What is market share? Market share is the percentage of total sales in an industry that is generated by a particular company. It...

What is wholesale? Wholesale refers to types of businesses that purchase products in bulk from manufacturers and resell them to retailers...

M&A is the combining of two companies through some form of financial transaction.

What is A/B testing? A/B testing compares two versions of the same digital asset, such as a landing page, online advertisement, against...

What is a DBA? DBA stands for "doing business as", and refers to an alternate name under which a company operates that differs from their...

What is churn rate? Churn rate, or the rate of attrition, is the frequency with which people leave a group they are associated with. This...

What is outsourcing? Outsourcing is the business practice of hiring someone outside the company to perform services that were...

What is an Intranet? An intranet is a private internet network used by businesses that allows for the internal communication and sharing...

What is retail? Retail is a very broad term, which generally refers to the large sales industry that includes hundreds of thousands of...

What is a press release? A press release is an official statement delivered to members of the news media that announces something that is...

What is marketing? Marketing is the action of promoting a product or service. Marketing is a broad term that encompasses all activities...

What is ROI? Return on Investment (ROI) is a performance measure used to evaluate the efficiency of an investment or compare the...

What is a trademark? A trademark is a recognizable design, symbol, word or expression that distinguishes products of a particular source...

What is a loyalty program? A loyalty program is a strategy that companies use to encourage continued customer loyalty and long-term...

What is a parent company? A parent company is a single company that has a controlling interest in one or more different companies, known...

What is GMV? GMV stands for gross merchandise value (also known as gross merchandise volume). It is a metric used by online retailers to...

What is customer analytics? Customer analytics refers to the process and technology that enable companies to accumulate and study...

What is co-branding? Co-branding is a type of marketing strategy that uses two or more different brand names on a product or service. In...

What is customer engagement? Customer engagement is a term that describes the ongoing interactions between a company and its customers,...

What is bounce rate? Bounce rate is a marketing term or metric that is used to analyze web traffic. It measures the percentage of...