AI Tools for SEO: From LLM Workflows to MCP

Generative AI is opening up powerful new workflows for SEOs—and knowing how to use large language models (LLMs) effectively can give you a major edge. 

In this webinar, Gus Pelogia (Indeed) shows you how to apply LLMs to automate SEO analysis through code, even if you're not a developer. He’ll walk through practical use cases like measuring traffic and revenue overlap across URLs and finding seasonal performance patterns per page. 

Constance Chen (Moving Traffic Media) will introduce you to MCP (Model Context Protocol), a new standard Google is adopting to help LLMs interact more effectively with web content. You’ll leave with a clear understanding of what it is, why it matters, and how it could impact the way your content is understood by AI systems.

And, Wix’s Crystal Carter will give you a preview of Wix’s MCP server and ways you can use it to expedite SEO and site management.