Customer websites overview: value for your customers, growth for your platform
Updated: 6 days ago
For many software platforms, websites are part of how customers succeed. A professional site helps a practice book patients, an agency win clients or a property manager fill units. Building that offering in-house means templates, hosting, domains, SSL, security and ongoing maintenance, all outside the core roadmap.
The customer websites overview shows how software platforms offer websites with Wix Enterprise. Customers launch and manage their own professionally branded sites, connected to the platform they already use, while Wix maintains the website platform. This post walks through it, and the full two-page overview is below.
Table of contents
Why the website layer is hard to build alone
Building it in-house is a big commitment. A credible website offering needs templates, hosting, domains, SSL, security and ongoing maintenance, all outside your core roadmap.
Disconnected customer experiences. When customers run their websites in separate tools, their data and workflows live apart from the platform they rely on.
Value left on the table. Websites connected to your platform add value customers will pay for and give them more reasons to stay.
How Wix Enterprise works for software platforms
Wix Enterprise maintains the website platform, so your team can focus on the customer proposition, go-to-market and core software. Your software stays the core product.
Websites customers manage themselves
Customers launch, own and manage professionally branded websites from the templates you offer, without technical expertise.
Connected to your platform
APIs and integrations keep customer data, content, listings and workflows connected between their website and your software. The Extend capability page covers the integration options.
Built-in business tools
SEO, marketing tools, forms, scheduling and ecommerce give customers more ways to win business from their site, and client SSO lets them sign in to members-only pages with the credentials they already use on your platform. The members area deep dive shows how.
New revenue and retention
Many software companies package websites as a premium add-on or part of a broader offering, adding value that keeps customers on the platform. The Customer Website Opportunity goes deeper on the business case.
Infrastructure Wix maintains
Wix runs hosting, security and platform maintenance with a 99.99% uptime SLA. Your team owns integration, packaging and onboarding.
Built for every type of software platform
The model fits many kinds of software platforms, including HR and hiring platforms, healthcare and practice platforms and insurance and agency platforms, as well as property and leasing platforms. See how the offering works on the customer websites page.
Dedicated support
Qualifying accounts get a named Customer Success Manager plus 24/7 priority access to solution engineers. Escalations go to senior agents, response times are faster and specific SLAs are defined in the contract.
Preview the full overview
The Customer Websites platform overview covers the challenges, capabilities and platform types on two pages.
Key takeaway
Offer websites without becoming a website company. Customers get professional sites connected to the software they rely on, and your platform gets a new source of value while Wix maintains the website layer.
About Wix Enterprise
Wix Enterprise is the enterprise web platform for organizations that want to move fast. Book a demo to see how a website offering would connect to your platform. The company websites overview and partner websites overview cover the other two ways organizations use it.
FAQ
What do customer websites for software platforms include?
Customers get professionally branded websites they launch and manage themselves, with SEO, marketing tools, forms, scheduling and ecommerce, connected to your software through APIs and integrations.
Do customers manage their own websites?
Yes. Customers launch, own and manage their own sites from the templates you offer, without technical expertise.
Who maintains hosting and security?
Wix runs hosting, security and platform maintenance with a 99.99% uptime SLA. Your team owns integration, packaging and onboarding.
How do software companies package websites?
Many software companies package websites as a premium add-on or as part of a broader offering.
