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Wix Studio: Top 5 features for SEOs & digital marketers

An image of Mordy Oberstein, accompanied by various search-related iconography

Wix Studio (launched in October 2023) brings a lot of new capabilities to a lot of different types of people across the web. From designers to developers to content creators and beyond, there’s a lot to explore. 

While there’s been a lot written about Wix Studio, I’d like to dive into the platform from the perspective of a digital marketing agency. 

Let’s take a look at the Wix Studio features that might be the most valuable for those working at scale, managing teams, projects, and clients, and creating high-performing websites.

Table of contents:

What is Wix Studio?

For the record, I promise this H2 is not here for some absurd SEO reason—rather, it’s here because this may be your first introduction to Wix Studio. 

Wix Studio is an advanced web builder created specifically with agencies and enterprise-level companies in mind. The platform offers both advanced customization as well as project management capabilities. 

We built it to address the needs of large to enterprise-level businesses, as well as the needs of agencies and large in-house teams looking to manage a project (if not multiple projects) at scale and with less friction. 

To that end (because my intention is not to write a bunch of marketing mumbo-jumbo), Wix Studio enables you to:

  • Customize a site’s CSS 

  • Create custom breakpoints and design with pixels

  • Leverage hundreds of APIs

  • Create code within the Wix Studio IDE or connect a site to GitHub

  • Collaborate with multiple teammates on a canvas in real-time 

How is Wix Studio different from Wix? 

In short, Wix Studio offers a more advanced editor geared toward web professionals. It also offers a business manager meant specifically to help agencies and enterprise teams oversee sites, projects, clients (in the case of agencies), team members, etc. 

At the same time, Wix Studio is built on the Wix infrastructure. This means that all of Wix’s advantages get carried over to Wix Studio as well. This includes: 

All of the foundations—from performance to security to SEO—that are embedded into Wix are part of Wix Studio, with the added power of the Wix Studio editor, business manager, and way too much more to cover right now (but if you want to learn more, check out the Wix Studio Academy). 

For now, I’ll highlight some of Wix Studio’s functionality that was designed to make work easier for digital marketers and SEOs. 

Wix Studio features for SEOs & digital marketers

For agencies, more efficiency means more ROI. The following Wix Studio features can help you work more efficiently across all your clients:

  • Custom reusable templates (and site sections)

  • Advanced permissions settings and team management

  • Client management kit

  • AI-powered responsive sections

  • Reusable apps and widgets

  • Bonus: The Wix Studio AI Assistant

01. Custom reusable templates (and site sections)

Whether it’s a landing page or a category page, creating something that performs well can take a lot of refinement. Getting to the point where you’ve nailed the formula for a certain page type, template, etc. can legitimately be the culmination of years of trial and error. 

This is why when we, as marketers, find something that works, we tend to stick with it. 

In Wix Studio, you can take your winning formula and reuse it across any and all of your clients via custom templates. Custom templates work at the site level, meaning that you can reuse a template you created for one client by repurposing it for another. 

The custom templates section of the Wix Studio dashboard, showing a list of templates.
Custom templates are stored in a library within the main Wix Studio dashboard.

In addition, SEOs and digital marketers are often looking to templatize an element or page of a site. For example, if you have the perfect conversion-oriented landing page for a SaaS product, you want to be able to replicate that across any applicable clients. This is where creating custom reusable sections of a site comes in. 

Wix Studio lets you create a library of reusable page sections. 

The assets library in the Wix Studio editor showing templates for page sections, like the footer, or a repeater.
When working on a client’s site, you can pull in saved assets that you’ve used across any number of projects.

In our example of the perfect LP for a SaaS product, you can save the sections that matter to you as a reusable asset. Then when you have the next client, you don’t need to start from scratch. You can simply import those site section assets and recreate your perfect LP in a matter of a few clicks. 

As another example, say you like to have a design asset that lists the local business’s total number of locations, number of clients served, and number of years in business (or whatever). You can save that asset and add it to a similar client’s local landing pages without having to rebuild it. All you’d have to do is align the numbers to that specific business. 

There’s an endless number of ways you can use Wix Studio’s custom reusable templates. The bottom line is that you can take site elements that work (and even recreate pages) and replicate them on your other clients’ sites, saving you time and letting you work with greater scalability. 

Here’s more on how you can get started creating reusable custom templates and custom reusable sections with Wix Studio.

02. Advanced permissions settings and team management

If a variety of your team members also work on a client’s site, then the ability to set specific permissions can help you better manage the project while providing the client with a sense of security. 

Wix Studio gives you in-depth control over what team members can (and can’t) do on a client’s site. 

To start, you can assign general user profiles to members of your team. For example, if a team member is only working within the CMS, you can assign them the “Content Writer” role so they can edit any of the text, links, and media, but not make wider site changes. 

User permissions settings in Wix Studio, showing the “admin,” “website manager,” “website designer,” “back office manager,” and “content writer” roles.
Get started setting team member permissions by seeing if one of the broader profiles in Wix Studio fits your needs.

You can also create a custom role to get more granular about what team members can access on the site. 

The “create new role” button in Wix studio permissions settings. Underneath, it says “Need a custom role? Pick and choose permissions to suit your needs.”
Create a custom role for your team members to set more granular permissions.

For example, you can create custom permission settings that dictate whether or not a team member will be able to:

  • Manage social posts from the site

  • Access SEO tools

  • Create and manage emails or coupon codes

  • Manage the client kit

  • Create, delete, or modify CMS collections 

  • Publish or edit blog posts 

  • Create custom code 

  • Access the alternate versions of the site in other languages

  • Etc. 

The specific team permissions for blog pages as found within Wix Studio.

Within the Wix Studio editor, you can even assign which static pages a team member can or can’t edit

The page-level static page permissions panel within Wix Studio

03. Client management kit 

As an SEO, I know that client relations can make or break your agency’s success. That’s why Wix Studio’s client management tools—specifically the client feedback tool and the client hand-off kit—are some of my personal favorites.

Client feedback tool

The feedback tool allows you to invite a client to offer feedback directly on the site itself, but without altering the work you did on the site. It’s almost like using the comment feature on platforms like Figma. 

The “get client feedback” pop up in the Wix editor, showing a field for a message and a recipient email address.
Collect client feedback directly on editor pages using Wix Studio.

  • If you’re a content marketer or an SEO, this can save you from having to either run through the site with the client or decipher exactly what the client is looking for. 

  • Clients won’t have to take screenshots and try to explain to you via email. 

So at a minimum, you’re making it easier for the client to give you feedback, which is not only better for your overall relationship, it’s better for your business over the long term.

A screenshot of a web page with an example comment from a client.
Wix Studio’s feedback tool allows clients to leave comments efficiently.

Once a client leaves feedback, you’ll get a notification and be able to manage any comments within a unified dashboard. 

A screenshot of the client feedback section of the Wix studio dashboard.
You can manage client feedback directly in the Wix Studio dashboard.

Client kit

I tend to provide a wealth of resources when handing SEO tasks off to clients. I’ll often send a report, a list of “SEO reading material” to help the client contextualize things, and even Loom videos showing them how to implement my recommendations.

Wix Studio’s client kit lets me upload everything to one place. And when the client logs into their account, they’ll immediately see the resources in their own dashboard. 

The Wix Studio dashboard for a client, showing a section titled “personalized resource kit” with various assets.
The Wix Studio client kit enables you to upload any resource you’d like into one central dashboard.

In addition to uploading whatever you’d like, you can connect your Wix Studio account with Google Drive and simply import documents directly from there. 

Once you’ve uploaded assets to your Wix Studio account, you can simply select them from your library to add them to a specific client’s kit. This is helpful if you have designated resources to share with your clients at various stages (e.g., new client onboarding, quarterly updates, etc).

04. AI-powered responsive sections

“Does content display well for mobile devices when viewed on them?” This is one of the questions Google asks when assessing page experience. Moving beyond Google, designing a mobile-friendly site can lower bounce rates, enabling you to better drive conversions for your business (or client’s business). 

Wix Studio helps you build responsive websites that provide a fluid, intuitive experience for your mobile device users. The built-in AI responsiveness tool enables you to create responsive functionality with a single click. 

When you select a page section within the Wix Studio editor, an “AI” icon will appear (shown below). Click on it to automatically create a responsive design for that section. 

The AI Responsiveness tool as seen within the Wix Studio editor

You can apply the tool to every breakpoint, to a specific section, or solely to the mobile version. 

If you like the design, simply click to accept it. You can reject it and run a new implementation as many times as you like. Or, you could abandon the AI recommendations altogether and manually adjust the page to your preferred responsiveness.

If you’re adjusting responsiveness manually, page elements can be set to various behaviors to ensure they function correctly:

Settings in the Wix Studio editor showing a flied for “responsive behavior” with a dropdown set to “scale proportionally.”

Text is automatically set to scale in proportion, but you can customize it here, too. 

The settings to customize text scaling within the Wix Editor, showing scaling set from 38 to 6 as an example.

But again, the AI solution makes responsiveness more accessible and can make the process far more efficient. For more information on these options, reference our knowledge base guide on building a responsive site on Wix Studio

05. Reusable apps and widgets

Similar to replicating custom themes and site elements across your client’s websites, Wix Studio lets you create reusable apps and widgets via Wix Blocks

With Wix Blocks, you can build anything from a simple list widget to a custom dynamic element (like a countdown clock or mortgage calculator).

An example of a templated Widget within Wix Blocks.

You can start a build from scratch or use one of the various templates available. 

The Wix Studio app and widget template library

Once you’ve started, you can insert various elements and make a variety of adjustments using the “Add” panel (shown below). You can do things like add text, insert buttons, change layouts, embed media, and so on with ease. So even if you are using a template, you can adjust the app or widget to your liking. 

The Wix Blocks “Add Panel”

If you already built apps and want to pull them into a new application, you can use the embed functionality.

The embed settings in the Wix Blocks editor.
The Wix Blocks Add Panel enables you to embed code to build apps or widgets.

You can build an app or widget once and reuse it for other clients’ sites. In this way, all you’d most likely have to do is adjust some design elements or small functionality changes and you’re all set. 

It’s really a matter of efficiency and getting the maximum value for your efforts. Build an app or widget once; reuse it multiple times across multiple clients. You can even sell the apps you build to other Wix Studio users.

Bonus: The Wix Studio AI Assistant

For those that code, Wix Studio has its own IDE that enables you to add code to the backend (and more complex code to the frontend than the editor itself allows for). 

Built into the Wix Studio IDE is the Wix AI Assistant, which can aid professionals that are already proficient at coding but is invaluable for those who dabble. 

You can use the AI Assistant to both create code or fix code that isn’t working the way you intended. 

The Wix AI Assistant, showing options to generate code, fix code, or look up documentation.

In the example below, I asked the AI Assistant to create basic code for an accordion:

Instructions from the Wix AI Assistant on how to create an accordion using Velo.

Not only do I get the basic code, the AI Assistant also gives me guidance on how to go about implementing it: 

Explanations from the Wix AI Assistant about how the code functions.

If I get stuck here, I can just go back and ask a follow-up question. 

In the case of fixing code, I purposefully botched some FAQ structured data markup. The AI assistant had no issue realizing that I had set the “type@” to “FAQ” when it should have been “FAQPage”: 

The Wix AI Assistant stating that it changed the @type from “FAQ” to “FAQPage”.

This powerful tool can make your processes a lot more efficient and embolden you to try new things when working with a client that you wouldn't have otherwise taken on. 

Wix Studio is the best of Wix for agencies and enterprise businesses

There are so many possible use cases for the Wix Studios features listed above. I tried to offer the general gist of things to show you how some of the elements are relevant to digital marketers of all types. 

In addition to that, Wix Studio incorporates the best of Wix. This means you have enterprise-grade security, 99.9% uptime, and… all of the SEO, marketing, and analytics tools Wix offers. 

Specifically, this means Wix Studio comes with: 

  • Automated structured data for blog pages, products, courses, etc.

  • One-click indexation status inspection

  • A full suite of analytics and sales reports

  • Native integrations with Google Merchant Center, Google Tag Manager, Amazon, etc. 

  • Access to tools like Semrush, SE Ranking, Klaviyo, and much more

The platform has evolved into a multi-layered ecosystem—explore these capabilities to see how they can help you accomplish more for your clients. 


mordy oberstein

Mordy is the Head of SEO Branding at Wix. Concurrently he also serves as a communications advisor for Semrush. Dedicated to SEO education, Mordy is one of the organizers of SEOchat and a popular industry author and speaker. Twitter | Linkedin


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