Tom Wells is a GEO researcher at Peec AI focused on decoding how LLMs work and how they rank information. Previously, he has worked as an SEO and an AI researcher at leading companies such as Semrush and Searchmetrics. He has spent over a decade decoding ranking signals and been obsessed with AI web search since Perplexity kicked it off in 2022. He is a regular contributor to the online research community, creating primary research as well as presenting findings at conferences like BrightonSEO.
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