CHANNEL PARTNERSHIPS
Resell with Wix. Unlock revenue, success, growth, potential.
Expand your offering with a custom partnership. Become a Wix reseller to provide our leading website builder to your small business customers—with expert B2B support.
“Our strategic partnership with Wix has strengthened our website offering.”
.jpg)
Sherilyn King
President
“We selected Wix to be our preferred partner because of their leading technology and product innovation.”
Robert Keane
Founder of VistaPrint, CEO at Cimpress
“eComm is an awful, ugly place to not have a best friend. We have found our new best friend in Wix.”
.jpg)
Sharan Shah
Product Director, Merchant Services
%201.png)
Stay ahead of the curve with Wix
Provide quick-to-launch, omnichannel commerce websites infused with AI, from the leading SaaS website builder.
1
Increase revenue
81% of consumers expect SMBs to be online.
2
Open the door for hundreds of thousands of your customers to create a website, unlocking new revenue streams.
Stay competitive
77%
77% of SMBs embrace new tech, including AI.
3
Offer your customers the advanced digital tools they need to succeed for the future, giving you an edge in the market.
Improve retention
25%
Up/cross-selling can boost retention by 25%.
4
Launch Wix as a complementary offer and potentially double your web builder sales in the first year, increasing stickiness.
Cut costs
A SaaS partnership can cut ops. costs by 30%.
5
Partner with an established SaaS website builder to save time and money, instead of building an in-house solution.
At a glance:
Here’s how it works
Offering websites is a journey, and we’re the right partner to take you through it. From discovery through launch and beyond—we’re with you every step of the way.
Discover your GTM fit
Together we’ll define a strategy that aligns with your business goals, accelerates time-to-market and positions you for success.
Integrate and onboard
Get custom integrations between our platforms for a seamless user journey, plus migration services and helpful guidance on offering Wix.
Go live and start earning
Launch your new complementary offering and watch customers thrive online as you grow right along with them.
Building your custom partnership
Service type
Offer Wix as a Do-It-Yourself (DIY) website builder, provide your own professional Do-It-For-Me (DIFM) web design services—or both.
Adoption model
Provide strategic options upfront to advance the online business journey, or offer the classic flow to prioritize quick adoption.
Billing ownership
Let Wix handle billing and user flow optimization, or take full control over the billing and customer relationship.
Case studies: Tales of success
B2B INFRASTRUCTURE, JUST FOR YOU
Seamless integrations
Custom solutions
Website migration
Performance insights
Funnel optimization
Personalized onboarding
Exclusive dashboard
Brand collaborations
Dedicated success management
B2B APIs
Marketing guidance and support
All-in-one platform,
just for your customers
SEO & marketing tools
Promote your business online with advanced SEO tools, ads, emails, social and more.
Enterprise-grade security
Get thorough protection built into every site—no matter the size of the business.
280M
+
Wix users worldwide
100
+
Small business types served
200
+
AI models deployed on platform
2K
+
R&D experts
80
+
Dedicated B2B APIs
1K
+
Third-party apps available
FAQ
What is Wix?
Wix is a global SaaS website builder platform with 280M+ users worldwide. Wix empowers users to create, manage and grow a business presence online.
What is a Wix channel partnership?
Wix Channels empowers industry-leading enterprises to provide Wix’s web creation platform and business solutions directly to small business customers.
What are the benefits of being a Wix channel partner?
Wix channel partners benefit from increased revenue, customer retention and acquisition. By adding Wix to their services, channel partners gain an edge in their industry, providing small business customers with a comprehensive solution.
Wix channel partners are able to seamlessly offer their customers the best web creation platform out there for small businesses, while receiving tailored service and support from a complete B2B ecosystem.
Maximize your offering to small business customers, providing them with everything they need throughout the business lifecycle.
Partner with a powerful brand that has led the way in small business online presence and innovation for nearly 20 years.
Enjoy the B2B infrastructure that enables top-notch technical integrations, flexible GTM models and dedicated support, all tailored to the needs of your company.
What channel partnership models do you offer at Wix?
At Wix, we believe in tailored partnerships. We have the ability to customize the partnership according to your industry and company needs to help ensure success. Our channel partnerships may also include bi-lateral aspects for synergy and maximum impact.
We’ll work together to determine which Wix solutions you offer to your customer base, the user journey to the offering, your website service fulfillment type (DIY, DIWM, DIFM), billing ownership and more.
What is the difference between being a Wix channel partner and a Wix affiliate?
A Wix channel partner (or Wix reseller) is an enterprise that engages in a high-touch, strategic B2B partnership to offer Wix services directly to their small business customers.
A Wix affiliate is a website owner that promotes Wix through original content as part of a marketing arrangement.
Is the Wix reseller solution a white label solution?
While not a white label solution, Wix gives its channel partners the opportunity to leverage the power of the Wix brand by co-branding services and providing them as part of the channel partner’s offering.
What kind of enterprise businesses can resell Wix services?
Wix partners with leading enterprises across markets and industries that serve small business customers—including SaaS, creator services, directories, banks and fintech and more.
1. Based on number of active live sites as reported by competitors’ figures, independent third-party data and internal data as of H1 2024. 2. Small businesses need an online presence according to 81% of consumers.
3. Adopting emerging technologies like AI is planned for 77% of small businesses. 4. Upselling and cross-selling to existing customers can boost retention rates by 25%.
5. Partnering with an established SaaS provider can cut operational costs by up to 30%.