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Turn your ideas into a website you love with Wix →   No matter what type of site you want to make, your website should represent you or your business in the best light possible. This is often easier said than done; it’s not uncommon to get burnt out when building a website from scratch or using a website builder . Fortunately, this guide will show you how to build a website from scratch while maintaining your sanity. Keep reading for expert tips on getting started, or check out our website launch checklist for additional steps on getting your site publish-ready. Learn more: What is a Wix website? Looking to create a website fast? If you're looking to create a stunning website, fast—there are several ways you can go about it. A website builder, like Wix is a great place to start, you can choose from over 2,000 pre-designed, customizable website templates to easily build a website. Choose templates by website type, functionality or your business industry. You can discover more in this piece - should I use a template to make a website ? Not fast enough? Then you might want to consider creating a website with AI. An AI website builder can make a site for you in minutes. All you have to do is tell it what you want. How to make a website from scratch Define what type of website you want to make Choose your website builder Pick and register a domain name Choose a web hosting plan Pick your template Customize your template to your brand Build your site structure and architecture Add useful pages Create engaging content Test and publish Maintain and promote your website 01. Define what type of website you want to make Every great site starts with a clear website goal  and understanding your audience. Know what you're here to do—selling products, sharing knowledge or building a community. A clear website purpose keeps you on track as you build. Next, get to know your audience. Who are they and what do they need? Create personas based on their demographics, interests and challenges. Use surveys or chats to gather helpful insights. The better you understand them, the more your site will grab attention and keep visitors coming back. Want your website to stand out? Focus on what makes you different. Start by exploring other sites in your market. How do they look? How do they work? Take notes on what they’re doing well and where they fall short. Spot trends, find gaps and think about how you can offer something better. Expert tip from Ian Lawson, head of user experience at Slickplan : “Before jumping into design, take the time to understand who your audience is and how they look for information. The most successful websites are built around clear user goals. They use that insight to guide everything from site structure to navigation to content hierarchy, ensuring that visitors find what they need in as few clicks as possible.” Learn more about website mapping . Depending on your goals, there are different types of websites that you may want to consider creating and various elements worth adding to your site: Business & commerce websites : These websites are built to get things done. Selling products through an online store  on an eCommerce  platform, booking services or giving customers a clear idea of what a company offers—business websites focus on clarity and conversion. From local shops to national brands, they share pricing info, service details, testimonials and contact forms. A solid privacy policy  is a must and adding a chat feature makes staying in touch with customers quick and easy. Creative & portfolio websites : If you're a photographer, designer, writer or musician, your website should reflect your style. A strong portfolio website might include a photo gallery  to highlight your best work, a blog to share your process and social media links to grow your audience. For freelancers or creative agencies, these sites act as living resumes—personal, expressive and designed to attract the right clients. Content & media websites : These sites focus on sharing stories, insights or entertainment. A niche blog  is a classic example, often packed with how-tos, lists or essays. Content-heavy websites might also include videos, podcasts or a news section. If you’re publishing regularly and want people to keep coming back, make sure to have clean navigation, a search tool and maybe even a members area for exclusive stuff like newsletters. Educational websites : School homepages, online courses and resource hubs make learning easier for everyone. These sites include lessons, PDFs , video lectures or even certification programs. A clear layout and simple navigation keep things user-friendly, while member log-ins can track progress. Many also include blogs or FAQ sections to answer questions and explore topics in more detail. Personal & lifestyle websites : From fitness journeys to recipes or travel stories, personal websites come in all styles. A couple planning their wedding might create an event website  or a wedding website  to share info and collect RSVPs. Some people prefer a one page website —simple and streamlined—perfect for a resume, bio or link-in-bio page. You can add a photo gallery, a blog or just a few social media links to keep it personal and relatable. Institutional & public service websites : Built for trust and accessibility, these sites are for schools, governments, charities and community groups. A nonprofit website  might include donation forms, mission statements and volunteer sign-ups. A church website  could share service times, livestreams and upcoming events. Utility & niche websites : Some websites have one job—and nail it. From comparing insurance plans to calculating a mortgage, utility websites focus on function. These can be custom tools, SaaS platforms, directories, or crowdfunding sites. With the right strategy, you can also monetize your website  by offering premium features, ads or partnerships. Some sites serve more than one purpose, so it’s important to focus on your main goal. For example, Cleverchefs uses its site to tell its brand story. While it attracts new bookings, the main focus is helping prospects understand what makes Cleverchefs unique. Their site reflects their company’s ethos, making it a powerful tool to connect with clients who share their values Expert tip from business owner Nick Collins, founder of Cleverchefs : "When I ask my clients why they chose us over our competitors, they usually say it's because of our website. I think they can really feel our passion through the way we connect with them and stand out as a creative catering company." 02. Choose your website builder A website builder is a popular and affordable solution that enables you to set up, design, personalize, publish and manage a website without having to use code. The best platforms help you get a site set up and launched quicker and without fuss—while also offering 24/7 support and built-in features that make scaling easier. Learn more about what a website builder is . Expert tip from Esin D. Habif, product marketing lead (outbound) at Wix.com: "What often gets forgotten when talking about choosing a website builder is the capabilities of the infrastructure that’s promised to you—the reliability of the hosting, the level of security that’s in order to protect your visitor’s data, and of course your site's speed. Even if infrastructure is not the first thought that comes to mind when it comes to making a website, if it’s not robust enough, it can cause large headaches for website owners when trying to scale a website later on." When you choose the right website builder, you won’t have to deal with the mountains of minutia that other DIY site owners may face (e.g., installing security features by hand, fixing bugs on your own, etc.). Low-code-no-code software takes care of web development for you, so you don't need to know how to code to customize your site's design. Modern-day website builders will also include AI-powered capabilities, allowing you to work faster and smarter than ever. Learn more: Website builder vs. CMS Website builder vs web developer Wix vs. GoDaddy That said, while there are several solid players in this website-building industry, you’ll want to make sure that you do your due diligence before investing in the right one. Making the wrong choice could leave you with serious regrets down the road. Learn more about why you should use a website builder . Sign up for Wix today. Here are some key factors to consider so that you end up with a website builder you love: Customizability: A good website builder should offer the customization you need to start and design your website according to your unique brand and vision. For example, do you envision creating a static website or a dynamic one? Look for builders that offer a range of layout options, as well as the flexibility to tweak the design and functionality to your liking. Wix, for instance, offers hundreds of designer-made templates in addition to AI-powered site creation that can be easily modified for your brand. Furthermore, its WYSIWYG (what you see is what you get) editor lets you preview your changes in real time as you go. Back-office tools/business capabilities: Beyond just website design, when it comes to starting a website, a website builder should provide the back-office tools that you need. This might include features like eCommerce functionality if you need to create your own eCommerce website , inventory management, appointment scheduling and customer relationship management (CRM) tools. Create your list of must-haves and the tasks that need automating as you evaluate your options. AI capabilities: AI is all the rage these days—and for good reason. When you’ve got a full-time job or business to run, AI tools can simplify the process of creating and maintaining your website. For example, Wix’s AI site builder can help you produce a fully functional website in minutes. It makes sophisticated decisions on your behalf regarding your web design, site copy and user experience, while setting you up with the right business apps; you can always edit your site as desired, but can save yourself hours of setup time. Learn more: How to make a website fast Third-party integrations: Chances are, you already have a favorite platform for emails, advertising or other functions—or perhaps you’re a retailer who wants to expand to new sales channels like Amazon. Seek website builders that integrate with your favorite tools and channels, or that offer sufficient alternatives. Explore your options in marketplaces like Wix’s App Market . (Note that you can also use Wix Headless to access Wix tools from any application.) Security: Website security is paramount to protect your site and user data. A reliable website builder should offer security features like SSL certificates, regular backups and security monitoring to safeguard against cyber threats and data breaches. Speed: Website loading speed significantly impacts user experience and SEO rankings. As page load time goes from one second to five seconds, the probability of a visitor bouncing increases by 90% . Choose a website builder known for fast-loading websites. Look for built-in capabilities like content delivery networks (CDNs) , which speed up content delivery; streamlined code; and tools like an image compressor to optimize visuals for faster load times. Reliability: A reliable website builder should provide consistent uptime and minimal downtime. Read reviews and check the builder's uptime statistics to give yourself peace of mind knowing that your website and online presence will be accessible to visitors around the clock. Support: Most of us don’t realize how important support is until it’s dire. As you evaluate your options, you’ll want to check that customer care is accessible in your time zone and that you can resolve issues before they snowball. Look for website builders that offer various support channels, including a knowledge base and self-help resources. For example, Wix has a 24/7 support team as well as a robust library of how-to articles, YouTube videos and communities to help you find whatever answers you’re looking for. Expert tip from Esin D. Habif, product marketing lead (outbound) at Wix.com: "As a creator or entrepreneur, you're often wearing multiple hats. You're designing the website, you're optimizing for SEO. This means you need a website builder that makes it easy and very learnable for you to do all of those things, on the same platform and still deliver as if working with experts in those fields." Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. 03. Pick and register a domain name Now comes one of the most exciting parts of making a website—picking a  domain name . How domain names work Your website’s address  (or website URL ) is the path people use to find you on the web. When someone types it into their browser, a web server  gets to work. It locates your site’s IP address —like finding coordinates on a map—and loads your site for the visitor. This all happens thanks to the Domain Name System , or DNS, a global network that turns easy-to-remember names into the numbers computers understand. Why your domain name deserves extra thought With over 368 million domain names  already registered and more added every day, standing out takes some creativity. A great name tells your story, reflects your values and resonates with your audience. That’s why finding a unique, memorable name matters more than ever. Choosing a domain name  doesn’t have to feel overwhelming. Pick something unique and easy to remember. Most top-level domains  and subdomains  combine your business or website name with an extension like .com or .org , making it easier for people to find you. Need fresh ideas? Use a website name generator  to get the creative juices flowing and discover names that are catchy, unique and available. Claim your domain: Here’s how it works All domain names must be registered with a domain name registrar or registry, where the owners of any domain name can be searched and found. This process ensures your domain is unique and officially recognized online. By registering a domain, you’re essentially leasing it for a specific period (usually a year or more). That’s why you can’t just “create” a domain on your own—it needs to be registered to exist on the web. You might wonder why domains come with a cost. This fee helps maintain the DNS infrastructure and covers the services provided by registrars. You'll also need to consider what domain extension you want to use: .de domain .xyz domain .co domain .ch domain .be domain .store domain .info domain .tv domain .company domain .digital domain .ca domain .fr domain Website builders often throw in a free custom domain name when you sign up for a paid website building plan . Instead of a generic web address, you get your very own unique URL (like yourbusiness.com). It looks more polished, builds trust with visitors, and helps boost your site on search engines so more people can find you. Learn more:   Website name ideas 04. Choose a web hosting plan Web hosting stores your site's files and images on a server managed by the hosting provider. When a user enters your URL in a browser, a request is sent to the server and your site is then served. Many hosting providers are out there, but the simplest, most secure option is choosing a website builder with built-in hosting. For example, Wix offers free web hosting  with every site. This means no digging through hosting plans or making extra decisions—you can focus entirely on building your site. From shared hosting to cloud hosting, there are several different  hosted services  to choose from. Wix sites all include reliable and secure hosting, meaning high   uptime  for all user sites. This is an important consideration when picking a hosting provider both as a small business owner or enterprise site. 05. Pick your template The visual layout of your website is its most important element. You’ll want to take your time exploring your options before settling on the visual imagery and design. To get started, take a look at professional website templates to see which one fits your vision best. Learn more: What is a template Looking for portfolio templates , model portfolio examples  or templates for an online store ? Explore dozens of customizable options that fit your style. From simple website templates  to more advanced designs, there's something for every idea and every vision. Find design inspiration As you plan out your site, note what your competitor sites look like and check out other visual platforms, like Pinterest and Instagram. All of these examples will provide insight into what fonts, colors and web design styles and trends your audience gravitates towards. However, avoid copying what’s already been done. Rather, gain an understanding of the visual language you want to pursue and check that it resonates with your intended audience. Expert tip from Anna Suntsov, blog and social team lead at Wix.com: "The most important thing before building a website is good research. Know what you want to do and collect strong inspirations that will contribute to your design." Alternatively, build your website with AI If the process of choosing and customizing a template feels daunting, or you simply don’t have the time, Wix’s AI website builder can simplify your work even further. Just answer a few simple questions about your goals and Wix will create a custom-made, fully functioning site for you in minutes. The AI site builder combines our decades' worth of experience in web design with the best tech that AI has to offer. The result: a builder that not only creates a site that's appealing to your customers but also equips you with all the web pages and widgets you need to run your business. Try our AI website builder  for free. 06. Customize your template to your brand Your website is often the first thing people notice about your brand, and 75% of users judge credibility based on design . From layout to load speed every detail matters. A generic site blends in but a branded design shows confidence, professionalism and value. Your template is a flexible tool you can shape to fit your brand. Adjust it to create the tone that feels just right. When your design reflects your brand's personality visitors will instantly feel at home. Build your site with meaning, not just style Before choosing colors or fonts take a moment to focus on what your brand truly represents. What feelings or ideas do you want people to associate with it? Is it professionalism, joy, rebellion or fun? Write these down and start linking them to visual styles. For example, "calm" might mean soft muted colors and lots of white space. "Confident" could mean bold fonts and strong contrasts. Create a quick visual map with your website type in the center. Surround it with moods, keywords and themes. This helps shape a design direction that feels purposeful and meaningful. Once you have a solid foundation everything starts to click—your logo placement, photo style, copy tone and call-to-action buttons all work together seamlessly.. Craft a website color theme The use of color is not only for making your site look nice. Your color palette should align with your brand identity. Color psychology is important to take into consideration, as colors have the power to affect and evoke specific emotions and behaviors. For example, blue has become a common color used in branding corporations and businesses, particularly in the tech field—most likely because blue is associated with stability and reliability. However, blue can also reflect sadness, hence the term “feeling blue.” Orange, for example, is generally paired with feelings of freshness and vitality. Keep in mind that the feeling correlated with a color also depends on the shade and what other colors it’s paired with. These are both important points to consider when choosing your website color scheme . To get started, consider your website goals. Think about the vibe you want to create and the emotions you want to convey, especially if you’re starting a business . The more aligned your web design is with your overall branding, the more people are going to connect with your company and your website. And the stronger the personal connection, the more time they’ll spend on your business website. This will have enormous effects on conversion rates and overall interest and engagement with your brand. Keep in mind that choosing your color theme doesn’t mean you’re stuck with that palette forever, so try out different options and see what speaks to you. With Wix, for example, you can adjust your site’s colors at any point by clicking on the Site Design icon on the left side of your editing screen. From there, you can choose your base colors, accent colors, text colors and more. Pick the right web fonts Just like colors, typography can also play a key role in evoking feelings. When choosing the best fonts for your website, there are a number of things to consider. First, like all other elements on your site, your font choice should match your branding. Browse different typefaces to find one that reflects your unique personality, whether you’re youthful and contemporary or have a more traditional approach. The three primary types of fonts include: Serif: Fonts with a small line attached to the ends of each letter. Sans serif: More standard, block-like typography without small lines at the ends of each character. Script: Has a more elegant feel, with each letter connecting fluidly from one to the next. You can also check out our article on the best fonts for websites for more details on how to choose the best one for your site. Whatever you go for, make sure that your font is readable on both desktop and mobile devices. Remember to keep in mind Google safe fonts. Pro tip: When it comes to fonts, remember to stay consistent throughout your website. On Wix, you can easily accomplish this by going to the Site Design icon on your side panel and managing text through the Text Theme tab. That way, your content will appear uniformly across the site. Add other branding elements When it comes to creating a professional site that wows, the magic is often in the details. As you look to strengthen the branding on your site, don’t overlook these elements: Logo: Place your logo prominently in your header and as needed across your site. Wix's logo maker simplifies the logo design process, allowing you to create a logo that represents your brand and perfectly matches the aesthetic of your site. Favicon: A favicon is a small icon that appears in the browser tab to the left of your URL when someone visits your site.​​ Adding a favicon to your Wix website is a simple process that adds another layer of professionalism to your user experience. Just go to your site editor, click on “Settings” in the top left of your screen and scroll down to “Favicon.” Here, you can upload, adjust and save your favicon image. Then, just publish your site and behold—your brand new favicon. More tips: Learn the ins and outs of building a website using the Wix Editor with this online course. 07. Build your site structure and architecture A pretty site means nothing if it’s clunky and difficult to navigate. Before releasing your site to the world, check that your site makes it easy for visitors to find the exact pages that they’re looking for. There are several main components to bear in mind when you're planning and optimizing your site architecture, as listed below. Create your sitemap Your sitemap is the blueprint of your site’s architecture. It includes all the pages and content you plan to create, so web crawlers like Google can better find and understand your pages. Break your site into logical sections and categories that align with your goals and audience's needs. Whether you’re running an eCommerce store, a portfolio or a blog, a clear sitemap ensures every page has a distinct purpose within your overall structure. A sitemap typically needs updating whenever you add pages or move pages around, but systems like Wix automatically create and update your sitemap for you. Optimize your navigation menu Your navigation menu guides your human visitors to the right pages on your site. It’s usually displayed as a horizontal or vertical bar on your site with links to several different pages. As a general rule of thumb, your site should be organized in a way that enables a visitor to move from one page to another in three clicks or less. But your main menu does not—and should not have to—include all of your site pages. Link to the most important or popular pages from here, and provide an easy way for visitors to get back to where they started. (One of the best ways of achieving this is by adding a clickable logo at the top of your page that leads visitors back to the homepage.) To create an effective menu: Prioritize key pages like your homepage, product or service pages, and contact information. Stick to three clicks or less to reach any page. Users shouldn’t have to dig to find the content they want. Use logical categories and subcategories to group pages together cohesively. For instance, a photographer might place wedding and portrait galleries within a larger “Portfolio” menu item. Check how your favorite sites design their navigation menus for inspiration. You may, for instance, want to include a mega menu that’s more visual in nature and allows users to hover over a main menu category to see subcategories of links. Alternatively, if you’re creating a simple website with fewer pages, you can have a simple anchor menu at the top of your page that links to specific pages or specific sections on a page. A mega menu with visuals and subcategories could suit larger ones. You’ll also want to spend time optimizing a mobile version of your menu to make sure everything translates clearly to phones and tablets. To set up a menu in the Wix editor, just head to your side panel on the left side of the editor and click on “+” at the top of the panel to add an element. Then, select "Menu & Anchor" from the drop-down and choose your desired style. Expert tip from Adi Huri, product manager at WOW for Wix.com: "Keep in mind that the menu is the map of your website. By adding the right pages to your menu, in the right order, it can be the heart of your website’s success." Prioritize key content Make sure the most important content on your site is easy to find–it’s crucial for delivering a great user experience and meeting your goals. Highlight the information your audience is looking for, like your services, contact details or pricing, and place it front and center on your homepage or navigation menu. Don’t forget to include clear call-to-actions (CTAs) on essential pages to guide visitors towards actions like making a purchase, signing up or reaching out. Regularly check your site’s analytics to see how users are interacting with your content and make adjustments as needed to keep things running smoothly. Don’t ignore your footer While your navigation menu is the primary navigation tool visitors will use to traverse your site, you can use your footer strategically to provide additional links and information. Your footer offers prime real estate to reinforce important content or show other areas of your site that your main menu doesn’t cover (think: contact information and direct links to your social media profiles). In the Wix editor, you can easily drag and drop widgets and other elements directly into the footer. You can also easily adjust its size by dragging the border up or down. Design with scalability in mind As your business grows, so will your website. You'll need to accommodate new pages, features or increased traffic without compromising performance. That’s why it’s smart to plan a site structure that’s ready to grow with you. Choose a flexible layout that makes it easy to add new sections without messing up your current setup. If you’re adding more content, think about expanding your categories and updating your navigation so everything stays clean and organized. It’s also a good idea to check in on your site structure regularly. Adjust as needed to match your evolving content or business goals. By designing with scalability in mind, you can save yourself a lot of hassle down the line. Plus, it ensures your site grows with your business while delivering a smooth user experience. Here are a few reasons why site structure matters: Better user experience: A well-organized site makes it easy for visitors to find what they’re looking for, fast. This can lower bounce rates and leave a great impression on your users. Stronger SEO performance: Search engines love a clear site hierarchy. It helps them crawl and index your pages better, which can increase your visibility in search results. Higher engagement: When visitors can navigate your site effortlessly, they’re more likely to stick around, interact with your content and take the actions that matter most to your business ( like purchases, sign-ups or inquiries). 08. Add useful pages Once you’ve mapped out what pages you want on your site, it’s time to create them. Here’s a quick step-by-step of how to build useful and engaging pages and how to do it in the Wix editor. Open Page Manager: Click the "Pages & Menu" icon in the left side panel to access the Page Manager. Add page: Click the blue "+ Add Page" button to create a new page and click on whatever template suits your needs. Name your page: Once the page is added to your site, the page name will be highlighted in the left side panel for you to edit. Customize: Customize and build the newly created page by adding your content, adjusting the layout and refining the design. Manage pages: Drag and drop pages in the side panel to rearrange them or click on the ellipsis icon to the right of each page title to duplicate, delete, rename, hide and more. Subpages: Create dropdown menus by adding subpages to your main pages, enhancing site navigation. Save and publish: Save your work regularly and, when ready, hit the "Publish" button to make your changes live on your website. When designing web pages for your professional website , consider adding these pages: An inviting homepage . This is the face of your website, which means that you have to make it beautiful, yet informational. You should strive to present all the crucial elements right from the get-go. This way, clients will instantly understand who you are and what you do. A shop or gallery. This is the center of your site where visitors can browse through your products or services. Create product listings, manage inventory and process transactions all from one centralized dashboard. Dedicate time to write product descriptions that will grab potential customers’ attention. The same goes for your product photography to ensure that your items are displayed in their very best light. A personable About page. Use this page as your online business card . It’s the spot where you can present who you are, what you stand for, your strengths, values and any other crucial information you think your visitors should know about your team and your business. An easy-to-find contact section. Don’t leave your site visitors astray by making them search for your contact information. Dedicate a page to list contact numbers, email, social links and any other way users can get in touch with you. In addition, it’s a good practice to add your essential contact details on your website footer. An engaging blog. By starting a blog , you’ll be able to continuously add regular and fresh content to your website. You’ll have the chance to establish yourself as an expert in your field while giving your SEO efforts a well-deserved boost. Give our blog maker a go , when you're ready to start. Expert tip from Allison Lee, editor-in-chief at Wix.com: "Blogs don’t get enough credit for their long-term advantages. In the long run, a blog can serve as a huge traffic driver and a way to connect with future customers (case in point: our Wix Blog is the first touchpoint for millions of people who may have never stumbled onto our site otherwise). That said, a blog is a long-term commitment—it requires a well thought-out strategy and consistent maintenance." An interactive membership area. Creating a membership area on your website serves the dual purpose of monetization and user engagement. Various membership models, like drip-feed, all-in and fixed-term, can be employed to monetize your content. You can also offer premium content, online services or downloadable materials as incentives for users to subscribe. Easy-to-access online courses. The growing popularity of virtual classes presents an opportunity to generate income by launching a paid online course. This approach allows you to monetize your existing website traffic. Design courses that align with your expertise and cater to your audience's needs. Ensure the content is relevant and unique. An informative FAQ page. Save yourself and your clients some time (and frustration) by including an FAQ page to provide answers to questions that may naturally come up as visitors browse your site. An online booking system . Allow customers to schedule and pay for appointments or classes directly from your site. This way, you can spend less time playing phone tag and more time growing your empire. A testimonials page. This provides you with the perfect place in which previous, satisfied customers can sing your praises. Nothing is more impressive to a potential client or buyer than positive, unbiased reviews. A custom 404 page. When visitors land on a broken or unavailable link, a well-designed 404 page can make all the difference. Add a friendly message, clear navigation options or a search bar to guide users back to valuable content. Stay in the know— subscribe to the Wix blog  for a weekly dose of web design tips, trends and updates. 09. Create engaging content As people interact with your website, you'll want to make sure you're grabbing their attention and keeping it. The best way to do this is by optimizing and diversifying how you relay information. And it matters — websites with video content can increase user dwell time by up to 88% . That’s why thinking beyond just text is key to keeping visitors engaged. Start by thinking about the various types of content you can host on your website. There's text, photography, videos, animation and so much more. Once you have a grasp on all of your options, it’s time to decide how to organize it. Consider your content hierarchy For your visitors to feel comfortable and at home while browsing, it’s important to keep your site as organized as possible. Think about hierarchy here: you’ll want your most eye-catching and important content to be placed above the fold (in other words, the area that’s visible on your website without visitors having to scroll). Expert top tip from Amanda Weiner, CRO expert at Wix.com: "Site hierarchy and the information you provide your visitors with is more than just how your site looks. This will also directly impact how many visitors ultimately buy your products. You’ll want to be clear about your offerings through your content, your visuals and your buttons right from the get go to ensure visitors recognize your value right away." Furthermore, take note that some of your readers are only skimming your content. To make their lives easier and to make your content stand out, consider how you can optimize your design so your audience can get the most out of your content. To do so, consider which written information can be made more digestible and visual with the use of media features (videos, images and animations, infographics for example). Make certain headers and other important bits of information stand out more than others by opting for a larger font or a bright color that contrasts with the background. Looking to create content for your website? Consider using AI tools to speed up the process for you. Read all about Wix's next steps on AI text generation for websites and AI website creation. Or, get started by understanding more about how to build a website with AI . Consider SEO Search engine optimization, or SEO, is the practice of optimizing your site so your pages can rank higher on search engine result pages. When launching a new website from scratch, it’s vital to set your site up for success so it can be found by Google. The more exposure you get, the more likely it is for prospective clients to find your site and book your services, buy your products or read your blog. Enhancing your website's visibility on search engines like Google is essential for driving organic traffic to your pages. Fortunately, every Wix site starts out with a solid infrastructure that already exceeds the needs of search engines, giving you a strong SEO foundation in organic search. From there, Wix SEO tools make it easy for you to optimize your reach even further. Capabilities include: SEO Assistant: Every Wix site comes with an SEO Assistant. Just put in your focus keywords for the page you’re working on, and your SEO Assistant will tell you if there’s anything you can do to further optimize it. Keyword research: Wix provides keyword research tools to help you discover relevant keywords for your content. On-page SEO: Easily optimize your meta titles, descriptions and headers to improve your on-page SEO. Image SEO: Optimize your images with alt tags and compress them to improve page loading times. AI meta tag creation: Use AI to generate optimized title tags and meta descriptions for each of your pages. Sitemap generation: Wix generates XML sitemaps to help search engines crawl and index your site effectively. Mobile optimization: Ensure your website is mobile-friendly for better search rankings. You might also want to consider creating a responsive website. Local SEO: If you have a local business, use Wix's local SEO tools to improve your visibility in local searches. SEO analytics: Monitor your website's SEO performance with built-in analytics and reports. Rich results: Implement rich snippets and schema markup to make your search results stand out. Backlink tracking: Keep an eye on your backlink profile to improve your site's authority. You’ll also have the ability to utilize additional SEO tools like Ahrefs and Semrush . Consider the mobile experience As you build your site, keep in mind that a significant amount of consumers will be visiting your site from their smartphones. According to current trends, by 2025, a significant majority of internet traffic, nearly 70% , is expected to come from phones and tablets, with most of that share attributed to smartphones alone. It’s because of this that Google established mobile-first indexing , a system in which the search engine predominantly determines website ranking based on mobile websites, not desktop. As mobile web surfing becomes even more entrenched in our culture, it’s essential to invest time in mobile features as well as design to provide a smooth, intuitive user experience for those smaller screens. Whatever website creation platform you choose, make sure it has a mobile editor and the ability to adjust elements for mobile without it affecting the desktop version. You’ll also want a website builder that prioritizes performance and site speed. For example, Wix deploys performance-friendly website infrastructure, such as cache and lazy loading , to ensure faster sites. Once you're done with your site and happy with it, you may want to consider making your website an app as well . Learn more: How to make a website mobile-friendly 10. Test and publish Building a website from scratch can be an exciting journey, but rushing through the process is a common pitfall. In an eagerness to go live, many often overlook critical elements, potentially harming their website's performance and user experience. To avoid this situation, make sure to dot your Is and cross your Ts before publishing. Here are some key tips to help you out: Take advantage of features like Wix’s “Site Preview” mode, which allows you to view and navigate your site as a user. This enables you to experience the user journey of navigating your site and flag issues a user might encounter. Also, you can proofread your site's content and check for spelling and grammar mistakes. Clear, flawless text boosts professionalism and credibility, leaving a great impression. Ensure functionality across your site by testing all pages, links and embedded media on both desktop and mobile views to ensure your site is mobile-friendly. Also, check all internal and external links to ensure they lead to the correct pages. Avoid broken links to provide a positive user experience. Test your site across multiple browsers. This means making sure you test your website on various browsers like Chrome, Firefox and Safari. This guarantees your site looks right and works perfectly for everyone, no matter their browser choice. Ask a friend or colleague to take a look at your website and give you notes on their initial impressions, the user experience, clarity of content and effectiveness of your design. This step is imperative as someone less familiar with your content will be a much better barometer for how a new visitor would navigate your website than you can be. Allow one to two weeks for final tweaks to make sure everything works as it should. 11. Maintain and promote your website Much like a work of art, a website is never truly "finished." It's an ever-evolving entity that demands regular attention to maintain its performance. One of the primary advantages of using a website builder to create your site is that you can easily make additions and changes as needed in real time. By following these best practices, you can maintain a site that helps your business thrive online. Your website can quickly become outdated over time, from its design to your keyword targeting and overall SEO strategy. Often, website designers find that they need to provide easier navigation with better bounce rates and other important site metrics. This is particularly important if you have found that sales on your online store are decreasing. Update your website  as part of your website management strategy by adding new content regularly and making sure that your existing content is up-to-date. Every published Wix website has   Wix Analytics  included in the Dashboard, which gives you actionable information and metrics about your website traffic . Learn which content is working best and how your visitors behave, then use these insights to fuel your marketing efforts.  A great website doesn’t just meet user needs—it grows with them. Start by listening to your visitors. Use surveys, on-site forms or direct conversations to learn what they value most and pinpoint areas to improve. Combine this feedback with analytics to spot trends, like high exit rates or navigation challenges. Turn these insights into action. Simplify navigation if users can’t find what they need or create content that addresses popular searches and emerging trends. Stay one step ahead by keeping an eye on competitors and industry changes. Regular updates to your design, content and features keep your website fresh, user-friendly and competitive. It's also important to keep your website secure from hackers and malware. You can do this by installing security software and by keeping your website's software up to date. It's also crucial to use a platform that thoroughly incorporates  website security  such as Wix, which provides a safe foundation for your website and gathers real-time insights to detect any threats. Backing up your website regularly is a smart way to protect it from unexpected data loss. Whether it’s caused by technical issues, cyberattacks or accidental changes, having backups ensures you can quickly restore your site and keep everything running smoothly . Wix has a feature called Site History , which automatically creates site revisions every time you save or publish. This means that you can go back to a previous version of your site any time you want. You can also duplicate your site  at any time to create a manual backup in your Wix account. Be aware that the duplicated site is not automatically updated when you update your original site. You also need to let people know about your site. You can promote your website through social media, email marketing, guest blogging or outreach marketing. Effective promotion ensures that your website reaches the right people and delivers the desired outcomes—whether you’re aiming to increase traffic, engagement or sales. Expert tip from Lilach Goldis, social media marketing manager at Wix.com: "Identify the social media platforms your audience is active on the most and get an in-depth understanding of what it takes to rank in them. For example, converting your Instagram carousel posts into a Reel can capture attention more effectively and boost your content's impact, ultimately leading people to visit your site." Here are some ways Wix can help you get your site out there: SEO: In case we haven’t said it enough, SEO is imperative. For those less familiar with SEO, SEO is basically the practice of optimizing your site to help it rank better on Google and other search engines, which, in turn, bring you more web traffic. This is a crucial step in ensuring your site's success once it’s published. Although SEO is very technical and nuanced, using the right website builder can streamline the entire process. You can get an automatically optimized site with a solid infrastructure that exceeds search engine standards, alongside a suite of SEO tools. For example, Wix’s SEO Assistant gives you a personalized SEO setup plan for your site. It can make suggestions on how to tweak your content and provide explanations as to how these changes may help your rankings. For the more advanced user, Wix offers other SEO tools including a robots.txt editor, dynamic XML sitemaps and customizable canonical tags (among others). Keep in mind, however, that it takes time (and regular investment) to see the results of SEO, and your site may not rank well immediately. Email marketing: Whether you're an eCommerce business, a blogger or an entrepreneur, it’s essential to build and maintain strong customer relationships. Email marketing tools enable you to create and send professional email campaigns to your subscribers and drive traffic to your site. Send newsletters, promote new products, create trigger emails and share exciting updates with your audience. Blogs: Blogging is a powerful content marketing strategy. With SEO-rich blogging capabilities, you can create and publish engaging blog posts that not only captivate your audience but also rank well in search engine results. When selecting your website builder, look for built-in SEO features to ensure your blogs are optimized for maximum visibility. Advertising: Unlike SEO which takes time to yield results, ads can help drive immediate attention to your site. It’s worth experimenting with Google Ads, Facebook Ads and others—but avoid spreading yourself too thin. Use the tools at your disposal in your website builder, and test different targeting and campaign types. For example, you could use Instagram ads to retarget website visitors, in addition to Google search ads to engage new visitors who are searching for sites like yours. How to make a website with AI Making or designing a website with AI involves using artificial intelligence tools and services to enhance different aspects of your site, such as design, content creation or user interaction. Take Wix ADI , for example. Launched back in 2016, it gives every Wix user the option of creating a website in mere minutes by simply providing some upfront information about what your site should include. "Wix ADI offers smarter AI tools deeper down in the journey, like personal recommendations and business growth tools,” says Marine Levy Belder, a product marketing manager at Wix. Wix ADI serves as the foundation for Wix's AI website builder— an even more powerful way to create a site that’s tailor-made for you. Learn more about Wix's ever-evolving AI capabilities in this letter from our CEO, Avishai Abrahami . Be inspired by these websites made with AI via Wix ADI: Curtinsmith Guitars Bowden Scott Barnhart How much does it cost to build a website from scratch? The cost of building a website from scratch is influenced by several key factors: Design: Custom designs require more time and expertise, raising costs compared to using pre-made templates. The same is true if you choose to use a web designer to plan and design your site, rather than going for a DIY approach. Functionality : sometimes features like eCommerce capabilities, custom forms, databases and interactive elements increase costs. This is not true for all features, or website builders, so it's worth doing your research. Website builder: Costs vary between DIY platforms, like Wix and more custom-built websites, like Wix Studio . Content creation : Both on-page copy, images and video can cost you if you outsource them to professionals rather than creating your selves. Hosting and domain: Robust hosting services and domain registration can vary in price based on performance and security needs. With a Wix site, hosting is included; domain names are available with a paid plan. Marketing: Investing in marketing services to drive traffic and improve visibility can significantly affect your website building budget. How much does it cost to create a website with Wix? With Wix, you can create a website for free (learn more about, is Wix free ?) or opt for a paid plan that can cost from $17 a month, depending on the type and exact features. This plan will include a custom domain , 24/7 customer support and hosting services. Plans Monthly price (USD) Ideal for Features Free $0 Individuals just starting out Wix branding, limited storage, subdomain Light $17 Personal websites or small projects needing a custom domain Free domain for 1 year, 2GB storage, multi-cloud hosting, light marketing suite, 2 site collaborators Core $29 Small businesses or freelancers needing basic features Free domain for 1 year, 50GB storage, multi-cloud hosting, basic marketing suite, accept payments, basic eCommerce, 5 site collaborators Business $36 Best for eCommerce sites Free domain for 1 year, 100GB storage, multi-cloud hosting, standard marketing suite, accept payments, standard eCommerce, 10 site collaborators Business Elite $159 Large-scale eCommerce sites or high-traffic businesses Free domain for 1 year, unlimited storage, multi-cloud hosting, advanced marketing suite, accept payments, advanced eCommerce, advanced developer platform, 100 site collaborators Enterprise Custom pricing Large enterprises or businesses needing custom solutions Custom solution tailored to your business needs (All pricing in the table is based on annual billing) What are some common mistakes to avoid when creating a website from scratch? While creating a website by yourself can be very manageable, even if you don't have design or coding experience and especially if you use a website builder - it's worth taking into account some common pitfalls associated with building a website. These include: Neglecting your user experience (UX) design Focusing on design and how it looks, over functionality Ignoring accessibility guidelines and design Not optimizing for SEO from the start Failing to preview and test every part of your site before going live How to learn to create a website When it comes to learning web development and creating a website from scratch, you have a few main options to explore. Bootcamps Bootcamps offer intensive, short-term programs focused on teaching practical skills relevant to web development. They typically cover HTML, CSS, JavaScript and frameworks like React or Angular. Computer science or software engineering degrees Pursuing a degree in CS or software engineering from a university provides a comprehensive understanding of computer science principles, including web development. These programs cover a wide range of topics beyond web development, such as algorithms, data structures and software engineering principles. Independent learning options There are also ways for you to learn on your own. Some of these include online courses and tutorials, books, coding bootcamp prep programs and opportunities to contribute to open-source projects. Streamline the process of creating your website with Wix's website builder . Create a website from scratch FAQ Can anyone create a website from scratch? If you choose a website builder that essentially provides the infrastructure of your site, yes. You don't have to know coding to make a website, you just have to use the right website platform. With Wix, your entire site infrastructure is taken care of, including advanced levels of security, including public key certification via TLS, so you can focus on what matters: your design and content. Why is it important for my business to have a website? A website is an essential part of any business's marketing strategy. It provides a way for potential customers to learn more about your business, your products or services, and how to contact you. You can also use a website to manage and run your business, from attracting clients to using your site to manage bookings or to sell products and services and accept payments. How can I keep my website up to date? There are a few things you can do to keep your website up to date: Update your content regularly. This includes adding new blog posts, articles and other content to your website. Fix any errors or bugs. If you find any errors or bugs on your website, fix them as soon as possible. Make sure your website is mobile-friendly. More and more people are using their mobile devices to access the internet, so it is important to make sure your website is mobile-friendly. Promote your website. Let people know about your website by promoting it on social media, in your email newsletter and in other ways. How can I create a website for free? With a website builder, such as Wix, you can choose to create a website for free. This will include access to templates, hosting and advanced security features. You can also upgrade to a premium plan to register a domain name and benefit from 24/7 customer support. How long does it take to make a website? In general, anywhere from one to six months depending on the type of website you make and how you choose to create it. If you do it yourself, with a website builder you can set your own time frame and work reasonably fast. If you choose to work with a web designer and/or developer, it often takes longer. Learn more about how long it takes to build a website. Do I need technical or coding knowledge to build a website? If you use a website builder, like Wix, so no. You can choose from several customizable templates for every type of website, and use its intuitive drag-and-drop features and editor to make a website from scratch. What are the most effective ways to monetize a website? Popular ways to monetize a website include affiliate marketing, display ads with Google Adsense, sponsored content or subscription content. The strategy you choose to make money from your website will depend very much on your target audience. It's also best practice to test different strategies and diversify how you monetize your site. How to make a website for your business? When it comes to making a business website, choosing the right website builder is crucial. Whether you want to make your own website with a drag-and-drop builder from templates, or have your site built by a web developer and designer, choose a website builder, like Wix. Enterprise-grade hosting and security make it a good choice for any type or size of business website. How to start a website? Starting a website begins with choosing what type of website you want to setup and why. Then you'll need to decide on the best website builder for your needs. Choose the right one and setting up a website, including its hosting, domain name and security, is taken care of for you. What are some top tips for building a website? Start with a clear purpose for your website Choose a customizable template Opt for a clean website design with clear navigation Use good images and optimized content in general Make sure your site is mobile friendly Include essential pages, such as a homepage, Contact Us Optimize for SEO and test it before publishing What are some good website builders for beginners? Wix is a popular choice for beginners due to their user-friendly drag-and-drop interfaces, extensive templates and built-in features like e-commerce and SEO tools How to make sure that my website is secure from the start? Choose a reputable hosting provider, or website builder with robust security measures. Use strong passwords and enable two-factor authentication. Check your site comes with an SSL certificate to encrypt data. Regularly update software and plugins to patch vulnerabilities. How do I get people to visit my website? Here are some popular ways drive traffic to your website: Search Engine Optimization (SEO: Optimize your website content with relevant keywords to rank higher in search results. With Wix yiu can use the in-built SEO assistant to help you do this. Social media marketing : Share your website's content on social media platforms to reach a wider audience. You might need to repurpose it in order to fit out social media users consumer content. Create a blog: Create valuable and engaging content that people will want to share and link to. Paid advertising : Invest in targeted ads on platforms like Google or social media.

In the ever-evolving world of eCommerce and how to build a website , two giants stand out: Wix and Shopify. Both platforms have been helping entrepreneurs and businesses get online since 2006, offering user-friendly solutions to create and manage their online presences.  Wix, with its impressive 8.5 million live sites globally, has become associated with intuitive and versatile website creation. On the other hand, Shopify has carved out its niche as an 'all-in-one' eCommerce platform, powering over 5.6 million online stores worldwide. While both platforms allow you to build websites and sell products online with relative ease, they each bring unique strengths to the table. In this comprehensive comparison, we'll dive deep into the features, functionality and user experience of Wix and Shopify, helping you determine which platform aligns best with your specific goals. Looking for the best Shopify alternatives ?  Try Wix for free and see how it compares. Skip to a section: Key features Drag-and-drop capabilities Web design (and AI) App market Security and reliability Blog Ecommerce Marketing and SEO Customer support Pricing Wix vs. Shopify: key features Before we get into the nitty-gritty, here's a quick overview of Wix and Shopify’s website builder offerings. Drag-and-drop capabilities When it comes to website creation, the editor is where the magic happens. Wix shines in this department with its drag-and-drop builder that supports both non-coders and coders alike. Those with absolutely no code experience can use the editor to create their sites. This intuitive interface allows you to precisely position elements anywhere on the page, offering design flexibility and customization down to the pixel. With over 2,000 free, professionally designed website templates , including more than 120 that are specifically for online stores, Wix provides a vast number of starting points for any business. In contrast, Shopify's editor, while user-friendly, doesn't offer the same level of drag-and-drop functionality. Instead, it allows you to add, delete and edit sections within predefined layouts. Shopify offers over 200 themes, with 23 free options and 246 paid alternatives.  While both platforms cater to users of varying design experience, Wix's approach provides greater creative freedom, making it easier for entrepreneurs to bring their unique visions to life without coding knowledge. Bottom line:  Wix’s free-range drag-and-drop tools allow for greater customization. Wix’s website builder additionally comes with plenty of free template options that cover a wide range of industries, and unlike Shopify, aren’t solely eCommerce-focused. Explore Wix Studio to elevate your web design, or read more about Wix vs. Studio . Web design (and AI) When it comes to leveraging artificial intelligence in website creation and management, both Wix and Shopify have made impressive advancements. Let's dive into how these platforms utilize AI for website building and streamlining business operations. Wix: AI site builder and tools Wix has been investing in AI since 2016 when launching Wix ADI (Artificial Design Intelligence). Here are just some of the tools that sets Wix apart: Wix AI website builder : Wix’s AI website builder lets you create a personalized, fully functional website in minutes. Through a simple chat interface, you describe your vision and goals, and the AI generates a custom, business-ready site that you can easily adjust to fit your needs. Built-in AI tools: Wix’s AI goes beyond just building your site. It helps generate branded content, product descriptions and entire blog posts, so that your site feels like one cohesive brand. You can also create or edit images on the fly with AI. Plus, Wix provides AI-designed layouts and sections tailored to your style, as well as SEO and marketing tools like optimized meta tags, email campaigns and Google Ads content. AI assistants: Wix offers AI assistants throughout its platform that guide you through various stages of site creation and business growth. Different assistants provide support for different tasks in Wix, such as picking the right theme for your brand or finding the tools you need in the Editor. Note: Wix has a separate brand/product called Wix Studio, a dedicated solution for agencies, freelancers and enterprises with advanced design and technical requirements. Wix Studio enables more intricate designs, responsive behaviors and offers multi-site management capabilities. Create a website  with Wix today. Shopify: AI tools for eCommerce Shopify's AI capabilities are focused on eCommerce functionality and are packaged as two types of toolkits: Shopify Magic: This free suite of AI tools includes features for generating site themes based on a single prompt, image editing, SEO keyword generation, FAQ answer suggestions, email marketing (recommendations/scheduling), chat, checkouts and more. Shopify Sidekick: An AI assistant that provides step-by-step setup instructions for Shopify-related tasks, as well as strategy and content advice. Sidekick speaks 20 languages and can generate new images with a few keywords. While both Wix and Shopify offer AI-powered tools, their focus and strengths differ. Wix excels with its versatile AI website builder, making it ideal for individuals and business owners across various industries by allowing simple website creation and design through a conversational interface. On the other hand, Shopify’s AI tools are tailored specifically for eCommerce, making it highly appealing to busy store owners. Wix also provides more design flexibility with a wide range of templates and AI-driven customization, making it a top choice for creative freedom. Both platforms support scalability, but Wix’s diverse AI tools extend beyond eCommerce to cover a broader online presence. Bottom line: Wix is ahead of the game when it comes to AI-driven website creation and overall design flexibility. However, Shopify is ramping up the competition, particularly in the eCommerce sector, with AI tools focused on streamlining online store management and sales processes. App market When it comes to enhancing your website's functionality, both Wix and Shopify offer robust app marketplaces. Before we compare the numbers, it’s important to keep in mind that Wix has a “native solution” approach. Many features that might require third-party apps on other platforms come built-in with Wix, allowing business owners to keep their business solutions under one roof. Wix's App Market boasts over 750 apps from pre-vetted partners, providing a diverse range of options that span various industry and website types. While Shopify's App Store is more extensive with around 16,000 apps, these apps are primarily focused on eCommerce solutions. For example, Shopify offers a wider range of apps and direct integrations specifically for shipping carriers and fulfillment warehouses. Wix's app ecosystem, on the other hand, caters to a broader range of industries and website types such as businesses that take online bookings like hotels and gyms, businesses that sell online, have menus (restaurants) and so on. Bottom line:  While Shopify may have a numerical advantage with apps and a lean towards eCommerce, Wix’s investment into native solutions means that you can find what you’re looking for within Wix (whether you’re running a restaurant, online store, etc.). It means you don't necessarily need an integration or multiple subscriptions to run and grow your business. Security and reliability A secure and dependable website isn't just a nice-to-have—it's an absolute must for any online business, especially if you're collecting sensitive information, like credit card details, email addresses or any other personal data.  On the security front, both Wix and Shopify check the essential boxes: SSL encryption to secure data transmissions 24/7 security operations center (SOC)   PCI compliance for eCommerce DDoS mitigation against attacks Two-step verification Fraud detection Learn more about website security on Wix. Bottom line:  Both platforms take website security seriously with around-the-clock monitoring and safety measures. Blog When it comes to blogging, both Wix and Shopify offer built-in solutions, but Wix has a slight edge with its more comprehensive platform. Wix offers an intuitive blogging experience, packed with features for both beginners and seasoned content creators. You’ll find flexible layout options, along with AI-powered tools that can generate blog ideas, outlines, full posts and even edit content based on your target audience, keywords and content goals. The platform also includes an AI meta tag creator and SEO checklist to help optimize each post. Organizational features like categories and tags are built in, plus you get automated SEO assistance for sitemaps and metadata to improve your blog's visibility. On the other hand, while Shopify does include a basic blogging engine, it falls short on advanced content management features like replying to comments directly or adding multiple authors. It also lacks detailed blog analytics, such as tracking blog views—features that Wix offers seamlessly. Shopify's blogging platform additionally offers limited design options and less native SEO tools compared to Wix. Bottom line: While Shopify's blogging tools are designed to help you build a community around your brand, Wix's feature-rich blog maker gives you more tools to create a truly engaging and professional blog. Learn how to make a blog with Wix. Ecommerce Both platforms provide essential features like secure payment processing , inventory management and multichannel selling capabilities. Wix's strength lies in its built-in eCommerce tools that don't require additional integrations, which can be particularly appealing for small to medium-sized businesses or those just starting their online selling journey. On the other hand, Shopify's strengths lie in its extensive multichannel integrations and advanced order and inventory management tools, which are particularly beneficial for merchants with multiple locations or those scaling their operations. Learn more: Why use Wix? Diving into the specifics, both platforms support selling on popular marketplaces like eBay, Google Merchants, Amazon and TikTok. However, Shopify extends its reach further by including platforms like Pinterest, Walmart and Target Plus. It also supports SMS and WhatsApp sales. A notable advantage for Shopify is the “Shopify Buy” button (that's included with any Shopify subscription) as well as the recent integration of the "Buy with Prime" button, allowing merchants to tap into the vast Amazon Prime customer base and offer Prime benefits like free delivery. In addition to all this, Shopify has what it calls its “Handshake” marketplace, a unique feature that connects wholesalers (handpicked by Shopify) with retailers. This B2B platform opens up new opportunities for businesses looking to expand their wholesale operations or source products. A notable advantage for Wix is its unique checkout experience. With Wix, customers can bunch together different types of products and services in one shopping cart. For example, they can add a service (e.g., a haircut), an event ticket and physical products (like shampoo, if we’re staying with the hair theme) all into one shopping cart and then pay in one payment. This is something that is not currently possible with Shopify out of the box. With Wix you can also add elements to the checkout (something you can only do on Shopify if you pay for Shopify Plus, which is around $2,500/month). This is a big benefit for Wix users especially because you can modify fields in the checkout to collect the information you need from your customers. On top of this, you can make rules for certain fields to suit your business’ needs. For example, you can create a custom field asking your customers if the purchase is for business. If the customer selects "Yes," additional relevant fields will appear. Those who select "No" won't see these extra fields. This is a great way to collect information about your customers and discover their needs, and how to best cater to them. Bottom line: Ultimately, the choice between Wix and Shopify for eCommerce will depend on the specific needs of your business. Wix might be your best bet if you’re seeking an all-in-one solution, while Shopify might appeal to businesses focusing on multichannel selling, advanced inventory management or B2B operations. Explore how to start an online store with Wix's eCommerce platform . Read more about: Best eCommerce platforms Squarespace alternatives Wix vs Squarespace WordPress alternatives Marketing and SEO When it comes to marketing and SEO features , both Wix and Shopify bring powerful tools to the table, but there are some key differences. Wix takes the lead with its comprehensive suite of in-house CRM and marketing solutions, offering a one-stop shop for merchants looking to cover all their bases without the hassle of managing third-party apps. While Shopify may have an edge in certain advanced functionalities, Wix's platform is designed to give you everything you need right away. On the SEO front, both platforms have got you covered with the essentials. Shopify automatically handles some technical SEO aspects, like generating canonical tags and sitemaps, while also allowing you to optimize your content by editing title tags, meta descriptions, robots.txt files and URLs. Wix matches these capabilities and then some, offering a broader set of features that experienced marketers will appreciate. With Wix, you're getting direct ad campaign management from the Wix dashboard (something you can only do on Shopify Plus), direct integrations with tools like Semrush (which comes with 10 free keyword searches every 24 hours) and even AI-powered assistance for creating SEO-friendly content and meta tags. Both Wix and Shopify offer branding tools like a logo maker and business name generator to go alongside their website offerings. But what really sets Wix apart is its native-solution approach to marketing. For example, you can create social media graphics and videos in the Wix platform (and then post and manage the campaigns from Wix as well). Bottom line: While both platforms offer solid marketing fundamentals, Wix provides a comprehensive suite of in-house CRM and marketing solutions. Shopify may offer some advanced functionalities, but Wix’s platform allows you to cover the fundamentals without having to download or manage a third-party-app. Customer support Both Wix and Shopify provide 24/7 support through all sorts of channels including, phone, chat and email, with most customer inquiries resolved within 24 hours. They also both have help centers, with extensive knowledge bases that can assist with almost any troubleshooting need. Wix customer support includes: 24/7 callback service (for English speakers) Live chat (available in English Monday through Friday, 2 a.m. to 6 p.m. ET, and in other languages) Ticket submission Help Center (FAQ and community forum) Knowledge base with video tutorials Shopify customer support includes: 24/7 chat support Shopify Community Help Center Bottom line:  Between the two, Shopify leans more heavily on a digital support model. While both offer AI assistance and self-service resources, Wix has more readily available live support options. Pricing Shopify pricing: Basic (for solo entrepreneurs): $29/month Grow (for small teams): $79/month Advanced (for scaling businesses): $299/month Plus (for more complex businesses): starts at $2,300/month (for one year) Enterprise: Pricing available upon request Shopify also has a unique plan called the “Starter” plan, which costs $5 a month. This is for anyone who primarily wants to sell on social media or on the go. The Starter plan includes a simple online store, mobile POS, Linkpop (Shopify's link-in-bio tool), access to Shopify apps and other essential tools. The plan allows you to start small and upgrade as needed. Wix's pricing: Free plan: free forever plan. Learn more about is Wix really free ? Light plan:  $17/month  Core (with basic eCommerce features): $29/month Business (with standard eCommerce features):  $36/month Business Elite:  $159/month (advanced developer platform) Enterprise: Pricing available upon request All of Wix's paid plans include a free custom domain for one year. Bottom line:  Shopify’s plans are generally more expensive than Wix and are tailored to eCommerce businesses. Wix offers a free plan that you can use forever, whereas Shopify does not.  Related reading: Wix vs. GoDaddy The verdict: Wix or Shopify, which builder should you choose? In the battle between Wix vs. Shopify, the best solution for you comes down to what you intend to do with your website. Shopify is one of the most mature eCommerce platforms if you’re looking for a feature-rich, scalable online store and hold a hefty amount of inventory. As long as you don’t mind adding third-party apps and integrations to your site—there’s a third-party app for pretty much everything and anything eCommerce-related. Wix is the right choice if you need a content-focused website builder with outstanding design capabilities and flexibility. You don’t need a drop of code to be able to design a beautiful website, exactly the way you want it without being limited to defined sections—this is especially true if you use Wix Studio. With its user-friendly, do-it-yourself platform and affordable business solutions, Wix is an excellent choice for eCommerce. However, it’s not limited to just that. You can also take advantage of features like a booking calendar, event management tools, restaurant order handling and fitness business capabilities—opening up a range of other revenue streams and business opportunities. Start a free account with Wix . How to migrate from Shopify to Wix If you already have a Shopify website but want to switch to Wix, here's a quick overview of migrating your site : Add an app and select a Wix Account.  Go to the Wix App Market and add the Cart2Cart app to get started. Grant permission for the data switch and select what to migrate. Select your source cart (Shopify) and provide the necessary permissions to access it. Check the results. You can view your data in your Wix dashboard.  Editor's note: The information presented in this article is true as of June 18, 2025, unless mentioned otherwise.

Start generating business ideas with the Wix Business Launcher →  Every online store starts with one decision: what will you sell and who’s it for? That’s the first step in starting an eCommerce business . If you already have a niche or industry in mind—awesome. You’re ahead of the game. If not, don’t stress. There are plenty of things to sell to make money , from physical products to digital goods. Explore different business ideas , test what excites you and pay attention to what people actually want to buy. The right idea often starts with curiosity and a little experimentation. To help you out, we’ve put together this list of 19 profitable eCommerce business ideas with high profit potential. Learn why each category is trending and draw inspiration from some real-world examples of companies that are doing it right. When you’re ready, create your online store with the Wix  online store builder . Still not sure which business idea is best for you? Weigh your options with the Wix Business Launcher, which uses AI to match you with the right business idea based on your skills and goals. The Wix Business Launcher equips you with market research, earnings strategies and a launch kit for every idea, so you can get started with confidence.  19 profitable eCommerce business ideas Fashion products Sustainability-focused products Car parts Furniture and home decor Groceries and foods Shoes Jewelry CBD products Beauty products Subscription boxes Crafts and handmade products Plants and garden products Electronics and IoT devices Mental health and wellbeing products Wedding products and services Pet foods and products Women’s health products Educational materials and courses Baby and children's products 01. Fashion products The opportunity:  Global market value for the online fashion business is expected to hit $1 trillion by 2025. That translates to an annual growth rate of 7.2%, according to data from  Statista . The possibilities:  Fashion is a hyper-competitive industry but with so many niches and personal styles out there, there are still plenty of ways to  start your own clothing line  or  start a t-shirt business . Alternatively, you could  start an online boutique  featuring handmade items and/or items curated from brands and designers that you love. A dropshipping or print on demand company can help you get started quickly. Under this model, you can outsource manufacturing and fulfillment to a trusted partner, and focus your energy on designing a diverse range of products.  If you have a flair for creativity, an eye for fashion, or even just a geeky love for funny slogan t-shirts, a fashion business could be the way to go. Fashion ecommerce businesses to learn from: Celia B  - Sells high-quality garments with colorful textiles and patterns inspired by cultures around the world Owl Kitty  - Sells t-shirts and merch featuring their Insta-famous black cat Learn more: eCommerce photography Creating and selling custom products has never been easier. With Wix’s on demand printing , powered by Printful, you can design and launch personalized apparel, accessories, home goods and more—made to suit any style, niche or need. No extra tools, no complex setup. Just pick a product, upload your design and start selling—all from your Wix dashboard. With seamless Printful integration, you get a streamlined way to build, brand and sell—without ever leaving Wix. Find the best look for your clothing business with these  fashion website templates . 02. Sustainability focused products The opportunity:  The demand for  sustainable eCommerce  practices continues to rise. Nearly half (49%) of consumers paid a premium—an average of 59% or more—for sustainable goods,  IBM research  shows. Fashion resale in particular is expected to grow three times faster than the global apparel market overall, according to  ThredUP . The possibilities:  Sustainability isn’t a product as much as it is a classification of business. It includes reusable, biodegradable, and sustainable products. Incorporating a sustainable ethos into your branding and operations can help consumers reduce their eco-footprint. If you’re looking to create an eco-friendly brand, consider selling garments sourced exclusively from fairtrade manufacturers or dipping your toe into fashion resale. You could  sell vintage clothing online , sourcing clothes from thrift stores, wholesalers, flea markets and elsewhere. Just like any other fashion boutique, your vintage store could appeal to a specific audience—bet it people who are searching for fits from a specific decade, occasion wear, or rentable designer clothes. Sustainable ecommerce businesses to learn from: By the Moon Vintage  - Sells premium romantic vintage fashions Mananalu  - Aims to “unplastic our planet” by selling water in recyclable aluminum bottles Shampoo with a Purpose  - Aims to reduce plastic waste by selling shampoo and conditioners in solid bars 03. Car parts The opportunity:   The average car has  roughly 30,000 parts  including all the nuts and bolts that keep it in one piece. And across both B2C and B2B segments, finding car parts online is becoming increasingly popular. The possibilities:  To differentiate your business, consider  selling car parts  from specific categories, such as service parts, electrical parts, and interior or exterior parts. You could sell more complex components to mechanics, or sell hydraulic lift kits, neon light kits, and other accessories for DIY auto-enthusiasts. ecommerce car part businesses to learn from: I-5 Autohaus  - Offers aftermarket Mustang, Explorer, and Camaro parts CarbonTastic  - Sells bespoke custom carbon fiber steering wheels Smyth Performance  - Sells kits that can turn a VW beetle into a pickup truck 04. Furniture and home decor The opportunity: You don’t have to binge home shows on Discovery+ to cash in on the surging furniture market. Home decor sales are expected to grow to $805.75 billion by 2026, according to  ResearchandMarkets data . The possibilities:  Whether you’re a carpenter, interior designer, or reseller, turn your passion into a profitable business idea by learning how to  sell furniture online . You could design, source, and manufacture your own products. Or, partner with a dropshipper to sell an array of ceramics, linens, and other home decor from around the world—without having to take care of storage of shipping yourself. Artists, photographers, and graphic designers can tap into this segment too. Partner with a print on demand company to reproduce your work into stylish home goods. Get inspired: Ready-to-launch business initiatives 05. Groceries and food The opportunity: Grocery delivery eCommerce in the US is on track to surpass $455 billion by 2029 . With around 138 million shoppers already using online grocery services, this growing customer base makes up a big slice of the population. And the best part? It’s only going to keep expanding in the years ahead. The possibilities:  Convenience largely drives online grocery shopping. Be it to find a greater variety of foods, or to avoid hopping in a car to pick up groceries, consumers are increasingly turning to online stores to restock their pantries. When you choose to   start a food business , it’s important to define a specific niche to reach out to. Offer vegetarian or vegan products, locally harvested, or organic foods. Or, sell foods that tailor to specific dietary needs (sugar-free, gluten-free, soy-free, etc.). Another option: sell gourmet items—like handcrafted chocolates, unique jams,or infused oils—that consumers can’t find in their local stores. You might decide to make your own food products from scratch, but that can be tricky if you’re not familiar with how to develop, brand and get the right approvals for selling consumables. If you're exploring how to make money online , dropshipping is a great alternative. Just note that shipping may take longer when working with overseas suppliers. Businesses to learn from: The Spice Suite  - Sells gourmet spice boxes for home cooks La Tapatia Tortilleria  - Offers a range of non-GMO tortillas I Love Caviar  - Provides a touch of gourmet at affordable prices 06. Shoes The opportunity:   The global footwear market is stepping up, with users expected to reach 2.3 billion by 2029 . An annual growth rate of 7.06% from 2025 to 2029 is set to push the market to an impressive $190.32 billion by 2029. The possibilities:  Shoes are a staple of everyone’s wardrobe, and while particular styles may rise or wane in popularity depending on trends or the time of year, footwear is always in demand. That’s why choosing to  sell shoes online  can be a lucrative endeavor. If you’re thinking about jumping into this industry, consider starting off by selling shoes geared towards a specific buyer segment, e.g., women’s shoes, men’s shoes, sneakerheads, or children’s shoes. Alternatively, you could offer specialty footwear designed for ballroom dancers, ballerinas, or construction workers. Shoe eCommerce business ideas to learn from: Evolve clothing gallery  - Features a thoughtfully curated collection of men’s footwear to complement their apparel collection b.c.e. Shoes  - Offers bespoke athletic, boardroom, and casual shoes targeted at colleges and greek organizations 07. Jewelry The opportunity:  The jewelry industry is worth $229.3 billion in the U.S., according to  Capital Counselor , and the online jewelry industry makes up a solid portion of that.  Statista  additionally reports that the global jewelry market is expected to reach $307 billion by 2026. The possibilities:  If you have the skills to create your own standout jewelry, or have a great eye for spotting trendy pieces, an eCommerce jewelry business may be right for you. There are plenty of niches to pursue when  starting a jewelry business , whether you decide to target a high-value or low-value market. You could handcraft niche products like diamond engagement rings or striking costume pieces that help consumers refine their look. Or, source fashion jewelry that mimics what’s on the catwalk, and dropship pieces from international suppliers or wholesalers. Jewelry ecommerce businesses to learn from: Darby Pritchards  - Sells a wide range of jewelry, fit for various occasions, at affordable prices 08. CBD products The opportunity:  Driven by expanding regulatory approvals, the CBD products market is expected to grow and reach $12.64 billion by 2026, according to  ResearchAndMarkets data . The possibilities:  CBD has been making waves in the health and wellness industry over the past few years. CBD can be found in everything from skincare products to pet treats—and it’s not uncommon to find CBD products in grocery stores across the country. Popular CBD products today include teas, lotions, salves, and drops. If you want to sell CBD online, you’ll need to do plenty of research before you source, create, or dropship any products. You’ll need to comply with federal, state, and local laws, and FDA guidelines in the U.S., along with strict marketing and copywriting restrictions. Furthermore, you’ll need to identify a payment provider that works with CBD merchants. For more information, check out the  FDA’s guidelines  or consult a lawyer. CBD ecommerce businesses to learn from: Physicians' Preferred  - Sells U.S.-grown CBD products that are non-GMO, vegan, and gluten-free Go Green Hemp  - Offers a wide range of CBD products online, plus uses their website to educate shoppers about CBD and share lab test results that show the purity and potency of their products 09. Beauty products The opportunity:   Beauty sales are on the rise, reflecting the steady growth of the beauty and personal care market. In the U.S., this market is set to grow by $16.1 billion (15.37%) between 2025 and 2030, hitting a record $120.81 billion. With ten years of consistent growth, the industry shows no signs of slowing down. The possibilities:  The beauty industry keeps undergoing its own makeover, with niche markets finally getting the attention and support they’ve long deserved. Products for people of different ethnicities, organic beauty products for users with sensitive skin, and sustainable beauty products are among the top sub-markets. If you’re ready to  start a makeup line  in a space dominated by major players, you’ll need to focus on creating distinctive products. Stand out by offering high-quality products and white-glove customer service. Focus on what customers want: easy application, long-lasting and vibrant colors, and/or eco-friendly ingredients. Learn more:  How to start a beauty business Beauty ecommerce businesses to learn from: House of Suppliez   - Sells monthly nail and lash beauty box subscriptions at affordable prices 10. Subscription boxes The opportunity:   The subscription eCommerce market is set to soar, with growth projected at 68% during the forecast period. By 2030, it’s expected to reach around $6.4 trillion , showing just how much this industry is reshaping the way we shop. The possibilities: If you have great products that are ideal for repeat purchases, then subscription boxes may be a good core offering or extension of your existing business. Selling subscriptions  is lucrative and unlimited. For example, you could start a subscription box  for just about anything: clothes, socks, pet toys, chocolate, coffee, children’s educational toys, luxury goods, makeup, home decor, meals, produce, and even puzzles. The great thing about a subscription business is that it offers you regular recurring revenue. A helpful hint: consider targeting younger generations. More than one-third of millennials (34%) and one-fifth of Gen Z shoppers (22%) are currently trying and are likely to continue to use subscription services, according to  GFK . Subscription businesses and ideas to learn from: Napa Wild  - Offers weekly shipments of fresh produce boxes Beacon Book Box  - Offers monthly subscriptions for fans of young adult fiction 11. Crafts and handmade products The opportunity:  Sales in arts and crafting sales are on track to reaching $9.9 billion by 2028, says  Vantage Market Research . The possibilities: Turn a personal hobby into a business by  selling crafts online . There are many things to make and sell like custom art or handmade jewelry. Or sell custom metalwork, pottery, and hand-knitted mittens. You could even learn to  start a candle business , which offers low startup costs and high profits. Whatever it may be, make sure you choose a craft that’s sustainable and scalable. There are multiple places where you can cash in on your crafts, including marketplaces like Etsy, an online store, or niche alternatives to Etsy. It’s recommended that you don’t solely rely on marketplaces where you lack control of the user experience and branding. Instead, create an online store that serves as the flagship destination for your brand, and expand to marketplaces for additional exposure. Craft ecommerce businesses to learn from: Coal & Canary Candle Company  - Offers cheeky candles for playful personalities. Sena Runa  - Sells delicate paper art products Handlebend  - Offers custom copper works and mugs Learn more:   Hobbies that make money 12. Plants and garden products The opportunity:   By 2027 the online plant market is expected to reach US$18100 million, meaning it would have doubled in value since 2021. The possibilities:  Turn your green thumb into profits by selling plants online. You could sell a variety of houseplants, tropicals, or succulents—three categories that have shown significant growth in garden center sales. Boost your business with garden essentials like stylish pots and practical gardening tools. These popular items attract everyone from beginners to experienced gardeners by combining function with style. Self-watering planters are a big trend, making plant care easier and encouraging healthier plants. If you’re targeting plant sales to specific age groups, don’t leave out millennials.  Seven in 10 millennials  reportedly call themselves “plant parents,” and 40% of them say they’re looking to buy new houseplants (or should we say “plant babies”), Plant focused ecommerce businesses to learn from: Robert Plante Greenhouses  - This Ottawa-based garden center made a spectacular pivot from brick-and-mortar sales to  eCommerce  during the pandemic, and their online store remains strong today Learn more:   How to start a flower business ,  How to start a landscaping business,  How to start a lawn care business 13. Electronics and IoT devices The opportunity: By 2030, the U.S. consumer electronics market is set to hit $261.9 billion . Growing at 4.6% annually, this industry keeps powering forward as tech transforms how we live. The possibilities:  Smart devices and advanced electronics add convenience to our on-the-go lives. That makes selling IoT products a top eCommerce business opportunity. Sell doorbell cameras, Wi-Fi controlled thermostats or other popular smart home devices. Alternatively, sell drones and drone accessories to real estate agents, wedding photographers, videographers, and Instagram influencers who now use them regularly. If you’re technically savvy, you can design and manufacture your own IoT device. But if you’re not a techie, you can hire people to bring your idea to life or choose a dropshipper who will supply a range of low-cost electronics that you can sell. IoT ecommerce businesses to learn from: Beagle Drones  - Offers drones and drone accessories, using its online store to feature impressive footage shot with its products 14. Mental health and wellbeing products The opportunity:   The global mental health and wellness market is set to grow 8.3% annually, reaching $282.45 billion by 2030 . Technology is leading the charge with teletherapy, mental health apps, AI, VR and wearables transforming how care is delivered. These tools are making support more accessible, personal and effective than ever. The possibilities: Between weighted blankets, calming teas, and natural oil diffusers, there’s a large variety of products that you can consider selling in the wellness category. Products like acupressure mats, light therapy lamps, and meditation apps are growing in popularity as younger generations look to enhance their mental health and wellbeing. If you choose to enter this field, be sure to emphasize any credentials or professional endorsements that can build trust. Thoroughly explain how your products work and how they benefit the body in your product descriptions, and back up all claims with scientific evidence. Mental health ecommerce businesses to learn from: Sootheze  - Sells an array of microwave-safe weighted and aromatherapy products (including stuffed teddy bears, blankets and wraps) that reduce anxiety 15. Wedding products and services The opportunity: When brides-to-be and grooms-to-be brainstorm their perfect weddings, a growing number of them are jumping online for inspiration. According to   Applied Analytics , the global wedding industry is expected to grow by 4.8% and reach $414.2 billion by 2030. The possibilities:  As more couples take their wedding registries online and search ideal locations for their destination weddings, the opportunity is ripe for eCommerce sellers. Consider offering custom wedding signage or accessories, like centerpieces and guest books. Other product ideas: artificial flowers, handmade wedding gowns, bow ties, wedding guest favors, custom cake toppers, and more. If you’re a super-organized person who works well under pressure, you could even offer wedding planning services virtually, in addition to selling products. Some eCommerce businesses cater to the entire wedding journey, from engagement to the honeymoon, in an effort to tap into a wider market. Wedding ecommerce businesses to learn from: Box and Bow  - Sells gift boxes for bridesmaids, alongside bespoke hand-carved proposal boxes 16. Pet foods and products The opportunity: In the U.S., 70% of households own a pet, according to  American Pet Products Association data . The global pet industry market is also expected to reach $350 billion by 2027, reports  Statista . The possibilities: Finding a pet care niche to break into and curating related products could bring you plenty of bacon. Some online pet care brands have practically become household names, showing how much people love pampering their pets with carefully selected treats, toys, and cushy beds. You might choose to take a practical path, sourcing durable toys for tough chewers, supportive beds, and joint supplements for dogs with hip dysplasia. Or, you might choose a more fun and playful route like beautiful pet kennels, decorative jackets, or training hoops. You could design and manufacture new products to meet pet owners’ pain points or exercise your culinary skills by making delicious pet treats. Think about what niche is underserved and target that. Pet ecommerce businesses to learn from: Instachew  - Sells a complete line of smart, practical, and innovative pet products, including their signature Instachew Smart Pet Feeder 17. Women’s health products The opportunity: Increasing interest in healthy living is driving growth in the global health and beauty supplements market, which is expected to reach $84.8 billion by 2030, according to  Report Linker  data. The possibilities: New women’s brands are popping up in every conceivable category, including vitamins and supplements, hair care tools, hair accessories, and size- and color-exclusive shapewear. Electronic gadgets for facial skincare are also among the top-trending women’s products. Think, what could be your USP? What pain point do you want to solve and how can you do it better than the products already out there? If you’re new to the women’s health space, note how women’s products have always had a “ pink tax ” associated with them, but quality hasn’t always measured up to the price. So, your brand could benefit from focusing on quality, as well as products made from eco-friendly, nontoxic materials. Womens health ecommerce businesses to learn from: NuolaWigs  - Offers natural looking wigs for women with complete or partial hair loss Fertilix   - Specializes in prenatal dietary supplements that support optimal reproductive health 18. Educational materials and courses The opportunity:  The global elearning market is forecast to hit $325 billion by 2025, nearly doubling in a decade, says   Techjury . The possibilities: Whether you’re targeting parents looking for homeschooling aids or educators looking for schooling resources in science, math, and literacy, there are many sectors to tap into. It pays to get creative and think outside the box, too. Kits teaching kids about cooking, astronomy, or a foreign language can take off just as quickly as a classic math kit. Note that digital education isn’t limited to kids. Since the pandemic, adults across the world have had added time to take up new languages, hobbies, and interests. Digital products and courses are top-or-the-class in this market. Users want the freedom to learn through any device, whenever—and wherever—it suits. Education based ecommerce businesses to learn from: Hanson’s Anatomy  - Sells bright and colorful study guides Learn more:  How to start a tutoring business 19. Baby products The opportunity:  Oh, baby. The market for infant toys, baby gear, and baby apparel alone is expected to grow to $13.61 billion by 2026, according to data from  Technavio . The possibilities:  Many parents will spend a pretty penny on their little ones, which is why selling children’s toys, clothing, or accessories can be a profitable venture. Some ways that you can differentiate your business: offer lower-cost products that cater to budget-minded parents. Or, sell sustainably made or heirloom-quality products that appeal to parents who are willing to pay extra for higher-end items. In this market, word of mouth is powerful, so sharing customer reviews and providing social proof across your digital channels will help you grow your business. Wix stores that add third-party review apps see an average 10% increase in both overall sales and average order value within the first 60 days. Baby focused ecommerce businesses to learn from: Bonsie  - Sells baby wear that promotes skin-to-skin contact between infants and mothers Cotton Balloon  - Offers curated wooden educational toys and children’s bedroom decor How to start an eCommerce business Starting an eCommerce business can be a profitable and rewarding endeavor, but success comes from careful preparation and a clear roadmap. By following these structured steps, you’ll be equipped to build and grow a thriving online store: Identify your online business niche : Pinpoint a specific area or audience to focus on to set your business apart and meet a targeted demand. Do market research : Analyze trends, competitors and customer behaviors to validate your niche and uncover potential opportunities. Select the right product mix : Choose a range of products that align with your niche, balancing customer demand and profitability potential. Secure product sources : Find reliable suppliers or manufacturers to ensure consistent product quality and timely order fulfillment. Write a strong business plan : Map out your goals, strategies and financial projections to guide your business toward sustainable growth. Set your business name and legal structure : Register a memorable name and choose the appropriate legal entity to solidify your business identity and protect assets. Choose an eCommerce platform : Select a user-friendly and scalable platform, like Wix, to create and manage your online store with ease. Create your online store : Design a professional-looking website, showcasing your products with high-quality visuals and clear descriptions. Manage your eCommerce business finances : Track expenses, sales and profits using tools or software to maintain a healthy financial foundation. Market your eCommerce business : Use SEO, social media, email campaigns and paid ads to reach your target audience and drive traffic to your store. How to choose an eCommerce business idea With so many options for your business, how do you select which niche is best for you? Start by asking yourself these questions. What am I interested in and what do I know?  If you love fine jewelry but don’t know how to tell a diamond apart from a CZ, you’ll face a steeper learning curve and will need to recruit an expert before getting started. However, if you know everything there is to know about animation, then you can consider  making money as an animator . So, think about what you’re passionate about, what you already know, and see where you have an upper hand.  What do I have the startup funds for? Print on demand businesses carry smaller startup costs when compared to eCommerce businesses that choose to manufacture their own prices. While you can always bootstrap your business, think about how you can start on solid financial ground. What problems can my products help solve? For example, do you personally struggle to find pet-safe, weed-killing products for landscaping? There’s likely other people who do too. Explore if this is something you can find a solution for and can effectively market to people who face a similar problem. What’s trending in my market?  Is there an abundance of competition in the industry that you’re considering? Is someone already doing what you want to do? Competition is an important factor when deciding on the right line of business. Heavy competition may mean it will take your business longer to reap profits but if you have a great eCommerce business idea, you can make it stand out with outstanding marketing, customer service and a beautiful website. Once you have your business idea sorted, move on to building an ecommerce website to start selling. Learn more: AI business ideas Already an eCommerce business owner? Don't miss out on maximizing your seasonal sales. Check out the ultimate eCommerce holiday readiness checklist  and get your business holiday-ready today while  growing your ecommerce business . Why start an eCommerce business? eCommerce has become more accessible than ever. It allows entrepreneurs to reach a global audience, work flexibly and scale easily. That said, there are both advantages and challenges to consider. Advantages of starting an eCommerce business Starting an eCommerce business offers numerous advantages: Low startup costs One of the biggest appeals of ecommerce is its low barrier to entry. You don’t have to rent a storefront, pay for utilities or hire a large team to get started. Depending on your business model, you might not even need to hold physical inventory. Global reach and location independence An eCommerce website allows you to sell to a worldwide audience, as long as you’re set up for international shipping. This access to new markets isn’t achievable with a local business alone. Plus, you can run your store from anywhere. Scalability Unlike a physical store, an eCommerce business can scale easily. If demand for your product increases, you can expand your offerings simply by adding more products to your site or increasing ad spend to bring in more traffic. With the right infrastructure, scaling doesn’t require as much overhead or complexity. Disadvantages of starting an eCommerce business It's also important to consider the challenges of starting an eCommerce business: High competition While it’s easier than ever to start an eCommerce business, the low barrier to entry means you’ll face fierce competition. Not only do you need to stand out among countless small businesses, but you’ll also contend with retail giants like Amazon. Fragility of online operations Ecommerce businesses can be sensitive to logistical and supply chain disruptions. Shipping delays, stock shortages or quality control issues can quickly lead to unhappy customers. If you work with third-party vendors or rely on dropshipping, you’re dependent on their reliability, which means you might not always have control over the customer experience. eCommerce business ideas FAQ What's the most profitable eCommerce business idea? There's no one-size-fits-all answer to this question, as the most profitable online stores vary depending on the products they sell and the market they target. However, some of the most profitable online stores sell: Handmade goods:  Handmade goods often have high profit margins because they are unique and can be sold at a premium. High-ticket items:  High-ticket items, such as electronics or furniture, can also be very profitable because they sell for a lot of money. Niche products:  Niche products, such as those that target a specific audience or interest, can also be very profitable because they don't have a lot of competition. Which type of eCommerce business is best to start? There are many different types of ecommerce businesses, so it's important to choose one that's right for you. Some popular options include: Dropshipping:  This is a business model where you don't need to hold inventory. When a customer makes a purchase, you simply order the product from a supplier and have it shipped directly to the customer. This is a great option for beginners because it's relatively low-risk. Wholesale:  This is a business model where you purchase products in bulk from a supplier and then sell them at a profit. This can be a profitable business model, but it requires more upfront investment than dropshipping. Retail:  This is a business model where you sell products directly to consumers from your own website or store. This can be a very profitable business model, but it requires a significant investment in time and money. What are some good eCommerce business ideas for beginners? Dropshipping because of its low entry costs and no need to hold inventory. Print on demand, for many of the same reasons as dropshipping, it's also low risk in terms of initial investments. Online courses, or digital products can be quick and easy to create, and all you need to sell them is a website. What are some super unique eCommerce business ideas? Customized products always make for unique ecommerce business ideas. Think customized pet collars or bowls, for example. Niche subscription boxes can also be a unique idea, depending on what you choose to sell. Is it difficult to start an eCommerce business? Starting an eCommerce business is relatively accessible thanks to tools like website builders and online marketplaces, but it comes with challenges. You’ll need to decide on a niche, set up a professional site and develop marketing strategies to stand out in a crowded market. While there’s a learning curve, careful planning and persistence make these hurdles manageable. How long after starting an eCommerce business will I be profitable? Profitability depends on factors like your niche, pricing and marketing efforts, but it typically takes several months to a year. Early stages involve upfront investments in your website, operations and marketing, which may delay profits. With efficient cost management and consistent customer growth, you can expedite this timeline.

Web-safe fonts are fonts widely supported across various operating systems and browsers. Important for consistent and reliable display, they make sure a website appears as intended on different devices. Common examples include Arial, Helvetica and Times New Roman, minimizing the risk of font rendering issues, such as slower website load times and enhancing the site's accessibility and usability. Hear me out: selecting fonts is one of the most important decisions you make when designing a website . As a Wix Partner with a track record of building accessible websites, I’ve seen how the fonts you choose to display on your website not only affects your site’s aesthetic, but also its functionality. It has the power to impact the speed, stability and accessibility of your site. In this article, I’ll explain what fonts are considered web-safe, why these fonts and typography are important and how to add them to a website. What are web-safe fonts? What are the different types of web-safe fonts? 8 web-safe serif fonts 11 web-safe, sans-serif fonts 4 web-safe monospace fonts 5 web-safe fantasy fonts 2 web-safe cursive fonts What are font stacks? How to add web-safe fonts to a Wix website What are web-safe fonts? A web-safe font is one that is pre-installed on most browsers and operating systems. This increases the likelihood that the content will look the same for all users. Alternatively, when you feature a web font (a.k.a. a non-web-safe font) that hasn’t been installed on a user’s operating system, the system will either download the font or substitute it with one from the same generic font family. This difference makes web-safe fonts useful for several reasons: Consistency : Featuring web-safe fonts on a site ensures that its typography remains consistent and legible, regardless of the operating system that a visitor uses to access it. Accessibility : Because web-safe fonts are designed specifically for screen display and readability at smaller font sizes, they are a tenet of website accessibility . Faster page load times : When a website uses web-safe fonts, the user's device does not have to download any additional font files, which can result in faster page load times. This is particularly important for users with slower internet connections or older devices, but featuring a font that isn’t widely available can slow down even the fastest computers. One test revealed that a webpage took 155 times longer to load when it featured a web-safe font than when it didn’t. What are the different types of web-safe fonts? Like all other types of fonts, web-safe fonts are categorized according to their generic font families. A generic font family is a category or classification of fonts that share common characteristics or design elements. There are five generic font families: serif, sans-serif, monospace, cursive and fantasy. In most cases, I don’t feature more than two generic font families on a website. My font pairings tend to use sans-serif fonts for copy text, as they tend to be the easiest to read in smaller sizes (see easiest fonts to read ). Sometimes, I simplify the design even further by only using variations of the same font family. My website , for example, only features variations from the Ubuntu font family. 30 web-safe fonts Bodoni Poster Linotype Didot American Typewriter Georgia Times New Roman EB Garamond Rockwell Palatino Helvetica Arial Segoe Ui Trebuchet MS Verdana Century Gothic Tahoma DejaVu Sans Calibri Candara Lucida Sans Unicode Andalé Mono Monaco Lucida Console Courier New Luminari Trattatello Copperplate Playbill Papyrus Brush Script Bradley Hand 8 web-safe serif fonts With their respectable appearance, serif fonts are prevalent in print media. The serifs (or flourishes at the end of each letter) that give this font style its unique silhouette explain its popularity. These fonts are often described as traditional, reliable, elegant and sophisticated. Serif fonts can become difficult to read at smaller sizes, so they’re most effective when displayed in size 12 or larger. 01. Bodoni Poster Italian typographer Giambattista Bodoni designed the original Bodoni font in 1798, so the high-contrast font is timeless. When the Linotype studio released Bodoni Poster in 1929, it was often used in advertisements in posters. The font gained even more prevalence when Nirvana used the compressed style of the font for its band logo . Its weight makes Bodoni Poster a good choice for site titles and branding. A geometric sans-serif copy text would complement the chunky font nicely. Bodoni Poster is available in the Wix font library , but you must acquire a license for commercial usage. 02. Linotype Didot As a modern take on the historic Didot font, Linotype Didot maintains the neoclassical serifs while creating even greater disparity between the thin and thick strokes. With unique features like a dip at the top of the t and the bulbous terminals, this serif font emanates luxury and creativity. Indeed, Vogue has used a Didot style for its logo since the fifties. Because of the disproportionality of this font, it’s not a great choice for body text. Save it for headings, titles and branding. 03. American Typewriter Unlike most of the fonts that typewriters employ, the American Typewriter font has proportional kerning , meaning that the spacing is proportional to the character. Popularly used in the I♥NY logo , American Typewriter lends a retro vibe to text. Lighter styles of the slab-serif typeface are legible in small fonts, so it’s suitable for copy text. 04. Georgia Designed specifically for screen reading, the Georgia typeface is useful in both small and large sizes. As for its impact, the font exudes a friendly familiarity that will put your site visitors at ease. 05. Times New Roman Monotype studio designed Times New Roman in 1931 to make newspapers more legible. As the default font for many operating systems, it’s highly readable in all sizes and styles. 06. EB Garamond EB Garamond is a revived version of the original sixteenth-century typeface. It’s an open-source font, so you can incorporate it in commercial projects without purchasing a license. Highly readable, it’s suitable for a variety of applications, including dense blocks of text. Its spaciousness and lack of harsh angles give EB Garamond a refined appearance. Because of its age, the font could be a good fit for historical or traditional content. 07. Rockwell Rockwell is a geometric slab-serif font with a monolinear design, meaning that the stroke is the same thickness throughout. Its thickness and lack of curves give it a sense of strength that can be especially useful in industrial contexts. That said, those same qualities make it less readable in smaller sizes or in low-contrast environments. Save this font for circumstances that accommodate larger-sized fonts. 08. Palatino German typeface designer Hermann Zapf based the design of Palatino on the handwriting of Italian Renaissance masters. He drew the letters with a quill pen, which accounts for the peculiar shape of the letters. Palatino is an old, traditional font that is widely used for both main text and titles. 11 web-safe, sans-serif fonts Sans-serif fonts don’t have flourishes at the ends of each stroke, so they’re more modern and clear than serif fonts. Such fonts can be useful in digital contexts. Sans-serif fonts are more readable than serif fonts for everyone, including children and people with low-vision or dyslexia. They also evoke less of an emotional response than other fonts. Therefore, they’re useful for sites with lots of copy or those that discuss substantive topics. 01. Helvetica As one of the most commonly used fonts on the internet, Helvetica is a simple yet versatile typeface that comes in dozens of different styles. It’s a modern, undecorated sans-serif made of even strokes that give it a strict, solid appearance. Helvetica is the default font for Apple devices and it’s used in many corporate logos. Despite such ubiquity, it feels fresh in just about any context. 02. Arial Inspired by Helvetica, Arial is a similarly versatile font, though with a slightly more sober character. It’s more narrow—both in character width and spacing—than its predecessor, and it was designed to look better in small sizes. If your priority is efficiency and readability, you can’t go wrong with Arial. That said, Helvetica would be a better choice for more design-oriented pursuits. 03. Segoe Ui Segoe Ui is clean yet approachable. You might recognize it from Microsoft’s branding. The roomy kerning and clean lines make this humanist sans-serif font oddly refreshing. 04. Trebuchet MS Vincent Connare designed Trebuchet MS for Microsoft in 1996 with the intention of developing a font that would display well on screens. The designer took inspiration from U.S. highway signage as well as sans-serif fonts, such as Gill Sans and Frutiger. Thanks to the subtle curves at stroke intersections, the open counters (which means there’s more negative space between characters), the large x-height and the bold weight, the font manages to be both readable in dense paragraphs and notable in headings. 05. Verdana With its wide line spacing, large x-height and loosely set characters, Verdana is one of the most readable fonts available. British type designer Matthew Carter designed Verdana so that commonly confused characters, such as the uppercase i and lowercase l, are easy to distinguish. 06. Century Gothic Century Gothic is a geometric digital font released by Monotype Imaging in 1991. Century Gothic is a light, airy font with clean and sharp finishing strokes and very well–designed italics. It was designed for use with large fonts, mostly in the headlines. Therefore, it has a fairly pure geometric shape, closely related to the circle and the square. 07. Tahoma Microsoft released Tahoma (another Matthew Carter font) in 1994. It has narrowed characters, small intra-letter gaps and a full set of Unicode symbols. Tahoma is most often found in macOS and Windows, and is commonly used as an alternative to the Arial font. The main advantage of the Tahoma font is that it is easy to read in any kind of pin. 08. DejaVu Sans DejaVu Sans was created as part of the DejaVu font project, which aims to provide a set of fonts that cover as many languages, styles and weights as possible. The font is known for its excellent legibility on screen and in print. It is a popular choice for user interfaces, web pages and documents that require a clean and easy-to-read font. 09. Calibri Dutch designer Lucas de Groot designed the Calibri font family for Microsoft. It features roundish strokes and lots of circular elements that make it readable in small sizes. In 2004, de Groot won a typeface design award from the Type Directors Club for the font family. Three years later, Microsoft made Calibri its default font . 10. Candara Candara was designed by typeface designer Gary Munch in 2006. This typeface was licensed under the name of Microsoft. It is distinguished by unique end elements (in q letters for instance) as well as slightly uneven and curved vertical strokes. Due to the small curvature of the strokes, there is a significant reduction in readability in small pins. When used in headlines (larger than 12-point), this font can enliven the text quite well. In general, Candara is suitable for blogs or youth communities, but its quirky personality may make it inappropriate for business purposes. 11. Lucida Sans Unicode Lucida Sans Unicode has plump lines and rounded letterforms. It supports a wide range of scripts, making it useful for international applications. The Lucida font family is one of the most extensive, making it easy to pair Lucida Sans Unicode with others. 4 monospace web-safe fonts A monospace font, also known as a fixed-width font, is a type of font in which every character occupies the same amount of horizontal space, regardless of the character’s width or shape. These fonts are often used for computer programming, coding and technical documents. Because of that association, these fonts project a sense of order, precision and professionalism. Learn more: Professional fonts 01. Andalé Mono Andalé Mono's modern design, legibility, availability and character set make it a popular choice for technical and coding applications, as well as for tabular data and spreadsheets. It has a clean, modern look, and is designed to be highly legible even in small sizes. 02. Monaco Monaco is a monospaced sans-serif typeface created by American typeface designers Susan Kare and Kris Holmes. It was originally created for Apple's Macintosh operating system and has since become popular among developers and designers. The font features clear, legible characters with distinct punctuation marks, making it an excellent choice for digital publications and websites. It is often used in the design of logos and other graphics. 03. Lucida Console Lucida Console is a monospaced typeface that was designed by Kris Holmes and Charles Bigelow in 1985. It is a part of the larger Lucida font family, which was designed to be highly readable on both computer screens and in print. Lucida Console has a clean, modern appearance with a slightly condensed and upright letterform. The font is often used in situations where legibility is important, such as for captions and small blocks of text. 04. Courier New Courier New was designed by Howard "Bud" Kettler and released by IBM in 1955 for use on typewriters. It was later adapted for use as a computer font and has become a popular choice for coding and programming due to its fixed-width characters and clear, easy-to-read appearance. Courier New is often used in legal documents and other applications where a clear and legible typeface is necessary. 5 web-safe fantasy fonts Fantasy fonts are decorative and often whimsical, so designers often use them to draw in a user’s attention. They are the most dynamic of the font families and are therefore most suited for creative contexts. Fantasy fonts are capable of reflecting historical epochs, styles, design trends and cultural traditions. Because fantasy fonts rarely have much staying power, there aren’t many web-safe fantasy fonts. I don't recommend using fantasy fonts unless you are very confident in your design skills. 01. Luminari Luminari is characterized by its high contrast between thick and thin strokes, its elegant curves and serifs, and its overall sense of harmony and balance. The typeface has a classic, timeless quality that makes it well-suited for use in a wide range of contexts, from branding to book design. 02. Trattatello Trattatello is best suited for use in headlines, titles and other display applications that require a strong, attention-grabbing font. Trattatello is a popular choice among designers who want to add a touch of elegance and sophistication to their designs. 03. Copperplate Copperplate imitates a nineteenth-century engravings typeface. The font is characterized by its thin, uniform strokes, which contrast nicely against its thick downstrokes. It has a classic and elegant look, which makes it popular for use in projects that require a traditional and sophisticated appearance. The Copperplate font is often used in combination with other fonts for contrast or as a highlight, such as in headings, titles or logos. 04. Playbill The Playbill typeface is a distinctive font that is commonly used in theater-related design. It is a fantasy font with thick strokes and bold lines, giving it a strong and commanding presence. The Playbill font has a timeless quality that makes it a classic choice for theatrical design, and it continues to be widely used today. 05. Papyrus Inspired by ancient Egyptian hieroglyphics, Papyrus font exudes an old-world flair. Its uneven lines and irregular letterforms make it look organic. This typeface has a number of unique features, including uneven curves, high horizontal strokes in the capitals and rough edges. 2 cursive web-safe fonts Cursive fonts are creative in nature. They have a flowing, connected style that evokes individuality and creativity. Cursive fonts are difficult to read in smaller fonts, so they’re more useful in headings and decorative text than copy. 01. Brush Script Brush Script is a cursive font that mimics the appearance of calligraphy. Because of its elegant, flowing appearance, it’s popular for informal applications. 02. Bradley Hand Bradley Hand is a casual script typeface with an irregular baseline and varying stroke weights to simulate the look of natural handwriting, making it a great handwriting font in itself. The typeface has been widely used in print and digital media, particularly for personal communications and creative projects that aim to convey a sense of informality or playfulness. Bradley Hand is available in multiple weights and styles, including regular, bold, italic and condensed. What are font stacks? Although web-safe fonts are widely available, there aren’t any fonts that are guaranteed to work on all operating systems. That’s where font stacks come in handy. A font stack provides operating systems with fallback display options if the primary font isn’t available. By coding font stacks into websites, designers can provide a hierarchy of font choices that will display consistently and legibly across a wide range of devices and platforms. With font stacks, you can feature web fonts on your website, then code a web-safe alternative into every element’s font stack. This strategy allows you to be creative with your typography without sacrificing the integrity of your site. How to add web-safe fonts to a Wix website When creating a Wix website, I always start by selecting a text theme in the site design panel. This ensures that my font usage is consistent throughout my website. It also makes it much easier to choose different fonts down the line, because I can simply change the text theme and the entire website will automatically update to reflect the change. Wix’s font library comes with a wide variety of pre-installed fonts, several of which are web-safe fonts. Of the 30 web-safe fonts we’ve discussed, these are the ones that are pre-installed in the Wix Font Library. Bodoni Poster Linotype Didot American Typewriter Georgia Times New Roman Garamond Palatino Type Helvetica Arial Verdana Tahoma Lucida Sans Unicode Lucida Console Courier New You can also add fonts to Wix if the web-safe options you were looking for aren’t available. For example, if I wanted to feature Rockwell on a site, I would simply open the text theme in the site design panel, select the text style I wanted to change, then hit “Upload Fonts” in the right-hand corner of the font dropdown menu. There are a few things you need to consider before finalizing your website typography choices. In addition to considering the impact a font may have on site performance and accessibility , it’s also important to pay attention to its licensing restrictions. While some are free to use in all circumstances, you will have to purchase licenses that entitle commercial usage for others. Web safe fonts FAQ Web safe fonts and CSS With CSS, use web-safe fonts to ensure consistent display across platforms. Common choices include "Arial, Helvetica, sans-serif" for sans-serif styles and "Times New Roman, Times, serif" for serif styles. Implement a fallback list to maximize compatibility, like "font-family: Arial, Helvetica, sans-serif;". This minimizes the risk of font substitution, enhancing the website's readability and design integrity on various browsers and devices. Web safe fonts and HTML In HTML, ensure cross-platform compatibility by using web-safe fonts in the "font-family" property. Common choices include sans-serif styles like Arial, Helvetica and serif styles like Times New Roman. Include a fallback list for broader support, such as "font-family: 'Arial', 'Helvetica', sans-serif;". This practice ensures a consistent and reliable presentation of text across different browsers and devices, promoting a seamless user experience. What are font families? Font families in typography refer to a group of related fonts sharing a common design theme. They include variations like regular, bold, italic and others. Examples are Arial and Times New Roman. Using font families in web design ensures a cohesive visual style, providing flexibility in choosing different styles and weights to suit various elements within a document or webpage. What is the most web friendly font? Arial is one of the most web-friendly fonts, thanks to its wide availability across devices and browsers. It’s clean, easy to read and loads quickly without needing external files. Verdana and Georgia are also great options, especially for body text, offering readability and reliability across platforms.

Start generating business ideas with the Wix Business Launcher →  You want to make money—but what should you sell? Not everyone kicks things off with a great business idea  or a big budget. Maybe you’ve got a hobby, a skill or a few items collecting dust. Here’s the good news: you don’t need a lot to get started. From testing a side hustle  to building a home business  or exploring hobbies that make money , there are plenty of budget-friendly ways to start selling and see what works for you. This guide is packed with practical ideas and profitable products to sell, complete with real examples of what works and why. You'll find suggestions for every goal—making quick cash, building a steady income or even starting a business  from scratch. From selling digital downloads to turning upcycled items into profit, these options aren’t just interesting—they’re proven ways to start earning. Ready to start selling and making money? Create a website  now. Make sure your business idea is as strong as the name you choose. Use the Wix Business Launcher to explore various opportunities based on your skills and experience. Simply chat with AI to receive personalized business ideas. Then, get set up with a full market analysis, earning strategies and launch kit for each idea, so you can get started with confidence.  Things you can sell to make money Figuring out what to sell is a big part of the journey—and the options might surprise you. From items you can make or upcycle to digital products that don’t need inventory, there’s a whole world of opportunities out there. In this guide, we’ll cover products with real earning potential, like homemade treats, handmade crafts, resellable treasures, and digital downloads. Handmade & DIY products Candles Body scrubs and handmade soaps Bath bombs and milk baths Fragrance and essential oil blends Lip balm Natural cosmetics Headbands and hair accessories Jewelry Magnets and pins Keychains and phone charms Pacifier clips Art and prints 3D printed products Traditional handcrafted goods Subscription boxes Gift baskets and boxes Home decor Wood cutting boards DIY kits and mason jar crafts Holiday ornaments Pet supplies and accessories 01. Candles Candles are a popular and timeless item that people love to buy and use in their homes, especially with the growing interest in self-care. To get started, simply purchase bulk wax and scented oils. Online DIY tutorials teach beginners an easy way to start making candles with basic melt and pour methods that require no prior craft skills. Enhance your candles with essential oils for aromatherapy benefits that target market  niches seeking therapeutic qualities. Learn more: How to start a candle business . Tips: Focus on packaging : Design attractive packaging and a logo that reflects the qualities of your candles. Use recyclable materials for an added value proposition. Well-designed labels and high-quality photos will help your products stand out online. Safety first : Remind customers of safe candle usage with each purchase. Include warning labels and safety instructions to ensure proper use and to minimize liability. Market seasonally : Tailor your scents and marketing to seasonal trends; warm spice scents in the fall and fresh floral aromas in the spring. Limited edition holiday-themed candles often see a spike in sales. Learn  how to make your own logo  with the Wix logo maker . Be inspired by the beauty and wellness website templates . 02. Body scrubs and handmade soaps Spas and beauty enthusiasts often look for natural, organic and chemical-free products. Explore various recipes that use ingredients like sugar, salt, coffee grounds, honey and essential oils to make products that customers can use in the shower or bath for a pampering session. Get creative with scents and dyes to create personalized DIY products for specific markets. Tips: Choose high-quality Ingredients : Invest in high-quality ingredients that are safe for the skin and provide added benefits, such as anti-aging or moisturizing properties. Create eye-catching packaging : Use eco-friendly materials  like glass jars or paper wrapping to add value to your products. Wix examples to be inspired from: The Tattered Goat 03. Bath bombs and milk baths Bath bombs and milk baths are popular bath items that provide a luxurious and relaxing experience. These niche products  can be created with simple ingredients like citric acid, baking soda, cornstarch, essential oils and dried flowers or herbs for added visual appeal. Present customers with a range of scents and colors to choose from, allowing them to create custom orders for special occasions such as bridal showers or baby showers. Tips: Include instructions : Make sure to include instructions for use with each bath bomb or milk bath. This will help customers have the best experience and prevent any accidents. Maintain a lean inventory : Fresher bath bombs fizz more and keep an eye on the expiration of natural ingredients in milk baths. Wix examples to be inspired from: Butter Barn Farm , The Bombi Studio 04. Fragrance and essential oil blends Perfume usually appeals to everyone, regardless of gender or age. Create customized scents or personalized blends for customers to choose from. Provide a range of sizes and packaging options like roll-on bottles, sprays or diffusers. You might even try infusing CDB into your natural blends or products, you can learn how to sell cbd online to make sure you get it right. Collaborate with local businesses such as spas or boutiques to feature and sell your blends. Tips: Use high-quality oils : Invest in high-quality fragrance and essential oils that will create long-lasting scents for your customers. Educate customers on benefits : Essential oils have various therapeutic benefits, educate your customers on the uses and benefits of each oil to help them pick the right blend for their needs. Expand your line : Team up with a private label  manufacturer to expand your range to include creams, soaps and other body care products. Wix examples to be inspired from: Peachy Keen Perfume 05. Lip balm Lip balm is a small and easy product to make with endless flavor options. Lip balms only require beeswax, coconut oil, vitamin E and a microwave. Market them as a natural alternative to commercial lip balms that often contain chemicals or artificial flavors. Add trendy and unusual flavors like pumpkin spice, matcha green tea or strawberry cheesecake to appeal to different customer demographics. Tips: Offer variety packs :  Package variety packs of different lip balm flavors and them in cute gift sets. This can be a great option for customers looking for gifts or wanting to try out multiple flavors. Partner with beauty influencers : Collaborate with beauty influencers on social media to showcase your lip balm products and reach a larger audience. Wix examples to be inspired from: ToriTLips , CocoLuxé Lip Care 06. Natural cosmetics Natural cosmetics are increasingly popular as customers become more conscious of the ingredients they put on their skin with the clean beauty movement. Create a line of natural makeup products using quality ingredients like mineral powders, plant-based oils and natural coloring agents. Offer customizable options for foundations, eyeshadows and lip shades to cater to individual skin tones and preferences. Collaborate with local beauty bloggers or influencers to showcase your products and reach a wider audience. Explore more beauty business ideas . Tips: Offer refillable packaging : Refillable packaging options promote sustainability and reduce waste. Highlight ethical practices : With natural cosmetics, ethical practices are important. Highlight any fair-trade or cruelty-free practices in your marketing to appeal to conscious consumers. Avoid spoilage : Beauty products, including natural cosmetics, have a limited shelf life. Essential oils and organic ingredients can degrade over time, from exposure to light and heat. 07. Headbands and hair accessories Headbands and hair accessories are versatile fashion items that can enhance any outfit or hairstyle. You'll find many tutorials online and some don't even require sewing. Create custom designs using materials like ribbons, lace, beads or feathers to make eye-catching pieces. Partner with hairstylists or salons to showcase your creations and offer them as accessories for their clients. Tips: Stay on top of seasonal trends : Create designs that align with seasonal trends, such as floral headbands for spring or sparkly hair clips for the holiday season. Offer Bridal Packages : Partner with wedding planners or offer bridal packages that include matching headbands and hair accessories for the bride, bridesmaids and flower girls. Wix examples to be inspired from: Holy Headbands , Rae's Headband Co. 08. Jewelry Jewelry is a classic fashion accessory that can come in various forms, from simple beaded necklaces to intricate silversmithing. The key to success lies in building a strong brand and showcasing excellent craftsmanship. Explore materials like beads, wire, metal or resin to create a diverse range of jewelry pieces such as necklaces, bracelets and earrings. Utilize clear resin to craft photo-based jewelry, allowing customers to transform their favorite images into cherished pieces. Collaborate with local boutiques or showcase your creations at craft fairs and markets. Learn more: How to start a jewelry business . Tips: Source quality materials : Invest in quality materials to ensure the durability and longevity of your jewelry pieces, creating a loyal customer base. Offer customization options : Allow customers to customize their jewelry pieces, such as choosing specific gemstones or adding initials, to meet their preferences. Be inspired by the jewelry and accessories website templates . 09. Magnets and pins Magnets and pins are versatile products that can be crafted from materials like clay, resin, wood or enamel.  The accessory trend continues with teens styling their clothes and backpacks with pins, while adults use them to commemorate special moments. Magnets are an easy way to bring charm to a kitchen and keep reminders of important events handy. Tips: Offer personalization options : Allow customers to personalize for special occasions like weddings or birthdays, where they can add personal messages or names to the products. Research manufacturers:  When making enamel pins, you typically collaborate with a manufacturer, leaving the creative aspect to you. 10. Keychains and phone charms Keychains and phone charms are small yet effective ways to add a personal touch to daily items. Create designs using materials like polymer clay, acrylic paint or resin to make playful and eye-catching pieces that can be sold as gifts or souvenirs. Design products that cater to different interests such as animals, food or pop culture to appeal to a wider audience. Tips: Offer personalization options : Allow customers to personalize their items by adding names or initials. This can be a great option for gifts or special occasions. Explore seasonal themes : Create designs that align with seasonal themes, such as holiday-themed keychains or summer-inspired phone charms, to stay relevant and attract shoppers year-round.  Wix examples to be inspired from: Self Defense Keychain | Mak Safety , School Keychains 11. Pacifier clips Pacifier clips are a trendy accessory for parents with little ones that can be both practical and stylish. Use materials like fabric, beads or wooden shapes to create special designs that appeal to both babies and parents alike. Create designs that can also double as teething toys or sensory items for babies. Offer customized pacifier clips with the baby's name or initials, creating a thoughtful gift option for parents.  Tips: Ensure safety : When creating pacifier clips, it is crucial to ensure they are safe for babies and meet safety standards. Use materials that are non-toxic and secure the clip tightly to prevent any accidents. Offer neutral designs : Gender-neutral designs cater to parents who prefer not to conform to traditional gender roles or are awaiting their baby's gender reveal. Wix example to be inspired from: MY LIL KEEPERS 12. Art and prints Artists now have more opportunities to sell their work with the growth of online marketplaces  and social media. Whether it's paintings, digital printables, photography prints, sculpture or textile art, all can be sold online. Create an online portfolio  to showcase your art and attract potential buyers. Collaborate with local printing companies for quality reproductions or learn to print at home. Get inspiration from these portfolio websites  and explore more art business ideas  to monetize your art. Tips: Host virtual art shows : Host a virtual art show to showcase your work and interact with viewers from the comfort of your own home. Create limited editions : These create a sense of exclusivity and encourage customers to purchase before they're gone. Reproduce your art : Formats like prints, cards, t-shirts and mugs can be made with a print on demand service or license your work to other eCommerce brands. Creating and selling custom products has never been easier. With Wix’s on demand printing , powered by Printful, you can design and launch personalized apparel, accessories, home goods and more—made to suit any style, niche or need. No extra tools, no complex setup. Just pick a product, upload your design and start selling—all from your Wix dashboard. With seamless Printful integration, you get a streamlined way to build, brand and sell—without ever leaving Wix. Be inspired by the arts and crafts website templates . 13. 3D printed products If you have access to a 3D printer, you can create and sell unique products that shoppers won't find anywhere else. These can range from small trinkets and home decor to custom-made jewelry and tech accessories. Experiment with different materials and designs to stand out in the market. Offer customization options to create distinctive items. Wix examples to be inspired from: 3DREW , 3D Printz 14. Traditional handcrafted goods Handmade and artisanal goods are gaining popularity as people seek unique and authentic craftsmanship instead of mass produced products.  With a resurgence of interest in traditional crafts like pottery, woodworking and weaving, individuals with these skills have a great opportunity to showcase their creations online. By providing customization options and offering limited edition pieces, artisans can not only attract a higher price point but also create a more exclusive and personalized experience for their consumers.  Tips: Collaborate with interior designers : Collaborate with interior designers to have your handcrafted goods featured in their projects. Partner with ethical companies : Partner with ethical companies that value sustainability and fair trade to sell your handcrafted goods, aligning with their values and reaching a more conscious shopper base. Be inspired by the arts and crafts website templates . 15. Subscription boxes Subscription boxes have become a popular trend when it comes to things to make and sell, offering customers a curated selection of products delivered to their doorstep on a regular basis. By selling subscriptions , you can tap into this market and provide shoppers with an exciting and convenient way to discover new products. Since subscription boxes are usually packed all at once each month, the shipping process is simple.  Learn more: How to start a subscription box business. Tips: Offer themed boxes : Offer subscription boxes with a different theme each month, catering to various interests and seasons. Include exclusive items : Include exclusive items in your subscription boxes that can only be found through your service, creating a sense of exclusivity and value for purchasers. 16. Gift baskets and boxes Gift baskets are a classic and versatile gift option that can be tailored to any occasion or recipient. Assemble your own curated gift baskets using products from various brands or create handmade items to include. Offer customization options for customers to add a personal touch, such as including a handwritten note or choosing specific items for the basket.  Tips: Curate themed baskets : Create themed gift baskets for different occasions, such as holidays, birthdays or weddings. Partner with corporate clients : Partner with corporate clients to offer customized gift basket options for their employees or clients, providing a unique and thoughtful gifting solution. Wix examples to be inspired from: Gallo Goodie Baskets 17. Home decor With the rise in popularity of home renovation and interior design shows, there's a growing interest in stylized home decor. There are many types of home decor like pillows, blankets, picture frames, artificial plants, planters, coasters and towels. Find a niche that you are interested in and specialize in that type of decor. Offer customization for a personal touch and let shoppers choose colors or materials for a personalized experience. Tips: Collaborate with home influencers : Collaborate with home influencers on social media to showcase your products in real-life settings. Create tutorials : Create tutorials or DIY projects using your home decor items to provide customers with ideas and inspire them to make a purchase. Wix examples to be inspired from: Kessymee Home & Decor , My Home Decor 18. Wood cutting boards Wood cutting boards are not only functional but can also be a beautiful addition to any kitchen. With the rise of interest in cheese boards and charcuterie boards, there's an opportunity for individuals with woodworking skills to create and sell customized wood cutting boards. Offer different wood types, designs and personalization options to cater to various preferences.  Tips: Partner with gourmet food companies : Partner with gourmet food companies or local farmers' markets to have your cutting boards featured alongside their products, providing a curated and complementary pairing. Collaborate with chefs or cooking influencers : Collaborate with chefs or cooking influencers to showcase your cutting boards in use and reach a wider audience interested in food and kitchen products. Wix examples to be inspired from: 1927 Wood Studio , Artisan Woodworking 19. DIY kits and mason jar crafts DIY kits have become a popular activity for both adults and children, offering the satisfaction of creating something from scratch. As an artisan, you can create your own DIY kits using your handcrafted goods or materials. This not only provides a fun experience but also promotes your products in a creative way. Offer different levels of difficulty for various skill levels and include instructions or tutorial videos to guide buyers through the process. Tips: Create seasonal crafts : Create seasonal mason jar crafts for different holidays or seasons, providing a timely and relevant option. Partner with event planners : Partner with event planners for weddings, parties or corporate events to provide customized mason jar crafts as favors or decorations. Check out other wedding business ideas  that might be relevant.  Host workshops : Host workshops or events where buyers can purchase and create your DIY kits in a group setting, providing a social and fun experience while promoting your products.  Wix examples to be inspired from: 3d circuitry 20. Holiday ornaments Holiday ornaments make a thoughtful gift, especially during the festive season. Many families enjoy the tradition of getting new decor each year. Hand-crafted items show care and can be reused annually.  You can craft unique ornaments using wood, metal or glass. Offer customization like names or special dates for creating a one-of-a-kind keepsake for them to treasure. Collaborate with businesses or local shops to feature and sell your ornaments for the holidays. Tips: Create limited edition ornaments : Create limited edition holiday ornaments each year or for special occasions, creating a sense of exclusivity and urgency. Offer gift wrapping services : Offer gift wrapping services for your ornaments, providing convenience for customers and an added touch of professionalism.  Wix examples to be inspired from: Sues Holiday Creations , Ornaments Personalized 21. Pet supplies and accessories Pet owners are always looking for distinctive and high-quality products for their beloved furry friends. Create handmade pet supplies and accessories such as beds, toys, collars, leashes, clothing, travel bags and treats. Offer customization options like monograms or personalized embroidery to cater to different personalities. Partner with local pet stores or dog groomers to feature and sell your products or collaborate with pet influencers on social media to showcase your items. Tips: Ensure product safety:  If you’re making and selling dog treats or toys—basically, anything that can be ingested—be sure to do your research that the ingredients are safe for pets. Create seasonal collections : Create seasonal collections for pets, such as holiday-themed clothing or accessories, to cater to pet owners' demand for festive items.  Host pet-friendly events : Host events that are pet-friendly, such as a dog fashion show or a puppy playdate, where pet-owners can purchase and showcase your products in action. Be inspired by the pets and animals website templates . Personalized & custom items Tote bags Printed merchandise Clothing Stickers and decals Phone cases Notebooks or journals 23. Tote bags As plastic bag use declines, tote bags are stepping up as a popular eco-friendly alternative with endless creative potential. You can design them in so many ways—upload your artwork to a dropshipping platform or handcraft your own using screen printing, embroidery or iron-on transfers. If you know your way around a sewing machine, you can take it up a notch by making totes from scratch with materials like denim, canvas or reclaimed fabrics. It’s a great way to create something unique and add extra value. Learn more about what is dropshipping  and how to start a dropshipping business . Then explore these dropshipping business ideas . Tips: Use sustainable materials : Use eco-friendly products  such as organic cotton or recycled fabric for your tote bags to appeal to environmentally-conscious consumers. Offer art reproductions : Totes are perfect canvases for art. If your original art is too expensive for most of your fans, selling totes provides an affordable way for them to own a wearable reproduction of your work. Be inspired by the jewelry and accessories website templates . 24. Printed merchandise Create attractive designs for a specific niche and find a supplier to produce them. Partner with on demand printing  companies or eCommerce dropshipping  platforms to avoid the hassle of inventory management and shipping. Allow purchasers to customize their merchandise with their name or initials, making it more personal and appealing. Want a more personalized touch? Learn screen printing to craft your designs at home or in a studio. Learn more: How to make money from home , best ecommerce platforms Tips: Supplement an existing brand : T-shirts and printed merch can supplement an existing business with additional revenue streams. Create limited editions : Offer limited edition prints or designs to create a sense of exclusivity and encourage customers to purchase before they're gone. 25. Clothing Socks, mittens, hats and scarves aren’t just practical—they’re a way to express personality. Adding embroidered initials, custom colors or themed sets like couples or seasonal bundles makes these pieces extra special and perfect for gifts. Hand-knit, crocheted, felted or embroidered to order, they become one-of-a-kind creations customers can’t find anywhere else. Matching sets and thoughtful details give your accessories a polished, high-quality feel that shoppers are happy to pay a little extra for. Explore more clothing business ideas  and kidswear business ideas . Next, learn how to start a clothing line . Tips: Create seasonal collections : Offer seasonal designs for winter accessories such as Christmas-themed socks or Valentine's Day hats to stay relevant and attract buyers during peak seasons. Offer children's sizes : Smaller sizes for children cater to a wider audience and provide options for parents looking for specialized accessories for their kids. Use sustainable materials : Use sustainable materials like bamboo yarn, organic cotton or recycled fabric to appeal to environmentally-conscious consumers. This can also be a unique selling point for your brand. 26. Stickers and decals Stickers and decals are trending products  for personalizing items such as laptops, water bottles, cars and phone cases. Create your own unique stickers and decals using different mediums such as digital illustrations, hand-drawn designs or calligraphy. Offer a wide range of designs to cater to various interests and styles. Partner with lifestyle or stationary stores to feature and sell your stickers or collaborate with influencers on social media to showcase your designs. Tips: Utilize popular trends : Keep up-to-date with current trends and create sticker designs that are relevant and in-demand. Collaborate with subscription boxes : Collaborate with subscription boxes focused on stationery or lifestyle products to have your stickers included in their monthly packages, reaching a wider audience. Wix examples to be inspired from: Dory's D 27. Phone cases Phone cases are a fun, creative way for people to show off their style—which makes them perfect for personalized selling. Add a custom touch with names, initials, zodiac signs or favorite quotes. Want to offer something extra special? Try hand-painted cases, unique collages or textures like glitter resin, leather or pressed flowers. Print-on-demand services let you sell your designs without keeping inventory while handmade cases can command higher prices as one-of-a-kind pieces. The demand is always there and personalized cases turn a practical item into a favorite gift or daily must-have. 28. Notebooks or journals Offer personalized covers featuring names, quotes or unique artwork with vinyl decals, foil stamping or laser engraving. For a handmade touch, bind journals with materials like fabric, leather or recycled paper to make them truly special. Inside, design layouts tailored to specific interests—think daily planners, gratitude journals, recipe logs or fitness trackers. Create digital versions as printable PDFs or interactive GoodNotes files to reach more customers. Pair journals with matching pens, stickers or bookmarks to boost sales, or offer refillable covers to keep customers coming back. Digital products to sell online Digital products to sell online are one of the best passive income ideas , as it’s a business to start with little money  and there is no need for physical inventory. They can be sold countless times in any quantity and can become one of the types of businesses that run themselves . Printables DIY tutorials and online courses Software programs and applications Stock photos eBooks and audiobooks Music and sound effects AI-generated products 29. Printables With zero inventory and low startup costs, printables are perfect for creatives, organizers or anyone with a helpful idea. Here are some of the most profitable types to make and sell: Planners and productivity tools    You can create daily or weekly planners, budget trackers, habit logs, meal planners or wellness templates. Customize them with unique themes or aesthetics and bundle a few together to offer even more value. Home and wall décor Great for quick room updates or meaningful gifts. If you're into design, try creating minimalist quotes, botanical pieces, nursery prints or seasonal decorations. Once you've made a few, you can easily tweak the same designs with new colors or sizes to keep them fresh. Educational printables for kids Try creating tracing sheets, math games, phonics flashcards, coloring pages or reward charts. They're easy to make using bold fonts and fun clipart and you can bundle them into themed activity sets for added value. Event and celebration templates Perfect for birthdays, weddings, baby showers and more, they make life easier. Create invitations, games, seating charts, signs or thank-you cards with popular themes and trends in mind. Adding editable files is always a win. Small business tools Printables like order forms, thank-you cards, product tags, content calendars or pop-up checklists are super handy. They’re perfect for Etsy sellers, market vendors and anyone running a small shop. Tips: Give freebies : Attract consumers by offering free digital products as a sample of your work, with the option to purchase full versions for more options and features. Offer bundles : Bundle multiple digital products together to increase the value for buyers and encourage them to purchase more items at once. 30. DIY tutorials and online courses Share your expertise by creating DIY tutorials or online courses. Selling online courses doesn't require a big upfront investment, just your time. Cover topics from crafting and cooking to business and marketing strategies . These can range from short tutorials and how-to guides to comprehensive courses with video lectures, assignments and quizzes. The more detailed your course, the more you can charge. Offer different levels of access, such as free introductory courses and paid advanced courses with more in-depth information. Tips: Offer group discounts : Offer group discounts for families, friends or teams looking to learn together. This can also lead to more word-of-mouth marketing and potential future customers. Create bite sized clips:  Posting on platforms like TikTok help you build authority and grow an audience before you start selling content. Wix examples to be inspired from: WireArtists 31. Software programs and applications If you have coding skills, you might want to explore the option of developing and marketing software programs or applications. The software you create could cover a wide spectrum, including productivity tools, entertainment games, graphic design software or innovative mobile applications. Provide free trials or limited versions to enable prospective buyers to experience your product before committing to a purchase. Tips: Provide free updates : Provide regular updates for your software to fix bugs and add new features, keeping customers satisfied and potentially attracting new ones. Offer customization options : Allow buyers to customize their user experience with options such as colors, layouts or features for a more personalized product. 32. Stock photos With the increasing demand for visual content in social media, websites and marketing materials, there is a constant need for new and specific images. Whether you are a seasoned professional photographer or an amateur enthusiast armed with just a smartphone, you can monetize your photography online. Offer prints of your work or license your images on stock photo sites like Shutterstock , Getty Images  or Unsplash . Tips: Offer different license options : Offer different levels of licensing for your stock photos, such as personal use, commercial use or exclusive rights for a higher fee. Create themed collections : Create themed collections of your stock photos to cater to specific industries or niches, making it easier for businesses to find the perfect images for their needs. 33. eBooks and audiobooks If you have a talent for writing, create digital books that can be sold online. These are great things to make and sell for writers, both professional and just starting out alike. You can write about any topic or genre, from fiction and non-fiction to self-help and instructional guides. Add value by offering audiobook versions for those who prefer listening over reading. Tips: Offer exclusive content : Offer exclusive content, such as bonus chapters or behind-the-scenes insights, for customers who purchase your eBooks or audiobooks. Collaborate with narrators : Collaborate with professional narrators to bring your books to life in the form of audiobooks. This can attract a wider audience and boost sales. Host virtual book clubs : Host virtual book clubs where readers can discuss and interact with you as the author, creating a sense of community and loyalty. 34. Music and sound effects If you have a passion for music or sound design, you can create and sell digital music tracks or sound effects. These are highly sought after by content creators, video producers and game developers. Offer a variety of genres and moods to cater to different needs. You can sell singles if you don’t have enough material to compile a whole album. Tips: Collaborate with content creators : Collaborate with content creators and offer custom-made music or sound effects tailored to their specific projects. This can lead to ongoing partnerships and recurring income. Create sample packs : Create sample packs of your music or sound effects for shoppers to preview before making a purchase. 35. AI-generated products One of the fastest-growing ways to make money with AI is by turning AI-generated content into digital products. With the right tools, you can create art, writing, audio and branded content in minutes—then sell it as ready-to-use downloads, templates or custom files. AI-powered art and design:  Create wall prints, stickers, character designs or coloring pages with AI tools. Perfect for selling on Etsy, POD platforms or as custom orders. Writing prompts and tools:  Use AI to craft journaling prompts, story starters or content ideas for social media. Bundle them by themes like self-care, creativity or specific audiences. Audiobooks and voiceovers:  Turn your writing into audio with AI voice tools. Sell meditations, affirmations, podcast intros or audiobook versions of your content. Social media content packs:  Create ready-to-use caption templates, ad copy and content calendars for creators and small businesses. AI makes it easy to scale while keeping the tone consistent. Startup branding kits:  Offer AI-generated logos, business names, slogans or basic website copy to help entrepreneurs get started. Custom avatars and profile art:  Use AI to generate stylized avatars and unique profile pictures. Ideal for gamers, influencers or anyone building a personal brand. Homemade food Sweets and sauces Breads and baked goods Pickled or fermented goods Snacks and finger foods   Frozen meals or comfort food   Cultural or regional specialties 36. Sweets and sauces For food enthusiasts, nothing beats homemade food products. Offer customizable options such as hot sauce with varying spice levels or personalized labels for special occasions. Collaborate with local businesses like coffee shops or gift stores to present and sell your goods. Keep in mind that some products may require refrigeration or have a limited shelf life, potentially affecting your shipping capabilities. Explore more food business ideas . Tips: Ensure legal compliance :   Make sure to secure the necessary permits and licenses, and comply with food safety regulations including proper training and certification. Incorporate local ingredients : Use locally-sourced ingredients to appeal to consumers looking for custom and authentic products. Create variety packs : Offer variety packs for those who have a hard time choosing just one flavor. This also allows them to try different flavors without having to commit to a larger quantity of one kind. Offer seasonal flavors : Change up your flavors with the seasons, such as pumpkin spice in the fall or peppermint in the winter, to stay relevant and attract shoppers looking for seasonal treats. 37. Breads and baked goods   Sourdough, focaccia and soft pretzels are crowd favorites at farmers markets, pop-ups or through local delivery. Take it up a notch by offering herb toppings, cheese-stuffed options or gluten-free versions. Clear ingredient labels and serving ideas make it easy for customers to trust your quality and get inspired. Savory bakes like scones, muffins and garlic knots are versatile options that work for breakfast boxes, catering requests or midday snacks. They’re simple to make in small batches and freeze well to reduce waste. 38. Pickled or fermented goods Fermented and pickled foods are booming, loved for their bold flavors and gut-friendly perks. Think pickled onions, carrots or green beans infused with herbs, garlic or chili for a flavorful twist. Classics like kimchi and sauerkraut are great for customers looking for something fresh and health-focused beyond grocery store options. These products last longer, making them perfect for batch production or thoughtful gifts. Eye-catching jars and labels can grab attention especially when highlighting their handmade probiotic goodness. Try offering mini sample jars or flavor bundles to tempt shoppers and boost their cart size. 39. Snacks and finger foods  Homemade snacks like seasoned popcorn, roasted chickpeas or mixed nuts are affordable to make and offer high profit margins. You can easily mix things up with flavors like maple cinnamon, rosemary sea salt or spicy chili lime to appeal to a variety of tastes. Pack them in resealable bags and sell them as bundles or sample packs at events and markets. These snacks are perfect for impulse buys and give you plenty of room to get creative with branding. Highlight features like “clean ingredients,” “plant-based” or “high-protein” if they fit. They’re also simple to scale—start with a few basic recipes and tweak them to create a whole lineup of unique options. 40. Frozen meals or comfort food  Homemade frozen meals bring convenience and comfort to busy households, especially in tight-knit communities looking for ready-to-heat homemade dinners. Batch-cook crowd-pleasers like lasagna, soups, dumplings or empanadas and package them in freezer-friendly containers with simple reheating instructions. These meals work perfectly for weekly deliveries, local meal prep services or family-style preorders. Comfort foods are a hit during colder months and holidays when people crave hearty familiar dishes but don’t have the time to cook. Sell through neighborhood groups or social platforms to keep it simple if you're just starting out. Stick to fresh ingredients and bold comforting flavors—think dishes people love but rarely have time to make themselves. 41. Cultural or regional specialties  Cultural foods have a special appeal because they’re packed with meaning, nostalgia and unique flavors. Think tamales, pierogi, flatbreads or stuffed grape leaves—homemade versions always feel more authentic and satisfying than anything store-bought. These dishes are a hit with customers craving something handmade with care and full of tradition. Highlighting these as family-inspired recipes or regional specialties can connect with your audience in a way that feels personal. You can stand out even more with combo packs or holiday menus like Passover or Eid meals, celebrating culture through food. Just remember to follow local food safety guidelines, especially for meals with meat or dairy. Things to resell or upcycle Secondhand upcycling Car parts Old electronics Books and printed media 42. Secondhand upcycling Upcycling is a creative and sustainable way to repurpose secondhand items. Source pre-loved or vintage items such as clothing, furniture, home decor or accessories from thrift shops, garage sales or online marketplaces. Use your creativity and skills to transform these items into new and improved versions that customers will love. Learn more: How to sell vintage clothing online , How to sell furniture online Tips: Find unusual items : Look for unconventional items that can be upcycled into something new, such as old t-shirts into tote bags or a dresser into a bench. Market sustainability : Highlight the environmental benefits of purchasing secondhand and upcycled products in your marketing efforts to appeal to eco-conscious consumers.   43. Car parts Car enthusiasts are always looking for rare and customized parts and accessories to elevate their rides. Create handmade car accessories such as steering wheel covers, seat cushions, car organizers or keychains using different materials like leather, fabric or wood. Offer customization options like monograms or logos to cater to individual preferences. Collaborate with local car shows or dealerships to feature and sell your products or work with car influencers on social media to showcase your items. Read more on how to sell cart parts online . Tips: Research market trends : Research and keep up-to-date with the latest car styles and accessories to create products that are in demand. Utilize influencer marketing : Partner with popular car enthusiasts on social media to promote your products and reach a wider audience.  44. Old electronics Old electronics, such as vintage record players or cameras—or even old gaming consoles, hold sentimental value for many people. Use your technical skills and creativity to restore these items and give them a new life. Source old or broken electronic items from thrift shops, garage sales or online marketplaces and refurbish them into fully functional pieces. Collaborate with local antique stores or attend flea markets to showcase and sell your restored items. Tips: Focus on niche markets : Target specific niches, such as vintage camera collectors or music enthusiasts, to find a dedicated customer base for your restored electronics. Offer customization : Allow customers to customize their restoration orders by choosing different materials, colors or features to make each piece individual.    45. Books and printed media Used books, magazines and vintage printed materials are hidden gems at garage sales and thrift stores, often overlooked but full of resale potential. First editions, out-of-print titles, cookbooks, textbooks and hobby books like woodworking or knitting can sell for impressive prices on platforms like eBay or Amazon. Damaged or unsellable books? No problem. Turn them into unique creations like journals made from old covers, framed vintage illustrations or literary-themed crafts. For an extra touch, bundle books by theme—think "cozy mysteries," "plant guides" or "kids’ adventure sets"—to appeal to gift buyers and stand out. Where to sell your items After browsing these eCommerce business ideas , you’ll need to decide where to sell your product. Aside from collaborating with other businesses or influencers, there are also many platforms and avenues available to sell your handmade items. Here are a few options to think about: Create an online store With the rise of eCommerce, creating an online store  has become a popular and accessible way to sell products and make money online . Platforms like Wix offer various features and tools to set up and manage your online business easily. You can also customize your store to reflect your brand's aesthetic and have full control over pricing, shipping and your inventory management process . Learn how to start an online store  and then go build a website with AI . List with an online marketplace Online markets provide a platform for artisans to sell their handmade items. They have an established customer base and offer features like marketing tools and analytics to help promote your products. However, these platforms may charge fees for listing and selling. Check out these platforms to start selling: Etsy Bonanza Amazon Handmade iCraft Gifts Ebay Local markets and crafts fairs Participating in local markets and crafts fairs is an excellent way to showcase your handmade items and interact with customers face-to-face. You can also network with other artisans and potentially collaborate or cross-promote each other's products.   Be sure to research the event beforehand to ensure it aligns with your target audience  and brand aesthetic. You may also need permits or licenses to sell at these events.  Local stores and boutiques Visit stores that align with your brand's aesthetic and target market and inquire about their consignment policies. This allows you to showcase your products in a physical store without having to manage an entire inventory yourself. However, keep in mind that the store may take a percentage of the sales as commission. Things to sell to make money FAQ What is the most profitable thing to sell? The most profitable products are often digital ones. They’re cost-effective with no inventory or extra expenses, meaning you can sell them again and again. Physical products can also bring in profit, but they come with higher costs for materials, storage and shipping, which can eat into your earnings. What sells fast second hand? Secondhand items that sell quickly are usually in high demand—think electronics, branded clothing or furniture. Clean, well-maintained and fairly priced items tend to move faster. Small, easy-to-ship products or popular gadgets often catch buyers’ attention more quickly than bulky or more specialized items. What is the fastest thing to sell? The quickest items to sell are everyday essentials and popular electronics like smartphones, headphones or brand-name clothing. Products in great condition, priced fairly and easy to ship usually grab attention fast. Small, in-demand items often sell within hours or days when listed on the right platforms. How to learn to make things that sell? To learn how to make things that sell, you can take classes or workshops, watch tutorials online, experiment with different materials and techniques and seek advice from experienced artisans. It's also important to continuously gather feedback and adapt your products to meet market demand. Remember, practice makes perfect, so don't be afraid to try new things and learn from mistakes. Being creative and open-minded can also lead to unique business ideas  that stand out in the market. How do I price crafts and handmade goods to make a profit? When determining your pricing strategy , consider the cost of materials, production time and overhead expenses. Research your product ideas  in the market and price accordingly to stay competitive while still making a profit. It's also essential to regularly review and adjust prices as needed to reflect changes in material costs or competitor prices.  How do I find popular things to make and sell? When thinking about how to come up with a business idea , conduct market research  by analyzing current trends and browsing online marketplaces or local stores for inspiration. Stay updated on social media platforms and attend craft fairs or events to see what is currently in-demand. It's important to balance creating products that are trendy with your own unique creative style to stand out in the market.  How do I handle shipping for my handmade products? It's important to consider shipping options and costs when thinking through DIY business ideas . You can offer free shipping, include shipping costs in your product price or charge customers separately for shipping. Research various shipping carriers and choose the one that best fits your needs in terms of pricing, delivery speed and handling fragile items. Include shipping policies on your website, such as estimated delivery times and any additional fees for international orders. Communicate clearly with shoppers about shipping expectations to avoid any potential issues or misunderstandings. What are the benefits of building a website to sell my products? Building a website  to sell your products offers numerous benefits. Firstly, it allows you to have a permanent online presence where shoppers can browse and purchase your items at any time. This eliminates the limitations of traditional store hours and allows for global reach. Additionally, when you create a website , you have full control over the design and branding of your shop, creating a cohesive aesthetic that reflects your brand. You can also use marketing tools and analytics to track consumer behavior and drive sales. Wix paid plans include free web hosting  and domain names, offering long-term potential for growth and success.  How can I build a website to sell my DIY products if I have no prior experience? Making a website may seem intimidating if you have no prior experience. With a drop and drop website builder  like Wix, it is easy for anyone to learn how to make a business website . With customizable online store templates , you can design a professional-looking business website  without any coding knowledge. You can also take advantage of Wix's eCommerce tools and features, such as inventory management and online payment  options, to simplify the selling process.With a little patience and creativity, anyone can build an eCommerce site  to sell their DIY products. What's the easiest thing to make and sell? This really depends on your own experience and skillset. For a talented writer, an eBook is one of the easiest things to create but for a non writer, not so much. In general, some of the most widely recognized easiest things to make and sell include, handmade crafts, print on demand products (a third party takes care of the actual printing and creating) and digital products. What are the best handmade products to sell? Jewelry: Custom earrings, necklaces, and bracelets. Candles: Scented, decorative, and personalized varieties. Soap and skincare: Organic soaps and bath bombs. Knitted items: Scarves, hats, and blankets. Home decor : Wall art and decorative pillows. Stationery: Greeting cards and notebooks. Pet accessories: Beds and toys. Hand-painted apparel: Custom T-shirts and tote bags. How can I make my handmade products stand out? To make your handmade products stand out: 1. Develop a unique style 2. Use high-quality materials 3. Offer customization where you can 4. Create eye-catching packaging 5. Tell your brand story on your website 6. Provide excellent customer service 7. Showcase your craftsmanship details in what you make 8. Offer limited editions or seasonal variations 9. Use professional photography What legal requirements do I need to consider when selling handmade items? Here's a rundown of some of the broad legal considerations to consider when selling handmade items: 1. Business registration 2. Tax ID/EIN 3. Sales tax collection 4. Product liability insurance 5. Copyright/trademark compliance 6. Safety regulations 7. Labeling requirements 8. Home business zoning laws 9. Platform-specific policies 10. Consumer protection laws How do I create a brand for my products? To create a brand for handmade products you should define your unique value proposition, choose a memorable name, design a logo, develop a consistent visual style, craft your brand story, identify clearly your target audience, create cohesive packaging that matches your style, establish a brand voice and maintain the highest standards of goods. What are the best platforms for selling handmade items online? Some of the best platforms for selling handmade items online are: 1. Etsy 2. Wix (create your own e-commerce site) 3. Amazon Handmade 5. Instagram Shopping 6. Facebook Marketplace 7. eBay 8. Artfire 9. Aftcra 10. Handmade at Amazon

Get started by: Creating a website →  | Getting a domain → Before the internet age fundamentally changed global communication, businesses relied on things like newspaper ads, flyers and word-of-mouth to reach customers. But in today's digital world, an online presence is essential, including a website . With 73% of small businesses  owning websites, a strong online presence is a prerequisite for brand recognition, lead generation and operating a successful venture, both on and offline.  With drag and drop tools and AI website builders , website creation has evolved and changed the way in which people carve out their digital presence. Before diving into how to create a website , it’s necessary to understand the basics—like what is a website and why do you need one? This article will cover website definitions, the characteristics of the various types of sites and why it's important to build a website. What is a website? A website is a place on the internet where you can easily post information about yourself, your business or topics you're passionate about. It's like having your own corner of the web to showcase your ideas and connect with others. Whether you're looking to share knowledge, sell online, communicate with others, learn something new or simply have fun—websites serve a variety of purposes. To access a website, users simply need a device with a web browser—like laptops, smartphones or tablets—along with an Internet connection. Learn more: What is a Wix website? What are websites used for? From personal blogs to e-commerce stores, websites have become a crucial part of our routines, offering convenience and accessibility. Whether it's for entertainment, education, or business, websites are digital platforms that enable communication, information sharing, and online transactions.  Learn more: What is an ecommerce website? , Website vs online store Websites can be used for personal purposes, such as blogging or sharing information about hobbies and interests. For businesses, a website serves as an online storefront where customers can view products or services, make purchases and reach out for customer support. The purpose of a website can vary from type to type. They are also commonly used for education purposes, with many schools and universities having their own websites to share information and resources with students. Additionally, organizations and nonprofits use websites to raise awareness about their causes and connect with potential donors. Learn more: What is a wedding website? How does a website work? The first thing to understand is the internet and the web that provide a ground for websites. The internet is the technology or infrastructure connecting computers and facilitating information sharing. The web is the system that enables information sharing using the internet. It encompasses digital documents, websites, webpages, media and more. To view web content, we use web browsers like Google Chrome, Internet Explorer, Microsoft Edge, Mozilla Firefox or Safari. When you enter a web address or domain name into your browser, your computer sends a request to the hosting server. This request passes through the Domain Name System (DNS)  to look up the server's internet protocol (IP) address . The web service uses protocols like Hypertext Transfer Protocol (HTTP), Hypertext Transfer Protocol Secure (HTTPS)  and File Transfer Protocol (FTP) to transmit information and files over the web. Once the server receives the request, it sends back the requested webpage , along with images and other files, to your computer. The browser then displays the webpage using technologies like HyperText Markup Language (HTML)  and Cascading Style Sheets (CSS) . These technologies structure and present the information on the screen. Website loading time depends on a range of factors like server speed, internet connection quality and website size and complexity. Difference between website, webpage and web server  Understanding the distinctions between a website, webpage and web server is key for effective navigation in the digital landscape. Let's use a simple analogy—imagine a bustling marketplace. The website is like the marketplace itself, and each webpage is a unique stall or shop within it. Similar to a marketplace, each webpage offers different products—information, images and services —just like the goods in a shop. Now, picture the internet as the city where the marketplace is located, a vast network connecting countless marketplaces (websites). It's like exploring a city full of interconnected markets, each with its own offerings. Webpage A webpage is a single document or page within a website. Websites can have multiple webpages, all linked together by hyperlinks, to display a cohesive website. The page you're currently on is a webpage. When you go to the home page, you're on a separate webpage, but still within the same website.  Web server  A web server  is a computer that stores and delivers webpages to users when they request them. It is the physical location where all the files and data for a website are stored. When someone types in your website's URL, the server gets the necessary files and displays them to create the webpage. Website A website is a collection of webpages that are accessed with a single domain name or URL. It includes all the individual pages, multimedia details and files stored on a web server. Websites are built using languages like HTML, CSS and JavaScript  to make visually appealing layouts and functionality.  Don't confuse websites and web servers. If someone says, "My website is not responding," it means the web server isn't responding, making the website unavailable. Remember, a web server can host multiple websites, but the term "web server" doesn’t refer to a specific website. In the previous example, if someone says, "My web server is not responding," it means multiple websites on that web server are unavailable. Learn more: Website vs blog vs forums Components of a website A website is a collection of webpages hosted on a web server. In order to create a website , you need several components. Here’s what you need to get started: Domain name To reach your site, individuals type in a unique web address that typically reflects your business or brand name and ends with a domain extension like .com, .org, or .net. Registering your website name with a domain registration company, also known as a domain registrar, is necessary to secure this distinctive internet address. Tip:   When you make a website with Wix, you can opt for  domain privacy  for no extra fee, when you register your domain.  Domain extension Also known as top-level domains (TLD), d omain extensions  can quickly identify specific elements of a website like its main purpose, owner or geographic location. You can check out  ICANN’s complete list of domain extensions here , or check out these guides: .co .biz .store .me . blog .digital .info .xyz .tv .tech .net .world . company wiki .tv, . directory . today . digital .blog . shop .email Webpages Webpages, also known as individual documents within a website, present information to users. Each webpage should serve a specific purpose and contribute to the overall user experience by providing valuable material, images and interactive elements. Some websites may be concise and focused, with only a few pages, while others offer an array of information and services to cater to diverse user needs. Web host This is the service that stores your website's files and makes them accessible to users on the internet. By choosing the appropriate plan for hosting a website , you can optimize performance, enhance security and provide an exceptional usability to your visitors.  URL address The address of a website is also known as the Universal Resource Locator (URL) . When a user wants to open a website then they need to put the URL of the website into a web browser and the requested website is delivered by the web server. The URL of the Wix Blog for example, https://www.wix.com/blog is composed of three parts:  Protocol identifier: Defines the protocol used to access the webpage (usually HTTP or HTTPS) Server name: Refers to the domain name and extension where the web server is located ( wix.com ) File name: Indicates the specific page or resource on that web server (blog) Homepage The homepage  is a very common and important part of the website. It serves as the initial point of contact for viewers, setting the tone and guiding them to explore the rest of the website. Thinking through and making a homepage  not only showcases the brand's identity but also directs users to other relevant pages. Navigation structure Website navigation  is the order of pages and the collection of links that connect them. When done correctly, it creates a smooth and intuitive browsing. Typically, this structure is supported by one or more menus, strategically placed to make it easy for users to find what they need and move around the sections of the website.  Templates A website template is a pre-made design that includes the layout, color scheme, font choice and all visual elements. It's like a ready-to-use blueprint for your brand's online presence. With Wix, you'll find a wide range of templates, from striking photography website  templates to stylish blog templates . These templates can be customized to fit your brand and content needs.  Multimedia elements These include a wide range of multimedia details such as images, videos, audio files and interactive website features  like animations and adaptive content. When used correctly, these elements can make a website engaging, informative and visually appealing. Content Content is the information you put on your website to inform, guide, or influence visitors. This information can be presented with text, images, videos or audio recordings. Similar to website design , the primary responsibility of content is to keep people engaged, resulting in longer stays and repeat visits to your site. Additionally, well-optimized articles can improve your position on search engine result pages (SERPs), playing a crucial role in on-page search engine optimization (SEO). “ There are over 2 billion websites out there and we all visit many of them daily. With visual and textual content you have the opportunity to make a statement and have your site stand out. This is the place to add your brand personality. If you are more traditional, no need to go wild. Often, unique copy or a cool visual is all you need for your site to be memorable. ” Adi Huri, Product Manager at Wow for   Wix Static vs dynamic websites When it comes to creating your website, you'll face an important decision: choosing between a static vs dynamic website . This choice will affect how your webpages are stored and delivered to users in their browsers. Let's take a closer look at these website structures. Static websites A static website is a collection of pre-written webpages that are displayed as published. These sites aren't interactive, meaning the material on each page remains the same until manually updated. The information and appearance of static websites remain consistent for all viewers, regardless of their browsers, locations or devices. Often, businesses opt for static websites to establish a simple online presence, as they are cost-effective without requiring server-side processing in multiple languages. While static webpages can't take input from users, they can still contain animations and clickable elements like hyperlinks or navigation buttons. This makes them a popular choice for portfolio and catalog sites. V-labs  is an example of a static website. It displays text, images and navigation links that direct visitors to other pages. Dynamic websites Dynamic websites are more flexible and user-friendly. They can change information and appearance based on several factors, including the time of the day, visitor’s location, language preferences, past interactions with the site or device type. With these sites, the web server processes data in real-time to generate customized pages for each visitor. Dynamic websites can interact with users through forms, surveys, quizzes and other interactive factors that require server-side processing. This makes dynamic websites most suited for eCommerce business, social media, ticket booking and forums. These sites also allow individuals to set up accounts, login and access personalized information or services. Amazon.com is a popular example of a dynamic site. Its front page shows product recommendations to visitors based on their locations, purchases and search history. Learn more: Website vs social media Types of websites Websites can also be broken down into categories based on their objectives, features or target audiences. Whether you’re starting a business  or simply want to learn how to make a blog , understanding the difference between these types of websites  will help you get started. Blogs These sites are used to publish articles or posts in a chronological order, covering a wide range of topics from personal stories to news, as well as thoughtful essays, tutorials or practical advice lists. Keeping blog content up to date—as well as the feedback from users—must be constant. Many businesses start a blog to share news and information with their customers, using it as an SEO tool, attracting more organic visitors. Nowadays, professional blogging has emerged as a popular way to earn money online. As an interior stylist and digital content creator, Brit Arnesen uses her blog, britdotdesign , as a platform to provide design inspiration and expertise to her readers. Learn more: Website vs Blog Ecommerce websites An eCommerce website  is an online store that helps you sell products, services and digital goods online by enabling you to accept payments , process orders, manage logistics and shipping and offer customer help. These websites are made up of several webpages where businesses show their products and users can place orders online, complete the transaction and apply various payment methods. Adama Studio  creates modern, practical ceramic items for everyday use. Their website has an online store where customers can easily purchase and have products shipped. Portfolio websites An online portfolio  showcases a person's or business' work, skills and experience. It's used to attract prospective clients, employers or partners by sharing your previous projects. A portfolio website  can house images, videos, descriptions of the services provided as well as client testimonials. Sharon Radisch  is a multi-talented creative who works as a photographer, art director and artist. Her online portfolio highlights the various projects she has undertaken in each of these roles. Websites for professional services Professional websites aim to encourage users to purchase products or services, but without strictly serving as an eCommerce site. The main individuals who create a professional website  are users from various fields, including suppliers and service companies. Their sales process works best through a quote or an in-person appointment. Mango Marketing ’s website outlines their studio service packages for businesses looking to expand their business and enhance their online visibility. Landing page or single page sites One-page websites' popularity has grown because they are simple and easy to navigate. These websites concentrate all information on a single landing page , making them effective and cost-efficient for launching special products or services. Typically used by small businesses, they act as a digital business card , displaying contact information and advertising services. Animal Music Studios  utilizes engaging videos and a navigation menu at the top to guide users to the different sections of the one-page site. News News websites present news articles, current events and other relevant information. They often include details like videos and images to support their stories. News sites update regularly and can be categorized into different sections such as world news, politics, sports or entertainment. As more individuals consume news online, newspapers have adapted by transitioning to digital. Many magazines and newspapers now offer subscription-based news sites as they no longer rely on print editions.  New Wave Magazine  is a digital publication that also offers print editions. Readers can access articles on their website and purchase print copies through their online store. Portal Portal websites are primarily used within educational institutions like schools and institutes, as well as businesses. They make things easier by providing various functions, including a secure login process for students to view their information like grades and schedules. Employees also benefit from these websites, as they offer a convenient way to access emails, alerts and other relevant information needed for day-to-day tasks and responsibilities. Jule Dancewear , is a small business that sells dance apparel. They have a website where customers can create an account to save their profile information, view order history, save blog posts they are interested in and create wish lists of products they may want to purchase in the future. Forums Forum websites bring people with similar interests together to connect and engage with each other. You can use timelines, chats or specialized forums to interact. Social networking sites like Facebook, Instagram, Twitter, Snapchat and Reddit are great examples of forums where you can connect with others who share your interests. Brown Skin Brunchin  is a community for professional minority women. The website features a forum where members can connect by posting introductions, having discussions and sharing stories, ideas and photos. Membership websites Membership websites are built to offer exclusive content or experiences for registered users, often through a paywall. These sites usually include user accounts, dashboards and gated content organized by tier or subscription level. Depending on their purpose, members might get access to video libraries, premium articles, community forums or downloadable resources. These sites are popular with creators, educators, niche groups or professionals looking to share specialized content with a specific audience. They’re designed around consistent content delivery and engagement, often including progress tracking, exclusive newsletters or discussion boards to keep members connected. Educational websites Educational websites are designed to provide learning experiences through formal courses, casual tutorials or structured training. They often include multimedia lessons, quizzes, certification options and progress tracking to help learners follow a clear curriculum. These sites are used by institutions, tutors or independent creators. They can range from academic platforms to niche sites focused on specific skills or hobbies. Educational websites usually feature user accounts, discussion forums and resource libraries, giving learners the flexibility to move at their own pace while engaging with course materials in one place. Level5 CAD Academy  provides practical dental courses online to help dental technicians and staff become pros in Dental CAD/CAM applications. With interactive quizzes, real-time feedback and certificates, the platform ensures users build confidence, skills and expertise in their field. Booking websites Booking websites let users book appointments, reserve spaces or schedule services with ease. These sites usually include interactive calendars, service descriptions, availability updates and confirmation systems. They’re perfect for businesses like salons, hotels, healthcare providers and consultants. Visitors can check available time slots, pick from different services or packages and book appointments directly on the site. The design focuses on being clear and simple, often with account systems so users can manage bookings or check their history. Event websites Event websites are designed to promote and manage physical, virtual or hybrid events. They’re built to share details like dates, times, locations, agendas, speaker lists and registration options. Many include countdowns, ticket purchase features and galleries from past events to spark interest. These sites might support recurring or one-time events and often use branding to match the event’s theme. Some even offer interactive features like live streams, maps or downloadable schedules, giving attendees everything they need in one place. The Global Ethnic Dance Festival  website celebrates cultural diversity, unity and global traditions. It shares details about the festival's mission, performances and events, inspired by Sree Narayan Guru's vision of harmony and mutual respect. Personal websites Personal websites are a great way to share your work, achievements or personality. They often have a short bio, resume, personal projects and contact info, sometimes paired with a blog or portfolio. The design and tone give a glimpse into who you are and your style. Freelancers, students, artists and job seekers often use personal websites as a way to introduce themselves. These sites might include sections like testimonials, photo galleries or links to social media profiles. They’re a mix of professional and personal, making them perfect for networking and self-expression. Why you need a website Whether you are a small start-up or an existing company, the benefits of a website can not be understated. Increase competitiveness A website can enhance your brand identity and make you stand out among competitors.  With many businesses relying on online sales, having an engaging and well planned website can give you a competitive advantage. A business website  allows you to showcase your products or services in an attractive and informative manner, encouraging potential customers to choose your business over others. Reach a wider audience Reaching a larger audience beyond your local community is made possible by creating a website. With the internet, your business can be accessible to anyone, anywhere, at any time. This increases your customer base and opens up opportunities for growth and expansion. Cost-effective marketing 79% of online buyers  shop at least once per month. If you want to attract more people, one of the best ways is by making yourself visible on Google. You can employ search engine optimization (SEO) methods to help your website rank organically. Sell products and services online With an eCommerce website, you can sell your products and services online, reaching a wider customer base. This allows for 24/7 sales potential and removes geographical limitations. Online shopping is also becoming increasingly popular, making it essential for businesses to build an eCommerce site . How to create a website Now that you've learned about how websites work and the different types of websites, you might be considering one for your business. Let's explore what you'll need to start your own website. With this knowledge, you'll be empowered to build a website that suits your business needs. Ready to set up your website? Watch the 10 most essential Wix tutorials  to get started. Outline your website idea The first step is to have a clear idea of what you want your website to achieve. This will help you determine the type of website that best suits your needs and goals. Consider what products or services you offer, who your target audience is and how you would like to present your brand online. Learn how to plan a website  to help you in the following steps. Choose a domain name and web hosting Your domain name acts as the digital address of your site so users can easily find you online. When selecting a domain name, it's important to pick one that reflects your brand and is memorable. Avoid using hyphens and numbers and aim for a short domain name. If you're struggling to come up with ideas, try using our domain name generator  to find a suitable name.  Tip:  Use Wix’s domain name search to check if your desired domain name is available. Pick a website building platform Fortunately, creating a website has become very accessible even for people without a technical background. In fact, you can turn your website idea into a fully functional site using a drag and drop website builder and all of the functionalities that come with it.  Select a web hosting provider Once you've chosen a platform to build your website, you'll need a web host. Web hosting is the service that stores your website files and makes them available to your customers when they visit your site. Your host handles all the HTTP requests and delivers the necessary files to fulfill those requests whenever someone accesses your website. Web hosts also support you with backups, uptime and security maintenance. When selecting a hosting website , consider cost, features, security and support. Wix's free web hosting  allows you to easily scale your hosting as your online business grows. Design your website Creating a successful website involves more than just visual appeal. It's about establishing a cohesive brand identity, ensuring a user-friendly experience and utilizing effective web design  elements. Consider factors such as your logo, color schemes and typography to reflect your brand's personality. When designing a website of your own, you can use website templates  that aligns with your brand and guides and prioritizes user interface (UI)  to provide seamless browsing. Check out these examples of web design inspiration . Learn more: What makes a good website Add page content and optimize for SEO Your content is the heart of your website. Use engaging and informative material to attract and retain visitors. Your website should be easy to navigate, with a clear call-to-action on each page to encourage users to take specific actions, such as completing a purchase or signing up for a newsletter. When creating your website, keep search engine optimization (SEO) in mind. This involves optimizing your website to improve its ranking on search engines like Google. This will help increase your visibility and drive more traffic to your site. Some tips for optimizing your website include using relevant keywords, creating high-quality information and ensuring fast page loading speeds. Launch and maintain your website Once you've completed all the necessary steps, use a website checklist  when launching a new website . However, building a successful online presence does not end here. Regular maintenance is crucial for keeping your site up-to-date. This means updating pages, monitoring for any technical issues and keeping up with SEO techniques to maintain or improve your search engine ranking. Additionally, regularly checking in with your audience and collecting feedback can help you continually improve and enhance your website's performance. What is a website FAQ What is the most common website type? The most common website type is a business or eCommerce website, followed by personal websites  and blogs. However, this can vary depending on the purpose and industry of the website.  With so many website types available, there is certainly one that will suit your needs and goals. What is the role of the DNS in a website? Domain Name System , or DNS is responsible for translating domain names  into IP addresses. This allows users to easily find websites by typing in a web URL instead of having to remember the numerical IP address associated with it. DNS is crucial for the functionality and accessibility of websites.  What are website cookies? Website cookies are small text files that are placed on a user's device when they visit a website. They track and store information about a user's online activity, such as their preferences and browsing history. Cookies help websites remember users and provide more personalized contact with your website. However, websites must comply with privacy laws and inform users about the use of cookies on their site. Why do some websites look different on my phone? Websites can look different on mobile devices due to responsive design. This means that the website is able to adapt and adjust its layout based on the size of the screen it is being viewed on, providing a better user experience. Some websites also have a separate mobile version specifically designed for smaller screens. Businesses should have a responsive or mobile-friendly website to accommodate the growing number of users accessing websites on their phones. How much does it cost to build a website? The cost of building a website  can vary depending on various factors such as the platform, design considerations and hosting services. It can range from a few hundred dollars to thousands of dollars for more complex and customized websites. However, there are also options for free or low-cost website builders available. When deciding the best option for your website, you should take into account your budget and goals. What is a website title? A website title  is a concise and descriptive name given to a website. It serves as the main heading or name of the website and is typically displayed at the top of the browser window or in search engine results. The website title helps users understand the purpose or topic of the website and can also have an impact on search engine optimization (SEO) by including relevant keywords. How does a website CMS function? A content management system (CMS)  is a software platform that allows users to create, edit and publish digital content on their websites without needing advanced coding skills. It provides an intuitive interface for managing all website elements such as design, layout, text, images and more. A CMS also enables multiple users to collaborate and contribute to website content, making it a valuable tool for businesses and organizations. What's a static website? A static website is a site with fixed content, where each page is pre-built and displays the same information to every visitor. It doesn’t change unless manually updated. Static websites are fast, secure and ideal for portfolios, blogs or informational sites since they don’t rely on databases or dynamic content. What's the difference between a static and dynamic website? A static website has fixed content that doesn't change unless manually updated. A dynamic website generates content in real-time, often using databases and user interactions, allowing for personalized or frequently updated information, like social media sites or e-commerce platforms.

Turn your ideas into a website you love with Wix →   Ever dreamed of launching your own website without spending a penny? Good news—it’s not just possible, it’s way easier than you’d think. Whether you’re brainstorming how to make a website from scratch  or exploring the magic of tools like a website builder  or an AI website builder , you’re just a few clicks away from creating your own website. Got a side hustle to promote? A project to showcase? Or maybe your portfolio website with the world? Whatever it is, learning how to build a free website is your next move, and you’re already off to a great start. Learn more about how to use Wix  as a website builder and to manage your business. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. Wix is all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. Why building a free website is the smartest move for you Free websites aren’t just for beginners. Using free website builders  is a fantastic way to get your idea online without any upfront costs. Plus, with the right tools (more on that below), you’ll get access to features that rival the fancy setups people pay for—without spending a dime. The best part? You don’t need to be a design pro or spend hours watching tutorials to make it look amazing. If you're wondering, " Is Wix free ?" the answer is yes. With a free plan, you can start building your site today. Learn more: What is a Wix website? Ready to learn how to build a website for free ? Let’s explore how you can get started with a free website and bring your vision to life. How to make a free website in 5 steps Choose a free website builder Select the right website template Design and customize your pages Add your required functionality or integrations Review, test and publish your website 01. Choose a free website builder When it comes to choosing a website builder for your free site, you'll first want to understand which type of website you plan to create. Some websites work well as free sites, others not so much. Examples of potential free website types include — a personal blog or portfolio, a community website and a school project showcase. When choosing a free website builder consider its ease of use, it's best to opt for one like Wix, that has a drag and drop editor . You'll also need to consider the number and quality of available website templates you can use (Wix has over 800 free, customizable ones), if you can create a mobile-friendly site without a paid plan, as well as any storage or bandwidth limits. This is relevant if you plan to create a free business website because as your business grows and scales you might need more than your free website can offer. It's also important to consider the website infrastructure of the website builder you use. Creating a free site doesn't mean you have to compromise on security and reliability. With Wix, for example, all sites include enterprise-grade infrastructure including secure web hosting and security. Most free website builders include standard limitations—no custom domain, ads and some lack advanced functionality, like eCommerce and payments so it's important to consider this before starting your free website. Small business website stats from Colorlib  show that Wix leads the way when it comes to the global website builder market. As of February 2024, around 8 million live websites have been built on Wix worldwide, accounting for nearly half (45%) of the overall market share.  Learn more: Cheapest website builders What is a domain name Domain name search Domain name generator Free website hosting 02. Select the right website template If you're creating a free website, chances are you need to create something great, fast. The best way to do this is with a pre-designed template. Learn more: Should I use a template to make a website? Most website builders offer hundreds to choose from, across a wide range of industries and types. For example: eCommerce website templates Blog templates Portfolio templates Beauty website templates Fitness website templates Once you have your template, don't forget to customize it for your site and business. This includes the colors, images and of course, the text. "Once you pick the right layout or template for you, it's really important to take the time to customize all the content. Many people overlook this step. Make sure you remove any unrelated images or paragraphs and focus on creating a clear flow for the content that tells the story you want to share with your audience." -Dafna Rabin, Wix Templates design team lead Learn more: How to make a website fast 03. Design and customize your pages All websites, free or not will contain a range of pages. Generally, the most important will be your homepage, followed by your services or booking page, or if you're building a portfolio , the pages that showcase your work and projects. When creating a free website, you need to decide how many pages you'll have and their hierarchy. What's the most important page, is it your homepage? You'll also want to plan their hierarchy in your header and how you will encourage users to move between pages. Each page should then be customized with your chosen color palette, unique media (images and/or video) and your text. 04. Add your required functionality or integrations When it comes to this step with a free website, you may run into limitations with your free website builder. For example, if you want to accept payments via your site, in most cases you'll need to choose a paid plan . However, some website builders provide access to free integrations via their app markets. Wix has a number of free apps via its market including Wix Chat, Wix Forum and Wix Restaurants Menu amongst others. 05. Review, test and publish your website Regardless of the goal of your free website, it's important to review what it looks like and how it works before going live. Once live, ask for feedback from those around you on its design and functionality. A free website can be edited and modified as often as you need — and with Wix free websites don't expire, so you have as much time as you need to get it right. Also, once you've built a free website, you can always transfer to a paid plan down the road, with Wix it's easily done and includes the automatic transfer of your design and content. What does a free website include? This can vary between website builders but with Wix, for example, you get: Drag-and-drop editor 800+ website templates Mobile-optimized design Custom website design options Free stock photos Font library 500MB storage 1GB bandwidth SSL security certificate Website hosting Auto save SEO tools A blog Some marketing tools Site analytics, see Wix analytics Auto site back up Help center access What are some of the limitations of a free website? While creating a free website can be a quick and efficient way to get a website built, it's not without its cons. Some of these include: Forced ads display Platform logo/banner present Subdomain URL (yoursite.platform.com) Limited branding control Limited storage space (typically 500MB) Restricted bandwidth No custom code options No custom domain name No professional email Limited integration options No eCommerce features Basic site analytics Can I build a website for free with AI? You can build a website for free using AI . Platforms like Wix's AI website builder or 10Web AI Builder allow you to create a free site automatically and within minutes. You can then customize your free site as you would from a template, with your own colors, layout and content. Learn more: Best AI website builders . Free websites created with AI come with the same pros and cons as a website built for free with templates. How to build a website for free FAQ Which free website builder is best? Wix is one of the best free website builders, offering an intuitive drag-and-drop editor, customizable templates and built-in features to help you create a professional-looking website without coding. Is creating a website free of cost? Yes! You can create a website for free with Wix. The free plan includes a Wix subdomain (e.g., yoursite.wixsite.com) and Wix-branded ads. Upgrading to a paid plan removes these limitations. Is Wix really free? Yes, Wix has a free plan that allows you to build and publish a website at no cost. However, to use a custom domain and access premium features, you’ll need to upgrade to a paid plan. Can I create a website for free with no knowledge in web development? Yes. Platforms like Wix are designed for anyone, regardless of experience, with intuitive drag-and-drop editors and AI tools to guide you. You'll be able to design and publish a professional-looking site without needing any coding skills or technical expertise. How do I launch a website with the domain name I already purchased? To launch a website with your pre-purchased domain, connect it to your site through your website builder. On Wix, you can upgrade to a premium plan, link your domain via the platform and your site will go live quickly.

Bring your inspiration to life with a Wix website →   When we got into the web design game, we started small, making our mark with a few classic website templates. As time went by, we began to understand that people needed a site for all kinds of reasons.  Some needed it for their restaurant. Some needed it for their bed and breakfast. Others needed it for their dog walking service, jewelry shop, freelance gig—the list went on and on.  Our user community grew beyond our imagination. And today, Wix offers 900+ website templates , powerful built-in business solutions and another fan favorite: an AI website builder  that lets you create a new website with a simple chat.  Our favorite part is seeing how people embrace our tools to  create a website  or  start a business  that they’ve been dreaming of. So, we thought we’d shout out some of our users’ greatest creations. Check them out. Learn more about how to use Wix  as a website builder and to manage your business. Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. 17 best Wix website examples Explore the website examples  below to see the kind of professional results you can achieve when learning how to make a website  with Wix: Wit180 Animal Music Izzy Wheels Mane Keta Tov Isshī Kunstrukt Sonja van Duelmen Sharon Radisch Dopple Press Rafael Varona Mariela Mezquita Evolve Clothing Roee Ben Yehuda Hila Rawet Karni Barton Artistry Ice Cream Dream 01. Wit180 Wit180 is one-of-a-kind graphic design website , created by a designer named Tim. The first thing you see when you land on this site is an upside-down cardboard box with animated flaps and "handwritten" labels. Why the box? " There tends to be an element of surprise and excitement in the anticipation associated with receiving packages in the mail, and hopefully it's the same experience for my clients with my designs," writes Tim. The site alone is a testament to his wit and ingenuity. Learn more: What is a Wix website? 02. Animal Music Straightforward and to the point, Animal Music ’s  web design  instantly shows you what the studio is capable of. Browse their video clips and you’ll quickly find that their music and services are top-notch, plus trusted by brand giants like Pepsi, Kia and Netflix. Learn more: Why use Wix? 03. Izzy Wheels This vibrant website embodies the spirit and mission behind the Izzy Wheels  brand. True to its slogan “If you can’t stand up, stand out!,” Izzy Wheels presents its stylish wheel covers for wheelchairs on an equally stylish site. Visitors can shop for wheel covers directly on the site, or learn more about the brand’s story, collaborations and community of spokespeople.  04. Mane If you run a service-based business, a website can save you the back-and-forth of fielding questions about your pricing, treatments and qualifications. Mane ’s website is a great example of this. Created by an ethical hairdressing salon, the Mane site welcomes online bookings, while describing all the treatments and products they use in great detail. Customers aren’t left guessing what a “balayage” service entails; from the site, they can see that it includes a complimentary consultation, hair treatment, styling and toning.  05. Keta Tov Roni Sagi, runner-up of America’s Got Talent Season 19, has made her Wix website a pillar of her business, Keta Tov . From the first click, you're greeted by a picture of Roni and her best mate, Rhythm. The site invites you to learn more about her online courses for teaching your dog how to dance. True to her art, Roni's website incorporates subtle movements—from elegant hover effects to video loops. Learn more about Roni Sagi's journey from AGT to building a brand online . 06. Isshī Isshī’s  website (purposefully) breaks all the rules. As we learned in our interview with Isshī’ founder Rolly Robínson, the site is built to look like “you dumped a toy box on the floor.” There’s no traditional structure or uniformity in the design, which is reflective of Rolly’s vision as a jewelry artist—that every piece is true to Rolly’s sense of self and goes against the grain.  07. Kunstrukt This creative duo lets their work do all the talking by using a large, centered image gallery to offer a preview of their projects. This visual element is paired with just a handful of words describing Kunstrukt ’s raison d'être. In order to emphasize the pictures displayed, all other elements on the site honor a simple monochromatic palette. The line work used to highlight certain items in the menu gives this a  brutalist website  feel. 08. Sonja van Duelmen The striking colors and typeface choices, paired with an extraordinary body of work, make Sonja van Duelmen ’s portfolio one of the best   website design examples  you can find. In addition to showcasing examples of her best work in the various disciplines she specializes in, Sonja decided to learn how to make a blog  to share her passion for fashion, modern design, photography and art. Be inspired: Luxury website examples 09. Sharon Radisch A mix of captivating, magazine-like images sets a trendy tone for Sharon Radisch ’s photography website. The site cleverly places a hamburger menu within the homepage title, emphasizing Sharon’s artistic eye. The majority of Sharon’s site features a minimalistic black-and-white  color scheme , allowing her to guide the eye with strategically placed visual accents and colors.  View other minimalist websites  for inspiration. 10. Dopple Press Risograph printing studio Dopple Press 's website is appropriately colorful and full of texture. Every animation, illustration and button is thoughtfully designed to hold your attention and keep your eyes engaged. You'll find yourself clicking around and exploring all the content that this delightful website has to offer. 11. Rafael Varona One simply cannot talk about animation without mentioning Rafael Varona ’s jaw-dropping Wix website. This illustrator, animator and art director has created a vibrant site that combines dynamic and static projects to maintain visitors’ interest without overwhelming them.  Looking to create your own art portfolio or site? Check out these other  artist websites  for inspiration. 12. Mariela Mezquita On her  online portfolio website , Mariela Mezquita  plays with shapes, vibrant colors and scrolling effects to bring her unique take on the latest web design trends to life. This allows her to leave a lasting impression on visitors while showing her creativity and skills across several different forms of expression. 13. Evolve Clothing Online retail is growing at an unprecedented rate, which means brands need to ensure their online presence is as unique and personal as their products. Evolve Clothing  has managed to do so by creating a site that perfectly balances the boldness and refinement of the different collections they sell. The site also features live chat, emulating the personalized attention that customers would ordinarily get at one of their brick-and-mortar stores. 14. Roee Ben Yehuda Whoever came up with "jack of all trades, master of none" simply hadn’t met someone like Roee Ben Yehuda . This talented designer’s portfolio showcases all types of creative projects, ranging from product design to branding. To ensure all of them live in harmony under the same  homepage , Roee uses a combination of full-width stripes and asymmetrical columns, connected through smooth scrolling effects. When  building a homepage , this is a great way to display everything clearly in one place. 15. Hila Rawet Karni Hila’s original industrial jewelry  is made from unconventional materials and aims to help women celebrate their individuality and manifest their uniqueness. This powerful statement is embodied within its eCommerce site through parallax scrolling effects, professional product photography and subtle animation. Hila additionally appeals to shoppers from all over the world, offering currency conversion directly on the site.  Pro tip:  If you're opening a store, explore these  eCommerce website inspiration  examples. 16. Barton Artistry A product of the Wix AI website builder, the Barton Artistry  website elegantly shows off the work of makeup artist Tera Barton. Tera’s warmth can be felt throughout the site, where photographs of her latest weddings and photoshoots are sprinkled among cheerful messaging. Visitors can read testimonials at their leisure and submit a request when they’re ready.   17. Ice Cream Dream Nonprofit organizations have the tricky job of getting people to support—let alone care about—causes that may not be a part of their everyday lives. The Ice Cream Dream Foundation  uses a mix of whimsical and realistic imagery, alongside thought-provoking copy, to grab attention. The foundation uses its site to illustrate the power of ice cream in underprivileged communities and to collect donations, right when people are paying attention. Subscribe to the Wix blog  for a weekly dose of fresh web design content and updates. Wix website templates to get you started Looking to get started with your own site? Below are a few popular picks from Wix's template collection. Fashion photographer Photography is an art that requires a special stage. That’s why this specific fashion photographer template  was built to showcase pictures in their highest quality—and it does so with a beautiful full-width gallery that displays the most significant pieces of any photographer's portfolio. Of course, there’s more to it than that. This template includes an About Us page, making it easy to learn more about your work, peek at behind-the-scenes content, get in touch and visit your social profiles. Cocktail delivery service Designed to get you in a party mood, this cocktail delivery service template  is perfect for any type of food service that offers online deliveries. You’ll be able to create a professional delivery service or  restaurant website  where your location and hours are clearly visible. Customers should be able to easily find your menu and place orders from your site too. Gym As gyms and studios take to the online world, having a specialized  fitness website  has become an absolute must. In addition to allowing you to build a solid virtual presence and strengthen your brand, this fitness studio template  will enable you to provide a better service for your clients. This website template helps facilitate that growth by not only sharing images and videos of your services, but also allowing clients to sign up for classes via the  Wix Bookings  feature—plus purchase memberships. Shoe store This delicate   template for shoe stores  is built to increase sales. Its  website features  have been carefully placed in order to optimize your visitors’ experiences and turn potential buyers into customers. Visitors can choose to browse your entire catalog or view highlighted items, such as new collections, items on sale and best sellers. Furthermore, the live chat feature brings the brick-and-mortar feeling to the online world, allowing customers to ask questions to your team. Need a better eCommerce solution? Check out Wix’s eCommerce website builder . Fashion blog In recent years, blogs have taken the internet by storm. That initial spark was further fueled by the increasing number of opportunities to make money blogging, including anything from membership plans and virtual summits to affiliate content and ads. This fashion blog template  lets you capitalize on this opportunity, whether you’re looking to make your blog a focal point or an extension of your business.  Or, want to go the AI route? If you’re looking for a bespoke website design, we invite you to see Wix’s AI website builder up close. Simply chat with AI to get a custom site, complete with all the content, business apps and pages that you need. Wix’s full suite of AI tools includes solutions for: Start-to-finish website design Image generation and editing Text generation and editing  Portfolio creator   SEO metatag creator  AI product descriptions and recommendations   Blogging  Google Ads Social captions  Email marketing And more…  Create a Wix account for free today.

Turn your ideas into a website you love with Wix →   So, you want to create a website? Good news: making a website has never been easier. These days, there are a number of website builders that make designing a site as simple as following a recipe. A mature website builder like Wix can also make running your business online significantly easier.  Wix gives you a range of high-quality features: a drag-and-drop website editor, templates, AI, marketing tools and native business solutions. Keep reading to learn how to make a Wix website by bringing all of your favorite elements together.  Learn more about how to use Wix  as a website builder and to manage your business. How to make a website with Wix Define your goals Pick a website builder Map out and create your pages Design your site Create your content Choose a domain name Select web hosting Promote and track your website 01. Define your goals Creating a website starts with considering the goal of your website. Do you want to monetize your website , or simply share your favorite recipes? Whatever your aim is, be clear about your definition of success. This will help you determine the best platform, design and timeline for your project. Related reading: How long does it take to build a website? I built a Wix website for my mom: here's how it went What is a Wix website? If you're still unsure about the kind of website that suits you, take some time to explore the different types of websites  available or explore these website ideas  for inspiration. Your website could serve as: An online store where you sell custom merchandise, handmade items, branded products or even dropshipped items. (See our guides specifically on  how to start an online store  or how to make an eCommerce website .) A blog where you share your own insights, interview experts or engage a community of people who share a common interest. (Learn  how to start a blog .) An online portfolio , which exists as a type of  static website  that shows off your experience to potential employers or clients. (Learn  how to make an online portfolio .) Note: One website can serve multiple purposes. You can  create an online store  that also has a blog. Or, you can  create a blog  that sells merchandise.  “Just as us humans, every website has its own needs. Try to define what those are and what goals you’d like to achieve in order to create a successful website that is truly original.” - Adi Huri, product marketing lead for the Wix Brand 02. Pick a website builder Your website builder sets the foundation of your website. Pick a platform that doesn’t just accommodate your current needs but can scale with your business and keep all of your data and assets safe.   To this end, Wix guarantees enterprise-grade security with every site, in addition to 99.99% uptime and a scalable infrastructure. On top of this, you’ve got built-in tools for marketing and business management—saving you the headache (and cost) of finding third-party integrations to perform fundamental business tasks.  If you’re not sure where to start, jot down a list of needs and wants. Sign up for a free trial or free account. Spend time exploring the benefits and limitations of each platform, and look at reviews online.   Learn more:  Wix vs. Squarespace  or Wix vs. Shopify When it comes to Wix, you’ve got several options to choose from. Wix AI website builder An evolution of our Wix ADI  technology (which we launched back in 2016), the AI website builder lets you create a fully functional website—simply by chatting with AI. Just answer a few questions about your business and website goals. The builder will then whip up a bespoke site with all the core pages, business apps and content (including images and text) based on your preferences.  Try out the  AI website builder  for free today.  Wix Editor The  Wix Editor  is a drag-and-drop HTML editor  with flexible customization options. You can choose from more than 900 website templates  or start from scratch. The Editor allows you to create a professional website  that still embodies your unique brand; customize the look and feel of your site for both your mobile and desktop. Enjoy various AI-powered tools, including our AI text creator, image creator, layouts tool and more. See these  Wix websites  for inspiration or see the Wix Editor up close with  this online course . For more advanced website development  needs: The Wix Editor offers access to Velo  by Wix. Velo supports markup languages like  HTML ,  CSS  and  Javascript  for custom-coding elements of your site. For example, you can connect custom  databases  and build  dynamic content , or use JavaScript to add more interactive behaviors. As another option, you can use Velo APIs to install a  Wix website app  to an existing site. (Learn more about Wix  Wix Headless .)  Wix Studio If you're figuring out how to build a website for clients as part of your agency work, or managing an enterprise with complex design needs, Wix Studio is probably your best bet. Wix Studio offers a collaborative platform and unparalleled customization options. Enjoy precise control over your design and easily create highly responsive, intricate animations (among other things). You can even export a design from Fig ma into the Wix Studio Editor, where you can bring your vision to life.  Discover more about  Wix Studio . 03. Map out and create your pages Before jumping into your design, take some time to map out your essential web pages .  Start with the basics: a homepage , an about page and a contact page. Then, think about what else you need based on your site's purpose. You may end up needing:  Category pages: Category pages are helpful for organizing content, especially on an eCommerce site or blog. A category page can act as a navigational element, guiding visitors to the content that they’re looking for in a friendly, familiar way.    Product pages: Product pages should highlight key features and benefits of your product, giving enough space for images, videos and dynamic sections (such as “recommended products”). You may even want to include a reviews section, or an area showcasing user-submitted photos. Services page: Here you can list the services you offer. For example, if you’re a freelance writer, you can talk about the types of projects you take on or the types of packages you offer. Support page: A support page can include information on how to get in touch with your team, or how to handle situations like a return or issues with shipping. Checkout page: Whether you run an eCommerce or service-based business, a checkout page can simplify (and speed up) the sales process. Make sure to offer multiple ways of paying and keep your form clear and to the point.    FAQ: Address common questions and concerns upfront to build trust and set the right expectations. Regularly update this page as new questions arise. Testimonials/review page:  A review page can consist of video testimonials, star ratings and/or written reviews. Privacy policy page: A privacy policy page can demonstrate that you take your customers’ privacy seriously. It may also be a legal requirement if you do business in certain countries or states. Read also:  How to build a homepage   04. Design your site At this point, you’re probably itching to get started on your design. Considering how 48% of website visitors  judge a site’s credibility by its design, you’ll want to be very intentional about each component of your site. Dig a little deeper into the main components. Colors Colors are one of the first things that catch your visitors’ eyes. They have the power to evoke certain emotions or draw attention to certain parts of your website.  Use complementary colors  to help your site look uniform while reserving certain hues for attention-grabbing text and buttons. Choose colors that fit your brand, sticking to one main color and a few secondary ones to avoid overwhelming visitors.  Your color choices shape your site's feel—bright colors like yellow can create an energetic and cheerful vibe, while darker tones like brown can convey a sense of reliability and warmth. For example, Simply Ollie  uses muted earth tones, making its site feel cozy and traditional. This works in harmony with the brand’s nostalgic products (paper diaries and planners) as well as its emphasis on nature and sustainability. Subscribe to the Wix blog  for a weekly dose of fresh web design tips and trends. Menus As the central navigation point of your website, your site menu lets visitors search your pages. It’s one of the first places they’ll likely look to find the information that they want. Therefore, it is of utmost importance that you carefully consider what to include in your menu. Your menu should reflect your site goals, in addition to clearly organizing your pages. For instance, if you run a travel blog and your aim is to share itineraries and travel tips, consider a menu that categorizes content by destination or type of vacation (e.g., city- vs. nature-oriented trips). In this case, having a "Travel Tips" section at the top would be more relevant than a "Contact Us" page. “Keep in mind that the menu is the map of your website. By adding the right pages to your menu, in the right order, it can be the heart of your website’s success.” - Adi Huri, product marketing lead for the Wix brand Buttons Small but mighty, buttons guide your visitors to the next step. Be it to complete a purchase, subscribe to your blog or sign up for your service, buttons can also help you track engagement. Put simply: if people are clicking your buttons, then they’re likely interested in what you have to offer and/or curious enough to stick around on your site.  But for buttons to work, they need to be clear and noticeable. Visitors should know exactly where a button leads—and not feel duped or confused after clicking it.  Note that both text and graphics can be helpful here; by now, most people can recognize social media symbols like Facebook and Instagram, or the classic “download” symbol. Moreover, bright colors, button size and strategic placement can help your buttons get the attention they deserve. Visual elements While all of  web design  is visual, certain elements truly enhance the user experience of your site. Things like images, shapes and scrolling effects can catch users’ eyes. At the same time, you want to avoid overwhelming your visitors.  Prioritize simplicity by using a clean, straightforward layout and giving each element enough space to breathe. Balance visuals and content so that images, videos and effects highlight key information rather than distract from it. Always use high-quality media; select high-resolution images and videos that are relevant, plus add value to the page.  When you’re building a site on Wix, you can take advantage of stock photos or the AI image creator to jazz up your site. You can experiment with different shapes, layouts and backgrounds (among other things). Or, use one of Wix’s branding tools—like the Wix logo maker —to develop your brand identity if you’re just starting a business.   Read up on more image optimization  techniques. Mobile web design A whopping 96% of the global digital population  now uses a mobile device to connect to the internet. It goes without saying that you’ll want to give some TLC to your site’s mobile experience and consider the case for making a  responsive vs. adaptive website . Since phone screens are much smaller than computer screens, the layout and design need to be different. Prioritize what elements to show first (above the fold) and decide what can be found elsewhere. Some elements might need to be removed entirely for the best mobile experience. Make it easy for users to navigate by placing key links at the top. Many mobile sites use a hamburger menu (three lines) to organize and condense links.  Remember to focus on your website's performance  and speed. Use Google PageSpeed Insights  or the Site Speed Dashboard in your Wix account to check your scores and Core Web Vitals. Faster sites provide a better user experience.  If you're using Wix, your site is already optimized for great performance with globally located servers, auto cache  and auto image WebP optimization. In addition to this, you can easily preview and adjust your mobile site from the Editor—or turn your website into an app  with our AI-powered Branded App  tool.  05. Create your content  There are many aspects of a site’s success, however on a basic level, content is king. The type of content that gets added to your site will define how visitors interact with it and your business.  Take the time to plan what you want to say and consider whether your message is best conveyed via text or visuals. For example, if you want visitors to take a specific action, make it clear in your copy. Alternatively, if your goal is to introduce a new product, perhaps a video is the way to go.  Regularly update your content to keep it relevant and fresh. Pay attention to SEO best practices as well, including: Incorporate relevant keywords into your copy Write unique meta descriptions and title tags for each page, using Wix’s AI meta tag creator if needed Use header tags (H1, H2, H3) to structure your content and make it easier for both search engines and people to understand the main points Include links to other relevant pages on your website to guide visitors and keep them engaged Create content that satisfies searchers’ intent when they land on your page Website builders like Wix combine their content management software  with their editors, helping you manage content effectively and experiment with static vs. dynamic website  content.  Did you know? Wix offers AI tools for text generation, image editing, image creation, product descriptions and more.   Test drive our tools for free by creating a Wix account . “There are over 2 billion websites out there and we all visit many of them daily. With visual and textual content you have the opportunity to make a statement and have your site stand out. This is the place to add your brand personality. If you are more traditional, no need to go wild. Often, unique copy or a cool visual is all you need for your site to be memorable.”  - Adi Huri, product marketing lead for the Wix brand 06. Choose a domain name Your domain name is your site's title, which makes it easily identifiable and accessible. A custom domain name also adds a professional touch. For this reason, domain names often match their brand names, like Wix and wix.com . To choose a domain name , start by understanding what a domain is . Then, pick an appropriate domain extension  (.com, .net, etc.) and consider relevant  subdomains . Once you've decided,  purchase your domain name  through an official registrar like Wix. Note: If you publish your site under a free account, Wix provides a default domain name. However, you can always purchase a custom domain and choose what will become your  top-level domain . Or, if you upgrade to any of Wix’s paid plans, you get a private domain free for the first year. Learn more about how to build your website for free. Need help finding the perfect domain name? Try using a  website name generator  for inspiration or check out our list of website name ideas . Examples of available domain extensions:  .de domain .xyz domain .co domain .ch domain .be domain .store domain .info domain .tv domain .company domain .digital domain .ca domain .fr domain 07. Select web hosting At this point, you might be wondering how to make sure that your website actually goes live and can be found online. This is where web hosting comes into play. Web hosting is like a storage house for your website, ensuring it’s accessible on the internet. There are different types, like VPS, shared hosting, managed hosting  and cloud hosting . Read more: What is web hosting? With Wix, you automatically get free web hosting  when you publish your site, so you don’t need an external host or your own web server . The platform utilizes multiple  content delivery networks  around to maintain a 99.99% uptime.  Security is covered, too. Wix provides 24/7 monitoring, auto backups, enterprise-grade website security , TLS  and public key certification for every site. You can further secure your site with measures like multi-factor authentication .  08. Promote your website The work doesn’t end after you’ve published your site. Once your site is live, you’ll want to proactively draw visitors to your pages using strategies like the ones below.  Social media marketing Using social media to promote your new website involves a strategic blend of content creation, audience engagement and targeted advertising.  The most important tip here: avoid spreading yourself too thin and focus on the platform(s) where your target audience is most active. Utilize Wix’s social media schedule tools, in addition to our AI caption creator and social ads features to keep everything in one place.  Invite two-way conversation. Make sure you’re not simply talking at your followers and bombarding them with content they don’t care about. Pay attention to what they post. Respond to their comments.  Consider collaborating with influencers and industry leaders who can endorse your website and attract their followers to your platform. SEO SEO remains a large part of any website’s success. SEO can be complex, involving various steps like optimizing your site's content and design.  Fortunately, Wix’s SEO  features provide a solid infrastructure to meet search engine requirements. You’ve got AI-powered text writers, assistants and checklists to provide suggestions on how to improve your content for ranking. For advanced users, Wix offers tools like a robots.txt editor, dynamic XML sitemaps and customizable canonical tags to further optimize your site. Keep in mind that it takes time to see the results of SEO, and your site may not rank well immediately. But the effort you put in now will pay off in the long run. Google My Business A Google My Business (GMB) profile is especially handy if you have a physical storefront. For many business owners, GMB is important for local discoverability—it serves as a listing on Google Search and Google Maps.  You can set up a GMB profile directly inside Wix. Once it’s set up, your GMB profile will provide a snapshot of your business location, hours, contact info, reviews and website. Make sure to fill out your profile as fully as possible. Add helpful visuals. Explore GMB’s extended capabilities. And carefully choose your category (a generic category like “restaurant” will be swarming with competition, whereas a category like “Italian restaurant” will be less competitive). Web analytics Web analytics tools  are like your eyes and ears online. They show you how people interact with your site, helping you identify issues and improve your website management  in the long run.   Analytics like visitor counts, click paths, purchase rates and most engaged regions can guide how you tailor your content or offers. Most importantly, web analytics can help you dissect user behavior. For instance, if many users leave before reaching the checkout button, you may need to rethink your button placement or webpage design.  In a similar vein, data like this may point to the best ways to promote or monetize your site.  Use  Wix Analytics  to your advantage. Wix Analytics will provide you with essential data (e.g., the total number of site visitors, time spent on pages, number of sales and much more). You can additionally integrate Google Analytics for comprehensive insights.  How to make a website FAQ How much does it cost to make a website? A website can be built for free, with a website builder like Wix. Or you can opt for a premium plan where prices range from tens to hundreds of dollars, depending on the website builder you choose. If you hire a developer or technical designer to make a website it could cost in the thousands. How long does it take to build a website? The time it takes to build a website can vary significantly depending on various factors, including the complexity and functionality of the website, the design requirements, the size of the project team, and the availability of resources. A simple website could take a day, a more complex one several months. Do I need a technical designer to create a website? Not if you use a website builder, like Wix. The editor is easy to use and customize. Do I need a web developer to build a website? It will depend on the functionality on your site, but to build a website from scratch or even a professional website for your business, if you use a website builder, a developer isn't necessary. How do I create a business website? Choose a website builder that can help you create a business website that will scale with your business, and allow for added functionality - like an online store. How do I build a website from scratch? Start by choosing the right website builder for your needs, then plan out your webpages, design and content. Every website starts with a great idea or brand so lead with this. How do I make a professional website? First decide what type of professional website you want, including if you want your professional site to be a portfolio site or not. Then choose your website builder, plan out your pages and functionality, work on the design and then promote your website with SEO and other marketing strategies.

Yes, Wix does have email marketing and once you've created a website , launching an email marketing campaign is easy to do (and free.) Learn more about how to use Wix  as a website builder and to manage your business. Wix email marketing features Intuitive email editor Wix's easy-to-use editor, make it easy to create mobile-friendly emails in just a few minutes with no design degree required. You can create from scratch or choose from one of the editor's professionally designed templates to give yourself a head start. Then make it your own, tweak the fonts, play with colors, switch up the background even add a video. Whether you’re promoting a product, sending out a newsletter, or just saying hello, you’ve got everything you need, in the email editor, to make it look polished and on-brand. Email automation With Wix's automated email campaigns, you can schedule perfectly timed messages to keep your customers in the loop, whether you’re announcing an upcoming event, running a flash sale or sending a friendly nudge to revisit your store. Want to boost open rates? Add a personal touch with dynamic values that drop in your contacts’ names automatically. It’s a simple move that makes your emails feel less like mass mail and more like a conversation and that should mean more clicks, more engagement and more results. Learn more: What is email automation? Advanced data analytics Wix's in-built analytics allow you to track everything in real time, from delivery and open rates to the exact links people are clicking. Want to take it a step further? Run a split test (A/B testing) to see which version of your content resonates best. It's the easiest way to learn what’s working, what’s not and how to make every future campaign more effective. Email templates Choose from a range of professional designed templates that make it easy to create an email marketing campaign without needing to be a designer. Learn more: What is email marketing? How to create an email marketing campaign with Wix Whether you're promoting a sale, sending out updates, or sharing your latest blog, this guide is designed to help make email marketing simple but impactful. 01. Choose a template or start from scratch First head to the email marketing section in your Wix dashboard. You’ll be asked to choose how you want to start: Use a template : Wix has a range of professionally designed layouts for everything from product launches to templates for events. Create from scratch: Feeling creative? Start with a blank canvas and build your email exactly how you want. Be inspired by these email marketing examples. 02. Customize your email Now the fun part, customizing your email. With Wix's drag and drop editor you can: Add elements (images, buttons, dividers, you name it) Edit your text directly in the layout Choose a theme for fonts and colors Change the background Even switch text direction if needed Pro tip : Keep your message short and sweet, think one to three short paragraphs. Too much text, the more chance of it landing in spam folders. Also, you know your audience, so think carefully about what will resonate with them. Whether its text, images or video make sure to consider all of your options. When designing email layouts, prioritize mobile responsiveness, accessibility standards and a clean, visually appealing format that drives engagement. Balance text and visuals effectively, use proper headings and white space for easy scanning and ensure your calls-to-action are aligned with your messaging. Dor Cohen, distribution specialist at Wix.com 03. Preview and test Before hitting send, remember to review your campaign. You can do this by clicking on Preview and Test (top right of the editor). Click the mobile icon to see how it’ll look on phones Click the desktop icon for the computer version Pro tip: Send yourself a test email so you know exactly what your subscribers will see This doesn’t count against your email quota, so feel free to test away. You can also send it to friends and family to get their opinion. 04. Choose your audience Now it’s time to decide who to send your email to. You can: Pick individual contacts Use labels or segments to group people (like past buyers or newsletter subscribers) Import a list from Gmail or a CSV file if you’ve got new subscribers not in Wix yet Pro tip: Don’t send to inactive contacts, it can mess with your delivery rates and increase the chances of your email going to spam. Wix lets you filter them out easily. 05. Press send (or schedule) The last step is to give your email its final details and send it off. Here’s how to do it. Write your subject line, you can personalize it with your contact’s name or your site UR Set your "From Name" and reply-to email address Choose when to send: either now or schedule it for later Once you click send, Wix will review it to make sure everything’s compliant, and then—boom—off it goes to your audience. And you can share the email link on social too. Your email campaign is live, now what? Once your campaign is live, keep an eye on your data. You’ll be able to see metrics and data that will allow you to evaluate the success of your campaign and identify where you need to make changes to improve your: Open rates Click-throughs Engagement trends Learn more: Why use Wix? Wix Email Marketing FAQ Is Wix email marketing free? Yes and with Wix's free email marketing you get access to a user-friendly drag-and-drop editor, designer-made templates, automated emails, audience segmentations and custom reports. Upgrade your plan if you want to add to your monthly email allowance, remove Wix branding from emails, schedule emails in advance, send emails from multiple email addresses or share emails in web view with a custom domain URL. How many emails can I send a month? With a free plan you can send up to 200 emails a month with Wix.

As bloggers, who blog on Wix our answer is a resounding yes. But in the interests of neutrality, we've put together some of the main reasons why we think Wix is good for blogging, so you can make up your own mind when it comes to starting your own blog . Before you start exploring the pros and cons of different blog makers , it's important to understand the type of blog you plan to start and your goals for it. These two factors might impact which blog creator you choose and if Wix is the best option for you. Our blog is a marketing asset with several goals. We have a broader mission that revolves around educating and informing but also more precise goals, such as bringing more people to Wix. For these needs, we can say Wix is great for blogging and here's how. Learn more: Why use Wix? , How to use Wix   Why Wix is good for blogging Many of Wix's blogging features make it a great for beginners and more experienced blog owners alike. We've ben running our blog a long time, more than ten years and counting but even if you're just starting out there's plenty to make running a blog easy. These features include: 01. User-friendly interface and templates Wix's drag-and-drop editor simplifies the process of designing and managing a blog, making it accessible to anyone, even those without technical or design experience. You can also choose from a variety of customizable blog templates tailored for different blogging niches, which makes it easy to setup and start regardless of your blog type. Personal blog templates Food and travel blog templates News and business blog templates Sports and wellness blog templates Fashion and beauty blog templates 02. Integrated blogging features With the Wix blog editor you can easily write, edit and publish posts on your site. You can start a blog as a standalone site, or integrate it seamlessly into your website. Some must-have blogging features include being able to schedule posts, adding categories and comment management. Other stand outs include being able to manage your blog from anywhere, via the mobile app and being able to add collaborators, editors and managers to your blog each with their own pre-set level of access. 03. SEO tools Wix offers built-in SEO tools that help improve your blog's visibility on search engines. You can customize meta tags, URLs and alt text for images, which are some good best practices that should be implemented on your blog. Our blog has a strong SEO strategy behind it, its how we generate most of our traffic and so being able to implement on-page SEO best practices easily from within the blog editor saves us a lot of time — which in turn means we can use that time saved to focus on the things that make more impact, keyword research, our content strategy, content updates to improve rankings, data tracking and analysis. 04. Mobile-friendly by default Blogs created with Wix are automatically optimized for mobile devices, ensuring that all content is accessible across devices. We know we do most of our blog reading from mobile, as do most of our audience, its another thing of our mind, knowing that our blogs are mobile-friendly from the minute they're published. If your site isn’t mobile-friendly, it’s not search-friendly. At Wix, we design with mobile performance in mind—because great SEO starts with a seamless experience on every device. Sharon Hafuta, Wix Blog Editor. Learn more: How to make a mobile-friendly website 05. AI-powered content creation Wix has AI tools that help with generating blog content. These tools can suggest topics, create draft and even generate images based on descriptions, streamlining the entire content creation process if you need it. You know everyone is using it, we know everyone is using it. There are many ways to use AI content creation to build and scale a blog and how much you rely on it, depends on the size of your blog, its goals and audience. No judgement from us, AI content creation is revolutionizing how we scale blogs. With Wix's tools you can opt in or out from using them, depending how much or often you need them. But it's good to know they're there for when you need a helping content hand. Learn more: How to use AI to write blog posts 06. Built-in analytics Wix's analytics helps you better strategize and manage your blog. You can easily see how much traffic you get and from where. You can also understand how long your readers spend on a blog post, as well as other important metrics that impact how well you blog. For us traffic is one of our main KPIs, so being able to see clearly how much traffic we get and from which segments — whether organic or paid and from which specific source, be it Google or Facebook, is what makes Wix good for blogging for us. 07. Monetization options If you're a blogger looking to eventually monetize your blog , Wix blogging provides features like integrated e-commerce capabilities , which means you can sell products or services directly from your blog. You can also run display ads on your blog, offer subscriptions and sell online courses all from your Wix site. Learn more: How to make money blogging 08. Free plan You can start a blog for free with Wix. Or upgrade to a Wix paid plan with your blog and you'll also be able to choose a custom domain and remove the Wix branding from your site. Learn more: How much does it cost to start a blog 09. Robust site infrastructure Behind every blog built on Wix is their enterprise-grade website infrastructure . What does this mean? A secure platform : Wix's world class experts and enterprise-grade security system work 24/7 so your audiences' information will always be kept safe and secure. Learn more about Wix's website security. Reliable web hosting: With free website hosting on a worldwide CDN , your site is automatically backed up and will be able to handle any situation, from traffic spikes to outages, so you’ll always be up and running. Performance first: With a performance-first culture, Wix's priority is providing the best user experience for you and your visitors, with faster loading sites that perform great on any device. Learn more about Wix's website performance . What does this really mean? You can start and run your blog without having to worry about if your site is secure, will it always be live and do readers have a positive experience on the page. All of that is a given with a Wix blog. How to get started blogging with Wix? Create a Wix account Start with your blog design (from scratch or with a website template) Choose a blog name (and opt for a custom domain if you think you need one) Write your first blog post (and then start a schedule for consistent posting) Review and publish Promote your blog Repeat Is Wix good for blogging? FAQ Can I customize my Wix blog? You can and here are just some of the ways you can do it: Layouts : Choose from various blog layouts. Design elements : Customize fonts, colors and backgrounds Post display : Decide how posts are displayed, including featured images and excerpts. Can I create a multilingual blog on Wix? With Wix multilingual, yes you can create a blog in a wide range of languages. Learn more about how to create a multilingual website. Is Wix blogging suitable for beginners? There are many features that make the Wix blog maker suitable for bloggers of all levels, including beginners. You can create a blog from templates if you're really new to designing a blog which means you don't need any design or technical knowledge or experience.

Start generating business ideas with the Wix Business Launcher →  Starting a business is exciting, but there’s a lot to figure out along the way. One step that often gets missed? Choosing the right business name . It might feel like a small choice, but it can have a big impact on how people view your business and its future. If you’re just starting out, check out this guide on how to start a business —it has everything you need. Your business name is the heart and soul of your brand. It's the first thing people notice and remember about you—potential customers, partners or investors. A strong name can open doors and set the tone for everything your business stands for. In this post, we’ll walk you through how to pick the perfect name for your small business, making the process easier and more enjoyable than you thought possible. Naming your small business just got a whole lot easier . The Wix Business Name Generator gives you custom, on-brand ideas fast—along with the tools to bring your idea to life. Business name ideas to inspire you Explore this section for a handpicked collection of small business name ideas aimed at igniting your creativity and providing inspiration for your venture. Whether you're in search of a catchy, clever or entirely unique business name, these suggestions can assist you in finding the ideal name that aligns with your vision and brand identity. Unique small business names Catchy small business names Funny small business names Professional small business names Inspirational small business names Location-based small business names Timeless small business names Clever small business names Modern small business names Classic small business names Minimalist small business names Unique small business name ideas 1. WhimsiCraft Creations 2. Gourmet Grind Coffee Co. 3. UrbanScape Greenery 4. PetPamper Spa & Boutique 5. TechTrove Innovations 6. EcoFusion Eco-Friendly Products 7. Blossom & Brew Floral Studio 8. SparkleStyle Jewelry Designs 9. ByteBloom Web Solutions 10. WanderLuxe Travel Experiences 11. SweetWhisk Bakery Delights 12. The Vintage Vineyard Boutique 13. FreshPetal Flower Market 14. CraftCove Artisanal Wares 15. MindfulBites Health Cafe Catchy small business name ideas 1. SnapGlow Photo Booths 2. BuzzCraze Marketing 3. SwiftSip Coffee House 4. FunkyFinds Boutique 5. HappyHound Pet Care 6. PixelPulse Creative Studio 7. GrooveGrub Food Truck 8. UrbanChic Decor 9. LushLather Soap Co. 10. RetroRide Bicycles 11. TastyTruck Street Eats 12. InkSplash Printing 13. GroovyGadget Gadgets & Gizmos 14. PurrfectPaws Pet Grooming 15. SparkleWave Jewelry Designs Funny small business name ideas 1. PunnyBuns Bakery 2. Chuckles & Knuckles Plumbing 3. WiggleWag Dog Walkers 4. QuirkNook Antique Shop 5. LaughterLabs Comedy Club 6. WackyWidgets Tech Store 7. ChuckleBerry Farm Stand 8. Jokester's Java Cafe 9. ClownTown Party Supplies 10. Giggles & Grins Dentistry 11. ChuckleMuffin Bakery 12. WhimsiWrap Gift Shop 13. Lighthearted Landscaping 14. GiggleGas Auto Repair 15. SillySocks Boutique Professional small business name ideas 1. Apex Solutions Group 2. Sterling Financial Advisors 3. ProVision Consulting 4. Elite Marketing Strategies 5. Precision Legal Services 6. Premier Tech Innovations 7. Strategic Business Partners 8. Quantum Accounting Solutions 9. Vanguard HR Consultants 10. Prime Property Management 11. Professional Insight Architects 12. Global Trade Partners 13. Executive Wellness Coaching 14. Oasis Health & Wellness 15. Corporate Compliance Solutions Inspirational small business name ideas 1. DreamBuilders Ventures 2. HopeHarbor Solutions 3. InspireRise Consulting 4. VisionQuest Advisors 5. EmpowerEdge Enterprises 6. TriumphTrail Marketing 7. RadiantPath Coaching 8. RiseAbove Innovations 9. SereneSoul Yoga Studio 10. FlourishWell Wellness Center 11. ElevateSuccess Strategies 12. IlluminateDesign Studio 13. InspireLife Coaching 14. AspirePeak Investments 15. ThriveMinds Counseling Location-based small business name ideas 1. [City]Gourmet Delights 2. [City]Craft Brews & Bites 3. [City]Green Landscaping 4. [City]Tech Solutions 5. [City]Boutique Finds 6. [City]Pet Haven 7. [City]Web Wizards 8. [City]Floral Artistry 9. [City]Jewel Box 10. [City]Travel Treasures 11. [City]Bakery Delights 12. [City]Vintage Emporium 13. [City]Healthy Bites Cafe 14. [City]Artisan Creations 15. [City]Beauty Retreat Looking to start a business in Michigan ? Check out these location-based small business ideas that might just work. Ann Arbor Green Landscaping Lansing Tech Solutions Kalamazoo Jewel Box Timeless small business name ideas 1. ClassicCraft Creations 2. Heritage Home Repairs 3. TimelessTraditions Events 4. Evergreen Financial Services 5. EternalElegance Boutique 6. PerpetualPet Care 7. EnduringTech Solutions 8. VintageValues Antiques 9. Time-Honored Treasures 10. Everlasting Wellness Center 11. ForeverInk Printing 12. EndlessHarmony Music School 13. TimelessTaste Catering 14. EternalArtistry Studio 15. LastingLegacy Photography Clever small business name ideas 1. ByteWit Web Solutions 2. CaffeineCrafter Coffee Co. 3. CraftyConcierge Services 4. PurrFectly Groomed Pet Salon 5. QuirkEco Boutique 6. PixelPioneer Studios 7. GrubHubb Food Truck 8. SmartyPants Tutoring 9. SipSational Wine Bar 10. ThinkInk Printing 11. BrightIdea Electricians 12. CleanSweep House Cleaning 13. GadgetGuru Tech Repair 14. TwistedTines Culinary Creations 15. SparkPlug Creative Agency Modern small business name ideas 1. Innovix Solutions 2. TechWave Labs 3. UrbanEdge Design Studio 4. ModernMingle Events 5. FusionFlare Cuisine 6. BeyondBits Technologies 7. Streamline Marketing 8. UrbanHive Co-working 9. ElevateX Fitness 10. InsightIQ Analytics 11. Trendsetters Apparel 12. LuxeLink Realty 13. UrbanPulse Wellness 14. CloudShift IT Services 15. NovaNest Home Decor Classic small business name ideas 1. HeritageCraft Creations 2. ClassicTouch Landscaping 3. Time-Honored Traditions Events 4. VintageElegance Boutique 5. TraditionalTaste Catering 6. ClassicCharm Antiques 7. ElegantEssentials Shop 8. OldWorld Printing 9. RoyalRoots Florist 10. PrestigePamper Spa 11. ArtisanalClassic Goods 12. VintageVine Wine Shop 13. ClassicManor Realty 14. GrandeurGourmet Delights 15. ClassicHarmony Music Studio Minimalist small business name ideas 1. PureElegance Design 2. ZenNest Interiors 3. SimpleSolutions Co. 4. ModaLine Clothing 5. CleanCanvas Art 6. SereneTech Solutions 7. BlankSlate Creative 8. MinimalMarketplace 9. CleanCut Barbers 10. BareEssentials Spa 11. SleekStyle Boutique 12. EssentialEats Catering 13. MinimalistMedia 14. LineaLux Jewelry 15. StreamlineLiving Subscribe to the Wix blog newsletter  for a weekly dose of business tips and industry trends. Make sure your business idea is as strong as the name you choose. Use the Wix Business Launcher to explore various opportunities based on your skills and experience. Simply chat with AI to receive personalized business ideas. Then, get set up with a full market analysis, earning strategies and launch kit for each idea, so you can get started with confidence.  Small business name real-life examples The Wright Shirt We love how this small t-shirt business uses a clever and funny play on words to come up with a simple, yet super memorable business name. This is one small business name people won’t soon forget. SLUG JEANS This jeans and clothing business has got its name right from the start, as it effectively captures the style of clothing. How to choose a small business name In your pursuit of a fitting name for your small business, consider these steps to ensure you discover one that encapsulates your brand, captivates attention and leaves a memorable mark on your customers: Get clear on who you are as a brand Brainstorm name ideas Consider your audience Check availability Keep it simple and memorable Test your name 01. Get clear on who you are as a brand Before you even think about names, take a step back and figure out what your brand really  stands for. What are your values? What's your mission? Why do you do what you do—and how is it different from everyone else out there? Think about the vibe you want your business to give off. Are you bold and edgy? Calm and professional? Playful and fun? Your brand identity is the personality behind your business, and it should guide every decision you make—especially naming. Try jotting down a few adjectives that describe your brand, a one-liner about your mission, and what makes you different from the rest. Once that’s clear, picking a name that fits will feel a whole lot easier (and more meaningful). 02. Brainstorm name ideas Grab a notebook, open a doc, or gather some friends, family or teammates and start brainstorming name ideas. Don’t stress about making them perfect. Too weird? Too long? A little out there? Write it down anyway. Sometimes the so-called “bad” ideas lead to the best ones. Play around with wordplay, mashups, puns or words in other languages that match your vibe. Think about industry terms, your values, product features or your personal story for inspiration. You can also try AI tools, small business name generator , rhyming dictionaries or scroll through Instagram for a spark of creativity. Remember, this is the idea phase. There are no wrong answers here—just stepping stones to the perfect fit. Keep going until you’ve got a list you’re excited to explore further. Or be inspired by these business name ideas lists: Jewelry business name ideas Travel business names Photography business name ideas Craft business name ideas Restaurant name ideas Small business name ideas Boutique business name ideas Band name ideas Tech business name ideas Consulting business name ideas Clothing brand names Beauty business name ideas Real estate business name ideas App name ideas Marketing business names Candle business name ideas Food truck business name ideas Gym business name ideas eCommerce business names Fitness business name ideas Trucking business names Bookkeeping business names Construction business name ideas Nail business name ideas Plumbing business names Dropshipping business names Painting business names Contractor business name ideas DJ name ideas 03. Consider your audience Choosing a name isn’t just about what you like—it’s about what connects with your audience. Take a step back and think: Who are your ideal customers? What names would grab their attention, make them stop, click or share with a friend? Put yourself in their world. Are they drawn to something playful and fun? Polished and professional? Bold and modern? Your name should feel like it understands them. And don’t be afraid to test it out. Share your favorites with a few people from your target audience. See what sticks, what gets puzzled reactions and what they actually remember the next day. A name that resonates with the right people is always more powerful than one that just sounds cool to you. 04. Check availability Before falling in love with a small business name, check its availability. This means checking that the name is not already trademarked or in use by another business and that the corresponding domain name and social media handles are available. You can use the Wix domain name search to check domain availability. 05. Keep it simple and memorable A good small business name is usually short, easy to spell and easy to remember. Avoid complex or overly long names that can confuse potential customers. A name that rolls off the tongue and is easy to type into a web browser is ideal. "Simplicity is key. Choosing a name with an easy spelling and pronunciation, secures quick recognition and recall. A great business name captures attention, evokes emotion, and sticks in the mind. It should be unique yet memorable, reflecting your brand's essence and values." Daniele Pitkowski, Product Marketing Manager at Wix 06. Test your name Before making a final decision, run the name past a focus group or get feedback from friends and family. Additionally, try saying the name out loud and imagine how it will look on business cards, signage and your business website . Ensure it's adaptable and suitable for various branding materials. Testing your business name by incorporating it into email name ideas can also provide insights into its effectiveness and appeal. How to validate business name ideas Survey your audience : Ask friends, colleagues or potential customers which name feels most memorable and appealing. Run online polls : Use social platforms or tools like Google Forms or Typeform to gather broader feedback. A/B test with landing pages : Create simple web pages featuring different names and track engagement or sign-ups to see what works best. Check pronunciation and spelling : Say the name out loud, use voice assistants like Siri or Alexa and make sure it’s easy to spell and remember. Test cultural and language meanings : Research translations and meanings in other languages to avoid any negative associations. Gather industry feedback : Talk to professionals in your field or potential customers about their first impressions and concerns. Analyze competitor differentiation : Make sure your name stands out and isn’t too similar to other brands in your industry. Check domain and social availability : A solid name should have a matching domain and consistent handles across social media. Assess brand flexibility : Think about how the name could accommodate future growth or changes in your business. Trust your gut : If a name gets positive feedback and feels right for your brand, it’s probably the one. Once you've done this, you'll need to consider learning how to make a website from scratch   to put your name on. Choosing a small business name: top tips The name you pick for your business can make a big difference no matter your industry, company size or brand identity. To set yourself up for success, keep these key principles in mind. A great business name should be: Short: Keep your business name concise so it’s easier to remember, spell and fit into branding materials. Simple: Go for a name that’s clear and straightforward, skipping any complexity that might confuse customers. Memorable: Add creative touches like wordplay, rhythm or imagery to make sure your name sticks. Unique: Stand out from competitors with a creative, original name that's fresh and avoids overused industry buzzwords or trends. Relevant: Pick something that reflects your industry, products or services so customers instantly get what you offer. Future-proof: Avoid names that limit growth or tie you to a specific product, service or location. Audience-focused: Choose a name your target customers will connect with based on their preferences and values. Keyword-rich: Include relevant keywords to boost online searchability and help people find you easily. Visual-friendly: Picture how the name will look in logos, marketing materials and signage to ensure it works well. Cultural-safe: Check for unintended meanings in other languages or cultures to avoid awkward missteps. Personal: Add a unique story or personal touch to make the name meaningful and tied to your journey. Ultimately, trust your instincts and pick a name that feels authentic. Your intuition knows what fits your brand's essence and helps you make a genuine choice. Ensuring company name is available    Before finalizing a name, it’s important to check for existing trademarks to avoid legal trouble. Start by searching trademark databases like the USPTO (for US-based businesses) or international equivalents. Many companies unknowingly choose names that are already trademarked, leading to costly rebrands later. Make sure the domain name is available—having a matching website URL strengthens branding and makes it easier for customers to find you. If the domain you want is taken, try small changes like adding a keyword, using a different extension (.co or .io) or negotiating with the current owner to buy it. Social media availability is just as important as securing a domain. Consistency across platforms like Instagram, LinkedIn and Twitter builds a professional image. A quick search can show if your name is already in use or if you need to tweak it. Also, check for conflicts in your industry—a name that works in one field might already belong to a competitor elsewhere. Name generator for business names Name generators are a game-changer because they often check domain availability, saving you from falling in love with names you can’t use. Some even go a step further, suggesting logo ideas and color palettes to transform a single word into the foundation of your brand. Name generators are super easy to use. Just pop in a few keywords that reflect your business, choose your industry or the vibe you want—playful, professional, modern—and let the tool work its magic. It blends patterns, smart logic and creative word combos to deliver fresh, relevant ideas. Some focus on short, snappy names, while others add a cool twist with words like "Lab," "Nest" or "Hive." Not all name generators are created equal. Some give generic results that feel like filler text. The best business name generator crafts names that match your industry, skip unavailable domains, and suggest creative options that stand out and make an impact. Wix Business Name Generator is especially handy if you’re planning to build your website. Everything you need to launch your brand is in one spot, from registering a domain to designing a logo to building your website. Found a name you love? Instantly check if the .com is available, create a custom logo with the Wix Logo Maker and start building your site with your brand identity ready to go. Small business name ideas FAQ Why is choosing the right small business name important? Your business name is often the first impression potential customers have of your brand. It communicates your identity, values and offerings. A well-chosen name can help you stand out, attract customers and build a strong brand presence. Should my small business name be descriptive or unique It depends on your goals. Descriptive names (e.g., "Smith Plumbing") tell customers what you do, but they may limit your business's growth or differentiation. Unique names (e.g., "Apple" for computers) can be memorable but might require more marketing effort to explain what your business does. Should I use my own name for my small business? Using your own name can be a great choice if you want to build a personal brand. However, consider whether it's relevant to your industry, as it may limit your business's growth or saleability in the future. What about legal considerations for my small business name? To protect your business name, consider registering it as a trademark if applicable. Consult with a legal professional for advice on trademarking and to ensure you're complying with local, state and federal laws. Can I change my small business name later if needed? Yes, you can change your business name but it can be costly and confusing for customers. It's best to choose a name you're committed to from the start to avoid rebranding efforts later. What if my preferred name is already taken? If your desired name is unavailable, consider variations, abbreviations, or adding a descriptive term to make it unique. Alternatively, revisit your brainstorming process to generate new name ideas. What are the rules for registering a DBA (Doing Business As) name? The rules for registering a DBA (Doing Business As) name are: 1. Check local and state requirements 2. Ensure name isn't already in use 3. File DBA registration with appropriate agency (county clerk or state) 4. Pay required fees 5. Publish notice in local newspaper (some jurisdictions) 6. Renew registration periodically (varies by location) 7. Use DBA on all business documents 8. Register in each county/state you operate in 9. Sole proprietors and partnerships typically require DBAs 10. Corporations may need DBAs for alternate names How important is domain name availability when choosing a business name? Domain name availability is crucial when choosing a business name because it ensures your website and business name match. This is important for brand consistency, credibility and customer recall. How do I brainstorm business name ideas? To brainstorm business name ideas you can: 1. List keywords related to your business 2. Use a thesaurus for synonyms 3. Combine words creatively 4. Consider your target audience 5. Use alliteration or rhymes 6. Draw inspiration from mythology or literature 7. Try foreign languages 8. Use acronyms 9. Add prefixes or suffixes 10. Explore wordplay and puns 11. Use online name generators 12. Ask for input from others 13. Consider location-based names