When you're building client sites with a professional web design platform like Wix Studio, pricing plans and membership tiers are among the most powerful monetization tools in your toolkit and knowing how to configure them end-to-end is what distinguishes agencies that build lasting client value from those that hand over a one-off site and move on.
This guide walks through the complete setup for pricing plans and memberships in Wix Studio from plan types and benefit assignment to Wix PaymentsWix Bookings integration, CMS pricing displays and client handoff.
Create one-time, recurring or free-trial plans using Wix Pricing Plans
Assign plan benefits: member-only page access, booking credits, digital downloads and discount codes
Connect billing to Wix Payments for automated subscription management and renewals
Integrate plans with Wix Bookings for class passes and service packages
Link plans to the Members Area for gated content and personalized member dashboards
Use the CMS to build custom pricing display pages with full design control
Manage renewals, cancellations, upgrades, downgrades and plan pauses from the client dashboard
Why agencies should be building subscription models for clients
Recurring revenue is no longer a niche monetization model, it's the standard growth framework for service businesses across virtually every vertical. Personal trainers, online educators, therapists, coaches, professional associations and membership clubs all benefit from tiered subscription access over one-time purchase models. For your clients, subscriptions mean predictable monthly revenue. For their members, they mean ongoing access to value they care about. For you as an agency or freelancer, offering a complete membership and pricing plans setup is a genuine service differentiator because you're not just delivering a site, you're delivering a revenue system.
See our full-stack client website guide for how membership builds fit into a broader client delivery framework.
Rebecca Tomasis, Head of Organic Marketing at Wix, frames it well: "The best website builder is one that can grow alongside your business, supporting your needs today while giving you room to scale as those needs evolve." That applies directly to how agencies should think about pricing plans, a membership setup built in Wix Studio isn't a locked-in configuration. It scales with the client's business, accommodates new plan tiers, integrates additional services and evolves without a platform migration.
Understanding Wix Pricing Plans
Wix Pricing Plans is a native app built into Wix Studio that handles plan creation, member assignment, benefit delivery, billing and renewals in a unified dashboard with no third-party subscription tool required. There are three core plan types to understand before you start building.
One-time payment plans
Charged once at purchase. Best suited for lifetime memberships, single-period access passes, course access or digital product bundles. The member pays once and retains their benefits for the duration you specify whether that's a set number of days, months or indefinitely.
Recurring payment plans
The backbone of most membership setups. Billed on a schedule you define, weekly, monthly, quarterly or annually and auto-renewed through Wix Payments until the member cancels or an admin pauses or ends the plan. You can create recurring plans with or without an end date, making them flexible enough for rolling memberships and fixed-term programs alike.
Free plans
No payment required, so useful for lead generation, giving prospects a zero-friction entry point before they upgrade to a paid tier. Free plan members still create a member account, which lets the client build their email list and track engagement from day one.
Plan benefits: what members actually get
The benefit configuration is where the real design work happens. Each plan can unlock a specific combination of member-facing features:
Member-only page access: restrict any page on the site to plan holders; non-members see a paywall prompt or redirect
Wix Bookings access: grant plan members session credits redeemable for classes, appointments or service packages
Digital downloads: offer downloadable resources (PDFs, templates, guides) as an automatic plan benefit upon signup
Discount codes: automatically issue percentage or fixed-amount discount codes to members on signup or renewal
When building multi-tier setups, think in terms of benefit stacking. A "Starter" plan might unlock one gated page and a 10% discount. A "Pro" plan unlocks all member pages, ten monthly booking credits and a 20% discount. A "VIP" plan adds priority scheduling and an exclusive digital download. Each tier should feel meaningfully better than the one below it because vague upsell paths kill conversion rates on pricing pages.
Step-by-step: setting up pricing plans in Wix Studio
Step 1: Install and open the pricing plans app
From within your client's Wix Studio workspace, navigate to Add Apps and search for Wix Pricing Plans. Once installed, you'll find it under Business Tools in the left sidebar. The Pricing Plans dashboard is your central hub for creating, editing and managing all subscription tiers on the site.
Step 2: Create your first plan
Click "Add Plan" and give it a clear, client-facing name like "Monthly Membership," "Annual Pass," or "10-Class Pack" communicate value immediately. Then configure the plan details:
Pricing model: one-time or recurring
For recurring plans: billing cycle (weekly, monthly, quarterly, annual)
Free trial: toggle on or off, and set the trial period (7, 14, or 30 days) before the first charge
Plan duration: open-ended (auto-renews indefinitely) or fixed term (ends after a set number of billing cycles)
Visibility: public (visible to all site visitors) or hidden (accessible only via direct link which is useful for corporate or VIP plans)
Step 3: Define plan benefits
Inside each plan, navigate to the Benefits section. This is where you connect the plan to the site features it unlocks, so pages, Wix Bookings services and coupon rules. Be systematic: map out every plan's full benefit set before you start configuring. A simple spreadsheet with plan names across the top and benefit types down the side saves significant rework. Once plans are live with active subscriber records, making structural changes gets more complicated.
Step 4: Set the display order and labels
Wix Pricing Plans lets you reorder plans in the display widget. Position your most popular or highest-value plan in the center because research consistently shows that middle-position plans convert better in three-tier pricing layouts. Use the "Most Popular" badge where appropriate, and keep plan names short enough to work in the widget without truncation.
Connecting plans to the Wix Members Area
Pricing plans and the Members Area are designed to work together out of the box. When a visitor purchases a plan, Wix automatically prompts them to create a member account (or log in to an existing one). Their member dashboard then displays their active subscription, renewal date, plan benefits and any associated booking credits all without any custom development.
For the pricing plans integration specifically: install the Members Area app if it isn't already on the site (Add Apps > Members Area), then walk through the complete member signup flow as a test before launch. Confirm the plan purchase routes correctly through the account creation step, that the member dashboard displays the right plan benefits and that gated pages are actually inaccessible to non-plan-holders.
Within Wix Studio's editor, you have complete design control over all Members Area pages including the login page, member profile, subscription management view and any gated content pages. Apply the client's brand system, adjust layouts and add custom elements as needed. No coding is required for any of this.
Integrating pricing plans with Wix Bookings
For clients in fitness, wellness, coaching or education, connecting pricing plans to Wix Bookings turns a membership into a practical operational system. Plan members receive session credits that apply automatically when they book with no separate payment at the point of booking, no manual credit tracking on either side.
Setting up class passes and service packages
In Wix Bookings, create the services or classes the client offers. Then return to Pricing Plans and add those services as plan benefits. For each service benefit, specify how many sessions are included per billing cycle, whether unused credits roll over to the next cycle and which specific services the credits apply to.
For a fitness studio client, you might configure three distinct plans: a "Drop-In Pass" (one-time payment, one class credit), a "Monthly Unlimited" (recurring monthly, unlimited access to all group sessions), and a "Personal Training Pack" (one-time, five PT session credits valid for 90 days).
Each maps to specific Wix Bookings services, and credit redemption is tracked automatically through the Wix dashboard so the client can see who has credits, how many remain and when they expire.
Setting up Wix Payments for subscription billing
Recurring billing is only as reliable as the payment infrastructure behind it. Wix Payments is the native processor that powers subscription billing for pricing plans and configures it correctly before any plans go live is non-negotiable.
For pricing plans specifically, Wix Payments handles all of the following automatically:
Renewal charges: automatically bills the card on file on each billing cycle date
Failed payment retries: retries declined charges before pausing or cancelling the subscription
Pro-rated billing: calculates partial-period charges when a member upgrades or downgrades mid-cycle
Cancellations: access continues through the end of the current billing period, then ends automatically
Refund processing: managed through the Wix Payments dashboard by the client
One important note for client onboarding: Wix Payments merchant accounts are tied to the site owner, not the agency. Make sure your client completes the Wix Payments verification process, identity verification and bank account connection, before any plans go live. Funds go directly to their account, you're setting up the system, not processing payments on their behalf.
Managing subscriptions: renewals, cancellations, upgrades and pausing
Once memberships are live, both the client as admin and members themselves have tools for managing subscriptions without needing to contact anyone.
Self-service for members
Cancel their subscription (access continues through the end of the current billing period)
Upgrade to a higher plan tier (takes effect immediately with pro-rated billing)
Downgrade to a lower tier (takes effect at the next billing cycle)
Update their saved payment method
View their plan benefits, next renewal date and billing history
Admin controls from the dashboard
View all active, paused and cancelled subscriptions with filter options
Manually cancel or pause individual subscriptions to accommodate member requests
Resume paused plans when a member is ready to reactivate
Export subscription data for reporting or client review
Issue refunds through the Wix Payments integration
Wix also sends automated emails to members for key subscription events including renewal reminders, payment failure notices, successful charge confirmations and cancellation confirmations. These are fully configurable through Wix Automations, so you can customize messaging, timing and tone to match the client's brand voice before handoff.
Displaying pricing plans with the CMS
Wix Pricing Plans includes a built-in widget for displaying plans on any site page just drag it onto a section in Wix Studio and it pulls live plan data automatically. For most client builds, this is the right choice.
For agencies that want full design control over the pricing display, the Wix CMS is a practical alternative. Create a "Plans" collection in the CMS and store plan names, descriptions, pricing and feature lists as structured content fields. Surface them on the pricing page using repeaters or custom layouts in Wix Studio. This approach is particularly effective when a client has multiple pricing tiers requiring detailed side-by-side feature comparisons and you get complete layout freedom without being constrained by the default widget's structure.
Agencies serving clients: Nicole Michler
The clients agencies set up membership systems for often look like Nicole Michler of Phase 20, a London-based solopreneur coaching more than 100 clients across 15-plus industries, entirely without a team. Nicole uses Wix automations to grow her email list and manage client intake at scale.
"As a solopreneur, Wix gives me a lot of autonomy in terms of creating new forms. Let's say I create a new free PDF to grow my email list. I just quickly go on the website, create the form, create the automation and it does it all in the back, which is incredible," she explains.
"I've seen other business owners who use different tools where they need coding skills, and it just takes forever. The fact that I can just jump in and create these assets in a matter of minutes is exactly what I needed to scale my business quickly."
Nicole's situation is exactly the business model pricing plans were built for: tiered access, automated billing, seamless member onboarding, all managed without technical overhead. Agencies that configure these systems for clients like Nicole aren't just building websites; they're building operational infrastructure that compounds in value over time. The more of these systems you set up, the sharper your delivery process becomes.
Plan migration for existing clients
One thing worth knowing: setting up pricing plans for a net-new site is straightforward. If the client is migrating from another subscription platform member records and active subscription data will need to be re-imported, and existing members may need to resubscribe through the new Wix system. Factor this into your migration timeline and your client communication plan well in advance. A phased rollout where new members onboard immediately, legacy members migrate over a 30 to 60 day window with clear instructions and advance notice typically reduces churn and minimizes confusion during the transition.
Handing off the setup to your client
A technically correct setup that the client can't operate independently is not a complete delivery. Once pricing plans are live, walk the client through everything they need to manage the membership business day to day:
Pricing Plans dashboard: how to view subscriptions, filter by status and manage individual member records
Wix Payments: where to find payment records, issue refunds and check payout status
Member signup flow: walk through a complete test purchase together before launch
Wix Automations: show them how renewal reminder and payment failure emails are configured and how to edit them
Wix Bookings integration: how to see booking credit usage per member if applicable
Document the plan structure, benefit mapping and any custom configurations in a handoff document. Clients who understand their own systems make fewer support calls and are significantly more likely to refer you to others or hire you again for the next project.
Ready to launch pricing plans on your next client website? Start creating on Wix Studio today →
