AI Tools for SEO: From LLM Workflows to MCP
- Crystal Carter
- Jun 4
- 2 min read
Updated: Jul 7
Watch this webinar on AI Tools for SEO: From LLM Workflows to MCP
Generative AI is opening up powerful new workflows for SEOs—and knowing how to use large language models (LLMs) effectively can give you a major edge.
In this webinar, Gus Pelogia (Indeed) shows you how to use ChatGPT and Colab to automate SEO analysis through code, even if you're not a developer. He’ll walk through practical use cases like measuring traffic and revenue overlap across URLs and finding seasonal performance patterns per page.
Constance Chen (Moving Traffic Media) will introduce you use MCP (Model Context Protocol) for SEO, a new standard that helps LLMs interact more effectively with other web applications. You’ll leave with a clear understanding of what it is, why it matters, and how it could be utilized in your marketing. Download Constance Chen's Presentation
And, Wix Studio's Crystal Carter will give you a preview of resources to help you get the most out of Wix Studio's MCP server to expedite SEO and website management.
What you'll learn:
How to use LLMs to generate code for common SEO tasks and analysis
An overview of Model Context Protocol (MCP) and what it means for SEOs and site owners
How Wix’s MCP server helps you optimize for search and expedite site management
The session offers advanced SEO workflows. Those new to the topic may wish to explore more about semantic search, brand visibility in LLMs, and content creation for AI.
Meet your hosts:
Gus Pelogia
SEO Product Manager,
Indeed
Gus Pelogia is a journalist turned SEO since 2012. He’s currently an SEO product manager at Indeed, the #1 job site in the world. Every day, he writes tickets for small and large initiatives and works in a cross-functional team with writers, UX, engineers, and product managers. Twitter | LinkedIn
Constance Chen
Search Marketing Director,
Moving Traffic Media
Constance Chen is the Director of Search Marketing at Moving Traffic Media in New York. She specializes in marketing strategy, building Gen AI-driven marketing systems, technical SEO, and content strategy. She studies, explores, and writes about AI developments and emerging innovations.
Crystal Carter Head of SEO Communications, Wix
Crystal is an SEO and Digital Marketing professional with over 15 years of experience. Her global business clients have included Disney, McDonalds and Tomy. An avid SEO Communicator, her work has been featured at Google Search Central, OMR, brightonSEO, Moz, DeepCrawl (Lumar), Semrush and more.
