June 25, 2024
Get up to speed with the latest strategies for GA4. How has this new era of analytics transformed how we think about website data—and most importantly, what new insights does it reveal about your customers?
In this webinar, we'll cover:
New GA4 features and must-know functionality
Common problems—and solutions
How to find growth opportunities
You can also explore Crystal's deck for more resources on what was discussed during the webinar.
Meet your hosts:
Navah Hopkins
Consultant & Paid Media Strategist
Navah is a sought-after paid media strategist with more than a decade of experience advising brands and agencies. Passionate about helping businesses unlock the full value of digital advertising, she is a popular industry speaker and also serves as an evangelist for Optmyzer.
Dana DiTomaso Founder, KP Playbook President & Partner, Kick Point
Dana is founder and lead instructor at KP Playbook, and president and partner at Kick Point. She shows marketers how to set smart goals and track results so that they understand what strategies bring real value. Dana also teaches analytics at the University of Alberta.
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Crystal Carter Head of SEO Communications, Wix
Crystal is an SEO and digital marketing professional with over 15 years’ experience. Her global business clients have included Disney, McDonalds and Tomy. An avid SEO communicator, her work has been featured at Google Search Central, brightonSEO, Moz, Lumar (DeepCrawl), Semrush and more.
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Mordy Oberstein Head of SEO Brand, Wix
In addition to leading SEO branding at Wix, Mordy serves as a communications advisor for Semrush. A passionate SEO educator, Mordy authored the Wix SEO Guide and is a popular industry speaker. Catch him chatting all things SEO on SERP’s Up, as well as Edge of the Web.
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