Geo routing: send every visitor to the right regional site
Updated: 4 days ago
A global brand with regional sites has a front-door problem. Visitors land on the main domain from search, ads and links, then have to find the country picker, choose a market and wait for another page load before they see local products or pricing. Some never make it that far.
Geo routing in Wix Enterprise turns a single global entry point into a localized journey across standalone regional websites. Rules based on location and language send each visitor to the most relevant version of your site, while governance and routing logic stay in one place.
Here's how the rules work, what they do for international SEO and where geo routing fits for teams, partners and customers. The full feature spotlight is below if you want the two-page version.
Table of contents
How the rules work
Set redirect rules that route visitors to specific regional sites. For example, send visitors in Spain to a dedicated Spanish site while other markets stay on your global experience. A global default catches every visitor who doesn't match a rule, so each session still lands somewhere intentional.
Pair target locations with specific languages, such as Portuguese for Brazil, so the experience matches both where visitors are and the language they browse in. When a visitor picks a region manually, code snippets store that choice so it overrides automatic routing on return visits.
Redirects run at the infrastructure level, so the switch to the right regional site is fast, reliable and invisible to the visitor.
Built for international SEO
Hreflang tags are generated for regional versions, so search engines surface the correct local URL in results and avoid duplicate content issues. Regional versions also inherit localized metadata, which supports visibility in local search results.
Geo routing sits under regional experiences on the Manage capability page, next to domain management and visitor routing. For localized content within a site, the Build capability page covers multilingual support in the editor.
Where regional routing pays off
Regional catalogs and pricing: visitors in different countries, such as Spain and the US, see the products, pricing and marketing built for their market.
Market-specific compliance: route visitors to regional sites that handle local currency, disclosures and legal requirements.
Less friction: visitors land on a site that reflects their region and language from the first page view, without a manual country picker.
How geo routing fits each enterprise use case
Company websites
Global brands run separate regional sites, often owned by regional teams, behind one entry point. The main domain stays the front door and each market gets its own experience. See how it works across company websites.
Partner websites
For networks organized by country or region, geo routing sends visitors from the brand's main site to the regional experience that serves them, while regional partners keep managing their own content. See how it works across partner websites.
Customer websites
Most customer sites on a software platform serve one market, so the fit here is narrower. For a platform selling across regions, geo routing keeps its own marketing sites local in every market. See how the customer website offering works on customer websites.
Preview the full spotlight
The Geo Routing feature spotlight covers routing rules, SEO setup and regional use cases on two pages.
Key takeaway
Geo routing gives every market a local front door without fragmenting your domain, your governance or your SEO.
About Wix Enterprise
Wix Enterprise is the enterprise web platform for organizations that want to move fast. Geo routing, domain management and visitor routing keep a global web presence unified while every market gets its own experience. Book a demo to map your regional sites to one entry point.
FAQ
What is geo routing?
Geo routing sends visitors to the most relevant regional site based on location and language signals. In Wix Enterprise, you set the rules once and they apply across your regional sites.
What happens to visitors who don't match a rule?
They go to the global default site, so every session still lands on an intentional experience.
Does geo routing handle hreflang tags?
Yes. Hreflang tags are generated for regional versions, so search engines show the right local URL and avoid duplicate content issues.
Can visitors override the automatic redirect?
Yes. Code snippets store a visitor's manual region or language choice, so it overrides automatic routing on return visits.
How is geo routing different from routing?
Geo routing sends visitors to a regional site based on where they are. Routing serves multiple Wix sites and external URLs under one domain through paths. The two work together for global sites.
