If you’ve worked as a commissioned photographer, you’re probably used to letting your photos do all the talking for you. “Great work brings more work” – this rule is true for any business owner, big or small. But out of the few thoughtfully selected images that promote your services on your photography website, there’s one particular image that has a great – yet often overlooked – impact on whether a client will choose to hire you. That’s right, we’re talking: logos.
Not worth 1,000 words, but 1,000 clients – the small icon that represents your photography business can be much more than a scribble of a camera next to your name. If you want to make a great impression on potential clients, both in the online and offline worlds, you’ll need a memorable logo that will reflect your unique style as a photographer. Don’t know where to start? Have an idea in mind, but aren’t quite sure how to implement it? Fear no more, we’ve got the top tips and trends you need to get going!
First things first, let’s start with the definition: the purpose of a logo is to represent your brand with a visual mark that will convey your company’s message. All your marketing materials – including your stunning photography website, business cards, email signature, and in some cases even your watermark – provide an opportunity for your brand to be remembered. How do you make YOUR photography logo stand out? Make sure it covers these criteria for logo-greatness:
Another thing to consider – not a must, but nice-to-have is watermark adaptivity. If you apply watermarks on photos you share online, it’s pretty cool to be able to use your logo (or part of it).
As different as businesses can be, when it comes to logos, there is a lot we can learn from the big brands. I mean, they are widely recognizable for a reason, right? Let’s take a look at some current trends and consistent elements that can (and should) be implemented when developing a logo design:
Not so much a trend, but more of a rule in any type of design – simplicity has always been on board. There’s one more reason to take the sleeker path: the number of people that will visit your website from tablets and smartphones (i.e. small screens) is growing as we type this blog post. That means you need to minimize and simplify ASAP (as much as possible) if you want your photography website to be mobile friendly.
2. Geometric shapes
Did someone just say simple? ‘Cause that’s exactly what geometric shapes can help you achieve. A simple line, a triangle or a polygon can go a long way. As photographers, we are especially fond of squares and circles that can imply a simple structure of a camera, lens, or a frame…
3. Negative space
Speaking of shapes, they can make a logo look even more sophisticated when they’re hidden. Negative space is the space between or around solid color elements. A certain combination of shapes can form an optical illusion of another shape in between – see the camera in this generic example? We (along with your potential clients) will never get tired of this trend – discovering those hidden elements is so satisfying!
This is another technique of “hiding” elements, this time using letters. It’s a fact: cropping a small part of a letter, while keeping it recognizable, will turn the simplest of words into an intricate typographic design.
Whether you’re documenting a life-changing event or capturing a breathtaking scenery – your photos carry your artistic signature. So why not transform that concept into a cool logo? A handwritten signature of your name will fit perfectly in your website header or business card. It’s personal, effective, and doesn’t require too much effort. (Plus it will look great as a watermark too.)
6. Black & White
B&W photography lovers, this one is not just for you. Classy, bold, simple, and straight to the point, – those are just a few superlatives that can describe the power of a black and white image. The cherry on top of the BW cake? These colors will work great with all of the recommended elements mentioned above.
Black and white not your thing? This “shady” trend might just be the solution. Subtle gradients, that create delicate transitions between softer tones, will attract any color-loving eye. Instagram, for example, chose gradients for their famous makeover in 2016, so you can’t go wrong with that. Pick the tones that represent your brand identity, and give it a shot. Of color.
If you already created a stunning website all on your own, designing a logo for your brand is definitely a task you could tackle independently. Here’s a quick list of some handy tools that will help you perfect your design skills:
The Wix Editor. Yes, that’s right, the most stunning website builder can also assist with crafting a simple logo. When you edit your website, go to ‘Add’ and select a Shape, a Line or Clipart of your choice and play with it until you’re happy with the result. Then add your name and the word “Photography”, “Photo” or “Photographer” – that’s it!
Established platforms, like Logo Garden, Canva, and Online Logo Maker will provide you with the required toolset to create a unique logo without the help of a designer. Most of the services they provide are free, but some might require a small payment.
With that being said, a logo will accompany you all along your career path – you might want to get an experienced designer on board, if you have the option. Platforms like Upwork and Guru make it super easy to connect with a freelancer for that purpose.
When it comes to talent, Wix users are a constant inspiration. Here are a few of our favorite photography logos that we’re proud to host on our platform:
It may not be the simplest design, but Emily Olivia’s logo is an amazing example of embodying the brand’s unique spirit. The handwriting, the watercolor touch, soft colors, and floral shapes are all about romance and a caring personal approach – exactly the impression that a wedding photographer would like to make on their customers.
From rock concerts to hip bars – Fabio Matta specializes in nightlife photography; his black and white goth-styled logo conveys that atmosphere perfectly.
Sarya Fark’s handwritten signature gives her logo the quintessential personal touch. On top of that, her logo can be easily used as a watermark: an absolute photography win.
With easily recognizable geometric elements in B&W, Bruno Lavit’s logo tells us he is a landscape photographer with an outgoing a(l)ttitude.
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