Moving your landing pages beyond PPC

Mordy Oberstein:

It's the new wave of SEO podcasting. Welcome to SERP's Up. Aloha. Mahalo for joining the SERP's Up podcast. We're putting a groovy new insights around what's happening in SEO. I'm Mordy Oberstein, the head of SEO branding here at Wix. I'm joined by the fabulous, incredible, the amazing, the illustrious, world-famous, internet famous, world internet famous head of SEO communications here at Wix, Crystal Carter.

Crystal Carter:

Thanks very much, Mordy. I saw how that dropped really, really quickly. You're like world, I mean like internet, I mean kind of like a few.

Mordy Oberstein:

I don't want to go too far.

Crystal Carter:

Somebody knows who is this person.

Mordy Oberstein:

Internet famous. No, no. You know what?

Crystal Carter:

My guacamole's world famous.

Mordy Oberstein:

Is it? Because I've never heard of it before.

Crystal Carter:

What? The people in the UK and people in America both equally enjoying guacamole. That means it's world-famous technically speaking.

Mordy Oberstein:

We had this conversation because I don't understand, what does that mean? You mash an avocado better than other people mash an avocado.

Crystal Carter:

Nah, nah, nah. There are intricacies. There's a delicate balance in order to get a fine guacamole and it involves many things. But the pièce de résistance is the cilantro ratio to the guacamole.

Mordy Oberstein:

Cilantro was like... I used to hate cilantro.

Crystal Carter:

Oh, are you one of those soap people?

Mordy Oberstein:

Yeah, it tastes like soap.

Crystal Carter:

Yeah. Some people think it tastes like soap. They're incorrect. Wrong. Cilantro, it's like next room of the Gods. It's delicious. It's amazing. They call it Coriander in England.

Mordy Oberstein:

I'm okay with it now. So before you jump all over me, I'm okay with it now.

Crystal Carter:

It's fine. More for me. I don't mind.

Mordy Oberstein:

Because there's a real cilantro shortage. So now that I'm not eating it, you can have it.

Crystal Carter:

Obviously.

Mordy Oberstein:

Obviously. The SERP's Up podcast is brought to you by Wix, where you can create a Google Ads campaign right from the Wix dashboard. To me, creating and managing your ad campaigns easier because it's Wix, it's more than just SEO. I wouldn't know, by the way, because I don't do PPC. I do not like PPC.

Crystal Carter:

I love PPC, actually.

Mordy Oberstein:

I used to do PPC and ever since Google made it infinitely more complicated, I'm out. I can't handle it. It's too many things to keep up with.

Crystal Carter:

There's a lot of things to keep up with. And I haven't dabbled in PPC in a while, but the foundations tend to be fairly foundational, I guess you would say. I think there's been a lot of talk about AI and stuff that AI has been very present in PPC for a while now. And I think it's a really good opportunity to just like, it's in the belly of the beast, you were actively engaging with the AI and seeing how it engages with your content. It's a really, really good way to understand how all that stuff affects your site. So I find PPC is super interesting.

Mordy Oberstein:

It's interesting, just a lot to keep up with. Why would this. . . PPC by the way, it's because today we're talking about landing pages. What does that have to do with PPC? You'll see, because we're talking about don't let your landing page, you'll see right now, actually. The suspense is killing you. Don't let your PPC efforts kill your SEO dreams and your landing pages along with them. Hot take right there.

Crystal and I are going to explore ways to allow both your landing pages to thrive unpaid assets and for SEO, things like why you might need to separate landing pages from an SEO and a PPC purpose, what an landing page needs from an SEO point of view that PPC just can't provide. And how to think about landing pages more holistically for search success. As to not ignore PPC, Anu Adegbola by the share How to create killer landing pages for PPC. We'll also pick apart some landing pages that are rocking the rankings. And of course, we have some snappy news for you and who you should be following on social for more SEO awesomeness. Bring out your CTAs. Bring out your CTAs because episode number 25 of the SERP's Up podcast is here to convert you and your outlook on landing pages.

So I have a confession to make.

Crystal Carter:

Okay.

Mordy Oberstein:

As a content person, I hate landing pages.

Crystal Carter:

I didn't guess by the title that you selected for this particular podcast. I couldn't guess that.

Mordy Oberstein:

It's bringing together two things that I really don't enjoy, PPC and landing pages.

Crystal Carter:

Okay, okay, okay. So please explain.

Mordy Oberstein:

And cilantro.

Crystal Carter:

I want a landing page about cilantro.

Mordy Oberstein:

If landing pages were an herb, it would be cilantro.

Crystal Carter:

Some people think they taste like soap. Is that what you're saying? Some people-

Mordy Oberstein:

Basically. And I'm saying that because I'm not an acquisition person, I don't like a acquisition content.

Crystal Carter:

Okay.

Mordy Oberstein:

I'm biased like that.

Crystal Carter:

Right.

Mordy Oberstein:

I know it has a purpose and I know people do enjoy it, but I like to feel free. And I like to feel free to buy whatever I want and I don't like you and your landing page pressuring me to buy something. So I don't like landing pages for that reason because I feel I have enough pressure in life. I don't need your landing page. I think crafting a solid landing page is hard. It's probably one of the hardest things to do. You're trying to showcase your product and your service and it's really hard to get that content right. And that's without ever mentioning the three dreaded letters, PPC. Because for the second week in a row, you're going to have to hold me back.

Crystal Carter:

Okay.

Mordy Oberstein:

We often think of landing pages where you're showcasing your product or your servers and trying to get people to actually buy them, those landing, pages as an Uber acquisition asset with the CTA here and a CTA there, there a CTA, here is CTA. I can keep going but I won't. The problem with that though, and with landing page and my honest opinion is that when you think of a landing page as part of a PPC or a paid campaign, so you're running search ads, you're thinking of the landing page as a way to get people to buy, buy, buy, buy. I'll buy that for a dollar.

So you need a page that helps them do that. So you create what we now think of as a landing page, but I'm going to call that out as an ad page and it's all about buying now. But that's not to be confused in my personal opinion, with an actual landing page because the page that people use when they're literally coming to the site solely to buy something is very different from the page that you want people to use to learn more about who you are and the fact that they can trust you so that they can buy the thing from you. So there's landing pages for ads and then there's landing pages for everything else. And today, I want to talk about separating those two things out. Thoughts, Crystal.

Crystal Carter:

I hear what you're saying. I get it. I've definitely been on some of those landing pages that are clearly there to drive you towards buying. And I've also been on the other side where I've been working with clients and I've been working on the SEO and maybe they had a separate PPC team that was like, "We need to change this page and make it more like this and make it more like that." And from an SEO point of view, and particularly when you crafted the page and you spent a lot of time looking at the page from a content point of view and from where the CTAs are and that sort of thing, it can be kind of tricky when someone comes in with a different intent and wants to apply that to something that you are trying to manage from a search perspective.

Because what we see in statistics statistically very often is PPC tends to have, or PPC landing pages tend to have a shorter dwell time. So time on page tends to be much shorter than SEO because the intent is different. And also it's often a cold lead. So if you have a search query, sometimes people will come to you from search because the algorithm will know that maybe they've visited the site before or maybe they're near you or something like that. So there's more likely to be some kind of intent around the search result that they get.

But also with a PPC thing, sometimes you're just throwing yourself in front of people keywords that they wouldn't necessarily normally find you on. So they're going to have a shorter attention span and they're going to give you shorter, they're going to have different intent from search. So I can see the challenge there for you because I can see you welling up here, Mordy. I can see the challenge there for you, particularly if you crafted the content because sometimes it can feel a bit like out of left field or something. You're trying to warm these people up and try to build trust and all this sort of stuff and this other person's just going quiet.

Mordy Oberstein:

It's way too fast. Whoa, whoa, whoa, it's the first date. When you get those pages from search, they seem awkward and out of place, almost like that weird kid in kindergarten. And it doesn't work for me, on multiple levels. And I think you hit it in the nail in the head. It's an intent thing. There's two different intents and we're trying to use very often because we often think of landing pages in this way. We're trying to use a PPC page for one intent for another intent and it just doesn't work.

And you have things, for example, I remember doing a webinar one time and it was a surgeon journal and someone asked about, it was about landing pages. And someone said, "Should there be navigation in the landing page?" And I said yes. And they send you the comments at the end of the webinar, like here's all the questions people ask and the comments and someone wrote in the comments like, "Moron, you don't have navigation on landing pages," because you are a PPC person and you're killing the landing page with the PPC. But if I go from organic search, yes, from a PPC point of view, you want them to buy the product, you don't want them to go anywhere else on the website. The only link should be to buy something.

Crystal Carter:

Just to interject there, I'm so sorry. On that particular thing of not having navigation on the bottom of the page, that ain't always true. I have worked in YMYL verticals and had PPC folks come in and say that, give that rhetoric. And particularly for YMYL. So the clients I was working with were medical, commercial medicine, totally fantastic wonderful legitimate businesses. But the PPC team was saying, "Oh, we need to get rid of all of the navigation on the bottom." Well, you know what's in all the navigation on the bottom?

Mordy Oberstein:

Links.

Crystal Carter:

Well links, but also all your NAP stuff, all that stuff that helps Google to verify all of your EAT, which is your expertise, authority, and trust, link to your about page and your awards and your credentials and all of that sort of stuff. And from a PPC point of view be like, yeah, that takes up a lot of space on the page. But guess what? Within PPC, if you don't have that on a page that is a regulated sector, like something like medicine, let's say you're selling diabetes tests or something like that, if you don't have all that stuff on your PPC page, you can't even serve your ads. They will flag your ads and they will say, "No, you cannot serve them," and they will stop your ads. And you'll be going about your business thinking your ads are running and they're not because you haven't managed your page correctly.

So it's a bit more nuanced than that and people need to think correctly about it to make sure that they're hitting all of the PPC things because you benefit. So counter to you, the benefit of PPC is that it can give you a lot of good steering. So with PPC for regulated industries, they have lists of things that you have to do. Whereas with Google, they'll be like, "Yeah, EAT, yeah, it would be good content." But with PPC they'll be like, "You need to be a member of this organization. You need to have this, you need to have that, you need to have that." And that can be useful to help bridge content.

Mordy Oberstein:

I'm not against the PPC page. You're confusing me.

Crystal Carter:

Okay.

Mordy Oberstein:

I want the PPC page for PPC and I want the search page for search because when I go from a search query to a landing page and there's no navigation, I'm trying to understand who the hell you are. Now what? You know what? I go back to the SERP and I say, "Forget you, I'm off to the next website." So you do need to navigate. You want to make it look like, you want to shade it out a little bit so it's not so... Whatever, fine. My point is why not just create a PPC page, no index that thing, serve that to paid users and do a real landing page or a different landing page for search.

Crystal Carter:

So there's many, many benefits to taking that approach and I think that sometimes brand managers don't realize that they can do that. You can do that.

Mordy Oberstein:

It's why we're having this podcast, we can tell you do that.

Crystal Carter:

Do that. And there's massive benefits to that. So let's say you're doing a PPC campaign and you're selling, I don't know, ice cream in Florida, right? And you got ice cream Fort Lauderdale, ice cream Jacksonville, ice cream Miami, all of these different places. You can do a PPC landing page for each and every single one of those locations that says, "Hello people in Fort Lauderdale, do you like raspberry ripple? Because we got some ice cream for you." And you can do all of that sort of stuff. And let's say the people in Key West like key lime ice cream. Who knows?

Mordy Oberstein:

Is that a thing? Is there key lime ice cream?

Crystal Carter:

Probably.

Mordy Oberstein:

That's delicious. It would sound delicious, I would love that. I just haven't read that. Key lime with graham cracker topping.

Crystal Carter:

Ooh.

Mordy Oberstein:

Like the actual pie.

Crystal Carter:

I feel like that would be like we've invented, but somebody you please send us pictures of your key lime ice cream.

Mordy Oberstein:

Or just send us pie. I love pie.

Crystal Carter:

Pie is also good.

Mordy Oberstein:

I love pie. Pie is a money dessert.

Crystal Carter:

I like sweet and also savory pies. I'm a big fan of, in England you have a lot-

Mordy Oberstein:

I like sweet and savory together, like pineapple on pizza.

Crystal Carter:

No, no, it's not. No that's not today's episode.

Mordy Oberstein:

We digress.

Crystal Carter:

The point I'm saying is you can really get really granular with your PPC landing pages and if you do that, which is a good strategy and can absolutely maximize your like ROI or ROAS on your PPC, if you do that, that's really, really good. But if you don't index those pages and you just have them available on search, that eats up your crawl budget and it also makes the quality of your content look really, really low because maybe the difference is only a couple of words or the difference is only a phone number or something to that effect. And that's not great for Google. So absolutely, they should be separate.

However, what I have seen and what I do see is there's a couple of brands. Later as a brand that I follow a lot at, it's a social media management tool. Looking at their stats on Semrush, they use their landing page, their main landing page for a lot of their PPC. And what they've done is they've got above the fold, has a big old CTA and has a nice well optimized copy that's fairly, it's not super, super pushy or whatever in absence. But it's got above the fold is very much transactional focus. And then below the fold, they get into the other thing. So that helps you satisfy the quick burst of information that people want from a PPC experience. But then also further down the thing, they've got lots of good quality digging into it, a bit more, chunkier information to satisfy search and to satisfy user intent.

Mordy Oberstein:

I'm all in on that because from an organic point of view, I think one of the ways you want to look at your landing pages, it's the last opportunity because they're not, the intent might not be to buy or the intent might be a little bit wider or from when you're coming from search, you do want to understand who you're buying from a lot more than you're just buying from PPC. The landing page is theoretically your last opportunity to instill trust with that user. And if it's just a bunch of CTAs and a big hero image, you have no opportunity to instill that trust. That trusting goes of course, into the EAT as you mentioned before. So it's all one thing.

Crystal Carter:

It's all one song, as Wordy ever says.

Mordy Oberstein:

I do. I like to say that. Whole story on that. Anyway, because I do appreciate the value of the PPC landing page, I am not a PPC hater, I just, again on my jam, I thought it'd be great to get some advice about how to create a killer no indexed landing page PPC. So here's Anu Adegbola to talk to you about that.

Anu Adegbola:

Hello, my name is Anu and my answer to how do you create the perfect PPC landing page for paid search, is like my biggest tip would be what is the message you want to get across and what do you then want the visitor to do. With paid search, we are usually dealing with people who are at the point of there's a certain intent. They have searched for something so they're looking for something. They kind of know in their back of their mind what they want to do. They're hoping to do something at that point of search. So when they search for using a keyword which you've hopefully researched to know that has decent volume for the searches to your page or what you actually have a product or information about, you're hoping that you then have that thing. You put that message on the landing page that it's clear that they have found what they are looking for.

Think U2. Are you the person they have found what they're looking for? And then the thing that you don't want them to do, do you want them to purchase, do you want them to enter a form. It has to really be right next to, I'd say right next to because we're still trying to look at information at above the fold. You don't want them to scroll to get to the point of them doing the thing that you want them to do. Human beings this, day and age, we have such a low attention span. We don't see the thing that allows us to purchase or the thing that allows us to enter our details within the first five to 10 seconds because we've entered a landing page where it's highly likely that we'll bounce off. So what's really important, especially with paid search and quality score, is that that keyword that the person is bidding on really has to have high relevancy or really actually directly match the message of the ad copy, or the advert. And that directly has to match the content that is going to be on the landing page.

So what's really important for paid search is that it's really clear that the person has found what they're looking for. The button or link that is then going to get them to do what you want them to do is clearly visible because that then leads to what we really want for paid search. It's not just about traffic, but it's actually about the action when the person gets on the landing page. So will they buy an item? Will they enter their details and give their details as a lead? Will they read or download that document that you want them to download? So yeah, that's what I'd say is the great way of creating a perfect landing page for PPC.

Mordy Oberstein:

Thank you so much, Anu. Love the U2 reference, by the way.

Crystal Carter:

And I think she's absolutely right that there should be an emphasis on making sure that people can do things, people can find the button, see the thing, buy the thing that they want, register for that event, whatever it is that they're trying to achieve. She also talked about short attention spans and stuff and you need to be able to convey your message really, really quickly. So yeah, I think she's got some great tips there and is incredibly well qualified because she hosts the PPC Live UK event. It's like a bimonthly in London. She also is a podcaster on PPC chat and has been working in PPC for many, many years. So she knows what she's on about and I think that that's some great advice for PPC landing pages.

Mordy Oberstein:

Which is why it makes sense to follow Anu on Twitter, @TheMarketingAnu, A-N-U, over on Twitter. So I thought since we're talking about landing pages, and landing pages from the organic search point of view, I thought it'd be really interesting and it would make logical sense to go to the actual SERP, see what's there in terms of landing pages and take away some lessons from landing pages that are killing it in the rankings. So you could take away organic lessons about landing pages. So here, we're going top shelf with from the top of the SERP.

So this week we're looking at the keyword, mobile COVID test. Because I was actually working on a website and they have a website that's very much a landing page for PPC and it's not doing well in search. I'm like okay, let's take a look and see what's going on organically there. So let me just leverage that for the podcast, two birds with one stone, repurposing. It's about being efficient.

Crystal Carter:

Okay.

Mordy Oberstein:

About being efficient sometimes. You didn't need to know all of this. Yeah, I told you anyway.

Crystal Carter:

It fine. That's what we're here for.

Mordy Oberstein:

Mobile COVID test. And the patient I found that was ranking well this is ranking well by the way, out of market so it's not tied to a particular location. I know for a fact if you started looking at particular locations it would be different. So don't get hung up on what you see ranking. This is what I saw ranking universally or worldly, globally. That's the word I'm looking for, globally.

Crystal Carter:

Worldly.

Mordy Oberstein:

Worldly, yes. I speak English well. Worldly. And they have a landing page where it starts off with mobile COVID-19 tests and treatment. What I like about the page is that as opposed, because it's as you mentioned before, Crystal, it's a health page. It's YMYL, your money, your life. They don't dive into CTA, CTA, CTA, CTA, they start off with information, but it's information is a nice way to do it. It's information about the service they offer, how much does it cost, when are they open? Do they take insurance? How soon do you get results? So it's information but it's commercial information. So it kind of leads to the conversion, but it's not conversion esque immediately.

Crystal Carter:

Right. And it's the kind of stuff that people would look for and it's the kind of stuff... And what's also interesting on that particular one is that for this page, they've got it in bullet points, which a lot of people don't realize that Google loves bullet points particularly for the SERP. So it's the kind of thing that someone would say, "Can I get a rapid COVID test," or something like bullet points make you more eligible for featured snippets that also sometimes pull them out as rich snippets, elements underneath the SERP results. So that is an optimization that you might not see as immediately useful for a landing page, but it is something that actually is. They've got reviews on this page as well, which is another example of trust, is another demonstration of trust. So that's really important. And then they've also got lots of information about why you might think you need the test and think things like that. And it's a pretty solid landing page.

Mordy Oberstein:

It's pretty solid. Personally, I think they could have gotten a little bit harder with the CTAs. They totally could. I am not against making money, you should make money. And on this page, I would've added more CTAs. But they do a good job. First, they have two FAQs. One's a general FAQ about the services and getting the testing. For example, I need workplace testing at my company. There's a whole FAQ, how we're equipped to provide that, blah, blah, blah, blah, blah. Then they have one about frequently asked questions about COVID-19. So again, not tied to their service.

Crystal Carter:

Right.

Mordy Oberstein:

And below that, as you mentioned, they have a whole section about if you think you have COVID-19, when should you or shouldn't you be calling us? Which is really good information. And again, it ties into using them, but it's solid information. By the way, I've seen this a million times over. Google likes on landing pages. Google likes having informational content, not just the acquisitional marketing schlock because Google understands that you as a user, you want to have a context for using this service or not using this service or buying this product or not buying this product, which you need informational content for. So it's a good page, but they probably could have added more CTA, which ironic because I'm the one advocating don't go so acquisitional, but I feel they could have gotten more acquisitional. See, I'm a balanced person.

Crystal Carter:

What I think is also interesting if I can throw in a completely different landing page that I think is really interesting is DQ, Dairy Queen, which I remember getting Blizzards back... You know when they put the chocolate, they dip it in the chocolate and then it's got the little outside chocolate like crispy.

Mordy Oberstein:

Yeah, yeah, the crispy shell.

Crystal Carter:

Yeah, love that. Anyway-

So they've got some interesting location landing pages, which is something that we have the amazing Amanda Jordan talking about on our webinar series a few months back. She talked about that. And they've done it in a way that, as far as I can tell, seems quite programmatic. And what they've got is pretty much it's a lot of the core information that you need. They haven't gone into a lot of informational content in the way that Mordy enjoys, but it's the kind of content that I really appreciate because it's very quick. So if you look up like Dairy Queen Atlanta, so I've got one that is 10 North Avenue and then I've got another one that's for Empire Street in Atlanta. And these are two location pages that look fairly similar, but they've got a lot of programmatic elements that make some difference.

So first of all, they've got all of the different details. So all of their opening hours, all of the amenities. I know which one has a high chair, which one serves cakes, which one does gift cards, which one has drive through that sort of thing, maps and different favorites that are present at that. The other thing that's really great about this page is that all of that stuff is apparent in the schema markup. If you dig into the schema markup, they've got all of that stuff in their fast food restaurant schema.

So they've got the geo coordinates, they've got their amenities, they have their drive through. So there's like location, feature, specification, highchair available, value true. They've got that all written in there with images of them as well. And they are someone who has these location pages for hundreds of locations across the US and they have taken the time to make sure that they're formatted in a way that allows you to get the specificities of each location and the backend is very technical, but as you're visiting it as a user, it's really, really useful and really accessible. So I think that they're two different styles of landing page, which I think is interesting.

Mordy Oberstein:

Two different types of niches, two different types of audiences, two different types of information that people do or don't need and depth of information people do or don't need. So it makes total sense to me.

Crystal Carter:

Right. And also the audience thing is a really big point because if somebody's looking at Dairy Queen or whatever, they're probably on their mobile so they're going to want quick information.

Mordy Oberstein:

Get that craving, you're in the car.

Crystal Carter:

Right? You're like, "I really want a Blizzards right now."

Mordy Oberstein:

Right now.

Crystal Carter:

Where is it?

Mordy Oberstein:

You don't even search for Blizzards near me, you search for Blizzards right now.

Crystal Carter:

I need chocolate ice cream. And so they've got icons, they've got quick pictures, whatever. And so it's something that's going to load really quickly. It's something that's going to give them lots of information really quickly and it's going to touch on a lot of the SERP features so that they're showing in the search really easily as well. So I think that the audience thing is really important, whereas if somebody is worried about whether or not they need to take a COVID test, they need a little bit of support.

Mordy Oberstein:

Yeah, it's a totally different beast. Totally different beast. So that's from the top of the SERP.

Crystal Carter:

There we go.

Mordy Oberstein:

Yeah. Here's from what's at the top of my list of things that's going on in the SEO world because now we have some Snappy News.

Snappy News, Snappy News, Snappy News. More AI news, you ask? Yes indeed. You have fished your wish. You've got what you've asked for. I'm back with more news about AI and search for what feels like the 80th millionth week in a row. If you're sick of AI news, so sorry, but we have a ton of it this week.

First off, from Barry Schwartz over at Search Engine Land New with Google multisearch, Google Maps, and more previews of Bard. Google held a live event to showcase its new AI system Bard, which like ChatGPT, spins up AI, produce answers to queries. The truth is Google spent most of the time discussing other products, like Google Lens. I don't think the event went the way Google would've liked with some of the examples that use in the AI showcase being slightly inaccurate. But despite what you may have heard, it's important to realize that this is all just the very, very beginning and getting caught up in the current news cycle doesn't mean anything as to where Google will be with this long term, which I do think they'll be in a more advanced place with this in the long term. I think it's kind of obvious, at least it is to me.

Anyway, Google did ever release a new piece of documentation around AI content that is, quote, about rewarding high quality content however it is produced." I'll link to the full write up to the documentation in the show notes. But in a nutshell, as long as the content's great, Google doesn't care. On the flip side, and as per Matt Southern over at Search Engine Journal, Microsoft announces ChatGPT capabilities coming to Bing. It looks really interesting to me as it layers the answers with citations and it's already been spotted with a few ads in the mix. I'll link to that also in the show notes. Anyway, reports say up to 1 million people have signed up to take this new Bing ChatGPT AI functionality for a test run by joining the wait list. It's been a major boost for Bing, with Search Engine Land's Barry Schwartz reporting on this quoting Yusuf Mehdi corporate vice president consumer marketing office at Microsoft who said, "This is the largest jump in relevance in two decades." This coming after Bing applied the AI model to the search engine.

So really interesting stuff. A ton, absolute ton happened last week in the AI world for search engines. Check out all the links in the show notes. It's absolutely insane what's happening right now. I personally can't remember a time in search that has been this absolutely crazy. I always warn or caveat this all with a piece of advice, this is all progressing very, very quickly. What's there now, what things are now is going to play out very differently in the future. So be patient with it all and realize we're looking at one very small sliver of time and this is not going away. This is here for the long haul. So what things look like now and what things look like let's say in six months from now, maybe very, very different. And with that, that is this week's Snappy News.

Glorious news. News, news, glorious news. I always think of news every time I say the word news, by the way. Great movie

Crystal Carter:

Christian Bale's in that movie.

Mordy Oberstein:

Right? Nuts. He's been around forever and he won't go away.

Crystal Carter:

Yeah, yeah. He was in like Thor, the recent Thor as well.

Mordy Oberstein:

There’s a movie on Netflix I watched with him. He's like a cop or detective back in the 1800s. It's good.

Crystal Carter:

Okay. All right.

Mordy Oberstein:

Yeah, it was a very interesting movie. Anyway, from what you should be watching to who you should be following on social media for more SEO awesomeness, this week we have RicketyRoo’s own, you already mentioned her, Amanda Jordan.

Crystal Carter:

Amanda Jordan.

Mordy Oberstein:

So two mentions for Amanda on the same episode for the price of one.

Crystal Carter:

That's because Amanda Jordan's awesome and she came on and she talked about location landing pages and y'all should watch the, we have on the Wix SEO hub, we have the whole video of the webinar. And Amanda presents so well and she talks about location landing pages and she gives you all of the details on how to make a fantastic location landing page and shares her insights. And every time I listen to Amanda, I'm always blown away by her depth of knowledge and how much she loves SEO. She's brilliant.

Mordy Oberstein:

She's brilliant. Though, the way you frame this... So you're saying she's presentable. Is that really a compliment? I'm just kidding.

Crystal Carter:

Amanda's great.

Mordy Oberstein:

Amanda's great. Follow her on Twitter over, @AmandaTJordan on Twitter. That's AmandaTJordan, like Michael Jordan, but AmandaTJordan on Twitter. We'll link to her profile in the show notes. And that does it for us.

Crystal Carter:

That's it. We have landed.

Mordy Oberstein:

Ooh, we've landed. Nice. I should have used a landing thing in the intro. I can't believe I-

Crystal Carter:

We stuck the landing.

Mordy Oberstein:

Oh, nice. Nice. That's money right there.

Crystal Carter:

Whenever I think of sticking the landing, I always think of Kerri Strug in the Olympics.

Mordy Oberstein:

I was thinking the same thing. I always think the same thing.

Crystal Carter:

I remember being a little kid and being like, "Is she going to do it?" And she ran as fast as she could.

Mordy Oberstein:

That's an epic moment in the history of sports.

Crystal Carter:

I literally was holding my breath the whole time. I don't think people understood. It was like, either she sticks and we get the gold medal or we don't. And I was like, "Come on."

Mordy Oberstein:

You burn the place down like it's Philadelphia. Because that's what they do in Philly, when they win, even when they lose. When they win, they burn the place down. It's a totally different podcast.

Crystal Carter:

I don't know what you're talking about now.

Mordy Oberstein:

Our head of social media does. Little shout out to Drew. Anyway, thank you for joining the SERP's Up podcast. Are you going to miss us? Not to worry. We're back next week with a new episode as we dive into, is the chase for head terms doomed to fail? These titles are so dramatic. Who writes these things? You kidding me here? Crystal's gone so high a register, you can't even hear her right now.

Crystal Carter:

I'm sorry. I'm like Mariah Carey. Only birds can hear me.

Mordy Oberstein:

Look for wherever you can consume podcasts or on our SEO Learning Hub over at wix.com/SEO/learn. Looking to learn more about SEO? Check out all the great content and webinars, like Amanda Jordan's, on the Wix SEO Learning Hub over at, you guessed it, wix.com/SEO/learn. Don't forget to give us a review on iTunes or a rating on Spotify. Until next time, peace, love, and SEO.