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Ready to showcase your best work? Start building your portfolio → Creating a portfolio as a social media manager does more than just highlight your best work; it gives potential clients and employers a peek behind the curtain. They get to see what you create, as well as how you think, plan and execute—essentially, the full story of your professional prowess. Learning how to build a website for free  that highlights your creative process and showcases the results of your hard work adds a deeper, more personal dimension to your portfolio. To help you get the ball rolling, we’re going to share social media portfolio examples to spark your curiosity and give you a rundown on how to make a portfolio for your business that stands out. TL;DR: social media portfolio examples A well-made portfolio can help you stand out and get hired. This guide breaks down what to include in a social media portfolio and how to design one that shows off your skills. You'll also find six real portfolio examples—from personal brands to agency work—that highlight different approaches and strengths. Along the way, we’ll walk you through practical tips for building your own portfolio, with a focus on clarity, creativity and credibility. What makes a strong social media portfolio What to include Why it matters A mix of content samples Shows your range—formats, platforms and campaign types Before-and-after performance data Helps prove your impact with numbers (when possible) Campaign goals and outcomes Gives context and shows strategic thinking Platform-specific experience Highlights your fluency in tools like Instagram, TikTok or LinkedIn A short overview of your role Clarifies what you did vs. what the brand/client provided Clear navigation and layout Makes it easy for viewers to scan and explore your work Contact info or CTA Makes next steps obvious for potential clients or employers Learn more: What is a portfolio? 6 standout social media portfolio examples These stellar social media manager portfolios will leave you feeling inspired and motivated to create the best portfolio websites you can. Wilhelmina Rose Lauren Nicole Miller Summer Zhou Monique Bonds Alex George Michelle M. Gossett 01. Wilhelmina Rose In Wilhelmina Rose ’s social media portfolio, her work as a social media and marketing strategist speaks for itself. The homepage displays a grid of colorful, enticing case studies, some of which have video previews to draw you in. These standout case studies explain how Wilhelmina works as a social media strategist. Her case study with skincare brand Starface, for example, demonstrates how she used social media to educate customers on an innovative new product: a waterless body wash, called PLUS. Using the Wix Media Manager , Wilhelmina was able to upload and edit custom images to spruce up her website. Learn more about how to create a website . 02. Lauren Nicole Miller With her text-heavy website, Lauren Nicole Miller uses her portfolio to take total control of her narrative. She effectively conveys her personality, helping visitors connect with her and demonstrating her voice as a writer. But Lauren recognizes that to get people to read, she’s going to need to give them a feast for the eyes. She expertly uses typography to welcome visitors into her digital home. The font she uses for her headers and links (Tropiline Regular) perfectly balances the need to give visitors some razzle dazzle while maintaining a sense of professionalism. Her resume is thorough—dedicating a paragraph to each of her appointments—but the anchor menu on the right-hand side ensures that those who are in a hurry can easily jump to the section that’s most relevant to them. And, of course, she includes a downloadable, one-page version of her resume for interested parties that want to save a copy for later. When you visit Lauren's portfolio hub, the initial impression is that of a straightforward display – a modular grid showcasing her top social media posts. However, there's more than meets the eye. Visitors can interact with each post, clicking to uncover further details about the project or to view the original post, revealing a deeper layer of engagement and insight into her work. Most importantly, Lauren dedicates a space so her visitors can tell their story as well. In addition to a clean contact form , the section (cheekily titled “Coffee Anyone? Let’s Chat”) also provides her email, phone number, address and a QR code that links to her LinkedIn profile. Use Wix’s QR code generator to add one to your own social media portfolio website. 03. Summer Zhou With a memorable bio, an extensive list of services, work samples and a contact form, Summer Zhou’s social media portfolio has all the essential components. Summer includes her headshot on her homepage and “About” page, which helps visitors connect with her brand and boost credibility. Summer admirably showcases a wide array of skills on her portfolio page, including photography, graphic design, and social media management, demonstrating her versatile talents in a compelling way. Her case study for Sch-Rel Desire does a great job of introducing the reader to the brand, explaining her role in the campaign and sharing campaign results. She embeds images, videos and a content calendar onto the page to show off her work. Summer crafted her portfolio using Wix's free plan, offering her key features like a free URL and ongoing access to core functionalities, perfect for establishing her online presence without financial constraints. As her business expands, upgrading to a Premium plan will allow her to connect a custom domain, eliminate Wix branding, and unlock additional features to enhance her site further. Build your brand with Wix’s logo maker  today. 04. Monique Bonds The moment you arrive at Monique Bonds' s social media portfolio, you're greeted with a warm "Howdy!" set against a peachy-pink backdrop, alongside Monique's beaming headshot. This cheery welcome does more than just say hello; it ushers you into Monique's world, inviting a personal connection and setting the tone for what's to come. Monique's portfolio is a playground of Wix's engaging design features that bring each page to life. Click on the menu bar and watch pages glide in with a playful slide from the right, while shadows lend a tactile, three-dimensional feel to her content boxes. It's a portfolio that's as dynamic as it is inviting. But what truly captures your attention is the array of client logos showcased on her "Portfolio" page. Here, household names like Diet Coke, FedEx, Advil and Smirnoff sit proudly, reflecting the caliber of brands that trust Monique's expertise. On her "Social Media Samples" page, Monique's craftsmanship is on full display. Each client section is backed by context and visuals of her creations, with work sample galleries stretching across the full width of the page—impossible to overlook. A simple click on any screenshot zooms in for a detailed view, revealing the specific skills applied, be it "community management" or "content creation." It's a portfolio that not only shows Monique's professional journey but also the high-profile companions she's acquired along the way. Love Monique’s site design? Check out this business CV website template to make it your own. 05. Alex George Social media and influencer marketing manager Alex George uses her portfolio to show off the work she has done for clients as well as for her personal brand. She introduces us to her professional story in a detailed bio on her homepage, which she pairs with a headshot. Below her bio, Alex shares where she currently works, followed by logos from past employers and clients. On her “Personal Brand” page, Alex shares highlights from her personal social media profiles, including links, audience size and a carousel of screenshots of sponsored posts. A unique aspect of Alex's social media portfolio is her graphic resume, ingeniously designed to mimic an Instagram profile. Her bio showcases her professional expertise and contact details, while the highlights section cleverly lists her key skills, such as fluency in Spanish and proficiency in Facebook Ads Manager. She displays her work experience in the Instagram grid, accompanied with sample posts and accomplishments from each role. We also love how Alex shares highlights of her client work through an impressive number of case studies. With the help of Wix’s gallery builder, Alex displays client logos in an easy-to-navigate grid on her “Work” page. Each case study additionally has its own dedicated page and includes the name of the client, when Alex worked for them, a list of her duties and screenshots of social media posts. Looking to land your next role? Learn how to make a portfolio for a job  that gets noticed. 06. Michelle M. Gossett Michelle M. Gossett’s website is a standout example of a professional, results-focused social media manager portfolio. Everything included in Michelle’s portfolio demonstrates her competency. For example, in her case study for database MarkLogic, Michelle reveals that she grew the CEO’s Twitter following by 80% year over year and that her campaign doubled the company’s LinkedIn click-through rate. By pairing screenshots of social media posts with specific results, she demonstrates the return on investment she could provide to potential clients. The “Hre Me” page serves as a digital resume that displays Michelle’s professional history and accomplishments. She also lists digital marketing certifications that she has received from Google and Hootsuite, which make Michelle all the more hireable. Another highlight of Michelle’s portfolio is her “About Me” page, which features a succinct bio and a photo of Michelle with her adorable pug. This page adds personality to her professional online presence. What is a social media portfolio? A social media portfolio is a curated collection of your best work and accomplishments in the world of social media management. It should showcase your skills, experience and success in engaging audiences, creating content and managing online communities. Think of it as a visual resume that highlights your social media expertise and experience. Why you need a social media portfolio Building a professional portfolio  gives you the opportunity to control the narrative around your work. It’s a space where you can embed your greatest hits, share case studies, explain your strategy, share your results, display testimonials from happy clients or whatever else you think will help you grab the spotlight. It also simplifies networking and applying to jobs—the second an opportunity presents itself, you can share the link to your portfolio without giving it a second thought. Learn more: Why do I need a portfolio? When you have this polished collection of your work at the ready, you can land new clients and jobs more easily. You can even make it easier for visitors to get in touch by embedding a contact form or including your contact information on your portfolio. Key elements of a social media portfolio Now that you’ve gotten familiar with these six standout social media portfolio examples, you’ve probably noticed similar elements popping up throughout this type of website . Below are the key elements every social media portfolio needs, with examples from this social media portfolio template from Wix. Bio Tell portfolio visitors about yourself, but don’t be humble. This is your chance to sell yourself and accomplishments. Include the important stuff, like your work experience, education, certifications and training, but don’t forget to make it personal. Mention how you launched your first MySpace profile at the age of eight or how your foodstagram account taught you the ins and outs of influencer marketing. Creating personal connections will help potential clients and employers connect with you. You can either include your bio on your homepage or on a dedicated “About” page. Work samples When learning how to create a marketing portfolio for your social media campaigns, you’ll discover that work samples are one of the most important elements of this type of website. Instead of just sharing screenshots of your favorite content, write case studies about your most successful projects. A case study might include your client’s name, context about the brand, when you worked with them, the campaign’s goals, what you did or key results. Add a few pictures to illustrate your work, and you’ve created a compelling case study. What to include in a social media case study (based on project type): Social media strategy : Show how your strategy made a difference by highlighting your thought process and results with "before and after" comparisons. Whether it’s improved account performance or a polished look, let the outcomes speak for themselves. Account management : Be specific about your role. Did you manage the content calendar, create posts or handle scheduling? Share how your efforts improved performance and clarify what tasks you worked on directly, especially if you delegated others. Social media copywriting : Let your words shine with writing samples that grab attention and engage audiences. Use polished visuals like screenshots in phone or laptop mockups to showcase your work professionally. Advertising campaigns : Explain your role in the campaign process. Did you align ads with strategy, write copy, design creatives or manage setup? Share metrics like engagement, conversions or ROAS to prove success. Social media content creation : Share examples of the images, videos or designs you created and provide links to published posts and screenshots for easy reference. Walk readers through your creative process and mention the tools you used to showcase your technical expertise. Metrics Prove that you’re as good as you say you are at social media management by sharing performance metrics and results. Consider adding the following metrics about your work: Audience size and growth Impressions and reach Clicks Conversion rates Media coverage Web traffic Testimonials Include testimonials throughout your social media portfolio. You can create a dedicated section for client quotes on your homepage or sprinkle testimonials throughout your case studies to demonstrate your credibility. Services Not all social media professionals offer the same services, so specify how you help clients. Beyond just listing your services, it’s important to explain what each service includes, since the clients you’ll be working with likely won’t be social media experts. You might offer services such as: Social media strategy Profile launch Profile optimization Social listening Reporting Content creation Ads management Social media management Share details about pricing if you feel comfortable. Including a range or minimum engagement price can help you avoid wasting time on clients who aren’t a good fit. And, if applicable, mention packages you offer. Blog Incorporating a blog into your social media portfolio not only showcases your expertise but also boosts your website's SEO, a crucial factor for online visibility. With Wix's SEO assistant and tools, you're equipped to climb higher in search engine results pages (SERPs). The trick lies in writing about subjects you're well-versed in and weaving SEO keywords into your blog posts. This approach not only demonstrates your knowledge but also helps your site get noticed in the vast digital landscape. Contact If you include just one of these elements on your social media portfolio, make sure it’s your contact information. Contact info gives potential clients and employers a way to get in touch with you. Include your email address, phone number and social media profiles or just embed a contact form. How to make a social media portfolio in 6 steps We’re leaving you with these actionable steps for how to make a portfolio: 01. Choose a website platform or builder With Wix, you can create a professional looking portfolio without knowing how to code. You can choose from a wide range of customizable portfolio templates to get started. Think about which pages you want to include and how many — you will need to include basic information about yourself, your skills and experience. You will need to choose how many pages you want to include to showcase your social media experience and projects. 02. Customize your domain and domain name Add legitimacy to your portfolio by claiming a custom domain name that contains your name or your business’ name. Check that it's available and then register it. 03. Plan and create your social media portfolio pages Write your bio, case studies and more. Use great copy that shows off your skills and experiences when it comes to your social media work. Be selective with your work—curate only your strongest, most relevant projects that align with the type of work you want to be hired for. Focus on results, clearly showing how your strategies helped meet specific business goals. 04. Create graphics to showcase your work Find an on-brand headshot and collect screenshots of your best work. Make sure your images are of high quality and represent your best social media work. They should speak to potential clients and help sell your services and expertise. Learn more: How to design social media graphics . 05. Design your social media portfolio Starting with a portfolio template can help you build an intuitive website in minutes. But you'll also want to consider the colors, fonts and themes for your portfolio. Think about the style of your social media work and choose the colors and typography that best reflect it. The design of your social media portfolio is a great opportunity to let your style and branding shine through. Keep your portfolio concise and easy to navigate, ideally under 20 pages if using a slide deck or similar format. 06. Publish and promote your portfolio Publish your portfolio and spread the word through SEO, email marketing and the thing you know best—social media marketing. What better way to show of your expertise than by promoting your own portfolio the best way you know how. Update your portfolio regularly to keep it current with your latest work, reflect changing social media trends and demonstrate your ongoing expertise. How to choose the right social media portfolio builder Each portfolio website builder has its own strengths and caters to different types of content. You'll need to consider its: Features and functionality A drag and drop builder , for example, makes it easy to create a social media portfolio without any coding knowledge. Look for a portfolio builder that allows you to personalize your design and layout to match your personal brand. You'll also need easy integration with your social media platforms for easy sharing. Built-in web analytics are also important to understand traffic coming to your website and how to increase it. Pricing With Wix, you can start creating a portfolio for free. But consider plans that suit your budget. If you want to sell from your portfolio, you'll need a paid plan — these start from $19 a month. If you choose to have your portfolio developed or created by a web designer, you can expect to pay several hundred to several thousands of dollars for it. Template options Choose a portfolio builder with a wide range of website templates . This will also make it easier to customize your social media portfolio. Media options Evaluate the types of media you want to showcase. For instance, if you're building a fashion portfolio that includes a mix of photos, videos and other multimedia elements, choose a platform that supports these formats seamlessly. Mobile-friendly Make sure that wherever you build your portfolio, it can be optimized for mobile. This includes compressed images, amongst other things. Web infrastructure Opt for a portfolio builder, like Wix, that comes with robust security infrastructure, that prioritizes site performance and reliability too. Social media portfolio examples FAQ Can I make a social media portfolio as a beginner? Yes, you can create a social media portfolio without prior experience. Showcase relevant skills, such as content creation, social media management and community engagement. Highlight any related coursework, personal projects or volunteer experiences. Include examples of your creativity and passion for the field. Focus on demonstrating your potential and willingness to learn, emphasizing transferable skills that align with social media roles. Can I make a social media portfolio as a teenager? Absolutely. As a student, craft a social media portfolio by highlighting your relevant coursework, class projects, and any internships or volunteer work related to social media. Showcase your creativity, writing skills and ability to engage audiences. Include examples of campaigns, content creation, and analytics. Even if you lack professional experience, emphasize your enthusiasm, adaptability and eagerness to contribute to social media marketing roles. How many pages should a social media portfolio be? A social media portfolio should be as concise as possible while still showcasing your best work, typically around 5-10 pages. Include standout samples, your achievements and a brief introduction about yourself. The goal is to make it easy for potential clients or employers to quickly review your skills and results without overwhelming them. What is an example of a social media portfolio? An example of a social media portfolio could include a visual case study of past campaigns you've run, such as analytics screenshots showing audience growth or engagement improvements. You can also include links to accounts you've managed or branded content you've created, paired with a short summary of your strategy and results. Make sure it’s visually appealing and aligned with your personal brand. How to make a portfolio for social media marketing with no experience? If you have no experience, start by creating mock projects to demonstrate your skills. For example, redesign a brand's Instagram feed, draft a content calendar or create sample posts with graphics and captions. You can also showcase any personal social media accounts you’ve successfully grown, volunteer for small businesses or create content for a passion project to build your portfolio. How do you make a social media portfolio if you signed an NDA? Creating a social media portfolio while respecting an NDA requires a thoughtful approach. Whenever possible, discuss using the project in your portfolio before signing the NDA, as some companies may allow this with conditions like anonymizing details or using password protection. If you’ve already signed, don’t hesitate to ask for permission, offering adjustments such as removing names or swapping real visuals with stock images. Focus your case studies on your creative process and problem-solving skills, using general terms to describe the client, like “a local coffee shop,” to showcase your expertise without breaching confidentiality. What is an SMM portfolio? An SMM portfolio is a collection of work that demonstrates your expertise in social media marketing. It includes examples like successful campaigns, analytics reports, content plans and creative assets to show your ability to grow engagement and achieve client goals. The portfolio serves as proof of your skills and results, helping potential employers or clients see what you can bring to the table. Whether you’re pitching to a brand or applying for a position, it’s a valuable tool to showcase your impact in the industry.

Ready to embark on your dream of starting a beauty business? Diving into the beauty space offers an exciting opportunity to be part of a thriving industry fueled by people's desire for self-care and personal expression (for other types, check out types of businesses ). As of 2022, the global cosmetic market was valued at over $262 billion and it’s predicted to grow at a compound annual growth rate (CAGR) of 4.2% through 2030. The market’s healthy trajectory is due in part to constantly evolving beauty trends, new formulations and packaging, and a push for products that put sustainability at the forefront. With proper planning, your new beauty business has plenty of potential to thrive in this lucrative market. So, whether you're looking to set up a business website , open a brick-and-mortar store or offer mobile beauty services, you're in the right place. This comprehensive guide will help you navigate the complexities of launching your beauty-related venture and lay the foundation for long-term success. Learn more: Beauty website examples How to start a beauty business in 10 steps Research and define your niche Decide on a business model and concept Decide on manufacturing strategy (if applicable) Create a business plan Pick a legal structure, then register and license your business Create your website Build your brand Source and manage inventory Provide excellent customer service Promote your business 01. Research and define your niche Let's start with the basics. To establish a beauty brand, it's crucial to understand your target audience. Researching and defining your niche or specific beauty business idea will set you up for success by differentiating you from competitors and attracting your target audience. It's also important to understand that defining the right niche for your beauty business is an ongoing process. As your beauty business matures, stay open to adapting and refining your niche based on changing trends, emerging customer needs and industry developments. Here are some methods to help you define your niche: Identify your passions and expertise: Consider what aspects of beauty excite you the most, whether it's skincare, cosmetics, hair care, organic products or specialized services. For example, you might be passionate about bridal makeup, organic skincare treatments or men's grooming. Use your passion and knowledge to influence and build your niche. Looking to start a specific niche? Check out our guides to starting a nail business and starting a skincare business , as just two examples. Study the market: Research current trends, gaps and opportunities within the beauty industry. For example, analyze competitors within your geographic area or online space, and identify areas where they might be lacking. Consider fulfilling those unmet needs if they align with your business. Define your target audience: Determine your ideal customers by considering demographics like age, gender, location and lifestyle. Additionally, delve into consumer preferences, interests and values. Understanding your target audience will help you tailor your products, services and beauty marketing efforts to cater to their needs and desires. Find a unique selling angle: Find a unique selling proposition (USP) that sets you apart from your competition and appeals to your target market. For example, you could offer personalized consultations, use all-natural or sustainable ingredients, provide specialized services or create a distinct brand identity. Test and validate: Conduct surveys, interviews or focus groups with your target audience to gather feedback on your proposed offerings. This will help you fine-tune your niche to ensure it resonates with your potential customers. 02. Decide on a business model and concept When you start a business , it's essential to focus on a specific business model or concept that best enables you to bring your chosen niche to life. At a basic level, there are two primary models to consider: a service business model or a product business model. But, they aren’t the only options you have to choose from. Other popular beauty business concepts include: Mobile services: Offer on-the-go beauty services, traveling to clients' locations for personalized treatments like hairstyling, makeup, manicures or facials. This model provides flexibility and convenience for customers who prefer on-location pampering. Brand and product development: Create your own beauty brand and develop a unique line of products. This requires strategic product development, branding and marketing to stand out in the competitive market. Dropship beauty supplies: Curate products from a dropshipper specializing in your niche. Dropshippers will handle storage, packaging and order fulfillment, allowing you to sell products without the need for upfront manufacturing or inventory. Retail store: Open a physical retail store to showcase and sell a curated selection of skincare, cosmetics, hair care or other products tailored to your niche. Offer in-person consultations and demonstrations, and complement your store with an eCommerce website for global reach. Check out this list of over 60 service business ideas for more inspiration. 03. Decide on a manufacturing strategy (if applicable) If you plan to manufacture your own beauty supplies, your strategy must be affordable and allow for a reasonable net profit margin—without sacrificing product quality or customer satisfaction. Here are some key points to keep in mind: Regulations and compliance: Familiarize yourself with the regulations and compliance requirements for manufacturing beauty products in your region. This may include adhering to safety standards, ingredient labeling, product testing and obtaining necessary licenses or certifications. Research and development: Invest time and resources into creating high-quality and effective beauty products. Consider factors like formulation, ingredient sourcing, product stability, packaging and compliance with industry standards. Manufacturing facilities and equipment: Determine the volume of products needed and assess the required facilities and equipment. Consider whether you will manufacture in-house or outsource production to a contracted manufacturer. Evaluate your chosen manufacturing approach's cost, quality control measures and scalability. Supply chain management: Establish a reliable supply chain for sourcing raw materials, packaging components and other necessary ingredients. Build relationships with suppliers and ensure consistent quality and timely delivery to maintain a smooth production process. Quality control and testing: Implement stringent measures to ensure your product's safety, effectiveness and consistency. Conduct regular testing and quality checks to meet industry standards and customer expectations. Branding and packaging: Develop a strong brand identity and appealing packaging that reflects your brand values. Consider the functionality, design and sustainability of your packaging choices. 04. Create a business plan A business plan helps set a solid foundation and roadmap for your beauty business. It's a dynamic document that serves as a guide to keep you focused on your goals and communicates your vision to potential stakeholders, such as investors or lenders. As your business evolves, plan to review your business plan regularly to keep you and your business on target. Remember to focus on clarity and brevity while ensuring that the key elements of your business plan are covered. The key elements of a solid business plan often include the following: Executive summary: Provide a concept statement which includes a brief overview of your business operations , goals and products/services. Company description: Describe your beauty business, its structure, location and unique selling proposition. Market analysis: Research your target audience, industry trends and competition. Products and services: Explain your beauty offerings, their features and any proprietary technologies. Marketing and sales strategy: Outline your marketing, pricing and distribution plans. Organization and management: Provide an overview of your team and their roles. Operations: Describe your production processes, supply chain and facilities/equipment. Financial projections: Include income statements, startup capital , cash flow projections and funding needs. Risk analysis: Identify potential risks and outline contingency plans. Appendices: Attach supporting documents like market research data and key resumes 05. Pick a legal structure, then register and license your business Establishing your startup beauty business as a legal entity makes sure you’re protected, regarding both your business assets and your personal assets. There are five legal structures (business entity types) to choose from. A limited liability company (LLC) structure is one of the most popular choices for startups. However, you may decide that another structure fits your business better. Sole proprietorship : A business owned and operated by one person who is liable for business debts. Business income taxes are reported on the owner's personal tax return. Partnership : A business owned by multiple individuals who share profits, losses and responsibilities. General partnerships have equal liability, while limited partnerships have limited liability. Partnerships are taxed on partners' personal tax returns. Limited liability company (LLC) : Combines the liability protection of a corporation with the flexibility of a partnership. Owners (members) have limited personal liability, and management and taxation options are flexible. Learn more about how to start. anLLC in New York. C Corporation : A separate legal entity owned by shareholders, providing limited liability protection. Corporations have a complex structure, subject to regulations and formalities. Taxation can be at both corporate and individual levels unless certain tax elections are made. S Corporation: A regular corporation with special tax status. Provides liability protection and allows pass-through taxation, with income, losses, etc. Taxes are reported on shareholders' individual tax returns. Consider each entity type's unique characteristics and requirements when choosing the most suitable structure for your beauty business. If you need help deciding what structure to choose, seek the advice of a business attorney or other professional. The registration process may vary depending on your location and business structure, so it's best to consult with a business attorney or seek guidance from your local Small Business Administration (SBA) office or Chamber of Commerce to ensure compliance with all applicable laws and regulations. State registration Business name: Choose a unique name for your beauty business and ensure it complies with your state's naming guidelines. If you need some inspiration, try Wix’s free business name generator , or opt for a specific beauty business name generator to spark some creativity. You can also consider these beauty business name ideas or these nail business names . Register with the Secretary of State: Visit your state's Secretary of State website and follow the instructions for registering your business. Fill out the necessary forms and pay the required fees. Be prepared to provide information about your business, such as its name, structure and address. Secure business licenses and permits: Research and obtain any required business licenses and permits specific to your state. Ensure you clearly understand any specific regulations that apply, such as health and safety standards, cosmetology licensing or product labeling guidelines. Bear in mind you will likely need to show your business license in order to obtain business liability insurance. Looking to start a beauty business in a specific state? How to start a business in Connecticut How to start a business in Indiana How to start a business in Wisconsin How to start a business in Washington How to start a business in Michigan How to start a business in Utah How to start a business in Virginia How to start a business in Arizona How to start a business in Texas How to start a business in Ohio How to start a business in Georgia How to start a business in Colorado Federal registration Employer identification number (EIN): Apply for an EIN online through the Internal Revenue Service (IRS) website . This unique identifier is used for tax purposes, hiring employees, opening a bank account and filing federal tax returns. Understand federal tax obligations: Understand your federal tax obligations, including income tax, employment tax and any industry-specific taxes or regulations that may apply to your beauty business. Trademarks: If you plan to use a unique brand name, logo or beauty slogan , consider registering for trademark protection with the United States Patent and Trademark Office (USPTO) to safeguard your intellectual property. 06. Create your website Choose a solution that includes all the tools and support you need to build a beauty website for your new business needs. For example, Wix offers a complete suite of tools for managing and growing your business, including hundreds of professionally designed website templates, a drag-and-drop website builder, inventory management, marketing tools and more. Choose your design: Pick a design template for your website that reflects your brand. Wix has various product and service website templates to choose from. Customize your chosen template with your graphics and colors. Organize your pages: Create essential pages like About, Contact, Shipping and Return Policy. Add your products or services to your online store and always use high-quality photos. If you see clients in person, like at a spa or salon, you can integrate the Wix Bookings app for clients to schedule appointments directly through your website. Describe your offerings: Provide detailed descriptions for each product or service, including size, fragrance, color, warnings and usage tips, if applicable. Consider creating an FAQ page to address common questions. Set competitive prices: Factor in production costs, labeling and packaging, and aim for a profit margin between 25% and 50%. Adjust prices based on market response. Set up online payment processing: Integrate online payment services like Wix Payments and PayPal to easily accept payments online. Offer multiple payment options to streamline the checkout process and help customers feel confident about their purchases. Use AI tools to boost sales: Great businesses are built on great conversations, but you can’t always be online to start them. Wix AI Site Chat  bridges that gap by answering questions, handling bookings and keeping visitors engaged. It provides a smooth, reliable first touchpoint for potential clients while giving you more time to focus on running your business. You can also check out the Wix AI Site Chat overview  for a deeper look at how it works. Related: Discover how Natalie Lucas grew Natalie Lucas Studio from a team of one to 40 and created a beauty website made to scale. 07. Build your beauty brand When launching a new business, it’s also important for you to consider what essential assets round out the heart of your brand. You’ll want to draft up a compelling mission statement, define your core values, your business ethics and establish your brand’s voice. These elements shape your business identity and further resonate with your target audience. Brand recognition takes repetition and consistency, and when you combine branding with a positive shopping experience, customers are more likely to shop with you again. Looking to design a beauty logo from scratch? Try Wix's free logo maker . 08. Source and manage inventory Whether you choose to dropship your products or purchase them wholesale, always take the time to research your sourcing options. Determine what aspects are most important to your business and your target market. Consider the following when selecting a supplier: Quality Price Minimum order quantity Shipping speed and cost Customer service Reputation Fulfillment services Product variety Also, don't be afraid to contact potential suppliers directly to negotiate terms. You may be able to work out a deal. Choose a product mix that aligns with your target market and business niche, and start by curating a small selection of products. As your business grows, expand your inventory based on customer feedback and sales data. You’ll also want to implement an inventory management system to track product inventory, sales and reorder points. For example, Wix eCommerce makes it easy to successfully manage and track your inventory right from your website dashboard. Effective inventory management is crucial for maintaining optimal stock levels, meeting customer expectations and maximizing profitability. Regularly review and refine your inventory strategies to adapt to your market's needs and drive the success of your beauty business. 09. Provide excellent customer service This point cannot be stressed enough. By providing excellent customer service, you entice your shoppers to visit your store again. Stay responsive to customer feedback and continually improve your products based on their needs and preferences. Consider creating a Customer Service Credo to list your service expectations for your team. For example: Respond to customer inquiries or complaints promptly, take ownership of issues, proactively work toward a solution and follow up to ensure a satisfactory resolution. Listen attentively to customers, understand their needs and concerns while showing empathy and making them feel valued and heard. Provide personalized interactions with customers, address them by name and consider their preferences or past interactions with your business. Treat customers with respect, courtesy and professionalism at all times and use a positive and friendly tone, even in challenging situations. Provide clear and concise information, avoiding jargon or technical terms that may confuse customers. Go above and beyond to meet customer needs by offering additional assistance, recommendations or special considerations when appropriate. Encourage and actively seek customer feedback to understand areas for improvement and then implement changes to enhance your products, services or overall customer experience. Delivering consistent customer service across all channels and touchpoints while maintaining a high standard of service quality. 10. Promote your beauty business There are several ways to promote your business. Start by identifying your unique selling points, then determine which methods (such as social media campaigns, email marketing or influencer partnerships) align best with your business. From there, develop a comprehensive marketing strategy that not only attracts potential customers but also engages, nurtures and converts them into loyal advocates of your brand. Below are some easy ideas to get you started. Promote your brand on social media: Select the platform where your target market is most active, create a business account and share high-quality photos and short videos showcasing your products in action. Build an email list: Add a sign-up link on your website, urging social media followers to visit and sign up (you can also incentivize them with a sign-up bonus or coupon). Utilize newsletters for feedback, product announcements, tips and driving traffic to your website. Use paid advertising platforms: Create paid ads on Google or your preferred social media platform, setting clear goals and defining your audience. Engage potential customers with captivating visuals and persuasive copy, and leverage data insights to optimize marketing strategies for maximum ROI. Expand your reach through local marketing: Participate in local shows, events or offer to host in-home parties with special host bonuses. Check with the local Chamber of Commerce for additional resources for new businesses in your area. Beauty business examples to inspire Let's look at some real-life examples of companies within the beauty and cosmetics industry to better understand how your selected business model and concept might come together. Bringing Beauty to You Nichole Alexis, licensed esthetician and owner of Bringing Beauty to You , offers various skincare services to both men and women within the Chicago area. Business model:  Service Business concept:  Personal beauty consultant What this business does:  Provide exceptional service and education, and guide clients to achieving healthy, radiant and beautiful skin—whether they choose to wear makeup or not. MDRNbeauty MDRNbeauty  is an eCommerce store that carries a variety of cosmetics and hair care products curated from a select collection of brands. Business model:  Product Business concept:  Online retail store What this business does: Provide high-quality hair care and cosmetic products from select brands. Learn more about how to make a hair salon website . Beautifully Blessed Salon Located in Delhi, Louisiana, Beautifully Blessed Salon  hosts a variety of beauty service providers, including hair stylists, makeup artists and massage therapists. Business model: Service and product Business concept: Beauty salon and spa What this business does: Offer a place where customers can find passionate, high-quality professionals and a world-class salon experience for all their self-care needs.

Turn your ideas into a website you love with Wix →   Starting or growing your beauty business? A professional beauty website can be the game-changer you need to present your brand, connect with customers and increase sales. Regardless of the beauty niche your business is in, having your own website will help you stand out.  This guide covers everything you need to know about beauty websites–what they are, the essential steps to  create a website from scratch  and how they can help you grow your business. Plus, we’ll share inspiring examples to spark ideas for designing your own beauty website. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. Wix is all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. What is a beauty website? A beauty website is more than a simple brochure—it’s one of the most impactful  types of websites  to showcase your talents, tell your story and connect with customers.   Unlike social media, where you’re limited by platform rules and layouts, your beauty website gives you full creative control. Want to feature a gallery of your work? Allow customers to book appointments online? Sell custom beauty products? A website lets you do all that and more.  It’s also a trust builder. A beautifully designed website shows customers that you’re professional and serious about your business. Learn more: How to start a beauty business Beauty business ideas Beauty business name ideas How to make a beauty website in 10 steps    Choose a domain name and hosting Pick a website builder and template Design your beauty website Create essential pages Link to social media Start a beauty store (optional) Optimize for local SEO Test and launch your beauty website Promote your beauty website Keep your beauty website updated 01.  Choose a domain name and hosting  Your   domain name  is like your business’s online address. It should be easy to spell, memorable and relevant to your brand. Use a  domain name generator  or perform a  domain name search  to find the perfect fit.  Once you’ve picked a domain, you’ll need website hosting. Hosting is what keeps your site live and accessible on the internet. Choose a provider known for speed, reliability and great support so your site runs smoothly.  Wondering  how long it takes to build a website ? With the right domain and  free web hosting  setup, you can launch your site quickly. 02. Pick a website builder and template  Not a tech exp ert? No problem. Website builders  like Wix make creating a website simple and stress-free. They offer drag-and-drop  tools and a variety of beautiful  website templates  tailored for different industries.   Look for beauty and hair website templates  that match your brand style and make it easy for visitors to find what they need, whether it’s booking a service or exploring your product lineup. Learn more: How to make a professional website How to make a hair salon website 03. Design your beauty website  Whe n planning a website , your design should reflect your brand. To create engaging  web design , use a cohesive palette, professional images and fonts that align with your style. Highlight frequently-requested information, like your services or products, right on the homepage.   Make navigation simple–visitors should be able to find what they’re looking for without frustration. Include clear call-to-action (CTA) buttons like “Book Now” or “Shop Products” to guide them through your site.   Learn more: Best fonts for your website  Website color schemes What is web design? 04. Create essential pages  Every beauty website needs the following web pages : Homepage: the homepage  is a welcoming overview of your business with highlights of your services, products and customer testimonials.  About page:  use the About Us  page to share your story, mission and what sets you apart. Add a personal touch to build trust. Services/Products page:  present your offerings with high-quality images, detailed descriptions and clear pricing.  Contact page:  make it easy for visitors to reach you with a contact us page , email and phone number. If you have a physical location, include a map.  Blog: a blog is a great way to share beauty tips, industry trends and tutorials to engage with your audience and position yourself as an expert in your field. If you're wondering  how to build a blog , using an easy-to-use  blog maker  can get you started quickly.  Learn more about how to start a beauty blog .  05. Link to social media  Add social icons linking to platforms like Instagram, YouTube or Facebook. This creates a seamless experience, letting potential customers check out your latest updates and interact with you whe re they spend their time. Social media integrations build trust, expand reach and increase engagement while driving traffic back to your website.  Pro tip: social media management  can boost your  website traffic  and help you  monetize your website . It also gives you valuable insights into your audience’s preferences, which can guide your future  marketing strategies .  Learn more about beauty marketing  to get the most out of your marketing efforts. 06. Start a beauty store (optional)   Thinking of selling beauty products? An online store lets you upload your items and make sales directly for your site. Offer bundles, tutorials or personalized recommendations to make the shopping experience even better.  Don't forget to optimize your website for mobile users, as most customers browse and shop on th eir phones. An online store creator  ensures your site looks great and functions smoothly on any device. Lastly, make sure your customer service is accessible with  website features  like live chat or an easy-to-find FAQ section to address any questions or concerns quickly. Learn more: What eCommerce is   How to build an eCommerce website Beauty dropshipping 07. Optimize for local SEO  Local search engine optimization (SEO) is p art of specific SEO features  that help people in your area find your business. Use specific keywords associated with your business and include the city name throughout your site. Don’t forget to claim your Google Business Profile  to appear in local search results.  Use local SEO  to optimize your website for local searches, a nd don’t forget customer reviews and testimonials. Ask satisfied customers to leave reviews on Google, Yelp or other relevant platforms. Their reviews will help build trust with potential customers and improve your local search rankings.   According to Sharon Hafuta, SEO blog editor at Wix: "Good SEO isn’t just about keywords—it’s about understanding what your readers are searching for and creating content that fulfills their needs. Following this approach builds trust and keeps your readers interested enough to come back." 08. Test and launch your beauty website  Before yo u go live, double-check everything. Go through a comprehensive  website launch checklist  and test all links, forms and pages to make sure your site looks great and works on all devices.  After publishing, it’s important to monitor your website’s performance in the first few weeks. Use analytics tools to track visitor behavior, page load times and any errors that might occur. Keep an eye on customer feedback—this can provide valuable insights into how users experience your site.  Pro tip:  don’t forget to optimize your  web content  for mobile users, ensuring the experience is seamless no matter the device. Learn more: What is web analytics Website’s speed optimization  Best web analytics tools Website management 09. Promote your beauty website  Spread the word. Share your site on social media, collaborate with beauty influencers and encourage happy customers to leave reviews. The more visibility you get, the more your business will grow.  Partner with bloggers, vloggers or Instagram personalities who align with your brand to feature your products or website. Their endorsements can bring credibility and attract their followers to your site. Also, consider starting a referral program that rewards customers for bringing in new visitors. This not only increases traffic but also strengthens customer loyalty. 10. Keep your beauty website updated Regularly refresh your content and check your site’s performance. Update your blog, add new photos or tweak your services as needed. An updated site shows customers you’re active and reliable.  Beauty website examples built on Wix 01. Honor Beauty Honor Beauty  stands out with its elegant, minimalistic design that exudes sophistication. The clean layout and high-quality images create a sense of professionalism, while the user-friendly navigation ensures visitors can easily explore services and products. The site’s use of subtle, muted colors adds a calming, luxurious vibe that aligns perfectly with a beauty brand. 02. SM Perfect Beauty SM Perfect Beauty  captures attention with its bold use of vibrant colors and dynamic design elements. The homepage immediately draws visitors in with its energetic visuals, creating an exciting first impression. This site showcases an excellent example of how to combine a fun aesthetic with functionality, making it ideal for attracting a youthful and trendy audience. 03. Beauty Tingz  Beauty Tingz shines through its modern and stylish design, perfectly targeting beauty enthusiasts. The site’s emphasis on showcasing products with clear, captivating images and detailed descriptions ensures a smooth shopping experience. The playful typography and cohesive branding make it both visually appealing and memorable. 04. The Beauty Bum The Beauty Bum  impresses with its focus on a personal and approachable aesthetic. By incorporating warm tones and inviting copy, the site establishes an immediate connection with visitors. It’s an excellent example of how to use storytelling and personality to create a relatable and engaging beauty website. 05. Colyar Beauty  Colyar Beauty showcases a professional and polished design that appeals to a wide audience. With a clear emphasis on services and an intuitive booking system, this site is a masterclass in functionality. The strategic use of testimonials and before-and-after images adds credibility, making it a standout choice for beauty professionals aiming to build trust with their audience. For even more inspiration, check out the best beauty websites . Why create a beauty website for your business?  A website isn’t just a “nice-to-have,” it’s essential for your business’s success. Most people search online for beauty services, and without a website, you could be missing out on that audience. A beauty website helps you: Build credibility Expand your reach Streamline operations A well-thought-out web presence showcases your professionalism, keeps customers informed, and sets you apart from competitors when you're  starting a business . It also grants you full control of your brand and its message.  Learn more: How to make a nail salon website How to make a beauty website FAQ How do I start my own beauty business from scratch? Starting from scratch includes steps like developing a business plan, defining your niche, sourcing quality ingredients or products, branding and creating an online presence with a website. Make sure to research market trends and follow local registration and licensing requirements. Taking these steps ensures a solid foundation for your beauty business.  What is the most popular beauty website? Well-known beauty websites vary depending on consumer needs, but sites offering curated content, high-quality products and seamless customer interaction tend to win the top spot. Create a professional website that puts your customers' needs first to ensure you're a market leader in your space. Standing out also means offering a unique experience or product that competitors don't provide.  Do you need a license to sell beauty products online? Licensing depends on your location and the type of products you’re selling. Research your local regulations to determine whether you’ll need to register as a business, acquire specific licenses or meet safety standards for your products. Staying compliant ensures your business can grow without regulatory setbacks.  How much does it cost to start a beauty brand? Costs can vary widely depending on your niche, brand goals and the scope of your business. A small-scale brand may require a few thousand dollars, while larger ventures could cost well into the tens of thousands. Factor in  how much a website costs , branding, packaging and marketing for an accurate estimate. Careful budgeting and planning are key to long-term success.

Turn your ideas into a website you love with Wix →   Learning how to create a salon website can help your beauty business stand out, attract new clients, and make managing bookings and services easier with an online scheduling tool. From showcasing your portfolio ideas to highlighting your specialties, your website becomes the perfect online extension of your salon or service business. With the right tools and a clear plan, building a website  that reflects your style and supports your business goals is easier than you might think. Learning how to make a website  will give you the skills to design a site that looks professional, functions smoothly and connects with clients. By following this guide, you’ll have everything you need to create a salon website that truly represents your brand and draws in customers. Get online instantly with a free salon website builder designed for beauty pros. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. TL;DR: How to create a salon website This guide covers the key steps to launch a salon website that attracts clients and runs smoothly. Start by choosing the right website builder. Then pick a website template or use AI to create a design. Next, choose a domain name and website hosting. Design your site to reflect your salon’s style, and finally, promote and launch it to reach new clients. Step What to do Choose a website builder Pick a platform that makes it easy to design, host and manage your salon website. Select a template or use AI Choose a pre-made template or let AI create a custom design that reflects your salon’s style. Pick a domain name and set up hosting Choose a memorable domain and reliable hosting so clients can find your site online. Design your site Customize colors, fonts, logo and visuals to match your brand and showcase your services. Promote and launch Share your website on social media and other channels to attract new clients. Read also: How to start a business and service business ideas How to create a salon website Choose the right website builder Select a website template or use AI Choose a domain name and website hosting Design your site Promote and launch your website 01. Choose the right website builder A website builder should make it simple for you to create and manage your salon’s online presence without needing design or coding skills. The best platforms give you full creative control with intuitive drag-and-drop tools, so you can customize layouts, update content and keep your site fresh with ease. When evaluating platforms, consider infrastructure, speed and security. A strong foundation ensures your pages load quickly, your booking system works smoothly and your clients have a seamless experience. Cost is important too—choose a plan that fits your budget while still offering professional features like hosting, domain connections and integrated marketing tools. Templates can save you time and provide a polished starting point. Look for salon-specific templates that already include the pages and features clients expect such as services, booking and testimonials. From there, you can personalize the colors, fonts and imagery to match your brand. Expert tip from Esin D. Habif, product marketing lead outbound  at Wix: " As a creator or entrepreneur, you're often wearing multiple hats. You're designing the website, you're optimizing for SEO. This means you need a website builder that makes it easy for you to do all of those things on the same platform and still deliver as if working with experts in those fields." Waste no time and create your site from start to finish with Wix's website builder . 02. Select a website template or use AI Your website should have the same impact on visitors as a perfect blowout or manicure. Browse through pre-made salon templates that match your aesthetic and functional needs, as well as these health and wellness website templates . Templates are designed to give your site structure while allowing full creative freedom to make it unique. And remember, Wix’s AI website builder can create the website of your dreams for you in seconds. Simply answer a few questions about your salon and AI will generate a ready-to-customize site complete with pre-written copy, images and built-in features like online booking. You can then tweak colors, fonts and layouts in the Wix Editor to make the site truly your own. Learn more about how to design a website with AI , the best AI website builders . 03. Choose a domain name and website hosting Your domain name is how clients find your salon online, so make it memorable and professional. Ideally, include your salon’s name or a relevant keyword like “hairsalon” or “nails” so visitors immediately understand what you offer. Keep it simple—avoid unusual spellings, long phrases or special characters. Before committing, do a domain name search  to see what’s available. If your ideal domain is taken, try a domain name generator  to explore creative alternatives or add your city name to stand out locally. Don’t forget to compare domain pricing  to find an option that fits your budget. Once you’ve chosen a domain, reliable website hosting is essential. Hosting stores your website’s files and ensures visitors can access them without delays. Look for a solution that is fast, secure and scalable as your salon grows. Good hosting supports smooth booking, fast load times and uninterrupted access for clients. With Wix, you can register your domain and host your site in one place, making it easy to get online quickly. 04. Design your site The design of your website should reflect your salon’s style and brand personality. Choose a color palette that complements your space, team and aesthetic. Pick readable fonts that match your brand identity, sticking to a primary, secondary and accent font to keep your design consistent and cohesive. Professional photos are a must. Use high-resolution images of your salon interior, your team and your work to give visitors a real sense of what to expect. Consider creating a logo with a free logo maker if you don’t have one—this will strengthen your brand and help your website feel polished. A well-placed logo in the header or as your favicon adds a professional touch while improving navigation. Your site should also include the essential pages clients expect: Homepage:  Welcome visitors with a strong visual, your salon name, a tagline and a clear call-to-action button like “Book Now.” Services:  List all offerings with descriptions, pricing and appointment duration. Include online booking links to capture clients immediately. About us:  Share your story, introduce your team and highlight your salon’s values to build trust. Gallery/portfolio:  Show off your best work including before-and-after photos if relevant. Testimonials:  Feature client reviews and photos (with permission) to provide social proof. Contact:  Include your address, phone number, email, social media links and a Google Map. Consider placing contact details in the footer on every page. Optional online store :  If you sell products, include an eCommerce section to boost revenue. Keep your content clear and concise. Ask yourself, “Does this information help a client decide to book with me?” If not, leave it out. Less clutter keeps your site approachable and easy to navigate. Try out some beauty logo ideas  or learn how to make a barber logo . 05. Promote and launch your website Have you ever wondered how you can get your website among the first few results that show up on Google when someone searches for a business like yours? Search engine optimization (SEO) ensures your website can be found by people searching for your services. Choose keywords that potential clients are likely to use such as “hair color [city]” or “nail salon near me” and include them in page titles, descriptions and image alt text. Local SEO is equally important. Register your salon with Google My Business and display your location prominently on your site. This helps Google direct clients searching in your area straight to your business. Once your SEO foundations are set, it’s time to share your site with the world. Social media is a powerful tool to drive traffic. Share your website links in your bios, embed feeds on your site and promote individual service pages with direct booking links. Each page having its own URL lets you target the right audience on social platforms or through email campaigns. Expert tip from Lilach Goldis, social media manager at Wix: " Identify the social media platforms your audience is active on the most and get an in-depth understanding of what it takes to rank in them. For example, converting your Instagram carousel posts into a Reel can capture attention more effectively and boost your content's impact, ultimately leading people to visit your site." Monitor your site’s performance with analytics to see how visitors interact with your pages. Use these insights to refine content, improve user experience and increase bookings. Looking for inspiration? Check out these hair salon websites  to elevate your salon's online presence. Why trust Wix’s experts? This article was written by Wix’s in-house experts, who have years of experience helping people create and grow successful websites. Every tip, template suggestion and example comes from real Wix projects, designed to help you launch a website that looks professional, runs smoothly and supports your long-term goals. At Wix, we’ve helped millions of creators, business owners and entrepreneurs bring their ideas online. Our team stays at the forefront of website design, user experience and SEO trends, ensuring the guidance we provide is practical, actionable and rooted in real-world results. You can trust this blog as a go-to resource for every stage of your website journey, from setting up your first page to scaling your site into a lasting online presence. Learn more: Salon marketing strategies How to make a barbershop website How to make a day spa website How to make a nail salon website How to make a hair salon website How to create a salon website FAQ What should be included on a salon website? A comprehensive salon website should include essential information such as services offered, pricing, business hours, location details and contact information. Feature an attractive gallery showcasing your salon's work, team profiles with stylists' credentials and an easy-to-use appointment booking system. Consider adding client testimonials, special promotions and relevant blog content to enhance engagement and SEO. How do I design my own salon shop? Designing your salon involves considering both aesthetic and practical elements. Choose a cohesive color scheme that reflects your brand, invest in comfortable and stylish salon furniture and ensure proper lighting. Optimize the layout for functionality, providing comfortable waiting areas and efficient workstations. Consider a theme that aligns with your salon's identity and invest in quality salon equipment. Pay attention to details like mirrors, décor and music to create a welcoming atmosphere for clients. How profitable is owning a salon? The profitability of owning a salon depends on various factors, including location, target market, management skills and marketing strategies. Successful salons often focus on offering high-quality services, effective marketing to attract and retain clients and efficient business operations. Proper financial planning, competitive pricing and staying updated with industry trends can contribute to a profitable salon business. How much would it cost to build a website for a salon? The cost of building a salon website can vary based on factors like design complexity, features and whether you hire a professional or use a DIY platform. DIY platforms may cost a few hundred dollars, while hiring a developer for a more customized site could range from a few hundred to a few thousand dollars. Learn more about how much a website costs .

Bring your inspiration to life with a Wix website →   Modern beauty industry clients live and breathe on the internet. They often start their salon journey with an online search, researching salons, reading reviews and forming impressions before even stepping into the shops.  To adapt to this shift in consumer behavior, your hair salon needs to change its marketing strategies , with a website as the foundation. An impressive online storefront can showcase your unique work, style and expertise. Building a professional website is crucial to starting a business . You can learn how to build a website  yourself with Wix without spending hundreds of dollars.  For inspiration, check out these top 11 hair salon websites built on Wix. They'll give you ideas for eye-catching designs, must-have features and engaging content.  Take your salon online and attract new clients with a salon website builder . Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. Expert tip for success: Choosing a name for your salon can be tough, but a bit of creativity can make all the difference. Looking for ideas? Use our hair business name generator  to come up with a name that’s as stylish as your services. 11 hair salon website examples built on Wix Hiroshi Beauty Hub Westfolk The Salon S&M Hair Salon Bendición Salon Amazing Hair Salon The Hair Co. Blown Away Salon The Hair Loft Evolve Hair Salon Live Free & Dye Salon 01. Hiroshi Beauty Hub Hiroshi Beverly Hills captures the essence of luxury and refinement, and that sophistication translates beautifully into its website. This site uses a clean, modern design with subtle animations and a monochromatic web design that feels elevated and professional. What really stands out is the way it introduces the team—each stylist has a dedicated section with a portrait and bio, making the experience feel personal before you even step into the salon. The service menu is expansive, going beyond traditional cuts and color to include Japanese head spa treatments and even cosmetic acupuncture, which reinforces the salon’s holistic approach to beauty. Clients can also book appointments directly through the site using Wix's scheduling software , streamlining the path from discovery to appointment. Learn more about how to make a hair salon website . 02. Westfolk Westfolk Salon 's website delivers the same calm, airy vibe you’d expect from a modern California salon. Built with Wix, the site uses soft colors, large imagery and white space effectively to create a serene browsing experience. The homepage offers a strong first impression with a brief brand intro and a prominent "Book Now" call to action that makes navigation super intuitive. One of the site’s strongest features is the detailed service menu, which outlines everything from cut and color to extensions, complete with pricing. There’s also a well-structured team section that features friendly bios and professional portraits of each stylist, helping clients feel more connected before their first visit. The integrated booking system ties everything together, ensuring that clients can schedule their appointments with minimal effort. 03. The Salon The Salon ’s website is a masterclass in sleek, modern design that still feels warm and approachable. The site instantly communicates the salon’s elevated yet down-to-earth vibe, using muted tones, clean lines and tasteful typography . The homepage is thoughtfully structured, highlighting key services, team members and a bold “Book Now” button that makes navigation effortless. The Salon's site communicates trust—whether it’s through the detailed bios of the stylists, the professional photography or the embedded Google reviews that lend social proof right on the homepage. The service menu is easy to scan, with clear pricing and descriptions and the integrated booking flow keeps things simple for new and returning clients alike. It’s a great example of how strong branding, clear messaging and smart layout can turn a website into a genuine extension of the salon experience. 04. S&M Hair Salon Chicago’s S&M Hair Salon  specializes in expert balayage. Its website features a sleek black and white aesthetic, clearly listing an extensive menu of services with transparent pricing. The experienced team uses premium Japanese and Scottish products. With over 20 years in business , this Canal Plaza salon proves its expertise online.  05. Bendición Salon Bendición Salon ’s website delivers both beauty and efficiency. The empowering tagline “Be your own kind of beautiful” anchors a design that seamlessly integrates online booking, portfolio galleries and service information. Earth-toned aesthetics and smooth animations create an inviting atmosphere that guides visitors naturally through the booking process. Learn more:   Online portfolio 06. Amazing Hair Salon NYC’s Amazing Hair Salon  features a professional design with strong visuals. Its clean interface seamlessly incorporates a gallery, live chat and client testimonials. The categorized services menu and streamlined online booking system demonstrate its commitment to client convenience while maintaining visual sophistication.  07. The Hair Co. The Hair Co. ’s website balances professionalism with accessibility. Its Facebook Messenger integration and clear business hours facilitate easy communication. The services menu is organized within a clean, contemporary design that prioritizes user experience.  While website development  might appear daunting, you can start designing your hair salon website by performing a domain name search , using free web hosting  and benefiting from Wix’s AI website builder  to start on the right foot.  08. Blown Away Salon Blown Away Salon ’s modern, sophisticated website focuses on blowout services. Its monochromatic purple palette creates a cohesive brand identity, while clear prices, online booking and professional photography keep potential customers engaged.  Be inspired by other colorful website examples, including these purple websites. 09. The Hair Loft The Hair Loft ’s website stands out with its expert use of white space and sophisticated neutral palette. Its stylist profiles are elevated with professional photography that showcases its lavish salon space, making the team’s expertise more accessible.  10. Evolve Hair Salon Evolve Hair Salon ’s website features an artistic black and white floral pattern that frames its web content . The minimalist logo design contrasts beautifully with illustrated botanical elements, creating a sophisticated yet approachable online presence for its bridal clientele.  11. Live Free & Dye Salon Live Free & Dye Salon  brings personality through its playful pink and green color scheme and hand-drawn logo elements. As Hudson Valley’s award-winning salon, it showcases its accolades alongside curated product merchandise in a boutique-style layout.  Wix makes it easy to create boutique-style websites with its extensive website templates , drag-and-drop website builder  and powerful blog maker .    How to design a hair salon website Your website design directly impacts how potential clients perceive and interact with your salon. An effective design balances visual appeal with functionality to convert visitors into bookings. Prioritize visual storytelling: Feature a stunning portfolio gallery on your homepage showcasing your best work. Include high-quality before/after transformations that demonstrate your expertise.  Streamline the booking process: Place your booking button prominently in the navigation and homepage. Integrate a user-friendly scheduling system that shows real-time availability and stylist selection.  Create mobile-first layout: Design your site with mobile users in mind to ensure all elements work smoothly on smaller screens. Use large, tappable buttons and easy-to-read fonts that scale well across devices.  Display transparent pricing:  Present your services menu with clear pricing structures. Include base prices while noting factors that may affect final costs, like hair length or treatment complexity. Showcase your space and team:  Add professional photos of your salon interior and stylist headshots. Feature brief team bios highlighting each stylist’s specialties and certifications to build trust.  Learn more: What is web design Best website design Create a salon website Best website design templates Types of websites The websites featured here were built with Wix and show what’s possible with real, DIY designs. They represent functional, effective and thoughtfully crafted options that help people run their businesses. Best hair salon websites FAQ Should a hair salon website be mobile-responsive? Absolutely. More than 60% of the world's web traffic  comes from mobile devices, so your website must work flawlessly on phones and tablets. This means easy-to-tap call-to-action buttons, readable text and a booking system that works smoothly on smaller screens. Wix websites  are responsive by design, so you can build your hair salon website without worrying about extra heavy lifting. What should you include on the homepage of a hair salon website? Your homepage should feature your booking button, the latest work examples and key services. Beyond that, ensure clients can quickly access your most popular services, find your location and understand your business hours. Learn more: Website title Web page Web content Website traffic Web address URL Web server Domain name Website infrastructure Website management Should you display prices on the hair salon website? Yes, modern clients expect transparency and often use prices to pre-qualify salons. List base prices for core services while noting that final costs vary based on hair length, thickness or complexity.  Should I include bookings on my hair salon website? Yes — including booking or scheduling functionality on your website is an effective way to run your business better. Not only does it help you organize and automate bookings, its also a great way to market your website and capture new clients through seamless booking systems, How do I set up a hair salon online shop? To set up an online hair salon shop, pick an eCommerce platform like Wix and design a website that highlights your products and services. Sell hair care products, styling tools or even offer virtual consultations, and make sure to add secure payment options. Promote your shop using social media, SEO and email marketing to bring in traffic and customers.

Turn your ideas into a website you love with Wix → Learning how to make a nail salon website gives you the exact steps needed to turn your creative passion into a booked-solid business. You will discover the easiest methods to attract local clients, manage your appointments and grow your brand on your own terms. Choosing a reliable  website builder  provides a solid foundation to handle your schedule while you focus on your nail art. We will walk you through exactly  how to make a website  that brings your unique vision to life and keeps your salon chairs full. Create your site with a  salon website builder  and start taking bookings online. TL;DR: how to make a nail salon website Your nail salon website is where clients discover your services, see your nail art and book appointments all in one place. It’s your online showcase reflecting your style and professionalism. Start with a website builder that makes designing and booking simple. Add a clear service menu, set up an online booking system and share photos of your best work. With these essentials in place, your website helps clients find you, trust your services and schedule their next appointment with ease. Feature Description Booking system Allows clients to schedule appointments at any time. Service menu Details your offerings and pricing clearly. Image gallery Displays your best nail art and salon interior. Contact page Provides your phone number and physical address. Read also:  How to start a beauty business  and  beauty business names How to make a nail salon website in 5 steps Getting your nail salon online is easier than you think. Follow these five steps to showcase your services, highlight your nail art and make booking easy for clients. Choose a professional website builder Choose and secure your domain name Pick a template and customize your design Add a booking system and service menu Publish your site and start marketing 01. Choose a professional website builder The first step is selecting the right platform for your business. Look for the  best beauty website builders  that let you design your site, accept payments and manage bookings all in one place. With Wix, you can access templates made for beauty professionals, set up your design quickly and start taking appointments right away. Compare features like automated booking, client reviews and flexibility to update your site as your services grow to ensure your   nail salon website drives results. Choosing the right builder from the start helps you create a site that attracts clients and grows with your business. Expert tip from Sharon Hafuta, SEO blog editor at Wix “Choosing the right website builder isn’t just about comparing specs—it’s about understanding how it actually feels to use. We tested each platform the way a real user would: building pages, booking appointments, customizing templates and navigating setup tools. It’s the only way to truly see which builders deliver value beyond the sales pitch.” Learn more about  how to make a beauty website . 02. Choose and secure your domain name Your domain is your salon’s online address, making it the piece clients will type in or tap to reach you directly. Pick a  domain name  that’s simple, matches your salon’s name or vibe and is easy to remember. Think catchy, short and clear. Before locking it in, do a quick search to make sure the name isn’t taken and avoid confusing spellings or extra hyphens. Securing your domain early builds trust, sets your business apart and ensures that clients find the right location online every time. To make the process easier, look into the  best domain registrars  for reliable and affordable options. Pro tip:  To choose a domain name, try out a  domain name generator  or  domain name search  for inspiration.  Learn more: How to choose a domain registrar How to buy a website domain name 03. Pick a template and customize your design Your site needs to look as good as the manicures you provide, so begin by browsing  beauty website templates  designed for salons and beauty brands. Choose a style that reflects your vibe, whether it’s modern, minimalist, bold or playful. Once you find the perfect fit, personalize the colors, fonts and layout so they match your branding and create a welcoming experience for visitors. Template name: Nail salon website template Take your time exploring customization tools. These let you tweak everything from image galleries and backgrounds to navigation menus. Before adding your beauty logo , consider learning  how to make a beauty logo  that reflects your salon’s style. Incorporate elements like testimonials, service highlights and special offers to capture your salon’s personality. A polished, cohesive design not only catches the eye, it encourages clients to stick around and book their next appointment. 04. Add a booking system and service menu Clients want the convenience of scheduling their visits online and adding a booking system is the perfect way to deliver that. Wix lets you  build a booking website  that includes tools for scheduling, payments and client reminders. Take advantage of automated reminders, calendar sync and flexible time slot management to save yourself back-and-forth messages and keep your schedule running smoothly. Setting up a detailed service menu goes hand-in-hand with bookings. Create clear listings for each nail service you offer, from classic manicures to specialty art or spa treatments. Include pricing, estimated time and enticing descriptions to help clients find exactly what they want. When customers know their options and the costs up front, it increases trust and often encourages them to book extra services or upgrades. Book more clients faster with easy-to-use  scheduling software . 05. Publish your site and start marketing Before going live, take a moment to double-check your site for any typos, missing information or layout quirks. Preview how your pages look on both desktop and mobile to make sure everything runs smoothly for your clients. Once you’re happy, connect your custom domain name to give your business a polished, trustworthy presence that clients will easily remember. After you hit publish, it’s time to spread the word. Share your site’s link across your social media profiles, add it to your business cards and send an announcement email to your clients. Don’t forget to update your  Google Business Profile  and any local listings. These  nail salon marketing  strategies help drive visits straight to your booking page so you stay top-of-mind with new and returning clients alike. Learn more: How to make a website mobile friendly How to start a beauty blog How to make a hair salon website Essential features for nail salon websites Online booking system: Lets clients schedule appointments anytime and sends automated reminders to reduce no-shows. "Book now" buttons: Makes it easy for visitors to quickly reserve a service with a single click. Service menu:  Clearly lists all services with pricing and duration so clients know what to expect. Image gallery: Showcases your best nail art and salon interior to give visitors a sense of your style. Client reviews and testimonials:  Highlights real experiences to build trust and encourage bookings. Contact information:  Provides phone number, email and location so clients can reach you easily. Mobile-friendly design:  Ensures your site works smoothly on any device so clients can book on the go. Promotions and memberships:  Showcases seasonal offers, loyalty programs and membership plans to encourage repeat visits. Nail salon website templates Starting with a template makes building your nail salon website much faster. These designs are created for beauty businesses, so they already include layouts for service menus, galleries and booking sections. Simply choose a style that matches your brand, customize the colors and images and you’ll have a professional site ready for clients to explore and book appointments. Template name:   Nail salon (chic) website template Template name:   Online nail care store (colorful) website template Template name:   Nail salon (vibrant) website template How to make a nail salon website FAQ How much does it cost to make a nail salon website? You can start building your nail salon website for free on many platforms. Eventually, upgrading to a premium plan is recommended if you want to accept payments, connect a custom domain or unlock advanced features for a professional-looking site. How long does it take to build a nail salon website? Using a ready-made template, you can launch your nail salon website in just a few hours. You can always refine the design, add new features or update content as your business grows. What are the best features for a nail salon website? Essential features like an online booking system, a gallery showcasing your nail art and a clear pricing menu are key to a successful  nail salon business plan . These elements not only streamline appointments but also help build trust and attract new clients online.

Turn your ideas into a website you love with Wix → Learning how to make a hair salon website helps you attract more local clients and manage appointments effortlessly. The first step involves finding a reliable website builder  that gives you the right tools to grow your brand. Figuring out how to create a website  might seem like a big task at first glance. Once you break the process down into actionable steps, you will quickly have a beautiful space to share your portfolio and services. In this guide, you’ll learn how to make a hair salon website step by step so you can showcase your services and start accepting bookings online. Create your site with a salon website builder  and start taking bookings online. TL;DR: how to make a hair salon website Creating a hair salon website is straightforward when you choose the right platform and follow a clear process. Start by selecting a website builder, choosing a domain name and picking a salon template that fits your brand. Then add essential pages, customize your design, set up online booking and publish your site to start attracting new clients. To meet your business goals, your site should include high-quality photos of your work, clear pricing and an easy way for people to book an appointment. Feature Why it matters Online booking Lets clients schedule visits at any time Service menu Sets clear expectations for treatments Photo gallery Displays your styling skills accurately Contact info Helps people find your physical location Learn more about how to make a beauty website . How to make a hair salon website in 7 steps Building a beautiful site for your styling business is completely doable. Follow these simple steps to get your brand set up and ready to accept new clients. Choose a professional website builder Pick a domain name for your salon Choose a salon website template Add essential pages to your website Customize your design and branding Set up your booking system Publish and promote your site 01. Choose a professional website builder Picking the right platform is the most vital decision for your business. You want a tool that handles the technical heavy lifting while giving you creative freedom. It needs to offer specific features built for service-based businesses like yours. You can then focus entirely on growing your client base instead of worrying about updates. A good platform also scales with your business over time. As your team grows or your services expand, your site should easily accommodate those changes. Look for the best salon website builders  that provide reliable customer support and built-in marketing tools. Taking the time to select the right foundation makes everything else much easier down the road. You will save hours of frustration by making a smart choice early on. Expert tip from Marine Levy Belder, product marketing manager at Wix "When it comes to website building, one of the biggest challenges for business owners is the amount of time needed to create one. With AI, everything is much faster and easier. Business owners can now build their own websites, update their content and create or enhance images with minimal effort. AI is revolutionizing the world and technology is expanding into everything we do." Start building your salon website with Wix's AI website builder . 02. Pick a domain name for your salon Your domain name  is your website’s address on the internet, so it should be easy for clients to remember and type. Ideally, choose a name that includes your hair salon’s brand name and possibly your city or neighborhood. This helps local clients find you more easily when searching online. Keep your domain short, simple and professional. Avoid complicated spellings, extra numbers or unnecessary symbols that might confuse potential clients. Many website builders allow you to purchase and connect a domain  directly while creating your site, which makes the setup process much easier. Securing a clear and memorable domain gives your business a professional online identity from day one. Pro tip:  To choose a domain name, try out a hair business name generator  or domain name search  for inspiration.  Learn more about beauty business names  and hair salon business plan . 03. Choose a salon website template Template name: Hair salon (chic) website template Starting with a professionally designed template makes building your site much faster and easier. Wix lets you launch fast with easy-to-use designer-made website templates. Hair salon website templates  provide a ready-made layout with sections already designed for service businesses. This means you can focus on adding your own content instead of designing everything from scratch. Look for templates specifically built for beauty or hair salons. These often include sections for service menus, booking buttons, photo galleries and client testimonials. A good template also ensures your website looks great on both desktop and mobile devices. Once you select the template that fits your brand, you can easily customize colors, images and text to match your salon’s style. 04. Add essential pages to your website Every hair salon website should include a few key pages that help visitors understand your business quickly. Start with a homepage  that introduces your salon and highlights your main services. Then create a services page where clients can browse your full menu and pricing details. You should also add an About us page  that shares your story, experience and the inspiration behind your salon. A gallery page is another important addition because it showcases your best hairstyles and color work. Finally include a contact page  with your phone number, address, opening hours and booking links. These essential pages give visitors all the information they need to trust your salon and schedule their appointment. 05. Customize your design and branding Your website should reflect the exact vibe of your physical location. When a client visits your page, they should instantly feel your unique brand personality. Pick colors and fonts that match your physical space and beauty logo . Use high-quality images of your actual work rather than generic stock photos. Genuine photos build trust and give potential clients a real look at your styling talent. Keep your website layout  clean and easy to navigate. Visitors should find exactly what they want within a few clicks. Make sure your business name and logo sit clearly at the top of every page. A cluttered layout often drives potential customers away before they even view your services. Simple design choices lead to a much better experience for everyone visiting your site. Learn more about how to make a beauty logo . 06. Set up your booking system Allowing clients to schedule their own appointments changes the way you run your business. You no longer have to stop cutting hair to answer the phone. A great scheduling tool syncs directly with your personal calendar to prevent double bookings. Wix helps you to accept online bookings anytime. This convenience keeps your chair full and your clients happy. Automated reminders drastically reduce the number of people who forget their appointments. Wix enables online services on your website with automated scheduling, confirmations and client management. You can even require a deposit for larger color services to protect your valuable time. Giving your clients the power to manage their own visits makes your life significantly easier. You can finally focus on doing great hair instead of playing receptionist. Book more clients faster with easy-to-use scheduling software . 07. Publish and promote your site Hitting the publish button is an exciting moment for any business owner. Before you share your new site with the world, double-check all your links and text. Ask a friend to review the pages on both a computer and a mobile phone. Mobile optimization is crucial since most people will look you up on their phones. Once everything looks perfect, it is time to share your creation. Start by adding your new web address to your social media profiles. Put the link in your Instagram bio and share it in your stories. Mention your new booking process to clients while they are in your chair. Print your web address on your physical business cards and promotional materials. Consistent promotion ensures your local community knows exactly where to find you. Learn more: How to start a beauty blog How to make a website mobile-friendly Hair salon website templates Hair salon website templates make it easy to launch a professional site without starting from scratch. These templates are designed specifically for beauty businesses and often include sections for service menus, booking buttons, photo galleries and client testimonials. By starting with a salon-focused template, you can quickly customize the design to match your brand and create a polished website that attracts new clients. Template name: Hair extensions manufacturer (elegant) website template Template name:   Hair extensions manufacturer (modern) website template Template name:   Hair extensions salon (Chic)  website template How to make a hair salon website FAQ How much does a salon website cost? Building a site can cost anywhere from a few dollars a month to several thousand dollars. Using a website builder keeps costs low while providing professional results. Hiring a custom designer will naturally increase your initial investment significantly. Learn more: How much does a website cost How much does a business website cost What makes a good salon website? A successful site is visually appealing and easy for visitors to navigate. It must clearly list your services, prices and physical location. Most importantly, it should offer a simple way for people to book an appointment with you. Can I build a salon website myself? You absolutely can build a beautiful site all on your own. Modern tools are designed specifically for people without any coding background. You just need a few hours and some great photos of your work to get started. Learn more about how to make a Wix website .

The perfect domain is just a click away: claim your domain →   A website address has two main parts: the domain name , which represents your brand or business, and the domain extension, also called a top-level domain (TLD). The extension appears after the dot—like .org, .com or .net—and signals the type, purpose or credibility of your website. While .com  remains the most popular and widely recognized option, .org and .net each serve specific audiences and goals. Understanding the difference between these domain extensions helps you choose one that fits your website’s purpose, earns your visitors’ trust and represents your brand well. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place—custom website, business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: .com vs .net vs .org Picking the right domain—.com, .org or .net—can shape how people see your site and how easy it is to find. A .com is the classic choice for businesses, .org is a great fit for nonprofits and .net is often used for tech or network-based sites. You'll learn: Differences between .com, .org and .net When to choose each for your site How domains affect branding and user experience Country-specific and newer domain options Why owning multiple extensions helps protect your brand .com vs .net vs .org What does .com mean? What does .org mean? .org vs .com differences What does .net mean? .com vs .net differences .org vs .com vs .net differences What does .com mean? The .com top-level domain is, by far, the most popular extension, and thus the one with the highest value for professional websites. While it was originally conceived to host commercial websites, nowadays its use has extended to any type of site, despite the long list of alternatives devised for other purposes. Ever since the phrase “dot-com” was used to describe the rise and subsequent fall of online start-ups in the ‘90s, this domain extension has become synonymous with the internet. As of today, 48% of global websites use a .com TLD and consumers perceive it as the de facto default extension for web addresses. This means that not only is .com much easier for your audience to remember, but also that they might actually type in the wrong URL if you’re using a different extension. .com availability The sheer reputation of the .com TLD means that its availability is quite limited and can significantly complicate the process of choosing a domain name . With this in mind, it’s important to check your domain’s feasibility in the first stages of starting a business and, ideally, take it into account when coming up with your business name . That being said, not using .com is far from the end of the world and in some cases, you might even want to actively choose a different domain extension. Found the perfect name for your business? Lock in your domain  before someone else does. What does .org mean? The .org top-level domain stands for “organization” and is primarily used for nonprofit websites such as NGOs, open source projects, charitable organizations and educational platforms. This extension was one of the original domains established in 1985, and is therefore perceived as stronger and more credible than newer alternatives. This domain extension was originally created for organizations that didn’t match the intent of any other domains available at the time: not commercial, not in networking, not a university, not government and not military. Over time, .org became exclusively for nonprofits, however, this restriction was removed in August 2019 after the domain name registry was sold to an investment firm. What's going on with .org now? While for-profit businesses are now legally allowed to purchase and use .org domains, the public opinion is still very much set on its old ways and experience. .Org signals a focus on social good. Any business using a .org domain is inherently perceived as a nonprofit organization or a fundraising website for a nonprofit, and the failure to clearly disclose the for-profit nature of your company could result in serious backlash. Learn more: What is a domain name How to get .org domain .org vs .com differences As you compare what .com is vs .org, you’ll notice that the distinction between the two appears to be fairly simple: one is for nonprofit uses while the other is used by commercial organizations. If you want to create a nonprofit website, use a .org domain. If your goal is to build an online business , go for .com instead. But, of course, nothing is ever black and white. As the availability of .com domains drops, businesses are opting for alternative TLDs in order to be able to use their intended domain names. With only around 10 million .org domains registered , accounting for less than 5% of the global total, the .org has risen as one of the preferred alternatives to the .com extension. .com vs .org:  .com is often used for businesses, signals commercial intent, is faster to type on mobile and allows more flexibility over time. On the other hand, .org is typically used by nonprofits and community projects, suggests a mission-driven focus, often has better name availability and works best for long-term noncommercial use. User experience and SEO considerations From a user experience standpoint, .com holds a subtle but notable advantage: many mobile keyboards include a built-in “.com” shortcut for faster typing, while no such shortcut exists for .org. This may not be a deal-breaker, but it’s a small factor worth considering, especially for mobile-first audiences. When it comes to SEO, neither .com nor .org offers any inherent advantage. Search engines rank websites based on content quality, relevance, site performance and user experience—not domain extensions. So whether you choose .com or .org, your site’s SEO success will depend on how well it’s built and maintained. Expert tip from Einat Shafir, product manager at Wix: ".com is the most popular and widely recognized domain extension, making it the best choice for businesses. However, other extensions like .net, .org and country-specific ones can also be effective, depending on your business." Pricing, perception and when to use .org Historically, .org domains had capped pricing, making them a more affordable option for nonprofits and charities. However, those price controls were lifted in 2019 , and now domain costs can vary depending on the registry. In general, both .com and .org domains are widely available to the public and typically cost about the same at registration. Technically, any type of business or organization can use a .org domain as long as they back it with the right marketing strategy that will avoid potential misunderstandings among those who still connect this domain extension with nonprofits. However, the notion that .org domains belong to charities, NGOs and educational platforms is so ingrained in the collective mindset that you might want to keep this TLD as a last resource only. Additional .org vs .com considerations Trust and expectations:  People often connect .org domains with nonprofits advocacy groups or educational projects. This can build trust for mission-driven sites but might confuse people if your site is for business. Email perception:  Email addresses ending in .com usually feel more familiar for sales, partnerships and customer support. .org emails are legitimate but may be seen as informational or donation-focused. Brand protection:  Many organizations register both .com and .org versions of their domain to prevent impersonation and reduce brand confusion even if they only actively use one. Long-term flexibility:  A .org domain can limit future shifts toward paid products or commercial services. .com offers more flexibility if your goals change over time. If you’re in need of a strong .com domain alternative for your business or online portfolio , you should take a look at what .net is instead. What does .net mean? The .net domain is the second most popular extension. It’s often presented as the recommended alternative to .com when you try to buy a domain name that is already in use. It’s estimated that around 4% of all global registered domains use this extension. The .net domain name extension stands for “network” and was originally meant to be used by umbrella websites acting as a portal for smaller sites. It's now particularly common in tech companies. You should use a .net extension for businesses that provides services like internet, website hosting , databases or collaboration tools. Another reason to use .net is when .com is not available. In this case, you’ll need to make sure that the business with your same domain name with a .com extension is not in the same industry, otherwise your audience might end up becoming their clients. Whatever the reason is for you to use a .net domain extension, you’ll need to ensure that potential visitors remember it and don’t end up on the wrong site. An effective way to achieve this is by integrating your site’s TLD within your branding efforts, as your audience will end up naturally connecting your business name with .net. For example, a marketing consultant firm called Upstream may refer to themselves as Upstream.net to get their audience familiar with their correct domain extension. .com vs .net differences Choosing between .com and .net usually comes down to what you’re building. Originally, .com was the home for "commercial" sites, which is why it’s still the top pick for businesses, blogs and eCommerce website  platforms. On the other hand, .net was made for "network" sites like internet service providers, tech platforms and online communities . If you’re launching a forum, a cloud service or an internet-focused platform, a .net domain might be your perfect match. Popularity and availability Nearly half of all registered domains are .coms so finding an available one can be tricky. This makes .net a popular alternative when your ideal .com is taken. You can also explore expired or auctioned .com domains which sometimes allows you to claim your preferred name. Over time the original distinction between .com and .net has blurred and many people now choose based on availability branding and memorability rather than strict purpose. User experience and mobile impact One small thing to keep in mind is the mobile experience. Most mobile keyboards have a handy “.com” shortcut, which makes it a breeze for your visitors to type. Since .net doesn’t have its own button, your users might need a couple of extra taps to find you—something to think about if your crowd mostly browses on their phones. .com vs .net:  Choosing a .com is a smart move for businesses, blogs and online stores because it’s the name everyone knows and finds easy to type on the go. On the other hand, .net is a great fit for tech or community sites and is a solid backup if your dream .com name is already off the table. Branding and perception .com is the most recognized and trusted extension globally, instantly signaling a commercial or professional presence. .net can suggest tech-savvy, network-oriented or community-driven projects but doesn’t carry the same universal recognition as .com. This perception matters if your goal is brand authority, trust or global reach. SEO and technical considerations When it comes to SEO, search engines don’t play favorites with .com and .net. Your ranking really comes down to creating great content, having a high-performing site, making sure your site looks good on mobile and getting quality backlinks. The extension itself won't give you a boost. Pricing and long-term strategy Both .com and .net domains are similarly priced at registration, though premium .coms can be much more expensive. If your project might grow or change direction, .com is usually more versatile for any type of business or online venture. .net is a great fit for tech-focused or network-based platforms but can also work creatively if the .com isn’t available. Learn more about domain expiration and how to purchase an expired domain in this guide. .org vs .com vs .net differences When choosing between .org, .com and .net for your domain, it’s important to consider the purpose and audience of your site: .com  (short for "commercial") is the most widely recognized and trusted TLD, often associated with commercial businesses, eCommerce and general websites. Its familiarity can boost credibility and reach, but the popularity means many names may already be taken. .org  (short for "organization") is traditionally used by non-profits, charities and organizations focused on education or advocacy. It conveys trustworthiness and purpose, making it ideal for mission-driven websites, though it’s less common for businesses. .net  (short for "network") was originally intended for network-related businesses, like internet providers or tech companies, but it’s now used more broadly. While less recognized than .com, it can be a strong alternative if .com isn’t available. Ultimately, .com is often the first choice due to recognition, but .org and .net are valuable for specific industries or when aligning with your site’s mission. .com vs .net vs .org comparison Feature .com .org .net Meaning Commercial Organization Network Intended use Businesses, personal blogs, general websites Non-profits, charities, open-source projects Tech services like ISPs and hosting Popularity Most popular globally Popular with non-profits and communities Recognized but less common Trust factor High — often seen as credible and trusted High — associated with transparency and community efforts Moderate — strong fit for tech industries Availability Highly competitive (many names taken) Easier to find than .com Easier to find than .com SEO impact No technical SEO advantage, but strong branding value No direct impact, trusted for non-profits and education No direct impact, solid for tech brands Cost on Wix Starts at $9.90 Starts at $14.95 Starts at $14.95 Best for Businesses, eCommerce, personal blogs Non-profits, advocacy groups, communities Tech companies, startups, hosting services Editor's note: Pricing information is accurate as of March 11th, 2026. Domain choice and SEO While choosing a .net or .com extension doesn't impact your site's SEO capabilities or ability to show up in search engine results, mobile browsers’ UI design can negatively affect sites with a .net domain. Most smartphone keyboards have a button dedicated to domain extensions, but as you’ve probably noticed its default option is always .com. As a result, searching for .net domains is more time-consuming and less user-friendly. With mobile accounting for more than half of all online traffic , this small detail can have a significant impact on the success of your site. In order to maximize your online presence and web traffic , it’s recommended to purchase both .net and .com extensions. With a domain name cost ranging between $8-$20 per year, the purchase of a second TLD will most likely result in a high return on investment as it will allow you to ensure visitors don’t accidentally reach a competitor’s site. All you need to do is redirect the additional extension to your main domain name. Ultimately, the decision of which domain to choose shouldn’t be heavily influenced by what is perceived to be best for SEO. Google’s John Mueller has confirmed over and over again that domain choice has no real impact on a site’s SEO. Mueller said , “The newer top-level domains (TLDs) are equivalent to other generic top-level domains like .com when it comes to SEO. Pick something you like, there are lots of options out there now.” Learn more: How much does a domain name cost? So while there are many different reasons as to why you might opt for a specific type of domain, its impact on your SEO shouldn’t be a deciding factor. Choosing your domain The three letters at the end of your website address are as important as everything that comes before them. Not only will they affect your chances of being found online, but also have a significant impact on your audience’s perception of your brand. Once you've chosen your website builder and covered the essentials of how to create a website , it's important to prioritize your domain name and extension. Also known as top-level domains (TLDs), domain extensions are used to categorize websites by type, location or business model. They're also used to communicate with the Domain Name System  to deliver web content to web pages through their IP address  and a web server . Out of the thousands of domain extensions available on the web, the most common ones are .org, .com and .net. With this in mind, the process of choosing between them should take place as soon as you start building your brand. Doing so will allow you to put together a cohesive online presence and strengthen your website's infrastructure from the beginning. Found the perfect name for your business? Lock in your domain  before someone else does. Check out this guide for more information on subdomains , as well as this list of best domain registrars . Expert tip from Keren Friedlander, product manager at Wix: "If your desired domain is already taken, consider using alternative extensions. These can still effectively represent your business. Another strategy is to add relevant keywords to your domain name like industry or location. This way, you can create a memorable and relevant domain for your business." Owning multiple extensions To make sure your audience always finds the right site consider registering .com .org and .net for the same name. Owning multiple extensions helps prevent confusion, protects your brand and keeps competitors from snatching up a similar domain. Once you have them you don’t need to build separate websites for each. You can redirect the extra domains to your main site. For example if your primary website is example.com you can set it up so example.org and example.net automatically take visitors there. Owning multiple domains is a smart move if: Your business grows and you want to launch a nonprofit branch on a .org site You’re in tech or networking and want a .net domain to show that focus You want to catch traffic from people who type the wrong extension by mistake The future of domain extensions .org, .com and .net are still among the most popular types of domains used today. The top 5 domain extensions in 2025 were: 01. .com 02. .org 03. .de 04. .br 05. .ru Other popular domain extensions include: .net, .uk, .jp, .it , and .fr. These trends are not likely to change soon. However, as competition for domain names grows, businesses are exploring less common extensions. Country-specific domains like .ru, .uk, and .de have gained significant traction, ranking among the top ten global extensions in 2024. While .org, .com, and .net are still the most popular, this could change in the future. Rise of new generic extensions New domain extensions are also on the rise. .xyz is one of the most popular new domain extensions, with about 1.1 million new .xyz registrations in October 2025, making it the second most registered TLD for that month after .com. It accounted for roughly 14.1% of all newly registered domains, followed by .top (6.4%) and .online (2.3%) among active extensions. Future expansion with ICANN Domain variety is expected to grow further, driven by increasing website creation and the upcoming ICANN second new gTLD program in 2026 . This initiative will introduce even more options, including non-Latin script TLDs, making the internet more inclusive. Tech and niche-specific domains Technological trends are also reshaping the domain landscape. The .ai extension , originally for Anguilla, has surged in popularity due to the rise of artificial intelligence. Recognized by Google  as a generic top-level domain, .ai now sees over 20,000 new registrations  monthly, a trend likely to accelerate. The growth of websites has driven demand for diverse domains. Many brands use industry-specific extensions like .shop, .design, and .health to create memorable, purpose-driven identities. Startups and niche businesses stand out with extensions that highlight their expertise. Creators and influencers are also embracing extensions like .me, .bio, and .fans to build personal, approachable brands that connect with their audiences. Other domain extension options include: . studio .wiki .finance .nl (Netherlands) .yoga .center .space .top .fun .ch (Switzerland) .me .co .live .biz . blog Explore more: Domain name statistics Key tips for choosing the right domain extension According to Michael Yerardi, Property Specialist, Turning Point Home Buyers: "Consider purchasing different variations of your chosen domain name (such as .com, .net, .org) to protect your brand and prevent others from using similar names for their own websites." Here are some tips to help you decide which domain extension to choose: Build trust:  A ".com" domain is often seen as the most professional and reliable option. It’s the default choice for many and helps establish credibility with your audience. Match your purpose:  Choose an extension that fits your organization. For example, businesses often go with ".com" for its association with commercial activity while non-profits lean toward ".org" for its connection to community-driven initiatives. Explore alternatives:  If your ideal ".com" domain isn’t available, don’t worry—there are plenty of great options. Extensions like ".net" or ".org" can work well depending on your goals, while newer options like " .info " or " .co " offer creative ways to stand out. Think locally:  If your business operates in a specific country, consider using a country code domain like ".uk" or " .ca " to better connect with local audiences. Keep it simple:  Avoid overly long or complicated extensions. Short, memorable domains are easier for users to remember and type, enhancing your site’s accessibility. Plan for the future: If you’re thinking about growing your business or taking it in a more commercial direction down the road, choosing a .com could be a smarter long-term choice. Explore more: Is .shop a good domain? What is .ai domain? .co vs .com About Wix’s domain experts This article was created by Wix’s in-house domain experts, with years of experience helping people choose, register and secure the perfect domains for their businesses and online projects. The guidance, tips and best practices shared here come directly from real Wix projects, so you can be confident they’ll help you find a domain that represents your brand, stays secure and supports your long-term goals. At Wix, we’ve guided millions of entrepreneurs, creators and small business owners in establishing a strong online presence. Our team keeps up with the latest in domain management, security and branding, making sure the advice you get is practical and backed by proven results. Think of this article as your trusted resource for every stage of domain ownership, from finding your first custom domain to protecting and growing your online identity. You may also be interested in: How to start a blog How to create an email with your domain .org, .com, .net domain extensions FAQ What does .org mean on a website? The .org domain extension in a website URL stands for "organization." Originally intended for non-profit organizations, .org has since been expanded to include various types of entities, including for-profit organizations, educational institutions, community groups, and individuals. What does .com mean on a website? The .com domain extension in a URL stands for "commercial." It's the most widely recognized and commonly used top-level domain (TLD). The .com domain is often used by companies, e-Commerce websites and businesses of various sizes and types. It is widely understood and trusted by online users. What does .net mean on a website? The .net domain extension in a URL stands for "network." It was originally intended for organizations involved in networking technologies and services. However, like other domain extensions, the use of .net has expanded beyond its initial scope. Now it's commonly used by a variety of entities, including businesses, individuals, non-profit organizations, internet service providers (ISPs), and technology-related websites. It's often associated with websites that provide networking services, technology solutions, software development, or online platforms. Do people trust .com or .org more? Generally, people tend to trust .com domains more because they are widely recognized as commercial websites. .org domains, on the other hand, are typically associated with non-profit organizations and may be perceived differently depending on the context. Should I use .org if .com is taken? If the .com domain for your desired name is already taken, using the .org domain can be a viable alternative, especially if your website serves a non-profit or organizational purpose. However, consider whether using a different domain extension could potentially confuse or mislead your audience, and ensure that the .org domain accurately represents your website's content and purpose. Can I use .org for my business? While .org domains are traditionally associated with non-profit organizations, there are no strict rules prohibiting businesses from using them. However, using a .org domain for a commercial business may create confusion among users who expect .org websites to be non-profit in nature. It's important to consider the perception and expectations of your target audience before choosing a domain extension for your business. If possible, securing both the .com and .org domains for your business name can help prevent confusion and ensure consistency in branding. Is .net only for network-related sites? No, .net is not exclusively for network-related sites. Originally intended for network providers, it's now open for general use. While still popular among tech companies, .net can be used by any business or individual. It's often chosen as an alternative when the desired .com domain is unavailable. Are there country-specific versions of these extensions? Yes, there are country-specific versions of these extensions, known as country code Top-Level Domains (ccTLDs). Examples include: .org.uk (United Kingdom) .com.au (Australia) .net.nz (New Zealand) These combine the generic extensions with country codes. They're often used to target specific geographic markets or comply with local regulations. Availability and registration rules vary by country. Can I own multiple extensions for the same domain name? Yes, you can own multiple extensions for the same domain name. This practice is common and has several benefits: Brand protection Preventing competitor acquisition Capturing typos Targeting different markets or purposes For example, you could own example.com, example.org and example.net. Each can be used separately or redirected to a primary domain. Do .org, .com and .net have different pricing? On Wix, .org, .com, and .net domains have the same pricing: 1. .com: $14.95/year 2. .org: $14.95/year 3. .net: $14.95/year While these three popular extensions are priced the same on Wix, it's worth noting that prices can vary on other platforms. Additionally, Wix often runs promotions that may affect these prices temporarily. Premium domains (highly desirable names) in these extensions may cost significantly more even on Wix. Always check the current pricing on Wix's domain registration page for the most up-to-date information. How to know if a domain name is available? Another business may have already taken your desired domain name, so the first step is to do a domain name search . If your first choice isn’t available, pop it into a domain name generator , which can help you find a similar domain name. You can also f ind the domain owner and registration details for a website with a Whois domain lookup .

The perfect domain is just a click away: claim your domain →   Not all domains are the same and the type you pick actually says a lot about your site. A classic .com or .net feels familiar and trustworthy while a .org shows you’re part of a community or cause. Country-specific domain extensions let people know where you’re based and newer niche endings give visitors an instant idea of what you do. Knowing the differences makes it way easier to pick a domain name that fits your brand and speaks to the right audience from the start. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: Types of domains This guide will walk you through how domain names work, the different types of domain extensions and how to choose one that fits your brand. You’ll learn: The main types of domain extensions and what they’re used for The parts of a domain name (TLD, SLD and subdomains) Other domain types like premium and parked domains Why domains matter for branding, credibility and SEO How to choose a strong domain name for your website How to register a domain and check its availability What is a domain? A domain is your website's address on the web. Instead of relying on a string of numbers (an IP address ) that's hard to remember, a domain gives people a simple way to find your site. Think of it like giving your home a street address so friends can visit you easily. Every domain name  has three parts, separated by dots: Subdomain : This comes first, often as “www,” but you can customize it for things like “blog.yoursite.com.” Second-level domain (SLD) : This is your site's name, like “wix” in “wix.com.” Top-level domain (TLD) : This is the extension, such as “.com,” “.org” or “.net.” For instance, in the address “https://www.wix.com,” “www” is the subdomain, “wix” is the SLD and “.com” is the TLD. Domains also play a crucial role in URLs (Uniform Resource Locators), which are full web addresses like “https://www.wix.com/blog.” Here, the domain directs you to the site, and extras like “/blog” take you to specific pages. Why does this matter? A clear and easy-to-remember domain makes it simple for people to find your site, while also helping to build trust and credibility. It’s the starting point for getting your website noticed and visited by the world. Read more: What is a domain name 8 types of domains and examples The Internet Corporation for Assigned Names and Numbers, also known as ICANN introduced domain name extensions in 1998, marking the creation of the first six top-level domain extensions: .org , .gov, .mil, .edu, .net  and .com . These extensions were designed to categorize domain names into groups.  While you may recognize the main TLDS mentioned above, there are actually over a thousand TLDs, offering a wide range of choices for your online store , small business website  or online resume . Look at the different domains and what they are used for: Generic TLD (gTLD) Country-code TLD (ccTLD) Internationalized country code TLD (IDN ccTLD) Generic-restricted TLD (grTLD) Test TLD (tTLD) Infrastructure TLD (ARPA) Sponsored TLD (sTLD) New TLD (nTLD) 01. Generic TLD (gTLD) Generic top-level domains  consist of three or more characters and can be registered by anyone. These TLDs are the most regular and are what users anticipate encountering while browsing the web. The .com domain is notably the most popular, with  44% of global websites  using it as of September 2025. The following are some additional gTLDs: .ai   - widely used by AI startups and companies in the tech and innovation space .info  - for information platforms . co  - for companies or business-focused domains Learn more about how to get a free domain  and get a free domain name  from Wix when you sign up for a premium plan. 02. Country-code TLD (ccTLD) Country-code top-level domains (ccTLDs) are two-letter extensions reserved for countries, sovereign states and territories. Each country has its own ccTLD, but you don’t have to use one just because you live in that country. ccTLDs are available to organizations from the corresponding country or territory, as well as to corporations with a presence in the region. Websites can use ccTLDs to show viewers the country they’re based in and serve. ccTLDs also help Google geotarget your site for more accurate search results. Here is a list of common ccTLDs: .at (Austria) .be (Belgium) .br (Brazil) .ca (Canada) .ch (Switzerland) .co (Columbia) .de (Germany) .fr (France) .in (India) .me (Montenegro) .mx (Mexico) .nl (Netherlands) .tv (Tuvalu) .co.uk (United Kingdom) As of March 2025, the .de domain reached 17.6 million registrations , reflecting its widespread use and popularity. 03. Internationalized country code TLD (IDN ccTLD) Internationalized country code top-level domains are essentially the same as ccTLDs, but with non-Latin characters. They allow for domain names in other writing systems, such as Arabic, Cyrillic or Chinese, making it easier for local populations to identify and use websites assigned to their region or language. Imagine visiting a website in China and seeing 中国.公司, which translates to "China.company" in Chinese characters. Or checking out a Russian business using магазин.рф ("store.rf") written in Cyrillic. In Arabic-speaking countries, domains like وظيفة.السعودية ("job.Saudi") feel far more personal and approachable than Latin-script alternatives. These customized domains make it easier for communities around the world to feel at home online, bridging language gaps and creating a more inclusive internet experience. They improve brand recognition in local markets. However, it’s crucial to ensure compatibility with browsers and email systems to avoid technical issues. You can register a domain directly on the Wix website builder   and add Whois privacy  and domain security  for extra protection. 04. Generic-restricted TLD (grTLD) Generic-restricted top-level domains are similar to generic TLDs, but with stricter requirements. These limitations may involve presenting evidence of trademark ownership or membership in a certain sector. These domain extensions are grTLDs: .biz .name .pro 05. Test TLD (tTLD) Test top-level domains, also known as tTLDs, are domain names exclusively for testing and development purposes. These domains, reserved by the Internet Engineering Task Force (IETF), help prevent accidental exposure to the public internet. These domains can't be registered with the DNS, which allows software developers and testers to freely experiment without worrying about conflicts with existing or future domain names. This creates a safe and flexible environment for testing software updates and developments. The four main test tTLDs are: .test .example .invalid .localhost 06. Infrastructure TLD (ARPA) The ARPA top-level domain might not grab headlines, but it’s a big deal for keeping the internet up and running. Short for "Address and Routing Parameter Area," ARPA is managed by the Internet Assigned Numbers Authority (IANA) and is strictly reserved for vital internet infrastructure. Unlike the domains you can register for a website, ARPA works behind the scenes. It’s the backbone for things like reverse DNS lookups—which connect IP addresses to domain names—and protocols like ENUM that link phone numbers to internet resources. ARPA has been around since the early days of the internet. It started as a temporary fix during the transition from ARPANET to the modern web. Over time, it became a dedicated domain for technical operations, quietly supporting the internet’s stability and making sure everything runs smoothly. 07. Sponsored TLD (sTLD) Sponsored top-level domains (sTLDs) are specialized domains requiring eligibility verification. They cater to certain communities or industries, providing targeted online experiences. Sponsoring agencies determine eligibility. Similar to generic top-level domains, sTLDs offer industry-related information, helping users find official and trustworthy content quickly. To obtain an sTLD, apply through an ICANN-accredited registrar  and meet defined criteria. Options of sTLDs include: .gov .museum .edu .mil (U.S. military) 08. New TLD (nTLD) New top-level domains (TLDs) are the latest innovative domain extensions introduced by the Internet Assigned Numbers Authority , or the IANA in 2013. These newer extensions offer website owners a wider array of descriptive and creative alternatives, allowing brands to differentiate themselves in a crowded online environment. Much like traditional domains, new TLDs are subject to eligibility requirements set by ICANN, which range from general use to industry-specific purposes. This expansion of domains reflects the evolving landscape of digital branding. Examples of new TLDs include: .blog .art .design .photography .store .digital .media .ninja .love .party .club .christmas .holiday .guru .yoga .training .rocks .finance .expert .tips .online .today .world .center .cloud .land .life .llc Domain extension types and their uses Domain type What it’s for Examples Generic top-level domain (gTLD) Popular versatile domains for general websites. .com, .net, .org, .info Country code top-level domain ( ccTLD ) Domains for specific countries or regions ideal for local businesses. .ca (Canada), . co.uk  (United Kingdom), .de (Germany) Internationalized country code TLD (IDN ccTLD) Country-specific domains using non-Latin characters for local languages. .中国 (China), .рф (Russia) Generic-restricted top-level domain (grTLD) Domains with restrictions for specific groups or professions. .biz, .co, .me Test top-level domain (tTLD) Reserved for testing and documentation, not for live websites. .test Infrastructure top-level domain (ARPA) Used for internet infrastructure and technical purposes. .arpa Sponsored top-level domain (sTLD) Managed by organizations with strict rules for specific groups. .edu (education), .gov (government), .mil (military) New generic top-level domain (nTLD) Modern domains designed for industries, hobbies or creative branding. .shop, .tech, .blog, .design Other types of domains Not all domains fall into the standard category. Here are two other types you may come across: Premium domains:  These are high-value, previously owned names that are usually short, memorable or keyword-rich. Because of their strong marketing potential, they often sell for thousands—or even more. While the price tag can be steep, a premium domain may be worth the investment if it closely matches your brand or helps you stand out. For example, a bakery might invest in a premium domain like bestcakes.com  to strengthen its SEO and make the site easy to remember. Parked domains:  A parked domain is one that’s registered but not currently in use. Some people purchase domains to save them for future projects, while others hold them with the intent to resell. Businesses also park domains to protect their brand. For instance, a company might register similar variations of its main domain to prevent competitors from using them. How do domains work? When you type a domain into your browser, it sends a request to the Domain Name System (DNS) . The DNS is a universal, decentralized system that maintains a directory of domain names and their corresponding IP addresses. The DNS is crucial to ensuring browsers can reliably use domain names to find websites. Once the DNS translates the domain name into an IP address , it is then used to locate and access the website's files on its hosting server to display the website on your screen. Your website's files, databases and media elements are all stored on the web server . This is the space you rent from a hosting company when you purchase web hosting services. The speed with which a visitor will connect to your site after typing in the domain in the address bar depends on your website's optimization and the quality of the web server you are hosting the site on. Choosing a good web host can increase your website's performance and search engine rankings. Expert tip from Ofir Gvili, domains PMM at Wix : " Behind every great website is reliable hosting. From uptime to an SSL certificate, hosting is what keeps your site secure, accessible and trustworthy. Your visitors may not see it, but they’ll definitely notice if it’s missing. " Read also: 12 web domain-related questions you’re too shy to ask Cheapest domain extensions How to build a website Parts of a domain name A domain name consists of two parts: the actual website name, also known as the second-level domain (SLD) and the top-level domain (TLD), which is the ending of a web address. When read from left to right, these parts become less specific. Top-level domain (TLD) Top-level domains (TLDs) are the highest level of domain extensions in the hierarchy, always appearing at the end of the web address . Also known as "domain extensions," they broadly categorize the website's purpose or geographical location. Extensions like .org vs .com  specify the type of entity your business is registered as on the internet. In our example, Wix’s top-level domain is ".com" since it's a commercial entity in the United States. Some popular top-level domains: .com (commercial):  Ideal for businesses, individuals and all types of companies looking to establish a commercial web presence. It is the most widely used domain extension and is seen as a symbol of commercial intent. .net (network):  Suitable for all types of organizations seeking to build an online network. This domain extension was originally intended for network-oriented websites, but it is now used by a wide range of companies. .mil (military):  Used exclusively by U.S. military branches. This domain extension is restricted to official U.S. military use and is not for public use. .gov (government): Recommended for U.S. government agencies, government personnel and websites representing U.S. cities and regions. It is a trusted domain extension that is only for use by verified government entities. .edu (education): This domain extension is for accredited post-secondary institutions in the United States, making it perfect for schools, universities and educational institutions. .org (organization):  While initially designated for nonprofit organizations, it is now widely used by a variety of groups, including non-governmental organizations and community projects. .co (companies): Recognized as a global domain used by businesses, entrepreneurs and online communities, this domain extension has become a credible alternative to the .com domain. For a more in-depth list, check out the most popular domain extensions . Second-level domain (SLD) Second-level domains enable companies and individuals to incorporate something that users can associate with their websites, strengthening their brand. Typically, they are the name of the business or vendor that registered the domain name with a registrar. The brand, company or project name serves as the identifier for potential customers. A second-level domain can include letters, numbers and hyphens, but not symbols. Looking at this blog post URL, the second-level domain for wix.com is "wix." Here are some examples of second-level domains (SLDs): . example .com . school .com . marketing .biz Subdomain A third-level domain or subdomain  isn’t required, but can be added before second-level domains. Subdomains offer better structure to websites, allowing multiple parts to remain separate under the same domain. Larger companies use them to distinguish between site sections. In our blog post, the subdomain for Wix's blog is "blog.wix.com." What is a domain used for? Establish ownership: A domain makes your website truly yours. Once registered, no one else can claim it. You gain full control over domain management, including where it points, who manages it or even whether to sell it. Learn more about smart domain name management  strategies to keep your online presence strong. Boost brand identity: A strong domain name helps people remember your business and builds trust. When it matches your company name, it creates a cohesive and memorable brand, making it easier for customers to find you online. Improve search engine ranking: The right domain name can enhance your visibility on search engines . Choosing a keyword-rich or industry-relevant name can improve rankings and attract backlinks. Explore the most common industry domain names to guide your choice. Enhance online presence: Having your own domain allows you to create a website  and prevent domain squatting , showing customers you're a trusted, established business. It’s also a vital step in understanding how to create a business email  that aligns with your brand identity. Pro tip: Customizing business email addresses  for different divisions, like sales@wix.com or support@wix.com, not only adds credibility but also opens opportunities to implement creative email name ideas  that suit your team and operations. How to choose a domain name Now that you know about the different types of domains, learn how to pick a domain name  that is best suited for your needs. Choosing a domain name is a crucial step in building your website. The right domain name can boost your website's visibility, branding and credibility. Here are some tips when selecting a domain name. Read also: Tips for future-proofing your domain What is a professional email address Align with website goals Different domains cater to various types of websites based on their purposes and functions. Determine the type of website you’re building and select an extension that aligns with your content, audience and overall goals. Take a look at other sites in your niche and see what domain name extensions they are using. By observing the choices of established websites, you can gain valuable insights and make informed decisions about the best extension for your own website. Short, simple and memorable A short, memorable domain name can help users avoid typos and improve search engine rankings. Look for a name that's easy to spell, pronounce and relates to your business. Search engines increasingly prioritize accessibility and usability, so the simpler a domain (or URL ) is to read for humans, the better it is for search engines. A domain name that clearly conveys your offerings can leave a lasting impression on visitors, making it easier for them to recall your website. As Lori Appleman, the Co-Founder of Redline Minds says: "After 25 years working with online stores, I've seen countless businesses lose money because they picked domains that were too long or complex. The #1  rule I give clients is: if you can't say it clearly over the phone without spelling it out, pick something else. Think about your customer's shopping journey. When someone's rushing to find your site after seeing your product at a trade show, they need to type it quickly and accurately." Maintain your brand identity As you pick your domain name, aligning with your brand name and identity is key. For Ana Colak-Fustin, founder and HR consultant and recruiter for ByRecruiters , she knew the domain name needed to be short, memorable and reflective of her brand's unique value. As Ana shares: "In an industry where many sites are run by media companies, I wanted a name that highlighted recruitment expertise. While building my site (notably on Wix), I considered options like Made by Recruiters and Recommended by Recruiters but ultimately chose the simplest version: ByRecruiters. The name perfectly captures what sets my platform apart-every tip, resource and product is created by a former recruiter and often reviewed or contributed by others in the field. ByRecruiters communicates all of this in just two words." Avoid hyphens Using numbers and hyphens when spoken can be confusing and often misunderstood. The use of hyphens is also strongly linked to spammy behavior, which can have detrimental effects on a website's reputation, potentially leading to decreased user trust and engagement. It's best to stick to letters only or to use no more than one hyphen. Protect your brand Protect your brand identity by securing multiple extensions and variations of your domain name. This can prevent competitors from using similar names and helps maintain consistency and recognition among your audience. Consider purchasing common misspellings, singular/plural versions and other popular extensions to avoid confusion and protect your brand. Keep it legal Be sure to research any possible trademark violations before you learn how to buy a domain name . This can save you from legal disputes in the future and ensure that your website is compliant with copyright laws. You can check for existing trademarks through sites such as  USPTO . Additionally, avoid using trademarked terms or brands in your domain name, which can also lead to legal issues. Learn how to trademark a domain name to avoid any issues. Ready to buy a website domain ? Do it with Wix.  Registering your domain name There are many types of domain names out there waiting to be owned. But before you can do anything with them, you need to know how to register a domain name . Select a domain registrar:  Opt for a reputable domain registrar, like Wix. I want to buy a domain, how do I go about doing it? Run a domain name search:  Utilize the registrar's domain name search tool  to verify the availability of your desired domain. You might need to explore variations or use a domain name generator  to find an open option. Pick your domain : Once you confirm availability, decide on the domain you want and complete the purchasing process. Provide any necessary contact information and pay the domain price . Many registrars offer bundled services, including free web hosting .  Tip : With Wix, when you make a website, a paid plan  allows you to get a free domain with a one year voucher. Find the domain owner and registration details for a website with a  Whois domain lookup .  Learn more: What's the easiest way to get a domain? How much does a domain name cost? Where to register a domain Firsthand domain insights from a travel entrepreneur When Erica and Shanticleer launched  Paper, Planes and Passport , securing a custom domain early was essential. While Erica had a large social media following, she wanted a website to serve as their “home base” for trips, client bookings and communications. “Having a website has been non-negotiable for us,” she says. “It’s where we promote our trips, take payments and communicate. It’s also where we get a chance to understand our people and know what trips we should drop next.” A custom domain gave their brand credibility, made it easy for customers to find them, and helped protect their business. They had already been tagging travel photos with #paperplanesandpassports , and finding the domain available made the name an obvious choice. About Wix’s domain experts This article was created by Wix’s in-house domain experts, with years of experience helping people choose, register and secure the perfect domains for their businesses and online projects. The guidance, tips and best practices shared here come directly from real Wix projects, so you can be confident they’ll help you find a domain that represents your brand, stays secure and supports your long-term goals. At Wix, we’ve guided millions of entrepreneurs, creators and small business owners in establishing a strong online presence. Our team keeps up with the latest in domain management, security and branding, making sure the advice you get is practical and backed by proven results. Think of this article as your trusted resource for every stage of domain ownership, from finding your first custom domain to protecting and growing your online identity. Types of domains FAQ Can I change my domain name in the future? Depending on how well-established your website and internet presence are, changing your domain name might be a challenging process. Carefully consider your domain name before purchasing one and make sure it aligns with your long-term goals. Learn more about how to redirect a domain  before making a decision. What is a root domain? A root domain is typically used to represent the homepage of a website and often does not include any prefix or subdomain. For example, wix.com is a root domain while blog.wix.com would be a subdomain. Are domain names important to SEO? Yes, domain names can play a role in search engine optimization (SEO) and marketing strategies . A relevant and easy-to-remember domain name can enhance user experience and increase website traffic. Additionally, having keywords or key phrases in your domain name can also help with SEO rankings. Overall, creating a strong and memorable brand identity should be the top priority when coming up with a domain name. What is the difference between domain and web hosting? A domain is the address of your website, while web hosting is the service that allows your website to be accessible on the internet. Essentially, a domain name is like your home address and a hosting website  is like paying rent for your online space. Both are necessary for building and maintaining a website. What is the difference between a domain and a URL? A domain is the core part of a web address that identifies a website, like "wix.com." A URL (Uniform Resource Locator) is the full web address that leads you to a specific page or file on that website. For example, in the URL "https://www.wix.com/blog/types-of-domains," the domain is "wix.com," while the rest, like "/blog/types-of-domains," specifies the exact location of the page. A URL typically includes a protocol (e.g., " HTTPS "), the domain, and a path that points to a specific resource.

The perfect domain is just a click away: claim your domain →   A domain extension gives people a first impression of your site, hints at what it’s about and can even make it feel more trustworthy. If you’re building a website , personal blog or putting together an online portfolio, the TLD you pick can shape how people see your brand. This guide breaks down the most popular options and helps you figure out which domain extension works best for your website. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: domain extension From familiar options like .com and .org to country-specific and unique extensions, every domain has a purpose and audience. Picking the right one can make your website look trustworthy, reach the right people, support your marketing and protect your brand. You’ll learn: The different types of domain endings and what they mean How your domain choice affects your website’s perception Easy tips for picking the right extension Domain costs and rules to remember How to keep your domain safe and secure What is a domain extension? A domain name is essentially your website’s address on the internet, also known as a   URL . It’s what users type in their browser to reach your site (e.g., yourbusiness.com ). A good domain name or URL is easy to remember, reflects your brand and hints at what type of services or content users can expect. Domains are made up of two parts: Second-Level Domain:  This is your business name or unique identifier. Domain Extension (TLD):  The Top-Level Domain or the extension that appears after the dot. Domain basics: What is a domain? What is a TLD? How to choose a domain name In Wix.com , the   .com  is the domain extension of the Wix domain name. The most common domain extensions include .com, .net , .org, .co and .us. While the second-level domain identifies your brand, the domain extension shapes your online identity. Choosing the right extension builds trust and signals professionalism. Types of domain extensions and uses Domain extensions come in many varieties, each serving different purposes. Understanding the   types of domains  and their categories can help you find the best fit for your online goals. Generic top-level domains (gTLDs) These are the most common domain extensions that serve general purposes. They include: .com  for businesses or commercial entities. .org  for organizations and nonprofits. .net   historically used for network-related companies but often used more broadly today. Learn more: What is .com domain What is .net domain How to get a org domain Sponsored top-level domains (sTLDs) These are restricted extensions sponsored by specific organizations or communities. Examples include: .gov  for government websites. .edu  for educational institutions. .mil  for military organizations. Country code top-level domains (ccTLDs) These extensions are specific to particular countries or regions.  ccTLD s  are ideal for businesses targeting a local audience and want to build trust within a specific geographic area. Some examples are: .ch  (Switzerland) .uk  (United Kingdom) .nl  (Netherlands) Learn more: cctld meaning New generic top-level domains (new gTLDs) These are modern extensions created to expand domain options beyond traditional choices.   New top-level domains  are often industry- or niche-specific, such as: .tech  for technology companies. .store  for online retailers .blog  for content creators and bloggers. Find out more: Is shop a good domain? What is ai domain? Restricted domain extensions Some domain extensions are open to anyone (e.g., .com), while others you need to meet certain criteria to purchase one of these domain name extensions. Many of them have been paid for (sponsored) by an organization or set aside for certain groups. For example, .gov  requires verification that the user represents a government entity. Read more : What's the best domain extension for a personal website Cheapest domain extensions Does domain extension matter ? Choosing the right domain extension is a key part of your brand. It shapes how people perceive your business and can even impact your website’s online visibility. The best domain extension is the one that aligns with your brand, vision and audience’s expectations. Make it count—your domain name and extension are the foundation of building a strong, memorable online presence. Here’s how domain extensions can impact your brand: Enhance brand perception Your domain extension can impact how potential customers perceive your business. A .com domain is often associated with credibility and professionalism, while a more niche-specific extension like .tech or  .shop  may signal expertise in a particular industry. Consider what message you want to convey to your audience and choose an extension that aligns with your brand's values and image. Boost visibility on search engines While the domain extension itself doesn't directly affect SEO, it does play a role in how search engines rank websites. For example, country-specific extensions lik e  .mx  or  .fr   are more likely to rank higher in local search results for users in those areas. Additionally, having a unique or relevant domain extension can help your website stand out in search engine results pages, ultimately driving more website traffic . Target customers geographically Country code top level domains (ccTLDs) can help target a specific geographic audience. This is especially important for businesses that operate in one or a few countries and want to establish trust and credibility with local customers. They also convey a sense of pride of place, showing customers that your business is rooted in and dedicated to their region. Drive creative marketing and engagement New gTLDs offer a great opportunity for creative branding  and  marketing strategies . They can make your website memorable, unique and stand out from the crowd. For example, a restaurant may use a .menu extension, or a photographer might opt for a .gallery extension to showcase their work. These extensions are also perfect for promoting loyalty programs, such as a  .club  for exclusive member benefits, or driving sales with a .sale extension for discounts and offers. These creative uses can serve as calls-to-action in marketing campaigns, driving engagement with potential customers. Highlight your offering In some cases, certain domain extensions can immediately reflect the type of business or service you offer. For example, businesses related to technology might use a .tech extension to convey their expertise in that field. A .store extension may make it clear that your business is an eCommerce store. These types of extensions can help potential customers quickly understand what your website has to offer. Use a  domain name generator  if you need help coming up with an idea. Already have an idea? Check the availability with a  domain name search  tool. How to choose domain extension Before you register a domain, take a moment to think about your website’s purpose, audience and long-term plans. The tips below will help you choose an extension that fits your website and is easy for people to remember. Consider your website purpose and audience Think about your website's purpose and the audience you want to attract. If you're a local business targeting customers in a specific region, a country code TLD (ccTLD) could be ideal. For businesses with a global audience, a more general extension like .com or .net may be a better fit. Other popular TLDs include .info , .org, .co , .edu, .biz , .gov and .tv . Research competition and trends Take a look at what domain extensions your competitors are using and research current industry trends. This can help you choose an extension that sets you apart from the competition while also staying relevant in your industry. Explore all options Don't be afraid to think outside the box and explore all available options. While .com may be one of the   most popular domain extensions , there are many other creative extensions that can add value to your brand and website. Consider using a domain checker tool, or WHOIS , to see which extensions have available names that align with your business's brand and vision. Check pricing and renewal fees Some domain extensions cost more to register or renew. Older extensions, like .com, tend to be more affordable, but available names may be limited. Pricing depends on factors like popularity, typical buyers and how new the extension is. For example, .io, .ai and .tech are popular with tech companies and often come with a higher price tag. Consider these costs when choosing your domain extension to find one that fits your goals and budget. Learn more: What's the easiest way to get a domain? Keep it simple and memorable Choose a domain name and extension that’s simple to remember and easy to type. Avoid long or complex extensions that might make it harder for people to find your website. Make sure it’s easy to say, too—your domain should be something anyone can share effortlessly in a conversation. Expert tip from Einat Shafir, product manager at Wix: "Shorter domains can be easier to remember and type, but they aren't essential. What matters most is that your domain accurately represents your brand and is memorable."  Be wary of trademark infringement It's essential to avoid using domain extensions that can infringe on trademarks or copyrights. It not only puts your business at risk but can also damage your brand's reputation. Before registering a domain name with a specific extension, research if that extension is associated with any existing trademarks or brands. Read our guide on how to trademark a domain name for a more in-depth exploration. Register multiple extensions for brand protection To safeguard your brand and prevent others from using similar domain names, consider registering multiple extensions that represent your business. This can help prevent confusion among customers and protect your brand's online presence. Learn more:   How to register a domain name Is Wix a domain registrar? Where to register a domain How much does a domain extension cost? The   domain name cost   varies depending on the type of extension and where you are registering it. Prices can range from a few dollars to hundreds of dollars per year for registration and renewal fees. Highly sought-after domain names that are short, memorable, or use popular keywords can significantly drive up prices. Additionally, some registrars may offer discounts or promotions for certain extensions. It's important to research different registrar options and compare prices before making a decision. Keep in mind that there may also be additional fees for   domain privacy  protection, deciding to learn how to create a business email or other add-on services. Learn more: How much does a domain name cost? What is a professional email address Firsthand domain insights from a travel entrepreneur When Erica and Shanticleer launched  Paper, Planes and Passport , securing a custom domain was one of their first steps. Erica had experience creating online portfolios on Wix from her modelling days in the 2000s, so Wix was their first choice for building a professional website. “I've seen the progression of what you can do with Wix over the years—and it's crazy,” she says.   Choosing the right domain—and pairing it with a clear, easy-to-remember extension—helped establish credibility, build trust with their audience and make their brand memorable online. Because they’d already been sharing content under #paperplanesandpassports , finding the matching domain with a strong extension connected their brand identity to a professional website. Why trust Wix’s domain experts? This article was created by Wix’s in-house domain experts, with years of experience helping people choose, register and secure the perfect domains for their businesses and online projects. The guidance, tips and best practices shared here come directly from real Wix projects, so you can be confident they’ll help you find a domain that represents your brand, stays secure and supports your long-term goals. At Wix, we’ve guided millions of entrepreneurs, creators and small business owners in establishing a strong online presence. Our team keeps up with the latest in domain management, security and branding, making sure the advice you get is practical and backed by proven results. Think of this article as your trusted resource for every stage of domain ownership, from finding your first custom domain to protecting and growing your online identity. Learn more: How to build a website How to make a business website Guide to domain extensions FAQ How many domain extensions are there? There are currently over 1,500 domain extensions available, with new ones being added regularly. Some popular options include .com, .net, .org and country code TLDs like .uk or  .ca . There are also many niche-specific extensions like .photography, .pizza, or .yoga. You can see the entire list on the   Internet Assigned Numbers Authority (IANA)  website. Who's in charge of domain extensions? Domain extensions are regulated and overseen by the   Internet Corporation for Assigned Names and Numbers (ICANN) . ICANN oversees the management and administration of the   domain name system (DNS)  and is responsible for approving and regulating top-level domains (TLDs). Can I create my own domain extension? Yes, you can create your own domain extension, but it’s a challenging and costly process. To launch a new TLD, you’ll need to meet ICANN’s requirements, invest significantly and have the technical expertise to operate as a registry. For most individuals and small businesses, this might not be practical. However, there are plenty of existing domain options to help you build a strong online presence without the complexity. Can I change my domain name extension? Yes, you can   change a domain name  extension by registering a new domain with the desired extension and setting up a   redirect domain  to ensure traffic from your old domain points to the new one. Keep in mind that this may cause confusion for existing customers. It's important to carefully consider all factors before changing your domain extension. What if someone is impersonating my brand by using a domain extension? If you believe someone is infringing on your trademark or brand by using a similar domain name with a different extension, you can file a complaint with ICANN. This process allows for the resolution of disputes over domain names that are alleged to be used in bad faith for   domain squatting . You may also consider consulting with an intellectual property lawyer for further assistance.  What is the best domain extension to use? The best domain extension depends on your business type and what your website is for. com is the oldest and more popular and because of this is often most trusted for businesses. .org suits nonprofits, while .net is good for tech-related sites. Country-specific extensions (e.g., .uk, .ca) work for local businesses. Newer extensions like .tech, .ai or .store help with branding if you're a technology company or online store. Does domain extension affect SEO? Domain extensions don't directly impact your SEO rankings. Search engines care more about things like content quality, relevance, backlinks and site performance. That being said, country-specific extensions like .uk  or .ca  can tell search engines who your target audience is, which can give you a boost in local search results.

The perfect domain is just a click away: claim your domain→  At its core, the definition of a good domain is one that’s easy to remember—hence why .com  is usually the go-to. But if you’ve tried registering a domain name  recently, you’ve probably noticed that many of your top choices are already taken. This can be frustrating to say the least. Luckily, you’re not without options. Here’s a list of the best .com alternatives, recommended by business owners who’ve been in the same boat. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. Alternatives to .com domain .co .io .ai .net .org .biz .me .co “If a .com isn't an option, .co  is often the next best thing,” states Shane McEvoy , MD of Flycast Media . “Originally, the country code for Colombia was marketed as a shorter, more modern version of .com, and many brands have adopted it.” He, however, notes that “I've worked with businesses that switched to .co when rebranding, and the biggest challenge is that some people assume a .co domain is a typo of .com.” According to Christopher Pappas , founder of eLearning Industry Inc , this is exactly what makes .co a good option: “It's widely recognized and often mistaken for .com, making it a smart choice. Plus, major brands like Google (g.co) and Twitter (t.co) use it, proving its legitimacy.” Founder and president of Stairhopper Movers , Adrian Iorga , similarly says, “Personally, I find that .co is much preferable among all other domain alternatives. I'd even go as far as saying that it is a better option than a .com domain in some cases. From a price standpoint, that much is true—because .co domains are more affordable than .coms. “I've spoken with a lot of investors and funders who'd point out that they love the usage of a .co domain. So, for the same impact, or even more, you get a cheaper domain that has a much higher chance of having the domain name you want.” Adrian adds, “The shorter domain just looks so good on business cards and pitch decks. It has that clean and modern quality to it, so brands that use it also are perceived that way by association.” Learn more: What is a domain? How to register a domain name .io “Around 40% of new tech startups I've worked with ended up choosing .io because it signals a modern, forward-thinking brand,” shares co-founder of  Game Host Bros , Hone John Tito , noting, “It's not only about the tech world either—it's something to think about across different sectors.” Co-founder and advisor of Inboxarmy , Chris Donald , agrees: “I've seen brands worry about .io because it started in tech circles, but that's outdated thinking. Today, it works across industries, and customers don't think twice about it.” “What I like about .io is that it doesn't feel like a second choice,” he adds. “It looks intentional. Unlike other obscure domain extensions, people recognize it, trust it and don't hesitate to click. I've tested it for landing pages and standalone projects, and it performed just as well as a .com.  He continues, “One unexpected advantage: It's often shorter and cleaner. With .com, businesses end up adding unnecessary words—‘get,’ ‘the,’ ‘HQ’—just to secure a domain. With .io, you can often grab the exact name you want. Shorter domains mean fewer typos, easier memorability and stronger branding overall.” Sunaree Ko , founder of Tarot Cards , gives an example of this. “When we chose TarotCards.io, we were looking for a domain more in line with the modern, tech-savvy style of tarot reading we were doing. Since switching to .io, we've experienced a 30% spike in brand recall in our target demographic, especially millennials and Gen Z, who tend to link .io to state-of-the-art digital platforms.” .ai In recent years, .ai has emerged as a popular domain name trend . It’s been a favorite among techies and AI experts looking to start a business , but the general consensus is that domain extensions like .ai might have a limited shelf life. “People who are as old as I am will remember the .com bubble from the early 2000s, and will see a lot of resemblance to what we have right now with the AI bubble,” says Garin Hobbs , martech expert at InboxArmy . “Companies throw ‘AI’ as a buzzword, and investors are dumping huge money into it. So, if you're looking to strike while the iron is hot, .ai will be one of the best possible choices for you. But you must be aware that in a couple of years' time, the situation may change, and the sentiment around AI can be much worse.” “Be careful with extensions like .ai,” agrees Vivian Chen , founder and CEO of Rise Jobs . “They might be hot now, but trends shift—and a domain that feels cutting-edge today could make your site seem dated in a few years.” Vivian advises, “The key is making sure your domain is simple, clear and doesn't require extra explanation. If people can hear it once and immediately type it in without confusion, you've got a winner.” .net Unlike .ai, the .net domain  has had some time to marinate.  “I've always liked .net as a solid alternative to .com, especially for tech, infrastructure and digital services businesses. It started for network-related companies but has become a well-known, credible domain extension,” notes Ashot Nanayan , CEO and founder of DWI . He continues, “I've seen that users tend to trust .net way more than some of the newer, trendier extensions, which can come across as less professional. If you're in SaaS, IT or anything tech-related—.net helps create a modern, reliable, globally accessible brand identity without losing credibility.” Related reading: Is your domain costing you business? 6 signs that it's time for a change .org “I believe a .org domain is perfect for mission-driven organizations. One thing that many people don't realize is that .org domains naturally attract a more engaged audience; people visiting a .org site often expect to support a cause, learn something meaningful or contribute in some way. This makes it easier to create a strong, loyal community around your brand,” points out Justin Wheeler , co-founder and CEO of Funraise . He continues, “Another unique advantage is partnership opportunities. Many corporations and government agencies prefer to work with .org entities because they associate them with legitimacy, social impact and transparency. When we started Funraise, having a .org helped us form key partnerships in the nonprofit space, making it easier to build trust with industry leaders.” Senior digital marketing manager of StratusLIVE , Kelly Perry , has noticed a similar pattern. “Just recently, I helped a client switch from .com to .org, and their donor trust metrics improved significantly, showing how the right domain extension can really impact audience perception.” Justin further adds, “A lot of people also don't realize that .org domains tend to have lower spam rates compared to .com or other extensions. This means better email deliverability when you're reaching out to donors or supporters.”  .biz CEO of Luxury Cleaning NY , Andriy Neborak , is a big proponent of this option: “The .biz extension  is straightforward and communicates the purpose of your website without ambiguity. Therefore, you can hardly go wrong with any look of a professional or simply informative site.  “Although it doesn't have as wide recognition as .com or .co, .biz works best for niche industries or businesses that wish to highlight their commercial nature. This also means it is less saturated, which gives you a better chance to get the domain name you want. “From my experience, the combination of a strong brand name and a .biz extension can facilitate the impression of an authentic and professional online presence for your business, allowing the business to express a great first impression to potential customers.” .me For freelancers and creatives looking to show off a portfolio, Sr. VP of marketing at Next Net Media , Tristan Harris , suggests using .me . “.Me is catchy and more personal…it adds the ‘this is me’ vibe.”  He elaborates, “My recommendation is to choose what resonates with your gig: .me for a personal touch, .biz for showing straightforward professionalism or .tech for a little industry recognition (as examples). “Also, other than choosing your .com alternative, don't forget to keep your domain short, and make sure it's easy to spell. People will not hunt for you. A clever extension, combined with a compact brand name, can break through the clutter.” Read also:  Tips for future-proofing your domain Why paying $100+ for a premium domain is worth it The basics of web infrastructure   Industry-specific TLDs Industry-specific top-level domains ( TLDs ) have a unique way of communicating your brand’s purpose from the get-go. Several come highly recommended.   .shop and .store .product  .app .tech .services .investments .pro, .consulting and .advisor .insurance and .financial .realtor or .homes .careers  .jewelry  Learn more: What is a TLD? .shop and .store “At ShipTheDeal, we found that .shop  and .store  extensions work incredibly well for eCommerce sites, giving instant context about what the business does. When helping our merchants choose domains, I've noticed these extensions often lead to better click-through rates in search results because they clearly signal to shoppers that they'll find products there,” says Cyrus Partow , CEO of ShipTheDeal . .product  “I've explored many domain options, and .product stands out as a strong alternative to .com for businesses that focus on selling or showcasing products. Unlike generic extensions, .product immediately tells visitors what the website is about, making it ideal for brands that want to highlight their offerings. This kind of clarity helps with branding and positioning, especially in competitive markets,” says Kevin Liu , VP of products at Octoparse . .app “If your business is focusing on applications, the .app domain works perfectly. I have personally launched two to three successful apps using this extension and have seen very good results from it,” shares Sunny Kumar , founder and CEO of HeySERP . .tech “For niche industries, a domain like .tech  or .agency  can immediately signal your field, making it clear what your business is about. This kind of targeted extension can boost your brand recognition. One of our partners even saw a 14% increase in direct traffic after switching to a .tech domain,” says Tracie Crites , chief marketing officer at HEAVY Equipment Appraisal .  .services “I recently switched from .com to .services for my boiler company, and it's actually helped customers better understand what we do at first glance. When I was choosing the domain, I found that industry-specific extensions like .services or .heating made more sense than fighting for an expensive .com,” says Lara Woodham , director at Rowlen Boiler Services .  .investments “When I tried to get .com for my real estate business but was turned down, I chose .investments. It made my brand stand out right away and brought in real investors and buyers. I didn't force a general extension. Instead, I used one that made my niche stronger. You could also choose .property if you're in the real estate business or .expert if you want to show that you are an expert. With the right extension, people will be more likely to trust your business and remember it,” says Carter Crowley , founder of CB Home Solutions .  .pro, .consulting and .advisor “From my experience, the best options for a professional, expert-driven service include .pro, .consulting, and .advisor. .Pro is a strong choice because it immediately signals professionalism and expertise, which is exactly what clients look for in a consulting or advisory firm. Similarly, .consulting is a clear, industry-specific option that reinforces your business function—it leaves no doubt that you provide advisory services. Another great alternative is .advisor, which aligns directly with firms offering strategic guidance, quality control and professional insights,” says Habib Rkha , founder of QCADVISOR . .insurance and .financial “Running a digital insurance company taught me that .insurance and .financial  are solid alternatives that build trust with potential clients looking for financial services. When we launched DundasLife with a .insurance domain, many clients mentioned it made us appear more specialized and credible compared to a generic .com,” says Gregory Rozdeba , CEO of Dundas Life . Founder of The Stock Dork , Adam Garcia , adds, “From my experience running TheStockDork.com , I've found that .com still carries the most trust for financial services, but .capital and .finance are gaining traction for specialty firms. When I helped a fintech startup choose between .io and .finance, we did A/B testing with different landing pages and found that .finance actually performed better with our older, more traditional investor audience.” .realtor or .homes “I switched from a generic .com to .realtor for my real estate business, and it instantly helped potential clients recognize our industry expertise—kind of like wearing a professional badge. Last year, we noticed more qualified leads coming in because the domain extension itself communicated trust and specialization in property services,” says Carl Fanaro , president of NOLA Buys Houses . Similarly, Sean Grabow , owner of Central City Solutions , notes, “In my real estate business, I've found .realty and .homes to be great alternatives to .com, since they instantly tell visitors what we do. When I switched from centralcitysolutions.com to centralcity.homes, our lead conversion improved by about 15% because people immediately recognized us as a real estate company.”  .careers  “I've seen success with .careers for recruitment-focused businesses. When we implemented digital strategies for a company targeting job seekers, the .careers extension instantly conveyed the company’s purpose. This approach increased organic traffic by 18% within six months due to improved keyword alignment and search relevancy,” says Shree Goldman , head of digital marketing at Clyck .  .jewelry  According to Yoad Bet Yosef , owner of Nature Sparkle : “When our sought-after .com domain was unavailable for Nature Sparkle, we opted for a .jewelry domain extension instead. This industry-specific extension immediately communicated our specialization and helped establish credibility in the diamond engagement ring market. “The switch from our temporary .net domain to naturesparkle.jewelry yielded surprising results. Our click-through rate from search results increased by 27%, and our conversion rate improved by 18% within the first quarter.  “Most notably, domain memorability improved significantly—customer surveys showed 64% of respondents correctly recalled our web address after initial exposure, compared to 41% with our previous domain.” Country-code TLDs “In my experience, if a .com version of the domain is not available, then it would be best to have a regionalized extension (.co, .uk, .de, etc.),” says Oscar Scolding , an SEO consultant  and senior SEO and performance strategist at SEO Sherpa. “Firstly, these help Google understand your geo-targeting, which will benefit the SEO performance of the website. Secondly, it's easier to remember for repeat customers [than] an uncommon extension.” Mark Sanchez , founder and senior real estate manager at Tropic Residential , further advises, “If your business has a focus on local or national identity, a .us domain extension is a solid choice. It signals that you're rooted in the United States and committed to serving U.S. customers...If you're promoting products or services tailored to U.S. consumers, .us will help establish that sense of community and pride. It's a simple and effective way to highlight your business's roots while maintaining professionalism.” Learn more about the basics of country-code top level domains . Bonus advice on selecting the right .com alternative Choosing a domain name  is never as easy as it sounds. As you explore your options, several experts offer their two cents.  Your domain will only get you so far According to Iryna Kutnyak , Quoleady ’s director of operations: “The domain extension itself isn't what makes a brand memorable—it's what you do with it. The strongest brands don't rely on having the ‘perfect’ URL ; they make their name stick through great content, strong positioning and consistent messaging. “Think about some of the biggest companies out there—many started with non-.com domains or had less-than-ideal URLs before securing their preferred one later. For example, Instagram launched as instagr.am, using a creative country-code domain before switching. “The point? A great product and brand will outgrow any domain limitations. If people want to find you, they will, no matter what's at the end of your URL.” Think big picture Harsh Pathak , digital marketing manager at WPWeb Infotech , muses that “the best alternative to a .com depends on more than just availability. Non-.com domains can actually increase engagement if they match user expectations. If a visitor sees .ai for an AI-based tool or .design for a creative portfolio, it subconsciously reinforces credibility. In some cases, this can even improve click-through rates in search results because the domain itself signals relevance. “Another overlooked factor is how email deliverability is affected by your choice of domain. While .com domains generally perform best, some alternative extensions—like .xyz  or .online —are often flagged as spam by email providers, due to misuse by low-quality sites. If email marketing is a major part of your business, a widely trusted extension like .co, .io or a country-specific domain reduces the risk of deliverability issues. “[You could even ‘hack’ a domain so that it’s memorable.] Some brands turn their entire web address into a marketing asset by creatively using extensions, like bit.ly or del.icio.us (before its rebranding).  “For SEO, a .com still holds slight advantages in trust and authority, but Google treats most alternative domains equally, as long as they're high-quality and relevant. However, country-code domains like .uk or .de can limit international ranking potential. If global reach is a priority, a neutral extension like .co or .io is often a safer choice.” Relevance matters more than tradition According to founder and CEO of Pheasant Energy , Ryan Moore : “When a .com domain isn't available, the best alternatives are industry-specific extensions that enhance credibility and brand identity. I've faced this challenge firsthand. Many .com domains were either taken by inactive sites or held by resellers at high prices. Instead of compromising, I explored alternatives that not only solved availability issues but also made the brand more recognizable. “My biggest takeaway from this experience is that relevance matters more than tradition. A well-chosen domain extension can reinforce a company's credibility and improve discoverability. Before settling for an expensive or hard-to-remember .com, businesses should consider whether an industry-aligned domain might actually enhance their brand presence and recognition in the long run.” Consider three main factors: industry, audience and location CEO of Advertised Solutions , Ethan Ruskin , breaks it down: "While .com remains the gold standard for business websites due to its universal recognition and trust, several alternatives offer strategic advantages depending on your industry, audience and location. "If your business serves a particular country, a country-code top-level domain (ccTLD) can boost local trust and SEO. For instance, .ca is ideal for Canadian businesses, enhancing local search rankings, while .co.uk is preferred in the UK, signaling credibility for British customers. "Many businesses also use newer generic top-level domains (gTLDs) that align with their industry, such as .io. or .tech. Niche domains like .law, .finance and .agency serve professionals in their respective fields. These domains not only clarify branding, but also help differentiate businesses in competitive industries. "Additionally, decentralized domains like .eth (Ethereum name service), .crypto and .nft are rising with Web3 adoption. Although Web3 domains are still evolving, they have the potential to become mainstream in fintech, NFTs and decentralized applications. "Ultimately, while .com is still king, these alternatives can provide better branding, industry relevance and local SEO benefits." Your domain extension is part of your identity President and CEO of DataNumen, Inc. , Alan Chen , states, “When I was creating a website  for the first time, I desperately wanted a domain with a .com extension. It felt like the gold standard, the mark of credibility. But the perfect name with a .com was already taken, pushing me to explore alternatives. “That search taught me something crucial: a .com isn't the only way to appear professional. In fact, choosing an alternative can sometimes make your brand more distinctive. “One of my favorite discoveries was how extension choice can tell a story. A tech startup I consulted for couldn't land their preferred .com, so they opted for a technology-specific domain. It instantly conveyed their niche and gave their website a sharp, modern vibe. Similarly, I've seen local businesses use region-based extensions to connect with their community, reminding people where they're rooted, which builds trust. “Ultimately, what matters is alignment. The right alternative can emphasize your brand's focus, whether it's innovation, location or professionalism. The extension is part of your identity; it should amplify, not detract.” Learn how to make a website .

Ready to showcase your best work? Start building your portfolio → An online portfolio is a must for designers at all career stages, from entry-level freelancers to senior staff designers. Potential clients or employers expect to see a portfolio showcasing your design skills before they make a hire. As a designer it's a type of website to make to showcase your work. Has your curiosity piqued? Continue scrolling to view 7 of our favorite UX design portfolio examples: Feast your eyes on their impeccable design, learn from best practices and get inspired to create a website for free of your own. Get started with Wix’s AI portfolio generator . TL;DR: UX portfolio examples A strong UX portfolio doesn’t just showcase your design work, it tells the story behind your thinking. In this guide, we highlight 7 UX portfolios that strike the right balance between case study depth, clean presentation and personal voice. You’ll see how different designers use their portfolios to walk through their process, highlight results and reflect who they are as professionals. Use these examples to help shape your own UX portfolio, whether you're applying for your first role or leveling up your freelance game. Key features of a great UX portfolio Features Why it matters Clear case studies Walk readers through your process, not just the outcome Strong visual hierarchy Makes your portfolio easy to scan and engaging to browse Results and impact Shows the value of your work with metrics or outcomes Personal voice Helps you stand out and feel more human Simple, consistent navigation Makes the experience seamless for hiring managers Learn more about how to make a portfolio . What is a UX design portfolio and why do you need one? Any designer working in their respective industry must have a professional portfolio . For UX designers, a portfolio is a chance to present your best work, creative process and personality. You can also provide in-depth case studies that communicate how you facilitate a user experience. However, all UX design portfolios need to balance an engaging visual experience with one that enhances usability. UX portfolio website examples This curated list of best portfolio websites highlights some of the best practices these pro UX designers have implemented on their Wix sites. Take these into account when creating your own UX design portfolio. Run Wild Studio Sophie Westfall Michaella Twersky Gautham Mukesh Tania Soraya Madison YN Sophie Chen 01. Run Wild Run Wild’s UX portfolio offers an almost interactive experience, using a video background to serve as the site’s welcome screen. A tagline is written in block white letters with a button that begins the user journey placed below, starting with the designer’s bio. The entire site is whimsical and informative, plus it's a breeze to navigate through. Run Wild allows his artistic talent to shine through the use of a hamburger menu, large typography, scrolling effects and images of his design projects. Looking to land your next role? Learn how to make a portfolio for a job  that gets noticed. Key design takeaways from Run Wild’s UX portfolio Run Wild uses two forms of navigation. The first is a hamburger menu, placed in the upper left corner. There is also a horizontal navigation menu in the website footer, with each menu item written across the bottom of the page. Take Run Wild’s lead and make all the information visitors need accessible through simple and clear navigation. If someone has to hunt for your resume or contact information, they may give up and leave your site. Learn more: What is a portfolio? Why do I need a portfolio? 02. Sophie Westfall A primary tenet of Sophie Westfall’s work relates to dealing with mental health and supporting nonprofit agencies. Following this principle, she incorporates calming color tones and soothing imagery so that visitors “feel calm and safe” while looking through her work. An old black and white photo of her family sits next to a brief introductory paragraph, and a small black and white butterfly flutters in the lower left hand corner. Key design takeaways from Sophie Westfall’s UX portfolio Clean, symmetrical lines outline Sophie’s projects on a beige background. Her digital projects appear on a desktop, tablet or cell phone screen, conveying her ability to tailor her work to any device. The three digital showcases Sophie has chosen to feature also include props that emphasize the final product design. The right-sized images don't overwhelm site visitors, but still show off the detail of her work as well as her obvious talent. Display your work how you want viewers to see it. Sophie’s UX portfolio shows us how to beautifully showcase work on an intended platform. If a project has both a mobile and desktop design, feature both assets so potential clients can see your full range of talent. 03. Michaella Twersky Product designer Michaella (Miki) Twersky’s portfolio has a classic look, but it simultaneously conveys her unique personality. Miki has added a hover effect on the images on her homepage. While the images first appear in black-and-white, they saturate with color when hovered over. This helps visitors focus on the specific project they’re viewing, improving their browsing experience. Key design takeaways from Michaella Twersky’s UX portfolio While it makes a big impression, Michaella’s portfolio only highlights six of her best projects. Since your UX portfolio show off your best skills, you don’t need to include everything you’ve worked on throughout your career. When choosing which of your own projects to display on your portfolio, include only your favorites or those that reflect the type of work you'd like to do in the future. 04. Gautham Mukesh This UX portfolio example perfectly reflects Gautham Mukesh’s sleek and modern design style. The dark mode-inspired color scheme is paired with clean fonts and perfectly implemented animated trigger effects to convey that this UX, product and web designer cares creating a user-friendly browsing experience. Key design takeaways from Gautham Mukesh’s UX portfolio Less is more. Your portfolio should highlight both your design personality as well as your work. But don’t forget the importance of white space—that is, empty space that will help draw peoples’ eyes to your strategic content. Gautham's clean and simple website emphasizes only vital components of his work. And although it’s easy on the eyes, Gautham’s web design is still rich with sophisticated design features like customized imagery, parallax scrolling and a convenient QR code for getting in touch. 05. Tania Soraya Tania uses a combination of earthy, neon and neutral colors on her website to foster a more attractive experience. Tania showcases just three core projects she's worked on recently to give visitors a focused overview of her work. Using a friendly written tone and emojis throughout, Tania seems approachable, encouraging visitors to reach out for more details. Key design takeaways from Tania’s UX design portfolio Tania’s site uses minimal visual and written content, but communicates a clear vision of her modern style. The simple, clean layout paired with a mesh gradient background emphasizes her personal style. Sometimes, a good website background is all you need to let your personality shine. In Tania's case, the sophisticated gradient proves two things: First, Tania definitely has her finger on the pulse of web design trends. Second, she's not afraid to jump outside of the box. 06. Madison Yn It’s the little things that make a site more attractive for visitors. Here, Madison implements strategic design elements that please the eye—like animation to grab attention and white space to create visual balance. Additionally, the use of large typography enhances the level of readability, making the site a breeze to scroll and read through. Key design takeaways from Madison's UX portfolio The top fold of your homepage is visible as soon as visitors reach your site. Since it takes only seconds to make an impression on a user, treat it as valuable web design real estate. Madison takes full advantage of this concept. The top fold of her home page is rich with color. It includes a short professional bio, CTAs and a succinct navigation menu. On top, Madison's animated logo makes a striking impact to the overall design. 07. Sophie Chen We appreciate how Sophie Chen’s UX portfolio gets straight to the point. The timeless web design dives right into a display of work experience examples, starting at the top fold of her homepage. Each piece of her portfolio examples includes a title, short summary and a button that leads to the “case study.” Visitors have the option of learning more about Sophie’s process and the specific tools she used for each project. Key design takeaways from Sophie Chen’s UX design portfolio The straightforward layout used on Sophie's portfolio translates well on mobile devices. The same information viewed on the desktop version can be comfortably accessed from a smaller screen. The content fits perfectly into the user interface, especially thanks to the hamburger menu which allows more room to display each page's content. When creating a UX portfolio of your own, make sure you use either adaptive or responsive design methods to perfect the mobile version. And with almost 60% of online traffic coming from mobile devices , you'll avoid missing out on customers who discover your portfolio on-the-go. Key features of the best UX portfolios Your UX portfolio is more than a collection of work; it’s your story, your style and your chance to shine. Make it a showstopper by focusing on these essential features: Strong introduction : Start with a brief but engaging intro that shares who you are, your skills and why you’re passionate about UX. Detailed case studies : Include detailed case studies that explain your design process, challenges and solutions to show how you think. Engaging visuals : Add polished visuals like wireframes, mockups and prototypes to showcase your designs and bring your work to life. Minimalist design : Keep your portfolio clean and simple so your projects remain the main focus. Professional yet friendly tone : Write in a way that feels polished but still reflects your personality to keep it approachable. Call to action : Make it easy for people to connect with you by including your email or a contact button. 10 best practices for your UX portfolio After drawing inspiration from fellow creators and other UX research websites , gather your takeaways and craft your own online presence. Here are the essential design portfolio tips to learn how to make a portfolio from the selection of UX industry examples above: Make it instantly clear who you are and what you do. Be easy to contact. Present your portfolio with high quality imagery. Describe your work using succinct copy. Present your process, and not just your final product. Use your website to establish your brand. Add an updated copy of your CV. Mention the basic details of each project. Only include your best work. Make sure your site looks good on mobile. How to showcase your skills in a UX portfolio To effectively showcase your skills in a UX portfolio, focus on these key strategies: Highlight case studies : Include detailed case studies that demonstrate your problem-solving process, from research and ideation to design and testing. This shows your ability to handle projects from start to finish. Show your process : Document your design process with sketches, wireframes and prototypes. This helps potential employers understand your approach and thought process. Focus on results : Emphasize the impact of your work by including metrics or feedback that highlight the success of your designs, such as improved user engagement or increased conversion rates. Diverse projects : Showcase a variety of projects to demonstrate your versatility and ability to adapt to different challenges and industries. User-centric design : Highlight how you incorporate user feedback and usability testing into your designs to ensure they meet user needs and expectations. How to make a UX portfolio website on Wix Ready to start a portfolio of your own? Take these steps to learn how to make a website . You can start with portfolio templates to speed up the process or hone your design skills and make one from scratch. Once you've laid a foundation, customize your UX portfolio keeping best practices in mind. Choose a portfolio website template Personalize your site with website design features Dive into the Wix Editor to drag and drop your elements into place Upload your media Add an About page Add a Contact Form Publish and promote your site "You can use the template as a starting point in different levels of design - from using it as a layout base or as a wireframe; taking design language and colors as inspiration; using the site structure and content offering; or taking it as it is and just replacing your content. You can get very creative and different results from using a template and it can save a lot of time and effort." Dafna Rabin, Template Design Team Lead at Wix UX portfolio FAQ What does a UX portfolio consist of? A UX portfolio should showcase your best work through carefully selected projects with comprehensive case studies. It should include the following elements: An About Me page that introduces you and your work. Case studies that detail your design process, problem-solving abilities, and outcomes. Visual examples of your work, such as screenshots or videos. Design artifacts such as personas, user journey maps and information architecture diagrams. Your skills and tools relevant to UX design. Contact information so potential employers can reach you. How do I start a UX portfolio for beginners? Here are some tips on how to start a UX portfolio for beginners: Start by collecting your best work. This could include personal projects, school projects, or freelance work. Write case studies for each project. Each case study should explain the problem you were trying to solve, your design process, and the results of your work. Gather visual examples of your work. This could include screenshots, videos, or wireframes. Create a website or portfolio to showcase your work. Discover the complete solution for building a portfolio that stands out online and create a portfolio website. Promote your portfolio online. Share it on social media and submit it to job boards. How do you make a killer UX portfolio? Here are some tips on how to make a killer UX portfolio: Be selective about the projects you include. Only include your best work that is relevant to the jobs you are applying for. Make sure your case studies are well-written and informative. They should explain the problem you were trying to solve, your design process, and the results of your work. Use visuals to illustrate your work. This will help potential employers understand your process and see your results. Keep your portfolio up-to-date. Add new projects as you complete them and remove any projects that are no longer relevant. Get feedback from others. Ask friends, family, and colleagues to review your portfolio and give you feedback. Do UX designers need a portfolio? Yes, UX designers can always benefit from having a portfolio showcasing their projects, process and skills. Portfolios showcase your design abilities, problem-solving skills and your user-centered mindset. They serve as a key tool for potential employers or clients to assess your suitability for UX roles, making them essential. What's the best format for a UX portfolio? The best format for a UX portfolio includes: 1. Homepage: Brief introduction and personal branding. 2. Case studies: Detailed project overviews showcasing your design process, including research, wireframes, prototypes and final outcomes. 3. About Me: Background, skills and approach to UX. 4. Contact information : Easy-to-find contact details or a form. 5. Resume (Optional): Downloadable PDF. This is a good add if your portfolio is to help you find a new job or new clients. This can also be edited depending on the type of roles you're applying for, in-house or freelance. What should I include if I don’t have real-world UX experience yet? If you lack real-world UX experience, include case studies from personal projects, redesigns or coursework. Highlight your design process—research, problem-solving, ideation and testing. You can use speculative projects or volunteer work to showcase your skills. How many projects should my portfolio have and should they all showcase the same type of UX work? Aim for 3–5 projects that demonstrate both breadth and depth of your skills. Showcase a variety of UX work—such as user research, interaction design and usability testing—to reflect your professional versatility. However, make sure what you show aligns with the type of roles you're targeting. Each project should highlight your unique contributions, problem-solving abilities, and design impact. Quality over quantity is key. Should I include passion projects or unconventional UX applications in my portfolio? Yes, passion projects or unconventional UX applications can showcase creativity, initiative, and problem-solving skills. They help highlight your unique perspective and adaptability, especially if aligned with your career goals. Ensure they demonstrate a solid UX process—research, ideation, prototyping, and testing—to prove their relevance and value to potential employers. Do I need to show how I can use AI as a UX designer in my portfolio? It's fast becoming a must to show how you use AI in your UX design, in your portfolio. For now it may help to set your portfolio apart from others but it will rapidly become standard and a basic must. Use it to demonstrates adaptability, efficiency and innovation. Highlight any AI-driven research you've conducted, user testing, prototyping or automation tools you use. Show real examples—whether AI-assisted wireframes, chatbots or enhanced user insights from your research. Emphasizing AI in UX signals that you adapt fast to new technologies and have strong problem-solving skills, making your portfolio more effective when seeking employers and clients.