Behold! The power of SEO fundamentals

Mordy Oberstein:

It's a new wave of SEO podcasting. Welcome to SERP's Up. Aloha, mahalo for joining the Surf's Up podcast where we've got some groovy new insights around what's happening in SEO. I'm Mordy Oberstein, the Head of SEO Branding at Wix joined by the amazing, fantastic, the incredible, the bonafide SEO expert guru person, our head of SEO communications, Crystal Carter, guru.

Crystal Carter:

I did go on TikTok at some point and say I was, I'm an SEO expert, which I think is always such a strange term because SEO is changing all the time and so sometimes I feel like I know things and sometimes I feel like a complete newb, but I think that that's one of the beauties of the industry personally.

Mordy Oberstein:

I kind of feel like when someone writes Guru, I always think of Goro from Mortal Kombat. I'm an SEO Goro and I think of them having six arms and fighting other players.

Crystal Carter:

Was that Jocelyn?

Mordy Oberstein:

No, no, no. That's Goro. Mortal Kombat.

Crystal Carter:

I'm thinking Street Fighter.

Mordy Oberstein:

You're thinking of Street Fighter.

Crystal Carter:

I'm thinking of Street Fighter.

Mordy Oberstein:

Very similar.

Crystal Carter:

Very similar. I was much better as Street Fighter though. I was a big fan of E. Honda because he was really good. I'm a bit of a one move Barry and E. Honda has a big arm. I'd just be like, wall of arm, just eat this fist.

Mordy Oberstein:

I was a Vega person in Street Fighter and a Scorpion person in Mortal Kombat and I was terrible at both.

The SERP's Up podcast is brought to you by Wix where you can not only subscribe to our monthly SEO newsletter, searchlight over wix.com/seo/learn/newsletter, but where you can optimize all your metadata just the way you want to. Oh, but Mordy, metatags, that's so fundamental, but behold the power of SEO fundamentals. Yep. We're talking about the unexpected power of getting the SEO basics right. Sometimes little SEO things can do big SEO things or all big SEO things are built on the shoulders of smaller SEO things or getting the basics right says a lot about your site to search engines and to prove it all Joshua George chimes in with how focusing on the SEO fundamentals has actually paid off in real scenarios. Since we're talking about fundamentals, we'll share some sites and scenarios with you, who are handling the basics right and how that changed the course of their SEO performance and of course we have the snap piece of SEO news for you and who you should be following on social media for more SEO awesomeness, so buckle up because even though those Deloreans aren't going back in time, it is going back to basics. It's episode number 54 of the SERP's Up podcast.

I want to hop in a DeLorean and go back to basics. 88 miles per hour Marty, 88 miles per hour.

Crystal Carter:

Wait, we need another flux capacitor or something. I feel like that will help us to do that.

Mordy Oberstein:

I recently rescheduled a meeting with somebody and I put it back to the previous week instead of ahead to the previous week and they're like oh, Mordy, I think you scheduled for last week. I'm like, 88 miles per hour. Flux capacitors, DeLoreans and time machines aside, if you're new to SEO and you see all sorts of SEO scoff at the basics of SEO, ignore that because if you've been in SEO for a long time, then you should know how impactful some of the most basic SEO tasks can be and why you shouldn't ignore them or gloss over them for the fancier shinier SEO things. I've had so many cases where nailing down things like basic pay structure, help pay to stay in the index or changing a title tag, made a ranking difference. They might seem like small things, but their impact can be big.

Leaving all that aside, you never know what will make the difference. Let me just harp on that for a second. You never really do know what will actually make the difference and Glenn Davis talked about where you throw the kitchen sink at it because you never know what's going to pay off and what's actually going to make the difference between you ranking versus a competitor ranking. As much as SEOs may not want to omit it, sometimes it actually is a crapshoot. You want to be one of the three to five pages, let's say, in the world, who rank for a keyword. A top three or top five, let's say top three. Three pages in the whole world who rank in those positions. That can kind of be a crapshoot sometimes and you never know what's actually going to pay off for you, what's actually going to be the needle mover. More than that, getting the fundamentals right is being aligned with best practices and that is a statement to users, it's a statement to your potential clients and consumers and it is a statement to search engines that you understand what it means to create healthy web content, healthy functioning web content on the web and that's seriously important.

Whether it's tweaking an H1 or H2 or formatting a text into a table or a list or update a title tag or adding all text to an image or even adding a caption, don't underestimate the power behind those simple SEO actions and if anyone tells you otherwise, you send them to me. Mic drop. End broadcast.

Crystal Carter:

I mean, I agree. This goes back to something my mom always said, which was, common sense ain't that common. I think that people will scoff at the basics like, oh, we did some internal linking, we did some this and it's tricky because the clients they were like, "I heard about this and I heard about that and I want to do this and I want to do that" and we're like, but you haven't done title tax, you haven't done your H1s. You haven't added any pictures to this. You have a wall of text my friend. Clients will be like, "I wanted to do something super exciting." It's like, you'll get that stuff after you do the basic stuff and I think that it's something that as an SEO, you have to hold your nerve and go, yeah, we're going to do this. It's going to be a little bit boring for a minute. Hang in there because we'll see some good results. I think again because it's not super exciting, like I said, common sense ain't that common. A lot of people ain't doing it, so a lot of people aren't hitting their basic SEO things. A lot of people aren't hitting those things.

If you are covering those bases then you are going to see some benefit because you are going to be doing more than most people are doing because most people are cutting corners. Most people are trying to jump the queue and if you are actually covering those bases, then it's really, really important. It's like, you have to learn-

Mordy Oberstein:

You have to learn to crawl before you learn to walk.

Crystal Carter:

Everybody wants to be Michael Jordan or whatever, but Michael Jordan spent a lot of time doing layups, doing regular layups just like everybody else and there's going to be a lot of people... If you look at great musicians, they spend a lot of time practicing scales over and over and over and over and over again. You'll see people, I think I've seen footage of Jimi Hendrix or whatever, just practicing scales for hours, just always with a guitar in his hand practicing scales. Scales might seem basic. You're like, I've learned how to do scales. It's like, do it again. Do it again. I think with the basics, not only is it just to hit it the first time, but also to just go back over it and make sure that people aren't slipping, that your team isn't slipping on those things because it might be that you trained up everybody on the basic things and then maybe you got some new folks or maybe you go to new CMS or maybe you got other things that came through that have changed how you approach things and it's really easy to slack on some of the things that seem core, but they're core for a reason because they're effective.

Mordy Oberstein:

So many times I've seen a well optimized page, but the headers are just not explicit and it's not good for readers either when it happens, by the way. Half of these things are beneficial for SEO, also beneficial for users and they're really simple and really ignored. I've had a case where on a podcast website that I have, where a bunch of my pages weren't indexed. I'm like, you know what? The headers are not very explicit. I wrote this months ago. I don't know what I'm talking about here. Let me go back and let me change that and it's a basic thing and now the pages are indexed.

Going back to the music example or going back to the Michael Jordan, there'd be no Michael Jordan if there wasn't a Dr. J. Right? Things build upon themselves. You don't just have a Michael Jordan. You have an entire history of basketball that leads to a Michael Jordan and a history of basketball because everything afterwards doesn't matter, but leaving that aside, that's a hot take. Music is the same thing, right? You don't have a Nirvana, unless you have a Buddy Holly. Those things don't happen. The same thing with your website. If you're not getting the basic structure of your pages down, the basic format of your pages down, the basic elements of your pages down, even the basic content that you need on your website, an about page or whatever it is. You're not going to be able to do things like advanced keyword content clusters. That's not happening.

Crystal Carter:

Right. Precisely. I saw this thing and it really stuck with me. It was just a little thing on TikTok and they were saying, I'm high maintenance so I can be low maintenance. It's like, you spend loads of time on your keyword research. You spend a lot of time on your keyword research. You spend a lot of time on your site architecture. You spend a lot of time making sure that your URLs are optimized, that you got title tags, meta descriptions, et cetera, et cetera, et cetera. All your H1s, your H2s...

Crystal Carter:

... descriptions, et cetera, et cetera, et cetera. All your H1s or H2s et cetera, really hitting the marks on those. You spend a lot of time on that so that you just need to tweak a little bit as you go forward. You spend a lot of time on the fundamentals. You spend a lot of time on the things that will set you up for success down the line. So for instance, in the Wix SEO tools, we have the SEO settings that allows you to set the syntax for lots of parts of some of your SEO tags and even your structured data and things like that.

Spending the time, making sure that that works, making sure that that's good for you, that you've covered those bases, will allow you to grow and it will allow you to grow quickly if you need to, because you will have the syntax set up for all of that sort of stuff going forward. People are like, "Oh, I don't want to do the SEO set of checklists." I'm like, "But you should, because it covers lots of things that it's really easy to forget, and it's a checklist that covers this, this, this, this, and this." And people are like, "Oh, it's really simple." I'm like, "Is it? Because not everybody's-

Mordy Oberstein:

You gloss over it all the time.

Crystal Carter:

People gloss over it, and there's lots of times where people just don't do the things, and you should do them because it will help you. It will fundamentally help you.

Mordy Oberstein:

Same thing with, let's say a blog post. We have the SEO Assistant. It helps you optimize title tag, header, body, whatever. The basic SEO task you should be doing for a blog post. And I'll tell you something, there's been many, many times where you optimize a title tag or the headers or whatever foundational element that we're talking about, and you see us say a ranking boost. So Google sees you a little bit more relevant for a certain keyword and you're like, "You know what?" Let's take a title tag. Let's go with a particular example. I wrote a good title tag. I see there's a ranking for whatever, whatever I see that I'm also ranking for, say, another ancillary keyword. Maybe now refine my title tag to try to target that secondary keyword at the same time. And I go up from, let's say, 20 to 10.

Now I say, "You know what? Now I can refine that. I can refine the headers. I can refine all these small things," and now I've gone from 10 to eight. You can't get to that point of refining and refining it, refining it from zero to 60 in three seconds. I've literally done this a gazillion times. It's months. I create the title tag, I have the headers, I have this. I see that there's room for improvement. I tweak.

Crystal Carter:

Right.

Mordy Oberstein:

I see this data says something different now. Great. I tweak again.

Crystal Carter:

I had a client who was doing e-commerce stuff and they had the same H1. My favorite thing is when you do an audit on a site, and particularly the blog post and the H1 will be unique, and the H2 will be, "Read these related blogs," or something, and you're just like, "That's not-"

Mordy Oberstein:

Stacks?

Crystal Carter:

Right. No, it'll just be the thing that's the recommended box.

Mordy Oberstein:

Oh, I got you. All the way at the bottom of the page, H2 articles.

Crystal Carter:

Yeah, exactly. And if I see that, I'm just like, "Y'all need H2. You'll need H2." And the thing is, people are like, "oh, does that really matter?" I'm like, "Yes." I've done it a million times where you add that in. And what it is it's giving Google priority. It's giving Google information about the priority of the page, and it's telling them which things are important. It's giving them more context to what is on your page, and it is important. And I know that it's maybe takes a little bit of time, but it's super important and really valuable.

Mordy Oberstein:

There's no way in my mind... Imagine you had a scenario like that. You have a hundred blog posts, and the H1 is great. The content, everything is great. The title tag, everything is great. And the H2 in all of them, the second H2 is related articles. There's no way in my mind that Google looks at that website and says, "In terms of quality and helpfulness, this site gets a great score."

Crystal Carter:

Right.

Mordy Oberstein:

Because those basic things mean that you are dealing with your site in a quality way.

Crystal Carter:

Right. If you go to a hotel or something like that, everyone's going to have towels, for instance.

Mordy Oberstein:

I love towels. They're always itchy and scratchy though with the-

Crystal Carter:

I love hotel towels. I just love-

Mordy Oberstein:

Oh, they're stiff. No.

Crystal Carter:

No, they're my favorite. I love them. They've just been bleached. I just love it. I just love them. Anyway, so everybody's got towels, and that's basic.

Mordy Oberstein:

Wait, have you ever stolen a towel before from a hotel?

Crystal Carter:

No, I've never done that. I'm a good person.

Mordy Oberstein:

They once asked Yogi Berra, "Do you ever stay at a fine hotel on the road?" Yogi was a baseball player in the 1950s. And he said, "Oh, yeah. Yeah. We once stayed at this fancy hotel in Chicago. It was great. There was only one problem." They said, "Oh, what, Yogi?" He's like, "The towels were so thick." "What's the problem with that, Yogi?" "I couldn't close the suitcase." Sorry. But a great story, right?

Crystal Carter:

That's a great story. So yeah, so every place is going to have a towel or every hotel is going to have a towel, and you expect that. And there's ways that you can add care to that experience. You can be like, "Oh, well, we also have some lovely soaps to go with it," or, "We also have a bathrobe or something to go with that experience as well." And you're like, "Oh, okay, so this is somebody who's more than just the normal thing," but you expect every hotel to have towels.

Mordy Oberstein:

Imagine they only had a bathrobe and they had no towel.

Crystal Carter:

What? Exactly.

Mordy Oberstein:

I'm out of here.

Crystal Carter:

What is this?

Mordy Oberstein:

There's a mint on the pillow, but there's no blanket.

Crystal Carter:

But there's no towel? What am I doing here? So it's very important, but these are signals, and you see these signals when you're in a nice restaurant, there are signals. They'll have cloth tablecloths and you're like, "Oh, okay, this is a nice restaurant," as opposed to one where people eat out of buckets.

Mordy Oberstein:

Wendy's.

Crystal Carter:

I like Wendy's, but whatever. Anyway, I'm just saying there are signs, there are signals that you give. And similarly, Google will see signals that somebody spent some time on this content and somebody has invested time making this content good and it doesn't need to cost the earth. Making H1s and H2s doesn't cost a lot of money. Fixing your links so that you don't have a bunch of redirects all over your page, a broken link so that you don't have pages that have no links on them. One of my bugbears is when I'm reading content and they're like, "Oh, there's this great thing. It's so great. You should learn really about..." And there's no link. And I'm like, "Where's the link? Where's the link? You're telling me all about it. I want to see it. Where's the link?"

So, those sorts of things don't cost a lot of money. You don't need an extra tool to do that. You can just get in there and you can update that stuff, but it shows care. So even if we're talking about the fancy restaurant, for instance, they're the people who have beautiful silverware and fancy table settings and all of that sort of stuff. And maybe you're a smaller restaurant or whatever, and maybe you do have little baskets and stuff like that, but there's ways that you can show care with it. There's ways that you can show care and ways that you can add value. You might have a really nice playlist or maybe you made the things by hand. Maybe they're homemade things, maybe they're whatever, but use the tools that you have to make the most out of what you have.

Mordy Oberstein:

It'd be like serving a great dish at a restaurant with no cutlery. Where's the spoon? You don't want to put out a great dish without the cutlery. And speaking of people who put out great dishes and also put out the cutlery, let's talk to Joshua George about how focusing on the SEO fundamentals has actually paid off for him.

Joshua George:

Hey, so I'm a big believer of focusing on the SEO fundamentals and really not trying to over-complicate things. It's quite interesting because whenever you speak to someone who is new in the SEO space, they always have this false misconception that to rank number one on Google, you need to be doing some SEO mystery tactics behind the scenes, or there must be some sort of SEO hack that no one speaks about in public. Well, I hate to break it to you, but the biggest SEO hack is that there is no SEO hack. And the sooner you understand that and focus on the core SEO fundamentals, the sooner you're going to rank your website and rank your client sites too. I'm a big believer of fancy fails and simple scales, and if you take it one step back and just look at what is Google's core goal when it comes to Google search, well, Google's goal is to return the best search results to the users so the users are happy with what they see, and come back and use Google again in the future.

If you focus on the fundamentals, which is increasing your site's relevancy and increasing your site's authority, you are going to rank number one. To increase your relevancy, you need to publish as many publicly relevant blogs on your website as possible. For example, if you are a plumber, then you should be publishing blogs on your website, such as the pros and cons of hiring a plumber, how much does a plumber charge? The evolution of the plumbing industry. All things to do with the service you offer plumbing. That's how you increase your relevancy. You increase your authority by acquiring high quality backlinks. We follow these two processes on ClickSlice, and ClickSlice actually ranks number one for the keyword, "SEO agency London," and we also ranked number one for, "SEO consultant London." There were two very, very, very competitive terms, and we've done it by focusing on the core SSEO fundamentals and not overcomplicating things.

Mordy Oberstein:

Thank you so much, Joshua. It's a great point. You don't want to overcomplicate SEO when you don't have to overcomplicate SEO. You don't win a medal for overcomplicating SEO for the sake of overcomplicating SEO. Now make sure you give Joshua follow over on Twitter at _Josh-

Mordy Oberstein:

Now, make sure you give Joshua follow over on Twitter at _JoshuaSEO. That's under J-O-S-H-U-A, SEO over on Twitter. Super valuable follow. Super nice guy. Actually, really, really appreciate Joshua, and thank you again for sharing your insights with us. And again, we'll link to Joshua's Twitter bio in the show notes. Now, let's put our money where our mouths are and have a look at some real cases where getting the basics right does actually, or did actually have an impact as we justify the focus on fundamentals by going to the top of the SERP.

So what I did here is I basically crowdsourced. I'm like, hey y'all, I have my own example as well, but hey, y'all give me some cases where you did some basic thing that was not shiny or sexy at all, but it paid off big for you. And I got a flood of responses. But let's start off, Crystal, with one that we actually worked on together with Fox Fudge. They're a great Wix website. They sell fudge online. It looks delicious. I will not lie to you, it looks fabulous. So check out foxfudge.com, little plug for them. They go to a lot of local events and they sell their fudge at these local events as well as they should.

And one of the things that we noticed was, "Hey, wait a second. In many cases or some cases, they're actually outranking the event itself." Because what they do on the Fox Fudge website at the direction of Crystal, if I'm not mistaken, was... And by the way, big shout out to James Core, great Wix partner designing their website. Fabulous guy. So big shout out to him and the all work he's doing with Fox Fudge. But what they're doing is they're putting in the title tag, the name of the event. So for example, the keyword 2023 hot town summer salute, Fox Fudge is ranking over basically everything but the Facebook page for the event itself because it's in the title tag.

Crystal Carter:

Right, they're adding in that information. And this is a prime example as well. Again, high maintenance, so you can be low maintenance. This particular page is also using a Wix event page, which has a lot of technical things built into it. So for instance, it's also got the event schema built into it. And this is something that you can think about when you're thinking about which basics you need to cover, is that if you have a lot of bases that are covered within your CMS, within your build and things like that, then you can add onto them really simply, really simply, really easily, and it will make sure that it looks good.

For instance, if you got a really good lead on a place where you can get potato salads and whenever there's a potluck or something like that, you can go and purchase your potato salad from your favorite delicatessen, and then you just need to put a little bit of parsley on top and you can showcase to all your friends about how great you're doing. So they're able to get some of these great things by doing some of these seemingly basic implementation on their side because they got a good technical foundation from the Wix product. And I think that that's something that you should also think about when you're thinking about where you can get the most impact from fairly simple, fairly straightforward SEO activity.

Mordy Oberstein:

So let's run through a bunch of cases. They've got a bunch of cases or a bunch of different people all about the things that they've done and small little things here. And then what they've done in terms of impact, let's start with our own Rebecca Tomasis who manages a lot of the SEO on the Wix blog. She said one of the things that they've done is a couple of cases was when trying to get traffic from images is they're using the keyword in the alt text anyway, so it's not like they're going to just stuff a keyword in, but when they're using it anyway, try to put the keyword earlier on in the alt text to sort of give Google the content like this is what we're focusing on, this is the intent here.

And they saw a bunch of more traffic coming from images from the SERP just because of that small little change. So that's a nice little one. Let's take this one from Jack Chambers-Ward. He's got a whole thing on how they changed a title. So Google had the title tag for a page as home, brand name. That was a title tag. So let's say your brand name is Bob's Furniture, it was homepage Bob's Furniture. And what they did was they changed the title to Wholesale Dried Flowers and Preserved Flowers UK, plus the brand name, and boom, all of a sudden tons more clicks and went to ranking from nothing for 554 keywords.

Crystal Carter:

That's what I'm saying. This is unbelievable.

Mordy Oberstein:

It's insane.

Crystal Carter:

Honestly, people overlook the homepage and think, "Oh yeah, we did that. It's done." But between your homepage page being -

Mordy Oberstein:

Yeah, we talked about this.

Crystal Carter:

We talked about the homepage a few different times. We did a podcast on it, we've done a webinar on it. I wrote an article on it. Y'all pay attention to your homepage because there are so many good wins that you can make on that. It gets linked to almost more than any other page, and you can see incredible, incredible gains from some pretty simple implementations on that.

Mordy Oberstein:

Right. So in that case, since the homepage is like the representative of the entire website, so now the entire website became relevant and they started ranking for 500 keywords because of that one simple change. This one comes from Jessica Maloney, who's a digital strategy lead over at Rise at Seven. She writes, "The simple example I've got is changing mass anchor tax on a site for an old client who did tax refunds. They had loads of mix-match anchors saying tax refund or tax rebate. We changed it all to tax refunds. So not tax rebate and tax refund, but just tax refund and the ranking for that term jumped to position three and maintained, whereas previously it was extremely volatile on page two." So a simple change of the anchor text.

Crystal Carter:

This is what I'm saying. This is what-

Mordy Oberstein:

It's amazing. Let's take another one.

Crystal Carter:

Okay, I can see one from Anajitay Amari who's saying, "Submitting your site map to Google Search Console, major boom." And I cannot say that I've not seen that happen. Normally it's for websites that don't have a site map. Sometimes self-builds don't have a site map, but the people who are on Wix, anybody who's listening who is a Wix user, you have a site map, you're welcome. But people who don't have their site map there. But also for instance, on Wix, we allow you to submit your site map to Google Search Console when you connect to Wix.

And the reason why is because it's really useful. It means that Google can see that the information that they need, and they can see which pages are the best, and they don't have to guess or try to figure it out based on traffic that they see in other places, and they can get exactly what they need in exactly the way that you want them to see it. So I absolutely agree that spending some time on your site map and getting it to Google the way that best suits you is super important and can be really straightforward and simple.

Mordy Oberstein:

Yeah, it's crazy to hear. This one is from Ryan Jones over SEO Testing. He goes, "We took a blog post that had been finished, and all we did was create a video on the same topic using the blog post as the base. It uploaded the video to YouTube. We then embedded the YouTube video to the blog post and requested Google the index the page again." They saw 106% increase in clicks per day, a 21% increase in impressions per day, and the average position jump up to 57, just by adding the video into the page.

Crystal Carter:

So much, so much.

Mordy Oberstein:

It's crazy. All in a video. The point is, I think we could take away that sometimes really simple things have a really big impact.

Crystal Carter:

You just need to find the thing that is the core change and build on it. Like you said, build on your skills and build on the work that you're doing to make sure that yeah, you're getting the best results.

Mordy Oberstein:

Which is why, by the way, I like to read seroundtable.com by Barry Schwartz. Sometimes the articles are about little small changes that Google's making. You think, "Oh, this is so basic. Google changed the favicon to be this instead of that." But sometimes when you put it all together, you get a real directional understanding of where Google's going just by tracking the small things that Barry's covering over at SE Roundtable. Which brings us to this week's Snappy News.

Snappy news, snappy news, snappy news. More opportunity on the search for all of y'all authoritative sites as spotted by our very own Crystal Carter and as covered by our very beloved Battery Schwarz over on search engine land. Google Search testing mentioned in Search Snippet. It's basically a carousel that appears within certain organic results that gives you other websites that mentioned the site shown in the organic result. So for example, Crystal's search for car advice and the website Car Talk appears on the results page and underneath it, or within it is a little carousel that says mentioned in that also shows the page from the New York Times that mentions the Car Talk website. All of the results that I've seen have a link back to the website shown in the organic results, but I don't think it's just links.

I mean, for one, the feature is called mentioned in not linked in. Well, that wouldn't work anyway now that I say that, but it's called mentioned in and in some cases the set is mentioned very prominently in the headers, the title and so forth. So I think it's a little bit more than just the link. I think it's actually that they can tell, Google can tell if there's an actual mention there. Anyway, onto AI business, Barry Schwarz over at Search Engine Roundtable this time, official Google's search generative experience gets links. So aside from the cards that show in the... I call it the AI box, but it's called the Search Generative Experience, Google now has links within-

Mordy Oberstein:

... with experience Google now has links within the actual text summary itself. So it's a little dropdown icon that brings up a little carousel of results or a little couple of cards of results depending upon where Google got the information from. So it could be a combination of Google's own knowledge panel or knowledge graph rather, or it could be from a website or a combination of the two and so forth. It's a great addition to the search generative experience and it helps you really see where the information comes from and it could help you get more clicks to your website.

Okay. Also on SGE and also again from Barry Schwartz over at Search Engine Roundtable, Google shares early feedback on SGE expands to Japan and India. There's a whole heap of information here. Barry links to the actual Google page that talks about this, and I do recommend that you go read that and we will link to that in the show notes.

But one thing that stuck out to me and to quote the article itself, "The highest satisfaction scores among younger users, 18 and 24 year olds who say they enjoy being able to ask follow-up questions conversationally." My take, it's not just the interactive ability to ask a follow-up question. I think younger people in general, as a general content preference and as a general content trend prefer more conversational type of content, both in tone, both in format, and both in the actual way that the functionality is structured. In this case, you can ask a follow-up question because it's SGE. But I do think it speaks to a wider trend of younger people looking for more conversational type of content. And that's not just a specific SGE AI thing. That's just a content thing. And with that, that's this week's snappy news.

You know, I regret not basking in the glory of what that pivot was before the onset of it. So now that we're back from the news, I just want to bask in the glory of that pivot. That was ... You didn't know it was even coming, it was so good.

Crystal Carter:

It was very pivotalicious.

Mordy Oberstein:

Pivotalicious. How do you like your sandwich? Pivotalicious, that's how I like my sandwiches.

Crystal Carter:

Swirling around.

Mordy Oberstein:

Swirling around.

You know what's always swirling around with some great SEO insights? Ola King. Ola King is our follow of the week is at @justolaking on Twitter. That's J-U-S-T-O-L-A-K-I-N-G over on Twitter. He's an SEO nerd. Previously the product person over at Moz. Super nice. I've never met a nicer fellow before. He's incredibly nice.

Crystal Carter:

And you guys have matching dress then. You guys, I got a picture of the two of you at MozCon in a matching cream-colored turtleneck.

Mordy Oberstein:

Oh nice. I totally forgot about that.

Crystal Carter:

Yeah. It was good.

Mordy Oberstein:

Well, if anybody's got style inclinations like myself, I mean clearly they're ...

Crystal Carter:

Obviously, but I think also he's got some really good ... So he's a Notion ambassador and I'm such a big fan of Notion in my days. So he's also got some really good Notion toolkits that he offers to help people learn the basics and to help people get to use some of their sort of new products. And he's behind this sort of SEO growth kit, which talks about how to get going with your SEO goals. So setting goals, SEO checklists and link building checklists, all of that sort of stuff. And there's tons of different guides in there that are helping you to cover the basics.

I think somebody was saying that the thing about SEO is that it's a lot of small things that add up to a big thing, and you just sort of have to be able to organize them and he's got some great tools for helping people to organize them and to use some of the tasks that individually aren't that complicated. But if you put them together just strategically, can help you get some really complex but great results.

Mordy Oberstein:

So follow Ola King over on Twitter. We'll link to his profile in the show notes, but also on LinkedIn I believe, so you can look for him there as well. Give Ola a follow and tell him that we sent you. And that's it. That's all I got.

And no pivot. I almost made it through the entire show with awesome pivots until I just blew it. It's so me.

Crystal Carter:

Maybe we could go back in time with the DeLorean.

Mordy Oberstein:

I'm just going to run in place 88 miles per hour.

Crystal Carter:

Right. Okay.

Mordy Oberstein:

I'll try right now.

Crystal Carter:

Right. We'll play some Chuck Berry and it will be fine.

Mordy Oberstein:

Well, yeah. And also, if you want to go back in time and check out some previous episodes that you missed, head over to the Wix SEO Learning Hub over at wix.com/seo/learn. So a little pivot there.

Thank you for joining us on The SERP's Up podcast. Are you going to miss us? Not to worry. We're back next week as we dive into a audience request in debunking SEO myths. Look for it wherever you consume your podcast or on the Wix SEO Learning over at wix.com/seo/learn. Looking to learn more about SEO? Check out all the great content and webinars on the Wix SEO Learning Hub at, you guest it, wix.com/seo/learn. Don't forget to give us a review on iTunes or a rating on Spotify. Until next time, peace, love, and SEO.