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How to use internal linking for SEO

This post was last updated on May 03, 2023.

Video Transcript

Internal links

Internal links are a key part of your site's structure, giving people and search engines clear paths when navigating your site.

It’s extremely important to set and structure your links correctly or else your site pages may not be found.

I’m Matthew and that’s what we’re going to talk about in this video.

What is an internal link?

An internal link is any link that connects one page on your site to another page on your site. Search engines use them to get a better understanding of your content and the relationship between your pages.

Here are 2 things to keep in mind when creating internal links:

First, make sure that every page on your site has at least one link to it. The number of internal links that lead to a page help Google and other search engines determine how important a page is. So the more important the page, the more links it should have leading to it.

Also think about ‘click-depth’ when setting your site structure. This is the number of clicks it takes to get to an internal page from the homepage. In general, the more important the page is, the less clicks it should take to get there. So to meet SEO best practices try to keep important pages less than 3 clicks away from your homepage.

Second, use descriptive anchor text for your links. Anchor text is the clickable text in a hyperlink. It gives both users and search engines a better sense of what the linked page is about. Make sure the text is relevant and reflects the page’s content.

And that’s it. Use these tips when creating your site structure to give visitors and search engines a better experience as they navigate your site.

Graphic of internal linking tips

Again, I’m Matthew. Thanks for tuning in and we’ll see you next time.


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