- Rebecca Tomasis
- 2 days ago
- 7 min read
A healthcare website is an online platform where patients can access medical information, services and support from healthcare providers. It helps bridge the gap between patients and providers by offering tools like educational resources, appointment booking and secure communication.
As telemedicine and online health resources continue to grow, a well-designed healthcare website is no longer optional for health-related businesses—it’s essential for delivering care, building trust and staying accessible.
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What is a healthcare website?
A healthcare website acts as an online hub for a healthcare provider, facility or resource. It's a place where you can access a wide range of health-related information and services. The primary purposes of these healthcare websites include educating the public, facilitating patient care and streamlining administrative functions.
Examples of leading healthcare websites like the Mayo Clinic or United Healthcare illustrate the diversity and depth of content that can be offered. These sites provide comprehensive medical information, patient portals for secure communication with healthcare providers, appointment scheduling systems and resources for both patients and professionals. Some of these include:
Educational resources: They offer articles, videos, and interactive tools to help you understand health conditions and treatments.
Patient services: Features like appointment booking, prescription refills and access to personal health records are common.
Professional resources: Healthcare websites may also provide resources for medical professionals, including research publications and professional development materials.
What are the key parts of a healthcare website?
Creating a healthcare website that meets the needs of patients and complies with industry standards involves several critical components. These mean the website is not only informative but also user-friendly, secure and accessible to all users, including those with disabilities.
User-friendly design and navigation
The layout of your healthcare website should be intuitive, making it easy for users to find the information they need without confusion or frustration. Clear menus, logical page structures and a search function are vital for good navigation.
Accessibility and compliance (ADA)
It's crucial that your website is accessible to everyone, including individuals with disabilities. This means following the Americans with Disabilities Act (ADA) guidelines to provide features like screen reader compatibility and alternative text for images.
Learn more about Wix accessibility and how to make a Wix healthcare website more accessible.
Home page content and design
The home page is often the first impression users have of your website. It should clearly communicate who you are, what services you offer, and how users can contact you. Important information should be front and center, such as links to services, about us, and patient resources.
Service and treatment descriptions
Detailed descriptions of the services and treatments you offer are vital. They help patients understand what is available to them and what to expect from each service or treatment option.
Contact information and healthcare.gov phone number
Make sure your contact information is easy to find. Include a phone number, email address, physical address and any other relevant contact details like the healthcare.gov customer service number for federal marketplace inquiries.
Patient resources and education
Providing educational materials can help patients learn more about their health conditions and treatments. This might include FAQs, blog posts, health tips or links to external resources.
For example, will you be starting a health blog to promote your site and services? In which case you’ll need to consider using a blog maker to get started.
Learn more: Website vs blog
Healthcare web design best practices
The design of your healthcare website should be visually appealing and highly functional. Here are some common design elements that contribute to an effective healthcare website:
Clean and colors
The color scheme should be soothing and conducive to a stress-free experience. Soft blues, greens and neutral tones are often used for these types of websites to create a sense of calm and trust.
Bold and clear typography
Readability is key. Use fonts that are easy to read on screens of all sizes. Headings should stand out and body text should be clear and legible to ensure that all users can easily digest the information provided.
Visual content
Visuals can convey complex information more effectively than text alone. Incorporating videos that explain procedures or conditions, as well as high-quality images that reflect your services, can increase user engagement.
Why do you need a healthcare website?
Today, a website is critical for any business, including those in the healthcare industry. The benefits of a website are many. A healthcare website is a necessary tool for meeting the evolving needs of patients and staying competitive. Here are some of the main reasons a healthcare website is a good investment:
Increasing patient engagement
With features like personalized patient portals, your website can encourage patients to take an active role in their health. They can easily access their health records, track progress, and communicate with healthcare providers, fostering a stronger patient-provider relationship.
Learn more: Healthcare marketing
Providing accessible medical information
Your website can serve as a reliable source of medical information, helping patients make informed decisions about their health. By offering clear and accurate content, you're empowering patients with knowledge and contributing to better health outcomes.
Streamlining healthcare services
A well-designed healthcare website can streamline various processes such as appointment scheduling, prescription refills and accessing test results. This efficiency not only improves the patient's experience but also reduces administrative burdens on staff.
Are you a massage therapist ready to create a massage therapy website? Start building with confidence today.
How to make a healthcare website
Building a healthcare website requires careful planning to ensure that the final version meets the needs of your patients and complies with industry standards. Here's how you can get start:
Plan your website design
Before diving into the design of your website, it's important to outline your goals, target audience, and the key features your website will need. This includes deciding on the structure of your site, the type of content you'll provide and how you'll maintain patient privacy and data security.
Selecting the right website builder
There are many platforms available for building a website, including Wix. Choose one that fits your technical expertise, budget and scalability needs. Additionally, consider tools for appointment scheduling, patient portals or live chat features.
You’ll also want to make sure that your website builder has robust site infrastructure to securely and reliably host your site. With Wix, web hosting is included and with a paid plan, you can choose a free domain name as well.
What often gets forgotten when talking about choosing a website builder is the capabilities of the infrastructure that’s promised to you - the reliability of the hosting, the level of security that’s in order to protect your visitor’s data, and of course your site's speed. Even if infrastructure is not the first thought that comes to mind when it comes to making a website, if it’s not robust enough, it can cause large headaches for website owners when trying to scale a website later on.
Esin D. Habif, Product Marketing Lead Outbound at Wix.com
Consider learning how to design a website with AI by using an AI website builder.
Get started with templates
Website templates are a great way to design a good looking and functional website. Choose from a variety of professional designed, healthcare related templates for your site:
Compliance with regulations
Healthcare websites must follow rules that protect people’s personal and health information, including HIPAA in the United States. If your website collects details like medical forms, appointment requests or patient messages, HIPAA (the Health Insurance Portability and Accountability Act) helps ensure that information is kept private and secure.
This means using secure connections, protecting sensitive data and choosing a website builder that supports HIPAA-compliant features such as secure forms and controlled data access. Following these guidelines helps build trust with patients and keeps your healthcare website compliant and professional.
Did you know? Wix is HIPAA compliant. This makes Wix a secure and reliable option for healthcare professionals who handle patient data, so you can create your site with confidence and maintain high privacy standards.
Healthcare and wellness website examples to inspire your own
Get inspired by these health and wellness websites, all built on Wix, when creating your own site.
01. Sblended
This wellness site offers wholesome nutritious smoothies in Beverley, Massachusetts. Sblended prides itself on its use of quality ingredients.
Like what you see? Build your own health and wellness website using this same template.
Template name: Cake shop website template
02. Doctors Who Care
Doctors Who Care’s website is a concierge and membership‑based healthcare service offering direct access to top physicians. Their website projects an image of premium, modern healthcare from the moment you land on the page.
Like what you see? Build your own health and wellness website using this same template.
Template name: Medical clinic website template
03. Revive Therapeutic Services
Revive Therapeutic Services supports mental health care through therapy, medication management and advanced treatments. Their website uses warm, inviting imagery and a clean, organized layout to make visitors feel supported from the moment they arrive.
Like what you see? Build your own health and wellness website using this same template.
Template name: Online yoga classes website template
04. Cognitive connections
Cognitive connections is a specialist executive‑function therapy and coaching practice for educators, students and professionals. Their website is a powerful example of how health and wellness sites can cater to a specific, professional audience.
Like what you see? Build your own health and wellness website using this same template.
Template name: Business consulting company website template
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