Ask any marketer and they’ll tell you: the first crucial step in establishing a professional online presence is having a great website. But if you really want to generate leads, referrals and sales – a killer landing page is the answer. Luckily, the Wix website builder makes it easy with completely customizable free landing page templates.
Ready to get more eyes on your next campaign? We’ve got you covered. Check out our extensive eBook on how to create a landing page:
Landing pages look just like any other website but they operate a bit differently. In the online marketing industry, landing pages are used to drive visitors towards conversion by getting them to click through to a specific action. Whether that action is making a purchase in your online store, subscribing to your newsletter, or countless other actions, a good LP can hugely up your chances of success. As opposed to a full-blown website, a landing page is a single page with a highly specific target: getting visitors to click through to your end goal.
You can start with this stunning Product Landing Page Template:
In order for the landing page to actually fulfill its purpose, you need to drive traffic to it. This can be done in a few different ways:
These are all good methods to drive traffic to your landing page, but now you need to think about where to send visitors once they clicked on your page. We mentioned before that the ultimate goal of a landing page is to get viewers to click, but where is that click taking them? Will they be redirected to a shopping cart? A registration form? An inner page within your website? Think carefully about the next step and create an easy path for viewers to get there with a single click.
Here is an example of a Landing Page we created to inform our users of our cool animation feature. For more inspiration check out Wix’s Landing Pages board on Pinterest:
If you’re convinced that landing pages can improve your online presence, go ahead and create one! Wix has many landing page templates that were designed specifically to help you generate clicks. Choose the theme or the design that best relates to your field and simply add your own images, text and links.
Here are the main points to keep in mind when creating a landing page:
Here’s the step by step checklist for how to create your landing page:
Expert tip: One of the greatest advantages of landing pages is that they are relatively easy to make. This means you can actually create more than one landing page and test the performance of more than one design. Testing landing pages is a crucial technique in professional online marketing. It can teach you a lot about your target market and help you focus your messaging in the future.
If you want to strengthen your online presence, check out our extensive eBook on how to create a landing page.
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