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Use this Google Sheet to:
Spot user queries that you could answer with new content
Track queries about your brand
See how your keywords are doing in specific positions
Quantify the rate of branded vs. non-branded traffic to your site
Assess your click-through rates (CTR)
Olga Zarr
SEO Consultant and CEO, SEOSLY
Olga Zarr is the founder and CEO of SEOSLY, where she shares her knowledge in the form of in-depth articles, tutorials, and videos. As an SEO consultant with 10+ years of experience working at agencies and in-house, she specializes in technical SEO and in-depth SEO audits.
More about this topic:
Once you’ve carried out your keyword research you can use these topics in your SEO content strategy to refresh your content or to update your on-site SEO.
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