compound business names Compound business names combine two different terms to form a new, memorable and often friendly word. They may comprise a descriptive and abstract word, two descriptive terms, etc.   Examples: PayPal Netflix FedEx Founder business names If you want to create heritage and legacy for your brand, name your business after its founders. This business name type can also help customers emotionally connect with your brand. Businesses like law and accounting firms commonly use founder business names to evoke professionalism and trust.   Examples: Ben & Jerry’s The Walt Disney Company Johnson & Johnson Why is a business name important? A good business name can shape how a customer perceives a brand. Therefore, a business name also has practical implications: It can help protect your brand reputation over time. A  2022 study found  that “fun” business names—or those that used creative linguistics like playful fonts, symbols and unique spelling—protected against brand transgression. The researchers showed that “fun brand names create hedonic value for consumers by playing with language and creating brand names in inventive ways.” When it comes to choosing a business name there are some general guidelines to keep in mind. These include: Scalability:  a name that grows with your business is important. It can be fun to start small and personal with your name but if you plan to expand or go global eventually, think about how well such a name will hold-up. Memorability : if your business name isn't memorable, neither will your business be. Memorable doesn't necessarily mean gimmicky or provocative but something that sticks in people's minds, in a positive way. Consistency:  sometimes, depending on your industry you may have to choose being consistent with industry standards and competitors over creativity because its what clients or consumers expect. Law firms, for example, are unlikely to have quirky names because of the serious services they provide. Your name must be consistent with your brand services or products. Uniqueness: your business needs to stand out and you'll have to do these primarily with your offerings but your name should reflect what makes you unique and better. Depending on your brand and industry you can do this with humor, by making up a name or just by going for something no one else has. Web-friendliness:  make sure it works well also as a domain name, so that it's not too long or difficult to spell — for when people are trying to type your business name into search or a web browsers. Remember your business name becomes your brand name, potentially your domain name and website name too. How to name a business FAQ Should you name your business after yourself? Naming your business after yourself can be a good option if your name carries strong brand recognition or aligns with your business's identity, like "Martha Stewart." However, ensure it fits your target audience and isn't too difficult to pronounce or spell. Consider the future if you plan to expand or partner with others. Can you sell or buy a trademark? Yes, trademarks can be bought and sold like any other intellectual property. The process involves legal agreements, valuations and official transfer documents. Consult an intellectual property lawyer for guidance. What are recent trends in business names? Recent trends in business names: Minimalism and simplicity: Short, clear and easy-to-remember names are gaining traction, emphasizing instant recognition and online searchability. Think "Cotopaxi" or "Casper." Authenticity and storytelling: Names that convey brand values and evoke a sense of identity are popular, creating emotional connections with consumers. Examples include "Honest Kitchen" or "Patagonia." Incorporating tech: Tech-infused prefixes like "nano," "cyber," or "AI" signal cutting-edge solutions, particularly in fast-moving industries. Look at "OpenAI" or "NanoTemper." Niche-specific: Names that pinpoint a specific target audience or offer personalized experiences are on the rise. Think "BarkBox" for dog treats or "Peloton" for interactive fitness. Word blending: Combining multiple words into a catchy and unique name is still popular, creating brand new terms like "Warby Parker" or "Dropbox." What makes a great business name? Memorable and catchy: Sticks in the mind and encourages word-of-mouth. Unique and distinctive: Stands out from competitors and avoids confusion. Relevant to your brand: Reflects your business's values and target audience. Easy to pronounce and spell: Avoid complex vocabulary or unusual spellings. Available legally: Not already trademarked by another business. How do I name my LLC? Check your state's naming regulations for LLCs, which often have specific requirements. Include "LLC" or "Limited Liability Company" in your name to maintain legal protection. Follow the general advice above for choosing a strong and memorable business name. How can you create a business name incorporating your children's names? While using children's names can be sentimental, for various reasons consider potential downsides: Future limitations: It may restrict name changes or branding as your business grows. Personal privacy concerns: Exposing children's names publicly might not be ideal. Professional image: Ensure the name aligns with your business's desired image and industry. If you choose to incorporate children's names, do so subtly, perhaps using initials or middle names, or incorporating them into more creative wordplay. What makes a bad business name A bad business name is hard to spell, pronounce or remember, making it tough for customers to find or recommend you. It might be too vague, overly complicated or tied to short-lived trends that don’t reflect your brand’s long-term identity. In the end, a bad name can confuse your audience, hold back your growth or fail to reflect the values and mission you want to share. Looking for specific business name ideas? Band names Restaurant names Craft business name ideas Boutique business name ideas Photography business name ideas Travel business names Tech business name ideas Clothing brand names Jewelry business name ideas Consulting business name ideas Beauty business name ideas Real estate business name ideas App name ideas Marketing business names Candle business name ideas Food truck business name ideas Gym business names eCommerce business names Trucking business names Bookkeeping business names Construction business name ideas Nail business name ideas Plumbing business names Dropshipping business name ideas Painting business names Contractor business name ideas DJ name ideas

Start your blog → Get started with Dropshipping  today → The rise of the internet, social media and eCommerce has ushered in a new range of opportunities for entrepreneurs to start businesses online. Some of the most popular ways to make money online include, e-commerce and blogging. e-Commerce sites  have become an effective way for artists, creators, freelancers and anyone looking to sell their unique creations or services, while blogs have emerged as powerful tools for sharing knowledge, building communities and generating income. If you're thinking about starting a business , perhaps you already have an idea in mind - a hobby you'd like to make profitable or something similar - choosing between blogging and ecommerce to make that business idea a reality, is a valid idea to consider. In this article we'll break down blogging vs ecommerce and help you choose which is best for making money online . Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  How to choose between eCommerce and blogging? The choice between creating an e-commerce site or starting a blog to make money should be influenced by several factors. These include your personal interests, your willingness to handle inventory or create content regularly and your long-term business goals. Whether you're drawn to the idea of selling physical goods or prefer writing compelling articles, selecting the right monetization platform is a decision that will shape your business planning and ultimately success. Learn more: eCommerce advantages and disadvantages What is eCommerce? E-commerce is the buying and selling of goods and services over the internet. This includes but is not limited to online shopping, electronic payments and shipping solutions to broker transactions between businesses and consumers. Examples of eCommerce platforms include Wix, which allows you to set up an online store with their ecommerce website builder. Generally an ecommerce platform will include the robust and secure website infrastructure needed for ecommerce, including reliable web hosting and security features. What is blogging? Blogging is the act of creating and publishing content on a website regularly. It's a way to share knowledge and connect with like-minded individuals. Blogs can cover an endless range of topics and can be personal or professional in nature. Learn more: What is a blog Examples of blogging platforms include Wix. With their blog maker you can create a blog for free - hosting and web security included. Key differences between a blog and eCommerce website When deciding between starting a blog or an e-commerce website, it's important to understand the key differences between the two. Knowing the differences can help you make the right decision about which to start. The primary difference lies in their core objectives: blogs are designed to inform or entertain through content while e-commerce websites are focused on selling products. Blogs can be a platform for personal branding or thought leadership, whereas e-commerce sites are geared towards commercial transactions. E-commerce websites require mechanisms for shopping carts, checkout processes and secure payment options which are not necessary for blogs. Each online monetization model has its own set of challenges and rewards that should be carefully considered in light of what you aim to achieve with your online business. eCommerce vs blog: time to setup and run each as a business eCommerce time investment Running an online store involves several time-consuming tasks: Business setup: This includes creating your website , setting up product listings, and establishing payment solutions and shipping processes. Ongoing ecommerce management : Daily operations such as processing orders, managing inventory and handling customer service inquiries are part of the routine. Marketing efforts: You'll need to invest time in promoting your products through various channels like social media, email marketing and possibly paid advertising. Learn more: How to create a website  from scratch Blogging time investment Blogging also demands a significant amount of time, especially in these areas especially when it comes to making money blogging . You'll need to consider: Content creation: Developing ideas, researching topics, writing blog posts and editing are all time-intensive activities. Blog site maintenance: Regularly updating your blog's design and functionality to ensure a good user experience is essential. Audience engagement: Responding to comments, networking with other bloggers, and building a community around your blog requires ongoing work and effort. Both e-commerce and blogging demand consistent effort over time in order to make money. While the nature of the work differs—product-focused tasks for e-commerce and content creation for blogging—the success of both hinges on your ability to manage and invest your time effectively. eCommerce vs blogging: resources required Whether you're planning on storing inventory or simply need a workspace for your computer, the space you have available can influence your decision between e-commerce and blogging. eCommerce resources For an e-commerce business , you'll need to think about: Inventory storage: You must have enough space to store the products you sell, which can grow as your business expands. Warehouse space: A dedicated area for packing and shipping orders is essential to maintain organization and efficiency. Production area: If you're creating handmade items or similar, you'll need sufficient space for crafting and assembling products. When starting out with ecommerce it may be possible to use your home as a storage, assembly and production solution. This can help you keep initial startup costs low. However it may also limit the scale and size of your online business, as you may be limited in how much inventory you can store and handle at a time. This will then directly impact how much you can sell. Blogging resources Blogging compared to ecommerce, on the other hand, generally requires less physical space: Digital space: While you don't need room for physical products, having a reliable computer and internet connection is essential. Minimal physical resources: A small desk or even a spot at a local café can serve as your blogging headquarters. The contrast in resource requirements between e-commerce and blogging is stark. E-commerce can demand a significant amount of physical space as inventory grows (unless you opt for dropshipping , which requires no inventory to be held physically), whereas blogging can be operated from virtually anywhere. eCommerce vs blogging: cost to start Starting any business involves some level of financial commitment. Whether you're leaning towards e-commerce or blogging, understanding the monetary investment required will help you plan and budget effectively. eCommerce cost The financial demands of running an e-commerce platform can be substantial: Initial investments: These may include purchasing inventory, setting up a website, and acquiring necessary equipment for product photography. Learn more abut ecommerce website cost. Recurring costs: Monthly expenses can consist of website hosting fees, payment processing fees and possibly subscription services for managing your online store. Start an online store with Wix and web hosting is free with all sites. Potential returns: While the upfront costs can be high, the direct sale of products typically offers a clear path to profitability. Blogging cost Blogging can often be started with a lower initial investment but still requires careful financial planning: Website costs: You'll need to pay for domain registration and web hosting services - with Wix hosting is always free and you can register a domain name with a paid plan. Learn more about how much a blog costs . Content creation: While you can write content yourself, hiring writers or purchasing images may be necessary as your blog grows. Articles can start from US$500 per 1,000 words and up. Monetization strategies: Investing in marketing and SEO tools can help increase traffic to your blog, which is essential for monetization through ads or affiliate marketing. When you start a blog with Wix, you get access to a full suite of free SEO tools. E-commerce requires more capital upfront but has a straightforward revenue model through product sales. Blogging might start as a low-cost venture but often takes longer to monetize. It's important to assess your financial situation and determine which model aligns with your investment capabilities and risk tolerance. eCommerce vs blogging: ways to monetize Understanding the various ways to generate income from your online business is crucial. Both handmade e-commerce and blogging offer diverse monetization strategies but they differ significantly in how they can be implemented and the potential income they generate. E-commerce monetization With an e-commerce website, your primary source of revenue will be through product sales. However, there are additional streams to consider: Direct sales: The most straightforward way to earn money - you sell products at a profit. Partnerships: Collaborating with other brands or artisans can lead to new products and shared revenues. Wholesale opportunities: Selling your products in bulk to retailers can increase your sales volume. Blogging monetization Blogging allows for a variety of monetization strategies beyond direct sales: Advertising: Display ads on your blog can provide income based on traffic and click-through rates. Affiliate marketing : Earn commissions by promoting other companies' products relevant to your audience. Sponsored content: Partner with brands to create content that promotes their products or services for a fee. The potential income from both models depends on factors such as market demand, pricing strategy, traffic volume and engagement with your audience or customers. While e-commerce may offer quicker financial returns through direct sales, blogging can establish multiple income streams over time. It's important to consider which monetization methods align with your business goals and how you plan to sustain and grow each one. eCommerce vs blogging: long term business growth When planning for the future of your online business, it's essential to think about long-term sustainability and growth. Both handmade e-commerce and blogging have unique considerations that can impact their longevity and success. Scalability E-commerce: As your customer base grows, you'll need to consider how to scale your operations, from increasing inventory to streamlining order fulfillment. Scalability often requires additional investment in resources and infrastructure. Blogging: Scaling a blog can involve expanding content topics, increasing posting frequency or building a team of contributors. The scalability of a blog is more flexible and can be adjusted based on audience growth and engagement. Market trends E-commerce: Staying ahead in e-commerce means keeping up with consumer trends, product innovations and competitive pricing. It requires constant market analysis and adaptability. Blogging: For bloggers, staying relevant involves keeping content fresh, informative, and aligned with what readers are interested in. It also means adapting to changes in SEO practices and social media algorithms. Sustainability E-commerce: The sustainability of an e-commerce business can be influenced by factors such as supplier reliability, shipping costs and product demand. Environmental considerations are also becoming increasingly important to consumers. Blogging: A blog's sustainability often hinges on the creator's ability to consistently produce high-quality content that resonates with their audience. It also depends on maintaining strong SEO practices and adapting to digital platform changes. Is blogging a good idea for eCommerce businesses? Integrating blogging into an e-commerce strategy can be a game-changer for online stores. This is because it's not just about selling products it's also about building a brand and connecting with customers on a deeper level. How can blogging help eCommerce? Driving traffic: Regular, quality blog posts can improve your website's SEO, bringing more potential customers to your store. Establishing authority: Sharing expertise via blog content can position your brand as a leader in your niche. Improving and strengthening customer engagement: Blogs create opportunities for customers to engage with your brand beyond the checkout page. It can also be a way to generate repeat sales and loyal customers. eCommerce vs blogging: which online business model is right for you Deciding between starting handmade e-commerce business or a blog comes down to your personal interests, skills and the type of commitment you're ready to make. Each model offers distinct benefits and challenges that can influence your decision. If you have a passion for creating products and are willing to handle inventory and order fulfillment, e-commerce might be the right path for you. It requires upfront investment but offers the satisfaction of selling tangible goods and potentially quicker financial returns. On the other hand, if you enjoy writing and sharing knowledge or stories, blogging could be a fulfilling choice. It often requires less initial financial investment and can be done from anywhere, but it may take longer to monetize. eCommerce vs blogging Which is more profitable, a blog or ecommerce website? Profitability depends on various factors such as niche, audience size, monetization strategies and operational costs. Both blogs and e-commerce websites have the potential to be profitable but they follow different business models and timelines for seeing a return on investment.

Ready to share your ideas with the world? Start your blog → Blogging can be seen as a personal or professional platform where individuals or companies share insights, stories and information relevant to their audience. It's often a space for thought leadership and direct communication with readers. On the other hand, content marketing is a strategic approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience — ultimately, to drive profitable customer action. When it comes to your online marketing strategies , choosing between blogging and content marketing is about understanding how each can serve your business goals in different ways. Both blogging and content marketing have their place in a robust digital marketing strategy. The key is knowing when and how to use each one effectively. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  What is blogging? Whether you're an individual sharing your life experiences or a company providing industry insights, blogging is about expressing ideas and sharing knowledge. It can be a personal or professional asset that allows for direct interaction with readers through comments and feedback. Blogs are often updated regularly, keeping content fresh. According to Allison Lee, Editor-in-Chief at Wix.com, “Blogs don’t get enough credit for their long-term advantages. In the long run, a blog can serve as a huge traffic driver and a way to connect with future customers (case in point: our Wix Blog is the first touchpoint for millions of people who may have never stumbled onto our site otherwise). That said, a blog is a long-term commitment—it requires a well thought-out strategy and consistent maintenance. Beyond saying ‘I want to get traffic,’ you need to understand your blog’s overall value to your brand, and acknowledge that two readers may come across your blog with two very different intentions and varying levels of familiarity with your brand.” Use a blog maker to start your blog. What is content marketing? Content marketing goes beyond writing articles, it's about creating a variety of content types—videos, podcasts, infographics—to meet your audience where they are. Think of content marketing as a long-term relationship with your customers, where you provide ongoing value through informative and engaging content that encourages trust and brand loyalty. Learn how to build a smarter approach with an effective AI content strategy . Blogging vs. content marketing: Key differences The main aim of blogging is to share information and engage with readers on a personal level. It's about building a community around your brand or interests. Content marketing, however, has a broader goal, to drive specific business outcomes. It's about using content to guide your audience through the buyer's journey, from awareness to consideration and ultimately to the decision stage. Scope of content While blogging typically involves written posts, content marketing encompasses a wider array of formats. You're looking at white papers, e-books, newsletters, social media posts and more—each serving different stages of the customer journey and various audience preferences. Strategy and planning Blogging can be spontaneous or planned but often focuses on timely content that speaks to current trends or events. In contrast, content marketing requires a strategic approach that aligns with business goals. It involves careful planning, audience segmentation, and performance analysis to ensure that every piece of content serves a purpose in the larger marketing strategy. Blogging vs. content marketing: the advantages Blogging advantages As a type of marketing , blogging offers a unique set of benefits for businesses: Regularly sharing your expertise makes you a go-to resource in your field. Fresh, relevant content can improve your search engine rankings, making it easier for people to find you. Blogs create a space for dialogue with customers and peers, fostering relationships. Blog content can be shared across social platforms, increasing your reach. Content marketing advantages Content marketing also brings powerful advantages to the table: Strategic content guides potential customers through the sales funnel. Diverse content types can introduce your brand to new audiences. Through informative content, you help customers make informed decisions. Consistent, valuable content keeps your brand top-of-mind and builds trust. How to include both blogging and content marketing in your strategy Think of your blog as the cornerstone of your content marketing strategy. It's where you start conversations, share insights and establish your brand's voice. A blog is a powerful tool to attract visitors to your website and can serve as the springboard for a broader content marketing plan. Blogging examples include: Focusing on in-depth tutorials within a niche, a business can position itself as an industry leader. With a mix of guest posts and staff-written articles, a brand can expand their network and increase user engagement. Once you've laid the groundwork with blogging, it's time to broaden your horizon with content marketing. This means exploring different content formats—such as videos, podcasts, and infographics—to reach a wider audience. Each format can cater to different preferences, helping you connect with people in the way they like best. Content marketing also involves strategic distribution through various channels to ensure your content gets seen by the right people at the right time. Content marketing examples include: A comprehensive e-book series to capture leads and build a strong email marketing campaign. Targeted video marketing campaigns, generated a significant boost in product awareness and sales. Leveraging user-generated content on social media, can increase customer loyalty and online visibility. Be inspired by these content marketing tips . Learn more: Blogging vs. podcasting Blogging vs. freelance writing Blogging vs. copywriting Blogging vs. content writing FAQ Which is better, content writing or blogging? When you're weighing content writing against blogging, it's not about which is better overall, but which is better for your specific goals. Blogging is excellent for building a personal connection and establishing thought leadership. Content writing, as part of a broader content marketing strategy, is ideal for driving business objectives and engaging customers across various touch points. Blogger vs. content creator, how do the roles differ? A blogger is someone who primarily writes articles for a blog. They might share personal stories, insights, or expertise. A content creator, however, could be doing any number of things: crafting blog posts, designing infographics, producing videos, or managing social media content. Their role is more diverse and aligned with the multifaceted needs of content marketing. Is blogging a form of marketing? Yes, blogging can be an integral part of your marketing strategy. It helps in SEO (search engine optimization), establishes your expertise in the industry, and can drive traffic to your website. While it's just one piece of the marketing puzzle, it's a powerful way to connect with your audience on a more personal level within your broader marketing efforts.

Ready to share your ideas with the world? Start your blog → Whether you're a business owner, a marketing professional or simply curious about content marketing , understanding the difference between blogging and copywriting is important. What exactly are copywriting and blogging? How do they differ and when should one be used over the other? Perhaps you're considering which to pursue for your career or business. This article aims to shed light on both, providing you with clear insights into copywriting vs blogging. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  What is copywriting? Copywriting is the art of persuasive writing with a clear goal — to sell or promote a product, service or idea. It's the voice behind the ads that catch your eye and the compelling call-to-action buttons that prompt you to subscribe or purchase. Copywriters are the ones crafting messages that drive people to take action. It includes: Crafting compelling headlines that stand out in a crowded marketplace. Writing persuasive product descriptions that highlight benefits over features. Developing email sequences that nurture leads and convert subscribers into customers. Creating ad copy that captures interest and compels clicks. Learn more about how to build a copywriting portfolio of your own. What is blogging? Blogging is about creating informative and engaging content that resonates with readers. It's less about direct selling and more about sharing knowledge, stories or insights that build a connection with your audience. Bloggers aim to inform, entertain, or educate often fostering a community around shared interests or topics. Blogging for business includes all this but can also lead to creating a blog with an acquisition first strategy — whether it's traffic, lead gen or conversions. It allows businesses to: Share industry insights and thought leadership articles that showcase expertise. Provide valuable information or how-to guides that solve reader's problems. Improve SEO efforts with keyword-rich content to improve search engine rankings. Foster a community around the brand, encouraging loyalty and repeat business. Blogging vs copywriting and which to choose Deciding whether to focus on copywriting or blogging can be an important choice for your business or personal brand. Each has its strengths and potential cons. When to choose copywriting You might lean towards copywriting when your primary objective is conversion—turning prospects into customers. Here are some situations where copywriting is the preferred strategy: Launching a new product:  You need persuasive copy that convinces consumers to try your latest offering. Boosting sales:  Your goal is to increase revenue, and you want content that directly contributes to that end. Email marketing campaigns:  You're looking to nurture leads and require compelling calls-to-action that drive subscribers to purchase. Advertising:  Whether online or offline, effective ad copy is crucial for capturing attention and eliciting a response. When to choose blogging Conversely, blogging could be more beneficial when your aim is to build brand awareness, establish authority or provide value through content. Here's when blogging comes into play: Audience education:  You want to share knowledge and insights related to your industry. Improving SEO:  Regular, high-quality blog posts can help improve your website's search engine rankings. Building a community:  You're focused on creating a loyal following around your brand or niche. Content marketing:  You need a steady stream of content that engages, informs, and entertains your audience over time. The choice between copywriting and blogging doesn't have to be exclusive. Many successful businesses and personal brands integrate both into their content strategies for maximum effect. By evaluating your specific needs and goals, you can determine the right balance for your marketing strategies and goals. Is blogging still relevant? Yes! It's crucial to build your brand's voice and community, and allow you to expand your reach to relevant audiences who might otherwise don't know you exist says Judit Ruiz Ricart, Blog Strategy Expert at Wix.com Copywriting vs blogging: getting started Whether you're looking to persuade with powerful copy or engage through compelling blog posts, here's how to get started with both: How to get started with copywriting Learn the fundamentals:  Understand the principles of persuasive writing and marketing. Practice regularly:  Write daily to refine your skills and develop your unique voice. Study successful copy:  Analyze effective ads and marketing materials to see what works. Build a portfolio :  Create samples of your work to showcase your abilities to potential clients or employers. Network:  Connect with other professionals and potential clients through social media, industry events or online forums. Learn more: How to become a freelance writer How to make money as a freelance writer Blogging vs freelance writing How to get started blogging Choose your blog niche:  Select a topic area that interests you and that you're passionate about. Start your blog:  Choose a blogging platform, secure a domain name and design your blog. Create helpful content:   Write blog posts that provide value, whether it's through information, entertainment or inspiration. Be consistent:  Publish content regularly to grow your audience and improve SEO. Engage with your readers:  Respond to comments and interact with your readership to build a community. Create a blog with a blog maker. Copywriting and blogging: Pros and cons Both copywriting and blogging offer unique advantages and challenges. Understanding these can help you navigate the content creation landscape more effectively and seize opportunities for growth and earning. Pros of copywriting Copywriting often leads to immediate results in marketing campaigns, such as direct sales. This makes skilled copywriters highly sought after for their ability to craft compelling messages that convert customers. Effective copywriters can command high rates due to their contribution to revenue generation. For copywriters one of the biggest perks of the career is the ability to work from anywhere, you just need a computer and internet connection. Plus there's the the opportunity to be a freelance writer, or an in-house writer working remotely. Cons of copywriting The direct tie to sales means there's often more pressure on copywriters to deliver results. Copywriting projects can also come with demanding timelines that require quick turnaround times. There's also a constant need for fresh and new ideas, the competitive nature of marketing requires continual Pros of blogging Bloggers often have more leeway in topic selection and writing style than copywriters who may have very specific copy briefs to follow. Quality blog content can continue driving traffic and engagement over time through SEO which makes blogging an essential part of many business marketing strategies. Monetized blogs can generate income through ads, affiliate marketing or sponsored content even when not actively working on them. This can make them a great source of passive income. Cons of blogging It may take time before a blog gains traction and starts seeing significant traffic. To get to this point can take a lot of consistent content posting to generate traffic. Regular posting is necessary to maintain engagement, which can be challenging over time. Blogging vs copywriting FAQ Do copywriters also write blogs? Many copywriters are versatile and can indeed write blogs. The skills of crafting compelling narratives and engaging readers are transferable between copywriting and blogging. While their primary focus might be on promotional material, copywriters can also excel at creating informative blog posts that subtly guide readers towards a brand or product. What pays more copywriting or content writing? When it comes to earnings, both copywriting and content writing (including blogging) have the potential to be lucrative. However, copywriting often has a higher earning potential due to its direct impact on sales and marketing campaigns. That said, successful bloggers and content writers can also earn significant income, especially if they attract a large following or work with high-paying clients or industries. Is copywriting a good side hustle? Copywriting can be an excellent side hustle for those looking to supplement their income. Its project-based nature allows for flexibility in workload and schedule, making it ideal for fitting around other commitments. Plus, with the growing demand for digital content, there are ample opportunities to find freelance copywriting gigs. Is copywriting beginner friendly? Breaking into copywriting can seem daunting at first glance, but it is quite beginner-friendly with the right approach. Start by honing your writing skills, understanding basic marketing principles and building an online portfolio of your work. There are numerous online resources and courses available that cater specifically to aspiring copywriters.

Ready to share your ideas with the world? Start your blog → Starting your own blog can be an exciting and lucrative venture. Sharing your expertise with the world can attract an audience and establish your online presence. But, you may find yourself first asking— how much does it cost to create a blog ? Before you dive into the blogosphere , it’s important to be realistic about the costs involved in order to make it worth your while.  This article will outline the different expenses you may encounter from how to make a website  when starting your blog, to domain name registration and web hosting fees. Once you know the potential costs of blogging, you can make a better informed decision about how to pursue your blogging goals.  Learn more: How to start a blog Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  How much does a blog cost? If you make a website for free  on your own, a basic blog can start from free and cost as little as $16 per month. However, more complicated websites or ones that require the assistance of professionals like photographers, copywriters or designers, can cost upwards of $10,000. Let's examine the variables that can impact the cost of starting a blog. Learn more: How much does a website cost Can you start a blog for free? Yes, starting a blog for free is possible. There are free platforms and tools to help you kick-start your blogging journey.  Check out more on the best blogging platforms  to see which one is a good fit. While starting a free blog may seem like a great idea, before diving in, it's important to consider a few key points: Limited features and customizations : Blog platforms that are free may come with limited customizability options, which can make it difficult to establish your brand identity. Restricted growth : Free blogs often lack the necessary features and tools to help you grow your website traffic and monetize your content. Lack of ownership : The terms of service for free blog platforms can change at any time, meaning that your blog and its content could disappear overnight. Distracting ads : Ads on free blogs can sometimes detract from your content and make it less appealing to users. Security risk : Free blogs generally tend to be less secure than their paid counterparts, which can put your personal information and that of your readers at risk. You can also read more about is Wix good for blogging  and why. Ready to get blogging? Get started with  Wix  today. What bloggers really pay for: Common blog costs Here’s a detailed breakdown of some considerations that can influence blog costs. Included in each section, we've outlined the average cost ranges to help you estimate expenses. Domain name Website hosting  Website security Business email address Templates Logo and branding Email marketing tools SEO tools Social media tools Domain name Average cost range:  $0-$1,000+ per year While it may seem like a small detail, your domain name  plays a crucial role in establishing your brand identity and making your blog stand out from the rest. Getting a unique and memorable domain name can give your readers an idea of what to expect from your blog and help build trust and credibility with your audience. The domain name cost  varies depending on the provider and the type of domain you want (learn more about how much a domain name costs ). Tip: A Wix  premium plan , will give you a free one-year domain name voucher to offset your initial blog costs. Website hosting  Average cost range:  $0-$250 per month Website hosting  makes your blog accessible to readers all over the world via the internet. It involves a service that stores your website files on servers and delivers them when someone types in your blog's URL. The cost of web hosting can vary depending on the provider, package and level of service. Some providers, like Wix, offer free website hosting  as part of their website builder package. Investing in a reliable and trustworthy provider that offers the necessary features to meet your blogging needs is worth considering. From security to site speed, web hosting affects your blog's overall performance, impacting your users' experience and your ability to drive traffic and revenue. Ready to create a blog? Get started for free with the  Wix blog maker  today. Website security Average cost range:  $0-$200+ per year The costs of website security  can fluctuate depending on your platform or hosting service. Some providers offer basic security measures at affordable prices, while others may charge more for advanced protection against potential cyberattacks. Being proactive in protecting your blog can ultimately save you money and avoid the cost of dealing with a security breach. Tip: With Wix, security is already built in and included in the price when you start a blog. You’ll get 24/7 monitoring to detect vulnerabilities and keep both your information and your site visitors details safe.  Business email address Average cost range:  $0-$15 per month Creating a business email address  will give your blog a more professional look. Plus, it will streamline your communication efforts, keeping everything in one organized inbox. Investing in a business email address that includes your domain name is a relatively low-cost way to maintain a brand identity. The benefits of a business email address are worth the cost, including increased credibility, better delivery rates and improved brand recognition. You'll be able to communicate effectively with clients and readers, while also ensuring that your emails aren't getting lost in spam folders. Templates Average cost range:  $0-$70+ Templates are pre-designed   layouts that help you create the look and feel of your blog without having to code each element from scratch. Templates can be helpful to solidify your brand’s visual identity while also organizing your site’s content effectively.   Check out these totally customizable and free blog website templates  to help you get started.   Logo and branding Average cost range:  $0-$10,000+ one time fee A memorable  blog logo , a well-defined brand identity and a carefully chosen blog name create a cohesive  representation of your blog that helps distinguish it from others in your niche. Your blog name plays a role in capturing the essence of your content and attracting your target audience. Combined with a unified logo and look, it fosters brand recognition and trust amongst your readers. The cost of developing a logo can vary depending on several factors, like the complexity of your design, the number of revisions you require and the expertise of the designer you choose. You can cut blog costs and create your own using a  logo maker  tool.  Use Wix's  blog name generator  to create a catchy and relevant blog name that aligns with your brand identity. Email marketing tools Average cost range:  $0-$100+ per month Having a strong email list of blog subscribers and readers is an invaluable asset when it comes to blogging. By collecting email addresses, you can start building relationships with your readers, making your blog a more meaningful destination. It's important to start building your email list as soon as possible. With email marketing tools , you have a way to engage with your readers and provide them with more content. Remember, the goal is to build relationships with your audience and make your blog a trusted and valuable resource. The cost to your blog can range depending on the number of subscribers you have and the frequency of emails you send. SEO tools Average cost range:  $0-$1,000+ per month When it comes to running a successful blog, paying attention to blog SEO —or search engine optimization for your blog is key. This is the process of optimizing your blog's content and structure to boost its visibility and ranking on search engine results pages (SERPs). There are a wide range of SEO tools—both free and paid, that can help you identify the best keywords to target, generate new post ideas and even learn more about your niche audience. By investing in SEO tools, you're giving yourself the best possible chance of making your blog stand out in an oversaturated market. Wix SEO  offers a comprehensive package of tools to help manage your blog’s SEO strategy. Other tools like Ahrefs , Semrush  and Keyword Everywhere  can be helpful to find relevant keywords for your blog content. These tools offer free and paid versions, so you can always upgrade as needed based on your blog needs and cost limitations.  Expert tip from Chaya Arbiv, SEO specialist at Wix: “If your blog isn’t easy to find online, it’s like writing in a diary that no one reads. Make sure your blogging tool offers strong SEO features, like meta tags and an easy way to control URLs. That’s how new readers will discover your posts.” Social media tools Average cost range:  $0-$100+ per month Repurposing or repackaging your blog content into social media posts or video content is a cost effective way to increase blog traffic . Social media tools can help plan long term content on multiple platforms and are designed to schedule and automate posting, driving traffic to your blog and easing the workload significantly. Tools like a Pinterest scheduler can pre-schedule blog content to also post on Pinterest. Additionally, using a  video maker  tool can streamline your efforts to turn blog content into video content for a range of social platforms.  Depending on the scale of your social media efforts, the blog cost prices will vary. Keep an eye out for free trials to test which tools are actually useful and maximize your blog content. You also want social media tools that not only schedule content but also monitor online conversations and analyze your data.   Main costs to build a blog review Beyond the basics: Other blog costs Whether you’re just starting out, or a blogging novice, there are other blogging costs to consider as you grow and scale your efforts. Consider these additional costs as you estimate how much it will cost to start a blog.  Hardware Having the right hardware is important to produce quality blog content—this includes a reliable laptop ($600 - $2,000), a smartphone with a good camera ($40 - $100 per month) and a strong internet connection ($20 - $80 per month). While all of these can add up, it's essential to invest in your tools if you want to produce quality blog content.  Blogging courses Consider investing in courses to help you grow as a blogger. These courses come in different levels, from beginner to advanced, and vary in price. Free online learning platforms like Wix Learn  provide valuable knowledge and skills to create better and more strategic blog content.  Outsourcing content As your blog grows and you want to scale your efforts, you may look to hire external writers for a steady flow of fresh and captivating content. In addition, having freelance writers or content creators who are experts in their field will help boost your blog’s expertise, authority and trust—also known as EAT.  Like website designers, though, their rates will vary based on their experience. Typically, you can expect to pay anywhere from $10 to $75 for a single blog post.  Paid plugins and apps Paid plugins and apps can bring powerful features to your blog that go beyond the basics. Free tools are great for getting started but premium options unlock advanced features like automated backups, image optimization, SEO tools , pop-ups, eCommerce add-ons and custom forms. These tools simplify your workflow, boost site performance and create a smoother, more professional experience for your audience. Costs typically range from $5 to $50 per month per app with higher-end tools available for bigger budgets. If you’re using Wix, a big plus is that many features are already built in or available in the Wix App Market . You can quickly add tools for email marketing, live chat, social media or bookings without dealing with technical headaches. Wix takes care of updates and compatibility so you can focus on building your blog instead of fixing tools. Adding a few well-chosen paid apps can make your blog run smoother and feel more professional. Blog costs using a web designer vs. a website builder When mapping out your blog costs, you might consider hiring a web designer  or using a website builder to initially get started.  Website builders, like Wix, offer customizable templates and drag-and-drop functionality, enabling you to design and launch a site quickly and inexpensively.  Web designers may offer a more hands-on approach. While designers can establish a unique brand identity and develop a website with specific features and functionality, this option can be more expensive and time-consuming. Ready to start your blog now? Sign up with  Wix  today. Types of blogs  As you delve into the world of blogging, there are many types of blogs  you can start, covering a wide range of subjects. From fashion and real estate blogs to book and food blogs, the possibilities are virtually limitless. The key is to choose a specific topic that will be the central focus of your blog and its content strategy. This will help you establish a strong brand identity and provide valuable information to your readers. Determine your blogging commitment When estimating how much it costs to start a blog, it's also crucial to assess your commitment level and set clear goals right from the start. This can help you evaluate not only the costs involved, but also your time and energy. Let's explore the different categories below to help you get started on the right track: Hobby blogging If you're seeking a creative and engaging outlet, consider yourself a hobby blogger. Starting a blog requires little to no financial investment, making it perfect for exploring your interests without a long-term commitment. Side hustle If you’re looking to build a profitable blog but short on time due to other priorities like a full-time job, family obligations or other commitments, think of your blog as a side project. Side hustle bloggers are dedicated to keeping their blogs updated and engaging with their audience. They're willing to invest some money for long-term growth and success. Full-time blogger As a full-time blogger, you understand that investing in your blog can lead to growth and revenue. By treating your blog as a business, you recognize the importance of higher costs like professional website design, marketing campaigns and tech support. These investments help you establish a strong online presence and attract more readers, boosting the success of your blog. Tips for starting a blog If you're thinking about starting a blog from a cost perspective, there are a few tips to keep in mind. Prioritize value over growth : Focus on building strong foundations for your blog, rather than solely chasing metrics and rapid growth. Take the time to assess your blog’s potential revenue, profitability and long-term sustainability before making significant financial commitments. Determine your needs : When creating your blog, start by carefully considering the key features that are essential. Think about the specific functionalities and elements that would best serve your blog's purpose and target audience. Take inspiration from Wix user Zion Adventure Photog , a local photography group in Zion National Park. They effectively use a blog to provide tips and guides for planning an adventure in the park while promoting their photography services. With a blog focused on photography, you might prioritize features like a responsive image gallery, customizable image layouts and integration with social media platforms for easy sharing. Plan for the future : When considering the growth of your blog, it's important to envision how it will evolve over time. Think about the potential expenses that might arise as a result of this growth, such as hosting fees, marketing campaigns and hiring additional team members.  Be specific:  Finding a specific blog niche idea  is more profitable than writing about just anything. Leveraging your expertise in one focused area can help you create better and more relevant content. For example, according to Ahrefs blogging statistics , the most profitable blogging niche is the food blog niche. "Food bloggers have the highest median monthly income ($9,169) as compared to bloggers from all major niches". If you want to tap into this specific blog niche momentum, learn more about how to start a food blog  or how to make money as a food blogger . This will help you map out your blogging goals and understand just how much it costs to start a blog, knowing the potential money you can earn in return.  Expert tip from Sharon Hafuta, SEO blog editor at Wix: “There is no “one-size-fits-all” approach when it comes to blogging; what might work for one person may not work for someone else. What is important is that you have your finger on the pulse when it comes to your blog’s performance. Tracking data over time, spotting trends and experimenting with different strategies are some of the best ways to find out what works for you.” Blog monetization strategies to start earning Starting a blog comes with expenses, from hosting and domain fees to design and marketing. The good news is you can offset these costs while growing your audience. Here are strategies to start monetizing your blog right away: Affiliate marketing  – Share products or services your readers will actually love and earn a commission whenever someone buys through your links. It’s a simple way to make money while giving your audience helpful recommendations. Sponsored posts  – Partner with brands that fit your blog’s style. Sponsored content helps you earn income while introducing your readers to products and services that are relevant to them. Display ads  – Add ads to your posts with platforms like Google AdSense and earn money based on views or clicks. On Wix, you can easily create an ad unit and drop it into your blog. Sell digital products  – Turn your knowledge into eBooks, templates or online courses. Once they’re ready, you can sell them over and over to your audience. Offer services  – Use your blog to show off your skills, like freelance work, consulting or coaching. Your posts help attract clients who appreciate your expertise. Blog subscriptions  – Give your readers exclusive content they can subscribe to for a fee. On Wix, just go to your dashboard, open the Blog tab and pick the posts you want to monetize. How much does it cost to start a blog FAQ Is it worth it to start a blog? Social media platforms like Facebook, Instagram and Twitter dominate the internet. The rise of short-form video content like TikTok and Instagram Reels has further changed the way we consume and create content. However, blogging is still a relevant and proven content marketing strategy if you're still wondering if blogging is worth it . Blogging can be a great investment if you're willing to put in the time and effort to create quality content and promote your blog . Whether you're looking to build your personal brand, create a passive income stream, or gain exposure for your business, blogging offers a proven way to achieve those goals. What are the ongoing costs of maintaining a blog? Ongoing blog costs may include web hosting renewal fees, domain renewal fees and additional expenses for premium themes or plugins if you choose to enhance your blog's functionality. Also, if you end up hiring freelance writers, editors or photographers, you will have to retain them via ongoing payments.  Can I monetize my blog to cover costs? Yes, you can monetize a blog  through several approaches to help mitigate the initial costs. One option is to sell a product or service directly through your site. This can range from physical items to digital resources like e-books or courses. Another option is to create gated content that requires users to pay or subscribe for access. This can be a great way to offer premium content to dedicated followers while generating revenue. The challenge is finding the right balance between monetizing your blog and maintaining the trust and loyalty of your audience.  Can I start a blog without technical skills? Yes, many blogging platforms, like Wix, are designed for users without technical expertise. They provide user-friendly interfaces, and you can find plenty of online resources and tutorials to help you get started. How do beginner bloggers make money? Once you have selected your niche and created relevant content, as a blogger, you can start earning income through various channels. Affiliate marketing, sponsored posts and advertising are some of the most popular methods on how to make money blogging .  You can read more about blogging for beginners  to find more lucrative ways to get started.  Can a blog be started for free? Yes, free blog makers like Wix allow you to start blogging without upfront costs. However, these often come with limitations, such as non-personalized domains, ads you don’t control and limited monetization options. How much should I budget for marketing a new blog? For new blogs, marketing costs vary widely, from free strategies like social media and SEO to paid options such as ads. Budget $50–$500 for initial promotion, focusing on social media ads, email campaigns or influencer collaborations to drive traffic. What are some popular blog niches with good monetization potential? Some of the most popular blog niches with strong monetization potential include personal finance, health and wellness, lifestyle, travel and technology. These topics attract large engaged audiences and offer multiple revenue streams from affiliate marketing and sponsored content to digital products and courses. Niche blogs that solve specific problems or provide expert insights tend to perform particularly well. Choosing a niche you’re passionate about also makes it easier to create consistent high-quality content that resonates with readers.

Investing your money in online ads poses its own new challenges, as you’ll be dealing with many different types of ads and platforms. With this in mind, we’ve compiled a thorough and in-depth guide to the different ad types and formats out there to help you build a solid online advertising strategy and spend your budget wisely. Today’s economy’s key driving force is ever changing and marketers, whether they’ve been in the game for a while or are new to the field, must bring their a-game if they don’t want to fall behind. Entrepreneurs have come to the understanding that the only logical thing left to do in a world swarming with competitors is to create a website for their business and focus their efforts on building and revamping their online advertising strategy, while building some great advertisement examples at the same time. Benefits of online advertising As today’s leading medium for marketing you owe it to your online business to be online. While mass marketing like radio spots and printed media can make a difference to your business’ success, it won’t enable you to create a personal relationship with your potential consumers from around the world like online advertising can. Not only will you be able to reach out to your target audience on a global scale and enable millions of consumers to reach your business, online advertising is also incredibly convenient and accessible. You can easily track sales items online, send notifications, develop a targeted audience engagement strategy and plan ad campaigns accordingly with just a few clicks. Plus, you’ll have access to a wide array of analytics tools so you know exactly which campaigns, marketing strategies and keywords are working for your business and which are not. And if that wasn’t enough of an incentive for you to delve as deep as you can into internet advertising, one of online advertising’s top advantages is its cost-effectiveness and low operating cost. Unlike old-school methods where you have to spend a fortune to promote your products and services, online ads are inexpensive with certain sites enabling you to promote your website for free. Not to mention, you’ll be helping the environment by reducing paper, printing, and postage usage. Types of online advertising Whether you’re a seasoned paid specialist or are new to the online advertising game and have only heard of Image Ads, Video Ads and Carousel Ads, there are so many types of online ads available, it’s easy to get lost. Most online advertising ads run today run according to programmatic advertising. This is essentially the use of technology to automate the targeting and running of online ads. It involves using software to target specific audiences, often in real-time. It's what makes online advertising so efficient and impactful. In order to choose the best ad format for your campaign’s purposes and goals, ensure your ad is engaging a improve your return on Investment (ROI), you’ll need to familiarize yourself with these four main types of online advertising: Social media ads Paid search ads Native advertising Display advertising Social media ads With more than half of the people on earth using social platforms, you simply can’t ignore social media advertising. In fact, social media ad spend has already surpassed printed ads and ranks as the third-largest advertising channel , behind TV and paid search. Promoting your business via social media you’ll be able to reach and target specific audiences across the different channels, drive leads and sales, and leverage a variety of ad formats so that they best serve your marketing goals. Note: One way you can promote your business is by using a link in bio tool such as Hopp by Wix to direct users towards your website and specific social channels via one designated URL. When choosing the best social media ad format, ask yourself who your target audience is and which platforms they use, as well as the characteristics of the action you’re trying to promote. Knowing the different features and advantages each social ad strategy can offer you will help you figure out where to invest your money for better results. Facebook With over 2.7 billion monthly active Facebook users and more than 90 million small businesses using the platform’s free business tools, reaching your relevant public has never been easier. Using Facebook’s ad targeting tools you can reach out to three types of audiences: Core audiences: this tool enables you to define an audience based on their age, interests and geography. Custom audiences: helps you get back in touch with users who have previously engaged with your business. Lookalike audiences: enables you to reach new people whose interests are similar to those of your best customers. There are several ways to advertise using Facebook, with the most commonly used ones being image, video, story and lead ads: Image ads are great for driving traffic to your website and improving your internet advertising by sharing collections of images. Video ads are super popular as they are both visually captivating and are perfect for showcasing your product and brand. Story ads are an interactive solution that enables you to combine between photo and short-form video content. Lead ads allow you to capture lead information, whether for newsletter subscribers, event registrations, or follow-up services without directing users out of the Facebook platform. To learn more about how to make the most of each of these formats, read through our guide on the best practices to creating successful Facebook ads . Instagram Instagram is the social channel with the second-highest ROI among marketers, and is particularly relevant for those targeting audience ranges between the ages of 18 and 34. You can advertise on Instagram through your professional business account, create ads for your Facebook Page and promote them on either or both channels, or create custom campaigns in the Facebook Ads Manager targeted specifically at your Instagram audience. Similarly to Facebook, Instagram ad types include image ads, video ads, story ads and lead ads. However, the most innovative ad types on Instagram at the moment are Ads in Explore and Shopping Post ads: Explore is a discovery surface for users searching for new content and exploring their interests helping marketers reach a new audience. Shopping Post ads include a product tag and allow you to maximize the reach of your products by boosting shoppable posts or creating the ad from scratch in Ads Manager for more creative flexibility. Twitter There are over 187 million global daily active users on Twitter, with stats showing that 77% of Twitter users appreciate a brand more when it responds to their tweet. While digital advertising is less common on Twitter since organic reach is still a major indicator of a brand’s performance on the network, ads can still help you reach your business’ goals, particularly if your target audience ranges between the ages of 35-65. Many B2B companies and e-commerce brands have found success creating Twitter ads through influencer marketing campaigns. Rest assured knowing that the potential to monetize your efforts on the social network will likely pay off, as stats have shown that 40% of users made a purchase based on a sponsored tweet. You can target a specific audience on Twitter and then leverage your advertising strategy across Pinterest and Instagram as well, or turn to Conversational Ads - which are tweets with CTA buttons promoting specific hashtags. This type of ad can help you fuel word-of-mouth promotion of an upcoming event or product launch, however, you’ll have to request access to this ad format by filing a support ticket on Twitter. For more tips, check out our full guide on how to use Twitter. LinkedIn LinkedIn is the second-most popular social media platform among B2B marketers, ranking only behind Facebook, and it’s definitely the place to be if you want to promote your business. Its one-of-a-kind targeting capabilities allow you to target users by criteria the other platforms simply don't offer: including unique demographics, job title, job function, and industry. LinkedIn’s Message Ads enable you to send direct, one-on-one messages to your audience so you can share an event registration, promote a free product trial and more. Message ads will help you drive more website traffic and generate more leads with interactive features like Lead Gen Forms, which help you reach a very specific audience, and automated calls-to-action. YouTube As the fourth most-used social media platform by marketers , YouTube ads help you reach potential customers and have them take action when they watch or search for videos on the platform. Unlike other types of social media advertising, on YouTube you’ll only have to pay when users show interest in your ad. Ads on the platform appear before and during videos or as stand-alone promoted videos displayed after a search is performed. You can choose to advertise on YouTube using different types of ad formats, as well as targeting specific demographics and interests. Pinterest With a strong focus on visuals, Pinterest boosts over 442 million monthly active users, the majority of which are female. The platform’s ads are pieces of content pinned by marketers and brands that have a dollar sign added to their description. Marketers can then link pinned items to their official pages to drive traffic. With stats showing that businesses can reach more than 169 million people on Pinterest and that shopping is a top priority for 48% of the platform’s users , this is definitely a site to consider on your online advertising strategy. Paid search ads Paid search ads, also referred to as search engine marketing or SEM , help businesses reach people searching online for specific queries on search engines. This type of advertising works on a pay-per-click advertising model, meaning until someone clicks on your advertisement, you don't pay. While organic results on search engines and other free ways to promote your website could in fact help your business grow, they don’t have the same effect paid search ads have. In fact, businesses generally make an average of $2 in revenue for every $1 they spend on Google Ads. Furthermore, advertising on search engines protects your brand from competitors setting out to buy your branded terms. The most popular platforms for paid search ads are Google, Bing and Yahoo. Google is obviously the most used search engine with a whopping 3.5 billion daily search queries, and with stats showing that over 70% of the total searches worldwide are performed on Google. You can’t, however, afford to ignore its competitors. In order to know where you should invest your money, check your brand’s keywords on Yahoo and Bing in order to verify whether they are actually making a substantial amount of traffic to your site or not. Once you’ve mastered one of the three search engine platforms advertising techniques, advertising with the other two will be straightforward and a lot easier. Check out our guide on how to advertise on Google so you can start building your online advertising strategy on search engines. Native advertising Native advertising matches and functions naturally in the media format in which they appear. The key to native ads is that they are non-disruptive and could in fact go unnoticed by readers. With that being said, studies have shown that even though readers may not even realize they are consuming a paid advertisement, 31% are still more likely to buy from a brand after viewing their native ad . There are different types of native ads: “In Feed" ads that appear in the social network feed, search and promoted listings that appear at the top of your Google search results or in the sidebar, and content recommendations that appear after you’ve finished reading an article online. This type of internet ads expose your products and services to huge amounts of potential consumers and create a close relationship between publishers and brands. Consumers look at native ads 53% more than display ads , which means that even though your ad may not look promotional, it’s getting the job done. Display advertising Display ads are usually text, image or video-based and are meant to encourage a click-through from the user in order for him or her to take a specific action, such as get to the following page, make a purchase, etc. Most of them are promoted on a cost-per-click (CPC) basis, meaning that every time the user on a search engine clicks the ad, the advertiser gets charged an amount based on their overall bidding strategy. There is no wonder then that display ads are notorious in the advertising world, having tricked users into clicking misleading ads. However, in the right platforms they can be used to leverage data in order to display your ads to the targeted audience you’re looking to reach. Google display ads Using the Google Display Network (GDN), advertisers can design visually appealing ads and place them on millions of websites and apps (including YouTube and Gmail) straight from their Google Ads account. The platform enables you to target your specific audience through demographic and geo-targeting as well as your targeted audience’s specific interests. If you prefer, Google Ads will take care of the bidding process and will even figure out who your ideal audience is by using its automated targeting and bidding features. Clicks, impressions, conversions and Google Analytics can all be tracked from Google Ads, so you can see just how effective your ads really are. Facebook’s audience network Facebook's Audience Network uses the same targeting data from the Facebook platform in order to help you place native ads, banner ads , full-screen ads, in-stream ads, and rewarded video ads on the network’s websites and apps. This helps you monetize with high-value, boost your revenue and give every ad impression the opportunity for maximum earning potential with real-time bidding. How to measure the success of online advertising Key to understanding and increasing the impact of online advertising is knowing which metrics to set as KPIs and track, in order to understand the success of your online advertising campaigns. There are many metrics to track, and some are more relevant for some types of campaigns than others. But some of the main include: Conversion Rates: this is the percentage of users who take a desired action after seeing an advertisement. Often this is the most tracked metric for advertising campaigns and the real measure of how successful it was. Click-Through Rates (CTR): CTR measures the number of clicks on an advertisement divided by the number of times it was displayed. A high CTR indicates that the advertisement was engaging and relevant to the target audience. It would also demonstrate that an ad is reaching the right audience, with the right content. A low CTR would need to be investigated and the campaign or assets optimized to raise it. Cost per Action (CPA): CPA measures the cost of each desired action, such as a sale or sign-up, and is used to determine the return on investment (ROI) of an advertising campaign. This can be used to decide if it's worth continuing to run an ad or campaign based on how high or low the CPA is. Bounce Rates: Bounce rate measures the number of visitors who leave a website immediately after arriving. A high bounce rate can indicate that the advertisement wasn't relevant or effective in capturing the user's attention. A low bounce rate would suggest the opposite. Monitoring bounce rate is important for understanding how to improve the optimization of ad landing pages and resources. Return on Ad Spend (ROAS): ROAS calculates the return generated from an advertising campaign, divided by the amount spent on advertising. It's a useful metric for determining the overall effectiveness of an advertising campaign. Lifetime Value (LTV): LTV measures the value of a customer over the lifetime of their relationship with a business. This metric helps determine the long-term impact of an advertising campaign on customer acquisition and retention. It's a long term metric and must be treated as such. Engagement Metrics : Engagement metrics, such as likes, comments, and shares, can provide insight into the effectiveness of social media advertising and help measure the reach and impact of an online advertising campaign. They help advertisers understand what type of ads and what type of content resonates with their target audience and can be used to plan future campaigns. Referral Traffic : An increase in referral traffic to a website can indicate that the advertisement was successful in driving traffic and generating interest. Referral traffic can also be a way to track and measure brand awareness. Sales Metrics: Sales metrics, such as revenue and units sold, provide a direct measurement of the impact of advertising efforts on a business's bottom line. This may be less easy to track if you offer services or something less tangent than an actual product, but understanding the number of subscriptions an ad bought can also be considered a sales metric. There are also a number of micro ad relevant metrics to track specific ads, depending on their type and goal. These include, cost per mille, cost per engagement, cost per cost per lead, cost per view, cost per install to name just a few. Potential concerns around online advertising While there is no doubt that online advertising is impactful. However there are a number of considerations to consider when deciding how to run an online advertising strategy: Privacy : Online advertising often collects personal data to target advertisements, which can raise privacy concerns around how that data is shared and used. It also puts it at risk of being leaked from a cyberattack or similar. Misleading Ads: There have been instances where advertisements are misleading or make false claims, which can lead to customers losing not only trust in a specific product or brand but in online advertising in general. Ad Fraud : Ad fraud involves the use of bots or fake traffic to artificially inflate ad metrics, causing advertisers to focus on specific ads and assets that seem to be helping them meet KPIs, when the opposite is true. This leads to resources and ultimately money being wasted. Ad Fatigue : Over-saturation of online ads can lead to ad fatigue, where users become desensitized to advertising and ignore it. This can then potentially make future ads less effective, or makes it harder to capture the attention of ad weary online users. Ad Blocking : The use of ad-blockers has become increasingly popular, making it difficult for advertisers to reach their target audience. These can be installed as extensions on a computer or browser and allow users to block ads on web pages. Ad Discrimination : Online advertisements can be discriminatory, excluding certain groups based on factors such as age, race, and gender. Online advertising FAQ What are the main types of online advertising? The main types are, paid search ads, social media ads, native advertising and display advertising. What are the pros of using online advertising? You can reach a targeted audience efficiently. Paid advertising allows you to set targeting criteria, such as audience location and behavior. This allows you to narrow down your audience in line with your target market. It's generally more cost effective than traditional marketing, such as outdoor or TV. Online marketing is easy to track, and draw insights from, including how well you're meeting set metrics and KPIs. Online ads can also be changed fast, in order to respond to data and insights from previous campaigns. What are some of the downsides of online advertising? Online advertising can be competitive, and expensive - depending on the niche, industry and audience you're targeting. You'll also have to deal with potential ad fatigue, in a world where online audiences are often bombarded with ads and choose not to interact with them. Standing out in competitive spaces online can be tough.

Ready to share your ideas with the world? Start your blog →   Freelance writing and blogging are two popular avenues for writers looking to earn money from their writing skills. Freelance writing involves creating content for various clients on a project-by-project basis. This can include articles, web copy and white papers. As a freelance writer, you have the freedom to choose your projects and work with a diverse range of clients. On the other hand, blogging is about starting your own blog and publishing content regularly on topics you are passionate about. Bloggers often build a following over time and monetize their blogs through affiliate marketing, sponsored content and product sales. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  What is freelance writing? Freelance writing is a broad field that encompasses various types of content creation for clients. As a freelance writer, you're essentially self-employed, offering your writing services to businesses, publications and individuals who require quality content. Freelance writers produce a wide array of written materials. This can range from blog posts and articles to technical manuals and marketing copy. The scope of freelance writing is vast, allowing writers to specialize in niches that match their interests and expertise. There are a number of ways to make money as a freelance writer : Charging per word or per project Retainer agreements for ongoing work Revenue sharing from published content. Writers often set their rates based on experience, the complexity of the work and market demand. What are the main pros and cons of freelance writing? There are several advantages and disadvantages to consider in freelance writing. The pros include flexibility in choosing projects and setting your schedule. This means you can work around family commitments and choose the projects you really enjoy. For some writers it means a better work-life balance. Very often experienced freelance writers earn more money than those in-house and get to work with a variety of clients. Some of the cons of freelance writing include irregular income flow, especially when starting out. It can be difficult sometimes to build up a steady roster of clients and keeping them to maintain your income can also be challenging. You'll need to get comfortable marketing yourself and your services while also dabbling in client management and relationship building. Start by building a freelance website for your writing business. If you're looking for some popular writing niches to specialize in, consider: Technology and software writing Health and wellness content Financial and business writing Travel writing Learn more: How to become a freelance writer Blogging vs copywriting What is blogging? A blog is a digital platform where individuals or businesses share information, insights and stories. It's a way to connect with a like-minded audience and establish authority in a particular subject area. Being a blogger means you're in charge of creating, publishing and managing content on your own blog. You decide on the topics, the tone of voice and the frequency of your posts. Bloggers often include personal experiences or opinions into their content to engage their readers on a more personal level. There are a number of ways to make money as a blogger : Displaying ads through programs like Google AdSense Affiliate marketing by promoting products or services Selling digital products or merchandise Offering paid memberships for exclusive content Use a blog maker to create your own blog. What are the main pros and cons of blogging? Blogging comes with its own set of pros and cons that you should consider. With blogging you have complete creative control over your content, you can write what you want and to your own schedule. It's a great opportunity to build a personal brand and a community. If done well and consistently, blogging can mean considerable potential to earn passive income via monetization strategies. However blogging is not without is challenges. Content creation is time consuming and you'll need to update content regularly as well. Blogs can be slow to grow and build traffic which will also slow down time to making money. If most of your traffic comes from organic search, such as Google, you're also dependent on its algorithm for your traffic gains and losses. Learn more: Blogging vs content marketing Freelance writing vs. blogging: which is better? When deciding between freelance writing and blogging, it's essential to compare the two based on your personal goals, preferences and the lifestyle you envision for yourself. Both paths offer distinct experiences and rewards and understanding these can help you make a choice that's right for you. Here are some of the main factors to keep in mind when choosing: Your desire for creative control versus working under direction The need for a steady income versus the potential for passive revenue Your willingness to market yourself versus building a personal brand Income potential One of the most significant considerations when choosing between freelance writing and blogging is the potential for income. Freelance writers can often command higher rates upfront and increase their income as they gain experience and credibility. Bloggers may start off earning little to no money but as their audience grows, so does their earning potential through various blog monetization strategies. Work flexibility Freelance writing provides the flexibility to work with different clients on diverse projects, which can lead to a more varied workday. Blogging offers the freedom to set your own schedule and work from anywhere but it also requires consistent content creation to maintain audience engagement. Skill set Freelance writers need to be adept at research, proficient in various writing styles, and capable of tailoring their voice to match the needs of their clients. Bloggers must have a strong grasp of SEO, social media marketing and the ability to create engaging content that resonates with their target audience. Personal branding For bloggers, personal branding is crucial as it helps differentiate them from competitors and attracts a loyal readership. Freelance writers also benefit from personal branding by establishing themselves as experts in their niche, which can lead to more job opportunities and higher rates. Bloggers vs freelance writing, can you be both? The lines between freelance writing and blogging can often blur, leading many to wonder if it's possible to successfully manage both roles. The answer is yes and here's how you can do it. Many writers start as freelancers and gradually build their own blogs on the side, or vice versa. This balancing both can lead to diversified income streams and a broader skill set. You can get started as a blogger or writer by making a website . To maintain equilibrium between freelance writing and blogging: Prioritize your tasks based on deadlines and income potential. Develop a consistent routine that allocates time for client work and your own blog. Use your blog as a portfolio website to showcase your writing skills to potential freelance clients. By integrating freelance writing with blogging, you can enjoy the stability of client work while building your personal brand and exploring topics that interest you on your blog. This dual approach can offer the best of both worlds if managed wisely. Ready to get started? Learn how to make a website with this easy guide.

Ready to share your ideas with the world? Start your blog → When it comes to content marketing , two prominent platforms stand out for content creation and distribution - blogs and podcasts. Each has carved out its own role in the realm of online marketing, offering unique ways for businesses to reach their audience, share expertise and build a brand. You might be wondering which platform is the right fit for your business's content strategy. This article is designed to help you navigate that decision by providing a comprehensive comparison of blogging and podcasting. We'll delve into the benefits and drawbacks of each, and examine their potential for monetization. Whether you're just starting out or looking to pivot your current strategy, this guide will assist you in choosing the strategy that aligns best with your goals and connects most effectively with your audience. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  What is a blog? A blog is a type of website where you can publish content regularly. It allows for written articles, photos and videos to be shared with an audience. In the context of business marketing, blogs serve as a powerful tool for sharing expertise, improving search engine visibility and establishing a brand's authority in a niche. They're versatile and can be updated as often as you like, making them an excellent way to keep your audience informed and engaged. Use a blog maker to create your own blog. What is a podcast? A podcast is an audio program that's similar to a radio show but is available on the internet for download or streaming. Podcasts are typically series-based, with new episodes released on a regular schedule. They're known for their high engagement levels because they allow listeners to multitask while consuming content. For businesses, starting a podcast can be an effective way to reach audiences who prefer audio content over text and to build a personal connection through the power of voice. The pros and cons of blogging Blogging has been a staple in digital marketing for years, offering a range of advantages for businesses looking to establish an online presence. Here are some of the key pros and cons to consider: Pros SEO benefits: Regularly updated blogs are favored by search engines, which can lead to increased organic traffic. This can mean more eyes on your brand and potentially lead to conversions too. Content flexibility: You can easily tailor your blog posts to cover various topics, blog formats and lengths. They can also include images, video and other media. Authority building: By sharing your expertise, you can position your business as a thought leader in your industry. Cost-effective: Starting a blog can be relatively inexpensive, with many website builders , like Wix, offering free or low-cost options. Learn more about how much it costs to start a blog. According to George Nguyen, Editor SEO Hub at Wix.com, "Blogging is still one of the best ways to build out your online presence. For smaller websites, creating topical blog posts enables you to create keyword-rich content that tells potential site visitors and search engines what your brand is all about—this can be a crucial advantage for local business websites, portfolio websites, etc. where you may not have as many opportunities to convey (in text) your expertise or how your business is unique. For larger sites, your blog can be incredibly effective at providing potential customers the information they need to decide whether to eventually buy from you, as search intent typically coincides with steps of the customer journey." Cons Time-consuming: Creating quality content requires significant time and effort. Consistency is key: To maintain and grow your audience, you need to publish content regularly. Slow growth: Building a readership often takes time, and it may be a while before you see substantial traffic. Requires writing skills: Effective blogging relies on strong writing skills to communicate your message clearly. The pros and cons of podcasting Podcasting is a dynamic medium that's been gaining in popularity in the business world. It offers a personal touch when done well and can create a strong listener base. Here are some of the advantages and challenges associated with podcasting: Pros Personal connections: The conversational nature of podcasts helps you build a personal relationship with your audience. Listener convenience: People can listen to podcasts while doing other activities, which makes it a popular option for many audiences. . Niche targeting: Podcasts can cater to specific interests, making it easier to reach a targeted audience. Growing popularity: Podcast listener bases are expanding, providing a larger potential audience for your content. Cons Production effort: High-quality podcasts require good equipment, editing skills, and often more preparation than blog posts. Discoverability: Unlike blogs, podcasts aren't as easily searchable by content, which can make it harder for new listeners to find your show. Time investment: Regular episodes require ongoing commitment and can be time-consuming to produce. Complex monetization: While there are ways to monetize podcasts, it may not be as straightforward as with blogs. Is blogging outdated? With the rise of social media, video content, and podcasting, its natural to question the relevance of blogging. But the short answer is no, blogging is still relevant and here's why. Blogs continue to be a key player in search engine optimization (SEO). They provide fresh content that search engines love, which can help improve your site's visibility and ranking. This in turn brings traffic, i.e. visitors to your business. Many consumers still expect reputable businesses to have a blog where they can find valuable information and insights. When you create a blog, you own the content and the platform it's on. This isn't always the case with social media or third-party podcast hosting services. This gives you more customization and branding control. It also means you're less susceptible to your account being suspended or hidden. Blog posts can also remain relevant and continue to attract traffic long after they are published, unlike some other forms of content that may have a shorter lifespan. Do blogs or podcasts make more money? How successful monetizing blogs and podcasts can be varies greatly depending on several factors such as your audience size, engagement level, niche and content quality. Generally, blogs have a stronger track record for making money through advertising, affiliate marketing, sponsored content and selling digital products or services. Podcasts, while newer in the game, have been catching up quickly with sponsorships, listener donations, premium content subscriptions and merchandise sales. How to monetize a blog To make money blogging , consider these blog monetization strategies: Advertising: Display ads on your blog can earn you money through pay-per-click or pay-per-impression models. Affiliate marketing: Recommend products or services and earn a commission for every sale made through your referral links. Sponsored content: Partner with brands to create content that promotes their offerings in exchange for payment. Product sales: Sell digital products like e-books, courses or webinars directly through your blog. How to monetize a podcast Podcasting also offers unique opportunities for making money. Here's how to monetize a podcast : Sponsorships: Secure deals with sponsors who want to reach your audience and are willing to pay for ad spots within your episodes. Memberships: Offer exclusive content or perks to listeners who sign up for a membership program. Crowdfunding: Use platforms like Patreon to receive ongoing support from listeners in exchange for bonus content. Merchandising: Create and sell branded merchandise related to your podcast. Can I turn my blog into a podcast? If you've been successfully running a blog and are considering branching out into podcasting, you're in a great position to repurpose your written content into an engaging audio format. Here's how you can make the transition smoothly: Select suitable content: Identify blog posts that would translate well into spoken word, such as how-to guides, interviews, or storytelling pieces. Adapt your script: Rewrite your blog content to fit a conversational tone suitable for audio. Invest in equipment: Ensure clear audio by purchasing a good microphone and recording in a quiet space. Edit: Edit your recordings to remove any mistakes or unnecessary pauses, and add music or sound effects if desired. Publish and promote: Upload your podcast episodes to popular platforms and promote them to your existing blog audience. Which to choose blogging or podcasting? Deciding whether to focus on blogging, podcasting or both depends on your business goals, resources, and where your audience is most active. Here's how to assess which platform might be the best fit for you. Content goals: Consider what you want to achieve with your content. Blogs are great for SEO and detailed explanations, while podcasts can be ideal for storytelling and building personal connections. Technical skills: Evaluate your comfort level with writing versus speaking. Blogging requires strong writing skills, whereas podcasting needs audio editing skills and a confident speaking voice. Resources: Look at the resources you have. Blogging can be less resource-intensive than podcasting, which may require equipment and software investments. Audience: Know how your audience prefers to consume content. Some might prefer reading in-depth articles at their own pace, while others might enjoy listening to content during their commute. Engagement patterns: Analyze where your audience is most engaged. If they spend time on platforms that favor written content like LinkedIn or Medium, blogging could be more effective. If they're avid users of Spotify or Apple Podcasts, consider podcasting. Demographics: Consider the demographics of your audience. Certain age groups may be more inclined to listen to podcasts, while others might prefer reading blogs. Blog vs podcast: which is more impactful for your business The debate between blogging and podcasting is not about which platform is universally better; it's about which one is more suitable for your specific business needs and audience. Here are some considerations to help you weigh the effectiveness of each: Content reach: Blogs can be easily found via search engines, potentially reaching a wider audience over time. Podcasts can create a dedicated listener base but may require more effort, in terms of marketing and advertising, to grow. Engagement level: Podcasts often lead to higher engagement as listeners feel a personal connection with the host. Blogs can engage readers too, but the connection may not be as strong without the presence of voice. Production costs: Starting a blog typically involves lower startup costs compared to podcasting, which may require investment in audio equipment and editing software. Content lifespan: Blog posts can continue driving traffic years after publication through search engine rankings. Podcast episodes might have a shorter lifespan but can be evergreen if they cover timeless topics.

There are tons of brands out there and new ones cropping up every day, with many of them competing for the attention of your audience. If you’re not sure where to start, don’t worry. We’ve put together a curated selection of 24 of the most creative, unique and memorable advertisement examples to inspire your next marketing strategy and campaign. All the hard work you put in when you build a website is a big step in setting your brand apart. But your site can’t do all the work alone. You’ll also need to advertise across the channels that your audience is paying attention to and position your brand front-and-center there. Get to know the different types of advertisements Advertising is a paid form of marketing. While it’s natural to associate advertising with the digital banner ads we see everywhere online nowadays, there are so many other types of ads you can follow to get the word out about your brand. Let’s take a look at the four most popular ones and a few advertisement format examples for each of them: Print advertising Today, print ads appear in the form of: Billboards Flyers and brochures Vehicle wraps and bus signage Newspaper and magazine ads Direct mailers Print advertising is the oldest form of advertising we have, as there’s proof of advertising on wall paintings, papyrus, and amongst ruins from ancient civilizations in Egypt, China, Greece, and Rome. But in terms of modern print advertising that we’re familiar with, it began with the advent of print media in Europe in the 16th and 17th centuries. Unlike other types of advertising that can quickly pass consumers by, print ads have the ability to stick around—especially the forms that people can hold and carry around with them. Radio advertising There are three different types of ads that appear on the radio, audio streaming services, and podcasts: Short commercial breaks Sponsored content and promotions Interstitial and banner ads Traditional radio commercials began to appear over the airwaves in the earlier part of the 20th century . While nowadays it might not be as popular a medium as it once was, it can still be an effective and cost-effective way to introduce a national brand to an audience and keep it top-of-mind with existing customers. Podcasts, of course, provide a new opportunity to reach listeners. With sponsored content, in particular, brands can reach a highly relevant and engaged audience if they partner with the right show. Television advertising The first TV commercial aired in 1941 in the United States and took place in the middle of a baseball game. The main selling point about this type of advertising is that it combines the visual attractiveness of print ads with the captivating sound from radio. So, it’s really the best of both worlds. Like radio, TV now has a digital counterpart, so there are more ways to advertise on TV than just the traditional mid-show commercial break. Thanks to digital streaming platforms like Hulu, video ads can appear before, during, or after some of the hottest movie and TV releases. Online advertising Online advertising is the youngest form of advertising, yet it’s older than you may think. It has origins before the internet was launched—in the form of email back in the 1970s. The first banner ads , however, appeared after the internet went global in the ‘90s. There are many different ways to advertise online: Display ads (e.g., text, image, animated, video) SEM (search engine marketing) Pop-up ads Interstitial video ads Search ads (see our guide on how to advertise on Google ) Social media ads Mobile app ads Email ads Sponsored content Affiliate marketing In fact, online advertising is not too far from the different types of content marketing . The only difference between the two is that the latter is commonly done in self-owned platforms or free advertising sites . Because of this versatile range of ad types and placements, online advertising has become the most powerful tool in a brand’s arsenal today. However, that doesn’t mean that other kinds of advertising should be forgotten. When all four are combined, it can be a truly potent combination for a brand trying to reach their audience wherever they go. Native advertising Native advertising blends seamlessly with the content surrounding it, making it feel more organic to the viewer. Plus, native ads generate 18% higher purchase intent , which means they’re great for building trust and boosting results. Examples include: Sponsored articles: Brands collaborate with publishers to create articles relevant to the platform’s audience. Promoted tweets: Paid Twitter ads appear naturally in users’ timelines. Social media ads: Platforms like Instagram, TikTok, and Facebook integrate these paid promotions organically into users’ feeds. The appeal of native advertising lies in its subtlety. Instead of demanding attention, it feels like a natural part of the user’s experience, leading to higher engagement while building trust. Outdoor advertising Outdoor advertising uses public spaces to deliver messages to a broad audience. Popular outdoor formats include: Billboards Transit ads (e.g., buses, trains, taxis) Street furniture ads (e.g., benches, kiosks) This type of advertising is unique in its ability to command attention due to sheer scale and visibility. For example, billboards are estimated to reach 71% of drivers in a single week. Transit ads target commuters, making them highly effective in cities. Meanwhile, ads on street furniture like kiosks or benches keep your message front and center in places with heavy foot traffic. 24 of the best advertisement examples of all time If you’re looking for creative advertising examples to spark some inspiration as you design your next ad campaign, look no further. Below, we’re going to look at 24 of the most popular ads across print, radio, TV and the internet. Even if you don’t see billboard ads or radio spots in your future, there are some really neat lessons about creativity to take away from each of these advertisement examples: Apple Macbook's "Get A Mac" KFC's “FCK” apology IKEA's “pee on this” Absolut Vodka's "The Absolut Bottle" Copenhagen Zoo's snake bus Audible's “There’s another way to get away” Nike's “Just Do It.” Old Spice's “The man your man could smell like” VW & Stephen Hawking McDonald’s ad outro Snickers' “Hungry Betty White” Herbal Essences' “Yes! Yes! Yes!” Dunkin’ Donuts' “American runs on Dunkin’” ASPCA's “In the Arms of An Angel” Anheuser Busch's "Wassup" Budweiser Campaign Oreo's “Dunk in the dark” Taco Bell’s “Routine republic” Motel 6 & Tom Bodette Wendy’s “Where’s the beef?” “Dumb Ways to Die” PSA The Dollar Shave Club's intro video Coca-Cola's "Share a Coke" Dove's "Real Beauty" Dos Equis' "The Most Interesting Man in the World" 01. Apple Macbook's "Get a Mac" The Apple brand launched its "Get a Mac" campaign in 2006, which effectively positioned the brand’s flagship laptop as a modern choice over the traditional Windows PC. Displayed against a white background, the advertisement features two characters. One, "Mac," appears casually dressed and approachable, while the other, a PC, is depicted as more formal and uptight . The campaign cleverly contrasts the Mac's superior design and functionality with the stereotypical 'nerd' image associated with PC and Windows users. By portraying the Apple Mac as a sleek, upgraded option, the campaign achieved significant success and reinforced the brand's premium status in the market. 02. KFC's “FCK” apology The KFC “FCK” ad wasn’t really an ad at all. It was an apology in ad’s clothing that ran in 2018 after a provider switch that caused a week-long KFC chicken shortage in the UK. Why would KFC go to the lengths of having ad agency Mother London put this campaign together? I mean, it’s just chicken, right? Well, considering some customers called the police when they discovered the chicken shortage, it wasn’t a laughing matter to many of KFC’s customers. At least, not until the ad went out and the cheeky apology gave customers a reason to fall back in love with KFC. 03. IKEA's “pee on this” You read that correctly. IKEA put agency Åkestam Holst and Mercene Labs to work in creating the first pee-stick ad in 2018. Women were invited to pee on the ad instead of the pregnancy test pee-stick to find out if they were expecting. If the test revealed they were indeed positive (and, yes, it actually worked), they’d see the special discounted price of the advertised crib in the photo. It’s a unique concept that not only gave mothers-to-be a free way to confirm their pregnancy, but also got people talking about the ad, the company and, naturally, the heavily discounted crib. 04. Absolut Vodka's "Absolut Bottle" The "Absolut Bottle" campaign of 1980 by Absolut Vodka is a hallmark of creative ads in the alcohol industry. By placing the vodka bottle at the center of each ad, Absolut merges high culture with consumer goods. The campaign's simplicity and consistency in featuring the bottle with variations like "Absolut Warhol" and "Absolut Perfection" sets a new standard in visual storytelling and branding. The "Absolut [Something]" tagline became synonymous with sophistication and creativity, making this campaign a standout example of timeless marketing excellence. 05. Copenhagen Zoo's snake bus This award-winning ad design was created by Bates Y&R. Peder Schack, who came up with the concept, told The Star it came from a desire to “make the most possible impact for a very small budget.” The illusion proved pretty powerful, with some commuters refusing to ride the bus because of it. This isn’t the only snake-inspired design created on behalf of the Copenhagen Zoo. The agency then went on to transform the inside of subway cars into full-on zoos with snakes writing around on the ground and monkeys hanging out of the windows. 06. Audible's “There’s another way to get away” It only makes sense that a company that brings audiobooks to the masses would run an audio (and companion video) campaign to promote its solution. This isn’t your ordinary ad for audiobooks though. Fold7’s chief creative officer Ryan Newey told Marketing Dive how the fictional airline story could’ve only come about because of what happened in 2020: “It fitted a moment that would otherwise never have existed. No other time can we play on the context of people wanting to be free to travel again. The message of traveling in the mind's eye would have technically worked before, but not really resonate in the way it does now.” This is a great example of how a brand can deviate from its typical advertising strategy to capitalize on a moment in time. 07. Nike's “Just Do It.” The Nike trademark “Just Do It.” was created in 1988 by the Wieden+Kennedy agency. Unlike the softer fitness-related campaigns of the ‘80s, Nike wanted a stronger, more inspirational approach and this proved to be the right one. The slogan is attributed to the brand’s massive market share growth from 18% to 43% between ‘88 and ‘98. It also significantly increased its reach thanks to how many languages it’s been translated into, including Braille. To this day, “Just Do It.” is still part of Nike’s advertising efforts. However, Nike’s VP of Global Brand Marketing, Davide Grasso, doesn’t see it as just a slogan: “Instead, what we’ve found to be most effective is inviting people to join us in what we believe in and what we stand for. And what we stand for is to serve and honour athletes. I think that’s why ‘Just Do It’ has had such an impact over the last 20 years and continues to. It’s genuine and speaks to our core mission.” 08. Old Spice's “The man your man could smell like” Wieden+Kenney is the agency also responsible for the Old Spice “smell like a man” ads. But why would they promote men’s body wash with an ad clearly targeted at women who would lust after spokesperson Isaiah Amir Mustafa? According to the agency , data revealed that 60% of men’s body wash buyers were actually women. So, they launched this hilariously memorable ad during the Super Bowl when they knew men and women would be watching it together. The ultimate goal of the campaign was to increase sales by 15%. Their targets were way off though. Just four months after the Super Bowl, sales were up by 60%. By July, sales had doubled. In addition to raking in the dough, Advertising Age also named this campaign one of the best of the 21st century. 09. VW and Stephen Hawking What better way to get radio listeners’ attention than by using an instantly recognizable voice in your ad? For about 20 seconds, Stephen Hawking talks about physics and the universe before musing about how the VW up was so cheap. As you can imagine, the ad got a lot of attention and not all of it was positive. Designer Paul Randall called it “wrong.” Commenters seemed to be split on the matter. Some thought it was a really clever way of getting their attention. There were others though who thought it exploited Hawking’s voice or was an insult to disabled people. However, the agency behind the ad let Randall and all those concerned know that Hawking did indeed give his consent to be part of the ad and was a good sport about it. 10. McDonald’s ad outro This advertisement example isn’t for just one McDonald’s ad. It’s specifically for the "ba da ba ba ba 'I’m lovin’ it'” outro it’s now synonymous with and that helped reignite McDonald’s fledgling reputation in the early 2000s . Now, it’s not like McDonald’s is the first brand to use a catchy jingle in its ad campaigns. However, this one caused a lot of talk because of where it came from - or, rather, who it came from. Justin Timberlake, Pharrell Williams, and Pusha T have all claimed credit for creating the jingle. Although Timberlake and Williams collaborated on a song called “I’m Lovin’ It” for the ad campaign, the original creators of the jingle are ad agency Heye & Partner and Mona Davis Music. 11. Snickers' “Hungry Betty White” Everyone loves Betty White, so it’s no surprise that this 2010 Super Bowl commercial , created by BBDO for Snickers, caught the attention of everyone. Not only did this ad cement Betty White’s position as “a national treasure,” but it also immortalized the slogan, “You’re not you when you’re hungry.” It was the first in a long series of hilarious commercials that aired in 80 countries around the world and featured celebrities like Steve Buscemi, Liza Manelli and Willem Dafoe. 12. Herbal Essences “Yes! Yes! Yes!” Beauty historian Lisa Mulvany explains how Clairol was floundering in the ‘90s. In response, it added an “s” to the end of its Herbal Essence(s) line, switched up the formula for natural ingredients, and gave each shampoo an intoxicating smell. The resulting ad campaign is what got people to pay close attention to the new product line. Essentially, Herbal Essences compared its shampooing experience to climaxing. The commercials were polarizing (for obvious reasons), but they were effective. To this day, people still equate the hair care line with women screaming “Yes!” in the shower. Considering how strong of a connection there is between memory and the senses, this was a brilliant choice for the brand’s success and longevity. 13. Dunkin’ Donuts' “American runs on Dunkin’” In 2006, Dunkin’ Donuts—with the help of Hill Holliday—launched this ad campaign in an attempt to reposition and revitalize its 50-year-old brand. From radio to TV, and outdoor billboards to internet ads, Americans heard all about how Dunkin’ Donuts coffee was powering their lives. It also came with a special interactive component on the website. What’s interesting about this long-running ad campaign is that it’s been repurposed in recent years due to a change in brand goals. The “America runs on” is still around, but it’s definitely more product-focused than brand-focused now. 14. ASPCA's “In the Arms of An Angel” At the time, this ASPCA ad was referred to simply as “The Ad.” It had a potent combination of Sarah McLachlan’s “In the Arms of An Angel,” homeless animals shaking and crying in shelters, and the singer herself calling for you to help support these animals. Within two years, the ASPCA raised over $30 million from this fundraising effort . Why was it so effective? According to the spokesperson: “It was brutal doing those ads. It was like, ‘Can you just be a little sadder and a little more this and little more that.’ [And now] I can’t watch them, it kills me.” 15. Anheuser-Busch's "Whassup?" Budweiser Campaign This "Whassup?" campaign first aired in 1999 and ran until 2002 , quickly becoming a pop culture icon with its memorable catchphrase. It captured the essence of friendship in a humorous and relatable way, resonating personally with many. The advertisement showed friends checking in on each other, finding everyone relaxing at home, watching the game, and enjoying a “bud.” The simple "Whassup?" greeting turned into a cultural phenomenon, demonstrating Budweiser's knack for creating lasting moments beyond traditional ads. This campaign successfully connected with consumers by evoking feelings of familiarity and unity, making it a classic, memorable advertisement example. 16. Oreo's “Dunk in the dark” Oreo’s 2013 Super Bowl tweet is one of the greatest examples of social media marketing . The post wasn’t promoted. It was simply a tweet that happened in real time and Oreo instantly went viral for its quick-witted response to the power outage. The tweet wasn’t some off-the-cuff response by Oreo execs though. The 15-person team from 360i, Kraft, and MediaVest had been doing war room strategies for two years leading up to the event. They tell the story about how that tweet came to be here . 17. Taco Bell’s “Routine republic” Considered by some to be an ad “fail”, Taco Bell’s 3-minute, Hunger Games-like ad got people talking. This mini-film depicted a breakfast routine republic where everyone is encouraged to eat the same breakfast every day, which looks eerily similar to McDonald’s breakfast menu. If the comparison wasn’t clear enough, the clown dictator and lookalike minions, yellow slide and ball pit made sure that consumers draw the comparison. Why would Taco Bell take such a clear dig at McDonald’s? Because it had recently launched a new breakfast menu and this was its way of trying to chip away at the golden arches’ dominance in that arena. 18. Motel 6 and Tom Bodette Motel 6 might not be a glamorous hotel chain, but that’s exactly what made this ad campaign so perfect for the brand. The agency behind the campaign—The Richards Group—did extensive user testing and discovered that the reason people stay at Motel 6 properties is because of how cheap they are. And so they decided to lean into this promise. The ads featuring spokesperson Tom Bodette talking about mundane things (like lost keys) were a huge hit and won the brand and its agency “ Best of Show” at the 26th Annual Radio Mercury Awards . 19. Wendy’s “Where’s the beef?” In Wendy’s 1984 jab at fast food giants like McDonald’s, three old ladies complain about the giant bun and teeny-tiny beef patty. The now-famous tagline was created by Creative Director Ben Colarossi in an attempt to set Wendy’s fresh meat patties apart from the competition. The TV ad gave it a whole new meaning and became a household phrase. Although it was originally made popular in the ‘80s, Wendy’s has revived it twice since—in 2011 and in 2020. 20. “Dumb Ways to Die” PSA The McCann Erickson-created “Dumb Ways to Die” song and accompanying video aren’t technically an advertisement. They were a public service announcement created for Metro Trains Melbourne in 2012. The original intention of the ad was to draw attention to rail safety in a fun and funny way. However, the catchy tune and reckless bean characters quickly took on a life of their own. The song ended up on the iTunes Top 10 and the YouTube video has been watched by hundreds of millions of people. Its game and its sequel performed just as well as the song. It also won two Grand Prix awards at the Cannes Lions Festival . 21. The Dollar Shave Club's intro video Dollar Shave Club’s YouTube video is one of the best examples of how to translate a viral video into a successful brand. Originally shot for $4,500 and starring founder Michael Dubin (who came up with the concept, too), the YouTube video sent shockwaves through the startup. The ad crashed the company’s website the day after it went live and they had 12,000 orders to process 48 hours later. Today, Dollar Shave Club is a billion-dollar company and has expanded far beyond selling razors. But this viral ad is one that consumers will never forget for being “f**king great." 22. Coca-Cola's "Share a Coke" Coca Cola's "Share a Coke" campaign, launched in 2011, revolutionized personalized marketing by replacing its logo with popular names, encouraging consumers to share a Coke with friends and family. This innovative approach to customization and inclusivity resonated strongly with consumers, leading to increased engagement and brand loyalty. By creating a sense of connection through personalization, Coca Cola effectively turned a simple act of sharing a drink into a powerful marketing strategy. The "Share a Coke" campaign not only boosted sales but also created lasting emotional connections with consumers, showcasing Coca Cola's commitment to fostering meaningful interactions through its products. 23. Dove's "Real Beauty" Dove’s “Real Beauty” campaign set a new standard for inclusivity and representation in advertising. Launched in 2004 by Unilever, this groundbreaking campaign expanded the definition of beauty by featuring real women of various ages, body shapes and ethnicities instead of traditional models. Through impactful advertisements, such as the praised “Real Beauty Sketches,” Dove encouraged women to see themselves in a more positive light. The campaign resonated deeply, sparking global conversations about self-esteem and beauty standards while reinforcing Dove’s brand mission of celebrating natural beauty. 24. Dos Equis' "The Most Interesting Man in the World" Dos Equis struck marketing gold with their iconic “The Most Interesting Man in the World” campaign, which ran from 2006 to 2018. The ads featured a suave, silver-haired man recounting his wildly thrilling adventures, embodying the brand’s persona with wit and charm. Each ad closed with the memorable tagline: “I don’t always drink beer, but when I do, I prefer Dos Equis.” This clever blend of humor and sophistication gave the brand a unique identity—both refined and relatable—that propelled it into pop culture. The campaign, crafted by ad agency Euro RSCG (now known as Havas Creative), not only drove impressive sales growth but also cemented Dos Equis as a standout player in the fiercely competitive beer market. What makes an advertising campaign successful: key takeaways from these examples All of the best advertisement examples share some common traits in that they all resonate with their target audience and in some instances this audience may be large and broad. They all clearly communicate an effective brand message and drive those targeted to take action. They also all share: A compelling creative concept, that's often unique and the first of its kind Distribution via relevant channels and in some instances across multiple ones, giving it large reach Being data-driven with clear objectives and measurable results Different types of advertising campaigns Ad campaigns are powerful tools to connect with your audience and achieve your marketing goals. Here’s a quick guide to help you choose the right approach: Informative campaigns : Educate your audience about your product or service. Show them how it works and highlight the benefits. These campaigns are perfect for building trust and awareness especially for new offerings. Think tutorial videos or detailed product posts. Persuasive campaigns : Motivate your audience to take action—whether it’s making a purchase or signing up. Use emotional appeals and clear calls to action to inspire conversions through time-limited offers or testimonials. Reminder campaigns : Stay top of mind with existing customers. Encourage repeat engagement with tools like email nudges, seasonal promotions or retargeted ads. Reinforcement campaigns : Strengthen customer loyalty after a purchase. Follow up with tips, testimonials or support to reassure them they made the right choice. Brand awareness campaigns : Focus on building recognition and a strong brand identity. Use storytelling, eye-catching visuals and consistent messaging to connect your brand with values that matter to your audience. Retargeting campaigns : Reconnect with visitors who didn’t convert. Use personalized ads to re-engage them—whether it’s showcasing products they viewed or offering a discount to close the deal. What is a prankvertising ad example and why did it work? One notable example is TNT's Push to Add Drama campaign in Belgium. TNT placed a big red button in a quiet town square with a sign saying 'Push to add drama.' When pressed, it triggered a series of staged dramatic events, creating an action movie scene in real life. This ad worked because: It created a genuinely surprising and entertaining experience for participants and viewers. The content was highly shareable, generating millions of views on YouTube. It perfectly aligned with TNT's brand promise of drama and excitement. It engaged people in a physical, memorable way that traditional ads couldn't match. What's an example of a successful long-form advertisement and why it worked? Patagonia's Worn Wear film is one excellent example of long-form advertising. Their 27-minute documentary showcases stories of Patagonia customers and their well-loved, long-lasting garments. The extended format worked for them so successfully because: It allowed for deep storytelling that reinforced Patagonia's brand values of sustainability and quality. The documentary format felt authentic and less like a traditional advertisement. It provided valuable content to viewers, educating them about sustainable consumption. The length allowed for multiple customer stories, appealing to a wide range of audience segments. It perfectly aligned with Patagonia's Buy Less, Demand More campaign, encouraging product longevity over constant consumption.

Ready to showcase your best work? Start building your portfolio → If you’re a writer, your online portfolio is more than just a collection of your work. It’s your chance to open doors, share your voice and take control of your creative journey. For students, aspiring authors or seasoned writing pros, a writing portfolio can spotlight your best work, demonstrate your adaptability and leave a lasting impression. It’s your story and it could lead to your next big break.  Creating a writing portfolio is easier than you might think, even if you’re new to learning how to open a website . In fact, we’ve broken down the process into ten simple steps, making it straightforward to build a writing portfolio you can be proud of.  See how a website builder  or an AI website builder  can simplify creating your writing portfolio.  With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. TL;DR: how to make a writing portfolio Your writing portfolio is more than just a collection of work. It's your personal story that displays your skills, style and range as a writer. Whether it's articles, essays, blog posts, copywriting samples or creative pieces, it's a carefully curated selection that highlights your strengths. If you're wondering how to create an online portfolio , think of it as your writer's journey. It’s not just about the work you’ve done, it’s about how each piece reflects your growth and evolution. By framing your writing portfolio as a narrative, you create a compelling story that speaks directly to potential employers or collaborating. Ready to tell yours? Features of a great writing portfolio Feature Why it matters Curated selection of work Showcases only your strongest pieces highlighting versatility without overwhelming viewers Clear organization Makes it easy for visitors to navigate your portfolio and quickly find relevant samples Context and descriptions Provides background for each piece including purpose, audience and results demonstrating your thinking and impact Professional design and usability A clean visually appealing layout reflects your professionalism and ensures smooth user experience Accessible contact information Lets potential clients or employers reach you easily, turning interest into opportunities Learn more about how to create a copywriting portfolio  with our guide. How to make a writing portfolio in 10 steps Select your best work Pick a domain and website host Choose a website builder and template Create a compelling homepage Showcase your work  Design a strong about page Make yourself easy to contact Get personal with a blog (optional) Optimize for SEO Keep your writing portfolio updated 01. Select your best work  Start by reviewing all your written pieces—whether they’re published articles, university essays or personal creative works—and choose the ones that best represent the writing you want to be known for. If you don’t have published work, create high-quality mock pieces and clearly label them as mockups. Remember, quality always trumps quantity. A few polished pieces will make a stronger impression than overwhelming your audience with too much content.  This is the same principle behind web design portfolios , where a clean, curated selection speaks volumes.  Also, consider relevance and variety . Tailor your selection to your target audience or niche and include different formats if applicable, such as blog posts, articles, case studies or social media copy. Show versatility without straying from your focus. For inspiration, check out the best writing portfolio examples .  02. Pick a domain and website host  Your  domain name  is your first impression online, so pick something memorable and professional. For  portfolio names , consider including your name or a variation of it, such as “janesmith’swriting.com” or “smithwritingportfolio.com.”  Before finalizing your domain, take time to conduct a thorough  domain name search  to ensure the one you want is available. A quick search can also help you discover similar options if your first choice is taken. Remember, a clear and unique domain name increases your visibility and makes it easier for people to find you online. When choosing your website host, make sure the platform is reliable and can handle traffic. A good domain name paired with strong  free web hosting  sets a solid foundation for online success. Use a domain name generator to find the perfect domain for your writing portfolio. 03. Choose a website builder and template  A w ebsite builder is designed to make building your writing portfolio as easy as possible. Platforms like Wix offer intuitive tools and customization options, so you can focus more on presenting your work and less on figuring out technical details.  Look for clean, organized layouts and customizable templates that highlight your work and personal brand. Look for a website builder that has customizable website templates  that put your content front and center. Clean and organized layouts work best for portfolios, allowing visitors to quickly find what they’re looking for.  Explore Wix templates: Portfolios website templates Writing portfolio templates 04. Create a compelling homepage  Your homepage should immediately communicate who you are, what you do and the value you provide. Start with a clear, concise headline—for example, “Freelance Content Writer for B2B SaaS Companies.” Pair it with an inviting image or visual to make a strong first impression. Good  website management  means ensuring easy navigation—include quick links to your featured  web content , your about page and your contact information. This allows visitors to explore your portfolio effortlessly while keeping your site organized and user-friendly. 05. Showcase your work  Your writing samples should take center stage, as they are a direct reflection of your skills and expertise. To showcase them effectively, create a dedicated portfolio page that is visually appealing and easy to navigate. Organize your work into clear categories, such as blogs, web copy and long-form content, to help readers quickly find what interests them. For each piece, add a brief introduction that provides important context. For example, if you’re sharing an article, mention its purpose, the target audience, where it was published and any notable engagement metrics or accomplishments, such as high traffic numbers, shares or positive feedback from clients. Including this level of detail gives readers a better understanding of your abilities, writing style and the results you deliver. It allows your work to make a stronger impression and demonstrates not just what you’ve written but also the impact it has had. "An outstanding portfolio is all about storytelling. It’s not just a showcase of work but a narrative that weaves together a professional’s skills, creativity, and personality." - Hani Safe, product lead (Showcase) at Wix Looking to land your next role? Learn how to make a portfolio for a job  that gets noticed. 06. Design a strong about page  An about page is your chance to connect with your audience on a human level. Share your background, experiences and writing goals in a way that builds trust and highlights your expertise. Include a professional photo, highlight specific strengths and list contact options. The  best portfolio websites  take this further by showcasing not only your work but also your personality. Use your about page to discuss what inspires your writing or the types of projects you’re passionate about. Keep it professional yet approachable—your audience wants to know both the writer and  the individual behind the words. Try a book name generator for your next project 07. Make yourself easy to contact  Ensure visitors don’t struggle to reach out by designing a clear, inviting contact page. Whether through forms, email or social media links, provide easy ways for clients or collaborators to connect with you. A strong contact page can also play a role in  monetizing a website  by attracting the right opportunities.  If you’re targeting specific income streams, specify the inquiries you’re seeking—like freelance gigs, long-term contracts or collaborations. Make it simple for your audience to take the next step and turn inquiries into revenue. 08. Get personal with a blog (optional)  Learning  how to create a blog  and adding it to your portfolio is optional but highly beneficial. A blog allows you to showcase ongoing projects, share industry insights or explore topics that align with your niche. It can demonstrate your ability to articulate fresh ideas and engage readers consistently.  Consistency in posting can also help establish you as a thought leader in your space, and may even bring traffic to your portfolio over time.  Expert tip: With the Wix  Blog Maker , you get everything you need to create, design and grow your blog from scratch. "Blogging is still one of the best ways to build out your online presence. For smaller websites, creating topical blog posts enables you to create keyword-rich content that tells potential site visitors and search engines what your brand is all about—this can be a crucial advantage for local business websites, portfolio websites, etc. where you may not have as many opportunities to convey (in text) your expertise or how your business is unique." - George Nguyen, editor of the Wix SEO Hub 09. Optimize for SEO  A writing portfolio is only valuable if it drives website traffic and people can find it. Basic SEO and  marketing strategies  can boost your  web address  and its visibility online, helping it rank higher on search engine results.  Include keywords your audience might search for—like “freelance writer for hire” or “content writer portfolio.” Optimize file names for images, write clear meta descriptions for each page, and make sure your website loads quickly. Tools like the Wix  SEO  feature can help you improve your site efficiently, increasing  website traffic  and exposure to your writing. 10. Keep your writing portfolio updated  Your  online portfolio  is a living document that evolves as your career progresses. It’s not just a static showcase but a dynamic representation of your growth and expertise—perfect for demonstrating  what web design is  at its best.  Regularly add new work, remove outdated pieces and refresh the design to reflect your current skills, achievements and goals. To keep your portfolio truly impactful, make it a habit to review it every few months. Look for opportunities to refresh the design, improve the presentation and ensure it aligns with your current career goals. This consistent upkeep not only keeps your portfolio relevant but also allows potential employers or clients to see an up-to-date reflection of your abilities and professional journey. Promote your portfolio by sharing it on social media, LinkedIn and in pitches or applications. Consistent upkeep ensures your portfolio continues to make a strong, up-to-date impression. Why you need a writing portfolio  Having a portfolio is essential because it shows—not just tells—what you’re capable of. It’s especially important in industries where quality and creativity are non-negotiable. Using the  best portfolio website builders  can make creating and showcasing your work easier and more professional. A well-organized portfolio communicates professionalism and helps potential employers trust that you can meet their needs. Beyond that, it establishes your personal brand, reflecting not just what you do but also who you are as a writer. Learn more: How to create a marketing portfolio How to create a modeling portfolio How to make a game design portfolio How to make an engineering portfolio How much does a portfolio website cost? How to make a writing portfolio FAQ  What is a writing portfolio? A writing portfolio sample is a piece of work included in your portfolio to showcase your writing skills. It demonstrates the quality, tone and scope of your abilities within specific contexts, such as creative writing, technical writing or content creation. These samples give potential clients or employers a clear sense of your writing style and capabilities. By selecting diverse and high-quality samples, you can effectively highlight your versatility and expertise.  What is a good writing portfolio? A good writing portfolio is one that showcases your best work in a clear and visually appealing way. It should be well-organized and easy to navigate, allowing viewers to quickly understand your skills and experience. Additionally, it should balance professionalism with a touch of personality to make your work stand out. Your portfolio should convey not just your technical ability but also your unique voice and creative perspective.  How to build a creative writing portfolio with no experience? If you lack experience, you can still build a strong creative writing portfolio by creating your own high-quality samples. Write mock projects, such as fictional articles or marketing copy, to demonstrate your skills. Starting a blog or contributing guest posts to different  types of websites  is another great way to showcase your writing style and potential. Focus on producing polished and diverse pieces that reflect the type of work you want to do professionally.  How many pages should a writing portfolio be? A writing portfolio should focus on quality rather than quantity. Typically, an online portfolio should consist of five to ten polished pieces that effectively demonstrate your skills and range. This number is enough to showcase your abilities without overwhelming the viewer with too much content. The key is to present your best work in a concise and compelling way, leaving a strong impression on potential clients or employers.  What should a creative portfolio look like? A creative portfolio should be visually clean, organized and professional, ensuring that your work is the main focus. Avoid cluttered layouts or overcomplicated designs, as they can distract from the quality of your writing. Instead, choose a simple layout that highlights your creativity, precision and attention to detail. Use categories or sections to organize your work, making it easy for viewers to explore your samples based on their interests.

Get your professional business email address → A professional email address builds instant trust and keeps your conversations on track. Using the right format makes it easy for clients to reach you, clears up any confusion and puts your brand front and center. A few simple tweaks can make your business email more credible and memorable. Check out these practical business email examples to get started. TL:DR: business email address examples A professional business email links your name to your company and helps keep your inbox organized. A format based on your name, role or department makes it easy for people to reach you. Even if you’re not building a website yet, securing your domain name early lets you set up matching email addresses now and keeps everything consistent when you’re ready to launch later. You’ll learn: Different types of business email addresses and examples How to choose the best format for your team and projects Steps to set up a professional email including domain considerations Tips for making small business emails flexible, simple and credible Get your business email up and running fast. Wix provides built-in security, plenty of storage and real-time tools to help you stay on top of your work. Everything’s backed by 24/7 support so you can focus on growing your business. Business email address examples General business email address examples Personalized business email examples Role-based email addresses Team and department email examples Professional business email address examples Company email address examples Project-based email addresses Industry-specific email examples Office email address examples Corporate email address examples Small business email address examples Your business email address works best when its format clearly shows what it's for. Using a name role department or project in the address helps recipients instantly know who the email is from and what it's about. 01. General business email address examples connect@brightpath.com reach@mapleridge.co hello@everoak.io inquiries@lumenworks.net team@oakpointgroup.org info@pinehillsolutions.co getintouch@silverlake.io support@summitview.biz greetings@crestpoint.us contact@solsticeinc.co Learn more: What is a business email? How to create an email with your domain Email name ideas 02. Personalized business email examples emily.r@brightpath.com j.taylor@mapleridge.co sasha.lee@everoak.io m.davis@lumenworks.net rachel.k@oakpointgroup.org alex.m@pinehillsolutions.co n.cho@silverlake.io claire.h@summitview.biz b.stone@crestpoint.us t.smith@solsticeinc.co Want your email to look professional? Secure your domain before someone else does. 03. Role-based email addresses ceo@brightpath.com hr.team@mapleridge.co marketing@everoak.io sales@lumenworks.net customer.care@oakpointgroup.org finance@pinehillsolutions.co it.support@silverlake.io operations@summitview.biz admin@crestpoint.us creative@solsticeinc.co 04. Team and department email examples design@brightpath.com dev.team@mapleridge.co events@everoak.io content@lumenworks.net product.team@oakpointgroup.org accounting@pinehillsolutions.co logistics@silverlake.io hr.group@summitview.biz marketing.team@crestpoint.us support.group@solsticeinc.co Learn more: What is a professional email address How to create a business email How to set up a business email 05. Professional business email address examples first.last@brightpath.com f.last@mapleridge.co first.m.last@everoak.io last.first@lumenworks.net first_last@oakpointgroup.org flast@pinehillsolutions.co first.l@silverlake.io first.last123@summitview.biz fml@crestpoint.us firstlast@solsticeinc.co 06. Company email address examples team@brightpath.com contact@mapleridge.co welcome@everoak.io reachus@lumenworks.net inquiries@oakpointgroup.org info@pinehillsolutions.co connect@silverlake.io general@summitview.biz office@crestpoint.us hello@solsticeinc.co 07. Project-based email addresses launch2026@brightpath.com summerpromo@mapleridge.co productx@everoak.io campaign@lumenworks.net beta.test@oakpointgroup.org eventteam@pinehillsolutions.co newrelease@silverlake.io charitydrive@summitview.biz project.alpha@crestpoint.us holidaypromo@solsticeinc.co 08. Industry-specific email examples legal@brightpathlaw.com listings@mapleridgerealty.co bookings@everoaktravel.io patients@lumenwellness.net orders@oakpointcatering.org studio@pinehillmedia.co investors@silverlakefinance.io design@summitarch.biz classes@crestpointyoga.us consulting@solsticeadvisors.co 09. Office email address examples frontdesk@brightpath.com reception@mapleridge.co admin@everoak.io lobby@lumenworks.net mainoffice@oakpointgroup.org desk@pinehillsolutions.co welcome@silverlake.io contactdesk@summitview.biz office@crestpoint.us info@solsticeinc.co 10. Corporate email address examples corporate@brightpath.com headquarters@mapleridge.co exec.office@everoak.io board@lumenworks.net strategy@oakpointgroup.org leadership@pinehillsolutions.co investors@silverlake.io admin.corp@summitview.biz office.corp@crestpoint.us management@solsticeinc.co 11. Small business email address examples hello@maplewoodco.com team@pinegrove.co info@sunrisebakery.io contact@evergreenstudio.net orders@tinytrailers.org support@lakesidecafe.co shop@sproutdesigns.io questions@cozycorner.biz reachus@smallbatchgoods.us connect@oaklaneco.co Learn more: Does wix have business email? Does Wix provide email hosting? Is wix a domain registrar? What is a good business email address A great business email makes it easy for everyone to see exactly who you are and where you’re coming from. It connects your name to your company domain name and keeps things professional. When you choose a format that’s easy to type and remember, you ensure your messages get to the right place and stay out of the spam folder. Stick to a simple structure that works for your whole team and skip the nicknames or random numbers. What makes a good email address Clarity:  Displays the sender’s name so clients, partners and colleagues instantly know who the email is from. Skip the extra numbers, symbols or confusing abbreviations. Brand alignment:  Uses your company domain to make every email look official and reinforce your business identity. This builds recognition and professionalism. Professional tone:  Avoids nicknames, casual words, or special characters that can appear unprofessional and confusing. Memorability:  Easy to spell, type and recall so people can reach you without mistakes or delays. Consistency:  Uses the same format across your team to keep emails clean and organized and avoid confusion. Deliverability:  A clear, simple email format reduces the risk of being flagged as spam and makes sure your messages land in inboxes. Simple format:  Sticks to easy predictable patterns like first.last, first initial + last name or role-based addresses like info@company.com to keep things straightforward and easy to type. Business email address format Your business email address should clearly show who the sender is and how they relate to your company. Certain email formats are popular because they keep your organization consistent while making emails professional, recognizable and easy to manage as your business grows. Common business email addresses Name-based email addresses:  Give your emails a personal touch by using an individual’s name. This works great for client-facing roles and one-on-one conversations because it’s clear who’s sending the message. It also helps people remember and reply to the right person. Examples: emily.rivera@company.com, j.taylor@company.co Role-based email addresses:  These emails are tied to a job title not a specific person. They’re great for shared inboxes and making sure messages always get to the right place even if your team members change. Plus they show who’s in charge of what. Examples: ceo@company.com, hr@company.co Department-based email addresses:  Keep your team’s messages organized with a department address. They’re perfect for managing both client and internal emails and help keep everything flowing smoothly in larger teams. Examples: marketing@company.com, support@company.io Project-based email addresses:  Create an email for a specific project campaign or product. This helps you track all related messages and keeps your main inbox from getting cluttered. It also makes it simple to look back at past projects. Examples: campaign2026@company.com, productx@company.co General contact email addresses:  This is your business's front door for anyone trying to get in touch. A general email is simple professional and easy to remember making it perfect for first-time inquiries or general messages. Examples: info@company.com, hello@company.co Learn more: Common industry domain names How to get a business email address? Getting a business email address is simple and starts with securing your domain. Your domain is the part that comes after the “@” in your email like yourcompany.com and it makes your email look professional and credible. Once you have a domain you can set up email accounts through your web hosting provider or an email service. If you use Wix, setting up a business email is easy and works seamlessly with your website. Wix partners with Google Workspace to help you create professional email addresses using your domain. This gives your email a polished, credible look and includes tools like Gmail, Google Drive, Calendar and more to keep your team connected and organized. Learn more: How to make a business website How to start a business Business email address FAQ What email should I use for my LLC? Go with an email that matches your LLC’s domain. Using a name or role format like first.last@yourcompany.com or info@yourcompany.com keeps things professional and lets everyone know you mean business. What to avoid when creating an email address? Skip the nicknames, extra numbers or complicated symbols that make your address hard to type. It's also a good idea to stay away from slang or overly casual words that might feel a bit off to your clients and partners. Can I open a business email for free? Of course you can. Free email providers offer basic plans with limited storage and features. Paid plans give you more storage, advanced tools and added credibility making them a better choice for growing businesses. What is an unprofessional email name? An unprofessional email name is one that uses nicknames, slang or irrelevant numbers. Anything that looks too casual or confusing can make you seem less credible to clients and partners. Which email is best for a small business? A small business email should be simple flexible and affordable while looking professional. With a smaller team using name-based or role-based addresses helps clients reach the right person quickly without overwhelming your inbox. A single domain can cover all your emails and keep your branding consistent.