Rebecca TomasisDec 17, 20203 minMarketingWhat is marketing? Marketing is the action of promoting a product or service. Marketing is a broad term that encompasses all activities...
Rebecca Nan StrehlowNov 26, 20203 minReturn on Investment (ROI)What is ROI? Return on Investment (ROI) is a performance measure used to evaluate the efficiency of an investment or compare the...
Cecilia Lazzaro BlasbalgNov 19, 20202 minTrademarkWhat is a trademark? A trademark is a recognizable design, symbol, word or expression that distinguishes products of a particular source...
Jenna RomanoOct 28, 20203 minLoyalty ProgramWhat is a loyalty program? A loyalty program is a strategy that companies use to encourage continued customer loyalty and long-term...