Updated: Apr 17
A webpage, or web page, is a document composed using a markup language like HTML so that web browsers can read it. Webpages have distinct features, text, and URLs so people can access them directly.
You can create web pages using website builders like Wix or independently building them with HTML. Either way, billions of people display their information online via webpages, from businesses to blogs.
The first web page was created by Tim Berners-Lee in 1991. It was a simple page that contained information about the World Wide Web. Over the years, webpages have become more complex and sophisticated. Today, there are billions of webpages on the World Wide Web.
A website collects several interlinked web pages under a single domain for a specific brand, company, or organization. An owner may use their website to showcase their business, sell products, or interact with customers. An example of this would be a hair salon website or similar. There are currently close to two billion live websites, each including even more web pages of their own.
Common webpage types include:
Homepages: Website owners typically use their homepage as the site’s main hub, providing essential information and linking to other pages via a navigation menu.
Product pages: eCommerce websites use product pages to display the merchandise or services their business sells.
“About Us” pages: “About Us” pages describe what your company or organization does and why.
FAQ pages: Website owners use these pages to answer frequently asked questions, supporting potential customers and other site visitors.
Landing pages: Owners create these pages for a specific purpose, like launching a new marketing campaign or targeting a localized audience.
The different components of a web page include the following:
Title: The title is the text that appears in the browser's title bar. This will also appear in search engine results.
Headline: The headline is the text that appears at the top of the page. This is a great place to establish your brand name and messaging.
Body: The body is the main content of the page.
Images: Images can be added to a web page to both complement and supplement the content.
Videos: Videos can be used to add multimedia dimensions to a web page.
Links: Links can be used to navigate to other web pages and to establish the hierarchy of web pages within a website.
Web pages and websites have different features. Some of these are,
A web page is a single page, while a website comprises several pages.
Visitors can reach a website through its domain URL. However, to reach a web page visitors need not only the domain URL, but also an extension or slug.
While a website may have overarching goals (brand awareness, for example), a web page will have a specific purpose, like displaying your company information, selling a product or sharing a blog post.
You can quickly create a web page, but building a website from scratch is often more time intensive. Start your website by compiling a website launch checklist: You’ll find you can easily create the web pages that make up your site one-by-one.
The distinction between a web page and website matters when optimizing your site for search engines. Search engines crawl, index and then display web pages in search results. A website’s overall health and authority impacts an individual page’s search ranking just as much as the individual page’s content and optimization.
Each web page of your site needs its own keyword and on-page optimization to live its best search life. You'll also want to control which of your individual web pages Google and other search engines can index and show to users.
Now that you understand what a web page is, learn how to create one.
Tip: To create quick and hassle-free web pages without any knowledge of web design, we recommend starting with learning how to make a website.
Before building your webpage from scratch, consider the following:
What is your site for? How does this page fit within that aim? Different web pages may have different goals but ultimately they all belong to the same website. Make sure your display clear and consistent branding across your webpages to build trust and authority for your business.
What is this web page’s purpose? Product pages look and feel very different from blog pages because they address a completely different visitor intent. Remember to match the design, layout and presentation to the content on each webpage.
Should this page be static or dynamic? Static webpages display the same content to all visitors. Dynamic content, however, can display different content to different users. For example, an “About Us” page should be a static web page, since all users can use the same information. However, product pages should be dynamic, as each potential customer will want to filter and display the web page content differently.
You can start with creating a single web page and then creating your professional website up from there. Once you’ve finished creating your web pages, make sure you link to them via a navigation menu so your audience can easily access them.