Knowledge is power: this rule is true for all things in life, and your website is no exception. In order to optimize your online presence, you must know your audience and understand what they’re looking for. It will help you shape your voice, address your visitors’ needs, improve your content and of course, at the end of the day, make sure search engines give you the ranking you deserve. The ultimate platform to analyze your traffic? Google Analytics.
We understand that just by hearing the words Google and Analytics, some of you already started to sweat. Luckily, the mission of this blog is not only to help you easily create a stunning website, it’s also to make sure you master all the tools to help you along the way.
Today, we shed light on the complex world of online stats and show you exactly how to use Google Analytics, once and for all. A few lines for you to read, a huge step for your website optimization.
The first thing you want to understand when analyzing your traffic is who your visitors are and how they are consuming your content. And who better than Google can answer that? In the Audience section of the platform, you’ll find tons of useful insights regarding that matter. Here’s a breakdown of the different information you can use:
Naturally, before you start digging into your visitors’ details, you’ll want to check the amount of traffic coming in. After all, this is how you measure your site’s success:
Now that you know the big picture, it’s time to discover what these people are actually doing on your website. Google is closely watching your audience’s behavior in order to understand the quality of your content. The following insights are the most important:
The better these parameters are, the more like it is that a Search Engine will consider your content valuable – #Victory.
All right, let’s get to the serious part. If you want to speak to your audience using the right voice, you better know who they are. For instance, you’ll address teenagers differently than you would address seniors. You’ll also adapt your writing according to the local language. Locating your audience will help you focus your marketing effort in the right area and shape your visual identity in general. You get the point: a financial consulting business in Paris will look and sound totally different than an organization for cuddling in Alabama – yes, it’s a real thing. You can Google it. In order to make sure you’re reaching the right target audience (and doing so in the best possible way), there are two critical parameters you should check out:
Knowing your audience is good. Knowing where they are coming from is even better. When we say coming from, we are not referring to the physical location but rather, the online source that brought them to you. Are you a killer Facebook player or an SEO master? Is your newsletter bringing most of your traffic or are your ads rocking the Web? Well, there is only one place to get those answers: The acquisition section of Google Analytics. The seven main traffic sources are detailed there:
Almost there! Let’s just quickly understand the behavior section before we call it a day. This category shows you what page of your website is the most successful. Is your homepage a hit or are your products shining? The Behavior category shows you the pages that bring you traffic broken down by order. For bloggers, this is where the gold lives since they can accurately learn what articles (or topics) are the most successful – in the long and the short run. Understanding what your most successful pages are will help you manage the amount of effort you should put on each section of your website and nailing your SEO (Search Engine Optimization).
Needless to say that if this article provided you with a lot of very (very) valuable information, Google Analytics can help you reach a level of accuracy that you’ve had only dream of. You can go and explore the conversions section to set goals for your website, discover what browsers or devices your audience uses, or even watch in real time the visitors who enter and leave your website. The possibilities are almost endless!
Want to be an online master? Create your own stunning website!
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