Was your New Year’s resolution to amp up your business? Great, because now’s the time to make sure your marketing strategy is up to speed with the latest trends. These days, businesses have learned that “old-school” marketing techniques like direct mail and newspaper ads are not the best way to attract new clients. You’re better at creating engaging, funny or useful online content designed with your target market in mind.
Sounds simple enough, right? In the industry, this is known as “inbound marketing” and it has proven pretty darn effective at boosting sales! We’re going to walk you through what you need to know about inbound marketing and teach you how to start doing it on your own. The truth is that it’s simple and — chances are — you are already doing a bit of it!
Inbound marketing is a strategy for attracting new business by creating content that’s designed specifically for members of your target market. It includes building a website filled with great content, publishing compelling posts on your blog or social media channels and boosting your website’s rank on Google (otherwise known as SEO.) Create something compelling that brings you clients and you’ve become an inbound marketer! Done well, it will enable you to earn the trust and loyalty of customers for years to come.
Looking for some ideas on how to implement a killer inbound marketing strategy? Here are 10 ways to use inbound marketing in your business:
Since inbound marketing is all about creating content that your users will love, find interesting and want to read more of, it goes without saying that you’ve got to know your audience! The first step in mastering inbound marketing is taking the time to get to know your target market. Find out what their interests are, what they find funny, where they shop, what websites they visit and which social media platforms they use. Armed with an in-depth understanding of your potential clients, you will be that much closer to knowing how to create content they’ll enjoy.
All it takes is one tweet, one hashtag or a 5-second visit to your website for a user to decide whether or not you offer something they might want. To attract and retain the attention of your potential clients, use the language and terms that they’re used to hearing. Even if they’re selling similar products, a business that markets to tech-savvy twenty-somethings should use very different language, images and platforms than a business looking to sell to a crowd in their retirement years. Utilize what you’ve learned about your potential clients in step one to create content that’s right up their alley.
One of the best ways to establish your reputation and answer your users’ questions is to optimize your website for Google. If your website is the first result when one of your potential customers is searching for something online, you can earn their trust in a heartbeat. Let YOUR website be the answer to their query! Here are some SEO tips on how to optimize. And no, you don’t need to be a pro to do SEO for your website.
A well-written blog is one of the best ways to attract new visitors to your website. In order to get found by the right prospective customers, you must create educational content that speaks to them and answers their questions. No matter what industry, share your expertise and have fun with it!
In addition to publishing great blogs on your own site, you should also try and publish guest posts on other popular blogs. Guest blogging is a great way to capture the attention of new members of your target audience who might otherwise never have heard of you or your business.
While researching your target market, you probably got a sense of where your customers are hanging out online. Are they perusing pics on Pinterest or busy planning their dream crib on Houzz? To get the best bang for your buck, focus your efforts on creating posts and interacting with users on the social media platforms where your clients are already gathered.
Everyone likes a little bit of attention and TLC. Whether through a live chat feature on your website or in a discussion on social media, you want to take the time to communicate with your customers. This will help you get to know them, make you feel more accessible and go a long way in helping you earn their trust.
A CRM (short for Customer Relationship Management) is a system that businesses use to track their clients and keep track of basic facts like address and phone as well details about the relationship with each contact. To effectively practice inbound marketing, you want to learn as much as you can about every past and potential customer and keep track of it in a CRM. Collect information about each of your contacts, writing down what they’ve purchased, how they know you and even specifics like their favorite color, birthday or age group. Then, you can group your contacts according to different parameters. Want a CRM that works perfectly with your website? Try out Wix Contacts.
eNewsletters are another great way to reach your potential clients with content that’s tailored to their interests. With the help of your CRM, you can send out different newsletters to different groups of contacts so you can provide each customer with the content that is likely to catch their eye. Want an easy way to send out mass newsletters to different segments of your market? Be sure to try out Wix ShoutOut!
Another great way to hook customers on your product or service is to let them try it out for free. To entice new customers offer a first month free or a one-hour free consultation. For example, if you have a Wix website, you can add a lightbox that pops up and invites new visitors to take advantage of your freebie. If you believe in your what you’re selling then a free trial will let your product or service speak for itself! Your customers will be grateful, and moreover they’ll be hooked.
Ready to lure in new business? Start by creating a website with Wix!
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