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Domain Privacy


When you register a domain for your business, you're required to provide personal contact information. This information becomes part of the public WHOIS database, which can be accessed by anyone on the internet. Domain privacy protection is a service offered by domain registrars that shields this personal data from the public eye.

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Why is this relevant to you as a website owner?

Well, imagine your personal phone number, email address, and home address being available to anyone with an internet connection. Not only does this pose a risk to your privacy but it also opens the door for spammers and marketers to contact you without your consent.

Maintaining personal information security is more than just a convenience; it's a necessity in today's internet. With cyber threats on the rise, protecting your contact details is a critical step in safeguarding your website. Whether you're running an e-commerce store or a starting a blog, ensuring that your domain registration details are private can prevent potential headaches down the line.

In the following sections, we'll dive deeper into what domain privacy entails and why it's an essential feature for any business owner who values their privacy and security online. We'll also explore how website builders like Wix can help you keep your personal data out of the public WHOIS database.

The importance of domain privacy

The absence of domain privacy can have several implications for your website and personal well-being. Without this layer of protection, your contact information is exposed in the WHOIS public directory, which anyone can search. This exposure can lead to a host of unwanted outcomes.

Spam and unsolicited contacts

One of the most immediate consequences of having your information public is the influx of spam to your email inbox and unsolicited calls or messages to your phone. Marketers, spammers, and even malicious actors can use this information to their advantage, bombarding you with offers and potentially harmful content.

Risk of identity theft

Your personal data is valuable, not just to marketers but also to cybercriminals. The more information they have about you, the easier it is for them to attempt identity theft or other forms of fraud. By keeping your domain registration details private, you reduce this risk significantly.

Unwanted attention from competitors

In the competitive world of business, keeping certain information confidential can be crucial. Competitors may use your public details to gain insights into your operations or even poach clients. Domain privacy helps maintain a level of anonymity that can be beneficial in protecting your business strategies.


Unfortunately, the internet is not always a friendly place. Having your contact details readily available can lead to harassment from disgruntled customers or internet trolls.

Domain privacy protection acts as a buffer against such negative interactions.

By enabling domain privacy protection on your domain registration, you're taking an important step in safeguarding against these issues. It's not just about avoiding spam it's about protecting your identity, maintaining competitive secrecy and ensuring peace of mind in an increasingly online world.

Understanding public WHOIS records

The WHOIS database is a public record of all domain registrations. When you register a domain, the Internet Corporation for Assigned Names and Numbers (ICANN) requires that your personal contact information be listed in this database. This includes your name, address, phone number, and email address.

What is WHOIS?

WHOIS is essentially an internet directory that provides a way to look up information about the owner of a domain name. It's similar to how you might use a phone book to find contact details for a person or business. The purpose of WHOIS is to provide transparency and accountability in domain ownership.

By default, when you register a domain, your personal information becomes visible to anyone who performs a WHOIS lookup. This means that your details are not just available to those with legitimate reasons to contact you but also to anyone curious enough to search.

WHOIS records play an important role in the domain registration process. They're used for legal purposes, such as resolving disputes over domain ownership, and they can also be used by law enforcement agencies investigating fraudulent activities.

However, it's important for you as a website owner to understand that while transparency is necessary, it doesn't have to come at the cost of your privacy. In the next section, we'll discuss whether enabling domain privacy protection is right for you and what factors you should consider when making this decision.

Should you enable domain privacy protection?

When deciding whether to enable domain privacy protection, you might wonder about the cost. Is domain privacy free? The answer varies depending on your domain registrar. Some providers offer privacy services at no additional cost, while others charge a fee.

With Wix, when you make a website, you can select private registration at no extra cost. By choosing this option, all of your personal details are replaced with Wix's details and are not disclosed in public WHOIS databases. In addition, alternative email address (e.g. and voice telephone number replace your details and refer any person who is trying to contact you (except for ICANN) to a dedicated online form, minimizing spam. To enable private registration for your Wix domain, you must extend your domain for at least one additional year.


  • Private registration does not guarantee protection from spammers. Listing your personal details (e.g. email address) on your site might also put you at risk. We recommend using a contact form instead of sharing your details on your site. 

  • Private registration does not protect you in cases where the disclosure of your details is required under applicable law. 

Pros of enabling domain privacy

  • Protects personal information: Your personal contact details are hidden from the public WHOIS database, reducing the risk of spam and identity theft.

  • Prevents unwanted solicitations: By keeping your information private, you're less likely to receive unsolicited offers or calls.

  • Enhances security: Privacy services can deter potential cyber threats and protect against data breaches.

Cons of enabling domain privacy

  • Additional cost: Depending on your registrar, there may be an extra charge for privacy services.

  • Potential trust tssues: Some argue that visible WHOIS information can lend credibility to a website by showing there is a real person or company behind it.

When might domain privacy be essential?

Domain privacy is particularly important if you:

  • Use your personal contact information for domain registration.

  • Want to minimize spam and unsolicited contacts.

  • Are concerned about identity theft and online website security.

  • Prefer to keep your business dealings confidential.


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Tips to strengthen your online privacy

Enhancing the privacy of your domain registration involves more than just enabling a privacy service. Here are some actionable steps you can take to further protect your domain information:

01. Use a business email address

Instead of using your personal email, create a dedicated email address for domain registration and related correspondence.

02. Use a P.O. Box or virtual office

Use a P.O. Box or virtual office address instead of your home address when registering your domain to keep your physical location private.

03. Utilize a third-party phone number

Consider using a phone service that provides an alternative number to avoid listing your personal phone number in the WHOIS database.

04. Regularly update your domain information

Keep your registration details current, especially if you change email addresses or phone numbers, to ensure you receive important notifications about your domain.

05. Understand the transfer process

Be aware of how privacy services affect domain transfers. Some services may require you to temporarily disable privacy to verify ownership during the transfer process.

06. Review your registrar's privacy policy

Make sure you understand how your registrar uses and protects your personal information. Look for registrars committed to user privacy and data security.

By implementing these tips, you can significantly reduce the visibility of your personal contact information and enhance the overall security of your domain registration.


Related Term

Domain Spoofing

Related Term

Domain Squatting

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