- Ana Cvetković
- Mar 27
- 11 min read
Want a portfolio that builds itself? Try Wix’s AI Website Builder →
A photography portfolio website is a critical junction where the two roles of artist and entrepreneur converge. It's a platform that allows you to showcase your artistry while also acting as a powerful marketing tool to attract and secure new clients.
Just like how, as a photographer, you have to strike the right balance between aperture and shutter speed to let the perfect amount of light into a photo, you also have to balance being an artist and an entrepreneur to make a living from your passion.
Observing how other photographers have crafted their online presence can provide a wealth of inspiration and help you learn how to make a portfolio of your own. Check out these 15 impressive photography portfolio examples built with Wix that stand out for their ability to blend aesthetic appeal with business acumen, each offering unique ideas to fuel your web design journey.
Creating a portfolio has never been this easy. With Wix’s AI Website Builder, you can have a fully personalized website up and running in minutes. Just share a few details about your vision, and let Wix’s AI take care of the design, customization and launch. It’s quick, smart and tailored to showcase your work beautifully. Don’t wait–let AI do the heavy lifting while you focus on creating and sharing your best work.
15 photography portfolio examples
01. Vanessa Mckeown
Vanessa Mckeown uses her photography and art portfolio to show off her colorful work—and to sell it. Her website is home to an eCommerce shop that sells several iconic prints. If the vibrant color scheme doesn’t grab your attention, the hover-activated zoom animations that she applied to the photos will. Another eye-catching animation feature that strengthens Vanessa’s brand: the campy spinning star with moving dollar signs at the bottom of the shop’s page.
Vanessa only displays a handful of prints on her shop’s homepage, helping customers avoid decision paralysis. Once customers click on a photograph, however, their options expand to include different sizes and image stylings. For example, the Furby print not only comes in two sizes but also seven different contexts, including Self-Care Furby, Smoking Furby and Zen Furby.
Start selling your best shots as prints or on merch with Wix’s print-to-sell feature today.
02. Lorenzo Fanfani
Lorenzo Fanfani's photography portfolio is a prime example of how minimalism can effectively draw attention to an artist's work. The website features a straightforward layout, beginning with a simple header that only includes essential elements, ensuring the immediate focus is on Lorenzo’s photographs.
The only other elements on the homepage are a pair of photos that fill up the screen and a “Load More” button beneath them. Clicking this button unfurls Lorenzo’s full portfolio. Each pair of photos fills up the screen with no spacing or margins in sight. This creates an immersive experience that forces you to give each photo its due.
An interactive feature enhances the viewing experience further. When you click on a photo, a fullscreen slideshow takes over the screen so that you can take a closer look. The slideshow is intuitively navigable, with simple controls for progressing through images or returning to the main portfolio.
Make a snappy photography website with Wix today.
If you have a diverse portfolio, take inspiration from Fei Luo when organizing your site. Beneath the fullscreen carousel that appears above the fold, Fei splits her portfolio into four categories: landscape, fashion, dancers and shadow work.
But Fei’s talents extend past photography. When hovering over “Portfolio” in the top navigation, visitors can find pages showcasing Fei’s work in film, advertising and more. By organizing her portfolio by industry, she can show off both the breadth and depth of her expertise in different subject matters like fashion. Learn more: How to make a fashion portfolio
04. Calvin Pausania
Calvin Pausania skillfully uses a dark-mode theme (in which he pairs a dark background with contrasting fonts) to make his photography portfolio stand out. While dark mode typically refers to a UX technique for giving eyes a respite from bright screens, Calvin uses it to focus the viewer’s attention on the images in the foreground and emphasize his sharp, futuristic style.
Although the passing-clouds animation could be distracting in another context, the dark overlay makes it melt into the background, allowing Calvin’s captivating images to do all of the talking.
05. Skyler Knutzen
Skyler Knutzen’s bright portfolio is the antithesis of Calvin’s dark mode display. Skyler keeps his website’s header simple, with just his name and three navigation options.
Below that, he displays his photographs in a masonry grid with ample white space. This negative space serves as a frame for each photo, presenting each as a separate entity from the same maker. Minimalism is a smart approach to take as you learn how to make a website for your photography work.
Aling Wen is a talented family, maternity and baby photographer, but you don’t have to take our word for it. Her “Reviews” page displays testimonials from happy clients and pairs each review with a photo from the client’s shoot.
The reviews speak volumes and are a clever marketing strategy, with clients highlighting Aling’s professional approach, excellent communication, ability to put kids at ease and other talents. Even if you were to just glaze over the words, the photos of the smiling clients would speak for themselves.
07. The Wild Bride
There’s nothing traditional about the Wild Bride or their clients. This wedding photography studio focuses on non-traditional weddings and elopements and is refreshingly transparent with pricing, which they display on their homepage. Each of the four packages includes a price and detailed description of exactly what’s included.
For brides and grooms who want more details, The Wild Bride provides a detailed FAQ page. This page reflects the studio's experience, showcasing their familiarity with a wide range of client inquiries and concerns. By providing answers to these common questions, The Wild Bride can reduce the time that its team spends on correspondence so they can focus on capturing their clients’ big days.
Allow your clients to pay in installments with Wix’s buy now, pay later feature.
08. Hilary O’Leary
A picture may be worth a thousand words, but Hilary O’Leary’s bio demonstrates that words have a place, even in photography portfolios. The “About me” section consists of a beautifully written biography that shows off the photographer’s voice. Not only do the words express Hilary’s feelings about photography, but her tone conveys the passion she has for her art and wildlife subjects.
Learn more: Writing portfolio examples
“When I hold my camera to my face and look through the glass to see my subject gazing back at me, the world around me goes silent,” she writes. “From the moment I start my set of images, to the moment I've finished editing them, I feel free.” This insight into Hilary’s psyche creates a greater sense of intimacy than you would get from just looking at her photos.
Emily Gustafson understands that photography is a client-facing business. She uses her portfolio both as a place to show off what she can do and as a place to inform clients and prospects about what to expect from working with her. Emily’s portfolio is a masterclass in how to make a business website.
Beyond displaying her work on her website, Emily describes what she photographs (portraits, couples, weddings and families), outlines her pricing and even includes an FAQ page. All of this information helps turn potential clients into paying customers and sets expectations to create a smoother photoshoot, which ultimately creates better results.
Because its homepage is long and filled with incredible landscape images, Jesaja Class’ digital portfolio feels like an Instagram feed you don’t want to stop scrolling through. He uses his dramatic vista photos as backgrounds for each section, using overlays for visibility when necessary.
Each fold is different from the last, making users feel as adventurous as Jesaja, trekking through with the knowledge that another wonder is just around the corner. For those too busy to explore, Jesaja uses a hamburger menu to offer a more straightforward navigation experience.
Check out Wix’s photography website templates to build a professional-grade portfolio today.
11. Max Montgomery
While some photography portfolios immerse you so much in images that you forget whose work you’re looking at, Max Montgomery’s header makes his name unforgettable. The photographer stretches his name—in all caps nonetheless—across the top of his website. The modern, sans serif font is the perfect stand-in for a logo and strengthens Max’s brand.
On his homepage, Max features an array of work with celebrities, immediately capturing the visitor's attention with these high-profile collaborations and highlighting his expertise. In addition to his celebrity work, Max has dedicated a section of his website to "Photo Diaries." This area is a more intimate space where he shares his personal favorites. It's like a window into his creative mind, offering visitors a glimpse of the world through his lens beyond his professional assignments. This separation between his commissioned work and personal explorations allows visitors to appreciate the breadth and depth of his skills and interests.
An impressive roster of current and former clients is any photographer’s dream. As you work with your first several clients, you can easily fit their logos on your portfolio. But as you accumulate years of experience in the industry, the client list may become too extensive to display all their logos, yet you still want to showcase your achievements.
Lisa Michele Burns demonstrates a simple solution to this dilemma. After a nearly 20-year-long career as a travel photographer, she’s worked with a number of impressive clients, including Lonely Planet, W Hotels, Nikon and 23 others. Rather than displaying their logos, Lisa simply lists their names on her “Clients” page.
13. Reiko Wakai
Reiko Wakai uses Wix's VideoBoxes tool to add an extra dimension to her photography, effectively transforming static images into dynamic cinemagraphs. By skillfully stitching together a series of photos from the same shoot, he creates these cinemagraphs where certain elements in the photographs exhibit subtle, repeated motion, playing continuously in a loop.
This technique enhances the visual storytelling of his work. As you view these cinemagraphs, your experience transcends the traditional perception of a still photograph. Instead of a single, frozen moment, you encounter a living scene where lights flicker, water splashes and subjects peek out from behind curtains, adding a sense of realism.
14. WeShootFood
Although WeShootFood’s photography portfolio contains multiple pages, you can find most of what you need without leaving the homepage. The homepage is both informative and illustrative of the agency’s capabilities.
The first few sections describe the agency’s expertise in food photography and show it off with work samples. Further down the page, a carousel of household-name clients circulates across the page. The animation absorbs you and makes you want to keep watching.
Once you’re captivated by WeShootFood’s impressive portfolio, their glowing testimonials seal the deal, nudging you to reach out via the embedded contact form at the bottom of the page. WeShootFood’s portfolio contains everything this type of website needs to have.
15. Andrew Scrivani
Social media channels and YouTube are great places to share your work, but they’re filled with content from other creators who compete for your audience’s attention. By embedding his Instagram feed and YouTube videos on his website, Andrew Scrivani keeps his audience right where he wants them.
Andrew’s Instagram feed fills up his portfolio homepage. Since he already spends time and effort curating images for his social media accounts, it’s smart to repurpose them on his professional portfolio.
Sign up for Wix today.
The do's and don'ts of creating a photography portfolio
Creating a photography portfolio requires a focus on visual impact and storytelling. Here are some do's and don'ts to guide you:
Do's of creating a photography portfolio:
According to Hani Safe, product lead (Showcase) at Wix:
"An outstanding portfolio is all about storytelling. It’s not just a showcase of work but a narrative that weaves together a professional’s skills, creativity, and personality."
Curate your best work: Select only your strongest and most representative photos. Quality over quantity is key.
Showcase a range of skills: Include a variety of styles and subjects to demonstrate your versatility.
Tell a story: Arrange your photos in a way that tells a cohesive story or highlights a particular theme.
Use high-resolution images: Ensure all images are high quality to showcase your work at its best.
Include a personal statement: Add a brief introduction or artist statement to provide context about your work and vision.
Organize by category: If you have diverse work, consider organizing your portfolio into categories like portraits, landscapes or events.
Don'ts of creating a photography portfolio:
Overload with images: Avoid including too many photos. Aim for a concise selection that highlights your best work.
Neglect consistency: Ensure a consistent editing style and presentation to maintain a professional look.
Ignore feedback: Seek feedback from peers or mentors to refine your selection and presentation.
Forget to update: Regularly update your portfolio with new work to keep it fresh and relevant.
Use distracting layouts: Avoid overly complex or flashy designs that detract from the photos themselves.
Include irrelevant photos: Avoid adding photos that don't align with the theme or purpose of your portfolio, as they can dilute the impact of your work.
Photography portfolio examples FAQ
How many photos do I need for a photography portfolio?
There is no strict rule but a good range is typically between 15 to 30 images. Focus on quality over quantity. Ensure each photograph adds value to your portfolio and collectively showcases your range and skills.
Comments