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Turn your ideas into a website you love with Wix →   Car rental services have become indispensable across various sectors such as tourism, business and transportation. As more people seek flexible travel options, the global car rental market is projected to reach nearly USD 278 billion by 2030, growing at a CAGR of 10.5% . A thoughtfully designed website can simplify the rental process, enabling customers to easily find and book vehicles that meet their needs. Whether you're running an established car rental business  or just starting a business , a seamless booking experience can enhance customer satisfaction and drive business. This guide will walk you through how to build a website  for your car rental business. You'll learn how to choose the right technology, set up payment systems and optimize for search engines. By following these steps, you can create a successful online presence for your car rental company. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix's website builder, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. What is a car rental website? A car rental website is an online platform that allows customers to rent vehicles for a specified period. These types of websites  typically include features such as vehicle inventory, booking and payment systems, location information and customer support. The goal of a car rental website is to make the process of renting a car fast, easy and convenient for both the customer and the company. Learn more: Webpage vs website Common mistakes when making a website How to make a car rental website in 9 steps Select a domain name and host Choose a website builder and template Design your car rental website Create a compelling homepage List vehicle inventory and details Add booking and payment functionality Create a contact page Optimize for local SEO Market your car rental website 01. Select a domain name and host A strong foundation for your car rental website begins with a  domain name  and web hosting. The domain name acts as your online address, helping customers locate you on the internet. Opt for a domain that's memorable, represents your business and includes keywords like 'car rental' to boost search engine rankings. Use a  domain name search  to ensure your chosen domain is both unique and pertinent, including the top level domain (such as . com ) that you might want to use. A  domain name generator  can assist in brainstorming creative and relevant names. New to domains? Discover what is a domain name  and how it impacts the look of your car rental website. Web hosting is where your website's files are stored and made available to visitors, so ensuring  site reliability  is crucial. Choose a  hosting website  that offers strong  uptime  records, excellent customer support and scalability  options. With the right domain and hosting setup, you'll be ready to create a website that's both accessible and reliable for your customers. 02. Choose a website builder and template Creating a professional-looking site has become more accessible than ever with the various website builders available. These platforms offer drag-and-drop interfaces, pre-made templates and customizable designs allowing you to create your site effortlessly. When selecting a platform, consider aspects such as cost, ease of use and available features. Using Wix, you can conveniently manage your business from any location with WiFi, whether on a desktop or via the  Wix mobile app . Once you've selected a website builder , choose a  website template  that fits your car rental business and brand. You can customize fonts, images and   website layouts  to match your style. This personalization ensures your site showcases your brand’s distinct identity while providing a professional and polished look to your visitors. Learn more: How to vibe code a website Expert tip from Dafna Rabin, Wix Templates design team lead "Once you pick the right layout or template for you, it's really important to take the time to customize all the content. Many people overlook this step. Make sure you remove any unrelated images or paragraphs, and focus on creating a clear flow for the content that tells the story you want to share with your audience.” Explore the customizable Wix  automotive and car website templates  today to get started. 03. Design your car rental website Personalizing your template can enliven your car rental brand by integrating your logo, color scheme and other visual elements into the web design. Ensure the design remains clean and uncluttered to help visitors easily navigate and locate what they're seeking. To reflect your unique brand identity and personalize your car rental  website design , consider taking these steps: Add your color palette : Align your  website color palette  with your car rental brand. Avoid distracting or gaudy colors; instead, go for soothing and warm tones to enhance user experience design .  Select appropriate fonts : Opt for  typography  that is easy to read and fits your  branding . For a professional look, choose a clean and classic font. If your car rental service has a fun and creative vibe, consider a unique and modern font.  You might also explore cursive fonts for a more elegant feel or poster fonts to make bold, eye-catching statements. Streamline  site navigation : Design your car rental website to mirror your customers' booking journey, simplifying their search for information. Ensure your navigation bar is easily accessible and use dropdown menus for subcategories to make site navigation straightforward.  Feature your logo prominently : Your logo represents your car rental business, so it should be professional and unforgettable. Use a high-quality image and display it prominently on your car rental website, such as in the header or footer. Discover  how to make your own logo  and use a  logo maker  to craft your own. Expert tip from Yaya Aaronsohn, head of Brand Maker at Wix "Each combination of design elements has the potential to evoke specific emotions, convey subtle messages and leave a lasting impression on viewers. From the choice of font to the selection of colors and the incorporation of graphic elements, every detail plays a crucial role in shaping the overall identity of a brand." Learn more: What is web design? 04. Create a compelling homepage Your homepage serves as the front of your online store , welcoming visitors to explore your business website  and learn more about your car rental services. When creating your homepage , consider the following elements: Include high-quality images : Utilize eye-catching photos that highlight your cars, services and destination locations. Consider using an image resizer  to ensure optimal display. Feature current promotions or sales : Encourage customers to take action by displaying special deals or limited-time offers on your homepage.  Make it easy to book : Include a prominent call-to-action button, such as “Book Now” or “Reserve a Car,” that directs visitors to your booking web page .  Emphasize customer reviews : Positive feedback from other users builds trust and credibility, influencing potential customers’ decisions and fostering a sense of reliability about your services. Live chat support : Enhance customer service and potentially increase sales by offering real-time support with a live chat feature. This allows visitors to get instant answers to their questions and concerns, fostering trust and engagement. Display a service area map : If your car rental business has multiple locations, displaying a map on your homepage can help customers easily find the location nearest to them. Ready to build your car rental website?  Get started with an  AI website generator  today. 05. List vehicle inventory and details Ensure potential customers have access to all the necessary information about your car rental services by creating a detailed car inventory page. This page provides users options to compare multiple car features before they book any for rent. Include details such as vehicle make and model, year, price per day or week and any special features (e.g., GPS, child seat). Add filters for easy search, such as price range, car type, seating capacity and fuel efficiency, to improve user experience . 06. Add booking and payment functionality Your car rental website should allow customers to complete their entire online scheduling  process, from selecting a car to making payment. This convenience can drive more bookings and increase the likelihood of customer satisfaction. To create a seamless booking process on your car rental website: Create a user-friendly booking form : Design simple online forms  that collect essential information such as pickup and drop-off location, date and time and contact details.  Create packages and plans :  Offer different rental packages – such as daily, weekly or monthly – or separate plans for one-way trips, local and long-distance journeys. Cater to various customer needs and preferences. Include payment options : Allow customers to pay for their booking directly on your car rental website using online payment processing  methods like credit card, PayPal or Stripe. 07. Create a contact page and lead forms A dedicated contact page is an essential element of your car rental website as it allows customers to reach out with any questions or concerns. List your locations,  business phone number , business email  and social media profiles. Use lead capture forms and a  CRM  like Wix to efficiently manage customer interactions. Here are some tips for capturing leads effectively in a car rental business: Keep it simple : Design your form to be concise, asking only for essential details like name, email, phone number and preferred vehicle. Use compelling call-to-action : Use attention-grabbing calls-to-action such as “Learn More” or “Get a Quote” to motivate potential customers to complete the form. Incentivize sign ups : Offer an incentive, like a discount or extra service, to encourage more people to fill out the form and boost conversions. Deploy efficient follow-up : Implement a system to promptly and effectively follow up with leads via phone calls, emails or other communication methods. 08. Optimize for local SEO Optimizing your car rental website for local SEO is crucial for attracting customers in your service area. Search engine optimization (SEO) helps you rank higher on search engine results pages, making it easier for potential customers to find and book your services. Here are some tips to improve your local SEO: Use location-specific keywords : Include keywords that specify the areas where you provide services, such as “car rental in Los Angeles” or “rent a car near LAX.” Claim your Google My Business listing : This free tool allows you to manage how your business appears on Google’s search results page, including reviews, photos and contact information. Create high-quality content : Search engines favor websites with valuable and informative content. Start a blog  or create helpful resources related to car rentals and travel. Ensure mobile-friendliness : With an increasing number of people using their phones to make bookings, it is crucial to have a mobile-friendly website that looks and functions well on all devices. Encourage customer reviews :  Positive reviews not only build trust with potential customers but also improve your search engine rankings. Encourage satisfied customers to leave reviews on your website and other review sites like Google My Business, Yelp and TripAdvisor. Expert tip from Sharon Hafuta, SEO blog editor at Wix "If your site isn’t mobile-friendly, it’s not search-friendly. At Wix, we design with mobile performance in mind—because great SEO starts with a seamless experience on every device." Tip:  Your Wix site comes with SEO features , such as meta tags and keywords, that you can customize to improve your search engine rankings.  09. Market your car rental website Promote your car rental website through various marketing strategies  to reach a wider audience and increase traffic to your website, ultimately driving more leads and conversions for your car rental business. To maximize your reach and visibility: Leverage social media : Use platforms like Facebook, Instagram and Twitter to showcase your cars, share customer reviews and promotions and engage with potential customers. Run email marketing campaigns : Keep existing customers informed about special deals or upcoming events by sending regular newsletters. Invest in PPC advertising : Consider using paid advertising on Google or social media platforms to reach a wider audience and target specific demographics. Collaborate with local businesses : Partner with hotels, tourism companies or other businesses that target similar customer demographics to cross-promote each other’s services. What makes a great car rental website A great car rental website makes it simple for customers to find and book vehicles while helping your business run smoothly. Focusing on features like easy booking, real-time availability, secure payments, mobile-friendly design and clear pricing can boost customer trust, increase reservations and improve your online visibility. Key element Why it matters Easy booking system Lets customers reserve vehicles in just a few steps, increasing conversions Real-time availability Shows up-to-date vehicle availability, building trust and reducing booking errors Secure payment options Protects customer data and gives clients confidence to complete bookings Mobile friendly design Ensures a smooth experience on smartphones and tablets, where many users search and book Transparent pricing Clearly displays rates and policies, reducing confusion and abandoned bookings Example of car rental business websites Numerous car rental websites exist, but not all stand out in terms of functionality and user appeal. See the hand picked Wix user sites that excel in the car rental industry, providing excellent  website ideas  for business owners. Rapid Auto Rentals Rapid Auto Rentals  website boasts a clean, organized layout, making it easy for customers to navigate and find what they need. A standout feature is the rental quote form, which allows users to quickly submit for pricing information tailored to their needs. Additionally, the dedicated requirements page provides detailed information to ensure customers are well-informed before making a rental decision.  XPress Car XPress Car  site is equipped with customer reviews that build trust and provide insights into the quality of service, alongside a convenient live chat feature for real-time assistance. Strategic call-to-action buttons guide users effortlessly through the rental process, while an online contact form offers a straightforward way to reach out for inquiries. Why your car rental business needs a website A well-designed and optimized website can take your car rental business to the next level, providing a valuable asset in attracting and retaining customers. Here are some of the top reasons why your car rental business needs a website: Expand your reach : By establishing a strong online presence, your car rental business can connect with potential customers who are located far beyond your immediate geographical area. This means you can attract clients from different cities, states or even countries, significantly broadening your customer base. Boost credibility : Investing in a well-designed car rental website is crucial for building credibility. By including customer reviews and testimonials prominently on your site, you can instill trust in potential clients. These positive endorsements can reassure new customers about the quality of your service, ultimately increasing your conversion rates. Enhance customer convenience : Offering online booking and payment options greatly enhances the convenience for your customers. This allows them to make reservations at any time, from anywhere, without needing to physically visit or call your location. It simplifies the reservation process, making it more likely for customers to choose your business over competitors. Stand out from competitors : A car rental website with an attractive design, user-friendly navigation and valuable content can distinguish your car rental business from others in the area. By providing a seamless online experience, you can capture the attention of potential customers and demonstrate the unique value your business offers compared to others. How to make a car rental website FAQ How much does it cost to build a car rental website? The cost of building a car rental website can vary depending on the features and functionality you need. Building a website with Wix, for example, starts at $14 per month for basic plans.  However, you may need to factor in additional costs for custom design, development and integration of third-party tools or plugins. Using a website designer  can also increase the cost of your website significantly. How can I ensure the security of my users' data on my car rental website? To protect your users' data on your car rental website, use strong security measures like SSL certificates to encrypt data between your site and users, safeguarding payment details. Regularly update your website's software and plugins to avoid vulnerabilities. Use secure payment gateways that comply with PCI DSS standards for transactions. Provide clear website privacy  policies to inform customers about data use and storage, assuring them of responsible handling. Regular security audits and monitoring can also identify threats and strengthen your website security . What ongoing maintenance is required to keep my car rental website running smoothly? Keep your car rental website running smoothly by checking for and fixing broken links promptly. Monitor performance aspects like loading speed, and user experience. Review  web analytics  to understand visitor behavior and spot improvement areas. Address customer feedback or complaints promptly to uphold your reputation.  Other types of websites to create How to make an art portfolio How to make an auto repair website How to make a bakery website How to make a booking website How to make a car dealership website How to make a car wash website How to make a carpenter website How to make a church website How to make a coaching website How to make a construction website How to make a consulting website How to make a dog breeder website How to make a donation website How to make an electrician website How to make a fashion website How to make a finance website How to make a florist website How to make a furniture website How to make a gaming website How to make a handyman website How to make an interior design website How to make a landscaping website How to make a laundromat website How to make a locksmith website How to make a medical website How to make a pet business website How to make a plumbing website How to make a real estate website How to make a sports website How to make a subscription website How to make a taxi service website How to make a toy website How to make a trucking website How to make a vacation rental website How to make a veterinary website How to make a website for bookkeeping How to make a dance studio website How to make a therapist website

Turn your ideas into a website you love with Wix →   So, you want to create a website? Good news: making a website with Wix has never been easier. These days, there are a number of website builders that make designing a site as simple as following a recipe. A mature website builder like Wix can also make running your business online significantly easier.  Wix gives you a range of high-quality features—a drag-and-drop website editor, templates, AI, marketing tools and native business solutions—so you can start creating right away. Keep reading to learn how to make a Wix website by bringing all of your favorite elements together.  Learn more about how to use Wix  as a website builder and to manage your business. How to make a website with Wix TLDR How to make a Wix website in 8 steps Define your website goals Pick your starting point Review and organize your pages Customize the design as desired Create your content Choose a domain name Get familiar with web hosting Promote and track your website 01. Define your website goals Creating a website starts with considering the goal of your website. Do you want to monetize your website , or simply share your favorite recipes? Whatever your aim is, be clear about your definition of success. This will help you determine the best platform, design and timeline for your project. “Just as us humans, every website has its own needs. Try to define what those are and what goals you’d like to achieve in order to create a successful website that is truly original.”   - Adi Huri, product and creative director at Wow!, Wix If you're still unsure about the kind of website that suits you, take some time to explore the different types of websites  available or explore these website ideas  for inspiration. Your website could serve as: An online store where you sell custom merchandise, handmade items, branded products or even dropshipped items. (See our guides specifically on  how to start an online store  or how to make an eCommerce website .) A blog where you share your own insights, interview experts or engage a community of people who share a common interest. (Learn  how to start a blog .) An online portfolio , which exists as a type of  static website  that shows off your experience to potential employers or clients. (Learn  how to make an online portfolio .) Note: One website can serve multiple purposes. You can  create an online store  that also has a blog. Or, you can  create a blog  that sells merchandise.  Related reading: How long does it take to build a website? I built a Wix website for my mom: here's how it went What is a Wix website? Is Wix good for website building? 02. Pick your starting point When you start building a website on Wix, you have two main ways to get started: Use the AI website builder . Create a fully functional site by answering a few quick questions. The AI will automatically generate the layout, content structure and design elements, giving you a ready-to-use starting point. Start with a designer-made template. Choose from more than 2,000 website templates , which are tailored to different business types and industries. You can select a template that closely matches the style and layout you already envision, then customize it using the editor. Choosing a starting point depends on your workflow and priorities. The AI website builder is faster for immediate results, while templates provide a stronger visual starting point. Either way, you can customize and refine your site further from Wix's drag-and-drop editor. Both choices mean you'll avoid making some of the most common website building mistakes out there. See these  Wix websites  for inspiration. Learn more:   AI vs. template: Which should I use to create my website? How to vibe code a website How to create a professional website How my 14-year-old son built a website that 6x'd his sales Special note If you're an agency owner creating a website  for clients, or manage an enterprise with complex design needs, Wix also offers Wix Studio. Wix Studio offers a collaborative platform and unparalleled customization options. Enjoy precise control over your design and easily create highly responsive, intricate animations. Discover more about  Wix Studio . For more advanced website development  needs, the Wix Editor offers access to Velo  by Wix. Velo supports markup languages like  HTML ,  CSS  and  Javascript  for custom-coding elements of your site. For example, you can connect custom  databases  and build  dynamic content , or use JavaScript to add more interactive behaviors. As another option, you can use Velo APIs to install a  Wix website app  to an existing site. (Learn more about Wix  Wix Headless .)  03. Review and organize your pages Once you have a first draft of your website, either from the AI website builder or a template, it’s a good idea to step back and review the pages that are included. Make sure that all the essential web pages are covered, and check that each one clearly serves your visitors’ needs. Start with the basics— homepage , about page, and contact page—and then consider whether any additional pages would improve your site’s structure and usability. Here are some common page types to check for: Category pages: Category pages are helpful for organizing content, especially on an eCommerce site or blog. A category page can act as a navigational element, guiding visitors to the content that they’re looking for in a friendly, familiar way.    Product pages: Product pages should highlight key features and benefits of your product, giving enough space for images, videos and dynamic sections (such as “recommended products”). You may even want to include a reviews section, or an area showcasing user-submitted photos. Services page: Here you can list the services you offer. For example, if you’re a freelance writer, you can talk about the types of projects you take on or the types of packages you offer. Support page: A support page can include information on how to get in touch with your team, or how to handle situations like a return or issues with shipping. Checkout page: Whether you run an eCommerce or service-based business, a checkout page can simplify (and speed up) the sales process. Make sure to offer multiple ways of paying and keep your form clear and to the point.    FAQ: Address common questions and concerns upfront to build trust and set the right expectations. Regularly update this page as new questions arise. Testimonials/review page:  A review page can consist of video testimonials, star ratings and/or written reviews. Privacy policy page: A privacy policy page can demonstrate that you take your customers’ privacy seriously. It may also be a legal requirement if you do business in certain countries or states. Read also:  How to build a homepage   04. Customize the design as desired At this point, you’ve probably got all the bones of your website in order. Now, it’s time to refine any details you wish. Considering how 75% of website’s credibility is influenced by its design, you’ll want to be very intentional about each component of your site. Here’s how to fine-tune the main components. Colors Colors are one of the first things visitors notice and can influence how they feel about your site. Use a main brand color with a few complementary shades to keep your design consistent, and reserve bright or contrasting hues for buttons and calls to action. Your color choices set the tone—bright colors like yellow feel energetic, while muted tones like brown convey warmth and reliability. For example, Simply Ollie uses earth tones to create a cozy, nostalgic vibe that matches its products and brand values. You can adjust your site’s colors directly in the Wix Editor, or use the Theme Assistant if you need guidance. Menus Your site’s menu is the main way visitors navigate your pages, so check that it’s organized and clearly reflects your site goals. Make sure each page is easy to find and labeled in a way that makes sense for your audience. For example, a travel blog could group content by destination or type of trip (e.g., city- vs. nature-oriented trips) , while a service site might highlight key offerings. “Keep in mind that the menu is the map of your website. By adding the right pages to your menu, in the right order, it can be the heart of your website’s success.” - Adi Huri, product and creative director at Wow!, Wix Buttons Small but mighty, buttons guide your visitors to the next step, whether that’s completing a purchase, subscribing to your blog or signing up for your service. They can also help you track engagement. Simply put, if people are clicking your buttons, they’re interested in what you have to offer (or curious enough to stick around). But for buttons to work, they need to be clear and noticeable. Visitors should know exactly where a button leads, and never feel confused after clicking it. Take a moment to review your buttons and make sure they’re clearly labeled and placed where people naturally look. Remember, both text and graphics can help here. Most people instantly recognize icons like social media symbols or a “download” arrow. In the Wix Editor, you can even add hover effects to make your buttons pop more. Visual elements and effects While all of  web design  is visual, certain elements truly enhance the user experience of your site. Things like images, shapes and scrolling effects can catch users’ eyes. At the same time, you want to avoid overwhelming your visitors.  Prioritize simplicity by using a clean, straightforward layout and giving each element enough space to breathe. Balance visuals and content so that images, videos and effects highlight key information rather than distract from it. Always use high-quality media; select high-resolution images and videos that are relevant, plus add value to the page.  When you’re building a site on Wix, you can take advantage of stock content or the AI image creator to jazz up your site. You can experiment with different shapes, layouts, backgrounds, animations and scrolling effects. Or, use one of Wix’s branding tools—like the Wix logo maker —to develop your brand identity if you’re just starting a business.   Read up on more image optimization  techniques and about what web design is . Mobile web design A whopping 96% of the global digital population  now uses a mobile device to connect to the internet. It goes without saying that you’ll want to give some TLC to your site’s mobile experience and consider the case for making a  responsive vs. adaptive website . Because phone screens are smaller than desktops, layouts should be adjusted accordingly. Prioritize what appears first (above the fold), and move or remove less essential elements for a smoother mobile experience. Make navigation simple by placing key links at the top. Many mobile sites use a hamburger menu (three horizontal lines) to organize and condense links. Website performance and speed are just as important. Use tools like Google PageSpeed Insights or the Wix Site Speed Dashboard to check your scores and Core Web Vitals. Faster sites deliver a better user experience. If you’re using Wix, your site is already optimized with globally distributed servers, auto- caching and WebP image optimization. You can also preview and edit your mobile site in the Editor, or turn your website into an app with the AI-powered Branded App tool. Learn more: How to choose a website template on Wix 05. Create your content  Your site may already come with placeholder text and images, but this is your chance to make it truly yours. The words and visuals you choose will shape how visitors experience your brand—and whether they take the actions you want. Review each section and decide what you want to keep, revise or remove. Consider whether your message is best conveyed through text, visuals or a mix of both. For example, if you want visitors to take a specific action, make that clear in your copy. If you’re introducing a new product or service, a video or image may be more effective. As you update your content, keep SEO best practices in mind: Incorporate relevant keywords naturally into your copy Write unique meta descriptions and title tags for each page (you can use Wix’s AI meta tag creator for help) Use header tags (H1, H2, H3) to structure your content clearly Include links to other relevant pages on your website to guide users and boost engagement Create content that aligns with search intent and answers visitors’ questions Website builders like Wix combine their content management software  with their editors, helping you manage content effectively and experiment with static vs. dynamic website  content. You can additionally tap into built-in AI tools for generating unique text or images for your site. “There are over 2 billion websites out there and we all visit many of them daily. With visual and textual content you have the opportunity to make a statement and have your site stand out. This is the place to add your brand personality. If you are more traditional, no need to go wild. Often, unique copy or a cool visual is all you need for your site to be memorable.”  - Adi Huri, product and creative director at Wow!, Wix 06. Choose a domain name Your domain name is your site's title, which makes it easily identifiable and accessible. A custom domain name also adds a professional touch. For this reason, domain names often match their brand names, like Wix and wix.com. To understand better how to choose a domain name, start by understanding what a domain is . Then, pick an appropriate domain extension  (.com, .net, etc.) and consider relevant subdomains. Once you've decided,  purchase your domain name  through an official registrar like Wix. Note: If you publish your site under a free account, Wix provides a default domain name. However, you can always purchase a custom domain and choose what will become your top-level domain. Or, if you upgrade to any of Wix’s paid plans, you get a private domain free for the first year. (Learn more about how to build your website for free. ) Need help finding the perfect domain name? Try using a  website name generator  for inspiration or check out our list of website name ideas . Examples of available domain extensions:  .de domain .xyz domain .ch domain .store domain .info domain 07. Get familiar with web hosting At this point, you might be wondering how to make sure that your website actually goes live and can be found online. This is where web hosting comes into play. Web hosting is like a storage house for your website, ensuring it’s accessible on the internet. There are different types, like VPS, shared hosting, managed hosting  and cloud hosting . Read more: What is web hosting? With Wix, you automatically get free web hosting  when you publish your site, so you don’t need an external host or your own web server . The platform utilizes multiple  content delivery networks  around to maintain a 99.99% uptime.  Security is covered, too. Wix provides 24/7 monitoring, auto backups, enterprise-grade website security , TLS  and public key certification for every site. You can further secure your site with measures like multi-factor authentication .  Is my Wix website secure? Yes and we explain how. 08. Promote your website The work doesn’t end after you’ve published your site. Once your site is live, you’ll want to proactively draw visitors to your pages using strategies like the ones below.  Social media marketing Using social media to promote your new website involves a strategic blend of content creation, audience engagement and targeted advertising.  The most important tip here: avoid spreading yourself too thin and focus on the platform(s) where your target audience is most active. Utilize Wix’s social media schedule tools, in addition to the AI caption creator and social ads features to keep everything in one place.  Invite two-way conversation. Make sure you’re not simply talking at your followers and bombarding them with content they don’t care about. Pay attention to what they post. Respond to their comments.  Consider collaborating with influencers and industry leaders who can endorse your website and attract their followers to your platform. SEO and GEO SEO remains a key factor in your website’s success, but it’s more than just keywords. It’s about optimizing your content, structure and user experience to be discoverable by search engines and relevant to your audience. Fortunately, Wix’s SEO  features provide a solid infrastructure to meet search engine requirements. You’ve got AI-powered text writers, assistants and checklists to provide suggestions on how to improve your content for ranking. For advanced users, Wix offers tools like a robots.txt editor, dynamic XML sitemaps and customizable canonical tags to further optimize your site. In addition, Wix offers tools for GEO (short for "generative engine optimization") and LLM optimization. For instance, the AI Site Overview report helps you understand how people are finding your website through AI platforms like ChatGPT. This, in turn, can inform how you can improve the content and type of information your offer on your site. “GEO is SEO for the AI era, providing users an all‑new level of search visibility...Just as we’ve supported our users in optimizing for traditional search engines, we’re now equipping them to navigate and succeed in an AI-driven landscape. With the AI Visibility Overview, businesses can finally see how they’re being represented—and take steps to increase visibility, influence perception and drive real outcomes." - Doreen Weissfelner, head of analytics at Wix Google My Business A Google My Business (GMB) profile is especially handy if you have a physical storefront. For many business owners, GMB is important for local discoverability—it serves as a listing on Google Search and Google Maps.  You can set up a GMB profile directly inside Wix. Once it’s set up, your GMB profile will provide a snapshot of your business location, hours, contact info, reviews and website. Make sure to fill out your profile as fully as possible. Add helpful visuals. Explore GMB’s extended capabilities. And carefully choose your category (a generic category like “restaurant” will be swarming with competition, whereas a category like “Italian restaurant” will be less competitive). Web analytics Web analytics tools  are like your eyes and ears online. They show you how people interact with your site, helping you identify issues and improve your website management  in the long run.   Analytics like visitor counts, click paths, purchase rates and most engaged regions can guide how you tailor your content or offers. Most importantly, web analytics can help you dissect user behavior. For instance, if many users leave before reaching the checkout button, you may need to rethink your button placement or webpage design.  In a similar vein, data like this may point to the best ways to promote or monetize your site.  Use  Wix Analytics  to your advantage. Wix Analytics will provide you with essential data (e.g., the total number of site visitors, time spent on pages, number of sales and much more). You can additionally use the AI Site Overview tool (as mentioned earlier) to track the behaviors of people who find you through AI platforms and/or integrate Google Analytics for comprehensive insights.  How to make a website FAQ How much does it cost to make a website? A website can be built for free, with a website builder like Wix. Or you can opt for a premium plan where prices range from tens to hundreds of dollars, depending on the website builder you choose. If you hire a developer or technical designer to make a website it could cost in the thousands. How long does it take to build a website? The time it takes to build a website can vary significantly depending on various factors, including the complexity and functionality of the website, the design requirements, the size of the project team, and the availability of resources. A simple website could take a day, a more complex one several months. Do I need a technical designer to create a website? Not if you use a website builder, like Wix. The editor is easy to use and customize. Do I need a web developer to build a website? It will depend on the functionality on your site, but to build a website from scratch or even a professional website for your business, if you use a website builder, a developer isn't necessary. How do I create a business website? Choose a website builder that can help you create a business website that will scale with your business, and allow for added functionality - like an online store. How do I build a website from scratch? Start by choosing the right website builder for your needs, then plan out your webpages, design and content. Every website starts with a great idea or brand so lead with this. How do I make a professional website? First decide what type of professional website you want, including if you want your professional site to be a portfolio site or not. Then choose your website builder, plan out your pages and functionality, work on the design and then promote your website with SEO and other marketing strategies.

Turn your ideas into a website you love with Wix →   What is Wix and why do so many people use it to create a website? If you’re researching a free website builder  or learning how to make a website  without technical skills, Wix is one of the first website builders you’ll come across, and for good reason. Wix is a flexible, all-in-one solution that helps individuals, creators and businesses design, publish and grow online, all from one place. Wix is a drag-and-drop website builder that combines built-in business features and AI-powered guidance, making it easy to go from idea to live site faster. You can start building with Wix's free plan, then scale with advanced tools for eCommerce, marketing and SEO features as your needs grow. In this guide, we’ll break down what Wix is, how it works and who it’s best for so you can decide whether it’s the right website builder for your goals. TL;DR: what is Wix? Wix is a flexible, all-in-one website builder that helps you create, manage and grow a website, whether you’re just starting out or scaling a business. It combines design freedom, built-in business tools and AI-powered features, making it suitable for beginners, professionals and agencies alike. Key takeaways at a glance: Wix is a free website builder with scalable paid plans. You can design sites using Wix AI , website templates or full drag-and-drop customization. Wix supports your eCommerce website , online scheduling , blogging, marketing and apps via the Wix App Marketplace . It’s built for performance, website security , accessibility and reliability. Wix works for creators, small businesses, developers and agencies. What Wix offers by use case Goal How Wix Helps Build a website AI website creation, templates, Wix Editor Make money online Ecommerce, POS, bookings, subscriptions Market your brand SEO tools, blogging, email, ads, social media Scale or customize Velo by Wix, App Market, Wix Studio Track performance Built-in analytics and reporting tools If you’re researching what Wix is, how it works and whether it’s right for your goals, this guide walks through everything, from design and monetization to marketing and performance. What is Wix? Wix is a powerful, no code website builder that comes equipped with business tools that can help you build something as simple as a personal blog to something as complex as an enterprise-grade hub for your online business. Wix has built-in features for eCommerce, marketing, scheduling, branding and more. An incumbent in the website space, Wix has long been a leader in web design and an early adopter of new technologies, like AI website creation. Wix’s web design options Whatever your experience level with web design , Wix makes it easy to learn how to make a professional website  and build the functional, professional site you want. Today, Wix users can pick from a variety of web design options, including the ones listed below. Jump to the section you want: AI Templates Wix Editor Wixel Video Maker Wix Photo Studio Wix Studio Wix Marketplace 01. AI Using an AI website builder is all the rage these days, but few come with the customizability and range of tools that Wix does. Once you answer several questions about the site you want to create, Wix will generate it in seconds, filling it with text and imagery that fits your answers. You can play with themes, layouts, colors, tone of voice, images and more until you get a result you’re happy with. Wix has been incorporating AI solutions into its products since 2016. "Our models are based on decades of deep knowledge and experimentation, which makes them a lot more reliable and a lot smarter,” says Yarden Geffen, product marketing manager at Wix. Here are just a few of the AI-powered solutions that Wix offers to its users: Website creation Text creation Logo design Trailer generation Auto background removal Chatbot Section generation Layout switcher 02. Templates If you don’t have a clear vision for what you want your site to look like, starting with a template might be a better option for you. Wix has hundreds of website templates to choose from. You can browse templates by industry (such as health, restaurants or beauty) or by purpose (such as building a community or showcasing a portfolio). After you’ve selected the perfect template for your website, use the Wix Editor to make it your own. 03. Wix Editor Customize your website however you’d like with Wix Editor . Write content and upload images, videos and other elements and put them in the perfect spot with drag-and-drop technology. Then, rotate, resize and recolor your content however you see fit. 04. Wixel Video Maker Wixel Video Maker , powered by Vimeo, is a free online video editor designed to assist you in crafting videos for embedding on your website and incorporating into promotional materials. Simply input your business details and upload your intended content, then seamlessly integrate text and music to create a cohesive presentation. In just a matter of minutes, you'll have a polished, professional video at your disposal. With Video Maker, you can produce content for a variety of purposes, such as crafting social media posts, demonstrating products, recapping events, announcing sales and commemorating milestones. The versatility extends to where you can share your creations, whether on your Wix website, across your social media platforms, on YouTube or anywhere else you prefer. 05. Wix Photo Studio With Wix Photo Studio , you can edit your images without leaving the platform. Think of it as built-in Photoshop. You can crop and resize photos, adjust brightness and contrast, apply filters, remove backgrounds, add text and more with this versatile tool. 06. Wix Studio If you run a marketing or design agency, Wix Studio is for you. Wix Studio is a powerful Wix product designed to help agencies build powerful websites for their clients at scale. You can add custom CSS and code-free animations for bespoke projects. Multi-project management tools help you track all of your agency’s projects on desktop or on mobile. Internal and Studio-wide design libraries let you share templates and reusable assets with teammates. Collaboration capabilities and custom roles make it easy to work on the same website at the same time, while restricting who can do what. 07. Wix Marketplace Looking to outsource the task of building or developing your website? Wix Marketplace can connect you with a freelancer or agency with the expertise you’re looking for. Beyond design, these professionals can help you improve your site’s SEO, write blog content, optimize your eCommerce shop, design your logo, set up integrations and much more. Want help building your website? Hire a pro  on the Wix Marketplace and get matched with verified experts who can bring your ideas to life. Making money with Wix So, what is Wix besides a website design tool? It’s also a hub for your business. There are lots of ways to make money with Wix . Here’s how. Online store With Wix eCommerce, you can build an online store and sell your own creations or curate products from vendors. Customize the design of your store, upload products, add photos and descriptions, set prices and you’re off to the races. Accept all kinds of payments online with Wix Payments, including buy now, pay later solutions and online credit card processing . You can set up one-time payments for product purchases, or recurring payments for subscriptions and memberships. If you also sell in person in the U.S. or Canada, Wix Payments also seamlessly connects to Wix's point of sale (POS) system to help you better manage inventory and transaction data. Manage everything from order logistics to your social media campaigns all through your Wix dashboard. You can additionally launch your store on various third-party marketplaces, like Amazon, eBay and Google Shopping, directly through Wix. Wix POS Unify your online and in-person presence with Wix POS . This point-of-sale system lets you accept payments in-store and on-the-go with stationary and mobile hardware. By integrating Wix POS with Wix eCommerce, you can share in-store and online data. Furthermore, this integration helps you manage your catalog, transactions, analytics and payments with ease. Scheduling software Wix's scheduling software is a versatile and user-friendly tool that simplifies appointment booking and management for businesses and service providers. This powerful feature is an integral part of the Wix ecosystem, designed to enhance the functionality of your website and streamline your operations. With Wix scheduling, you can effortlessly create a custom booking system tailored to your specific needs. Whether you're running a small business, offering services, or organizing events, Wix allows you to set up and customize your availability, services offered, and pricing. This flexibility ensures that you can adapt the scheduling tool to match your unique requirements. The booking process is equally straightforward for your clients or customers. They can easily view your availability, select their preferred date and time and make reservations directly through your website. What sets Wix scheduling apart is its seamless integration with your website. You can embed booking forms, calendars, and even payment options directly into your web pages, creating a cohesive and professional online presence. Plus, the software offers synchronization with popular calendar apps, ensuring you stay organized and never miss an appointment. Staff members can even sync their personal calendars with the business one to help with meeting scheduling and keeping you in the loop. Wix's scheduling software empowers businesses of all sizes to manage their bookings efficiently, save time, and deliver a convenient and user-friendly experience to their clients. Whether you're a fitness trainer, therapist, consultant, or run any other appointment-based business, this tool can be a valuable addition to your Wix website. Dropshipping Looking for a passive income stream? With Wix’s dropshipping tool, you can sell products without ever handling your merchandise. To get started with dropshipping, connect your Wix eCommerce shop to the Modalyst marketplace and select from millions of products to sell online. When you make a sale, your suppliers receive your orders and ship products directly to your customers. You’ll earn a margin from each sale. Print on demand Like dropshipping, print on demand frees you from dealing with logistics and investing in inventory you can’t sell. Wix’s print-on-demand integration lets you design printed and embroidered products that Wix’s partners print and ship on your behalf. You can add your original designs or business branding to shoes, mugs, phone cases, food packaging and more. Marketing with Wix Beyond its website-building and money-making capabilities, Wix is also a full suite of online solutions designed to help you grow a business . “The great thing about the Wix marketing tools is that they help business owners with the short and long game,” said Josh Brentan, Content Lead at Wix. “Not only do we offer all the tools to run promotions and ads for short term benefit, but we also provide content tools for SEO, blogs, email marketing and even an app that lets entrepreneurs engage with their target audience at every stage of the customer journey.” Check out these marketing tools from Wix. Landing page builder Want to gauge interest for a new product or spread the word about your ebook? A landing page is the perfect place to do those things. Wix’s landing page builder helps you build a powerful, objectives-driven page that converts without code. Use the drag-and-drop editor to achieve the look you want. Add eCommerce options like discount codes and payments, signup forms and more. You can even create dynamic pages that change depending on who lands on your website. SEO Digital marketing lore claims that the best place to hide a dead body is the second page of Google search results. While this saying is sensational, research backs up that people only pay attention to the first few search results. In fact, data shows that the first three search results get 55% of clicks. Wix’s built-in search engine optimization (SEO) tools can help your website land at the top of search engine results pages. Jumpstart your success with an SEO setup checklist that’s personalized for your website. Customizable metadata, URLs and tags empower you to optimize each page, product and blog post. Then, let Wix’s optimized infrastructure and Google Search Console integration help you make the most of each keyword. What truly sets Wix apart is its AI-powered infrastructure, combined with seamless integration with Google Search Console. This dynamic duo empowers you to not only optimize your content but also leverage AI-driven insights to monitor your website's performance. By making data-driven decisions with AI at your side, you can continuously enhance your search engine rankings. Blogging Maximize your SEO efforts by creating a blog for free on your Wix site. By writing about content that’s relevant to your target keywords, you can attract new audiences and become a thought leader in your industry. New blog content also gives visitors a reason to keep coming back to your website. Wix lets you add a blog to your website and scale content creation with templates and an intuitive content management system (CMS). You can schedule blog post publication, collaborate on posts with multiple writers and manage content on the go with the Wix app. Email marketing Spread the word about your blog posts or business with email marketing from Wix. You can use templates or start from scratch with Wix’s user-friendly editor. Personalize emails with subscribers’ names to boost open rates and engagement. You’ll save time with automations that send email campaigns when you want them. A/B testing content helps you optimize performance, while real-time analytics help you create an even better campaign next time. App builder If you thought only enterprise businesses could build their own apps, think again. The app builder by Wix lets you create an app without coding. Use your app as an extension of your business and let visitors shop, book services, engage in forums and more. The app is completely white labeled, so you won’t see Wix’s name or logo in the app, App Store or Google Play. You have full creative freedom to design your app icon and layout however you’d like. The best part is, all app activity syncs to your Wix dashboard for a seamless backend experience. Social media Did you know you can handle your social media marketing without leaving Wix? The native social media manager tool allows you to design social media imagery and videos, and schedule posts to publish simultaneously on multiple platforms. Ads You can create and manage Facebook and Instagram ads without leaving Wix. Simply open Facebook Ads in your Wix dashboard to get started. Then, create your ad by uploading media and writing a caption. Set your target audience by choosing their demographics. Finally, determine your campaign budget and timeline, then publish your campaign. You’ll be able to track ad performance and see how they affect your sales and business goals. How does Wix compare to other website builders? Beyond its massive library of templates and apps, Wix is leading the way in performance, reliability, security, accessibility and analytics. Read more: Wix vs. Squarespace Wix vs. Shopify Website building lessons Performance Performance is at the forefront of every Wix element, feature and component. That’s why Wix is always working to improve its Core Web Vitals (loading time, interactivity and visual stability) for its merchants. These efforts have paid off: as of September 2023, Google found that 70.4% of websites created with Wix had good Core Web Vitals . One of the major changes that have contributed to this improvement is the addition of the Site Speed Dashboard to the platform, which users can access to see how quickly their sites load and get personalized recommendations for optimizing speed. The dashboard uses actual user data as opposed to lab data, which only estimates potential visitor performance by simulating slow networks. "Wix always makes performance their priority and it definitely shows, both in monitoring tools and in their user's experience." —Yoav Weiss, Senior Software Engineer and Developer Advocate at Google Site reliability Due to Wix's exceptional site reliability , Wix websites consistently achieve an impressive 99.99% uptime. Wix employs a multi-cloud free website hosting approach, meaning it utilizes data centers worldwide to distribute workloads, enhance performance and serve as safeguards in case of localized disruptions. As a result, Wix sites load swiftly and efficiently, unaffected by potential regional outages. Wix monitors its infrastructure around the clock to anticipate issues before they occur, minimizing disruptions. Wix also monitors your website for unusual activity to keep your content, data and customers safe. Security Wix monitors website security 24/7 and constantly upgrades its practices to keep your site, data and customers safe. In addition to our multi-layered defense system for threat prevention, detection and response, we also have a team of people who actively monitor the system around the clock. Here are a few other ways Wix helps keep your website secure: Content management security: When you have multiple people contributing content to your website, you need a way to make sure that contributors only have access to the features that are relevant to them. Roles and permission settings let you determine who can manage what on your website’s backend. Payment security: A data breach can be the end of your business, which is why Wix pulls out all the stops to ensure sensitive information doesn’t fall into the wrong hands. Wix follows the highest payment data security standards to help you keep your customer data safe. It also uses machine learning and data analysis to monitor websites for malware and vulnerabilities. Wix account security: To help secure your account, Wix offers two-step verification via SMS, email or an authentication app. Accessibility Website accessibility is paramount for ensuring that everyone, regardless of their abilities or disabilities, can access and use online content effectively. In this context, Wix shines by adhering to the highest global standards for accessibility across all its features (including templates and Wix apps ). “What we offer is the ability to make accessible websites easily without taking creative freedom from the users,” says Nir Horesh, Wix’s Head of Accessibility. Moreover, Wix equips users with a range of website accessibility tools to make the process of making a website accessible as easy as possible. Here are a few examples of the tools you’ll have at your disposal: Accessibility Wizard: The Wix Accessibility Wizard searches your website for accessibility obstacles and offers personalized solutions for resolving them. Alt text: Alt text is a description of an image that is built into its code to ensure that site visitors who use screen readers won't miss important context. Wix Editor users can find an alt text form in their image settings that automatically inputs the description into the site code. Document Object Model (DOM): The DOM represents the hierarchical structure of a web page’s elements (headings, paragraphs, links, etc.), which is crucial for users that rely on assistive tech to navigate them. Wix automates the DOM to ensure that it is structured in an accessible and logical manner for all users. Keyboard functionality: For some people with motor control disabilities, navigating a website with a keyboard can be easier than using a mouse. Wix ensures that people who use keyboard inputs alone can navigate your site with ease. Accessible templates: Wix offers a number of templates that are designed to be accessible. These templates are built with accessibility in mind and include features like clear and concise language, high contrast colors and keyboard navigation. Check out Wix’s accessible website templates today. Analytics Wix Analytics is a powerful tool that can help you track the performance of your website and make informed decisions about your marketing efforts. It provides access to key data, including: Sales over time: See how your sales are performing now compared to previous time periods. Sales by order type: Identify which Wix apps (Bookings, Events, eCommerce, etc.) are generating the most revenue on your site. Average order value over time: Track how much the average customer spends on your site over time. New vs. returning visitors: Determine whether the bulk of your traffic is coming from new or returning visitors to guide your marketing focus toward acquisition or retention efforts. Page visits: Learn how each page of your site is performing. Button clicks over time: Find out what buttons or clickable images on your site are performing best and how it changes over time. Traffic sources: Discover where your traffic is coming from, such as search engines, social media, referrals, ads or direct traffic. Versatility Whether you're launching a blog, opening an online store, or building a portfolio, Wix flexes to fit your vision. It's packed with features and design options that cater to a broad spectrum of industries. (That's one of the many reasons Wix can simultaneously be the best website builder for photographers and the best restaurant website builder .) From the plethora of customizable templates to the drag-and-drop interface, Wix empowers you to craft a unique online presence without getting bogged down by code. And if you're ever aiming to expand your site's functionality, Wix's App Market steps in with a wide selection of apps and services that integrate seamlessly. See Wix up close True to its mission, Wix makes it easy for you to create your own professional website—exactly the way you want. From its user-friendly drag-and-drop editor to its diverse array of features, Wix offers the tools and flexibility needed to bring your vision to life. Still on the fence? Try the free plan to start, then switch to a premium plan to get access to all its features. Sign up for Wix today. What is Wix? FAQ Is Wix really free? Yes, Wix offers a free website builder that lets you create and publish a website at no cost. The free plan includes Wix free website hosting and access to core design tools, but your site will display Wix branding and use a Wix subdomain. To connect a custom domain name and unlock advanced business features, you can upgrade to a Premium plan. What types of websites can you build with Wix? Wix supports a wide range of website types, including business websites, online stores, portfolios, blogs, booking-based service sites and enterprise-level projects. Whether you’re learning how to make a website for the first time or managing multiple client sites, Wix provides templates, AI tools and advanced customization options to match your needs. Is Wix good for small businesses and entrepreneurs? Yes, Wix is a popular website builder for small businesses because it combines design tools with built-in business features. Users can sell products, accept bookings, run marketing campaigns, manage payments and track performance—all from one dashboard. As your business grows, Wix scales with you through apps, integrations and premium features.

Ready to showcase your best work? Start building your portfolio → Creating a student portfolio is a powerful way to highlight your academic achievements, academic growth and any creative projects you've taken on. In this guide, you’ll learn step by step how to make a student online portfolio that stands out to teachers, admissions officers or future employers. Whether you’re in high school, college or a creative program, a well-organized student portfolio helps you reflect on your learning journey and present your accomplishments in an accessible way. TL;DR: How to make a student portfolio How to make a student portfolio Summary 1. Gather your best work Choose your top academic, creative, or extracurricular projects. 2. Write short reflections Explain what you learned and why each piece matters. 3. Design your online portfolio Use a clean layout that’s easy to navigate (try Wix Student Templates). 4. Add achievements and goals Highlight awards, skills, and future aspirations. 5. Keep it updated Refresh your portfolio each semester with new projects. How to make a student portfolio in 5 steps When it comes to making a portfolio its important to remember that it's more than a collection of assignments, it’s your personal showcase of growth, creativity and learning. Follow these five steps to build a portfolio that reflects who you are as a student, regardless of what your favorite subject or major is. Gather your best work Write short reflections Design your online student portfolio Add your achievements and future goals Keep your student portfolio updated 01. Gather your best work Start by collecting examples of your strongest academic or creative work. This could include essays, research projects, artwork, videos or presentations. If you’re creating a portfolio for college applications include photos of classroom projects or extracurricular activities. Its always important with a student portfolio to focus on quality and variety and to choose pieces that show both your skills and growth over time. Organize your work by subject or theme to make it easier for viewers to follow. 02. Write short reflections For each project you include in your portfolio, write a short reflection describing what you learned, the skills you developed and why you’re proud of that piece or project. Reflections help your portfolio tell a story and they show not just what you did but how you grew as a student. You can aim for 2–4 sentences per project. For example: “This science fair project taught me how to test hypotheses and present data clearly.” 03. Design your online portfolio A digital portfolio is easy to update, share and access, making it a good option over a printed one. Its something that can follow you through your entire student career, from high school, to college to post-grad. If you use a portfolio builder like Wix, you can use student website templates to create a professional looking portfolio without needing to be a design major. A portfolio builder also usually includes: Web hosting , a domain name, website security Portfolio templates (or education website templates ) Drag and drop editor , for easy designing Customer support Free to paid website building plans Your student portfolio should include some key sections such as Portfolio About page , Projects, Achievements and Contact. It's completely up to you how you choose to customize your portfolio and you should make it as unique as you are. Some good portfolio design tips include, choose simple fonts, consistent colors, and plenty of white space so your work stands out. You can also check out these student portfolio examples for inspiration. 04. Add your achievements and future goals Your student portfolio doesn't have to include just your schoolwork, it can also be where you showcase your: Awards Certificates Leadership experiences If you’re applying to colleges or internships, it also makes sense to add your resume or a short Career Goals section. Want to show initiative? Include future projects you're planning. Maybe you have plans to volunteer, or tackle a new academic challenge. 05. Keep your student portfolio updated Your student portfolio should grow as you do. Update it regularly with new classes, projects and experiences. You should also regularly replace older work with pieces that better represent your current skills. Learn more: Common portfolio mistakes How do I create a portfolio with no experience Student portfolio examples (built on Wix) Sabrina Evans Sabrina's  student portfolio balances creativity and professionalism beautifully. She uses an engaging “About” section that works as a reference point for anyone seeking  about us page examples . Even more impressive is her video portfolio, which highlights her projects in a dynamic and memorable way and its great inspiration if you’re wondering how to make a video portfolio  or looking for  videographer portfolio examples . Victoria LaFave Victoria’s  student portfolio is a great case study for anyone in education. Her site includes a dedicated teaching tab, making it an excellent example for future educators researching the best website builders for teachers , how to make a teaching portfolio  or browsing teaching website examples . Looking to make another type of portfolio? How to make a nursing portfolio How to make an acting portfolio How to create a dance portfolio How to make a voice acting portfolio How to make an interview portfolio How to write a cover letter for a portfolio How to make a student portfolio FAQ What should always be included in a student portfolio? Include a mix of your best work, short reflections, achievements and personal goals. Optional others to add include photos, certificates and recommendation letters. How long should my student portfolio be? There’s no strict rule but we'd say aim for 5–10 strong examples of your work. Quality and clarity matter much more than quantity.

Ready to let your work shine? Start building your portfolio → A great marketing portfolio is one of the most effective tools for advancing your career, and creating one is easier than you think. Forget about attaching files to emails or sending clunky PDFs. Building a portfolio website gives you a professional way to present your work and skills all in one place. Portfolios aren't just for designers or artists. For marketers, they offer a powerful way to show how you think and what you can achieve. This guide will walk you through what to include in your marketing portfolio and provide inspiring examples to help you create a site that gets you noticed. Learn more: How to make a portfolio With Wix’s portfolio builder, you can create a professional, eye-catching portfolio in just a few clicks. Customizable templates and intuitive tools make it easy to showcase your work with confidence, leaving a lasting impression on every visitor. TL;DR: how to create a marketing portfolio A marketing portfolio is a collection of work samples that showcase a marketer's skills, experience and accomplishments. It can be used to apply for new jobs, attract new clients or simply demonstrate one's expertise in the field. Include a short bio, resume, contact info and a few strong work samples with explanations, data and testimonials. Even if you’re just starting, mock projects, volunteer work or freelance gigs can help you build a solid foundation. Use a portfolio builder like Wix to create a clean, professional site fast. You’ll get customizable templates, mobile-friendly layouts and AI tools to help organize your work. What should a marketing portfolio look like? Marketing portfolio basics How to do it Pro tip Short bio Write 2–3 sentences about your background, interests and what drives your work Add a mission statement that reflects your values and focus Resume Include a clear, updated resume with key roles, skills and achievements Highlight results using numbers and outcomes Contact info Add a contact page, email address, social links and a simple contact form Make it easy to find—also include it on your About page and footer Work samples Pick 3–5 of your best projects with strong visuals and real results Prioritize work with measurable impact or creative solutions Process explanations For each project, explain the goals, your role, the strategy and the results Use bullet points or short paragraphs to keep it scannable Testimonials Ask past clients or team members for 1–2 sentence quotes about working with you Place next to relevant work to build trust Awards and recognition List any industry awards, press mentions or certifications Use logos or badges to make it visual Printable version Create a simplified PDF with a cover page, resume and top work samples Keep it short and brand it with your logo or personal style Learn more: Best portfolio website builders Marketing portfolio examples Portfolio websites examples How to create a marketing portfolio Here’s how to build a marketing portfolio—the type of website that presents your work in the best light and captures the attention of your audience: Choose an online platform Create a compelling homepage Design a strong About page Showcase your best samples Explain your work process Make yourself easy to contact Regularly update your marketing portfolio 01. Choose an online platform Pick an online platform that lets your marketing portfolio look sharp and professional without extra hassle. Choose one with customizable free website themes designed for marketers, so you can easily showcase projects, results and skills in a clear, organized layout. Make sure it loads fast and works smoothly on phones, tablets and desktops, so visitors get a great experience every time. A convenient way to get started with your online portfolio is to create a website for free using Wix. The entire process of learning how to build a website , from inception to publication, is completely free, and there’s a wide selection of portfolio templates that you can customize according to your needs. You've also got AI-powered portfolio tools, including an AI website builder and tools for auto-arranging your photos into projects. Test drive the AI website builder . Building a portfolio with Wix includes a domain name , secure web hosting and robust security infrastructure . 02. Create a compelling homepage As you build your portfolio website, remember your homepage sets the tone. It’s the first impression people get of your work, so it needs to communicate who you are and what you do in just a sentence or two. Think of it like a professional model portfolio —immediate impact, no fluff. Check out these web design portfolio examples to get a feel for how others introduce themselves clearly and confidently. Keep the layout clean. Avoid walls of text, jarring color combinations or too many visuals competing for attention. Your homepage isn’t where you show everything—it’s where you point people in the right direction. Make sure it links clearly to your portfolio page and work samples. You’ll also want to guide visitors with simple calls-to-action near the top of the page. A button like “Contact me” or “See my work” helps turn curiosity into connection. A good homepage doesn’t beg for attention—it channels it. Learn more: How to make a UGC portfolio How to make an interview portfolio How to make a communications portfolio How to make an engineering portfolio 03. Design a strong About page Don’t forget to include an About page as well. This is where you can place your professional bio , resume and links to your LinkedIn page and other relevant social media profiles. This page should summarize your professional experience and highlight your achievements in a way that sets you apart from others in the field. Ideally, it will explain how you got to where you are today and the purpose behind your work. You can also include a handful of customer testimonials to add credibility to your claims and for "proof points". 04. Showcase your best samples Here comes the meat of your marketing portfolio: your work samples. Begin by creating a separate page titled Portfolio or Work. This will be the canvas for presenting your most successful projects. Most likely, you’ll have several projects to choose from. Rather than attempt to showcase all of them, carefully select the ones that best represent what you’re capable of. Remember, quality is better than quantity here. First, site visitors won’t want to sift through dozens of samples in search of your best work. Second, an in-depth analysis of 5 projects is far more compelling than a minimal commentary on 50. If you’re stuck on which samples to include, consider the following: Prioritize examples with great results: As you scan past projects, start with the ones that delivered the strongest outcomes. Look for measurable data and impressive metrics, anything that shows impact. For example, “increased organic traffic by 60%” or “grew membership by 25%.” Include specific numbers wherever possible to highlight measurable results. Showcase your most innovative ideas: Perhaps you helped orchestrate a project launch, managed a successful rebrand or introduced a new marketing channel to a client. Providing such an example in your portfolio can emphasize your creativity, outside-the-box thinking and project management skills. Highlight an integrated marketing campaign: If you’ve successfully pulled off a complex digital marketing project—for instance, a campaign that integrated website content, social media content, email marketing and more—you should absolutely highlight that in your marketing portfolio. This will show that you are a strategic thinker and know how to target different audiences across a wide range of channels. Add case studies for each project To give each sample depth, create a short case study using the STAR format (Situation, Task, Action, Result). Explain the project’s goals, your specific role and responsibilities, the challenges you faced and the final results. Concrete numbers and insights help readers understand how you work and the value you add. Include the client or industry and the tools you used in each case study. Add visuals Strengthen each sample with visuals like images, videos, screenshots or infographics. These make your work more engaging and easier to understand—especially when displaying complex campaigns or creative assets. 05. Explain your work process Selecting your work samples might be the trickiest part of creating your marketing portfolio, but it’s not the final step. To do justice to your experience, you’ll need to explain the context behind each project. You can place these explanations side-by-side examples of your work, or share case studies and other insights on your website’s blog. As you explain your work process, be sure to include the following elements: The goals behind each project Your role and responsibilities The challenges you faced and how you overcame them An overview of the process from start to finish The final outputs and results 06. Make yourself easy to contact Finally, encourage visitors to reach out by placing your contact details in various places across the site. Anticipate where people might look for your contact details, and place the information there. This includes the website’s footer and the About page, as well as a dedicated Contact page. It’s also important to include a contact form on your site. This way, visitors won’t need to copy and paste your email address on a separate tab, but can instead send a message directly through your website.   Make sure to share your portfolio link widely and include it on resumes, professional profiles and email signatures. 07. Regularly update your marketing portfolio Your marketing portfolio should grow with your career. As you take on new projects and build your expertise, make it a habit to update your portfolio regularly. This keeps your work relevant and highlights your current skills. Every time you complete a project or hit a major milestone, add it to your portfolio. On the flip side, if older projects no longer reflect your abilities, remove or refresh them. Regular updates keep your portfolio relevant and ready to impress potential clients or employers whenever opportunity knocks. Updating your portfolio at least once or twice a year ensures it reflects your most recent accomplishments and skills. By consistently refining and improving your portfolio, you'll ensure it remains a true representation of who you are as a marketing professional and what you can achieve. Why you need a marketing portfolio As Hani Safe, product lead (Showcase) at Wix puts it: "Portfolios are ideal for professionals, individuals or businesses who want to showcase their work in a visually engaging manner to attract clients or enhance their online presence." A marketing portfolio is a powerful tool for any marketer wanting to highlight skills and achievements. Paired with a strong resume , it can give your career a serious boost. A resume tells what you do, but a portfolio shows how you do it. That makes your experience more convincing to recruiters and clients. People are more interested when you back up your claims with real results. Whether your focus is SEO, advertising, social media or any other marketing area, your portfolio is where you prove your expertise. Putting your professional portfolio  online shows you mean business and builds trust in your skills. Beyond showcasing your work, a marketing portfolio inspires potential clients or employers. When they see clear, compelling examples, they can picture the impact you’ll bring to their projects. What to include in a marketing portfolio As you start to piece together your marketing portfolio, here’s a quick checklist of the elements you should include: Short bio Your bio is often the first real impression people get, so keep it sharp and personal. Write a short paragraph that explains what kind of marketing you do, who you do it for and why it matters to you. This is your chance to position yourself—not just as someone with experience but as someone with a clear point of view. If you specialize in branding for wellness startups or drive paid growth for eCommerce brands, say it. Add a mission statement if it fits your style. For example, “I help purpose-driven brands turn values into results through clear messaging and targeted campaigns.” A strong bio works like the intro on a professional model portfolio: it sets the tone and helps people understand who they’re dealing with. Resume Instead of linking to a static PDF, turn your resume into an interactive section of your site. Highlight roles that connect directly to your best work and explain the value you brought to each one. Include your job titles, the companies or clients you worked with and 1–2 outcome-based bullets for each. For instance, “Launched paid media campaigns for a boutique fashion brand, increasing clickthrough rates by 47%.” Mention tools you’re comfortable with (like Google Ads, Klaviyo or Webflow) and certifications that help validate your skills. A downloadable PDF is still a good backup—especially for recruiters—but let the live version do the talking first. Contact details Make it easy for people to reach you no matter where they are on your site. A contact page is a must—it should include your name, email, a short message form and links to relevant platforms like LinkedIn or Instagram. If your work is visual or campaign-focused, an Instagram feed can be just as compelling as a project gallery. You can also add a simple contact bar or sticky footer to every page with a “Let’s talk” button. Samples of your best work This section is where your portfolio earns its keep. Create a dedicated Work or Projects page with 3 to 5 strong samples. Each project should include visuals, a short intro and a breakdown of the challenge, strategy and results. For example, one marketer might show how they led a rebrand for a local gym chain, developing new messaging and a social media rollout that grew membership by 25% in two months. Another might highlight a lead-generation funnel that turned a cold email sequence into a 10% conversion rate. Use performance data wherever possible and keep each story focused. Visitors should be able to understand what you did and why it worked—fast. Testimonials Social proof is one of the strongest assets on a portfolio site. Include short, specific quotes from clients, collaborators or past managers. A testimonial like “They helped us pivot our digital strategy mid-campaign and still hit our KPIs” is far more powerful than generic praise. Place testimonials alongside the projects they relate to or give them their own section with names, roles and photos if you can. If you’ve done work for recognizable brands say so. It builds trust fast and adds weight to your story. Awards and recognition Awards, certifications and press mentions reinforce your authority without you having to say much. If you’ve earned a HubSpot certificate, completed Meta Blueprint or been featured in a marketing roundup, include those here. Visuals like badges or logos make this section easier to scan and remember. You can also add quick blurbs like, “Named Top Freelancer on Upwork in 2023” or “Featured in DesignRush’s top 10 portfolio websites.” Just like in a professional model portfolio, where brands or editorials add instant credibility, these elements do the same for marketers. Cover page and table of contents For interviews, proposals or client meetings, a downloadable version of your portfolio can still be useful. Create a clean cover page with your business name , role, website and optional logo . Then include a simple, clickable table of contents linking to each section or project. This works well for people who prefer PDFs or need something they can review offline. It also shows that you’ve thought about how your work gets presented—not just online but across different formats. In short, it says you’re organized, professional and ready to pitch. Marketing portfolio examples Once you've selected the elements to include in your marketing portfolio, take a look at these examples to jumpstart your inspiration: 01. Steve Wolf Designs Steve Wolf Designs  studio builds meaningful brands through design. To generate immediate interest in their work, they place images of their projects front and center on the homepage. Using their online marketing portfolio, they’re able to increase the visibility of their brand and capture the attention of their clients. Looking to start a marketing business ? Our guide has you covered. 02. Taylor Engle Anderson This portfolio site from Taylor Engle Anderson showcases her work as a writer, editor and marketing and PR specialist. The homepage introduces her professional identity and invites visitors to explore her storytelling, while the site is organized into sections like “Work,” client testimonials, PR offerings, a blog with insights on writing and marketing and opportunities to collaborate or shop. Visitors can view her services, read her blog posts and learn more about her approach to brand storytelling and public relations. Creating a marketing portfolio without experience If you don't have any experience in marketing, you can still build a marketing portfolio. Here are a few tips: Start with personal projects. If you don't have any experience working with clients, you can start by creating marketing materials for yourself or your friends and family. This could include designing a website, creating social media content or writing blog posts. Looking for inspiration? Think about exploring these gestalt principles to get started. Create mock projects : Mock projects are hypothetical campaigns or strategies designed to showcase your skills and creativity. For example, create a branding campaign for a known company or a content strategy for a fictional business. Label them as mock projects to stay transparent while highlighting your abilities. Volunteer your services. Many nonprofits and small businesses are looking for volunteers to help with their marketing efforts, which helps you gain experience and build your portfolio. Take on freelance projects. Once you have some experience, you can start to take on freelance marketing projects. This gives you the opportunity to work with different clients and build a more diverse portfolio. Contribute to open-source projects. There are many open-source marketing projects that you can contribute to. This is a great way to gain experience working on real-world projects and to collaborate with other marketers. Participate in marketing competitions. There are many marketing competitions that you can participate in, helping you test your skills and get feedback from other marketers. Learn how to make a PR portfolio   that wins over clients. Marketing portfolio best practices Here are some best practices for creating a marketing portfolio: Tailor your portfolio to your target audience: What skills and experience are they looking for? What types of work samples would they find most impressive? Choose high-quality work samples: Your portfolio should only include your best work. Take the time to edit and polish your work samples before you add them to your portfolio. Tell a story with your portfolio: Each work sample should tell the story of a successful marketing campaign or project. Be sure to explain the goals of the project, the strategies you used and the results you achieved. Use visuals: Use visuals to make your portfolio more engaging and easy to skim. Add images, videos, infographics and intentional color combinations to bring your work to life and show your creative range. Tip: Include images in WebP file format for better website performance. Make it easy to navigate: Your portfolio should be easy to navigate and use. Visitors should be able to quickly and easily find the information they are looking for. Keep it up-to-date: Be sure to update your portfolio regularly with new work samples and accomplishments. Make it mobile-friendly: Design your portfolio with mobile users in mind. With so many people browsing on their smartphones, a responsive, mobile-friendly layout is essential for accessibility and a smooth user experience. Types of marketing portfolios Building your marketing portfolio is all about finding the best way to share what you bring to the table. The format you choose can make a big impact. This chart breaks down different types of marketing portfolios, what they include and who they're great for. Use it to craft a portfolio that truly reflects your skills and gets you noticed: Portfolio type What it includes Perfect for Personal marketing Brings personal achievements to life with case studies, testimonials, certifications or individual projects Freelancers and independent marketers Agency Showcases a range of client campaigns featuring results, client feedback and industry highlights Marketing or creative agencies Creative Features standout visuals and written work like ad designs, videos and social media content Graphic designers, content creators or ad specialists Social media Spotlights posts, campaigns, performance insights and audience engagement across platforms Social media managers or strategists Content marketing Highlights articles, blogs, SEO performance and project calendars for a content-rich portfolio Writers, bloggers and content strategists Product marketing Includes product details, launch strategies and connections with target audiences Product marketers Event marketing Shares event imagery, participant numbers, collaborations and media coverage Event marketers Performance-driven Breaks down numbers with metrics, growth statistics and ROI from analytics, paid ads or SEO efforts Marketers who focus on analytics or performance strategy How to create a marketing portfolio FAQ Is a marketing portfolio really necessary? In most cases, a marketing portfolio is crucial. It showcases your skills, accomplishments and creativity to potential employers or clients. A well-designed and planned portfolio demonstrates practical application of marketing strategies , campaigns and results, giving credibility to your capabilities. It's a powerful tool for highlighting your unique marketing approach and making a memorable impression in a competitive job landscape. How to create a content marketing portfolio? To create a compelling content marketing portfolio, build up a diverse range of writing projects to fully showcase your writing, strategy and results. Include case studies with measurable outcomes, highlight your ability to engage audiences and emphasize your understanding of various platforms such as social media. Use clear visuals, concise descriptions and provide context for each project. Check your portfolio reflects your storytelling ability and capacity to drive meaningful marketing results through strategic content creation. How to make a digital marketing portfolio? Build a standout digital marketing portfolio by featuring diverse campaigns and results that you've had a had in. Showcase your expertise in SEO, social media, email and analytics. Include case studies with measurable metrics and highlight skills in campaign planning, execution and optimization. Use a visually appealing format, incorporate visuals and data and demonstrate a deep understanding of digital platforms for marketing. Provide clear project descriptions and outcomes to illustrate your impact in the dynamic digital marketing landscape. How to make a marketing portfolio for beginners? Start with a portfolio builder, like Wix. Select the right portfolio template and get creating. Portfolio builders take care of all of your hosting and domain needs, as well as site security and reliability. How many pages should a marketing portfolio have? There's no one-size-fits-all answer to how many pages a marketing portfolio should have. The optimal length depends on several factors: Experience level: if you're an entry-level marketer, 1-3 concise pages of your best work should be enough. If you're at a mid-management level, consider 3-5 pages to demonstrate your experience. For a director or senior executive, 5-7 pages should be able to represent the impact you can make. Position type : if you're a specialist with a focus marketing niche, you'll want a few pages to really show off your skills. As a general market, you'll generally need a page per marketing discipline you have experience in. For example, one page to demonstrating your social media experience, another to show your SEO work. Prioritize focusing on the quality and impact of your work rather than sheer number of pages in your marketing portfolio. Each page should tell a compelling story and showcase your value contribution to past projects or campaigns regardless of how may you include. How much does it cost to create a marketing portfolio? You can create a portfolio for free, with a portfolio builder like Wix. Or opt for a paid plan, starting from $17 a month including domain name registration. If you choose to build a portfolio with a web developer or designer it can cost from several hundred dollars to several thousands not including hosting and domain name registration.

Turn your ideas into sales and start selling with Wix eCommerce →   An eCommerce website  is the foundation of any online business, but understanding the costs involved is key before you get started. You’ve got a rock-solid eCommerce business idea  and are ready to start your business , but you need to figure out the cost of building an eCommerce website . How much will it take to turn your idea into a fully functioning online store? The short answer: it depends. Every eCommerce website is different, so costs can vary. Once you understand the key factors, you can better estimate the budget you’ll need to start an online store . On Wix's eCommerce website builder, you can build a site for free. Once you launch and start accepting payments, a paid plan is required, ranging from $29/month to $159/month depending on features. We’ll break down all the major aspects of eCommerce website costs and show you how to keep your budget low when building a website  for your online business. How much does an eCommerce website cost? An eCommerce website typically costs between $29 and $159+ per month depending on the features, complexity and scalability you need. Simple sites with basic selling tools cost less while stores with advanced functionality and higher performance requirements cost more. Choosing the right plan helps you align costs with your business needs and growth goals. Plan Cost range Key features Basic $29 – $38/month Simple online store setup with essential product listings, basic payment acceptance and limited traffic handling. Suitable for small business or hobby stores. Standard $39 – $158/month Enhanced store features including integrated payments, larger product catalogs, basic promotional tools and support for moderate traffic. Good for most small to medium online shops. Advanced $159+/month Advanced selling features such as multi-channel sales, automated promotions, inventory management, larger or unlimited catalogs, higher performance and tools for scaling. Ideal for growing or high-traffic stores. Learn more: How much does it cost to build a website  and how to start an eCommerce business Factors and features affecting eCommerce website cost There are six main factors or features to look at when it comes to calculating the cost of an eCommerce website. Hosting Domain Payment processor SSL and security eCommerce platform Website design Copywriting Factor Cost Why it matters Hosting $0–$50/month Costs vary based on speed, storage, and expected traffic volume. Domain $0–$20/year Your online address (e.g., .com). Premium names cost more but standard renewals are usually flat fees. Payment processor 2-3% + fixed fee Services like Stripe or PayPal take a cut (usually ~2.9% + $0.30) of every sale you make. SSL and security $0–$50/year (often included) Encrypts customer data. Many eCommerce website builders like Wix provide basic SSL for free, but high-level enterprise security costs extra. eCommerce platform $0–$200/month eCommerce platforms like Wix. Higher tiers offer lower transaction fees and better reporting. Website design $0–$3,000+ (one-time) Ranges from DIY templates (low cost) to fully custom-coded agency builds (high cost). Copywriting $50–$150/hour or $500–$3,000+/project The cost of writing product descriptions and SEO-focused sales pages to drive conversions. 01. Web hosting Monthly cost range: $0-$50 (varies by traffic and features) Options include: Shared, VPS and dedicated eCommerce hosting based on your needs Wix offers free web hosting as an essential part of every website's infrastructure Learn more: How to build a website 02. Domain name Annual cost range: $0-$20 Choose a strong branded, memorable domain name (With Wix domain name registration is free for the first year with a paid plan) Your eCommerce website cost can vary depending on which top level domain extension you chose (some are more expensive than others based on popularity and demand), which domain registrar you use and if the domain you need is already registered by someone. In this case you may need to bid or negotiate to buy it. 03. Payment processor Transaction fees: 2-3% + fixed fee (varies by provider) Check out Wix payments solutions and receive payments online Different payment solutions and processors have different fees and these will determine the total cost of your eCommerce website. 04. SSL and website security Annual cost: $0-$50 Essential for securing customer data and transactions. Almost 75% of the data breach cases  investigated by Visa in early 2022 involved eCommerce companies. That’s why routine updates, security checks, and patches are a must-have for your online store. Staunch security will help keep your data—and your customer’s data—safe from hackers and ensure your website stays up and running. All Wix eCommerce sites come with enterprise-grade website security and SSL certificates 05. eCommerce platform Monthly cost range: $0-$200 (varies by features and scale) Check out these best eCommerce platforms or these best eCommerce website builders to choose from Your eCommerce website cost will mainly be decided by the cost of your eCommerce platform or builder. Because many platforms include hosting, domain name, and security features, how much you pay for your eCommerce platform often will determine the total sum of your site's cost. Using an all in one website builder like Wix can be the most cost effective way to keep down your eCommerce website costs without having to sacrifice on design and functionality. 06. Website design Templates: $0-$100 (one-time cost) Designer: $500-$3,000+ (one-time cost) Choose based on budget and customization needs Learn how to design a website for free with Wix Generally the more complex the design, the more expensive your eCommerce website. Or at least this use to be the case and may still be valid if you choose to work with a web developer and designer to build your eCommerce site. If you opt for an eCommerce website builder, then generally your design and its complexity won't impact the price if you use available, customizable templates. 07. Copywriting Freelancers: $50-$150/hour or $500-$3,000+ per project Agencies: Higher rates, often include extra services The cost of eCommerce copywriting depends on the scope of work, who you hire and the complexity of your niche. Specialized niches often require more research and expertise, which can raise rates. Freelancers offer flexibility with hourly or project-based pricing, while agencies may charge more but provide added expertise and services. Investing in a well-planned copywriting budget tailored to your niche can make a big difference in your store’s success. 6 top potential extra eCommerce website costs Number of products   Design and user experience (UX)   Custom features and eCommerce functionality   Maintenance and support   Marketing your eCommerce site Branding 01. Number of products One of the biggest defining variables is the size of your store. Most eCommerce websites will grow to have hundreds of pages, spanning category pages, product detail pages, and other purposeful landing pages . In general, the more products you have, the more costs you may incur in terms of website storage, eCommerce website optimization  bandwidth and design. For example, building an eCommerce website with 1,000 products or fewer can cost anywhere from $1,000 to $10,000, while websites with more than 1,000 products can cost significantly more depending on design complexity, custom features, hosting and maintenance.  While you may not know the exact number of products you'll sell, start by asking yourself these key questions: How many products are you starting with?  Start by knowing how many items you’ll launch with. Whether it’s a small selection or a large catalog, this will help you plan your site’s structure. How should you organize your products?  Group your items into clear categories or collections. This makes it easier for customers to find what they need and improves their overall shopping experience. Do your products have variations?  If your items come in different sizes, colors or materials, ensure your site design can handle and display these options smoothly. How much detail should each product have?  Think about how much information, imagery and specs your customers need to make a confident purchase. What are competitors doing?  Look at similar eCommerce sites to see how they organize and showcase their products. Learn what works and how you can improve on it. 02. Design and user experience (UX) A whopping 94% of shoppers’ first impressions specifically relate to your website’s design , according to WebFX . That means that nearly every customer expects to see a beautiful, well-branded site which may, in turn, require the touch of a highly skilled web designer. But rather than just creating an eye-catching website, you’ll want to build an eCommerce website that’s also user-friendly. That’s where your site’s UX comes in. The ultimate goal of your site’s UX design is to reduce the number of clicks (or taps) it takes for a shopper to find a product and complete a purchase. In eCommerce , successful UX involves a number of things: easy-to-navigate menus, detailed product images, mobile-friendly pages, smooth checkout, and more. Depending on the complexity of your site, your design and development costs may vary. Quick tip: If you’re not sure where to start with UX, check out other retailer’s sites and study how they use navigation menus, breadcrumbs, search bars, filters, buttons, and other elements to remove friction from the buying experience. 03. Custom features and eCommerce functionality A self-hosted or SaaS platform will give you the basics you need to create a website. However, an eCommerce site requires much more. You’ll need to connect your site to payment gateways, fulfillment options, promotion tools, and other functionality that transforms your site into a store. Some eCommerce platforms like Wix include many built-in features. Others require many plug-ins and integrations to work. Plugins range from free to anywhere between $40 and $500 on average. A few popular plug-in examples: QuickBooks Connector : The app lets you automate your accounting by syncing site sales to an existing QuickBooks account. It’s free to install and comes with a 30-day free trial. After the trial period, you’ll need to pay subscription fees that range between $30 to $200 a month. Price Table : This plug-in lets you create side-by-side price tables on your website. It’s free to install and runs between $3.19 and $12.69 a month. Modalyst : A popular dropshipping and print-on-demand platform, Modalyst is free to download but charges between $30 and $67 per month, depending on your subscription plan. (However, with a Wix Business Unlimited or Business VIP plan, you can gain access to Modalyst at no extra charge.) Payment gateways also bring some downstream costs. Most of the top payment apps charge you 2.9% plus $0.30 per transaction. Make sure to factor these ongoing expenses into your overall eCommerce website budget. 04. Website maintenance and support In addition to calculating how much it costs to build an eCommerce website, you must set aside money for regular maintenance and support. You can either handle your website maintenance in-house or hire a web developer  to do it. Maintenance will include items like site improvements, updates, bug fixes, and new pages. Your maintenance plan should further embrace this crucial consideration: Website performance  and speed: As you add products to your site, you run the risk of slowing down your site, which is one major reason why eCommerce sites fail. Proper maintenance will help you launch new content without crippling your website’s performance. Considering how an improvement of just one-tenth of a second in mobile load times can produce 8.4% more conversions —site speed matters. 05. Marketing your eCommerce site The cost of marketing an eCommerce site varies widely, depending on the strategies you want to invest in. For small businesses, basic marketing expenses, including social media ads, Google Ads and email marketing, might range from $500 to $5,000 per month. Larger businesses could spend $10,000 to $50,000 or more monthly on comprehensive strategies, including content marketing, influencer partnership and advanced SEO. Here’s a quick breakdown of the cost of paid marketing vs. organic marketing: Paid marketing Paid strategies like social media ads, Google PPC and influencer collaborations deliver fast results. Social media campaigns start at $500 monthly, PPC ranges from $500 to over $50,000 depending on scale and influencers charge from $50 to $10,000+ per campaign. These methods drive immediate traffic and require ongoing optimization to ensure ROI. Organic marketing Organic approaches, such as SEO, content marketing and social media engagement, focus on building trust over time. SEO costs range from $750 to $20,000 monthly, while content creation may range from minimal in-house effort to $10,000 for professional campaigns. Social media and email marketing are generally lower-cost or free if handled internally but require time to gain traction. Ultimately, marketing eCommerce website costs depend on business goals, competition and the desired reach and impact of the campaigns. There are ways to go about marketing your site organically and for free (minus time invested) but these can take longer to gain traction and traffic compared to paid strategies or campaigns. 06. eCommerce website branding Branding is a crucial investment for any eCommerce store, but how much should you spend? On average, small to medium businesses typically spend between $4,500 and $15,000 per year  on branding. This includes creating a distinctive logo, selecting a cohesive color palette, developing a consistent tone of voice, and ensuring that all customer touchpoints reflect the brand’s identity. While this may seem significant, strong branding pays off by building trust, loyalty, and recognition, all mkey factors that influence customer decisions and conversions. A well-branded store creates an emotional connection with buyers, encouraging repeat purchases and turning customers into advocates. For eCommerce businesses, branding is a strategic investment in standing out in a competitive market and driving long-term growth. Learn more: eCommerce advantages and disadvantages How to lower your eCommerce website cost How can you stay at the lower end of cost ranges, or even come in under the averages, when you build an eCommerce site ? These four strategies can help you save some money without impacting quality or design. 01. Use pre-made website templates When it comes to creating the perfect look for your eCommerce website, you have two options: You can pay a web designer to create a custom design for you or you can use a pre-made eCommerce template . Paying a designer will run you about $75/hour on average . (You can find talented and ready-to-hire web designers on the Wix Marketplace .) Alternatively, you can purchase pre-designed website templates, which are usually free or, at most, a couple hundred bucks. Considering how website developers may charge as much as $3,000 for a mobile-optimized website, templates tend to be more affordable and easier, especially if you’re starting with a smaller site. Wix offers hundreds of designer-made eCommerce website templates  for various types of businesses. 02. Choose the right eCommerce website builder "This was a lean startup so we wanted to have a website that we could easily update ourselves—or delegate to an employee to update—in a really simple and time-efficient way. So that's how I decided on Wix." - Andrea Shubert, co-founder of Strathcona Spirits Using a SaaS-hosted platform will save you money on hosting, domain registration and an SSL certificate. However, not all platforms are created equal. Some require many more plugins than others to create a fully functioning store. Others are simply clunkier, and more difficult to use. So, as you shop for the right eCommerce platform, make sure to ask the right questions: Does the platform allow me to customize the look and feel of my site according to my brand’s specific needs? Does the platform support my desired payment solution(s)? Do I need to be able to connect it to a POS or enable other special features, like recurring payments? Will the platform give me the storage space I need to get started and the additional capacity I’ll need to scale my business appropriately? Does it integrate with my preferred sales channels and apps (e.g., the marketplaces I sell on, or my inventory software)? Can it help me win back customers with abandoned cart recovery features and other marketing tools? Does the platform include easy-to-reach customer support in case of emergency? If you’re wondering, “ Is Wix good for eCommerce ?,” the answer is yes. When you build your eCommerce website  on Wix, you get access to secure online payments, a minimum of 50GB of storage space, and unlimited products. Then, as your business grows, you can scale up your subscription plan and get added services, such as dropshipping, product reviews, and automation. 03. Prioritize necessary eCommerce website features Consider how when you buy a new car, you can save money by being selective of the features or option packages that you actually need. The same principle applies to your eCommerce website cost. You’ll want to spend most of your budget on the need-to-have features. When you’re first starting out, focus on pages and features that are most likely to drive sales: Product category pages Individual product pages Multiple payment gateways Simplified checkout Integrated site search tools “Related products” widgets that drive cross-sells and upsells Technical SEO to help people find your site Once the basics are in place, you can start budgeting for add-ons. Most eCommerce platforms will offer you hundreds of apps that you can integrate into your online store whenever you’d like. These apps make it easy and cost-effective for you to scale your store as customer demand increases. Inside the Wix App Market , you’ll find 500+ powerful solutions for coupons, accounting, fulfillment, warehousing, print on demand, and more. eCommerce website cost FAQ How much does an eCommerce website cost a month? Monthly costs for an eCommerce site will vary based on how your site is built and on which website builder or platform. With Wix, costs can range from free, to paid plans that start at $17 a month. These costs can be considerably higher if you build your site with a professional web developer or agency. Compare website costs between Wix vs. Squarespace in this article. What is the cheapest eCommerce website building option? Wix offers flexible, affordable plans starting from $17, with a free version for those comfortable with a branded domain (e.g.,username.wixsite.com/sitename) and site ads. All paid plans include a custom domain, reliable hosting, AI design tools and 24/7 support, plus a 14-day trial for any premium plan with a refund option. How much does a typical eCommerce website cost? The cost of an eCommerce website depends on its features and complexity. Customizable website builders like Wix cost around $17–$36 per month for basic plans. Small business websites with professional design and advanced functionality may range from $1,000 to $10,000. Fully custom-built solutions for larger businesses typically start at $10,000 and can increase significantly based on specific requirements.

Turn your ideas into a website you love with Wix →   Today, building your teaching portfolio doesn’t mean printing a three-ring binder. You can make it online, using a portfolio builder  or even an AI website builder  to create a teaching portfolio that grows with you. Creating a teaching portfolio can be a game-changer for your education career. Whether you’re applying for a teaching  job, showcasing your skills to peers or simply building your professional confidence, an organized and visually appealing portfolio can make a powerful impression. From showcasing lesson plans to highlighting classroom management techniques, your portfolio tells your story as an educator. In this guide, you’ll learn how to make a portfolio . We’ll cover essential steps, share the best teacher website examples and offer free templates and tips to help you create your best online resource yet. Want help choosing the right platform? Check out the  best website builders for portfolios —plus examples of the best portfolio websites  to spark ideas. What is a teaching portfolio? A teaching portfolio is a curated collection of documents, lesson plans, reflections and evidence of teaching effectiveness. It’s used to showcase your skills, philosophy and growth as an educator. Key purposes: Highlight your teaching philosophy Present lesson plans, assessments and student work Reflect on your growth and development Provide evidence of student learning Demonstrate qualifications to potential employers Pro tip:  Today’s hiring landscape favors online portfolios. An online teaching portfolio can show tech-savviness, organization and initiative—all things school administrators value. Common teacher portfolio formats Format of a teaching portfolio Description Best for Print portfolio Physical binder with tabs and printed documents. In-person interviews. Digital PDF Shareable, downloadable file. Email applications. Website portfolio Online version hosted via website builder. Showcasing work 24/7; interactive experience. Why create a teaching portfolio? Even if it's not required, having a professional portfolio shows initiative, professionalism and a genuine passion for teaching. Benefits: Helps you prepare for interviews by organizing your talking points. Showcases your unique teaching style and strengths. Builds credibility and confidence in your abilities. Makes you memorable to hiring committees. "In an interview setting, your teaching portfolio does more than back you up—it speaks for you. A clean, organized portfolio shows you think like an educator and a professional." - Sharon Hafuta, SEO blog editor at Wix What to include in a teaching portfolio This is one of the top questions educators ask, and for good reason. There’s no universal format, which can be both freeing and overwhelming. Here’s a breakdown of what to put in your teaching portfolio, with a template you can follow: Section of your teaching portfolio Purpose Tips Cover page Introduce your portfolio. Include your name, title, photo and contact info. Table of contents Navigation aid. Hyperlink sections for digital formats. Teaching philosophy Share your beliefs and goals. Keep it personal yet professional. Resume/CV Outline your qualifications. Tailor it to education roles. Lesson plans Show teaching skills in action. Add student outcomes or reflections. Assessments Demonstrate evaluation strategies. Include examples of feedback. Student work samples Showcases results. Include a range of learning levels. Letters of recommendation External validation. Choose diverse voices. Certifications & awards Proof of credentials. Include relevant dates. Professional development Commitment to growth. List conferences, courses, webinars. Optional additions: Classroom management plan Syllabi or course outlines Technology integration samples DEI-focused practices How to make a teaching portfolio in 7 steps Whether you're wondering how to make a teaching portfolio for high school interviews or you're applying for a new district, these steps can help you build one that reflects your unique style. Define your goal Choose a portfolio builder Find a portfolio template that suits your style Select and present your best work Optimize for mobile and SEO Add a clear call to action  Review and refine 01. Define your teaching goals Start by identifying what you want your teaching portfolio to achieve. Are you preparing for interviews? Applying for a specific position? Seeking promotion? Your goals will shape the structure, tone and web content of your portfolio. Be honest about your strengths and the unique value you bring to the classroom. Your goals might include emphasizing your classroom management approach, showcasing student work or aligning with a school’s educational philosophy. Clarity here will guide every decision you make. 02. Choose a portfolio builder To create a professional online teaching portfolio, start by selecting a portfolio website maker that fits your needs. Ideally , the portfolio builder you choose should let you register a domain, provide  free website hosting  and offer tools like a domain name generator and domain name search  to help you find the perfect web address. Learn more: How to register a domain name A strong website builder gives you a strong website infrastructure  including flexibility, scalability , website security  and ease of use. Whether you prefer to use drag-and-drop  tools or let an AI assistant guide the process, look for a platform that helps you launch quickly while still offering robust customization.  Think about long-term features too, such as blog functionality,  contact forms  and the ability to update your site as your teaching career evolves. "An outstanding portfolio is all about storytelling. It’s not just a showcase of work but a narrative that weaves together a professional’s skills, creativity, and personality. Features like dynamic presets, AI setup and beautiful templates let creators bring their stories to life, ensuring that every portfolio not only stands out for its aesthetic appeal but also tells a compelling story about the creator behind it." - Hani Safe, product lead at Wix Explore the best website builders for teachers  to get started on your portfolio. 03. Find a portfolio template that suits your style Your teaching portfolio should reflect your personality, professionalism and teaching approach. Choosing the right website templates —especially portfolio templates —is crucial. Look for clean, modern website designs with intuitive website navigation so that hiring committees can easily explore your work. Strong web design balances style and substance. Don’t overwhelm visitors with too many colors or complicated layouts. Instead, choose a  website layout that puts your teaching philosophy and work samples front and center. Prioritize templates with organized sections, accessible menus and responsive design so your site looks great on any device. 04. Select and present your best teaching work Once you’ve chosen a format and template, it’s time to fill your teaching portfolio with meaningful content. Start by curating your strongest lesson plans, student work samples, classroom management strategies and any relevant certifications. Quality over quantity is key—each piece should tell a story about your effectiveness as an educator. Give context for each sample you include. For example, instead of simply uploading a worksheet, explain what learning objectives it addressed, how students responded and any measurable outcomes. This narrative approach helps hiring managers see your teaching in action and understand the impact you’ve made in the classroom. 05. Optimize for mobile and SEO Most people reviewing your portfolio will do so on their phones or tablets, so it’s critical to build a site that functions smoothly on smaller screens. Ask yourself: what is a mobile website? It’s a version of your site tailored for smartphones—easy to navigate, fast to load and touch-friendly. Use one of the  best mobile website builders  to ensure your site works seamlessly across all devices. Equally important is search engine visibility. Choose one of the  best website builders for SEO and take advantage of built-in seo features  to help your portfolio rank higher in search results. Want to boost visibility even more? Use a blog maker  and explore how to start a blog —it's a great way to enhance your blog SEO and showcase thought leadership through your portfolio. Together, these steps create a strong foundation for SEO website design . Learn how to start a teaching blog  in just a few easy steps. 06. Add a clear call to action Your teaching portfolio isn’t just a presentation—it’s a communication tool. So what’s the next step for your visitor? This is where a call to action comes in. Strong CTAs help guide your audience, whether you want them to download your resume, contact you for an interview or request a full portfolio via email. Check out call to action examples or browse a guide on call to actions to craft one that fits your tone. Effective CTAs are clear, visible, and actionable. Use bold buttons that say things like “Get in Touch,” “Schedule a Call” or “Download My Portfolio.” Position them in key places: the homepage, end of each section and your site footer. A compelling call to action helps turn a great first impression into a real opportunity. 07. Review and refine your teaching portfolio A teaching portfolio should evolve as you grow. After launching your site or preparing your print version, take time to review everything. Ask trusted colleagues to proofread and offer feedback. Make sure your links work, your content is error-free and your site functions properly on desktop and mobile devices. Set a schedule to revisit your portfolio every few months—especially before job applications. Update older materials with new examples, revise your teaching philosophy to reflect your latest thinking, and replace generic content with more personalized, targeted work. A regularly refreshed portfolio shows initiative and ongoing professional development. Teaching portfolio examples  Looking through real-life teaching and personal portfolios  can spark ideas for your own. Below, we’ve handpicked a few standout examples—each showcasing a unique strength, from design to content structure to accessibility. Whether you're building your site from scratch or using templates, these examples highlight what’s possible when you bring personality and professionalism together. 01. Art Smart with Mrs. J Art Smart with Mrs. J ’s art teacher portfolio feels like an extension of the classroom itself. The use of playful fonts , student artwork and thematic sections turns the site into an immersive teaching experience. From lesson plans to videos, every element reinforces Mrs. J’s identity as a passionate and creative educator. It’s a reminder that your site should feel like you. Don't be afraid to incorporate your subject matter into the design—especially if you're teaching art, music or drama. A themed portfolio is not only fun to explore but also tells a story about how you engage with students. 02. Sunflower Scaffolds Sunflower Scaffolds ’ teaching portfolio embraces a bold, expressive color scheme , using warm hues and soft web gradients  that reflect the nurturing energy of early childhood education. The gentle transitions between rainbow colors give the site a vibrant yet soothing feel—perfectly in tune with its audience of educators and young learners. This site reminds us that a portfolio doesn’t need to be neutral to be professional. Color can be used intentionally to evoke emotion and reinforce your teaching values. Thoughtful use of web gradients and palettes creates a warm, welcoming digital space that’s both on-brand and inviting. 03. Teaching Allison Teacher Allison ’s portfolio is a great example of an authentic and approachable teaching website. It showcases her educational background, teaching philosophy and even personal touches like favorite quotes. While the layout is simple, the content feels genuine and relatable—ideal for educators who want their site to reflect their personality, not just their credentials. This site is a good reminder: your teaching portfolio doesn’t need to be complex to be compelling. If you’re just starting out, focus on telling your story honestly and updating as you grow. 04. Mrs. Kinder's Korner Mrs. Kinder’s Korner  combines bright design with best practices in website accessibility. From readable font sizes to high-contrast text and keyboard-friendly navigation, it’s clear the creator understands web accessibility and how it impacts the user experience. This site is a great case study in how to make a website accessible  without compromising on personality. If you're building your portfolio on Wix, take note: Wix offers built-in tools and guidelines for accessibility. Familiarize yourself with website accessibility best practices  and learn how to make a Wix website accessible  to ensure your teaching portfolio is welcoming to all visitors, including those with disabilities. 05. Isabel Forward Isabel Forward ’s teaching website doubles as a portfolio and digital resume, making it a great example for job-seeking educators. The homepage features a polished headshot, concise website bio  and easy-to-navigate sections for resume highlights, projects and classroom work. If you're wondering  how to make a professional resume website , this is a strong blueprint. Wix is one of the  best resume website builders , offering stunning resume website templates and tools to help you stand out. Use this site as inspiration for website layout, tone and structure if you're searching for resume website examples  that balance visuals and content effectively. 06. Cheryl Cofer Cherly Cofer ’s teaching portfolio makes a lasting first impression with its crisp layout, intuitive website navigation and modern website design . The standout feature? A subtle Apple-style logo that lends a sleek, tech-forward tone to the homepage. This logo isn't just decorative—it’s a reflection of Cheryl’s professional identity. If you're inspired by this, consider using a logo maker to create your own mark or explore guides on how to design a logo  that matches your teaching philosophy. The minimalist design, white space, limited color palette and a clean font mirrors the style of high-end brand websites, which lets her content shine without distraction. It’s proof that simplicity, when done right, can feel powerful and memorable. Check out these niche industry portfolios: Fashion portfolio examples Model portfolio examples UX portfolio examples Illustration portfolio examples Industrial design portfolio examples Animation portfolio examples Social media portfolio examples Writing portfolio examples Digital portfolio examples Teaching portfolio templates W ant a head start? Explore these free teaching portfolio template to get started: Template includes: Editable cover page Table of contents with hyperlinks Teaching philosophy page Lesson plan and assessment templates Student work sample layout Free portfolio templates on Wix: Artist portfolio template Photographer portfolio template Illustrator portfolio template Videographer portfolio template Branding portfolio template Food photography portfolio template Graphic designer portfolio template Designer portfolio template Architecture portfolio template Acting portfolio template Fashion designer portfolio template Art director portfolio template UX designer and web developer portfolio template Fashion journalist portfolio template Teaching portfolio cover page tips & examples First impressions matter. A strong cover page should be: Visually clean and easy to read Aligned with your teaching style Personalized with your name and photo Sample cover page layout Element Example Full name John Smith Title Middle School Science Teacher Photo Professional headshot Contact Phone number, email address and LinkedIn  Design Soft colors, clear typefaces, school themed icons Online vs. print: which teaching portfolio format is best? Feature Online portfolio Print portfolio  Accessibility  24/7 access Requires physical delivery Visual impact Interactive design options Tangible, tactile presence Updates Easy to revise Requires reprinting Best for Remote applications, networking In-person interviews Pro tip:  You can always create both. Use a website as your primary portfolio and a printed version for interviews. How to make a teaching portfolio FAQ What is a teaching portfolio? A curated collection of teaching documents that reflect your educational philosophy, experience and student impact. What should I include in a teaching portfolio? Include your teaching philosophy, resume, lesson plans, assessments, student work and more. How do I make a teaching portfolio from scratch? Choose a portfolio format, gather your materials and use a portfolio builder or free website template to organize them into a cohesive portfolio. Are digital teaching portfolios accepted? Yes, online teaching portfolios are increasingly expected, especially for all types of teaching positions.

Contrary to popular belief, your homepage probably isn't what makes you money and it's probably not the best place to send your ad visitors. “People who just clicked an ad have a very specific intent, so you can’t overwhelm them with information,” says Esin Habif, Wix’s outbound marketing lead. “Give them a very focused, clean, no-fluff page. Just one big, bold header, a CTA and three value propositions. That’s what really works.” She’s describing a landing page, a webpage that a business creates with a single objective in mind, such as generating leads, driving sales or encouraging signups. As lead of landing page development, she knows how invaluable this asset is to a brand’s marketing strategy . To ensure you unlock the full potential of this invaluable asset, we've collaborated with Habif to curate a list of landing page best practices. With these insights, you'll be equipped to use our landing page builder to its fullest potential. Use a free website builder to create a website. Ready to create a landing page? Get started with Wix today. What is a landing page? A landing page is a standalone webpage  designed to get your audience focused on one specific goal. It’s a great way to collect contact info from potential customers through forms in exchange for valuable content, a process called lead generation. It also highlights features and benefits to boost sales or subscriptions, making it a powerful tool for promoting products. Landing pages are perfect for building excitement and buzz around an upcoming product or service launch. A landing page typically has : A clear and engaging headline to grab attention and make visitors want to read more Short and focused content that highlights the benefits and value of your offer Images, videos or infographics to keep your audience interested and support your message A strong call to action (CTA) to guide visitors toward taking the next step, like submitting a form, making a purchase or signing up for an event How do landing pages differ from other website pages? They're highly focused.  Unlike home pages or product pages, landing pages are built for a specific audience and goal. Landing pages skip the navigation menus  or links to other pages. The focus is all about getting visitors to take action. They're built to convert  with every element and detail on the page working toward that goal. What makes a good landing page A great landing page grabs attention instantly and tells visitors why they should care. Every element—from the headline to the call-to-action (CTA)—should work together to create a clear focused message. Simplicity is everything. Too much text, busy visuals or multiple CTAs can confuse users and drive them away. Stick to a clean easy-to-scan design with a benefit-focused headline and one clear action so visitors know exactly what to do next. A good landing page should be smooth and easy to navigate. Every click or scroll should naturally lead visitors toward the action you want them to take. Too many navigation menus or unrelated links can distract users and make them leave before converting. Keep it simple with persuasive copy, engaging visuals and well-placed CTAs that highlight your message. Make it easy for visitors to take action—signing up, buying or downloading. Trust is what drives conversions. Visitors are more likely to take action when they feel confident in your offer. Add testimonials, reviews or trust badges to reassure them they’re making the right choice. Success stories or case studies can make an even bigger impact by showing real proof of the value you provide. 15 landing page best practices tldr 15 landing page best practices to use today Use a landing page template Get to know your audience Define the goal of your landing page Craft a compelling CTA Use design to direct the eye Put the essentials above the fold Eliminate distractions Keep your content lean Focus on your value proposition Leverage social proof Optimize for SEO Maintain a conversational tone Make it mobile-friendly Focus headlines on the end result A/B test everything 01. Use a landing page template Developing an effective landing page strategy takes time, so the most efficient option for getting started is to use a template. Our designers crafted these landing page templates with conversion in mind. The best part is that these templates are fully customizable, empowering you to adjust the images, copy and design to perfectly align with your brand identity. Consider this template . It has everything you need to create a successful lead generation landing page, including a fold for testimonials and an online form that prioritizes the essentials. The graphics are also helpful; a parallax scroll effect on one visual makes the experience more interactive and the design at the bottom subtly points toward the form in order to direct the viewer’s eye. Explore also: the best AI landing page builders Related reading: Best landing page builders to try today 02. Get to know your audience To craft a compelling landing page, it's essential to step into the shoes of your target audience and understand their fears, desires and goals intimately. Without this deep understanding, converting them becomes a challenging task. “A lot of market research goes into a great landing page,” says Habif. “If you don’t know exactly what this person is thinking, you can’t convince them.” By immersing yourself in the mindset of your audience, you can tailor your landing page content, messaging and design to address their specific needs and aspirations. This empathetic approach allows you to create a more personalized and impactful experience for your visitors, ultimately leading to higher conversions. Remember, the foundation of a great landing page lies in the ability to connect with your audience on a deep level and provide them with the solutions they seek. 03. Define the goal of your landing page In order to make sure your landing page is focused enough to urge visitors to respond to the CTA, you need to start by honing in on the specific goal you want to achieve. Are you looking to increase purchases on a product? Promote an ebook? Generate signups for an event? This critical step provides you with a strong understanding of the type of landing page you need to build. By knowing your goal upfront, you can tailor every aspect of the page to support and reinforce that singular objective. From the headline to the visuals, each element should align cohesively with your central goal, guiding visitors toward taking the desired action. 04. Craft a compelling CTA Once you've determined the goal of your landing page, you’ll need to come up with a call to action (CTA)—a one- to three-word piece of microcopy—that aligns with it. Don’t overcomplicate this decision. If your objective is to drive purchases, “Buy Now” will work well. For example, if you’re looking to encourage visitors to download your eBook, a straightforward CTA such as "Download My eBook" may work best. Keep in mind that CTAs should be concise, to-the-point and actionable. Avoid using fancy adjectives and unnecessary fluff. CTA placement and design are some of the most important decisions you’ll make. Your CTA needs to stand out and be visible no matter where visitors are on the page. “If I can’t convert wherever I’m convinced, then it’s such a loss,” says Habif. You can either make the CTA button a sticky element in the right-hand corner or replicate it on every fold as Habif’s team did with this landing page . You’ll notice that each CTA button on the landing page contrasts dramatically against its background color. This technique ensures the eye is immediately drawn to the CTA button, making it the primary focal point for the visitor. It also leverages the Von Restorff effect, which says that distinctive items are more likely to be remembered. 05. Use design to direct the eye A hallmark of an exceptional landing page is its ability to naturally guide the visitor's attention exactly where you want it. Achieving this requires thoughtful landing page design with strategic visual indicators that encourage a smooth downward flow. These indicators can take the form of direct pointers (e.g., arrows), subtle cues or animations that entice people to keep scrolling. In this landing page , Wix's designers use an illustration to lead the visitor's gaze. The illustration of a waterfall—which flows from the mountain in the first fold, through successive visuals and into a pool at the bottom—creates an engaging visual journey. This clever graphic not only entices visitors to scroll but also highlights the prominent CTA. In the hero fold, asteroids and the mountaintop subtly point to the big, blue "Start Now" button, which reappears at the center of the waterfall further down the page. As Habif states, when evaluating a landing page, it's crucial to consider, "Where do you want my eyes to go first, second and third?" When the visual elements effortlessly lead attention to the CTA, she adds, it's a clear indication of a successful design. 06. Put the essentials above the fold The hero fold—the part of your web page that’s visible on the screen before a user starts scrolling—is undeniably the most critical real estate on a landing page. “The first fold is where you actually convert people,” says Habif. In fact, she says most landing page visitors never scroll past the hero fold. With that in mind, it’s essential that your first fold is clear and compelling enough to either convert or urge visitors down the page. 07. Eliminate distractions Because your landing page needs to focus on a single goal, avoid including any elements that might lead visitors astray. Remove any elements—including links and graphics—that don’t serve that goal. Note: In order to not distract users with too many links, you can use a link in bio tool like Hopp by Wix to create a designated URL linking to all of your online assets from one place. “We’re curious as humans, so we’re going to get lost if you give us options,” says Habif. For this reason, her team doesn’t include navigation bars, hyperlinks or anything else that could distract from the page’s CTA. Take this landing page as an example. It features fewer than 150 words, has a clean background and doesn’t feature any exit points besides the CTA buttons and the home button. "There isn’t any fluff and it’s not trying to meet a secondary goal,” says Habif. “It’s focused on the main, high-level points.” By adopting this streamlined strategy, your landing page can maximize its potential for driving conversions and achieving your primary objective. We've got you covered with these landing page website examples. 08. Keep your content lean While some landing pages are intended to be long-form and do require more extensive copy, you’ll most often benefit from keeping it short and skimmable. Feature standalone phrases or sentences rather than long chunks of text. Habif recommends performing two-second and five-second tests to make sure that even people who glance at your landing page can still get a clear sense of your message. First, look at the page for two seconds, then close it. Think about what you remember and whether the main text or image effectively caught your attention. Next, give it a five-second look, asking yourself whether you could get a sense of the page’s organization and message. You could also perform these tests on someone uninvolved with the project. “Sometimes, you work on a page and you’re so focused on the details that you can’t zoom out,” explains Habif. “Show someone a fold for two seconds, then close it and ask them what they remember and what they felt.” 09. Focus on your value proposition You know that the number one thing you need to achieve when creating a landing page is to get people to take action. But if you’re not adequately conveying what they’ll gain in return, they’re not going to take that action. According to Habif, it’s paramount that your landing page clearly communicates what you’re talking about and why visitors should care. "These two basic questions—’what?’ and ‘so what?’—are critical to answer," she explains. "I’ve seen a lot of brands miss that because they just want to create a ‘wow’ experience." Rather than touting the qualities of your product or service, highlight the ways that visitors will benefit by responding to the CTA. Think less along the lines of “This product is great because…” and more along the lines of “You’ll benefit from this product because….” When looking at Wix’s logo maker landing page , you’ll notice that it refrains from bragging about product quality. Instead, it focuses on the end result and the experience visitors can expect. For instance, the primary header says, “Create a logo that reflects your vision with Wix Logo Maker.” In other words, this product will help you effectively represent your brand. If you’re unsure of how to start, list your offering's main qualities and advantages, then detail how each will serve your customers. By focusing on your customers’ experiences and pain points, you’ll be better equipped to design a landing page that truly resonates and maximizes engagement. 10. Leverage social proof Social proof is the psychological phenomenon in which people copy the behavior of others. As a marketing or sales professional, you can take advantage of this human habit as you design your landing pages. By showcasing testimonials from satisfied customers on your landing page, you provide evidence that others have already enjoyed your product or service. Including names, job titles or headshots of the customers adds authenticity and credibility to their reviews. You can either share quotes from their glowing reviews or, if it fits your branding, include a photo or video that shows happy customers using your product. Similarly, if your clients consist of well-known companies or brands, include their logos on your landing page to bolster your authority. When people see reputable brands using your product, it strengthens their confidence in your offering—a psychological principle known as the principle of authority. Whichever route you choose, make sure to get permission from the customer before including their information on your marketing assets to maintain trust and to respect their privacy. 11. Optimize for SEO Whether you're running paid ads on Google or focusing on organic SEO, targeting relevant keywords within your landing pages is essential, just as you do with your website copy and blog content. Incorporating these keywords increases the likelihood that your landing page will appear when someone searches for your targeted phrase. Keyword research tools like Ahrefs or Semrush can help you identify these crucial phrases. These tools not only provide insights into the organic search traffic for specific terms each month, but also display the average cost per click that advertisers pay for these keywords in search ads. By taking advantage of keyword research tools and optimizing your landing page for search engines, you can enhance its visibility, attract more qualified traffic and improve the overall success of your marketing efforts. Note: Wix has a Semrush integration that can help you identify keywords and optimize your site accordingly. 12. Maintain a conversational tone Although it’s important to optimize your site for search engines, it’s important that you don’t do so at the expense of your tone. “Especially as we’re entering the AI age, people are looking for that human touch,” says Habif. “If you don’t create emotions, you don’t sell.” In her experience, a conversational tone is quite helpful for connecting with visitors. But optimizing for SEO while maintaining that conversational tone requires a lot of creative solutions. For example, you might use FAQ sections to hide the less conversational content that the page needs in order to qualify for relevant SERPs. 13. Make it mobile-friendly These days, around 57% of internet traffic comes from mobile devices . That means you need to create a landing page that looks just as good on a mobile device as it does on a desktop. To ensure that your landing page is successful on mobile, follow these best practices: Start with mobile design: Prioritizing mobile design over desktop is the best way of ensuring that your site is easy to use across all devices. Taking a mobile-first approach could also lead to better search rankings since Google uses mobile-first indexing, meaning that its algorithm prioritizes pages that are optimized for such devices. Ensure that it’s touch-friendly: Visitors should be able to navigate your mobile site comfortably with one hand. Make sure they don’t have to stretch their thumb to reach the CTA buttons and that anything clickable is large enough and has adequate spacing to prevent accidental clicks. Test and adjust: Regularly test your landing pages on various mobile devices (including tablets) to ensure that it’s easy for all users to navigate the page and take action. Wix’s Mobile Editor makes it easy to follow these best practices for landing pages. Our AI automatically optimizes the mobile layout alongside desktop changes, and all our templates come with optimized mobile layouts. 14. Focus headlines on the end result When visitors arrive on your landing page, they’re seeking solutions and benefits that align with their goals and desires. Crafting headlines that directly address the outcomes or transformations they can expect immediately captures their attention and sparks their interest. To effectively focus headlines on the end result, it's crucial to understand your target audience's core desires and pain points. Tailor your headlines to speak directly to what they truly seek and the ultimate benefits they wish to achieve. “They should hit you in the heart and make you think, ‘Oh my god, I want this,’” explains Habif. She encourages landing page developers to think about what the audience would want to hear. Your headlines should answer the question, “How can your product fulfill my inner desires?” Whether it's saving time, increasing productivity or enhancing their lifestyle, make the benefits concrete and compelling. 15. A/B test everything Even if you diligently follow every landing page best practice we've provided, your efforts may not yield the desired results if you fail to measure and adapt along the way. Habif’s team is constantly evaluating the performance of their landing pages and looking for opportunities to improve them. To identify these opportunities, they use A/B testing. This involves creating two similar but slightly different landing pages—the A page and the B page—and testing them to see which performs better. Habif's team meticulously tests various elements, including headline wording and CTA button colors. Before you start a test, it’s important that you decide which landing page metrics (such as conversion rate, bounce rate, click-through rate or time on page) you’ll use to measure performance. By measuring these key metrics, marketers can gain valuable insights into how effective their landing pages are and identify areas for improvement in order to maximize conversion. Landing page design tips Keep it simple:  Stick to a clean, distraction-free design. Every element should have a purpose guiding visitors to your goal without clutter. A minimal layout lets visitors quickly absorb important info. Use great visuals:  Great visuals make your landing page more engaging and believable. Use images and videos that match your message, spark emotions and connect with your audience’s goals or struggles. Faces in visuals work great—they build trust and feel personal. Optimize everything for fast loading to keep your page running smoothly. Make your CTA pop:  Your CTA button should grab attention with bold design and action-focused text. Use a contrasting color that stands out without clashing. Place it above the fold and repeat it throughout the page to increase conversions. Create a clear flow:  Make your page super easy to navigate. Use big bold fonts for headlines to grab attention fast and follow with subheadings in slightly smaller fonts to break up sections. Keep text clear and easy to skim by using bullet points or short paragraphs to highlight benefits. Create a bold, attention-grabbing headline:  Your headline should grab attention with bold typography and a clean layout. Use an action-driven message that highlights your biggest benefit. Keep it short—under 10 words—and choose words that connect emotionally with your audience. Experiment with font sizes, colors and alignment to make it stand out. Adding numbers or questions can make it more engaging. Test different designs to see what works best. Design for one clear action:  Keep it simple and focus on one goal like signing up, purchasing or downloading. Reduce distractions by cutting clutter, using plenty of white space and making your main CTA pop with bold colors and clear placement. Stay consistent with branding:  Use the same fonts, colors and visual style as your other materials to build trust and familiarity. A cohesive look helps visitors feel confident they’re in the right place. Match your ad:  Keep the tone, visuals and messaging consistent with the ad that brought visitors to your landing page. Use the same colors, typography and imagery style for a smooth experience. Bring the exact headline or phrases from the ad onto your page to keep things relevant. Use white space well:  Give your design room to breathe by leaving enough blank space around text, images and other elements. Add padding around your CTA button to draw attention or increase margins between sections to make your layout easier to scan. Highlight the benefits:  Show visitors the value of your product or service instead of just describing it. Use simple design elements like bullet points, icons or distinct sections to make your offer easy to scan and engaging. Highlight specific results like saving time, cutting costs or improving productivity. Add social proof through design elements:  Include testimonials, reviews, trust seals or even videos and photos of real customers to build trust. Showing happy customers or team members adds a personal, relatable touch. Place these elements near the CTA or in a testimonial carousel to boost trust without distracting users. Design for mobile first:  Most people browse on their phones, so your page has to be responsive. Use bigger buttons, clean layouts and touch-friendly elements that work on any screen size. Make sure your contact form is mobile-friendly too with simple fields, clear labels and easy-to-tap submit buttons. How to create a landing page Creating a landing page can be quick, easy and effective when you choose the right landing page builder . For example, check out how to create a landing page on Wix. You'll need to: Choose a landing page template or use AI: Wix offers a variety of pre-designed landing page templates you can customize. Select one that aligns with your goal and target audience. Alternatively, you can fire up Wix's AI website builder to create a landing page—with a simple chat. Add your content : Use the Wix Editor to edit or add text, images, videos and other content. Make sure your content is clear, concise and relevant to your offer. If you're in a creative rut, tap Wix's AI tools for writing compelling text or creating images from scratch. Customize your landing page: Swap out any colors, fonts and layout of your landing page to match your brand identity. lInclude a strong CTA : Add a clear and prominent call to action that encourages visitors to take the desired action. Connect your form : Integrate your landing page with a form to capture leads and collect visitor information. Optimize for mobile : Ensure your landing page is mobile-friendly and displays correctly on all devices, including smartphones and tablets. In Wix, you can customize your mobile site and declutter or remove specific site elements, so your site is easier to navigate on smaller screens. Publish, then promote : Once you're satisfied with your landing page, publish it and start promoting it through various channels. These can include SEO, social media or email marketing amongst others. Landing page best practices FAQ What is the best format for a landing page? The best landing page format flows naturally. Start with an attention-grabbing headline and a clear subheadline, followed by engaging visuals, a concise value proposition and social proof like testimonials or trust badges. Wrap it up with a strong call-to-action (CTA). Keep the design clean, mobile-friendly and focused on one conversion goal to minimize distractions. What is landing page headline best practices? A landing page headline needs to be clear, benefit-driven and attention-grabbing. It should quickly highlight the value of the offer in a way that connects with your audience. Keeping it short, actionable and aligned with the ad or link they clicked can boost engagement and conversions. How to structure a landing page? A high-converting landing page follows a clear flow: start with a strong headline, add a persuasive subheadline and include visuals that grab attention. Use the main body to highlight benefits in a scannable format, add trust elements like testimonials or security badges and wrap it up with a bold CTA. Make sure every section works together to smoothly guide visitors toward taking action without distractions. Which practice is not recommended for landing page optimization? Too many links, navigation menus or multiple CTAs can overwhelm visitors and hurt conversions. Long blocks of text are also a no-go—make sure your content is easy to scan. Slow-loading pages, poor mobile responsiveness and messaging that doesn’t match what users are looking for can all hurt performance. What are the principles of a landing page? Great landing pages stick to a few principles: clarity (a simple, focused message), relevance (content that matches what users expect), urgency (like limited-time offers to drive action) and ease of use (intuitive design and fast loading for a seamless experience). Every element should work together to guide visitors toward one goal.

As a leading website builder , Wix offers two powerful solutions to build and grow businesses online: the original Wix and Wix Studio. While both solutions include thoughtful tools that support the core aspects of your business journey, comparing Wix with Wix Studio is a bit like comparing apples to oranges.  While Wix caters to small business owners and individual creators, Wix Studio is geared toward agencies and freelancers with multiple and/or enterprise clients. In this article, we'll explore the two platforms to help you understand the key differences. Create a site with Wix  or check out Wix Studio . Wix vs Wix Studio TLDR What is Wix? Wix is a website builder that simplifies the web design  process for non-technical users and gives you the freedom to choose exactly how you create your site. Its drag-and-drop editor and 2,000+ website templates  give you control over every aspect of making a website. Meanwhile, its AI website builder can create an entire website for you, just from a simple chat. Just answer a few questions about your goals, and the AI will spin up a fully functional site for you in minutes. Ready to get started? Learn how to make a website with this easy guide. When exploring Wix, you’ll find that it was built to be more than just a design tool. Whether you’re looking to tap into eCommerce  or show off your work in an online portfolio , you can take advantage of various built-in tools that make your life easier. AI is woven throughout the builder to help you work more deftly across your website, marketing channels and business tools. You can use AI to write website copy or generate new images. You can even use AI to design your emails , optimize your page for SEO or set up custom agents that can help you keep close watch over your site, customer inquiries and inventory (among other things). Wix also encourages its users to go beyond static web pages by supporting dynamic elements, such as code-free animations, video backgrounds and interactive forms. In addition to its native payments and bookings features, Wix integrates with plenty of third-party apps so you can build your site exactly the way you want. Behind the scenes, Wix boasts a robust infrastructure to ensure unparalleled reliability , security and performance .  Every new feature, component and element created is built with performance in mind. Over the past year alone, Wix managed to achieve dramatic improvements for Core Web Vitals (CRW), increasing the ratio of Wix sites in the Google CrUX report  with good scores for all three CWV by 25% in the last year. Wix boasts a 99.99% up-time powered by its dedicated Site Reliability Engineering (SRE) team. With advanced systems in place, like the SOC 24/7/365 monitoring program, potential issues are identified and stomped out swiftly. On top of all that, Wix sites come with accessibility settings baked in  so that any visitor, regardless of ability, can interact with your business online.  Main features of Wix  2,000+ professionally designed templates and a drag-and-drop website builder  AI website builder, plus additional AI tools  and AI features for text generation, image generation and more   Business management solutions for bookings , eComm builder  and events  Built-in marketing and branding tools  Built-in AI agents for help with managing your website and backend operations Secure payments   App marketplace View all Wix features Best for…  Entrepreneurs in any industry Independent professionals and freelancers Service-oriented businesses Ecommerce businesses  Bloggers and content creators  Educators  Event planners and producers Non-profit organizations Top benefits of Wix  Offers a flexible and highly customizable web design experience (no prior coding or design experience required) One place to manage your entire website and business Reliable hosting and security Advanced SEO capabilities and tools 500+ apps and integrations Built-in AI tools and agents Examples of sites created with Wix  Ayelet Raziel Art  Daniel Aristizabal   Karen’s Diner Aly Gray Izzy Wheels Start creating with Wix today.  What is Wix Studio? Designed for agencies , freelancers and enterprises, Wix Studio lets professional web designers and developers unleash their creativity faster and better than ever. You can create high-end sites at scale while harnessing the robust infrastructure and business solutions that already come with Wix.  Start creating with Wix Studio . In other words, as you focus on bringing your client’s vision to life, Wix takes care of all the time-consuming tasks related to infrastructure, maintenance and security. You also have your pick between Wix’s time-tested solutions for eCommerce, online bookings and more—which can be personalized to any client via custom logic. This can be combined with the platform’s built-in tools for running email campaigns, SEO and more on behalf of your clients. In terms of website design, the Wix Studio Editor gives you a wide array of tools, ranging from smart tools that increase your efficiency to advanced tools that give you precise control. You can choose from highly responsive and customizable templates  or work in pixels, which open the door to complex designs like intricate animations, animated cursors and mesmerizing transitions. Responsive AI and custom controls make it easy to optimize your sites for every screen size. Furthermore, features like proportional scaling, preset layouts and shared design assets accelerate the building process for tight turnaround times. You've even got a plugin with Figma, allowing you to export your design from Figma to Wix Studio, where you can bring your final design to life. Another key characteristic of the platform: Wix Studio facilitates collaboration between designers, developers and clients with features like real-time feedback and live comments. You can hop between multiple workspaces and open up certain workspaces for client feedback. Wix Studio has a ‘content mode’ where clients can tweak the content without affecting the design. This streamlined workflow—coupled with version control and asset management tools—helps your team work more effectively across multiple projects. When it comes to AI, Wix Studio has all of the AI capabilities  of Wix, plus a handful more. Unique to Studio is its responsive AI feature that makes each section or mobile breakpoint responsive across all devices. Additionally, there's a generative AI model and code assistant in the VS Code to help you get tailored scripts, troubleshoot and retrieve product answers fast. Not to mention, an AI-powered visual sitemap and wireframe generator . Thinking about Wix Studio vs. Elementor ? Compare them and find the best fit your design needs. Main features of Wix Studio 360+ responsive templates Responsive, grid-based website builder  Real-time collaboration and unified workspace Open platform capabilities No-code interactions and animations Custom CSS   Responsive behavior using AI   Business management solutions for bookings , eComm and events  Built-in marketing and branding tools  Secure payments   App marketplace View all Wix Studio design capabilities Best for… Agencies Enterprises Web designers  Web developers  Freelancers Top benefits of Wix Studio  Full creative control for agencies, enterprises and freelance designers/developers Multi-project management and collaborative workspaces  Combines Wix’s business apps and infrastructure with advanced design capabilities, collaboration tools and automation  Examples of sites created with Wix Studio Anzo Studio Les Marteau Studio VMV Studio Product Hiring House en[i]gma Coding Championship View a full collection of inspirational websites built on Wix Studio .  Wix vs. Wix Studio: feature comparison Can I transfer my Wix.com site to Wix Studio? While you can’t transfer a Wix Editor site to a Wix Studio site  (or vice versa), you can create a new site using the Studio Editor. When you make new sites with either the Editor or Studio, you'll still have access to your existing Wix sites in your new workspace and can edit them as usual in the Editor. To switch to Wix Studio from your original Wix Editor account, simply click one of several entry points that you'll see in your account profile, your site's dashboard, Sites page or the Wix templates page. Alternatively, if you have a team member who already uses Wix Studio, ask them to send you an invitation. Should you use Wix or Wix Studio? In a nutshell, it depends. Wix caters to DIY enthusiasts and small businesses seeking a user-friendly platform with ready-to-go features at affordable prices. On the flip side, Wix Studio is tailor-made for professionals and agencies craving extra design freedom, advanced design capabilities and highly responsive websites . Learn more about website builders vs. CMS . Start creating your website today . Related reading: Wix vs GoDaddy Wix vs Shopify Wix vs Hostinger Note: All features and pricing information mentioned is current as of November 26, 2025.

Ready to let your work shine? Build your portfolio →  An interview portfolio provides tangible proof of your skills and bridges the gap between your resume and a job offer, which is why learning how to make an interview portfolio is so valuable for job seekers. While a resume tells a potential employer what you did, an online portfolio  demonstrates exactly how you did it. This visual aid allows you to control the narrative of the interview and focus the conversation on your strongest achievements. Building a collection of your work might seem like a big task, but it helps you distinguish yourself from other candidates who only bring a resume to the table. This guide breaks down how to make a portfolio  into manageable steps with real-world portfolio examples so you can walk into your next interview with confidence. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio in just a few clicks. Customizable templates and intuitive tools make it easy to showcase your work with confidence, leaving a lasting impression on every visitor. TL;DR: how to make an interview portfolio An interview portfolio is like a visual resume. It’s a great way to show off your skills, experience and achievements in a clear and professional way. Start by picking your best work and decide on a format that works for you. You could build a website  for a digital portfolio, create a slide deck or even use a simple binder. Organize it so it tells your story and demonstrates the value you bring. Make sure it’s easy to navigate, double-check everything for accuracy and keep it updated as you grow in your career. A polished portfolio can help you stand out and show recruiters why you’re the right person for the job. Features of a great interview portfolio Feature of a great interview portfolio Why its important High-quality work samples Demonstrates your skills, experience and impact with concrete examples that prove you can deliver results Clear narrative Helps interviewers understand your career journey and see how your skills match the role Professional design and format Creates a strong first impression and makes your portfolio easy to navigate and visually appealing Easy contact options Ensures recruiters can quickly reach you increasing the chance of follow-up opportunities Up-to-date content Shows growth and keeps your portfolio relevant reflecting your latest achievements and skills Learn more: How to create a marketing portfolio How to create a modeling portfolio How to create a photography portfolio How to make a business portfolio How do I make my portfolio stand out? How to make an interview portfolio in 8 steps Choose a format Select your best work Pick a domain and website host Choose a website builder and template Build a narrative Make yourself easy to contact Review your interview portfolio Keep your interview portfolio updated 01. Choose a format First, decide how you’ll present your work. A digital portfolio, like a website, is the most popular choice. It’s versatile, easy to share with a link before an interview and can be viewed from anywhere. This is a must-have for remote interviews or creative fields where you want to show off your digital projects. You could also create a presentation deck. You can save it as a PDF and send it over, or present it live during a video call. For in-person interviews, a physical binder with high-quality prints can leave a lasting impression, especially in more traditional industries. 02. Select your best work This is your chance to shine, so think quality over quantity. Pick 3–5 projects that really show off your skills and are relevant to the job you want. The goal is to prove you're the right person for this role, not just list what you did in your last one. For each project, tell a story using the STAR method:    Situation:  What was the challenge?    Task:  What was your goal?    Action:  What steps did you take to reach it?    Result:  What was the outcome? Use numbers like sales figures or engagement metrics to show your impact. To make your portfolio even more compelling, add a short bio and share what you hope to achieve in the next few years. You can also include a visual timeline of your career, along with any certifications, awards or great feedback from past managers. Explore these portfolio name ideas . 03. Pick a domain and website host If you choose a digital format, you need a place for it to live online. Your domain name  is your address on the internet. It should be professional and easy to remember. Using your full name is usually the best choice. Use a  domain name search  tool to check availability, or try a  domain name generator  for creative ideas if your first choice isn’t available. Once you have a name in mind, you need a website host. Hosting ensures your site is visible on the web. Some website builders even include free website hosting , which simplifies the process. Secure a domain that looks clean and credible to recruiters. 04. Choose a website builder and template You don't need to be a designer to learn how to open a website . Wix gives you the tools to make a portfolio website, fast. You can choose from 2,000+ website design templates  designed specifically for portfolios, saving you hours of work. Wix simplifies your portfolio website setup with drag-and-drop features. This allows you to customize the look and feel to match your personal brand without touching a line of code. Pick a template that is clean, professional and puts your work front and center. Check out Wix's templates: Resume website templates Portfolio website templates Personal website templates Discover the  best portfolio website builders  to get started on your journey. 05. Build a narrative Your portfolio should tell a story. Look at the job description and pick work samples that show you have the skills the employer is looking for. You want them to see you as the perfect person for the job. For each sample, walk them through your creative process. Don't just show the final product. Explain the "why" and "how" behind your work. For an extra touch, consider adding a 30-60-90 day plan. This is where you can outline your goals and how you'll contribute during your first three months. Expert tip from Doreen Weissfelner, head of Wix analytics and home: “Your portfolio is your chance to direct the narrative. Decide what story you want to tell and build everything else around that.” 06. Make yourself easy to contact Recruiters need a clear way to reach you. Include a dedicated contact page or place your details in the footer of every page. Include your professional email address  and a link to your LinkedIn profile. You might also consider adding a contact form. This protects your email address from spam while giving visitors a direct line to your inbox. Make sure every link works and leads exactly where it should. If you use scheduling software  for calls, embed that link directly on your contact page. 07. Review your interview portfolio Before you send your link or print your pages, double-check everything. A manageable interview portfolio is typically 5–10 pages or 10–12 slides. If it's too long, the interviewer might lose interest. Test functionality on different devices and check all digital links. Make sure your website is mobile-friendly too, as most people browse on their phones. A good website builder with built-in  SEO features  can handle much of this for you, while also improving your  website performance  to keep visitors engaged. If using a physical portfolio, use high-quality copies rather than originals. You may want to leave it with the interviewer, and you won't want to lose your only copy. 08. Keep your interview portfolio updated Your career is always growing and your portfolio should grow with it. Make it a habit to update your site or portfolio every few months. Add your latest projects, new skills or recent wins. It’s easier to do it little by little than all at once. Keeping your portfolio fresh means you’re always ready for new opportunities. Plus, it’s a great way to see how much you’ve grown over time. Think of it as a work in progress, not something you finish and forget about. What to include in an interview portfolio Your portfolio should show off both your personality and your professional achievements. Make sure to include these sections to give interviewers a full picture of what you bring to the table. Introduction Start with a short bio about who you are and your career goals. Explain what makes you a great fit for the role or industry you're applying for. Resume Add an updated resume that’s tailored to the job. It should be the same one you sent in with your application so your interviewer can easily follow along. Professional summary/timeline A visual timeline of your education, training and career path is a great way to show your journey. It’s much easier to scan than a long paragraph and helps the interviewer quickly grasp your experience. Work samples/case studies This is where you let your work shine. For each project, describe your role, the problem you solved, the skills you applied and the outcome. Use numbers and data to show the impact you made. Skills and accomplishments Show off your skills, like leadership or writing, with real examples. Include copies of any licenses, certifications, awards or positive reviews you’ve received. References/recommendations Add letters of recommendation or testimonials from past employers or clients. You can also include a list of professional references with their contact information. Closing page End with a concluding thought. It's also a good idea to list a few questions for the interviewer to show you’re engaged and curious about the role. Interview portfolio examples built on Wix Each of these web design portfolio examples  uses Wix to showcase your skills, highlight your achievements and present your experience in a clear, professional and visually engaging way. 01. Christina Sterbenz From the moment you land on Christina Sterbenz ’s interview portfolio, her writing skills are immediately clear. The design is clean and minimal, allowing her copy and experience to take center stage while still showing personality. Thoughtful layout choices and subtle interactions help guide interviewers through her work without distraction. Her resume section is concise and well structured, highlighting the most relevant parts of her background at a glance. Like what you see? Build your own interview portfolio using this same template. Template name: Creative CV website template 02. Lauryn Higgins Lauryn Higgins ' portfolio immediately establishes credibility, highlighting her experience as a Pulitzer Prize–winning journalist who has contributed to major publications and covered global events. Her website pairs concise, well-crafted writing with a clean layout, making it easy for interviewers to quickly grasp the scope and impact of her work. Logos from outlets like PBS, The New York Times and Vogue link directly to her published articles, offering clear proof of experience. Thoughtful typography and a professional contact setup reinforce her expertise and make her portfolio a strong reference for employers evaluating her qualifications. Like what you see? Build your own interview portfolio using this same template. Template name: Food photographer website template Editor’s note: Don’t worry about the template’s original niche. Wix templates are fully customizable, so choose a design that feels right and adapt it to your brand. They're easily customizable for all portfolio websites. 03. Dylan Wirth Dylan Wirth’s  portfolio is clear and professional, making it easy for recruiters to understand his background and strengths. He presents his education, work experience and skills in a structured way that supports quick evaluation during an interview. Subtle personal details add personality without distracting from his qualifications. A clean design downloadable resume and testimonials help reinforce credibility and make follow-up simple. Like what you see? Build your own interview portfolio using this same template. Template name: Business CV website template 04. Toni Bonini Toni Bonini ’s portfolio immediately showcases her creative talents through a vibrant well-designed homepage that draws attention to her work. The colorful visuals and thoughtful layout guide visitors through her projects without overwhelming them, making it easy for interviewers to grasp her skills and style at a glance. Like what you see? Build your own interview portfolio using this same template. Template name: Illustrator website template 05. Anissa Hexton Anissa Hexton 's online CV showcases her decade of experience in marketing and branding with a clean friendly design. The homepage introduces her with a professional headshot and a warm welcome while simple buttons guide visitors to her resume, projects and background. A personable introduction makes the site feel professional yet approachable. Clear call-to-action buttons direct visitors to her work and multiple contact options (phone, email, LinkedIn) make networking easy. Like what you see? Build your own interview portfolio using this same template. Template name: Business CV website template Why you need an interview portfolio An interview portfolio helps you show your skills and achievements instead of just talking about them. As Chava Katz, PMM @ Wix Pages at Wix says: “Your portfolio is your visual resume, it speaks before you do. It’s how clients, employers or collaborators understand what makes your work special. The stronger the story it tells, the more doors it opens.” Learn more: How much does a portfolio website cost? Website building lessons How to write a cover letter for a portfolio How to make an interview portfolio FAQ How do I create an interview portfolio with no experience? Focus on potential rather than professional history. Include projects from your coursework, volunteer activities or internships. You can also create mock projects that solve real-world problems to demonstrate your skills. Treat these exactly like paying jobs in how you present them. How to create a portfolio for interviewing when you're still employed? Privacy is important here. If creating a website, password protect specific pages or the entire site. Only share the password with recruiters. Remove sensitive company data from your samples or anonymize the information to protect your current employer's confidentiality. What format to use to present your portfolio during an interview? The format depends on the interview setting. For virtual interviews, a website or digital slide deck is best. For in-person meetings, bringing a tablet to scroll through your site or a printed physical binder works well. Always have a backup plan in case technology fails. How do you present your portfolio in an interview? Don't just hand it over or send a link without context. Use it as a visual aid to support your answers. When asked about a specific skill, turn to the relevant page or slide and walk the interviewer through the project. This makes your answer more concrete and memorable.

Ready to showcase your best work? Start building your portfolio → Imagine this, someone stumbles ac ross your photography portfolio , click s through your best shots and im mediately thinks, “This is the photographer I need.” That’s the power of a photography portfolio. It doesn’t just showcase your work; it tells your story, captivates your audience and makes them excited to work with you. Whether you’re new to photography or a seasoned pro, your online portfolio is the first step toward unlocking incredible opportunities. Using the right website builder  or AI website builder  can help you create a portfolio that’s as beautiful and professional as your photography. But how do you make your portfolio truly picture-perfect? Keep reading to learn exactly how to create a portfolio that feels as unique and impactful as the photos you take. TL;DR: how to make a photography portfolio A great photography portfolio website showcases your best work while reflecting your style, creativity and professionalism. To make one, carefully select your best images, choose a website builder and template, design an easy-to-navigate layout and include contact information to connect with potential clients. The table below highlights the most important features to include in your portfolio. How to make a photography portfolio Why its important High-quality images Displays your technical skill and attention to detail. Clear organization Makes it easy for visitors to browse galleries and projects. Clean minimalist design Keeps the focus on your photos without distractions. Compelling homepage and About page Introduces your brand, style and personality. Contact information Ensures potential clients can reach you easily. If you’re just getting started, Wix’s guides on how to build a website from scratch , how to start a photography business  and photography portfolios  are also great resources to help you on your journey.  How to make a photography portfolio in 10 steps Creating a photography portfolio may seem daunting, but by following these ten steps, you can showcase your work effectively and leave a lasting impression. Select your best work Pick a domain and website host Choose a website builder and homepage Design a strong homepage Showcase your work Make yourself easy to contact Stay social Optimize for SEO Start an online shop (optional) Keep your photography portfolio updated 01. Select your best work Carefully choose your best images that highlight your skills and style that align with your niche–whether it’s portraits, landscapes, events or editorial work. Don’t feel the need to add every single photo you’re proud of–less is more when it comes to impact. The goal is to leave a lasting impression with a concise, curated selection of photographs.  Pro tip: Images should be high-resolution, properly edited photos that you’re proud to show to the world. 02. Pick a domain and website host Choosing the rig ht domain name  and website host is the foundation to building a professional online photography portfolio. Your domain should be simple, memorable and ideally, reflect your name or business.  After selecting your domain, focus on a reliable hosting solution. With  free web hosting  options available, you can ensure fast load times and stability, preventing missed opportunities from slow or faulty pages. Pro tip: You can use a  domain name search  to find the perfect match. Also explore portfolio name ideas  for inspiration. Learn more: Is Wix good for photographers? 03. Choose a website builder and template Building your photography portfolio doesn’t have to be complicated, even if you’re not tech-savvy. A website builder makes the process simple and stress-free. Wix, for example, is perfect for photographers because of its easy-to-use interface, flexibility and creative freedom. It lets you design a portfolio without needing any coding skills.  Start by browsing throu gh photography templates . Look for a clean, minimalist layout that gives your photos room to shine. Templates with lots of white space are ideal, since they keep the focus on your photographs. Once you’ve found a template  you love, it’s time to make it your own. Customize it with your branding, like your logo, colors and fonts to give your portfolio a personal touch. Learn more: Portfolio website template 04. Design a strong homepage Your homepage   is the first impression most visitors will have of your portfolio, so it’s important to make it count. Add a striking featured image or carousel showcasing your best work. This will instantly grab viewers attention and give them a taste of what you do. Include your name and a short description or tagline that speaks to your niche or photography speciality–something that lets people know right away who you are and what you’re about. The About page is your chance to tell your story. Share why photography is your passion, talk about any professional milestones and explain what sets you apart as a photographer. Keep it short and sweet–people come for the photos, not the text. A friendly portrait of yourself can help establish trust and professionalism, and it’s something many of the best portfolio websites  do to make you feel connected to the person behind the lens.  05. Showcase your work Your portfolio should make it easy for viewers to browse through your best work. A great way to organize it is by dividing your photos into categories or galleries–like wedding photography, lifestyle portraits and travel shots. Make sure to include a mix of client projects and personal work to show your versatility.  Understandin g  what web design is  and photography website design can really help here. A thought-out layout will make your portfolio easy to navigate and show off your photos in the best light. If you feel it’s helpful, add short captions or descriptions to give some context–like where the photo was taken or the inspiration behind it. This little touch can go a long way in making your work feel more personal and meaningful. 06. Make yourself easy to contact Making it easy for customers to reach out is a crucial part of a photography portfolio. After all, no matter how stunning your photos are, they can’t book you if they can’t find a way to reach out.  Start by setting up a contact page for your photography website . It’s important to have a dedicated space where customers can quickly find ways to get in touch. Keep your tone friendly and professional, so people feel comfortable contacting you. Offer multiple options for contact, like your email address, a simple contact form and links to your social media profiles. This way, customers can choose the method they’re most comfortable with. Pro tip: Include clear call-to-actions (CTAs) like “Get in touch” or “Book a session” to encourage visitors to take the next step.  07. Stay social Your photography doesn’t just live on your website— social media platforms  are essential marketing strategies for promoting your work. Platforms like Instagram, Pinterest and Facebook are perfect places to share your photos and connect with a larger audience. Start by adding links to your social media profiles on your portfolio website. You can even embed these links into your gallery pages to make it easy for visitors to explore your social accounts. You can also add a social share button to photos to let people share your work with their networks. If you’re feeling ambitious, you could build a blog  using a blog maker to share behind-the-scenes content, photography tips or insights into your creative process. This is a great way to keep your portfolio fresh, add value for your audience and even improve search engine optimization (SEO). It’s also a fun way to show your personality and connect with your followers on a deeper level. If you’re curious, here’s a guide on how to start a photography blog . According to Sarah Adam, head of marketing partnerships & influencer marketing at Wix: "Marketing is constantly changing, and to remain competitive and stand out, you need to keep up with industry shifts. Tactics that worked last year are no longer recommended today. Influencer marketing is a great example of that — it's continually changing and evolving, which is the core nature of the industry." 08. Optimize for SEO Creating a portfolio is only half the battle–it’s important that people can actually find it. This is where SEO comes in. SEO helps your photography portfolio show up in relevant online searches, driving more website traffic  and making sure customers discover your work. Start by doing keyword research to identify the words and phrases your audience might use when searching for photographers or services. For example, “portrait photographer" or “wedding photography.” Once you have a list, weave those keywords naturally into your website copy, image captions and descriptions.  Next, focus on optimizing your web content . A few easy steps include: Alt text for images: Descriptive alt text helps with website accessibility and provides more opportunities for search engines to understand and rank your images. Meta titles: Clearly summarize what your portfolio is about, including relevant keywords. This helps search engines, and visitors, know what your site is about before they click. Mobile optimization: Most people are browsing the web on their mobile devices, so make sure you learn how to make your photography website mobile friendly. Remember, SEO isn’t a one-time task. Regularly updating your portfolio with new work and blog posts can boost rankings and keep your site fresh. According to Mordy Oberstein, head of SEO branding at Wix: "Leveraging SEO and integrating it into the website creation process is vital. Various studies have shown that organic search is the single greatest provider of traffic to websites, which is even more pronounced in the B2B context. Additionally, traffic from organic search, when done correctly, is essentially built to last (with proper maintenance over time, of course) and forms a crucial part of a site’s long-term growth." 09. Start an online shop (optional) Turning your photography portfolio into an online store  is a great way to monetize your work. You can sell products like prints, digital downloads or branded merchandise. For instance, you might offer  ecommerce photography  prints or other ite ms like t-shirts, mugs or tote bags featuring your work , all set up using customizable eCommerce templates . Introduce seasonal items or collaborate with others to spark interest and encourage repeat visits. A well-designed store creates a smooth shopping experience and helps turn your passion into income. 10. Keep your portfolio updated Your photography portfolio should grow with your career. Regularly update it with your latest work to keep it fresh and relevant. Swap out older images that no longer represent your current style or expertise, and make sure it always shows your best, most recent shots.  Think of your portfolio as a reflec tion of your personal brand–it’s more than just a collection of photos. It’s a chance to show off your expertise and unique perspective as a photographer. By creating your portfolio thoughtfully, you’ll tell a story about who you are and the kind of projects you’re passionate about. But don’t forget to keep your audience in mind. If you’re targeting commercial clients, focus on polished, professional work. For artistic clients, highlight your originality. Using the best portfolio website builders can help you design a site that resonates with your target audience, making the whole experience more impactful. For an easy way to stay on top of things, check out this website launch checklist to make sure your portfolio runs smoothly.  What is a photography portfolio? A photography portfolio is a collection of your best and most meaningful work. It’s a window into your style, skills and creative vision as a photographer. Tra ditionally, portfolios were printed and shared in person. Today, most photographers have shifted to learning how to create an online portfolio to showcase their work to a much larger audience.  A strong photography portfolio does these three things: Showcase your technical skills  Communicated your artistic identity Addresses customer needs Thoughtfully choose your best work and present it in a user-friendly, visually appealing way to set yourself apart. Photography portfolios built on Wix To get a better idea of what a professional photography portfolio looks like, check out t hese photography website examples b uilt on Wix to get a better idea of how to display your own work. 02. Bobbie-Jo Deal Photography Bobbie-Jo Deal ’s website is beautifully crafted, with a focus on vibrant, high-quality images that showcase their talent. mThe layout makes it easy for visitors to explore different photography styles, from portraits to wedding photography, with smooth transitions and stunning visual appeal. 02. T.A.Dunmire Photography Tad Unmire ’s website combines an elegant, sleek design with a user-friendly layout that allows visitors to appreciate their work. The gallery feature showcases a variety of photography styles, and the website’s subtle animations add a unique touch to the browsing experience. How to make a photography portfolio FAQ What should a photography portfolio look like? A professional photography portfolio should have a clean, simple design that puts the focus entirely on your visuals. Avoid clutter and unnecessary design elements that might distract from your work. Navigation should be intuitive so viewers can easily find what they’re looking for, and content should be well-organized into specific categories or themes, such as portraits, landscapes, or events. A cohesive and polished presentation helps convey your professionalism and artistic vision. Don’t forget to consider the  website infrastructure  —a reliable platform ensures your portfolio is accessible and performs well for all viewers. How many photos should be in a photography portfolio? Including around 15-20 images is ideal for a photography portfolio. This number allows you to showcase a diverse range of skills and styles without overwhelming the viewer. It’s important to prioritize quality over quantity—select your strongest work that best represents your capabilities. Remember, your portfolio is often the first impression clients or employers will have of your photography, so make every image count. How do you lay out a photography portfolio? When laying out a photography portfolio, organize your work into clear sections based on themes, styles, or subjects. For example, you could have separate galleries for weddings, nature, or product photography. Use consistent formatting across all sections to ensure a polished and professional look. Choose layouts that highlight your images without distracting viewers with overly complex design elements or text. The goal is to provide a seamless experience that keeps the focus on your photography.  How do I create a portfolio without any photography experience? If you’re new to photography, start by focusing on personal projects to build your portfolio. Collaborate with friends, family or even local businesses to create opportunities for practice and generate content. Experiment with different styles and subjects and use this work to showcase your potential and creativity. Even a small, thoughtfully curated portfolio can demonstrate your skills and help you stand out as you continue to grow your experience. Make sure to use a platform with effective  website management  tools to simplify updates as your portfolio evolves.

Ready to showcase your best work? Start building your portfolio →  A key element to reaching your engineering goals is knowing how to make an engineering portfolio.  In this guide, you’ll learn how to build a portfolio  and how to develop a website  to share your engineering journey, feature your best projects and leave a lasting impression on potential employers.  Get inspired by these portfolio website examples  and design your own stunning online portfolio .  TL;DR: how to make an engineering portfolio Building your engineering portfolio is more straightforward than you might think. It all starts by choosing the best website builder for a portfolio  that helps show off what makes you unique.  Key elements that go into a great engineering portfolio Engineering portfolio element Why its important Build a website to feature your portfolio Establishes a professional, centralized online presence for you and your work. Showcase your best work Demonstrates your capabilities through your most impressive and high-quality projects. Highlight standout engineering projects Emphasizes your unique skills, problem-solving process and measurable impact. Optimize your portfolio for search engines Increases visibility to recruiters and hiring managers, attracting more opportunities. What is an engineering portfolio? An engineering portfolio is a professional website that brings your experience, projects and skills together in one place. It gives you the chance to tell your professional story with real examples of your work, like design sketches, coding samples, product builds or research.  “Your portfolio is your visual resume, it speaks before you do. It’s how clients, employers or collaborators understand what makes your work special. The stronger the story it tells, the more doors it opens.” - Chava Katz, PMM, Wix pages at Wix Having a portfolio that stands out from the rest is also important. Recent studies  show that 86% of hiring managers visit linked portfolios when provided, with 71% saying it actively influences their hiring decisions.  Whether you’re a student, a recent grad or a seasoned engineer, a professional portfolio  lets you show potential employers what you can do, all on your own terms. How to make an engineering portfolio in 6 steps Creating a portfolio is your chance to tell your professional story. Wix makes portfolio website creation easy, letting you create a professional, eye-catching portfolio that shows off your best work in just a few clicks.  Here's how to make an engineering portfolio: Choose a professional portfolio builder  Pick a domain name and web hosting Select your best work Create a compelling homepage Build your portfolio pages Optimize for search engines 01. Choose a professional website builder The first step to building an engineering portfolio that stands out is choosing the right website builder . Portfolio makers like Wix simplify portfolio setup with its drag-and-drop website builder , so you don't really need to know anything about web design.  Wix gives you the tools to make a portfolio website fast, including: Over 2,000 customizable website templates Free website hosting Robust website security  features AI portfolio generator for quick site creation You'll also get built-in marketing tools and SEO features  to help you grow your audience. 02. Pick a domain and web hosting Your domain name is your website's address and a key part of your online portfolio. Buy a domain name  that's professional, easy to remember and relevant to you. A good format is YourName.com  or YourNameEngineering.com . Most portfolio builders, including Wix, let you register a domain name directly through their platform. This simplifies the setup process and keeps everything managed in one place. Need inspiration? Check out these portfolio name ideas . 03. Select your best work Your portfolio should focus on quality over quantity. Review your previous work and choose 5-10 projects that best represent your skills, experience and the type of work you want to do in the future. For each project, gather materials like design files, code snippets, project reports and high-quality images or videos. Focus on work that had a measurable impact or solved a complex problem. Interested in building other types of portfolios? Check out these how to’s:  How to make a business portfolio How to create a marketing portfolio How to make an art portfolio  How to make a portfolio for a job  04. Create a compelling homepage Your homepage is the first thing visitors will see, so it needs to make a strong impression. It should clearly state who you are and what you do. Include a professional headshot and a brief bio that introduces you and your area of expertise. “A portfolio isn’t just a collection of projects, it’s your opportunity to demonstrate how you approach a problem, analyze the data and transform it into something meaningful.” - Doreen Weissfelner, head of Wix analytics and home Feature a few of your best projects directly on the homepage to immediately capture interest. A clean, organized layout with easy navigation will encourage visitors to explore the rest of your site. 05. Build your portfolio pages Organize your work into dedicated sections to make it easy for visitors to navigate.  Projects page A Projects page is one of the more important pages in your portfolio. Here, you can create a gallery of your work, with a focus on a clear portfolio layout . For each project, provide a detailed description covering the problem, your process and the outcome. Resume page Your Resume page provides a concise, formal overview of your work experience, education and technical skills, serving as an at-a-glance summary for recruiters and hiring managers. About Me page Include an About Me page with more detail about your background, skills and goals, both professional and personal.  Contact page What good is showing off your skill and best work if no one knows how to get in touch with you? Make sure to include a Contact page with your email address, LinkedIn profile or even a contact form. 06. Optimize for search engines To ensure potential employers can find you, it’s important to optimize your portfolio for search engines. This is known as SEO.  Start by using relevant keywords like "mechanical engineering portfolio" or "software engineer" throughout your site. The Wix SEO Learning Hub  can guide you through the process of improving your site's visibility. This will help you attract more traffic and increase your exposure to recruiters and hiring managers. Why an engineering portfolio matters A strong engineering portfolio is one of the most effective tools for your career. While a resume lists your experience, a portfolio brings your work to life. It gives you a space to present your projects, demonstrate your problem-solving process and share the results of your hard work.  This visual and detailed record helps you make a memorable impression on potential employers and collaborators. Think of an engineering portfolio your personal project gallery. It’s where you can pull back the curtain on your proudest accomplishments. For example, you can: Walk through a complex problem: Detail how you approached a challenge, from the initial concept to the final solution. This shows your thought process and analytical abilities. Present your technical expertise: Include code samples, design schematics or data models to give a tangible sense of your skills. Express your creativity: Your portfolio reflects your unique approach and style, whether you're a mechanical engineer designing a new product or a software engineer building a useful app. Ultimately, a portfolio gives you control over your professional narrative. It allows you to prove your capabilities with real examples, making it much easier for others to see the value and expertise you bring to the table. Check out this post and get the answer to why do I need a portfolio? Engineering portfolio examples (all built on Wix) Looking for inspiration? Here are a couple examples of engineering portfolios built with Wix to get you going. 01. Daniel Vinals Daniel Vinals'  portfolio is a great example of how to blend robotics, mechatronics and medical device engineering into one engaging portfolio. The homepage gives an immediate sense of his passion for both AI and hands-on hardware, backed by his experience in sectors from drone tech to medical devices.  Daniel's project gallery is full of innovative solutions covering autonomous robots, wearables and advanced manufacturing tools, with each entry breaking down the challenge, the process and the real-world results. This portfolio is a standout example for showcasing interdisciplinary skills along with making your impact clear. Like what you see? Build your own engineering portfolio using this same template. Template name : Start from scratch website template 02. Matthew James Toven Matthew James Toven’s  portfolio strikes a balance between personality and professionalism. The approachable “About Me” section gives visitors glimpse into his multifaceted career as a mechanical engineer, inventor and roboticist. An easy-to-navigate project gallery showcases Matthew’s range, covering his current engineering challenges to his inventive personal work, making it easy to see his skills in action. Like what you see? Build your own engineering portfolio using this same template. Template name : Acting resume website template These examples show how you can use your portfolio not only to share your projects, but to tell your engineering story. For even more inspiration, check out these portfolio examples:  Digital portfolio examples AI portfolio examples Web developer portfolio examples Student portfolio examples Writing portfolio examples How to make an engineering portfolio FAQ What should be in an engineering portfolio? An engineering portfolio should include your best projects, a detailed resume and an 'About Me' section. For each project, explain the challenge, your specific role, the methods you used and the final results. Including sketches, code or data visualizations can also provide valuable context. How do I make an engineering portfolio with no experience? If you don't have professional experience, create projects on your own or as part of school or community groups. Document your process, what you learned and the skills you used. Even small builds or prototypes can show your abilities and passion for engineering. How many projects should be in an engineering portfolio? Aim for 5-10 high-quality projects. It's better to have a few well-documented, impressive projects than a lot of small or incomplete ones. Choose projects that display your skills and are relevant to the jobs you're applying for.