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Online store names: 200 names for inspiration

how to choose an online store name

Starting an online store is a thrilling journey, and choosing your business name is a huge first step. Finding the perfect one can be tricky since there’s a lot to consider, including who else might be using the name you like and if a related domain is available.

With a little creativity—and some helpful tools—it’s worth taking some extra time to choose the perfect name when you're starting an online store.

What makes a good online store name?

There’s a lot to consider when building an eCommerce website. Learning how to name a business is one of the first things you’ll need to tackle when starting your business. Here are some things to keep in mind when brainstorming names.

01. Keep your brand identity in mind

Your business name may reflect what you're selling, or it may not. Either way, it should clearly communicate your brand identity. The name you pick can describe the types of products you intend to sell or be connected to something meaningful to your brand. Ideally, it will do both. A great example of this is Wix merchant Izzy Wheels.

The store, founded by sisters and artists Ailbhe and Izzy Keane, offers stylish and colorful wheel covers for wheelchairs. The brand is named after Izzy, who initially sought a creative solution for personalizing her own wheelchair.

02. Make sure your domain name is available

You should always check to see if your business name is available as a domain name. You can use Wix’s free Domain Name Search to check availability and see if there are any potential conflicts with other businesses. Searching for domain names can additionally reveal alternatives and name variations.

For example, let's say you sell video games and want the name That domain isn't currently available but "" and "" are both free (as of the date of this post). Also, worth nothing: Wix users get a free one-year domain name voucher with select Wix Premium plans.

03. Make it memorable

Some of the best (and most memorable) online store names are short: Amazon, WayFair, Zappos, and Chewy, to name a few. Long names can be hard to remember and may get cut off in some online spaces like social media and search result headlines.

The above business names share another common trait: they don't list a specific product or product type. Jeff Bezos, Amazon's founder, specifically chose the name Amazon—paying homage to the large river in South Africa—because he wanted his product line to be just as limitless and expansive as the river. Similarly, you should consider names that are broad enough to grow with your business, particularly if you plan to expand beyond your initial product offering.

04. Keep your online store name simple

Don't forget to say the name you’re considering out loud. Is it easy to pronounce? Does it sound professional and pleasant? Fun fact: Bezos originally wanted to call his company Cadabara, a play on the word “abracadabra.” But not long after, he changed it to Amazon after hearing someone accidentally call it "Cadaver."

05. Check legal restrictions

In the U.S., each state has its own set of rules and regulations for business names, so it pays to do your research before landing on a name you love. For example, most states have rules around using business entity identifiers like Inc. and LLC.

In other cases, your name can't be misleading or too similar to another existing business. It can't imply that your company is part of the federal government. Certain words, like FBI or CIA, are off-limits (for obvious reasons). The US Patent and Trademark Office database can further help you determine if your name has been trademarked.

Top online store name generators

We've touched on a few different ways to start researching online store names above, but here are a few helpful tools worth using. It can be helpful (and fun) to mix and match the results from multiple tools.

Wix's free business name generator

  1. Wix Business Name Generator - Wix’s free tool lets you search by keyword and industry type, then produces dozens of creative suggestions in seconds. You can get suggestions specifically tailored to your main business, as well as any podcasts, apps, or other properties that you manage.

  2. Namelix - Namelix creates business names based on name style (e.g., names involving real words or alternate spelling), the level of randomness you’re seeking, and brand info.

  3. Looka - Looka accepts keywords or abstract ideas (like “premium” and “ambitious”) to generate store names. It additionally lets you specify the desired length of your name.

  4. NameSnack - NameSnack generates more than 100 short, brandable business names and immediately tells you whether the name is also available as a domain.

  5. Behind the Name – This one’s not specifically a business name generator, but it’s a great brainstorming tool. It’s a searchable database of over 25,000 names from different cultures, periods, and mythologies. Search by first name, surname, or find names by searching for criteria like usage, meaning, or origin.

200 online store name ideas

Now, to really get your creativity flowing, here are some name ideas across popular retail categories. All of these first 50 online store name ideas were generated by Wix's business name generator:

Bespoke soap business

  • Clothing Boutique

  • Atlantis Vintage

  • The Clothing Station

  • Vintage Clothing Co

  • Enchanted Vintage

Handmade soap

  • Cheekily Handmade

  • Soap Nook

  • Soap Connection

  • Silkroad Handmade Soap

  • Handmade Soapful

Online seed store

  • Trendy Seeds

  • Seed Spot

  • Sunset Seeds

  • Seed Story

  • The Seed Nook

Cellphone cases and accessories

  • Action Cases

  • The Case Spot

  • Infinite Cases

  • Hyperaccessories

  • Cases Zone

Bespoke candles

  • Candela

  • Always Candles

  • Evergreen Candles

  • Top Candles

  • The Candle Dude

Dog bakery treats

  • Mystical Dog Treats

  • Treat Corner

  • Treatsy

  • Awesome Dog

  • Treat Zone

Makeup and skincare

  • New Age Makeup

  • Happily Madeup

  • Fresh Makeup

  • Neobeauty

  • Mosaic Face

T-shirt store

  • Snappy Ts

  • Tee Party

  • Shirt Shack

  • Shirtee

  • HyperT

Candy and sweets

  • Sweeten

  • The Candy Dish

  • Real Candy

  • The Truffle

  • Canyon Candies

Cards and stationery

  • Imprinted

  • Card Hub

  • Supersationery

  • Kara’s Kards

  • Insightful Cards

Here are a list of 150 more names:


  • Fashion Addict

  • Style Maven

  • Chic Boutique

  • Trendy Threads

  • Fashionista

  • Styled By Me

  • The Closet

  • Haute Couture

  • Clothes To Go

  • Wardrobe Essentials

  • Dressed To Impress

  • The Style Lab

  • The Wardrobe Whisperer

  • The Closet Curator

  • The Fashionista's Haven

  • The Dress Doctor

  • The Shoe Salon

  • The Hat Box

  • The Jewelry Boutique

  • The Sunglasses Shop

  • The Watch Gallery

  • The Beauty Bar

Home & Living

  • Home Sweet Home

  • The Home Decor Shop

  • Furniture Finds

  • Home Goods Galore

  • Kitchen Essentials

  • Bath & Body Boutique

  • Linen Lovers

  • Home Decor Haven

  • Living Room Bliss

  • Bedroom Paradise

  • Nursery Nook

  • The Home Decorista

  • The Furniture Finder

  • The Kitchen Connoisseur

  • The Living Room Bliss

  • The Bedroom Paradise

  • Outdoor Oasis

  • The Patio Party


  • The Jewelry Box

  • The Watch Shop

  • The Sunglasses Spot

  • The Hat Bar

  • The Bag Boutique

  • Shoe Heaven

  • Jewelry For All

  • Belts & Buckles Emporium

  • The Jewelry Maven

  • The Sunglasses Queen

  • The Hat Aficionado


  • Gadget Guru

  • Tech Toys

  • Tablets & More

  • Headphone Heaven

  • Speakers Galore

  • The Tech Store

  • The Computer Nerd

Gifts & Toys

  • The Gift Shop

  • Toys For All

  • Birthday Wishes

  • Holiday Gifts

  • Baby Shower Essentials

  • Wedding Favors Boutique

  • Gift Baskets Galore

Pet Supplies

  • The Pet Shop

  • The Dog Supplies Store

  • The Cat Supplies Shop

  • The Bird Supplies Emporium

  • The Fish Supplies Shop

  • Small Animal Supplies Store

  • Reptile & Amphibian Supplies

  • The Horse Supplies Store

  • The Farm Animal Supplies

  • The Wildlife Supplies Store

  • The Pet Food Store

Sports & Outdoors

  • The Sports Shop

  • Camping Gear

  • Hiking Supplies

  • Golf Equipment

  • Tennis Gear

  • Yoga Accessories

  • Running Shoes

  • Swimsuits & Gear

  • Bikes & Accessories

  • Camping Stoves & Grills

  • The Fishing Tackle Store

Food & Drink

  • The Coffee Shop

  • The Tea Shop

  • The Candy Store

  • The Ice Cream Parlor

  • The Wine Shop

  • The Beer Store

  • The Liquor Store

  • The Deli

  • The Grocery Store

  • The Farmers Market

  • The Food Delivery Service

Consumer electronics

  • Gadgets Galore

  • Tech Finds

  • Electronic Essentials

  • Digital Delights

  • Audiophile Heaven

  • Home Theater Nirvana

  • Camera Crazy

  • Gadget Guru

  • Phone Cases Galore

  • Laptop Chargers

  • Computer Accessories


  • The Book Nook

  • The Reading Room

  • Bookworm Paradise

  • Literary Haven

  • Page Turners

  • First Edition Finds

  • Rare Books

  • Textbooks Galore

  • Graphic Novels

  • Children's Books

  • Young Adult Fiction


  • The Movie Store

  • The Video Shop

  • Streaming Essentials

  • Cult Classics


  • The Record Store

  • The Music Shop

  • Vinyl Heaven

  • Digital Downloads

  • Live Music Tickets

  • Musical Instruments

  • DJ Gear

  • Headphones Galore

  • Speakers Galore


  • The Game Store

  • Board Games Galore

  • Video Games

  • Trading Cards

  • Collectibles

  • Puzzles

  • Outdoor Games

  • Party Games

  • Toys & Games

  • Sports Games

  • Casino Games

Personal Care and Beauty

  • The Beauty Shop

  • Skincare Essentials

  • Hair Care Heaven

  • Makeup Maven

  • Nail Polish Galore

  • Perfume Paradise

Tips for choosing the perfect online shop name

While technology can help kickstart your eCommerce branding process, picking the brains of real people is incredibly helpful.

Reach out to friends and family and ask them to brainstorm with you. If your business specializes in a certain product, ask people in your industry for feedback on names you’re considering or tips on how to come up with a good name. Customers, experts, and other store owners are all great resources to tap.

Also, keep the following in mind:

  • Don't hold back - No one's grading you, so start by casting a wide net and come up with as many ideas as possible.

  • Look for inspiration - Browse other online stores and read about their name origins to get your creative juices flowing. Find unique aspects of your business that you can incorporate into the name. That could be a place, how you source your ingredients, or your own personal experience.

  • Be mindful of tone - Does the potential name have a certain feel or evoke an emotion that fits with your brand?

  • Use personal details - Adding your town, first or last name, pet's name, or anything specific to you can help make the name more personal and/or help it stand out.

  • Think ahead - Names like Chewy and Wayfair are nonspecific, allowing their companies to easily expand into a range of products without undergoing a full rebrand. (It’s worth noting that though these names offer flexibility, they are still intentional. For example, Chewy alludes to the pet industry by evoking images of pets chewing on toys or eating food.)A great business starts with a great name

A great store name is memorable for customers and helps you establish a strong brand for your business. But finding the perfect name requires thought, research, and creativity. Thankfully, tools like online store name generators make the process easier—as does a little help from your network.

Before finalizing your store name, consider its potential. Will it grow with your business or limit your ability to expand? Make sure it reflects your brand’s uniqueness, both now and in the future. And don't forget—use a domain name availability checker to make sure your preferred website address is available before you commit.

Online store name FAQ

What are good store names?

Good store names are:

  • Unique: Your name should be unique so that it stands out from the competition.

  • Memorable: Your name should be easy to remember so that customers can easily find your store.

  • Relevant: Your name should be relevant to the products or services you offer.

  • Catchy: Your name should be catchy so that it grabs people's attention.

  • Positive: Your name should have positive connotations so that it makes customers feel good about your store.

How do I name my online store?

How do I create a unique store name?

What should be the name of my online store?

What's a catchy store name?

Allison Lee

Allison Lee

Editor, Wix for eCommerce

Allison is the editor for the Wix eCommerce blog, with several years of experience reporting on eCommerce news, strategies, and founder stories.

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