Routing: run multiple websites under one corporate domain
Updated: 4 days ago
Most organizations outgrow the one domain, one site model long before their tools do. The blog runs on one platform, events on another and careers on a third, and every new microsite gets its own subdomain or a separate URL that pulls visitors away from the main brand.
Website routing in Wix Enterprise runs multiple websites under one domain. A single corporate address like company.com serves multiple Wix sites, microsites and even external URLs through paths, while visitors see one consistent brand.
Here's how routing works, how it supports global targeting and phased migration, and where it fits across your enterprise websites. The full feature spotlight is below if you want the two-page version.
Table of contents
One domain, many sites
Multisite consolidation: host multiple Wix and non-Wix experiences under one main domain using paths such as company.com/blog or company.com/events.
URL masking: show content from another Wix site while your main domain stays in the browser, so visitors see one brand instead of multiple URLs.
External redirects: send traffic from extra domains or outdated URLs to the correct destination to maintain SEO and avoid broken links.
Hybrid infrastructure: serve some paths from external cloud providers while Wix runs specific sections, like campaigns, product launches or microsites.
Routes live in the enterprise dashboard, where each one lists its URL, destination type and destination sites. Visitor routing sits on the Manage capability page alongside domain management.
Routing for global targeting
Routing also serves as the backbone for localized experiences and international SEO. Geo redirects send visitors to the most relevant regional site, such as French visitors to company.com/fr. Route groups manage language versions of the same intent, such as /about-us and /a-propos, each with its own content and assets. Hreflang tags apply automatically to regional versions. The geo routing deep dive covers regional rules in more detail.
Faster launches and phased migration
Marketing teams launch time-sensitive campaign or event sites without waiting for complex DNS changes or IT tickets. Departments and business units manage their own Wix sites while everything sits under one trusted corporate URL.
Routing also lowers the risk of a platform move. Build new pages in Wix Enterprise and route them into an existing site or legacy stack during a phased migration, instead of switching everything at once.
How routing fits each enterprise use case
Company websites
Brand, product, careers and campaign sites owned by different teams sit under one corporate domain, so each team ships on its own schedule and visitors see one brand. See how it works across company websites.
Partner websites
Partner sites often run on their own domains through domain management. Routing fits the corporate side of the program, keeping partner recruitment pages, program information and campaign microsites under the brand's main domain. See how it works across partner websites.
Customer websites
Customer sites live on each customer's own address, so the fit here is the platform's own web presence. A software platform keeps its marketing site, campaign pages and microsites under one domain, even when sections run on different stacks. See how the customer website offering works on customer websites.
Preview the full spotlight
The Routing feature spotlight covers content architecture, global targeting and team benefits on two pages.
Key takeaway
Routing gives every team its own site and gives visitors one domain. You consolidate the brand without forcing every team onto one site.
About Wix Enterprise
Wix Enterprise is the enterprise web platform for organizations that want to move fast. Routing, domain management and geo routing bring every site under a unified domain strategy while teams keep managing their own destinations. Book a demo to plan your domain architecture.
FAQ
Can multiple websites run under one domain?
Yes. Routing serves multiple Wix sites, microsites and external URLs under one corporate domain through paths such as company.com/blog or company.com/events.
Can routing include pages that aren't built on Wix?
Yes. Hybrid infrastructure serves some paths from external cloud providers while Wix runs specific sections.
Does routing help with a phased migration?
Yes. Build new pages in Wix Enterprise and route them into an existing site or legacy stack while the rest of the migration continues.
How does routing affect SEO?
External redirects send traffic from extra domains or outdated URLs to the right destination to maintain SEO and avoid broken links, and hreflang tags apply automatically to regional versions.
