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The State of AI Search (And What It Means for Your Website)

Updated: Dec 16, 2025



Wednesday 10, Dec 2025 | 12 PM ET


State of AI Search Heading Into 2026: Generative Engine Optimization (GEO) Insights


Join Tiago Bianchi, Internet & AI Trends Industry Expert at Statista, and Crystal Carter, Head of AI Search & SEO Communications at Wix, for a data-first deep-dive into the state of AI search and generative engine optimization (GEO). This session is designed to give you a solid grounding in industry data and actionable GEO insights so you can make intelligent marketing decisions in 2026.


What you’ll learn

  • The latest data on AI search growth and consumer information discovery, including an analysis of how Google compares to AI search platforms.

  • Top sources for large language model (LLM) citations and key data on how users are accessing AI platforms.

  • How to use this data  to make strategic generative engine optimization and SEO decisions in 2026, including exclusive data for AI search optimizations on Wix.


You’ll leave this session with the knowledge you need to build a future-proof marketing strategy for the year ahead.



Meet your hosts:

 

Tiago Bianchi, Industry Expert of Internet and AI Trends, Statista

Tiago Bianchi is an industry expert at Statista focused on internet and AI developments. Other topics of his coverage include online search, web traffic, AI, social media, and gaming. He is dedicated to transforming data into actionable insights and connections, supporting companies and professionals in understanding and navigating digital trends.


Crystal Carter

Head of AI Search & SEO Comms, Wix

Crystal is an AI, SEO and digital marketing professional with over 20 years experience. Her global business clients have included Disney, McDonalds, and Tomy. An avid SEO communicator, her work has been featured at Google Search Central, OMR, BrightonSEO, Moz, DeepCrawl, Semrush, and more.

 
 

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