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Turn your ideas into a website you love with Wix →   We've put together the best dental website examples to help you get started with planning your own website. When looking for a new dental practice, one of the first things people check is the website. If your practice doesn't have a strong website, you're likely missing out on a significant number of potential patients. Regardless of if you're new to web design or want to give your dentist website a makeover, keep reading for expert tips and step-by-step guidance from our roundup of the best dental website designs. . Building a website for your business, passion project or side hustle should be easy and exciting. With Wix's website builder, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. Why dental websites can be a benefit to any practice  Your potential patients aren't just looking for any dentist th, ey're searching for a dentist who's professional, trustworthy and meets their practical needs, like convenient locations, office hours and accepted insurances. Having a website makes your services more discoverable to those in need of a new provider. It serves as a virtual representation of your practice, offering visitors a nice introduction that reassures them they're in good hands. A well-designed dental website can answer potential clients' questions upfront and build trust by highlighting the qualities and expertise that set your dental practice apart. Another one of the benefits of a website is that it can make life easier for you and your patients. Features like online scheduling, digital patient forms and payment options add a layer of convenience that leaves a lasting impression. For many patients, your website becomes a touchpoint for quality customer service that extends beyond the office walls. What is a website?  Learn how a website can help you connect with patients today. The main features of effective dental web design Before we jump into the process of how to create a professional website , let's think about which elements will serve you and your web visitors. Effective web design results in great functionality, ease-of-use and the right aesthetic and there are more specific criteria dental websites need to achieve this balance.  So, what makes a good website for a dental practice? Keep the following features in mind throughout your process: Learn more: What is web design? A clean and professional web design In comparison to trendy e-Commerce stores or artistic portfolio websites , a dentist website is a type of website  that doesn’t need to hone in on design trends to make an impact on visitors. Since your dental website will be used by a diverse audience from all sorts of backgrounds and demographics, it’s more important to use a design that’s intuitive and inclusive.  A healthcare website  like yours should focus on a clean aesthetic that presents your practice’s information without overwhelming visitors. That doesn’t mean beauty isn’t a factor—a simple yet modern website can be incredibly attractive, making a positive impression that’s balanced with user-friendliness.   Provides user-friendly tools A well-crafted dental website goes beyond looking good—it provides a smooth and frustration-free user experience. By prioritizing user-friendliness, your website becomes more than a marketing tool. Whether it’s a potential client or a current one, every visitor to your dentist site should find useful content and practical tools to help them achieve their goals.  And these days, there are so many supportive website features  available, there’s no excuse not to spoil visitors. As you build your website, take advantage of AI and business tools that can make your site extra user-friendly. For example, an AI chat box that responds to your visitors' questions immediately. Or, to simplify bookings and payments, integrate online forms, scheduling software and online payment options that work on any device. These tools don’t just help patients—they reflect your practice’s commitment to accessibility and convenience. Prioritizes web accessibility Web accessibility is an important step to make sure people with disabilities can engage with your site’s content and features. Rather than treating this as an afterthought, it’s important to build your site with accessibility in mind. 1 in 4 people in the US suffer from a disability —whether it's visual, audial, cognitive or other—making it likely that some of the customers your dental practice serves will require accessible elements.   "The way to make a site accessible is to build it the right way. To meet the needs of these users, and to ensure your site covers WCAG guidelines, you should incorporate elements like alt-text for images, sufficient color contrast, readable fonts and other accessibility features as you go." Nir Horesh, Head of Accessibility at Wix It’s good to know that tools like Wix are designed with accessibility in mind , and tools like the Accessibility Wizard exist to guide you with an AI-powered accessibility scan. Still, these tools don’t cover it all. Learning how to make a website accessible  and ensuring your site is accessible will benefit your customers and make sure those with disabilities aren’t alienated. Facilitates intuitive website navigation  Every website has a navigation system in place—but the best website navigation feels instinctive, guiding visitors effortlessly. For a dental website, good navigation is the key to helping patients find what they need conveniently, whether that’s office hours, your appointment booking page, or learning more about your team. This means building a navigation menu and using internal links to group your site’s pages together, which we’ll show you how to do in the step-by-step guide below.  Great dental websites examples I couldn’t let you walk away without visual inspiration. Before you dive into your own design process, check out these health and wellness websites  and best medical website  examples.  These can give you ideas for creative ways to use Wix  and provide inspiration for how to engage an audience in the health industry.  Let's take a look at some of the best dental websites built on Wix to inspire your dental website journey: 01. North Park Dental North Park Dental ’s website combines a clean design with vibrant images, creating a welcoming feel. Notable features are an integrated appointment scheduler and a service breakdown that highlights their focus on family care. This easy-to-use layout guarantees patients find what they need quickly. 02. New York Prosthodontics New York Prosthodontics ’ website exudes sophistication and professionalism, ideal for a high-end dental practice. With a sleek layout and clear navigation, visitors can easily access essential information and meet the team. The homepage emphasizes expertise with patient testimonials and detailed treatment options. 03. Calimesa Dental Calimesa Dental  showcases the power of simplicity. Their minimalistic design focuses on clean visuals and straightforward navigation, making it easy for visitors to find essential information like services, contact details and office hours. This site prioritized functionality for their users, offering a smooth experience while maintaining a professional and welcoming feel. This approach is known to build trust and show the dental practice’s dedication to patient care. 04. Family Precision Dental Family Precision Dental ’s site focuses on creating a connection with potential patients through vibrant imagery and approachable content. Features like patient resources and detailed service descriptions help visitors make informed decisions about their dental care. 05. We Care Dental  We Care Dental keeps it personal with a warm and welcoming design that emphasizes patient-centric care. It includes a strong CTA for scheduling appointments and highlights their commitment to affordable dental care.  How great dental websites are made in 9 easy steps Now that you’ve got the gist of how a dental website will affect your practice, let’s review the steps of how to create one. Here, we’ll mention important parts of the process and show you how to launch a new website like a pro  using a website builder to support your project.  Plan your dental practice website design   Choose a website builder Pick a domain name  Start quickly with a website template Include relevant pages and content Set up user friendly website navigation Implement local SEO practices  Make sure your site is mobile friendly Do one final review and publish 01. Plan your dental practice website design  Before getting into the hands-on creation process, your first step should be to draft a strategic plan for your dental website. This is a process that combines research with creative brainstorming.  Similar to mapping out a business plan for a private company , planning your website will be important to create a vision, maintain direction and stay focused throughout the project.   Here’s how to flesh out your intentions at this stage:  Do competitor research: Take a peek at other dental websites that inspire you and take note of their design and content decisions. While you don’t want to completely copy their site, this is a helpful way to learn more about dental website design and gain useful ideas. Write down clear goals : What do you aim to achieve with your website? Whether it’s getting the attention of more clients or setting up online booking procedures—setting goals at this stage will prioritize and highlight solutions. Define your audience: Knowing who will use your website provides an anchor for many decisions, from how to approach your website's copy, to branding and design elements, too.  Develop a timeline:  This can be helpful for breaking up the tasks and staying on track of website management before, during and after you publish your site.  Learn more about website mapping . 02. Choose a website builder   Many first-time dental practice owners may not have the time or the money to hire a professional website designer. That’s where a tool like Wix comes in. Today, there are plenty of website building software available that can put website development  in your hands, providing an affordable and easy way to design a website on your own.   When you review the options to pick the right website builder for your project, consider the following:   User-friendly interface: Most website builders feature drag-and-drop  and AI website building  technology to provide customers like yourselves with the tools to design autonomously.  Solid website infrastructure: A website builder that prioritizes high performing website infrastructure  is one you can rely on to keep your site up and running properly at all times. This refers to the hardware, software, network and server components that work together to deliver your online content.  Dependable web hosting: Curious about what is web hosting ? Web hosting is exactly what it sounds like—that is, the technology where all of your site’s files are stored to be accessed by visitors. Most website builders include hosting, but you should find one that’s known for its quality, since this will affect your site’s speed, reliability and security.  Diverse pricing plans: Website builders present a great opportunity for cutting down how much a website costs  these days. It’s easy to find a platform with pricing plans that accommodate your current budget, but it’s just as important to seek one that offers you potential to grow.  For example, Wix provides a free version upfront, with the option to upgrade Wix Premium Plans  at any time —this ensures that you'll have access to more advanced design, business and marketing tools when your website needs it. Marketing and business elements: Even if you don’t use them right away, a dental website will benefit from a platform that supports small businesses. Look for a software that prioritizes marketing and business tools—whether it’s tools for brand building, eCommerce solutions for selling products or booking integrations to help customers.  03. Pick a domain name  As your site’s web address, a domain name  is an important element to decide on. This name not only serves the functional purpose of getting visitors to your homepage, it’s part of the brand identity your patients link to your online presence.  Your only goal when picking a domain name should be to keep it simple and on-brand. Include 1-3 related terms, such as the name of your practice, your location, or dentistry-specific keywords like “dentist,” “clinic,” or “oral surgery.” A domain name also includes a TLD (top level domain)—which is the last, but certainly not least important part (that’s the .com in Wix.com ). Some popular TLDs compatible with dental websites include: .com, .dental, .dentist, .clinic, .org or .net.  If you have a domain name in mind and want to see if it’s available, a handy tool like a domain name search  engine can tell you what’s yours for the taking, while offering alternative ideas.  04. Start quickly with a website template  Perhaps not as useful as dental floss, but website templates  can help any dental practice get their online presence shining and ready in no time. Most website builders include template collections, which feature pre-made designs and layouts with varying levels of customization.  When thinking about how to choose a website template  for your dental practice, focus on three things: your business goals, the layout, and the features you need to get started. The right template will have the essentials for a great dentist website while allowing you to tweak it to reflect your practice’s branding. Simple website templates  are great for a clean and professional look, while industry-specific health and wellness templates can be a smart choice to explore, too. These templates may already include useful tools like appointment scheduling or design elements that resonate with dental patients. Remember, the right template combined with your personal touch will create a website that effectively represents your practice online. Once you find the perfect template, you can quickly start customizing elements like fonts and color scheme.  Explore these fonts for more design inspiration: Calligraphy fonts  for elegant and artistic designs Cool fonts  to add personality to your creations Cursive fonts  for timeless designs Cute fonts  to bring charm to your designs Free fonts : a curated selection Fun fonts  for playful and lively projects Futuristic fonts  for cutting-edge and modern designs Graffiti fonts  to infuse urban energy into your designs Handwriting fonts  to add a personal, authentic touch Number fonts  for creative numerical typography Poster fonts  to make your designs bold and eye-catching Pretty fonts  to enhance delicate designs Professional fonts  for polished and formal designs Psychedelic fonts  to inspire striking and retro visuals Resume fonts  to help your skills stand out with style Retro fonts  for a nostalgic twist in your visuals Scary fonts  to give your designs a chilling edge Script fonts  for a touch of sophistication Tattoo fonts  to inspire edgy and unique designs 05. Include relevant pages and content It’s time to start drilling web content  into your site. Like every patient’s smile, each dentist website is different—but here are some foundational parts of a website  and user-friendly elements we recommend you include:  Homepage: Since this is the first web page  visitors will interact with on your site, it’s important to use this space to introduce your practice. A homepage should include your dental practice’s name, strong imagery, and important details such as office locations, hours and contact info.   Your own logo:  A distinctive logo and branding is important for your practice’s success. A logo design can include traits that immediately communicate to your clients who you are and what your practice stands for, and like most branding elements, acts as a tool for differentiating your dental business from others. Your logo should be placed on your website, usually found in the website header—this strategic location will ensure no visitors miss it.  About Us page: Use your About Us page to build trust with new visitors and potential patients. Here, it’s typical to give more details about your dentistry, elaborating on the practice’s mission and specialties. Your dental website’s About page is also the perfect page for a “Meet the Team” section, and can feature photos of your employees, alongside their professional bios.  Contact page: A contact page is a standard way to give visitors informative details like your business’s office locations, phone number and emails for getting in touch. To add more user-friendliness for visitors, we recommend including a Google map for seamless navigation to your office, as well as using a contact form builder to streamline their communication process.  Scheduling apps: Bookings tools  display available appointment slots to customers so they can schedule their appointment directly on your website. This speeds up processes for busy patients, and it’ll also provide you with convenience on the website management  side of things. Your team can keep an eye on scheduling, send reminders and get notified of new bookings or cancellations—providing a more efficient way of running the office.   High quality images: You should include high-quality imagery and videos throughout your site that capture the essence of your dental practice. We’re talking about patients showing off their bright smiles, and friendly images that reflect high quality customer service. Whether you set up a custom photoshoot or take images from your website builder’s collection of stock images, be sure they’re dental related and inspire your audience with high quality. Also, a “Before and After” gallery is priceless—if you get permission from clients to showcase their dental journey, that’s a great way to show off your practice’s dentistry (and customer service) skills.  Pro tip: Want guidance on how to create a logo of your own? Check out our guide on how to create a medical logo  for inspiration and tips on how to nail your branding in the healthcare industry. 06. Set up user friendly website navigation  Your website's navigation acts as a digital roadmap, helping visitors discover different pages and sections of your dental practice’s website. Your site’s menu should guide visitors to find exactly what they’re looking for, whether that’s booking an appointment or learning more about your services.  In general, website navigation can vary in complexity. For example, a multi page website vs single page website  will change the size of a menu, and a bigger site may require more sophisticated navigation tools like pagination . But for a dental website like yours, it’s really important to keep it simple, clear and intuitive—especially because patients are often searching with specific details in mind. Make sure your menu is well organized, with the most important pages front and center. Key sections might include Services, About Us, and Bookings. Submenus can add clarity too, for example, under About Us, you could list a category like Meet the Team. When you consider your patient’s journey, you should also add internal links or call-to-action buttons throughout your site, making it easy to book appointments or access information from any page.  07. Implement local SEO practices  Search engine optimization (SEO) is the practice of optimizing your content to improve your website’s ranking on search engines like Google. While SEO is a marketing strategy of its own, including basic elements will set you off with a strong foundation. This can be implemented by using relevant keywords in your site’s written content, and especially within your site’s headings, alt texts and metatags.  To start, focus on local SEO, including keywords that encourage Google to display your site when people search local dentistry-related queries, like “dentists near me.” You should also focus on industry terms such as “dentist” and “dental practice,” along with those related to your location and specialties. For example, aiming for specific keywords like “teeth cleaning in Miami,” “family dentist in Miami” or “porcelain veneers” can eventually draw relevant traffic to your site.  Pro tip: Register your website for Google My Business, a Google directory that will amplify local SEO to bring more traffic to your website.  08. Make sure your site is mobile friendly  Put yourself in your clients’ shoes—most of them will want to access your website from a mobile device. If it’s too difficult to use on smaller screens, they’re likely to lose interest before they even think about making an appointment. It’s important to make sure your site is as mobile-friendly as it gets, so visitors on their smartphones have a great user experience. Most website builders include responsive design features that automatically adapt your site for mobile, which is one of the most important tools you can have today. While this technology does the heavy lifting of mobile design, it’s important to have control over these elements if you can. For example, with Wix, the Mobile Editor allows small changes to your content and layout, so you can make sure your dental website meets your standards across all screen sizes. 09. Do one final review and publish Before you hit “publish,” you want to feel confident in how your dentist website looks and functions. That's why it's important to take time to review your design and make sure it's in tip-top shape. Use our website launch checklist  to make sure no important tasks are ignored, and send a preview of your site to honest family, friends and colleagues, too.  Having a second and third pair of eyes review your website can help highlight any glitches in functionality, design and content. From pointing out spelling errors, to gaining feedback on the user experience—hearing what other users think is a valuable way to gain constructive feedback, especially since they might observe things you don’t.  How great dental websites generate leads and convert  Once your website is published, it should do more than just showcase your practice—it should actively work to grow it. Your dental website can become a marketing powerhouse, attracting new patients searching for a dentist, and turning curious visitors into loyal clients.  Online healthcare marketing  is the key to making this happen. By combining creative strategies and psychology tricks to improve your website, you can generate leads with new traffic and guide your visitors to take action. From encouraging content to effortless booking tools, here are some ways to get marketing leverage on your website:  Add testimonials and stats to build trust: Including reviews of satisfied patients is a great way to show new visitors they can trust your practice. You can also include statistics, like how many patients you’ve served, to reflect your experience. Both kinds of content can encourage potential to book an appointment with you. Start a dentistry blog: There’s so much expertise you can share to build a relationship with dental clients—that’s where learning how to build a blog  comes in. Whether you write tips for dental procedures, or provide in-depth guides related to your practice (like, “what is a wisdom tooth and why do they get removed?”)—these expert topics are valuable resources in their own right, and may convince a new visitor to use your services.  A blog maker  is an excellent way to improve your site’s SEO, too. With SEO implementation, your website may become available in search results when people ask Google or Gen AI tools about these topics.  Include CTAs: Strategic calls-to-action (CTAs) help visitors engage with important content—whether it’s your About Us page, bookings page or more. CTAs are effective because they come in the form of customized buttons, which you can design using unique shapes, colors and font styles to attract attention. Use concise copy, such as “learn more” or “book now,” and place CTAs in visible locations that encourage visitors to click through.   Include a QAB : For mobile users, a quick action bar (QAB) offers instant contact. Include actions like email and phone calls, or create custom links for direct access to key information. This ensures your visitors can easily get in touch or find what they need. Online forms:  Your site can assist incoming or current patients by providing the tools to get them ready for their upcoming appointment. Consider including documents like intake forms or patient agreements that your customers can fill out online in advance. This will make their in-person intake easier, and enhance their customer experience by providing a sort of portal online. That being said, a dental website, like a medical website, is subject to Health Insurance Portability and Accountability Act (HIPAA), which sets national standards in the US for protecting sensitive and personal health information. For dental websites, HIPAA compliance can be necessary, especially if you collect, store, or transmit personal information through features like forms, patient portals or online payment processing.  Dos and don'ts of dental website design  There’s a lot to take away from this guide on how to make a dentist website, but here are some outstanding best practices you should always keep in mind as you go:  Dos of dental website design  Do prioritize user friendliness.  Do feature scheduling software. Do optimize your site’s content for speed and performance.  Do make contact info easy to find.  Do showcase trust factors. Don’ts of dental website design: Don’t overload your site with too much text.  Don’t ignore SEO and accessibility.  Don’t use generic content.  Don’t overcomplicate the design.  Don’t skip mobile optimization . Dental websites FAQ How much does a dental website design cost? Depending on your specific needs and the tools you use to design your dental website, the costs can vary. In general, using a website builder can be free of cost between $10-$50/month. While using a freelance web designer or agency can cost up to $10,000 or more for a single project. There are also ongoing costs like domain names, hosting and maintenance to consider.  What is a dental website? A dental website is an online platform for representing an individual dental practice. It provides visitors online with information about the practice’s services, office hours, location and more, and is often equipped with tools like online bookings. It is meant to enhance convenience for both dentists and their patients, and help to establish the practice’s credibility.  How do I advertise myself as a dentist? Promoting yourself as a dentist requires you to build a strong professional presence and use tools to reach your target audience and turn them into customers. A dental website is a great way to do this in today’s digitally heavy ecosystem. This can give you a way to showcase your services, and can help your practice become more visible in search engines by leveraging SEO. You can also engage new customers with social media, paid advertising and by offering promotions for your services.

Bring your inspiration to life with a Wix website →   To get the creative juices flowing, we’ve put together this list of awesome AI website examples created with Wix’s AI website builder . This list includes many different types of websites  including eCommerce stores, portfolios, blogs and more. As you check out these AI website examples, take note of the design elements and AI features that resonate with you, and discover how AI can help bring your unique vision to life.  Learn more: How does an AI website builder work How to make a website fast In the world of web design , AI has completely changed the game. In the past, learning how to create a website  often took significant time and effort.  These days, AI website builders make it easier than ever to design a site you can be proud of, without skimping on quality. Take Wix’s AI website creator as an example. With it, you can whip up a complete, business-ready site in just a few minutes. TL;DR: What makes a great AI website example? A great AI website combines sleek design, intuitive navigation and clear communication to showcase complex AI technology in a human-centered way. The best examples use engaging visuals, interactive elements and strong branding to demonstrate innovation while remaining fast, mobile-friendly and easy to explore. With the global AI website builder market projected to grow to $3.9 billion by 2032 , businesses are increasingly adopting AI tools to create more personalized and effective websites. How we picked these AI website examples AI website evaluation factors What we looked for Design quality Visual consistency, accessibility and overall aesthetics User experience Ease of navigation and clarity of structure Innovation Use of AI-driven visuals, motion or interactivity Technical performance Speed, responsiveness and mobile design Learn about Wix's hybrid website builder: What is Wix Harmony? How much does Wix Harmony cost? Why use Wix Harmony? 15 best AI website examples Here are 15 of the best AI website examples that show how smart design and technology come together. From sleek layouts to interactive features, these sites show what's possible when creativity meets innovation, setting a new standard for the best website designs  in the AI space. Aulosa Ares Design Studio GBP Styled Stock Laken Designs My Party Chef Teaching Across Borders Barton Artistry Vatee Foods Papier Patate Roee Ben Yehuda Sonja van Duelmen Arrow Radisch Evolve Clothing Jessie Bearden Sblended Nutrition 01. Aulosa Aulosa , a Bangladore-based music distribution company, used the AI builder to create a sleek, modern website. The fuschia-colored accents and bold copy help portray a strong brand aesthetic, while a sliding gallery of big-name DSPs (digital service providers) adds to the company’s credibility. Playful design elements keep the page feeling dynamic as visitors are greeted with clear calls to action throughout the site. When asked about his experience using the Wix AI website builder , CEO and founder Abhishek Singh shared, “It's easy to chat and brainstorm while visualizing iterations —it's a powerful tool!”   What we love:  The site features a sliding gallery of major DSPs, building credibility in music distribution An interactive menu breaks down their process, helping visitors quickly see the benefits A Spotify widget highlights artists they work with, showing the quality of music they distribute Like what you see? Build your own AI website using this same template. Template name: Ad tech startup   website template 02. Ares Design Studio Interior styling business Ares Design Studio  uses rich photographs to show the quality of their work, providing a masterclass for anyone wondering how to make an interior design website  that converts. The homepage features vibrant, impactful images that reflect the overall aesthetic of Ares’ work. The studio brings their projects to life with high-quality visuals, using tools like an  AI Image Creator  to enhance every photo and ensure the site feels beautifully polished. Each photo is clickable and brought to life with a subtle hover effect. Like crown molding on a wall, the site menu lines the top of the homepage and informs visitors of Ares’ offerings, including an online boutique where visitors can buy pre-designed room kits and styling packages.  What we love:  The design quiz that guides you toward the right styling service Service pages that break down Ares’ offerings in detail, including their warranties and guarantees The online store that creatively packages Ares’ services, products and designs together  Like what you see? Build your own AI website using this same template. Template name: Interior designer   website template 03. GBP Styled Stock GBP Styled Stock helps business owners elevate their websites and marketing channels by providing an online library full of high-quality stock photos, videos and social media templates. Started by a professional photographer, GBP Styled Stock tackles a common problem that business owners face: the constant need to curate fresh, professional-grade visual content. Because GBP’s business model is based on a subscription service, the AI builder included an integrated members area where returning customers can easily log in and access their information. For new clients, the website includes a pricing page that clearly outlines service costs on a monthly, quarterly or yearly basis.  What we love:  Compelling photos showcasing GBP’s visual content quality “Why choose GBP” section outlining the team’s value in four brief paragraphs Simple homepage design  with all essential information on a clean landing page Like what you see? Build your own AI website using this same template. Template name: Social media marketing company (classic) website template Learn more:  Is Wix easy to use? 04. Laken Designs Freelance graphic designer  Laken  presents a clean, minimalist portfolio with her website, Laken Designs. This is a great AI website example for creative professionals who want their work to do the talking. The site uses a simple, elegant layout with a neutral color palette, allowing the portfolio pieces to take center stage. Key information is presented upfront on the homepage, with clear calls-to-action that guide potential clients to view her work or get in touch. What we love: A straightforward, single-page design that makes navigation intuitive and user-friendly The high-quality image of the designer that adds a personal and welcoming touch Direct links to online portfolios  and contact form, which streamline the process for potential clients to hire her Like what you see? Build your own AI website using this same template. Template name: Creative CV website template Create your portfolio with Wix’s AI portfolio generator 05. My Party Chef UK-based catering business My Party Chef  harnessed AI to dish up an excellent website for anyone looking to elevate their event with delicious eats. The adage that ‘people eat with their eyes’ is proven true—My Party Chef’s website showcases the company’s beautiful work with a dedicated photo gallery page filled with elegant food photography. Another compelling aspect of this site: the customer testimonials on the homepage that rave about My Party Chef’s “impeccable service” and “exquisite menu.” Nearly every fold of each site page also includes a “Contact Us” CTA, inviting visitors to reach out for more information as they’re feasting on the images before them.  What we love:  An informative  about us page example  that shares a compelling narrative about the founder's passion for food Clear calls to action make it easy for visitors to get in touch about services Customer testimonials that provide social proof and build trust with potential clients Like what you see? Build your own AI website using this same template. Template name: Chef website template See the AI website builder up close— sign up for Wix  today.  06. Teaching Across Borders The educational blog, Teaching Across Borders , is a fantastic AI website example for educators looking to build an online community . Created by teacher Laura, the site offers practical tips, activity ideas and resources for fellow teachers. The AI website builder helped structure the blog with a clean, inviting layout that makes it simple for visitors to browse posts and find inspiration for their own classrooms. A simple contact form on the homepage encourages interaction, helping to grow the community of educators. What we love: The clear, blog-focused layout that puts valuable content front and center Engaging post titles and visuals that draw readers in and encourage them to explore further A user-friendly design that makes it easy for teachers to quickly find solutions and ideas Like what you see? Build your own AI website using this same template. Template name: Personal blog website template 07. Barton Artistry Tera Barton is a Temecula, California-based wedding and special event makeup artist. Her website, Barton Artistry , serves as an online portfolio and vehicle for connecting with potential clients. The website content is appropriately playful and demonstrative of Tera’s disarming, warm personality. The combination of a rich photo gallery, an online booking form and an informative “About Me” page gives this site everything it needs to be an effective online portfolio.  What we love:  An online booking form and social links simplify client connections The website's playful content and warm tone that reflect Tera's personality A rich photo gallery that highlights Tera’s skills and style Like what you see? Build your own AI website using this same template. Template name: Wedding hair stylist (chic) website template 08. Vatee Foods Food supplier Vatee Foods ’ website serves as a virtual display of their grocery catalog, which includes produce, baked goods, frozen goods, spices and other treats. While customers can't make purchases online, the online showroom allows visitors to visualize Vatee Foods’ extensive catalog and put together an order that they can purchase through a sales representative. The site mimics the experience of a physical store, grouping similar items together like grocery aisles. Products are easy to find thanks to a clear menu and prominent homepage sections for each category. You can use Wix’s AI Section Creator  to add tailored sections with text and images, helping a site stay organized and engaging. What we love:  An intuitive menu and homepage layout for easy navigation A showroom-style design to help customers visualize and plan their food orders High-quality, locally sourced ingredients for every dish Like what you see? Build your own AI website using this same template. Template name: Online grocery store website template 09. Papier Patate The Belgian brand  Papier Patate  sells charming customizable stickers and cards, and their online store is a delightful AI website example of how to combine playfulness with a great user experience. The AI tool crafted a fun layout, using playful icons and bright product photos to pull customers in. A clear, three-step "How It Works" section and well-organized product galleries make it simple for shoppers to pick a design, add their text and make a purchase. What we love: The fun icon-based "How It Works" guide that simplifies the customization process A product-focused design with large appealing images and clear pricing The "In the Spotlight" section featuring user-generated content, which builds a sense of community Like what you see? Build your own AI website using this same template. Template name :  Swimwear store website template 10. Roee Ben Yehuda Craft designer  Roee Ben Yehuda ’s portfolio is a brilliant example of how minimalism can make a big impact. The site uses a dynamic grid-based layout to present his projects, allowing the innovative designs to speak for themselves. With high-quality project imagery being so important, tools like Wix's AI Image Enhancer can automatically adjust photos for optimal display, making sure every product looks sharp and professional. The homepage serves as a visual table of contents, inviting visitors to click on any project to see more details. What we love: A clean image-driven grid that makes browsing projects intuitive Large high-resolution images that emphasize the quality and detail of the design work Simple navigation that keeps the focus on the portfolio pieces Like what you see? Build your own AI website using this same template. Template name:   Graphic designer website template 11. Sonja van Duelmen Sonja van Duelmen 's multidisciplinary design studio is a bold and stylish website that demonstrates how to create a powerful portfolio. The site uses a numbered, full-screen menu to guide visitors through its extensive offerings, from art direction to interior consulting. With so much to share, an  AI Text Generator  can help create strong content for project descriptions, bios and service offerings. This ensures that the copy is as polished and professional as the visual design. What we love: The unique, numbered navigation that creates a high-fashion, editorial feel A masonry grid gallery that effectively organizes a wide range of creative projects The strong, confident copy that clearly communicates the studio's brand and services Like what you see? Build your own AI website using this same template. Template name:  Design Studio   website template 12. Arrow Radisch Photographer and creative director  Arrow (Sharon) Radisch ’s portfolio is a sophisticated website for artists who want their work to be the main attraction. Each image is given plenty of space to speak for itself, with the website’s clean layout and minimal navigation allowing her striking fashion and still-life photography to take center stage. The overall design feels carefully curated and elegant, drawing visitors in while making exploration effortless. With subtle text and easy-to-find links, it’s easy for visitors to appreciate the artistry while quickly connecting with the photographer. What we love: A clean, gallery-style layout that puts photography front and center A menu that organizes photography by theme, making portfolio exploration simple Simple social media buttons so visitors can easily connect and follow her work Like what you see? Build your own AI website using this same template. Template name:  Illustrator website template 13. Evolve Clothing Evolve Clothing  offers a masterclass in creating a sleek high-end eCommerce experience, making it a fantastic example of what's possible with AI websites. The site draws you in with a large magazine-style hero image and immediately presents a clean grid of new arrivals. This layout, easily crafted with an AI website builder, balances a strong editorial feel with a straightforward shopping journey, helping customers discover the latest trends and featured brands without feeling overwhelmed. What we love: A clean grid-based layout for products that makes browsing easy Large high-quality images and clear calls-to-action that drive sales A dedicated section for "Featured Brands" that helps with product discovery Like what you see? Build your own AI website using this same template. Template name:  Shoe store   website template 14. Jessie Bearden Artist and creative director  Jessie Bearden ’s portfolio is a vibrant and dynamic example of how AI websites can capture a truly unique artistic style. The site immediately immerses visitors in her work with a fast-paced video background showcasing her creative process and finished pieces. An AI website builder makes it easy to construct such a visually-driven layout, combining video, bold typography and animated elements to create a portfolio that feels as creative as the art it features. What we love: The high-energy video background that instantly grabs attention A "Clients Include" section with a scrolling logo wall that builds credibility A clear and visual "Work" section that categorizes projects for easy browsing Like what you see? Build your own AI website using this same template. Template name:  Minimal layout website template 15. Sblended Nutrition Sblended Nutrition ’s website is a fresh and inviting example of how local businesses can use AI to create a strong digital home. The site uses a clean, grid-based design to showcase its colorful smoothies and energetic atmosphere, making it instantly appealing to health-conscious customers. High-quality photos and clear calls-to-action, like "call in your order," come together to create a user-friendly layout that turns visitors into loyal customers. What we love: Bright, high-quality photos that make the products look delicious A clean design with a simple, three-column grid that is easy to navigate The  footer design  includes all essential contact information, making it simple for customers to get in touch or visit Like what you see? Build your own AI website using this same template. Template name:  Cake shop website template AI website trends to know AI is shaping the way we design, experience and discover websites. Keeping up with these shifts means understanding the trends that are defining 2025. Here’s what’s taking the spotlight this year: Bold, dynamic design Look out for striking contrasts, oversized fonts and raw design styles like digital brutalism making a comeback. Elements like glassmorphism, dark mode and fun micro-interactions are also trending, giving sites a more engaging and immersive personality. Try it on Wix : Use features like transparent layers, sticky scrolling and custom animations to bring bold designs to life effortlessly. "AI in web design is redefining who can build a professional online presence. At Wix, we see AI as a powerful tool that removes the technical hurdles, allowing anyone—regardless of experience—to create a website that’s both beautiful and optimized for success. From intuitive design suggestions to built-in SEO enhancements, AI isn’t just making web design easier; it’s making it smarter." - Sharon Hafuta, SEO blog editor at Wix Learn more: How does an AI website builder work? AI-powered layouts and content AI has gone beyond being a behind-the-scenes tool. Now, it’s stepping in as a co-designer, helping to generate layouts, suggest image pairs and fine-tune content based on user behavior. Pro tip : Start with one of the free website themes , then customize layouts, colors, fonts and content to fit your brand—small tweaks can make a standard template feel completely unique. "Now, with the AI text creator, you can generate high-quality, personalized content in just seconds. We're able to achieve this by combining ChatGPT’s capabilities with Wix's expertise in website development. Our content team has enhanced the GPT model to make it more robust and accurate for website content creation." - Oz Golan, product team lead at Wix Personalized user journeys AI is making it easier to create highly tailored experiences for every visitor. Websites can now adapt their content dynamically based on user preferences, past behavior and real-time data. From custom landing pages to personalized pop-ups, this trend keeps visitors engaged and boosts conversions. "Designing websites in 2025 is an exciting evolution powered by AI. From tools that streamline the design process to real-time personalization that adapts to user preferences, websites will feel more tailored than ever. Interactive experiences with AR, 3D visuals, and animations will enhance engagement, while a focus on sustainability will drive faster, leaner and more energy-efficient sites—benefiting both users and the planet." - Ella Joel, web designer at Wix Visual search and AI recommendations Visual search is transforming how users interact with websites. By uploading an image, visitors can instantly find related products, services or content. Coupled with AI-driven recommendations, this tech delivers faster, more intuitive browsing experiences. "While it’s fun to play around with AI-generated visuals and ideas with friends, the real power is in taking it to a practical level. For me, this is where the magic happens." - Ido Kosover, head of Media at Wix Learn more: How to build a website in a day Create your own website with AI   From eCommerce stores to blogs, and portfolios to websites for nonprofits , AI can help you create a website that engages your audience and leaves a lasting impression. Get started using Wix  today.  Check out these AI web design tools  to get started. AI website examples FAQ What's the best AI website builder to use? The best AI website to use depends on your specific needs and goals. However, Wix stands out as a top choice for AI-powered website creation. With Wix, you can lean on AI to take care of your site layout, color scheme and content—while retaining the ability to customize your site however you’d like.   How much does it cost to create a website with AI? Costs vary based on the platform and features. Some, like Wix, offer free basic plans, while premium plans range from $10–$50 per month. Additional costs may include domain registration and hosting — although not with Wix, where hosting is free with all sites and domain registration is included with a premium plan. Do I need coding skills to use AI website builders? No, most AI-powered platforms are designed to be user-friendly, requiring no technical skills. Can AI also generate content for my website? Yes, many AI tools, including those within the Wix editor, can: Write blog posts, product descriptions and landing page text. Suggest keywords for SEO optimization. Generate taglines, headlines and meta descriptions.

Ready to let your work shine? Build your portfolio →   Wix Portfolio helps creators build beautiful portfolio websites  to display their work professionally. Whether you're a photographer capturing moments, a designer crafting brand identities or an artist expressing your vision, this built-in feature transforms your creative work into a polished website that attracts clients and opportunities. Think of it as your personal gallery space on the web. Unlike generic website builders  that treat portfolios as an afterthought, Wix Portfolio understands what creative professionals need: clean layouts, image optimization and client-friendly navigation that makes your work shine on any device. Wix simplifies portfolio creation, allowing any creator to build a standout p rofessional portfolio  with ease. New to websites? Learn how to create a website  quickly and easily with our step-by-step guide. Showcasing your talent should be easy. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. TL;DR: What is and how to use Wix portfolio Wix Portfolio is built for creators who want to organize, share and grow their work online in a way that’s easy, professional and adaptable. It stands out for its user-friendly setup, flexible project organization, built-in client features and smart integrations. See the summary below for a quick snapshot: Feature What it means for you Benefits Specialized templates Designed for all creative fields Easy to start, looks polished instantly Project organization Galleries and collections Show off your work the way you want Customization Full control over style and layout Makes your brand and work shine Built-in client tools Password-protected galleries, forms Professional communication, streamlined feedback Integrations Social, analytics, email marketing Grow your audience and insights easily Mobile optimization Works on any device Your work looks great anywhere SEO features Creative portfolio-focused Improves discoverability in search Create your portfolio based on your industry: Video portfolio website Photography portfolio website Music portfolio website Model portfolio website Interior design portfolio website Illustration portfolio website Art portfolio website Architecture portfolio website What makes Wix Portfolio different Wix Portfolio isn't just another website template  collection. Wix provides templates crafted for creative professionals but it goes further by offering a specialized system designed around how your work should be presented online. It automatically organizes your projects into collections, creates beautiful galleries and provides client-facing features that traditional websites lack. Here’s what sets Wix Portfolio apart: Creative portfolio templates  for photographers, designers, artists, architects and more Automatic image optimization  so your work always loads quickly and looks crisp Video support  for showcasing reels and motion projects Project collection and gallery organization  that adapts to your content Built-in client tools  like password-protected galleries and direct feedback options Flexible layouts  that suit a wide range of creative fields Most portfolio builders force you to squeeze your creative work into rigid templates. Wix Portfolio takes the opposite approach. You start with your work, then the platform adapts to display it properly. This means your photography portfolio will handle large images differently than a graphic design portfolio , and both will look different from an architectural portfolio. Wix optimizes images automatically, so your photos load fast while looking crisp. Plus, Wix supports video content, letting you feature motion work or reels alongside images, all with simple upload tools. The platform also includes built-in client management tools. You can create password-protected galleries for client review, collect feedback directly through the website and even handle project proposals without switching between different platforms. Learn more: What is graphic design? Why creators choose Wix Portfolio Creative professionals face unique challenges when building their online presence. Your work needs to load quickly, look incredible on mobile devices and convert visitors into paying clients. Generic website builders often fall short in these areas. Best website builders for portfolios , like Wix Portfolio, solves these problems with features specifically built for creative work. The platform automatically optimizes images for web display while maintaining quality. This means your high-resolution photos load quickly, without losing their visual impact. The client experience matters as much as the visual presentation. Wix Portfolio includes features like client galleries, project timelines and integrated contact forms that guide potential clients toward hiring you. These aren't add-ons or third-party integrations, they're core features built into the platform. Wix includes SEO tools  designed for creative professionals, so your projects have a better chance of showing up in image searches and local results. Alongside that, Wix Analytics , lets you see which projects get the most attention and how visitors explore your site. These built-in insights help you evolve your portfolio and attract more of the right clients. Discover what is a portfolio  and how it can showcase your skills. Setting up your Wix Portfolio step by step Getting started with Wix Portfolio takes less time than you might expect. The platform guides you through each step, from choosing your template to publishing your finished site. Choose your starting point Upload and organize your work Customize your website design Add essential pages Choose your starting point Wix simplifies portfolio creation from the first step. Begin by selecting portfolio layouts  that match your creative field. Wix offers templates specifically designed for photographers , designers , artists , architects  and other creative professionals . Each template includes pre-built sections and layouts optimized for that type of work. Wix provides templates with structure, flexibility and a visual style you can fine-tune. Don't worry about finding the "perfect" template. You can customize everything later. Focus on finding a structure that matches how you want to organize your work – whether by project type, chronologically or by client industry. Discover how to make a portfolio  that stands out. Upload and organize your work Once you've chosen your template, start uploading your best projects. Wix Portfolio automatically creates galleries and optimizes your images for web display, so your work always looks its best and loads quickly. Wix optimizes images as part of its seamless workflow, taking the extra step out of your hands while keeping everything polished. You can organize work into different collections based on project type, client or any other system that makes sense for your business. Quality matters more than quantity here. Choose 15-20 of your absolute best pieces, rather than uploading everything you've ever created. Your portfolio should tell a story about your capabilities and style, not serve as a complete archive of your work. Customize your design After uploading your work, customize the design to match your brand. This includes choosing colors, fonts and layout options that complement your creative style. Wix Portfolio provides design flexibility while maintaining the professional structure your work needs. Pay special attention to your homepage. This is where first impressions happen, so choose your strongest work to display prominently. Many creators find success with a simple hero image or video that immediately shows visitors what they do. Add essential pages Every online portfolio  needs certain pages to function professionally. Create an About page that tells your story and explains your approach to creative work. Include a Services page that clearly outlines what you offer and how clients can work with you. Contact information should be easy to find on every page. Include multiple ways for potential clients to reach you – business email , phone and contact forms all serve different purposes in the client acquisition process. Learn how to create different types of portfolios with our step-by-step guides: How to build a freelance portfolio How to build a software engineering portfolio How to create an animation portfolio How to create a marketing portfolio How to create a modeling portfolio How to make an architecture portfolio How to make a business portfolio How to make an event planner portfolio How to make a fashion portfolio How to make a film portfolio How to make a homeschool portfolio How to make an illustration portfolio How to make an interior designer portfolio How to make a journalism portfolio How to make a music portfolio How to make a pr portfolio How to make a tattoo portfolio How to make a teaching portfolio How to make a video portfolio How to make a writing portfolio How much does a portfolio website cost? Making your portfolio work harder A great portfolio does more than display your work,  it actively helps grow your business. Wix Portfolio includes several features that transform your website from a passive gallery into an active marketing strategy  tool. Client galleries and proofing Wix enables password protection for galleries, so you can set up secure, client-specific spaces for project review. This feature allows clients to review projects privately and provide feedback directly through your website. You can organize images by shoot or project phase, making it easy for clients to navigate large collections. The proofing system lets clients mark their favorite images or request specific edits. This streamlines the review process and reduces the back-and-forth emails that slow down project completion. Wix enhances client collaboration by enabling direct communication, image selections and feedback tools. These features allow you and your clients to move projects forward without friction. Project case studies Transform your best projects into detailed case studies that show your creative process. Include before-and-after images, explain your approach and highlight the results you achieved for clients. These stories help potential clients understand not just what you create, but how you think and work. Case studies also perform well in search engines, because they provide detailed original content about your work. This can help your portfolio appear in searches related to your specific creative services. Mobile optimization More than half of all web traffic originates from mobile devices . Wix Portfolio automatically creates mobile-optimized versions of your galleries, but you should test how your work appears on different screen sizes. Consider how your images will look when viewed vertically on phones versus horizontally on tablets. Some projects benefit from mobile-specific cropping or alternative layouts that work better on smaller screens. Connecting integrations that grow your business Wix Portfolio connects with various tools that help manage your creative business more effectively. These integrations automate repetitive tasks and provide insights into how your portfolio performs. Some of the most useful integrations include: Social media integration:  Link your Instagram, Facebook and other accounts to automatically pull recent work into your portfolio. Analytics and insights:  Understand which projects attract the most attention, where visitors spend their time and how they navigate your site. Email marketing tools :  Capture email addresses and connect with platforms like Wix email marketing to keep your audience engaged. Client management tools:  Streamline communication and feedback directly through your site. SEO features:  Improve your portfolio’s visibility with tailored SEO tools. Social media integration Wix connects to social media, allowing you to link your Instagram, Facebook and other accounts to automatically pull recent work into your portfolio. This keeps your website fresh with new content, while reducing the time you spend on updates. Social proof matters in creative fields. Displaying your social media presence and follower counts can help establish credibility with potential clients who discover your work through your portfolio. Analytics and insights Understanding how visitors interact with your portfolio helps you make improvements over time. Wix offers analytics as a built-in feature within Wix Portfolio, showing which projects get the most attention, where visitors spend their time and how they navigate through your work. Use this data to organize your portfolio more effectively. If certain projects consistently get more views, consider featuring them more prominently on your homepage or in your marketing materials. Email marketing connections Capture visitor email addresses through newsletter signups and project inquiry online forms . Connect these leads to email marketing platforms like Mailchimp or Constant Contact to nurture relationships with potential clients over time. Wix enhances client collaboration by making it easy to stay in touch, share project updates and gather feedback—all from one place. Regular email updates about new projects, behind-the-scenes content and industry insights keep you top-of-mind when contacts are ready to hire creative professionals. Looking to create a specific portfolio website? See these examples for inspiration: Animation portfolio examples Architecture portfolio examples Digital portfolio examples Fashion portfolio examples Industrial design portfolio examples Illustration portfolio examples Interior design portfolio examples Model portfolio examples Marketing website examples Photography portfolio examples Social media portfolio examples UX portfolio examples Video portfolio examples Graphic design portfolio examples Writing portfolio examples What is and how to use Wix Portfolio FAQ Is Wix Portfolio free to use? Wix offers a free plan that includes basic portfolio features but you'll need a paid plan  to remove Wix branding, connect a custom domain and access advanced features like client galleries and analytics. Can I use my own domain name? Yes, all paid Wix plans allow you to connect a custom domain name  to your portfolio. Wix supports custom domains, giving you a more professional web address like yourname.com instead of yourname.wixsite.com . How many images can I upload? Storage limits depend on your Wix plan, ranging from 500MB on the free plan to unlimited storage on premium plans. Most creative professionals find that the mid-tier plans provide plenty of space for their work. Can clients download images from my portfolio? You control download permissions for each gallery. You can allow downloads for client review purposes, while protecting your work from unauthorized use in public galleries. Does Wix Portfolio work well for video content? Yes, the platform supports video uploads and streaming—Wix supports video content so you can create video galleries, embed work from Vimeo or YouTube and include video in project case studies. How do I get my portfolio found on Google? Wix portfolio includes SEO features , so you can focus on creating descriptive titles for your projects and writing detailed about pages that include relevant keywords for your creative services. Can I password-protect my entire portfolio? While you can't password-protect the entire site, you can create password-protected pages and galleries for private client work or work-in-progress reviews.

Want a portfolio that builds itself? Try Wix’s AI Website Builder → Why do you need a portfolio? A portfolio website is more than just a collection of your work, it's a strategic online tool that can help with your career growth, with establishing your professional identity and with winning new projects and jobs. In fact so effective are portfolios at helping with this, it's hard to argue why you wouldn't need know how to to make a portfolio. Psychologically, portfolio websites create trust through transparency. When someone can see examples of your work, they experience reduced uncertainty about your capabilities. This transparency creates confidence in your abilities before you're ever hired or contracted. With Wix’s portfolio builder , you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable website templates and easy-to-use tools let you present your skills with confidence, leaving a lasting impression on anyone who visits your site. Why do I need a portfolio? 4 reasons why Tangible demonstration of your skills Career development tool Personal brand builder Networking accelerator 01. Tangible demonstration of your skills Resumes tell employers what you can do but portfolios show them and that's what makes them so necessary. In a competitive job market, the ability to demonstrate your capabilities through actual work samples gives you a significant advantage over candidates who only offer written descriptions of their skills. We're using this videographer portfolio example to show how this works in real-life. Rey Film ’s portfolio uses case study formatting, giving potential clients insight into the process and results of each project. That adds major credibility. Looking to land your next role? Learn how to make a portfolio for a job  that gets noticed. 02. Career development tool Your portfolio serves as an archive of your professional journey. By documenting your growth over time, you can identify patterns in your work, recognize your strengths and pinpoint areas for improvement. Just make sure to use old projects wisely, you don't want to clutter your portfolio with work that isn't relevant any longer. Balancing current and older projects is key. Take inspiration from this photography portfolio example by Fei Luo Photography . Fei splits her portfolio into four categories: landscape, fashion, dancers and shadow work.  When hovering over “Portfolio” in the top navigation, visitors can find pages showcasing Fei’s work in film, advertising and more. By organizing her portfolio by industry, she can show off both the breadth and depth of her expertise in different subject matters like fashion.   Learn more: How do I make my portfolio stand out? 03. Personal brand builder A carefully thought out portfolio communicates your unique professional identity. It showcases not just what you can do but how you approach problems, the quality of your execution and what sets you apart from others in your field. Its not just the projects you display but how you build your portfolio that helps set your brand apart. This example of one of our best portfolio websites to show just this. Brand designer and creative director Ryan Haskins ’ portfolio website is full of surprises, starting from the expressive typography on his homepage. Blending more than three typefaces on one interface is generally seen as a big design no-no but Ryan has taken font pairings to the extreme in order to showcase his unique skills. 04. Networking accelerator Having a polished portfolio creates conversation opportunities with potential employers, clients and collaborators. It provides a concrete reference point that makes networking interactions more meaningful and memorable. It also gives you something to share once you connect with the right person. This digital portfolio example by model Kayla Arianne shows just how long gone are the days of models around a book overflowing with tear sheets and test shots to go-sees. How important is a portfolio by industry For the longest time portfolios were the domain of creatives, however they've increasingly become valuable across virtually all industries. Designers and artists use portfolios to showcase their creative capabilities and stylistic range This art portfolio example by Lissa Brandon showcases her work with a bold style that is all her own. Writers and content creators need portfolios to sample their writing, unique or flexible voice, writing versatility and range of expertise This writing portfolio example by Jeff Donahue does just that. Developers and engineers rely on portfolios to demonstrate their code samples, technical projects including both the solutions and outcomes. Learn more: How much does a portfolio cost? How to build a web developer portfolio How do I create a portfolio with no experience? Marketers should build portfolios to show their campaign results, strategy documents and performance metrics achieved. Influencer marketing agency Incast facilitates partnerships between brands and social media influencers and uses their portfolio to show this clearly and effectively. Create your portfolio based on your industry: Video portfolio website Photography portfolio website Music portfolio website Model portfolio website Interior design portfolio website Illustration portfolio website Art portfolio website Architecture portfolio website Not sure what type of portfolio you need? Here are a few to inspire you. Graphic design portfolio examples Architecture portfolio websites and examples Web design portfolios Interior design portfolio websites Model portfolio examples Looking to create a portfolio? Learn more about the best portfolio website builders to choose from What are the advantages of having a digital portfolio? Global accessibility: Creating a professional portfolio for potential employers or clients to read anywhere, anytime widens your pool of clients by a lot. Constantly updated: They're easy to refresh with your new work and projects. This means as your skills and experience grows, you can easily show this by updating your portfolio. Integrating multimedia: Videos, interactive elements and other diverse media types can all be used to show just what you can do and how well you do it. This makes digital portfolio's more effective at engaging the right people. Analytics and measurement: On a Wix portfolio, for example, you can use in-built Wix Analytics to understand who visits your site and how well (or not) they engage with it. This can help you to constantly improve it to improve engagement.

Ready to share your ideas with the world? Start your blog → Starting a photography blog is like opening a window to your visual world, where you can share your passion, creativity and captivating images. It's your digital gallery—a space to showcase your skills, share photography tips and connect with fellow shutterbugs. Whether you're a seasoned pro or just getting started, a photography blog allows you to capture and convey moments, emotions and stories through your lens. Plus, it's an amazing platform to document your own photography journey and learn from others. So, if you have a love for capturing moments in pixels, create a blog and let your images paint a thousand words. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  Why should you start a photography blog? A photography blog serves as your online portfolio, showcasing your skills and versatility to potential clients and enthusiasts. It serves as a platform to demonstrate your photography expertise. You can share informative articles, behind-the-scenes stories and technical insights to showcase your deep knowledge of your craft. Beyond this, your blog acts as a client magnet, allowing potential customers to view your work, understand your approach and connect with your vision. This builds trust and increases the likelihood of securing photography gigs. By serving up engaging, visual-led content, you can keep people coming back for more valuable insights. How to start a photography blog in 6 steps Ready to turn your passion for photography into an engaging blog? Follow these six steps to launch your blog successfully: Select a photography niche for your blog Choose a blog maker Find the right blog name and domain name Plan and publish your photography blog content Promote your photography blog Monetize your photography blog 01. Select a photography niche for your blog When venturing into the world of photography blogging, choosing the right niche is a pivotal decision that sets the tone for your content and audience engagement. Choosing a blog niche brings several advantages: Improved audience engagement: A specific niche enables you to cater to the interests and needs of a particular audience, fostering higher engagement. Authority and expertise building: Concentrating on a niche establishes you as an authority in that area, enhancing your credibility within the photography community. Content relevance and engagement: Your content becomes highly relevant and valuable to your audience, leading to meaningful interactions. You’ll want to choose a niche that aligns with your interests and experience as a photographer. For instance, you could pick any one of these blog examples : Landscape photography blog: Focus on capturing breathtaking landscapes, discussing techniques, equipment, post-processing and showcasing your own work. Portrait photography blog: Delve into the art of capturing people's personalities through portrait photography. Share tips, lighting setups, posing guides and editing tricks. Travel photography blog: Share your experiences and insights from your travel photography adventures. Cover destination guides, cultural nuances and storytelling through travel photos. Explore different traveling sites to help you get started. Photography equipment and reviews blog: Become a resource for fellow photographers by reviewing cameras, lenses, accessories and software. Offer insights to help others make informed purchases. Photography business tips blog: Provide guidance for aspiring photographers looking to turn their passion into a business. Topics could include pricing strategies, marketing tactics, client management and legal considerations. 02. Choose a blog maker There’s no understating the importance of picking the right blogging platform. When choosing a blog maker , it’s important to consider and prioritize the following: Opt for a blog maker like Wix that includes hosting services. This streamlines the process of starting and managing your, ensuring your blog is easily accessible to readers. Prioritize a platform that offers 24/7 security . This shields your photography blog and its valuable content from potential threats. Consider a platform with an intuitive drag-and-drop editor, making it easy to design and customize your blog's layout and design. Go with a blog maker that allows you to choose from a variety of beautifully designed blog templates tailored to photography and creative niches. These can help you to create a cohesive visual experience throughout your blog. Use consistent colors, fonts and imagery to create a polished look. Find a platform that offers enough customization options to keep you in control of your branding. Branding encompasses your blog's visual identity, tone and the emotions it evokes in readers. As you design your blog, you’ll want to make sure that it reflects your focus as a photographer. For example, if you’re a nature photographer, you could include elements like mountains, trees or sunsets in your design. (If you need help coming up with a cool blog logo, use a logo maker to brainstorm ideas.) Get started with a free website builder . 03. Find the right blog name and domain name Picking the right name and domain name for your photography blog is more than just a creative endeavor—it's a strategic decision that can shape your blog's perception, build trust and leave a lasting impression on your audience. A well-chosen blog name will convey your photography style, niche or unique perspective. When brainstorming names, consider using a blog name generator for inspiration. It can offer creative combinations of words related to your niche, helping you discover unique and relevant options. When it comes to your blog's domain, choose a domain name that directly relates to your photography niche or the essence of your blog. Keep it simple and easy to remember. Avoid complex spellings, hyphens or numbers that can confuse potential visitors. If possible, align your domain name with your blog's name. Consistency reinforces your brand identity. If you really want your blog to stand out, consider a .blog domain extension . It's a clear and unique way to help your blog and content pop. And last but not least, always check that your chosen name is available. Check the availability of corresponding social media handles, too, to maintain consistency across platforms. Photography blog names for inspiration: ShutterVerse FocalInsights LensCraftedLife FrameWhisperer You can also check out this guide to photography business name ideas or blog name ideas for inspiration. 04. Plan and publish your photography blog content Creating a successful photography blog involves careful planning and organization. To start, develop a content calendar that outlines your blog's topics, titles and publication dates. A content calendar helps you maintain consistency, ensures that you cover a variety of topics and helps you balance both evergreen content with trending content. When planning your photography blog content, make evergreen content the backbone of your strategy, as this type of content remains relevant over time. Examples of evergreen articles for a photography blog include "Introduction to Photography Composition" or "Understanding Camera Settings." Timely or trending content addresses current trends, events or news. For example, you could write about "Top Photography Trends in [Year]" or cover a recent photography exhibition or event. When selecting blog post topics, consider your target audience's interests and needs. Use keyword research to identify relevant and popular topics within the photography niche. Additionally, focus on your unique perspective and expertise as this is how you add value and stand out in a crowded blogging space. You might want to consider these topics: Leveraging your photography expertise to provide in-depth insights, tips and tutorials that resonate with your audience. Addressing common photography challenges and providing solutions. For instance, "How to Handle Low Light Photography" or "Dealing with Blurry Images." Sharing your own photography journey, experiences and stories to inspire fellow photographers. When it comes to actually writing individual blog posts we recommend the following best practices: Engage readers with a compelling introduction that outlines what they will learn from the post. Determine blog length by the depth of information you're providing. A general guideline is to aim for at least 1,000 words for in-depth articles. Divide the content into sections with descriptive subheadings. This makes it easier for readers to skim and find the information they're interested in. It also helps you optimize your content for search engines. Incorporate images, infographics and videos to enhance the content. Visual aids make complex concepts easier to understand. Sample article ideas for a photography blog How to Choose the Right Camera for Your Photography Style - Discuss different camera types and their suitability for various photography genres. Highlight key features to look for when buying a camera. Mastering Portrait Photography Lighting Techniques - Dive into different lighting setups for portrait photography. Include images showing the effects of various lighting angles and modifiers. Creating Stunning Landscape Photographs: Composition Tips - Explore composition techniques like leading lines, rule of thirds and framing. Add images illustrating each technique in practice.. 05. Promote your photography blog Now that you’ve created a captivating photography blog with compelling content, it's time to share your work with the world and attract a wider readership. Promoting your blog involves using various distribution strategies. Optimize your blog posts for search engines. Start by using relevant keywords related to photography in your blog titles, headings and content. Include alt tags for images and optimize your meta descriptions. Even basic SEO optimizations can help make your pages more visible to search engines and by extension potential readers. If you want to get started with a more advanced SEO strategy, check out Wix SEO capabilities. “Don't be afraid to start small with your SEO content strategy. Focus on basic on-page optimizations and best practices, such as keywords in headings, first. Once you're sure your blog audience can be found on organic search, you can start planning a more advanced content strategy, involving clustering and advanced SEO technique,” says Rebecca Tomasis, SEO expert of blogs at Wix.com Leverage social media platforms to showcase your photography and drive traffic to your blog. Share your blog posts on platforms like Facebook, Instagram, Pinterest and more. Engage with your audience by responding to comments, hosting giveaways and participating in relevant photography communities. Using Facebook as an example, the first step would be to create a Facebook page for your blog. Then start sharing blog content, repurposed content and your own expert photography tips and advice. Remember, on social media, it’s important to engage with your community by responding to likes and comments. You also shouldn’t be afraid to repurpose your blog content to match how audiences engage on specific social media platforms. “Repurposing blog posts into engaging content is an effective way to distribute content and drive website traffic. Understanding where your audience is most active allows you to tailor content accordingly—website content can be repackaged into multiple creative assets to share across your channels and eye-catching images and videos distributed on Instagram and TikTok can capture attention, enticing viewers to visit your website for the full story,” says Dor Cohen, growth and distribution specialist at Wix.com Use your blog traffic to build an email list of interested readers. You can then send out newsletters with your latest blog posts, updates and special offers. Email marketing helps you directly reach your audience and keep them engaged with your content. Write guest posts for other photography blogs or collaborate with fellow photographers. This exposes your blog to new audiences and establishes your authority in the photography community. Understanding how your blog is performing is crucial for making informed decisions when it comes to your blog promotion efforts. It’s important to use tools like Google Analytics or Wix Analytics to track relevant metrics such as traffic, traffic segments, page views and other behavioral data. This tracking helps you identify what content resonates most with your audience and refine your promotion strategies accordingly. In order to collect enough data to understand the performance of your blog, you’ll need to post articles regularly and consistently. Learn more: Is Wix good for photographers? 06. How to monetize your photography blog Monetizing a blog involves turning your passion and expertise into a sustainable source of income. There are several popular ways to make money blogging : Affiliate marketing involves promoting products or services on your blog through affiliate links. You work with partners and then insert their links into your photography blog content. When your readers click on these links and make a purchase, you earn a commission. For a photography blog, you can promote camera gear, photography courses, software and even online marketplaces for selling prints. An example of a well-known affiliate program is Amazon Affiliates. Let’s say you're writing a blog post about essential photography equipment so you can include affiliate links to the specific products you recommend, such as cameras, lenses, tripods and camera bags. It’s always best to recommend products or equipment you’re familiar with and have used yourself. It’s important to be transparent with your readers and only recommend what could work for them. Running display ads through platforms like Google AdSense is a common way to generate income via a blog. These ads are displayed on your blog and you earn money based on clicks (cost-per-click) or views (cost-per-mille). The more traffic your blog receives, the more ad views and clicks, the more potential earnings you can generate. Offering exclusive premium content to subscribers through a subscription model. Provide advanced photography tutorials, editing techniques and behind-the-scenes insights for added value. Consider creating and selling online courses on topics like photography basics and advanced techniques. As your blog gains popularity, explore opportunities for paid sponsored posts from companies aligned with your niche. Two great photography blog examples to follow Entry Level Enthusiast Photographer and automotive enthusiast Mike Kent uses his blog to support his photography site, with content about the many cars he photographs. Bucket List This blog combines the blogger's love for both travel and photography in one online platform. Explore photographs from her travels around the U.S. Check out these photography portfolio examples  to see what works and what doesn’t. How to write content for your photography blog To write content for a photography blog, you need to keep your audience in mind and create content that is both informative and engaging. Here are some tips: Choose topics that are relevant to your audience. What are your readers interested in learning about? What kind of photography do they enjoy? Choose topics that will appeal to your target audience. Do your research. Make sure that your content is accurate and up-to-date. Cite your sources when necessary. Be clear and concise. Avoid using jargon and technical terms that your readers may not understand. Use strong visuals. Photos and videos are a great way to make your blog posts more engaging. Include high-quality images and videos in your posts whenever possible. Tell stories. People love to read stories. Use your blog posts to tell stories about your photography experiences, your creative process and the people you photograph. Be yourself. Let your personality shine through in your writing. This will help you to connect with your readers on a deeper level. Here are some specific content ideas that you can write about on your photography blog: Photography tips and tutorials. Share your knowledge and expertise with your readers by writing tutorials on how to take better photos. You can cover a wide range of topics, such as how to compose a shot, how to use different camera settings and how to edit your photos. Photography gear reviews. If you have experience using different photography gear, write reviews of your favorite products. This can be helpful for readers who are looking to buy new gear or who are trying to decide which products are right for them. Behind-the-scenes stories. Share behind-the-scenes stories about your photography work. This could include stories about your creative process, the challenges you faced and the lessons you learned. Inspiration and motivation. Write blog posts that inspire and motivate your readers to take better photos. This could include posts about famous photographers, inspiring photos and photography quotes. Photography news and trends. Keep your readers up-to-date on the latest photography news and trends. You can write about new products, upcoming events and other news items that are relevant to your audience. You can also jumpstart your blog by exploring over 20 tips to blogging for beginners and going over this blog post checklist . How to make your photography blog successful Here are some things that will help your photography blog reach success: Have a clear niche. Who is your target audience? What kind of photography do they like? What are their needs and interests? Once you know who you're writing for, you can tailor your content to appeal to them. Produce high-quality content. This means taking great photos, writing engaging and informative articles and editing your work carefully. Your blog should be a visual feast, with stunning images that capture your audience's attention. Consider free photo editors online  to filter and adjust your shots. And your writing should be clear, concise and easy to read. Publish regularly. The more often you publish new content, the more likely people are to visit your blog regularly. Aim to publish at least one new post per week, or more often if possible. Promote your blog on social media. Share your new posts on social media platforms like Twitter, Facebook and Instagram. This will help you reach a wider audience and drive traffic to your blog. Interact with your audience. Respond to comments on your blog posts and social media posts. Ask questions and start conversations. The more you interact with your audience, the more engaged they will be. Creating a successful photography blog takes time and effort, but it's definitely possible. Just focus on creating high-quality content, promoting your blog on social media and interacting with your audience. And over time, you'll start to see results. Looking for a different type of blog to start How to start a finance blog How to start a real estate blog How to start a gaming blog How to start a health blog How to start a teaching blog How to start a music blog How to start a tech blog How to start a mom blog How to start a sports blog How to start a beauty blog How to start a lifestyle blog How to start a travel blog How to start a food blog How to start a fitness blog How to start an architecture blog How to start an art blog How to start a photography blog FAQ Do I need to be a professional photographer to start a photography blog? No, you don't need to be a professional photographer to start a photography blog. Whether you're a beginner, hobbyist or advanced photographer, a blog can serve as a platform to share your experiences and learn from others. What should I write about on my photography blog? You can write about various photography-related topics, such as photography techniques, gear reviews, photo editing tips, personal photography projects, travel photography stories and tutorials for beginners. How often should I publish new content? Consistency is key. Aim to publish new content on a regular schedule, whether it's weekly, biweekly or monthly. This keeps your readers engaged and helps you build a loyal audience. What platform should I use to start my photography blog? Popular blogging platforms like WordPress, Blogger and Squarespace are commonly used for photography blogs. Wix is another popular option, offering a wide variety of design themes to choose from and monetization features. Are photography blogs worth it? Whether or not a photography blog is worth it depends on your goals. If you're looking to make a lot of money quickly, then a photography blog may not be the best option for you. However, if you're passionate about photography and you're willing to put in the time and effort to build a successful blog, then it can be a great way to share your work with the world, connect with other photographers and even earn a living. What should be included in a photography blog? Your photography blog should include a variety of content that is relevant to your target audience. Some of the things you may want to include are: Blog posts: Your blog posts should be informative and engaging. You can write about a variety of topics, such as photography tips and techniques, camera reviews, behind-the-scenes stories and more. Galleries: Your blog should also include galleries of your work. This is a great way to showcase your photography skills and creativity. Tutorials: If you have expertise in a particular area of photography, you can create tutorials to teach your readers how to take better photos. Product reviews: If you use photography gear, you can write product reviews to share your thoughts and experiences with other photographers. You may also want to include other features on your blog, such as a forum where your readers can ask questions and share their own work, or a newsletter where you can share updates about your blog and photography business.

Get started by:  Creating an online store →  |  Getting a domain → Most people won’t buy what they can’t see.  The challenge is, in eCommerce , you have fewer ways to get your products in front of the right people—let alone prove the value of your wares. This is why having high-quality, intentionally shot product photos is vital to your online store’s success. With a growing number of sellers competing for buyers’ attention, you need to nail first impressions, right from the first product photo. Showcasing products in high quality on your site's homepage is considered an eCommerce merchandising strategy  that can keep shoppers on your site longer and guide them toward a purchase. Fortunately, you don’t need to be a professional photographer to capture appealing images. In this guide, we’ll run through the basics of eCommerce photography and give you practical tips for capturing your products in the best light possible.  Ready to start selling? Test drive Wix’s online store builder .  The importance of eCommerce photography for your online store: key benefits  Think about the last few times you shopped online. You can likely remember a situation when you stumbled across a new brand and made a split-second decision about whether or not it was worth your time. How many of those decisions were based on the product photos?  The truth of the matter is, photos are probably the most attention-grabbing elements of any product page or ad that your eCommerce business  creates. (One study reports that a whopping 75% of online shoppers  rely on product photos to make purchasing decisions.) The quality of your images conveys the professionalism and credibility behind your brand while setting the right expectations around the fit, size, material, quality and/or ease of use of your product. Ultimately, strong product photography can serve to:  Increase sales Lower return rates or bracketing Improve brand image Cultivate trust and loyalty  8 types of eCommerce photography Your shot list could include many different shots (not all of which are listed here). However, you’ll want to familiarize yourself with eight of the most popular types of product photos among online sellers.  01. Packaging shots  Packaging shots (a.k.a. “packshots”) focus on the “outer garments” of your product. It may showcase the box that your product gets shipped in and/or the labels covering the product itself. Packshots can assure customers that your products will arrive to them safely.  Or, in the case of Muted Luxe , packaging shots can elevate the perceived value of your brand; they can demonstrate the care that your brand puts into every detail, from the packaging to the product itself.  Source: Muted Luxe Similarly, packshots can teach buyers how to identify authentic products from fake ones. Best for: Premium or fragile products to demonstrate the quality and protectiveness of your branded packaging.  02. 360-degree photography A 360-photo photo mimics the in-store shopping experience by allowing customers to view a product from every angle. They provide an extra layer of confidence, especially when it comes to high-end products (such as bags, jewelry and watches). 360 photos are large files, so make sure they aren’t dragging down your page speed.  Best for: High-end or customizable products that require a high degree of confidence or persuasion before purchasing.  03. Close-up shots Close-up shots (a.k.a. “detail” or “macro” shots) zoom into the finer details of your product. They highlight features that may be easily missed in a normal-sized photo. For instance, Jērome Studio  magnifies the careful stitching of its leather card holder, drawing attention to the craftsmanship. Source: Jērome Studio In another instance, close-up shots can set realistic expectations (e.g., if you sell second-hand goods and need to point out any blemishes).  Best for: Any type of product to show texture, quality and special features.  04. Scale shots Scale shots are meant to provide a frame of reference for size by placing your product next to another item. This type of eCommerce photography is often used when the size of an item is a deciding factor in its sale. For example, AliceBlue Florist  uses scale shots to illustrate the actual size of a “petite” bouquet in relation to the other sizes of bouquets it offers. Within the same shot, the store captures a human model for extra reference.  Source: AliceBlue Florist Best for: Products where size is often a deciding factor or easily confused without seeing in person.  05. Individual shots  As the name suggests, individual shots focus on just one product at a time. This is probably the most common way to photograph items that are sold online, as it leaves no room for confusion; the product that’s featured in the photo is the item that’s available for purchase. Many eCommerce sites will post individual shots of every variation of their product, i.e., if you sell a shirt in various patterns and colors, each variation will have its own shot. You can also create a sense of abundance and choice by displaying these separately on your category pages, as opposed to taking one photo of the full collection.  Best for: Any product, especially when shooting cover photos or banner images for your site.  06. Group shots Group shots are useful for showing multiple variations of a product in one frame. They can lead to larger purchases by promoting products as sets or demonstrating how multiple items can be used together. This type of eCommerce photography can be especially useful when capturing photos for hero images, social media or ads.  As an example, Lee Cooper  uses a group shot to showcase its denim collection in all of its glory, right at the top of its homepage.  Best for: Products that are sold as kits or collections.  07. Process shots Process shots give you a behind-the-scenes look at how you started your business  or how products are made. While they’re usually reserved for handmade items, process shots can foster a deeper connection with customers for any business type  by spotlighting the humans behind your brand or the care you put into products.   Take a page out of Danny D’s Mudshop ’s book. The site features multiple process shots to show exactly how this Los Angeles-based potter turns “mud into REALLY NICE ceramics.”  Source: Danny D Mudshot Best for: Handmade or luxury products.  08. Lifestyle shots Lifestyle images show your products in action and suggest how they can be used in real life. It helps customers visualize themselves using the product, or see the impact items can make on their lives. Vivi et Margot  does an exceptionally good job at using lifestyle shots to draw viewers in. In some instances, Vivi’s photos demonstrate how to use products, like in the example below. Other times, they pull buyers into warm kitchen scenes, where a home chef might be donning one of Vivi’s aprons while cooking up a meal.   Check out these photography portfolio examples  to see what works and what doesn’t. Source: Vivi et Margot Best for: Products that are used daily or require demonstration.  Traditional photography vs. computer-generated imagery in eCommerce: which should you use? Aside from the types of shots you could take, there are two popular ways to generate images:  Traditional photography: The good ol’ point-and-shoot method, requiring physical equipment, lights and human models. Computer-generated imagery (CGI): The “new age” method of using specialized tech to create photorealistic content, such as 3D models.  The two aren’t mutually exclusive. In fact, it’s very common to take a photograph and use computer graphics (a la tools like AI image editors) to add white backgrounds, swap out models and showcase every possible combination of products without exhausting human resources.  In general, CGI allows for greater creativity and consistency across product images. It’s an approach that IKEA has used for years  (chances are, you may have been one of many who were fooled by its coiffed catalog images, 75% of which were discovered to be “fake” 3D renderings). Today, the company continues to work with CGI and virtual influencers to pump out marketing materials quickly for its global audience.  But while CGI is on the rise (thanks to the proliferation of AI tools and virtual models), for most, relying entirely on CGI could pose risks as it relates to the accurate portrayal of your products.  Reserve CGI for things like: Lifestyle or creative shots , e.g., promotional photoshoots that would ordinarily require a hefty budget to hire human staff and travel. CGI lets you create any background or environment to match your brand aesthetic.   Complex or customizable products like furniture, tech or apparel with lots of variations. CGI allows you to create multiple photorealistic images featuring different variations without needing physical samples for each option. Pre-order or soon-to-come products , where CGI can help build anticipation before the real things hit the shelves. Just make sure that it’s clear that your product is still in production. Difficult-to-photograph items like fragile or intricate items with features that might be better highlighted digitally. 360-degree photos. CGI can generate these views quickly and efficiently. Factors that impact the cost of eCommerce photography  Before you get down to business, take some time to evaluate your budget and calculate how to get the best bang for your buck. The price of a photo shoot can vary widely depending on several factors, including: Your photographer's experience : If you choose to hire a professional, a seasoned professional will typically charge more than beginners. This may also be true if they specialize in a particular product photography niche. The number of products:  Generally, the more items that need photographing, the higher the cost in terms of resources, props and other required equipment. Complexity of shoots : Some products may require intricate setups or additional props, while others can be shot with minimal equipment and props.  Post-production editing:  Retouching and editing photos to perfection takes time and skill. You may need to afford specific software and/or hire a professional. Studio rental:  If you don't have an in-house studio, renting a space can be a significant expense. Equipment: You may want to invest in high-quality cameras, lenses and lighting equipment, which you can either purchase or rent. If you’re on a budget, a smartphone could suffice. Models:  If your products require human models, their fees will add to the shoot's cost. Location:  Shooting on location might involve travel expenses and location fees. Usage rights:  This comes into play if you plan to supplement your product photos with any stock images or graphics. You may need to pay a licensing fee to use these images for commercial purposes.  How to take eCommerce photos on your own   Ready to roll your sleeves up and get started? Below are six steps to creating an in-house studio, where you can comfortably snap shots of your products without draining your wallet. Note: this guide focuses on simple studio photography, and does not include instructions for photoshoots requiring models, new locations or additional props.  Find the right space and equipment for your studio Set up your shooting area Prepare your product Prepare your camera Take your shot (and heed eCommerce photography best practices) Touch up your photos   Add your product photos to your site 01. Find the right space and equipment for your studio First things first, you need to make sure that your space is set up properly. Between finding the right location to staging your products well, here are several things to bear in mind. Background  Find a space in your home or workspace that gets good natural light and is large enough to accommodate your products and any equipment you need while giving you extra space to work. Make sure the area has enough outlets where you can plug in any necessary equipment.  Lighting  Lighting is key to clear, high-quality photos. If natural light is limited, invest in proper lighting to ensure consistent photo quality. (Also, consider how natural lighting can shift during a session and whether extra lighting could still help.) At a minimum, you’ll want to outfit your studio with: One reliable light source (either natural or studio lighting) A diffuser (this can be as simple as a white bed sheet or white sheet of paper that you use to cover your windows to soften the light)  A white bounce board (e.g., white poster board or foam board for placing on the opposite side of your light source to bounce light back onto your product for even lighting)  A more complex studio setup may involve other equipment like light stands, lightboxes, light cones (which are especially useful for shooting highly reflective objects), speedlights or strobe lights.       Camera  Your camera setup can be as simple or as advanced as you need. The simplest, most budget-friendly way is to use a smartphone with a high-resolution camera. In addition to your phone, you’ll likely want to carry a tripod with a mobile grip that keeps your phone steady.  Alternatively, you could invest in a DSLR camera. These can be paired with various lenses, such as a macro lens for close-ups, that give you greater control over your image.  Backdrop As a general rule of thumb, use a pure white backdrop when shooting your product photos. A white backdrop will reflect light more evenly across your products, plus allow you to more easily adjust the background from your editing software. White-background images are also one of the most universally accepted types of product photos and are required by marketplaces like Amazon.  You can order a white sweep online or use white craft paper. If you’re in a pinch, you can shoot your product against a white wall or white flat sheet.  Table (small objects) When photographing small items, you’ll likely want to set up a table that can provide a stable shooting surface. Alternatively, you can use a chair or stool.  Backdrop stands (large objects) If you’re planning to photograph large items, like furniture, you may want to purchase stands that can hold your white backdrop in place. Alternatively, you can tape your backdrop to a wall.  02. Set up your shooting area  For small objects Arrange your table close to your window or other light source. It also helps to put your table against a wall or another sturdy surface that can hold your paper backdrop in place (alternatively, you can use white foam boards that can be propped up).  If you’re using a window, place your table at a 90-degree angle, so the light is hitting the side of your table for a softer effect. You can always adjust this placement later if you want to achieve a different look, such as a more dramatic effect created by harsh light.  Affix your white bed sheet (or other diffuse) to your window (or other light source). The goal here is to get as much light on your shooting surface while softening the light so there isn’t any glare or shadow. For this reason, you want to avoid direct sunlight on your table.  Lastly, arrange your white paper backdrop so that it covers the bottom and backside of your shooting area. Try to avoid any wrinkles or creases, and instead allow the paper to curve as it transitions from wall to tabletop. This will serve as the “stage” for your product, providing a seamless backdrop for your photos. For large objects Set up your stand-mounted sweep or tape your backdrop to a wall that’s adjacent to your main light source. Similar to above, you’ll want to soften your lighting and do what you can to avoid harsh shadows. Some photographers may choose to use overhead lighting instead of angled lighting for a more evenly distributed light. Or, you may find yourself needing at least two sources of light.  03. Prepare your product Once you’ve got your shooting area set up, get your products ready for their big debut. Start by collecting all the products you want to shoot, including samples of every variation you offer. Check for any blemishes, smudges or creases that need to be addressed before shooting. Pro tip: At this point, it’s helpful to create a shot list cataloging all the products you plan on photographing during your session. This can help you work more efficiently—giving you a clear list of products and photo arrangements to check off as you work.  As it regards placing your product in your shooting area, you may need extra time and a few test shots to position it exactly the way you want. For example, delicate items like jewelry may need to be displayed on a bust. Or, products with prominent labels and packaging may need to be facing a specific way. Similarly, if you’re selling bundled products or pairs of shoes, you may want to explore various ways to arrange your items.  04. Prepare your camera  It’s almost time to start clicking away. Before you do, take a moment to look at your camera’s settings.  If you’re using a smartphone, turn off the flash. Set your phone on a tripod to avoid any camera shake. Note that as you take photos, you’ll want to avoid using the zoom function—which will compromise photo quality—and instead move your phone physically closer to your item as needed.  If you’re using a professional camera, set your camera to a slow shutter speed and a high f-stop (like f/16) to get a greater depth of field (which, in turn, will keep most of the background in focus). Use as low of an ISO as possible (100 to 200) to avoid graininess, and set your camera to the highest image quality option (preferably RAW).  Play around with white balance on your camera. A preset balance may work just fine, or you may choose to set it manually.  05. Take your shot (and heed eCommerce photography best practices) There are numerous ways to compose your shot, and your technique will vary depending on your particular equipment, product and other factors.  Regardless of how you plan to arrange your shot, make sure to keep your lighting as consistent as possible throughout your shoot, using diffusers and white bounce boards as needed. As noted earlier, a diffuser will help to soften light while bounce boards will reflect light back onto your set to fill shadows. Another important note: turn off all other lights in your room, excluding your studio lights, to avoid discoloring.   Now, when you’re taking your photos, pay attention to these product photography tips :  Photograph your items from all angles. While you might start with the classic front shot of your item, you’ll want to test various angles to give your customer a 360-degree view of your product. Test profile shots, high-level angles, low angles and more that help your customers see all the details of your item. Think about how customers might pick up and examine your object in real life, and use this to guide your shots. Think about commonly asked questions. Consider the questions customers tend to have before purchasing a product like yours. Do they often ask about the texture of your item? If so, take a close-up of the fabric. Do they want to see the inside of your item? Devote several photos to just capturing the inner details.  Apply the rule of odds. The rule of odds taps into the idea that by displaying an odd number of objects in a photo, you can create a more interesting viewing experience. It’s theorized that an odd number creates tension in viewers’ minds, as opposed to an even number, which can feel predictable and easy to organize. An odd number of objects can simultaneously create more balance by drawing the eye to the item in the middle. Test your aperture. Though we advise starting with a large aperture and a greater depth of field, you may, in actuality, prefer a lower aperture. A low aperture and less depth of field means that the object closest to the camera will be in focus; the background objects will be blurrier. This may be good for lifestyle shots, where products are intentionally shot against a more dynamic background. Obey the rule of thirds. This time-tested technique describes a type of off-center composition. It starts with dividing your shot into a 3x3 grid, then placing your primary subject or points of interest along the lines and intersections. For example, Woodpecker Instruments  uses this approach in its hero image, where one of its handmade guitars is positioned along a vertical line. Background image source: Woodpecker Instruments 06. Touch up your photos  After snapping your shots, make sure they’re publish-ready.  If you use a website builder like Wix for your online store, you already have some built-in photo-editing tools that can help. From the Wix Photo Studio, you can crop photos, swap out backgrounds and make other adjustments—or access AI eCommerce  tools for erasing objects, enhancing your photos and more.  Create a Wix account  for free today.  Outside of Wix, you can use web tools like Canva. There are also mobile apps like Apple Photos or VSCO. Or, you can use more advanced software, such as Adobe Photoshop or Lightroom.  As you finetune your photos, remember these post-production tips: Avoid distorting your photos. Remember that, unlike the photos you might be posting to Instagram, your product photos are first and foremost meant to portray your products accurately. Make subtle adjustments rather than applying filters or other changes that distort the image. Correct any discoloring. If you notice that your lighting looks a little off in your images, try to balance out the colors at the editing stage so that they appear truer to reality. Be consistent. Think about where your photos will be displayed. Prioritize consistency in how you crop or retouch photos, especially among feature and thumbnail images. While promotional photos (e.g., photos for social media or ads) allow for more spunk and creativity, any photos for your product pages should focus on providing a smooth shopping experience.  Optimize your photos for faster loading. Raw image files tend to be large and bulky. It’s best to resize and export photos as smaller (yet crisp) files so you don’t end up weighing down your website performance . The good thing is, the best eCommerce platforms  like Wix will automatically resize your images for optimal quality and loading times so you don’t have to compress images by hand. Learn more: Ecommerce tools 07. Add your product photos to your site   Take your final photos and add them to your online store. As you do so, make sure to pay attention to these best practices:  Create a uniform look,  particularly on your category and product pages. Make sure your pages are easy on the eyes by committing to a certain style of photos. For example, you’ll notice that many eCommerce sites will use white-background photos as feature images to provide a clean, distraction-free experience. Provide multiple images . Each product page should include multiple shots of your product to help buyers make decisions with greater confidence. Think about the assortment of photos that help to address common questions that people have about your product. For instance, scale shots may clear up questions about sizing, while lifestyle shots may demonstrate the practicality of your product.   Enable photo zoom.  Allow customers to zoom in on images to see finer details. On Wix, you can enable visitors to open full-screen images in a pop-up window and/or zoom into photos using a magnifying glass. Alt text. Make sure to include alt text for every image, which is crucial for SEO and accessibility. Your alt text should be descriptive without being too lengthy. Explore these photography website templates and eCommerce templates to get started on your website. How to hire professional services Sometimes, a DIY approach to taking photos for your eCommerce site might be impractical, especially if you're dealing with a large volume of products or need images that require specialized photography skills.  This is when you should consider hiring a professional photographer. Professional photographers bring expertise and high-end equipment that can elevate your product images. They can also offer creative direction for lifestyle shots or provide models if needed. To find a professional service, start by searching for "eCommerce photography near me" or visit online platforms that connect businesses with freelance photographers. You can search channels like the Wix Marketplace , Thumbtack and ProductPhotography.com.  When working with professionals, communicate your brand vision clearly, provide examples of what you're looking for and discuss the project scope in detail.

A picture is worth a thousand words—but a great product photo can be worth even more to your bottom line. In this article, we’ll cover essential tips for taking the best product photos. Discover how to start an online store  that captures your brand in the best light. Get inspired by eCommerce website design ideas. Essential equipment for product photography A whopping 83% of surveyed consumers  in the U.S. say that product images are very influential to their purchase decisions, ranking images even higher than product reviews (75%). First thing’s first. To produce quality images, you need to have the right equipment on hand (no matter your type of business ). You don’t necessarily need to whip out a pricey DSLR camera to get started. A few basic equipment will do: A smartphone: The most recent generations of smartphones have excellent photography capabilities. Not only are they equipped with hardware that’ll allow for high-quality, detailed photographs, but newer phones have tons of features to help optimize your images. In order to maximize quality, spend some time getting to know your phone’s features, including manual controls. Alternatively, you can invest in a budget-friendly camera and lenses that help to capture your items in their full glory. A tripod: A tripod ensures your camera is absolutely level, and it can be set up at a precise height and angle so that all of your images are consistent. If you’re buying a tripod for your smartphone, you can spend between $20 and $60 for a decent one . Once you have your camera set up on a tripod, you can use a countdown timer or a remote (if you have one) to snap pictures without accidentally jostling anything. A light source: Lighting is another key element for successful product photos. While natural light works in some circumstances, this type of lighting can change over the course of a session, so it’s not always optimal for capturing pure product photos that require consistency and detail. While you can invest in professional-grade lighting and flashes, to get started, regular lamps can work. If glare and shadows are too harsh, soften light with a diffuser like a white flat sheet, paper, or white garbage bags. Just be sure that any DIY light diffusers are fire-safe. Another great option to create soft lighting: buy or create your own reflector . A sweep: A sweep is a clean, solid backdrop that removes any visual distractions from the background. It eliminates the line between the table and wall and prevents you from accidentally capturing any blemishes in the background that you didn’t notice with your naked eye. A sweep can be made  from a large roll of paper, a piece of posterboard, or a sheet of fabric. You can attach the top of your sweep to a purpose-built frame, the wall, the back of a chair, or the back of a lightbox. A light box (optional): Depending on the size of your products, you may want to place them in a light box (aka a light tent, macro photo studio, or light cube) to ensure they’re positioned optimally between light sources. Light boxes have built-in screens to diffuse light and reduce shadows. There are plenty of online tutorials about how to make low-cost tabletop light boxes, or you can buy one from a camera supply store. Mannequins, stands, or racks (optional): Each of these serve as still, standard props for helping you display items clearly. Use two-sided tape or dabs of glue to hold products in place as needed. Photo editing software: Software programs like Adobe Lightroom and Adobe Photoshop can help to sharpen your images even more. They   give you access to a wide range of effects, filters, and graphics capabilities. That said, you may not need the full spread of editing features for your work. Take advantages of other options—such as Wixel's photo editor —before splurging. Read also: How to start a business , eCommerce website examples How to take high-quality product photos: 10 expert tips Understand the big picture Create a shot list Master your lighting   Play with your angles Choose your background wisely Play with the composition Add accompanying text Be mindful of image file sizes Leverage user-generated content   Tap into other visual tools   01. Understand the big picture Knowing how to shoot a good photo and arming yourself with the necessary tools are essential preliminaries—but there’s another crucial step to take prior to snapping pictures: develop an overarching product photo strategy. Setting standards will help ensure quality and consistency, while thinking through all the potential uses for imagery avoids the need to double back and re-shoot items due to lack of planning. Especially if you hire models or photo production help, an efficiently-mapped schedule for a shoot based on strategic needs is essential to keep costs in control. Questions to address include: How will images embody my brand? There are many ways product photos can communicate your brand’s identity. Consider the feeling you want to evoke with each photo, and which color schemes, backgrounds, or props can help you get there. What are the must-haves for every photo? Your product category and your audience may dictate which types of photos are most important. For example, if you sell athletic shoes to dedicated runners, then you’ll likely want to take closeups of the soles and any removable orthotic insoles (as examples) that runners care about. Developing a consistent shot list for every product builds trust: shoppers know they can count on you to communicate vital information in each photo set. What image standards do I need to pay attention to? While creative expression of brand identity is a top priority, you also want your photos to be versatile enough that you don’t need completely different image sets for every channel and marketing opportunity. Think through how your photos will work on mobile, third-party marketplaces (which each have their own image requirements), and various mediums (e.g., print versus digital). 02. Create a shot list With the above considerations in mind, create a shot list. As the name suggests, this is a checklist of all the individual photos you want to take—complete with details on the various angles, arrangement, and settings you want to shoot. Be specific about the intent behind each photo. For example, if you’re photographing handmade pottery, indicate that certain shots are meant to showcase the craftsmanship in the handle of your clay teapot. Consider also the various types of photos you can take: Studio shot: These are the shots that are most often used as the cover photo of an item. They keep the focus squarely on your product. As an example, Sticky Lemon  clearly displays its products against a bare, solid colored background. Lifestyle shot : These show products in real-life settings. As opposed to focusing on product details, these images let customers imagine themselves enjoying the product. They can also help customers gauge the size, fit, and use of the product. This is how Sticky Lemon uses lifestyle shots to show the same product as above in use. Close-up shot: Macro photography  is a technique that captures beautifully detailed close-ups of your product by allowing your lens to focus on objects that are very close to the lens. It’s great for highlighting intricate products. In the example below, Lionheart  shows a crisp closeup of the diamonds on a ring. Group shot: Showcase multiple complementary items. Group photos can be used to show different size options for a single item, or the full assortment of items included in a product kit or collection. COTA Skin  uses an attractive group shot to generate interest in its skincare bundle. Demonstrative shot: Similar to a lifestyle photo, demonstrative shots show your product in use. However, these are specifically meant to show how to properly use our item. For example, Ultasmile  provides step-by-step instructions on how to apply their whitening strips, complete with photos. 03. Master your lighting No amount of fancy equipment can salvage your images if they’re shot in poor lighting. So, take the time to set up the right shooting area. This can either be a room that has lots of windows, or one spot of your workspace where you can control the lighting easily. Note that there are two main types of lighting that you can use: Soft lighting: Soft lighting creates a delicate, halo-like effect that illuminates the object from all angles. This method will shine light on all the details of the product and eliminate any harsh shadows that can obscure details and edges of the product. This is especially important when photographing three dimensional objects. Hard lighting: Hard lighting adds more contrast between the light and the shadows. In hard light, shadows have harder edges and greater definition. This method is great for adding drama to your photograph and in certain instances can be useful for taking active product photos. Soft lighting is the more commonly used type of product photography lighting. This, as mentioned earlier can be achieved through DIY diffusers, reflectors, or a light box. If you’re using natural lighting, place your product close to the window for softer lighting. Turn off all artificial lighting within your room to avoid competing shadows and coloring. 04. Play with your angles When it comes to photographing your products, getting just the right angle may have huge implications on how the item will be perceived by the shopper. You’ll additionally want to show your products at various angles to compensate for the fact that shoppers can’t observe your physical products themselves. Double Oak Tack , which sells high-end used saddles, takes care to show their saddles at every angle: front, side, back, birds-eye, wide, and close up. 05. Choose your background wisely It goes without saying that you want to pick a background that enhances—and doesn’t detract from—the product itself.   A safe bet is to capture your photos against a clean, white background. But some products pop out more against a dark background or help to enhance your branding.   If your brand is playful, you may opt to use plenty of bright colors. If you’re going for retro glamor, you may choose black and white or sepia tones instead.   The color of your background can evoke various emotions, tying into the principles of color psychology , so try to think about your target audience too. The right background has the power to make your products look expensive—while the wrong one can make them look tacky. Alternatively, some photos will shine against a background that’s more dynamic. For example, Bimber Distillery  showcases its whiskey in front of oak barrels. This warms up the overall photo—but since the background is blurred and darkened, the eye still gravitates towards the product first. 06. Play with the composition Composition is the placement or arrangement of visual elements in such a way that they complement each other. If you are photographing multiple items together, rearrange them as many times as you can to find the best fit. Sometimes within this process, you might realize that it would be better to photograph your items separately, or vice versa. Consider using props or decorative materials to enhance product qualities or even brand values. Green plants can liven up your food product photo and make your item feel fresh. Or, if you sell sustainably-made soaps, displaying your products with plants in the background on a wood soap dish can show how your brand is aligned with the natural world. If you’re selling products that are small or won’t stand up, use your props to support the product. For example, place a pair of earrings on a jewelry hook, or place a box behind books to keep them standing up. While you can try to minimize the impact this has on your look, you can also lean into it and let the stand add an element of excitement to your product photos. 07. Add accompanying text Once you have your images, you can now safely upload them to your online store. Adding an interesting product description is just as important as the image itself. While it might seem obvious to you, describing your product down to the dimensions, material, and weight is crucial in the purchasing process of your shoppers. Adding text can also help reduce returns and complaints. Keep your text short and to the point. Don’t overcrowd your product pages with unnecessary information that will draw away from the product. If you need some inspiration, look to big companies with a similar look and feel to your store and see how they lay out their product page. Don’t forget to add alt text to all your images. Since Google can’t actually see what your image is all about, you need to explain what the image is by adding alt text. This should be a 2-3 word description of the product. It’s a good idea to use optimized SEO-focused keywords when writing your alt text so that your site will show up on search engines. 08. Be mindful of image file sizes The load speed of your product pages is crucial for both the user experience and eCommerce SEO . And one of the common culprits of slow load times are large file sizes. For this reason, you’ll want to resize your images prior to uploading them on your site. It’s possible that the max width of images on your site is 800 px, but all of your images are twice that size. Try reducing your image to fit the width of your screen (or in developer speak, your “image container” size). You can find what that width is by right clicking on any product image of your site, clicking “Inspect,” and viewing dimensions in the “Styles” panel. Use your editing software, an image resizer or tools like Wix’s built-in image editor. Compressing your images can further help to crunch the file size down. Use free tools like TinyJPG , which aims to reduce your file size without sacrificing quality. 09. Leverage user-generated content Customers want to see themselves represented by the brands they buy, and increasingly, that means selecting models that reflect diverse audiences. Better yet, consider how you can incorporate user-generated content (UGC) on your site, not just on social media. Not only will your products be showcased in a variety of real-life settings, but you’ll demonstrate your commitment to prioritizing customers’ happiness. If those reasons aren’t enough, 80% of surveyed consumers  say that they use UGC to make purchase decisions—suggesting that UGC is 6.6x more impactful than branded content. In the example below, TripleRComposites  draws attention to a customer’s Instagram handle, rewarding the customer with free promotion while showing their automotive styling parts in action. 10. Tap into other visual tools Still photos have their advantages: they’re easy for shoppers to use and don’t need a lot of internet bandwidth. But as new visual tools emerge, your photo strategy should adapt and complement new offerings. Videos, for one, allow you to incorporate sound and motion into the online shopping experience. From how-to demonstrations to livestream shopping events, videos can help to further convert more shoppers and appeal to buyers with various preferences. Capture both video and photos during catalog shoots, and grab visuals that can be repurposed for multiple channels. Consider also emerging tech like augmented reality. More than 100 million consumers are already shopping with AR, according to Snapchat , which reports 94% higher conversion rates from AR-driven shopping experiences. Platforms like Wix eCommerce support 360-degree photos, which can help you tap into this trend. Discover other eCommerce tech trends that are reshaping the industry. Check out these photography portfolio examples  to see what works and what doesn’t. Craft a photo strategy that clicks Ecommerce (see our guide on what is eCommerce ) product photos have a significant impact on consumers’ purchase decisions, but they don’t need to put a significant dent in your budget. With a careful strategy and a few key equipment purchases, you can build a library of effective photos that convey key product information, build brand identity and earn sales.

Turn your ideas into a website you love with Wix →   Learning how to make an interior design portfolio is your first step toward building a compelling online showcase of your work, where your aesthetic, process and personality shine before you even get on a call with a client. Whether you’re pitching luxury clients, collaborating with architects or applying for design firms, your portfolio is your strongest pitch. And today, it’s easier than ever to build one yourself—no design degree in code required. All you need is a portfolio builder  that works with your workflow or with the help of an AI website builder . In this guide, we’ll walk you through how to make a portfolio  that’s uniquely you—from layout to launch. Building a portfolio for your interior design business should be easy and exciting. With Wix's portfolio maker, you can customize and launch a professional website in minutes, no coding needed. Wix is all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. Why every interior designer needs a portfolio  Sure, social platforms are great for quick snapshots but if you want to turn views into serious opportunities, you need more than an Instagram grid. A professional portfolio gives your interior design brand a permanent home. It’s where potential clients or employers can explore your full scope of work, understand your design philosophy and contact you when they're ready to move forward. Think of your portfolio as your digital studio: curated, detailed and built to convert curiosity into bookings. Here’s what portfolio websites can do for your interior design business: Present your best projects in one place. Communicate your unique design point of view. Share testimonials and proof of your results. Make it easy for people to reach out or book a consultation. Help you grow your reach through blog content or SEO. If you’re figuring out how to make an interior design website  or wondering how to start an interior design business , a portfolio is the first serious step in turning your passion into a brand. "As a creator or entrepreneur, you’re often wearing multiple hats. You’re designing the website and optimizing for SEO. This means you need a website builder that makes it easy and intuitive for you to do all those things on the same platform while still delivering results as if you were working with experts in those fields." - Esin D. Habif, product marketing lead at Wix How to make an interior design portfolio in 8 steps Ready to build a portfolio that does your work justice? Here’s how to make an interior design portfolio that’s both beautiful and strategic: Choose the right portfolio builder for you Find a template that matches your style Create essential pages Add high-quality visuals Write compelling project descriptions  Add a blog (optional but powerful) Optimize for SEO  Launch and promote your interior design portfolio 01. Choose the right portfolio builder for you Before you get started with designing or uploading your content, you’ll need to choose the right builder to create your portfolio. A reliable portfolio website maker can help you bring your vision to life while handling the behind-the-scenes work, so you can focus on what you do best: designing spaces that inspire. Here’s how to pick the perfect website builder for your interior design website : Claim a custom domain name : Look for a platform that lets you secure a custom domain that reflects your brand. This will be your permanent online address and is essential for building credibility with potential clients. Opt for platforms with built-in web hosting: Choose a website builder like Wix, that includes free website hosting . This not only simplifies the setup process but saves you from hunting down a separate hosting service. Look for platforms with strong uptime  guarantees so your portfolio is always accessible—even during surges in traffic. Prioritize website security : Your portfolio should be as secure as the homes or offices you design. SSL certificates, privacy settings and secure payment gateways  (if you’re offering paid consultations or downloadable resources) should come as standard. Focus on creative freedom: Pick a portfolio builder that offers intuitive tools and creative flexibility. You’ll want to fine-tune your layout, colors and fonts to reflect your unique design style without needing to learn complicated coding. Take the first step towards building your dream website. Try a  domain name generator and perform a domain name search  to secure your perfect web address. Learn more about domains and hosting: What is website hosting? How to host a website What is a domain? What are custom domains? How to register a domain 02. Find a template that matches your style Your website's design is your first opportunity to make an impression—so opt for visuals that echo your interior design style and vision. This is where free website templates come into play. If you're unfamiliar, a template is a pre-designed layout you can personalize to match your brand, saving you the hassle of starting from scratch (learn more about how to choose a website template ). The right design website templates should make it effortless to add your content, from your logo ( create a logo for your business) and project images to service offerings and testimonials. Look for layouts that showcase your portfolio prominently, with clean visuals, intuitive website navigation and features like galleries to highlight your work. Many interior design website templates include sections for your bio, services, contact forms and even blogs to share your expertise. Whether you're a solo designer or part of a collaborative studio, there's a template out there that can bring your vision online and grow with your business. Pro tip: Learn how to make your website mobile-friendly so it looks stunning on any device. Many potential clients may discover your portfolio from their phones, especially after seeing your work on social media or through word-of-mouth referrals. Explore free interior design website templates: Interior designer website template Interior design company website template Interior designer (soft) website template Interior designer (spacious) website template Home styling website template Interior designer (minimalist) website template Interior design (bold) website template Corporate interior design studio website template 03. Create essential portfolio pages Once you’ve finalized your layout, it’s time to fill your site with content that informs, excites and inspires. A strong interior design portfolio isn’t just about aesthetics—it’s about structure. Knowing the essential parts of a website helps you create a solid foundation that potential clients can easily explore. Start with your homepage. Think of it as your studio’s front door. It should introduce your design philosophy, feature a standout project and guide visitors toward their next step, like viewing your portfolio, booking a consultation or exploring your services. From there, add must-have pages that showcase your expertise: About Us page  to share your design story, values and approach. Include a friendly photo or team introductions for a personal touch. Contact page  with a form to book consultations, ask questions or get in touch directly. Testimonials page showcasing feedback from happy clients to build trust and credibility. Create a blog or project updates page if you want to share design insights, tips or behind-the-scenes glimpses of your latest work. These pages form the backbone of a multi-page portfolio site, giving you space to grow and present your work in detail. If simplicity is your goal, a one page website layout can work, but as your portfolio expands, you’ll likely appreciate the flexibility of multiple pages. And don’t worry if web design  isn’t your forte. Many of the best website builders  include everything to help you customize everything, from fonts and colors to layouts, while staying in line with modern design standards. With the right structure and content, your portfolio will feel polished, purposeful and easy to explore. 04. Add high-quality visuals Great photography is non-negotiable when it comes to your interior design portfolio. Learn how to choose images for your website  to reflect the quality and attention to detail you bring to every project.  Use clean, high-resolution website images that capture the essence of your designs—think wide shots that show the full scope of a space, close-ups that highlight textures and finishes and before-and-after comparisons that demonstrate your transformation skills. The goal is to immerse potential clients in your work, so they can picture what it would be like to collaborate with you. Check out these photography portfolio examples  to see what works and what doesn’t. 05. Write compelling project descriptions Beautiful images may draw visitors in but it’s the story behind each project that helps them connect with your work. Use your portfolio to walk people through the design journey: What was the client’s vision or challenge? What constraints—like budget, space or function—did you have to work with? How did you approach the design and what solutions did you implement to bring the space to life? Your  website content  helps add personality to your portfolio and position you as a thoughtful problem-solver, not just a stylist. Compelling copy also plays a key role in search engine optimization (SEO). When you write detailed yet natural descriptions, you can incorporate keywords your ideal clients are searching for—like “open-concept kitchen remodel” or “modern Scandinavian home office.” This helps your work get discovered through search engines, increasing traffic to your site.  Aim for 2–3 sentences per project to start. Keep the language clear, engaging and client-focused to turn passive browsing into serious interest. 06. Add am interior design blog (optional but powerful) Think blogging is just for writers? Not at all. Learning  how to start a blog  is a fantastic way to tell your design story, connect with potential clients and boost your visibility in search engines. Whether you’re sharing your design process or showcasing a recent project, a blog provides more reasons for visitors to return to your site. If you’re wondering what a blog is , it’s a regularly updated section of your site where you post articles, ideas or insights. Even if you’re new to writing, creating a blog is easier than ever thanks to user-friendly tools and pre-designed blog templates . Learn how to start an interior design blog  with simple posts, such as project breakdowns, styling tips, seasonal decor ideas or behind-the-scenes looks at your latest work. You can also explore blog examples  to see how they engage readers and share their expertise. Not sure how to begin? Most portfolio builders now include blogging features that make getting started a breeze. Choose one of the best blogging tools , write your first post and hit publish with ease. Once your blog is live, try growing it with strategies like sharing posts on social media or optimizing them for search engines. Consistent blogging not only keeps your site fresh but can also help attract more traffic over time. For interior designers, that means more inquiries, more client connections and greater opportunities to showcase your style. "Is blogging still relevant? Yes! It's crucial for building your brand's voice and community, and it allows you to expand your reach to relevant audiences who might otherwise not know you exist." - Judit Ruiz Ricart, strategic project manager at Wix Check out the latest  blogging statistics  to learn how to use blogging to your advantage.  07. Optimize your portfolio for SEO  Getting your portfolio live is one step but ensuring potential clients can find you online is another. That’s where SEO comes in. Using the right SEO features  helps your site appear on Google when people search for your name, your design services or even “interior designers near me.” To start, choose the best website builder for SEO that offers tools like customizable meta tags, clean  URLs , image alt text and SEO-friendly website designs . These features ensure search engines can better understand and rank your pages. Don’t stop with the homepage. If your site includes a blog, focus on  blog SEO  by creating descriptive titles, using relevant keywords naturally and linking between your posts and important pages on your site, like your portfolio or contact page. SEO doesn’t need to feel overwhelming. Think of it as another way to make sure people searching for interior designers like you can find your work. A little effort here can help grow your client base and ensure steady business over time. "Focus on creating a name that reflects your brand identity and resonates with your target audience. Additionally, conducting thorough keyword research can help you identify relevant terms to incorporate into your business name or domain, without sacrificing originality." - Adi Avraham, SEO growth specialist at Wix For more tips, strategies and expert guidance, check out the Wix SEO Hub , your go-to resource for building a site that ranks. 08. Launch and promote your interior design portfolio  Your site is ready, your content is polished and your design reflects your unique style. Now comes the exciting part— launching your website and sharing it with the world. Before you hit that “publish” button, take a moment to run through a quick website launch checklist  to make sure everything is on point. Test all links, try out your contact forms, preview on mobile devices and ensure your images and graphics load beautifully. First impressions are everything, especially when potential clients visit your site for the first time. Once your site is live, it’s time to focus on visibility. Wondering how to promote your website ? Start with the people who already love your work. Share your portfolio link on social media, add it to your bios and attach it to your email signature. Build a client email list so you can send out updates about your latest designs, blog posts or completed projects. Email marketing  remains one of the most effective ways to bring people back to your site regularly. On a budget? No problem. There are plenty of ways to  advertise your website for free . Submit it to local business directories or interior design listings, collaborate with fellow designers or industry professionals or create blog posts that draw in traffic through search engines. These simple, grassroots strategies can help get your site the attention it deserves. Launching your website is just the beginning of your online success. Keep it fresh by updating your portfolio, adding new case studies and optimizing it based on what resonates with your visitors. The more energy you put into your website, the more it will help you grow your brand and bring in dream projects. Interior design portfolio examples built on Wix Need a little inspiration? Here’s a look at beautifully crafted  interior design portfolio examples made with Wix, from solo designers just starting out to full-service studios with years of experience.  These examples show how flexible the platform is when it comes to expressing your unique design voice—and how strategic a well-built portfolio can be when you’re figuring out how to create an interior design business  that stands out online.  Whether you're focused on residential spaces, commercial projects or a niche style, these portfolios demonstrate how to bring your brand and aesthetic to life through smart layout, strong visuals and thoughtful storytelling.   "The most important thing before building a website is good research. Know what you want to do and collect good inspirations that will contribute to your design." - Anna Suntsov, blog and social design team lead at Wix 01. Color Drunk Designs Atlanta-based Color Drunk Designs  offers a vibrant and energetic portfolio that lives up to its name. The website is a masterclass in bold color usage, featuring high-resolution images that showcase the owner’s fearless approach to design. The "Portfolio" section is well-organized, allowing visitors to explore various projects with ease. Additionally, the "Press" page highlights feature in notable publications like House Beautiful and Southern Living, adding credibility and showcasing the firm's industry recognition. 02. Ariella Horowitz Design Group Ariella Horowitz Design Group ’s presents a sophisticated and versatile portfolio that caters to a wide range of design aesthetics. The website, built on Wix, features a clean and intuitive layout, making it easy for visitors to navigate through the "Portfolio," "About Us" and "Contact" sections. Ariella's design philosophy emphasizes customization and attention to detail, which is evident in the diverse range of projects showcased. The inclusion of both interior and exterior designs demonstrates the firm's comprehensive approach to creating cohesive living spaces. 03. Lindsey Brooke Design Lindsey Brooke Design 's website exudes warmth and approachability, reflecting the firm's focus on creating thoughtful and elevated family homes. The "Portfolio" section is rich with high-quality images that highlight the firm's attention to detail and commitment to functionality. Beyond showcasing projects, the website offers insights into the firm's design process, consulting services and even features a curated shop, providing a holistic view of the brand's offerings. This comprehensive approach not only showcases Lindsey's design expertise but also positions the firm as a lifestyle brand. 04. SOIA Design SOIA Design 's website presents a modern and eclectic portfolio that reflects the firm's commitment to creating sophisticated and inviting spaces. The "About" section provides insight into the firm's 12 years of experience and dedication to professionalism. While specific project images are not detailed in the provided information, the firm's emphasis on natural textures, custom furnishings and elegant decor suggests a portfolio rich in thoughtful design elements. The website's clean layout and emphasis on the firm's design philosophy make it a compelling example for designers aiming to convey both style and substance. 05. 22 Interiors 22 Interiors  offers a polished and comprehensive portfolio that spans residential, commercial, hospitality and retail projects. The website's "The Work" section is meticulously organized, allowing visitors to explore various project types with ease. Client testimonials featured throughout the site add a personal touch and reinforce the firm's reputation for creativity, professionalism and attention to detail. The inclusion of a "Musings" blog section provides additional value, offering insights into design trends and the firm's creative process. This multifaceted approach positions 22 Interiors as a thought leader in the interior design industry. The websites featured here were built with Wix and show what’s possible with real, DIY designs. They represent functional, effective and thoughtfully crafted options that help people run their businesses. How to make an interior design portfolio FAQ How do I make an interior design portfolio with no experience? Start with concept projects. Design mock spaces for fictional clients or reimagine existing spaces. Focus on showcasing your creativity and problem-solving skills. Can I use AI to make an interior design portfolio? Yes. With an AI website builder, you can generate a personalized site layout, copy suggestions and design structure in minutes—great if you're not sure where to start. What should I include in an interior design portfolio? Your best projects, an about page, services, contact info and high-quality imagery. Add client testimonials and a blog for bonus points. Do I need a website to start an interior design business? Absolutely. If you're wondering how to start an interior design business, a website is essential for visibility, trust and lead generation. It acts as your digital HQ.

A portfolio is a curated collection of work samples, projects and accomplishments that showcases your skills and expertise as a professional, student or artist. Unlike a resume that lists qualifications, a portfolio website provides tangible evidence of your abilities through actual work samples. Thanks to free website builders , creating a portfolio online is easier than ever. A portfolio has multiple purposes because it: Demonstrates your competence and skill level Showcases your unique personal and professional style and approach Documents your professional growth over time Provides concrete examples for job interviews or client pitches Establishes strong credibility in your field or specific profession With Wix’s portfolio builder , you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable website templates  and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. Get inspired by these best portfolio websites . What are the different types of portfolios? Creative portfolios Used by designers, artists, photographers, writers. For example , Olya Black’s  web design portfolio excels in its simplicity. Designers portfolios should include high-quality images showing their final work, process sketches and development stages, detailed project briefs and client constraints, before and after comparisons where possible. In this example, Jessie’s art portfolio  is full of flair. Be inspired by these art portfolio examples. We love how Vanessa Mckeown uses her photography and art portfolio to show off her colorful work and to sell it. Check out these photography portfolio examples  to see what works and what doesn’t. Be inspired by these writing portfolio examples See how Sam Carlson takes his writing portfolio a step further by putting his client work front and center. Writers portfolios should focus on showing a variety of content types and formats, a range of voice, tone and style samples, as well as published pieces with contextual information plus results and performance metrics when available. Technical portfolios Used by developers, engineers, architects. Software engineering portfolios Architecture portfolio examples Explore how Gage Home Designs  nails the essentials of a strong architecture portfolio website, especially when it comes to building trust and showing off their work. Developers portfolios should be made up of code samples with explanation, project repositories with documentation, technical challenges and solution approaches plus deployment examples and functional outcomes. Professional portfolios Used by business professionals, marketers, consultants. See how Mega Green Solutions ’ portfolio effectively demonstrates a personal touch while maintaining a professional feel. Business professionals can use their portfolio to include case studies with measurable results, strategy documents and implementation examples, plus leadership initiatives taken and project management experience. Explore how Web design agency Lets One works closely with businesses to create an integrated marketing strategy that involves website creation, branding and social media. Be inspired by these marketing portfolio examples. Academic portfolios Used in educational settings to demonstrate learning, for example homeschool portfolios.   The Eclectic Homeschool's portfolio is bursting with personality and creativity. Be inspired by how Sunflower Scaffolds ’ teaching portfolio embraces a bold, expressive color scheme . Investment portfolios Used for collections of financial assets managed for specific objectives Create your portfolio based on your industry: Video portfolio website Photography portfolio website Music portfolio website Model portfolio website Interior design portfolio website Illustration portfolio website Art portfolio website Architecture portfolio website Portfolio types by format Physical portfolios: Tangible collections in folders, binders, or presentation cases Digital portfolios: Online presentations via dedicated websites, PDFs or platforms Portfolio types by purpose Resume portfolios: Create by job seekers, often to complement not replace a resume. Learn more about how to make a portfolio for a job. Client portfolios : Designed to win client business or a specific project. Growth portfolios : Documenting professional development over time. PR portfolios: Made to showcase publicist examples and real-world results to attract clients. Learn more about how to make a PR portfolio . What are the essential components of a portfolio? While contents vary by field, effective portfolios typically include: Carefully curated work samples to show the range and quality of your work. Case studies that show specific projects of yours from concept to completion. Documentation of your process with insights into your methodology and approach. Context setting, including explanations of challenges, solutions and outcomes throughout each project. Relevant technical information about tools, technologies or techniques used. A professional biography with a brief introduction highlighting your background and expertise. Testimonials and results centered around client feedback or measurable outcomes of your work. How to make a portfolio that wows Choose from one of the best portfolio website builders like Wix Select the right portfolio template for your industry and portfolio type Resume portfolio templates Personal portfolio templates Curate your work and case studies Structure your portfolio with clear navigation, page hierarchy and a consistent presentation format and design. Learn more: How to make a portfolio How much does a portfolio cost? What is a portfolio and how can it help you grow? Acts as a dynamic showcase of your work: Its easily accessible to anyone with the URL link, regardless of their location in the world or time zone. People respond more positively the more accessible an asset it and it opens your work up to a global audience. Sharing your portfolio is as simple as sending a link, making it an efficient way to network and apply for new opportunities. Its a visual proof of your skills: Whether you use images, videos or audio to to visually show your capabilities, they're bound to be more engaging and impactful than a traditional one dimensional typed resume. Visibility boosting: A digital portfolio boosts your visibility, makes it easier for potential employers and clients to discover your work. Its super easy and fast to update: It allows for quick and easy updates, ensuring your portfolio always features your most recent and impressive projects. You tailor the content: You have the ability to customize your portfolio to highlight the skills and experiences most relevant to specific opportunities. Reinforce your personal branding : It serves as a strong tool for personal branding, allowing you to express your professional style and stand out from the competition. Get started with Wix’s AI portfolio generator .

Ready to showcase your best work? Start building your portfolio → Want to learn how to create a modeling portfolio ? You’re in the right place. This guide will walk you through exactly how to create a modeling portfolio website , from choosing the right look to featuring your best photos. Let’s start with some great news: you don’t need to spend a fortune to set up a modeling portfolio website. Even if you’ve never learned how to create a website before, you can figure out how to make a portfolio yourself using a website builder like Wix. Wix’s tools and guidance to set up an eye-catching online presence that will boost your modeling career. Explore these modeling portfolio examples  for inspiration. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio in just a few clicks. Customizable templates and intuitive tools make it easy to showcase your work with confidence, leaving a lasting impression on every visitor. TL;DR: How to create a modeling portfolio Ready to build your modeling portfolio? Here's how to make it happen. Pick your modeling niche—commercial, runway or something totally you. Set up a pro photoshoot for eye-catching headshots, full-body shots and lifestyle pics that show your range. Choose your top 10–20 photos and keep the edits natural. Put together both a printed portfolio and a sleek website to show off your work. Don’t forget your contact info and pro measurements so agencies and clients can reach out with the next big opportunity. Feature of a modeling portfolio Why it matters High-quality photos Sharp well-lit images highlight your talent and professionalism. Versatile looks and poses Shows your ability to adapt to different modeling styles. Clean headshots and full-body shots Gives a clear view of your face, proportions and presence. Easy-to-navigate layout Lets viewers explore your portfolio effortlessly. Up-to-date work Demonstrates your current skills and keeps your portfolio relevant. What is a modeling portfolio? A modeling portfolio, also known as a modeling book or comp card, is a collection of professionally-shot photographs that showcase a model's appearance, skills and versatility. It serves as a visual resume presented to potential clients, such as photographers, agencies and brands, to demonstrate the model's capabilities and suitability for various modeling jobs. Be inspired by these portfolio examples . How to create a modeling portfolio in 11 steps Decide on your modeling type Arrange a professional photoshoot Show your versatility Choose the ultimate template Present your best shots Include high-quality images Use diverse media Share all the vital information Add a contact section Stay social Get personal with a blog 01. Decide on your modeling type Before you get started on your modeling portfolio, dedicate some time for a bit of soul searching. Pinpointing your modeling type will help you narrow down and focus your portfolio, so that potential clients will be able to easily identify your area of expertise and assess whether you could be the right fit for the job. If you’re an experienced model, the chances are that you’re already rooted in a specific niche of modeling. For aspiring models, consider which area within modeling you’re interested in and best suited for. Look into each modeling type and its set of requirements. For example, while commercial models tend to vary in height, size and age, promotional models working at trade shows and other events are normally required to be friendly and approachable. Is your portfolio going to be clothing and fashion based? Or more focused on make-up work? Learn more: How to make a fashion portfolio How to make an acting portfolio Common portfolio mistakes 02. Arrange a professional photoshoot Your photos are the stars of the show on your modeling portfolio. Make sure to truly show off your skills by investing enough time and effort into a professional photoshoot. If your portfolio is going to act as your modeling resume, you'll need to make sure your photographs reflect your talent and experience. The first step in planning a successful photoshoot is choosing the right photographer. This is best done through recommendations or browsing through photography portfolios online. Ideally, the photographer you hire will be experienced in the field. However, if you’re on a tight budget, you can look for a student or a photographer who’s just starting out in the industry. Once you’ve found your photographer and arranged a time, make sure to come prepared on the actual day of the photoshoot. This means everything from choosing the right outfits, to practicing your poses and getting your hair and makeup done - preferably by a professional. Remember to sync with your photographer and prepare a shot list beforehand. This will help everything run as smoothly as possible on the day. 03. Show your versatility While it’s best to be associated with a particular modeling type, when it comes to style and shooting angles, try to present your full range of abilities. Whether you're more Karlie Kloss or Ashley Graham, don't forget to show it off. Potential employers, scouts, talent agents and modeling agencies want to see versatility and flexibility in models. This is especially true if you’re just starting out and don’t yet have a strong signature style. Demonstrate to prospective employers that you are capable of working in different types of productions by including a mix of images in your online modeling portfolio. This means photos that vary in style and artistic vision, as well as shots that show off different angles and takes on your features. 04. Choose the ultimate template Now that you’ve done your photoshoot, it’s time to pick the website template that best suits your needs, style and personality. When considering your options, go for a portfolio template over a personal web page, that will help you shine and give you the website layout you need to share your complete body of work. Once you’ve chosen your ideal template, you’ll be able to fully customize every detail, from the images you upload, to the gallery style and written content. By selecting one of Wix’s professional website templates , you can rest assured that the final result will be pixel-perfect, whether or not you’re a web design pro. 05. Present your best shots After completing a photoshoot or project, you’ll probably have a huge collection of images to sort through. For a truly professional portfolio , it’s crucial that you only include the work you’re proudest of. A handful of successful photos is better than a never-ending scroll of mediocre ones. Around 10 to 20 images should be enough. Remember that oftentimes, people who browse your portfolio won’t have the time or patience to look through your entire gallery. Prepare yourself for that by giving prominence to your best shots or to the most prestigious projects you’ve worked on. In particular, pay attention to the first few images that viewers see the moment they land on your website. Create a striking homepage design that includes a range of eye-catching photos of yourself, in order to demonstrate your skills and versatility from the get-go. When selecting your best shots, keep in mind that there are a few basic types of photos that you should include in your portfolio: headshots with and without you smiling, mid-shots and full-body shots, possibly in different outfits and locations. If you’re just starting out and aren’t ready to invest in professional photography, you can still build a strong portfolio by acquiring photos ethically and safely. Consider arranging “Trade for Print” (TFP) shoots, where you and the photographer exchange services for images. You can also network with aspiring photographers, stylists and makeup artists through platforms or dedicated Facebook groups. When collaborating with new creatives, especially in TFP arrangements, always prioritize your safety by planning shoots in public locations or bringing a friend along. 06. Include high-quality images This point is vital in making sure your modeling portfolio is impressive and effective. Compromising the quality of the images will make you appear unprofessional, and you also run the risk of putting your greatest assets as a model at risk of being overlooked. Don’t let pixelated images come between you and your career. On top of choosing only the sharpest visuals, use a professional gallery to ensure your images look their very best. The Wix Pro Gallery will automatically optimize your images, so you won’t have to worry about the technical side of things. It will also enable you to customize your gallery layout, add smooth hover effects and choose which shots to emphasize. 07. Use diverse media Still photos will clearly play the definitive role in your modeling portfolio, but why not keep things interesting by adding different types of media? Show off your full range of capabilities by adding any videos and commercials that you’ve worked on. These can help reveal aspects of your professional demeanor that static images may not. You can either embed videos directly onto your site or upload videos from external sources like YouTube and Facebook. If you’d like to create a short video yourself, check out Wix’s video maker to put together a few images and video clips that will entice your audience and add a dynamic touch to your modeling portfolio. 08. Share all the vital information Whether or not you choose to write a resume and upload it to your model portfolio, bear in mind that there are a few essential details that potential employers will be looking out for. Models are usually expected to share information like age, height and other body measurements, as well as hair and eye color. You may choose to include additional features that are unique and appealing about you (tattoos, acrobatic skills, birthmarks, or anything else that might make a photoshoot more interesting). 09. Add a contact section What’s the use of creating a modeling portfolio if people can’t get in touch? Make sure that prospective employers or clients can easily reach out to you. Your contact information can appear as a separate page, in your website footer or as a section within another page, such as your About page. Either way, make sure it stands out and can be found intuitively. When creating a contact page, include basic details, like your name, business email address and phone number. You can also add a live chat widget so that visitors can contact you easily and get an instant response. Another option is to create a contact form , enabling people to reach out directly on your site. Wix user Hanis Firuz's online modeling portfolio. 10. Stay social We recommend that you connect your social media profiles to your portfolio by adding a social bar to your website. This will offer viewers an additional channel through which to see your pictures. But more importantly, your social pics reveal another side of who you are, by providing a fuller picture of your personality and abilities. Use professional social accounts if you have them, but even personal accounts can work, as long as they don’t depict aspects of your life you’d rather not share with colleagues and employers. If you have an impressive Instagram account or are in the social media marketing game, you can also set up your Instagram feed to show directly on your model portfolio. 11. Get personal with a blog Creating a blog is a great way to inject some personality and added value to your online modeling portfolio. It offers you a place in which to share experiences from behind the scenes, tips about fashion and beauty, inspiration and more. In addition, running a blog will offer opportunities to casually promote your site by sharing the link on social media. Using your professional portfolio as a personal marketing portfolio is never a bad idea. If you’re unsure where to start, browse online to find some impressive blog examples by other models and professionals from the industry that you admire. Online modeling portfolio examples Want more guidance on how to create a modeling portfolio that will rock the entire industry? It’s time to get visual. As well as reading up on web design tips , check out these Wix-made model portfolio examples and learn from real-life professional models with a fantastic online presence: 01. Michelle Carney 02. Caitlin Christine Why is a modeling portfolio important? A modeling portfolio serves as a visual resume and marketing material for models. Here are some key reasons why a modeling portfolio is important: Attracts potential clients: A well-curated portfolio acts as a powerful magnet, attracting the attention of agencies, photographers and brands seeking models for various projects. It's the first impression, and a strong portfolio can open doors to new opportunities and advance a model's career. Demonstrates talents: The portfolio provides a platform for models to showcase their range, versatility and professionalism. It allows them to highlight their strengths, such as facial expressions, posing abilities and adaptability to different styles. Promotes brand: Models can use their portfolio to build their online presence and establish their brand within the industry. It's a way to create a unique identity and differentiate themselves from other models. Boosts confidence: Building a strong portfolio can boost a model's confidence and self-esteem. Seeing themselves in high-quality images and realizing their modeling potential can enhance their overall presence and performance. Serves as a career document: A modeling portfolio is a dynamic record of a model's growth and experience. It reflects their evolution as a model, showcasing their development and ability to adapt to different styles and projects. Provides direction and goals: The portfolio helps models identify their strengths and areas for improvement. It allows them to set career goals and tailor their portfolio to specific modeling niches. Attracts future collaborations: A well-crafted portfolio can attract potential collaborators, such as stylists, hair and makeup artists (learn more about how to create a makeup artist portfolio ), and photographers. It opens doors to creative partnerships that can elevate a model's career. Serves as a negotiation tool: A strong portfolio can strengthen a model's negotiating position when discussing contracts and compensation. It demonstrates their worth and market value to potential clients. Enhances professionalism: A well-maintained portfolio reflects a model's dedication, organization and commitment to their craft. It conveys a sense of professionalism and maturity to potential clients. Serves as a marketing tool: Models can use their portfolio to promote themselves on social media, modeling websites and online directories. It's a powerful marketing tool that can expand their reach and attract more opportunities. What should your model portfolio website include? A model portfolio website should be a visually appealing and easy-to-navigate platform that showcases your best modeling work and professional information. It should serve as a calling card for potential clients and agencies, effectively representing your brand and capabilities as a model. Here are the essential elements that should be included in your model portfolio website: High-quality images The cornerstone of your portfolio is a collection of high-quality images that highlight your range, versatility and professionalism. Choose images that represent your diverse modeling experience, including headshots, full-body shots, editorial shots, runway shots and commercial shots. Ensure the images are well-lit, sharp and professionally edited. Categorization Organize your images into clear and well-defined categories, such as editorial, commercial, runway, lifestyle and fitness. This structure allows potential clients to quickly navigate to the type of work they are seeking. Contact information Make it easy for potential clients and agencies to contact you by providing clear and up-to-date contact information. Include your email address, phone number, social media links and agency representation if applicable. 'About Me' section Include a brief and engaging "About Me" section that introduces your personality, background and modeling aspirations. Share your experiences, interests and what makes you unique as a model. Resume or tearsheet Provide a downloadable resume or tearsheet that summarizes your professional modeling experience, including your measurements, runway experience, notable bookings and any special skills. Mobile optimization Ensure your website is optimized for viewing on mobile devices, as potential clients may access it from their smartphones or tablets. Responsive design and easy navigation are crucial for a seamless mobile experience. Regular updates Keep your portfolio updated with your latest and most impressive work. Regularly add new images and remove outdated ones to reflect your ongoing modeling career. Professional presentation Maintain a professional and polished look throughout your website. Use a consistent design style, high-quality images and a user-friendly interface. SEO optimization Optimize your website for search engines to improve its visibility. Use relevant keywords, meta descriptions and alt tags for images. Social media integration Link your social media accounts to your portfolio website, allowing potential clients to follow your work and connect with you on other platforms. What types of photos should a modeling portfolio include? A strong modeling portfolio should include a variety of shots showcasing your versatility as a model. Here are some of the types of images you should include to showcase your modeling skills and experience: Headshots with a clean, natural look. Full-body shots in a variety of poses and settings. Close-ups, highlighting facial features. Editorial and fashion shots. Candid shots that show your personality naturally. Commercial-style images, perhaps from past ad work. How to promote your modeling portfolio Once your modeling portfolio is ready, the next step is showcasing it to the right people. Promoting your work effectively can open doors to new opportunities and set your career in motion. Here's how: Share your portfolio with agencies: Start by researching modeling agencies that align with your style and goals—whether that’s fashion, commercial or beauty. Look for agencies that specialize in your niche and follow their submission guidelines carefully. Highlight your best shots to leave a strong impression. Building relationships with the right agencies is a key step to launching your career. Network with industry professionals: Networking is essential in the modeling world. Attend fashion shows, casting calls and industry events to connect with other models, photographers, stylists and scouts. Genuine connections can lead to collaborations and new opportunities. Be ready to exchange contact details, have meaningful conversations and follow up with those who can help you grow. Establish a solid online presence: An online portfolio can help you reach a wider audience. Create a professional website to showcase your best work, share your story and include contact information. Use social media platforms like Instagram, TikTok or LinkedIn to connect with clients and industry pros. Post regularly with fresh, engaging content—like behind-the-scenes moments, daily life updates or short videos that highlight your personality. An active online presence makes it easier for people to discover your talent. Portfolio types every model should know When it comes to building a successful modeling career, having the right portfolio tools is a game-changer. Depending on the opportunities you’re chasing, there are a few go-to options every model should keep in their arsenal. A comp card is your modeling business card. This postcard-sized printout features a headshot, additional photos and important details like your height, measurements and contact info. It’s perfect for castings and auditions, offering a quick and professional overview of your look. An online portfolio is a modern must-have. Hosted on your personal website or curated on social media, it showcases your best work, from photoshoots to campaign images, while including your bio, stats and booking details. It’s easy to share and connects you with clients and collaborators worldwide. A physical portfolio book offers a tangible way to present your work. Filled with high-quality prints, it’s ideal for agency meetings and casting calls, allowing clients to experience your images up close. The truth is, the most successful models use a mix of all three. Each serves a specific purpose, whether you’re showing up for a last-minute audition, catching someone’s eye online or making an impression in an agency meeting. How to create a modeling portfolio FAQ How much does a modeling portfolio cost? It all depends on which portfolio builder you choose to create with and if you opt for a DIY approach versus using a professional web designer, or developer. With a portfolio builder like Wix you can create a modeling portfolio for free, or opt for a paid plan which (as of 2025) start at US$17 a month. Learn more: Is Wix free? Do models really need an online portfolio? An online portfolio is easily the most effective way to showcase your modeling experience and talents in one place. It can be easily shared with prospective agents and clients. You can also use it to build your personal brand while marketing yourself as a model. Get started with Wix’s AI portfolio generator . How long does a modeling portfolio need to be? There's no fixed length for a modeling portfolio but it's recommended to have 10-15 strong images showcasing your skills. Focus on quality over quantity – each photo should highlight your unique strengths and experience. Can I create a modeling portfolio for free? Yes, with Wix. Or you can choose a paid plan with a domain name included from $19. What are some common mistakes to avoid? There are a few common mistakes to avoid when it comes to putting together a modeling portfolio. These include over editing photos, using low-quality or unprofessional images, and including too many similar shots. A strong portfolio should be concise image wise (10-20 high-quality images max) and showcase your versatility in poses, expressions and styles. Don't skimp on professional photos.

Ready to let your work shine? Build your portfolio →  If you’re searching for digital portfolio examples to guide your own, you’ll find plenty of inspiration here. Seeing how other professionals present their work can spark ideas for layout, storytelling and the overall look and feel of your portfolio website . By studying other online digital portfolios, you can learn how to start a website  that highlights your best work and paves the way for your next break. Along with these digital portfolio examples that come from Wix users of a variety of disciplines, we’ll share our feedback on why they’re effective and provide a step-by-step guide for how to make your own. TL;DR: digital portfolio examples Looking to build a digital portfolio that actually does something for your career? This post breaks down the best examples that do it well, plus insights on what makes them effective. You’ll see how real professionals structure their sites, present their work and keep things both polished and personal. We’ve also included practical takeaways to help you build a portfolio that highlights your strengths and gets you closer to your next opportunity. If you’re ready to move from “just a website” to a portfolio that opens doors, this is a good place to start. What makes a great digital portfolio What we looked for in the best digital portfolios Why its important Clear focus The best portfolios immediately show what you do and who it’s for Curated work A strong selection of your best pieces helps tell a cohesive, confident story Personal touch Whether it’s a short intro or a custom design, personality builds connection Easy navigation Visitors should be able to explore your work without getting lost Clean, responsive design A professional layout makes your content shine—on any device Clear next step Portfolios that include a call to action (like contact or hire links) work harder for you Learn more: What is a portfolio? 11 examples of digital portfolios Kayla Arianne: model digital portfolio example Casa Vilora Interiors: interior designer digital portfolio example George Byrne: photographer online portfolio example Jestine Ware : writer digital portfolio example Dr. Lissa Ramirez-Stapleton : academic digital portfolio example Cami Ferreol: graphic designer digital portfolio example Alex Le: cinematographer digital portfolio example BLYNK Social: marketer online portfolio example  Marco Mori: animation digital portfolio example Sasa Elebea: illustrator digital portfolio example Tim Bengel: artist online portfolio example 01. Kayla Arianne: model digital portfolio example Gone are the days of lugging around a book overflowing with tear sheets and test shots to go-sees. Instead, your modeling portfolio  will become your all-in-one showcase.  Take a cue from Kayla Arianne’s website. The “portfolio” page displays her best shots in a masonry grid, giving casting agents a book that’s easy to scan. When a photo catches an agent’s eye, they can click to enlarge it. In the “digitals” section, Kayla has digitized her comp card, complete with a makeup-free headshot, silhouette shots and measurements. When creating a modeling portfolio or a fashion portfolio , let your work speak for itself. We like how Kayla’s portfolio includes minimal text so casting agents can focus on her images. Explore Wix’s fashion website templates  today. Get inspired by these real modeling portfolio examples . 02. Casa Vilora Interiors: interior designer digital portfolio example Interior designers know the power of a well-crafted portfolio—it's not just a collection of beautiful spaces, but a key tool in attracting new clients. Your interior design portfolio should therefore be more than a gallery of images; it should serve as a reflection of your creativity and expertise. The site for Casa Vilora Interiors does so much more than just show off beautiful images. From the get-go, it shines a spotlight on Veronica Solomon, the mastermind behind Casa Vilora who has earned a number of awards and rocognition. The site devotes plenty of space to talk about Solomon's personal journey, philosophy and design tips so visitors can get to know the person behind the work. Be inspired by these interior design portfolio examples to get started. While photos of your projects are essential, remember they can be space-hungry in your portfolio. To keep your portfolio sleek yet informative, take a page from Casa Vilora's playbook. Be selective of the images you choose to display, selecting ones that represent your signature style while still showing your range of experience. Use full-width slideshows to display multiple images without overwhelming the viewer. Find Wix interior design website templates that put your best work forward. 03. George Byrne: photographer online portfolio example As a photographer, your portfolio is your visual symphony, and its design should play a supporting role, allowing your photos to shine. A minimalist approach ensures that your work, not the website's design, captures the viewer's attention. By giving his portfolio an off-white background and an understated navigation system, George Byrne lets his pastel-hued snapshots do all of the talking. The photographer smartly uses PDFs of publications that have featured his work, drawing attention to glowing press coverage of his work.  If you’re thinking of monetizing your art, follow George’s lead and add an eCommerce component to your photographer portfolio . With Wix, you can easily create an online store  equipped with print-on-demand  functionality. This approach would not only display your talent but also serve as a direct channel to engage with and sell to your audience. Browse Wix’s selection of photography website templates  today. 04. Jestine Ware: writer digital portfolio example Gone are the days when writers could make a living writing a weekly column for just one publication (we’re looking at you, Carrie Bradshaw). Today’s freelance writers use their digital portfolios to curate and share their best articles, blog posts, stories, poems and more from various publications. Author and editor Jestine Ware's writing portfolio is a master class on how to sell yourself. Her homepage highlights her impressive professional accomplishments, which include over 40 publication credits in award-winning children's magazines and books. Her website features fun, illustrative graphics that represent her focus in children's books. As you surf her site, you can easily find lists of her published work, available services (with clearly marked prices) and positive reviews from previous clients. As you embark on creating your digital writing portfolio (see writing portfolio examples ), remember to streamline the process for potential clients. Following Jestine's example, offer a clear sheet of services. This makes it effortless for prospective clients to understand what projects you're interested in taking on and gives them even more reason to reach out. Put your best work forward by starting with a literary arts website template  from Wix. 05. Dr. Lissa Ramirez-Stapleton : academic digital portfolio example An academic portfolio is essential for showcasing your scholarly achievements, reflecting on your learning journey and enhancing your professional opportunities. The key to building a great one is to consider your audience and find a sweet spot that blends professionalism with a dash of your unique personality. Dr. Lissa Ramirez-Stapleton's portfolio exemplifies this balance. Dr. Ramirez-Stapleton highlights her career having received her PhD from Iowa State University in Education with an emphasis in social justice and now serving as an associate professor at California State University Fullerton (among many other accomplishments) . Her personality is woven into the portfolio's fabric, evident in the warm graphics and inviting copy, which sheds light on her teaching philosophy. Teachers and professors catering to different educational environments and audiences can play even more with design elements. If you’re a kindergarten teacher, for example, you could decorate your portfolio with a more vibrant color palette and even include some of your students’ doodles. Wix’s education website templates  are designed for professionals at all levels of academia. 06. Cami Ferreol: graphic designer digital portfolio example Your digital portfolio as a graphic designer is a direct reflection of your creative skills. Therefore, you’ve got the layered challenge of making a unique site that doesn’t overshadow your work samples. By using typography to engage visitors, Cami Ferreol shows off what she can do and lets her digital portfolio take center stage. Instead of featuring an image, Cami’s hero fold uses one of Wix’s animation effects to captivate viewers and introduce herself as a multifaceted professional in one sentence. Remember, graphic design is fundamentally about solving problems creatively. When building your own graphic design portfolio , consider giving a glimpse into your creative process. Cami does this brilliantly by incorporating videos that show her sketching logo designs with a Sharpie. This showcases her raw creative process as well as her proficiency in logo design. Moreover, a simple yet impactful logo made from her initials acts as a testament to her skill in creating memorable brand identities. Customize one of Wix’s graphic design website templates  today. 07. Alex Le: cinematographer digital portfolio example  Bite-sized content is all the rage these days, so traditional reels don’t pack the same punch that they once did. With that in mind, consider breaking up your reel into shorter clips that interested parties can browse through on your digital portfolio.  See this in action on one of the best portfolio examples  we’ve seen: Alex Le's . Alex displays his work in a gallery of clips that play automatically when you hover your mouse over them. The added benefit of this approach is that it functions as a visual resume—you can see at a glance that Alex has worked with notable brands, such as Converse and Levi's. If you want to imitate Alex's creative video display, make sure to select a captivating still for each of your video clips. Additionally, ensure that your clips stop playing as soon as your visitor moves their mouse away to prevent the annoying experience of multiple clips playing at once. Use Wix’s film and TV website templates  to let clients press play on your best work. 08. BLYNK Social: marketer online portfolio example  It’s a widely recognized phenomenon that fantastic marketers often struggle to promote themselves. If this hits you right where it hurts, look to BLYNK Social for an example of how to get it right. BLYNK Social’s portfolio bursts with personality and a results-driven approach, mirroring the case studies featured on their site. Their branding stands out with bold, dopamine-inducing colors like hot pink, candy apple green and baby blue. Their friendly tone of voice emanates from every piece of text on the site. If you're aiming to craft a marketing portfolio  that draws more business, take a page out of BLYNK's book and let your satisfied clients do the talking. Incorporate testimonials into your homepage, much like BLYNK's stylized speech bubbles, to give prospective clients a glimpse of the positive experiences others have had with your services. Boost your business with an advertising and marketing template  from Wix. 09. Marco Mori: animation digital portfolio example Marco Mori's animation portfolio is an exemplar of modern design principles, deftly incorporating a dark mode aesthetic. The dark background not only brings a sleek and professional look but also ensures that the colors and details of each piece pop, allowing for a more immersive viewing experience. The choice of a dark theme aligns with current design trends and speaks to an audience accustomed to media-rich, visual content, making it as easy on the eyes as it is engaging. Each project is given the spotlight it deserves with an enlarged presentation, allowing viewers to appreciate the intricacies and nuances of the animator’s work without the distraction of a cluttered interface. This focused presentation mimics the experience of a gallery viewing, inviting potential clients to pause and absorb the visual storytelling in each piece. It's a digital equivalent of placing work on an easel, where the art commands the viewer's full attention. Crucially, this animation portfolio  is not just a static gallery; it's interactive. Clicking on an image takes the viewer to a dedicated page that houses all the assets of the showcased project along with the creator’s commentary. This adds depth to the visuals, offering insights into the animator’s creative process and the story behind each project. Make your digital art portfolio stand out by customizing a Wix graphic design website template. 10. Sasa Elebea: illustrator digital portfolio example Sasa Elebea’s portfolio paints a vivid picture of a graphic designer who is not only proficient in her craft but also well-versed in the art of self-promotion. Her press page is a standout feature, acting as a testament to her industry recognition and professional acclaim. It's a smart move that adds weight to her portfolio, showcasing her work through the lens of various reputable publications.  Sasa’s logo is another element that speaks volumes. It encapsulates her brand identity in a simple, yet powerful visual that is likely memorable and easily recognizable. This kind of branding is crucial for standing out in a competitive field and for creating a lasting impression. The inclusion of a chat box introduces an interactive dimension to Sasa’s online presence, inviting engagement and providing immediate avenues for communication. This feature conveys her availability and willingness to connect with visitors, whether for potential projects, collaborations or just casual inquiries. It's an excellent tool for building relationships and ensuring her illustrator portfolio  is both seen and interactively experienced. Want to create a portfolio for your work? Check out Wix’s art and illustration website templates . 11. Tim Bengel: artist digital portfolio example The internet has transformed art accessibility, diminishing the exclusive role of museums and galleries as art world gatekeepers. This digital era has opened doors for artists like multimedia artist Tim Bengel , whose portfolio doubles as his virtual gallery. By arranging his art into thematic collections on separate pages, Tim creates a virtual experience akin to moving through different rooms in a gallery, complete with easy navigation and smooth transitions highlighting his fondness for gold in his work. In this new landscape where traditional gatekeepers are fewer, artists have more opportunities to showcase their talent. However, they also face the challenge of distinguishing themselves in a crowded field. To make a mark, it's vital to build a personal brand alongside displaying your artwork. Tim Bengel sets a fine example of this by enriching his digital portfolio with videos and press coverage, showcasing his art, his journey and his distinct presence in the art world. Get started with one of Wix’s visual arts website templates  today. What is a digital portfolio? A digital portfolio is your online space to showcase your skills, achievements and experiences. Think of it as a more dynamic, engaging version of a resume. It’s where you can share project samples, case studies and visuals like photos or videos—customized to your industry. Whether you’re a designer, marketer, writer or developer, a digital portfolio is a powerful way to show potential clients, employers or collaborators what you can do. Learn how to make a PR portfolio  that wins over clients. How to create a digital portfolio: complete checklist To help you channel the inspiration you've gotten from these digital portfolio examples, we've compiled a digital portfolio checklist to guide you as you build your own.  01. Choose a portfolio builder Your digital portfolio is the virtual stage for your professional story. As such, the platform you choose to build this type of website  on is just as crucial as the work itself. When selecting a platform, scrutinize the customization options it offers. Can you add animations that bring your work to life? Does it provide branding tools like a logo maker to help you carve out your unique digital signature? Do they have portfolio templates for your niche? Beyond aesthetics, assess the platform's functional capabilities. Look for features like AI text generators for crafting compelling copy, forms for easy contact, or even e-commerce systems if you plan to sell your work. For educators and coaches, the ability to integrate courses could be a game-changer. Ease of use is paramount—you want a platform that you can navigate and update effortlessly, allowing you to spend more time creating and less time troubleshooting. While cost is always a consideration, weigh it against the platform's ability to elevate your work. A higher investment might yield richer dividends in how professionally and effectively your portfolio represents you. Sign up for Wix  today and follow this guide as you build your portfolio. 02. Select and create your portfolio content Next, curate the work samples that you want to display on your digital portfolio. Gather high-quality samples that demonstrate the type of work you want to do more of, rather than just the type of projects that you currently take on. For example, if you’re a model who does a lot of commercial work but wants to be booked for more editorial photoshoots, focus on gathering samples of your work in print or online publications. In addition to showcasing your best work, enrich your digital portfolio with elements that narrate your professional story: A captivating bio that can help you connect with viewers A CV or resume that illustrates your experience and skills  Contact information for potential clients or collaborators Case studies explaining your role, process and results from previous projects Testimonials that serve as powerful endorsements and enhance your credibility Blog or articles section to showcase your knowledge and expertise Easy navigation with clear menu options for visitors If applicable, a clear list of services and rates that set transparent expectations Ready to make a digital portfolio website ? Get started with Wix, which offers an AI website builder  and AI tools for organizing your portfolio in just a few clicks. 03. Decide on an appealing structure and layout Now comes the creative part: deciding how to showcase your work in a way that maximizes its impact. This step goes beyond mere aesthetics; it's about choosing a format that truly complements and enhances your specific medium.  For instance, if you're an illustrator, a grid layout might be ideal to display your projects, allowing each piece to stand out while forming a cohesive visual story. On the other hand, if you're an academic, a resume-style list could be more effective. Looking to land your next role? Learn how to make a portfolio for a job  that gets noticed. 04. Give your portfolio a unique twist Your digital portfolio is a reflection of you, so make it stand out with distinct branding. To make it truly stand out, infuse it with distinct branding elements that resonate with your unique style. This could mean different things depending on your chosen platform and industry.  If you're a creative professional, consider adding a headshot that captures your personality. Custom fonts can also add a touch of individuality, speaking volumes about your style and approach.  Don't overlook the power of color, either—using your brand colors consistently throughout the portfolio can create a cohesive and memorable visual experience. And if you have a logo, prominently displaying it not only reinforces your brand identity but also adds a professional touch. Use the Wix Logo Maker  to make your digital portfolio stand out. 05. Spread the word and promote your portfolio Once your digital portfolio is ready, it's time to share it far and wide. Share it with your professional network by linking to it on your LinkedIn profile. Add a touch of professionalism to your email signature by including the link there as well. Don't forget to showcase it on your social media profiles, where it can reach a wider audience.  Want to demonstrate to potential clients that you prioritize customer service? Consider adding a QR code to your business card so that your portfolio is just a scan away.  Create your custom QR code easily with Wix's user-friendly QR code generator . Key components of a digital portfolio A strong digital portfolio should act as a showcase of your skills and experience. To achieve that you'll need to consider including the following elements: About me:   A brief introduction highlighting your career goals, unique selling points and contact information. This should be informative but concise. You can also include links to professional profiles such as LinkedIn so visitors can learn more about your experience. Work samples:   This is the core of your portfolio. Choose high-quality pieces that best represent your abilities.  For fields like design, photography, or illustration, focus on impactful visuals. Writers can showcase excerpts of their written work and programmers might include code snippets or links to functional projects. Project descriptions:  Briefly explain the context and goals of each project you showcase. Briefly highlight the challenges you faced and the solutions you implemented. For more complex projects, consider presenting them as short case studies that outline the problem, your solution and the final results. Skills section:   List your key skills and relevant technologies you've mastered. Consider using progress bars or icons to visually represent your proficiency level. Testimonials:   Positive quotes or short testimonials from past clients or employers can add credibility to your work. Clean design:   Keep your portfolio visually appealing and easy to navigate. Use a consistent color scheme and well-organized layout. Check it's mobile-friendly for on-the-go browsing. Downloadable resume: Offer a PDF version of your CV that recruiters can easily save or share. Explore these website building tips to make your site shine. Be inspired: Architecture portfolio examples Marketing portfolio examples Art portfolio examples Modeling portfolio examples Graphic design portfolio examples Digital portfolio examples FAQ What's unique about creating a digital portfolio for a student? A digital portfolio for a student should focus on showcasing their skills, projects and achievements interactively. A dynamic, multimedia heavy format works well for highlighting a students creativity, technical proficiency and growth through their studies. Learn more: Why do I need a portfolio? What's unique about creating a digital portfolio for a teacher? A digital portfolio for a teacher must highlight their teaching philosophy, lesson plans and student work. It should represent their professional development, certifications and classroom innovations. It can be something to share with colleagues, other teaching professions, students and parents. What's unique about creating a digital portfolio for marketing? A digital portfolio for marketing professionals should include examples of campaigns, use of analytics and any relevant creative projects. It should highlight results achieved as well as the marketers creativity and adaptability.            What are the three types of digital portfolios? The three main types of digital portfolios are showcase, developmental and assessment portfolios. A showcase portfolio highlights your best work and achievements, often used for job applications or client presentations. A developmental portfolio tracks your progress, showing how your skills and work have evolved over time—great for personal growth or academic settings. An assessment portfolio is specifically designed to evaluate your abilities against certain criteria, often used in education or performance reviews. How many photos should be in a digital portfolio? A digital portfolio should include 10-20 high-quality photos, depending on your field and audience. Focus on showcasing your best work, ensuring each photo adds value and demonstrates your expertise. Aim for a mix of styles or projects to highlight your versatility, but avoid overwhelming the viewer with too many options. Quality always outweighs quantity, so choose carefully to make a lasting impression. What's the difference between a portfolio and a digital portfolio? A portfolio is typically a physical collection of work samples, while a digital portfolio is an online version that’s accessible through the web. Digital portfolios can include multimedia elements like videos, animations and links, making them more dynamic and engaging. They’re easier to share and update, allowing you to reach a wider audience and keep your work current. A traditional portfolio, on the other hand, is often limited to print materials and requires in-person sharing. What does a good digital portfolio look like? A good digital portfolio should represent who you are and the work you’re proudest of. It’s cleanly organized and visually inviting, with your best projects upfront to grab attention right away. Use high-quality visuals, descriptions that explain your role in each project and a layout that’s easy to follow. Include a short bio with a photo to add a personal touch, along with your contact details so people can reach out effortlessly. What's the best format for a digital portfolio? The best format for a digital portfolio is one that matches the kind of work you do. For example, designers or photographers might use galleries while writers might use clean layouts with easy-to-read sections. Make sure it’s mobile-friendly and loads quickly—it should feel effortless to flip through. Remember, your portfolio should tell your story clearly and leave a lasting impression. What's the difference between a portfolio and a resume? A resume is a straightforward summary of your education, work history and skills, typically limited to one or two pages, designed to give employers a quick overview of your qualifications. A portfolio, on the other hand, is a detailed and visual presentation of your work, showcasing actual samples, projects or case studies to demonstrate your capabilities. While your resume creates interest, your portfolio brings your experience to life and proves what you can do. Together, they provide a complete picture of your professional story.

Build your store and accept payments in minutes, start selling with Wix eCommerce →   Getting paid should be the easiest part of running an online business but it rarely is. Between confusing fees, failed transactions and limited payment options, it’s easy to lose sales right at checkout. Your customers expect fast, secure and flexible ways to pay, and if your setup falls short, they’ll leave before completing their purchase. That’s where eCommerce payment processing comes in. With the right system, you can create a smooth checkout experience, build trust and turn more visitors into paying customers. Get paid your way. Connect to Wix Payments or pick from over 80 payment gateways worldwide. Choose from tons of payment options and manage everything right from your dashboard. TL;DR: eCommerce payment processing The right payment methods and knowing how transactions get to your bank account affect your sales and customer experience. Flexible options like cards, digital wallets and pay-later services can boost conversions. A good setup keeps you secure, makes checkout easier and helps you grow your business. You’ll learn: How different eCommerce payment methods work The main parts of a payment processing system A step-by-step breakdown of a transaction The types of payment providers and solutions you can use How to pick the best payment processor for your business What is eCommerce payment processing? eCommerce payment processing is the system that allows your online store to accept and manage payments from customers. It handles everything that happens after a customer clicks “buy,” from collecting their payment details to transferring the funds to your business account. This whole process works in the background of your  eCommerce website . It connects your customer's chosen payment method, the technology that sends their data securely and the financial institutions that approve and complete the transaction. Learn more:   What is an eCommerce website Common eCommerce payment methods We’ll start here by taking a look at common payment methods for eCommerce businesses. Credit and debit cards Mobile payments  Point of sale  Alternative payment methods Buy now pay later Bank transfers Digital currencies  Credit and debit cards Credit and debit cards remain the most popular payment option for online purchases. When customers buy from your store, your payment processor contacts the card issuer (ex: Visa, Mastercard or American Express) for authorization. The funds are transferred to your bank account when they’ve been approved.  Mobile payments  Mobile payments describe any kind of payment made from a mobile device. As online shopping moves increasingly towards a mobile-first market, payments made from smartphones continue to grow in popularity. Mobile payments include payments made through digital wallets such as Apple Pay and Samsung Pay, peer-to-peer payments through apps like Zelle and Venmo, SMS payments and payments completed by credit card on a mobile browser.  Point of sale  Point-of-sale systems (POS) allow you to accept payments in person. Even if your business is online first, you may use a POS system if you sell services or events over the phone, at pop-up events or to charge for products that are not listed on your online catalog. Like all payment processing options there is a range in POS system costs , as well as their capacity to integrate with your business. Some point-of-sale systems, like Wix POS, can be connected to your online store so you can manage all of your sales and inventory from one, unified place.    Alternative payment methods Digital wallets store credit or debit card information on phones, computers and compatible devices like smartwatches. Digital wallets like PayPal, Apple Pay and Google Pay enable purchases with the press of a button and can be used for both online and offline payments. Because customers have already input their payment information, using a digital wallet offers customers a trusted, expedited purchase experience.  Buy now pay later Buy now, pay later (BNPL) options offer your customers the ability to split the cost of their purchase into affordable payments over time, while you get paid in full at the time of purchase. Popular BNPL solutions include Affirm, Afterpay, Sezzle and more. Bank transfers Bank transfers, or Automated Clearing House (ACH) payments, allow customers to transfer funds directly from their bank account to your business account using online banking services. Bank transfers are often used for B2B transactions and offer a secure and reliable way for merchants to receive payments without the need for intermediaries.  Digital currencies  Digital currencies, or Cryptocurrencies, can be used as an alternative payment method to traditional tender. These digital assets can be securely stored in a physical device called a hardware wallet or in a hot wallet, which is an online storage service that enables easier accessibility and trading. Platforms like BitPay facilitate the acceptance of digital currencies for your goods and services. Once you receive the digital currency, you can choose to keep it within their platform or convert its value into the currency of your choice and have it transferred to your merchant account. The components of eCommerce payment processing When a customer buys something from your site, several systems work together behind the scenes to move their money to you securely and quickly. Each part of the process has a specific role. There are three main parts to eCommerce payment processing: Payment gateways A payment gateway collects your customer’s payment details at checkout and securely sends that data to the payment processor. It acts as a protective layer, encrypting sensitive information like card numbers or login credentials before transmitting it. This helps prevent fraud and keeps your customers’ data safe. Some gateways are fully integrated into your checkout, while others may redirect customers to an external page to complete the payment. Payment processors The payment processor handles the actual transaction. After getting the payment data from the gateway, it talks to your customer’s bank or card network to check if the payment is good to go. If it gets the green light, the processor finishes the transaction, moving the money from your customer’s account into your merchant account. It all happens in just a few seconds, even with all the banks, card networks and financial institutions involved. Merchant accounts Once a transaction is approved, the money goes into your merchant account. It’s a special business account that holds your incoming payments before they’re sent to your main business bank account. Think of it as a waiting room for your sales. Depending on your payment provider, you can get payouts from your merchant account daily, weekly or on a schedule you set yourself. Selling in person too? Wix Point of Sale lets businesses accept card payments and manage online and in-store sales together. For UK sellers, see Online POS UK . How does eCommerce payment processing work? 01. Customer selects payment method During the checkout process, your customer chooses their preferred payment method from the available options provided in your store. 02. Payment collection and transmission The payment gateway securely collects your customer's payment information and sends it to the payment processor. 03. Funds verification Your payment processor verifies that your customer has sufficient funds available to complete the purchase. 04. Issuing bank authorization Your customer's bank receives the payment request and either approves or declines the transaction based on your customer's account status and available credit. 05. Transaction result notification The payment processor communicates if the transaction is approved or denied to your payment gateway, which is then displayed to your customer on your business website. 06. Funds transfer If the transaction is approved, the payment processor transfers the funds to your merchant account, completing the payment process. Main eCommerce payment processing methods Wix Payments  Wix’s payment solution allows you to accept debit/credit cards, Apple Pay, Tap to Pay on Android, Google Pay and other popular payment methods from your customers. Because Wix Payments is an integrated solution, you can manage all of your payments and payment-related needs from the same dashboard as you run the rest of your online business operations .  Square Square is a popular payment processor that broke into the market with their signature white credit card readers that can be attached to a smartphone or tablet. Square now includes a suite of tools that enable you to process both offline and online payments, sync inventory , manage payroll, track employee time and more.  Square is known for its user-friendly interface and for charging competitive per-transaction rates.  Stripe Stripe offers a fast, secure payment solution for online businesses that can process online, offline, one-time and recurring payments. Stripe supports many popular payment methods, including Google Pay, Apple Pay and Masterpass. Stripe’s suite of integrated products includes global payment options, financial management features and banking-as-a-service tools. Stripe’s API-based solution allows for extensive customization, but may require more technical knowledge than other payment processors during setup.   PayPal PayPal is one of the original players in the online payments space and continues to be a force in the eCommerce global marketplace. PayPal is both a payment processor (where customers can pay using a variety of methods stored in their digital wallet) and a personal payments platform where customers store or send money. Amazon Pay Amazon Pay allows Amazon Prime customers to make purchases online using the payment and shipping information already stored in their Amazon account. For online merchants, Amazon Pay essentially outsources your check-out and payment processing. Amazon is a trusted global brand with an enormous customer base; offering Amazon Pay to your customers allows them to use a payment platform that they are familiar with which may smooth the path to purchase.  Google Pay Google Pay is a digital wallet that lets customers pay in stores with tap-to-pay function and online with pre-saved credit card, billing and shipping information. When customers select the Google Pay option, they can toggle between their saved credit cards and billing addresses. Like Amazon Pay, Google Pay is a popular choice for eCommerce payment processing that allows you as a merchant to leverage Google’s large customer base and trusted reputation. Klarna Klarna is a buy now, pay later (BNPL) solution that offers financing options to your customers while paying you in full at the time of purchase. Offering BNPL payment options can help incentivize purchases, especially if you sell high ticket items. Klarna stands out in the BNPL space because of its flexible payment terms, offering the ability for users to pay in equal, interest-free installments or in custom amounts within 30 days.  BitPay BitPay is a Bitcoin payment gateway that equips merchants to accept payments in Bitcoin. BitPay accepts Bitcoin payments from users and then exchanges the value of the Bitcoin into any of the 38 currencies they support. The funds are then deposited into your merchant account.   Tips to choose your eCommerce payment processor Choosing the right eCommerce payment processor is important for customer satisfaction, and ultimately to the success of your business. With all the payment processing options on the market, you’ll want to spend some time researching which option suits the needs of your business. Here are some tips to help you compare options and find the best eCommerce payment processor for your online store:  Maintain proper security measures Computer security  should be a top priority when building a website  and evaluating payment processor options. In order to ensure your eCommerce site is safe to receive and transmit sensitive information, you’ll need an SSL certificate , or secure sockets layer. Some  website hosting services, like Wix, include built-in SSL as part of their setup. It’s definitely something to keep in mind when you're exploring how to build a website . Further, any payment processor you choose should be PCI-compliant. PCI (Payment Card Industry Data Security Standard) is a set of standards designed to assess and maintain website security  measures. Both SSL and PCI compliance serve to protect both your customers and your business from payment fraud.  Learn more: What is website hosting? Explore globally accepted payment methods When selecting a payment processor, opt for one that supports a wide range of payment types. In addition to accepting debit and credit card payments, it's important to consider the preferred payment methods of your target audience, which can vary by country. To incentivize customers to complete their purchases, especially as you expand globally, enable popular options like Digital Wallets, Mobile Payments, ACH and more. Additionally, ensure that your chosen payment processor can calculate and apply the appropriate tariffs  and sales tax  based on the customer's location and applicable regulations. Confirm payment tokenization services for recurring payments Tokenization is a way to keep online payment info secure. When your customers make a purchase, their sensitive data gets replaced with a unique token ID, which helps protect against data theft. The same token ID can be used for recurring payments, which results in a faster checkout process for customers making repeat or recurrent purchases. Tokenization is a win-win—you can offer customers the convenience of express checkout while keeping data safer and secure.  Look for third-party app integrations Not all payment processors are built the same. While most payment processors accept a variety of payment methods you may want to offer additional options based on your business needs and the needs of your customers. Not offering your customers their preferred payment method has an opportunity cost  of potential missed sales. This is where third-party app integrations become important. By selecting a payment processor that integrates with third-party apps, you can expand the range of payment methods you accept, providing your customers with a broader choice and a more convenient shopping experience. These integrations can also help streamline your operations by automatically syncing payment data with your other business tools, such as accounting software or inventory management systems.  Check maintenance fees Payment processing isn’t free. As you compare different processing options, compare their fee structures:  interchange fees, assessment costs, monthly fees and other expenses should all factor into your cost accounting . Choose a payments partner that doesn't take a large cut out of your sales and offers a pricing model that aligns with your business needs. This may involve a flat fee plus a percentage for each transaction, a flat monthly rate or pre-negotiated transaction fees through your eCommerce platform. Ecommerce payment processing FAQ How do I choose the right payment processor for my eCommerce business? When choosing a payment processor for your eCommerce business, consider factors such as transaction fees, security features, ease of integration, customer support and compatibility with your eCommerce platform. What are the typical costs associated with payment processing? Typical costs you may encounter include transaction fees (usually a percentage of the sale plus a fixed fee), setup fees, monthly or annual fees and chargeback fees. Keep in mind that rates vary depending on the payment processor and your business type. Do all businesses qualify for a merchant account for online transactions? Not all businesses automatically qualify for a merchant account. Factors such as your business type, processing history, credit score and perceived risk can influence whether your business is approved. Which payment gateways are recommended for eCommerce websites? Popular payment gateways for your eCommerce website include PayPal, Stripe, Authorize.net , Square and Braintree. The best choice for you depends on your specific business needs and the features offered by each gateway. How does tokenization enhance payment security in eCommerce transactions? Tokenization enhances payment security by replacing your sensitive payment data with a unique, randomly generated token. This token is used for your subsequent transactions, keeping your actual payment information secure and reducing the risk of data breaches.