We’ve seen tons of Wix websites with absolutely no geographical information – not even “vague” regional search terms. Many of you are small business owners: photographers, designers, restaurant owners, marketing agencies, medical facilities and so on. Drive more relevant traffic to your flash website, and attract people who will actually take action and give you business!
3 Reasons to Add Your Physical Location to Your Business Website:
1. Users search for local businesses.
Your target market is probably more likely to search for “your-location your-product” than “your-product”. For example, “Chicago wedding photographers” makes more sense as a search term than just “wedding photographers”.
2. You’ll build customer trust.
Letting customers know where you’re actually located adds credibility to your website or business. Otherwise, you’re just a vague concept floating around on the internet. Include your physical location so that visitors can place you in their minds.
3. You may improve your rating in search engines.
It has been argued that including a physical address can boost Google’s trust in your website. This has not been proven to be an indisputable fact, but there is some evidence indicating that having a real world, verifiable address on your website boost your site’s credibility according to Google, which DOES impact your ranking. Read more in this article at SearchEngineLand.
4 Ways to Make a Website Geo-Friendly:
Tip #1: Add your postal address to your site’s pages
Depending on what you’re offering, it may be useful to include your postal address to as many pages of your site as possible. If you’re using mini-pages, add it to your main page’s content so that it’s seen throughout your site.
Tip #2: Add location keywords to your title, description and headers
Your website’s title and description should contain “vague” regional terms – as well as some well-placed headers. Check out earlier posts on the Wix Design Blog on how to change your website’s title and description and making the most of header tags.
For example, Blaine Photography, a team of California wedding photographers, added regional keywords to their page headers. Notice the meta title of their site as well, as it shows up at the top of your browser – another source of valuable SEO juice!
Tip #3: Add a Google Map Widget
In the website builder, go to Widgets > Google Maps. Click to enter your real physical address. Now users on your site can easily pinpoint your precise location.
Tip #4: Add your site to Google Places
Google Places (formerly known as Google’s Local Business Center) is a free service offered by Google that allows you to control how your site appears in Google maps. This is a great opportunity to have further control of how your site appears to users who search for you based on location keywords. Yahoo! Local is also worth taking a look at. Also, Insider Pages will post your listing on Ask.com. You need to sign up for free accounts with all of these sites to get listed. It’s worth it.
Take control of your business’ success by making it easier for your target audience to locate you!