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By 2030, the influencer marketing industry is projected to reach $97.55 billion , driven by the sustained rise of short-form video platforms such as TikTok, Instagram, and YouTube. The creator economy continues to grow as social media usage reaches record levels. Brands are increasingly partnering with creators to connect with Millennial and Gen Z audiences in authentic, meaningful ways. This thriving space shows no signs of slowing down. Whether you're exploring new marketing strategies and looking to find a social media influencer to work with, or an aspiring influencer yourself, we’ve curated a list of this year's up-and-coming influencers to watch in 2026. Best of all, almost all of them have created a website on Wix. This list covers a range of industries including web design, fitness, eCommerce, business, fashion, art, travel and more. Stay tuned: These up-and-coming influencers will accomplish impressive things this year. Up and coming influencers to watch out for in 2026 Alexandra Kaufmann Izzy and Ailbhe Keane The Planet D Aly Gray Salim Dabanca Zander Whitehurst Shayda Campbell Kristen Addis William LaChance Rebecca Lueck Paul Fuentes Abi Connick Kailash Saravanan Lillian Jackson Anya Butler Katie Costa Tommy Geoco Zaria Forman Lucy Lugi Mia Stav Emily Paton 01. Alexandra Kaufmann Instagram: bahayogi Followers: 504K Age: 32 Location: Nassau, Bahamas Target audience: Men and women ,18-65+ “More practice, less ego,” is Alexandra Kaufmann’s mantra. With an Instagram following of nearly half a million, she has successfully curated a yoga business traveling the world and teaching celebs like Nicole Kidman, Reese Witherspoon and Jennifer Lawrence. As Kaufmann’s impressive reach continues to grow, so does her entrepreneurial spirit: “I am super excited about all elements of growth and expansion in my business. I am currently working on new courses, retreats and even a swimwear line.” Keep an eye out for her trips to Greece in August and Kenya in November, and access her courses for mobility and beginner's yoga through her Wix website. 02. Izzy and Ailbhe Keane (Izzy Wheels) Instagram: izzy wheels Followers: 51.5K Age: 26 and 30 Location: Dublin, Ireland Target audience: Wheelchair users Sisters and best friends Ailbhe (pronounced Alva) and Izzy Keane grew up in Galway, Ireland. Ailbhe, who studied at The National College of Art and Design (NCAD), designed a collection of removable wheelchair covers for Izzy, who was born with Spina Bifida and paralyzed from her waist down. After a video gained 13 million views in one week, their colorful brand Izzy wheels became a viral sensation. The sisters have collaborated with a range of global brands such as Barbie, Disney, Marvel and Hello Kitty, raising money and awareness for disability charities along the way. Izzy Wheels has also been featured in a range of publications including ​​ Vogue , O , It's Nice That , TechCrunch and more. They were also included in the Forbes' "30 Under 30" list. Check out Wix and Izzy Wheels' video collaboration. 03. The Planet D Instagram: theplanetd Followers: 192K Age: 51 and 52 Location: Canada Target audience: 35 -55, high-income households with a healthy love for travel and adventure Forbes named Dave and Deb one of the top 10 travel influencers in the world. With the motto “adventure is for everyone,” the OG travel bloggers behind "The Planet D" have inspired people to explore the world since 2009, visiting 120 countries on all seven continents. The blog has won countless awards for their written and visual content, including those from the Society of American Travel Writers and the North American Travel Journalists Association. This upcoming year will be filled with change, as the pair plan on taking fewer contracts and explore the world on their own terms: “We are going back to our roots to take on road trips and to travel around countries for weeks or months at a time.” 04. Aly Gray Instagram: alygrayfit Followers: 11.2K Age: 30 Location: Destin, Florida Target audience: Busy moms or business professionals who enjoy strength training—average age 25-60 Self-proclaimed foodie, fun junkie and health addict, Aly Gray has created her own entrepreneurial empire, offering a 360-degree fitness experience for her clients. Over the last 2.5 years, Gray’s On Demand library clocks in with more than 350 classes and 11 fitness challenges—plus an online cookbook and a set of custom playlists . 500 AGFit members have joined in from around the world, gaining access to her recipes, blog and exclusive branded merchandise via her shop page. 05. Salim Dabanca Instagram: ux.mars Followers: 89.7K Age: 32 Location: Izmir, Turkey Target audience: UX/UI Designers Product Architect Salim Dabanca gave up a $12K monthly Silicon Valley salary to forge his own path and cultivate a supportive, strong community for UX and UI designers. Since then he's helped more than 10,000 designers and many start-ups through his Portfolio Book and Design Job Interview Kit. He also founded The Mars Design Club to prepare designers for their dream job. In exchange for overcoming daily UX/UI challengers, designers receive exclusive benefits and perks. “My motivation and inspiration are humans. I want to leave the world better than I found,” Dabanca says. 06. Zander Whitehurst Instagram: zanderwhitehurst Followers: 716K Location: London, United Kingdom Target audience : Folks wanting to kick start or accelerate their tech career Zander Whitehurst is no stranger to the tech world. The product designer founded Memorisely, a platform which offers live bootcamps and online classes for those looking to launch their tech careers. He’s also on the Educator Advisory Board for Figma. But he's probably most known for his super engaging, highly informative short form videos on UX/UI design. They've gained him 159.7K TikTok followers (and 1.2 million likes). Whitehurst is dedicated to making design accessible and affordable to anyone who wants to find success online. He says the community of 150+ countries who all share their energy to learn inspires him every day. 07. Shayda Campbell Instagram: shaydacampbell Followers : 193K Age: 40 Location: Stratford, Ontario, Canada Target audience: Typically women around my own age, but I just love to see adults getting over the fear of making art Canadian artist and content creator Shayda Campbell has rooted her YouTube channel idea in the idea that “making the artifacts of our everyday life, things like cookies, calendars or greeting cards, into things of beauty is an important task." With one million subscribers to her YouTube channel, Campbell’s warm and welcoming videos embody her idea that "it's just lovely to be surrounded by lovely things." This calm crafting environment feels like you’re casually sitting with a good friend, working on a creative project together. Her content is readily available for free online, as well as through Patreon and a series of online e-courses. Shayda shares, "This year, I'm super excited to have finally opened my online print shop. You can now find my designs on cards and shop my art prints! Only took me five years to get around to it." 08. Kristen Addis Instagram: bemytravelmuse Followers: 133K Age: 37 Location: Nevada Target audience: Millennial women Four years into her steady investment banking job, Addis found herself in “golden handcuffs.” Miserable, she decided to quit, end her lease, pack a bag and purchase a one way ticket to Bangkok. In 2012, she started her own travel blog Be My Travel Muse , encouraging and empowering women to travel solo . Since then, she's been to more than 60 countries. After a decade of steadily growing her audience and influence, Addis now has one of the top women’s travel blogs in the world. She's been featured in a variety of publications including Business Insider , Vogue and Marie Claire . Not to mention, Addis has successfully monetized her blog , earning up to $50k a month . Her next adventure? Traveling with her newborn son. In her words, "I can't wait to show him the world". 09. William LaChance Instagram: wmlachance Followers: 100K Age: 51 Location: St. Louis, Missouri, USA Target audience: Peers, most importantly. "There’s unprecedented insight to work being made all over the world, and sharing in and having access to that conversation has become fundamental to my studio practice. Collectors and collaborators observe and get in touch when they’re so compelled." Contemporary artist William LaChance’s vibrant and brightly colored kaleidoscope pieces are hard to miss. As he describes his work in his bio: “The paintings have shifting hierarchies of similar concerns: of material exploration, abstract identity, formal space and narrative expression. They openly blur the boundary between high art and applied arts not only in principle but in practice-lending themselves to various manner of surface design, from textiles and branding to fully realized earthworks.” LaChance’s pieces appear in a range of collections including those of The U.S. Federal Reserve, the National Broadcasting Company, Nike, and the Kemper Museum in Kansas City. In addition, one of his bold murals in Kinloch, Missouri was named the best designed basketball court in the world by Architectural Digest . In 2023, he had a new solo show at Madison Gallery in California. You also can find his work show internationally at Galerie LeRoyer in Toronto and Montreal, Prior Art Space in Berlin and Barcelona and two galleries in the Middle East: Corridor Contemporary in Tel Aviv and Belvedere Art Space in Dubai. 10. Rebecca Lueck Instagram: beccajeanphotography Followers: 15.2K Age: 41 Location: Portland, Oregon Target audience: Moms and photographers Teacher turned full-time photographer, Becca Lueck’s love of children shines through her work. A mother of two, Lueck is passionate about family, and her award-winning work capturing the brighter moments of life beautifully reflects that. Think beautiful sunset light, silly and energetic kids and gorgeous Pacific Northwest landscapes. In 2023, she planned plenty of travel including Joshua Tree, Las Vegas and Alaska. "The trip I'm most excited for is in April I'll be traveling with my best friend to Scotland and Ireland for her 40th birthday," she says. "We've been talking about this trip for a while and we are finally making it happen." 11. Paul Fuentes Instagram: paulfuentes_photo Followers: 85.1K Age: 35 Location: London, United Kingdom Target audience: 60% women, 40% men, between the ages of 25 to 40. Creative people and travel and design enthusiasts. Photographers and filmmakers. Paul Fuentes' artwork is inspired by the endless summer of mid-century America , a love for Palm Springs, California and big cats. Each of Paul’s dreamy photographs is a multi-layer image, with elements separated and then brought together to create one cohesive work of art. By constantly exploring the unknown, he takes you on a trip to iconic destinations. Together with his partner Ilse, they have two different collections of art prints: The Design Collection and The Travel Collection . 12. Abi Connick Instagram: itsabiconnick Followers : 519K Age: 26 Location: Bristol, UK Target audience: Designers and freelance creatives wanting to improve their technical design skills, gain confidence and have the correct tools to run a successful business (age 21-30). Brand designer, educator and entrepreneur Abi Connick says two things inspire her: Her partner, Jack, and (in her own words): “Just knowing that my content and resources can help, inspire, motivate and even have the power to influence other creatives. Whether that's quitting a job to pursue their design business or completely changing a career—seeing other creatives push themselves out of their comfort zones and want more inspires me to show up every day.” Abi shares that he works within the business and inspires her to want more out of life. “I sometimes struggle to see the bigger picture, which means I think small and don't dare to dream big," she says. "Jack is the complete opposite. His vision is huge—which inspires me to strive for more within the business and my personal life.” 13. Kailash Saravanan Instagram: kail.designs Followers: 94.1K Age: 22 Location: Chennai, India Target audience: Anyone who wants to set up an online presence for their business and drive sales. Kailash Saravanan is a UI/UX designer with a primary focus on digital wellbeing, inclusivity, and ethics. With three years of experience in the field, he’s worked with startups, individual clients and corporations. He started his Instagram account as a measure to have an online portfolio and connect with like-minded people, but over the years, it grew to be something more. As Saravanan says, “After several months of posting, some of my posts became viral, and that's when I knew the impact I could have in the design community.” He shared with us, “The fact that several people learn from these posts motivates me to create unique, creative content that would be helpful for them. Currently, after almost 2 years, I have mentored numerous budding designers and have networked with countless designers, agencies, and clients in the design community.” In the coming year, Saravanan is excited to advocate for inclusive design. He also looks forward to seeing how wearable computing and design for the aging population will evolve over the next few years. 14. Lillian Jackson Instagram: brunchinlilly Followers: 2,321 Age: 43 Location: Las Vegas, NV Target audience: Minority women In 2018, Lillian Jackson cofounded Brown Skin Brunchin with Melissa Mason as a way to create a welcoming community for women to meet other minority women. The founders made their idea a reality by creating a strong online presence. According to Jackson: “With Wix and its products, we have been able to successfully launch a community-based platform and app that bring together over 18,000 users on our app and over 1,000 women during in-person events each month. We have been able to scale our membership offerings to be present in over 80 locations across the US, Canada & Caribbean.” The company has grown into a market leader for brunch groups, connecting thousands of women monthly via social media and in real life ( brownskinbrunchin has 30.7K Instagram followers on its own.) This year they expanded the community with the launch of a London group in January 2023. 15. Anya Butler Instagram: meppity Followers: 73.8K Age: 22 Location: Los Angeles Target Audience: Recruiters & animation studios, aspiring young artists, anyone who enjoys my art. Anya Butler is a Los Angeles/UK-based director, designer and content creation master. Inspired by her upbringing in the English countryside and early 2000s mystery puzzle video games, she works with mixed media and explores every aspect of the animation pipeline and process. In her own words, “I love injecting whimsy into the everyday, making the ordinary ✨ extraordinary✨." She's currently studying character animation at California Institute of the Arts, where she feels incredibly honored to be surrounded by such talented, creative classmates. When she’s not drawing, she’s either at the gym, making music, editing videos for her YouTube channel (with over 160K subscribers) or tending to the local wildlife. Butler has also extended her entrepreneurial arm into merchandise including stickers, keychains, prints and more. In this coming year, she will work on an animated short film. 16. Katie Costa Instagram : blynksocial Followers: 4,815 Age: 24 Location: Atlanta, GA Target audience: We work closely with the most dope BIPOC, LGBTQIA+, and women creatives that are ready to build the brand of their dreams while having a ton of fun along the way. Katie Costa is the founder and lead designer of BLYNK Social, a strategic design and social media agency for brands that want to make a bold statement. The agency focuses on offering brands a fresh take on the digital world from a Gen Z perspective. Their work honors their clients' quirks and unique qualities and connects them with their dream community online and IRL. Katie says her clients inspire her and she's honored to help brands grow with confident: "There's never a shortage of bad*ss business owners on a mission and it's inspiring to share a creative space with them." In 2023, she released a workshop series. 17. Tommy Geoco Instagram: itsdesignertom Followers: 231K Age: 37 Location: Phoenix, AZ Target Audience: Practicing designers who want to improve their craft and developers who want a better grasp of design patterns. Tommy Geoco (aka DesignerTom) has designed products for over 13 years, leading Silicon Valley design teams and founding startups, including i (which Logitech's Streamlabs acquired in 2016). On social media, Tommy talks about design's function in modern product teams, sharing tips about design patterns, collaboration and quick decision making. Almost one million people have followed Tommy's Instagram to learn product design from his personable content. He even launched a podcast, The Zero Content Design Show to expand his reach and connect with more designers. Tommy shares, "I geek out over good systems and processes that speed up decision-making. I love looking under the hood of successful companies to see how they're puzzle-solving." 18. Zaria Forman Instagram: zarialynn Followers: 218K Age: 41 Location: United States Target audience: Varied Known for her breathtakingly realistic, large-scale pastel drawings documenting climate change, artist Zaria Forman’s work sheds light on the pressing climate crisis through her use of photo-realistic imagery of remote arctic landscapes. Forman has traveled extensively, including flying with NASA on several missions over Antarctica, Greenland and Arctic Canada. According to Forman: I have always been inspired by landscape, but in composition, my work has become more and more detailed. It hasn’t been intentional, but looking back, it’s the biggest difference I see in comparing my work from ten years ago to my work now. I try to push my own boundaries as much as I can, by attempting compositions that intimidate me, or textures I find difficult to render in pastel. I learn the most when I work outside my comfort zone. Looking forward, Zaria is excited about her upcoming solo show at Winston Wachter Fine Art, New York in Spring 2023. The show will highlight close-up views of glacier ice from Fellsfjara, Iceland. 19. Lucy Lugi Instagram: lugidesign Followers: 114K Age: 27 Location: Cardiff, UK Target audience: Creative entrepreneurs in the lifestyle/wellness/creative space who want to build their business empire and live a life of freedom. Creator and designer Lucy Lugi prides herself on “playing by her own rules and being financially and mentally free.” As she shares on her website, “I get a buzz out of helping you to craft your brand and live the life you’ve always dreamed of.” She seeks to work with fellow ambitious creators and brands who want to push boundaries and follow in her footsteps. Lucy draws her own inspiration from typography and interior design. She says: I love experimenting with type to create something gorgeous and almost abstract, you’ll find a lot of that within my portfolio and social media. I find interiors brilliant for helping me craft the perfect color palette. I studied architecture in university, so tapping into that side of things is fun. In the coming year, she hopes to continue growing her business and hire an assistant. 20. Mia Stav Instagram: miastavcakes Followers: 24.9K Age: 26 Location: Wisconsin, USA Target audience: Bakers, small business owners and cake lovers Baker extraordinaire Mia Stav is a one-woman operation who creates decadent and elaborate cakes in a style that is uniquely her own. Her 208.7K followers on TikTok love her behind-the-scenes content. Videos include buying ingredients and her Starbucks runs to keep her day going. 21. Emily Paton Instagram: staxcycleclub Followers: 4,671 Age: 35 Location: Calgary, Alberta, Canada Target audience: Fitness enthusiasts from around the globe Emily Paton’s passion and commitment to fitness shines through every detail Stax Cycle Club's online presence. In March 2020, Paton made a difficult decision to close her studio, just two days before the government announced all non-essential businesses to close due to COVID-19. Rather than letting this slow her down, just two days later she began live-streaming with a small group of instructors and two webcams. She offered free classes to those who were struggling financially but still wanted to stay active at home. Today, she offers hundreds of online classes—both live and on-demand—and has built a strong community of devoted fitness enthusiasts. She's inspired by connecting people through mindfulness and movement—regardless of geographical location—and is excited to see where the industry will go in the coming year.

When it comes to managing your business, it can seem like the number of tasks on your to-do list is never-ending. From maintaining your business website to managing payroll and marketing, there’s a lot to stay on top of. Fortunately, business software has come a long way and there are excellent tools out there that can help your small business run smoothly and efficiently. Whether you’re an experienced entrepreneur or are in the process of starting a business, you can benefit from taking advantage of business software (as well as AI tools for business ). We’ve compiled a list of the best small business software on the market today to help your company operate seamlessly. Best business software Wix Hootsuite Asana Monday.com Trello ClickUp Wix Email Marketing Mailchimp GetResponse Quickbooks FreshBooks Wave Wix Payments PayPal Stripe lesmate Salesforce Online presence 01. Wix Deciding to create your own website has never been easier thanks to Wix. The company was founded with the purpose of helping anyone, from bloggers to online businesses, create professional websites for managing and starting a business . You can even manage your website from the Wix mobile app . As one of the most popular website builders on the market, Wix provides hundreds of free templates to choose from that are completely customizable, including color and layout. Check out some of their great business website examples for inspiration. They also offer professional eCommerce and business tools that can be purchased with premium plans. These advanced, comprehensive additions include marketing and payment solutions, a logo maker, social media integrations and customer support for over 100 languages. Wix features also integrate easily with social media platforms and sites like Google. All of Wix’s paid premium plans include a 14-day free trial, free hosting , Google Analytics and a custom domain . 02. Hootsuite If you want to step up your business’ social media game to expand your presence online, Hootsuite is your solution. Hootsuite helps businesses manage their social media accounts, from answering messages and scheduling posts to analyzing your account’s performance. The software utilizes a single dashboard so you can monitor activity and engagement on all of your social media accounts in one place. The analytics reveal trends and performance over time so that you can determine the best strategy for your brand moving forward. Project management 03. Asana Asana was one of the first cloud-based project management tools and is ideal for small and medium-sized businesses. It helps teams track workflow, improve productivity, manage tasks and strengthen and team collaboration. Asana allows you to set deadlines, organize, plan and carry out tasks swiftly and efficiently, while sharing files and communicating with teammates. This powerful tool was created to speed up workflow by reducing the need for emails and long meetings, allowing businesses to complete more projects in less time. Users can view tasks in multiple formats, including calendars, lists, and Kanban boards , a tool that organizes projects based on what stage of the project they’re in. And of all project management tools, Asana takes the cake for the number of integrations it allows, with over 100 compatible programs such as Mailchimp, Slack and Dropbox. 04. Monday.com Monday is another cloud-based tool that has increased in popularity. Like Asana, Monday allows users to track projects, visualize progress, collaborate with teammates, and share documents on a colorful, user-friendly interface. A benefit of using Monday is that this business software utilizes a single platform to view projects in multiple formats, such as lists, calendars and Gantt charts . As a result, users don’t have to use multiple screens or tabs to view different formats. Monday also provides integrations for around 20 popular business programs like Slack, Google Drive and Jira which makes workflow smoother. A major bonus of this software is its privacy and security features. It offers two-factor authentication for all plans, something that most project management software does not offer. 05. Trello Trello is completely based on the Kanban method, allowing users to drag tasks from one task column to the next to show progress. The interface is meant to mimic a brainstorm session with sticky note-like squares for each task. This makes Trello an excellent option for multi-step projects, such as content management and website publication. The app also provides a visually friendly project board in which tasks are moved from step to step as they are completed. These steps might include, “Editing,” “Manager Approved,” and “Published,” but can be personalized for each company. 06. ClickUp ClickUp is an all-in-one productivity app that combines tasks, chat, docs and monitoring of your company’s goals. This business software is customizable and affordable in price. What makes ClickUp stand out on this list is its unique Hierarchy system for organizing projects, which is designed to help both small teams and enterprises with their workflow. ClickUp offers over 15 different viewing options fit for different business needs. For example, teams can change the viewing of their project pipeline to calendar mode, chat or metrics form. Other characteristics include letting users collaborate with others in real-time, add rich editing, and an easy ability to create subtasks and checklists within larger tasks, thus making projects managable for everyone. Email marketing tools 07. Wix Email Marketing If you’re looking for an email marketing tool that has it all, Wix Email Marketing is as comprehensive as it gets. Once you’ve created your Wix website, you can send professional emails to your customers using the built-in email editor. Create your own email campaigns, newsletters , email automations and transactional emails from scratch, or use one of Wix’s designer-built email templates for inspiration. You can choose from a variety of plans that include access to Wix’s customer support as well as lead capture forms to help you follow new leads through the marketing funnel. Everything is customizable, so you can change color, font and background to your liking and even personalize the emails you send out. Wix’s email marketing tools seamlessly integrate with popular platforms like Shopify and Google Ads to provide detailed analytics, so you have a complete understanding of open rates, delivery rates and clicks. 08. Mailchimp Created in 2001, Mailchimp has been one of the leading digital marketing softwares for the past two decades. While it doesn’t offer as many advanced features as other email marketing services, the platform is simple, straightforward and offers an array of marketing tools, including email. Mailchimp is a great solution for small businesses trying to grow - in fact, if your email contact list is 2,000 or less, the plan is completely free. Still, this plan is fairly limited because you don’t get features like send-time optimization, advanced segmentation and multivariate testing. You are also required to display Mailchimp’s branding in your emails. Mailchimp does allow you to create all types of beautiful, personalized marketing emails to fit your brand, from complete drip campaigns to abandoned cart emails. It also offers analytics tools so you can get the most out of your marketing efforts and allows you to easily integrate with Shopify, Magento, Wix and many other platforms. 09. GetResponse GetResponse is easy to use and simplifies email marketing for small businesses and small business owners . This business software utilizes a drag and drop email builder so you can personalize and create campaigns, segment contacts, and send emails crafted for specific groups. GetResponse comes with quality automation tools, responsive forms, A/B testing, unsubscribe tracking and autoresponders so you can stay on top of your email marketing. It also integrates with third party lead generation software like Google Docs, Salesforce, and ZenDesk. Accounting 10. Quickbooks Quickbooks is one of the best all-in-one online accounting and bookkeeping programs for certain types of businesses , particularly small and medium-sized retail businesses. This small business software simplifies and streamlines processes and is extremely user-friendly, even if you’re not an accountant. For instance, you can record daily sales and utilize the inventory management software to see what you have in stock. In addition, this business software helps your business manage projects, expenses, invoices , tax filings and more. The centralized dashboard provides business trends and company performance based on key performance indicators (KPIs), allowing users to have a complete understanding of financial trends. 11. FreshBooks FreshBooks was designed with small businesses in mind, particularly those that manage clients, are just starting out, or bill as freelancers. This small business software makes it simple to track time spent per project or client, and you can check your productivity from any time period. On top of that, the app offers project management tools, an integrations library with some of the most popular online business tools, and automated invoice reminders in a very user-friendly interface. It is worth noting that FreshBooks is more suited for work in the United States, so if you do international business, it may not be the best pick. 12. Wave Wave was created specifically for entrepreneurs looking for accounting software that is easy to use, high-quality, and, most importantly, free. Wave lets users send recurring or one-time invoices to customers and automatically syncs payment information. It also scans receipts, tracks income and expenses and organizes it all to make filing taxes as simple as possible. This small business software also has a great mobile-app that allows users to use certain features from their phone, such as scanning invoices. While there are paid services you can add to your plan, such as accepting credit cards and bank payments and setting up payroll for employees, the basic elements are free. Online payment tools 13. Wix Payments Wix Payments is an easy, efficient and comprehensive online payment system that works from your Wix website. A single dashboard allows you to manage all transactions so there’s no need to hop back and forth across different screens. It allows customers to set up one-time or recurring payments for products, memberships or subscriptions. This payment tool is ideal for those starting an online business because it’s easy to use and extremely versatile. With Wix Payments, merchants can accept all major credit cards as well as get paid via iDEAL, Giropay and Pay Now by Klarna. You can also accept your payments directly to your bank account on a daily, weekly or monthly payout cycle. Wix Payments offers one fixed processing rate for all credit cards based on your businesses’ transactions, and you never need to worry about security. The software offers PSD2 SCA and PCI-compliant payment processing and well as secure on-site and in-app checkout with HTTPS/TLS data encryption. 14. PayPal PayPal is the largest, all-in-one online payment provider in the world, with over 21 million merchants and is easily one of the most recognizable names in eCommerce. It’s available in 200+ countries worldwide, giving PayPal bragging rights in terms of geographic compliance. This business software allows companies of any size to accept all major credit cards or PayPal payments directly to their online stores in a secure fashion - this is one of PayPal’s most unique features. The ability to pay from one PayPal account to another is a feature that most digital payment providers don’t offer. However, a downside to PayPal is that funds are not directly deposited into your bank account. They are transferred to your PalPal account first, and then need to be transferred to your bank account, which can take up to 4 days. 15. Stripe Another popular online payment solution, this business software is particularly preferred by programmers and people with coding skills because of its customizable development tools. Because of this, Stripe can be a bit trickier to use for those without this technical knowledge. To counter this difficulty, Stripe does have 24/7 customer support, including developer live chat assistance, so there is always someone to help if you need it. Stripe is extremely user-friendly and allows merchants access to their funds quickly, with money transferred directly to your bank account in 2 days. Stripe offers one flat rate for transaction fees as well as lower chargeback fees than PayPal. Customer relationship management systems (CRMs) 16. Salesmate Salesmate won the 2020 Great User Experience award by FinancesOnline which says a lot about its customer satisfaction. The system is an intelligent, user-friendly CRM that provides an easy-to-use interface that’s easily customizable for any business. As one of the smaller CRM companies, Salesmate is able to provide top notch customer service for and tech support to its users. Salesmate is one of the more affordable CRM’s out there, making it ideal small business software for new businesses, startups, and freelancers. 17. Salesforce Salesforce was the first company in the world to create a cloud-based CRM. Because of this, it has become one of the most well known CRM systems around the globe. The software allows companies to track analytics in real time, as well as customer success and support, customer complaints and a variety of other CRM functions. Salesforce also offers other business solutions, such as marketing assistance and performance analysis. However, reported downsides are that the system is complex and difficult to set up and navigate. Because of this, the learning curve is extremely steep, and it can take businesses time to learn how to use it. Pro tip : Check out these small business automation tips to streamline your efforts. Best business software FAQ What are the types of business software? Business tools include project management platforms, CRM systems, accounting and billing programs and payroll solutions. Features like website integrations, AI and business intelligence (BI) streamline processes, analyze data and provide insights to help you make confident, informed decisions.

Ready to share your ideas with the world? Start your blog → Starting a mom blog is like creating a digital diary of your incredible journey through motherhood. It's a place where you can share your experiences, wisdom and even the occasional parenting mishap with a supportive community of fellow moms. When you create a blog , not only does it provide an opportunity to connect with others who can relate to your daily adventures, but it's also a fantastic way to document precious moments with your little ones. A mom blog can additionally be a creative outlet, and maybe even a source of inspiration for other parents out there. So, if you've got stories to tell, advice to share or just want to celebrate the joys and challenges of motherhood, go ahead and start that blog . Here are steps for getting started. Learn more: Why start a blog? Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  But first, why start a mom blog? A mom blog offers you a platform to connect with other mothers, especially in today's digital age, where online communities provide invaluable support and camaraderie. Your journey through motherhood is unique, and with a blog, you can share your personal experiences, challenges, triumphs and lessons learned. Your sharing can resonate with and inspire other moms just like you. Through your parenting experiences, you undoubtedly gain profound insights that you can share in the form of practical advice, parenting hacks and solutions to common challenges. This type of blog can become a resource hub for various aspects of parenting, covering topics such as pregnancy, childcare, education, health, self-care and family activities. By sharing your stories of overcoming obstacles, balancing responsibilities and pursuing personal goals, you can empower other moms to do the same. How to start a mom blog in 6 steps Ready to embark on your journey as a mom blogger? Here's a simplified roadmap that covers six crucial steps: Choose a blog niche Select a blogging platform for your mom blog Find the right name for your blog Plan and write your mom blog content Promote your blog Monetize your mom blog 01. Choose a blog niche Choosing a specific niche for your mom blog is essential to create focused and valuable content that resonates with your target audience. Your chosen blog niche should align with your interests, expertise and the needs of your target audience. By focusing on a specific niche, you can establish yourself as an authoritative and trusted source within the mom blogging community. Here are five mom or parenting-related blog niches and potential blog examples you could consider starting: Parenting tips and styles: Focus on providing practical parenting tips, advice for different stages of child development and how to effectively communicate with children of different ages. Lifestyle and self-care: Cover topics related to self-care for mothers, maintaining a healthy work-life balance, managing stress, wellness routines and personal growth while balancing being a mom. Family recipes: Share family-friendly recipes, meal planning ideas, cooking hacks and tips for preparing nutritious and delicious meals that cater to both kids and adults. Pregnancy and maternity information: Focus on the journey of pregnancy, offering information about prenatal care, childbirth, postpartum recovery and guidance for navigating the challenges of motherhood. Crafts and activities for kids: Provide creative and fun DIY projects, craft ideas, educational activities and games for children. 02. Select a blogging platform for your mom blog Choosing the right blog maker is crucial when starting your mom blog. Opting for a platform like Wix that offers hosting , security features and supports your branding efforts can make it easier to create, scale and monetize your blog. Your mom blog's overall design significantly influences the user experience. Select a blog template or theme on Wix that complements your brand's aesthetics and caters to your niche audience. Then, personalize your blog's design, layout and color scheme to create a visually appealing and consistent look. Note that branding is essential for establishing a recognizable identity for your mom blog. Your blog's branding elements—such as colors, fonts and logo—contribute to creating a cohesive and memorable visual identity that resonates with your target audience. Expert tip from Yaya Aaronsohn, Head of Brand Maker at Wix.com "The art of visual branding is a potent blend of creativity, psychology, and strategic thinking. It's about harnessing the power of design to tell a story, evoke emotions, and create meaningful connections with audiences." A logo serves as the face of your mom blog and represents its values and style. Using a logo maker helps you design a unique and eye-catching logo that reflects your blog's design . Check out these blog logo examples for more inspiration. Learn more about how to create a website with a free website builder . 03. Find the right name for your blog Choosing the right blog name and domain is a pivotal step in building awareness, establishing credibility and connecting with your audience. Your mom blog's name is the first impression readers have of your content. It not only reflects your blog's identity but also creates an initial perception of your focus and personality. If you're struggling to find the perfect name, consider using a blog name generator or exploring blog name ideas . Your domain name is the online address for your mom blog. When selecting a domain name, consider these best practices: Check that your domain name reflects your mom blog's focus, values and niche. Keep your domain name simple, easy to spell and memorable. Avoid complex words or lengthy phrases. If possible, incorporate your blog's name into the domain to reinforce brand consistency. Include relevant keywords in your domain to enhance search engine visibility. Numbers and hyphens can be confusing when spoken and might lead to misinterpretation. After brainstorming potential domain names, check their availability. Some creative mom blog name options include MomLifeMagic.com, NurturingNestlings.com or CherishedParenting.com. If you really want your blog to stand out, consider a .blog domain extension . It's a clear and unique way to help your blog and content pop. 04. Plan and write your mom blog content Valuable and engaging content is at the heart of a successful mom blog. Develop a content calendar to organize your blog topics, publication dates and themes. This ensures consistency and helps you plan ahead. Within your calendar, always include evergreen content—i.e., timeless articles that remain relevant over time as these posts continue to attract readers long after publication. When choosing what to write about, it's best to consider your specific audience (most likely other parents) and address common challenges, questions and needs that they might have. Authenticity always resonates with readers so don’t be afraid to share personal experiences, anecdotes and lessons learned as a parent. There are various types of content you could look to create, including step-by-step guides for activities, parenting techniques and DIY projects that moms can implement. Some other potential mom blog article ideas include: 10 Time-Saving Hacks for Busy Moms Surviving the Terrible Twos: Strategies for Toddler Tantrums Creating Meaningful Family Traditions: Celebrating Milestones Crafty Corner: DIY Playdate Activities for Kids Mom's Self-Care Guide: Prioritizing Your Well-Being Want to know more about how to write great blog posts ? We’ve put together some of our top blogging tips to get you started: Organize your blog posts with a clear introduction, informative main content and a concluding summary or call to action. Start your post with engaging blog titles that accurately convey the essence of your content. But be careful not to create clickbait-style titles just to get readers to click through to your content. “It’s a common mistake,” says Kylie Goldstein, blog growth manager at Wix (and mom), “but focus on informative and clear.” Use subheadings, bullet points and short paragraphs to ensure a readable blog format . When it comes to understanding how long a blog post should be , it’s completely up to the topic and audience. Sometimes longer is better but sometimes short, pithy content wins the day. Edit and proofread your posts for grammar, spelling and clarity. This is especially important if you plan to use an AI content generator for some of your draft planning. We recommend adding all of these tips to your own blog post checklist to make sure you’re publishing content of consistent quality. 05. Promote your blog Promoting your mom blog effectively is crucial to reaching a wider audience and building a loyal readership. You’ll need to use various blog distribution strategies in order to enhance the visibility of your mom blog. We explain some tried and trusted ways to promote a blog below. Search engine optimization (SEO): Optimize your blog posts for search engines by using relevant keywords, meta descriptions and image alt text. Blog SEO strategies are a great way to build organic traffic to your blog. Social media marketing: Share and promote your blog posts on platforms like Facebook , Instagram and Pinterest. Social media marketing can be both organic and paid. Use visually appealing images, engaging captions and relevant hashtags to attract readers. Learn more about blogging vs instagram  in our guide. Email marketing : Build an email subscriber list and send newsletters featuring your latest blog posts. This keeps your readers engaged and informed. Guest blogging: Collaborate with other mom bloggers or parenting brands by contributing guest posts. This introduces your blog to new audiences and establishes your authority. You can also write for their blogs and include links back to your blog. In order to gauge how effective your blog promotion strategies are, consider looking into web analytics and popular blogging tools . These can help you understand where your blog traffic is coming from, which channels your content is most popular on and which content seems to resonate with readers the most. You can then enjoy an easier time planning future content and choosing the most effective distribution channels for you. If basic SEO optimizations bring you reasonable organic traffic from search engines, you might want to double down on an SEO strategy. 06. Monetize your mom blog Monetizing your blog can transform your passion into a source of income. Several popular strategies allow you to make money blogging while also providing valuable content and support to your readers. Explore these avenues and consider how they can align with your blog's focus: Affiliate marketing: You can choose to promote products or services relevant to your mom blog's niche. You insert the links into your content and when readers make purchases through your affiliate links, you earn a commission. Incorporate genuine product recommendations (services and products you’ve actually used at home or with your kids) to build trust with your audience. Where possible insert the links as naturally as you can. Display ads: You can integrate display ads from networks like Google AdSense into your blog and earn money based on the number of impressions or clicks these ads receive. Make sure that your ads are unobtrusive and don't compromise the user experience as this can turn people off. Subscription content: Offer premium subscription content or online courses that cater to your audience's needs. Subscribers gain access to exclusive articles, resources, video content, workshops or downloadable materials. For a mom blog, the best examples of this kind of content could include monthly parenting guides, meal planning schedules and recipes, or interactive virtual workshops and webinars. Ideas for blog posts for your mom blog Here are some ideas for blog posts for a mom blog, divided into categories: Parenting tips and advice How to Talk to Your Kids About Difficult Topics How to Discipline Your Kids Without Yelling How to Encourage Your Kids to Be Independent How to Help Your Kids Cope with Anxiety How to Raise Kind and Compassionate Children How to Get Your Kids to Eat Their Vegetables How to Potty Train Your Toddler How to Survive the Terrible Twos How to Help Your Kids Make Friends How to Get Your Kids to Sleep Recipes and healthy eating Quick and Easy Meals for Busy Moms Healthy Snacks for Kids Recipes for picky eaters How to Make Meal Planning Easier How to Cook on a Budget How to Pack Healthy Lunches for School How to Get Your Kids to Eat Their Fruits and Vegetables How to Make Healthy Eating Fun for Kids Recipes for Crockpot Meals Recipes for Vegetarian and Vegan Meals Lifestyle and self-care How to Make Time for Yourself as a Mom How to Deal with Mom Guilt How to Find a Work-Life Balance How to Get Enough Sleep as a Mom How to Exercise and Eat Healthy as a Mom How to Manage Stress as a Mom How to Make Time for Friends and Family How to Find Your Purpose as a Mom How to Embrace the Messiness of Motherhood How to Love Yourself as a Mom Travel and adventures Tips for Traveling with Kids Affordable Family Vacations Ideas for Staycations Outdoor Activities for Kids Road Trips with Kids Camping with Kids Visiting Theme Parks with Kids Flying with Kids Traveling with Babies and Toddlers Traveling with Young Children Finances and budgeting How to Budget for a Family How to Save Money on Groceries How to Save Money on Childcare How to Save Money on Clothing How to Save Money on Entertainment How to Teach Your Kids About Money How to Invest for Your Child's Future How to Get Out of Debt How to Live a Frugal Lifestyle How to Make Extra Money as a Mom Holidays and celebrations Fun Activities for Families to Do During the Holidays Easy and Festive Recipes for Holidays Creative Crafts for Holidays Festive DIY Decorations for Holidays Thoughtful Gifts for Family and Friends Traditions to Start with Your Family Ways to Give Back to the Community During the Holidays Tips for Coping with Holiday Stress How to Manage Holiday Expectations How to Create Meaningful Holidays for Your Family Inspiration and motivation You Are Enough: A Message for Moms The Importance of Self-Care for Moms How to Find Your Inner Strength as a Mom Overcoming Challenges as a Mom Celebrating Your Achievements as a Mom Finding Joy in the Everyday Moments of Motherhood The Power of Positive Thinking for Moms How to Build a Support System as a Mom How to Believe in Yourself as a Mom How to Embrace the Journey of Motherhood These are just a few ideas to get you started. There are endless possibilities for blog posts about motherhood. It can be overwhelming when you're exploring blogging for beginners , but the most important thing is to write about topics that you're passionate about and that you think will be helpful to other moms. So, are Mom blogs still a thing? Mom blogs are still very much a thing. While the landscape of blogging has evolved and diversified, mom blogs continue to offer a valuable resource and community for mothers. Mothers often seek advice and information from other mothers, as they appreciate the authentic and relatable experiences shared by mom bloggers. This is what continues to make Mom blogs as relevant as ever. This and the sense of community they create around shared experiences and support. However while the demand and reasons for Mom blogging have remained the same, the world of Mom blogging has become more competitive than ever before. There are more blogs, vying for a slice of the audience piece. But there are also a wider range of voices and perspectives, extending to other parental figures such as fathers, grandparents and others. There are also more platforms where parenting content is shared and consumed, a lot of Mom focused bloggers are now popular on social media, on Youtube and in podcasts. Is blogging still worth it ? Read more with our take on blogging's current and future relevance. How to start a mom blog FAQ Do I need technical skills to start a mom blog? No, you don't need advanced technical or coding skills. Blogging platforms, like Wix, offer user-friendly interfaces with drag-and-drop features that make creating and managing a blog easy. How often should I publish new content on my mom blog? Consistency is important, but the frequency of publishing depends on your availability and content quality and your schedule. Aim for at least one high-quality blog post per week to maintain reader engagement, but to really generate traffic and engagement you’ll likely need to write more regularly. How much do mom blogs make? The amount of money a mom blog can make varies depending on a number of factors, including the blog's niche, traffic and monetization methods. However, some top mom bloggers make six-figure incomes from their blogs. How do I become a family blogger? To become a family blogger, you need to start by creating a blog that focuses on family life. You can write about your own experiences as a parent, or you can interview other parents and share their stories. You can also provide tips and advice on parenting, child care and family travel. Here are some additional tips for becoming a family blogger: Find your voice: Be yourself and let your personality shine through in your writing. Be consistent: Post new blog posts regularly to keep your readers engaged. Interact with your readers: Respond to comments and participate in online discussions to build a community around your blog. Promote your blog on social media: Share your blog posts on social media platforms like Facebook, Twitter and Pinterest. Network with other family bloggers: Connect with other family bloggers online and in person to learn from each other and promote your work. How can a mom blog stand out in such a saturated niche? A mom blog can stand out by focusing on a specific audience, such as working moms, single moms or moms of children with special needs. Sharing personal, relatable stories and offering unique, actionable tips while maintaining an authentic voice is what helps build a loyal and engaged readership. What’s the best way to balance personal content with privacy on a mom blog? Balancing privacy involves sharing stories that resonate without revealing sensitive details, such as your child’s full identity or location. Focus on universal experiences rather than specific incidents, use pseudonyms when needed and always make sure your family is comfortable with the content you publish. How can a mom blog generate income while remaining genuine and relatable? A mom blog can earn income through authentic product reviews, affiliate links, sponsored posts or selling digital resources like eBooks or printables. Prioritize partnerships with brands you genuinely trust and use to make sure your recommendations align with your audience’s needs. This is how you build credibility as a mom blogger. Other blog types to think about starting How to start a finance blog How to start a real estate blog How to start a gaming blog How to start a health blog How to start a teaching blog How to start a music blog How to start a tech blog How to start a sports blog How to start a beauty blog How to start a lifestyle blog How to start a poetry blog How to start a craft blog How to start a consulting blog How to start a fitness blog How to start an architecture blog How to start an art blog

Build your website in minutes, try Wix for free today → According to the latest social media statistics from Datareportal , there were around 5.66 billion social media users worldwide. That means nearly two-thirds (63.9%) of the global population now engages with social media in some form. This marks a 4% increase from the previous year’s 5.04 billion users—an average growth rate of 7.8 new users every second. But what does the social media landscape actually look like in 2026? Which platforms are seeing the most activity? Who’s using them—and how does this tie into a long-term strategy for social media marketing ? To answer these questions, Wix has compiled the latest social media statistics and facts for 2026. You’ll find a breakdown of global usage trends, user demographics and growth patterns—insights that are especially valuable whether you're refining your social media design , exploring how to make a website from scratch or choosing the right website builder to support your online goals. When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you.  Top 10 must-read social media statistics for 2026 Facebook had the largest market share at 69.71% across all social media platforms . ( Statcounter ) Facebook is the biggest social media platform in the world, with an estimated value of $104 billion when it entered the public market in May 2012. ( Statista ) The most downloaded social media apps are Facebook and WhatsApp, with an estimated 10-50 billion total downloads. ( Sensor Tower ) Facebook is the largest social media platform in terms of wealth, with an estimated revenue of $80.7 billion. ( Soax ) By 2029, India is expected to overtake China as the country with the most social media users (projected 1.31 billion vs. 2.72 billion). ( Statista ) The UAE has the highest social media penetration rate across all countries at 115%, compared to Nigeria, which has the lowest at 17%. ( Statista ) More than nine in 10 (94.2%) global internet users access social media at least once per month. ( Datareportal ) Facebook has an average of 3.07 billion users per month—the most of any social media platform. ( Kepios via Datareportal ) The average person spends 34 hours per month on TikTok. ( Soax ) The average global internet user spent 143 minutes per day on social media in 2024. ( Statista ) The social media usage statistics shared here might not represent unique individuals. This is because things like duplicate or fake accounts can skew the numbers. So, in reality, the actual stats could be higher or even lower than what’s shown—especially since most platforms have age restrictions for users under 13. These numbers only scratch the surface. Below, we’ve rounded up the top must-read social media statistics for 2026—click any stat to jump straight to the insights that matter most to you. Social media statistics Social media usage statistics Social media post statistics Social media marketing statistics Social media market statistics Before diving into individual platforms and social media trends, it’s worth taking a step back to understand the size and scope of the social media industry as a whole. These statistics offer a high-level view of the market—including user growth, platform dominance and reach—highlighting how essential a strong social media presence  has become for individuals and brands alike. Whether you’re focused on boosting social media engagement  or refining your social media branding , understanding the broader landscape is key to making smarter, more strategic decisions. “When you understand the bigger picture of the social media landscape, it’s easier to spot real opportunities. It’s not just about chasing trends—it’s about aligning your strategy with where the industry is headed.” - Lilach Goldis, social media manager at Wix How big is the social media industry?   According to estimates from Spherical Insights , the global social media market size was valued at $218.03 billion in 2023. With a forecast compound annual growth rate (CAGR) of 14.09% between 2023-33, this means the social media industry could be worth more than $815 billion by 2033.  Social media market share statistics  As of November 2025, Facebook’s market share stood at more than two-thirds (68%). According to social media stats from Statcounter , this was around seven times greater than Instagram in second place, which occupied almost a tenth (9.24%) of the social media market for that month. Social media stats worldwide across all devices (March 2025) Pinterest’s social media market share stood at around one-fourteenth (7.32%) at the end of Q1 2025, making it the third-biggest social media platform in the world for this variable. How many social media platforms are there? There is no precise figure for the number of social media platforms in the world. The social media market is dominated by household names such as Facebook, Instagram and YouTube, but many other smaller, niche platforms exist , with new ones emerging on an almost daily basis, making it hard to track the exact number.  Social media stats worldwide across different devices (March 2025) Social media platform Percentage market share across desktop devices (%) Percentage market share across mobile devices (%) Percentage market share across tablet devices (%) Facebook 40.49% 73.06% 84.09% Instagram - 10.45% 2.73% X/Twitter 11.84% 6.35% 3.00% Pinterest 26.81% 4.80% 6.94% YouTube 9.80% 4.03% 2.41% Reddit 5.31% 0.83% 0.45% LinkedIn 2.48% - - Other 3.27% 0.48% 0.38% (Source: Statcounter) When broken down by device, Facebook’s market share of the social media industry tends to be greater than all other platforms combined. This is certainly the case for mobiles and tablets, where Facebook occupies more than three-quarters (73.06%) and more than four-fifths (83.09%), respectively, of the overall market. This is contrasted by around two-fifths (40.49%) for desktop devices.  As of March 2025, Pinterest’s social media market share stood at more than a quarter (26.81%) for global desktop devices—around 2.5 times the size of X's (formerly Twitter) proportion at just over a tenth (11.84%). Incidentally, this is approximately the same as Instagram’s market share of mobiles around the world (10.45%—the second largest social media platform on these devices based on market share data.  Understanding where each platform stands in terms of market share is only part of the picture. To take full advantage of these insights, it’s worth exploring tailored strategies for each major network. Check out our in-depth guides on: Facebook marketing Instagram marketing Twitter marketing YouTube marketing TikTok marketing Pinterest marketing LinkedIn markteting Social media stats worldwide—percentage market share over time across all devices (2009-25) According to social media stats from Statcounter , Facebook has the highest average social media market share in 2025, occupying more than two-thirds (67.32%) of all devices. This was followed by Instagram, with a market share of just over a tenth (10.7%).  Facebook’s market share of the global social media industry has dominated since 2009, when it accounted for just under half (48.14%). Its market share grew year-on-year (YoY) between 2009-16, when it reached a peak of 86.16%—nearly four-fifths greater (+78.98%) than seven years earlier.  Between 2009-25, other noticeable marketing trends in this data on social media include:  Pinterest’s market share rose to almost a seventh (13.86%) in 2019, before virtually halving by 2025 to 7.8%.  X/Twitter reached a peak market share of just over a tenth (10.73%) in 2020 across all devices, despite occupying less than half the market (4.2%) just four years earlier. YouTube’s market share fluctuated from 0.11% in 2015 to 8.27% in 2024.  Instagram’s share of the social media market grew rapidly from 2016, when it accounted for just 0.09% of the overall market, up to a high of 11.8% in 2023.  Social media stats worldwide - percentage market share over time across desktop devices (2009-25) “A few elements I would recommend to those who desire to grow their Instagram account include high-quality visual content, a consistent aesthetic, engaging and witty captions, strategic use of hashtags, regular posting schedule, interacting with followers and comments and a strong use of features like Reels and Stories to diversify your content and reach a wider audience.” - Marissa Nicole Brower, social media manager–TikTok at Wix As of 2025, Facebook accounted for around two-fifths (41.21%) of the social media market share for desktop devices around the world. This was almost 16 percentage points more than Pinterest in second.  Facebook’s dominance in the world of desktop devices has almost halved since 2015, when its respective market share stood at just over four-fifths (81.8%). This downward trend is also mirrored by StumbleUpon, which held over a fifth (22.51%) of the social media market for desktops in 2009, yet accounted for 0% in 2025.  Conversely, Pinterest’s market share of the global social media market for desktops more than quadrupled between 2012 and 2025, from just over a twentieth (5.48%) to around a quarter (25.23%).  Social media stats worldwide - percentage market share over time across mobile devices (2009-25) Facebook’s market share for social media across global mobile devices in 2025 stood at around seven-tenths (70.35%)—almost six times that of Instagram in second (12.14%).  Back in 2009, just over two-fifths (41.89%) of users accessed Facebook on their mobiles. By 2016, this figure had more than doubled to approximately nine in 10 (89.73%).  Pinterest’s social media market share fluctuated between 2012-25, from a low of 4.43% in 2022 up to a high of 17.05% in 2013. This is contrasted by X/Twitter, which dropped from almost a quarter (23.22%) in 2009 to 3.66% in 2016.  Instagram’s share of social media on mobiles increased dramatically from 2016, when it occupied just 0.13% of the overall market. By 2023, it had reached a peak of almost a seventh (13.18%).  Learn more about Instagram: Instagram business acount Instagram reels Instagram tools Best time to post on Instagram Instagram post template Instagram stories Social media stats worldwide - percentage market share over time across tablet devices (2009-25) Date Facebook Pinterest X/Twitter Tumblr StumbleUpon 2012 32.13% 54.33% 6.07% 0.00% 3.56% 2013 37.07% 44.06% 11.15% 0.91% 4.54% 2014 63.34% 25.45% 5.78% 2.42% 1.63% 2015 76.74% 16.74% 3.54% 1.37% 0.77% 2016 76.40% 17.41% 3.25% 1.56% 0.61% 2017 75.78% 17.73% 3.75% 0.91% 0.39% 2018 53.63% 34.98% 5.69% 0.76% 0.28% 2019 47.81% 41.84% 6.51% 0.67% 0.00% 2020 66.68% 22.57% 5.95% 0.54% 0.00% 2021 72.79% 15.47% 5.07% 1.21% 0.00% 2022 81.07% 8.73% 4.38% 0.44% 0.00% 2023 80.22% 9.06% 4.87% 0.31% 0.02% 2024 60.36% 31.28% 2.91% 0.37% 0.00% 2025 73.98% 17.83% 2.84% 0.36% 0.00% (Source: Statcounter) As of 2025, Facebook’s market share of social media platforms across tablets stood at almost three-quarters (73.98%), further exerting its dominance across the social media industry.  More than a sixth (17.83%) of tablets around the world were being used to access Pinterest, giving these two a combined market share of more than nine-tenths (91.81%). Before 2014, Pinterest occupied the largest market share across the social media platform industry, at more than half (54.33%) as of 2012. This figure dropped to less than a tenth (8.73%) in 2022, its lowest recorded market share percentage during this period.  Incidentally, X/Twitter’s market share also dropped by more than half between 2012-25, from 6.07% to 2.84%.  Learn how to use Twitter to build your brand and create a Facebook ad for website traffic that drives real results. What is the biggest social media platform? According to social media analysis from Statista , Facebook entered the public market in May 2012 with an estimated value of $104 billion. This was around four times greater than Snapchat’s estimated worth almost five years later, when it became part of the public market.  Estimated value of the biggest social media platforms (upon entrance to the public market) X (formerly Twitter) was the third-biggest social media platform as of March 2024, with an estimated value of $18 billion in 2013. This was almost double the approximate worth of Pinterest in fourth at $10 billion as of April 2019.  Most popular social media apps  Instagram and WhatsApp (both owned by Meta) are among the most popular social media apps in the world, according to research by GWI   in their social media report.  Around one in six people claim that either Instagram (16.6%) or WhatsApp (16.0%) is their preferred choice when it comes to using social media. This was followed by almost one in seven (13.1%) who selected Facebook as their most popular social media platform.  Top 10 social media platforms in terms of popularity Social media platform Percentage of respondents (%) Instagram 16.6% WhatsApp 16.0% Facebook 13.1% WeChat 12.0% TikTok 8.1% Douyin 7.3% X/Twitter 3.2% Telegram 2.6% Messenger 2.4% Line 1.8% (Source: GWI via Datareportal)  Incidentally, almost one-eighth (12.0%) of those surveyed by GWI  would pick WeChat as their number one social media platform, with less than one in 10 (8.7%) opting for TikTok.  WeChat is a Chinese “super app” that combines messaging, social networking and online transactions/mobile payments into one platform.  Most common social media platforms used by marketers worldwide (January 2024) A 2024 survey by Statista  found that almost six in seven (86%) marketers worldwide use Facebook for marketing purposes, with just under four in five (79%) opting for Instagram.  Less than two-thirds (65%) of those surveyed claim to use LinkedIn for marketing in some capacity, with just over half (51%) choosing to implement YouTube as another form of marketing tools .  Most downloaded social media apps In terms of the estimated number of downloads, Facebook and WhatsApp continue to dominate as the most popular social media apps, with between 10 and 50 billion downloads each.  According to social media st ats from Sensor Tower , this mak es them up to five times more popular than fellow Meta-owned apps Messenger and Instagram, in joint-second, with an estimated five to 10 billion downloads each.  Year YouTube Facebook Instagram Pinterest TikTok 2012 - 57% 11% 10% - 2013 - 57% 15% 15% - 2014 - 58% 21% 16% - 2015 - 62% 24% 26% - 2016 - 68% 28% 26% - 2018 73% 68% 35% 29% - 2019 73% 69% 37% 28% - 2021 81% 69% 40% 31% 21% 2023 83% 68% 47% 35% 33% 2024 85% 70% 50% 36% 33% (Source: Pew Research) Social media statistics from Pew Research  show that as of 2024, YouTube was one of the most popular social media platforms in terms of usage, with around six in seven (85%) US adults claiming to have used it. This represented a 12-percentage-point increase from 2018, when the figure stood at just under three-quarters (73%).  This was followed by around seven in 10 (70%) who had used Facebook at some point in their life—a figure that had risen 13 percentage points in the space of 12 years.  Other trends from the survey were that, as of 2024:  Half (50%) of adults in the US had used Instagram (more than four times the proportion compared to 2012). More than a third (36%) had used Pinterest (3.5 times the amount compared to 2012). One in three (33%) US adults had used TikTok (a 12-percentage-point increase from two years earlier).  Learn more about Facebook: How to advertise on Facebook Best Facebook ads Facebook business page Facebook retargeting What is Facebook pixel? How to create a Facebook page? Social media revenue statistics  According to an analysis of social media revenue by Statista , the social networking market was estimated to be worth around $122.6 billion in 2022. This resulted in an average revenue per download of around $10.96.  With an expected CAGR of 7.56% between 2022-29, its projected market value could reach $206.76 billion by 2029.  Top social media platforms by estimated revenue Social media stats from Soax  indicate that as of 2024, Facebook had estimated revenue of $80.7 billion—the most across all social platforms and almost half (47.8%) more than Instagram in second at $49.8 billion.  YouTube’s estimated social media revenue in 2024 was thought to be around $31.5 billion, almost the same combined amount as that of WeChat in fourth ($16.3 billion) and TikTok in fifth ($16.1 billion).  Social media advertising statistics  According to Statista , the global social media advertising market is expected to be worth $276.72 billion by the end of 2025. With an anticipated CAGR of 9.38% between 2025-30, this could result in a projected market value of $433.28 billion by the end of the decade.  Forecasts suggest that more than four-fifths (83%) of total ad spending across the world in 2030 will be via mobile devices, with an expected 6.6 billion users worldwide by 2030.  Potential advertising reach of social media advertisements Statistics on social media advertising by Kepios  suggest that YouTube ads reach around 2.53 billion users per month, the most of any social media platform, and around 10% more than Facebook in second (2.28 billion).  Instagram ranks third in terms of potential advertising reach. With an estimated audience of 1.74 billion, this equates to roughly 9% (or 150 million people) more than TikTok in fourth and almost two-fifths more (37%) than LinkedIn in fifth.  Explore powerful advertisement examples , learn about different types of advertising and discover how online advertising can help you reach your target audience . Websites and social media arguably both have their place when it comes to effective marketing efforts. Check out our blog on website vs. social media  and why you’ll likely need both to run a successful business.   Social media usage statistics  If you’re looking to boost your online presence, understanding the latest social media usage statistics is a great place to start. These numbers can inform everything from your content strategy to which social media management tools  you choose. Plus, staying on top of user trends can help you apply the most effective social media marketing tips  to grow your brand across platforms. What is content marketing ? Discover how it works and explore content marketing examples to inspire your own strategy. How many people use social media? As of January 2023, Asia was the continent with the highest social media usage, with just over 2.9 billion users. This meant more than one in three (36.3%) of the global population at the time were social media users located in Asia.  Based on research by Statista , around two-fifths (42.4%) of these were situated in Eastern Asia, with just under a third (32.7%) in Southern Asia. Number of global social network users by region (2023) By contrast, the Americas had approximately 819 million social media users in 2023, with just over half (54%) of these based in North America and just under two-fifths (38.7%) in South America.  According to these statistics on social media usage, Europe had 682 million social media users in 2023. This represented almost a fifth (18.3%) fewer than the Americas and around four times less than Asia.  Number of social network users by country (2023 vs. 2029) According to social media stats from Statista , China had the largest number of social network users as of 2023 across all countries (1.07 billion people). This was around a fifth (21.5%) more than India in second (862 million) and almost three times the amount compared to the US in third (308 million).  By 2029, India is expected to overtake China in terms of the number of social network users, with roughly 1.3 billion nationwide. This would represent an increase of more than half (51.7%) from 2023 figures and should put it 2.8% ahead of China in second place.  The US is anticipated to hold onto third spot in 2029 for the number of social media users by country, with an estimated 336 million users—a 9.1% rise in the space of six years.  "Identify the social media platforms your audience is most active on gain an in-depth understanding of what it takes to rank on them. For example, converting your Instagram carousel posts into a Reel can capture attention more effectively and boost your content's impact, ultimately leading people to visit your site."- Lilach Goldis, social media manager at Wix Highest active social network penetration rate by country (April 2024) The social network penetration rate measures how many people actively use social media in a given area. It highlights adoption rates and platform popularity, offering valuable insights for businesses using Wix marketing tools or analyzing affiliate marketing statistics . As of April 2024, the UAE had the highest social network penetration rate across all countries at 115%, according to social media usage statistics from Statista . A penetration rate of more than 100% suggests that there are more social network accounts in that country than there are people. Whilst this is normally unlikely, it is possible and could be due to a significant number of individuals owning more than one social media profile, for example. This was followed by Saudi Arabia (96.2%) and South Korea (93.4%), and indicates that on average, more than nine in 10 of its population actively engage with social media in some capacity.  By contrast, the UK’s social network penetration rate stood at 82% in April 2024, followed by Canada at 80.7%. This means more than four in five of its citizens, on average, were using social media platforms at that moment in time.  Lowest active social network penetration rate by country (April 2024) At the other end of the scale, Nigeria had the lowest social network penetration rate in April 2024, based on social media usage statistics from Statista. As of 2024, less than one in five (17%) Nigerians were active on social networks, followed by Ghana (22.2%) and Kenya (24.5%).  By contrast, the USA’s social network penetration rate stands at around 69.7%, meaning almost seven in 10 people from the US are active users when it comes to social media.  How often do people use social media?  Recent facts about social media from Datareportal  indicate that more than nine in 10 (94.2%) global internet users now use social media every month. Facebook leads the way with 3.07 billion monthly average users, around a billion more per month compared to Instagram and WhatsApp.  Social media platforms by the average number of monthly users In terms of social media monthly active users, WeChat and Telegram round off the top five, with 1.38 billion and 0.95 billion, respectively.  This means that Facebook users are more than doubled monthly compared to WeChat users, and Telegram more than tripled.   WeChat and Telegram rank in the top five with 1.38B and 0.95B monthly users According to the latest facts about social media from Soax , the average person spends almost a day and a half (34 hours) per month on TikTok, the most across all social media platforms in their study.  This is almost six hours more per month than YouTube in second place, with a typical user spending just over one day per month (28 hours and five minutes) accessing its content.  On average, TikTok users spend almost twice as long on this platform as those who use WhatsApp (34 hours vs 17 hours and six minutes).  Want to turn your content into income? Learn how to make money on TikTok , find the best time to post on TikTok and discover how to use TikTok for business to grow your brand. How many people use social media daily? Social media statistics from Statista  indicate that the average internet user spent almost 2.5 hours (or 143 minutes) per day on social media networks throughout 2024. This was a 5.3% decrease from the previous year, which represented a peak of 151 minutes a day for the period 2012-24. Average daily time spent on social networks worldwide by internet users (2012-24) Between 2012-24, the average daily time spent on social media generally rose year-on-year from 90 to 143 minutes per day—an increase of almost three-fifths (58.9%) in the space of 12 years.  How many people use social media in the US? According to Datareportal’s latest social media report , approximately 253 million people in the US currently use social media as of January 2025. This represents almost four-fifths (78.5%) of the country’s internet population and almost three-quarters (73%) of its total inhabitants.  Their analysis of social media statistics reveals that:  The number of social media user identities grew by around 14 million (or 5.9%) between 2024-25.  There were 223 million social media users aged 18 and above (equivalent to more than four-fifths (81.5%) of the US adult population).  The gender split between females and males was fairly even (50.2% vs. 49.8%).  Selected social network usage rate per minute (December 2024) Social network activity Amount per minute Reels played on Facebook and Instagram 138,900,000 YouTube videos watched 3,472,222 Snaps sent on Snapchat 3,300,000 TikTok videos uploaded 16,000 Members applying for jobs on LinkedIn 9,000 (Source: Domo)  Social media research by Domo  indicates that almost 139 million reels were played on Facebook and Instagram in the US as of December 2024, making it the most popular form of social media usage in their study. This represented almost 40 times the average number of YouTube videos watched and snaps sent on Snapchat in the same month (3.47 million vs. 3.3 million, respectively).  Learn more about YouTube: How to become a YouTuber How to start a YouTube channel How to advertise on YouTube How to make money on YouTube How to live stream on YouTube Main reasons for using social media  According to the latest data about social media usage, just over half (50.8%) of those surveyed by GWI  claim to use social media as a way of keeping in touch with friends and family.  Most common reasons for using social media This was followed by just under two-fifths (39%) who use social media to fill their spare time and more than a third (34%) who access it to read news stories.  Looking to grow your Instagram game? Learn how to make money on Instagram and discover how to get Instagram followers who are truly engaged with your content. Most popular activities by social media platform  Social media platform Looking for content  Following or researching brands or products Keeping up to date with news & current events Messaging friends & family Posting or sharing photos or videos  Facebook 55.3% 52.5% 57.3% 73.1% 62.6% Instagram 66.7% 62.3% 54.7% 60.4% 70.2% TikTok 79.6% 51.5% 43.7% 21.7% 42.3% LinkedIn 11.6% 24.9% 28.7% 13.0% 15.9% Snapchat 36.7% 25.8% 24.3% 40.9% 44.4% X/Twitter 35.8% 37.8% 60.5% 18.1% 28.2% Reddit 29.7% 30.9% 30.7% 7.7% 12.4% Pinterest 20.8% 36.4% 14.1% 6.9% 15.3% (Source: GWI via Datareportal)  Recent statistics on social media reveal that almost four in five (79.6%) people surveyed by GWI use TikTok when looking for social media content , the most common response for this category, followed by two-thirds (66.7%) who go to Instagram and just over half (55.3%) who opt for Facebook.  GWI’s social media report  also reve als:  Instagram is the most popular social media platform when following or researching brands/products, used by more than three-fifths (62.3%) of respondents, making it a powerful tool for product marketing . Around three in five (60.5%) social media users turn to X for news updates and information on current affairs, making it around twice as popular as Reddit (30.7%).  Almost three-quarters (73.1%) of those wanting to stay in touch with family and friends do so via Facebook.  Seven in 10 (70.2%) choose Instagram when posting or sharing photos/videos compared to around six in 10 (62.6%) for Facebook.  Check out the latest video marketing statistics to see how video can drive engagement and conversions for your business. Social media growth statistics According to stats about social media usage, there were approximately 5.24 billion people in the world who engaged with social media as of Q1 2025. This represented a rise of +0.38% from the previous quarter and +3.97% from 12 months earlier.  Social media usage over time (Q1 2023 - Q1 2025) The number of global social media users in Q1 2023 was estimated to be around 4.76 billion. In the space of two years, Datareportal figures via DemandSage  suggest that this number has increased by more than a tenth (+10.08%) or roughly 480 million people.  Did you know?  Learn ing how to grow social media followers  starts with understanding where your audience is—and just how quickly it’s expandi ng. Year-on-year audience growth of selected social media platforms worldwide (January 2024) Social network Percentage YoY growth (%) Instagram +25.3% Pinterest +23.2% LinkedIn +13.9% X/Twitter +11.3% Snapchat +6.8% Facebook +3.1% YouTube +0.9% (Source: Statista)  Social media stats from Statista  reveal that, as of January 2024, Instagram had the largest year-on-year percentage growth across different social media platforms throughout the world at just over a quarter (+25.3%). This was followed closely by Pinterest at +23.2%.  Comparatively, LinkedIn’s YoY percentage growth for this period stood at almost a seventh (+13.9%), followed by X at just over a tenth (+11.3%) compared to the previous year.  Most used social media platforms As of February 2025, Facebook was estimated to have more than three billio n users worldwide, making it the most used social media platform across the globe. Most popular social networks worldwide (February 2025) According to social media statistics from Statista , this was around half a million more than YouTube in second place and over a billion more than Instagram and WhatsApp in joint third.  TikTok and WeChat round off the top five most-used social media platforms of 2025 with a respective 1.59 billion and 1.38 billion estimated users.  Active user index for various social media platforms Based on Android activity in November 2024, Data AI’s social media index report  suggests that YouTube is the most-used social media platform and implies an active user base roughly a sixth (16.1%) larger than that of WhatsApp in second place and almost a fifth (18.8%) greater than Facebook in third.  Note:  The index score approximates the number of smartphone handsets using each platform’s app in November 2024. The data is based on Android activity due to difficulties in tracking iPhone behaviors. According to Statcounter , Android occupied around seven-tenths (71.85%) of the world operating systems market in November 2024, so this presumes the data on Android activity is fairly representative of global social media usage.  Statistics on social media demographics  When analyzing social media platforms by users, the vast majority tend to have more males than females. According to social media stats from Statista , this gender gap is smallest when it comes to Snapchat users (50.7% males vs. 48.4% females). Percentage of social network users by gender (February 2025) Conversely, X had the largest gender gap in its user population as of February 2025, with almost two-thirds (63.7%) of its users identifying as male and more than a third (36.3%) as female.  In the US, research suggests that females tend to use social media platforms more than their male counterparts. This is apparent when analyzing several social media usage statistics between the two genders, including:  More than three-quarters (78%) of women have used Facebook compared to just over three-fifths (61%) of men.  Around half (51%) of the females surveyed by Pew Research  had previously used Pinterest compared to under a fifth (19%) of males. Virtually two in five (39%) US females were users of TikTok compared to roughly one in four (26%) males.  The results of this social media report by Pew Research  highlight that this is not the case for all social media platforms, with males tending to use Facebook, LinkedIn and Reddit more than females.  Why is Reddit so popular ? Discover how you can tap into its community for your brand. Most popular social media platforms among age groups and genders  Datareportal’s analysis of social media  usage statistics suggests that younger people tend to prefer social media platforms such as Instagram and TikTok more than the older generation. For example, around one in four males (26.6%) and females (24.8%) aged 16-24 claim Instagram is their favorite social media platform, compared to 6.1% and 10.2% for respective males and females aged 55-64.  This is, however, not the case for social media platforms such as Facebook and WeChat, where the opposite is apparent. Datareportal’s research indicates that more than a sixth of males (17.5%) and females (17.1%) surveyed between the ages of 55 and 64 prefer to use Facebook over other social media apps, compared to 7.8% of males and 5.9% of females aged 16-24.  Social network 18-29 30-49 50-64 65+ Facebook 68% 78% 70% 59% Instagram 76% 66% 36% 19% LinkedIn 40% 41% 30% 15% X/Twitter 38% 25% 15% 8% Pinterest 43% 43% 33% 22% Snapchat 65% 32% 14% 4% YouTube 93% 94% 86% 65% WhatsApp 30% 40% 28% 18% Reddit 46% 35% 11% 4% TikTok 59% 40% 26% 10% BeReal 10% 2% 1% 1% (Source: Pew Research)  According to data from Pew Research  on people’s social media usage, around three-quarters (76%) of those surveyed aged 18-29 have used Instagram at some point. This is contrasted by less than a fifth (19%) of those aged 65 and above.  Based on their survey, YouTube was the most used social media platform in 2024, having been accessed by more than nine in 10 US adults aged 18-29 and 30-49 (93% vs. 94%). This figure drops to around six in seven (86%) for the 50-64 age group and just under two-thirds (65%) for those 65 and above, but remains the highest percentage across all ages for different social media platforms.  The biggest disparity in social media usage across age groups comes with Snapchat, which was used by almost two-thirds (65%) of 16-29-year-olds surveyed in 2024, yet less than one in 20 (4%) of the 65+ population.  Main reasons for using social media among age groups  When analyzing social media stats between age groups in the US, ‘staying connected with friends and family’ alongside ‘filling up spare time’ remain the two most common reasons for using social media.  Almost three in five (58.1%) of those aged 65 and above claim to use social media primarily for communicating with others (i.e., friends and family). This figure gradually drops with age down to just under half of 16-24 and 25-34-year-olds (48.3% and 48.1%, respectively).  Conversely, younger people tend to use social media more to fill their spare time than their older counterparts. This is the case for more than two-fifths (44.2%) of those aged 16-24 compared to just over a quarter (25.8%) of those aged 65+.  Incidentally, just over a third (33.9%) of those surveyed aged 16-24 admit to using social media as a way of finding content (such as articles and types of videos ). This reason did not feature in the top three for all other age groups, instead occupied by ‘reading news stories’. This ranged from more than a quarter (27.1%) of the 65+ population up to more than two-fifths (40.6%) of those aged 55-64.  Percentage of US adults who have used different social media platforms by race and ethnic group Social network White Black Hispanic Asian Facebook 70% 73% 69% 65% Instagram 45% 52% 59% 62% LinkedIn 33% 34% 24% 50% X/Twitter 19% 24% 22% 26% Pinterest 37% 36% 35% 25% Snapchat 25% 28% 33% 26% YouTube 82% 88% 89% 93% WhatsApp 22% 36% 56% 39% Reddit 24% 18% 22% 42% TikTok 26% 50% 48% 31% BeReal 3% 2% 2% 5% (Source: Pew Research)  When analyzing who uses social media in the US across different races and ethnic groups, those from the Asian community tend to have a higher social media consumption rate than any other.  More than nine in 10 (93%) US Asians surveyed by Pew Research  in 2024 had used YouTube before, the highest percentage across all ethnic groups and races in the study. This figure dropped to approximately four in five (82%) of those who identify as White.  Those from the US Black community tend to use Facebook more than any other, at just under three-quarters (73%), compared to almost two-thirds (65%) of Asian US citizens.  Generally speaking, the US White population tends to use social media platforms less than other ethnic groups. This is particularly apparent in Instagram usage statistics, which suggest less than half (45%) of those surveyed who are White have accessed Instagram before, compared to 52% (Black), 59% (Hispanic) and 62% (Asian).  By contrast, the Hispanic community tends to dominate in terms of WhatsApp usage statistics, where more than half (56%) claim to have used it before, compared to just over a fifth (22%) of the US White population.  Percentage of US adults who have used different social media platforms by income Social network <$30,000 $30,000-$69,999 $70,000-$99,999 >$100,000 Facebook 65% 73% 73% 70% Instagram 41% 47% 54% 58% LinkedIn 16% 22% 34% 53% X/Twitter 15% 18% 24% 27% Pinterest 29% 34% 39% 40% Snapchat 28% 32% 26% 24% YouTube 78% 84% 87% 90% WhatsApp 26% 26% 30% 37% Reddit 15% 22% 22% 34% TikTok 37% 39% 36% 26% BeReal 3% 2% 3% 3% (Source: Pew Research)  Social media usage stats by income level suggest that as your wealth increases, so does your consumption of social media across different platforms.  According to a 2024 study by Pew Research , this is the case for most social media apps, notably LinkedIn where approximately a sixth (16%) of US adults earning less than $30,000 a year have used it before, rising to more than half (53%) of those with an annual salary above $100,000.  Similarly, the proportion of people using Reddit from each of these income brackets also more than doubles (16% vs. 34%).  However, this is not the case for all social media platforms. TikTok bucks this trend, having been used by almost two-fifths (37%) of US adults earning less than $30,000 in 2024, yet only just over a quarter (26%) of the highest earners surveyed.  Percentage of US adults who have used different social media platforms by level of education Social media statistics from Pew Research  indicate that generally, as education levels rise, so does people’s engagement and use of social media.  Based on their 2024 survey, the largest gap between US adults from different educational backgrounds was for users of LinkedIn, where around one in eight (12%) adults with a high school education or less had used the platform, rising to more than half (54%) of college graduates or higher.  The difference between these two groups was also: 19 percentage points higher for users of WhatsApp. 18 percentage points higher for adults who had used Reddit. 16 percentage points higher for Instagram users. 11 percentage points higher for those using YouTube. However, this social media trend was reversed for TikTok and Snapchat, which were favored by those with lower educational qualifications. For example, almost two-fifths (37%) of US adults surveyed with a high school education or less had used TikTok, while more than a quarter (28%) had engaged with Snapchat before.  The corresponding figures for those who had graduated from college were around a quarter (26%) for TikTok and a little over a fifth (22%) for Snapchat.  Social media post statistics How many social media posts are there per day? According to social media post statistics from Neil Patel  (Co-founder of NP Digital), there are an estimated half a billion daily posts on X. This represents more than a third (35.3%), or around 150 million, extra social media posts per day than Facebook in second.  Average number of social media posts each day across different platforms On average, YouTube has approximately 216 million posts per day—more than twice the amount compared to Instagram in fourth (95 million).  "The frequency of posting on social media can vary based on platform and your audience's preferences, but it's essential to maintain a regular posting schedule to keep your audience engaged without overwhelming them." - Marissa Nicole Brower, social media manager–TikTok at Wix Social media posts are a great way to engage with your audience and get them excited about your brand. If you’re looking to expand your reach even further, it might be time to start a blog . Check out our guide on how to start a blog and create social media posts that drive even more engagement. Social media marketing statistics Based on their Social Media Market Industry Report 2024 , research by Social Media Examiner via Statista  found that around five in six (83%) marketers worldwide believe the main benefit of social media marketing is increased exposure, according to recent marketing statistics . This allows them to get their brand in front of their target audience and position themselves as the leading authority in their field.  "Our primary focus has always been social media—we use Instagram, Twitter and Facebook. The main thing for us, across social media, our website and even the experience in the shop, is to be as inclusive as possible, keeping the language of our spirits as simple as we can. We aim to be transparent with our barrel routine and how our products are aged. Using unnecessary terms or overcomplicating things excludes people, and we would never want to do that. Our spirits are for everyone. On social media, I typically do some teaser posts, and then we run an email marketing campaign. Whenever we do a new release, we first send out a teaser email and then follow up with an email announcing that our new whisky is now available, with a link to purchase it. I like to send out that email campaign about an hour before we actually post about it on social media so that customers who’ve asked us to let them know when a certain release is coming have a chance to order it, as some of our smaller batch releases have sold out in just a few days." - Andrea Shubert, co-founder of Strathcona Spirits Main benefits of social media marketing according to marketers worldwide (January 2024) Almost three-quarters (73%) of those surveyed feel social media marketing allows them to increase their traffic potential, with around two-thirds (65%) claiming it helps generate leads.  Learn how to make a social media website and get inspired by social media portfolio examples that show what’s possible. Social media platforms with the highest return on investment (ROI) (October 2024) Social media research by Hubspot via Statista  found that more than a quarter (28%) of marketers surveyed in 2024 felt that Facebook offered the highest return on investment (ROI) when it came to their social media marketing strategy.  This was followed by just over a fifth (22%) who felt Instagram provided the best ROI, with approximately one in eight (12%) selecting YouTube.  Social media platforms that marketers are most likely to invest in during 2025 When asked by Hubspot as part of their State of Marketing Report 2025 , almost a fifth of B2B marketers (18%) and B2C marketers (19%) claimed they would be increasing levels of investment throughout the year when it came to marketing via Facebook. A similar proportion (18%) of B2C professionals said this would also be the case for their Instagram marketing efforts, but the respective figure was slightly lower (15%) for B2B marketers. When it comes to social media management , TikTok appears to be the social media platform that marketers are least likely to invest in during 2025, with around one in ten (10%) of those working in the B2C industry and just 8% of those from B2B companies claiming they would increase their investment in 2025 in marketing via TikTok.  Editor’s note:  This blog post is based on the most recent data available as of April 28, 2025. Social media statistics FAQ What is social media? Social media is a form of communication that takes place over the internet through various platforms and apps. These enable users to have conversations, share information and create content (mostly with the hopes to create viral content ). Whether you're planning to engage with followers or track your progress, tools like social media audit and social media analytics can help you measure success. You can also stay organized with a social media calendar to plan and schedule posts, while getting creative with fresh social media ideas. When was social media invented? Social networking was first invented in the 1980s and 1990s through the introduction of online communication services such as Compuserve, America Online and Prodigy, which allowed users to digitally communicate through email, bulletin board messages and real-time chat. These early platforms laid the groundwork for the rise of digital marketing , which now plays a key role in brand marketing strategies. The earliest social media network arrived in 1997 with the creation of Six Degrees—a profile uploading service. This was followed by Friendster in 2001, which enabled basic online networking and LinkedIn in 2002 as a networking site for career-driven professionals, all of which influenced the evolution of outbound marketing tactics. What was the first social media platform? The first social media platform was Six Degrees, launched in 1997. It allowed users to create profiles and connect with friends, marking the beginning of social networking online. Since then, social media has evolved, with features like hashtags, memes and GIFs becoming central to online culture. Learn more about: What are memes? What is a GIF? How many people use social media? As of January 2025, there were an estimated 5.24 billion social media users around the world.  How many teens use social media? According to a study by Pew Research, more than nine in 10 (95%) teens aged 13-17 report using a social media platform, with more than a third claiming they are “almost constantly” using social media.  How much time do people spend on social media? As of 2024, the average person was using social media for around 143 minutes (or 2.5 hours) per day.  When did social media become popular? Social media became popular in the 2000s after the introduction of MySpace, which became the first social media site to reach a million active users in 2004.  The popularity of social media grew further after 2006 when Facebook became available to anyone over the age of 13 with a valid email address. Its exponential growth carried into the 2010s and beyond, exceeding two billion monthly active users during 2016.  Around this time, YouTube and WhatsApp were fast becoming established platforms in the social media market, along with the introduction of new social media apps such as TikTok and Snapchat, creating even more opportunities for various types of marketing . What is the largest social media platform? Facebook leads the way as the largest social media platform in terms of estimated value, revenue, and average number of monthly active users. Having entered the public market in May 2012 with an estimated value of $104 billion, Facebook generates approximately $80.7 billion per year in revenue and attracts an average of 3.07 billion users per month—the most of any social media platform.  How has social media impacted society? Social media has transformed society—connecting people, amplifying important causes, and opening new opportunities for businesses and creators. But it’s also sparked concerns around misinformation, censorship, and the impact of heavy screen time on mental health, especially for younger audiences. Like any powerful tool, it comes down to how we use it. Learn more about: Real estate marketing automation Real estate marketing Salon marketing Non-profit marketing Plumbing marketing Landscaping marketing Cleaning marketing Trucking marketing Catering marketing Construction marketing Handyman marketing Laundromat marketing Painting marketing Rental property marketing Nail salon marketing Interior design marketing Tutor marketing Contractor marketing Coaching marketing Farming marketing Gaming marketing Beauty marketing Healthcare marketing Gym marketing Food marketing Jewlery marketing Offline marketing Service marketing What are 5 facts about social media? Here are five quick facts about social media: Over half the world’s population—more than 5 billion people—now use social media. Facebook remains the most-used platform globally, but TikTok is the fastest-growing. The average person spends about 2.5 hours a day scrolling, posting and engaging. Short-form video is the most popular type of content across almost every major platform. Social media is now a major driver of eCommerce, with platforms like Instagram and Pinterest doubling as shopping hubs. What are the positive statistics about social media? Social media has a lot of good news behind the numbers: 71% of consumers who have a positive experience with a brand on social media are likely to recommend it to others. Nearly 80% of job seekers say they use social media to search for new opportunities and connect with employers. Nonprofits and social causes report higher engagement and donation rates thanks to social media campaigns. Small businesses that are active on social media grow their customer base up to 3x faster than those that aren’t. Mental health support groups and awareness initiatives are reaching millions worldwide through social platforms.

Your name idea deserves a home. Secure your domain now → You've got the vision drive and equipment to start your gym business. But before you open your doors, there’s one big decision you need to make: choosing a business name. Your gym’s name is the first impression you'll make on future members. It reflects your values goals and unique fitness experience. To help you find the right fit when starting your business  and creating a website , we've put together this list of gym name ideas to inspire you. Naming your gym just got a whole lot easier . The Wix Business Name Generator gives you custom, on-brand ideas fast—along with the tools to bring your idea to life. Gym business name ideas to use today Unique gym names Catchy gym names Funny gym names Professional gym names Inspirational gym names Location-based gym names Timeless gym names Clever gym names Modern gym names Classic gym names Minimalist gym names Unique gym business names FitFusion Hub IronSculpt Studio Gymfinity Core BodySync Sanctuary ElevateX Fitness ZenithPower Gym GravityGains Center Pinnacle Pulse FlexFlow Haven VitalEdge Arena Apex Athletic Club Infinity Wellness Hub KineticPeak Gym BodyBalance Oasis SynchroFitness Den Found the perfect name for your business? Lock in your domain  before someone else does. When choosing a cheer gym name , think about your gym's vibe, team spirit and what you want people to remember. Use strong words tied to motion, teamwork and confidence like cheer, athletics, elite or all-stars. You can also find inspiration in mascots, colors or team values. Names like Starlight Cheer, Thunder All-Stars, Rise Athletics or Victory Spirit are bold, memorable and welcoming. Catchy gym business names FitRevolution Gym SweatSmart Studio GymTonic Express PeakPulse Pro FlexFire Fitness BurnBlitz Gym ShapeShift Studio ThriveTribe Gym BodyBounce Studio PulsePower Palace IgniteFitness Forge CoreCraze Club WellnessWave Gym AmpedActive Arena SwiftSculpt Studio Follow our step-by-step guide on how to build a website   and get your site up and running with confidence. Funny gym business names PunnyPump Palace Giggles & Gains Gym FlexyFunnies Fitness ChuckleWeights Club LaughLift Studios Hilarious Health Haven GiggleGains Gym FitFrolic Fitness ChuckleCore Studio Comedy Cardio Club Laughing Lean Lab Haha Health Hut Lighthearted Lifts Quirky Quads Gym ChuckleChisel Club Choosing a boxing gym name starts with the vibe you want to create. The best names sound tough, focused and disciplined. Words like punch, iron, fight or legacy work well. You can also use a location, founder’s name or mindset. Names like Iron Fist Boxing, Southpaw Fight Club, Legacy Boxing Gym or Knockout Training Center are strong, memorable and instantly signal serious training. Professional gym business names ProActive Fitness EliteForm Gym PrecisionPulse Studio OptimumHealth Hub PerformanceEdge Gym VitalityVista Fitness PeakPrecision Gym Athlete's Ascent Studio PremierPulse Fitness PrecisionBody Pro The Fitness Vanguard ApexAthletic Studio Professional Peak Gym PrimeMotion Fitness SupremeStrength Hub Inspirational gym business names InspireLife Fitness ElevateWellness Gym Transformation Temple MotivationMotion Studio ThriveInspire Hub InspireStrong Fitness AscendFitness Studio InnerDrive Gym RevitalizeResilience Hub RadiateWellness Fitness RiseAbove Studio AchieveZenith Gym InspireRevive Fitness InnerStrength Sanctuary TriumphTonic Hub Get your gym online fast with Wix's fitness website builder . Location-based gym business names CityFit Revival Gym CoastalCore Fitness MountainPeak Studio LakesideLean Gym UrbanVitality Hub DesertEdge Fitness MetroMotion Studio RiversideReshape Gym HighlandPulse Hub BaySide Fitness CanyonCrest Studio DowntownDynamo Gym PrairiePeak Fitness SeaBreeze Stronghold HilltopHealth Hub Found your perfect gym name?  Claim your domain with Wix in minutes, set up a custom website and business email and enjoy secure hosting, full privacy and 24/7 support—all in one place. Timeless gym business names ClassicCore Fitness Time-Honored Health Haven VintageVitality Gym EnduranceEra Studio LegacyLift Hub EvergreenExercise Fitness TraditionTone Studio Old-School Strength Gym VintageVigorous Hub Time-Tested Training Gym LegacyLife Studio AgelessAthletic Haven EternalEndurance Fitness ClassicPhysique Gym VintageVigor Studio Learn more : How to start a fitness business When naming a CrossFit gym , think strength, community and the daily grind. Many gyms use words tied to movement, endurance and resilience like forge, vault, iron or grind. Location-based names or bold concepts also make a gym feel rooted and memorable. Names like Iron Forge CrossFit, Northside Strength, Built by Grit or Vault Athletics sound confident and motivating. Clever gym business names GymNerd HQ Brain & Gain Studio Flex & IQ Fitness ThinkStrong Gym MindBody Mastery Hub BrainPower Barbell SmartSculpt Fitness CortexCore Studio BrainWave Fitness IQIron Gym BrainBoost Bench SharpShape Studio CleverCore Fitness IntellectIron Hub SmartStrength Studio Modern gym business names FitTech Revolution ModernMotion Gym PulseTech Studio FlexFusion Hub IgniteTech Fitness DigitalDynamo Gym PulsePoint Studio FuturaFitness Hub DynamicTech Gym VitalityVortex Studio AeroActive Fitness Hi-Tech Health Haven QuantumCore Gym SyncedStrength Studio FitFlow Tech Hub Classic gym business names Time-Honored Training Gym Classic Core Fitness Legacy Lift Studio Vintage Vitality Hub Endurance Era Gym TraditionTone Studio Classic Physique Fitness Evergreen Exercise Hub Vintage Vigorous Gym Ageless Athletic Studio Vintage Fitness Forge Classic Strength Sanctuary Time-Tested Training Gym Legacy Life Fitness Old-School Stamina Hub Minimalist gym business names CoreFit Gym PurePulse Studio BasicBody Fitness EssentialEdge Gym CleanCore Studio BareStrength Hub SimpleSculpt Fitness SleekShape Gym MinimalMotion Studio PurePower Hub Zenith Zen Studio Modest Muscle Gym Clean & Lean Studio Vital Vessel Hub BasicBoost Fitness Naming your garage gym is all about capturing that gritty DIY vibe where fitness meets hustle. Focus on words that bring to mind strength, hard work and independence—like iron, grind or forge. You can also get inspired by your location, training style or a bold concept. Think: Iron Haven, The Garage Grind, Grit & Gains or Basement Beast Gym—all tough, personal and motivating. Gym business real name examples Arcanum Community Fitness We love how this gym combines a combination of words in its business name to show that it’s serious about fitness but also that it’s open to all, the inclusion of community really shows you how keen this brand is to connect with anyone who wants to get fit. The Gym Lakewood Location-specific names can be popular for gyms, as many people look for a gym closest to their home or work. It helps you tap into your target audience from the get-go. 9th Street Gym Hoboken This gym business goes even more specific with its location-centric name, turning its location into a place fitness enthusiasts want to be. Your gymnastics gym name should reflect energy agility and grace while being fun and memorable. Try using words related to movement skill or inspiration or focus on your specialty like kids teens or competitive training. Names like Flip Factory Gravity Gymnastics or The Vault Club are great examples because they get people excited about gymnastics. How to choose the right gym business name Naming your gym business is a critical step. Here are five steps, tailored for your gym business, to help you find the perfect name: 01. Define your gym's identity Start by defining your gym's unique identity. What sets it apart? Is it known for a specific training style, equipment or a particular fitness philosophy? Understanding your gym's personality will help guide your name selection and allow you to hone in on specific words and terms to convey it most effectively. 02. Create a list of fitness-related keywords Make a list of fitness-related keywords, such as "fit," "strong," "core," "health," and "wellness." Pair these words with adjectives or nouns that describe your gym's essence. For example, if your gym focuses on holistic wellness, you might combine "Wellness" with "Vitality" to create "Wellness Vitality Gym." There are limitless numbers of combinations you could make. 03. Use a business name generator Utilize online business name generators tailored for fitness or gyms. A good business name generator or a list of store names can provide creative suggestions based on the words and concepts you input. Consider also using one designed especially for your type of business, like a small business name generator . Experiment with different combinations until you find a name that resonates or use its output as inspiration for your own list of ideas. For other inspiration: Fitness business name ideas Marketing business names Consulting business name ideas Tech business names 04. Check domain availability Check the availability of domain names that match your chosen gym name. Having a matching domain name is crucial for your online presence and when making a website. Ensure it's easy to remember and spell. For more inspiration, check out the names used by these best fitness websites. 05. Gather feedback Once you've shortlisted a few names, seek feedback from potential clients, friends or fitness enthusiasts within your network. Their input can help you gauge how well the name resonates with your target audience and whether it effectively communicates your gym's values and offerings. Then go for the one that resonates the most with you. Learn more: Gym marketing Naming an MMA gym works best when it’s strong, intense and easy to remember. Think combat, resilience or fighting spirit. Names like Fight Forge, Iron Fist MMA, Ground & Pound Gym, Warrior’s Arena and Titan Combat Club radiate power, toughness and dedication to MMA. One name doesn’t fit all: naming your gym by type Choosing the right gym name is all about capturing the energy and personality of your space. From high-intensity training studios to boutique fitness clubs and wellness sanctuaries, your name should represent the experience you’re creating. Here’s how to craft a name that fits your gym’s vibe and stands out in a competitive fitness world. Traditional gyms Traditional gyms are the go-to for fitness enthusiasts, so the name should feel familiar yet inspiring. It needs to connect with a broad audience while signaling a space for real progress. Words like "fit," "core," "active" and "zone" are classics but pairing them with unexpected imagery—like animals, elements or neighborhoods—can make the name stand out. Think “Core District” or “Momentum Fitness” for a fresh twist on a simple concept. A gym name generator  can help you quickly explore creative combinations that feel unique and memorable. Boutique fitness studios Boutique fitness studios thrive on personality. From high-intensity interval training to candlelit sculpt classes and rhythm-based spin sessions, your name should capture the unique experience you offer. Short, stylish names with rhythm or unexpected pairings—like “Burn Theory” or “Echo Cycle”—work especially well. These names go beyond being a label, becoming part of your brand’s lifestyle appeal and boosting your social media impact. Try combining mood-based or sensory words with movement-inspired terms to create something fresh, modern and memorable. CrossFit gyms CrossFit boxes are gritty and communal, so the name should sound tough and raw but still memorable. Avoid anything too polished or corporate. Go for names that look good on a chalkboard, like “Brick & Iron” or “Fort WOD.” CrossFitters love identity, so the name should be something that members proudly wear on their shirt. AI name generator can help brainstorm bold, high-impact names using language drawn from the sport—terms like "rep," "box," "grind" or "RX." Strength and powerlifting gyms Powerlifting and strength gyms are built for a focused, no-nonsense crowd. This is where hard work thrives, so the name should reflect power, intensity and grit. Words like “barbell,” “iron,” “beast” or “load” bring that energy to life. Names like “HeavySet” or “Load Lab” are functional yet memorable, giving your gym a strong identity. For bodybuilding gyms, lean into names that suggest growth, size and symmetry—think “Muscle Republic” or “Sculpt House” for a name that flexes just right. Play around with tones—industrial, bold or fierce—to find the perfect fit for your gym’s vibe. Functional fitness gyms Functional fitness gyms prioritize efficient movement, real-world strength and overall wellness. They attract those who want to feel strong and capable in daily life, not just max out their lifts. A great name should reflect motion, mobility or vitality—something like "MoveLab" or "Kinetic Roots." Focus on blending science with an approachable vibe. Use technical or anatomical terms paired with natural, engaging language to create something that feels fresh and meaningful. Martial arts and combat gyms Martial arts and combat gyms combine tradition, discipline and raw intensity. Choosing the perfect name for your gym is a chance to honor the roots of the art while crafting something bold and modern. Words like “dojo,” “academy,” “warrior” or “combat” carry strength but pairing them with something unique—like “Tenfold Academy” or “Ascend Combat”—can set your gym apart. A great name reflects your gym’s values, philosophy and the journey you want your students to take. Focus on names that inspire resilience, empowerment or mastery and create a lasting impression for everyone who steps through your doors. Luxury fitness clubs Luxury fitness clubs deserve names that exude exclusivity and sophistication. Members aren’t just looking for a workout—they’re investing in a lifestyle. The name should feel elevated and aspirational, like “Luma,” “Forma” or “Elysian Club.” Clean and soft tones work best, creating a premium vibe that pairs perfectly with a spa or gallery experience. Pick a name that stands out in a sleek serif font and conveys elegance. Tools like a club name generator  can help you brainstorm ideas using words like “elevate,” “flow” or “sanctuary” to craft something serene and upscale. Outdoor and adventure gyms Outdoor and adventure gyms should feel vibrant, untamed and connected to nature. Names that tap into movement and geography—like “summit,” “trail,” “basecamp” or “terrain”—create a strong sense of purpose. Think “Peak Fit,” “Fieldhouse” or “Elevation Athletics.” These names build a story that speaks to a community fueled by grit, freedom and a love for the outdoors. Using natural elements or action words can spark bold, earthy ideas that match your high-energy vibe. Gym business name ideas FAQ How can I check if the name I want for my gym is already in use or not? To check if a gym name is already in use, search online directories, business registries and social media platforms. Additionally, perform a trademark search to ensure there are no legal conflicts with the name you choose. Should I include my gym's location in its name? Including the location can be beneficial if your gym primarily serves a local community. It can help potential clients find you easily. However, it may limit your brand's scalability if you plan to expand beyond your current location. Is it a good idea to use fitness-related buzzwords in my gym's name? Using fitness-related buzzwords can be effective if they align with your gym's identity and offerings. However, consider incorporating these words to distinguish your gym from others and create a memorable brand. Can I change my gym's name later? Changing your gym's name is possible but can be a complex and costly process, including rebranding efforts and notifying clients. It's best to invest time upfront in selecting the right name to avoid potential complications later on.

The perfect domain is just a click away:  claim your domain   →  A domain name and website hosting are the two fundamental components you need to launch a website. The domain name is your site's address (like wix.com) , and hosting is the space where your website's files are stored. If you are building a website , this guide explains what domain names and website hosting are, why you need them and how to get started. Creating your own website is an exciting step toward achieving your goals. Wix provides reliable, free web hosting and a user-friendly website builder to bring your vision to life. Your domain is more than a web address, it’s the first impression of your brand. With Wix, you can easily find and secure a custom domain  that reflects who you are and what you do. Whether you’re launching a business, blog or portfolio, your perfect domain is just a few clicks away. Start building your online presence and claim yours today. TL;DR: What is a domain name and website hosting? Here’s a quick summary of what you need to know about domain names and website hosting. A domain name is the unique address people type into their browser to find your site, while website hosting is the service that stores your website's data and makes it available online. Learn more about why you need a domain name. Component Definition Analogy Key function Domain name The unique, human-readable address for a website (e.g., yourbrand.com ). The street address of your house. Allows users to easily find and remember your website. Website hosting A service that stores your website’s files and makes them accessible on the internet. The plot of land where your house is built. Keeps your website online and available to visitors. What is a domain name? A domain name is the address for your website that people type into their browser's URL bar. For example, our domain name is wix.com . It functions as a memorable shortcut to your site's specific location on the internet, which is otherwise identified by a complex series of numbers called an IP address . Think of it like saving a contact in your phone. Instead of memorizing a long phone number for a friend, you save it under their name. A domain name works in the same way for a website. Learn more: I want to buy a domain name Benefits of a custom domain name Having a custom domain name offers several advantages for your business or personal brand: A unique domain makes your brand more memorable and strengthens your identity. It establishes a professional image and builds credibility with your audience. A custom domain can improve your search engine rankings. Search engines often see websites with custom domains as more trustworthy, which can help you attract more organic traffic. “Your domain name is your online home address, and just like in real life, location matters. Pick something short, easy to say out loud and easy to remember. If someone can recall it after hearing it once, you’re on the right track.” - Ofir Gvili, Domains PMM at Wix Industry research suggests that pronounceable domain names are more memorable, easier to share and often perceived as more professional—factors that can positively influence a website’s credibility and user trust. Learn more: Types of domains Common challenges of a domain name One of the biggest challenges is finding a name that isn't already taken. With millions of websites online, your first choice might not be available. This can lead to a frustrating search for a name that is both relevant and unique. Another issue is brand confusion. If your domain name is too similar to an existing, well-known brand, it could confuse your audience or even lead to legal problems. It's important to do thorough research before settling on a name. "There are three WIN Pillars for choosing a great domain name. 1) Words: Keep it short and easy to spell, 2) Identity: Make sure it’s relevant to your business and 3) Name: Ensure it’s unique and distinguishable. Avoid numbers and hyphens as they can complicate the domain." - Keren Friedlander, Product Manager at Wix Learn more: Most popular domain names Domain name trends What is website hosting? Website hosting is a service that allows you to publish your website on the internet. A hosting provider rents you space on a physical server where you can store all the files and data that make up your website. When someone types your domain name into their browser, their computer connects to the server and your webpages are delivered to them. Essentially, without a host, your website would just be a collection of files on your computer that no one else could see. Hosting is what makes your site accessible to the world. Learn more: Best website hosting providers Benefits of website hosting “Behind every great website is reliable hosting. From uptime to an SSL certificate, hosting is what keeps your site secure, accessible and trustworthy. Your visitors may not see it, but they’ll definitely notice if it’s missing.” - Ofir Gvili, Domains PMM at Wix Reliable website hosting ensures your site is consistently available to visitors. Good hosting providers guarantee high uptime, meaning your website will rarely go down. This is important for maintaining a professional image and ensuring a positive user experience. Good hosting also impacts your site's speed. Faster loading times lead to better engagement, lower bounce rates and improved SEO rankings. A quality hosting service optimizes server performance to make sure your pages load quickly for every visitor. Additionally, every 1‑second improvement in page load speed can boost your website’s conversion rate by 17% , highlighting the importance of fast and reliable web hosting. Common challenges of website hosting One common challenge is dealing with slow loading speeds. If your hosting provider uses outdated technology or overloads its servers, your website's performance can suffer. This can frustrate visitors and negatively affect your SEO. Security is another significant concern. Poorly secured servers are vulnerable to hacking and malware attacks, which can compromise your data and damage your reputation. It's important to choose a host that prioritizes security measures like firewalls and regular monitoring. Learn more: How to secure a website Can I buy a domain name without hosting? Yes, you can purchase a domain name separately from a hosting plan. Many people buy a domain name they like to reserve it for future use, even if they aren't ready to build a website yet. This practice is known as "parking" a domain . When you're ready to create your site, you can then purchase a hosting plan and connect it to your registered domain. Alternatively, services like Wix offer an all-in-one solution where you can get a custom domain and hosting together, simplifying the entire process. Learn more: Dropped domains Domain squatting Domain flipping How much does a domain and hosting cost? Service Type Estimated cost Domain Name Standard $10 to $20 per year Premium/Resale Hundreds to thousands (one-time fee) Hosting Shared hosting $3 to $10 per month VPS hosting $20 to $60 per month Dedicated hosting $80 to $500+ per month The cost of a domain name and website hosting can vary widely. A new domain name typically costs between $10 to $20 per year, though premium or highly sought-after domains can cost thousands. Website hosting costs also differ based on the type of hosting and the provider. Shared hosting is the most affordable option, often starting at just a few dollars per month. However, many website builders, like Wix, include free, reliable hosting as part of their plans, which can be a cost-effective and convenient option. You may also be interested in: most expensive domain names Examples of domain name and website hosting Every website you visit is an example of a domain name and website hosting working together. Popular sites like amazon.com , wikipedia.org and netflix.com   all have a memorable domain name paired with powerful hosting that can handle millions of visitors. When you use a platform like Wix, the process is streamlined. You can choose a domain name and get free, secure hosting all in one place, without needing to manage the technical details yourself. You may also be interested in: best web hosting for small business How to get started with finding a domain name and website hosting Getting online doesn’t have to be complicated. For domain name search, Wix provides instant domain name search, Wix offers easy domain name search and Wix powers real-time domain name search so you find the right fit fast. For website hosting, Wix offers secure, fully managed web hosting for a hassle-free experience. Wix offers secure, scalable web hosting built in when you create your website, and provides resilient web hosting with 99.99% uptime so your site will stay up no matter what—even during traffic spikes. Here’s a simple, step-by-step guide to help you secure your domain and set up your hosting: Brainstorm domain name ideas Check domain availability Register your domain name 01. Brainstorm domain name ideas When choosing a domain name , write down a few name options that reflect your brand, product or purpose. Aim for names that are short, clear and easy to spell. Avoid numbers or hyphens if possible, as they can make your domain harder to remember. 02. Check domain availability Use a domain search tool to see which of your ideas are available. Real-time domain search allows you to instantly view open names and explore alternatives if your first choice is taken, such as trying different extensions or variations. 03. Register your domain name Once you find an available name, register it through a trusted provider. Many platforms bundle domain registration with their plans, and some offer a free domain for the first year when you choose an annual package. Learn more: How to register a domain 04. Choose your website hosting Next, select a hosting solution that keeps your site fast, stable and secure. Look for hosting that includes built-in security, automatic updates and the ability to handle traffic growth without slowing down your site. Learn more: How to host a website 05. Connect your domain to your hosting After your domain and hosting are set up, link them together so your website can be accessed through your chosen name. With all-in-one platforms like Wix, this step is handled automatically, so you don’t need to manage technical settings. Explore: Domain hosting vs web hosting 06. Start building your website Once everything is connected, you can begin designing your site, adding content and preparing for launch—knowing your domain and hosting are already taken care of. This approach gives you a solid foundation for a fast, secure and reliable website from day one. You may also be interested in: Domain management I have a domain name, now what? Ready to get online with a domain name and web hosting? Understanding domain names and hosting is the first step in creating your place on the web. Now that you know the basics, you're ready to take action. With tools like the Wix website builder, you can find the perfect domain name and get secure hosting all in one package, making it simple to get your site up and running. What is a domain name and website hosting FAQ What’s the difference between a domain name and a URL? A domain name is the main part of your website's address, like wix.com . A URL (Uniform Resource Locator) is the full address of a specific page on your site, such as wix.com/blog . The URL includes the domain name plus other information that directs a browser to a particular page. Do I need a domain name and website hosting to have a website? Yes, both are essential. The domain name is how people find your site, and hosting is what stores your site's content and makes it visible online. Without both, your website won't be accessible to the public. However, platforms like Wix bundle these services, so you don't have to manage them separately. Learn more: What is Wix domains? Does Wix offer free domains? Can I move my domain name to a different host? Yes, you can transfer your domain name from one domain registrar to another or point it to a new hosting provider. The process usually involves unlocking your domain at your current registrar and getting an authorization code. While it can be a bit technical, your new hosting provider typically offers guides or support to help you through the process.

The perfect domain is just a click away:  claim your domain   → You need a domain name to make your business discoverable and credible online. Think of it as your website's street address—it's the unique name people type into their browser to find you. Without one, customers would have to remember a long, complicated string of numbers, which isn't practical for anyone. If you're getting started with building a website , having your own domain name is fundamental for creating a professional brand and earning trust with potential customers. It serves as the foundation of your business's identity. Ready to stake your claim online? Let's get started. Your domain is more than a web address, it’s the first impression of your brand. With Wix, you can easily find and secure a custom domain that reflects who you are and what you do. Whether you’re launching a business, blog or portfolio, your perfect domain is just a few clicks away. Start building your online presence and claim yours today. TL;DR: Why do I need a domain name? Short on time? Here’s a quick summary of why a custom domain name is a game-changer for your business. As of early 2025, there are over 368 million domain names registered worldwide —a clear sign that owning a custom domain remains a critical step for anyone serious about establishing their online presence. It makes your brand look professional, builds credibility with customers and helps you get found more easily through search engines. Feature Benefit Brand Identity A unique domain strengthens your brand and makes it memorable. Credibility A professional domain shows you're a serious business. SEO A relevant domain can improve your search engine ranking. Control You own your digital address, so you're not tied to another platform. What is a domain name? A domain name is the address people use to visit your website on the internet. For example, wix.com  is our domain name. It's a user-friendly substitute for an IP address , which is a long series of numbers (like 192.168.1.1) that computers use to identify each other on the network. Instead of remembering a complex numerical string, users can just type in your memorable domain name. Every domain name is unique and consists of two main parts: a top-level domain (TLD) , which is the extension like .com , .net   or .org domain , and a second-level domain (SLD), which is the part that identifies your brand, like 'wix'. Benefits of a good domain name “It cannot be expressed in numeric value, but I would say that the name of our domain is at least 5% of our brand value." - Kacper Rafalski, demand generation team leader at Netguru Choosing the right domain name offers several advantages that can contribute to your business's growth and success. It's more than just an address; it’s a powerful tool for building your brand. A memorable and relevant domain name makes it easier for customers to find and return to your website. This builds brand recognition and loyalty. It also adds a layer of professionalism and credibility. Customers are more likely to trust and do business with a site that has a custom domain name than one with a generic, third-party URL . Additionally, a well-chosen domain can positively impact your SEO. A name that reflects your business or industry can help search engines understand what your site is about, making it easier for potential customers to find you. Learn also how to create your email and domain together. Common challenges of finding a good domain name Finding the perfect domain name can sometimes feel like a treasure hunt. With millions of websites already online, the name you want might already be taken. This is especially true for short, simple .com domain s. Another challenge is avoiding trademark infringement. You could run into legal trouble if your chosen domain is too similar to an existing brand's name, even if the domain itself is available. It’s important to do your research before you commit. Lastly, some people choose names that are hard to spell or pronounce. If customers can't easily type your domain from memory, you risk losing traffic. It's better not to choose a domain name that's too long or complicated; rather, stick to something simple and intuitive. “Your domain name is your online home address, and just like in real life, location matters. Pick something short, easy to say out loud and easy to remember. If someone can recall it after hearing it once, you’re on the right track.” - Ofir Gvili, Domains PMM at Wix You may also be interested in: Parked domains Dropped domains Examples of domain names A great domain name is often simple, memorable, and directly related to the brand. Look at brands like Nike.com or Apple.com. T heir domain names are their brand names, making them incredibly easy for customers to remember and find. These are prime examples of effective branding. For a small business, you might include a keyword that describes what you do. For instance, a bakery in Brooklyn could choose something like brooklynbread.com. This name is descriptive, location-specific, and easy to recall. Similarly, a freelance photographer named Jane Doe might use janedoephoto.com. Read more: Most popular domain extensions How to search and secure your domain name with Wix Finding the right domain is the foundation of your online presence. With the right tools, this process can be fast, simple and stress-free. Wix provides instant domain name search, helping you quickly check availability. Because Wix offers easy domain name search, even beginners can explore options with confidence. Behind the scenes, Wix powers real-time domain name search so you find the right fit fast, without delays, outdated results or guesswork. Below is a clear, step-by-step guide to help you move from idea to registered domain. Brainstorm strong domain name ideas Use a domain search tool Compare domain extensions Check brand and trademark conflicts Register your domain Secure your domain with privacy and protection 01. Brainstorm strong domain name ideas Start by listing names that reflect your brand, product or purpose. Aim for names that are short, easy to spell and easy to remember. Avoid numbers and hyphens where possible, as they can make your domain harder to communicate verbally. Think about: your brand name relevant keywords your industry or niche your target audience Having 3–5 options ready will make the next steps much easier. Learn more: Guide to domain extensions 02. Use a domain search tool Once you have your ideas, enter them into a domain search tool. This is how you check if a domain name is available and its where real-time results matter most. A fast, responsive search experience lets you instantly see whether your preferred name is available or already taken, saving you time and frustration. If your first choice isn’t available, you can quickly explore alternatives by adjusting: the domain extension (.com, .net, .org, etc.) the word order adding simple prefixes or suffixes 03. Compare domain extensions Choosing the right extension is just as important as the name itself. Think about your goals: Use .com for global recognition Use .org for non-profits or community projects Use industry-specific extensions (like .shop or .blog) for clear positioning Use country-code domains if you’re targeting a specific location At this stage, focus on credibility, relevance and long-term brand value. You may also be interested in: cheap domain names . 04. Check brand and trademark conflicts Before buying a domain, it’s smart to do a quick check for existing trademarks, brand names or businesses using a similar name. This reduces the risk of legal issues and helps you avoid confusion in the market. You can use: Basic Google searches Trademark databases Social media platform searches Learn more: How to trademark a domain name 05. Register your domain When you’ve found an available name you’re confident in, complete the domain registration process. You’ll be asked to provide basic contact details and choose a registration period (usually 1–10 years). Learn more: How to register a domain Pro tip: Registering your domain for multiple years can be a small trust signal for search engines and helps secure your brand long-term. 06. Secure your domain with privacy and protection After registering, enable domain privacy protection if it’s offered. This keeps your personal contact details hidden from public WHOIS databases and helps reduce spam and unwanted solicitations. You can also consider: Auto-renewal to avoid losing your domain Domain locking to prevent unauthorized transfers You may also be interested in: Types of domains I have a domain name, now what? Why do I need a domain name FAQ Should my domain name match my business name? Ideally, yes. Having a domain name that matches your business name creates a strong, consistent brand identity. It makes it easier for customers to find you and reduces confusion. If your exact business name is taken, try a close variation or add a word that describes your service, like YourBrandConsulting.com. How much does a domain name cost? Domain name costs can vary. Standard domains with TLDs like .com, .net, or .org  typically cost between $10 and $20 per year. However, premium domains that are short and highly sought-after can cost thousands of dollars. Many website builders, including Wix, offer a free domain for the first year with an annual premium plan. Can I change my domain name later? While you can't "edit" a domain name once it's registered, you can purchase a new one and redirect your old domain to it. However, this can be a complex process and might temporarily affect your SEO rankings. It’s best to choose a domain name you're happy with from the beginning to avoid future hassles. Learn more: How to redirect a domain

The perfect domain is just a click away:  claim your domain   →  Getting an SSL certificate  is the first step towards website security and protecting your visitors' data. An SSL (Secure Sockets Layer) certificate encrypts the information exchanged between a user's browser and your site, which is essential for building trust and improving your search engine ranking.  If you're creating a website , this guide will walk you through the process, making it simple to add that all-important padlock icon to your address bar. With a professional website builder like Wix, getting an SSL certificate is often handled for you automatically. When you create a site with Wix, it comes with a free SSL certificate pre-installed, so you can focus on building your business with peace of mind. Your domain is more than a web address, it’s the first impression of your brand. With Wix, you can easily find and secure a custom domain that reflects who you are and what you do. Whether you’re launching a business, blog or portfolio, your perfect domain is just a few clicks away. Start building your online presence and claim yours today. TL;DR: How to get an SSL certificate Short on time? Here’s a quick summary of how to secure your website with an SSL certificate. Step Action 1. Choose a website builder Select a platform like Wix that includes a free SSL certificate. 2. Pick a domain name Your SSL certificate will be tied to your site's domain. 3. Verify the SSL certificate is active Check for the padlock icon and "https://" in your site's URL. What is an SSL certificate? An SSL certificate (Secure Sockets Layer) is a digital security certificate that encrypts the data transferred between a website and its visitors. When a site has an SSL certificate, it uses HTTPS  instead of HTTP, and a padlock icon appears in the browser bar. This encryption protects sensitive information such as login details, credit card numbers and personal data from being intercepted by hackers. “An SSL certificate confirms that a website is genuine and not a potentially dangerous imitation.” - Prof. Dr. Dennis-Kenji Kipker, scientific director of the cyberintelligence.institute in Frankfurt am Main In simple terms, an SSL certificate makes sure that any information your visitors share with your website stays private and secure. Read more: Best SSL certificate providers Why do I need an SSL certificate? An SSL certificate is essential for building trust, improving security and supporting your website’s performance in search engines. As of 2025, over 88% of websites now use HTTPS, showing how essential web security has become. First, an SSL certificate protects user data by encrypting all information sent between the browser and the server. This is particularly important for websites that collect passwords, payment details or personal information. Second, it builds trust with your visitors. The “https” prefix and padlock icon signal that your website is safe to use, which increases credibility and reduces the chances of users abandoning your site. Third, SSL certificates support SEO. Search engines like Google consider HTTPS a ranking factor, meaning secure websites are more likely to rank higher in search results than unsecured ones. Finally, many modern browsers now flag non-HTTPS websites as “Not Secure,” which can negatively impact your brand reputation and user experience if you don’t have an SSL certificate installed. You may also be interested in: How to secure your domain Domain hijacking Domain spoofing How to get an SSL certificate in 3 steps Securing your site is a fundamental part of establishing a trustworthy business. An SSL certificate not only protects sensitive data but also signals to visitors that your site is professional and safe. Let’s break down how simple this process can be. Choose a professional website builder Pick a domain name for your site Verify your SSL certificate 01. Choose a professional website builder The easiest way to get an SSL certificate is to use a website builder that provides one for free. Platforms like Wix handle the technical side of security for you, so you don't have to worry about the complex process of buying, verifying and installing a certificate yourself. When you create a website with Wix, an SSL certificate is automatically included and activated for your domain. Wix simplifies domain registration for your business, ensuring it's not only quick but also secure from the start. This integrated approach saves you time and effort, letting you concentrate on creating content and growing your audience. 02. Pick a domain name for your site Your SSL certificate is directly linked to your website's domain name. If you don't have a domain yet, you'll need to choose a domain name that reflects your brand. Your domain is your site's unique address on the internet, so make it memorable and easy to type. It's recommended to use a domain name search tool to check the availability of your preferred domain name. Once you’ve selected your domain through a provider or a website builder, the SSL certificate can be assigned to it. With an all-in-one platform, this connection happens automatically. For example, Wix offers quick domain registration and pairs it with SSL certification, streamlining the entire setup process. 03. Verify your SSL certificate After setting up your site and domain, it's important to confirm that your SSL certificate is working correctly. You can do this by visiting your website and looking at the address bar in your browser. You should see a padlock icon next to your URL, and the web address should begin with "https://" instead of "http://". The "s" stands for "secure," indicating that the connection is encrypted. If you see these indicators, your SSL certificate is active, and your site is secure for visitors. You may also be interested in: website security tips . How to get an SSL certificate for your Wix site Wix simplifies domain registration for your business, making it easy to secure your online presence from the very beginning. As part of the setup process, Wix ensures secure domain registration with SSL certification, helping protect your website and visitors’ data automatically. With quick domain registration, Wix allows you to launch your site faster while giving you the confidence that your connection is encrypted, trusted and ready for growth. Wix automatically provides a free SSL certificate for all Wix sites, including those with custom domains connected to your site. To enable this, connect a custom domain to your Wix site and upgrade with a premium plan if required. The SSL certificate is generated automatically once your domain is connected. Ensure your domain's DNS records are properly set to allow SSL activation. Check your DNS settings in your Wix account under "Domains" > "Manage DNS Records". Wait up to 48 hours for domain propagation after making DNS changes. Note:  Wix does not support third-party SSL certificates or SSL for domains connected to external (non-Wix) websites. Your site will show as secure with "https" and a lock icon in browsers supporting SSL. For older devices or browsers not recognizing SSL, updating to the latest operating system or browser version is recommended. Build a secure site today Having an SSL certificate is no longer optional—it's a standard for any website. It protects your visitors, boosts your credibility and can even improve your search engine rankings. Ready to build a website that's secure from the start? Choose a website template and get a free, automatically installed SSL certificate today. How to get an SSL certificate FAQ What happens if I don't have an SSL certificate? If your website doesn't have an SSL certificate, web browsers like Chrome and Firefox will mark it as "Not Secure." This warning can deter visitors and damage your brand's credibility. It also means any data exchanged between your site and its users, like login details or contact information, is unencrypted and vulnerable to interception. How much does an SSL certificate cost? The cost of an SSL certificate can vary. While you can purchase them from Certificate Authorities for an annual fee, many website builders, including Wix, provide a free SSL certificate with their plans. This is often the most cost-effective and convenient option for small businesses and new website owners. How long does it take to get an SSL certificate? The time it takes to get an SSL certificate depends on the method you choose. If you use a website builder like Wix, the SSL certificate is often provisioned and activated automatically within minutes of connecting your domain. If you purchase one manually, the verification process can take anywhere from a few hours to several days, depending on the type of certificate.

Build your website in minutes, try Wix for free today → The foundation o f a great website starts with reliable web hosting. It’s what makes your site run smoothly, load quickly and remain secure, even during traffic spikes. And with a platform like Wix, you get free web hosting when you create your website using the website builder  or AI website builder . That said, there are many affordable web hosting options available, and finding one that fits your needs can feel overwhelming. To help you out, we've created this guide to help you know what to look for in a hosting provider. We’ll also review some of the best website hosting services and offer some tips on how to build a website from scratch . Learn more: Does Wix host websites? When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you.  Best web hosting providers comparison The table below provides a quick website hosting comparison for the providers we’ll cover in the next section. Provider Uptime  Free plan Starting price (per month) Key features Wix 99.99% Yes $17 Free hosting, free global CDN, built-in HTTPS and SSL, eCommerce hosting SiteGround 99.99% No $17.99 Free SSL, daily backups, site builder, 24/7 monitoring Hostinger 99.9% No $11.99 CDN with some plans, LiteSpeed Cache, 24/7 live chat support DreamHost 100% No $4.99 for three months, then $11.99 SSD storage, automated backups, 30-day money-back guarantee InMotion Hosting 99.99% No $2.99 and renew at $11.99 NVMe SSD storage available, DDoS protection, 24/7 live support Best website hosting providers Wix SiteGround Hostinger DreamHost InMotion Hosting 01. Wix Wix easily earns o ur top spot as one of the best website hosting providers. When you create a website with Wix, you get scalable multi-cloud web hosting with an uptime of 99.99% and global CDN infrastructure. That means your site stays live even during traffic spikes and your web content gets delivered fast to visitors accessing your website from anywhere.  On the security side, Wix offers built-in protections like HTTPS, automatic SSL, anti-DDoS measures, caching and round-the-clock monitoring. If you experience any challenges, a dedicated on-call incident response team is ready to jump in and help. On top of free website hosting, Wix also offers: Site History for automatic backups Drag-and-drop website builder Integrated Wix analytics eCommerce hosting  capabilities Website templates  tailored for different niches Pricing:  Free plan available. Paid plans start at $17/month with a 14-day money-back guarantee. 02. SiteGround SiteGround is a reliable web hosting provider that helps you build a strong online presence. It offers different hosting options, such as WordPress, eCommerce, cloud and reseller hosting, as well as professional templates.  The web host has an uptime of 99.99%, which allows your website to remain accessible. Built-in caching, SSD storage and a free CDN also keep load times fast. Security is a top priority for SiteGround. It provides free SSL certificates, daily backups, DDoS protection and 24/7 monitoring to protect against cyber threats. Pricing:  No free plan. Paid plans start at $17.99/month with a 30-day money-back guarantee. 03. Hostinger Hostinger is an affordable website hosting provider whose options include web, WordPress, cloud and eCommerce plans. The web host offers a 99.9 % uptime guarantee, a site builder, pre-built templates and LiteSpeed Cache for quick load times. Higher-tier plans also get free CDN and NVMe storage. Security features include free SSL certificates, standard DDoS protection and daily and weekly backups to protect your data. You also get access to 24/7 expert support through live chat and email. Pricing:  No free plan. Paid plans start at $11.99/month with a 30-day money-back guarantee. 04. DreamHost DreamHost is a reliable web hosting service that offers various hosting options, including managed WordPress, VPS, shared and online store plans.  The provider offers an uptime guarantee of 100%, with SSD storage and optimized servers for quick load times. On the security front, you get free SSL certificates, constant monitoring and automated backups. You can quickly put your site together with the AI website builder and templates. Plus, the customer support team is available 24/7 through live chat and email.   Pricing:  No free plan. Shared hosting plans start at $4.99/month for the first three months, then $11.99/month with a 30-day money-back guarantee. 05. InMotion Hosting InMotion Hosting offers 99.99% uptime and multiple data centers. You can pick from various web hosting plans, such as VPS hosting, shared hosting and dedicated servers.  Security features include free SSL, automatic backups and protection against hacking, malware and DDoS. Customer support is also available 24/7 through live chat. Some plans also feature advanced caching for quick load times, NVMe SSD storage and phone support. No matter which plans you choose, you get access to the BoldGrid website builder and customizable templates. Pricing:  No free plan. Shared hosting plans start at $2.99/month and renew at $11.99 with a 90-day money-back guarantee. Editor's note: The information presented in this article is true as of December 15, 2025, unless mentioned otherwise. What to look for in a hosting provider Some of the key features to look for in a web hosting provider include: Uptime :  a hosting provider's uptime percentage reflects how often your website is accessible to users. The closer it is to 100%, the better. That way, you won't lose potential customers or sales because of preventable downtime. Loading speed:  a slow-loading site can frustrate visitors and increase bounce rates, which can hurt your search engine optimization (SEO) performance. A good hosting service will offer features like optimized servers,  lazy loading  and a content delivery network (CDN) to keep your site quick and responsive. Learn more:  What is CDN ? Helpful customer service:  when something goes wrong, you want a support team that will help you solve the issue quickly. The best hosting providers offer 24/7 support through chat, email or phone. Website security :  look for hosting plans that include  SSL  certificates, regular backups and malware scanning to protect your data and keep your website safe from cyber-attacks.  Check out our article on the  best free SSL certificate  providers to buy from . Pricing:  the cheapest plans may lack critical elements like robust security or responsive support, which migh t compromise your website. Look for plans that balance affordability with quality. Flexible pricing tiers can help you start small and upgrade as your site grows. Types of hosting solutions SaaS  solutions like Wix offer many types of hosting. Some of the most common are: Shared hosting Shared hosting is the most common and most affordable web hosting option. In this setup, your website shares server space and resources—like storage, bandwidth and processing power—with other websites. T his makes it perfect for personal blogs and small websites. Learn more:   What is web hosting ? How to host a website VPS hosting Virtual private server (VPS) hosting divides a server into multiple virtual servers. That way, you get dedicated resources while still sharing the physical server with other websites. VPS hosting is ideal for growing businesses that need more performance and scalability  than what shared hosting can offer but aren’t ready for a dedicated server. Dedicated hosting With a dedicated hosting plan, you get an entire physical server exclusively for your website. As a result, it's ideal for large-scale websites or applications that handle high traffic or require top-tier security and customization. While it’s the most expensive option, the benefits in terms of website performance  and site reliability  can be well worth the investment. Cloud hosting Cloud hosting  services work the same way as other web hosting options that house your site on a physical server. The only difference is that your website is hosted on a virtual server. Learn more:   Cloud hosting vs shared hosting Best cloud storage Managed hosting Managed hosting  simply m eans the hosting provider handles server maintenance, updates, security and backups, so you can focus on running your website. "What often gets forgotten when talking about choosing a website builder is the capabilities of the infrastructure that’s promised to you—the reliability of the hosting, the level of security in place to protect your visitors’ data and, of course, your site's speed. Even if infrastructure is not the first thought that comes to mind when creating a website, if it’s not robust enough, it can cause major headaches for website owners when trying to scale a website later on." - Esin D. Habif, product marketing lead (outbound) at Wix How to choose the best website hosting provider for your needs Follow these steps to choose the best website hosting provider for your business or personal site: Identify the type of website  you want to host:  a simple blog might thrive on shared hosting, but an online store may require VPS or dedicated hosting for better performance and security. Determine your budget:   web hosting costs  can vary widely. Look for an affordable plan that offers solid uptime, responsive customer support and essential tools. Check for scalability options:  as your website grows, so will its demands. Look for hosting providers that can help you upgrade your storage and bandwidth—or even switch to a more robust hosting type. Assess if your website needs additional features:  for example, if your website handles sensitive data or requires secure remote access, a virtual private network ( VPN ) might be worth considering. How to launch your website Here’s a brief website launch checklist  you can use to get your site up and running in no time: 01. Find the perfect domain name Your domain name  is your website’s online address. It should match your brand and be easy to remember. You can use a domain name generator  to get creative suggestions and perform a domain name search  to make sure the name you like is available. After that, pick a web hosting service. Learn more:   What is a domain name ? Domain hosting vs web hosting IP address 02. Create a mobile-friendly website According to a 2024 study by DataReportal, 93.7% of people  age 16 and older use smartphones to browse the internet. So, choose a responsive design that automatically adjusts your web pages  to different screen sizes. Also, make sure your site is accessible to everyone. That means clear menus, alt text for images and proper color contrast to improve the user experience. Learn more: How to make a website mobile-friendly How to make a website accessible 03. Monitor your website performance Once your website is live, the work isn’t over. Monitor its performance regularly with tools like GTmetrix or Pingdom to identify and resolve issues before they impact visitors.  Best website hosting providers FAQ What is the best company to host your website? Wix is a top choice, trusted by millions worldwide for hosting their websites. It offers an all-in-one solution that combines reliable hosting with intuitive website building tools. Among Wix are other great hosting platforms that provide secure hosting that require no technical expertise. With Wix, your hosting is automatically included when you create your site, so you don't have to worry about third-party services, integrations or additional costs. What is the best type of web hosting? The best type of web hosting is one that’s reliable, scalable and easy to use—qualities that Wix hosting offers. With features like automatic updates, free SSL certificates and top-tier security, Wix hosting ensures your site runs smoothly while you focus on growing your online presence. Which hosting is best for an online store? Many website hosting solutions have eCommerce-ready features like fast loading times, secure payment processing and built-in tools to manage inventory and shipping. Wix can help you create a seamless shopping experience for your customers. Hosting is included in all Wix eCommerce plans, so you’ll get both a powerful website builder and dependable hosting in one package. What is the best website builder and hosting? Wix stands out as the best website builder and hosting solution in 2025. By offering an integrated platform, Wix eliminates the hassle of dealing with multiple providers. You’ll get access to an intuitive drag-and-drop builder, professionally designed templates and a hosting environment optimized for performance. What is web hosting? Web hosting is a service that allows you to store your website’s files on a server and make them accessible online. A web hosting provider gives you the necessary infrastructure, including storage, bandwidth and security, to keep your site running smoothly. How much should you pay to host a website? The cost of web hosting varies depending on the type of hosting and the features you need. Platforms like Wix offer free hosting plans, which are great for basic websites but may come with limitations like ads or restricted customization. Paid hosting plans start at a few dollars per month for shared hosting and can increase for options like VPS or dedicated hosting, which offer more resources and control. If you’re running a business or an eCommerce site, investing in a plan with better security, performance and support is usually worth it.

The perfect domain is just a click away:  claim your domain → A ccTLD (Country Code Top-Level Domain) is a two-letter domain extension  assigned to a specific country, territory or sovereign state. These extensions, such as .us for the United States or .uk for the United Kingdom, help users and search engines identify where a website is based or which audience it targets. Understanding how these domains work is essential for anyone looking to reach customers in specific regions. If you're starting to build a website , begin by choosing the right domain name and extension and letting local users know that your content is relevant to them. This can improve trust and potentially boost your visibility in local search results. Your domain is more than a web address, it’s the first impression of your brand. With Wix, you can easily find and secure a custom domain that reflects who you are and what you do. Whether you’re launching a business, blog or portfolio, your perfect domain is just a few clicks away. Start building your online presence and claim yours today. TL;DR: What is a ccTLD? A ccTLD identifies a website's association with a specific geographic location. It signals to search engines and visitors that the site targets a particular country or region. Feature Description Definition Country Code top-level domain (e.g., .ca, .de, .jp) Purpose To target specific geographic audiences and improve local SEO Structure Consists of two letters corresponding to a country code (ISO 3166-1 alpha-2) Regulation Managed by designated registries in each country, often with specific requirements What is a ccTLD? A ccTLD stands for Country Code Top-Level Domain. It serves as the digital flag for a website, instantly telling visitors which part of the world the site belongs to. While generic top-level domains (gTLDs)  like .com, .net or .org are open for anyone to use regardless of location, ccTLDs are specifically reserved for countries, sovereign states and dependent territories. These domains are based on the ISO 3166-1 alpha-2 codes, which are standard two-letter codes used to represent countries. For example, .fr  is for France, .be  is for Belgium and .nl is for the Netherlands. However, some ccTLDs have gained popularity beyond their geographic borders due to creative branding possibilities—like .tv  (Tuvalu) for media sites or .io (British Indian Ocean Territory) for tech startups. As of early 2025, there were 142.9 million ccTLD registrations worldwide  — reflecting a 2.4% year-over-year increase in country-code domain names. This shows that ccTLDs remain a major part of the global domain space, underlining their relevance for businesses and individuals around the world. Choosing a ccTLD can still be a smart move — whether you’re aiming for strong local presence, regional relevance or a domain extension that reflects your country or target market. You may also be interested in: What is a domain? Top-level domain examples Benefits of using a ccTLD Choosing a country-specific domain extension offers distinct advantages, especially if your business focuses on a particular local market. ".com is the most popular and widely recognized domain extension, making it the best choice for businesses. However, other extensions like .net, .org and country-specific ones can also be effective, depending on your business." - Einat Shafir, Product Manager at Wix Boosts local SEO Search engines like Google use domain extensions as a strong signal for geotargeting. For examples, if you have a .de domain , Google assumes your content is relevant to users in Germany. This can help your site rank higher in local search queries compared to a generic  .com domain . Builds local trust Shoppers often feel more comfortable buying from a site that appears local. A familiar extension signals that you operate within their region, likely offering local currency, shipping and customer support. It removes a layer of friction and uncertainty for new visitors. Learn more: Most popular domain extensions Higher availability Finding a short, memorable name on a crowded extension like .com can be frustrating. Moving to a ccTLD often opens up a wider pool of available names, allowing you to secure a domain that perfectly matches your brand without compromising on length or clarity. Learn more: I want to buy a domain name Common challenges of ccTLD While beneficial, these domains come with their own set of hurdles that you should consider before registering. Strict registration requirements Unlike generic domains that anyone can buy, many country codes have restrictions. For instance, to register a .au domain, you generally need a verified connection to Australia, such as a business registration number. Always check the specific requirements for the extension you want. Limited global reach Because search engines associate these domains so strongly with a specific region, it can be harder to rank globally. If you want to target a worldwide audience later, a ccTLD might unintentionally pigeonhole your site into a single geographic market. Management complexity If you expand into multiple countries, managing separate websites for each one (e.g., myshop.fr, myshop.es, myshop.it) requires significant resources. You have to maintain multiple domains, distinct content strategies and separate technical backends. You may also be interested in: How to trademark a domain name How to redirect a domain ccTLDs vs. other types of domains Country code top-level domains (ccTLDs) are just one of several types of domain extensions available. Understanding how they compare to other domain types can help you choose the best option for your website and SEO strategy. While ccTLDs are used for country-specific targeting and local trust, other domain types are generally used for broader branding, industry focus or content organization. Your choice should depend on whether your goal is local visibility, global reach or niche positioning. ccTLDs ccTLDs (e.g., .uk, .fr, .de)  are tied to specific countries or territories. They’re mainly used by businesses and organizations that want to target a local audience. Search engines often use ccTLDs as a strong signal of geographic targeting, which makes them ideal for country-specific websites. gTLDs gTLDs ( e.g., .com, .org, .net) aren’t linked to any specific country. They’re designed for general use across industries and locations. These domains are best for brands that want a global reach or aren’t limited to a single geographic market. Learn more: What is a .digital domain? What is a .info domain? sTLDs (sponsored top-level domains) sTLDs ( e.g., .edu, .gov, .mil) are restricted domains that can only be used by approved organizations, such as educational institutions or government bodies. They tend to carry high trust because of the strict eligibility requirements. New gTLDs These newer extensions e.g., .shop, .online, .tech, .ai)  are designed for specific industries, interests or use cases. They offer more creative branding opportunities and greater domain name availability than traditional extensions like .com. Learn more: What is .ai domain? Is .shop a good domain? Subdomains   Subdomains (e.g., blog.yoursite.com ) are part of a main domain and are often used to organize content or create separate sections of a website. Unlike ccTLDs, subdomains don’t provide geographic targeting by themselves. You may also be interested in: How to change a domain name ccTLDs: examples and common uses  You likely encounter these extensions daily without thinking about it. Here are a few common examples and how they are typically used. Standard geographic use . co.uk (United Kingdom):  widely used by British businesses and organizations. .ca (Canada) :  a staple for Canadian companies wanting to show local pride. .de (Germany):  the most popular ccTLD on the web, used extensively in the German market. Creative & generic use (gccTLDs) Some country codes are treated by Google as generic because they are so often used for non-geographic purposes. .io (British Indian Ocean Territory):  popular in the tech and gaming sectors. .tv (Tuvalu):  the go-to for television and streaming platforms. .me (Montenegro):  often used for personal blogs and portfolios. .co (Colombia):  frequently used as an alternative to .com for "company" or "corporation." Why use Wix to find ccTLDs Choosing the right country-code domain extension doesn’t have to be complicated. Wix offers a wide variety of domain extensions, making it easy to explore ccTLD options for different countries, industries and audiences in one place. With a simple search, Wix makes it easy to find available domain extensions, so you can quickly see which ccTLDs are open without jumping between multiple tools or domain registrars. This saves time and helps you secure the best possible domain before someone else does. As you type in your brand or business name, Wix recommends relevant domain extensions to match your business or brand, helping you discover country-specific options that fit your goals — whether you’re targeting a local audience or expanding into new markets. No matter what market you’re entering, Wix provides domain extensions for any industry or geo, giving you the flexibility to build a strong, localized web presence backed by a trusted all-in-one platform. Learn more: Is Wix a domain registrar? How to get started with a ccTLD “There’s a positive correlation between a clear and relevant domain name, and strong online visibility. I can say that a thoughtfully chosen domain name impacts the brand’s exposure.” - Keren Friedlander, product manager at Wix Securing a country-specific domain is a straightforward process, but it does require a bit of preparation. Check requirements Find a registrar Search for your domain name Register and verify your domain 01. Check requirements Before you fall in love with a name, research the registry rules for that specific extension. Some are open to everyone, while others require proof of residency or business incorporation. Learn more: How to buy a domain name 02. Find a registrar Not every registrar sells every country code. You need a platform that supports the specific extension you are looking for. Wix makes it easy to find available domain extensions, offering a wide variety of options to suit different markets. Learn more: How to choose a domain registrar 03. Search for your name Use a domain name search tool to see if your desired name is free. Since there is often less competition than with .com, you might find your first choice is available. 04. Register and verify Complete the purchase and submit any necessary documentation. Once verified, you can connect your new domain to your website and start building your local presence. Learn more: How much does a domain name cost What is ccTLD FAQ What is the difference between gTLD and ccTLD? A gTLD (Generic Top-Level Domain) is not tied to any geography and includes extensions like .com, .org, and .net. A ccTLD corresponds to a specific country or territory, like .us or .in . While gTLDs are generally open for anyone to register, ccTLDs often have residency requirements and affect how search engines geotarget your site. Can I use a ccTLD if I don't live in that country? It depends on the specific domain. Some countries, like Colombia (.co) and Tuvalu (.tv), allow anyone in the world to register their domains. Others, like Canada (.ca) or Australia (.au), enforce strict presence requirements, meaning you must live there or have a registered business entity in the country to own the domain. Does a ccTLD help with SEO? Yes, specifically for local SEO. If you use a domain like .fr, Google receives a strong signal that your content is intended for people in France. This can help you rank higher for searches originating in that country. However, it does not give you an inherent advantage for global search rankings.

Turn your ideas into a website you love with Wix →   As a service provider in today’s world, you know that the best way to reach potential customers is online. Most customers likely prefer to schedule a service through your website instead of calling or stopping by in person. To keep up with these expectations and maximize your sales, you’ll need online scheduling software that allows you to accept bookings and payments through your business website . The best part of it all is that you don’t have to be a Fortune 500 company, hire staff or know how to code to create a website and start making money online . We’re here to show you how you can easily create a site yourself—with the highest level of performance, reliability and payment security, across a variety of types of businesses . Read also: How to start a service business   Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. TL;DR: How to create a service website Learning how to start a website for services is easier than you think. Start by picking a website builder and template, then customize your branding with a domain, logo and colors. Add the right pages like homepage, bookings, about, contact, blog and testimonials, then integrate a scheduling system so customers can book and pay online. Don’t forget SEO, mobile optimization and promotion to attract clients. Keeping your site updated and professional helps build credibility, expand reach and grow your service business. Features of a great service website Feature Why it matters Online booking system Lets clients schedule and pay for services directly on your site, saving time and boosting revenue. Custom branding A strong domain, logo and color scheme help your business stand out and build trust with visitors. Service pages Clearly showcase what you offer with details, pricing and packages to guide potential clients. Testimonials and reviews Social proof builds credibility and helps convince visitors to choose your services. Mobile-friendly design Ensures your site looks great and works smoothly on any device, reaching clients wherever they are. What is a service website? A service website is a type of website that's designed to showcase and promote a specific service or set of services from a business or individual. The main purpose of a service website is to inform potential clients or customers about the services you offer while highlighting the benefits of those services. Your website should encourage potential users to take action, such as contacting you for a quote or booking a service. Learn more : How hard is it to make a website Service websites are used by a wide range of professionals and businesses, including consultants, freelancers, agencies, contractors, healthcare providers and more. Waste no time and create your site from start to finish with Wix's website builder . How to create a service website Pick a website builder Choose a layout Brand your website Add the right pages Add a scheduling system to sell your services Pay attention to SEO Make your website mobile-friendly Get a second opinion Promote your services Keep your site up-to-date 01. Pick a website builder The first step is to select a website builder that meets all your design and business needs at once. Chosen by millions of businesses around the world, Wix is one of the best website builders on the market. It's a user-friendly, professional option filled with advanced web design features and business capabilities. You can get started by choosing from one of the many fully customizable business website templates available. If you’re looking to start with a good foundation quickly that you can fully personalize later on, let Wix’s AI website builder take care of everything for you. After chatting with AI about your website goals, the artificial design intelligence tool will automatically create a service website for you. It will instantly design a site, complete with images, text and pages that are tailored to your business. Learn more about how to create a website with AI . Read also: How much does a website cost Pro tip: Small businesses thrive on connections, and Wix AI Site Chat  makes those first interactions effortless. From handling bookings to answering questions instantly, it keeps visitors engaged and guides them toward becoming loyal customers, all while giving you more time to focus on what you do best: running your business. 02. Choose a layout When it comes to the layout of your site, there are two main schools of design: the classic website and the one-pager. Both are great options, and your choice depends on your business’s specific needs. The classic option includes separate pages for each section of your service-based website. This is an excellent choice if you have a wide variety of content—say, a blog , photo gallery or FAQ page—that you’d like to distribute across different locations of your site. A one-page website, on the other hand, is limited to a single page. Each menu item takes the user to a different section of the same page, rather than leading to separate ones. The advantage of this method is that you can control the order in which viewers see your content, plus it works great on mobile. An increasing number of businesses are opting for the latter due to its strong design and simplicity. 03. Brand your website We know you've put a lot of thought into creating the look and feel of your brand. To maintain the brand identity your customers recognize and love, make sure those elements are carried over onto your website. Here are some tips to customize your site so that it reflects your brand: Get a domain Your domain name is your online address. Typically, this will be the name of your business, as this makes your site look professional and puts your brand’s stamp on the web. Check out this insightful guide on how to choose a domain name for your site. You'll also need to consider what domain extension you want to use: .de domain .xyz domain .co domain .ch domain .be domain .store domain .info domain .tv domain .company domain .digital domain .ca domain .fr domain Create a custom logo As small as it may be, your logo plays a huge role in your business. Your logo must occupy a prominent place on your site since this is crucial for building brand recognition and awareness. The logo becomes a visual representation of the business's values and emotions in a single glance. Simplicity is key for memorability and adaptability across platforms. Yaya Aaronsohn, Head of Brand Maker at Wix.com If you don’t already have a logo, you can easily create your own using a logo maker . You can then use your logo across all platforms, including your website, newsletters and even your favicon (the small icon that appears on a tab in your browser). Lastly, don’t forget to always link your logo back to your homepage—it’s a long-standing web convention. Choose your colors Your choice of colors has a powerful impact on your brand identity. Not only do colors add beauty to your site, but they also evoke emotions or connote certain associations with your brand. Your color palette plays an important role in the overall performance of your site, bolstering both conversion rates and the time spent on a page. Research suggests that up to 90% of a person’s assessment of your website is based on colors alone. Moreover, color is shown to improve brand recognition by 80% . For that reason, it’s critical that you choose a strongly branded design—including a powerful color scheme, logo and domain name—as you create a website for your service business. 04. Add the right pages Now it’s time for the fun part. Think of all the content you want to add to your service website and determine the most strategic way to organize it. It’s your business, so you can decide how many (and which) pages to include. Here are the most popular options: Homepage This is the central hub of your website. Since it’s often people’s first impression of your brand, it should be both attention-grabbing and informative. Make sure it prominently displays your company’s name and clearly explains what you do. Since the purpose of your site is to initiate bookings, you should also have a Book Now button placed above the fold. This gives users the option to book or schedule your services immediately upon arriving at your site. Bookings page To drive more revenue, you’ll want to add an online scheduling system that lets customers book and pay for your services online. While you can place your online scheduling platform anywhere on your site, many businesses opt to include a separate bookings page. That way, you’ll be able to lay out your services in an intuitive, organized way that includes all the essential details, like name, pricing and availability. You could even organize your services into packages (a.k.a. productized services ) on your Bookings page. About page The About Us page offers a personal description of your business. It’s a great place to share the story of who you are, from the origins of your business to your professional achievements and the company mission statement . If you work with multiple staff members, you can also include a Meet the Team section that makes it easy for visitors to get to know your organization. People should be able to get a sense of the personality behind your brand, as this will ultimately help you build deep connections with customers. As a service provider, forming relationships is the essence of acquiring and cultivating loyal clients. Contact page If visitors need to spend time looking for your contact information, they may decide it’s not worthwhile reaching out or purchasing your service. For that reason, add a separate page or section dedicated to all of your contact information. This should include phone numbers, email, social media accounts, a contact form and any other possible way clients can get in touch with you. People have also come to expect this information in the footers of websites. Make sure your footer is filled with up-to-date contact details, as well as your company’s address and operational hours. Blog A blog is an invaluable platform for building a loyal community, establishing yourself as an authority in the field, and driving traffic to your site. Blogs don’t get enough credit for their long-term advantages. In the long run, a blog can serve as a huge traffic driver and a way to connect with future customers (case in point: our Wix Blog is the first touchpoint for millions of people who may have never stumbled onto our site otherwise). That said, a blog is a long-term commitment—it requires a well thought-out strategy and consistent maintenance. Beyond saying ‘I want to get traffic,’ you need to understand your blog’s overall value to your brand, and acknowledge that two readers may come across your blog with two very different intentions and varying levels of familiarity with your brand. Allison Lee, Editor-in-Chief at Wix.com In fact, 72% of online marketers say that content creation is their most effective SEO, or search engine optimization, tactic when it comes to ranking high on search engines and increasing your number of site visitors. Testimonials Nothing is more impressive to a potential client than positive, unbiased reviews of your excellent service. For many customers, good reviews are the driving factor in their decision to convert. With that in mind, include a testimonials page on your site—it's an important marketing tactic that can lead to sales. PR coverage If you get published in notable publications, make this a point on your website. Just like testimonials, this will improve your brand’s credibility and further position your company as an industry leader. FAQ page By including an FAQ page, you can provide answers to questions that may naturally come up while clients browse your site. This helps potential customers feel comfortable about your product and builds trust in your brand. 05. Add a scheduling system to sell your services Next, add a scheduling system to your site so that customers can book and pay for your services online. Using Wix Bookings , you’ll be able to drive revenue to your business in a way that’s convenient and efficient for both you and your customers. In just minutes, you can take your offerings and package them as a service—whether it’s a one-on-one appointment with clients, a video class, or a multi-session course. Here’s how to do it: Create your services. This can include appointments, classes and online courses. Add staff members, if you’re working with a team. Set availability. You can do this by specifying your business’s operating hours, as well as the hours of staff who provide the service. Choose how to display bookings on your site, whether you want to show them all together or place them on separate pages. Set how you collect payment. Wix Bookings lets you easily accept full or partial payment through a reputable and secure online system. Add business details such as your address, currency and time zone. Upgrade your site to ensure the best Bookings plan for your business. In addition, scheduled appointments can be automatically synced with both your business and customers’ calendars. You and your staff will receive real-time booking updates when a client schedules an appointment. You’ll also have access to your client’s details, including their contact information, birthdays and relevant notes so that you can create the best possible customer experience. Manage your entire business on the go through the Wix App. From both the app and your desktop version, you'll be able to promote your services and related coupons, send invoices, and accept bookings in real time via live chat. 06. Pay attention to SEO SEO is the practice of optimizing your site so that your pages can rank higher in search engine results. While this may sound daunting, you can get started in a few simple steps: Choose the right domain name Sign up to Google My Business Use strategic keywords throughout your site Wix SEO is a comprehensive and free solution that efficiently guides you through these steps. Leveraging SEO and integrating it into the website creation process is vital. Various studies have shown that organic search is the single greatest provider of traffic to websites - with that being even more pronounced within the B2B context. To that, traffic from organic search, when done correctly is essentially built to last (with proper maintenance over time, of course) and forms a crucial part of a site’s long-term growth. Mordy Oberstein, Head of SEO Branding at Wix.com 07. Make your website mobile-friendly More than 50% of all website traffic worldwide comes through smartphones. This number is only increasing, which means that it’s crucial to make your booking services easily accessible to everyone through mobile. To optimize for mobile browsing, you’ll need to make sure your site is readable and navigable on a small screen. Wix takes care of that for you, ensuring the mobile version of your site looks beautiful on any device. 08. Get a second opinion and feedback Before you hit publish to take your site live, make sure everything looks and works the way you intended. Preview your website and browse the layout, and remember to proofread it a couple of times. You can even ask a trusted companion to look over things – the more eyes that can spot mistakes ahead of time, the better. 09. Promote your services via your website Once you’ve published your service website, whether it's a hotel website , a makeup artist website or photography portfolio , promote it so that people learn about your brand. A great way to get started is by spreading the word on social media. 10. Keep your site up-to-date To achieve the best possible results, keep your site fresh and up-to-date. This includes adapting to the latest trends (check out these great service business examples ) and adding new blog content to build up your authority in your field. To get a better understanding of your online performance, you can view Analytics for Wix Bookings. This gives you valuable insights into your booking statistics, such as the number of new and returning customers and your most popular pricing plans. By creating a website that enables customers to purchase your services online, you’ll take your business to new heights—and increase your revenue as a result. Why is it important to have a website for your service? Having a website for your service is crucial for several reasons: Credibility and professionalism A well-designed website can enhance both. It serves as a place where potential customers can learn more about your service, view testimonials and contact you. A professional-looking website instills trust and confidence in potential customers, making them more likely to choose your service over competitors. 24/7 availability Unlike physical storefronts with limited operating hours, a website is accessible 24/7. This means that potential customers can learn about your service, make inquiries or even make purchases at any time of the day or night. This flexibility can significantly expand your reach and increase sales opportunities. Customer convenience A website makes it convenient for customers to learn about your service and make informed decisions. They can easily access information such as pricing, service details, FAQs and contact information without the need for direct interaction with your or a customer service rep. Competitive advantage Having a website is essential to staying ahead of the competition. If your competitors have websites and you don't, you risk losing potential customers to them. By investing in a professional website, you can differentiate your service, attract more customers and stay competitive in your industry. Strengthen brand identity Use your website to showcase your unique style through visuals, content and messaging. A consistent brand image helps you stand out and connect with your audience. Make sure your design reflects your values and resonates with your target market. Remember, your website is often the first impression potential customers have of your brand. Enable online payments Add secure payment options so customers can pay directly on your site. It simplifies the process and helps boost your sales. Offering multiple payment methods like credit cards, digital wallets or BNPL (buy now, pay later) options can make the checkout experience even smoother. Plus, secure transactions build trust with your customers, encouraging them to return for future purchases. How to create a service website FAQ Do you really need a website for a service business? Yes, having a website is essential for a service business. It’s a place where potential clients can learn about your services, see past work and get in touch with you easily. A well-designed website builds credibility and helps you stand out from competitors. It also lets you reach more people and accept bookings or payments online, making your business more convenient and professional. What does a services page look like? A services page should be clean, organized and easy to navigate, with clear headings for each service. It features engaging visuals, concise descriptions and calls-to-action that guide visitors toward booking or contacting you. Including client testimonials, case studies or certifications helps build credibility and trust. How do you structure a website service page? A well-structured service page starts with a clear introduction and overview of your offerings, followed by detailed descriptions for each service. Visual elements, benefits and features, and client testimonials help keep visitors engaged and informed. Including calls-to-action and contact details encourages inquiries or bookings, while optional pricing information and related services can guide decisions. Do I need a blog section on my service website? Adding a blog can boost your website by improving SEO and driving organic traffic. It’s a way to showcase your expertise, provide helpful content for visitors and keep your site fresh with regular updates. Blog posts can also be shared on social media and used in email marketing campaigns to attract and convert leads. Over time, it helps establish your authority in your field and keeps potential clients coming back. Should my pricing be visible on my homepage? Showing pricing on your homepage can save visitors time and build trust through transparency. It helps qualify leads automatically and can improve conversion rates while reducing customer service questions. If your services are highly customized or enterprise-level, it may make sense to direct visitors to a contact form instead. Either way, clear pricing information helps visitors make informed decisions quickly. Should I show client testimonials on every page or keep them on a dedicated page? It works best to do both. Including 1-2 relevant testimonials on each service page and a strong one on your homepage builds trust and social proof. Placing testimonials near calls-to-action encourages visitors to take the next step, while a dedicated testimonials page allows for detailed success stories, longer quotes or video reviews. This combination ensures prospects can easily see the value of your work wherever they explore on your site. Looking to start a service business? Check out these ideas for inspiration: How to start a virtual assistant business How to start a babysitting business How to start a nail business How to start a plumbing business How to start a party planning business How to start a food prep business How to start a pool cleaning business How to start a painting business How to start a tutoring business How to start a pool cleaning business How to start a cleaning business How to start a pressure washing business How to start a landscaping business

The perfect domain is just a click away:   claim your domain →  Domain authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). This metric helps you understand your site's credibility compared to competitors and identify areas where your SEO strategy might need a boost. Understanding this score gives you a clearer picture of your website's performance potential. So if you are creating a website , it's a good idea to learn how search engines view your site's trustworthiness and discover actionable steps to improve your standing in search results. Your domain is more than a web address, it’s the first impression of your brand. With Wix, you can easily find and secure a custom domain that reflects who you are and what you do. Whether you’re launching a business, blog or portfolio, your perfect domain is just a few clicks away. Start building your online presence and claim yours today. TL;DR: What is domain authority? Domain authority is a metric ranging from 1 to 100 that evaluates the strength of a website's backlink profile. This SEO tool allows you to see how well your website is ranking.  A higher score generally correlates with a greater ability to rank. It is not a direct ranking factor used by Google but serves as a useful comparative tool for SEOs. Feature Details Definition A score predicting ranking potential on search engines. Scale 1 to 100 (logarithmic). Key factors Linking root domains, total number of links. Best use Comparing your site against competitors. Created by Moz. What is domain authority? Domain authority is a comparative metric that calculates the strength of a specific domain's backlink profile. Think of it as a report card for your website's reputation among other websites. The score is calculated by evaluating multiple factors, including linking root domains and the total number of links, into a single DA score. Because the scale is logarithmic, it is significantly easier to grow your score from 20 to 30 than it is to grow from 70 to 80. New websites always start with a DA of one. It's crucial to remember that this score is relative. There is no "good" or "bad" score in a vacuum; a good score is simply one that is higher than your direct competitors. Learn more: What is a domain? How to buy a domain name Benefits of domain authority Tracking your domain authority offers tangible advantages for your long-term SEO strategy. It moves beyond vanity metrics and provides data you can use to make informed decisions about your content and outreach efforts. First, it serves as an excellent benchmark for competitive analysis. By comparing your score to other sites in your niche, you can gauge the difficulty of ranking for specific keywords. If your competitors have significantly higher scores, you might need to target long-tail keywords initially. Second, it helps track the effectiveness of your link-building campaigns. If you invest time in digital PR or guest posting, a gradual increase in your DA indicates that you are acquiring high-quality backlinks. Third, it can attract advertisers or partners. Brands looking for sponsored content opportunities often look for sites with high authority, viewing them as valuable platforms for exposure. "At every stage of your website and business growth cycle, link building remains critical to SEO growth. Early in your website's development, you should focus on internal linking and acquiring referring domains relevant to your business. As your site grows and attracts more traffic, link equity becomes more important, so you should prioritize the size, quality and authority of the referring domains from which you get links from. In both situations, make sure you're not getting follow links from a site that violates the first principles of Google's organic search policies." - Ashwin Balakrishnan, B2B SaaS growth and content consultant at Optmyzr   Common challenges of domain authority While useful, focusing too heavily on domain authority can lead to frustration. One major challenge is the difficulty of influencing the score directly. You cannot simply "fix" your DA overnight; it requires a sustained effort to build high-quality links over time. Another issue is score fluctuation. Since DA is a relative metric, your score can drop even if your site hasn't lost any backlinks. This happens if high-authority sites gain significantly more links, skewing the scaling for everyone else. This can be disheartening for site owners who don't understand the mechanics behind the calculation. Finally, there is often a misconception that DA is a Google ranking factor. It is not. Improving your DA does not guarantee better rankings on Google, although the activities that improve DA (like getting good links) often help with rankings independently. You may also be interested in: How to get your website on Google What is a dofollow link? “Dofollow links are important for an effective SEO strategy because, when interpreted by search engines, they help increase the "domain authority" and "page authority" of the site receiving the link.” – Caio Nogueira, Co-founder of UpSites and SEO specialist. A dofollow link is a standard hyperlink that allows search engines to follow it and pass SEO value (often called “link equity” or “link juice”) from one website to another. When a trusted site links to your content with a dofollow link, it acts like a vote of confidence, signaling to search engines that your site is credible and worth ranking. By default, all links are dofollow unless they include a special attribute like rel="nofollow". These links are especially important for domain authority, because search engines use them to discover new pages and evaluate how trustworthy and authoritative a website is. The more high-quality, relevant dofollow links your site earns, the stronger your domain’s perceived authority can become. In short, dofollow links help build your site’s reputation in the eyes of search engines and play a key role in improving your rankings over time. Examples of domain authority Domain authority scores can vary widely depending on the size, age and purpose of a website. A brand-new blog will naturally have a much lower DA than a global news organization. The key is to compare your score to those of your direct competitors. Here’s a look at what typical DA scores look like for different types of websites: Website type DA score range Backlink profile characteristics Small local business DA 10–20 • Fewer backlinks • Mostly local directories and community sites • Healthy and normal for local competition Niche blog DA 30–50 • Links from bloggers and social media • Some exposure from industry publications • Steady growth over time Major media outlet DA 90+ • Millions of high-quality backlinks • Links from trusted global sources • Extremely strong online authority Learn more: Small business website statistics How to register a domain and start building domain authority Your domain name is more than just an address for your website; it's the foundation of your brand's identity. Think of it as your piece of digital real estate. A strong, memorable domain can make a great first impression and is a crucial first step in building your site's authority. The good news is that getting started is easier than you might think. You may also be interested in: How to choose a domain name How to choose a domain registrar How to register a domain Making domain registration simple Choosing and registering your domain shouldn't be a complicated process. With the right tools, you can get it done quickly and get back to focusing on your business. Wix simplifies domain name registration , guiding you through the process so you can find and claim the perfect name for your brand without any hassle. This straightforward approach means you can go from an idea to a registered domain in just a few minutes. Explore more with the Wix domain name generator →  Once you have your name, security becomes a top priority. A secure website not only protects you and your visitors but also signals to search engines that your site is trustworthy, which can positively influence your domain authority. That's why Wix ensures secure domain registration by including free SSL certification. An SSL certificate  encrypts the data shared on your site, giving your visitors peace of mind and boosting your site's credibility from day one. In a fast-moving environment, speed is essential. You want to bring your ideas to life as soon as inspiration strikes. Wix offers quick domain registration, allowing you to secure your desired name and connect it to your website right away. This rapid setup empowers you to begin building your content, attracting visitors and growing your authority without delay. How to improve my domain authority Improving your domain authority is a marathon, not a sprint. The most effective way to influence this metric is through a robust off-page SEO strategy. Ready to boost your website's authority? The journey starts with a solid foundation and a focus on earning quality backlinks. Wix provides all the tools you need to create a professional, SEO-friendly website that's ready to attract attention. Wix simplifies domain registration for your business, ensuring you start on the right foot. Here are the fundamental steps to improve your DA: Master on-page SEO Create link-worthy content Conduct outreach Analyze your backlink profile 01. Master on-page SEO  Ensure your website's on-page elements are optimized. This includes writing compelling title tags and meta descriptions, using header tags correctly and optimizing your images. A well-structured site is easier for search engines to crawl and for other sites to link to. 02. Create link-worthy content Develop high-quality, original content that provides real value to your audience. This could be in-depth guides, original research or useful tools. Great content is the primary reason other websites will link to you. 03. Conduct outreach  Don't just publish content and hope for the best. Actively promote it to relevant bloggers, journalists and industry leaders. Build genuine relationships and let them know when you have something that might interest their audience. 04. Analyze your backlink profile Regularly use tools like Moz or Ahrefs to check who is linking to you. You can also identify and disavow any toxic or spammy links that could be harming your score. With Wix, you get an integrated suite of SEO tools designed to help you climb the search rankings. From a personalized SEO checklist to easy-to-manage redirects, you have everything you need to build your site's authority. You may also be interested in: What are custom domains? How to redirect a domain Domain name management   What is domain authority FAQ Is domain authority a Google ranking factor? No, domain authority is not a ranking factor used by Google. It's a proprietary metric developed by Moz. Google has its own internal systems for evaluating links (like PageRank), but DA is simply an industry tool used to simulate how Google might view a site's authority. What is a good domain authority score? A "good" score depends entirely on your competition. If your competitors have scores between 20 and 30, a score of 35 is excellent. Generally, scores between 40 and 50 are considered average, while scores between 50 and 60 are good. Scores above 60 are excellent. How often does domain authority update? Moz typically updates its domain authority data once or twice a month. Because it takes time for crawlers to find and index new links, you might not see changes in your score immediately after a successful link-building campaign.