top of page

Search Results

1648 results found with an empty search

  • What is domain expiration?

    The perfect domain is just a click away: claim your domain→  Domain expiration is when the registration period of a domain name ends and it’s not renewed by the owner. This directly impacts a website's availability on the internet. Monitoring and understanding your domain expiration date is crucial to prevent service disruptions and potential loss of ownership over a domain name. An expired domain can result in downtime, impacting user experience and search engine rankings negatively.  When  building a website , whether it be a blog, a business website  or an eCommerce platform , a domain name  is an essential part of your website infrastructure .  Don’t have a domain name yet? Start by using a domain name generator  to generate ideas.  What happens when a domain name expires? When you register a domain name, it should come with a clear domain expiration timeline. To protect domain owners, the Expired Registration Recovery Policy (ERRP) ensures registrars provide clear reminders and opportunities to renew before and after expiration. As this date approaches, registrars typically send reminders to the email registered with the name.  Learn more about how to build a website or how to register a domain name. Pre-expiration warnings  These alerts provide the domain owner with chances to renew their domain to prevent expiration. They may be sent several months before the final domain expiration date.  Expiration and grace period On the expiry date, most domains then enter a grace period, allowing renewal within a certain amount of time (between 0-45 days, varies by registrar) without additional fees. During this period, your domain remains inactive, but you can still reclaim it easily by paying the standard renewal cost. Redemption period Post the grace period, domains enter a state where reactivation might require additional fees, sometimes up to $100 or more, on top of the renewal cost. This usually lasts for 30 days. Auction and deletion After the redemption period, the domain is released back into the public registry. Anyone can register it, including competitors or other parties. If not reclaimed, the domain may be auctioned off or returned to the pool of available domains. At this point, it becomes difficult, if not impossible, to reclaim your domain. Learn more:   Best domain registrars Domain hosting vs web hosting Parts of a domain Checking domain expiration dates Monitoring your domain's expiration date is simpler than it sounds. Websites like WHOIS  provide a platform to check any domain's registration status, domain history  and expiration details without needing access to registrar accounts. Additionally, most domain registration platforms offer user-friendly dashboards that include: Account management : Log into your domain registrar's dashboard. Domain settings : Navigate to the section where your domain details are displayed. Expiration information : Here, the expiration date is typically listed under domain information. On Wix, the renewal date of your domain is listed under your Premium Subscriptions  section under a column named: “Next payment due”.  Consequences of domain expiration If a domain expires, it can be removed from the registered account, rendering the website inaccessible and disconnecting its associated services. Depending on the registrar's policy and the  domain name cost , it might enter an auction where it can be purchased by another party according to its value—often without the original owner's consent once the domain is in this public phase. Domain renewal and recovery options If a domain registration lapses there are several options to recover it: 01. Domain renewal Renewing a domain before its expiration date is the simplest solution. Most registrars offer automatic renewal options to avoid any lapses. 02. Redemption If a domain has expired, it  can often be recovered during the redemption period by paying a fee to the registrar. 03. Domain backordering If a  domain has entered the auction phase, you can place a backorder with a domain registrar or auction platform to automatically purchase it, if the current owner lets it expire. 04. Preventive measures Set calendar reminders or enable notifications in the  registrar’s user settings for approaching expiration dates to avoid missing them, if this is an option. Learn more about how to find the owner of a domain .  Best practices to prevent domain expiration To avoid domain expiration and its related consequences, consider these best practices: Set reminders:  Set reminders or use domain management tools to notify of upcoming expiration dates. Make sure your registrar has your correct email address to send renewal reminders. Enable automatic domain renewal:  Opt for automatic renewal with a registrar to avoid manual renewal hassles. Monitor your domain regularly:  Regularly check domain expiration dates to ensure timely renewal. Backup your data:  Regularly conduct a website backup  so your data and emails don’t get lost during domain expiration. If you create a website  with a website builder like Wix, website backups are conducted automatically. Renew in advance: If possible, renew your domain for several years to minimize yearly renewals. Domain expiration FAQ How do I check a domain’s expiration date? To check a domain’s expiration date, log into the  domain registrar's dashboard and navigate to your domain settings. The expiration information is typically listed under domain details. Wix users can check their domain expiration date  by going to “Premium subscriptions” in their Wix account under the section “Next payment due”.

  • Why paying $100+ for a premium domain is worth it, according to 17 business owners

    The perfect domain is just a click away: claim your domain →   When starting a business , every dollar counts. So, when we’re asked, “How much are you willing to pay for a domain?,” many of us are probably tempted to answer, “As little as possible.” (Some of us might even recall googling “ how to get a free domain ” when we were learning how to create a website  for the first time.) But for others, a domain name might be worth more than you’d think. Some are willing to spend hundreds, if not thousands, of dollars a year on the right domain for their brand.  To get to the bottom of it, we asked several business owners what makes a domain worth a higher price. Below are their top reasons.  Brand recognition Brand credibility Email credibility SEO benefits Local SEO Bundled services Existing domain authority Long-term brand value Competitiveness and future-proofing Brand recognition “We pay more than $100 a year for certain domain names, but only when they hold a strategic edge,” says Alan Carr , creative director at Webpop Design , a design agency based in London. “The question is never about price alone—it’s about whether the domain strengthens visibility, credibility or long-term positioning. When a name aligns with branding and market perception, it can carry more weight than any marketing campaign.” Cyrus Partow , CEO of ShipTheDeal , similarly notes, “I found that investing $250 a year in ShipTheDeal.com was worth every penny since it perfectly matches our brand and instantly tells visitors what we do. After trying cheaper alternatives with hyphens and longer names that confused customers, I realized a clean, memorable domain actually saves money in marketing and builds more trust with shoppers.” “I've noticed our domain name actually becomes a conversation starter at networking events and helps potential sellers remember us,” says founder Shannon Beatty  about her business House Buying Girls . “HouseBuyingGirls.com costs us $150 annually, and it helps us stand out in the male-dominated real estate investing space.” Adam Garcia , founder of The Stock Dork , pays upwards of $2,500 a year for his premium domain. “TheStockDork.com is a memorable, quirky domain that helps us stand out in the crowded financial advice space and makes our brand more approachable for new investors. Last year alone, our domain name helped drive over 100,000 organic visits, since people actually remember and type it directly, rather than having to search for us on Google.”  Related reading: What is a domain name?  The basics of web infrastructure   How to choose a domain name Brand credibility  According to Hilary Schultz , owner of Bright Bid Homes , “BrightBidHomes.com costs us about $200 annually, and while it seemed steep at first, having a catchy, memorable domain has been crucial for our word-of-mouth referrals. When comparing it to our monthly marketing budget and the value of even one closed deal, the domain cost  is actually quite minimal for the professional image and trust it helps build with potential clients.” Chief marketing officer of Penfriend , Tim Hanson , shares similar sentiments: “Penfriend.ai costs significantly more than a standard .com  domain because it's a .ai TLD . In our case, it was a no-brainer because we're an AI company, and having that .ai extension instantly communicates what we do…Our simple value calculation goes like this: If having a .ai domain helps close even one enterprise deal faster by adding legitimacy (which it has), it's paid for itself many times over. Sometimes the ‘expensive’ option is actually the cheapest when you look at the bigger picture of what you're trying to achieve.” Learn more: How much does a domain cost? Email credibility  “I shell out over $100 yearly for domains without flinching,” states InboxArmy  CEO, Scott Cohen . “While securing domains for InboxArmy, I never settled for clunky or forgettable options. A clean, professional URL  radiates credibility, which is especially crucial to email marketing where trust determines whether messages land or die. I watch businesses cut corners with hyphenated domains or weird extensions, then scramble when they lose traffic to the obvious .com version.”  “Sure, I'd skip the premium if the domain won't impact trust or sales. But most people don't grasp a domain's worth until poor choices cost them business. And frankly, I'd rather invest early than regret it later,” he adds.  SEO benefits  “Over time, AI-centric SEO, generative search optimization and evolving search dynamics will make domain names even more valuable. A generic name like ‘SEO Wizard’ or ‘SEO Rockstar’ won't cut it anymore,” states Bhavik Sarkhedi , founder of Ohh My Brand . Bhavik spends between $250 to $350 on domains for his businesses, which all flaunt unique names (like 'Dad of Ad' and ‘Taletel’ to name a few).  “You need a name that commands attention. Both my domains already rank well with minimal backlinks, proving their potential. Assessing a domain's true value today is difficult, but the long-term outlook is that clear-strong domain names will matter more than ever,” he notes.  “Justifying over $100 for a domain annually can be worth it in certain cases,” says another founder, Cache Merrill  who started software company Zibtek . “I have purchased premium domains for projects where brand equity and SEO were fundamental…For example, we once bought a short, keyword domain for a SaaS product, and the direct traffic alone was able to lower the customer acquisition cost.” “In my experience, businesses that rely heavily on search-driven customers often find the investment well worth it,” further adds Stefan Van der Vlag , AI expert and founder of Clepher . “I believe in investing wisely in your online presence by choosing a premium keyword domain. This can save money in the long run by reducing the need for constant paid advertisements and increasing website visibility.” Looking for extra SEO support? Check out Wix's full suite of SEO features . Local SEO  When it comes to SEO, a clear and specific domain name can make it easier for local businesses to get found online.  Case in point: “A strong domain name matters in the legal industry,” says Justin Lovely , owner of the Lovely Law Firm Injury Lawyers . “If a premium domain contains high-intent keywords—like "[City]InjuryLawyer.com"—it can boost search rankings, increase trust and drive organic leads. When potential clients search for representation, they click on what feels authoritative and local.” That said, “some businesses overpay for domains that add no real value. If the name is too long, hard to spell or unrelated to a practice area, it won't generate leads…The real test is whether the domain contributes to signed cases. If it doesn't, a standard domain at a fraction of the cost may be just as effective,” says Justin.  Jessica Henderson , founder of Sell My House Fast Houston TX , echoes this belief. “I started with a basic $12 domain name but quickly realized I needed something more memorable for our Houston market, so I now pay about $85 annually.  “After switching to SellMyHouseFastHouston.com, we've seen better organic search results and clients mention finding us more easily through Google. Though I considered fancier domains costing $200 or more, I've found our current mid-range domain strikes the perfect balance between professionalism and cost-effectiveness for our local business.”  Bundled services   “Some business owners might pay more [for their domains because of the] inclusion of bundled services,” states senior link building analyst at Mavlers , Kumar Abhinav . “Certain domain registrars offer packages with added security (like WHOIS privacy protection), premium DNS  services, SSL certificates, a free domain name or website-building tools. While these extras can increase the annual cost, they offer value in terms of convenience, security and performance. For businesses handling sensitive data or relying heavily on online transactions, these features are crucial. “Ultimately, the value of paying a premium for a domain comes down to ROI…for smaller businesses or startups, it's essential to balance the cost with current needs and budget constraints.” Existing domain authority   “Why beg for authority when you can inherit it?” asks Milosz Krasinski , international SEO consultant and owner of Chilli Fruit Web Consulting .  “Paying [for a premium domain] isn't just about owning a name, but about stepping into existing authority instead of fighting for scraps. If I can pick up a domain that already has trust, backlinks and history, I'm not starting at zero. I'm walking into a space where search engines already see value. “I've grabbed domains with links from sites that I'd never land through cold outreach, and that alone saves months of effort…A strong domain means I can skip the slow climb, push quality content and rank faster. It's just working smarter. “When I size up a domain, I don't just skim DR or traffic. I dig deep—who owned it, who linked to it and did Google ever slap it down? A domain isn't just a URL. If it's got the right domain history  and weight, it's a business asset—and those don't come cheap.” Long-term brand value “It cannot be expressed in numeric value, but I would say that the name of our domain is at least 5% of our brand value,” estimates Kacper Rafalski , demand generation team leader at Netguru . He elaborates that “companies tend to become victims of their own success, as the pricing for the domain increases with the popularity of their website . “Being an established company, with a big reputation in Europe, the pricing on our domain has seen an increase over the last few years. We've missed the chance to expand the plan for more years and had to renew it from scratch, and all of a sudden the pricing went to around $110 per year.  “If we were a smaller company, we probably would have been encouraged to look for a new domain, but the costs of change and potential traffic loss weren't worth it. The value of our domain is purely from the branding perspective. We could move the whole content, redirect all the SEO value and links we have, but the branding is what makes the domain name important to us.” Learn more about how to redirect a domain .  Competitiveness and future-proofing   “I pay $125 per year for my domain AllFilters.com, which is absolutely worth it because I believe that investing in a premium domain is important for brand protection and future-proofing. Owning a high-quality, easy-to-remember domain…prevents competitors from taking similar names and diluting my market presence,” says Shu Saito , CEO and founder of All Filters .  “Another benefit has been the increased partnership opportunities. Since the domain directly reflects what we offer, it makes collaborations with other companies or influencers in the filtration industry smoother,” Shu adds.  Similarly, Alan from Webpop Design states, “Assessing value goes beyond instinct. We analyze search relevance, direct traffic potential and resale history to determine if a domain holds long-term worth. Some investments age like fine wine, gaining traction with time, while others serve a specific campaign before being retired. The real measure comes from performance, if the domain consistently brings in the right audience or positions the brand ahead of competitors, the investment speaks for itself.”  On another note, “investing in a premium domain reduces the risk of phishing, cybersquatting and brand confusion, which can damage customer trust and impact revenue,” says Rob Gold , VP of marketing communications at Intermedia , a cloud communication company. “This was a top priority for us, considering the line of work we do.” Read also:  Tips for future-proofing your domain Domain name trends  you won’t want to ignore So, when is a premium domain worth the extra cash?  To be clear, a premium domain isn’t for everyone. As Natalia Lavrenenko , UGC and marketing manager at Rathly , points out, “Keeping domain expenses [low] lets funds go towards other growth projects.” Manager director at Insurance Panda , James Shaffer , also warns against purchasing a premium domain just because it’s trendy or as a substitute for a name that’s already taken. “If the .com is taken and you’re paying extra for a .biz, .info or some other odd extension, you’re probably losing traffic to the ‘real’ owner.”  To properly assess the value of a domain, think about factors like brandability, memorability, credibility, organic authority and/or resale value. Or, as James puts it, “If a domain is driving business, justifying the cost is easy. If it’s just sitting there, you might be better off cutting your losses.”

  • GoDaddy alternative domain registration, hosting and email options

    The perfect domain is just a click away:  claim your domain → GoDaddy is a popular and widely recognized option for domain registration, but it’s far from the only choice. If you’re looking for a GoDaddy alternative for domain registration, other providers may offer more flexibility, better pricing or easier ways to manage your domain and website in one place. Some platforms combine domain registration  with email hosting, making it easier to get started without juggling multiple services. We’ll break down how GoDaddy alternative domain registration options compare to GoDaddy itself across features like domain registration, email hosting and website builder  tools. By the end, you’ll have a clear picture of which alternatives are worth considering for your next website. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: GoDaddy alternative domain registration GoDaddy is known for offering website hosting, domains, business email and website builder tools, but its separate services and rising prices aren’t the right fit for everyone.  You’ll see when all-in-one platforms like Wix  make sense versus more customizable hosting providers. The article also includes side-by-side comparisons, common GoDaddy drawbacks and guidance for choosing the right option based on the level of control, simplicity and scalability you need. What you’ll learn: When it might make sense to switch from GoDaddy The best alternatives for domain registration Top email hosting options to suit your workflow Hosting alternatives tailored to your specific needs The best website builders for small businesses   GoDaddy alternative topics Platform considerations GoDaddy alternative domain registration GoDaddy isn’t the only strong option for domain registration. Alternatives may offer better renewal pricing, including privacy or easier long-term management. Domain registration considerations The most important factors are renewal costs, WHOIS privacy, DNS control and how easy it is to transfer your domain later. Free domain registration Free domains are usually included for the first year with a paid plan and renews at standard rates, so long-term cost and ownership matter more than the upfront offer. Email hosting alternatives GoDaddy’s Microsoft 365 email works well for some users, but other providers may offer better integrations, pricing or flexibility depending on your workflow. Website hosting options All-in-one platforms simplify hosting and maintenance, while customizable hosts give more control for advanced or content-heavy sites. All-in-one vs separate services Platforms like Wix work best if you want domains, hosting, business email and a website builder managed in one place, while modular setups suit users who want to mix providers. Website builders for small businesses Small businesses often benefit from website builders that include hosting, security, eCommerce tools and easy site management in a single dashboard. Choosing the right platform The best option depends on how much control you want, how hands-on you plan to be and how much you expect your site to grow over time. GoDaddy alternative domain registration Many people look for alternatives to GoDaddy for domain registration. The first-year price might be attractive, but factors like renewal costs, domain privacy protection  and domain name management  often matter more in the long run. Here are some popular alternatives worth considering: Wix Namecheap Squarespace (Domains) Cloudflare Registrar 01. Wix Wix brings together domain registration, free website hosting  and website building tools into one handy platform. It also includes an AI website builder , along with an AI-powered  domain name generator  and allows you to perform a  domain name search . If you’re looking for a one-stop shop, this is a great choice. Many of Wix’s annual plans come with a free domain for the first year, helping you get started right away. The Wix dashboard makes managing your domain, DNS settings and connecting to your Wix site super simple. Plus,  WHOIS domain  privacy is included for free on eligible domains, and setting up an SSL certificate or a  business email  is straightforward. If you want everything for your site in one place, Wix is a convenient and user-friendly option. Pricing: Free domain for the first year with a paid plan. Renews at a standard rate.  Found the perfect name for your business? Lock in your domain  before someone else does. Learn more: What is a domain name? How many domain names are there? How to register a domain name 02. Namecheap Namecheap specializes in domains offering transparent pricing, often lower renewal rates than GoDaddy and free WHOIS privacy for most extensions. Its interface supports bulk domain management, easy DNS editing and domain transfers. Namecheap is a good choice if you only need domain registration and prefer a standalone service without bundled hosting or email. Pricing: A .com domain costs $14.98 per year, with a discounted rate in the first year. Learn more:  How to choose a domain registrar Best domain registrars 03. Squarespace (Domains) With Squarespace you can register domains separately or link them directly to your Squarespace site. Your privacy is automatically protected and renewal pricing is clear. Squarespace’s DNS controls let you use custom records email forwarding and third-party integrations. This makes it a good fit if you want some control without juggling multiple platforms. Pricing: : Free domain for the first year with a paid plan. Renews at a standard rate.  Learn more:  Wix vs Squarespace Squarespace alternatives Wix Studio vs Squarespace 04. Cloudflare Registrar Cloudflare Registrar offers domains at wholesale pricing with no markup, making it potentially cheaper over the long term. WHOIS privacy is automatically included. It’s perfect for experienced users who want total control over DNS, security features like DNSSEC and integration with Cloudflare’s performance and protection services. This option might be too advanced for beginners but provides the most detailed technical control. Pricing: Domain pricing is determined by the extension and shown after you search for a domain. Learn more: How much does a domain name cost? What is TLD? How to buy a domain name Key factors to consider when choosing a domain registrar: First-year and renewal pricing:  Compare initial offers and standard renewal fees to avoid unexpected costs. WHOIS privacy:  Protects your personal information from being publicly listed in the WHOIS database. Some providers include it for free while others charge extra.   DNS management:  Look for flexible DNS records, subdomain control and easy integration with third-party services.  Domain transfers:  Check domain transfer  policies, costs and the time it takes to move your domain if needed. Learn more: What is domain privacy How to transfer a domain name Editor’s note: All prices and information in this article are accurate as of January 2026 and are subject to change. Please check the provider’s website for the most up-to-date details. GoDaddy alternatives for free domain registration Many registrars advertise “free” domain registration but it’s important to understand what that actually means. Typically, a free domain  is included only for the first year and comes bundled with a paid website, hosting or email plan. After the initial period, the domain will renew at the standard rate which can be higher than first-year pricing. When looking at free domain offers, keep an eye on these things: Eligibility requirements:  Some offers only apply to specific domain extensions ( .com, .net or .org ) or certain hosting plans. Renewal costs:  Check the regular annual rate before signing up. What seems free upfront can become expensive over time if renewal fees are high. Ownership and control:  Make sure the domain is registered in your name. Some providers keep partial control until the plan is active which can complicate transfers. Transfer policies:  If you decide to move your domain later, review how long you have to wait, any fees and the steps needed for a smooth transfer. Privacy protection:  Free domains may not always include WHOIS privacy which could expose your personal details. Free domain offers are great if you’re already planning to invest in a hosting or website plan and want everything managed in one place. They’re a convenient starting point but it’s important to understand the fine print on renewal fees, ownership and transferability to avoid surprises later. Alternative to GoDaddy email hosting GoDaddy offers professional email with Microsoft 365, but it may not meet everyone's needs for pricing, features or integrations. When evaluating email hosts, consider: Storage : Does the plan offer enough space for all your emails and attachments? Integration : Will it connect with the other business tools you love? Security : Are there features like spam filtering encryption and backups? Support : Is there an expert you can talk to when you need help? Email hosting alternatives Here are some top email hosting options that let you connect your domain, manage multiple accounts and stay organized with the tools your team already uses. Wix With Wix, you can get a business email powered by Google Workspace and easily connect your Wix domain. Create a professional email that matches your site (like info@yourdomain.com). This helps you set up multiple team accounts, boosts your email deliverability and syncs with all the Google Workspace tools you know and love like Calendar, Drive and Docs. Plus you can use cool features like Smart Compose, email scheduling and built-in chat to manage your inbox like a pro. You can set it all up right from your Wix dashboard. Google Workspace You can create a professional email that connects to your domain and works with all the Google apps you know like Drive, Docs and Calendar. Since it works with most domains, you have the flexibility to use it even if your domain isn’t from your site builder. Microsoft 365 You can create an Outlook email and get all the classic Office apps like Word Excel and PowerPoint. This is a great choice for teams already familiar with Microsoft tools. It comes with solid security, advanced spam protection and one central place to manage everything. You can handle multiple accounts, create shared mailboxes and connect with Teams and OneDrive to get work done together. Zoho Mail Zoho Mail is an affordable email choice for small to medium teams. It gives you good security and admin control without making you buy a whole suite of apps. You'll get features like multiple user accounts, domain-based email, spam filters and mobile access. Zoho also works with other Zoho apps and third-party tools, making it a flexible option as your team grows. Learn more: How to create a business email Hosting alternatives for every website type GoDaddy offers shared and VPS hosting but not every site needs the same setup. Depending on your business goals and growth plans you might prefer platforms that handle everything for you, give you full control over customization or are optimized for online stores. Here’s a look at practical hosting options and what each type offers so you can find the perfect fit. Learn more: What is web hosting? How to host a website What is wix hosting All-in-one hosting platforms Platforms like Wix include hosting with all premium plans. They handle infrastructure, security updates, scaling and backups automatically so you don’t need to manage servers. These platforms are ideal if you want a fast, reliable site with minimal technical work. Many include built-in tools for SEO, automated backups, performance monitoring and simple analytics. They also offer drag-and-drop editors, integrated forms and email marketing tools so you can manage content, customer communication and basic marketing from one dashboard. Customizable hosting Providers like Bluehost, SiteGround and Kinsta give you more control over your hosting environment. You can choose server types, configure caching and performance settings, install custom software and access staging environments to test changes before going live. These options are great for developers or teams with content-heavy or complex sites that want more flexibility with themes, plugins and code. You also get access to detailed analytics, server-level security and more advanced backup tools. Wix offers plenty of room for customization too. With Velo by Wix you can add your own JavaScript APIs, custom CSS and databases. This lets you build advanced website features without worrying about server management. If you need server-level changes you can check out Wix's enterprise solutions. Ecommerce-focused hosting Platforms like Wix, Shopify, BigCommerce and WooCommerce-specific hosting are optimized for online stores. They include SSL certificates, daily backups, PCI-compliant checkout, inventory management and secure payment processing. Many also offer performance monitoring for high-traffic sales periods, abandoned cart recovery and built-in integrations with shipping providers and marketing tools. Wix eCommerce hosting Wix’s eCommerce website design and hosting gives you fast, secure and reliable hosting so your store is always up and running. Hosting includes an SSL certificate to protect customer data and the built-in infrastructure to support physical, digital or dropshipping products. Wix’s servers handle your payment processing, shipping options and automated tax calculations so your orders and inventory management run smoothly. Wix hosting lets you customize your storefront, galleries and filters and add integrations via the Wix App Market. Learn more:  How much does it cost to host a website? Best website hosting providers Best website hosting for small business GoDaddy vs Wix: a side-by-side overview GoDaddy and Wix both provide domains, hosting and email, but they do it differently. GoDaddy lets you manage domain registration, hosting, email and site tools separately. This gives you the flexibility to pick and choose different providers. Wix, on the other hand, puts all these services together on one platform. This makes it a breeze to manage everything from a single dashboard and is perfect for anyone who wants a simple, all-in-one solution. GoDaddy vs Wix: feature comparison and use cases Feature GoDaddy Wix Domain registration Strong focus, flexible management, supports multiple domain extensions Included with platform, easy setup, automatically linked to your site Hosting Modular plans (shared, VPS), performance varies by plan Included with premium plans, automatically updated, scalable, secure cloud hosting Email Microsoft 365 integration, separate management, choice of plans Integrated business email, managed in dashboard, scalable for teams Website creation Separate website builder tools, less integrated, requires setup Drag-and-drop builder included, templates, centralized management, no separate setup needed Customization & flexibility Full server-level control on higher-tier plans, supports custom software Limited server-level options, advanced functionality via Velo (custom code, APIs, integrations) Ecommerce support Requires separate ecommerce tools or plugins Built-in ecommerce hosting, SSL, payment options, inventory management, tax automation Management Multiple dashboards for different services, more manual coordination Single dashboard for domains, hosting, email and site, easy monitoring Best for Users who want to choose and manage each service separately Users who want an all-in-one, managed solution with minimal technical work Alternatives to GoDaddy website builder Wix is a top alternative to GoDaddy, offering powerful design tools and an intuitive  drag-and-drop website builder . With a large library of customizable, industry-specific templates and AI-powered features, it makes website creation easy—even for beginners.  "Choose a website builder that allows you to make fast pivots based on your business needs. If, from one day to the next, you need to add events or an online store, make sure your website builder makes that possible for you." - Esin D. Habif, product marketing lead (outbound) at Wix 6 best GoDaddy alternatives Wix Wix Studio Hostinger Squarespace WordPress Shopify 01. Wix Wix is your go-to platform if you're looking for an alternative to GoDaddy. With its drag-and-drop builder, free website hosting, over 2,000  website templates  and powerful AI features, you can build a site that looks great and runs smoothly without a hassle. Want to  start a blog ? Wix makes it easy to grow your audience and even turn your content into a source of income. Want to start an eCommerce store? You can easily handle payments, inventory and marketing all from within the platform. Plus, it's built with  scalability , site reliability, 99.99%  uptime  and top-tier website performance in mind. This way, your site stays reliable and fast, even when traffic grows. Key features: AI website builder  with an infrastructure built for scale Built-in  SEO features  to help your website get found on search engines, including sitemaps with automatic updates Wix Analytics  to get actionable insights about your site Enterprise-grade security to thwart cyber threats Logo maker  to help build your brand identity Learn more: Cheap website builder Best AI website builder Best website builders for SEO  Free website builders  Best website builder for small business  Personal website builders  Best one-page website builders You can also read  Wix reviews  direct from users who've built a website or started a business. Why Wix is an alternative to GoDaddy: Wix makes it easy to design, manage and grow your website with powerful tools, smart AI and hundreds of customizable templates. Wix also handles sitemaps automatically, keeping search engines updated whenever you create or edit a page. GoDaddy, however, requires manual submissions. With Wix, saving time and boosting your site’s visibility comes built in, so you can focus on building the website you’ve always wanted. Pricing:  Free plan available. Paid plans at $17/month (billed annually). Month-to-month plans are also available.  "One of the reasons why I love Wix and chose Wix for my website: it’s a whole business tool. You can handle everything on there for your whole business—it’s crazy. The thing that I loved about it over all of the other platforms out there is that you’re able to customize everything on your website so that it’s really yours." - Angus Willows, founder of Kangaroo Hangers Learn more: How to monetize a website How to make a Wix website How to make a business website 02. Wix Studio Wix Studio  is perfect for enterprises and agencies that want to build their online presence. It offers advanced   design capabilities with over 360  responsive templates  to help you create exceptional sites. Want to add movement and make your website more engaging? You’ve got plenty of design options, from hover effects to looping animations and even mouse parallax. You can also tweak the CSS to add your own styles and make elements interactive if you're the kind of person who likes to fine-tune every detail. Key features: Multi-cloud hosting with 99.99% uptime Free custom domain name for one year Wix Studio eCommerce  to create and grow your online store Wix Studio AI tools  to speed up your workflows and transform how your team works Wix Studio SEO tools  to boost your search engine rankings, including dynamic XML sitemaps Marketing integrations  with social media and analytics tools to improve your  marketing strategies Website analytics to help you gain insights into visitor behavior, site traffic and revenue Top-notch security features for threat prevention and real-time detection Blogging tools to grow your online community Why Wix Studio is an alternative to GoDaddy:  Wix Studio offers advanced AI-powered tools and extra design flexibility for enterprises and agencies looking to grow their online presence. Pricing:  Plans start at $19/month (billed annually). Month-to-month plans are also available. 03. Hostinger Hostinger is primarily known for its web hosting services, which offer 99.9% uptime. The platform also has website building and domain registrar services. You can search a domain to see if your preferred name is available. If not, Hostinger's AI domain name generator can suggest creative alternatives based on your brand or project description. Once you’ve secured your domain, you can choose from more than 170 customizable website templates or use Hostinger’s AI-powered website builder to create your portfolio, online store or blog in minutes. Key features: Ecommerce tools to help you launch and grow your online business AI tools, including an AI writer to generate SEO-friendly content and an AI logo generator Free domain for a year Automatic sitemap creation so your website can get found on search engines Security tools, like SSL certificates to keep your website data safe Why Hostinger is an alternative to GoDaddy:  Hostinger offers affordable pricing, reliable performance and a user-friendly experience. With competitive hosting plans, a free domain on select plans and an easy-to-use website builder, it’s a strong option for individuals and businesses looking to create a website. Pricing:  Paid website plans start at $2.49/month, while paid hosting plans start at $3.49/month with a 12-month plan (billed annually). Month-to-month plans are also available.  Learn more: What is a domain name? How many domain names are there? What is web hosting? How to host a website 04. Squarespace Squarespace offers a library of over 190 templates, special fonts and curated color palettes to help you create a site that reflects your personal style. Just pick a  website design , add your  web pages  and edit them with the drag-and-drop editor. You can also use Squarespace's Blueprint AI to create your site much faster. Every Squarespace plan includes reliable web hosting with a 99.9% uptime guarantee, so you can focus on creating your site instead of the technical details. Key features: AI-powered tool to check domain name availability and a free custom domain for one year  Marketing and social media features to promote your business Automatic sitemaps and other  website SEO  tools to boost your site’s visibility eCommerce features for creating and growing your online store Website analytics to help you gain powerful insights Blogging tools to create a personalized blog Logo maker to design a unique brand logo. SSL certificates for  website security  (included only for domains pointing to Squarespace websites)  Why Squarespace is an alternative to GoDaddy:  Squarespace offers an array of features to speed up the  website development  process. You also get built-in SEO, marketing and eCommerce features, so you don’t have to juggle multiple apps or pay additional costs. Pricing: Paid plans start at $16/month (billed annually). Month-to-month plans are also available.  Learn more: How to make a website accessible How to make a website mobile-friendly 05. WordPress WordPress offers numerous  web design  tools to create different  types of websites . For example, you can  start a blog  to engage your audience, create a portfolio to showcase your work or even turn your website into an  eCommerce  store. The platform is best known for its open-source nature, as well as the thousands of free and paid plugins that help you add additional features to your website, such as AI content creation. WordPress also offers WordPress.com , a hosted and managed version of the platform designed to make website creation more accessible to users without technical expertise. Key features: Free domain name registration with paid annual plans Over 1,000 responsive website themes Security features, like brute force protection and distributed denial-of-service (DDoS) mitigation Data analytic plugins to help you make informed decisions SEO plugin tools to help your website rank in search engines Logo maker to create a professional image for your website Why WordPress is an alternative to GoDaddy:  WordPress gives you access to thousands of free and paid plugins. This helps you add new features and tailor your site to your needs. You also get strong security features and built-in SEO tools so your site can grow with your business. That said, if you prefer more straightforward website builders, check out our article on the best  WordPress alternatives . Pricing: WordPress.com paid plans start at $4/month (billed annually). Month-to-month plans are also available.  Learn more: What is website design ? Website ideas How to start a blog Website launch checklist 06. Shopify If you’re looking to create an  eCommerce website , then Shopify is a good choice. It offers  eCommerce solutions  catered specifically to different types of online stores, including wholesalers and dropshippers.  You can build your store using the customizable website builder and thousands of apps, themes and integrations without any coding. But you can still edit CSS and HTML files if you have the skill. You also get Shopify Magic, a set of AI-powered tools that help you save time and grow your business. From generating product descriptions and editing images to assisting with customer support, these smart features help you run your store more efficiently. Learn more: Ecommerce website examples Key features: Unlimited web hosting with 99.99% uptime  AI generator to search for and purchase your business name Built-in SEO features, like XML sitemaps, to help optimize your store. Analytics to track your  website performance Built-in blogging engine to grow your audience Free SSL certificates to secure your website and visitor data Marketing integrations with social media channels and online marketplaces. Logo maker to create your store’s logo. Why Shopify is an alternative to GoDaddy: Shopify offers an all-in-one eCommerce solution tailored specifically for online stores. You also get Shopify Magic to streamline website creation and customer support tasks. Pricing:  Free plan available. Paid plans start at $29/month (billed annually). Month-to-month plans are also available.  Learn more:   Shopify alternatives  Wix vs Shopify What is dropshipping ? Blog SEO "The most important thing before building a website is good research. Know what you want to do and collect good inspirations that will contribute to your design." - Anna Suntsov, blog and social design team lead at Wix Editor's note: The information presented in this article is true as of January 2026, unless otherwise noted. GoDaddy alternatives FAQ What should I use instead of GoDaddy? The best alternative for you depends on what you need. If you're only looking for a domain, providers like Wix, Namecheap, Cloudflare Registrar or Porkbun offer simple and affordable options. If you want a website builder and hosting too, Wix, Bluehost or SiteGround have managed solutions with all the features you need built-in. What are the disadvantages of GoDaddy? GoDaddy can feel pricey compared to similar services, especially for add-ons like SSL certificates or email. Its modular approach means hosting, email and website tools are managed separately which can be confusing. What is the best domain hosting site? The best option depends on what you want to manage in one place. If you prefer an all-in-one setup with domain registration, hosting, email and site tools working together, Wix is a strong choice. It keeps everything under one dashboard, includes hosting with premium plans and reduces the need to connect or manage separate services. Why is GoDaddy so expensive now? GoDaddy’s pricing has gone up due to bundling additional services, marketing costs and premium domain offerings. Renewal rates are often higher than the initial promotional price, which can make it feel expensive over time. Why is Wix better than GoDaddy? With Wix, you can manage your domains, hosting, email and site creation all in one place, making things much easier. Wix also comes with built-in security, backups and scalable hosting, taking a lot of the technical stuff off your plate compared to GoDaddy’s separate services. Which website host is best for small business? For small businesses, ease of management, reliability and support matter most. Wix is a popular choice because they offer integrated tools, secure hosting and scalable plans without needing advanced technical skills. Where can I buy a domain besides GoDaddy? There are many domain registrars where you can purchase a domain name besides GoDaddy. Wix offers domain registration as part of its website-building service, making it a convenient choice if you also need hosting. Other popular alternatives include Google Domains and Bluehost, all of which provide competitive pricing and additional features like WHOIS privacy protection. The best choice depends on your budget and whether you need additional services like web hosting or email accounts. Can I migrate my website from GoDaddy to another hosting provider? Yes, you can migrate your website from GoDaddy to another hosting provider like Wix. The process depends on whether your site is built with WordPress, a custom-coded setup or GoDaddy’s website builder. If you’re moving to Wix, you may need to rebuild your site using Wix’s tools, but you can still transfer your domain easily. Most hosting providers offer step-by-step guides or customer support to help with the migration, ensuring minimal downtime and a smooth transition. What is the cheapest alternative to GoDaddy? The cheapest alternative to GoDaddy depends on what you need: domain registration hosting or both. Wix is one of the most budget-friendly options for domain names and comes with free WHOIS privacy protection. If you're looking for free web hosting Wix provides plans that include website building hosting and a free domain for the first year. Other great options include Hostinger and Wix Studio which offer low-cost hosting plans with good performance and support.

  • How to get an SSL certificate

    The perfect domain is just a click away:  claim your domain   →  Nothing frustrates visitors faster than a “Not Secure” warning when they visit your site. An SSL certificate fixes that by keeping your website safe, providing domain security , protecting sensitive data and showing users they can trust you. In this guide, we’ll show you how to get an SSL certificate quickly and correctly so your website security is handled without the headache. TL;DR: How to get an SSL certificate Getting an SSL certificate is an essential part of website security . It involves choosing a trusted method to get the certificate, connecting it to your domain and verifying it’s active so your site shows HTTPS and the padlock icon. When you build a website with Wix your SSL certificate is set up automatically and comes free with your site. You don’t have to worry about the techy stuff so you can focus on growing your business while your site stays secure. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. You’ll learn how to: Understand what an SSL certificate is and why it matters Get an SSL certificate and connect it to your domain Verify that SSL is active with HTTPS and the padlock icon Handle common setup issues and domain-related settings See how SSL boosts website security, trust and SEO What is an SSL certificate? An SSL certificate (Secure Sockets Layer) is a digital security certificate that encrypts the data transferred between a website and its visitors. When a site has an SSL certificate, it uses HTTPS  instead of HTTP, and a padlock icon appears in the browser bar. This encryption protects sensitive information such as login details, credit card numbers and personal data from being intercepted by hackers. In simple terms, an SSL certificate makes sure that any information your visitors share with your website stays private and secure. Read more: What is an SSL certificate? Best SSL certificate providers “An SSL certificate confirms that a website is genuine and not a potentially dangerous imitation.” - Prof. Dr. Dennis-Kenji Kipker, scientific director of the cyberintelligence.institute in Frankfurt am Main How SSL works technically SSL keeps the information between your website and your visitors private and secure. When someone visits your site, their browser and your server create a secure connection through a process called an “SSL handshake.” During this handshake, your server shares its SSL certificate which has a public key. The browser then checks the certificate and uses that key to create a unique session key for the visit. This session key encrypts all data sent back and forth like passwords, payment info or personal details so no one else can read it. SSL also makes sure the data isn’t changed while it’s being sent and confirms that visitors are really connecting to your site, not a fake one. You may also be interested in: How to secure your domain Domain hijacking Domain spoofing How to get an SSL certificate Securing your site is a fundamental part of establishing a trustworthy business. An SSL certificate not only protects sensitive data but also signals to visitors that your site is professional and safe. Let’s break down how simple this process can be. Choose a website or hosting provider Select your domain Generate or request the SSL certificate Verify ownership of your domain Install the SSL certificate Check that it’s active 01. Choose a website or hosting provider Before getting an SSL certificate, you need a platform that supports it. Many website builders and website hosting providers include SSL certificates in their plans, either free or paid. Picking a provider that handles SSL for you saves time and ensures everything is set up correctly, which is key for your website’s security and trustworthiness. When choosing a provider, consider their SSL support, reliability, customer support, and extra features. If you still need a domain, combine this step with your domain registration  to get your site’s address and SSL at the same time. This ensures your website and security certificate are a perfect match from the start. For those managing multiple domains or planning to grow, look for a provider with easy management tools to simplify activating and renewing SSL certificates in the future. 02. Select your domain An SSL certificate is linked to a specific domain so you need to choose the right one before you continue. Use a domain name search  tool to see if your preferred domain is available and explore other options if it isn't. If you already have a domain registered, check that you have access to its DNS settings or control panel. You'll need this to verify ownership during the SSL setup. Making sure your domain is ready for verification will save you from delays and headaches later. For businesses, think about securing extra variations of your domain like different extensions, new TLDs or common misspellings. These can also be protected with SSL to keep your entire brand safe from security risks or people trying to impersonate you. 03. Generate or request the SSL certificate Depending on your provider, getting an SSL certificate can be automatic or involve a few manual steps. Many modern website builders issue the certificate as soon as your domain is connected and active. Create a CSR and secure your SSL certificate If you’re getting an SSL certificate on your own, start by generating a Certificate Signing Request (CSR) from your hosting control panel. A CSR is a block of encrypted text that contains your website’s information such as its domain name, organization and location. The Certificate Authority (CA) uses this info to create your SSL certificate. Generating a CSR also creates a private key that stays on your server and pairs with your SSL certificate. Keep it safe because if you lose it or someone gets a hold of it you might need a new certificate. After you send the CSR to the CA they’ll check that you own the domain. Once that's done the certificate is issued and you can install it on your server to create a secure HTTPS connection. Make sure you choose the right certificate type for your needs: single domain, multi-domain or wildcard SSL for subdomains. The right SSL ensures full coverage and protection for your entire website. You may also be interested in: Website security tips How to check domain authority 04. Verify ownership of your domain To get your certificate, you'll need to prove you own your domain. You can usually do this by responding to an email, adding a DNS record or uploading a special file to your site. If your provider combines domain registration with SSL setup, this step can be much simpler because all your DNS records and domain details are already in one place. Getting this done quickly means you can secure your site without delay. For those of you managing several domains, it's a good idea to keep track of the verification process for each one. This helps make sure no domain is left unsecured and no certificates expire unexpectedly. 05. Install the SSL certificate After your certificate is issued, it’s time to install it on your site. Some website builders do this for you automatically. If you're using a hosting provider you might need to upload the certificate and set up your server yourself. Getting the installation right is a big deal. An incorrect installation can lead to errors or stop your site from showing up as secure. If your site has more than one domain or subdomain, make sure your certificate covers them all and that every page uses HTTPS. If you bought your domain and SSL certificate from the same provider, they might give you one control panel to manage everything. This makes it much easier to handle your security settings, renew certificates and check on your site's health. 06. Check that it’s active Once it’s installed, check that your SSL certificate is working. Look for the padlock icon in your browser’s address bar and make sure the URL starts with “https://”. You can test your website on multiple browsers and devices to make sure everyone sees a secure connection. Regularly monitoring your SSL certificate is a good idea since they can expire or DNS changes might temporarily mess with the secure connection. You can use SSL tracking tools to make sure your site stays secure without any interruptions. Types of SSL certificates Not all SSL certificates are created equal—they come with different levels of coverage validation and security. Picking the right one for your site will keep it secure build visitor trust and meet all your technical needs. Some certificates protect one domain while others can cover multiple domains or subdomains. They also vary from simple domain verification to more in-depth organization validation. Single domain SSL : Secures one specific domain like www.example.com. It’s the simplest option, perfect for small websites, personal blogs or portfolios. Installation is easy, renewal is predictable and it’s usually the most affordable type of SSL. Wildcard SSL : Covers a domain and all its subdomains e.g. example.com, shop.example.com, blog.example.com. Perfect for businesses with multiple sections under the same domain. It saves money and effort since you don’t need separate certificates for each subdomain. Multi-domain SSL (SAN) : Lets a single certificate secure multiple domains like example.com, example.net and example.org. Great for companies managing several websites as it simplifies renewal and administration while keeping costs lower than buying individual certificates. Domain Validation (DV) : Confirms the registrant owns the domain. The verification process is quick—usually a few minutes to a few hours. DV SSLs are budget-friendly and ideal for informational or personal websites where basic encryption works. Organization Validation (OV) : Verifies your domain ownership and your organization's legitimacy. This helps visitors trust that your website belongs to a real business. OV SSLs are a great option for businesses, non-profits and service providers looking for a balance of security and credibility. Extended Validation (EV) : Offers the highest level of trust by thoroughly checking your company’s legal identity. EV SSLs add visual cues to browsers, like your company name in the address bar, showing visitors your site is extra secure. These are a good idea for an eCommerce site , financial services or any website that handles sensitive customer information. How much does an SSL certificate cost The price of an SSL certificate depends on the type, validation level and provider. Basic Domain Validation (DV) certificates can be free with many website builders or cost around $10–$20 per year. For Organization Validation (OV) and Extended Validation (EV) certificates which check your business identity, you can expect to pay anywhere from $50 to several hundred dollars per year. Other factors can affect the price. Multi-domain or wildcard certificates that cover multiple domains or subdomains generally cost more than single-domain certificates. Some providers include extras like malware scanning, a warranty or higher encryption levels which can increase the price. Renewal fees may also differ from initial purchase costs so it’s important to check the long-term cost before committing. For most small businesses and personal websites, free or low-cost SSL options provide strong encryption and are fully sufficient for protecting visitors and building trust. For larger sites handling sensitive data or multiple subdomains, investing in higher-level certificates can boost security and credibility. Explore more: how much does an SSL certificate cost? Troubleshooting SSL issues SSL problems can disrupt your site’s security and trust. Here’s what causes common issues and how to fix them fast. Mixed content Mixed content happens when a page served over HTTPS loads resources like images, scripts or stylesheets over HTTP. This breaks the secure connection and triggers browser warnings. To fix it, update all internal links, embedded content and third-party scripts to HTTPS. If a third-party resource doesn’t support HTTPS, consider hosting it yourself or finding a secure alternative. Tools like browser developer consoles can help identify these insecure elements. Expired certificates SSL certificates have a set validity period, usually one year, and must be renewed before they expire. If your certificate expires, browsers will block secure connections and show “Not Secure” warnings to visitors. You can prevent this by tracking your expiration dates and automating renewal if your provider allows it. After renewing, double check with the Certificate Authority to make sure everything went through smoothly. DNS or server misconfigurations SSL needs your domain to point to the server where the certificate is installed. If DNS records are wrong or the server isn’t set up for HTTPS, SSL won’t activate. Check A, CNAME and AAAA records, make sure the server has the certificate installed correctly, and confirm port 443 is open. If you’re using a CDN or reverse proxy, SSL must be enabled and consistent across all services. Browser caching or outdated devices Sometimes browsers hold onto old certificate or HTTP information, causing errors even when SSL is active. To fix this, you can clear browser caches, test your site in multiple browsers and make sure your devices are running recent software. It’s also a good idea to update older operating systems or browsers, as they may not recognize modern SSL certificates. Regular monitoring Continuous SSL monitoring helps you catch security gaps before they go unnoticed. Use online tools to check certificate validity, configuration and mixed content issues. Monitoring also alerts you to revocation, expiration or server changes so visitors always experience a secure connection. Why do I need an SSL certificate? An SSL certificate is essential for building trust, improving security and supporting your website’s performance in search engines. As of 2025,  over 88% of websites  now use HTTPS, showing how essential web security has become. First, an SSL certificate protects user data by encrypting all information sent between the browser and the server. This is particularly important for websites that collect passwords, payment details or personal information. Second, it builds trust with your visitors. The “https” prefix and padlock icon signal that your website is safe to use, which increases credibility and reduces the chances of users abandoning your site. Third, SSL certificates support SEO. Search engines like Google consider HTTPS a ranking factor, meaning secure websites are more likely to rank higher in search results than unsecured ones. Finally, many modern browsers now flag non-HTTPS websites as “Not Secure,” which can negatively impact your brand reputation and user experience if you don’t have an SSL certificate installed. How to get an SSL certificate for your Wix site Wix simplifies domain registration for your business, making it easy to secure your online presence from the very beginning. As part of the setup process, Wix ensures secure domain registration with SSL certification, helping protect your website and visitors’ data automatically. With quick domain registration, Wix allows you to launch your site faster while giving you the confidence that your connection is encrypted, trusted and ready for growth. Wix automatically provides a free SSL certificate for all Wix sites, including those with custom domains connected to your site. To enable this, connect a custom domain to your Wix site and upgrade with a premium plan if required. The SSL certificate is generated automatically once your domain is connected. Ensure your domain's DNS records are properly set to allow SSL activation. Check your DNS settings in your Wix account under "Domains" > "Manage DNS Records". Wait up to 48 hours for domain propagation after making DNS changes. Note:  Wix does not support third-party SSL certificates or SSL for domains connected to external (non-Wix) websites. Your site will show as secure with "https" and a lock icon in browsers supporting SSL. For older devices or browsers not recognizing SSL, updating to the latest operating system or browser version is recommended. Learn more: What are custom domains? Build a secure site Having an SSL certificate is no longer optional—it's a standard for any website. It protects your visitors, boosts your credibility and can even improve your search engine rankings. Ready to build a website that's secure from the start? Choose a website template and get a free, automatically installed SSL certificate today. How to get an SSL certificate FAQ What happens if I don't have an SSL certificate? If your website doesn't have an SSL certificate, web browsers like Chrome and Firefox will mark it as "Not Secure." This warning can deter visitors and damage your brand's credibility. It also means any data exchanged between your site and its users, like login details or contact information, is unencrypted and vulnerable to interception. How much does an SSL certificate cost? The cost of an SSL certificate can vary. While you can purchase them from Certificate Authorities for an annual fee, many website builders, including Wix, provide a free SSL certificate with their plans. This is often the most cost-effective and convenient option for small businesses and new website owners. How long does it take to get an SSL certificate? The time it takes to get an SSL certificate depends on the method you choose. If you use a website builder like Wix, the SSL certificate is often provisioned and activated automatically within minutes of connecting your domain. If you purchase one manually, the verification process can take anywhere from a few hours to several days, depending on the type of certificate. How to generate an SSL certificate To generate an SSL certificate you’ll start by creating a Certificate Signing Request (CSR) in your hosting control panel. The CSR has your domain and organization details that a Certificate Authority (CA) uses to issue the certificate. After it’s issued you can install it on your server to enable HTTPS. Who provides an SSL certificate SSL certificates are issued by Certificate Authorities (CAs), trusted organizations that verify your domain ownership and identity. Many hosting providers and website builders also take care of SSL provisioning for you. How to get an SSL certificate for free You can get a free SSL certificate through website builders like Wix or with a hosting provider that includes them. Where to find an SSL certificate on a server SSL certificates are typically stored in your web server’s control panel or hosting account. Common locations include the “Security” or “SSL/TLS” section of cPanel, Plesk or your hosting dashboard. You might also find the certificate files directly on the server in directories specified by your server configuration. Do SSL certificates expire Yes, SSL certificates have a validity period typically ranging from 90 days for free certificates to 1–2 years for paid ones. You need to renew them before they expire to keep a secure HTTPS connection. Expired certificates trigger browser warnings and hurt trust in your site. Is it mandatory to have an SSL certificate Technically you can run a website without SSL but it’s strongly recommended. Modern browsers flag non-HTTPS sites as “Not Secure” and search engines favor HTTPS in rankings. SSL is essential for protecting visitor data and building trust.

  • What is a web host vs a domain registrar?

    A domain registrar is where you purchase and register your domain name, sometimes known as your website name. A web host provides the server space where your website's files are stored and then made available online. Think of the domain name as your web address and the web host as the building where your website lives. Both are essential to making sure your website is live and accessible online and important terms to understand when learning how to create a website . Learn more: Does Wix host websites? What is a domain host? (and how it differs from a web host) A domain host is responsible for storing your website's data and then making it accessible on the internet. It plays a crucial role in ensuring that your website remains live and functional. It does this by providing the web infrastructure needed to store and deliver your website files so that when someone types your domain name into their browser, they can access your site without any issues. In a nutshell — domain hosting manages your website's address and its DNS records. Web hosting provides the actual web server space where your website's files, images and content are stored and served to visitors. Think of domain hosting as managing your address and web hosting as the physical storage space. DNS hosting, on the other hand, manages the records that direct traffic to your site. Together, these types of hosting work together to make sure your site is always accessible. What is a domain registrar? A domain registrar is the entity responsible for registering and managing your domain name on your behalf. Learn more about some of the best domain registrars out there. A domain registrar is an organization accredited to sell and manage domain names. They help you secure a unique web address, which is important for the branding of your site and business. When you register a domain, your registrar submits your chosen name to ICANN (Internet Corporation for Assigned Names and Numbers) , which oversees the management of domain names globally. There are numerous registrars available, each offering various services. Companies like Wix, provide user-friendly interfaces and additional features such as privacy protection and email forwarding beyond just buying a domain name from them. Learn more about how to choose the right domain registrar for you. When it comes to choosing a website builder to create your website, it's worth keeping in mind that many act as your domain host, web host and domain registrar. Website builders like Wix, provide the robust infrastructure to offer all of the services necessary to choose a domain name and host your website . This not only means peace of mind, it also means you don't need to shop around for individual domain and web hosting services or platforms. "What often gets forgotten when talking about choosing a website builder is the capabilities of the infrastructure that’s promised to you—the reliability of the hosting, the level of security in place to protect your visitors’ data and, of course, your site's speed. Even if infrastructure is not the first thought that comes to mind when creating a website, if it’s not robust enough, it can cause major headaches for website owners when trying to scale a website later on." Esin D. Habif, Product Marketing Lead (outbound) at Wix Learn more: How to buy a domain name Best web hosting for small businesses Best website hosting providers How to register a domain name Domain host vs registrar (and the main differences) A domain host is responsible for storing your website's data and ensuring it is accessible on the internet. They provide the server space and technology needed to keep your site live. A domain registrar, on the other hand, manages the reservation and registration of domain names. They handle the registration process, checking that your chosen domain name is unique and officially recognized. Web and domain hosting terminology you should know Domain name system (DNS) The domain name system (DNS) acts like the internet's phonebook. It translates human-friendly domain names into IP addresses , which computers use to identify each other on the network. This process ensures that users can easily access websites by typing in domain names instead of complex numerical addresses. Name servers Name servers are specialized servers that store DNS records. They direct traffic to your website by linking your domain name to the correct IP address. This connection is vital so that visitors reach your site when they enter your domain name in their browser. Email hosting Email hosting is the management of email accounts associated with your domain. It allows you to create custom business email addresses (e.g., yourname@yourbusiness.com ) in order to enforce your brand's professionalism and credibility. Learn more: How to create a business email Is Wix good for business email? When selecting an email hosting provider, consider factors such as storage capacity, security features and integration capabilities. Many domain registrars and hosts, including Wix, offer integrated email hosting services. This integration simplifies management by allowing you to handle all aspects of your domain and email from a single platform in the name of simpler business management.

  • What is a domain name registrar? (and why it matters)

    The perfect domain is just a click away: claim your domain →   A domain name registrar is a company or organization accredited to manage the reservation, registration and management of domain names. They act as an intermediary between individuals or businesses and what is known as global internet web infrastructure . Want to register a domain name for your business and website? You'll need a domain name registrar. Registrars allow you to search for available domains, purchase them and then maintain their registration. They make it possible to check and be sure that your chosen domain name is unique and not already in use. They're also integral to the Domain Name System (DNS) — a hierarchical system that translates human-friendly domain names into IP addresses , so browsers can locate and access websites. Registrars manage the DNS records associated with each registered domain. When it comes to your website and online business, a domain name is important to helping you to stand out and build a brand. Much like with your company or brand name, it will become something your customers trust and recognize. This makes it important to not only choose the right one but to make sure you choose and register it with a reputable domain name registrar, so you know it's yours for as long as you need it. You can't own a domain name permanently but a solid domain name registrar will make sure you can renew it easily every year, or according to other set renewal cycles, so that you have it for your business no matter what. Your domain is more than just a web address; it’s the first impression of your online brand. With Wix, finding the perfect domain name is easy. Wix helps you secure the name for your business, blog, portfolio or any online presence, so you can focus on bringing your project to life. Ready to claim yours? TL;DR: What is a domain registrar? In this guide, we explain what a domain name registrar is, how it works, the difference between registrars, registries and registrants, and how to choose the right domain registrar for your website or business. Key takeaways: A domain name registrar is an ICANN-accredited company that manages domain reservation, registration and ongoing management. Registrars handle domain registration, DNS settings, WHOIS data, renewals and transfers. Choosing a reliable registrar protects your brand, keeps your domain active and makes managing multiple domains easier. The Wix domain registrar simplifies website setup by bundling domains, hosting, email, SSL and security in one platform. Look for registrars with strong customer support, clear pricing and a proven reputation to keep managing your online presence simple and stress-free. What do domain name registrars do? Domain registration : Registrars enable users to search for and register available domain names, ensuring each domain is unique and not already in use.​ Learn more about how to choose a domain name. DNS management : They provide tools to manage Domain Name System (DNS) settings, allowing users to connect their domain to websites, email services and other online platforms.​ WHOIS database maintenance : Registrars maintain records of domain ownership, including contact information, accessible through the WHOIS database.​ Domain renewals and transfers : They handle the renewal of domain registrations and facilitate the transfer of domains between different registrars as needed.​ Additional services : Many registrars offer supplementary services such as web hosting, email hosting, SSL certificates and privacy protection.​ Learn more: What is a domain name? As Noah Lopata, the owner of Epidemic Marketing shares: "Always buy your own domain directly from a registrar. I've seen too many businesses lose their entire online presence because someone else controlled their domain. One of my Denver clients lost a 10-year-old domain with solid SEO rankings because their previous agency owned it and refused to transfer it during a dispute." Domain name registrars and ICANN The Internet Corporation for Assigned Names and Numbers (ICANN) is a non-profit organization responsible for coordinating the maintenance and procedures of several databases related to namespaces on the internet. What does ICANN do in relation to domain registrars? ICANN accredits registrars, checking and enforcing that they meet specific standards and guidelines. This accreditation is essential for a secure and reliable domain registration process that you can rely on. ICANN enforces compliance with policies designed to protect registrants' rights and ensure security across the internet. It plays a pivotal role in preventing fraudulent activities related to domain registrations. Domain registrar vs registry vs registrant When it comes to understanding what a domain name registrar is there is some terminology that's important to know, as each is a crucial part of the domain name system. These are: Registrar : A company authorized by ICANN to sell domain names directly to consumers. They provide services such as DNS management and customer support. Registry : An organization responsible for managing top-level domains (TLDs) , such as .com or .org. They maintain a database of all registered domains within their TLDs. Registrant : The individual or business that registers a domain name through a registrar. As a registrant, you hold the rights to use that specific domain name for your website or email services for the agreed upon time period with your registrar. How to choose the right domain name registrar Selecting the right domain registrar is a critical decision for your business, as it impacts your website and branding online. With over 171 million .com and .net domains registered at the end of the third quarter of 2025 , you’re entering a highly competitive space. Some criteria to look at include: Customer service Reliable customer service is essential, so look for registrars, like Wix, that offer 24/7 support and multiple contact options, such as phone, email and live chat. This should mean you can resolve any issues quickly and without any stress. Pricing Compare pricing structures among registrars and not just the the initial registration cost but also renewal fees and any additional charges. Transparent pricing helps avoid unexpected expenses. With Wix, a customizable domain name is free with a paid website plan. Reputation Research the reputation of potential registrars by reading reviews and recommendations from other businesses. A reputable registrar will have a track record of reliability and customer satisfaction. What are some popular domain registrars? If you need a free web hosting  platform in addition to a domain name, then choosing Wix is a good idea. On top of a long list of website templates and Wix features  for building a professional online presence, you’ll get access to powerful domain management tools, such as privacy protection ( WHOIS protection), easy transfer, subdomains  and a business email address. Furthermore, Wix will also provide you with 24/7 security monitoring, HTTPS and SSL protection, which are essential when you're learning how to make a website . Other popular options include name.com, domain.com, Namecheap and Bluehost. Learn more: Best domain registrars What are some other services domain registrars might offer? Domain registrars often provide a range of additional services that can enhance your online capabilities and website. These services go beyond basic domain registration, offering business tools and features. Google workspace integration Some registrars offer seamless integration with Google Workspace , enabling you to set up professional email addresses and access Google's suite of productivity tools. This integration can enhance collaboration and communication within your business. For example, in some regions you can purchase a personalized Google Workspace business email directly from Wix (e.g. yourname@mybusiness.org ). Domain name generator A domain name generator can not only help you come up a domain name you love, it can also help you check that your domain name is available. What are the benefits of choosing an all-in-one domain registrar? Opting for a registrar that provides a wide array of services can be advantageous in a few ways. One of these is convenience. Managing multiple aspects of your website through a single provider simplifies administration and reduces the complexity of dealing with multiple vendors. Bundling services such as hosting, email and security features with domain registration can also lead to cost savings compared to purchasing each service separately. It also makes them easier to manage from one provider. Choosing the best domain registrar for multiple domains For businesses with multiple domains, effective management of your domain portfolio is important A well-organized portfolio ensures that all your domains are used efficiently and remain secure. Choose a registrar that offers tools for managing multiple domains from a single dashboard. This centralization simplifies tasks such as renewals, DNS updates and contact information changes. Enable automated renewal options to prevent accidental expiration of critical domains. This feature ensures continuous ownership and avoids disruptions to your online presence. As Lawrence Irby, the president of Bay Area House Buyer explains: "I remember wondering if buying alternate domain names was really necessary or just a marketing gimmick. But then a competitor scooped up a variation of ours and ran ads against it, which created a lot of confusion for sellers reaching out. We ended up buying the additional extensions and misspellings to prevent that from happening again. If your business is growing fast, it's worth locking up the main variations too." It's common to ask can I buy a domain name permanently?  We explain why that isn't an option and how to use a domain long term. Ready to buy a website domain name ? Get started with Wix today. What is a domain name registrar? FAQ How do I find out the registrar of a domain? You can find out who a domain’s registrar is by doing a WHOIS lookup. This shows information about the domain’s registration, including the registrar, registration and expiration dates, and sometimes the owner’s contact info (unless privacy protection is enabled). Many websites offer free WHOIS lookup tools, or you can check directly through ICANN’s official WHOIS database. What's the difference between a web host and a domain registrar? A domain registrar manages the reservation, registration and ownership of your domain name. A web host provides the servers and technology that make your website accessible on the internet. While some companies offer both services—like Wix, which lets you register a domain and host your website in one platform—they serve different purposes: the registrar handles the domain, the host handles your website’s files and performance.

  • What are new top-level domains?

    The perfect domain is just a click away: claim your domain →   When you're building your business website , choosing a domain name is one of the first things you need to prioritize. Top-level domains (TLDs) and choosing the right one, are a critical part of this process. What are top-level domains? They're the letters that come after the dot in a web address . These have traditionally been .com, .org, or .net . As more websites launch and competition for domain names increases — with 368.4 million domain name registrations across all TLDs as of the first quarter of 2025 — new top-level domains have been introduced to give businesses more options .  New top-level domains offer more personalized and industry-specific options that can help your business stand out in a crowded online world. For example, a tech company might opt for a .tech domain , while a photographer might choose .photography . So why should you care about new domain extensions ? Moving beyond the trends—they can play a pivotal role in establishing and reinforcing your brand's identity online. With new TLDs , you have the opportunity to learn how to register a domain name  that tells customers exactly what you or your business does, with just a glance. Learn more:ne What is a domain name? What is a domain name registrar? Should you choose a niche-focused domain? TL;DR: New top-level domains (nTLDs) Looking for a domain name that’s more unique or on-brand than a standard .com? New top-level domains (nTLDs) give you creative freedom while helping your website stand out. In this guide, you’ll learn what nTLDs are, how they differ from legacy extensions and when it makes sense to use one. You’ll also get tips for choosing the right extension based on your industry, audience and goals. New top-level domains and who it's for New top-level domain (TLD) Who it’s for .dad Family and fathers .phd Academic researchers and scholars .prof Professors and professionals .esq Legal professionals .foo Tech and developer communities .zip Tech users and file sharing .mov Media creators and video content .nexus Networks and connection hubs .watches Watch retailers and enthusiasts .forum Online discussion communities The evolution of new top-level domains The story of top-level domains began in the 1980s, with the goal of creating a structured naming system for the internet. Initially, there were only a handful of TLDs and each had a specific purpose. For instance, when it comes to what .com is , it was intended for commercial entities, while .org was designated for organizations. Over time, the landscape of TLDs has expanded significantly. This change has been driven by the need to accommodate increasing numbers of websites and demands for more personalized domain names. As businesses and individuals sought domain names that were both unique and meaningful, the industry responded with a wider variety of TLD options. How new TLDs are coordinated and regulated is an intricate process involving several key players. The Internet Corporation for Assigned Names and Numbers (ICANN) , for example, is a leading regulatory body that plays a crucial role in this ecosystem. ICANN oversees the introduction and management of TLDs to maintain fairness in domain name registration. Types of top-level domains Generic top-level domains Generic top-level domains  (gTLDs) are a category of TLDs that are not tied to any specific country or territory. They include familiar extensions like .com and .info , as well as newer additions like .app and .blog .  Country code top-level domains (ccTLDs) In contrast to gTLDs, Country Code Top-Level Domains (ccTLDs)  are specific to individual countries or territories—like .de  for Germany, .nl  for the Netherlands or .ca  for Canada. These domains are particularly significant for local businesses aiming to connect with customers in a specific geo. They signal to users that a website is more relevant to their region, which can be beneficial for companies targeting a local market. Why new top-level domains matter: key benefits Your website is often the first connection between your business and potential customers. It’s where impressions are formed and your brand identity starts to shine. New TLDs aren’t just about getting a web address. They’re a powerful tool to boost your brand and create meaningful connections with your audience. Build a stronger brand identity Think of a yoga studio with a .yoga domain or a tech community using .dev. The right TLD sends a message about who you are and what you do in an instant, making it easier for customers to remember and recognize you. It’s a simple way to craft a unique online presence that leaves a lasting impression. Cater to specific audiences with niche targeting New TLDs also help you tailor your domain to fit your industry or audience. A bakery with .bakery or an eco-friendly brand using .earth tells customers exactly what you’re about the moment they see your URL. This kind of focused targeting helps you connect quickly with the right crowd. Boost trust and credibility The right domain doesn’t just represent your business. It can also build trust. Extensions like .expert or .pro naturally communicate authority and professionalism, giving visitors confidence in your expertise. A thoughtful choice here can go a long way in building credibility. Expand your global reach Many new TLDs are even available in languages and scripts beyond English. This opens up opportunities to connect with audiences around the world. Whether you’re growing your business locally in a new country or reaching international communities, these domains make it easier to speak directly to your diverse customers. Lower your cost New TLDs make it easier to stick to your budget. Compared to traditional options like .com, many new TLDs come at a lower price, giving you the perfect chance to secure a professional domain without stretching your budget. With a variety of price options, you’ll find something that works for you—whether it’s a premium choice or a more affordable option. You can even get a free domain name , helping you save more.   By choosing cheap domain names , you can focus on growing your business without overspending. Learn more: How to get a free domain name Choosing a niche-specific TLD isn't just about standing out—it's also about protection. By securing domains that are closely aligned with your brand, you prevent others from registering similar names that could confuse customers or dilute your brand's strength. I want to buy a domain, how do I go about doing it? The most popular top-level domains When it comes to top-level domains, some are more popular than others. And despite the increase in available new top-level domains, the original ones are still some of the most popular choices. Their popularity also stems from the level of trust they've built; when users see these domains, they associate them with established and legitimate entities. .com:  The gold standard of TLDs, .com  stands as the most recognized and widely used domain extension. Originally intended for commercial entities, it's now the go-to choice for all types of businesses seeking a global presence (currently 157.2 million registrations) . .net:   What is .net?  Initially designated for network services such as internet providers, .net  is now a popular alternative to .com for businesses of all kinds (currently 12.6 million registrations) . .org:  Often associated with non-profits, charities and educational platforms, .org  conveys trust and credibility (currently 11.1 million registrations .  .xyz : Known for its modern and edgy appeal, .xyz   has gained popularity among innovative startups, tech enthusiasts and creators who want a versatile and fresh domain (currently 4.2 million registrations).   .info : As the name suggests, .info  is typically used for informational sites. It's an open domain which means it can be registered by anyone, making it a versatile option for various purposes (currently 3.8 million registrations) . Source: Domain Name Industry Brief, Q1 2025 . Expert tip from Einat Shafir, product manager at Wix: ".com is the most popular and widely recognized domain extension, making it the best choice for businesses. However, other extensions like .net, .org and country-specific ones can also be effective, depending on your business." Ready to get started? Learn how to build a website  with a free website builder . New top-level domains in 2023 In 2023, Google announced 8 new top-level domains . They were: .dad .phd .prof .esq .foo .zip .mov .nexus Other new top-level domains introduced in the same year included: .watches .forum .it .case .meme .ing .music New top-level domains in 2024 and 2025 The domain name system continues to expand, giving businesses and creators more opportunities to find unique, memorable web addresses. These are some of the new top-level domains in 2025  that have been added to the domain name system : .vana .living .lifestyle .food .DIY .deal .locker .now .sr .co.jp .sv Looking ahead, several exciting TLDs are set to launch in late 2025 and beyond: .fast  – Perfect for time-sensitive businesses like delivery services and ISPs. The sunrise period begins in August 2025. .talk  – Ideal for podcasts, communication platforms and discussion-based services. Available starting August 2025. .you  – Designed for personal branding or customer-focused marketing efforts. Sunrise period also begins in August 2025. ICANN, the organization that oversees the domain system, is planning the next round of its new gTLD program , with the application window expected to open in April 2026. This means even more opportunities for creative, purpose-driven and highly memorable domain names in the near future. Other new top-level domain extensions to choose from .biz (introduced 2001) .agency (introduced 2014) .digital (introduced 2014) .party (introduced 2014) .top (introduced 2014): 2,066,084 registered domains as of January 2023 .me (introduced 2008) .studio (introduced 2014) .store (introduced 2016) .ai  (introduced as ccTLD, now widely used by AI startups and innovators) Explore more: What is .ai domain and why its trending How to choose a new top level domain name Selecting the right top-level domain (TLD) for your website is a decision that can have lasting implications on your brand's online identity and success. Learn more: What's the best domain extension for a personal website With a range of new options available, it's important to choose one that aligns with your business objectives. You’ll need to consider the following: Relevance : Choose a TLD, new or traditional, that reflects your business type or industry. This can help customers understand what you offer at a glance. Memorability : A unique and easy-to-remember TLD can make it easier for customers to return to your site and recommend it to others. Running a media site? Opting for something like .media , makes it very clear what you offer.  Branding : Consider how the TLD will fit into your overall brand strategy and whether it adds value to your brand name. As Ben Seidel, the CEO and founder of Igniting Business shares: "Selecting a domain name can be an intimidating process, especially for small businesses. We advise our clients to choose a domain name that directly represents their brand as closely as possible while keeping it simple to type. More importantly, it's crucial to find a balance where the domain should clearly reflect the brand without limiting potential future growth." Remember your goals : Are you aiming for local recognition or global presence? Choose a ccTLD or gTLD accordingly. Consider future growth:  Pick a domain that allows room for expansion and won't limit you as your business evolves. Some new top-level domains can be very specific and picking the wrong one when you start your business  could restrict later scaling needs.  Check availability : Ensure that the domain name you want is available with the desired TLD and consider registering multiple variations to protect your brand. You’ll need to use a domain name search tool  to do this. If your first choice isn’t available, pop it into a domain name generator , which can help you find a similar domain name. You can also find the domain owner and registration details for a website with a Whois domain lookup .  Pro tip: Explore the best domain registrars  to get started.  With Wix , for example, you can easily find and register a domain name for your site and business.  How ICANN approves new TLDs Have you wondered where new domain extensions come from? It’s all managed by ICANN, the Internet Corporation for Assigned Names and Numbers. ICANN oversees the global Domain Name System (DNS), which acts as the internet’s address book, linking human-friendly domain names to machine-readable IP addresses. Their new gTLD program was created to increase domain options, boosting competition, choice and innovation online. How new TLDs are created The upcoming application round is projected to open in April 2026, following the completion of the Applicant Guidebook (AGB) in May 2025 . Here’s how ICANN brings new TLDs into existence: Submit your application:   Want your own TLD? It all starts with submitting a detailed proposal. Applicants need to explain what the TLD is for, how they’ll manage it and what measures they’ll take to ensure top-notch security and reliability. Evaluation phase:   ICANN gives each application a thorough review. They dig into the technical, operational and financial details to make sure the applicant has what it takes to run a trustworthy domain registry. Public objection period:   This stage opens the floor to governments, businesses and the public. If anyone has concerns—for example, a TLD might confuse people or infringe on rights—they can voice them here. Resolve string contention: Sometimes multiple parties want the same TLD, like .blog. When that happens, ICANN steps in to resolve who gets it through auctions, negotiations or community evaluations depending on the situation. Delegation step:   Once everything is approved and finalized, the new TLD goes live. ICANN updates the Domain Name System (DNS), and just like that, the TLD is out there for everyone to use. Learn more: What's the easiest way to get a domain? Why trust Wix’s experts? This article was written by Wix’s in-house domain experts, who have years of experience helping people choose, register and manage top-level domains that strengthen their online presence. The tips and insights shared here come directly from real Wix projects, so you can be confident they’ll help you find a domain that fits your brand and long-term goals. At Wix, we’ve helped millions of entrepreneurs, creators and small business owners establish their online identity. Our team stays up to date on the latest trends in domain extensions, security and branding to make sure the advice you get is relevant and results-driven. Think of this guide as your trusted resource for everything related to top-level domains—from understanding what they mean to choosing the right one for your business. What are new top-level domains FAQ Can I change the domain name of my existing website?   Yes, you can change the domain name of your existing website. However, when considering how to change a domain name , it is essential to consider the implications on SEO and existing marketing materials. Redirects will need to be put in place to ensure that visitors trying to access your site through the old domain are automatically redirected to the new one. What is SLD vs TLD? An SLD (Second-Level Domain) is the part of a domain name before the TLD, like "example" in " example.com ." A TLD (Top-Level Domain) is the suffix such as .com or .org, showing the domain's category. What is the most common TLD? The .com TLD is the most common, favored for its global recognition and used widely by businesses and individuals. Why are some TLDs closed or otherwise restricted? Some TLDs are closed or restricted to preserve their intended purpose or maintain security. For instance, TLDs like ".gov" or ".edu" are only available to verified government or educational institutions. Restrictions ensure that these domains are used in alignment with their defined roles, fostering trust and credibility for entities using them. What are the new TLDs? New TLDs include industry-specific, brand-centric and creative extensions that go beyond traditional domains like ".com" or ".net." Examples include ".tech," ".store," ".eco" and many others tailored for niches. These options give businesses and individuals more flexibility to align their domain with their purpose or identity. Can I create a new top-level domain? Yes, you can create a new TLD, but the process is extensive and regulated by ICANN (Internet Corporation for Assigned Names and Numbers). You’ll need to apply during designated application periods, submit detailed plans demonstrating technical and operational compliance and pay significant fees. This process is typically pursued by large organizations or entities with specific branding needs. Are there any 4-letter .com domains left? Four-letter .com domains are extremely rare due to high demand and years of registrations. However, some may still be available on secondary markets or through domain resellers, though they often come with a premium price tag. For businesses, exploring alternative extensions can be a practical option. How many TLDs are there in 2025? This year, there are 1,591 top-level domains (TLDs) available on the internet . This includes 1,249 generic TLDs (gTLDs) like .com and .net, 316 country-code TLDs (ccTLDs) such as .uk and .de, 10 test domains and 1 infrastructure domain (.arpa) used for technical purposes. What are the SEO implications of using a .xyz domain? While .xyz domains are SEO-compatible, achieving good rankings requires the same best practices as with .com domains, such as quality content, backlinks and technical optimization. The TLD itself doesn’t significantly affect ranking but could influence user trust. Are new TLDs as secure as .com domains? Yes, new TLDs offer the same level of technical security as .com domains, provided website operators implement HTTPS and other standard security measures. Security primarily depends on the site administrator, not the TLD. Do new TLDs affect user trust? Some users might initially perceive newer TLDs as less familiar compared to .com or .org. However, this is changing as more brands and organizations adopt them. Good branding and consistent user experience can quickly build trust, regardless of the TLD.

  • How to change a domain name and keep your rankings

    The perfect domain is just a click away: claim your domain →   Changing your  domain name  can be a big step for your brand. Whether it’s about growth, rebranding or a new direction, especially when considering how to make a website  that stands out, this decision carries weight . Your domain name is your online identity, and transitioning to a new one can feel overwhelming. It’s not just about making the switch; it’s also about protecting the SEO value you’ve worked hard to build. Keeping your SEO rankings intact during and after a domain change is crucial to avoid drops in traffic, engagement or trust from your audience. That’s why we’ve put together this guide to help you manage the transition like a pro. From careful planning to smooth execution and post-launch checks, we’ll walk you through everything you need to keep your website thriving. With domain name registrations increasing by 6.1 million year over year , more brands are taking this step to shape their online identity. And you can do it too. If you're just stepping into the domain world or looking to refresh your knowledge, begin with our  domain definition . TL;DR: How to change a domain name Switching your domain name doesn’t mean starting from scratch. If you handle the transition strategically, you can preserve your hard-earned SEO rankings and maintain visibility in search. This guide walks you through every step—from choosing a new domain and redirecting pages, to communicating the change and monitoring performance after the move. Whether you're rebranding or just found a better name, this post helps you navigate the process confidently, minimizing traffic drops and making sure search engines stay in the loop. Domain name change checklist Step What to do ✓ Choose a new domain name Pick a short, memorable name that fits your brand and is available. ✓ Back up your website content Save all your site files, images and databases to ensure nothing gets lost. ✓ Research your domain host’s features Check for redirect tools, DNS access and any transfer rules. ✓ Start the migration Register your new domain and copy your website content to it. ✓ Update DNS settings Point your new domain to your hosting server to make it live. ✓ Redirect your old website Set up 301 redirects to send visitors from old URLs to your new domain. ✓ Update your website content Replace old domain links and mentions throughout your site. ✓ Inform search engines Use Google Search Console’s Change of Address tool and resubmit your sitemap. Can you change a domain name? Yes, changing your domain name is possible. Once a domain name is registered it cannot be changed. After purchase, it's stored in  Domain Name System (DNS)  databases and can no longer be modified. Existing domain names can only be transferred between different owners. To change a domain name, you will need to purchase a new one and link it to your website. Learn more about how to transfer a domain name . How to change a domain name Choose a new domain name Back up your website content Research your domain host’s features Start the migration from one domain to the other Update DNS settings Redirect your old website to your new domain name Update your website content Inform Google and other search engines about your domain name change 01. Choose a new domain name When  choosing a domain name , it's essential to consider your brand identity, business goals and SEO impact. Ideally, you want the new domain name to be as close to your old one as possible so that users can easily find and recognize your site. However, if you are rebranding or changing direction significantly, consider exploring various  types of domains  to find one that aligns with your new path.. Some tips for choosing a new domain name: Keep it short, simple and easy to remember Use keywords related to your business or industry Avoid using numbers or special characters Check for availability on social media platforms Use a relevant domain extension. 44.4% of global websites use a .com TLD, making it the most popular . As Borets Stamenov, the Co-Founder & CEO of SeekFast  shares: "Pick something you can say out loud once and people instantly remember it—no weird spellings, no dashes, nothing you have to clarify or repeat. Every extra explanation costs you traffic later." Use a  domain name generator  if you need help coming up with an idea. Already have an idea? Check the availability with a  domain name search  tool. 02. Back up your website content Before making any changes back up your website content and download it to your computer. This ensures that if anything goes wrong during the domain change process, you can easily revert to a previous version of your site. Backing up your website content ensures you can restore it if anything goes wrong during the migration process. This step is critical for safeguarding your site and avoiding potential downtime. Choosing the right approach for backing up your website content depends on several key factors: your preferred website platform, whether your site is self-hosted or managed and who your domain provider is. Take your time to understand the process—it's crucial for safeguarding your content. 03. Research your domain host’s features Before proceeding, check whether your current  website builder  or  hosting website  offers the flexibility to change your domain name. If this option isn't available, you can acquire a new domain name elsewhere and transition your website's content to your new domain. Is Wix a domain registrar?  We explain. If you’re considering transferring your domain to a new registrar, check your current provider’s transfer process and ensure your domain is unlocked and ready for migration. Learn more about  how to register a domain name  and the  top domain registrars . Find the domain owner and registration details for a website with a Whois domain lookup .  04. Start the migration from one domain to the other Depending on your website platform and hosting provider, the process of migrating from one domain to another may vary. Look into the knowledge base articles of your hosting platform to learn more about the process of migrating. Additionally, some hosting providers offer tutorials or support for this specific task. Some platforms have a built-in option to easily switch domains, while others may require manual steps such as updating file names or database information. Keep both domains and hosting paid up for the entire time you are migrating.  Some migrations can take a few hours, but sometimes it can take up to five days depending on your hosting provider.  05. Update DNS settings Make sure to modify your DNS records to point it to your new domain. This step ensures your website is accessible to visitors without any issues. Depending on your domain registrar, you may need to update A records (linking your domain to an IP address), CNAME records (connecting subdomains to your main domain) or other settings like MX records for email. Follow the specific instructions from your domain registrar or hosting provider as the process can vary. Keep in mind DNS changes can take some time to fully update, so your site might not be instantly available on the new domain. Take a moment to double-check everything to ensure a smooth transition. Don’t forget about your SSL certificate either. SSL (Secure Sockets Layer) is crucial for encrypting data between your website and its visitors, boosting security and trust in your site. If your old domain included an SSL certificate, you’ll need to get a new one for the new domain, as SSL certificates are tied to specific domain names. The good news? Wix provides free SSL certificates for all domains hosted on their platform, so you can ensure your new domain is secure without any extra hassle. This not only safeguards your visitors’ data but also helps eliminate browser security warnings and presents a professional, trustworthy online experience. 06. Redirect your old website to your new domain name Once your new domain is up and running, it's important to redirect your old website traffic to your new domain. This ensures that users who may have bookmarked or saved links to your old domain will still be able to reach your site with minimal disruption. This step also helps search engines understand the change in domain name and update their index accordingly. A 301 permanent redirect in your hosting settings is the best way to announce your site’s move . It tells search engines the change is permanent, preserves the SEO strength of your old pages and transfers it to the new ones. Plus, it helps you avoid “404 page not found” errors and ensures a smooth experience for your visitors. Most host providers offer detailed instructions on how to implement a 301 redirect from your old domain to your new one. You'll typically find these instructions in the help section of your host provider's website or by contacting their support team. Learn more about  how to redirect a domain . 07. Update your website content Once your new domain is live, it’s crucial to ensure all website content reflects the change to avoid confusion and maintain a professional appearance. Start by updating all internal links, headers, navigation menus and any other references to the old domain, ensuring they now direct to the new domain name. Don’t forget to check less obvious areas like footer links, metadata and embedded scripts or forms that might still reference the old domain. This step is essential to prevent broken links, maintain a seamless experience for your users and avoid losing valuable traffic. Next, update your new domain across external platforms like social media profiles, email signatures and directory listings. This not only strengthens your brand identity but also helps search engines recognize and prioritize your new domain. 08. Inform Google and other search engines about your domain name change To ensure that your SEO rankings are preserved during and after the domain change, it's essential to inform Google and other search engines about your new domain. This will prompt them to update their index with your new domain name and avoid any significant drops in traffic or rankings. Changing your domain name can lead to a temporary loss of Google rankings, typically lasting at least three months, with recovery potentially taking up to six months or more . Monitor your website traffic and search engine performance closely after the change to ensure everything is functioning as expected. Use tools like Google Analytics and Search Console to track any fluctuations. Regardless of the website platform you’re using, submit a change of address request through Google Search Console to officially notify Google about the switch. Submit a new sitemap in Search Console to help search engines crawl and index your new domain more efficiently. The process is simple and ensures your site gets re-indexed quickly. Read the full step-by-step instructions for doing this on the  Google Search Console Help page . Additionally, you should also update your new domain name in other online directories or listings, such as social media profiles, business listings and online review sites. Learn more about smart domain name management  strategies to keep your online presence strong. Tips to keep your SEO rankings during a domain change Changing your domain name is a significant move that requires careful planning and execution to ensure a seamless transition. Strong SEO rankings are more important than ever, as the top organic search result receives 19 times more clicks than the top paid search result . By maintaining your rankings, you can maximize traffic and visibility during your domain change. Here's how to navigate this process smoothly, ensuring your audience stays informed and your website continues to perform well. Tell customers about the new domain Be sure to inform your customers and followers about the upcoming domain change. This can be through social media, email newsletters or a blog post on your website. The more you communicate with your audience about the change, the less likely they are to be caught off guard and potentially lose trust in your brand. Monitor traffic and rankings Seeing a slight dip in traffic at first is normal; however, if you see a significant decrease in traffic or rankings, it is likely an indication that something is wrong. Keep an eye on your website traffic and search engine rankings before, during and after the domain change. This will allow you to quickly identify any issues that may arise and address them promptly. Wix websites come with  Wix Analytics  or you can use tools like Google Analytics and Google Search Console to track your website's performance. Update internal links Make sure to update all internal links on your website to reflect the new domain name. This includes links within your content, navigation menus and footers. Don’t forget less visible areas like metadata, canonical tags, embedded forms, images and downloadable files (like PDFs). To make the process easier, use a site crawler or link checker to catch any missed links. Keeping everything consistent not only prevents broken paths but also helps preserve your SEO rankings and creates a smooth experience for your visitors. Do an audit for backlinks Backlinks are an essential factor in SEO rankings and they can be negatively affected during a domain change if not handled correctly. Use a backlink checker tool to identify all the websites linking to your old domain and reach out to them to update the links with your new domain name. This will help preserve the value of those backlinks for your website. Forward emails to your new domain If you use a custom business email address  with your old domain (like yourname@olddomain.com) , set up new email addresses under your new domain and forward messages from the old ones. This keeps communication seamless and makes sure you don’t miss anything important during the transition. Reasons to change a domain name Choosing to change the domain name could be a tough decision but here are some benefits of having a relevant and catchy domain name. Rebranding efforts One of the most common reasons for changing your domain name is to align with a rebranding effort. A new and improved brand image can bring in more business and a catchy domain name that reflects your brand's values and personality can be a valuable asset. For instance, consider a boutique coffee shop known as "BeanThereCoffee" deciding to broaden its appeal beyond coffee to include a wider range of beverages and baked goods. The owners decided to rebrand to "BeanThereCafe" to reflect the expanded focus. This strategic move not only aligns the domain name with the business's current operations but also sets the stage for future growth. Business relocation or expansion If your business is changing to a new location, it may be beneficial to change your domain name to reflect that expansion. This can make it easier for potential customers in those areas to find and remember your website. With a variety of  country code top-level domains (ccTLDs)  available, consider selecting the right one when moving abroad or expanding your business internationally. This choice can significantly enhance your online identity and connect more effectively with local audiences. It's a smart move for any website owner looking to make a mark in a new market. For instance, imagine a UK-based e-commerce brand  that has successfully captured the local market and is now looking to expand its reach into Mexico. Initially operating under a  . co.uk domain, they decided to adopt a .mx domain for their Mexican audience. Learn more: Is Wix a domain registrar? The business has evolved As your business grows, you may find that your current domain name no longer accurately represents what your brand has become. Changing to a more relevant and suitable domain name can help attract the right audience and better reflect your company's values and offerings. Consider the scenario where a tech startup originally branded itself around its flagship product, a smart home device with a  .net domain . As the company evolves, it shifts towards offering a wider array of smart technology products and solutions, not just home devices. To reflect this broader vision and appeal to a more global audience, the company decides to transition to a more inclusive and universal .tech domain. This  Top-Level Domain (TLD)  change from ".net" to ".tech" not only signifies the company's expansion beyond home gadgets but also aligns its online presence with the tech industry at large. This strategic move can enhance brand perception, making it more relevant and attractive to potential customers and partners interested in the latest technology solutions. Explore more domain extensions : .com , .info , .org , . co , .ai and country-specific extensions such as .mx , .ch,   .de , .be , .nl . or . co.uk . Legal issues or conflicts with existing domain name In some cases, businesses may be forced to change their domain name due to legal issues or conflicts with an existing domain name. This may be due to trademark infringement, copyright violations or a similar domain name being used by a competitor. In such cases, it's essential to take prompt action and change to a new domain name to avoid potential legal complications. An ideal domain name is available If you come across an ideal domain name that wasn't available when you first started building your website, it may be worth changing to it. A shorter, more memorable and relevant domain name can have a significant impact on your website's success. As Jessica Henderson, founder of Sell My House Fast Houston TX shares: “I started with a basic $12 domain name but quickly realized I needed something more memorable for our Houston market, so I now pay about $85 annually. After switching, we've seen better organic search results and clients mention finding us more easily through Google. Though I considered fancier domains costing $200 or more, I've found our current mid-range domain strikes the perfect balance between professionalism and cost-effectiveness for our local business.” Risks to change a domain name While changing your domain name can have many benefits, there are also some risks involved. It's essential to weigh these potential risks before making a decision. Loss of traffic and rankings Even with proper preparation and implementation, it may take some time for search engines to recognize and index your new domain, affecting your  domain history . This can result in a temporary drop in rankings and traffic, which can have a direct impact on your business's bottom line. Confusion for customers and partners Changing your domain name can also cause confusion for existing customers and partners who are familiar with your previous domain. They may accidentally access the old website or be unsure if they have reached the correct site. This can lead to frustration and potentially harm your brand's credibility. Technical issues During the transition process, technical issues may arise, such as broken links or missing pages. These can negatively impact user experience and can also affect search engine rankings. It's crucial to have a thorough plan in place for redirecting old URLs to their corresponding new ones and monitoring for any technical issues. Potential costs Changing your domain name may also incur additional  domain name costs , such as purchasing the new domain and updating branding materials like business cards, marketing collateral and packaging. Consider these expenses before making a decision to change your domain name. Learn more: How much does a domain name cost? Drop in brand awareness and recognition Your domain name is more than just a  URL ; it's a crucial part of your brand's identity. Changing it might lead to a temporary dip in brand recognition and awareness. This could be seen by customers as though you are  starting a business  anew. However, if a domain change is a must, you can maintain your business's trust and reputation by launching a powerful awareness campaign. This approach ensures your audience adjusts smoothly to the new name, keeping your brand's essence alive and well. What happens to your old domain? When you switch to a new domain, don’t abandon your old one. Keeping it registered and active makes sure any visitors who still access the old address are automatically redirected to your new domain. Set up 301 permanent redirects from every page on your old domain to the matching page on your new domain. This preserves your SEO value, maintains traffic and prevents broken links that could frustrate users. Most hosting providers offer tools or guides to set up these redirects, or you can configure them manually through your server settings. It’s best to keep your old domain active for at least a year after the switch. This gives search engines time to recognize the change and transfer your SEO authority while letting customers, partners and bookmarks adjust to your new web address. Get a free domain name  from Wix when you sign up for a premium plan. How to change a domain name FAQ How do I get a domain name? You can get a domain name through a registrar, which is an organization accredited by the  Internet Corporation for Assigned Names and Numbers (ICANN)  to sell domain names. With Wix, for example, you can search and purchase a domain name through the platform as part of their website building services. Do I need to update my branding materials after changing my domain name? Yes, you will need to update any branding materials that include your domain name, such as business cards, marketing collateral and packaging. This ensures consistency and helps avoid confusion for customers. What is the difference between a migration and a 301 redirect? A migration is the process of moving your website from one domain to another. A 301 redirect is a permanent redirect that tells search engines and browsers that your site has moved to a new location. When properly implemented, a 301 redirect ensures that visitors are automatically directed to your new domain. How long is the process to change a domain name? The process can vary depending on the size of your website and how complex it is. Generally, it can take a few weeks to fully transition to a new domain name. It's essential to have a detailed plan in place and allow enough time for any potential technical issues to be resolved. How much will it cost to change a domain name? The cost can vary depending on the registrar you choose and the availability of your desired domain name. It may also include additional expenses, such as updating branding materials. Be sure to research and budget accordingly before making a decision to change your domain name. Can I keep the same URL structure and change my domain name? Yes, it is possible to keep the same URL structure when changing your domain name. This can help minimize any potential impact on search engine rankings and user experience. However, it's essential to implement 301 redirects properly to ensure a smooth transition. Will changing my domain name affect my social media presence? Yes, changing your domain name will affect your social media presence. You will need to update the URL on all of your social media profiles and may also need to change the handle if it includes your old domain name. It's essential to communicate this change to your followers and provide them with the new  web address . Can I go back to my old domain name after changing it? In most cases, you can revert to your old domain name if necessary. However, this may have a negative impact on search engine rankings and user trust. It's best to thoroughly consider the decision before changing your domain name. Is it possible to get a domain name for free? Yes, it’s possible to get a free domain name, but there are often certain conditions attached. Many web hosting and website builder services offer free domain names as part of their packages, especially for the first year. However, these are usually tied to the hosting service, meaning you may not have full ownership or control over the domain as you would if you purchased it outright. It's important to read the terms and conditions carefully to understand what “free” really means and to determine if there might be any long-term costs involved. Learn more: How to get a free domain Is it a good idea to change a domain name? Changing a domain name can be a good idea if your current domain no longer aligns with your brand, is difficult to remember or doesn't reflect your business's offerings. However, it can also have drawbacks, such as potential loss of search engine rankings and customer confusion. To mitigate these risks, ensure a smooth transition by redirecting the old domain to the new one and updating all marketing materials.

  • Domain vs website: Understanding the differences and why it matters

    The perfect domain is just a click away: claim your domain →   When it comes to learning how to make a website , understanding the differences between a domain and a website is important in helping you choose the right domain name for your business or brand. A domain name is basically your address on the internet. It is what users type into their browser's address bar to reach your site. A website, on the other hand, is a collection of web pages that are accessible through the internet. It includes all the content, images and functionalities that users interact with when they enter the domain name or URL for that site. Buy a domain name with Wix. What is a domain? A domain is a fundamental component of your online branding and website. It serves as the unique address where users can find your website online. A domain name consists of several parts, including the top-level domain (TLD) and the second-level domain (SLD). The TLD is the suffix at the end of a domain name, such as . com, .org, or .net. The SLD is the part that comes before the TLD and usually represents your brand or business name. Learn more: TLD list What is a domain name?  For instance, if you own a business called Waggles Doggy Daycare, you might register a domain like www.wagglesdoggydaycare.com through GoDaddy or similar providers. This becomes your unique web address, allowing customers to easily find you online. When choosing a domain, prioritize one that aligns with your brand and is easy for customers to remember. A domain should reflect your business and make it simple for people to find you online. Einat Shafir, Product Manager at Wix.com Within this, the Domain Name System (DNS) plays a critical role in managing domains. It translates human-friendly domain names into IP addresses that computers use to identify each other on the network. This system ensures that when someone types your domain name into their browser, they are directed to your website. Buy a .com domain What is a website? A website is a collection of interconnected web pages that are accessible via the internet, providing information and services to users. Learn more: What is a website? Websites are made up of various elements, including web pages, images, videos and interactive features. Each web page is a document that can contain text, graphics and links to other pages or sites. When users enter your domain name into their browser, the browser requests the web pages from your website's server. The server then sends the requested pages back to the browser, which displays them for users to view and interact with. A website can range from a simple one-page site to complex platforms with multiple sections and functionalities. For example, an e-commerce site might include product listings, shopping carts and payment gateways. Each component works together to provide a seamless user experience. Build your site quickly with ready-made web templates or get a polished, custom look with a website designer . Domain vs website: what are the key differences? So just what are the differences between a domain and website? A domain is like the address of your house, while a website is the house itself. The domain directs users to your website, where they can access content and services. Without a domain, users would not have an easy way to find your website. A URL (Uniform Resource Locator) is the complete web address used to access a specific page on your website. It includes the domain name along with additional path information that directs users to particular content within your site. For example, in the URL " https://www.example.com/about ," "example.com" is the domain, while "/about" specifies a particular page on your site. Learn more: Domain vs URL Third Level Domains, often known as subdomains , are prefixes added to your main domain name. They help organize different sections of your site or create separate sites under one main domain. For instance, "blog.example.com" could be a subdomain dedicated to blog content. Do I need a domain if I have a website? Yes, you need a domain to make your website accessible on the internet. Without a domain, users would not have an easy way to find or access your site. If you create a website with a website builder like Wix, you can get a customized domain name free with a paid plan. Create a free website and you get an un-customized domain. Domain vs website FAQ: Do I need a domain to have a website? Not always. You can create a website using a free subdomain provided by a website builder, but having your own domain makes your site look professional and easier to remember. Does buying a domain mean you have a website? No. Buying a domain only gives you the web address. You still need to build and host a website to display content on that domain. What is the difference between a website URL and a domain? A domain is the main address of your site, like example.com . A URL is the full web address that includes the domain plus any specific pages, like example.com/about . Who actually owns a domain? The person or organization who registers the domain owns it, but ownership is tied to registration fees and renewal. If you stop paying, the domain can be claimed by someone else. Are domain name and website name the same? Not necessarily. A domain name is your site’s address online, while a website name is the title or brand of your site. Sometimes they match, but they can be different.

  • How to register a domain name for your website

    The perfect domain is just a click away: claim your domain →   Your website starts with a name and a good one makes all the difference. Choosing and registering a domain name can feel tricky—names get snapped up fast, extensions can be confusing and tech details can be overwhelming. But it doesn’t have to slow you down. This guide walks you through the process step by step so you can claim a domain that fits your brand, works for your audience and gets your website online. TL;DR: How to register a domain name Registering your domain starts with picking a registrar you trust and a name that perfectly fits your brand. After you make sure it's available and choose the right domain extension just enter your details and complete the registration. Next you’ll connect it to your website or email manage your DNS settings and set up privacy protection. Don't forget to keep an eye on renewals to stay in control. While you can also transfer domains or buy pre-owned ones staying on top of management and security is what makes it work for your business. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place—business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. You’ll learn: How to pick a memorable, brand-ready domain name How to check availability and what to do if your preferred domain is taken Free vs paid domains and understanding long-term costs How to choose the right domain extension How to transfer a domain without downtime Common security risks and how to protect your domain What happens after registration, including DNS setup, renewals and ownership Legal considerations, including trademarks, copyrights and compliance What is a domain name? What is a domain name , exactly? This term describes the address that you type into a browser to arrive at a website. It is essentially a website’s home, so every domain is unique. An example is www.wix.com. Domain names were created so people could more easily access a website’s Internet Protocol (IP ), a string of numbers representing individual websites. Every URL has an IP address, and unless you are a computer, a domain is much simpler to remember than a string of numbers. For example, take the IP address 185.230.63.164: to most, this is just a complicated string of numbers. Its domain name, wix.com , is not only easy to remember, but it also conveys a distinct brand that numbers cannot. How to register a domain name Select a domain registrar Choose the best domain name Check the availability of your domain name Select your domain extension Enter your details Purchase your domain To register a domain,  choose a trusted registrar, pick an available name and extension, enter your contact and payment details and complete the purchase. Connect it to your website or email and enable privacy and auto-renew to keep it secure. 01. Select a domain registrar Before you can start choosing a domain name, you need to first know where and how to buy a domain name . A domain registrar is a company that reserves and manages domain names. While the Internet Corporation for Assigned Names and Numbers ( ICANN ) manages all domains worldwide, a registrar deals with ICANN on your behalf. When picking a domain registrar , choose a company with a good reputation reliable customer support and strong security. Check out their domain extensions renewal policies and transfer rules. See if they offer extras like email hosting or SSL certificates. Make sure they’re ICANN-accredited and offer privacy protection to keep your personal info safe. When choosing among the best domain registrars , keep in mind: Customer support: Check if the registrar offers 24/7 support, accessible via phone, live chat or email. Reliable customer support can be crucial if you encounter technical issues or need help managing your domain. Range of domain extensions: Consider the variety of domain extensions (TLDs) available, especially if you're interested in less common or niche extensions, such as .tech, .ai or country-specific domains. Additional offerings: Look for value-added services such as web hosting, email hosting, SSL certificates and a free website builder , which can simplify managing your online presence in one. Reputation: Research the registrar’s reputation by reading customer reviews and checking industry ratings. A trustworthy registrar with a good track record is less likely to experience outages or take unexpected actions like domain locking or price hikes. Security: Consider the infrastructure the registrar has in place to ensure your domain is secure. Attacks specifically targeting domains include domain hijacking, DNS spoofing , DDoS attacks , typosquatting, domain squatting  and malware distribution, so make sure you understand how to secure your domain. Privacy:  Look for a registrar that offers domain privacy protection to keep your personal information safe from public Whois searches. With Wix you can opt for domain privacy  for no extra fee, when you register your domain. ICANN accreditation:  Choose a registrar accredited by ICANN to ensure they follow industry standards and operate legitimately. Renewal fees: Pay attention to the renewal costs of your domain. While initial prices are often low, you’ll need to renew periodically, so understanding ongoing fees is important to avoid surprises. Learn more: how much does an SSL certificate cost? Tip: With Wix, you can get a unique domain and create your site all in one place. When you upgrade to a premium plan , you’ll even get a voucher for a free domain name for your first year. All Wix sites come with SSL and TLS protocols for added security plus you can set up a custom business email to help you build your brand. Register your domain →   02. Choose the best domain name You must consider many factors when choosing a domain name for your site. First, select a name that reflects your brand’s tone and messaging. Stick to a name that is short and catchy, so that people can easily remember it, such as nbc.com. To improve your SEO efforts, you can incorporate an associated keyword into your brand’s domain name, too. Basic rules for a valid domain name When selecting a domain name, it’s important to follow these basic rules to ensure it’s functional, professional and compliant with domain standards: No spaces : Keep your domain as one continuous string of characters. Stick to letters, numbers and hyphens : Special characters like @ or % aren’t allowed. Use hyphens wisely : Avoid placing them at the beginning or end and don’t use multiple hyphens in a row. Stay within the character limit : Each section of your domain can be 3–63 characters with a total length of up to 253 characters. Case doesn’t matter : Your domain works the same in uppercase or lowercase. Tips for a memorable and brand-friendly domain Keep it short and simple : Choose a name under 20 characters so it’s easy to remember and type. Align it with your brand : Your domain should reflect your business name or purpose to strengthen your identity. Avoid tricky combinations : Watch how words flow together to prevent accidental or confusing meanings. Stick to standard spellings : Creative spellings can be fun but might make it harder for people to find you. Try not to overcomplicate things either, as Lindsay Sutula, founder and CEO of Top Fox Marketing, says as she prioritized three key factors: simplicity, memorability and alignment with their brand identity. According to Lindsay: "I wanted a name that was easy to spell and remember, especially in an age where a strong online presence is critical. The domain had to resonate with our audience and reflect the essence of what we do-helping businesses navigate the complexities of digital marketing with clarity and strategy." Tip : Try using a website name generator to brainstorm ideas to include in your domain name. Also, consider these tips for future-proofing your domain or the best .com alternatives (according to other business owners). 03. Check the availability of your domain name Existing companies may already own your preferred domain names which is why it's important to check for availability. Try out an unlimited number of options for free on a domain name search platform. If your desired name is unavailable, the tool will come up with additional ideas. You can also play around with alternatives with a domain name generator until you find the perfect one. Once you've chosen your name and completed the process of registering it, your details including your name, email and phone number, will be submitted to the WHOIS database. This is a global resource which is publicly accessible and can be queried through the WHOIS protocol (this just means sending a request to the WHOIS server to deliver all of the stored information for a specific domain name) or through an online tool which can send the query. This information can be useful when pursuing intellectual property rights, and cybersecurity threats arising from domain name abuse or hacking. In order to run a WHOIS search, simply use Wix's Whois Lookup tool. You can block access to your information being public accessible via the WHOIS privacy protocol. This involves paying an extra fee to replace your contact information as the domain owner with a third party service. This service will then handle any messages or requests made to you via WHOIS. However this is generally not recommended for public service websites or businesses required to provide contact information. Claim a premium domain  to boost your brand authority and make marketing easier from day one. 04. Select your domain extension According to Nick Drewe, the Founder & CEO of Wethrift, Consider the extension. While .com is the go-to, don't shy away from specific ones like .store or .tech if they fit your niche. Lastly, avoid numbers and hyphens. They often confuse people—"Is that 'five' or '5'?" Plus, they just don't look as clean or professional. Understanding domain extensions and TLDs Also known as top-level domains (TLD), domain extensions quickly identify certain website elements such as purpose, owner or geographic location. There are five official types of TLDs, with generic top-level domains (gTLD) accounting for the majority of the 366 million registered domains worldwide. The most popular gTLD choices are .org, .com and .net , making them the easiest to recall. Other specific and significant domain types besides the classic .com , .co , or .net are some of the most popular domain extensions. Other specific and significant domain types besides the classic .com, .co or .net are also gaining traction. For example, .ai , originally a country code TLD for Anguilla, is now widely adopted by artificial intelligence startups and tech-forward companies due to its relevance and memorability. With over 20,000 new registrations each month, this extension continues to grow in popularity as AI-driven businesses look for names that reflect their niche. Other options include .edu and .gov. Country domain extensions, also often known as country code top level domains ( ccTLD s), are a popular choice as well, such as . co.uk (United Kingdom) or .de (Germany). You can check out ICANN’s complete list of domain extensions here . Second-level domains Generally the name you place before your extension, is referred to as the second level domain. So for example, in www.wix.com the second-level domain is "wix." Our domain name "wix.com" is registered with the ".com" top-level domain extension, which is managed by the Internet Assigned Numbers Authority (IANA) and is one of the most commonly used top-level domain extensions for commercial websites. If your domain name is already taken, try it out with a different extension—you may find an available option. However, keep in mind that an extension like .org is better used for nonprofit organizations, while .com usually represents for-profit companies. Learn more with our guide to domain extensions , what .com is and what .net is . 05. Enter your details Once you’ve selected a domain name for your site, claim it before someone else does. Start by entering accurate contact details—your name, address, email and phone number. This information is essential for managing your domain and staying compliant with ICANN regulations. Double-check everything to avoid issues with renewals or updates later. Next, add your billing details to complete the registration. Make sure your payment info is current to avoid any delays. Many registrars offer an auto-renewal option, which is a great way to ensure your domain stays active without interruptions. With your details submitted, you’re ready to finalize your purchase and officially own your domain. 06. Purchase your domain Here’s how to register a domain name with Wix: Head over to the domain registrar. Type in your preferred domain name and click Search . If your name is available, click Get It to proceed. If not, browse the additional ideas or type another option into the search bar. Once you’ve found a domain name that suits your site’s needs, click Get It . Next, decide whether you’d like to register for one, two or three years. The longer your registration period, the more money you save each year. Once you’ve chosen, click Continue and continue to checkout. Connect the domain name to your site and share it with your desired audience, be it friends and family or an internet niche. Learn more: What is domain protection? Types of domains Top-level domains (TLDs)  are the last part of a domain name and the highest level in the Domain Name System (DNS) . They include: Generic TLDs (gTLDs):  Non-geographic domains for general use, like .com, .net and .org. There are over 1,500 gTLDs available. Country-code TLDs (ccTLDs):  Geographic domains for specific countries, like .uk, .ca and .au. There are over 300 ccTLDs. Internationalized TLDs (IDN TLDs):  Domains in non-Latin scripts, such as Arabic, Chinese or Cyrillic, to make the internet more accessible globally. Test TLDs:  Used to test new domains before public release, not intended for general use. Learn more: Domain lifecycle What is a domain registrar? Answering 12 web domain-related questions you’re probably too shy to ask What happens after you register a domain Registering a domain is only the starting point. Once it's yours, it's time to put it to work by connecting it to your website or email service. This is done through DNS settings, which act like a map telling the internet where to find you. If you're using a website builder, this step is usually handled for you. If not, you can manually update your nameservers or DNS records to get everything connected. Next, lock down ownership basics. Turn on auto-renew so you don’t lose the domain by accident and enable domain privacy to keep your contact details out of public records. Many domains are lost because renewal emails went to an outdated address or payment failed. Taking five minutes to confirm renewal settings can save you from expensive recovery fees later. Lastly, take a moment to learn where to manage your domain. You should know how to update DNS, change contact info and review renewal dates. Treat your domain like a long-term asset, not a one-time purchase. Domain ownership and management Registering a domain gives you the exclusive right to use it, but only for the period you’ve paid for. Most domains are registered for one to ten years and ownership is maintained through timely renewals. If you renew on time, nothing changes. If you don’t, the domain doesn’t disappear instantly. It usually enters a short grace period, then a redemption phase where recovery gets more expensive, and finally it can be released back to the public. Active domain name management is key to keeping ownership intact. This means tracking expiration dates, enabling auto-renew and knowing exactly where your domain is registered. Many domains are lost simply because renewal emails were missed or went to an outdated inbox. Management also includes DNS control, transfers and registrar changes. You should know how to update name servers, lock your domain to prevent unauthorized transfers and move it if pricing or service isn’t working for you. Domain security and potential risks Domains are a common target for bad actors because they can unlock your website email and brand trust all at once. Your biggest risk is account security. If someone gets into your registrar account through a weak password reused credentials or a hacked email they can change your DNS settings redirect traffic or even transfer the domain away from you. Recovering your domain after a takeover is a long process. It can involve identity verification registrar disputes and working with registries. While this is happening your website and email might be offline or misused. If you didn't have the right security steps in place you may not get your domain back at all. Your registration details can also be a hidden risk. Incorrect or outdated contact info can block renewals prevent transfers and cause you to fail ownership checks. Many registrars use email verification for important actions. If that email address doesn't work you can lose control without even knowing it. Transferring a domain later You’re not stuck with one registrar forever. Domains can usually be transferred after they’ve been registered for 60 days as long as they’re unlocked and you have the authorization code. Transfers are common when people consolidate services, find better renewal pricing or move their site to a new platform. The process is simple but time-sensitive. Transfers typically take a few days and require approval from both registrars. During this time, your website and email usually stay active, but mistakes like expired domains or incorrect contact emails can cause delays. Before you transfer, check renewal dates and fees. Some registrars add a year to your registration during transfer while others don’t. Planning ahead helps you avoid downtime and unexpected costs. Buying a domain that’s already taken If your ideal domain is unavailable it doesn’t always mean it’s gone for good. Many registered domains aren’t actively used and you can get them through the aftermarket. These domains are sold by their current owners often at higher prices based on demand length or keyword value. Before buying do your research. Check how the domain was previously used confirm it hasn’t been associated with spam or penalties and understand its true market value. Prices can range from reasonable to extremely high so you need to know when to walk away. In many cases a smart alternative name or different extension can perform just as well without the risk or cost. The goal isn’t owning the “perfect” domain at any price it’s choosing one that supports your brand and growth without creating unnecessary friction. Learn more: How to check if a domain name is available How to check domain authority Free domain name registration Here are a couple of ways to get a free domain name: Register a free subdomain . A subdomain is a prefix on a domain name that connects independently functioning sites. Certain hosting platforms and site builders offer users a fully-functioning website for free with a customized subdomain. For example, if you're learning how to build a website with Wix AI website builder , you can publish it for free using a URL like this: username.wixsite.com/siteaddress . Take advantage of free web hosting . Several hosting sites offer free customized domain registration with purchase, giving you a professional online presence without the cost. How much does a domain cost? While you can get a domain for free, you may want to purchase one instead. A free domain will contain a designated prefix of the registrar, which is best if you’re establishing an online presence or only temporarily need a website. If you want your website to professionally stand out and grow with your brand, however, then invest in a domain name. With Wix, the cost of a domain name depends on several factors, including: The plan you purchase Domain extension Local currency Local VAT laws However, all Wix premium plans come with a domain for one year, which otherwise cost between $14 and $39 a month. After a year, you can renew your domain for pricing plans anywhere between $13.95 and $15.95 a year. You can read more about domain name costs in detail, to understand what’s right for you and your business. Learn more: How much does a domain name cost Domain extension Typical use Starting price for 1 year at WIx Availability .com Commercial businesses, personal brands $9.90 Highly popular, often limited .org Nonprofits, charities, open communities $14.95 Moderately available .net Tech companies, networking services $14.95 More available than .com .co Startups, entrepreneurs, modern brands $30.95 Good availability . co.uk UK-based businesses or audiences $14.95 Widely used in the UK .de Germany-based businesses or audiences $14.95 Widely used in Germany .shop eCommerce stores, retail businesses $45.95 Generally good availability .online General online presence, portfolios, blogs $36.00 Generally good availability .biz Businesses and commercial use $15.95 Alternative to .com for businesses .info Informational sites, resources $16.95 Good for informational content .tech Technology startups, projects $40.00 Trending with tech-focused businesses The information presented in this table is true as of January 19th, 2026 unless mentioned otherwise. In general, some other factors to consider that can impact the cost of a domain include auto-renew costs, privacy and protection costs and transferring domains. For example, you can also purchase a domain that already exists from another person or business. This is why having a desirable domain name can be good for your bottom line—if you ever want to sell it, you can make significant money. For example, in 2010, CarInsurance.com was sold for $49.7 million as one of the ten most expensive domain names in the world . Domain name and email hosting Domain registration and email hosting are separate services, but many providers bundle them. Email hosting lets you create addresses like info@yourdomain.com, with features such as webmail access, spam filtering, virus protection and email forwarding. Bundling domain and email hosting can simplify setup and management. When choosing a provider, it’s also important to compare domain pricing , as costs can vary depending on the registrar, extension and registration length. With a website builder like Wix you can easily connect your domain and business email  for a professional business website and streamlined brand building experience. Learn more: Does Wix have email for my business? Legal considerations when registering a domain Choosing a domain comes with legal responsibilities. Domains can create conflicts with trademarks, copyrights or local regulations if you’re not careful. Understanding these rules protects your website, prevents disputes and keeps your domain fully under your control. Trademarks and intellectual property Before you register a domain, do a quick trademark check. Even if a domain is available it could still infringe on another brand or product in your industry. A good place to start is your country’s trademark database. Remember to look for similar names not just exact matches. If you use a name that clashes with someone else’s trademark you could end up in a legal battle and lose your domain. Copyright considerations Steer clear of any copyrighted names, slogans or logos. This means staying away from famous phrases found in books, movies or software. Even short phrases can be protected if they’re unique to another brand. Stick to original names for your domain to avoid legal headaches and keep your site fully under your control. Accurate registration information ICANN needs your domain registration to have the right contact info, like your name, address, email and phone number. If things are out of date or wrong, you might run into trouble renewing your site, moving it or winning a dispute. Understanding registrar policies Each registrar has its own set of rules for things like renewals, transfers and domain locks. Give these terms of service a quick read so you’re always in the loop on how your domain is handled. We recommend turning on auto-renew and privacy protection—it’s an easy way to secure your ownership and keep your personal info hidden from public WHOIS records. Domain disputes and UDRP If a company claims your domain infringes on their trademark you might face a Uniform Domain-Name Dispute-Resolution Policy (UDRP) claim. A UDRP is a process for settling trademark disputes and can force a transfer or cancellation of your domain. If this happens to you acting quickly with the right documents and understanding the process will help you keep it. Local regulations Country-specific domains (.uk, .de, .ca) often have eligibility rules. Some require proof of residency or business registration. Check local rules before registering to make sure your domain remains valid and avoid losing it unexpectedly. Avoiding cybersquatting Never register a domain just to resell it to another company. Cybersquatting is illegal and can lead to lawsuits, fines and forced domain transfer. Focus on choosing names that align with your brand, project or purpose to stay compliant and avoid legal issues. How to register a domain name FAQ Can I register a domain name for free? Some domain services provide free domain name registration. However you'll then have limited control over ownership of the name, and you may have to accept advertising and other conditions in exchange for a free name. How much does domain name registration cost? It varies between providers. Wix premium plans come with a domain for one year, which otherwise cost between $14 and $39 a month. After a year, you can renew your domain for pricing plans anywhere between $13.95 and $15.95 a year. How to register my domain name? Choose a domain registrar, the purchase and pricing plan you want, then choose your name. Can I register and own a domain name for forever? Generally, no. Registering a domain name does't constitute ownership of that name, it generally means you're renting it for an agreed period and it will need renewing every set number of years, according to the contract between you and your domain registrar or website builder. How to register a domain name for free? With Wix you can register a domain name for free with a paid plan, or use another free domain registrar. How to register a domain name online? To register a domain name online, you'll need to use an online domain registrar, like Wix and then follow the steps provided for registration. Can I permanently buy a domain name? No, it's not possible to permanently buy and own a domain name. They work on a leasing arrangement. They longest they can be registered for at a time is ten years and most are renewable every 1-2 years. ICANN sets the ten year limit to prevent individuals or businesses buying and hoarding domain names. It's common to ask can I buy a domain name permanently?  We explain why that isn't an option and how to use a domain long term. How long do you own a domain name for? No one ever owns a domain name. They can be registered, aka leased. The maximum they can be leased for at one time is ten years. What makes a domain name valid? To be valid a domain name must meet naming protocols and be unregistered. For example, it can contain letters (English) and numbers but not special characters. It should include a recognized domain extension. Should I register my domain with an eCommerce hosting solution? If you’re planning to start an online store, consider registering your domain with an eCommerce hosting solution . This can streamline the setup process, ensuring compatibility with tools like inventory management and payment processing, while also offering a unified solution for your business. What's the easiest way to register a domain? The easiest way to register a domain, is to do it while you're building your website. If you're creating a site with a website builder you can do a domain name search, pick your name and domain extension and register it in minutes.

  • What is a .co domain extension?

    The perfect domain is just a click away: claim your domain →   Ever thought you found the perfect name for your business, only to discover the .com domain is already taken? That’s where .co  comes in. .co is a generic top-level domain  (TLD) that stands for “company” or “corporation.” Originally launched in the early 1990s for websites connected to Colombia, it has since evolved into a global favorite for anyone seeking a short, snappy and modern domain name. The turning point came in 2009, when the Colombian government transferred control of .co to CO Internet S.A.S ., a private company. This led to an ambitious global marketing campaign that repositioned .co as a versatile domain extension perfect for businesses, entrepreneurs and creatives across the world. And it paid off. From startups to major brands like Twitter, which uses t.co for its URL shortener, .co has proven itself as a smart and credible alternative to .com. Today, the .co domain is recognized as a global TLD and is part of the Domain Name System (DNS) . It's widely used by businesses, entrepreneurs and individuals seeking a memorable and relevant online identity. Learn more: What is a domain? , What is a parked domain? TL;DR: What is a .co domain extension? Looking for a domain that’s short, sharp and startup-friendly? The .co domain extension might be your perfect match. Originally the country code for Colombia, .co has grown into a global favorite among entrepreneurs, creatives and tech-savvy brands. In this post, you'll learn what a .co domain is, who it's best for and how it compares to other popular extensions like .com. You'll also get tips on how to decide if .co is right for your business, plus how to register your own .co domain with ease. Pros and cons of .co domain Pros Cons Shorter and punchier than .com People often mistype it as .com and go elsewhere Easier to find available domain names Slightly higher renewal costs (around $20–30/year) Conveys a modern, innovative brand image Less recognized by older or non-tech-savvy audiences No geographic restrictions Initial promo prices may hide higher renewal rates Great for startups and tech businesses May lack the credibility and trust of a .com domain Stands out from the crowd of .coms Some may assume it’s tied to Colombia (its original use) .co vs .com domains and which to use A .co domain often signals a forward-thinking, innovative approach. It's particularly popular among startups, tech companies and social enterprises that wish to differentiate themselves from more traditional entities. On the other hand, the .com domain remains the most recognized and established domain extension worldwide. It conveys a sense of reliability, credibility and longevity. Businesses that choose a .com domain are often perceived as being more established and traditional. This domain is ubiquitous across industries and is often the default go-to for customers typing a web address directly into a browser. I want to buy a domain, how do I go about doing it? The choice between a .co and a .com domain can affect public perception and brand positioning. Businesses must consider their target audience, industry norms and overall branding strategy when deciding between these domain extensions. When to choose .co The .co domain is a great choice for brands looking to project an innovative image. For startups aiming to align with the new economy, .co can help you stand out. It’s also a practical alternative if your ideal .com domain is already taken—allowing you to keep your branding short, clean and memorable without resorting to long or complicated URLs. Consider choosing a .co domain if:   You're a tech startup  breaking into a competitive industry. You're a creator or building a personal brand  with a focus on a fresh and forward-thinking identity. Your brand is appealing to younger, digitally conscious audiences  who associate .co with innovation and contemporary trends. When to choose .com A .com domain is ideal for businesses focused on trust and credibility. It’s familiar, professional and easy to remember—perfect for reaching broad audiences. Most people think of .com when typing a web address, making it a smart choice for businesses prioritizing recognition and reliability. Industries like finance, healthcare, retail and real estate benefit from .com, as it signals stability and professionalism. It’s also great for boosting SEO and organic traffic, as users often type .com first. Consider choosing a .com domain if: You’re building a long-term, established business  with plans for growth over decades. You want to serve a wide demographic where trust and recognition  are key to gaining customers. You're involved in B2B or consulting services  where a polished, traditional presence matters. .co vs .com domains and how to know which to choose Feature .com domain .co domain Origin Originally for commercial use (1985) Started as Colombia's country code, now global Popularity Widely recognized and trusted Increasingly popular, especially with startups Perception Seen as professional and reliable Viewed as modern and forward-thinking Availability Many names already taken More options for short, memorable domains Best for Established companies, global audiences Startups, tech brands, personal projects Who uses .co domains? .co domains have made a name for themselves as the go-to choice for startups, tech innovators and entrepreneurs. They’re snappy, memorable and instantly recognizable, which is perfect for anyone wanting to make their mark. But what makes .co even more exciting is its global appeal - because Google recognizes it as a generic domain instead of one tied to a specific location. It works alongside .com domains for businesses with multiple global web addresses. Learn more: What's the best domain extension for a personal website Key benefits of a .co domain Some of the main reasons for using a .co domain include: Availability:  because .co is newer and less crowded than .com, it’s often easier to secure a short, memorable domain name that truly fits your brand. Branding : it's trusted and associated with reputable organizations and large businesses. Major players like Twitter (using t.co for link shortening) and Google (g.co for its product redirects) have reinforced .co’s credibility on a global scale. If leading brands trust .co, it’s a testament to its reliability and professionalism. Global recognition: it's versatile when used internationally and is instantly recognizable as a business related domain associated from anywhere, making it a good choice for businesses that market internationally. Easy to remember : it's short, simple and easy to remember, the number one rule for choosing a domain name because it can help customers recall your business name. Alternative to .com: it can present a viable, sometimes cost-effective, alternative option while still maintaining a level of authority if the .com domain you want is already taken. Edgy: it isn't .com, so if you use it you can potentially make a slight statement that you're choosing to do things a little differently with your business. For some brands, this is important. Check out the new domain extensions available on Wix and grab one that fits your idea. In 2023  several .co domains were amongst the highest value domains sold. With payments.co selling for $48,600 making it 14th on the list and regeneration.co selling for $47,350 and coming 15th on the top 100 domain sales chart for the year. Well-known, large brands using .co domain extensions include: Hinge  (uses hinge.co as its main domain) Vine  (used vine.co as its official website) Ello  (used ello.co as its community platform) Twitter  (uses t.co for its URL shortener) Google  (uses g.co for product redirects) AngelList  (uses angel.co as its startup platform) 500 Startups  (uses 500.co as its venture capital hub) Why not use a .co domain? A .co domain can appeal to some businesses looking for a short and modern web address. For brands with a distinct vision or an audience that already knows to look for their .co address, it might just work. But before making a decision, it’s important to weigh the possible challenges alongside the benefits. One common concern is that many people are so familiar with .com that they might instinctively type it instead of .co. If the .com version of your desired name is taken, your potential visitors could end up on someone else’s website by accident. This kind of mix-up could mean lost opportunities or confusion for your audience. Another factor is perception. In some traditional industries, .com is still seen as the more established and prestigious option, so a .co might not carry the same weight. Cost can also be a consideration—.co domains sometimes have higher registration and renewal fees compared to other extensions. That said, if you’re set on a .co domain, consider pairing it with a strong branding strategy to avoid misunderstandings. For instance, using clear messaging across your channels can help guide visitors to the right place. At the end of the day, the best domain is one that’s memorable, simple and makes it easy for customers to connect with your business. Website examples using .co domains Looking for inspiration? Here are some standout examples of businesses using .co domains to make their mark online. The Mighty Spice Company This company brings the vibrant flavors of authentic Indian cuisine to your kitchen with its range of curry pastes, including the flagship Mighty Spice line and the Vegan Sadhu collection for plant-based cooking. Perfect for food enthusiasts and home chefs alike, these pastes deliver complex, traditional flavors with ease. Choosing a .co domain reflects the brand’s contemporary, accessible approach, making it an inviting choice for a global audience craving bold and authentic dishes. Mastery  Mastery LLC is a brand and web consultancy that helps businesses grow more efficiently by creating clarity in design, messaging and strategy. Using a .co domain underscores Mastery LLC’s cutting-edge approach, appealing to forward-thinking businesses aiming to stand out in their markets. V-Labs  This tech company offers tools and enhancements for virtual meetings. Their audience primarily includes businesses looking to improve collaboration and engagement in online environments. It's use of the .co domain extension helps establish its global focus and establish trust amongst potential clients. Generation She  This female founded and led podcast aims to help Gen Z female business owners unlock investment potential and grow their businesses. With its lively and empowering tone, the platform inspires and equips young women to excel in business. Opting for a .co domain reflects the brand's energetic, bold personality, emphasizing a modern approach that aligns perfectly with its youthful, ambitious audience. Nuhom  This  real estate company uses its sleek and professional .co domain to reflect its expertise and drive in helping buyers and sellers navigate the property market. Targeting modern, tech-savvy clients, Nuhom simplifies what’s often a complex process with its user-friendly tools and streamlined services. Choosing a .co domain reinforces its approachable, forward-thinking image in an industry steeped in traditional practices. Create a website with the AI website builder .  Are .co domains legitimate and safe? The .co domain is a legitimate, widely recognized extension used by businesses worldwide. Like .com, it’s registered through accredited registrars, making both safe and trustworthy choices. Learn more: Best domain registrars .co domains are also subject to standard domain registration and renewal practices. Ensure that you renew your .co domain on time to maintain ownership and keep your registration information up to date. Many well-known brands and organizations use .co domains for their online presence. This further establishes the legitimacy and acceptance of .co as a valid domain extension. Making sure that your domain is safe means also ensuring your website security  offers robust and advanced security capabilities. From 24/7 monitoring, to bug bounty programs, to HTTPS  and SSL/TLS. .co and third-level domain extensions Third-level domain extensions are the parts of the domain name that come after the second-level domain. For example, in "blog.org.co," the third-level domain extension is "co." It's important to note that the term "extension" is often used interchangeably with "top-level domain" (TLD). In the example, ".co" is both the TLD and the third-level domain extension. Potential options with .co for a third-level domain extension include : co.co org.co  info.co edu.co gov.co While .co as a TLD is used to represent global brands and websites, as a third-level domain extension it's more commonly used by local entities and organizations. How do I register and buy a .co domain? Registering a .co domain is a straightforward process and can typically be done through domain registrars , domain hosting companies or accredited registrars authorized to sell .co domains. If you’re learning how to make a website , Wix simplifies the process—choose a premium plan, and you can register your domain and extension at the same time. Find the domain owner and registration details for a website with a  Whois domain lookup .  01. Choose a domain registrar Select a reputable domain registrar that offers .co domain registration services. Or opt for a website builder  that allows you to choose your domain, or extension and then register it. As Heather Vesely, Social Media Specialist for My Supplement Store says: "For someone just starting the domain registration process, begin by brainstorming a list of potential names and check their availability using a domain registrar. It's smart to also check social media handles to ensure consistency across platforms. If your ideal name isn't available as a .com, consider alternatives like .co. Most importantly, register your domain as soon as possible — good names go quickly, and early registration helps protect your brand identity." Learn more: How to register a domain 02. Check domain name availability Use the registrar's search tool to check the availability of your desired .co domain. If the domain is available, you can proceed to the next step. If not you'll need to rethink your domain name or domain extension. Check its availability with a domain name search  with Wix. If your first choice isn’t available, pop it into a domain name generator , which can help you find a similar domain name. Learn more: How to choose a domain name 03. Provide all necessary contact and payment information Then follow the registrar's instructions for completing the registration process. This typically involves providing your contact information, payment details and agreeing to the terms and conditions. 04. Configure DNS settings (if relevant) After registration, you may need to configure the domain's DNS  (Domain Name System) settings. You can either use the registrar's default DNS or set custom DNS records for your hosting  or website. With Wix , this step is automatically done for you. It's important to note that .co domains are typically available for registration by anyone globally and they’re not restricted to Colombian-based entities. However, it's advisable to check with your chosen registrar for specific registration requirements or any restrictions that may apply. Learn more: .org vs. com vs .net  domain extensions .co and ICANN ICANN, or the Internet Corporation for Assigned Names and Numbers , is a non-profit organization which manages and oversees the global Internet's Domain Name System (DNS) and  IP address  allocation. When it comes to domain extensions like .co, ICANN plays a crucial role in overseeing the management and distribution of these top-level domains (TLDs) to ensure consistency across the whole World Wide Web/Internet. ICANN ensures that .co follows the guidelines and standards set for all TLDs. It manages the registration process, ensuring that domain names are unique and that the associated WHOIS information is accurate. WHOIS is a protocol used to query databases and obtain information about registered domain names, including details about the domain owner, registrar, and registration dates. A  URL (Uniform Resource Locator)  is the address used to access resources on the World Wide Web. It consists of the protocol (like HTTP or  HTTPS ), the domain name (which includes the TLD like ".company"), and the specific path to the resource on the web server . ICANN ensures that URLs are properly structured and that the associated domain extensions ad here to established standards. .co domain extension FAQ Who can register a .co domain? .co domains are open for registration to entities and individuals worldwide. They’re not restricted to Colombian entities. Are there any restrictions on registering a .co domain extension? There are no specific restrictions on .co domains. They’re generally available for a wide range of uses. What's the cost of a .co domain extension? The cost of a .co domain can vary depending on the domain registrar and any additional services or features you select. How long is the registration period for a .co domain? The standard registration period for a .co domain is typically one year. However, you can often choose to register the domain for multiple years at once. Can I transfer my .co domain extension to a different registrar? Yes, you can transfer your .co domain to a different registrar if you wish. The process involves unlocking the domain, obtaining an authorization code from your current registrar and initiating the transfer with the new registrar. Can I renew my .co domain after it expires? Yes, you can typically renew your .co domain after it expires. However, there may be a grace period during which you can renew without losing ownership. After the grace period, the domain may become available for others to register. Are .co domain extensions more expensive than others? Generally, no. Prices for a domain can vary between registrars but .co domains are not necessarily more expensive. What are top-level domains? Top-level  domain extensions  are one of the highest levels in the web’s hierarchical Domain Name System (DNS) . The most popular example of a TLD is .com , which is intended for commercial entities in the United States (hence .com). Other popular TLDs include .info , .org , . co , .net , .edu, .biz  .gov, .tv and country-specific extensions such as .mx , .ch,   .de , .be , .nl . or . co.uk . Can I use a .co domain for business emails? Absolutely. A .co domain is an excellent choice if you're exploring how to create a business email that looks professional and aligns with your brand. Whether it’s using formats like info@yourbusiness.co or firstname@yourbusiness.co, this domain extension ensures your email stands out while reinforcing your company’s identity. You can also explore email name ideas that convey creativity or reflect specific roles within your team, enhancing communication and branding. What is the difference between .com and .co domain? .com is the most commonly recognized domain extension, originally created for commercial businesses, making it the default choice for most websites. Meanwhile, .co is a newer option that was initially designated for Colombia but is now marketed as a global alternative for companies or creative branding. While .co can feel modern and unique, it’s often mistaken for .com, which can lead to confusion for visitors trying to reach your website. Please note that specific policies and procedures may vary between registrars, so it's essential to check with your chosen registrar for precise details regarding .co domain registration and management.

  • What is a website? Definition + examples

    Turn your ideas into a website you love with Wix →   What is a website? A website is a collection of web pages that allows individuals, businesses and organizations to share information, showcase services and connect with audiences online. Whether you’re using a website builder or leveraging an AI website builder , having a clear grasp of the basics will help you create a site that meets your goals. Websites come in many forms, from personal portfolios and blogs to an eCommerce website and company hubs, each designed to serve a specific purpose and audience. They typically include pages, navigation menus, multimedia elements and interactive features that make online engagement possible. Before diving into how to create a website , it’s necessary to understand the basics, like what is a website and why do you need one? This article will cover website definitions, the characteristics of the various types of sites and why it's important to build a website. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can design, customize and launch a professional website in minutes. Everything about Wix is built to simplify the process so you can focus on what really matters: bringing your ideas to life. Ready to make it happen? Start creating the website you’ve always envisioned today. What is a website? A website is a place on the internet where you can easily post information about yourself, your business or topics you're passionate about. It's like having your own corner of the web to showcase your ideas and connect with others. Whether you're looking to share knowledge, sell online, communicate with others, learn something new or simply have fun—websites serve a variety of purposes. To access a website, users simply need a device with a web browser—like laptops, smartphones or tablets—along with an Internet connection. Learn more: What is a Wix website? Key characteristics of a website Every website has a few core elements that make it work, feel professional and connect with your audience. Knowing these will help you build a site that’s easy to navigate, engaging and effective. Feature What it is Why it matters Domain name Your website’s unique address (like www.example.com). Helps people find your site and makes it easy to remember. Web pages The individual pages that make up your website usually built with HTML. Share content—text, images, videos—and guide visitors through your site. Navigation Menus and links connecting your pages and sections. Makes it simple for visitors to explore your site and find what they need. Hosting The servers where your website lives online. Keeps your website accessible 24/7 so anyone can visit anytime. Purpose The reason your website exists—sharing information, selling products or connecting with a community. Guides your design and content so your site meets your goals and serves your audience. What are websites used for? Websites are a key part of everyday life, helping people stay informed, shop online, share ideas and connect with others. They serve as digital spaces for communication, learning, entertainment and business. Learn more: What is an eCommerce website? , Website vs online store Depending on who’s creating them, the purpose of a website can vary : Sharing information:  Many websites exist simply to provide people with information. Think about your local library, city government or school—they all use their websites to keep you in the loop. These sites are all about making important details accessible to the public. Business and online sales:  Companies rely on websites to present their products or services, handle transactions and offer customer support. Ecommerce features like shopping carts and secure payments make it easy for customers to shop online. Personal expression and blogging:  Got a story to tell, a hobby you're passionate about or a portfolio of work you're proud of? A personal website or blog is the perfect place to share it. This is your corner of the internet where you can express yourself freely and put your creative work on display. Entertainment and media:  Websites provide access to videos, music, games and news. Platforms for streaming or reading online content make entertainment easy to enjoy anytime, anywhere. Community and social connection:  Online forums, social networks and groups let people meet others with shared interests, discuss topics and build communities online. Together, all publicly available websites form the World Wide Web, a global network that connects people, ideas and information across the world. Learn more: What is a wedding website? How does a website work? The first thing to understand is the internet and the web that provide a ground for websites. The internet is the technology or infrastructure connecting computers and facilitating information sharing. The web is the system that enables information sharing using the internet. It encompasses digital documents, websites, webpages, media and more. To view web content, we use web browsers like Google Chrome, Internet Explorer, Microsoft Edge, Mozilla Firefox or Safari. When you enter a web address or domain name into your browser, your computer sends a request to the hosting server. This request passes through the Domain Name System (DNS)  to look up the server's internet protocol (IP) address . The web service uses protocols like Hypertext Transfer Protocol (HTTP), Hypertext Transfer Protocol Secure (HTTPS)  and File Transfer Protocol (FTP) to transmit information and files over the web. Once the server receives the request, it sends back the requested webpage , along with images and other files, to your computer. The browser then displays the webpage using technologies like HyperText Markup Language (HTML)  and Cascading Style Sheets (CSS) . These technologies structure and present the information on the screen. Website loading time depends on a range of factors like server speed, internet connection quality and website size and complexity. Difference between website, webpage and web server  Understanding the distinctions between a website, webpage and web server is key for effective navigation in the digital landscape. Let's use a simple analogy—imagine a bustling marketplace. The website is like the marketplace itself, and each webpage is a unique stall or shop within it. Similar to a marketplace, each webpage offers different products—information, images and services —just like the goods in a shop. Now, picture the internet as the city where the marketplace is located, a vast network connecting countless marketplaces (websites). It's like exploring a city full of interconnected markets, each with its own offerings. Webpage A webpage is a single document or page within a website. Websites can have multiple webpages, all linked together by hyperlinks, to display a cohesive website. The page you're currently on is a webpage. When you go to the home page, you're on a separate webpage, but still within the same website.  Web server  A web server  is a computer that stores and delivers webpages to users when they request them. It is the physical location where all the files and data for a website are stored. When someone types in your website's URL, the server gets the necessary files and displays them to create the webpage. Website A website is a collection of webpages that are accessed with a single domain name or URL. It includes all the individual pages, multimedia details and files stored on a web server. Websites are built using languages like HTML, CSS and JavaScript  to make visually appealing layouts and functionality.  Don't confuse websites and web servers. If someone says, "My website is not responding," it means the web server isn't responding, making the website unavailable. Remember, a web server can host multiple websites, but the term "web server" doesn’t refer to a specific website. In the previous example, if someone says, "My web server is not responding," it means multiple websites on that web server are unavailable. Learn more: Website vs blog vs forums Components of a website A website is a collection of webpages hosted on a web server. In order to create a website , you need several components. Here’s what you need to get started: Domain name To reach your site, individuals type in a unique web address that typically reflects your business or brand name and ends with a domain extension like .com, .org, or .net. Registering your website name with a domain registration company, also known as a domain registrar, is necessary to secure this distinctive internet address. Tip:   When you make a website with Wix, you can opt for  domain privacy  for no extra fee, when you register your domain.  Domain extension Also known as top-level domains (TLD), domain extensions  can quickly identify specific elements of a website like its main purpose, owner or geographic location. You can check out  ICANN’s complete list of domain extensions here . Webpages Webpages, also known as individual documents within a website, present information to users. Each webpage should serve a specific purpose and contribute to the overall user experience by providing valuable material, images and interactive elements. Some websites may be concise and focused, with only a few pages, while others offer an array of information and services to cater to diverse user needs. Web host This is the service that stores your website's files and makes them accessible to users on the internet. By choosing the appropriate plan for hosting a website , you can optimize performance, enhance security and provide an exceptional usability to your visitors.  URL address The address of a website is also known as the Universal Resource Locator (URL) . When a user wants to open a website then they need to put the URL of the website into a web browser and the requested website is delivered by the web server. The URL of the Wix Blog for example, https://www.wix.com/blog is composed of three parts:  Protocol identifier: Defines the protocol used to access the webpage (usually HTTP or HTTPS) Server name: Refers to the domain name and extension where the web server is located (wix.com) File name: Indicates the specific page or resource on that web server (blog) Homepage The homepage  is a very common and important part of the website. It serves as the initial point of contact for viewers, setting the tone and guiding them to explore the rest of the website. Thinking through and making a homepage  not only showcases the brand's identity but also directs users to other relevant pages. Navigation structure Website navigation  is the order of pages and the collection of links that connect them. When done correctly, it creates a smooth and intuitive browsing. Typically, this structure is supported by one or more menus, strategically placed to make it easy for users to find what they need and move around the sections of the website.  Templates A website template is a pre-made design that includes the layout, color scheme, font choice and all visual elements. It's like a ready-to-use blueprint for your brand's online presence. With Wix, you'll find a wide range of templates, from striking photography website  templates to stylish blog templates . These templates can be customized to fit your brand and content needs.  Multimedia elements These include a wide range of multimedia details such as images, videos, audio files and interactive website features  like animations and adaptive content. When used correctly, these elements can make a website engaging, informative and visually appealing. Content Content is the information you put on your website to inform, guide, or influence visitors. This information can be presented with text, images, videos or audio recordings. Similar to website design , the primary responsibility of content is to keep people engaged, resulting in longer stays and repeat visits to your site. Additionally, well-optimized articles can improve your position on search engine result pages (SERPs), playing a crucial role in on-page search engine optimization (SEO). “ There are over 2 billion websites out there and we all visit many of them daily. With visual and textual content you have the opportunity to make a statement and have your site stand out. This is the place to add your brand personality. If you are more traditional, no need to go wild. Often, unique copy or a cool visual is all you need for your site to be memorable. ” Adi Huri, Product Manager at Wow for   Wix Static vs dynamic websites When it comes to creating your website, you'll face an important decision: choosing between a static vs dynamic website . This choice will affect how your webpages are stored and delivered to users in their browsers. Let's take a closer look at these website structures. Static websites A static website is a collection of pre-written webpages that are displayed as published. These sites aren't interactive, meaning the material on each page remains the same until manually updated. The information and appearance of static websites remain consistent for all viewers, regardless of their browsers, locations or devices. Often, businesses opt for static websites to establish a simple online presence, as they are cost-effective without requiring server-side processing in multiple languages. While static webpages can't take input from users, they can still contain animations and clickable elements like hyperlinks or navigation buttons. This makes them a popular choice for portfolio and catalog sites. V-labs  is an example of a static website. It displays text, images and navigation links that direct visitors to other pages. Dynamic websites Dynamic websites are more flexible and user-friendly. They can change information and appearance based on several factors, including the time of the day, visitor’s location, language preferences, past interactions with the site or device type. With these sites, the web server processes data in real-time to generate customized pages for each visitor. Dynamic websites can interact with users through forms, surveys, quizzes and other interactive factors that require server-side processing. This makes dynamic websites most suited for eCommerce business, social media, ticket booking and forums. These sites also allow individuals to set up accounts, login and access personalized information or services. Amazon.com is a popular example of a dynamic site. Its front page shows product recommendations to visitors based on their locations, purchases and search history. Learn more: Website vs social media Types of websites Websites can also be broken down into categories based on their objectives, features or target audiences. Whether you’re starting a business  or simply want to learn how to make a blog , understanding the difference between these types of websites  will help you get started. Blogs These sites are used to publish articles or posts in a chronological order, covering a wide range of topics from personal stories to news, as well as thoughtful essays, tutorials or practical advice lists. Keeping blog content up to date—as well as the feedback from users—must be constant. Many businesses start a blog to share news and information with their customers, using it as an SEO tool, attracting more organic visitors. Nowadays, professional blogging has emerged as a popular way to earn money online. As an interior stylist and digital content creator, Brit Arnesen uses her blog, britdotdesign , as a platform to provide web design inspiration and expertise to her readers. Learn more: Website vs Blog Ecommerce websites An eCommerce website  is an online store that helps you sell products, services and digital goods online by enabling you to accept payments , process orders, manage logistics and shipping and offer customer help. These websites are made up of several webpages where businesses show their products and users can place orders online, complete the transaction and apply various payment methods. Adama Studio  creates modern, practical ceramic items for everyday use. Their website has an online store where customers can easily purchase and have products shipped. Portfolio websites An online portfolio  showcases a person's or business' work, skills and experience. It's used to attract prospective clients, employers or partners by sharing your previous projects. A portfolio website  can house images, videos, descriptions of the services provided as well as client testimonials. Sharon Radisch  is a multi-talented creative who works as a photographer, art director and artist. Her online portfolio highlights the various projects she has undertaken in each of these roles. Get inspired by these best portfolio websites . Websites for professional services Professional websites aim to encourage users to purchase products or services, but without strictly serving as an eCommerce site. The main individuals who are learning how to create a professional website  come from various fields, including suppliers and service companies. Their sales process works best through a quote or an in-person appointment. Mango Marketing ’s website outlines their studio service packages for businesses looking to expand their business and enhance their online visibility. Landing page or single page sites One-page websites' popularity has grown because they are simple and easy to navigate. These websites concentrate all information on a single landing page , making them effective and cost-efficient for launching special products or services. Typically used by small businesses, they act as a digital business card , displaying contact information and advertising services. Animal Music Studios  utilizes engaging videos and a navigation menu at the top to guide users to the different sections of the one-page site. News News websites present news articles, current events and other relevant information. They often include details like videos and images to support their stories. News sites update regularly and can be categorized into different sections such as world news, politics, sports or entertainment. As more individuals consume news online, newspapers have adapted by transitioning to digital. Many magazines and newspapers now offer subscription-based news sites as they no longer rely on print editions.  New Wave Magazine  is a digital publication that also offers print editions. Readers can access articles on their website and purchase print copies through their online store. Portal Portal websites are primarily used within educational institutions like schools and institutes, as well as businesses. They make things easier by providing various functions, including a secure login process for students to view their information like grades and schedules. Employees also benefit from these websites, as they offer a convenient way to access emails, alerts and other relevant information needed for day-to-day tasks and responsibilities. Jule Dancewear , is a small business that sells dance apparel. They have a website where customers can create an account to save their profile information, view order history, save blog posts they are interested in and create wish lists of products they may want to purchase in the future. Forums Forum websites bring people with similar interests together to connect and engage with each other. You can use timelines, chats or specialized forums to interact. Social networking sites like Facebook, Instagram, Twitter, Snapchat and Reddit are great examples of forums where you can connect with others who share your interests. Brown Skin Brunchin  is a community for professional minority women. The website features a forum where members can connect by posting introductions, having discussions and sharing stories, ideas and photos. Membership websites Membership websites are built to offer exclusive content or experiences for registered users, often through a paywall. These sites usually include user accounts, dashboards and gated content organized by tier or subscription level. Depending on their purpose, members might get access to video libraries, premium articles, community forums or downloadable resources. These sites are popular with creators, educators, niche groups or professionals looking to share specialized content with a specific audience. They’re designed around consistent content delivery and engagement, often including progress tracking, exclusive newsletters or discussion boards to keep members connected. Educational websites Educational websites are designed to provide learning experiences through formal courses, casual tutorials or structured training. They often include multimedia lessons, quizzes, certification options and progress tracking to help learners follow a clear curriculum. These sites are used by institutions, tutors or independent creators. They can range from academic platforms to niche sites focused on specific skills or hobbies. Educational websites usually feature user accounts, discussion forums and resource libraries, giving learners the flexibility to move at their own pace while engaging with course materials in one place. Level5 CAD Academy  provides practical dental courses online to help dental technicians and staff become pros in Dental CAD/CAM applications. With interactive quizzes, real-time feedback and certificates, the platform ensures users build confidence, skills and expertise in their field. Booking websites Booking websites let users book appointments, reserve spaces or schedule services with ease. These sites usually include interactive calendars, service descriptions, availability updates and confirmation systems. They’re perfect for businesses like salons, hotels, healthcare providers and consultants. Visitors can check available time slots, pick from different services or packages and book appointments directly on the site. The design focuses on being clear and simple, often with account systems so users can manage bookings or check their history. Event websites Event websites are designed to promote and manage physical, virtual or hybrid events. They’re built to share details like dates, times, locations, agendas, speaker lists and registration options. Many include countdowns, ticket purchase features and galleries from past events to spark interest. These sites might support recurring or one-time events and often use branding to match the event’s theme. Some even offer interactive features like live streams, maps or downloadable schedules, giving attendees everything they need in one place. The Global Ethnic Dance Festival  website celebrates cultural diversity, unity and global traditions. It shares details about the festival's mission, performances and events, inspired by Sree Narayan Guru's vision of harmony and mutual respect. Personal websites Personal websites are a great way to share your work, achievements or personality. They often have a short bio, resume, personal projects and contact info, sometimes paired with a blog or portfolio. The design and tone give a glimpse into who you are and your style. Freelancers, students, artists and job seekers often use personal websites as a way to introduce themselves. These sites might include sections like testimonials, photo galleries or links to social media profiles. They’re a mix of professional and personal, making them perfect for networking and self-expression. Why you need a website Whether you are a small start-up or an existing company, the benefits of a website can not be understated. Increase competitiveness A website can enhance your brand identity and make you stand out among competitors.  With many businesses relying on online sales, having an engaging and well planned website can give you a competitive advantage. A business website  allows you to showcase your products or services in an attractive and informative manner, encouraging potential customers to choose your business over others. Reach a wider audience Reaching a larger audience beyond your local community is made possible by creating a website. With the internet, your business can be accessible to anyone, anywhere, at any time. This increases your customer base and opens up opportunities for growth and expansion. Cost-effective marketing 79% of online buyers  shop at least once per month. If you want to attract more people, one of the best ways is by making yourself visible on Google. You can employ search engine optimization (SEO) methods to help your website rank organically. Sell products and services online With an eCommerce website, you can sell your products and services online, reaching a wider customer base. This allows for 24/7 sales potential and removes geographical limitations. Online shopping is also becoming increasingly popular, making it essential for businesses to build an eCommerce site . How to create a website Now that you've learned about how websites work and the different types of websites, you might be considering one for your business. Let's explore what you'll need to start your own website. With this knowledge, you'll be empowered to build a website that suits your business needs. Ready to set up your website? Watch the 10 most essential Wix tutorials  to get started. Outline your website idea The first step is to have a clear idea of what you want your website to achieve. This will help you determine the type of website that best suits your needs and goals. Consider what products or services you offer, who your target audience is and how you would like to present your brand online. Learn how to plan a website  to help you in the following steps. Choose a domain name and web hosting Your domain name acts as the digital address of your site so users can easily find you online. When selecting a domain name, it's important to pick one that reflects your brand and is memorable. Avoid using hyphens and numbers and aim for a short domain name. If you're struggling to come up with ideas, try using our domain name generator  to find a suitable name.  Tip:  Use Wix’s domain name search to check if your desired domain name is available. Pick a website building platform Fortunately, creating a website has become very accessible even for people without a technical background. In fact, you can turn your website idea into a fully functional site using a drag and drop website builder and all of the functionalities that come with it.  Select a web hosting provider Once you've chosen a platform to build your website, you'll need a web host. Web hosting is the service that stores your website files and makes them available to your customers when they visit your site. Your host handles all the HTTP requests and delivers the necessary files to fulfill those requests whenever someone accesses your website. Web hosts also support you with backups, uptime and security maintenance. When selecting a hosting website , consider cost, features, security and support. Wix's free web hosting  allows you to easily scale your hosting as your online business grows. Design your website Creating a successful website involves more than just visual appeal. It's about establishing a cohesive brand identity, ensuring a user-friendly experience and utilizing effective web design elements. Consider factors such as your logo, color schemes and typography to reflect your brand's personality. When designing a website of your own, you can use website templates  that aligns with your brand and guides and prioritizes user interface (UI)  to provide seamless browsing. Check out these examples of web design inspiration. Learn more: What is web design? Add page content and optimize for SEO Your content is the heart of your website. Use engaging and informative material to attract and retain visitors. Your website should be easy to navigate, with a clear call-to-action on each page to encourage users to take specific actions, such as completing a purchase or signing up for a newsletter. When creating your website, keep search engine optimization (SEO) in mind. This involves optimizing your website to improve its ranking on search engines like Google. This will help increase your visibility and drive more traffic to your site. Some tips for optimizing your website include using relevant keywords, creating high-quality information and ensuring fast page loading speeds. Learn more: What makes a good website Launch and maintain your website Once you've completed all the necessary steps, use a website checklist  when launching a new website . However, building a successful online presence does not end here. Regular maintenance is crucial for keeping your site up-to-date. This means updating pages, monitoring for any technical issues and keeping up with SEO techniques to maintain or improve your search engine ranking. Additionally, regularly checking in with your audience and collecting feedback can help you continually improve and enhance your website's performance. What is a website FAQ What is the most common website type? The most common website type is a business or eCommerce website, followed by personal websites  and blogs. However, this can vary depending on the purpose and industry of the website.  With so many website types available, there is certainly one that will suit your needs and goals. What is the role of the DNS in a website? Domain Name System , or DNS is responsible for translating domain names  into IP addresses. This allows users to easily find websites by typing in a web URL instead of having to remember the numerical IP address associated with it. DNS is crucial for the functionality and accessibility of websites.  What are website cookies? Website cookies are small text files that are placed on a user's device when they visit a website. They track and store information about a user's online activity, such as their preferences and browsing history. Cookies help websites remember users and provide more personalized contact with your website. However, websites must comply with privacy laws and inform users about the use of cookies on their site. Why do some websites look different on my phone? Websites can look different on mobile devices due to responsive design. This means that the website is able to adapt and adjust its layout based on the size of the screen it is being viewed on, providing a better user experience. Some websites also have a separate mobile version specifically designed for smaller screens. Businesses should have a responsive or mobile-friendly website to accommodate the growing number of users accessing websites on their phones. How much does it cost to build a website? The cost of building a website  can vary depending on various factors such as the platform, design considerations and hosting services. It can range from a few hundred dollars to thousands of dollars for more complex and customized websites. However, there are also options for free or low-cost website builders available. When deciding the best option for your website, you should take into account your budget and goals. What is a website title? A website title  is a concise and descriptive name given to a website. It serves as the main heading or name of the website and is typically displayed at the top of the browser window or in search engine results. The website title helps users understand the purpose or topic of the website and can also have an impact on search engine optimization (SEO) by including relevant keywords. How does a website CMS function? A content management system (CMS)  is a software platform that allows users to create, edit and publish digital content on their websites without needing advanced coding skills. It provides an intuitive interface for managing all website elements such as design, layout, text, images and more. A CMS also enables multiple users to collaborate and contribute to website content, making it a valuable tool for businesses and organizations. What's a static website? A static website is a site with fixed content, where each page is pre-built and displays the same information to every visitor. It doesn’t change unless manually updated. Static websites are fast, secure and ideal for portfolios, blogs or informational sites since they don’t rely on databases or dynamic content. What's the difference between a static and dynamic website? A static website has fixed content that doesn't change unless manually updated. A dynamic website generates content in real-time, often using databases and user interactions, allowing for personalized or frequently updated information, like social media sites or e-commerce platforms.

bottom of page