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Web Design \ SEP 26th 2016

How to Write a Good Blog Post

Whether you’re thinking of starting a blog or trying to hone your technique, you’ve come to the right place. Blogging has loads of benefits like establishing yourself or your brand as an influencer in your field and boosting your SEO (Search Engine Optimization) for your business website.

If you’re feeling worried, don’t. Writing the perfect blog article is totally doable. Not sure how to set it up? Millions of people have used Wix to start their own blogging empire, and you can too. With tons of free blog templates, all you have to do is ‘put pen to paper,’ – digitally, of course.

Here are 7 steps to writing a perfect blog post.  

Hook Them with a Killer Headline

Your headlines deserve to get noticed. If the title of your killer blog doesn’t steal the attention of your audience, your content won’t get half the clicks it deserves. That’s why it’s important to nail this aspect, so you can hit the ground running!

How do you construct a headline that stands out amongst the crowd? Here are some pro tips to entice readers:

  1. Make your headers short and catchy. Example: The Secret Sauce for Making Great Websites
  2. Grab them with a hook by asking a question. Example: Which eCommerce Solution Should You Use? 5 Best Options
  3. People are drawn to numbers so giving em’ the essentials. Example: ‘5 Easy SEO Tips to Boost Your Site in Under an Hour
  4. Show them the added value of reading your blog. Example: The Complete Guide to Building a Brand Online

These type of headlines attract readers and can work wonders for your website.

Spend Time on Your Intro

Congratulations! Your headline was inviting enough to have brought people to your article. Now for step two: keep em’ there.

Hands down the most important part of your introduction is the first few sentences. People want to know they’ve come to the right place. Whether you have a zen yoga site or heart warming recipe blog these first lines set the tone of your article and let your readers know what they’re in for. There are tons of options so just be creative and have fun. Pro tip: don’t write an intro that’s 2 pages long. Keep it on the shorter side so you don’t lose your readers before they move on to the meat of your article.

Write Your Text for Diagonal Reading

Think diagonally. Many people, maybe even you, begin reading articles by taking a quick glance at the paragraph titles before committing to reading the whole thing. It’s ok, no need to be ashamed, we do it too and for good reason! Especially in longer blog posts, it’s important to break up large sections of text with helpful subtitles. This allows your reader to check if the information is applicable to them. This method of writing doesn’t only benefit your readers, but it also works well with search engines like Google. They examine your posts to figure out what your articles and website are all about giving them the ability to put your blog in relevant search results.

In addition to having stellar subheadings to catch those wandering eyes, we suggest breaking down your material into more digestible content like tables, graphs and charts if possible. Or adding bold font type to highlight important information and especially adding links. All of this can be helpful ways to direct attention to crucial information.

Write Your Text for Diagonal Reading

Illustrate Your Text with Pictures

In addition to your skilfully written blog post, flaunt your style with gorgeous images to illustrate your text. It’s important that your pictures add value to the subject rather than using them as placeholders. Images are a great way to give your readers a break while still delivering a clear message.

Today’s blog readers expect quality, so make sure your images aren’t of the pixelated variety. If you have beautiful pictures your visitors will associate that with your brand. So if you’re taking your own photos, honing your camera skills can go a long way.

Emphasize Quality Over Quantity

Short or long? That is the question. This eternal debate divides bloggers into two groups, but before taking a side there are some key factors to mull over.

Some argue blog posts around 1500 words are more likely to be spotted by Google. In addition, readers will spend more time digesting the content and will be more likely to mention or even to share it. Beware: it is useless to write an article with 2,000 words if 200 is enough to express yourself. Repetition (or worse, going off topic) annoys your readers and can drive them to leave prematurely. Google takes this into account too and will filter accordingly.  In short, there is no magic formula for how long your blog should be, but as the old saying goes: less is more.

End on an Engaging Note

Sharing is caring, right? Connecting all of your social channels to your blog is a great place to start so you can get on the road to encourage virality. The more your followers are exposed to you and your brand, the more connected they’ll feel, ultimately widening your audience.

If most of your followers are on Facebook be sure to install the super easy Facebook Share app right from the Wix App Market, making it easy for people to share your content with friends. Feeling more of a Pinterest vibe? Easy-peasy, simply add the Pinterest Pin It app so visitors can pin your website and stunning images. Don’t forget to keep them up to date about new blog articles by posting on your social channels. And finally, the cherry on top, encourage visitors to subscribe to your newsletter with easy apps like Get Subscribers. This is important to building a loyal following that will receive your fantastic new blog post by email.

End on an Engaging Note

Keep At It

All of these tips will help you structure your blog posts and improve your results. However, the success of your blog is based primarily on the subject you cover, the way you approach the topic and the flow of your content. This requires hard work and depends on your personal research and style. As Anne Lamott said, “Almost all good writing begins with terrible first efforts. You need to start somewhere.” Write as often as possible so you can sharpen your analytical mind for your best blog ever!

Ready to share your skills with the world? Create a blog with Wix!

 


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