What is ROI? Return on Investment (ROI) is a performance measure used to evaluate the efficiency of an investment or compare the...

What is a trademark? A trademark is a recognizable design, symbol, word or expression that distinguishes products of a particular source...

What is a loyalty program? A loyalty program is a strategy that companies use to encourage continued customer loyalty and long-term...

What is a parent company? A parent company is a single company that has a controlling interest in one or more different companies, known...

What is GMV? GMV stands for gross merchandise value (also known as gross merchandise volume). It is a metric used by online retailers to...

What is customer analytics? Customer analytics refers to the process and technology that enable companies to accumulate and study...

What is co-branding? Co-branding is a type of marketing strategy that uses two or more different brand names on a product or service. In...

What is customer engagement? Customer engagement is a term that describes the ongoing interactions between a company and its customers,...

What is bounce rate? Bounce rate is a marketing term or metric that is used to analyze web traffic. It measures the percentage of...

What is a C Corporation? A C corporation (often referred to as C-corp) is a legal structure for businesses. It outlines specific tax and...

What is Procurement? Procurement is the process of acquiring goods or services, usually for business reasons. The goods or services are...

What is a KPI? A KPI, which stands for Key Performance Indicator, is a way for businesses, organizations or individuals to measure...

What is SWOT Analysis? SWOT analysis is a technique that organizations or people use to evaluate their businesses before making strategic...

What is cost benefit analysis? A cost benefit analysis is a process that businesses use to help in their decision-making before...

What is a value proposition? A value proposition is a central part of a company’s marketing strategy. It is a statement of intent that...

What is Debt to Equity Ratio? Debt to equity ratio is a term used in corporate finance and describes an important way for companies to...

What is a purchase order? A purchase order (PO) is an official document listing products or services that a buyer intends to purchase in...

What is a wireframe? A wireframe, sometimes also known as a page schematic or screen blueprint, is an early-stage visual mockup of a...

What is user experience design? User experience design (UXD, UED, or XD) is a form of human-computer interaction (HCI). It refers to the...

What is word-of-mouth marketing? Word-of-mouth (WOM) marketing is when a consumer talks about a product or service and recommends it to...