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Can your eCommerce platform do this? Proof that Wix is good for eCommerce

how Wix is good for eCommerce

So you’re wondering if Wix eCommerce is more than just a pretty face. It’s a common misconception—after all, Wix started as a platform for any self-creator who wanted to build a beautiful website.

But safe to say that Wix has come a long way. Wix eCommerce is, in and of itself, a powerful solution for simplifying and scaling business. With comprehensive management tools, multichannel integrations, best-in-class security, and a high-resilience infrastructure, the platform is entrusted by some of today’s fastest growing companies when it comes to making an eCommerce website.

But why take our word for it? Let’s look beneath the hood and explore some of the features that make Wix eCommerce one of the most powerful solutions available when starting a business online.

What makes Wix eCommerce a powerful platform?

A good eCommerce platform should set you up for success by offering easy-to-use ecommerce tools, on top of a secure backend and crash-resistant infrastructure. In other words, efficiency, reliability, and opportunity should all be factored in.

Wix eCommerce incorporates the above into an all-inclusive ecosystem where you can sell to a global audience while keeping your operations air-tight. The platform gives you the power to sell more, scale quicker, and diversify your business strategy.

Here’s a closer look at some of Wix’s core eCommerce features.

Black text on a light blue background that says "Launch your online store" with a clickable link button that says "Get Started"


An eCommerce platform is only as strong as the infrastructure that supports it. It doesn’t matter how good your products are, or how successful your marketing is, if your online store can’t handle the extra traffic.

Wix eCommerce wants you to go viral. Wix’s high-resilience infrastructure includes multi-cloud hosting services (plus free web hosting), browser compatibility adjustments, and autoscale technology. Put simply, the infrastructure is built to avoid costly site crashes. In fact, Wix stores can process 45,000 transactions per minute. Wix also flaunts an industry-leading uptime of 99.99%—ensuring that your Wix store will run smoothly whether you have dozens of people browsing your site, or tens of thousands of shoppers placing orders at the same time.

Even if you’re having a holiday sale, or one of your social media ads goes viral, you can rest easy knowing that your site will remain undeterred.

The best part is that it’s all automated. You don’t need to worry about coding or on-going maintenance. Just leave it to Wix.


Nobody wants to click onto a webpage and have to wait (what feels like) 10 minutes for it to load. These days, most online shoppers will bounce if a page takes longer than six seconds to load—which is still generous if you ask us.

The infrastructure behind every Wix site enables the fastest loading pages. Thanks to our globally distributed CDN and data centers, you can expect fast-loading pages wherever you go and no matter what device you use.

There are dozens of other tasks that happen in the background, including automatic resizing of media and continuous code optimizations, to ensure that everything on your site loads seamlessly. Think: clear, fully loaded product images and smooth animations.

Wix sites are also optimized for core web vitals (CWV). CWV metrics help to prevent performance degradation. All the while, you can monitor your site’s performance via your Site Speed Dashboard and access other helpful resources to learn how to build the best user experience possible.

Catalog and inventory management

Your online store should be well-organized and easy-to-navigate so that your customer can find what they’re looking for. At the same time, you should be able to organize and manage your products without headache or hassle.

Wix eCommerce provides one place to manage your product data, listings, and inventory. Bulk upload your product data. Sync Wix with your dropshipping or print-on-demand platform. List products to your store and third-party channels like Amazon or Instagram.

By having one place to store your data, you can ensure data accuracy and consistency. At the same time, you can enjoy flexible tools for customizing your listings per channel. For example, you can adjust product descriptions and titles to target the right keywords. Furthermore, you can display product variations as separate listings or combine them into one listing, depending on user behaviors.

Meanwhile, you can keep track of which products are published where. Wix will automatically update inventory as orders are placed from any channel, preventing overselling.


An online store with weak payment options may as well be an image gallery. Today's online shoppers are much more likely to buy through a payment gateway they trust. For this reason, Wix eCommerce integrates with more than 50 secure payment gateways.

Wix Payments additionally accepts all major credit cards, digital wallets (like Apple Pay and PayPal), buy-now-pay-later solutions (like Affirm, Afterpay, and PayPal Later), and other popular payment methods. By providing diverse payment options, you make the buying flow accessible and accommodating to every shopper.

illustration of Wix payments

Wix Payments is, most importantly, secure and fully integrated. Manage orders, refunds, payments, payouts, and more all from your Wix dashboard. And if you’re a U.S.-based merchant with brick-and-mortar locations, you can use Wix’s POS system to accept in-person sales—then manage both in-store and online purchases from your dashboard.

Combine all this with Wix’s automated currency converters. Show prices in your customers’ local currencies, and quickly forge a path into the global market to grow your customer base and revenue stream.

Shipping and fulfillment

With Wix eCommerce, you can fulfill orders through a variety of shipping methods. Customize everything from your shipping carriers, delivery time frames, shipping rates, and delivery options (e.g., express shipping or local delivery) by item or channel. Inspire repeat business by giving your shoppers the luxury of choice.

As an added convenience, print your shipping labels, track order status, and send automated emails to your customers from Wix. If you’re in the business of dropshipping, connect Wix to Modalyst or another dropshipping supplier to have orders automatically forwarded to them for fulfillment.

By streamlining your fulfillment and shipping workflows, you can enjoy a smoother, hassle-free post-purchase process. You get more done, and your shoppers are left with a positive impression of your brand.


Today, nearly every corner of the internet is a potential market. Wix eCommerce offers more than just a storefront to display your products; it provides numerous digital arms that put your products in front of shoppers wherever they are. That includes social media platforms like Facebook, search engines like Google, and your shoppers’ inboxes.

Wix eCommerce provides a full suite of business management tools that helps you to expand your marketing and advertising programs. You can harness SEO tools to customize meta tags, URL slugs, and more for greater organic visibility. Create brand awareness on social media with customizable social posts, or launch your own video promos with the help of a built-in video maker.

illustration of Wix advertising tools

Facebook Ads by Wix gives you marquee space to advertise your products on two of the world’s busiest social channels: Facebook and Instagram. Create new ad campaigns to reach new audiences or to re-engage existing shoppers. Through Wix’s machine-learning algorithm, you can optimize ads and reach relevant shoppers, even in your sleep.

From your Wix eCommerce dashboard, you can also create branded content on Instagram, Pinterest, and Twitter. Maximize the results with lead-generation tools, like emails and coupons. Choose from professionally designed templates to send triggered emails, eCommerce holiday promotions, and announcements to keep your brand top of mind.

Multichannel selling

With online marketplaces like Amazon and eBay attracting billions of shoppers every day, multichannel selling is one of the most lucrative strategies for reaching new audiences and increasing sales. It’s also an organic part of the Wix eCommerce playbook.

Wix gives you direct access to the world’s busiest online marketplaces. Post your products on eBay, Amazon, Wish, and more. Seamlessly upload products from your master catalog, track orders from your dashboard, and customize your listings on each sales channel to reach shoppers in the format they’re most familiar with.

Wix sellers see a 26% average increase in sales revenue after adding Amazon as a sales channel.

Wix eCommerce offers additional incentives that make multichannel selling a no-brainer, including discounts and priority listings. If you sign up for eBay with your Wix store, you can get connected in just three steps and list more products than non-Wix sellers. On Wish, you’ll receive benefits such as VIP onboarding and discounted fees for three months.

With multichannel selling, Wix eCommerce essentially turns the world’s busiest online marketplaces into second storefronts, so you can reach new audiences with minimal legwork.


Website security is a fundamental concern for anybody who does business online. Wix eCommerce implements world-class security experts to monitor the platform, alongside cyber-security detection and rapid response technologies. The result? Safe transactions for both you and your sellers.

For more context: as a Wix eCommerce user, you’re protected 24/7 by automated threat-detection and updates. Wix abides by the highest international standards, achieving PCI Level 1 compliance and instituting SOC 24/7/365 protection that ensures non-stop monitoring and rapid response to potential disruptions.

Wix further institutes Business Continuity Planning programs, which involves recovery plans and regularly scheduled simulations to stay ahead of potential threats. A specialized Incident Response team is trained to address and remediate potential threats as soon as they occur. Anti-DDoS solutions, vulnerability scans, and data protection via automated backups additionally ensure that the platform remains secure no matter what else is happening on the internet.

Design and storefront

While, as stated earlier, Wix eCommerce is more than just a pretty face—it’d be a crime not to mention Wix’s aesthetic strengths. Your website, after all, needs to look professional and be memorable for shoppers to stick around.

Wix’s storefronts are designed with both form and functionality in mind. Each template is designed to showcase your products in a way that’s visually appealing and compulsively browsable.

Wix eCommerce offers hundreds of professionally designed templates with specific store templates for electronics, home goods, fashion, beauty care, and more. The Wix Editor lets you customize your product galleries to showcase your products in their best light. Customize grid layouts, institute banners, and create SEO-friendly product pages to attract shoppers and streamline the buying flow.

Who is Wix eCommerce best for?

Wix eCommerce is home to both SMBs and multimillion-dollar brands looking to break into new channels, international markets, or simply a new stage of growth.

It’s a flexible platform for online companies, brick-and-mortar businesses, and agencies with global clientele. Wix sellers offer everything from electronics and fashion apparel, to sports equipment, CBD, jewelry, and home furnishings.

Is Wix good for eCommerce FAQ

Is Wix eCommerce good for large businesses?

Wix eCommerce’s clientele includes established brick-and-mortar companies, global agencies, and online businesses earning—usually earning up to a few million in online sales per year. Its solutions for catalog management, inventory management, marketing, and more are accommodating for large brands looking to work more efficiently while scaling their reach.

Is eCommerce reliable?

How is Wix eCommerce different from Wix's website creator?

What can I sell on Wix eCommerce?

Scott Hirsch Marketing Writer

Scott Hirsch

Marketing Writer, Wix eCommerce

Scott is a marketing writer for Wix eCommerce, where he helps to connect merchants with the latest tips, tools, and resources.

Wix eCommerce Expand your eCommerce reach
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