Assaf Cohen

Assaf Cohen is an SEO expert who has been in the SEO field for over 15 years. In recent years, he’s also been studying and specializing in web accessibility. He enjoys solving technical SEO problems and looking at the internet from a bot’s perspective (and nowadays from LLMs’ perspectives).

He’s married and a proud father of three sons. He comes from an Israeli media background, mostly press and radio, especially in the Israeli rock scene. He’s also certified by the Israeli Chefs Association and believes that the kitchen can teach you a lot about life: teamwork, handling pressure and managing chaos with instant feedback. Ironically, despite all that time spent around coffee machines and cafés, he doesn’t like coffee at all.