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How to optimize your page content for SEO

Carly Ellis | 2 min

This post was last updated on May 03, 2023.

Video Transcript

How to Optimize Your Page Content for SEO

Your content plays a huge role when it comes to ranking on search engines. Solid content will drive traffic and keep your visitors engaged—even better, it can convert your casual visitors into loyal customers.

I’m Carly and today’s video will cover how to optimize your page content.

Just like people, search engines “read” what’s on your site to get a better understanding of what it’s about.

Their algorithms are very sophisticated. By crawling your site pages, they analyze the relevance and quality of your content, then match it to relevant search queries.

So how do you make the most of your site content? While there's no one size fits all approach, here are some best practices to get you started.

5 Content Optimization Best Practices

First, write for people—not search engines. Think about your audience. What are they looking for? What do they want to know? Then, structure your pages and content in a way that answers their questions. Just make sure your content is original, high-quality and provides value to your visitors.

Second, use your keywords strategically, but naturally. In the past, there was a lot of emphasis on using keywords wherever you could. But nowadays, you should only use your keywords when it makes sense—like in your title tags and page headings.

Third, headings and subheadings should be clear and concise. Give readers enough info about each section on your page, so they can quickly scan to see if your content is relevant.

Next, use heading tags. These tags give structure to your pages by dividing content into sections. Plus, they’re vital for accessibility and SEO. To learn more about structuring your heading tags, check out our guide here.

And lastly, keep creating content that’s fresh and original. There are plenty of ways to do this, like blogging. Blogs are highly effective for growing your organic traffic. They attract new visitors and can drive conversions.

Graphic of top tips for content optimization

Simply put, there are no shortcuts. Invest time in creating high-quality content. That way you’re more likely to answer a variety of search intents, signalling that your site is relevant and valuable. Again, I’m Carly. Thanks for tuning in and...We’ll see you next time.


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