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CHANNEL PARTNERSHIPS

Resell with Wix. Unlock revenue, success, growth, potential.

Expand your offering with a custom partnership. Become a Wix reseller to provide our leading website builder to your small business customers—with expert B2B support.

yellow pages logo.

“Our strategic partnership with Wix has strengthened our website offering.”

Sherilyn King

Sherilyn King
President

“We selected Wix to be our preferred partner because of their leading technology and product innovation.”

Robert Keane

Robert Keane
Founder of VistaPrint, CEO at Cimpress

Wordline logo.

“eComm is an awful, ugly place to not have a best friend. We have found our new best friend in Wix.”

Sharan Shah

Sharan Shah

Product Director, Merchant Services

legal zoom logo.
Intuit Mailchimp Logo.
NTT logo.
moneris logo.
Spark logo.
yellow pages logo.
worldline logo.
vodafone logo.
izipay logo.
legal zoom logo.
Intuit Mailchimp Logo.
NTT logo.
moneris logo.
Spark logo.
yellow pages logo.
worldline logo.
vodafone logo.
izipay logo.

Stay ahead of the curve with Wix

Provide quick-to-launch, omnichannel commerce websites infused with AI, from the leading SaaS website builder.

1

Increase revenue

81% of consumers expect SMBs to be online.

2

Open the door for hundreds of thousands of your customers to create a website, unlocking new revenue streams.

Stay competitive

77%

77% of SMBs embrace new tech, including AI.

3

Offer your customers the advanced digital tools they need to succeed for the future, giving you an edge in the market.

Improve retention

25%

Up/cross-selling can boost retention by 25%.

4

Launch Wix as a complementary offer and potentially double your web builder sales in the first year, increasing stickiness.

Cut costs

A SaaS partnership can cut ops. costs by 30%.

5

Partner with an established SaaS website builder to save time and money, instead of building an in-house solution.

At a glance:
Here’s how it works

Offering websites is a journey, and we’re the right partner to take you through it. From discovery through launch and beyond—we’re with you every step of the way.

Discover your GTM fit

Together we’ll define a strategy that aligns with your business goals, accelerates time-to-market and positions you for success.

Integrate and onboard

Get custom integrations between our platforms for a seamless user journey, plus migration services and helpful guidance on offering Wix.

Go live and start earning

Launch your new complementary offering and watch customers thrive online as you grow right along with them.

Two seated people look at a laptop screen and smile. They are wearing bright colors against an orange background.

Building your custom partnership

At Wix, we believe in tailored partnerships. Our experts will help you customize your business model according to your needs and priorities.

Service type

Offer Wix as a Do-It-Yourself (DIY) website builder, provide your own professional Do-It-For-Me (DIFM) web design services—or both.

Adoption model

Provide strategic options upfront to advance the online business journey, or offer the classic flow to prioritize quick adoption.

Billing ownership

Let Wix handle billing and user flow optimization, or take full control over the billing and customer relationship.

Case studies: Tales of success

NTT TownPage partnered with Wix to provide Japanese businesses with the advanced digital tools they need to grow in an ever-changing world.

NTT Logo.

This top domain registrar complemented their domain offering with websites, allowing business owners to build a complete online presence.

name.com Logo.

The leader in custom printing and branding expanded their offering to include Wix websites, creating a complete marketing solution for small businesses.

Vistaprint Logo.

Canada’s leading payment processor partnered with Wix to provide merchants with omnichannel commerce, fueled by Moneris payments.

Moneris Logo.

B2B INFRASTRUCTURE, JUST FOR YOU

Seamless integrations

Custom solutions

Website migration

Performance insights

Funnel optimization

Personalized onboarding

Exclusive dashboard

Brand collaborations

Dedicated success management

B2B APIs

Marketing guidance and support

All-in-one platform,
just for your customers

Small businesses have been thriving with Wix for nearly two decades. Choose the best-in-class solutions you want to offer customers—without the hassle of development.

Professional website

A professional website for an art studio shows colorful images that lead to the studio’s works, over a light blue background.

Launch an online presence in minutes, catered to any business vertical.

Domains

A bright orange modern sofa shows a business name and domain extension options like “.com”.

Claim the right, trustworthy web address and gain credibility online.

AI features

A light green, slightly pixelated modern lamp shows blue stars in the center, symbolizing AI image generation.

Speed up content and image generation, streamline visitor support and more.

eCommerce

An online checkout shows a model wearing a neon green hoodie, with product info and an “Add to Cart” button.

Leverage storefronts to sell online and manage orders and shipping in one place.

POS

A POS device and a smartphone meet to make a payment, over a light purple background.

Enable omnichannel commerce with a solution for in-person and online sales.

Bookings & scheduling

A calendar titled “Bookings” shows green and orange slots, and a schedule titled “Well.fit” lists upcoming services.

Offer services, take bookings and appointments, get paid and manage staff.

Business email

A list of business email addresses with profile photos displays over a purple panel titled “New Message”.

Get a professional email address, with other essential Google Workspace tools.

SEO & marketing tools

An SEO result shows a vinyl record business name, an orange vinyl record in a player, and a 5-star rating.

Promote your business online with advanced SEO tools, ads, emails, social and more.

Link in Bio

A Link in Bio page for a cosmetics business shows a woman applying mascara and has links to “Works” and more.

Drive traffic from social profiles with a customizable solution: Hopp by Wix.

Enterprise-grade security

An architecture website shows a modern arched white building. A panel to the left shows a graph for security monitoring.

Get thorough protection built into every site—no matter the size of the business.

280M

+

Wix users worldwide

100

+

Small business types served

200

+

AI models deployed on platform

2K

+

R&D experts

80

+

Dedicated B2B APIs

1K

+

Third-party apps available

Dive into a world of B2B thought leadership

Get inside the minds of our B2B leaders. Discover articles, interviews and other resources to explore industry trends and our approach to channel partnerships.

A headshot of Paul Donlan, with the title of his article “Partners for life”, over a light purple background.
A headshot of Ayelet Carmeli, with the title of her article “What’s in a brand?”, over a light purple background.
A headshot of Moshe Livne, with the title of his article “Become the compass”, over a light purple background.

FAQ

What is Wix?

Wix is a global SaaS website builder platform with 280M+ users worldwide. Wix empowers users to create, manage and grow a business presence online.

What is a Wix channel partnership?

Wix Channels empowers industry-leading enterprises to provide Wix’s web creation platform and business solutions directly to small business customers.

What are the benefits of being a Wix channel partner?

Wix channel partners benefit from increased revenue, customer retention and acquisition. By adding Wix to their services, channel partners gain an edge in their industry, providing small business customers with a comprehensive solution.


Wix channel partners are able to seamlessly offer their customers the best web creation platform out there for small businesses, while receiving tailored service and support from a complete B2B ecosystem.


  • Maximize your offering to small business customers, providing them with everything they need throughout the business lifecycle.

  • Partner with a powerful brand that has led the way in small business online presence and innovation for nearly 20 years.

  • Enjoy the B2B infrastructure that enables top-notch technical integrations, flexible GTM models and dedicated support, all tailored to the needs of your company.

What channel partnership models do you offer at Wix?

At Wix, we believe in tailored partnerships. We have the ability to customize the partnership according to your industry and company needs to help ensure success. Our channel partnerships may also include bi-lateral aspects for synergy and maximum impact.

We’ll work together to determine which Wix solutions you offer to your customer base, the user journey to the offering, your website service fulfillment type (DIY, DIWM, DIFM), billing ownership and more.

What is the difference between being a Wix channel partner and a Wix affiliate?

A Wix channel partner (or Wix reseller) is an enterprise that engages in a high-touch, strategic B2B partnership to offer Wix services directly to their small business customers.

A Wix affiliate is a website owner that promotes Wix through original content as part of a marketing arrangement.

Is the Wix reseller solution a white label solution?

While not a white label solution, Wix gives its channel partners the opportunity to leverage the power of the Wix brand by co-branding services and providing them as part of the channel partner’s offering.

What kind of enterprise businesses can resell Wix services?

Wix partners with leading enterprises across markets and industries that serve small business customers—including SaaS, creator services, directories, banks and fintech and more.

Turn Wix into your next growth engine.

1. Based on number of active live sites as reported by competitors’ figures, independent third-party data and internal data as of H1 2024. 2. Small businesses need an online presence according to 81% of consumers.
3. Adopting emerging technologies like AI is planned for 77% of small businesses.  4. Upselling and cross-selling to existing customers can boost retention rates by 25%.
5. Partnering with an established SaaS provider can cut operational costs by up to 30%.

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