ReGo isn’t the kind of agency to turn down an SEO challenge. So when a client came to them with a big ask, they jumped at the opportunity to flex their search marketing skills. They learned something priceless in the process: when your web creation platform is designed with SEO in mind, you can focus your time and talents where it promises the most ROI for clients—and your agency. 

The business

Based in Israel, ReGo is a digital marketing agency that focuses predominantly on SEO. Headed up by CEO Idan Ben Or, their team is made up of 25 marketing professionals, including SEO team leads, project managers, and content writers.

In 2021, ReGo took on a new client called Sipil—a boutique alcohol business in Tel Aviv with both a brick-and-mortar business and an eCommerce website. They had their mind set on moving their site to Wix for two reasons: 1) They wanted a more intuitive website building platform and 2) They wanted to save on high developer costs. 

The SEO challenge

When Sipil came to ReGo, they were distraught over a massive loss in website traffic. The boutique liquor store previously boasted an enormous inventory of alcohol products (you name it, they had it), but recently the business had made the strategic decision to scale back their offering and focus solely on selling luxury liquors. This led them to delete 90% of their website’s product pages, which in turn caused an alarming decline in website traffic—a key source of revenue the business relied on. 

While the liquor store realized the magnitude of their mistake SEO wise, they stood by the business decision to specialize exclusively in high-end products. What they wanted was ReGo’s help to revive their website traffic. Specifically, the client’s goal was to start ranking for keywords that would actually convert into sales. 

The solution 

It was ReGo’s first time using Wix as a web creation platform and it proved to be the ideal solution for the agency’s needs—intuitive, flexible, and built with SEO in mind. “We found it very comfortable and intuitive to work within the Wix platform,” confirms project manager Jenya Sinay. “As opposed to open CMSs, we didn't need to work with a developer, which also meant we didn't have to worry about maintenance or things breaking after the developer finished their work.”

He goes on to explain that the first step his SEO team took was to perform thorough keyword research for the alcohol boutique. “Our client already knew the keywords they wanted to rank for; they had basically told us ‘I know that these keywords will make me money.’ But that’s where we came in and said ‘Okay that’s great, but we can offer some other very similar keywords that can help bring you in more traffic with the same intent.”

With the new keyword strategy approved by their client, ReGo’s team began the process of performing a technical SEO audit of the newly built website. With a checklist hundreds of items long, Jenya decided to reach out to the Wix customer support team for guidance.  

“We had a super beneficial meeting with the Wix team who showed us how to do everything on our checklist step-by-step. So before we even started we understood all the Wix SEO tools. We got such detailed guidance, it was incredibly helpful.”

When it came to performing the audit, ReGo were delighted to find they wouldn’t have to spend any time optimizing the site’s performance.

“We actually didn’t need to do anything at all related to site speed,” Jenya reveals. “We run sites on other platforms, and in comparison, Wix is among the best 10% of sites we’ve ever worked with. We had less CLS and LCP speed issues. For example, on other platforms we would find that things were broken or images weren’t being compressed properly. We didn’t have to touch any of that with Wix.”

Based on the findings of their technical SEO audit, ReGo created the following action plan to optimize Sipil’s online store:

1. Map the product pages that were deleted 

2. Create relevant pages based on new keyword research 

3. Optimize existing content and header hierarchy

4. Divide up existing content into separate pages and include more keywords 

5. Build internal links between the site pages

6. Fix all orphan pages

7. Improve the 404 pages

8. Update all meta titles and descriptions 

9. Create SEO-based content for the category pages and blog

The agency completed their plan of action in record time. They found the Wix SEO Setup Checklist particularly helpful for updating the site’s meta titles and descriptions, while the Wix URL Redirect Manager made it super efficient for them to make bulk 301 redirects.

The stability of the platform is one of the things that Jenya’s team loved most about working on Wix. It meant they could allocate their time towards growth-oriented SEO tasks, rather than time consuming site fixes. 

“There were no canonical issues, no broken parts on the website that we needed to fix. When we work with open CMSs, a large share of our time is spent working with developers to fix things that shouldn’t have broken in the first place, like plugin updates that mess up everything. With Wix, once we finished what we needed to do technically, we didn’t need to touch this area again and that meant we had more time to spend on the tasks that we enjoy—the tasks that have the most impact for clients.”

The results

Thanks to the stellar SEO work that ReGo performed on Wix, Sipil succeeded in increasing its organic traffic by 100% in three months. In spite of the fact that Sipil removed 90% of their product pages, their website now ranks for 1,800 keywords, and for the first time ever, the alcohol boutique boasts several featured snippets. As a result, they've grown their revenue from organic traffic by a whopping 88%. 

As for client satisfaction? ReGo has gained a customer for life. “From now on, we’ll be working on Wix as much as we can, that’s for sure,” says Jenya. “We’ve already started some new client projects we’re very excited about.” 

Discover how advanced SEO features on Wix give you the ability to work smarter and faster for your clients and explore our SEO Learning Hub for the latest insights from industry experts.