Tom Wells is founder and principal consultant of Vaer AI, a research-led enterprise platform and consultancy for AI search. He has previously played a leading role in research at market leaders such as Semrush and Peec AI, and has over a decade of experience working with the world's best brands.
At Vaer, he combines large-scale AI search measurement with founder-led strategic consulting, helping enterprise teams understand how their brands, competitors, and sources appear across AI search, and what to do about it.
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