Lily is a seasoned SEO professional with 20 years of experience in organic search positioning, technical optimization, and content-driven growth. Since late 2021, she has focused on AI-enabled organic positioning and building expertise in AI search visibility. Currently Head of SEO at VertoDigital, she has worked across industries ranging from enterprise brands to emerging businesses. Lily is known for her work on building sustainable SEO frameworks that prioritize long-term visibility over quick wins.
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