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Turn your ideas into a website you love with Wix →   So, you want to create a website? Good news: making a website has never been easier. These days, there are a number of website builders that make designing a site as simple as following a recipe. A mature website builder like Wix can also make running your business online significantly easier.  Wix gives you a range of high-quality features—a drag-and-drop website editor, templates, AI, marketing tools and native business solutions—so you can start creating right away. Keep reading to learn how to make a Wix website by bringing all of your favorite elements together.  Learn more about how to use Wix  as a website builder and to manage your business. How to make a website with Wix Define your goals Pick your starting point Review and organize your pages Customize the design as desired Create your content Choose a domain name Get familiar with web hosting Promote and track your website 01. Define your goals Creating a website starts with considering the goal of your website. Do you want to monetize your website , or simply share your favorite recipes? Whatever your aim is, be clear about your definition of success. This will help you determine the best platform, design and timeline for your project. “Just as us humans, every website has its own needs. Try to define what those are and what goals you’d like to achieve in order to create a successful website that is truly original.”   - Adi Huri, product and creative director at Wow!, Wix If you're still unsure about the kind of website that suits you, take some time to explore the different types of websites  available or explore these website ideas  for inspiration. Your website could serve as: An online store where you sell custom merchandise, handmade items, branded products or even dropshipped items. (See our guides specifically on  how to start an online store  or how to make an eCommerce website .) A blog where you share your own insights, interview experts or engage a community of people who share a common interest. (Learn  how to start a blog .) An online portfolio , which exists as a type of  static website  that shows off your experience to potential employers or clients. (Learn  how to make an online portfolio .) Note: One website can serve multiple purposes. You can  create an online store  that also has a blog. Or, you can  create a blog  that sells merchandise.  Related reading: How long does it take to build a website? I built a Wix website for my mom: here's how it went What is a Wix website? 02. Pick your starting point When you start building a website on Wix, you have two main ways to get started: Use the AI website builder . Create a fully functional site by answering a few quick questions. The AI will automatically generate the layout, content structure and design elements, giving you a ready-to-use starting point. Start with a designer-made template. Choose from more than 2,000 website templates , which are tailored to different business types and industries. You can select a template that closely matches the style and layout you already envision, then customize it using the editor. Choosing a starting point depends on your workflow and priorities. The AI website builder is faster for immediate results, while templates provide a stronger visual starting point. Either way, you can customize and refine your site further from Wix's drag-and-drop editor. See these  Wix websites  for inspiration or see the Wix Editor up close with  this online course . Learn more:   AI vs. template: Which should I use to create my website? How to vibe code a website How to create a professional website Special note If you're an agency owner creating a website  for clients, or manage an enterprise with complex design needs, Wix also offers Wix Studio. Wix Studio offers a collaborative platform and unparalleled customization options. Enjoy precise control over your design and easily create highly responsive, intricate animations. Discover more about  Wix Studio . For more advanced website development  needs, the Wix Editor offers access to Velo  by Wix. Velo supports markup languages like  HTML ,  CSS  and  Javascript  for custom-coding elements of your site. For example, you can connect custom  databases  and build  dynamic content , or use JavaScript to add more interactive behaviors. As another option, you can use Velo APIs to install a  Wix website app  to an existing site. (Learn more about Wix  Wix Headless .)  03. Review and organize your pages Once you have a first draft of your website, either from the AI website builder or a template, it’s a good idea to step back and review the pages that are included. Make sure that all the essential web pages are covered, and check that each one clearly serves your visitors’ needs. Start with the basics— homepage , about page, and contact page—and then consider whether any additional pages would improve your site’s structure and usability. Here are some common page types to check for: Category pages: Category pages are helpful for organizing content, especially on an eCommerce site or blog. A category page can act as a navigational element, guiding visitors to the content that they’re looking for in a friendly, familiar way.    Product pages: Product pages should highlight key features and benefits of your product, giving enough space for images, videos and dynamic sections (such as “recommended products”). You may even want to include a reviews section, or an area showcasing user-submitted photos. Services page: Here you can list the services you offer. For example, if you’re a freelance writer, you can talk about the types of projects you take on or the types of packages you offer. Support page: A support page can include information on how to get in touch with your team, or how to handle situations like a return or issues with shipping. Checkout page: Whether you run an eCommerce or service-based business, a checkout page can simplify (and speed up) the sales process. Make sure to offer multiple ways of paying and keep your form clear and to the point.    FAQ: Address common questions and concerns upfront to build trust and set the right expectations. Regularly update this page as new questions arise. Testimonials/review page:  A review page can consist of video testimonials, star ratings and/or written reviews. Privacy policy page: A privacy policy page can demonstrate that you take your customers’ privacy seriously. It may also be a legal requirement if you do business in certain countries or states. Read also:  How to build a homepage   04. Customize the design as desired At this point, you’ve probably got all the bones of your website in order. Now, it’s time to refine any details you wish. Considering how 75% of website’s credibility is influenced by its design, you’ll want to be very intentional about each component of your site. Here’s how to fine-tune the main components. Colors Colors are one of the first things visitors notice and can influence how they feel about your site. Use a main brand color with a few complementary shades to keep your design consistent, and reserve bright or contrasting hues for buttons and calls to action. Your color choices set the tone—bright colors like yellow feel energetic, while muted tones like brown convey warmth and reliability. For example, Simply Ollie uses earth tones to create a cozy, nostalgic vibe that matches its products and brand values. You can adjust your site’s colors directly in the Wix Editor, or use the Theme Assistant if you need guidance. Subscribe to the Wix blog  for a weekly dose of fresh web design tips and trends. Menus Your site’s menu is the main way visitors navigate your pages, so check that it’s organized and clearly reflects your site goals. Make sure each page is easy to find and labeled in a way that makes sense for your audience. For example, a travel blog could group content by destination or type of trip (e.g., city- vs. nature-oriented trips) , while a service site might highlight key offerings. “Keep in mind that the menu is the map of your website. By adding the right pages to your menu, in the right order, it can be the heart of your website’s success.” - Adi Huri, product and creative director at Wow!, Wix Buttons Small but mighty, buttons guide your visitors to the next step, whether that’s completing a purchase, subscribing to your blog or signing up for your service. They can also help you track engagement. Simply put, if people are clicking your buttons, they’re interested in what you have to offer (or curious enough to stick around). But for buttons to work, they need to be clear and noticeable. Visitors should know exactly where a button leads, and never feel confused after clicking it. Take a moment to review your buttons and make sure they’re clearly labeled and placed where people naturally look. Remember, both text and graphics can help here. Most people instantly recognize icons like social media symbols or a “download” arrow. In the Wix Editor, you can even add hover effects to make your buttons pop more. Visual elements and effects While all of  web design  is visual, certain elements truly enhance the user experience of your site. Things like images, shapes and scrolling effects can catch users’ eyes. At the same time, you want to avoid overwhelming your visitors.  Prioritize simplicity by using a clean, straightforward layout and giving each element enough space to breathe. Balance visuals and content so that images, videos and effects highlight key information rather than distract from it. Always use high-quality media; select high-resolution images and videos that are relevant, plus add value to the page.  When you’re building a site on Wix, you can take advantage of stock content or the AI image creator to jazz up your site. You can experiment with different shapes, layouts, backgrounds, animations and scrolling effects. Or, use one of Wix’s branding tools—like the Wix logo maker —to develop your brand identity if you’re just starting a business.   Read up on more image optimization  techniques and about what web design is . Mobile web design A whopping 96% of the global digital population  now uses a mobile device to connect to the internet. It goes without saying that you’ll want to give some TLC to your site’s mobile experience and consider the case for making a  responsive vs. adaptive website . Because phone screens are smaller than desktops, layouts should be adjusted accordingly. Prioritize what appears first (above the fold), and move or remove less essential elements for a smoother mobile experience. Make navigation simple by placing key links at the top. Many mobile sites use a hamburger menu (three horizontal lines) to organize and condense links. Website performance and speed are just as important. Use tools like Google PageSpeed Insights or the Wix Site Speed Dashboard to check your scores and Core Web Vitals. Faster sites deliver a better user experience. If you’re using Wix, your site is already optimized with globally distributed servers, auto- caching and WebP image optimization. You can also preview and edit your mobile site in the Editor, or turn your website into an app with the AI-powered Branded App tool. Learn more: How to choose a website template on Wix 05. Create your content  Your site may already come with placeholder text and images, but this is your chance to make it truly yours. The words and visuals you choose will shape how visitors experience your brand—and whether they take the actions you want. Review each section and decide what you want to keep, revise or remove. Consider whether your message is best conveyed through text, visuals or a mix of both. For example, if you want visitors to take a specific action, make that clear in your copy. If you’re introducing a new product or service, a video or image may be more effective. As you update your content, keep SEO best practices in mind: Incorporate relevant keywords naturally into your copy Write unique meta descriptions and title tags for each page (you can use Wix’s AI meta tag creator for help) Use header tags (H1, H2, H3) to structure your content clearly Include links to other relevant pages on your website to guide users and boost engagement Create content that aligns with search intent and answers visitors’ questions Website builders like Wix combine their content management software  with their editors, helping you manage content effectively and experiment with static vs. dynamic website  content. You can additionally tap into built-in AI tools for generating unique text or images for your site. “There are over 2 billion websites out there and we all visit many of them daily. With visual and textual content you have the opportunity to make a statement and have your site stand out. This is the place to add your brand personality. If you are more traditional, no need to go wild. Often, unique copy or a cool visual is all you need for your site to be memorable.”  - Adi Huri, product and creative director at Wow!, Wix 06. Choose a domain name Your domain name is your site's title, which makes it easily identifiable and accessible. A custom domain name also adds a professional touch. For this reason, domain names often match their brand names, like Wix and wix.com . To choose a domain name , start by understanding what a domain is . Then, pick an appropriate domain extension  (.com, .net, etc.) and consider relevant  subdomains . Once you've decided,  purchase your domain name  through an official registrar like Wix. Note: If you publish your site under a free account, Wix provides a default domain name. However, you can always purchase a custom domain and choose what will become your  top-level domain . Or, if you upgrade to any of Wix’s paid plans, you get a private domain free for the first year. (Learn more about how to build your website for free. ) Need help finding the perfect domain name? Try using a  website name generator  for inspiration or check out our list of website name ideas . Examples of available domain extensions:  .de domain .xyz domain .co domain .ch domain .be domain .store domain .info domain .tv domain .company domain .digital domain .ca domain .fr domain 07. Get familiar with web hosting At this point, you might be wondering how to make sure that your website actually goes live and can be found online. This is where web hosting comes into play. Web hosting is like a storage house for your website, ensuring it’s accessible on the internet. There are different types, like VPS, shared hosting, managed hosting  and cloud hosting . Read more: What is web hosting? With Wix, you automatically get free web hosting  when you publish your site, so you don’t need an external host or your own web server . The platform utilizes multiple  content delivery networks  around to maintain a 99.99% uptime.  Security is covered, too. Wix provides 24/7 monitoring, auto backups, enterprise-grade website security , TLS  and public key certification for every site. You can further secure your site with measures like multi-factor authentication .  Is my Wix website secure? Yes and we explain how. 08. Promote your website The work doesn’t end after you’ve published your site. Once your site is live, you’ll want to proactively draw visitors to your pages using strategies like the ones below.  Social media marketing Using social media to promote your new website involves a strategic blend of content creation, audience engagement and targeted advertising.  The most important tip here: avoid spreading yourself too thin and focus on the platform(s) where your target audience is most active. Utilize Wix’s social media schedule tools, in addition to the AI caption creator and social ads features to keep everything in one place.  Invite two-way conversation. Make sure you’re not simply talking at your followers and bombarding them with content they don’t care about. Pay attention to what they post. Respond to their comments.  Consider collaborating with influencers and industry leaders who can endorse your website and attract their followers to your platform. SEO and GEO SEO remains a key factor in your website’s success, but it’s more than just keywords. It’s about optimizing your content, structure and user experience to be discoverable by search engines and relevant to your audience. Fortunately, Wix’s SEO  features provide a solid infrastructure to meet search engine requirements. You’ve got AI-powered text writers, assistants and checklists to provide suggestions on how to improve your content for ranking. For advanced users, Wix offers tools like a robots.txt editor, dynamic XML sitemaps and customizable canonical tags to further optimize your site. In addition, Wix offers tools for GEO (short for "generative engine optimization") and LLM optimization. For instance, the AI Site Overview report helps you understand how people are finding your website through AI platforms like ChatGPT. This, in turn, can inform how you can improve the content and type of information your offer on your site. “GEO is SEO for the AI era, providing users an all‑new level of search visibility...Just as we’ve supported our users in optimizing for traditional search engines, we’re now equipping them to navigate and succeed in an AI-driven landscape. With the AI Visibility Overview, businesses can finally see how they’re being represented—and take steps to increase visibility, influence perception and drive real outcomes." - Doreen Weissfelner, head of analytics at Wix Google My Business A Google My Business (GMB) profile is especially handy if you have a physical storefront. For many business owners, GMB is important for local discoverability—it serves as a listing on Google Search and Google Maps.  You can set up a GMB profile directly inside Wix. Once it’s set up, your GMB profile will provide a snapshot of your business location, hours, contact info, reviews and website. Make sure to fill out your profile as fully as possible. Add helpful visuals. Explore GMB’s extended capabilities. And carefully choose your category (a generic category like “restaurant” will be swarming with competition, whereas a category like “Italian restaurant” will be less competitive). Web analytics Web analytics tools  are like your eyes and ears online. They show you how people interact with your site, helping you identify issues and improve your website management  in the long run.   Analytics like visitor counts, click paths, purchase rates and most engaged regions can guide how you tailor your content or offers. Most importantly, web analytics can help you dissect user behavior. For instance, if many users leave before reaching the checkout button, you may need to rethink your button placement or webpage design.  In a similar vein, data like this may point to the best ways to promote or monetize your site.  Use  Wix Analytics  to your advantage. Wix Analytics will provide you with essential data (e.g., the total number of site visitors, time spent on pages, number of sales and much more). You can additionally use the AI Site Overview tool (as mentioned earlier) to track the behaviors of people who find you through AI platforms and/or integrate Google Analytics for comprehensive insights.  How to make a website FAQ How much does it cost to make a website? A website can be built for free, with a website builder like Wix. Or you can opt for a premium plan where prices range from tens to hundreds of dollars, depending on the website builder you choose. If you hire a developer or technical designer to make a website it could cost in the thousands. How long does it take to build a website? The time it takes to build a website can vary significantly depending on various factors, including the complexity and functionality of the website, the design requirements, the size of the project team, and the availability of resources. A simple website could take a day, a more complex one several months. Do I need a technical designer to create a website? Not if you use a website builder, like Wix. The editor is easy to use and customize. Do I need a web developer to build a website? It will depend on the functionality on your site, but to build a website from scratch or even a professional website for your business, if you use a website builder, a developer isn't necessary. How do I create a business website? Choose a website builder that can help you create a business website that will scale with your business, and allow for added functionality - like an online store. How do I build a website from scratch? Start by choosing the right website builder for your needs, then plan out your webpages, design and content. Every website starts with a great idea or brand so lead with this. How do I make a professional website? First decide what type of professional website you want, including if you want your professional site to be a portfolio site or not. Then choose your website builder, plan out your pages and functionality, work on the design and then promote your website with SEO and other marketing strategies.

Looking for the best way to build your website? Get started with Wix → Back in the day, building a website  meant one of two things: you could either hire a designer or hack one together yourself. Today, it’s a different story. There are more tools than ever, and one question I encounter is: “Should I use a template or AI to build my website?” Between all the DIY tutorials and apps out there (including Wix’s popular AI website builder ), it’s easy to see why people are exploring their options more closely. Hence, I thought it would be worthwhile to unpack this in more detail. Food for thought When choosing between AI versus a template, you're essentially choosing between placing your trust in an AI model—which is trained on web design  principles through an abundance of information and examples—or placing your trust in the curation and consideration done by an experienced web designer. There are advantages and disadvantages to both. Before diving in, I recommend asking yourself a few important questions: How clear is your vision for the site's design ? Do you picture every element in your mind already, or are you craving direction and inspiration? How much control do you want over the small details?  Are you the type to tinker, or do you prefer something more hands-off? Is there a template that already fits your industry and business goals?  Or, are you envisioning something completely new from what you’re seeing?  What AI brings to the table  The advantage of designing a website with AI tools is that you can really ask for anything. The level of customization is very high. You could ask for specific colors, design styles, layouts , order—whatever you envision.  You can also create and iterate quite quickly, without needing to browse through hundreds of templates. The result usually comes down to your prompting skills: the more detail and time you spend defining what you want at the prompting stage, the better the outcome.  AI models intuitively understand websites because that’s what they’re trained on. There’s a wealth of knowledge that’s being utilized and is constantly improving. Wix’s AI models combine decades' worth of web design expertise with real-world examples to generate high-end website, built to convert. What website templates bring to the table  The advantage of using a template, on the other hand, is that a professional designer has carefully considered the look and feel of the site, as well as its functionality. Whenever a new Wix template  is created, the first step is to research industry trends and study high-performing sites.   This means that you, as the website owner, benefit from a designer’s attention to detail, content curation and design choices—built with specific performance and business goals in mind. Not to mention, you have full editing capabilities to alter your site. The difference is that you start with a solid, well-thought-out structure that’s been tested across multiple devices. Comparing AI vs. website templates across various factors  Looking a bit closer, you’ll see there are some key ways these options set themselves apart. Quality As of the time of writing this, there’s still a notable difference in design quality between the two approaches.  When you’re working with AI tools,  the layout and overall visual narrative of websites tend to feel more standard, clean and less adventurous. The rhythm and visual storytelling aspect of the site often feels more straightforward. AI can sometimes struggle with maintaining design consistency across all elements and components of a large site, and has difficulty creating truly unique visuals that tell an engaging brand story. That said, AI models are rapidly improving, quickly bridging the gap and addressing these limitations.  When you’re working with   designer-made templates , you often get more elevated design outcomes. The designs are more intentional and cohesive out of the box. They’re built to tell a complete story and create impactful scrolling experiences for your specific business type or industry needs. The downside is that you risk having a similar-looking site to others in your industry who use the same provider and template. Ease of use / technical skills required  Both approaches require knowing what you want, but the technical demands vary. With the AI approach,  prompting skills will matter more than technical skills. Giving the system good, clean instructions on what you’re trying to achieve will get you closer to the result you’re looking for. You don’t have to have all the answers. It’s true that the more information you provide, the better, but it’s definitely okay to leave room for the model to interpret and create. Just try not to be too vague, as this will likely lead to basic outcomes. Regardless of the tool you use, it’ll likely take several rounds of iterations to mold the results to your needs. With templates,  a lot of it comes down to choosing the right template. Don’t simply choose a template because of how it looks. Pick a template by a reliable provider that is well-aligned with your industry or business type. After that, you’ll need to know—at least in the very basic sense—how to use a website editor. It’s crucial to know how to change settings, move, change and add/remove things from your editor-of-choice. Although this might seem like the more intimidating approach, popular editors like Wix are very intuitive and easy to master. Read also: Don't judge a website template by its cover—look for these traits instead Speed to create  Both approaches can produce a website within minutes, but to create something great, you’ll likely want to spend extra time perfecting the result. How you spend your time might look slightly different depending on the route you choose. With AI , you begin the process by guiding the AI with your input, rather than sorting through a sea of templates. Some AI builders are open-ended, allowing you to enter free-form prompts. Others, like Wix’s AI website builder, help to structure your conversation by asking you a series of questions. The builder will then generate a customized design within a few minutes. Afterward, you’ll spend time checking that the site has all the functionality and pages you wanted, adjusting content as needed, modifying the design and testing it across various devices.   With templates , you’ll spend most of your time trialing multiple templates until you find one that gets you closest to your vision. Some template libraries will be more vast and well-organized than others. You might get lucky and find a template that matches your vision closely and only needs small tweaks. Other times, a template might look amazing but need significant changes to work for your business.  Costs No matter which approach you choose, your starting point shouldn’t make a huge difference in cost. Both offer free and paid plans, and the final price largely depends on the features you want and the complexity of your site. So, which should you choose? If you’re a small business owner with limited design experience, I'd recommend starting with a template that fits your industry and business model. Templates make it easy to get a professional-looking site without complicated edits. The process is more predictable, and there's a clearer path from start to finish. However, if you’re a business owner with a very specific vision that doesn't fit standard templates, AI tools are worth exploring. They’re especially useful for businesses in emerging industries with few templates to choose from, or for anyone who enjoys the creative process and wants to experiment. One final word of advice: don't let perfect be the enemy of good The beauty of websites, in my opinion, is that they aren't static objects. They’re living and breathing, dynamic platforms that change, grow, improve and update. Trial and error is an inevitable part of web design, and any great website usually goes through several versions or edits.  Whether you go with AI tools or templates, the most important thing is to launch your site and see how real users interact with it.  Also, remember that the backbone of any beautiful and successful website is strong, meaningful content that evolves with your brand. Don’t just think about what you need right now. Think ahead and choose a setup that makes it easy to add content and expand your site over time. Finally, remember that your first website doesn't have to be your forever website. Both AI tools and templates are relatively low-cost ways to establish your online presence. You can always upgrade, redesign or start fresh as your business grows. The key is to start somewhere and iterate as you go along. Relate reading: Our designers’ favorite Wix templates How to choose a website template Should I use a template to build a website?

Bring your inspiration to life with a Wix website →   With so many different shades of purple available, these purple website examples show just how powerfully this vibrant hue can shape a memorable and effective online experience. From deep, dramatic plums to soft, calming lavenders, purple offers endless creative possibilities as you begin building your website . If you're thinking about building your own purple-themed site, you're in the right place. In this collection you’ll find standout designs that demonstrate how color, layout and visual hierarchy come together to create truly inspiring best website designs . Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy   drag-and-drop website builder   tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a gorgeous, professional photography website.  TL;DR: purple website examples "Each combination of design elements has the potential to evoke specific emotions, convey subtle messages and leave a lasting impression on viewers. From the choice of font to the selection of colors and the incorporation of graphic elements, every detail plays a crucial role in shaping the overall identity of a brand." - Yaya Aaronsohn, Head of Brand Maker at Wix Purple websites stand out for their bold, creative and memorable visual appeal. According to a recent study on color psychology , a pproximately 75% of consumers associate purple with premium quality. Brands targeting high-end markets, like fashion or cosmetics, may consider integrating purple intelligently into their schemes to reflect exclusivity. From deep, rich tones to soft pastel shades, purple can instantly elevate a brand’s personality and user experience.  So whether you are building a website for professional services, modern eCommerce website design or a portfolio website , here's a quick look at how different shades of purple can set the mood for your site. Shade of purple Psychological association Best for ... Deep/royal purple Luxury, sophistication, creativity, wisdom High-end brands, creative portfolios, educational sites Lavender/lilac Calmness, nostalgia, romance, tranquility Wellness blogs, beauty products, wedding services Violet Spirituality, imagination, mystery, fantasy Artistic sites, spiritual guides, entertainment brands Bright/electric purple Energy, fun, youthfulness, uniqueness Tech startups, event pages, modern fashion brands 9 purple website examples This roundup showcases the best purple website designs to inspire your next project, including a mix of creative, modern and professional designs that all use purple to make an impact. Waggish Writer The SPAcialist Studio Bagaz Copper & Brass Toni Bonini DJV Events Women Techmakers Belfast Jed Donahue Editorial AIAASC 01. Waggish Writer The Waggish Writer  writer portfolio is a fantastic example of a purple-themed design that effectively uses its color palette to create a warm, creative and inviting atmosphere. The chosen shade of purple is soft and whimsical, perfectly aligning with the brand's identity as a supportive and imaginative content writing service.  This shade of purple evokes a sense of calm and creativity, making it appealing to writers and creatives who visit the site. The design integrates this color seamlessly with clean website layout , engaging whimsical visuals and quirky typography , ensuring a cohesive and professional appearance. Key highlights: Soft purple in a range of brightness shades conveys creativity and calmness, resonating with the brand's mission to support writers. Purple is consistently used across the website, from the logo to the background and accents, creating a unified and polished look. The website features playful yet professional imagery and typography, enhancing its appeal and making it memorable for visitors. Feeling inspired? Check out the Wix template behind this purple website:  Template name: Book blog website template 02. The SPAcialist The SPAcialist  website is an excellent example of a purple-themed design that effectively communicates professionalism and sophistication. The chosen shade of purple accents is rich and luxurious, perfectly aligning with the spa and wellness industry's emphasis on elegance and relaxation.  This shade evokes a sense of calm and exclusivity, making it appealing to the target audience of spa and cosmetics professionals. The design integrates this color seamlessly with clean layouts, high-quality imagery and clear calls to action, creating a visually cohesive and user-friendly experience. Key highlights: The deep, luxurious purple conveys sophistication and aligns with the spa industry's focus on relaxation and exclusivity. Purple is consistently used across the website, from headers to accents, ensuring a polished and professional appearance. Features like free resources, clear calls to action and social media integration make the website interactive and valuable for visitors. Feeling inspired? Check out the Wix template behind this purple website:  Template name: Natural cosmetics shop website template 03. Studio Bagaz Studio Bagaz 's website is a stunning example of a purple-themed color-block design that exudes creativity and sophistication. The chosen vibrant shade strikes a perfect balance between elegance and playfulness.  This shade complements the studio's identity as visual storytellers, adding a magical and artistic touch to the overall aesthetic, with purple’s complementary color   pal yellow adding strong accents. The design integrates purple seamlessly with high-quality visuals, clean typography and a minimalist layout, creating a visually cohesive and engaging experience for visitors. Key highlights: The soft yet vibrant purple conveys creativity and elegance, aligning perfectly with the studio's artistic identity. Purple is used consistently across the website, enhancing the brand's visual storytelling and creating a polished look. Clean layout and high-quality imagery allows the purple background to shine in this minimalist design, making the website both modern and user-friendly. Feeling inspired? Check out the Wix template behind this purple website:  Template name: Creative agency website template    04. Copper & Brass The website for Copper & Brass Paper Goods  is a fantastic example of a purple-themed design that exudes elegance and creativity. The chosen shade of purple join pinks and oranges for a rich and luxurious palette for the homepage design , perfectly complementing the brand's focus on high-quality stationery and paper goods.  The design integrates purple seamlessly with clean layouts, high-quality product imagery and clear calls to action, creating a cohesive and delightful user-friendly experience. Key highlights: Luxurious purple tones convey sophistication and align with the brand's premium stationery offerings. Clean and uncluttered layout allows the company messaging to stand out. Features like a newsletter subscription with discounts and clear calls to action enhance user interaction and encourage customer loyalty. Feeling inspired? Check out the Wix template behind this purple website:  Template name: Minimal layout website template You may also be interested in: Luxury website templates Black and white website examples 05. Toni Bonini Toni Bonini 's website is a fantastic example of a purple-themed design that effectively showcases creativity and individuality. The chosen shade of purple is combined with other fun bright shades for a vibrant, playful look, perfectly aligning with the artistic and design-focused nature of the portfolio.  The dominant shades of purple combined with pink, yellow and turquoise add energy and a modern touch, making the website visually engaging and memorable. The design integrates purple seamlessly with clean, grid-based  website layouts  and high-quality visuals, ensuring a professional yet approachable aesthetic. Key highlights: Vibrant and playful purple conveys creativity and modernity, aligning perfectly with the artistic portfolio. Purple is consistently used across the website, creating a unified and polished visual identity. The grid-based design ensures easy navigation, allowing visitors to explore the portfolio effortlessly. Feeling inspired? Check out the Wix template behind this purple website:  Template name: Illustrator website template 06. DJV events The DJV Events website is a great example of a purple-themed design that effectively conveys energy, creativity and professionalism. The chosen shade of purple is bold and vibrant, perfectly aligning with the dynamic and celebratory nature of event planning and entertainment services.  This shade of purple creates a sense of excitement and sophistication, making the website visually engaging and memorable, as well as showcasing the kind of nightlife lighting one would expect from a DJ website. The design integrates purple seamlessly with clean layouts, high-quality visuals and clear service descriptions, ensuring a user-friendly and professional experience. Key highlights: Bold and vibrant purple lights convey energy and excitement, aligning perfectly with the event planning and entertainment theme. Cohesive design, with purple shades used consistently across the website, creating a polished and unified visual identity. Clean and organized design, combined with clear service descriptions, ensures easy navigation and a professional presentation. Feeling inspired? Check out the Wix template behind this purple website:  Template name: DJ website template You may also be interested in: DJ website examples . 07. Women Techmakers Belfast The Women Techmakers Belfast  conference website is a fantastic example of a purple-themed design that effectively conveys empowerment, innovation and community.  Using a deep indigo blue-purple to tint the images on this website for professional women creates a vibrant energy and gives it an engaging look. The design integrates purple seamlessly with clean layouts, modern patterns and high-quality visuals, ensuring a cohesive and user-friendly experience. Key highlights: Interactive elements like event announcements, mailing list sign-ups and links to past conference content enhance user engagement and accessibility. The indigo-purple homepage denotes a polished and unified visual identity, with pretty light green pops of color. Soft, dusky purple conveys creativity, inclusivity and empowerment, aligning perfectly with the mission of the Women Techmakers' program. Feeling inspired? Check out the Wix template behind this purple website:  Template name: Marketing blog website template 08. Jed Donahue Editorial - writing portfolio   Jed Donahue Editorial ’s website is a stellar example of a purple-themed design that effectively combines aesthetics with functionality. Its clean and professional layout is accentuated by a subtle yet impactful use of purple tones, creating a sense of creativity and sophistication. The site’s user-friendly navigation and visually appealing elements, such as high-quality images and testimonials, make it both engaging and informative. Key highlights: The purple color palette is tastefully integrated, exuding professionalism while maintaining a creative background for the black-and-white text in the foreground.   Clear navigation and well-organized sections ensure visitors can easily find information about services, testimonials and contact options. Inclusion of client logos, testimonials and a portfolio of work builds trust and credibility, showcasing expertise in a visually compelling way. Feeling inspired? Check out the Wix template behind this purple website:  Template name: Marketing agency website template Learn more: How to design a logo 09. AIAASC The AIAASC website is a great example of a purple-themed design that effectively communicates professionalism and trustworthiness. The use of purple-blue tones throughout the site conveys a sense of prestige and creativity, aligning perfectly with the organization's mission of enhancing educational quality. The clean layout, combined with visually appealing imagery and concise content, ensures an engaging user experience. Key highlights: Elegantly integrated purple color scheme, creating a cohesive and professional look that reflects the organization's credibility. The website highlights partnerships, accreditation details and news updates, showcasing its authority and commitment to educational excellence. Clear sections and intuitive links make it easy for visitors to explore services, news and partnerships. Feeling inspired? Check out the Wix template behind this purple website:  Template name:   Filmmaker website template   How to create a purple website Feeling inspired to create your own purple website? Wix makes the process smooth and beginner-friendly by simplifying advanced website design with AI tools and offering hundreds of fully customizable templates. With intuitive drag-and-drop tools and no-code design features, Wix powers beautiful website design that helps you bring your purple vision to life—quickly and confidently. Choose a template: Start with one of Wix’s fully customizable templates designed for any industry. This gives you a solid structure to build on and speeds up the entire design process. Define your palette: Pick the shade of purple that best fits your brand—lilac for softness, violet for creativity, plum for luxury or magenta for boldness. Add complementary colors to support your main hue and apply your palette across headings, buttons, accents and branding elements. Customize your layout: Use Wix’s intuitive drag-and-drop editor to arrange text, visuals and sections exactly how you want them. No coding required—just place, adjust and refine until your design feels polished. Learn more: How to design a website Add your content: Upload your own text, images and media that match your purple aesthetic. Consistency in tone and visuals helps reinforce your brand identity and creates a cohesive experience. Publish your site: Once everything looks perfect, hit 'Publish' and your purple website goes live instantly. With Wix, designing and launching a stunning site is simple, fast and flexible. Explore more: Pink website examples Purple website examples FAQ What does a purple website symbolize? Purple often symbolizes creativity, luxury and ambition. Lighter shades like lavender can create a sense of calm and nostalgia, while deeper shades like violet can feel more sophisticated and mysterious. The meaning depends heavily on the shade and the context in which it's used. Is purple a good color for a website? Yes, purple can be a great choice. It's a versatile color that stands out from more common choices like blue and green. It can help your brand feel unique and memorable, whether you're aiming for a playful, creative or luxurious vibe. What colors go with a purple website? Purple pairs well with many colors. For a clean, modern look, combine it with neutrals like white, gray or black. For a more vibrant and energetic feel, pair it with complementary colors like yellow or green. Analogous colors like blue and pink can create a harmonious and soothing palette. Explore: website color trends

Bring your inspiration to life with a Wix website →   Before building your photography website, take a look at these 17 stunning photography website examples we’ve collated for you. These sites feature beautiful design, smart layouts and intuitive navigation that make the photos the star of the show. Building a photography website provides the opportunity to display your best work and attract new clients. Whether you're into wedding, fashion or landscape photography, these examples offer plenty of inspiration for building a website . You'll see how top photographers use their photography portfolio websites  to define their brand, share their stories and connect with their audience. Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy  drag-and-drop website builder   tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a gorgeous, professional photography website.  TL;DR: photography website examples Photography websites are important for creative, marketing and practical reasons. They allow admirers and potential clients to get a feel for your style and approach, while also providing practical features such as booking forms and contact information. In this guide, we handpicked the   best website designs  for photography websites, showing the best way to display your photography assets as well as how to create a beautiful, high-impact site that helps you reach more viewers and grow your client base. Feature Why it works High-quality image galleries Your photos are the star of the show. Crisp, clean galleries let your work speak for itself and give visitors a beautiful viewing experience. Responsive design Your website will look fantastic on any device, from desktops to smartphones. This means potential clients can browse your portfolio anywhere, anytime. Simple navigation A clear and simple menu helps visitors find exactly what they're looking for, whether it's your portrait gallery or your pricing, without any guesswork. Contact form This gives potential clients a direct and simple way to get in touch. An easy-to-use form encourages inquiries and turns visitors into customers. ‘About Me’ page People connect with people. Sharing your story and a photo of yourself builds trust and helps clients feel more connected to you and your work. Client testimonials Positive reviews act as powerful word-of-mouth recommendations. They build credibility and show new clients that others have loved working with you. "I have been photographing the most incredible species on our planet for over 20 years, and Wix is the web platform I chose to share my adventures." - Egoitz Icaza, nature photographer 17 photography website examples A photography website is a dedicated online space where a photographer can display their portfolio , share their artistic vision and attract potential clients. It serves as a central hub for their work, contact information and professional story, allowing them to control their brand image. Here are 17 of the best photography website examples to get your creative ideas flowing: Brynn VB Photography Bloomin Studio Tie & Veil Mollye Miller Photography Wangbei Photography Agent 485 Simi Malik Photography Ritual Paul Carter Marion Bergin Yasutomo Sampei Fei Luo Photography Vanessa McKweon Sharon Radisch Calvin Pausania Vice Pichitphan Andrew Scrivani 01. Brynn VB Photography  Brynn VB Photography ’s website strikes a beautiful balance between emotional storytelling and clean, client-friendly design. Her “About Me” page feels deeply personal, revealing a genuine, relatable photographer who values connection over perfection. The site’s portfolio layout is well-organized by session type (weddings, couples, families, seniors), making it easy for visitors to navigate her work. With clear calls to action, accessible pricing and a simple contact form, the site supports both aesthetic appeal and business functionality. Top features: Authentic personal branding, with an  “About” page that reinforces trust by sharing the photographer’s background, values and her joyful, relational approach to photography. Emotion-driven visual storytelling, with portfolio galleries (weddings, families, seniors) showcasing Brynn’s “unscripted, timeless” style, emphasizing real moments over posed shots. Clear and user-friendly client journey: pricing is clearly laid out for different session types, and the contact form is straightforward, making it easy for potential clients to inquire.  Like what you see? Here’s the Wix template behind this photography website: Template name: One page layout website template Find out more: Best portfolio websites  and how to make a portfolio 02.  Bloomin Studio Bloomin Studio ’s website masterfully blends a warm, inviting design with high-end, polished aesthetics—making it feel both personal and professional. The   website color scheme  features a soft and elegant palette, reflecting the studio’s mission to make photography feel like an act of self-love rather than a luxury.  The site uses clean typography   and spacious layouts, which highlight its stylized set designs and themed photoshoots (e.g. “Treat Yourself” rooms) without clutter. This thoughtful design supports a smooth user experience: visitors can easily browse themed gallery collections, learn about their all-in-one services (makeup, styling, set design) and book a session in just a few clicks. Top features: Soft, calming design and elegant typography mirror the studio’s comforting, self-love–oriented brand. A stylized, theme-driven portfolio, featuring distinct collections (family, traditional, treat-yourself), which not only organize the studio’s work but also visually communicate their creative vision. All-in-one creative experience offering complete photo sessions including styling, set design, makeup and editing, making the process seamless and professional. Like what you see? Here’s the Wix template behind this photography website: Template name: Photographer website template 03. Aling Wen Aling Wen Photography' s website is a beautifully crafted platform that perfectly showcases the photographer's expertise in capturing timeless and dreamy portraits. The site combines a clean, airy design with practical features that make it easy for visitors to explore services and connect with the photographer. Top features: Bright and airy aesthetic, with a website design reflecting the photographer's signature style. Light and natural visuals create a welcoming and professional atmosphere. Comprehensive service information, offering detailed sections on family, maternity and corporate photography, along with pricing and contact options, make it easy for potential clients to find what they need. Client-centric features, including testimonials to highlight the photographer's dedication to providing a seamless and enjoyable experience. Like what you see? Here’s the Wix template behind this photography website: Template name: Landscape photographer website template 04.   Mollye Miller Photography Mollye Miller Photography ’ s website combines documentary-style depth with compassionate storytelling, presenting her work as more than just photos, she “helps people feel seen.” Based in Baltimore, her site’s “About” page shares her mission to dignify individuals through authentic portrait, street and event photography. The design feels grounded and human: clean navigation, a thoughtful website color palette   and a focus on imagery over flashiness.  Her portfolio highlights a wide variety of projects, underscoring her versatility while giving clients an emotional connection. The booking process is simple and approachable, making it easy for potential clients to reach out. Top features: Diverse, emotionally rich portfolio, showcasing a broad range of work, allowing her personality and style to shine. Simple website layout   and clear navigation put the emphasis on her images and mission rather than unnecessary frills, making the site feel genuine and accessible. Mission-driven storytelling, with a bio that emphasizes curiosity, empathy. Like what you see? Here’s the Wix template behind this photography website: Template name: Family photographer website template 05. Wangbei Photography The Wangbei Photography  website feels deeply personal yet professional, rooted in the creator’s dual identity, Wenqi Zhao (aka “Wangbei”) is a CPA by day and photographer by soul. This origin story on the About Me  page lends authenticity and relatability, showing that photography is a heartfelt passion rather than just a business.  The site’s structure is clean and intuitive, with separate portfolio sections for People , Nature , Film  and Client Showcase , making it easy for visitors to explore different styles of her work. Contact details and social links are clearly displayed, allowing potential clients to reach out directly. Top features: Wenqi’s bio builds a genuine connection and explains her photographic mission, adding authentic storytelling and personal touch to this photography website. Organized, multi-style portfolio, divided into People , Nature  and Film  categories helps showcase versatility while keeping the site navigable. User-friendly contact & branding, with an “About Me & Contact” page sharing her email, WeChat and phone number, making it easy for clients to get in touch.   Find out more:   How to design beautiful Contact pages Like what you see? Here’s the Wix template behind this photography website: Template name: Photographer website template 06. Agent 485 Agent 485   is a standout photography website that combines both aesthetic appeal and practical functionality. Its design is visually striking, with high-quality images that immediately capture attention and showcase the photographer's expertise across various niches like food, beverage and lifestyle photography.  The seamless integration of motion graphics   adds a dynamic element, making the site feel modern and engaging. Top features: Crisp, high-quality, professional images highlight the photographer's versatility and skill, creating an immediate impact on visitors. The use of GIFs and motion elements brings the portfolio to life, offering a unique and interactive website   browsing experience. The site is well-organized, with distinct sections for different photography styles, making it easy for potential clients to find relevant examples. Like what you see? Here’s the Wix template behind this photography website: Template name: Creative director portfolio website template 07. Simi Malik Photography Simi Malik Photography ’s photography website is a stunning example of how simplicity and elegance can elevate a portfolio. The site’s minimalist website design  ensures that the focus remains on the breathtaking visuals, which are presented in high resolution to showcase the photographer's expertise. The clean layout and intuitive navigation make it easy for visitors to explore the work without distractions. Top features:  Minimalist design, with a clean and uncluttered aesthetic, ensures the photographs take center stage, creating a professional and polished impression. High-quality visuals highlight the photographer's attention to detail and artistic skill, leaving a lasting impact on visitors. Straightforward layout allows potential clients to effortlessly browse through the portfolio, enhancing the overall user experience. Like what you see? Here’s the Wix template behind this photography website: Template name: Photographer website template   08. Ritual Ritual ’s website stands out as a photography platform that emphasizes user engagement and a welcoming aesthetic. Its design is approachable and client-focused, creating an inviting atmosphere for potential clients.  The integration of social media links and a chat feature ensures seamless communication, making it easy for visitors to connect and inquire. Top features:  Using a client-centric design, the website’s layout and features are tailored to make clients feel welcomed and valued, enhancing the overall user experience. Integrated communication tools, including a chat feature and social media links, allow for instant interaction, fostering trust and accessibility. Warm and friendly design elements create an inviting aesthetic and positive first impression, encouraging visitors to explore further. Like what you see? Here’s the Wix template behind this photography website: Template name: Photographer website template Learn more: Check out these 12 stunning photography portfolios . 09. Paul Carter Paul Carter ’s photography website is an excellent example of a professional and versatile portfolio. The site effectively showcases a wide range of photography services, from weddings to commercial and property photography, with detailed descriptions and visually appealing galleries. Its clean and organized layout ensures an easy browsing experience, while the inclusion of service-specific pages adds a personalized touch. Top features: A diverse range of photography services, catering to various client needs, from weddings to commercial projects. Visually engaging, high-quality images displayed in well-organized galleries, effectively showcasing the photographer's expertise and style. User-friendly navigation, following a clear structure and dedicated service pages to make it easy for visitors to find relevant information and explore the portfolio. Pro tip: Learn how to make a professional portfolio . Like what you see? Here’s the Wix template behind this photography website: Template name: Minimal layout website template 10. Marion Bergin Marion Bergin 's photography website is a prime example of how simplicity and focus can create a powerful online presence. The site emphasizes the photographer's work through clean design and high-quality visuals, ensuring that the images take center stage. Its minimalist approach enhances the user experience, making it easy to navigate and explore. Top features:  Clean and uncluttered layout ensures that the focus remains on the photography, creating a professional and elegant impression. Sharp, high-resolution images effectively showcase the photographer's talent and attention to detail. Straightforward structure allows visitors to effortlessly browse the portfolio, enhancing accessibility and engagement. Like what you see? Here’s the Wix template behind this photography website: Template name: Director website template 11. Yasutomo Sampei Yasutomo Sampei 's photography website is a minimalist and professional platform that effectively highlights the photographer's identity and contact information. While the design is simple, it exudes sophistication, ensuring that the focus remains on the photographer's brand and accessibility. This approach is ideal for creating a strong personal connection with potential clients. Top features: The simplicity of the design conveys elegance and professionalism, leaving a lasting impression on visitors and bringing a sophisticated aesthetic. Minimalist, straightforward layout ensures a professional and uncluttered presentation, emphasizing the photographer's brand. Prominently displayed contact details make it easy for potential clients to reach out, enhancing accessibility and convenience. Like what you see? Here’s the Wix template behind this photography website: Template name: Photo reporter website template 12. Fei Luo Photography The Fei Luo Photography  website is a visually captivating platform that effectively showcases the photographer's diverse portfolio. The site features distinct categories like "Landscape," "Fashion," and "Shadow Hunter," allowing visitors to explore specific styles with ease. Its clean design and high-quality visuals create an immersive experience that highlights the photographer's artistic vision. Top features: Featuring a diverse portfolio, the website organizes work into clear categories, making it easy for visitors to explore different photography styles and themes. Stunning, high-resolution images dominate the site, showcasing the photographer's skill and attention to detail. Straightforward layout and "See More" links ensure a seamless browsing experience, encouraging deeper engagement with the portfolio. Pro tip: Tips to master CTAs Like what you see? Here’s the Wix template behind this photography website: Template name: Landscape photographer website template 13. Vanessa Mckeown Vanessa Mckeown 's photography website is a vibrant and creative showcase of her unique artistic style. The site features bold and colorful visuals that immediately capture attention, reflecting her playful and imaginative approach to photography. Its clean layout and interactive elements make it both engaging and easy to navigate. Top features: Creative visuals showcase Vanessa's distinctive style with bold, colorful, and imaginative photography that stands out. Interactive elements like clickable images and links to explore specific projects enhance user engagement and interactivity. Straightforward design ensures a seamless browsing experience, allowing visitors to focus on the stunning visuals. Like what you see? Here’s the Wix template behind this photography website: Template name: Start from scratch website template 14. Sharon Radisch Sharon Radisch ’s photography website immediately sets a sophisticated tone, blending striking visuals with a polished, easy-to-navigate design. Her work with renowned luxury brands shines through, giving visitors an instant sense of her artistic range and refined style. The gallery is thoughtfully arranged, making it simple to explore her world of fashion, interiors and fine art and discover what sets her photography apart. Top features: Polished presentation, with every page thoughtfully designed to reflect a sense of luxury, mirroring Sharon’s collaborations with high-end clients. Bold and vivid imagery, inviting visitors to experience the stories behind each project while highlighting her creative flair. Clear structure and smooth navigation guide guests through her portfolio, letting the work do the talking without unnecessary distractions. Like what you see? Here’s the Wix template behind this photography website: Template name: Studio Photographer 15. Calvin Pausania Calvin Pausania ’s photography website is a striking example of minimalism and focus. The site’s clean and modern design ensures that the attention remains on the photographer's name and professional identity. With a bold visual introduction and straightforward navigation, it creates a memorable and impactful first impression. Top features: The website’s simplicity highlights the photographer's brand, ensuring a sleek and professional aesthetic. A strong visual homepage introduction immediately captures attention, providing a stunning impact and setting the tone for a high-quality portfolio. Intuitive layout makes it easy for visitors to engage with the site and explore further. Like what you see? Here’s the Wix template behind this photography website: Template name: Photographer website template 16. Vice Pichitphan   Vice Pichitphan 's photography website is a visually compelling platform that emphasizes the photographer's artistic vision. The site features high-quality, full-screen images that immediately draw the viewer in, creating an immersive experience. Its minimalist design and seamless navigation ensure that the focus remains on the stunning visuals. Top features: Full-screen, immersive, high-resolution images dominate the site, showcasing the photographer's talent and style. Uncluttered layout enhances the professional aesthetic, keeping the focus on the photography. Intuitive navigation and social media links make it easy for visitors to explore the portfolio and connect with the photographer. Like what you see? Here’s the Wix template behind this photography website: Template name: Art director website template 17. Andrew Scrivani Andrew Scrivani ’s photography website is a masterclass in showcasing food photography with a professional and inviting aesthetic. The site features high-quality visuals that highlight his expertise in capturing the essence of food and lifestyle. With clean design and a focus on storytelling, this photography website is an engaging experience for visitors. Top features: Stunning, high-resolution images showcase Andrew's talent in food photography. Focus on storytelling, with each image and project is presented with context, creating a narrative that draws visitors in. Clear, organized design layout ensures a seamless browsing experience, emphasizing the photography without distractions. Like what you see? Here’s the Wix template behind this photography website: Template name: Photographer website template How to create a photography website Ready to build your own photography website? Wix makes it easy to create a professional photography website, with so many tools at your disposal. You can start with a designer-made template and customize it to fit your style, or use our AI website builder  to get a unique site in minutes. Our platform includes advanced features like Wix Pro Gallery  and Wix Photo Albums  to help you share your work and manage your business. Learn more:  What is web design? 1. Choose your template Wix offers a wide variety of professionally designed templates created specifically for photographers. Browse through the options and find one that resonates with your style. Whether your work is minimalist and modern, or rich and classic, there’s a template that will fit your aesthetic. Every template is fully customizable, so you can change anything you want later on. Learn more: How to choose a template on Wix 2. Customize your design Once you've picked a template, it’s time to make it your own. This is where you can let your personality shine. You can easily drag and drop elements, change colors and switch fonts. Upload your own logo or create one with the Wix Logo Maker . The goal is to create a design that complements your photography without distracting from it. A clean, intuitive layout is often the most effective. 3. Upload your best photos and create a gallery Your photos are the main event, and Wix Pro Gallery gives you the perfect stage. You can upload high-resolution images and videos while Wix optimizes them for fast loading times without losing quality. You have complete control over the layout, whether you prefer a grid, a slideshow, or another format. Protect your work by adding built-in image protection, which prevents visitors from right-clicking and downloading your photos. Learn more about how to choose images for your website . 4. Add essential pages A great photography website is more than just a gallery. You'll want to include a few other key pages to connect with your visitors: About page:  Share your story. Who are you as a photographer? What drives your passion? This is your chance to build a personal connection with potential clients. Services/Pricing page:  Clearly list the photography services you offer, like portraits, events, or commercial work. You can create professional-looking price packages to make it easy for clients to understand your offerings. Contact page:  Make it simple for people to get in touch. Include a contact form, your email address and links to your social media accounts. Pro tips:  About Me page for a photographer About Us page tips 5. Optimize with SEO tools You’ve built a beautiful website—now you want people to find it. Wix provides a suite of built-in SEO tools  to help your site rank higher in search results. You can follow a personalized SEO plan that gives you a step-by-step guide to improve your site’s visibility. This includes customizing page titles, writing meta descriptions and adding alt text to your images, all of which help search engines understand what your site is about. 6. Make it mobile-friendly More and more people will view your website on their phones. Wix automatically creates a mobile-optimized version of your site, so your photos will look amazing on any screen size. You can even make specific edits to the mobile website design  view to ensure the experience is perfect for visitors on the go. 7. Publish and promote With your galleries, pages and design all set, you're ready to hit publish. But the work doesn't stop there. Share your new website on social media, add the link to your email signature and tell everyone you know. A beautiful photography website is a powerful tool for growing your business and sharing your art with the world. Pro tip: Best email signature examples Essential features for a picture-perfect website When you make a photography website , you’re creating a home for your art. To make sure it works as hard as you do, there are a few features every photographer should include. These elements help you connect with visitors, book clients and make your photos look their best. High-quality photo galleries Your photos are the heart of your website, so they need to look amazing. A professional gallery lets you display your images in stunning high resolution without slowing down your site's loading speed. You can choose different layouts—like grids, sliders or columns—to find the perfect way to tell your visual story. It’s also a great idea to use a gallery that includes built-in image protection to prevent people from easily downloading your work. An intuitive, user-friendly design Your website's design should be a frame for your art, not the main attraction. A clean, simple layout helps visitors focus on what matters most: your photography. Navigation should be straightforward so people can easily find your galleries, About page and contact information. Think of it as guiding your visitors through a physical gallery—you want the experience to be enjoyable and effortless. A clear and compelling 'About Me' page People connect with people. Your 'About Me' page is your chance to share your story and passion for photography. Tell visitors who you are, what inspires you and what makes your approach unique. A great bio helps build trust and creates a personal connection, which can be the deciding factor for a potential client. A professional contact form Making it easy for people to get in touch is crucial. A dedicated contact page with a simple form removes any friction for potential clients who want to book a session or ask a question. Along with a form, include your email address and links to your social media profiles. This gives people multiple ways to connect with you. Mobile-responsive design Many of your visitors will be browsing on their smartphones. A mobile-responsive website automatically adjusts to fit any screen size, ensuring your galleries look just as impressive on a phone as they do on a desktop. This way, you provide a great experience for everyone, no matter how they find you. SEO tools to get found You've created a beautiful website, and now you want the world to see it. Search engine optimization (SEO) helps your site appear in search results when people look for photographers in your area or specialty. Using built-in SEO tools, you can customize your page titles, descriptions and image alt text. This helps search engines understand your content and show it to the right audience. You may also be interested in: How to start a photography business How to make a photography portfolio 20+ artist websites with effective design   Ready to make your own photography website? With Wix, you can bring your vision to life quickly and beautifully—whether you're showcasing portraits, weddings, travel photography or your full professional portfolio. Wix simplifies advanced website design with AI and hundreds of fully customizable templates, so you can build a site that matches your style without needing technical skills. You can design freely because Wix enables easy website design with intuitive drag-and-drop tools, letting you place every image, gallery and section exactly where you want it. Plus, Wix speeds up designing a website with fully customizable templates for any industry, helping you launch faster without compromising on creativity. Wix powers beautiful website design with an intuitive drag-and-drop editor, no-code features and innovative AI tools, giving photographers a perfect balance of artistic control and smart automation. In short, Wix simplifies advanced website design by blending AI guidance with easy-to-use drag-and-drop customization—so you can focus on what matters most: your photography. Explore other types of websites: Homepage design examples Catering website examples Tutoring website examples Photography website examples FAQ How do I make my photography website stand out? To make your photography website stand out, focus on what makes your work unique. Develop a strong brand identity with a consistent style, color palette and tone of voice. Use a clean, professional design that puts your photos first and ensures your site is easy to navigate on all devices. What should a beginner photographer put on their website? A beginner photographer should put their strongest work on their website, even if it's a small collection. Include an "About Me" page to share your story and passion, a Contact page with your email and social media links, and a portfolio section organized by category or project. Quality over quantity is the best approach. How many photos should be in a photographer's portfolio? A good online portfolio typically includes 20-30 of your best images. This is enough to showcase your skills and style without overwhelming visitors. If you specialize in different areas, you can create separate galleries for each, with around 10-15 images per gallery.

Choosing the right website builder  is an important decision when learning how to make a website . For many businesses, a website is their first contact with potential customers or clients, it’s where their business takes place and it’s a crucial part of their branding and marketing efforts.  A well-chosen website builder can determine not only how good your website looks but its functionality too, all of which can ultimately help you drive business growth.  Popular website builders  like Wix offer a range of features and plans tailored to different business needs. They’re known for their user-friendly interfaces and robust customization options, making them ideal choices for both beginners and experienced entrepreneurs. TL;DR: How to choose a website builder This guide will walk you through how to choose the right website builder, whether you’re a beginner or a business owner. When selecting a website builder that’s right for you, there are a number of key factors to consider from design customization, to SEO friendliness to how easy they are to use and maintain. The better you understand these, the more informed your decision can be about which website builder to choose.  Factor What to consider Design customization Choose a builder that lets you create a unique design or use templates. Ease of use Look for drag-and-drop editors and beginner-friendly tools with no coding required. SEO capabilities Pick a builder with built-in SEO tools to help your site get found online. Cost and budget Make sure the plan fits your needs and budget with clear pricing. Website infrastructure Ensure reliable hosting, security and performance to keep your site running smoothly. What is a website builder? Before even deciding which website builder to use, it’s important to ask and understand, what is a website builder? A website builder is a tool that allows you to create a website without needing to write code. It's an intuitive platform where you can design, customize and publish your site using pre-designed website templates and a drag-and-drop editor . This makes website builders super accessible for anyone with little to no technical expertise. Website builders are designed to simplify the process of creating a personal or professional website. Most also include all of the website infrastructure  needed to get your site life and secure it. This includes reliable web hosting , enterprise-grade website security  and a domain name .  Learn more: Website builder vs web developer Popular website builders Several website builders stand out due to their features and ease of use. Here’s an overview of some of the favorites: Wix : Known for its flexibility and extensive template library, Wix caters to users who want creative freedom. Wix Studio :  Build for web design and marketing professionals. Offers design customization, responsive templates and collaborative editing.  Squarespace:  Offers sleek, modern designs for creatives and businesses focused on aesthetics. Learn more: How to vibe code a website How to choose the best website builder: what to consider Every business needs different things from its website builder. But when it comes to choosing the right one, there are some common factors to consider that can help you decide which works best for your website.  Design customization Decide first how crucial it is for your business to have a unique web design . Some builders offer extensive customization, allowing you to tailor every aspect of your site. With Wix you get a lot of customization options built into the editor — fonts, layouts, images, backgrounds and more. Or you can opt for the professional design customization of Wix Studio which includes custom CSS and gradient backgrounds, as some examples.  If design customization is important for you, most popular website builders are designed for just that. And if it's important to create a fast, while making sure it still looks stunning — an AI website builder  might be the best choice.  Learn more: Traditional vs AI website builders You can also use a website builder to design your site  with templates. Pre-designed templates (Wix’s are all professionally designed) are a great way to design a site, even if you’re not a designer. Some popular templates include: eCommerce templates Community website templates Best website builders for designers Ease of use If you're new to website building, opt for a website builder with beginner-friendly interfaces. These often include drag-and-drop editors and pre-designed templates. A no code website builder  is great for beginners as it requires no coding knowledge at all.  SEO capabilities Once you’ve built your site, one of the most effective ways to generate traffic and visits is through SEO — ranking in organic search results. Look for a website builder that integrates robust SEO tools  such as bulk meta tags, alt text for images and easy integration with analytics tools.  "Leveraging SEO and integrating it into the website creation process is vital. Various studies have shown that organic search is the single greatest provider of traffic to websites, which is even more pronounced in the B2B context. Additionally, traffic from organic search, when done correctly, is essentially built to last (with proper maintenance over time, of course) and forms a crucial part of a site’s long-term growth." Mordy Oberstein, head of SEO branding at Wix. Cost and budget Assess the pricing plans of the most popular website builders and what they include. Consider whether the features offered justify the cost and if there are any hidden fees. With Wix, for example, you can create a website for free or choose from paid plans  that start from $17 a month. They include hosting and domain registration. Most plans are renewable once a year.  Website infrastructure No matter what type of website  you plan to create one of the most important considerations when choosing a website builder is its infrastructure. This is what not only gets your site live once you hit publish but it’s what keeps it secure and reliable too.  It includes your hosting, domain name, security and performance. Opt for a website builder that prioritizes robust infrastructure with things such as 24/7 security monitoring (for cyber attacks and other threats) and which guarantees 99.99% uptime. "What often gets forgotten when talking about choosing a website builder is the capabilities of the infrastructure that’s promised to you—the reliability of the hosting, the level of security in place to protect your visitors’ data and, of course, your site's speed. Even if infrastructure is not the first thought that comes to mind when creating a website, if it’s not robust enough, it can cause major headaches for website owners when trying to scale a website later on." Esin D. Habif, product marketing lead (outbound) at Wix  How to choose a website builder for a small business When it comes to finding the best website builder for a small business  you will need to consider the needs of your business. What functionality do you want from your website? Are you planning on setting up an online store , including appointment booking  or something else? Check if the website builder you want to use includes these as standard or if possible with an app or third party integration, like the Wix app market.   When it comes to making a business website , your aim should be to focus on its functionality and how it can help you scale. For the design, opt for a website builder with a good range of templates by industry.  Industrial website templates Restaurant website templates Travel website templates Beauty website templates Fashion website templates How to choose a website builder for beginners  If you’re a first time website creator, a website builder built intuitively for beginners is your best choice. Make sure the website builder you choose has: Drag and drop editor Pre-designed, customizable templates Tutorials, resources and support for first time builders Easy to use, straightforward interface Should I choose a free website builder? Free website builders  can be an option but come with limitations. Amongst their pros includes the fact that they’re cost-effective and can be a great idea for testing out a website or a personal site. However often they mean you can’t customize your domain name which can be limiting for a business site.  Most free website builders also offer paid plans, so you can trial their free offering and if needs be switch to a more comprehensive plan.  How to choose a website builder FAQ Is it worth using a website builder? Yes — using a website builder like Wix is a smart, accessible option for most people, from small business owners to content creators. Wix provides a drag-and-drop editor, designer-made templates, built-in SEO tools and the ability to manage your entire site without code. It’s a quick, affordable way to create a professional site, whether you’re launching a blog, portfolio or online store. With hosting, security and customer support included in every plan, Wix makes it simple to stay focused on growing your business. How to choose a website developer? When you’re building with Wix, you might not need a traditional developer — but for custom projects or advanced functionality, you can hire a professional through the Wix Marketplace or work with a designer using Wix Studio. Wix Studio is a flexible, agency-grade platform built for designers and developers who need more control over custom layouts, animations and responsive design. Always set clear goals, a project scope and pricing before you start. How much does it cost to build a website? With Wix, website costs vary depending on your plan and any add-ons you choose. You can start with a free plan to experiment, or upgrade to a Premium Plan starting at around $17/month for personal use, with higher-tier plans offering business, eCommerce and advanced marketing tools. It’s a scalable platform that lets you start small and expand as your site grows.

Turn your ideas into a website you love with Wix →   Want to create a one-page website ? A one-page site is a simple, user-friendly way to share all your content in a single, smooth-scrolling layout. It keeps navigation effortless and lets visitors absorb your message quickly without clicking through multiple pages. This guide will show you how to plan, design and build a one-page website that looks professional, engages your audience and drives website traffic to your business. Learn more: How to build a website How to plan a website Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. TL;DR: How to create a one-page website This guide takes you through the key steps to create a one-page website. You’ll learn how to choose a template, plan your content layout, add scrolling effects, set up an anchor menu and write concise text. You’ll also implement strong calls to action, add visuals and a rich footer, link your social media, apply SEO best practices and make your site mobile-friendly. Key elements of a one-page website Before you dive into building your one-page website, it helps to know the essential elements that make it effective: Element What it does Clear visual hierarchy Guides visitors down the page with distinct sections, headings and contrasting colors so they know where to focus Strong call-to-action (CTA) Highlights a single, clear goal and encourages visitors to take action, whether it’s signing up, booking or purchasing Intuitive navigation Makes it easy to move through the page, using a sticky menu with anchor links for longer sites Mobile-first design Ensures your site looks and works great on smaller screens, since many visitors will be on mobile devices Hero section Captures attention immediately with a headline, brief intro and visual to communicate your main message Engaging visuals Uses images, icons, graphics or video to make content more appealing and memorable Content hierarchy Organizes information so visitors can scan quickly and understand the most important points first Testimonials or social proof Builds trust by showing real feedback, reviews or achievements Footer Provides extra info, links or contact details without cluttering the main page How to create a one-page website Learn how to create a one-page website in 12 steps: Choose a one page website template Plan your content layout and define key sections Add scrolling effects on your site Create an anchor menu to link each section Keep it short: writing concise text Make navigation easier Implement a strong CTA Bring your one-page site to life with visuals Include a rich footer Incorporate your social media accounts Apply SEO best practices Make your one page website mobile-friendly 01. Choose a one page website template Ready-to-use templates make building a one-page website super easy. They come with pre-designed sections that you can customize to fit your needs. Best of all, these templates are entirely no-code and require zero technical skills–or the expense of hiring designers or developers. With their user-friendly setup, pre-made templates are perfect for beginners looking to create a professional site quickly and easily.  To start on the right foot, you’ll need to  choose a website template  that includes the essential one-page website elements–like an anchored menu, social bar and rich footer, as well as strips and columns. Wix’s team of dedicated designers have created hundreds of fully customizable  one-page website templates , perfect for any type of business. Want your site to feel on-brand? No problem. Match your logo, fonts and color scheme to your branding guidelines for a polished, professional look.   Pro tip : Start with a blank, ready-made section and customize it to fit your content.  Wix’s new Editor  will sync it with your website's overall design, keeping everything cohesive and visually stunning. Learn more: How to design a website with AI 02. Plan your content layout and define key sections Expert tip from Esin D. Habif, product marketing lead (outbound) at Wix: "Sometimes, you work on a page and you’re so focused on the details that you can’t zoom out. Show someone a fold for two seconds, then close it and ask them what they remember and what they felt." For a one-page website to shine, organizing your content into clear, scrollable sections is important. Plan a logical flow for your content using a clear visual hierarchy. With everything on one page, your layout needs to be intuitive, guiding visitors seamlessly through your story.  Start by mapping out your  website structure . Think about your visitors’ journey–what do they need to see first? Position your most important messages “above the fold” to capture attention before they scroll, then arrange the rest of your content by priority.  Aim for 5 to 10 sections to avoid an endless scroll. A typical one-page website structure might include: Header with navigation  – helps visitors find their way around quickly Hero section  – your main message and value proposition About/intro  – introduce your brand or mission Services or products  – showcase what you offer Testimonials or social proof  – build trust with your audience Contact area  – include a form, location, or other contact info Footer  – wrap up with key links or legal info Beyond these, you can customize your layout with sections like: Meet the team A photo gallery FAQs Keep your content simple and visually appealing. Cut out any unnecessary details and focus on clear, to-the-point text that complements your design and keeps visitors interested.  Learn more: How to vibe code a website 03. Add scrolling effects Scrolling effects can bring your one-page website to life. Features like fade-ins, slide-ins, scroll-triggered animations, infinite scrolling and smooth transitions make your site more dynamic. When done right, these effects can highlight key sections, keep visitors engaged and encourage them to stick around–leaving a lasting impression. The truth is, without some visual interest, a one-page site might fall a bit short. That’s where tools like parallax scrolling  come in. The popular scroll effect  creates a 3D illusion, with background and foreground layers moving at different speeds as users scroll. It’s subtle but incredibly effective at capturing attention and boosting engagement.   Pro tip:  Want to master parallax effects ? Start by adding simple animations like zoom-ins, reveals and fades to your sections. Small details like these can make your site feel polished and professional.  04. Create an anchor menu to link each section One-page websites follow a flat website architecture , where each menu item links to a specific section on the same page, rather than to a page of its own. To make this happen, you’ll need to define your sections and add anchors. Here’s a quick three-step guide to building an anchor menu: Add an anchor : Anchors let visitors jump straight to specific sections of your single-page website. Many templates come with built-in anchors that you can rename, move or delete to fit your layout. Be thoughtful about your  anchor text–clear labels improve navigation and enhance the user experience.  Link your site’s menu to anchors : Connect each menu item to its corresponding anchor. This way, when visitors click a menu option, they’re taken directly to that section of the page. It’s an easy way to keep navigation smooth and intuitive.  Organize your menu : Make sure your menu items appear in the same order as your sections for clarity. For example, if “About” is the first section, it should also be the first menu item. To improve usability, keep your menu visible as visitors scroll. You can create a floating menu or freeze the header by turning on the “Freeze Header” option in your editor. This keeps navigation at their fingertips, even on long-scrolling pages.  05. Keep it short: writing concise text Let’s be real–when it comes to a one-page website, every word needs to pull its weight. With limited space to make your point, it’s all about delivering clear, impactful messages that resonate. Start by zeroing in on your site’s main purpose. What do your visitors absolutely need to know? Focus on that and leave out the rest.  Use simple, straightforward language and break your content into bite-sized sections. Think: short paragraphs, bullet points and headers to guide your readers. No need for long-winded explanations–get straight to the point. Less is more, so aim to grab attention with short, punchy messages that reflect your brand’s personality. And don’t forget, every section on your page should have a clear purpose, helping visitors stay focused without feeling overwhelmed.   06. Make navigation easier Help visitors get around your site easily by adding a ”Back-to-Top” button. This handy feature stays fixed on the page, so no matter how far down they scroll, visitors can instantly jump back to the top with a single click. This should help improve your site metrics, such as bounce rate . 07. Implement a strong CTA Your one-page website should drive visitors toward your main goals. That’s where a strong call-to-action (CTA) comes in.   Place your CTA where it’ll get noticed–right above the fold–and make sure it stands out. For extra impact, connect it to an anchor  that takes visitors straight to the section where they can take action. For example, a “Contact Me” button should lead directly to your “Contact” section. Keep it simple, clear and impossible to miss.   08. Bring your one-page site to life with visuals When space is limited, high-quality visuals–like images, videos and graphics–become your best tool. They grab attention and communicate your message in an instant.   Start by picking visuals that reflect your brand and purpose. A bold hero image or a captivating background video can create a strong first impression, while icons, infographics or custom illustrations break up text and make your content easier to digest.    The key? Balance. Avoid overloading your page with visuals. Use whitespace to keep your design clean and give your content room to  breathe. And don’t forget: optimized images are a must for fast loading times, especially on mobile. Want to make your site even more dynamic? Add subtle animations or scroll-triggered effects to create an interactive experience that keeps visitors engaged.  09. Include a rich footer Your website footer might sit at the bottom of the page, but it’s prime real estate for important details. Visitors typically scroll down to find contact information, so make sure to include up-to-date phone numbers, email addresses and links to your social media profiles. You can also add business hours, a privacy policy and terms and conditions if needed.  Running a brick-and-mortar? Adding a map to your footer makes it even easier for customers to find you. Think of your footer as a helpful mini-directory that ties everything together seamlessly.  10. Incorporate your social media accounts Linking your social media accounts to your one-page website is a great way to create a cohesive online presence and to increase social media engagement . Here’s how to integrate them:  Add a social bar : A social bar features icons for your business’s social media accounts, making it easy for visitors to connect with you. With Wix, you can customize the design of these icons and link them to your social profiles. You can also pin the bar to the screen by right-clicking it in the Editor and selecting “Pin to Screen". This way, the icons stay visible as visitors scroll. Add your Instagram feed : Give your audience a sneak peek into your latest posts by embedding your Instagram feed directly on your site. Choose from various customizable layouts to display your feed directly on your one-page site. It’s an effortless way to add a dynamic, personal touch.  11. Apply SEO best practices Search engine optimization (SEO) is a must for getting your website noticed. It’s all about fine-tuning your site so it ranks higher on search engine results for specific keywords–bringing more traffic and potential customers your way.  Start by making sure your site is indexed on Google. Wix makes this step a breeze with built-in SEO features  that help you get indexed quickly. Once that’s done, focus on targeting the right keywords. These are the terms your audience is searching for, and when used strategically, they can help your site rise to the top of search results. Don’t just create a site–make sure it’s seen.  Expert tip from Leonie Schmid, Strategic Lead for Organic Growth at Wix.com: "Google has become very good at understanding and analyzing the searchers behavior and knows when user intent is satisfied and when not. Therefore, creating high-quality and relevant content that satisfies user intent is essential for achieving high search rankings." Pro tip:  Want to dive deeper into SEO? Head over to the  Wix SEO Learning Hub  for expert tips and in-depth best practices to learn more. 12. Make your one-page website mobile-friendly Let’s face it–most people browse the web on their smartphones, not desktops. And with Google’s mobile-first indexing, your site’s mobile version plays a huge role in determining your search ranking.   What does this mean for your website? Your one-page website needs to look and work just as smoothly on mobile as it does on desktop. Luckily, the streamlined design of one-page sites makes this easier than you might think.  Pro tip:  Wix automatically creates a mobile version, optimized for any device. Simply head into the Editor, switch  to Mobile Editor, and preview your mobile site. If you want to take your mobile design one-step further, build a fully responsive mobile site using  Wix Studio , an advanced website creation platform from Wix. In addition, with Wix's adaptive technology, you can customize and edit the mobile version elements on your own, where you can hide certain content or rearrange it to better suit the small screen. Improve your mobile experience with a  quick action bar . Since the social bar doesn’t appear on mobile sites, this bar triggers readers to search your website for information such as your contact info. Looking for inspiration for your one-page site? Check out these best one-page websites to help you get started. Or look to these website examples for further web design inspiration. Here's a quick one-page website checklist to make sure you've got it all covered: What to do Why it matters 1. Choose a one-page website template Start with a layout that fits your style and goals 2. Plan your content layout and define key sections Make sure information flows logically for visitors 3. Add scrolling effects Make your site feel dynamic and engaging 4. Create an anchor menu to link each section Make navigation smooth and intuitive 5. Keep text concise Help visitors quickly understand your message 6. Make navigation easier Make it simple for users to move through the site 7. Add strong calls to action Guide visitors to take the next step 8. Use visuals to bring your site to life Make your site more engaging with images, icons and graphics 9. Include a rich footer Give visitors extra info, links or contact details 10. Link your social media accounts Connect with your audience across platforms 11. Apply SEO best practices Make your site easier to find in search results 12. Make your site mobile-friendly Make sure it looks and works great on any device Is a one-page website right for you? Let’s break it down. Web design  typically falls into two main categories: one-page websites and the classic multi-page structure. A one-page website keeps everything organized, presenting your content on a single, scrollable  web page . With this format, you can add as many  images, videos, testimonials and social proof as you’d like, all in a clean and easy-to-follow way. One of the biggest perks? You control the flow, guiding visitors through your content in the exact order you want them to see it. Plus, it’s easy to maintain and works beautifully on mobile devices and apps.  Classic websites, on the other hand, is how most people would envision the different  parts of a site : a homepage linking to other pages, such as a contact page, a service page and an FAQ page. Yet, long-scrolling websites are one of the  best website layouts  available, as it allows you to control the order in which visitors see your  web content . Both of these website types have their place, but the question is–which style fits your needs? Learn more: Multi page website vs single page website What is web design? Reasons to create a one-page website   A one-page website isn’t just simple–it’s smart. Here’s why it might be the perfect choice for you: You’re working with short-form content, like landing pages, CVs, photography  portfolios ,  wedding websites , personal web pages or any event-related site. You have a clear goal for your users. Whether it’s signing up for a newsletter, booking a service or making a purchase, a one-page design keeps the focus sharp. You’re short on time and resources and need to create a website quickly. You want universal compatibility across a range of devices and browsers. Your content fits on one linear page. You prioritize speed and performance and want a faster-loading page and better  website performance . You want to save time and investment on  website development  resources.   However, if your site requires more detailed content–like product or service pages in an  online store –a classic multi-page website may be a better fit. This format allows for dedicated pages and in-depth descriptions, making it ideal for creating a blog  or businesses with many offerings.  Ready to get started? Use a   website builder  like Wix , or explore these   one-page website templates . How to promote a one-page website Promoting a one-page website can be simple and effective with the right approach. Start by using social media to drive traffic. Share your link on platforms like Instagram, Facebook and LinkedIn, and create engaging posts with eye-catching visuals to grab attention. Short-form content on TikTok or Twitter can help expand your reach too. Add a clear call-to-action (CTA) like “Explore everything you need to know on one page” to guide users back to your site. Keep an eye on engagement and adjust your strategy based on what works best for your audience. You can also use paid ads to increase visibility. Platforms like Google Ads and social media ads allow you to connect directly with your ideal audience. Use precise targeting and test different messages to see what resonates most. By combining these strategies, you’ll effectively promote your one-page site while keeping your audience informed and engaged. Why trust Wix’s experts? This article was written by Wix’s in-house team, with years of experience helping people turn their ideas into successful websites. Every tip, template recommendation and example comes from real Wix projects, aimed at helping you launch a site that looks polished, functions smoothly and supports your long-term goals. We’ve worked with millions of creators, entrepreneurs and business owners to bring their visions online. Our team keeps up with the latest in design, user experience and SEO, so the guidance you get is practical, actionable and proven to work in real-world projects. Consider this blog your go-to resource for every step of your website journey, from creating your first page to growing a site that reaches your audience and evolves with your goals. One-page website FAQ Is a one-page website professional enough? A one page website can be professional if it is well-designed and easy to use. The content should be relevant and concise, and the design should be consistent and visually appealing. The website should also be mobile-friendly and optimized for search engines. Are one-page websites good? One-page websites can be a good option for businesses that have a simple message to convey, or for organizations that want to create a website that is mobile-friendly. However, one page websites may not be suitable for businesses with complex messages or that need to organize a lot of content. What are the pros and cons of one-page websites? Here are some of the pros and cons of one-page websites: Pros: Simple and easy to use Mobile-friendly Can be more engaging than multi-page websites Can be cheaper to create and maintain Cons: Can be difficult to organize a lot of content May not be as SEO-friendly as multi-page websites May not be suitable for businesses with complex messages Ultimately, the decision of whether or not to use a one page website depends on your individual needs and goals. What are some best practices for one-page website SEO? Here are some of the best practices for optimizing your one-page website for search engines: Choose the right keywords. When you're creating your website, think about the keywords that people are likely to use to search for your business or products. Use these keywords throughout your website, including in your title tag, meta description and throughout your content. Create high-quality content. Your website content should be informative and engaging, as well as well-written and free of errors. Make sure to include images and videos to break up the text and make your website more visually appealing. Structure your website for search engines. Use headings and subheadings to break up your content and make it easy for search engines to index your website. Use internal links to connect related pages on your website. Optimize your images. Use descriptive alt text for your images and include keywords in your image file names. This will help search engines understand what your images are about. Submit your website to search engines. Once you've optimized your website, you need to submit it to search engines so that they can index it. You can do this through Google Search Console. How can I promote my one-page website? Here are some ways to promote your one-page website: Share your website on social media. Share your website on your social media profiles and encourage your followers to share it as well. Guest blog on other websites. Guest blogging is a great way to get exposure for your website and to build backlinks. When you guest blog, be sure to include a link back to your website in your bio. Run online advertising campaigns. You can run online advertising campaigns to promote your website. This can be a good way to reach a wider audience. Attend industry events. Attend industry events and network with other professionals in your field. This is a great way to promote your website and to generate leads. Can I create a one page website for free? With a website builder, like Wix, yes. Or you can choose from a number of paid plans. Is it better to create a website with one page or several? The decision between a one-page or multi-page website depends on your content and goals. A one-page design can be concise and easy to navigate for simple information or portfolios. Multi-page websites offer better organization and scalability for diverse content. Consider your content complexity, user experience and the desired functionality of your website to determine the most effective structure and number of pages for your website. How long should a one page website be? Your one-page website's length should strike a balance between providing essential information and encouraging user engagement. Aim for concise content that conveys your key messages without overwhelming visitors. Always include relevant sections such as an introduction, services, portfolio and contact information. Use clear visuals and navigation to improve the user experience and for a seamless journey through the page. A one-page website typically ranges from 200 to 1,000 words, though this can vary based on content and design. The aim should always be clarity and conciseness. Can one-page websites rank well in search engines? They can but they'll usually need strategic keyword use and targeting, strong and focused content and proper headings. There should also be links pointing to it from external sources, or another website. Are one-page websites mobile-friendly? One-websites can be inherently mobile-friendly, if the template use to create them is. Generally a one page website is easier to make mobile-friendly because it's just one page — it naturally loads faster than an entire website. It's also easier to adapt to mobile screens and navigation can be simplified for smaller screens too. What are the limitations of one-page websites? For all their benefits there are some limitations to these type of websites. These include limited content depth, challenging to implement complex navigation, it may be difficult to expand later, it's less suitable if you need a lot of content on your site.

Turn your ideas into a website you love with Wix →   Ever dreamed of launching your own website without spending a penny? Good news—it’s not just possible, it’s way easier than you’d think. Whether you’re brainstorming how to make a website from scratch  or exploring the magic of tools like a website builder  or an AI website builder , you’re just a few clicks away from creating your own website. Got a side hustle to promote? A project to showcase? Or maybe your portfolio website with the world? Whatever it is, learning how to build a free website is your next move, and you’re already off to a great start. Learn more about how to use Wix  as a website builder and to manage your business. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. Wix is all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. TL;DR: How to build a website for free This guide walks you through how to build a professional website without spending a dime, covering everything from choosing the right platform to customizing your design and publishing your site. Whether you’re starting a business, showcasing your portfolio or sharing your ideas, you’ll find actionable steps to bring your vision online. We also highlight the essential features to include so your site makes a strong first impression and supports your goals from day one. How to make a free website in 5 steps Step Why it matters Choose a free website builder Gives you everything you need to design, edit and launch your site without coding. Select the right website template A strong design foundation makes it easier to create a site that looks professional. Design and customize your pages Personalizing colors, fonts and layouts helps your site reflect your brand. Add your required functionality or integrations Features like forms, apps or online stores ensure your site does exactly what you need. Review, test and publish your website Double-checking design and performance helps you go live with confidence. Why building a free website is the smartest move for you Free websites aren’t just for beginners. Using free website builders  is a fantastic way to get your idea online without any upfront costs. Plus, with the right tools (more on that below), you’ll get access to features that rival the fancy setups people pay for—without spending a dime. The best part? You don’t need to be a design pro or spend hours watching tutorials to make it look amazing. If you're wondering, " Is Wix free ?" the answer is yes. With a free plan, you can start building your site today. Learn more: What is a Wix website? Ready to learn how to build a website for free ? Let’s explore how you can get started with a free website and bring your vision to life. How to make a free website in 5 steps Choose a free website builder Select the right website template Design and customize your pages Add your required functionality or integrations Review, test and publish your website 01. Choose a free website builder When it comes to choosing a website builder for your free site, you'll first want to understand which type of website you plan to create. Some websites work well as free sites, others not so much. Examples of potential free website types include — a personal blog or portfolio, a community website and a school project showcase. When choosing a free website builder consider its ease of use, it's best to opt for one like Wix, that has a drag and drop editor . You'll also need to consider the number and quality of available website templates you can use (Wix has over 800 free, customizable ones), if you can create a mobile-friendly site without a paid plan, as well as any storage or bandwidth limits. This is relevant if you plan to create a free business website because as your business grows and scales you might need more than your free website can offer. Learn more: How to vibe code a website It's also important to consider the website infrastructure of the website builder you use. Creating a free site doesn't mean you have to compromise on security and reliability. With Wix, for example, all sites include enterprise-grade infrastructure including secure web hosting and security. Most free website builders include standard limitations—no custom domain, ads and some lack advanced functionality, like eCommerce and payments so it's important to consider this before starting your free website. Small business website stats from Colorlib  show that Wix leads the way when it comes to the global website builder market. As of February 2024, around 8 million live websites have been built on Wix worldwide, accounting for nearly half (45%) of the overall market share.  Learn more: Cheapest website builders What is a domain name Free website hosting How to vibe code a website 02. Select the right website template If you're creating a free website, chances are you need to create something great, fast. The best way to do this is with a pre-designed template. Learn more: Should I use a template to make a website? Most website builders offer hundreds to choose from, across a wide range of industries and types. For example: eCommerce website templates Blog templates Portfolio templates Beauty website templates Fitness website templates Once you have your template, don't forget to customize it for your site and business. This includes the colors, images and of course, the text. "Once you pick the right layout or template for you, it's really important to take the time to customize all the content. Many people overlook this step. Make sure you remove any unrelated images or paragraphs and focus on creating a clear flow for the content that tells the story you want to share with your audience." -Dafna Rabin, Wix Templates design team lead This is also the stage where you'll sign up for your free account if you haven’t done so already, as most website builders require an account before you can save or publish your work. Learn more: How to make a website fast , How to make a nonprofit website for free 03. Design and customize your pages All websites, free or not will contain a range of pages. Generally, the most important will be your homepage, followed by your services or booking page, or if you're building a portfolio , the pages that showcase your work and projects. When creating a free website, you need to decide how many pages you'll have and their hierarchy. What's the most important page, is it your homepage? You'll also want to plan their hierarchy in your header and how you will encourage users to move between pages. Each page should then be customized with your chosen color palette, unique media (images and/or video) and your text. This is also where you’ll build out your core pages, such as your About page, Contact page and any Services or Project pages you need. If you want your site to stay fresh over time, you can add a blog or video section to publish ongoing updates. 04. Add your required functionality or integrations When it comes to this step with a free website, you may run into limitations with your free website builder. For example, if you want to accept payments via your site, in most cases you'll need to choose a paid plan . However, some website builders provide access to free integrations via their app markets. Wix has a number of free apps via its market including Wix Chat, Wix Forum and Wix Restaurants Menu amongst others. 05. Review, test and publish your website Regardless of the goal of your free website, it's important to review what it looks like and how it works before going live. Once live, ask for feedback from those around you on its design and functionality. A free website can be edited and modified as often as you need — and with Wix free websites don't expire, so you have as much time as you need to get it right. After publishing, plan to update your site regularly. Fresh content helps visitors understand what's new and can support stronger long-term search visibility. Also, once you've built a free website, you can always transfer to a paid plan down the road, with Wix it's easily done and includes the automatic transfer of your design and content. What does a free website include? This can vary between website builders but with Wix, for example, you get: Drag-and-drop editor 800+ website templates Mobile-optimized design Custom website design options Free stock photos Font library 500MB storage 1GB bandwidth SSL security certificate Website hosting Auto save SEO tools A blog Some marketing tools Site analytics, see Wix analytics Auto site back up Help center access What are some of the limitations of a free website? While creating a free website can be a quick and efficient way to get a website built, it's not without its cons. Some of these include: Forced ads display Platform logo/banner present Subdomain URL (yoursite.platform.com) Limited branding control Limited storage space (typically 500MB) Restricted bandwidth No custom code options No custom domain name No professional email Limited integration options No eCommerce features Basic site analytics Can I build a website for free with AI? You can build a website for free using AI . Platforms like Wix's AI website builder or 10Web AI Builder allow you to create a free site automatically and within minutes. You can then customize your free site as you would from a template, with your own colors, layout and content. Learn more: Best AI website builders . Free websites created with AI come with the same pros and cons as a website built for free with templates. How to build a website for free FAQ Which free website builder is best? Wix is one of the best free website builders, offering an intuitive drag-and-drop editor, customizable templates and built-in features to help you create a professional-looking website without coding. Is creating a website free of cost? Yes! You can create a website for free with Wix. The free plan includes a Wix subdomain (e.g., yoursite.wixsite.com) and Wix-branded ads. Upgrading to a paid plan removes these limitations. Learn more: Is Wix free? Will my free website work on mobile devices? Most free website builders today make sure your site looks great on mobile. Wix even lets you tweak the mobile version separately, so everything fits perfectly on smaller screens. How much storage or bandwidth do free websites get? Free websites are perfect for small projects like personal blogs, resumes or simple info pages. They’re a great way to get started. But if your site has videos, big image galleries or starts pulling in a lot of visitors, you might find yourself needing more than a free plan can handle. How do I make my website look professional without paying? Even on a free plan, it’s easy to create a sharp, professional site. Start with a clean template, choose fonts and colors that work well together and use high-quality images. Write clear, engaging text that speaks directly to your visitors. Keep your pages simple, with intuitive navigation and plenty of white space. Is Wix really free? Yes, Wix has a free plan that allows you to build and publish a website at no cost. However, to use a custom domain and access premium features, you’ll need to upgrade to a paid plan. How do I launch a website with the domain name I already purchased? To launch a website with your pre-purchased domain, connect it to your site through your website builder. On Wix, you can upgrade to a premium plan, link your domain via the platform and your site will go live quickly. Can I create a website for free with no knowledge in web development? Yes. Platforms like Wix are designed for anyone, regardless of experience, with intuitive drag-and-drop editors and AI tools to guide you. You'll be able to design and publish a professional-looking site without needing any coding skills or technical expertise. Can I upgrade my free site later? Most website platforms let you start for free and upgrade as your needs grow. Take your time building and improving your site, then move to a paid plan when you're ready for more tools and customization options. Can I remove ads from a free website? Free plans often include ads to keep the service running, and Wix is no different. On the free plan, you’ll see Wix-branded banners with messages like “This site was created with Wix.com ” at the top or bottom of your site. What’s the catch with free website builders? Free website builders let you create and publish a site quickly without paying anything. The main trade-off is that your site may display the builder’s branding or use a subdomain.

Get started by: Creating a website →  | Getting a domain → As technology advances, it enables us to achieve more and more tasks without even realizing how complex they are. Website design by yourself is one of these. Thanks to the evolution of website builders , you can design a website and craft an impressive online presence of your own. Using professional web design features, you can generate revenue, nurture a community of fans and promote your brand online. So, what is web design (and what are the web design best practices ) and how do you get started? We’ve got the knowledge you need to put you on the right track. From choosing your website builder and domain name, to understanding how to design each element of your site from your design concept , this complete guide will walk you through designing and how to make a website . TL;DR: How to design a website Designing a website is about more than just making it look good—it’s about creating an experience that engages your audience and supports your business goals. This guide walks you through each step, from defining your site’s purpose and structure to choosing a design, adding content and optimizing for performance. You’ll also learn how to make your website functional, mobile-friendly and ready to scale as your business grows. What you need to design a website Item Why it matters A domain name Your domain is your website’s address online (e.g., example.com) and helps people easily find your business. Web hosting Hosting stores your website’s files and makes sure your site is always accessible to visitors. A website builder or CMS Tools like Wix give you everything you need to design and manage your site, from customizable templates to built-in features. Design assets High-quality images, videos and fonts make your website look professional and engaging. How to design a website Set your goal Choose a website builder Define your layout Create wireframes Claim your domain name Gather your content Add the right pages Design your website elements Pick the professional tools you need Make it accessible to everyone Optimize for mobile Strengthen your SEO Engage with visitors Ask for feedback Publish and update Monitor and adjust 01. Set your goal Before you design a website, be crystal-clear about what you want to achieve. With so many types of websites out there, you should start by deciding which kind will help you meet your goals and meet your target audience and market where they are: An AI store builder or eCommerce website to sell your products Use a portfolio maker to showcase your art A business website to manage and grow your business A resume website to grab the attention of potential employers A blog to share your knowledge with the world An event website for weddings, parties and company events A photography portfolio website to display and sell prints A fitness website to book new clients A restaurant website to help with online orders, delivery and payment As part of this step you'll want to make sure you do plenty of research into how your site should be structured and designed, both for the type of site it is and your brand. eCommerce sites are designed differently to blog websites, for example — and mainly because of the user experience (UX) and user intent (UI) and how they differ on each unique site. Look first to your competitors to see how they've designed their sites, maybe there are must have pages, content or layout you should have. Once you decide which type you need, it’s time to start the exciting part - designing your site. As you set off on this journey, keep your overarching purpose in mind and think about how the design will help achieve your objectives. Get started with a web design checklist. As you move forward with designing a website, you’ll find that your choice of elements to include will vary depending on what you want to accomplish. For example, if you want to sell your photos online, try displaying your work in a portfolio format and including an online store where you can sell prints. Or, if you’re creating a website with the goal of landing a job, a simple and professional resume website sans embellishment might suit your needs perfectly. Be inspired: Design thinking If you need help envisioning a design that meets your goal, browse through these Wix website examples for inspiration. You should also tap in web design trends and galleries for further inspiration. Consider also creating a mood board, just to brainstorm colors, styles and anything else relevant to the early stages of designing your website. Starting a design business? Use this design name generator to name it. 02. Choose your website builder Now that you’ve identified your goal, your next step is to choose the right website builder to accomplish it. A website builder (also known as a CMS) is a platform on which you can design, personalize and publish a website without any knowledge of coding. There are dozens of platforms available on the market. Not sure which one to use? Wix.com is an HTML website builder that was ranked # 1 out of the best website builders in the world, and for good reason. Learn more about the advantages of Wix: Wix vs Squarespace Here are a few Wix advantages: Diverse pricing models : Creating, publishing and hosting your website is totally free , for as long as you wish. If you want to upgrade your online presence with some tailored features, Premium packages are also available. They include everything you need to succeed online, from professional templates and web design features, to a custom domain name . Learn more: How to vibe code a website Design customization: Whether you’re a seasoned web designer or are still learning how to design a website, you’ll find that Wix offers different creative routes for everyone. One option is the Wix Editor, whose drag-and-drop technology and WYSIWYG software gives you complete design freedom. Each element of your website’s design can be customized for the look you want, while plenty of tools and built-in features will heighten its professional presence. You don't need to know or understand markup languages ( HTML , CSS , Javascript ) to build a Wix website. Beginners might also enjoy using Wix’s AI website builder , a first-of-its-kind chat-based experience that taps into Wix's ADI (Artificial Design Intelligence) to help you design a website in record time. Simply chat with AI about the vision for your site, and you’ll get a complete website that you can customize as you wish. Learn more about some of the best AI website builders and how to find the right balance between AI vs. human creativity . At the same time, experienced creators can look into Velo by Wix , which lets you dive into your site’s engine and interface to build sophisticated apps, APIs and databases . You get to own your website development. This way, you’re sure to have a one-of-kind result that suits your brand perfectly, and looks like no other website in the world. Also look at Wix Studio , an advanced web creation platform build for agencies, who need more from their web creation platform. Professional solutions: Because your website is the hub of your online life, Wix puts all of the professional solutions you need in one place. Tools like email marketing, invoices, bookings, social media accounts and more can be integrated into your website’s design for the best experience of managing your site and business. On top of this, you’ll also be able to optimize your site with Wix SEO to increase your chances of getting found on Google. "As a creator or entrepreneur, you're often wearing multiple hats. You're designing the website, you're optimizing for SEO. This means you need a website builder that makes it easy and very learnable for you to do all of those things, on the same platform and still deliver as if working with experts in those fields. Esin D. Habif, product marketing lead for outbound at Wix.com Unique design features: Wix’s design features are completely customizable, which means you can design your website exactly the way you want. From a suite of imagery and backgrounds to innovative features like transparent videos and scrolling effects, you’ll have plenty of options to start with, and you can always upload files of your own. Learn more about some of the best website builders for designers. Customer service: You’re not alone in your journey of learning how to design a website. If you need assistance, you’ll always have someone to talk to thanks to Wix’s 24/7 support team and social media pages. If you want to read up on web design tips , find web design tutorials , and get inspiration, you’ll find plenty of helpful material available online, too. To grow your knowledge in web design, online marketing, SEO and more— take a look at the Wix Blog (sincerely yours) and Help Center . Ready to design a website with the Wix Editor? Here’s how to get started: Go to Wix.com from your desktop or mobile. Enter your email address, pick a password—and voilà. You now have your account, from which you can create as many websites as you wish. Explore the vast collection of website templates, pick the one that’s most relevant for your needs, and start customizing it with the tools and features of your choice. If you’d rather build your website from scratch, you can start with a blank canvas and take it from there. Learn the ins and outs of building a website with the Wix Editor with this online course. 03. Define your layout Once you’re logged into your platform of choice, it’s time to conceptualize your website layout. If you want to start from scratch, you may want to plan map out your website’s design (and structure) on paper before you start to use the drag and drop website builder . However, another option is to use a template, which is a pre-designed layout created by a professional designer. Wix offers an extensive library of free website templates . You’ll find designs for every kind of website, whether you’re looking to create a business website, a blog or a personal website.Start by browsing through the hundreds of options until you find a layout that you love. Then, you can make it your own by fully customizing all its elements and removing, adding or changing details like text, images and color. Of these designs, you can pick between a multi-page template and a single-page one. If your website includes a hefty amount of content, you’ll probably opt for a multi-page site. However, with less content to display, you may want to look into one page website templates . This trendy option is a popular choice for landing pages, event websites and other short-form content sites. Pro tip: There’s no better way to get your web design juices flowing than by seeking creative inspiration. A good way to start is to look at website examples that got it right. Grab a pen and paper, and jot down ideas you like as you browse through some of the best website designs. There are plenty of social media platforms dedicated to design inspiration, such as Pinterest and Dribbble , so make sure to check those out too. You can also expand your design knowledge by exploring concepts such as the golden ratio and how it applies to effective website design, specifically the layout. "The most important thing before building a website is good research. Know what you want to do and collect good inspirations that will contribute to your design." - Anna Suntsov, blog and social design team lead at Wix.com 04. Create wireframes Wireframes are simple black-and-white sketches of your website that outline the basic structure of each page. Think of them as the blueprint for your site’s design, helping you map out where elements like text, images, buttons and menus will be placed. Creating wireframes gives you a clear vision of your layout and allows you to make adjustments before jumping into the actual design process. You can create wireframes using freehand sketches on paper or online drag-and-drop platforms. Start by sketching your homepage to decide what visitors will see first and how they’ll navigate through your site. Then, move on to other essential pages like your About, Blog or Contact sections, outlining how all the pieces will connect. Pro tip: Wireframes don’t need to be detailed or perfect. Keep them simple, focusing on functionality and layout rather than aesthetics. Once you're happy with the structure, you can move on to customize and fine-tune the design for a polished final look. 05. Claim your domain name To put it in simple terms, your domain name is your address on the internet. It’s what your visitors will see in the bar of their browser, right after the “www.” Registering your domain name is critical for online success. Websites with a customized domain are automatically perceived by internet users as more professional and trustworthy. When chosen wisely, a domain name also helps search engines (like Google and Bing) understand what your website is about. This is important because it helps bring in more traffic to your website. Now, how do you choose a domain name for your brand? To make it memorable, keep it: Short: The longer it is, the higher the chances of visitors misspelling it. Simple: Avoid symbols, special characters and numbers. Professional: Your domain name should incorporate your own name or your business name, to avoid confusion. Evocative: Hint about what you do into your domain name by incorporating words that are related to your business. You can find out if your dream domain name is available by using this domain registration tool . If your top choice is still up for grabs, don’t hesitate to acquire your piece of virtual property. If it’s not, don’t panic. Try out different variations of your original choice by playing around with the word order, or adding “the” at the start. Pro tip : Picking a domain name also means using the right domain extension. From .org to .com and .net , you can choose from 45 top-level domain extensions. It’s best practice to use one that suits your business type and geographic location. Choosing a domain also means selecting the right web hosting provider . With Wix, reliable and secure web hosting is standard with every site designed. 06. Gather your content Now that you’ve set the foundations for your digital design , it’s time to get practical and prepare the content that will be featured on your website. This includes all of your web content —images, text, logo, videos and more. Use your own material as much as possible to ensure you’re offering unique and branded content. If you’re not using original content, just make sure to acquire your resources legally. Wix comes with a wide selection of media features, including a library of over one million free photos from our partners at Unsplash, Vector illustrations and interactive videos that are exclusive to Wix. There’s also endless stock photo and image reservoirs you can check out. Or, Wix's AI image tool. Read also: 7 things you can do in 30 seconds using Wix’s AI image tools While having plenty of material on your website is great, remember to always put quality over quantity. In an era of decreasing attention spans, the best way to catch your visitors’ attention is to showcase only your best content. Finally, make sure your content is fully branded. Think of your website as an online persona—everything from the written content to the colors and fonts you use should reflect who you are or what your brand identity is. Pro tip: New to the marketing game, or feel like you could sharpen up your brand language? From creating a logo to defining your tone of voice, this guide explains everything you need to know about building a solid brand identity. 07. Add the right pages Every business is unique, and so is every website. Nevertheless, there are some traditional sections that your site visitors will expect to see. If you’re going for a multi-page website design, here are some must-have web pages: Homepage : You have one chance to make a good first impression, and your homepage is it. Since it’s likely to be the first thing visitors will see, aim for a homepage that’s clean, organized and eye-catching. It should clarify who you are and what you do and serve as a starting point for visitors to navigate through your site. Make sure it contains the most crucial information: your logo, the name of your business and a navigation menu inviting visitors to browse further. Once you’ve got these basics down, consider what sort of website background, imagery, written content and calls-to-action you can add here to engage with visitors. About Us page: Tell your story and share your values, methods and any other information that defines your brand with an About Us page. Welcome new visitors by using the first person (“I” or “We”), since it adds a friendly touch of friendliness and warmth. Also, don’t forget to include a picture of yourself or your team members, since clients always like to see the face behind a business. Contact page: When visitors want to reach out, they should be able to get hold of you easily. That’s where a contact page comes in. Make sure to include your phone number, postal address, business email address and social media accounts. You can also consider adding a live chat widget that gives visitors the chance to reach out and get an immediate response, or a contact form where they can write their message directly through your site. Extras (but highly recommended): Your product or service page : The product page (or service page, depending on your industry) is where your visitors discover what you have to offer, and if they’re convinced, take out their credit card and make a purchase. When you design a website with a product or service page in mind, here are some key recommendations: Add high quality product photography, write precise and engaging product or service descriptions, and be transparent about your conditions (such as shipping, return, or cancellation policies). A blog: Starting a blog with a blog creator boosts your reputation as an expert, helps you foster a loyal community, and is an effective way to drive traffic to your website. If you’re not a natural-born writer, don’t fret - you have much more to say than you think. You can write about your clients (success stories, case studies, interviews) or yourself (events you attend, new employees and more). But the most valuable blog ideas will come from your own expertise. Your readers will love to discover the tips, methods and hacks you use to solve the problems you meet and will definitely appreciate the added value. Testimonials: An honest testimonials page is a wonderfully effective addition to your website design. Studies show that 77% of satisfied customers will recommend your business or service to a friend after having a positive experience. If the purpose of your website is to bring in new customers, leverage the power of word-of-mouth and let your satisfied clients do the selling for you. You can also consider using social proof examples as part of this page as well. This can help lend credibility to both your site and business. Splash page: A splash page acts as a preview to your site, greeting visitors before they reach your homepage. This is a great way to engage with visitors using high quality visuals or interesting text, or to promote a special offer or event. FAQ page: An FAQ page is a dedicated page on your website that provides visitors with quick and simple answers to common questions in an organized and structured manner. It can save time by providing automated answers and provide a great experience for users. Privacy page: This may be necessary for legal compliance, so be sure to check in your own country. A privacy policy helps you establish yourself as a transparent brand, whom customers can trust. Also often using third-party services, such as web analytics platforms, or monetizing your website through ads, can mean you need a privacy policy page to work with these partners. Once you've decided which pages you need, your next priority should be to plan and structure them within your website. Establishing a hierarchy of pages is important for your site's navigation and to make sure people can move throughout the site with ease. This will also help you decided which pages and links to prioritize on your header and footer. 08. Design your website elements You’ve got your content ready, claimed your domain name and set up your website’s pages. It’s officially time to design the elements of your website. In this section, we’ll talk about all the details that will bring your website together and how to arrange them to form one cohesive design - whether that's inspired by minimalist, modernism, brutalism or something else completely. Ultimately, these decisions should be guided by your brand identity - the distinct appearance and voice you use to communicate your message to audiences. On top of this, keep usability in mind: your website should always facilitate easy navigation and strive to give visitors an engaging user experience. Here are some elements to work on when learning how to design a website: Website architecture : In order to provide the best website navigation experience for visitors, your pages need to be properly connected to one another. Make sure visitors can easily find the pages they need by adding a navigation menu and implementing internal links. Ultimately, follow the “two-click rule.” Your visitors shouldn’t have to click more than once to access any page of your site, wherever they are. "When it comes to making a website it's worth considering building a plan for all your website pages from the start of the process. This means creating a clear website plan that includes your planned and potential future pages. This allows you to then build a url structure for your site that is clean and consistent. This in turn can also mean you avoid having to make fixes to your url structure later, with redirects and manually having to update our change your internal linking." - Nitsan Eiges, team lead of technical SEO at Wix.com Menu: This central element of your design will display the different items featured on your website, ensuring that visitors can easily find and navigate from one page to another. Website menus range from the standard horizontal header menu, to the condensed hamburger menu. Whichever style you choose, it’s recommended to make it accessible on every page of your site and to keep the number of items to a minimum to avoid clustering the screen. Colors: Color psychology proves that different hues have different impacts on human behavior, which is what makes it such an important aspect of website design. The colors you choose may involve different emotions in your users and can impact your site's bounce rate . When choosing your website color scheme, a general rule is to limit yourself to three shades: one primary color (60% of the mix), one secondary color (30%) and one accent color (10%). Of course, if you’ve already solidified brand colors for yourself or your business, these should be included. Don't forget to think about your color palette and your use of the concepts of web colors and color space . Fonts: When you choose fonts for your website, pick typefaces that are legible (both on desktop and mobile) and consistent with your brand identity. While the world of web typography is vast, opt for a maximum of three fonts in order to avoid visual chaos and to ensure readability. Header and footer: Your website’s header and footer are found at the very top and bottom of your website, respectively. Both of these elements can be used in your website’s design to enhance usability and engagement. Both your header and footer contribute to the visual hierarchy of your site, which is important for users and search engines to understand what your site is about and who it's for. A website header is a great place to include features that you want visitors to discover immediately, such as your own logo or navigation menu. While a website footer won’t be seen right away, it can still be used to help your visitors in a number of ways. For example, it’s a great place for you to add your contact information, social media buttons, or an email sign up form. Motion: This refers to all of the non-static, multimedia elements of your website, which can be very handy when you’re trying to catch the eye of visitors. Motion can come in many shapes, sizes and locations across your website design: implementing hover effects to encourage interaction, using VideoBox to add stunning effects or even uploading a full video background. While website animations will definitely spruce up your site, use them in moderation. This guide explains all the dos and don’ts of adding animation to your website design. Scroll effects: As the name suggests, scroll effects appear when the visitors scroll up or down your site. Their sophistication has the potential to draw attention, but most importantly, they help create a smooth transition between the different layers of a website page. One such effect is parallax scrolling. This professional 3D effect can add a sense of depth to your page, resulting in a lively browsing experience. This, along with other scroll effects (such as reveal or zoom-in), can be achieved using the Wix Editor. Favicon: A favicon is a small icon that will be used in a website browser to “represent” your website. Take a second to look up at this tab in your browser, and you’ll see a tiny Wix logo in the left-hand corner—that’s a favicon. Despite its small size, a favicon is a great tool for helping users locate your website in those moments when one too many tabs are open. It will also contribute to your website’s branding by presenting your logo in an extra location, and its sharp appearance adds a measure of professionalism to your website design. Responsive design: Responsive design enables your visitors to have a seamless browsing experience, regardless of whether they are using a desktop computer, tablet or mobile device. With Wix Columns, your website automatically adjusts and stacks content vertically based on the screen size or device being used to view it. This ensures that your website maintains its functionality and visual appeal across various platforms. Whitespace: This is the area of your website that doesn’t include anything. Frightened by all this empty space? Don’t be. First of all, despite the name white space doesn't mean the absence of color, but rather negative space. Also, white space gives your visitors room to “breathe” between images or pieces of content, contributing to a much better user experience. It also supports Hick's law , that the more choices people are given, the harder it can be for them to make a decision. You want to avoid this on your site where the goal is to get users to interact and move around it. Visual hierarchy: Visual hierarchy is the strategic arrangement of elements on a webpage to guide users' attention to what matters most. By using techniques like larger fonts for headings, bold colors for call-to-action buttons and contrasting sections, you can create a clear and structured path for viewers. Spacing helps prevent clutter and maintains a balanced, inviting layout. A strong visual hierarchy enhances user experience while ensuring your key messages are noticeable and effectively communicated. Pro tip: What would artists like Leonardo da Vinci have to say about how to design a website? A lot, we imagine. Some of the same rules that governed art and design for centuries are also applicable to the internet. From balance to symmetry, discover how the principles of design can be applied to websites. Don't forget you can also test how your website looks with a mockup or website wireframe , that will help show you your design and structure before you press publish. Ready to put your website design skills to action? Start designing your site now. 09. Pick the professional tools you need The internet is becoming one of the most important marketplaces in the world. It’s estimated that in 2022, over 2.14 billion people worldwide will purchase goods and services online. For the creative and professionally minded alike, adding some of the following tools to your website can help facilitate efficient and secure transactions. It can also help ensure the scalability of your business through your website. To further help you design your site, Wix encompasses several bespoke solutions to help businesses across all sizes and industries interact with clients. Incorporating these features will elevate your website so that it not only looks good, but operates seamlessly and functions how you need it to: Scheduling software: If you run a service business, your website needs to be able to receive online reservations and payments, 24/7. Wix’s scheduling software does just that. It includes the most sophisticated options on the market, from letting clients book appointments online to the ability to manage your staff’s calendars. Online store: Want to sell your goods online and generate a continuous stream of revenue? An online store is the way to go. From tracking your orders to accepting payments online , to getting paid easily, you’ll be able to manage everything from one dedicated place. Social posts: Raise brand awareness and drive traffic to your site by creating eye-catching social media graphics and sharing your posts directly to Facebook and Instagram. Music: Wix Music is a cutting-edge platform for musicians who want to expand their audience while maintaining total creative freedom. It enables you to sell your music directly on your website and keep 100% of the profits. Simultaneously, it distributes your tunes to over 120 digital stores. Video Maker: Did you know videos can boost organic search traffic to your website by 157% ? With the Wix Video maker you can enhance your website design with customized videos in order to engage with your audience and improve traffic. These can be used to promote your products or services, share exciting updates and more. Wix app: The Wix app conveniently allows you to run your site from anywhere, whether this means live chatting with visitors, or designing your website on-the-go. You’ll even have a mobile space where your regular followers and clients can join. Expert tip: The Wix App Market includes a large selection of apps to boost your website’s business potential. From chat to payment, pop-ups and advertising on Google, there’s a tool for every aspect of your business. 10. Make it accessible to everyone These days, a truly great website design should be accessible to everyone. Web accessibility ensures that all people, regardless of their abilities, can comfortably experience and interact with your website. This includes people with vision impairment, temporary injuries, hearing loss and more. With over one billion people living with some form of disability, catering to everyone’s needs is crucial. It also shows that you and your business value inclusivity and diversity. There are a number of ways to improve user experience on your website for everyone. Make sure to build your website layout hierarchically, using clear headers to define the different levels of information. In addition, ensure that your site is fully operable with a keypad, write alt text for your images, use heading tags and more. "An accessible website benefits not only people with disabilities, but all people. Websites with good contrast for example are not only more welcoming and usable for people with low vision ,but also Improves the experience of a user using the smartphone while walking outside on a sunny day." - Nir Horesh, head of Wix SEO & accessibility 11. Optimize for mobile Smaller screens do not equal smaller impact. With an increase in smartphone and tablet usage, it’s crucial that you ensure a seamless browsing experience across all devices by optimizing your mobile website design. When creating a site with Wix, a mobile version of your site is automatically generated with the Mobile Editor. This means that you won’t have to worry about building a new structure from scratch. However, it’s still up to you to make sure you’re optimizing your content to fit this smaller piece of real estate. Firstly, on your mobile website design, try to keep only the most important elements on the page, removing whatever isn’t absolutely necessary. Secondly, optimize the space above the fold by placing the most vital bits of information there, such as your menu or name. This is what your visitors will see first on a mobile browser, so keep it engaging and informative. 12. Strengthen your SEO After you design a website, nothing is more satisfying than watching the number of visitors grow. One way to increase traffic to your website is to build a website design with SEO best practices. SEO (search engine optimization) is the practice of optimizing your website’s content so that it ranks well in search results. SEO requires time, patience and persistence in order to get results, but you can start setting up your SEO as you design your website. Here are some SEO tips that you can apply to your content to improve your chances of ranking in the top results: Conduct keyword research : Keyword research will help you find the keywords that are most relevant for your site. Once you have them, pick one main keyword and a couple of secondary ones—but no more than that. Place your keywords in strategic locations across your site (SEO title and description, homepage, etc.), but don’t overdo it. Search engines penalize websites that “stuff” keywords unnaturally into their content. Include on-page SEO: This is about telling search engines what your pages include. On each page, your website builder will ask you to fill in the meta-data. This includes the URL, the SEO title (the blue link you see on Google’s results page) and the description. Although visitors may not notice these elements, they’re important when it comes to ranking. Add alt text: Alt text refers to the descriptions that you give to your pictures. These won’t be visible to your visitors, but they give a strong indication to Google as to what the media is about. Google may have a lot of knowledge, but it can’t “see” photos or GIFs (yet!). Alt text will help your visual content appear in Google results pages. Plus, writing SEO friendly alt text for your images is also an important practice in improving your website’s accessibility. Boost internal linking: This will ultimately make it easier for Google’s bots to navigate through and recognize your website. Adding links throughout your website design will also encourage visitors to discover more pages. Create a sitemap: This will make it easier for Google and other search engines to crawl your site and understand what it's about. This can be done automatically with a Wix premium plan. Subscribe to the Wix blog  for a weekly dose of fresh web design tips and trends. 13. Engage with visitors These days, visitors expect to engage with you on your site and beyond. Including some of the following features when you design a website will keep your audience connected and informed. Connecting with your followers across multiple channels is a powerful way to build relationships with them—and will ultimately bring more eyes to your site. Live chat: Adding a live chat widget to your site makes a big difference in your visitors’ ability to interact with you. Whether it’s to provide fast customer support or to help undecided visitors make their way to the cart, this small window at the bottom of your users’ screen is a friendly addition. Social media: Similar to your website, your social media channels are an important aspect of your online presence. As you design your website, add links to your social accounts to build your social following and provide another outlet for visitors to connect with you. These should be located somewhere visible, such as under the menu, on the right or left side of your page, or in the footer. Newsletter: Email marketing is a great way to maintain a connection with your audience. You can use email newsletters to update visitors about the latest sales on your online store, promote new blog articles, or celebrate your achievements with subscribers. Invite visitors to subscribe to your newsletter by placing a lightbox on your website. Forms: One powerful way to build long-lasting relationships with your customers is to ask for their feedback. Creating an online form for your website makes sure that visitors have a safe place to share their thoughts about your products, services, website or customer support. Pro tip: Learn how to engage your visitors effectively with techniques like website gamification . 14. Ask for feedback, test and edit At this point, you may know how to design a website successfully, but there’s still room for growth. Being impartial is especially difficult when it comes to your own creation, which is why designing a website involves asking for honest feedback from individuals you trust. Be receptive to their critique and remember that you may not always like what you hear. To ensure a flawless final result, ask a friend or colleague to double check the following elements: Is the text correct? Spelling mistakes can ruin the professional reputation that you’ve worked so hard to build. Are the pages easy to navigate? If it takes too long to find a strategic page of your site, it means that you may need to rethink your site architecture or improve the visibility of your menu. Is your web design optimized for mobile? Over 50% of internet users browse websites using a mobile device. You certainly don’t want to leave half of the world’s population frustrated. Are all the links working? Click on every link to make sure none of them return a 404 page (this indicates that the page doesn’t exist anymore). Check to make sure your call-to-actions (CTA's) are working with the correct links too. Are the SEO elements filled out correctly? From alt text to title tags, there are some items to verify so you can rank higher and grow your search engine visibility. Run manual, automated and user experience tests to ensure everything works as expected. UX testing helps identify design issues before launch, ensuring the website meets user needs. Usability testing with real users highlights pain points, while A/B testing compares design variations to determine what performs best. Heatmaps reveal how visitors interact with your site, guiding improvements. These insights allow you to fine-tune your design for a smoother and more engaging user experience. Test your website on different browsers and devices to make sure it works perfectly for everyone. Something that runs smoothly on one browser might not on another, and the same goes for desktops, tablets or smartphones. This step ensures a consistent experience for every visitor, no matter their setup. Fix any errors or usability issues before launch. Check for broken links, speed up page load times and smooth out navigation or design hiccups. A fully functional, user-friendly site helps you make a great first impression right from the start. 15. Publish and update Having a website is a necessity. But having a website that is up-to-date is what really makes the difference. A site that looks like it’s been lying dormant for too long is uninviting and unreliable. Make sure to be alert, stay in-the-know and update or redesign your website's content as often as you can. As you learn how to design a website that constantly grows and evolves, you’ll need to know how to update your site. There’s always room for improvement, and you want to make sure that you keep your website design fresh. Stay savvy by keeping up with web design trends and UX design trends —use that knowledge to update your site’s design overtime. Don’t forget to keep your content up-to-date, too. Make sure it’s always relevant and proves to visitors that you’re on top of the latest developments in your industry. 16. Monitor and adjust your website Once your website is live, consistently track its performance. This will help you gain insights into user behavior, page traffic and engagement metrics. Regularly check these analytics to understand what's working and what may need improvement. Pay attention to high bounce rates, exit pages and user flow to identify any areas where visitors might be having trouble. User feedback can also be invaluable—consider implementing surveys or feedback forms to glean insights directly from your audience. Track your website’s performance by monitoring traffic and user behavior with tools like Google Analytics. These tools help you understand key metrics such as visitor demographics, session length and page views. Connect your site to analytics to make smart, data-driven decisions effortlessly. Use these insights to improve your content and make necessary updates. For example, if you notice high bounce rates on certain pages, try simplifying navigation or enhancing the content to keep visitors engaged. Armed with this data, be prepared to make necessary adjustments to your content, design or functionality to enhance user experience and achieve your website goals. Remember, a website that evolves with user needs and technological advancements will remain relevant and successful. Pro tip:  You can regularly track the growth of your web traffic  and performance of your site by utilizing Wix’s marketing integrations and connecting your website to tracking tools, like Google Analytics  or Google Search Console . What you need to design a website To design a website, you'll need the following: A domain name: This is the address of your website on the internet, such as example.com. You can register a domain name through a domain registrar. Web hosting: This is the service that stores your website's files and makes them accessible to visitors. You can purchase web hosting from a web hosting provider. A website builder or content management system (CMS): This is a software tool that helps you to create and manage your website's content. Using Wix as a CMS for web design offers you a wide range of templates, ease of use and affordability. Design assets: This includes images, videos and fonts that you will use to design your website. You can find design assets for free or purchase them from stock photo websites and other online resources. What to keep in mind when you design a website When it comes to designing a website, it's worth keeping the following in mind: Who are you designing the website for? What are their needs and interests? What kind of information are they looking for? This is all part of setting your goals for your website. What do you want visitors to do on your website? Do you want them to learn about your company, buy your products or contact you? Learn more: Why is web design important? Decide what your brand values are and what kind of image you want to project when you are designing your website. What colors, fonts and images will represent your brand? This is what your audience will come to associate with you, so choose carefully. Deciding how your website will be structured involves answering important questions, from figuring out how many pages it will have to how visitors will navigate from one page to another. Your website should be mobile-friendly, meaning that it looks good and functions properly on all devices, including desktops, laptops, tablets and smartphones. Make sure your website is accessible to people with disabilities, too. This means using high-contrast colors, large fonts and clear navigation. UX (user experience) is the overall experience of using a website. A good UX makes it easy for visitors to find what they're looking for and complete their desired tasks. On top of that, it's important that the design of your website be eye-catching and easy to use. Use colors, fonts and images that complement your brand and make the website easy to navigate. Make sure that your website is secure from hackers and malware. This means using secure passwords, encrypting sensitive data and keeping your software up to date. Pro tip:  Explore old-school types of layouts in nostalgic web design  and Y2K website design . When to design a website yourself or hire a web designer Whether you should design a website yourself or hire a web designer depends on a number of factors, including the following. Budget Hiring a web designer can be expensive, so it's important to consider your budget before making a decision. If you're on a tight budget, you may want to consider designing your own website using a website builder or CMS platform. Time commitment Designing a website can be a time-consuming process, especially if you're not familiar with web design. If you don't have the time to commit to designing your own website, then hiring a web designer may be the best option. Skills and experience If you have no experience with web design, then it may be difficult to create a website that is both visually appealing and functional. If you're not confident in your ability to design a website, hiring a web designer could be the best option. However, website builders like Wix offers easy-to-use templates for beginners, so it's not a necessity. What does a web designer do? A web designer brings a website to life by focusing on how it looks and feels. They choose colors, fonts, images and layouts that reflect your brand and create a visually appealing experience. But design isn’t just about aesthetics—a good web designer also thinks about usability, making sure your site is easy to navigate and guides visitors toward the actions you want them to take. Web designers plan for every device, creating layouts that look great on desktops, tablets and smartphones. They add visual content like icons, images and videos to support your message and collaborate with developers to make sure your site functions exactly as intended. The goal is a website that’s both beautiful and practical, giving visitors a smooth, intuitive experience from start to finish. Beyond design and functionality, web designers help maintain consistency across your brand. They ensure your website aligns with your company’s style, messaging and values while also optimizing usability and accessibility so everyone can enjoy a seamless experience. How to design a website with AI When it comes to designing a website, AI can enhance various aspects of the design process, from user experience (UX) to visual design and even content creation. The simplest way to get started is by firing up a platform like Wix's AI maker. A solution like this can connect you with advanced AI tools that take care of the back-end and front-end development of your site, so you can focus on the vision for your brand and business. Meanwhile, AI will suggest the best layout and design for your site based on business goals. Platforms like Wix will go a step further and set you up with the right pages and business applications. For example, if you run a gym that hosts events and also sells its own apparel, Wix will automatically connect your site with its Bookings and Stores apps. This ensures that you not only have a professional-looking website, but also a fully functional workspace for managing all aspects of your business online. Sign up for Wix and test drive its AI website maker for free today. How to design a website FAQ How much does it cost to design a website? The cost of designing a website varies. You can start designing a website for free, with a website builder like Wix or choose from a premium plan. Using a designer or expert to design your website could cost from several hundred to thousands of dollars. Can I design a website by myself? Yes. With an easy to use website builder like Wix, you can create a website by yourself for your business or brand. Do businesses really need a website? In today's digital age, businesses need a website more than ever. A website is a great way to reach new customers, promote your products or services, and build your brand. If you don't have a website, you are missing out on a lot of potential opportunities. How do you design a website from scratch? Here are some tips for designing a website from scratch: Start with a clear plan: Before you start designing your website, it's important to have a clear plan of what you want your website to achieve. What do you want your website to do? Who is your target audience? What are your goals for your website? Do your research: Once you have a clear plan, it's important to do your research. This includes researching different website design trends, as well as researching your target audience. Choose the right tools: You can design a website for free using a website builder like Wix. If you want a more powerful website, you will need to upgrade to a paid plan. Start designing: Once you have chosen the right tools, you can start designing your website. This is where you will put all of your ideas together and create the look and feel of your website. Test and refine: Once you have designed your website, it's important to test it and make sure it works properly. You should also refine the design based on your feedback. What are the best platforms for designing a website without coding knowledge? Wix is a popular platform for users with no coding experience. They offer drag-and-drop interfaces, customizable templates and built-in features What are some common mistakes to avoid when designing a website? Common website design blunders include neglecting user experience, focusing solely on aesthetics over functionality, ignoring mobile friendly techniques, overusing visuals and animations, neglecting clear navigation and choosing a slow loading website. How to design a mobile friendly website? Wix's mobile editor, for example, allows you to preview and edit your site's mobile view. Ensure your content is easily readable and accessible on small screens. Use large buttons and clear navigation for easy interaction.

Build your website in minutes, try Wix for free today → If you’ve ever wondered whet her Wix  or Network Solutions (formerly Web.com ) is the better choice for your website, this side‑by‑side guide will show you exactly how each platform can bring your ideas to life. For small business owners, solopreneurs and creatives, knowing which tool to pick can save hours of frustration and help you launch faster. Below, we compare Wix and Network Solutions across design, AI, apps, security, eCommerce, blogging, pricing and support to help you decide which platform truly belongs among the best website builders for your needs. Want to learn how to make a website from scratch ? With Wix’s AI website builder , you can delegate tasks and set up your site in minutes. When it comes to choosing a website builder, you want a platform that’s flexible, powerful and easy to use. Wix is trusted by millions to effortlessly create stunning websites. Try it for yourself and discover what makes Wix unique and why it could be the perfect fit for your next project. TL;DR: Wix vs Network Solutions Wix empowers anyone to build a professional website, offering extensive creative flexibility, robust scalability and all-in-one tools for blogging, portfolio, eCommerce and more.  Network Solutions is best for users who want a simple, fast setup and are okay with more limited customization. The web is growing fast: three websites are created every second, 175 every minute and over 10,500 every hour , showing just how important it is to pick the right website builder  for your goals.  Feature comparison Feature Wix Network Solutions Templates & design Thousands of templates + drag-and-drop & flexible creative control Dozens of templates + drag-and-drop AI tools AI website builder + AI for content, design, SEO AI site builder, logo and domain tools Apps & integrations Large marketplace of apps and integrations Doesn’t support direct third-party integrations Ecommerce Advanced store features Online store capabilities Hosting & domain Hosting included; free domain first year Hosting included; free domain first year Blog features Native blog with SEO tools Core blog website SEO Advanced SEO toolkit, structured data, sitemap SEO features + paid advanced SEO options Pricing (based on annual plans) Free plans; paid plans start at $17/mo No free plan; paid plans start at $4.99/mo  Support 24/7 help center, robust documentation, learning resources Phone support, live chat, help articles  “Building a website isn’t just about getting online, it’s about creating your home base on the internet. It’s where people go to see what you’re about, so it should reflect your personality and purpose. Think of it as your digital first impression.” - Chava Katz, PMM @ Wix Pages at Wix Meet your contenders: Wix vs Network Solutions Wix Built for creators who own their individuality and follow their passion, Wix empowers you to take control of your online future.  Whether you’re just starting out or already running a business, Wix’s  drag-and-drop editor , hosting, domain management , eCommerce and SEO features  give you the freedom to do things your way, adapt and evolve and turn your ideas into a polished, professional website.  It’s the full-stack website builder that brings everything together—domain, hosting and design freedom—to help you grow confidently, lead your niche and achieve your goals online. Learn more about Wix: What is Wix? How to use Wix Creative ways to use Wix Wix reviews Network Solutions Network Solutions is one of the original players in the domain name game. While it's best known for domain registration and web hosting, it also offers a proprietary website builder.  The platform offers bundled domain-and-website packages, so you can handle your website and domain under one roof. Wix vs Network Solutions: the ultimate comparison  Here are the feature areas we’ll cover:  Templates & web design  AI website builder Apps & plugins Security & reliability Ecommerce Hosting & domains Blog integration  SEO tools Pricing Customer support  01. Templates and website design Your website's design is the first thing visitors notice. It should be modern, professional and easy to navigate. What Wix offers Wix has over 2,000 designer-made website templates for nearly every industry imaginable. All templates are fully customizable with the intuitive drag-and-drop  editor, giving you complete control over every element. You can move buttons, resize images and change fonts and colors to perfectly match your brand. What Network Solutions offers Network Solutions provides a gallery of pre-built templates, but they are far more rigid and some appear dated. Customization is limited to the options available within the builder, and users may find fewer design controls compared to more modern, full-featured website platforms. For creators who want a quick, structured starting point, this approach can be helpful, but it may feel restrictive for those looking for more design flexibility or advanced layout options. Bottom line: If design flexibility and creative control matter, Wix is stronger. If you just want a simple template and fast site launch, Network Solutions works. Find your perfect website template: Business website templates  One page website templates Health and wellness website templates Professional CV website templates Ecommerce website templates Photography website templates Design website templates Education website templates Blog website templates 02. AI website builder AI tools can dramatically speed up the website creation process, helping you get online faster, especially when u sing a free AI website builder  designed to simplify every step. What Wix offers Wix’s AI tools are deeply integrated into the platform. With Wix AI , you simply answer a few questions about your project and the system instantly generates a complete, custom website, with tailored text, visuals and layout.  You can then enhance your site using AI-driven features to write blog posts, generate product descriptions and design unique images, all within the Wix Editor. Plus, if you’re just starting out, tools like the AI business name generator  can help you build your brand identity before your site even goes live. What Network Solutions offers Network Solutions also offers AI-assisted creation tools through its AI Builder, which generates a website for your business or brand in under a minute. Additional tools include an AI domain name generator  for finding unique domain ideas, an AI  logo maker  to design a visual identity and an AI writer to create website copy . However, its overall design flexibility and editing depth are more limited compared to Wix’s integrated ecosystem. Bottom line: Both Wix and Network Solutions have embraced AI, but Wix delivers a far more cohesive experience. With its unified design system and creative freedom, it stands out among the best AI website builders  and best AI landing page builders .  Wix’s ecosystem bridges automation with artistry, offering the speed of AI without sacrificing control, which puts it firmly ahead in the traditional vs AI website builder  debate. Explore the best AI website examples , browse AI portfolio examples  or learn how to create an AI portfolio  that reflects your creativity and ambition. "When it comes to website building, one of the biggest challenges for business owners is the amount of time needed to create one. With AI, everything is much faster and easier. Business owners can now build their own websites, update their content and create or enhance images with minimal effort. AI is revolutionizing the world and the technology is expanding into everything we do." - Marine Levy Belder, product marketing manager at Wix Learn more about AI:  What is the Wix AI website builder? AI vs template for websites  AI content strategy 03. Apps and plugins  Apps and third-party integrations add powerful new functionality to your site, from online booking to advanced analytics. W hat Wix offers The Wix App Market  is home to over 800 popular professional apps. You can easily add contact forms (via an integrated form builder ), social media feeds, online scheduling , an event website and marketing tools. Most apps are installed with a single click and integrate perfectly with your site. What Network Solutions offers Network Solutions does not have an app marketplace. Additional functionalities, like email marketing or website analytics  for eCommerce sites, are built-in making it easy to access basic website features.   Bottom line : Wix’s extensive App Market provides endless possibilities for adding functionality. Network Solutions offers basic capabilities, but falls short, lacking a centralized or simple way to enhance your site's capabilities. 04. Security and reliability  Your website needs to be secure and dependable to protect your business and build trust with customers. What Wix offers Wix provides enterprise-grade security for all websites. This includes free SSL  certificates, 24/7 monitoring for threats like DDoS attacks and a 99.99% uptime . All website security measures are managed for you, so you can focus on creating the best version of your site. What Network Solutions offers Network solutions also offers SSL certificates to secure your site. In addition, the company touts a 99.99% uptime reliability for its Unix-based hosting service, reflecting its commitment to stability.  M ore advanced security features, such as daily malware scans, are often sold as separate, extra-cost add-ons (e.g., their SiteLock feature). Bottom line: While Network Solutions includes essential website security features, Wix provides a more comprehensive set of protections as part of its standard website plans. This integrated approach makes it easier for users to manage site safety and performance in one place. "What often gets forgotten when talking about choosing a website builder is the capabilities of the infrastructure that’s promised to you—the reliability of the hosting, the level of security in place to protect your visitors’ data and, of course, your site's speed. Even if infrastructure is not the first thought that comes to mind when creating a website, if it’s not robust enough, it can cause major headaches for website owners when trying to scale a website later on." - Esin D. Habif, product marketing lead at Wix 05. Ecommerce   Sellin g products or services online requires a robust and easy-to-manage eCommerce solution. Here’s how Wix and Network Solutions compare when it comes to creating an eCommerce website : What Wix offers Wix eCommerce is a complete solution for businesses of all sizes, making it easy to  sell online through a fully integrated storefront. You can offer physical products, digital goods, custom merch  or selling subscriptions  directly from your site.  The platform also includes features like abandoned cart recovery, secure  payment processing , inventory management  and tools for building a dropshipping website  with multi-channel selling options. What Network Solutions offers Network Solutions includes an eCommerce package that lets users sell products directly through their website and on popular platforms like Facebook, Amazon and Etsy.  To accept credit card payments online, users must set up a separate merchant account and payment gateway compatible with their shopping cart. The platform also supports third-party payment options like Google Checkout and PayPal®.  While it covers the basics of online selling, like inventory management, it lacks the built-in payment processing and multi-channel management tools that come standard with Wix eCommerce. Bottom line: Wix offers a more feature-rich and scalable eCommerce platform, while Network Solutions focuses on straightforward online selling. Wix’s broader toolset makes it well-suited for users who want room to expand their store as their business grows. Learn more about online selling: Best eCommerce website builders How to make an eCommerce website Ecommerce website design How much does an eCommerce website cost? Is Wix good for eCommerce? 06. Hosting and domains Relia ble  free website hosting and easy domain name  management are the technical foundation of your site. Let’s see how Wix and Network Solutions stack up in these essential areas. What Wix offers Every Wix site comes with free website hosting, meaning you don’t need to worry about separate server setup or technical management, it’s all built in. Under the hood you’ll find a multi-cloud infrastructure (powered by Google Cloud, Amazon Web Services and more) that delivers 99.99% uptime. Wix also uses a global Content Delivery Network (CDN) with over 200 nodes worldwide, ensuring fast load times for visitors no matter where they are.  On the domain front, Wix makes domain name search easy: you can register your free domain  for the first year when you upgrade to an annual premium plan and manage DNS and domain settings directly inside Wix. “With Wix, securing your custom domain is simple and seamless. In just a few clicks, you’ll have a professional address that makes your brand look established from day one.” - Ofir Gvili, domains PMM at Wix What Network Solutions offers As a domain registrar, Network Solutions is well-known for domain names. It provides an integrated domain name search tool that makes it easy to find and register a custom web address, and many of its hosting and website builder plans include a free domain for the first year. In terms of hosting, Network Solutions includes free website hosting with its site builder packages, covering the basics needed to get a website online. Network Solutions advertises a 99.99% uptime for its hosting environment, which reflects standard reliability expectations for shared hosting. While suitable for small or static sites, shared hostingit offers less flexibility and optimization compared to Wix’s multi-cloud, CDN-powered environment. Bottom line: Wix includes high-performance hosting and a free domain as part of its website plans, making it easy to manage everything in one place. Network Solutions also provides hosting and offers a free domain for the first year, though users may find differences in performance and plan flexibility depending on their needs. 07. Blog integration A blog is a powerful tool for attracting visitors, building authority and engaging with your audience. Whether you’re learning how to start a blog  or exploring blogging for beginners , having the right platform makes all the difference. What Wix offers Wix includes a fully integrated blogging platform that makes it simple to create a blog  and manage every aspect of it from one dashboard. You can write and format posts, add images and videos, categorize topics and schedule publications in advance. Wix Blog also comes with built-in analytics, SEO tools and social sharing options, helping your content reach the right audience and grow over time. “I started blogging on my Wix site to showcase my expertise in SEO and provide valuable insights to potential clients. It serves as a platform where I can share my thought process, industry knowledge and actionable tips on digital marketing. By offering well-researched, informative content, I aim to build trust and credibility with my audience.” - Tim Pelletier, owner and SEO consultant of Tim Pelletier Consulting, LLC What Network Solutions offers Network Solutions includes a basic blogging feature within its website builder, allowing users to publish and edit simple text-based posts. However, its blogging tools are limited compared to full-featured platforms.  For users focused on consistent content creation or growing through blogging, it provides a functional starting point but less flexibility than other website builders. Bottom line: Network Solutions provides a simple way to publish blog posts, making it a solid choice for straightforward content needs. However, users looking for more creative control, advanced SEO tools and built-in design flexibility may find Wix’s blogging platform better suited for growing and customizing their content strategy. Learn more about creating an online blog:  What is a blog? Blog post templates Blog name ideas Best blogging tools 08. SEO tools Search Engine Optimization (SEO) is crucial for helping customers find you on Google and other search engines. What Wix offers Wix provides a comprehensive suite of built-in SEO tools, including the Wix SEO Learning Hub  that guides users step-by-step through optimizing their site. You can customize meta tags, URL slugs, structured data and more, while Wix handles technical SEO tasks like automatically formatting image files for you. Wix also supports bulk page SEO settings, making it easier to apply optimizations across multiple pages and scale your efforts efficiently. What Network Solutions offers Network Solutions provides a set of SEO features that help beginners get started with optimization.  Users can choose keywords to target, run a site health check to identify issues like broken links or duplicate meta tags, follow an SEO actions guide with step-by-step tasks, apply advanced filters to prioritize work by category or page and review reporting to track progress.  For users who want more advanced SEO features, Network Solutions also offers a paid add-on that expands these capabilities. Bottom line: Wix delivers a comprehensive, built-in SEO suite suitable for both beginners and advanced users, giving full control without additional costs. Network Solutions offers structured, guided SEO tools that can help optimize a website, but access to more advanced features typically requires a paid plan, making Wix the more complete solution for ongoing SEO management. 09. Pricing Understanding the full value behind each plan helps you decide which platform fits your needs best. Here’s how Wix and Network Solutions compare on pricing and what you get with each. Wix pricing All Wix prices listed below reflect annual pricing (month-to-month plans also available): Free plan: Start building your site at no cost. Hosting is included and your site comes with a Wix-branded subdomain. You can use the drag-and-drop editor, access a wide selection of templates and begin creating your website immediately. Light plan ($17/mo): Free domain for one year, 2 GB storage space, multi-cloud hosting, light marketing suite and two site collaborators.  Core ($29/mo):  Same as Light Plan, plus 50 GB storage, a basic marketing suite, the ability to accept payments, basic eCommerce, scheduling and services features and up to five site collaborators. Business Plan ($39/mo): Same as Core Plan, plus 100 GB storage, a standard marketing suite, standard eCommerce capabilities and up to ten site collaborators. Business Elite Plan ($159/mo): Same as Business Plan, plus unlimited storage, an advanced marketing suite, advanced eCommerce, scheduling and services, access to the advanced developer platform and up to 100 site collaborators. Wix Plan Storage Light 2 GB Core 50 GB Business 100 GB Business Elite Unlimited Network Solutions pricing All Network Solutions prices listed below reflect annual pricing (month-to-month plans and additional yearly rates are also available): Website ($4.99/mo—renews at $15.99/mo):  This entry-level builder plan includes a free domain for the first year, three months of free professional email, a one-month free SSL certificate, one hour of expert design support and access to the logo builder and design studio. Website + Marketing ($7.99/mo—renews at $20.99/mo): This plan includes additional marketing and business tools, such as online selling, appointment scheduling, social media and email marketing and a Google My Business listing, all built on top of the features offered in the Website plan. Ecommerce ($13.99/mo—renews at $28.99/mo): This plan is designed for users who want to sell products. It includes all the features of the Website + Marketing plan, along with secure checkout on your domain and the ability to sell on popular platforms. Bottom line: Wix offers a broader variety of plan types, including a free plan you can start with immediately, alongside premium options that bundle storage, eCommerce tools, marketing features and advanced capabilities for growing teams. Network Solutions, by contrast, provides only paid plans, so it’s worth looking closely at what each tier includes before deciding what fits your needs. Explore all the features and benefits of   Wix Premium Plans  and find the plan that’s perfect for your business. 10. Customer support When you have a question, you need access to fast and helpful support. What Wix offers  Wix provides 24/7 customer support through live chat and a callback service. It also has an extensive Help Center  filled with articles and tutorials, the Wix Blog  for tips and inspiration and an active community forum. What Network Solutions offers Network Solutions provides multiple support channels, including live chat, phone assistance (available Monday-Friday,  8 a.m.–11 p.m. ET), 24/7 chat and a knowledge base with walk-through articles and guides.  Bottom line: Both Wix and Network Solutions offer multiple customer-support channels, including chat and online help resources. Wix provides 24/7 chat plus a callback option and an extensive Help Center. Network Solutions offers 24/7 chat/message-bot coverage and phone support with staffed hours during U.S. business times (phone: Mon–Fri, 8 a.m.–11 p.m. ET). Compare the channels and hours for the languages and regions you care about when choosing a provider. The final verdict  So, should you choose Wix or Network Solutions? The answer depends on your goals. If you are a modern entrepreneur, small business owner or creative professional looking for a flexible, design-forward platform, Wix may be the stronger fit. Its combination of a powerful and intuitive editor, extensive features and a robust app market gives you all the tools to build and grow. Whether you want to start a blog , open an online store  or book clients, Wix scales with you. Network Solutions can be a practical choice for users who want a straightforward website that connects seamlessly to their Network Solutions domain. That said, its builder offers fewer features and customization options than many competitors, which may limit what you can achieve if you're looking to create a more robust online presence.  You can start building your website today and explore all the features for yourself. Try Wix for free→ Editor's note: All information presented in this article is true as of 11/18/2025 unless mentioned otherwise. Wix vs Network Solutions FAQ Is Wix really free? Yes, Wix offers a free plan that lets you create a fully functional website. It includes hosting and access to the editor. To connect a custom domain, remove Wix ads and access business features, you can upgrade to a premium plan. Is Wix good for small businesses? Absolutely. Wix is ideal for small businesses. It provides all the tools you need to get online, from a professional website and custom domain to an online store, booking system and marketing tools. Its ease of use means you don't need to hire a developer to get started. Can I switch from Network Solutions to Wix? Yes, you can move your site to Wix. While you can't directly "import" a Network Solutions site, you can easily rebuild it with Wix's intuitive editor. You can also connect your domain from Network Solutions to your new Wix site. Does Wix handle SEO well? Yes, Wix provides a comprehensive suite of built-in SEO tools to help your site rank on search engines. The platform gives you full control over your SEO strategy, from customizing meta tags and slugs to managing redirects and structured data. What's the main difference between Wix and Network Solutions? The biggest difference between Wix and Network Solutions lies in their approach to website creation. Wix is an all-in-one website builder with drag-and-drop design tools, built-in hosting, AI site creation and extensive marketing integrations. Network Solutions, on the other hand, is primarily a domain registrar and hosting provider that also offers an AI-powered site builder with fewer design and eCommerce capabilities. Which platform is better for eCommerce? If you want to sell products or services online, Wix eCommerce provides more advanced tools, like multichannel selling, abandoned cart recovery, inventory tracking and integrated payment gateways. Network Solutions eCommerce allows you to add a secure checkout to your domain and sell products, but it offers fewer store management and marketing automation features. Which is better overall, Wix or Network Solutions? If your goal is to build, design and grow a professional website, Wix offers a more complete solution. You’ll get a flexible website builder, integrated marketing tools, AI features and powerful eCommerce options. Network Solutions is a solid choice if you mainly need domain registration and basic site hosting with simple website creation.

Build your website in minutes, try Wix for free today → Choosing the right platform in the Wix vs Webflow debate is a big call, especially when you’re figuring out how to make a website and the market for the best website builders  keeps getting more crowded every year. Whether you’re looking for a true free website builder , something powered by an AI website builder  or a platform that simply makes your day-to-day creation process easier, knowing how these two tools compare can save you time (and money). The global website builder market continues to grow rapidly: projected to reach USD 49.12 billion by 2034 with a CAGR of 28.7% from 2025 onward  as more small businesses and creators move online and fuel demand for accessible yet powerful solutions. At the same time, businesses with more complex needs want tools that offer flexibility, scalability and professional-grade design capabilities. In this post, we’ll compare Wix vs Webflow head-to-head, looking at real features, strengths and trade-offs so you can decide which platform is the best fit for your goals. When it comes to choosing a website builder, you want a platform that’s flexible, powerful and easy to use. Wix is trusted by millions to effortlessly create stunning websites. Try it for yourself and discover what makes Wix unique and why it could be the perfect fit for your next project. TL;DR: Wix vs Webflow Wix is considered to be one of the best options for beginners, small businesses and users who want a fast, all-in-one way to build a website with a minimal learning curve. Webflow mayis be the best option for marketers, designers, developers and agencies that need advanced customization, clean code and scalable CMS.  Wix’s strength:  Extremely user-friendly drag-and-drop editor , huge customizable free website templates . Webflow’s strength:  High design flexibility, clean code export, CMS feature. Wix’s added benefit:  All-in-one platform with free website hosting , apps and a built-in eCommerce platform . Webflow’s added benefit:  Ideal for scaling content-rich or design-intensive sites with advanced interactions. "Choose a website builder that allows you to make fast pivots with your business needs. If one day to the next, you need to add events or an online store, make sure your website builder makes that possible for you." - Esin D. Habif, Product Marketing Lead at Wix Explore: Is Wix a CMS? Best content management systems Website builder vs CMS Meet your contenders: Wix vs Webflow Wix Wix is one of the most popular website builders globally. Its goal is to provide a limitless creation platform, combining an intuitive drag-and-drop  editor with a massive ecosystem of business solutions . Wix was created to bring ease of use for everyone, especially non-technical business owners, creatives and entrepreneurs. Webflow Webflow positions itself as a website experience platform designed to bring marketers, designers and developers together to create, manage and enhance web experiences. Known for its flexibility and creative freedom, Webflow’s customization features attract professionals who want full control over their projects. Wix vs Webflow: the ultimate comparison Let's dive into a feature-by-feature breakdown to see how these two platforms stack up. Templates & web design  AI website builder Apps & plugins Security & reliability Ecommerce Hosting & domains Blog integration SEO & analytics Pricing Customer support 01. Templates & web design What Wix offers Wix is built to make website design accessible while still offering a high degree of creative control. Its drag-and-drop editor lets you place elements anywhere on the page, customize layouts, colors and fonts and see your changes in real time.  While Webflow uses the standard web box model (with support for Flexbox and Grid for more advanced layouts), Wix emphasizes ease of use and a simpler visual building experience, so even without coding knowledge, you can build a professional-looking site quickly. For those who want more advanced effects, you can add  website animations  and parallax scrolling  with just a few clicks. Wix also provides thousands of professionally designed website templates across categories like business, portfolio, eCommerce and blogs, all fully customizable. Wix lets you save and reuse templates, apply advanced design tools for more control and preview your site exactly as visitors will see it once published. What Webflow offers Known as the Designer, Webflow’s editor offers a design-first platform that gives users a visual canvas reflecting the underlying HTML , CSS and JavaScript . Unlike a typical drag-and-drop editor, it uses a box-model approach, where each element is a container that can be precisely styled and positioned.  The Designer includes a live preview, showing exactly how your site will look when published. Webflow also offers thousands of customizable templates, some of which are free, while premium templates require payment. Bottom line:  The best platform depends on your skill level and experience. For beginners, non-designers or those who want to get online quickly, Wix provides an intuitive editor and a vast library of free customizable templates, making professional design accessible without a steep learning curve. Webflow, on the other hand, is built for experienced designers and developers who need precise control over every element and are comfortable navigating a more technical interface. "I think using the right assets is really important. Many people don’t realize that Wix has an extensive content library they can access. It’s filled with hundreds of thousands of images, videos, stickers, icons and more—perfect for a wide range of businesses and industries. These assets are high-quality and have great resolution, so there’s no need to worry about how they’ll look on different screens. I would definitely recommend using the Wix assets library." - Dafna Rabin, Wix Templates Design Team Lead 02. AI website builder What Wix offers   Wix has fully integrated AI into its platform with the AI website builder. Simply describe your business or website goals, and the AI will generate a custom, ready-to-edit website complete with layouts, text and images. Within the Wix editor, additional AI design tools  allow you to create and edit custom images, generate content, design layouts and even suggest optimized meta tags for SEO. This makes it easy for beginners and non-designers to produce professional, unique websites quickly, without needing coding or advanced design skills. What Webflow offers Webflow AI can help build your website, modify page designs, generate copy, create code components and web apps and optimize for conversions. Webflow’s AI tools go beyond just page scaffolding. Its AI Assistant can generate copy for both static text and CMS Collection items. Bottom line: Wix’s AI Website Builder and integrated AI tools make it easy for beginners and non-designers to create a professional, ready-to-launch website quickly, without coding knowledge. Webflow’s AI, while powerful, is better suited for experienced designers and developers who want AI-assisted content and code generation but are comfortable navigating a more technical platform. Explore more: Best AI website builders Traditional vs AI website builder What is the Wix AI website builder? Best AI landing page builders Best AI website examples 03. Apps & plugins What Wix offers   The  Wix App Market  is home to over 450  of powerful apps and integrations, both from Wix and third-party developers. You can easily add native functionality for bookings , chat , forms, marketing, eCommerce, social features and more. These apps are designed to integrate perfectly with your Wix dashboard and website, creating a unified experience. What Webflow offers   Webflow offers a library of integrations and recently launched its own App Marketplace that offers users over 280 apps. Webflow also supports integrations with tools like Zapier and has built-in CMS and form functionality, so sometimes you might not need third-party apps. Bottom line:  Wix’s App Market offers a larger selection of ready-to-use apps that integrate seamlessly with your site, making it easy to add features like bookings, chat and eCommerce features  in just a few clicks. Webflow’s marketplace is smaller but steadily growing, giving users access to essential integrations while keeping their site streamlined and efficient. 04. Security & reliability   What Wix offers Wix provides enterprise-grade website security  for all websites. This includes free SSL certificates, 24/7 security monitoring and multiple layers of DDoS  protection. With free multi-cloud website hosting , Wix guarantees 99.99% uptime , so your site is reliable even during traffic spikes. What Webflow offers   Webflow also provides robust security, including a free SSL certificate and free website hosting on a fast, reliable infrastructure. It handles security updates automatically and 99.99% uptime, so you don't have to worry about vulnerabilities or downtime. Bottom line: Both Wix and Webflow deliver enterprise-grade security and reliable hosting, including free SSL and (on eligible plans) 99.99% uptime. Wix highlights its multi-layered protection and around-the-clock monitoring to reassure business owners who prefer a fully managed hosting environment, while Webflow offers equivalent core safeguards (SSL, DDoS protection, automatic backups and secure hosting infrastructure) that meet the needs of users looking for flexibility and control. Learn more website security: How to secure a website What is SSL  What is an SSL certificate Best free SSL certificate 05. Ecommerce What Wix offers  Wix eCommerce  is a complete solution for selling online. You can manage orders, shipping and payments all in one place.  Wix's eCommerce plans support everything from a few products to thousands, and include features like online shopping cart , abandoned cart recovery, customer accounts and the ability to sell on social media and marketplaces.  You can also accept secure payments through Wix Payments  or a variety of other gateways. What Webflow offers Webflow’s eCommerce solution comes with plenty of advanced capabilities that enable businesses to sell digital and physical goods, including cart, checkout and delivery customization and a third-party POS integration. Bottom line:  Wix offers a more complete, built-in eCommerce solution, giving sellers everything they need, from product management to payments to multichannel selling, making it especially helpful for anyone researching how to make an eCommerce website  without extra tools or complexity. Webflow also supports a full eCommerce experience, but achieving it typically requires more hands-on setup and customization.  Want a clearer picture of how much does an eCommerce website cost ? Compare common eCommerce expenses and plan your build with confidence. 06. Hosting & domains What Wix offers Wix offers free website hosting , so you don’t need to worry about buying separate hosting.  Wix plans include a free domain name  for one year and also provides domain name management , so you can either purchase a domain via Wix or connect an external domain.  There’s a global CDN , performance optimizations and Wix handles website infrastructure .  What Webflow offers Webflow also includes fully managed  web hosting  with its site plans, so you don’t need to handle servers, scalability or security updates yourself.  Its infrastructure is built to support high traffic volumes. While Webflow isn’t a domain registrar, you can purchase a domain through its IONOS partnership or connect any domain you already own. Bottom line: Both platforms let you manage hosting and domains in one place, but Wix offers a more beginner-friendly path if you're figuring out  how to host a website . Webflow provides reliable managed hosting and flexible domain connection options, but domain purchasing runs through partners rather than Webflow itself. Learn more: Web hosting cost Cloud hosting vs shared hosting Website performance 07. Blog integration What Wix offers Wix provides an intuitive, native blog maker  right out of the box, making it easy to learn  how to start a blog and explore blogging for beginners . You can use the blog post editor to add text, images, videos, dividers, photo galleries, GIFs, HTML code, polls, tables and more.  Built-in AI writing tools help with outlining, writing, editing and designing images for your blog.  Posts can be organized using custom categories and tags, scheduled for future publication and shared across social channels like Facebook, Pinterest and X.  Wix also includes a commenting system for reader engagement, automatic  SEO features  such as sitemaps and metadata and page-level SEO settings with an AI meta tag creator to optimize each post. What Webflow offers Webflow doesn’t offer a built-in blogging system, but its intuitive CMS lets you create blog posts, dynamic content and more through customizable Collections.  You can define a CMS Collection, like “Posts,” design a template for it and then add new content directly through the CMS.  Webflow also offers straightforward SEO controls like on-page editing, meta descriptions, URLs and Open Graph settings right in edit mode. On-page editing and flexible content types make it easy to tweak existing Collections or create new ones. Bottom line: When it comes to blogging, Wix is ideal for beginners and those looking for an all-in-one solution, offering robust blogging tools , AI-assisted writing, scheduling, social sharing and built-in blog SEO  features. Webflow provides blogging via its CMS, allowing for highly customizable content types and on-page editing, which makes it a strong choice for users lookin g for a more advanced setup. “I started blogging on my Wix site to showcase my expertise in SEO and provide valuable insights to potential clients. It serves as a platform where I can share my thought process, industry knowledge and actionable tips on digital marketing. By offering well-researched, informative content, I aim to build trust and credibility with my audience.” - Tim Pelletier, owner and SEO consultant of Tim Pelletier Consulting, LLC 08. SEO & analytics What Wix offers Wix has built-in SEO tools: you can set meta titles, descriptions, alt text, URLs and more. Wix suppor ts structured data, automatic sitemap generation and includes website analytics dashboards.  In the Wix SEO Learning Hub , you'll find guidance and tools to improve your website SEO and offers mature capabilities for a no-code website builder . What Webflow offers Webflow comes with similar standard SEO features built in, including schema markup editing, sitemap control, automated meta titles and descriptions, alt tag editing and 301 redirects. It also provides built-in web analytics, giving insights into traffic, user behavior and performance. These tools give you plenty of control to optimize your client sites manually. Bottom line: Both Wix and Webflow provide strong SEO features and built-in website analytics, making it easier to track performance and optimize your site. Wix is ideal for those seeking a no-code solution with guidance from the Wix SEO Learning Hub, while Webflow offers more manual control for advanced users. When it comes to web analytics tools , both platforms give you actionable insights to improve your website SEO and understand visitor behavior. 09. Pricing Wix pricing All Wix prices listed below reflect annual pricing (month-to-month plans also available): Free plan:  Build your site at no cost with hosting included and access to the core Wix creation experience. Light plan ($17/mo): A solid entry-level plan for personal sites or simple professional websites. Core ($29/mo):  Great for users who need more storage, marketing essentials and the ability to accept payments. Business Plan ($39/mo): Ideal for growing sites that need more capacity, expanded tools and standard eCommerce features. Business Elite Plan ($159/mo):  Best suited for high-traffic sites and advanced users who need maximum resources, advanced eCommerce and an extended toolset. Webflow pricing All Webflow prices listed below reflect annual pricing (month-to-month plans also available): Starter (free): Get started building, experimenting and prototyping with AI for free. Basic ($14/mo): Great for landing pages, personal sites, portfolios or MVPs that don’t require a CMS. CMS ($23/mo): Ideal for blogs and SEO-driven pages. Business ($39/mo): Best for marketing sites with more traffic and enhanced CMS needs. Bottom line: Wix offers a wider pricing range designed to support everyone, from hobby builders to growing businesses and high-traffic online stores. Webflow’s pricing is more streamlined and appeals to designers or content teams who mainly need CMS-driven sites. If you want an all-in-one platform with more built-in capabilities as you scale, Wix delivers stronger value. If you prefer a design-led workflow with simpler plan tiers, Webflow fits that approach. *Editor’s note: pricing information is accurate as of December 04, 2025 . Make sure to check Wix and Webflow websites for latest pricing. Explore all the features and benefits of   Wix Premium Plans   and find the plan that’s perfect for your business. 10. Customer support What Wix offers  Wix provides 24/7 customer support through live chat and a callback service. It also has an extensive  Help Center  filled with articles and tutorials, the  Wix Blog  for tips and inspiration and an active community forum. What Webflow offers  Webflow offers a   help center, a robust self-learning platform called Webflow University and an active community forum.  Bottom line: Wix offers more hands-on customer support with 24/7 live chat and a callback option, making it easier to get real-time help when you need it. Webflow leans heavily on education and self-serve resources like Webflow University, which is great for users who prefer to learn independently. If you value direct support, Wix has the edge; if you enjoy deep-dive tutorials and a learn-at-your-own-pace approach, Webflow delivers. Wix vs. Webflow: which platform will it be? Both Wix and Webflow are two of the leading web creation platforms for good reason, so both have plenty to offer users. Let’s take a look of the two platforms at a glance:  Feature Wix Webflow Templates Extensive library of free, professionally designed templates Some free templates, extensive paid template options Design flexibility Drag-and-drop website builder & creative control Design control powered by HTML5, CSS3 and JavaScript  AI website builder AI website builder to create full, professional websites Webflow AI website builder Apps/plugins Large app market with Wix and third-party integrations Library of integrations via the app market  Hosting & domains Included for free in paid plans (domains are free for first year) Included for free in paid plans Security Enterprise-grade security with every Wix site Comprehensive, built-in website security  Blogging/CMS Native blog CMS collections, custom fields SEO Built-in SEO features Integrated SEO functionality eCommerce Full online store, payments, shipping, dropshipping, print-on-demand Advanced store design, end-to-end customer experiences Pricing  Free plan. Paid plans start at $17 (annual pricing) Free plan. Paid plans start at $14 (annual pricing) Support 24/7, Help Center, community Webflow University, help center, forum Wix and Webflow are both powerful website creation platforms, each catering to different types of builders.  Wix offers an all-in-one, beginner-friendly experience with free professional templates, a native blog, built-in SEO, robust eCommerce and 24/7 support.  Webflow leans into design freedom and CMS flexibility, offering advanced control through HTML, CSS and JavaScript, plus a strong self-learning ecosystem.  Both include hosting, security and AI website creation, but the best choice depends on your workflow: Wix for an intuitive, fully integrated platform or Webflow for a more design-driven, customizable build. Explore more Wix comparisons: Wix vs GoDaddy Wix vs Squarespace Wix vs Shopify Wix vs Network Solutions Wix vs WooCommerce Wix vs Wix Studio Editor's note: All information presented in this article is true as of December 04, 2025 unless mentioned otherwise. Why trust Wix’s experts? This Wix vs Webflow comparison is built on verified product documentation, hands-on testing and years of guiding creators through choosing the best website builders for their needs.  We break down features like AI tools, templates, eCommerce and hosting based on facts, not assumptions, so you can confidently decide which platform fits your goals and how to make a website that actually works for you.  You can start building your website today and explore all the features for yourself. Try Wix for free→ Wix vs Webflow FAQ Is Wix or Webflow better for beginners? Wix is generally better for beginners because its drag-and-drop editor and AI website builder make it easy to design a site without coding. Webflow is powerful but comes with a steeper learning curve, making it more suitable for designers or users familiar with HTML/CSS concepts. Which platform is better for professional designers: Wix or Webflow? Webflow is often preferred by professional designers who want full control over layout and interactions. Wix also supports advanced design through tools like Wix Studio  and offers AI website design  features, but Webflow’s Designer interface is specifically built for deep customization. What’s the main difference between Wix and Webflow? The biggest difference is ease of use vs. design control. Wix focuses on simplicity, built-in features and an all-in-one experience. Webflow emphasizes precision, visual CSS control and custom animations. Your choice depends on whether you prioritize speed and accessibility or granular control. Which platform offers better eCommerce features? Wix provides a more complete, out-of-the-box eCommerce package, including multichannel selling, built-in payment gateways and tools for scaling an online store. Webflow offers customizable eCommerce layouts but requires more setup and may need third-party tools for some features. Is Wix or Webflow better for SEO? Both platforms offer strong SEO capabilities, including customizable meta tags, clean site structures and automated technical SEO features. Wix provides more built-in guidance through tools like SEO Setup Checklist and integrated analytics. Webflow gives designers more manual control but requires more hands-on configuration.

In the ever-evolving world of logo design trends, one thing is clear: 2026 promises to bring fresh creativity to the forefront. AI is pushing the boundaries of branding—and today, we face a new era for logo design. Whether you're starting a new business or giving your logo a facelift, you’ll want to stay ahead of the latest trends. After all, your logo is a key element of your brand identity. It’s what people see and connect with. And whether you choose to team up with a talented designer or use a free logo maker, paying attention to the latest trends can help you keep your brand fresh and relevant. Create a website and give Wix's free logo maker a spin. 2026 logo design trends Minimalism and simplicity Eco-conscious design Depth and layering Dynamic logo pairings Playful, imperfect typography and design Retro-futuristic aesthetics Geometric and abstract forms Monochromatic or limited color palettes 3D gradients and holographic effects 01. Minimalism and simplicity Minimalism has dominated the industry for quite some time—and despite the surge of new technologies and design styles, simple typefaces and recognizable elements will rule the roost in 2026. Notable brands like TikTok and Clubhouse are already leading by example. Both demonstrate that a logo that’s unique but still legible in digital formats (especially pint-sized mobile screens) stands the best chance at being remembered.  Another advantage: Simple logos can be as bold or as understated as needed. Whether it's a monogram, a symbol or minimalist typography, the simplicity of this design style allows you to appeal to various audiences.  Wix user Puffin Packaging  also shows how a  minimalist logo  doesn’t have to be boring. Puffin Packaging (which specializes in innovative, eco-friendly packaging) uses clean lines in its logo. It adds a bit of flair by incorporating small, almost imperceptible cutouts within the letters. Its company name is appropriately accompanied by a simple illustration of a puffin that uses the same line style. Logo created by Puffin Packaging Tip: Check out Wix's  minimalist logo maker  to create a clean, minimalist design in minutes.  02. Eco-conscious design Expect more organic shapes, earthy color palettes and designs that mimic nature in the upcoming year. As sustainability continues to be a core focus for many global brands, we’ll likely see design choices that evoke a sense of serenity and eco-consciousness. Simple, yet intricate, leaf illustrations have become a hallmark of this trend in previous years, symbolizing growth and vitality. Another captivating aspect of this trend is incorporating natural movements into logo designs. Logos can embody the fluidity found in nature, from gentle swaying leaves and flowing water, to a fusion between industry and nature.  Build a strong connection with consumers who seek eco-friendly and authentic brands by creating a visual narrative that intertwines natural beauty with your sustainability values.  See more : Check out our list of the  best logo makers  to brand your business. 03. Depth and layering We’re already seeing a more nuanced use of depth and layers in digital design. This is shifting the way we think when we’re creating a logo, causing many brands to experiment with shadows and layers that add more dimension while maintaining a clean, flat aesthetic. For example, Wix user Gay’s the Word —the oldest LGBT bookshop in the UK—masterfully uses bold, contrasting logo colors  to create a shadow effect. This design choice adds to the logo’s overall impact. It further reinforces the bookshop’s mission to make a lasting impression and serve as a touchstone for the broader LGBT community.  Logo created by Gay's the Word See more : Looking for tips and tricks to build your brand? Our comprehensive  guide to branding  can help.  04. Dynamic logo pairings Logos have traditionally served as a static, unchanging branding asset. But these days, we’re seeing brands like Nike and Coca-Cola embrace a more dynamic approach; in addition to having one main logo, brands may use secondary logos—or derivatives of the main logo—to fit places where the main logo can’t. For example, these adaptable logo designs may be used as: Website favicon Supporting asset for seasonal marketing strategies  and campaigns Condensed icon for a mobile app Stylized version for a limited-edition product launch Branded social media profile icons This flexibility shows the rise of logo systems, where brands design a set of logo variations to adapt to different platforms and spaces. From TikTok profile circles to smartwatches and animated YouTube intros, a single logo version just doesn’t cut it anymore.   Contemporary glass studio and Wix user HotHaus  takes this approach, pairing a typographic version of its logo with a more illustrative version. The typographic version is prominently displayed across its website, serving as a clear stamp of its brand. Meanwhile, its illustrative logo graces its social media pages, offering a warmer, more playful glimpse of its brand while taking up less space. Meanwhile, its website favicon features a third variation—a lone “H” in the brand’s signature pink bubble font.  Logos created by HotHaus Did you know? With the Wix logo maker, you can easily create as many secondary logos as you’d like or need. 05. Playful, imperfect typography and design  Purposely imperfect typography or hand-drawn elements bring a personal touch to your logo, making your brand even more accessible and approachable to those who interact with it. This is particularly true when we're valuing the real human touch amidst the AI revolution.  Just like your signature, an imperfect logo is a one-of-a-kind inscription that allows for more creative freedom, and, in turn, can express your brand personality. “We’re seeing an increase in textured, organic effects like etchings, brushstrokes and fonts that reflect a hand-drawn feel,” says Shayne Tilley, the general manager of Logo and Brand at VistaPrint . “Typography is taking center stage, with letters being sliced, inflated, mixed and layered to create word marks that are fun, unexpected and full of character.” Check out Wix user TheMuStudiosCo , whose logo features colorful, uneven bubble letters. The logo appropriately appeals to young creatives looking for coloring books, cute stickers, stationary and punch needle products to brighten up their day. This design choice gives the logo an authentic feel, making it a natural fit for the printed planner industry.  Logo created by Mu Studios Related reading: Best fonts for logos 06. Retro-futuristic aesthetics From fashion runways to web design trends, we continue to see retro styles emerging with modern twists. Imagine combination mark logos that couple classic serif fonts with avant-garde shapes. Or,  logo color combinations  that pair muted pastels with black or unexpected splashes of neon. In general, nostalgic logos can help highlight old traditions, reinforce heritage or bring back positive sentiments from the "good ol' days."  Wix user  Orange County Pinballs , for instance, masterfully elicits a familiar, nostalgic feeling with its playful black-and-white logo. The serif and shadowed font hints at earlier days, which is fitting for a business that sells a bit of nostalgia tech made fresh. The round stamp-style logo also lends a vintage look to the brand, leaning into an important element of  logo psychology .  Logo created by Orange County Pinballs 07. Geometric and abstract forms  Geometric shapes and abstract logos have become a staple of futuristic, tech-driven branding. Together these elements convey simplicity, clarity and modernity. While geometric shapes are easy to recognize across both physical and digital screens, fluid and abstract shapes reflect the fast-paced and ever-changing nature of certain industries.  As an example, furniture store and Wix user Neylan Design  opts for a more abstract logo that gives the brand a fresh, modern look. The logo cleverly resembles a floor plan: the square reminds us of a birds-eye view of a room, while the curved lines appear like half-sketched furniture that’s arranged in a Tetris-like pattern in the room.  Logo created by Neylan Design 08. Monochromatic or limited color palettes Lately, we’ve seen a lot of brands embrace limited and monochromatic color palettes for their logos—and it’s easy to see why. Sticking to just one color or a few shades can give any logo a clean, timeless look. Plus, sticking to one or two colors can help your logo stand out and work well everywhere—from your website to your packaging—without losing its impact. In a world full of visual noise, less can indeed be more.  Find the right colors for a logo that fits your brand using the Wixel color palette generator . Take Wix user Granger Owings  as a reference. The fashion retailer uses one solid color for its logo, though at times, it swaps out the black for a blue or white. Like its clothing selection, its logo is highly versatile. It can be displayed across various backdrops without losing its distinctive, timeless quality.  Logo created by Granger Owings 09. 3D gradients and holographic effects 3D gradients and holographic treatments are making a bold comeback in 2026, especially in fashion, beauty and digital products. Moving beyond the flat gradients of the past, this trend focuses on depth, light play and texture to create logos that feel modern and immersive. These effects often mimic glass, metallic sheens or light reflections, adding a futuristic and luxurious vibe. When done well, holographic logos feel both tactile and digital, making them a great fit for screen-first branding. This style mixes nostalgia with innovation, drawing inspiration from the Y2K era while incorporating modern tools and color theory. Designers are moving away from the clean flat look of the 2010s and leaning into bold maximalism in measured doses. It’s especially popular with Gen Z audiences who love vibrant visuals and aesthetic appeal. While this glossy style doesn’t fit every brand, those that adopt it can really stand out on platforms like Instagram, packaging or even NFTs. Designing a logo  goes hand in hand with learning  how to make a website . Sign up for Wix today.

Ready to let your work shine? Build your portfolio →   Looking for model portfolio website examples that get noticed? As a model, you know that visual presentation means everything. It’s more than just how you look, but how every aspect of your brand looks – and that includes your professional model portfolio website design . To get inspired, check out these six best portfolio websites that absolutely nail visual storytelling, personal branding and industry-ready presentation. Learn more about how to make a website . Showcasing your talent should be easy. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. TL;DR: model portfolio examples We’ve handpicked these model portfolio website   examples for their visual impact, seamless user experience and the way they showcase each model’s unique presence. These sites highlight how a strong online portfolio can elevate your personal brand and attract the attention of agencies, clients or collaborators. Here’s what we looked for when choosing the examples: Striking photography that grabs attention immediately Clear structure with easy-to-navigate galleries and pages Model personality conveyed through style, copy and visuals Professional presentation that feels polished and intentional What makes a standout model portfolio Feature Why it matters High-quality images First impressions matter most in visual industries Clean gallery layouts Make it easy to browse and highlight key work Strong personal branding Builds recognition and sets you apart Booking or contact options Turns visits into opportunities Mobile optimization Ensures your site looks great on every device Bio or “about me” section Adds personality and context behind the work Social media integration Helps extend your presence across platforms What each example brings to the table: Bold visuals that put the model front and center Custom layouts that suit different modeling specialties Integrated contact forms and booking links for easy outreach Consistent branding elements, from typography to image style Learn more: Why do I need a portfolio? Making money as a model Professional portfolio 6 model portfolio examples Kristina Smolyar Caitlin Christine Chanelle Renee Laura Oliveira Granja Kayla Arianne Michelle Carney 01. Kristina Smolyar Ever since she won her local beauty pageant in Philadelphia, Pennsylvania, Kristina fell deeply in love with the modeling industry. As you start to explore her website , you’ll soon experience those same emotions. Alongside her outstanding photos, Kristina includes every piece of information needed to land a modeling gig: her portfolio, videos, about section, Instagram and contact information. When looking through her site, there’s a sense of effortlessness thanks to the use of parallax scrolling, which is a major web design trend. Also, she added numerous other animation effects. One of these is the strategic inclusion of a video series, giving viewers something else to look at beyond her beautiful photos. The other is a more subtle fading effect, which is noticeable when you hover your mouse over each menu item. These are examples of how the simplest additions can do wonders for your model portfolio website. Pro Tip: Create dimension and layers on your site by adding parallax scrolling. Or check out some more web portfolio examples. 02. Caitlin Christine On Cali-native Caitlin’s model portfolio website , one might confuse her home page with the Starry Night . She utilizes a simple and charming background image combined with the most appropriate font choice to frame this masterpiece. Different galleries display images in large sizes so visitors can see Caitlin's range at a glance. Utilizing a simply laid-out menu, her modeling portfolio is neatly categorized into genres to show the diversity of her work. An added touch to her site is the inclusion of a section only dedicated to her commercial work – an excellent way to show off her accomplishments and build credibility (because we all know, this is one tough industry). Caitlin also created a separate “Links” page on her site with large buttons to her social channels. She has placed this page’s URL in her bio on her social channels so she can drive traffic to her site instead of using a third-party social bio link maker. Pro Tip:  If you're looking to create a modeling portfolio  yourself, you can easily create a logo as “Klossy” as hers in a few simple steps with the Wix Logo Maker . Be sure to also check out these portfolio templates  to help you get started with this type of website . 03. Chanelle Renee Based in one of the world’s modeling capitals, Los Angeles, Chanelle is a model and entrepreneur that doesn't mess around. After being greeted with a lightbox promoting her latest project, you arrive at a mesmerizing first fold full-screen animated video loop of her. Chanelle’s model portfolio includes video reels, interviews and appearances alongside her high-quality professional portraits. The site's use of parallax scrolling adds a sense of engagement as you learn about her experience and the model bootcamp mentorship projects she runs. In spite of the long scrolling, visitors can easily reach the site's menu at any point thanks to the back-to-top button. From there, they can navigate to Chanelle's events page, shop or blog, where she shares her experience in the fashion industry as well as tips and advice. Pro Tip: Tell unique stories using your own images by creating a blog for your portfolio website with our blog creator . 04. Laura Oliveira Granja It's evident that this model and influencer lives and breathes the fashion and fitness biz. So many features make her website just simply gorgeous and versatile. Starting with her clean black and white homepage, you can choose whether you want to dive into her modeling work or visit her blog. Laura has modeled for leading brands such as Steve Madden, Calvin Klein, and other healthy lifestyle companies. In her portfolio website's About Me section, she explicitly states that eating well and regularly exercising is very important. This helps explain her many fitness photo shoots that have led to a section in her portfolio dedicated solely to sportswear. She has linked her Facebook and Instagram to connect her social worlds in one place on the menu bar. But social media is not the only way to stay in touch with her. On her contact page, Laura wrote in friendly wording, "Don't be shy — drop me a line," with a place to leave your information. Pro Tip: Include a visible contact page with the help of a form builder to keep the conversation going once someone leaves your site. Also, add a slide gallery and slideshows  to your website with images and videos for a subtle yet captivating animation effect. Learn more: How to make a fashion portfolio 05. Kayla Arianne Kayla welcomes site visitors with an alluring image of her enchanting eyes. She's one fierce, ambitious and focused model, which means plain jane just wasn't going to cut it for her portfolio. As she's often booked for makeup photoshoots, she wisely chose to display images that show her versatility in different makeup looks. Furthermore, Kayla included an option to book photoshoots with her online through scheduling software , allowing for new business opportunities to come to her with ease. But photos and bookings are not all she fit into her site. In her model portfolio website, Kayla is able to include a gallery, contact page and eCommerce store in one organized format. Pro Tip: If you want an easy way to get more gigs lined up, include a CTA like Book Me that takes visitors to your Wix Bookings portal. Don't forget to present your images in the most professional way with advanced image settings, social capabilities and many different layout options via Wix Pro Gallery . 06. Michelle Carney Michelle makes an immediate “splash” when you arrive at her model portfolio website, thanks to her stunning water portrait. The use of a large image with navy colors that bring out her blue eyes evokes a sense of calmness and elegance as soon as you reach her model portfolio. Another design choice that makes her model site stand out is her usage of narrow vertical shots in her portfolio image section. Displaying only two images per row keeps visitors focused and allows each image to stand out. Michelle did an excellent job of personalizing a ready-made portfolio website template in the most professional way. For example, in her About Me her headshot is paired with her career and interests description. Likewise, she matched her measurements, height and clothing size with a full-body shot, helping visitors absorb all the information. Pro Tip: Use your time wisely by starting with one of many fully customizable portfolio website templates. To make sure you stay on everyone who matters' radar, create email marketing campaigns  for your updates and include a visible subscribe button on your site. Learn more about how to build a website from scratch. How to write your model bio for your portfolio Your model bio is your chance to express who you are, share your talents and connect with clients and agencies on a deeper level. Think of it as a powerful tool that celebrates your uniqueness and opens doors to incredible opportunities in the modeling world. Here’s a step-by-step guide to help you write a bio that reflects your story and sets you up for success: 01. Start with a strong introduction Start your bio with a moment that truly captures who you are and the excitement you bring to modeling. Share a glimpse of your story—where you’re from, what fuels your passion and the milestones that define your modeling journey. This is your opportunity to set the tone and invite others to see the talent, dedication and energy that make you unforgettable. 02. Highlight your key modeling skills Think about what makes you you . Is it your ability to walk with confidence on a runway? Your expertise in editorial, commercial or fashion modeling? Whatever your strengths, lean into them. Highlight the areas where you shine and the diversity of work you’ve taken on. If you have experience in print, digital or commercial modeling, make sure to mention it. Your versatility and talent can speak volumes, so make sure every skill is front and center. 03. Showcase your versatility and adaptability Modeling is as much about embodying versatility as it is about style. Have you worked in a variety of settings, from high-energy shoots to intimate studio sessions? Mention it. Have you collaborated with standout photographers, designers or stylists? Tell them about those experiences. The ability to adapt, bring different characters to life and work across genres tells clients you’re ready for anything they throw your way. 04. Share your personal qualities Beyond the physical aspects of modeling, what personal qualities make you unforgettable? Are you known for being professional, collaborative or quick to turn creative direction into something extraordinary? Maybe you have unique hobbies, talents or interests that set you apart. This is your space to be human, relatable and memorable. 05. Keep it concise and engaging A well-crafted bio doesn’t need to be long to be memorable. Aim for 150 to 200 words that say everything without saying too much. Use clear, strong language that captures attention and tells your story with energy and purpose. You want readers to be hooked from the first word and eager to know more the moment they finish. 06. Proofread and edit carefully Every detail matters, so triple-check your bio for grammar, spelling and typos. Think of it as your first impression, and make sure it’s flawless. If you can, ask a trusted friend or colleague to look it over as well. Another set of eyes can help make it the best it can be. 07. Tailor your bio to the audience Just like you’d tailor your modeling style to a particular shoot, adjust your bio for specific agencies or clients. Look at what they specialize in and align your narrative to reflect what they’re looking for. By emphasizing the parts of your experience that resonate with their brand, you increase the chances of making a personal connection. What to include in your model portfolio A strong model portfolio is your most important career tool. It's what gets you noticed by agencies and clients. Packing your portfolio with the right kinds of photos will show off your range and professionalism. Here are the fundamental shots every model needs. Headshots This is your introduction, so it needs to be powerful. Your headshot should be a clear, high-quality image that shows your natural features. It’s a good idea to include a couple of options, like one with your hair up and another with it down, to give a sense of your versatility. Full-body shots Agencies and clients need to see your physique and proportions. For these photos, wear simple, form-fitting clothes that clearly display your body type. The focus should be on you, not the outfit. Editorial and commercial shots Including both editorial and commercial photos shows you can handle different types of assignments. Commercial:  These shots prove you can fit into various commercial settings. Think simple and relatable, like a photo of you in a white tank top and jeans. Editorial:  This is where you can show your creative, high-fashion side. These stylized images demonstrate your ability to bring a unique vision to life. Lifestyle shots These photos capture you in an everyday setting, looking natural and relatable. Lifestyle images are valuable because they show clients how you might look in ads for common products or services. Runway shots If you have experience on the runway, be sure to include it. Action shots from fashion shows are a great way to show your walk and confidence in a live setting. Creating a model portfolio? Check out our top tips and trends to get started According to Hani Safe, product lead (Showcase) at Wix: "Make sure that your portfolio not only stands out for its aesthetic appeal but also tells a compelling story about the creator behind it." When creating a portfolio as a model, whether you're a fashion model or someone looking to build a strong professional presence, here are six top tips to keep in mind. Use a diverse range of shots : Today’s portfolios feature a broader range of shots than ever before and as a model you're expected to showcase not only high-fashion looks but also more diverse styles, including commercial, lifestyle, editorial, fitness and even niche categories like beauty or plus-size modeling. Be authentic : There's a shift toward more authentic raw, and less-retouched images in model portfolios. Agencies and brands are looking for models who embody real beauty, often showing images that are more candid or unpolished. Incorporate videos : Static images are no longer enough on their own and many models now include video content in their portfolios, such as short clips showcasing their walking, posing or charisma. Videos provide agencies and clients with a sense of your movement, personality and overall presence, which is crucial for casting. Social media integration : Many models now use their social media presence to complement their professional portfolios. Instagram, TikTok and other platforms have become essential for building a brand. This means including social media links in your portfolios, allowing potential clients to see how you engage with followers and their overall aesthetic. Professional branding consistency : As with any other profession, branding is essential for models. This includes a consistent visual aesthetic and message. Models are expected to maintain a cohesive look throughout their portfolios, both in terms of the images you choose for your portfolio and the way you present yourself online. Collaborations with emerging creatives : There’s a growing trend for models to collaborate with up-and-coming photographers, makeup artists and stylists. This not only helps build the creatives portfolios but also gives you fresh, unique shots that stand out. Emerging talent often brings a new perspective to the portfolio, which can lead to greater exposure and more dynamic work. Consider, how to make an acting portfolio. Model portfolio examples FAQ What does a good model portfolio look like? A good model portfolio is a well-organized collection of high-quality images that showcase your best work and versatility. The images should be well-lit, well-composed and edited to perfection. Your poses should be natural and confident, and their expressions should be engaging and appropriate for the type of modeling they want to pursue. What should be included in a model portfolio? A model portfolio should include a carefully curated selection of high-quality images that showcase your best work and demonstrate your versatility as a model. The specific images you include will depend on your experience and the type of modeling you want to pursue, but here are some general guidelines: High-quality headshots: A headshot is an essential part of any model portfolio. It should be a close-up shot of your face that clearly shows your facial features and personality. Full-body shots: Full-body shots show your overall physique and proportions. Include a variety of full-body shots in different outfits and poses. Fashion shots: If you want to pursue fashion modeling, include images of you wearing different styles of clothing. These shots should demonstrate your ability to wear different styles and project different looks. Commercial shots: If you want to pursue commercial modeling, include images of you in lifestyle settings. These shots should show your ability to connect with the audience and sell products. Editorial shots: If you want to pursue editorial modeling, include images of you in more creative and artistic settings. These shots should demonstrate your ability to take on different personas and embody different characters. How do I make a model portfolio? There are two main ways to create a model portfolio: Hire a professional photographer: Hiring a professional photographer is the best way to get high-quality images for your portfolio. They will be able to capture your best angles and lighting, and they will have experience working with models. Take your own photos: If you're on a budget, you can take your own photos for your portfolio. However, it's important to use good lighting and equipment, and you should have someone else take the photos so that you can focus on posing and expressions. Who pays for a model's portfolio? The model is typically responsible for paying for their own portfolio. However, there are some cases where an agency or photographer may be willing to pay for or contribute to the cost of a portfolio. This is typically only the case if the model is very promising and the agency or photographer sees a lot of potential in them. How much does it cost to make a portfolio for modeling? With Wix you can create a modeling portfolio for free, or a paid plan starts from $19 a month. Developing or designing a site with a website could cost from hundreds to thousands of dollars. How many photos should I include in my portfolio? Aim for 10–20 high-quality images to maintain the interest of your viewers but without overwhelming them with too many. Should I include behind-the-scenes shots? Yes, a few BTS images can show a more human side to your work and show more of the person behind your modeling. Just don't let them overwhelm your entire portfolio. Is it beneficial to include video clips? It can be, including short reels or catwalk videos show your movement and bring your modeling presence to life. They can be relevant if you're looking to showcase your catwalk modeling skills especially.