Online store names: 200 names for inspiration
Starting an online store is a thrilling journey, and choosing your business name is a huge first step. Finding the perfect one can be tricky since there’s a lot to consider, including who else might be using the name you like and if a related domain is available.
With a little creativity—and some helpful tools—it’s worth taking some extra time to choose the perfect name when you're starting an online store.
What makes a good online store name?
There’s a lot to consider when building an eCommerce website. Learning how to name a business is one of the first things you’ll need to tackle when starting your business. Here are some things to keep in mind when brainstorming names.
01. Keep your brand identity in mind
Your business name may reflect what you're selling, or it may not. Either way, it should clearly communicate your brand identity. The name you pick can describe the types of products you intend to sell or be connected to something meaningful to your brand. Ideally, it will do both. A great example of this is Wix merchant Izzy Wheels.
The store, founded by sisters and artists Ailbhe and Izzy Keane, offers stylish and colorful wheel covers for wheelchairs. The brand is named after Izzy, who initially sought a creative solution for personalizing her own wheelchair.
02. Make sure your domain name is available
You should always check to see if your business name is available as a domain name. You can use Wix’s free Domain Name Search to check availability and see if there are any potential conflicts with other businesses. Searching for domain names can additionally reveal alternatives and name variations.
For example, let's say you sell video games and want the name gamestore.com. That domain isn't currently available but "gamesuperstore.net" and "gamestores.biz" are both free (as of the date of this post). Also, worth nothing: Wix users get a free one-year domain name voucher with select Wix Premium plans.
03. Make it memorable
Some of the best (and most memorable) online store names are short: Amazon, WayFair, Zappos, and Chewy, to name a few. Long names can be hard to remember and may get cut off in some online spaces like social media and search result headlines.
The above business names share another common trait: they don't list a specific product or product type. Jeff Bezos, Amazon's founder, specifically chose the name Amazon—paying homage to the large river in South Africa—because he wanted his product line to be just as limitless and expansive as the river. Similarly, you should consider names that are broad enough to grow with your business, particularly if you plan to expand beyond your initial product offering.
04. Keep your online store name simple
Don't forget to say the name you’re considering out loud. Is it easy to pronounce? Does it sound professional and pleasant? Fun fact: Bezos originally wanted to call his company Cadabara, a play on the word “abracadabra.” But not long after, he changed it to Amazon after hearing someone accidentally call it "Cadaver."
05. Check legal restrictions
In the U.S., each state has its own set of rules and regulations for business names, so it pays to do your research before landing on a name you love. For example, most states have rules around using business entity identifiers like Inc. and LLC.
In other cases, your name can't be misleading or too similar to another existing business. It can't imply that your company is part of the federal government. Certain words, like FBI or CIA, are off-limits (for obvious reasons). The US Patent and Trademark Office database can further help you determine if your name has been trademarked.
Top online store name generators
We've touched on a few different ways to start researching online store names above, but here are a few helpful tools worth using. It can be helpful (and fun) to mix and match the results from multiple tools.
Wix Business Name Generator - Wix’s free tool lets you search by keyword and industry type, then produces dozens of creative suggestions in seconds. You can get suggestions specifically tailored to your main business, as well as any podcasts, apps, or other properties that you manage.
Namelix - Namelix creates business names based on name style (e.g., names involving real words or alternate spelling), the level of randomness you’re seeking, and brand info.
Looka - Looka accepts keywords or abstract ideas (like “premium” and “ambitious”) to generate store names. It additionally lets you specify the desired length of your name.
NameSnack - NameSnack generates more than 100 short, brandable business names and immediately tells you whether the name is also available as a domain.
Behind the Name – This one’s not specifically a business name generator, but it’s a great brainstorming tool. It’s a searchable database of over 25,000 names from different cultures, periods, and mythologies. Search by first name, surname, or find names by searching for criteria like usage, meaning, or origin.
200 online store name ideas
Now, to really get your creativity flowing, here are some name ideas across popular retail categories. All of these first 50 online store name ideas were generated by Wix's business name generator:
Bespoke soap business
The Clothing Station
Vintage Clothing Co
Silkroad Handmade Soap
Online seed store
The Seed Nook
Cellphone cases and accessories
The Case Spot
The Candle Dude
Dog bakery treats
Mystical Dog Treats
Makeup and skincare
New Age Makeup
Candy and sweets
The Candy Dish
Cards and stationery
Here are a list of 150 more names:
Styled By Me
Clothes To Go
Dressed To Impress
The Style Lab
The Wardrobe Whisperer
The Closet Curator
The Fashionista's Haven
The Dress Doctor
The Shoe Salon
The Hat Box
The Jewelry Boutique
The Sunglasses Shop
The Watch Gallery
The Beauty Bar
Home & Living
Home Sweet Home
The Home Decor Shop
Home Goods Galore
Bath & Body Boutique
Home Decor Haven
Living Room Bliss
The Home Decorista
The Furniture Finder
The Kitchen Connoisseur
The Living Room Bliss
The Bedroom Paradise
The Patio Party
The Jewelry Box
The Watch Shop
The Sunglasses Spot
The Hat Bar
The Bag Boutique
Jewelry For All
Belts & Buckles Emporium
The Jewelry Maven
The Sunglasses Queen
The Hat Aficionado
Tablets & More
The Tech Store
The Computer Nerd
Gifts & Toys
The Gift Shop
Toys For All
Baby Shower Essentials
Wedding Favors Boutique
Gift Baskets Galore
The Pet Shop
The Dog Supplies Store
The Cat Supplies Shop
The Bird Supplies Emporium
The Fish Supplies Shop
Small Animal Supplies Store
Reptile & Amphibian Supplies
The Horse Supplies Store
The Farm Animal Supplies
The Wildlife Supplies Store
The Pet Food Store
Sports & Outdoors
The Sports Shop
Swimsuits & Gear
Bikes & Accessories
Camping Stoves & Grills
The Fishing Tackle Store
Food & Drink
The Coffee Shop
The Tea Shop
The Candy Store
The Ice Cream Parlor
The Wine Shop
The Beer Store
The Liquor Store
The Grocery Store
The Farmers Market
The Food Delivery Service
Home Theater Nirvana
Phone Cases Galore
The Book Nook
The Reading Room
First Edition Finds
Young Adult Fiction
The Movie Store
The Video Shop
The Record Store
The Music Shop
Live Music Tickets
The Game Store
Board Games Galore
Toys & Games
Personal Care and Beauty
The Beauty Shop
Hair Care Heaven
Nail Polish Galore
Tips for choosing the perfect online shop name
While technology can help kickstart your eCommerce branding process, picking the brains of real people is incredibly helpful.
Reach out to friends and family and ask them to brainstorm with you. If your business specializes in a certain product, ask people in your industry for feedback on names you’re considering or tips on how to come up with a good name. Customers, experts, and other store owners are all great resources to tap.
Also, keep the following in mind:
Don't hold back - No one's grading you, so start by casting a wide net and come up with as many ideas as possible.
Look for inspiration - Browse other online stores and read about their name origins to get your creative juices flowing. Find unique aspects of your business that you can incorporate into the name. That could be a place, how you source your ingredients, or your own personal experience.
Be mindful of tone - Does the potential name have a certain feel or evoke an emotion that fits with your brand?
Use personal details - Adding your town, first or last name, pet's name, or anything specific to you can help make the name more personal and/or help it stand out.
Think ahead - Names like Chewy and Wayfair are nonspecific, allowing their companies to easily expand into a range of products without undergoing a full rebrand. (It’s worth noting that though these names offer flexibility, they are still intentional. For example, Chewy alludes to the pet industry by evoking images of pets chewing on toys or eating food.)A great business starts with a great name
A great store name is memorable for customers and helps you establish a strong brand for your business. But finding the perfect name requires thought, research, and creativity. Thankfully, tools like online store name generators make the process easier—as does a little help from your network.
Before finalizing your store name, consider its potential. Will it grow with your business or limit your ability to expand? Make sure it reflects your brand’s uniqueness, both now and in the future. And don't forget—use a domain name availability checker to make sure your preferred website address is available before you commit.
Online store name FAQ
What are good store names?
Good store names are:
Unique: Your name should be unique so that it stands out from the competition.
Memorable: Your name should be easy to remember so that customers can easily find your store.
Relevant: Your name should be relevant to the products or services you offer.
Catchy: Your name should be catchy so that it grabs people's attention.
Positive: Your name should have positive connotations so that it makes customers feel good about your store.
How do I name my online store?
Here are some tips on how to name your online store:
Start by brainstorming a list of potential names.
Consider your target audience. What kind of names would they be drawn to?
Use keywords that are relevant to your products or services. This will help people find your store when they search online.
Make sure your name is easy to spell and pronounce. You don't want customers to have trouble remembering your name.
Register your domain name as soon as possible. This will prevent someone else from taking it.
How do I create a unique store name?
Here are some tips on how to create a unique store name:
Use a combination of words and phrases. This will make your name more memorable.
Use a creative spelling or pronunciation. This will help your name stand out from the competition.
Use a word that isn't already in use by another business. You can use a trademark search tool to check for existing businesses with the same name.
What should be the name of my online store?
The name of your online store should be something that you're happy with and that you think will represent your business well. It's important to choose a name that's relevant to your products or services, easy to remember and unique.
What's a catchy store name?
A catchy store name is one that's easy to remember and that sticks in people's minds. It's often a short, simple name that's easy to pronounce and spell. A catchy store name can help to attract customers and make your business more memorable.
Editor, Wix for eCommerce
Allison is the editor for the Wix eCommerce blog, with several years of experience reporting on eCommerce news, strategies, and founder stories.