top of page

What you need to know about GA4

February 28, 2023

The time has come: Google’s Universal Analytics is sunsetting on July 1 2023, and we’re ready to help you get started with GA4. Join digital analytics maven Krista Seiden on a walkthrough of the key information you need to facilitate a smooth transition and ensure you’re set up for success.

In this webinar we will cover:

  • How GA4 differs from Universal Analytics

  • Top tips for using GA4

  • How to get started

Meet your hosts:


Krista Seiden

Founder, KS Digital

An experienced leader in digital analytics, Krista spent 7 years in product management for Google Marketing Platform. She served as VP Product Marketing & Growth at Quantcast before founding KS Digital in 2019, to help businesses make the most of their digital marketing investments.

Twitter | LinkedIn

Mordy Oberstein Head of SEO Branding, Wix

In addition to leading SEO Branding at Wix, Mordy also serves as a communications advisor for Semrush. Dedicated to SEO education, Mordy is an organizer of SEOchat and a popular industry author and speaker. Tune in to hear him on Wix’s SEO podcast SERP’s Up, as well as Edge of the Web.

Twitter | LinkedIn

Crystal Carter Head of SEO Communications, Wix

Crystal is an SEO & Digital Marketing professional with over 15 years of experience. Her global business clients have included Disney, McDonalds and Tomy. An avid SEO Communicator, her work has been featured at Google Search Central, brightonSEO, Moz, DeepCrawl (Lumar), Semrush and more.

Twitter | LinkedIn


bottom of page