Brand kits: update your design system once and every site follows
Updated: 4 days ago
Brand guidelines change. A refreshed palette, a new primary typeface, a button color that tested better. Across a portfolio of separately built sites, each change becomes a ticket per site, and the sites that miss the update drift further from the brand every quarter.
Brand kits in Wix Enterprise give you one place to define the design system behind every site. Set colors and typography once, connect sites and templates to the kit and push updates across the portfolio from a single source of truth. Core styles stay locked in the editor, so local teams build freely on a foundation they can't accidentally change.
Here's how brand kits work, who controls what and where they fit across your enterprise websites. The full feature spotlight is below if you want the two-page version.
Table of contents
How brand kits work
A brand kit holds your color palette and text styles. Every site connected to it inherits those site styles automatically, so a new site starts on brand from its first page. When the kit changes, the update pushes to all connected sites at once.
The practical difference is time. Updating a primary button color or a typeface across a whole portfolio takes minutes from the kit, instead of the hours or days it takes site by site.
Brand kits sit with custom templates, the shared CMS and the media library on the Build capability page. Templates carry layout and structure, and the brand kit carries the visual system those templates use.
Who controls what
Brand kits split the work between the people who own the brand and the people who publish locally.
Enterprise web admins manage the brand kit centrally, push design system updates to every connected site and lock core site styles from unauthorized changes.
Local site owners add their own text, images and pages without configuring a design system, and their sites stay current with corporate identity automatically.
Locked properties protect the brand foundation while content tools stay flexible. Local teams still decide what goes on the page.
Why it matters as your portfolio grows
Every new site is another place the brand can drift. With connected site styles, growth doesn't add design maintenance. The hundredth site picks up the same colors and type as the first, and the next brand refresh reaches all of them in one update. Marketers launch new pages faster because the design system underneath is already correct and locked.
How brand kits fit each enterprise use case
Company websites
Brand, sub-brand and regional sites share one visual identity without a central team rebuilding each one. When the brand evolves, every connected site moves with it. See how it works across company websites.
Partner websites
Dealers, franchisees and agents get a site that looks like the parent brand from day one, then add the local content that wins their customers. Partners keep control of their content while core styles stay consistent across the network. How to keep thousands of external websites on-brand covers the wider operating model, and the partner websites page shows the full program.
Customer websites
Customer websites carry each customer's own brand, so the fit here is narrower. For a software platform, brand kits keep your own web properties consistent, while customers own the look of the sites they launch and connect to your platform. See how the offering works on customer websites.
Preview the full spotlight
The Brand Kits feature spotlight lays out the controls, roles and benefits on two pages.
Key takeaway
Brand kits turn a brand refresh from a site-by-site project into one update. Admins keep the foundation locked, and local teams keep building.
About Wix Enterprise
Wix Enterprise is the enterprise web platform for organizations that want to move fast. Brand kits, custom templates and shared content keep every site consistent while teams launch on their own schedule. Book a demo to see a brand kit update roll out across a portfolio.
FAQ
What is a brand kit in Wix Enterprise?
A brand kit defines a brand's colors and typography once and connects them to sites and templates. Connected sites inherit those styles, and updates push to all of them at once.
Can local teams change locked brand styles?
No. Core styles stay locked in the editor, so local teams add text, images and pages without altering the brand foundation.
How fast does a brand update reach every site?
Updating a color or typeface across the whole portfolio takes minutes from the brand kit, instead of the hours or days it takes to update each site by hand.
How are brand kits different from multisite networks?
Brand kits control the visual system: colors and text styles. Multisite networks connect sites to a master template so layout, structure and code updates roll out as well. They solve different layers of the same problem.
