Approval workflows: one review path for every site change
Updated: 4 days ago
Most enterprise site changes don't stall at the edit. They stall in the review: a screenshot in an email thread, a comment lost in chat, a spreadsheet tracking who signed off. When Legal, Marketing and Compliance all need a look, the review becomes the slowest part of every launch.
Approval workflows in Wix Enterprise move that review into the platform. Every revision goes to assigned reviewers, shows exactly what changed and stays unpublished until an authorized user publishes the approved version. Your teams move through review faster, and your auditors can trace every decision afterward.
This deep dive covers how a website approval workflow runs in Wix Enterprise, where it fits across company, partner and customer websites, and what it changes for teams shipping at volume. The full feature spotlight is below if you want the two-page version.
Table of contents
How a revision moves from edit to publish
An editor or designer finishes a change and sends the revision for review, choosing reviewers from a predefined list of authorized stakeholders. Reviewers get an email alert, then open a side-by-side comparison of the last published version and the new revision, with every new, modified or removed element flagged.
Reviewers approve the revision or request changes, leaving context-rich feedback directly in the approvals flow instead of a separate thread. The editor gets notified, updates the revision and sends it back. Once it's approved, only authorized users can publish it, which adds a final layer of protection before anything goes live.
Admins decide where the workflow applies. Require approvals on every site in the account, or only on high-stakes sites such as a corporate homepage or a regulated product site. Pending requests, statuses and history all sit in the Approvals tab of the enterprise dashboard.
What the audit trail gives regulated teams
Every approval records who changed what, who approved it and when it was published. For financial services, healthcare and other regulated industries, enforced reviews and detailed audit logs replace reconstructed email chains as the record for internal and regulatory checks.
Your reviewers still own each decision. The platform makes sure every decision is captured. Approval workflows sit alongside roles and permissions, SSO and access controls on the Govern capability page, and What a security review asks a website platform first covers the account-level controls around them.
Why structured review makes teams faster
A formal review sounds like more process. In practice it removes the work around the review: the manual screenshots, the back-and-forth email and the spreadsheet tracking who approved which version. Reviewers see the exact change in context and decide faster, and editors always know where a request stands.
That matters most at volume. Teams shipping high-volume content and campaigns across many sites run every change through the same process, so launch speed stops depending on who happens to be in the email thread.
How approval workflows fit each enterprise use case
Company websites
Brand, regional and campaign sites run by your own teams share one review path. Regional teams build and update locally, and central reviewers catch off-brand messaging or unapproved designs before they publish. See how it works across company websites.
Partner websites
Dealers, franchisees and agents manage their own local content within the guardrails you set. Approvals belong on the changes corporate owns, such as brand-level updates headed to the network, so partners keep their flexibility and the network stays aligned. See how it works across partner websites.
Customer websites
For a software platform offering websites to its customers, the review step fits the sites your own team owns, like your marketing site and the templates you build for customers. Customers launch, own and manage their own websites, connected to the platform they already use. See how it works across customer websites.
Preview the full spotlight
The Approval Workflows feature spotlight covers the review flow, setup options and benefits on two pages.
Key takeaway
Approval workflows replace scattered sign-offs with one tracked path from edit to publish. Teams launch more campaigns with less risk, and every published change carries a record of who approved it.
About Wix Enterprise
Wix Enterprise is the enterprise web platform for organizations that want to move fast. Approval workflows, roles and permissions and SSO give teams autonomy while you keep control over what goes live. Book a demo to see the approvals flow on your own sites.
FAQ
What is a website approval workflow?
A website approval workflow routes every site change to assigned reviewers before it's published. In Wix Enterprise, reviewers compare the revision with the live version, approve it or request changes, and only authorized users can publish the approved revision.
Can approvals apply to some sites and not others?
Yes. Admins can require approvals for every site in the account or only for specific high-stakes sites.
Does Wix Enterprise keep an audit trail of approvals?
Yes. The workflow records who changed what, who approved it and when it was published. The Approvals tab in the enterprise dashboard shows pending requests, statuses and history.
How do approval workflows work with partner websites?
Partners keep managing their own local content within the guardrails you set. Approvals fit the changes corporate owns, so the network stays on brand without slowing partners down.
