Optimize Your Website with AI Agents: New Tools and Strategies
- 5 days ago
- 1 min read

Join us for a look at how AI agents can help you optimize your website and workflow. We’ll introduce AI agents, including how they can help your day to day workflow. We’ll also showcase Wix's built-in agentic tools for improving website visibility on Google and in AI search responses.
Expect leading insights from AI automation expert, Dale Bertrand, and a tactical look at Wix-specific tools from Wix’s Head of AI Search and SEO Communications, Crystal Carter.
What you’ll learn
What AI agents are and how they can transform your workflow
The latest strategies for leveraging AI agents for website optimization
Actionable tips for using Wix's built-in agentic tools to improve website visibility


Dale Bertrand
Founder & CEO, Fire&Spark
Dale Bertrand is a marketer and founder of Fire&Spark, an SEO and content marketing agency. He has two decades of experience in AI and marketing, drawing on his BSc and MSc in Electrical Engineering from Brown University with a focus on AI and computer engineering.

Crystal Carter
Head of AI Search & SEO Communications, Wix
Crystal is an SEO and digital marketing professional with 20 years of experience. Her global business clients have included Disney, McDonalds and Tomy. An avid AI Search & SEO Communicator, her work has been featured at Google Search Central, BrightonSEO, Moz, OMR, Semrush and more.


